WEBVTT 1 00:00:00.080 --> 00:00:02.560 So I'm originally from Houston, Texas. That's where I grew up, 2 00:00:03.040 --> 00:00:07.759 and I grew up an athlete, played baseball, basketball, love sports. 3 00:00:08.519 --> 00:00:11.960 Went to Trinity University in San Antonio and I played 4 00:00:11.960 --> 00:00:14.960 baseball there, and I was also a business major. And 5 00:00:15.039 --> 00:00:17.399 I had this idea that when I went to school, 6 00:00:17.399 --> 00:00:20.000 I was going to work for a big finance company 7 00:00:20.359 --> 00:00:22.559 and you know, go to New York or something like that. 8 00:00:23.719 --> 00:00:26.120 Ended up after college, I worked for a finance company, 9 00:00:26.160 --> 00:00:29.440 and then nine to eleven happened, right, and then I 10 00:00:29.440 --> 00:00:31.000 got laid off. I was one of the first people 11 00:00:31.000 --> 00:00:32.719 to get hired. I got laid off, and to be 12 00:00:32.759 --> 00:00:35.039 honest with you, I hated that finance job. I remember 13 00:00:35.079 --> 00:00:37.719 being in that job behind a cupicle and asking myself, like, 14 00:00:37.759 --> 00:00:39.560 if I do really good at this job, I'm going 15 00:00:39.600 --> 00:00:41.719 to get my manager's job. And I don't like that 16 00:00:41.840 --> 00:00:43.799 job either, Like it doesn't look like a good path. 17 00:00:44.240 --> 00:00:46.280 So when nine to eleven happened, I had a nice, 18 00:00:46.399 --> 00:00:49.920 nice severance package, and that allowed me space and time 19 00:00:49.960 --> 00:00:51.679 to think about what I really wanted to do. I 20 00:00:51.719 --> 00:00:54.679 love movement, I love exercise, I love studying the human 21 00:00:54.719 --> 00:00:58.640 body nutrition, and a friend suggested to me physical therapy. 22 00:00:58.960 --> 00:01:01.880 So I applied to one school in Texas that had 23 00:01:01.880 --> 00:01:04.959 a doctor program and that was Hardened Simmons, and I 24 00:01:05.319 --> 00:01:08.239 luckily got in to Harden Simmons. I did my physical 25 00:01:08.280 --> 00:01:12.519 therapy program for three years there and met my wife, 26 00:01:13.040 --> 00:01:16.680 and really what got me started on what would become 27 00:01:16.760 --> 00:01:21.000 native path was my first internship as a physical therapist. 28 00:01:21.079 --> 00:01:24.120 It was back in Houston, Texas, at a hospital and 29 00:01:24.200 --> 00:01:28.000 this hospital was world renowned force treatment and heart disease right. 30 00:01:28.439 --> 00:01:30.879 And I walked into this hospital and on the first 31 00:01:30.920 --> 00:01:34.079 floor that first day, I saw a McDonald's right, and 32 00:01:34.159 --> 00:01:36.400 I was like what. I didn't know much about nutrition 33 00:01:36.480 --> 00:01:38.359 at the time, but it really got me asking like, 34 00:01:38.799 --> 00:01:41.640 what if this is a place for health, why is 35 00:01:41.680 --> 00:01:44.519 the McDonald's there. I didn't know much about nutrition, again, 36 00:01:44.599 --> 00:01:47.319 but I knew McDonald's wasn't healthy, and it was to 37 00:01:47.359 --> 00:01:49.680 the point where I would I would work with heart patients. 38 00:01:49.680 --> 00:01:51.200 They would get out of surgery and it would ask 39 00:01:51.280 --> 00:01:53.480 me to wheel them down to McDonald's and we would 40 00:01:53.519 --> 00:01:55.439 go down there, they would order a big mac, and 41 00:01:55.439 --> 00:01:58.840 I would see other doctors and nurses also eating McDonald's 42 00:01:59.000 --> 00:02:01.400 and it got me question. It got me questioning a 43 00:02:01.439 --> 00:02:04.159 whole lot of things like why is this happening? And 44 00:02:04.480 --> 00:02:06.959 I started to see a pattern in my experience as 45 00:02:07.000 --> 00:02:10.159 a physical therapist, you know. After working in the internships, 46 00:02:10.159 --> 00:02:12.680 I moved to Austin, Texas with my wife, who's also 47 00:02:13.319 --> 00:02:17.400 a physical therapist, and I started working with chiroprackers, and 48 00:02:18.120 --> 00:02:20.520 I got to see a whole other side of health 49 00:02:20.599 --> 00:02:23.199 outside of sort of the conventional realm. They're a little 50 00:02:23.199 --> 00:02:26.960 more alternative, right, and getting other solutions. And I started 51 00:02:27.000 --> 00:02:30.039 to see a trend here in the conventional medical