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Speaker 1: And I just felt, you know, at the end of it,

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that I was, as you mentioned, a slave to the

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corporation at a cost. And I felt like I had

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all these creative ideas for the company and all these

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great plans, but you know, there's a lot of red tape,

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there's a lot of planning and hoops to jump through,

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and you know, it wasn't specific to those companies I found,

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you know, corporately, that's just a bit of a challenge.

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And I thought, if I have these ideas, the company

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loves them, but they can't seem to implement them.

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Speaker 2: Could I do it in a different way or in

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a better way.

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Speaker 3: So you're listening to Carrie, let'sa's financial survival network where

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you get valuable information you just can't find anywhere else

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to thrive in today's trying times. You need the Financial

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Survival Network now more than ever. Go to Financial Survivalnetwork

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dot com and get your free newsletter and gift. Financial

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Survival Network now more than ever.

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Speaker 4: And welcome you are listening to the Financial service Network.

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I'm your host, Carrie Lutz. Hey, so you're in a

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cushy corporate career, but you're never really sure because hey,

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when you work for somebody else, You're a cost to

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be contained, the cost to be minimized dealt with.

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Speaker 5: Your job could be gone at any moment. So what

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do you do? You know what you do?

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Speaker 4: You beat them to the punch, You leave before they

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get rid of you. But you leave for greener pastures,

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which is exactly what my next guest, Ryan Weller did.

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Speaker 5: Ryan, great to have you on.

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Speaker 4: So you were basically working for her life, right, Yeah,

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and then now you're in real estate for yourself and

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doing quite well at it.

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Speaker 5: Yeah, it must have been a little scary at first. Huh.

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Speaker 2: Yeah.

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Speaker 1: I you know, going back, I started the corporate career

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that I had, I had run for twenty years, so

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working for some big companies. Kimberly Clark Neslie was my

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last job. I was there for a decade and I

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just felt, you know, at the end of it that

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I was, as you mentioned, a slave to the corporation,

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a cost. And I felt like I had all these

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creative ideas for the company and all these great plans,

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but you know, there's a lot of red tape, there's

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a lot.

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Speaker 2: Of planning and hoops to jump through, and you.

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Speaker 1: Know, it wasn't specific to those companies I found, you know, corporately,

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that's just a bit of a challenge.

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Speaker 2: And I thought, if I have.

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Speaker 1: These ideas, the company loves them, but they can't seem

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to implement them, could I do it in a different

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way or in a better way. So finally, in twenty eighteen,

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I did it. I pulled the trigger and I left

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the corporate world and went into the unknown and the

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risk of commission only into real estate.

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Speaker 5: So what do you think the biggest mistake you.

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Speaker 2: Made was when I left or when I started?

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Speaker 5: Well, you know once you left.

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Speaker 1: Well, I think once I left, I had really put

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myself in a situation where I had to figure things out.

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Speaker 2: I had to make decisions.

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Speaker 1: So, you know, you're in a corporate world. You have

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a regular, steady paycheck. You've got a situation where all

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of yourills you can plan them out, you can do

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things very scheduled and methodically. But you quit and you

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take a you know, a commission only job. You have

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to think of things in a different way. You're running

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a business now, and you know planning made some mistakes there,

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you know, running your own business and having to come

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up with your own financials and maybe advertising too. Much

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or maybe not allocating enough here or there. I made

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a few mistakes with with the finances.

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Speaker 2: I think.

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Speaker 5: So the bucks stopped with the box, the buck stopped.

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Speaker 1: Yeah, I mean, hey, it was the bucks were coming in,

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but it was making sure that they were allocated in

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the right places was sort of the challenge. And I

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mean in the end with every failure, there's some learning opportunities.

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I mean, we figured it out, but it took a

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few years.

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Speaker 2: To get there.

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Speaker 5: You got a failure way to success and.

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Speaker 2: That right, that's right, that's right, that's really.

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Speaker 5: What it's about.

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Speaker 4: So, hey, once you made the plunge, what was the

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biggest obstacle that?

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Speaker 1: Yeah, yeah, I think you know, any of your listeners

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that have gone into real estate have probably face this.

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I mean, it's a very competitive industry. You know, it's

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a market here just outside of Toronto where it's very saturated.

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You know, seventy thousand agents in a market and of

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that only you know, twenty percent of them make up

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the majority of the sales. It's the Pereto eighty twenty

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and role part of me.

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Speaker 5: The eighty twenty ye rolls.

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Speaker 2: The eighty twenty role.

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Speaker 1: Yeah, and it really in fact in real estate, it's

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probably ninety ten. And you know, you're in a situation

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where people have established relationships with the realtor, they go

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to the ones who have the greatest marketing and advertising

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out there in the market, and the biggest obstacle is

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figuring out how do you become that twenty percent or

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ten percent or whatever it is and get yourself in there.

