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Speaker 1: What's going on. Thank you so much for listening to

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this podcast. It is heard live every day from noon

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to three on WBT Radio in Charlotte. And if you

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want exclusive content like invitations to events, the weekly live stream,

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my daily show prep with all of the links, become

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a patron, go to thepeteclendershow dot com. Make sure you

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hit the subscribe button. Get every episode for free right

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to your smartphone or tablet. And again, thank you so

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much for your support. NPR and Stephen Colbert both on

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the same day. Okay, I am not here to celebrate

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people losing their jobs. I have lost jobs before and

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it stinks, you know, especially when you don't see it coming.

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I don't know if Colbert Colbert saw it coming or not.

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He claimed the other day when he made the announcement

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in front of his studio audience, that he had just

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been informed that they would be a CBS would be

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canceling the show, the entire show next year, which is

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what a fascist would do, right. That's how you know

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free speech is being fascist fascistically suppressed. So you'd give

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him ten more months on the air. Now, this is

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a this is a problem that late night TV is

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having as a I guess is I don't want to

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say an industry, but yeah, I mean kind of as

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a as a niche product. Right, That's how I viewed

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the story, and I suspect you're going to start seeing

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the other franchises fall two. Although you know, just the

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other day we were talking about how Jamie Harrison, the

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former DNC chairman, how he was being held up as

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like the next Joe Rogan because he launched to podcast

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and Democrats think he's going to be their new Joe Rogan, which,

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by the way, you guys had Joe Rogan, but then

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you like pushed him out of your party over the

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COVID shots and the horse paste. He's eating horse paste

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and all that. So now maybe Stephen Colb I see,

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I don't like calling him Colbert because that's not I

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don't think that's how you pronounce his last name. He

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like his whole stick was a mockery of Bill O'Reilly, right,

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he was playing a blow hard conservative host when he

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did the Colbert Report. I think it's Colbert, right. But anyway,

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and it turns out being a blow hard leftist on

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late night did not sell very well. It doesn't detract

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the eyeballs. And that's really the problem here. Colbert was

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drawing a rating share of two two point zero. That

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means of all the people that are watching television at

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any given moment, he's drawing two percent of all the

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eyeballs for that time slot. Okay, And as it was

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pointed out by observers, shall we say he was somewhere

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in the neighborhood of about two hundred thousand in the

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eighteen to forty nine year old demographic. And that's the

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one that all the ad agencies look to buy because

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for some reason they think twenty year olds have a

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lot of disposable income. I don't understand it. This is

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what Madison Avenue still prizes. They want these these young,

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the young audience for some reason, even though they don't

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really have any money. They're yeah, and they're not watching

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late night TV, as is evidenced in his two hundred

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thousand eyeballs in the in that demographic that's called the

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key demo eighteen to forty nine. And by comparison, you're

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mid level YouTubers are getting somewhere like triple that number, right,

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So that's those are the economic challenges, the ratings challenges

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that that time slot has it starts at eleven thirty

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at night. I don't watch TV. Look full disclosure here,

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I've never been one that watched the late night shows.

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I remember it was something to get the when I

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would come in to work here at WBT, when I

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was in the newsroom back there, and we were at

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the time a CBS affiliate, and we would get Dave

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Letterman's top ten list. We would get the audio of

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his top ten list, and it was funny and that's

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why we got it. And maybe if there was a

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couple of soundbites from the show, but that was about it.

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And do you know why they started. I came across

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this little nugget over the last couple of days while

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reading a lot of the stories about, you know, the

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late night programming challenges. Do you know why this slot

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was developed? The idea was that if you could have

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people tune in to watch the network, you know, ABC

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or NBC or CBS. If they would tune in and

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watch that show at eleven thirty at night, chances are

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they're falling asleep while they're watching it, which means what

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they turned you know, they wake up at some point,

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turn the television off, and then what they wake up

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the next morning, turn the TV on, and the channel

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is still on the same channel, the dials still set

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to because that was back in the day where you

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actually had to like turn the knob, you had to

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actually get up out of a seat or your bed.

