Speaker 1: When you try to write good fiction, you need to
be informed by reality so that you can give texture
to the book, to the characters, to the plot. So,
of course, sitting form by the few years I spent
at the word Economic Forum, but it's not the word
Economic Forum.
Speaker 2: You're listening to Carrie Leutz's Financial Survival Network, where you
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Speaker 3: And welcome you are listening to and watching the Financial
Survival Network.
Speaker 4: I'm your host, Carrie Lutz. Well, we've got.
Speaker 3: A really interesting guest for you today, probably one of
the most interesting I've ever had on the show before,
doctor Thiery Malory, co author with the World Economic Forum
founder Klaus Schwab of two books, The Great Reset and
The Great Narrative, and is also a novelist and the
latest book that he's come out with is entitled Deaths
at Davas. And doctor Thierry, it's doctor Valery. It's great
to have you on the show. So thank you for
having me. Oh, of course. So the book Death and
Davos tell us about what inspired you to write it.
Speaker 1: It's it's entitled Jesse Davos. It's a fictional place, of course.
It's a work of fiction. It's a novel. It's a
geopolitical and financial thriller. And what prompted me to write it.
I'd like to write thriller first of all, because when
you write a novel to thriller, you're just bonned by
one thing, which is a power of your imagination. You
can go anywhere you like. And I want to address
in the book two issues which I think are absolutely
vital for the market. One is geopolitical risk and the
other is ESG and everything that pertains to the environmental
transition and green investing. So I thought, well, Doables could
be an interesting place. But to address these two issues,
because so much happens when you're at the help interesting.
Speaker 3: So it's kind of centered around a character who a
young high flying Ukrainian. She's count divers to promote her
reconstruct the Ukraine for fun, and that's when the fund begins.
H exactly, yeah, exactly. Is that based on somebody you
knew we're a totally fictional character.
Speaker 1: It's totally fictional. But you when you want, when you
try to write good fiction, you need to be informed
by reality so that you can give texture to the book,
to the characters, to the plot. So of course it's
informed by the few years and at the word economic forum,
but it's not the wordiconmic forum understan phacide that again,
it's a work of right.
Speaker 3: So Mark Twain once commented that truth is stranger than fiction.
Fiction is limited by the imagination, but truth isn't. Absolutely
that's a very good quote.
Speaker 4: Right.
Speaker 3: So if your prior works like the Great Reset, you
know a lot of people and myself included, have the
impression that there's an agenda at play to reduce the
global population to a more manageable level.
Speaker 1: Is that a misconception or he's done as there is nothing?
As Sini started out in the book, the book is
very simple. If I may say that, the idea when
we wrote a book Classroll and myself was to shed
light on what the pandemic could entail in macro temps,
on the economy, on societies, on geopolitics, on tech, on
the environment, and we just wanted to get a sense
trying to imagine what the after effect.
Speaker 4: Of the pandemic would be.
Speaker 1: But no, absolutely, why invaporation all these kinds of things
which are silly of.
Speaker 3: Conspiracy theories, you know, class Schwab, it's gotten a bad rap.
The quote that's attributed to him is you will you know,
in the future, your own absolutely nothing and you'll be happy.
Speaker 1: Yeah, you see to do with Professor Schwab, this this
quote has been tracked and identified. It it's you know,
the word economic forum is is a big place to
to to meet all sorts of people. And I can't
remember the name of the person who said that, but
it was not in doubles, but it was one of
the many gatherings that what are going to make from organizes?
And I think she's she's an academic, a young academic.
So it was out of context and tiny, and neither
Shrub nor myself ever said that.
Speaker 3: Okay, God and nobody you had never said that we're
all a bunch of useless eaters.
Speaker 4: How could it wants to be? Said her?
Speaker 3: But they, I mean, some of it's crazy, like pushing
you know, A lot of stuff gets attributed to the
World Economic Forum that has no relation and a good
friend of mine, his wife was high up. She organized
it like every year, So I have a little bit
of insight into it. And but it's like so shadowy
to most people who think that really, like all these
plots are being hatched against the against the United States
in particular and humanity, and that it's really us against them,
if you will, what is the main purpose? Though, if
you had to sum it up in one sentence of
the wef.