world 52 00:02:30.080 --> 00:02:34.159 where we're going after symptoms but not really getting to 53 00:02:34.199 --> 00:02:36.000 the root of the problem, right. And we have in 54 00:02:36.039 --> 00:02:38.120 the past, We've had this food industry that knows very 55 00:02:38.159 --> 00:02:40.479 little about health, and a health industry that there was 56 00:02:40.560 --> 00:02:42.800 very little about food. And in the middle of all that, 57 00:02:42.840 --> 00:02:45.319 we have consumers who are just getting some bad advice 58 00:02:45.360 --> 00:02:47.199 or eating core foods. They are getting sick, and then 59 00:02:47.240 --> 00:02:49.680 they're being there taking a pill to deal with the issue. 60 00:02:49.960 --> 00:02:51.879 But that the issue they're dealing with wouldn't have been 61 00:02:51.879 --> 00:02:54.840 an issue if they would just stuck to like a 62 00:02:54.919 --> 00:02:58.639 natural diet, right. So I was when I was doing 63 00:02:58.639 --> 00:03:01.199 physical therapy as a chiropract I started learning a whole 64 00:03:01.240 --> 00:03:05.639 lot about ancestral health. I got really into CrossFit, you know, 65 00:03:05.840 --> 00:03:09.759 the palaeo diet research by guys like Western Price, who 66 00:03:09.800 --> 00:03:13.199 studied indigenous people and compared their health and what it 67 00:03:13.240 --> 00:03:15.199 was like when they were eating their native diets to 68 00:03:15.240 --> 00:03:18.360 people with the same genetics who had adopted a modern diet, 69 00:03:18.680 --> 00:03:20.879 and really clearly seeing that over the past one hundred 70 00:03:20.919 --> 00:03:23.400 years there have been drastic changes so the ways we eat, 71 00:03:23.439 --> 00:03:26.240 the ways we move, the ways we lived, and over 72 00:03:26.280 --> 00:03:29.360 that time, all the things that we're dealing with, especially 73 00:03:29.360 --> 00:03:33.400 metabolic health, heart disease, diabetes, obesity, these things have all 74 00:03:33.439 --> 00:03:36.759 gone up despite our advances in medicine. And it's because 75 00:03:36.800 --> 00:03:39.319 we've moved away from the things we were designed for. 76 00:03:39.479 --> 00:03:43.039 Right our food has been industrialized and commercialized at sugar, 77 00:03:43.280 --> 00:03:46.719 industrial seed oils. Anyway, I became obsessed with this and 78 00:03:46.800 --> 00:03:50.599 started doing research and going to conferences and learning as 79 00:03:50.680 --> 00:03:54.280 much as I could, and really practicing this on myself too. 80 00:03:54.439 --> 00:03:56.360 I was dealing with my own health issues, you know, 81 00:03:56.800 --> 00:03:59.319 I had skin issues for a long time. I took 82 00:03:59.319 --> 00:04:02.800 steroids and topical creams. I tried eating a different way, 83 00:04:03.199 --> 00:04:06.520 and within thirty days everything cleared up. I got off medications. 84 00:04:06.719 --> 00:04:08.360 This was an AHA for me because I was looking 85 00:04:08.400 --> 00:04:10.639 at my patients who were taking all kinds of medications. 86 00:04:10.680 --> 00:04:12.520 You know, a big part of what I did that 87 00:04:12.599 --> 00:04:16.319 really changed my view was doing home health physical therapy. 88 00:04:16.319 --> 00:04:18.680 And that's when we go into people's homes, you know, 89 00:04:18.759 --> 00:04:21.120 to see exactly what they're eating. And you know, these 90 00:04:21.120 --> 00:04:23.199 are people who aren't well enough or strong enough to 91 00:04:23.319 --> 00:04:25.920 leave their home to go to an outpatient clinic. So 92 00:04:25.959 --> 00:04:27.959 I got to see the situations that people are in 93 00:04:28.360 --> 00:04:31.160 just being fed pills, never addressed with nutrition, and if 94 00:04:31.199 --> 00:04:33.360 I tried to talk to them about nutrition, I would 95 00:04:33.360 --> 00:04:35.759 get in trouble from a nurse or a doctor who said, 96 00:04:35.839 --> 00:04:39.600 just just do physical therapy. So I got frustrated, and 97 00:04:39.720 --> 00:04:44.040 in the CrossFit world, I started giving nutrition lectures around Austin, Texas, 98 00:04:44.040 --> 00:04:46.600 to local gyms, to local businesses, and that was my 99 00:04:46.720 --> 00:04:50.519 avenue to share what I was learning. Right and you know, 100 00:04:50.600 --> 00:04:52.560 the Crossfed Gym, I was working at it and started 101 00:04:52.560 --> 00:04:54.680 doing really well. Everybody started getting really fit, and I 102 00:04:54.720 --> 00:04:59.519 got to see the power of nutrition from a fitness standpoint, 103 00:04:59.519 --> 00:05:02.600 like a perform a standpoint, but also a health standpoint. 