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And I think part of the reason I was able

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to leave the corporate world was that I realized there

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was a bit of a niche in our local market

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in that there wasn't a lot of someone taking the

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position of a market authority providing insights in the market,

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providing honest advice on different categories within the marketing. And

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I saw it as an opportunity in our market. And

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I had learned that from my corporate career because I

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often represented brands that were the market authority in their

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own category. So it was something I had picked up

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and realized there was a gap for it and went

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for it.

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Speaker 4: So lack of branding, the average realtor, especially the ones

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have been at it for a long time, don't get

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the fact that you're actually a brand.

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Speaker 1: Yeah, it's crazy to think, but I'd say a good

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portion of this job, fifty percent of this job is

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a brand. Yes, you're selling houses, but it's more about

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i'd say, more so about your brand, getting yourself out there,

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getting people to trust you, getting people to know you.

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And we did that through education, simply providing information to people.

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Speaker 4: So in this field, and I will confess, I'm recovering

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attorney also a license realtor in Florida.

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Speaker 5: Though, Okay, I don't do.

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Speaker 4: It for a living, you know, I just sell my

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own stuff, and on occasion someone will beg me to

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do it for them, and.

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Speaker 5: That's the only way they have to beg. They have

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to get down.

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Speaker 4: On their knees and beg me to do it because

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I just have no patience for it. But I'd never

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deal with buyers, yeah, because anytime I deal with buyers,

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I have buyers remorse.

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Speaker 5: Yeah.

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Speaker 4: But with that, you know, I do enjoy the process

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of it. I like looking at homes and checking it

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out and seeing their weaknesses, their strengths, you know, all

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that good stuff. Hey, what do you what do you

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look for when you take on a client.

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Speaker 1: I think I look for someone that is interested. They

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came to us, So, for example, We have a lot

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of people that come to us from cold call. So

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we do a lot of marketing in our market. We're

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on the radio, we do a lot of online presence,

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We have social media, we do newspaper or all kinds

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of stuff online print, and so oftentimes the clientele that

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comes to us is someone that probably aligns with one

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of those things. They read an article we wrote, or

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they hurt us on the radio, and so we are

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unique in that. And i'd encourage any of your listeners

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that are you know, in real estate, that are trying

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to figure out how to get more business is try

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to convert yourself from looking for clients to clients coming

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to you because they trust what you're doing, they trust

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the information you're providing. So we look for clients that

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are like minded to us. We look for clients that

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appreciate what it is we do and the value that

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we offer, and what we don't look for and what

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we don't often attract our people who are looking for

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the best, the cheapest deal.

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Speaker 2: What we tend to attract our.

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Speaker 1: People who want the service, they want the higher price,

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they want the marketing that's going to bring people into

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their house. They want someone who can negotiate for them,

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and they come to us after they see that we

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can provide these things for them.

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Speaker 4: So okay, hey, tell me about the first client you're fired.

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Speaker 2: Oh man, well, I can tell you.

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Speaker 1: Uh it was there was one not long ago that

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is indicative of some of the things that we've we've

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done here. And it's I mean, it's it's usually the

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same story. You provide them insights and advice. It always

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comes down to, okay, i'm listing your house. Let's talk

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about the list price. And a situation where the client says, well,

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let's let's it's the realtor's least favorite words, which are

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let's test the market. And it's a situation where you've

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got a seller who says, well, I know what the

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market value is, but let's just see if we can go.

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Speaker 2: Five percent higher than that.

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Speaker 5: Uh.

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Speaker 1: You know, when you put the house on the market,

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you say to them, well, look, okay, we can try that,

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but let's have a plan B. Because you know you

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are above market value. There's no significant reason why someone

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would pay above market value in this market. And you

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list the house and it sits, and it sits, and

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then they refuse to reduce the price.

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Speaker 5: It's my fault fault, right.

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Speaker 1: Yeah, despite the fact that I've done all the marketing

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I could possibly do for the house, the fact that

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I've you know, staged it for them, the fact that

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all these different things we've done with runt open houses,

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We've done everything, and I still can't bring it a buyer.

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And you know, you talk about a plan B in

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the price reduction and they say, no, I'm not doing that.

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Speaker 2: You should be able to sell this house. That's why

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we hired you, you know. I mean, in the end,

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you just come down to I wouldn't call it.

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Speaker 1: I mean, I wouldn't tell them that I was firing them,

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but I would say to them, I've done as much

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for you as I can. There's nothing else that I

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can do for you. Unfortunately, you know, if you need

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another realtor to help you with this, because I can't do.

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Speaker 2: It doors all.

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Speaker 4: Hey, so it's kind of like breaking up with a

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significant other. Yeah, but the best way to do it

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is say not that you're the wrong person for me

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to you or I can't stand you anymore. It's like, hey,

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I'm just not the right person for you, right, It's

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not you, it's me. Yeah, exactly, that's right, and.

