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Speaker 1: When you try to write good fiction, you need to

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be informed by reality so that you can give texture

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to the book, to the characters, to the plot. So,

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of course, sitting form by the few years I spent

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at the word Economic Forum, but it's not the word

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Economic Forum.

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Speaker 2: You're listening to Carrie Leutz's Financial Survival Network, where you

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get valuable information you just can't find anywhere else to

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thrive in today's trying times. You need the Financial Survival

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Network now more than ever. Go to Financial Survivalnetwork dot

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com and get your free newsletter and gift. Financial Survival

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Network now more than ever.

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Speaker 3: And welcome you are listening to and watching the Financial

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Survival Network.

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Speaker 4: I'm your host, Carrie Lutz. Well, we've got.

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Speaker 3: A really interesting guest for you today, probably one of

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the most interesting I've ever had on the show before,

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doctor Thiery Malory, co author with the World Economic Forum

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founder Klaus Schwab of two books, The Great Reset and

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The Great Narrative, and is also a novelist and the

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latest book that he's come out with is entitled Deaths

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at Davas. And doctor Thierry, it's doctor Valery. It's great

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to have you on the show. So thank you for

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having me. Oh, of course. So the book Death and

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Davos tell us about what inspired you to write it.

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Speaker 1: It's it's entitled Jesse Davos. It's a fictional place, of course.

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It's a work of fiction. It's a novel. It's a

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geopolitical and financial thriller. And what prompted me to write it.

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I'd like to write thriller first of all, because when

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you write a novel to thriller, you're just bonned by

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one thing, which is a power of your imagination. You

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can go anywhere you like. And I want to address

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in the book two issues which I think are absolutely

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vital for the market. One is geopolitical risk and the

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other is ESG and everything that pertains to the environmental

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transition and green investing. So I thought, well, Doables could

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be an interesting place. But to address these two issues,

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because so much happens when you're at the help interesting.

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Speaker 3: So it's kind of centered around a character who a

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young high flying Ukrainian. She's count divers to promote her

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reconstruct the Ukraine for fun, and that's when the fund begins.

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H exactly, yeah, exactly. Is that based on somebody you

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knew we're a totally fictional character.

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Speaker 1: It's totally fictional. But you when you want, when you

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try to write good fiction, you need to be informed

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by reality so that you can give texture to the book,

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to the characters, to the plot. So of course it's

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informed by the few years and at the word economic forum,

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but it's not the wordiconmic forum understan phacide that again,

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it's a work of right.

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Speaker 3: So Mark Twain once commented that truth is stranger than fiction.

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Fiction is limited by the imagination, but truth isn't. Absolutely

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that's a very good quote.

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Speaker 4: Right.

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Speaker 3: So if your prior works like the Great Reset, you

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know a lot of people and myself included, have the

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impression that there's an agenda at play to reduce the

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global population to a more manageable level.

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Speaker 1: Is that a misconception or he's done as there is nothing?

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As Sini started out in the book, the book is

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very simple. If I may say that, the idea when

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we wrote a book Classroll and myself was to shed

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light on what the pandemic could entail in macro temps,

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on the economy, on societies, on geopolitics, on tech, on

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the environment, and we just wanted to get a sense

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trying to imagine what the after effect.

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Speaker 4: Of the pandemic would be.

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Speaker 1: But no, absolutely, why invaporation all these kinds of things

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which are silly of.

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Speaker 3: Conspiracy theories, you know, class Schwab, it's gotten a bad rap.

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The quote that's attributed to him is you will you know,

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in the future, your own absolutely nothing and you'll be happy.

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Speaker 1: Yeah, you see to do with Professor Schwab, this this

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quote has been tracked and identified. It it's you know,

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the word economic forum is is a big place to

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to to meet all sorts of people. And I can't

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remember the name of the person who said that, but

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it was not in doubles, but it was one of

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the many gatherings that what are going to make from organizes?

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And I think she's she's an academic, a young academic.

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So it was out of context and tiny, and neither

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Shrub nor myself ever said that.

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Speaker 3: Okay, God and nobody you had never said that we're

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all a bunch of useless eaters.

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Speaker 4: How could it wants to be? Said her?

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Speaker 3: But they, I mean, some of it's crazy, like pushing

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you know, A lot of stuff gets attributed to the

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World Economic Forum that has no relation and a good

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friend of mine, his wife was high up. She organized

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it like every year, So I have a little bit

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of insight into it. And but it's like so shadowy

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to most people who think that really, like all these

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plots are being hatched against the against the United States

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in particular and humanity, and that it's really us against them,

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if you will, what is the main purpose? Though, if

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you had to sum it up in one sentence of

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the wef.