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You'd have to walk over to the television and you

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would have to turn a dial to pick up one

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of the three stations, Okay, yes, or PBS, but like

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that was those were your options, right, And so the

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idea was, if you set it to CBS and you're

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watching that late night and then you fall asleep, when

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you wake up the next day, it's still on CBS,

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and now you're more likely to just keep watching the

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morning show. That's the idea. This gets into like lead

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in effects, right where when you had Oprah Winfrey on

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on ABC and she was the ratings powerhouse that she was,

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the newscasts that would air right after her show, the

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local newscasts, they were like number one in all markets.

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Because they had this huge lead in, people just would

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keep watching. They'd just leave the channel on ABC. So,

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this from Brian Steinberg over at Variety Magazine. TV's ongoing

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problems with late night have come for Stephen Colbert, with

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CBS announcing Thursday that it plans to end his Late

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Show after the next TV season, citing a financial decision.

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The maneuver, which ends years of original late night programming

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at CBS that started when the network lured David Letterman

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from NBC back in nineteen ninety three, comes as the

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economics of wee hours TV have begun to accelerate, with

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media companies growing wary of the high price tags involved

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in producing the shows, while the young viewers they try

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to attract watch more of them via digital video. When

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I read the numbers about what it takes to produce

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the Late Show or Late Night with Stephen Colbert, the

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Late Show, Yeah, sorry, the Late Show, I see, that's

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what I mean. I don't even know what all of

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them is. It's Jimmy Kimmel Live, that's his show. Then

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there's the Tonight Show, right is that a separate one,

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and then there's the Late Show I think anyway, But

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the numbers, as in the amount of staff employed to

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put on this show and the amount of money that

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Colbert was making and the amounted costs, it's staggering. It's

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absolutely staggering. I mean that's like it. When I read

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the numbers, I was like, what are you guys, PBS

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over here? That's my goodness. CBS put out a statement

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saying we consider Stephen Colbert irreplaceable and will retire the

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Late Show franchise in May of twenty twenty six. We

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are proud that Stephen colled CBS home He and the

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broadcast will be remembered in the pantheon of greats that

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graced late night television. This is purely a financial decision

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against the challenging backdrop in late night. It is not

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related in any way to the show's performance. Well I

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mean it. It's related to the show's performance if it was,

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because if it was making money, if it was performing well,

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then you would have kept him on the air. See

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that's how that works. When you're bringing in the money,

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then you get way more latitude to do stuff. But

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when you're costing the parent company for fifty million dollars

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a year, well, the bosses don't take too kindly to

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you attacking their ethics and your accusations that you're paying

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Trump a big fat bribe, which is what Democrats want

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to make this all about. But here's the thing. Even

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if that's why they fired him, which I see no

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proof that that is why they fired him. The the

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economics of it, the financials, tell the whole story. You

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can't lose forty to fifty million dollars every single year

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on a product like this and see fewer and fewer audience,

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like just a shrinking audience and exploding debt. You can't.

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It's unsustainable. But even if it were true, you still

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you don't get to insult the boss's ethics and probably

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keep your job. It's just that's just me, all right.

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If you're listening to this show, you know I try

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to keep up with all sorts of current events, and

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I know you do too, And you've probably heard me

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say get your news from multiple sources. Why Well, because

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it's how you detect media bias, which is why I've

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been so impressed with ground News. It's an app and

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it's a website, and it combines news from around the

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world in one place so you can compare coverage and

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verify information. You can check it out at check dot ground,

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dot news slash pete. I put the link in the

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podcast description too. I started using ground News a few

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months ago, and more recently chose to work with them

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as an affiliate because it lets me see clearly how

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stories get covered and by whom. The blind spot feature

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shows you which stories get ignored by the left and

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the right. See for yourself. Check Dot Ground, Dot News

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slash Pete. Subscribe through that link and you'll get fifteen

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percent off any subscription. I use the Vantage plan to

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get unlimited access to every feature. Your subscription then not

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only helps my podcast, but it also supports Ground News

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as they make the media landscape more transparent. Variety magazine

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reports on the cancelation of The Late Show with Stephen

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Colbert that CBS had already begun winding down its activity

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in the late night slots. It's no secret among staffers

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and executives associated with Late Night that the business of

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the format has been in decline. Young people are the

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very consumers jumping first to new streaming behaviors that are

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less tied to watching programs at a specific time and date.