Speaker 1: Well, I'm not sure for me to respond to that question,
because I'm not a number of the stuff anymore. I
understand for me is to make money. It's a very
successful place that gazes global CEOs, decision makers, academics, media leaders,
is activists, and they do so very successfully. So I
don't think there is anything sinister. It's very simple and
to the point about you know, conspiracies and shadowy agendas,
et cetera. With even a place in which everything is
now fully transparent, you can't do anything cofidental anymore. But
keep you in such a place, we every everybody traveled
there with a phone, with a mobile with well, you
can register anything that you're here in Davos. I think
it's entirely parent for I'm very skeptical about this idea.
Is important decisions that made in Doubles, No, maybe important
decisions that maybe the CEO also go to Davors to
do business, because that's the fundamental justification for going to
dub You know, when you're a Globalt CEO, you go
to Douglas because you took clients and supply as your regulators,
head of state in the market in which you operate,
and so on and so forth. So maybe these people
make important decisions when they're in Doubles, but it's on
the margin of the summit itself.
Speaker 4: That's kind of a big networking event exactly.
Speaker 1: It's a big working event like Aspen, like Milk and
so many that exist very successful in the United States.
Speaker 3: Okay, So getting back to your back, So when you're
writing a novel, like, what do you think the most
important thing is, because I'm in the process of writing
one myself, but really about a guy who's in witness
protection and he comes to Florida and it takes over
an hoa homeowners association, and from there he takes over
a bunch of them. And yeah, so when you're writing
a book, what is the key thing that you focus
in on h is it characters, is a plotline or dialogue?
I'm just curious for my own purposes here.
Speaker 1: Well, I think when you write to novel you try
to focus on everything that matters in the plot. Of course,
if it's a really effective story, and we all have
an innate design to understand what's what's behind everything, so
good done it, you know, So the plot is absolutely essential.
Characters are of course critical, and it's a good story.
We have storytellers. We like to we we like to
hear a story such what we are with the sensionly
as you need. You know, nobody has ever had a
decision based on a number. I think it's gone and
we said that it's a shut Sure, even when you invest,
you need a story. Yeah, that's what I think, you know,
as readan this's wonderful book about narrative economics, and we
do need stories to exist to understand what's going around.
I'll show you a great book which i'm reading at
the movements, which is from an American author. I don't know,
you know, Oh yeah, I've heard the time. I'm sure
this is very famous. That's a fantastic book. Great characters,
great plot, and of course everything is it could be
true because you know the addition inside out. So that's
what it is, nothing more, nothing past.
Speaker 3: Yeah, storytelling is definitely an art form. And I always
tell people getting into podcast and learn how to tell stories,
because all we have in the end.
Speaker 4: Are our stories.
Speaker 3: And really the to me, like when I look at
numbers on a balance sheet or income statement, it's just
telling a story in numbers.
Speaker 4: Really, but it's still a story. But you need something.
Speaker 1: You had the numbers what you do podcasts, you need
a book, you need a concusion, you need you need
a story basically. Yeah, I think so these are very
very good at that.
Speaker 3: Yeah, and uh, and that's what entertains humanity too, is stories.
Everything's just stories, right school, and there's and even if
they're old stories that they're told in a new way,
they become new again, right.
Speaker 1: Yeah, of course. And you know at the moment that
we see is crazy about tech and take investing. I
mean it's based on stories. We all believe that they're
going to change everything. Maybe maybe not.
Speaker 3: Yeah, Yeah, it's pretty it's pretty interesting, and it really
is an art form. You know, they don't really teach
it in public education, and they teach creative writing. But
creative writing isn't really that's how you tell a story.
It's not how you you know, it's the mechanics of
the story. It's not really how you create the story, right, No, no.
Speaker 1: It is not. But it's very hard to describe. It
compares people to buy into stories, and probably the book market,
in the published market is the most rustless market of
the world because you know immediately with the financial markets
as well, but you know immediately whether you've not good
story or not, whether people buy you to it or not.
Speaker 3: Yeah, so tell us, have you had some stories that
people just didn't buy into? Bad stories? And how did
you feel about it?
Speaker 4: Well?
Speaker 1: I used to work in investment banking with an economist
who working on the trading floor, so you touch stories
your clients all the time. And of course are its successes.
I had allso many failings like everybody else. Books are different.
Books are different because there are labor you you spend
a lot of time writing books, and books don't tell
very much. In fact, the publishing market is pretty much
like the vitual capital market. The publishing houses spend a
lot on many different books and hope that one will
stand out. And that's how it works.