104 00:05:03.160 --> 00:05:05.560 So I began yapping about this all the time right, 105 00:05:05.639 --> 00:05:09.160 and the origins of the partnership of Native Path really 106 00:05:09.199 --> 00:05:11.959 beginning two thousand and nine when I met my now 107 00:05:12.879 --> 00:05:16.399 partner Chris Clark. He's a co founder with me, and 108 00:05:16.439 --> 00:05:18.600 when I met him, I met him through a mutual friend. 109 00:05:18.680 --> 00:05:20.519 We went to a CrossFit workout and we went to 110 00:05:20.560 --> 00:05:23.279 a post workout lunch, and he got his butt handed 111 00:05:23.319 --> 00:05:25.800 to him in this workout, and we always joke. At 112 00:05:25.800 --> 00:05:27.920 that time Chris was overweight. He had, you know, that 113 00:05:28.000 --> 00:05:30.680 midsection tire around his belly, he had a double chin, 114 00:05:31.199 --> 00:05:33.319 and he was asking me about what I was what 115 00:05:33.360 --> 00:05:35.240 I was doing, and I was basically telling him what 116 00:05:35.319 --> 00:05:37.079 is now we call the principles of being on the 117 00:05:37.120 --> 00:05:40.399 path right, things about movement and nutrition and sunshine and 118 00:05:40.480 --> 00:05:44.000 sleep and hydration right. And I said, hey, just try 119 00:05:44.000 --> 00:05:46.399 this for thirty days and just see what happens to 120 00:05:46.439 --> 00:05:48.680 your health, you know, just just give yourself a good 121 00:05:48.680 --> 00:05:51.439 honest shot and see what happens. And I didn't talk 122 00:05:51.439 --> 00:05:53.439 to him for another two years. And two years later 123 00:05:53.480 --> 00:05:56.439 he came to Austin, Texas and he was living at 124 00:05:56.480 --> 00:06:00.040 Denver and he had lunch with myself and my wife, 125 00:06:00.120 --> 00:06:02.319 and when he showed up, he looked like a completely 126 00:06:02.319 --> 00:06:04.959 different person, right. You know this, he was very lean, 127 00:06:05.120 --> 00:06:07.920 very vibrant, his skin had cleared up. He was telling 128 00:06:07.959 --> 00:06:10.920 me he was super bought into what I told him 129 00:06:10.920 --> 00:06:14.160 that day at lunch, and now he was telling all 130 00:06:14.160 --> 00:06:16.199 his friends. And he knows a whole lot. He knew 131 00:06:16.199 --> 00:06:20.000 a whole lot about creating online businesses, and I knew 132 00:06:20.000 --> 00:06:22.959 a lot about content educating people. And he invited me 133 00:06:23.040 --> 00:06:26.920 to start something with him, to do online blogging and 134 00:06:26.959 --> 00:06:29.560 just put out articles telling people the same thing that 135 00:06:29.720 --> 00:06:32.199 I told him, and that's what we did. We agreed 136 00:06:32.279 --> 00:06:35.000 to do that because I knew I can only impact 137 00:06:35.120 --> 00:06:37.480 so many people as a physical therapist or as a coach, 138 00:06:37.879 --> 00:06:40.519 and I had a big desire to reach a lot 139 00:06:40.519 --> 00:06:44.600 of people to really that was my calling, and that's 140 00:06:44.639 --> 00:06:47.439 what we did. Within three years, we created an audience 141 00:06:47.439 --> 00:06:50.120 of over three million people, built up a lot of 142 00:06:50.120 --> 00:06:54.120 trust with people, kept growing and eventually these people were 143 00:06:54.120 --> 00:06:58.120 asking us what supplements we recommend, And in twenty eighteen 144 00:06:58.360 --> 00:07:02.480 we came out with rebranded as Native Path. Our very 145 00:07:02.519 --> 00:07:05.639 first product was collagen and the whole idea behind Native 146 00:07:05.639 --> 00:07:09.480 Path products is to really fill in the gaps. You know, 147 00:07:09.519 --> 00:07:11.920 what are the things that are missing in our modern 148 00:07:12.000 --> 00:07:14.439 diet and how can we supplement that and at the 149 00:07:14.480 --> 00:07:17.680 same time educate people to as we say, our mission 150 00:07:17.720 --> 00:07:19.800 to guide people on the paths of eating, moving, and 151 00:07:19.839 --> 00:07:23.680 living in harmony with our biology and in alignment with nature, 152 00:07:24.160 --> 00:07:26.680 you know, So that there's a way we there's an 153 00:07:26.720 --> 00:07:29.839 intension behind what we do, and it's it's amazing to 154 00:07:29.879 --> 00:07:32.199 see where we came from as a co founder, from 155 00:07:32.240 --> 00:07:34.079 nothing to where it is now. We have over one 156 00:07:34.160 --> 00:07:37.519 hundred and twenty people that work for us. It's one 157 00:07:37.600 --> 00:07:40.519 hundred million dollar business. It is incredible where we've gotten 158 00:07:40.560 --> 00:07:43.439 to today, and it's through a lot of key things. 