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Speaker 2: They get it, and they were they were okay with it.

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Speaker 1: I mean, you know, position that way, they get it,

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and their house still hasn't come back on the market since,

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so they've taken a break.

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Speaker 5: Ye, they'll be back. They always come crawling back, right.

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Speaker 2: Yeah, we'll see, We'll see what they do.

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Speaker 1: But I think that handling it professionally, as opposed to

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just pushing a piece of paper and saying you're fired,

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is potentially leaving the door open for them to come back.

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Speaker 2: Yeah, yeah, yeah, yeah.

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Speaker 4: So what about like the saw that your first loss

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is your best loss, your first price. Often your first

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offer is your best offer. It's always been the case

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for me, but I don't know.

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Speaker 2: Yah, it often is, Yeah, it often is.

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Speaker 1: And we're when we're in a situation in our market

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here where we're moving, we're teetering on a balanced market

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here where there's lots of room to negotiate. Conditions and

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contingencies are still part of offers. Oftentimes we say to clients,

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you know, if you get an offer out of the

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gate and it's reasonable, odds are pretty good, it's the

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best one you're going to get. Because the longer this

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house sits on the market, the more likely it is

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you're going to have a buyer come in and try

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to negotiate with you. So we do follow that philosophy

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is the first offer is your best offer. Sometimes the

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first offer is really terrible, but you try to negotiate

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it to be better, right, And sometimes time is of

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the essence. I mean that if you can get an

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offer in day one or day two, it's an indication

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that you're pretty close to the right price.

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Speaker 5: Yeah.

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Speaker 4: Yeah, and you never you know that the first offer

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could be your last offer too.

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Speaker 2: Yeah, yeah, I've had. I have one right now that

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I'm dealing with.

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Speaker 1: I had a list in it in May, had an

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offer in the first five days, and we didn't take it,

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And here we are at the end of August, still

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sitting on the market. So it does happen. I mean,

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they didn't take it in that case because the buyer

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dave him the lowball offer on day five, which was

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not really a reasonable request.

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Speaker 2: But still, you know, it's the only offer we've had.

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Speaker 4: Hey, sometimes it's the best offer in town, so you

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got to go for it. So Hey, looking back on

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your experiences now, seeing how well you've done, what advice

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do you give other people who are in similar we're

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in a similar situation to you.

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Speaker 2: Yeah, I think there are a lot of people out there.

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Speaker 1: I know when I was in the corporate world, there

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were a lot of people out there that were in

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similar roles to me who felt like they were just

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in a day to day slug going into the nine

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to five in their office, not wanting to They wanted

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to do more, but they were in a position where

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they just didn't feel like they were accomplishing much. And

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I say to those people, really think about what matters

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to you, and really think about your skill set. Because

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what I didn't realize in my corporate job was all

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the skills that I had.

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Speaker 2: I had a lot of skills.

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Speaker 1: I had a lot of Nestli for example, the last

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company I was at, We're great.

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Speaker 2: We're a great.

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Speaker 1: Company for teaching entrepreneurial skills. I didn't know it at

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the time, but when I left the corporate world and

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got into real estate, the skills were transferable.

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Speaker 2: I kept those skills.

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Speaker 1: Negotiating, planning, storytelling, all of those things were really beneficial

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to me. So I'd encourage anybody that it's in a

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corporate job that wants to leave us. Take a look

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at your skill set and take a look at what

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it is people tell you you do well, and see

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what you can transfer that to you, because oftentimes your

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skills that you have in your corporate job are transferable

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to something that you can manage on your own time.

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Speaker 4: Kind of like the skills you get in the military. Yeah, yeah,

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they can be real helpful.

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Speaker 2: All right, you don't realize it, but they are.

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Speaker 5: All right, Hey, why don't you tell us how we

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get in touch with you? How we connect with you

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on the web.

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Speaker 2: Yeah, our website.

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Speaker 1: I work with my wife Beth, and we are at

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Beth b E t H and Ryan dot Ca Beth

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and Ryan dot Ca.

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Speaker 4: All right, the link is in the show notes of

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this interview on Financial Survival Network dot com. While you're there,

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please sign up for your free newsletter. And if you've

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got a question for Ryan or myself, you're looking for

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00:13:47,120 --> 00:13:50,480
a little help, you need a little further motivation to

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do the deed, send me an email kl at Kerrie

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lets dot com. Ryan, been a pleasure, Thanks so much

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for stopping by.

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Speaker 3: Thank you, Kerry, Thanks for listen to carry Letz's Financial

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Survival Network. Your solution to today's trying times. For the latest,

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go to Financial Survivalnetwork dot com. Financial Survival Network now

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00:14:13,000 --> 00:14:13,840
more than ever