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Speaker 1: Well, I'm not sure for me to respond to that question,

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because I'm not a number of the stuff anymore. I

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understand for me is to make money. It's a very

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successful place that gazes global CEOs, decision makers, academics, media leaders,

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is activists, and they do so very successfully. So I

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don't think there is anything sinister. It's very simple and

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to the point about you know, conspiracies and shadowy agendas,

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et cetera. With even a place in which everything is

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now fully transparent, you can't do anything cofidental anymore. But

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keep you in such a place, we every everybody traveled

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there with a phone, with a mobile with well, you

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can register anything that you're here in Davos. I think

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it's entirely parent for I'm very skeptical about this idea.

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Is important decisions that made in Doubles, No, maybe important

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decisions that maybe the CEO also go to Davors to

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do business, because that's the fundamental justification for going to

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dub You know, when you're a Globalt CEO, you go

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to Douglas because you took clients and supply as your regulators,

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head of state in the market in which you operate,

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and so on and so forth. So maybe these people

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make important decisions when they're in Doubles, but it's on

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the margin of the summit itself.

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Speaker 4: That's kind of a big networking event exactly.

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Speaker 1: It's a big working event like Aspen, like Milk and

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so many that exist very successful in the United States.

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Speaker 3: Okay, So getting back to your back, So when you're

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writing a novel, like, what do you think the most

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important thing is, because I'm in the process of writing

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one myself, but really about a guy who's in witness

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protection and he comes to Florida and it takes over

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an hoa homeowners association, and from there he takes over

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a bunch of them. And yeah, so when you're writing

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a book, what is the key thing that you focus

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in on h is it characters, is a plotline or dialogue?

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I'm just curious for my own purposes here.

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Speaker 1: Well, I think when you write to novel you try

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to focus on everything that matters in the plot. Of course,

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if it's a really effective story, and we all have

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an innate design to understand what's what's behind everything, so

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good done it, you know, So the plot is absolutely essential.

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Characters are of course critical, and it's a good story.

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We have storytellers. We like to we we like to

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hear a story such what we are with the sensionly

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as you need. You know, nobody has ever had a

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decision based on a number. I think it's gone and

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we said that it's a shut Sure, even when you invest,

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you need a story. Yeah, that's what I think, you know,

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as readan this's wonderful book about narrative economics, and we

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do need stories to exist to understand what's going around.

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I'll show you a great book which i'm reading at

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the movements, which is from an American author. I don't know,

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you know, Oh yeah, I've heard the time. I'm sure

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this is very famous. That's a fantastic book. Great characters,

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great plot, and of course everything is it could be

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true because you know the addition inside out. So that's

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what it is, nothing more, nothing past.

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Speaker 3: Yeah, storytelling is definitely an art form. And I always

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tell people getting into podcast and learn how to tell stories,

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because all we have in the end.

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Speaker 4: Are our stories.

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Speaker 3: And really the to me, like when I look at

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numbers on a balance sheet or income statement, it's just

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telling a story in numbers.

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Speaker 4: Really, but it's still a story. But you need something.

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Speaker 1: You had the numbers what you do podcasts, you need

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a book, you need a concusion, you need you need

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a story basically. Yeah, I think so these are very

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very good at that.

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Speaker 3: Yeah, and uh, and that's what entertains humanity too, is stories.

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Everything's just stories, right school, and there's and even if

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they're old stories that they're told in a new way,

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they become new again, right.

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Speaker 1: Yeah, of course. And you know at the moment that

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we see is crazy about tech and take investing. I

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mean it's based on stories. We all believe that they're

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going to change everything. Maybe maybe not.

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Speaker 3: Yeah, Yeah, it's pretty it's pretty interesting, and it really

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is an art form. You know, they don't really teach

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it in public education, and they teach creative writing. But

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creative writing isn't really that's how you tell a story.

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It's not how you you know, it's the mechanics of

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the story. It's not really how you create the story, right, No, no.

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Speaker 1: It is not. But it's very hard to describe. It

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compares people to buy into stories, and probably the book market,

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in the published market is the most rustless market of

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the world because you know immediately with the financial markets

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as well, but you know immediately whether you've not good

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story or not, whether people buy you to it or not.

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Speaker 3: Yeah, so tell us, have you had some stories that

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people just didn't buy into? Bad stories? And how did

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you feel about it?

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Speaker 4: Well?

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Speaker 1: I used to work in investment banking with an economist

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who working on the trading floor, so you touch stories

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your clients all the time. And of course are its successes.

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I had allso many failings like everybody else. Books are different.

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Books are different because there are labor you you spend

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a lot of time writing books, and books don't tell

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very much. In fact, the publishing market is pretty much

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like the vitual capital market. The publishing houses spend a

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lot on many different books and hope that one will

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stand out. And that's how it works.