159 00:07:43.480 --> 00:07:46.560 So anyway, that's the origin of how we got It's 160 00:07:46.560 --> 00:07:48.519 a long, long winded thing, but you know, it something 161 00:07:48.560 --> 00:07:50.519 I enjoy sharing, so no chat. 162 00:07:50.560 --> 00:07:53.519 I appreciate you, Sharon all And and I can appreciate also 163 00:07:53.600 --> 00:07:56.160 your passion for it because when it comes to health, 164 00:07:56.199 --> 00:07:57.600 I think you and I can agree. And I'm sure 165 00:07:57.639 --> 00:08:00.439 our listeners that are tuning into this interview you have 166 00:08:00.480 --> 00:08:02.800 to buy in. I caught that phrase, you really have 167 00:08:02.839 --> 00:08:04.639 to buy And I'm a former athlete too, and I've 168 00:08:04.839 --> 00:08:07.759 done my peaks and values of gaining weight and losing weight. 169 00:08:08.120 --> 00:08:10.000 And there are so many different things that you talked 170 00:08:10.040 --> 00:08:11.959 about that I do want to address, but I want 171 00:08:11.959 --> 00:08:14.920 to back up and give context everybody, because that conversation 172 00:08:15.000 --> 00:08:17.199 happened about sixteen years ago with your partner, and now 173 00:08:17.199 --> 00:08:19.560 the company has been around for fourteen and I imagine 174 00:08:19.600 --> 00:08:21.360 sure there have been a lot of ebbs and flows, 175 00:08:21.360 --> 00:08:23.680 and also the industry and people have changed too over 176 00:08:23.720 --> 00:08:26.000 that decade and a half. With that said, when it 177 00:08:26.000 --> 00:08:28.040 comes to Native Path, what's your mission statement? 178 00:08:29.399 --> 00:08:32.080 So is what I said earlier. Our mission statement is 179 00:08:32.120 --> 00:08:34.600 to guide people on the path to eating, moving, and 180 00:08:34.679 --> 00:08:39.080 living in harmony with nature and in alignment with our biology. Right. 181 00:08:39.279 --> 00:08:41.639 There is a way that we feel that we believe 182 00:08:41.759 --> 00:08:45.039 humans are designed for, right, and it's whole food nutrition. 183 00:08:45.440 --> 00:08:47.799 It is consistent movement throughout the day. It is good 184 00:08:47.840 --> 00:08:51.519 quality sunshine, is good hydration, it is good sleep, and 185 00:08:51.559 --> 00:08:53.360 we live in a modern world where all that's been 186 00:08:53.399 --> 00:08:55.679 pushed away. We call that, we call out being off 187 00:08:55.720 --> 00:08:57.600 the path. Right, So we're trying to get people on 188 00:08:57.639 --> 00:09:00.919 the path to really, like you said, buy into what 189 00:09:00.919 --> 00:09:04.320 we're saying. And Native Path is really helping supplement that 190 00:09:04.440 --> 00:09:08.360 lifestyle with supplements. But the key is the lifestyle, what 191 00:09:08.559 --> 00:09:09.759 the root of what we're going for. 192 00:09:10.039 --> 00:09:11.519 So, Chad, if you could do me a fever for 193 00:09:11.559 --> 00:09:13.120 our listeners, if you could just give kind of a 194 00:09:13.200 --> 00:09:15.799 thirty thousand foot view of what your team and the 195 00:09:15.840 --> 00:09:17.879 company does, what would you say that you actually do. 196 00:09:17.919 --> 00:09:19.879 Well in that sence? We're guys, we're getting people on 197 00:09:19.919 --> 00:09:22.759 the path. You know. Our mission is to guide people 198 00:09:22.879 --> 00:09:25.840 on the path to eating, moving, and living in harmony 199 00:09:26.399 --> 00:09:29.399 with nature and in alignment with their biology. Right, the 200 00:09:29.440 --> 00:09:32.399 body wants to be in homeostasis. It wants to be 201 00:09:33.039 --> 00:09:36.360 given good nutrition and good health principles. The problem is 202 00:09:36.360 --> 00:09:38.759 that in our modern world we're very