Speaker 3: Well, you know, there's one key to success in life
I found and I didn't know it tell I was
much older, because learn how to tell a story. Because
people that could tell stories are really interesting. And I
remember one time saw the late author George Plimpton, and
we were at a gathering for McCallan Scotch. They're having
these get togethers all over the country. Sit down with
a glass of scotch and some scotch salmon, smoke salmon,
and you tell stories and you have good evening. And
it was a great brand building exercise for McCallen and
George Plimpton. You know he had He was the great poser.
He was a baseball player, struck out like every time
he was at back. He was a football player, got
half killed when they tackled it. He went in the
ring against Muhammad Ali and he was one of the
great recontours. And I'll never forget watching him and watching
how he told the story and how he captivated people.
Speaker 4: And I was just in awe. I said, I don't
think I could ever.
Speaker 3: Do that, little knowing that at some point maybe not
as good as storyteller as him, by any stretch because
he was one of the best but able to communicate
ideas through stories. And somehow his skills rubbed off on
me a little bit, you know, way greater intellect than myself.
Speaker 4: But he was he was a master at it.
Speaker 1: So if two such people, people who can narrate, who
can tell stories the way that compares everybody to listen,
I admire that. Yeah, and this is a great play
by the way to discover people who are really really
good at the stories.
Speaker 4: Yeah.
Speaker 1: And it takes work, it really really, it's the independance
of current It takes a lot of book and that's
not people who incredibly impressive.
Speaker 4: Yeah, so I agree. So we find your book.
Speaker 3: We can find it at Amazon obviously, because I'm looking
at it right up there and wherever fine books used
to be sold.
Speaker 1: No, only on Amazon, because what you need to be
published at the time. I finished to write it during
the meeting in Doubles. And as you know, if you
publish a book, you'll have to wait at least six
eight nine months. With Amazon, you do.
Speaker 4: It all night.
Speaker 1: It's a it's an incredible efficient model.
Speaker 4: Yeah.
Speaker 1: So I published it on Amazon, so it's very short,
it's it's a it's a novella. It's it's sixty pages
because nightty page. It's because I think it's also very
important to keep in mind that we live in a
word in which we suffer from the ecadomic of attention people.
Speaker 4: Yes, oh my goodness.
Speaker 1: Yeah, we are inundated by this full of information analysis.
We don't know where to go. It's the same with books.
So very few people have time to read a six
hondred page book. I don't know how long yours would be.
In my case, I decided to make it short.
Speaker 4: The pages you can read. It went on a bit
to us.
Speaker 3: Maybe Yeah, I want to be an audiobook also, And
you know, I love audio books because.
Speaker 4: Then the story. You know, when you read a novel.
Speaker 3: You're creating the story in your mind, and when you're
listening to an audiobook, the story is told to you.
So it's a little bit different. But sometimes you can
be reading a book that's boring or that I didn't
find interesting. Like there was a biography of Alexander Hamilton,
who is an incredible character in history. So much of
way the country is now is directly a tributable to him.
And the book was about twelve hundred pages. That's neither
here near there. I can read, you know, a thousand,
multi thousand page books, but it just wasn't really well written.
And then when I bought the audio book and I
started it from where I left off, it was the
most interesting book I had ever really countered. It was
amazing interesting, easier to digest. Yeah, because the narrator made
up for the author's deficiencies and sometimes you know, he
was a grade A narrator, way better than I could
ever do, and I've done a few of them, but
he was spot on. It was and I couldn't stop
listening to it. Whereas it took me six months to
read half the book, I was done with the book
in like less than a week, listening NonStop. So you know,
sometimes certain stories need to be told orally and others
written us.
Speaker 4: Yes, so we really appreciate you coming on.
Speaker 3: We'll have a link in the show notes to this
interview on Financial Survival Network to the Amazon listening to
your book.
Speaker 4: Do you have a website that we could also follow
you on?
Speaker 1: Well, I e have my professional website and call dot
com website. But it's again, it's about macro issues. It's
not about the book.
Speaker 4: That's okay.
Speaker 1: No, I don't publicize myself very much. Not right as well,
I just a minimum.
Speaker 3: All right. Well, we wish you the best of luck
on this book. I'm getting it as soon as hang
up with you. I've got it right on Amazon, and
I'm buying the book to help support you. And it
sounds like a great plot, and I'll write a review.
Speaker 1: Thank you so much of the fort reading mules when
it's when it's out, I will send you a copy.
Thank you so much, Thank you for your time.
Speaker 2: Bye, thanks for listening to carry lets this Financial Survival
Note Network your solution to today's trying times. For the latest,
go to Financial Survivalnetwork dot com. Financial Survival Network now
more than ever,