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Speaker 3: Well, you know, there's one key to success in life

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I found and I didn't know it tell I was

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much older, because learn how to tell a story. Because

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people that could tell stories are really interesting. And I

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remember one time saw the late author George Plimpton, and

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we were at a gathering for McCallan Scotch. They're having

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these get togethers all over the country. Sit down with

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a glass of scotch and some scotch salmon, smoke salmon,

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and you tell stories and you have good evening. And

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it was a great brand building exercise for McCallen and

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George Plimpton. You know he had He was the great poser.

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He was a baseball player, struck out like every time

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he was at back. He was a football player, got

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half killed when they tackled it. He went in the

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ring against Muhammad Ali and he was one of the

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great recontours. And I'll never forget watching him and watching

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how he told the story and how he captivated people.

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Speaker 4: And I was just in awe. I said, I don't

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think I could ever.

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Speaker 3: Do that, little knowing that at some point maybe not

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as good as storyteller as him, by any stretch because

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he was one of the best but able to communicate

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ideas through stories. And somehow his skills rubbed off on

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me a little bit, you know, way greater intellect than myself.

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Speaker 4: But he was he was a master at it.

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Speaker 1: So if two such people, people who can narrate, who

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can tell stories the way that compares everybody to listen,

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I admire that. Yeah, and this is a great play

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by the way to discover people who are really really

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good at the stories.

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Speaker 4: Yeah.

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Speaker 1: And it takes work, it really really, it's the independance

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of current It takes a lot of book and that's

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not people who incredibly impressive.

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Speaker 4: Yeah, so I agree. So we find your book.

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Speaker 3: We can find it at Amazon obviously, because I'm looking

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at it right up there and wherever fine books used

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to be sold.

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Speaker 1: No, only on Amazon, because what you need to be

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published at the time. I finished to write it during

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the meeting in Doubles. And as you know, if you

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publish a book, you'll have to wait at least six

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eight nine months. With Amazon, you do.

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Speaker 4: It all night.

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Speaker 1: It's a it's an incredible efficient model.

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Speaker 4: Yeah.

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Speaker 1: So I published it on Amazon, so it's very short,

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it's it's a it's a novella. It's it's sixty pages

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because nightty page. It's because I think it's also very

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important to keep in mind that we live in a

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word in which we suffer from the ecadomic of attention people.

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Speaker 4: Yes, oh my goodness.

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Speaker 1: Yeah, we are inundated by this full of information analysis.

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We don't know where to go. It's the same with books.

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So very few people have time to read a six

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hondred page book. I don't know how long yours would be.

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In my case, I decided to make it short.

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Speaker 4: The pages you can read. It went on a bit

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to us.

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Speaker 3: Maybe Yeah, I want to be an audiobook also, And

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you know, I love audio books because.

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Speaker 4: Then the story. You know, when you read a novel.

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Speaker 3: You're creating the story in your mind, and when you're

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listening to an audiobook, the story is told to you.

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So it's a little bit different. But sometimes you can

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be reading a book that's boring or that I didn't

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find interesting. Like there was a biography of Alexander Hamilton,

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who is an incredible character in history. So much of

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way the country is now is directly a tributable to him.

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And the book was about twelve hundred pages. That's neither

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here near there. I can read, you know, a thousand,

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multi thousand page books, but it just wasn't really well written.

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And then when I bought the audio book and I

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started it from where I left off, it was the

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most interesting book I had ever really countered. It was

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amazing interesting, easier to digest. Yeah, because the narrator made

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up for the author's deficiencies and sometimes you know, he

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was a grade A narrator, way better than I could

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ever do, and I've done a few of them, but

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he was spot on. It was and I couldn't stop

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listening to it. Whereas it took me six months to

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read half the book, I was done with the book

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in like less than a week, listening NonStop. So you know,

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sometimes certain stories need to be told orally and others

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written us.

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Speaker 4: Yes, so we really appreciate you coming on.

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Speaker 3: We'll have a link in the show notes to this

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interview on Financial Survival Network to the Amazon listening to

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your book.

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Speaker 4: Do you have a website that we could also follow

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you on?

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Speaker 1: Well, I e have my professional website and call dot

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com website. But it's again, it's about macro issues. It's

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not about the book.

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Speaker 4: That's okay.

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Speaker 1: No, I don't publicize myself very much. Not right as well,

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I just a minimum.

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Speaker 3: All right. Well, we wish you the best of luck

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on this book. I'm getting it as soon as hang

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up with you. I've got it right on Amazon, and

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I'm buying the book to help support you. And it

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sounds like a great plot, and I'll write a review.

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Speaker 1: Thank you so much of the fort reading mules when

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it's when it's out, I will send you a copy.

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Thank you so much, Thank you for your time.

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Speaker 2: Bye, thanks for listening to carry lets this Financial Survival

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Note Network your solution to today's trying times. For the latest,

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00:18:04,400 --> 00:18:10,240
go to Financial Survivalnetwork dot com. Financial Survival Network now

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more than ever,