much off the path. 203 00:09:38.799 --> 00:09:41.279 We're eating foods that are actually harmful and toxic to 204 00:09:41.320 --> 00:09:44.919 our bodies. We've developed stagnant lifestyles where we're living under 205 00:09:45.000 --> 00:09:48.440 artificial lights and staying up late. Right, So what we're 206 00:09:48.480 --> 00:09:52.120 doing is first educating our customers on what's going on 207 00:09:52.159 --> 00:09:55.480 with their health and then guiding them and supplementing them, 208 00:09:55.519 --> 00:09:58.240 supporting them with the most pure, high quality something that 209 00:09:58.399 --> 00:10:01.360 we can find to really with their body back in 210 00:10:01.399 --> 00:10:03.279 the state of homeostasis where it's healthy. 211 00:10:03.440 --> 00:10:05.919 All right, Well, let's talk about products because there's a lot, 212 00:10:05.960 --> 00:10:07.519 and I think that if you're new to this and 213 00:10:07.519 --> 00:10:10.360 everybody's heard about supplements and all sorts of different things, 214 00:10:10.440 --> 00:10:13.399 but you do offer a lot. And for me, being 215 00:10:13.440 --> 00:10:16.480 a former athlete and really digging into this and trying 216 00:10:16.480 --> 00:10:18.679 to take care of myself, I'm familiar with some of 217 00:10:18.519 --> 00:10:20.919 these things that you offer and some I'm not. So 218 00:10:20.960 --> 00:10:23.360 I want to talk about the education process but also 219 00:10:23.440 --> 00:10:26.240 what you offer. So if you can maybe highlight some 220 00:10:26.279 --> 00:10:29.600 of the different products that you offer, why you offer them, 221 00:10:29.639 --> 00:10:31.000 and then we can start to get in also to 222 00:10:31.080 --> 00:10:32.440 the education if you could first. 223 00:10:32.320 --> 00:10:35.080 Chat Yeah, absolutely, Well, when it comes to our products, 224 00:10:35.360 --> 00:10:37.200 you know, we have a philosophy of what we're trying 225 00:10:37.200 --> 00:10:39.759 to do with our products, which is to support these 226 00:10:39.840 --> 00:10:42.360 principles of health that we really believe in, right, So 227 00:10:42.399 --> 00:10:48.960 whole food, nutrition, movement, hydration, sleep, those are the basic 228 00:10:49.000 --> 00:10:51.519 things that we're trying to do, and we recognize within 229 00:10:51.600 --> 00:10:54.360 each of those areas there's gaps. Right, there's an ideal 230 00:10:54.399 --> 00:10:57.440 thing the body wants to have, but there's also reality 231 00:10:57.440 --> 00:10:59.480 in the modern world of what it's getting right, So 232 00:10:59.519 --> 00:11:01.639 with our as, we're trying to fill in those gaps. 233 00:11:01.840 --> 00:11:05.559 So let's take for example, collagen. Collagen is our number 234 00:11:05.639 --> 00:11:07.480 one cellar here at Native path It was our first 235 00:11:07.480 --> 00:11:10.399 product that we came out with. Collagen is something our 236 00:11:10.480 --> 00:11:13.759 native ancestors would get plenty of in their natural diet 237 00:11:13.799 --> 00:11:15.759 because they would need nose to tail right. They would 238 00:11:15.759 --> 00:11:18.200 take an animal, they would take the bones of that animal. 239 00:11:18.200 --> 00:11:20.120 They would put in a pot and make soup and 240 00:11:20.159 --> 00:11:22.600 they would go all the gelatin, all the collagen from 241 00:11:22.600 --> 00:11:24.919 the tendons and ligaments and the hides and break it 242 00:11:24.960 --> 00:11:27.960 down and they would consume that on a consistent basis 243 00:11:28.080 --> 00:11:32.480 and give their body collagen. Now, collagen is extremely important 244 00:11:32.679 --> 00:11:35.279 because it makes up like all your body, Like as 245 00:11:35.279 --> 00:11:37.759 we're looking at each other, we're literally looking at collage, 246 00:11:37.759 --> 00:11:39.799 and it makes up your hair, your scan, your nails, 247 00:11:40.080 --> 00:11:42.440 but also things like your brain, your nervous system, your 248 00:11:42.440 --> 00:11:45.559 gut lining, and even even your bones, which most people 249 00:11:45.600 --> 00:11:49.279 don't know. So people are lacking in collagen and they're 250 00:11:49.320 --> 00:11:53.759 experiencing all these health issues, joint pain, digestive distress, you know, 251 00:11:54.080 --> 00:11:57.279 energy trouble, losing weight. Collagen, in my opinion, is one 252 00:11:57.320 --> 00:11:59.320 of the least things we can do that makes the 253 00:11:59.399 --> 00:12:02.000 most different to our overall health because we're supplying the 254 00:12:02.000 --> 00:12:05.919 body with these very important amino acids that it needs 255 00:12:06.120 --> 00:12:08.639 to make up the structure. Right, it's the most important thing. 