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This is called appointment listening or appointment viewing. And we

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don't do it. We just don't do it anymore. Like

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aside from live sporting events, we don't make appointments to

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watch stuff, right, We don't say, oh, I got to

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clear my calendar. Every Thursday night, I gotta watch Seinfeld.

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You know which people used to do. They would call

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it that appointment TV or must see TV, and you

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had to tune in and because if you didn't see

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it when it happened live, then you had to wait

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till the summer when they would do the reruns. So

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people aren't making appointments at eleven thirty and twelve o'clock

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at night anymore to watch this stuff, let alone any

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kind of programming like this. People watch on demand. Right.

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We want to watch what we want when we want

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to on our schedule, and then if you're like me,

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you binge watch an entire season, staying up for like

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sixteen straight hours. Right. Hosts like Jimmy Fallon, Jimmy Kimmel

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and Colbert continue to generate headlines in digital memes and

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still build sizable live audiences that the networks and their

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distributors and advertisers cove it, but less so and the

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ranks of the hosts have narrowed in recent years. So

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to have episodes of the shows I wasn't aware of this,

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Get this. None of the regular hosts hold forth on

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Fridays anymore. Falance Tonight Show was the last to give

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up the fifth night of the week. Some of these

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guys work like three days and they record an extra

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episode for like Thursday or something. But I wasn't even

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aware of that. It's like, Colbert is getting paid fifteen

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million dollars a year, and well he was. He has

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like fifteen to twenty million a year and he doesn't

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even work five days a week, which is nuts. I mean,

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that's like a deal that I negotiated. I do need

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to find out who his agent is. By the way,

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while Variety says Colbert will next year wind up a

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colorful run, when he took over the Late Show in

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twenty fifteen, he had to navigate a new role. He

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was no longer the bloviating conservative character he portrayed on

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Comedy Central. Instead, he became a bloviating left wing character.

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Not kidding. They didn't say that, but I did. He

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had to instead find ways to be his authentic self,

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and when we found out who that was, people tuned out.

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By the way, when he took over, the audience was

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four million people, and now it's two million. In seven years,

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he has seen his audience declined by half. But get this,

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Colbert turned a corner in twenty sixteen when he hosted

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an election night special on Showtime and he had to

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entertain a live New York crowd that stared in disbelief

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at results showing that Donald Trump would triumph over Hillary Clinton. Look,

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I have to tell you, I was not aware that

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he did this. That would have been hilarious, because that night,

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when Hillary lost, it was hilarious. I was anchoring the

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coverage for the station up in Asheville at the time,

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and I just remember laughing at one point, just busted

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out laughing when the Pennsylvania returns came in because this

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guy that nobody thought would win ended up doing so.

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And I can only imagine what that must have been

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like for Colbert in New York City while they're all

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there to celebrate Hillary's win and she loses. And this

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is when he turned a corner. Colbert found his footing

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that night and decided to lean heavily into pointed humor

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about current events now beating up on Republicans and Trump, right,

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And that's what his whole show was for the last

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seven eight years. That's all it was. And you can't

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just beat up on half of the potential audience and

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expect to be successful unless you're me. Here's a great idea.

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and make memory that'll last a lifetime. Johnny Oleksinski, writing

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at The New York Post, the grim Reaper is coming

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for all of late night TV. Those comedians and neckties

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are just ignoring deaths deafening knock. The retro programs, which

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began in the nineteen fifties as an experiment to fill time,

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have far too tiny a viewership to justify their exorbitant

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cost anymore. The Late show was beating its competition, so

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that's pretty amazing. This was apparently the highest rated of

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the lowly rated shows beginning after the local newscasts. It

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had two point four to two million nightly viewers on

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average during the first quarter, but just nine percent of

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those eyeballs were in the key demo of eighteen to

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forty nine years old that the advertisers covet. That means

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no ad dollars because young people could not care less,

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and why would they They've got YouTube TikTok to scroll

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through after dark. The funniest story of the week by

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a mile was the astronomer CEO. That's the name of

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a company astronomer. He's not an astronomer as I understand it.