256 00:12:08.879 --> 00:12:11.720 So that's an example of the philosophy behind our products 257 00:12:11.720 --> 00:12:14.879 with collagen. But you'll find the same thing across the board. Right. So, 258 00:12:15.080 --> 00:12:19.159 for example, I mentioned hydration. You know, hydration is extremely important, 259 00:12:19.440 --> 00:12:22.000 but most people in our modern world are extremely dehydrated. 260 00:12:22.080 --> 00:12:24.360 Not only are they not drinking enough water. We tend 261 00:12:24.360 --> 00:12:27.320 to drink liquids that are diuretics where we give off 262 00:12:27.360 --> 00:12:30.399 a lot of water, you know, like coffee and energy drinks. 263 00:12:30.600 --> 00:12:32.759 And then also our food. A lot of the food 264 00:12:32.759 --> 00:12:35.200 we're eating is refined in processed, and it's made for 265 00:12:35.200 --> 00:12:37.120 a long shelf life where it doesn't have water in 266 00:12:37.159 --> 00:12:39.759 it like natural food would say, like a broccoli or 267 00:12:39.759 --> 00:12:42.440 tomato or even even grass at beef. Right, there's water 268 00:12:42.559 --> 00:12:45.480 in those real whole food nutrition. So in the modern world, 269 00:12:45.480 --> 00:12:49.000 as we've moved away, we're getting more and more dehydrated. 270 00:12:49.399 --> 00:12:52.679 And our second best product, our second most selling product, 271 00:12:52.720 --> 00:12:55.960 is something called hydrate. Right. It has these important minerals 272 00:12:55.960 --> 00:12:58.799 that you need, potassium, magnesium, and salt, as well as 273 00:12:58.799 --> 00:13:03.480 these very helpful assets that further help you absorb the electrolytes, 274 00:13:04.080 --> 00:13:06.240 but it helps solve one of the major problems that 275 00:13:06.279 --> 00:13:08.799 most people are having, which is hydration. Right, So you 276 00:13:08.799 --> 00:13:11.600 can see with our products we're trying to fill in 277 00:13:11.639 --> 00:13:15.080 the gaps with these areas of health that if humans 278 00:13:15.200 --> 00:13:18.240 can can get these things down, if we can fulfill 279 00:13:18.320 --> 00:13:20.919 the needs of what a human body really wants, we 280 00:13:20.960 --> 00:13:24.159 can drastically feel better. Right. And when we feel better, 281 00:13:24.200 --> 00:13:26.279 we move better, we engage with the world around us better, 282 00:13:26.639 --> 00:13:31.639 and hopefully there's a world where there's less need for pharmaceuticals, 283 00:13:31.440 --> 00:13:34.200 there's a world where you have more of appreciation for national. 284 00:13:34.200 --> 00:13:36.559 Yeah, agreed, and for somebody who has our race. Since 285 00:13:36.559 --> 00:13:39.200 I've been twenty one, I'm with you on that because 286 00:13:39.559 --> 00:13:41.159 while I've had to take care of my body with 287 00:13:41.200 --> 00:13:43.879 some medication over the years, because I do some of 288 00:13:43.919 --> 00:13:45.919 the things that you offer up and I put into 289 00:13:45.960 --> 00:13:48.039 my body and also take care of good myself when 290 00:13:48.080 --> 00:13:51.480 it comes to my eating habits and exercise and all 291 00:13:51.480 --> 00:13:53.279 the things. And I didn't want you to address that 292 00:13:53.360 --> 00:13:57.399 because you've kind of talked about it's not just supplements folks, right, 293 00:13:57.519 --> 00:14:01.440 and the collagen the supplements or even health focus, Uh, 294 00:14:02.000 --> 00:14:05.360 you you also address recipes on here about eating and 295 00:14:05.399 --> 00:14:08.320 then you also have a blog in community, so you're 296 00:14:08.320 --> 00:14:11.240 also educating people on all the facets of taking care 297 00:14:11.240 --> 00:14:13.679 of yourself. It's not just kind of a one I 298 00:14:13.679 --> 00:14:15.320 guess it is a one stop shop, but there are 299 00:14:15.360 --> 00:14:18.320 also different factors that you're talking about to get on 300 00:14:18.360 --> 00:14:20.919 the path of being healthy. So if you could address that, 301 00:14:20.919 --> 00:14:24.639 because your beautiful website really addresses and offers everything, I 302 00:14:24.679 --> 00:14:24.960 love you. 303 00:14:24.919 --> 00:14:27.440 To say that that really makes me happy. Yeah, it's 304 00:14:27.480 --> 00:14:29.000 important to us that we don't just sell you a 305 00:14:29.039 --> 00:14:31.879 supplement and you walk away thinking that if you just 306 00:14:31.879 --> 00:14:34.159 do this one thing right, everything is going to be better. 