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This guy Andy Byron who got caught on the JumboTron

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kiss cam canoodling with his head of HR at a

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Coldplay concert, which, by the way, if they had just

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acted like a normal couple then nobody would have noticed,

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nothing would have come of it. But the fact that

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they were obviously busted and behaved as if they got busted,

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then everybody that turned it into the moment. So anyway,

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fifteen years ago, Americans would have turned to David Letterman

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and Conan O'Brien to mock the horny half wits. But

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now social media does it faster and funnier than Colbert,

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Jimmy Fallon, Jimmy Kimmel and Seth Meyers Ever could I

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will say I've said this many times over the years.

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It's one of the things that I do love about

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social media is the creativity and sense of humor that

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so many people have. When you know something like that

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story occurs and the hot takes that people have. I mean, yes,

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there's a bunch that are terrible, but there are some

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that are outright hilarious, like the one with they've swapped

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out instead of this canoodling couple, they've swapped him out

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with the cartoon from King of the Hill, John Redcorn

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and Dale Dribble's wife. I don't remember her name, because

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like that was the running joke on that cartoon spoiler alert,

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was that Redcorn was having this long standing affair with

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Dale Dribble's wife and Dale was completely oblivious to it

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the entire time. And so yeah, like people doing memes

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and things like that have been very, very funny, and

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like the democratization of comedy and reaction to these kinds

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of things. It's on social media. You can find it yourself.

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So back to the New York Post story. You could

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shake up the format all you want, but a fixed

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eleven thirty PM show with commercial breaks on a dusty, old,

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censored network can't compete with instant razor. Sharp reactions from

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billions of people could chats with a list stars keep

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the struggling shows afloat no the five minute skim the

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00:20:27,359 --> 00:20:30,599
surface interview is a thing of the past as well.

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Celebrities are way over exposed, and promotional appearances present them

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at their fakeused and their leak least likable as well,

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which is a great point. I don't ever care about

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a guest that's going to be on the one of

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these shows. They go on there for five minutes, six

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minutes or something. They talk about some story that was

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obviously given to the host. Sometimes it's like explo ilicitly said, oh, yeah,

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you were talking earlier before the show about this thing.

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Tell us about that, you know, just some ham handed

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lead in to tell this story that the star thought

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would show them in a good light, or they thought

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would be hilarious or whatever. They give them a couple

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ideas and the host throws one of them out and

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then they tell their story and ah, ha is that hilarious.

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It's just it's not real. And I've talked about this

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too with these long form podcast formats, which is that

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you sit somebody down for an hour or two hours

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or three hours, and you can't keep up whatever facade

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you have erected. You can't keep that up for the

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entirety of the two hour conversation. You just can't do it.

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Even the most skilled politicians can't do it. You break,

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you can't stay in character, you can't tap dance away

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from every single question over two to three hours. Now,

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Democrats are not taking any of this very well. Charles C. W.

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Cook from The National Review. He points out how at root,

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the NPR story and the Colbert cancelation are basically the

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same story. Progressives take over a product. They made it

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so that people didn't want to pay for it, whether

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via advertising, subscriptions, or donations, and now they're upset that

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it won't be perpetually bailed out by a third party.

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I've talked about this too for years, which is the

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wolf in sheep's clothing. They progressives or Marxists. They get

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into any institution, right, and in order to take it over,

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what must they do? They have to kill the institution.

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They have to kill the sheep in order to wear

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its skin. Right, So they kill the sheep, they hollow

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it out. They then wear its skin and then walk

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around and demand you respect it as if it were

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the thing it is pretending to be right. The credibility

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00:23:04,640 --> 00:23:09,200
and the goodwill that was built up over time, over decades,

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00:23:09,720 --> 00:23:13,480
they demand that be conveyed to them, even though they're

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00:23:13,519 --> 00:23:17,559
not producing and they are not the same thing that

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led to all of the goodwill and the loyalty and

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Who you are, visit Creative video dot com. This text

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from a seven oh four number interesting that Stephen Colbert

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has lost half his audience while the country is split

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00:24:31,519 --> 00:24:36,880
almost fifty to fifty on Trump. It's no coincidence. Yeah,