307 00:14:34.200 --> 00:14:36.919 Like that, that is that is the mindset that people 308 00:14:36.919 --> 00:14:39.600 are given. We want to we want to first educate you, 309 00:14:39.879 --> 00:14:42.240 Like we always say, we lead with education. You know, 310 00:14:42.240 --> 00:14:44.039 when I was telling you the origins of our business, 311 00:14:44.039 --> 00:14:48.399 we were founded on education. The supplements came second, you know. So, 312 00:14:48.440 --> 00:14:50.799 for instance, one of the big problems that we solve 313 00:14:50.879 --> 00:14:53.440 with a lot of our customers is bone health, you know. 314 00:14:53.559 --> 00:14:56.360 And and what makes us different is is we want 315 00:14:56.399 --> 00:14:58.600 to educate a customer on one of the foods that 316 00:14:58.600 --> 00:15:01.840 are actually harmful to our bones. Right, And here's how 317 00:15:01.879 --> 00:15:04.519 collagen can help you, right, because we have to if 318 00:15:04.559 --> 00:15:07.879 we're going to take step forwards, we have to stop 319 00:15:08.080 --> 00:15:10.720 doing the things that are harmful and do the things 320 00:15:10.720 --> 00:15:12.039 that are good for us. We don't want to just 321 00:15:12.080 --> 00:15:14.159 try to supplement our way out of it, right. So 322 00:15:14.159 --> 00:15:16.840 it's a big part of kind of how we would 323 00:15:16.960 --> 00:15:19.960 view more of a holistic view of the human body 324 00:15:20.039 --> 00:15:22.960 and what it needs from lots of different areas with 325 00:15:23.360 --> 00:15:27.720 these lifestyle principles of eating, moving, and also living right. Right. 326 00:15:27.799 --> 00:15:30.399 Yeah, I couldn't agree more with you. So I want 327 00:15:30.399 --> 00:15:33.000 to talk about where you started and where you're at. 328 00:15:33.360 --> 00:15:36.799 I think because of the Internet and social media, a 329 00:15:36.799 --> 00:15:39.240 lot of information but also a lot of disinformation. I 330 00:15:39.279 --> 00:15:41.399 think you and I can agree about that, whether it's 331 00:15:41.399 --> 00:15:44.000 the health industry or politics or news or anything. So 332 00:15:44.120 --> 00:15:46.720 with that said, I love it that you do the education. 333 00:15:46.879 --> 00:15:49.679 But when you started this business with native path to 334 00:15:49.679 --> 00:15:52.000 where you are today and when it comes to educating 335 00:15:52.080 --> 00:15:55.279 people and just the industry as a whole, can you 336 00:15:55.279 --> 00:15:58.720 talk about some challenges but also things that you're combating, 337 00:15:59.080 --> 00:16:01.279 whether if there's a were closing in one area, it's 338 00:16:01.279 --> 00:16:03.720 opening another, Especially when you're working with your clients and 339 00:16:03.720 --> 00:16:05.240 all the people that are checking things out. 340 00:16:05.240 --> 00:16:07.639 When it comes to Nata path, that's great. There's so 341 00:16:07.639 --> 00:16:10.200 many areas when I think about challenges and going from 342 00:16:10.240 --> 00:16:12.399 where we've been to where we are now, you know, 343 00:16:13.639 --> 00:16:16.159 you know, a main thing comes to mind first is 344 00:16:16.279 --> 00:16:20.200 making sure that we communicate the value of our products 345 00:16:20.679 --> 00:16:24.440 right and using the words and the problems that our 346 00:16:24.440 --> 00:16:27.279 customers are actually wanting to solve in the words that 347 00:16:27.320 --> 00:16:29.240 they use right. So one of the things that makes 348 00:16:29.320 --> 00:16:32.080 us different is we have an outstanding customer experience team 349 00:16:32.120 --> 00:16:35.159 who's always getting that information for us and we're relaying 350 00:16:35.200 --> 00:16:37.360 that back. But there was a time when we didn't 351 00:16:37.399 --> 00:16:40.399 know who our customer was, and we we didn't speak 352 00:16:40.399 --> 00:16:42.799 to them with their problems, and we didn't add enough value, 353 00:16:42.919 --> 00:16:46.039 and we charged too little for our products, and our 354 00:16:46.080 --> 00:16:49.159 margins were too thin, and the quality wasn't there because 355 00:16:49.159 --> 00:16:51.679 we weren't getting enough scale. So like we were way 356 00:16:51.720 --> 00:16:55.919 off on our values right, which leads to another thing. 