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it's just the numbers are not good, Like for example,

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John Hassen at The Spectator. He writes for town Hall

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00:24:43,119 --> 00:24:46,079
as well. He points out that when Colbert took over

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for David Letterman in twenty fifteen, the average viewer was

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sixty years old. CBS had hoped that bringing Colbert over

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from Comedy Central, right where he was on The Daily

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Show and then had his own show, The Cold their rapport,

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They had hoped that he would attract younger viewers. Ten

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00:25:07,000 --> 00:25:12,279
years later, his average viewer is older. His audience has

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gotten older. They are now sixty eight years old. And

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that's just not sustainable as a business model. It's just

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not This is from Fox News, but also quotes heavily

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from a Puck News piece by Matt Beloney, who reported

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the Late Night Show has been losing more than forty

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million dollars a year for CBS, and it had a

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budget of more than one hundred million dollars per season,

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contrasting it with network's daytime and primetime programming, which he

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noted were still profitable a hundred million a year. Baloney

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said the sources, that's his name. It's b E. L

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l O Ni. But it sounds like baloney. But it's Belloney, okay,

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00:26:01,920 --> 00:26:04,960
he said the sources he spoke with at CBS and

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Skydance Media, which is the company that is set to

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buy CBS's parent company, Paramount Global, as part of an

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eight billion dollar merger. They insist Colbert's cancelation was based

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on economics, not politics, pointing to the decision to give

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his show a ten month extension through May of twenty

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six instead of pulling the plug immediately. And by the way,

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there were quotes from people even anonymously inside CBS that

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work on the show, and they've all said the same thing.

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This wasn't in any kind of response to Colbert's commentary.

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It wasn't political, it wasn't about the content. It was

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00:26:44,160 --> 00:26:47,279
just economics. But like the left does not believe this.

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00:26:48,200 --> 00:26:51,799
They're like Trump is killing the show off. They're doing

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00:26:51,839 --> 00:26:55,160
it in order to get their merger approved. In all

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00:26:55,200 --> 00:26:58,400
of this, and they've said even anonymously, when you would

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00:26:58,400 --> 00:27:01,319
think they would be free to say the real reason was.

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00:27:01,640 --> 00:27:05,000
But they're not saying that to other people with deep

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ties to CBS and the Late Show. Suspect otherwise, when

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a network decides that a show is too expensive, executives

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typically go to the key talent and ask them to

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take pay cuts and to fire people and slash costs.

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00:27:18,359 --> 00:27:21,480
But that didn't happen here though. With Colbert said to

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be making between fifteen to twenty million a year, a

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00:27:23,799 --> 00:27:28,519
pay cut would not have solved the problem on its own. No, no,

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00:27:28,640 --> 00:27:31,400
it would not. Think about it. He's making fifteen to

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00:27:31,440 --> 00:27:36,319
twenty million. They're losing forty million dollars. What are you

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00:27:36,359 --> 00:27:39,640
going to do? Cut his pay in half? That still

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00:27:39,720 --> 00:27:44,359
doesn't get you anywhere close to closing the gap. It

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00:27:44,440 --> 00:27:50,440
is an unsustainable business model. Beloney asked whether this was

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00:27:50,720 --> 00:27:54,079
the dam bursting in late night on broadcast television, suggesting

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00:27:54,160 --> 00:27:57,160
Kimmel at ABC and Jimmy Fallon and Seth Myers at

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00:27:57,240 --> 00:28:03,880
NBC could be next. I suspect that is true. All right,

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that'll do it for this episode. Thank you so much

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00:28:06,279 --> 00:28:08,319
for listening. I could not do the show without your

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00:28:08,359 --> 00:28:11,119
support and the support of the businesses that advertise on

440
00:28:11,160 --> 00:28:13,960
the podcast, so if you'd like, please support them too

441
00:28:14,000 --> 00:28:15,680
and tell them you heard it here. You can also

442
00:28:15,720 --> 00:28:18,319
become a patron at my Patreon page or go to

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00:28:18,440 --> 00:28:22,160
dpetecleanershow dot com. Again, thank you so much for listening,

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00:28:22,240 --> 00:28:28,119
and don't break anything while I'm gone.