357 00:16:56.159 --> 00:16:59.679 I think some areas where we had challenges is early 358 00:16:59.720 --> 00:17:02.399 on in the culture, we did not have a clear 359 00:17:02.440 --> 00:17:05.000 set of values. We did not have a group or 360 00:17:05.039 --> 00:17:07.960 a team clearly all bought in on what we were 361 00:17:08.359 --> 00:17:12.839 believing and about needing, moving and thinking and that those 362 00:17:12.920 --> 00:17:14.720 are those are big things. I think that pulled a 363 00:17:14.799 --> 00:17:16.680 lever to to get us where we are now. We 364 00:17:16.680 --> 00:17:19.720 started understanding the customer better. We started speaking to them 365 00:17:20.079 --> 00:17:24.279 with their problems and their words and creating products that 366 00:17:24.359 --> 00:17:27.079 helped solve their problems. And then we started buying into 367 00:17:27.079 --> 00:17:30.599 a culture that was more rooted in values. We created 368 00:17:30.680 --> 00:17:33.599 a Monday culture call where we just educate our internal team. 369 00:17:34.119 --> 00:17:36.680 And what that did is it empowered the team to 370 00:17:36.799 --> 00:17:38.920 be to be like more of me right to where 371 00:17:38.960 --> 00:17:42.119 they can talk to the customers on the phone or 372 00:17:42.160 --> 00:17:44.519 through their content that they write or the emails that 373 00:17:44.559 --> 00:17:46.680 they put out did they help me put out? Right? 374 00:17:46.759 --> 00:17:49.000 It's more in line with the true roots of what 375 00:17:49.039 --> 00:17:52.160 we're doing, and those those things move the needle for 376 00:17:52.240 --> 00:17:54.920 our business. We started speaking to our customers a different way. 377 00:17:55.240 --> 00:17:59.720 We started empowering our team, and it was like a flywheel, right, 378 00:17:59.759 --> 00:18:01.960 It was a flywheel that like, this made that better, 379 00:18:02.039 --> 00:18:03.960 This made that better, this made that better, and now 380 00:18:04.119 --> 00:18:06.839 now we know what the process looks like. And that 381 00:18:06.920 --> 00:18:08.359 led to a lot of growth for us. 382 00:18:08.480 --> 00:18:11.440 Outstanding Chat. I know you've got probably hundreds, if not 383 00:18:11.519 --> 00:18:14.599 thousands of great stories with customers that have either reached 384 00:18:14.640 --> 00:18:16.079 out to you if you heard and of course you 385 00:18:16.200 --> 00:18:18.359 shared one with your co founder and now he was 386 00:18:18.400 --> 00:18:21.359 able to change his body and his lifestyle and everything. 387 00:18:21.400 --> 00:18:23.839 But if you had to maybe share just a story 388 00:18:23.920 --> 00:18:26.400 or too, something that's been very impactful over the last 389 00:18:26.400 --> 00:18:28.519 decade and a half as you've been with Native Path 390 00:18:28.599 --> 00:18:31.960 and co founding this company. Are maybe a special story 391 00:18:31.960 --> 00:18:34.200 that stands out to you that was just really impressive. 392 00:18:34.240 --> 00:18:35.720 And this is why we get up every day. 393 00:18:35.839 --> 00:18:39.000 Oh yeah, for sure. I mean when I think about stories, 394 00:18:39.480 --> 00:18:42.359 I love the stories from our customers for sure. And 395 00:18:42.519 --> 00:18:45.400 every day we get testimonials and pictures from our customers 396 00:18:45.759 --> 00:18:48.000 giving us things about medications that got off or now 397 00:18:48.039 --> 00:18:50.880 I can feel better and do things again. I love 398 00:18:51.759 --> 00:18:55.680 even more the testimonials that we get from our internal team. Right, 399 00:18:55.680 --> 00:18:58.599 So we have these conversations that we're having. I have 400 00:18:58.640 --> 00:19:00.839 them every Monday, and we educate, and we have these 401 00:19:00.880 --> 00:19:04.680