1 00:00:03,600 --> 00:00:06,919 Speaker 1: This is Phil Shub from Ely in Cambridgeshire in the 2 00:00:07,000 --> 00:00:10,359 United Kingdom, and I play at Ely City Golf Club. 3 00:00:10,839 --> 00:00:13,919 This is Golf Smart episode nine to seven to six. 4 00:00:14,480 --> 00:00:16,519 Speaker 2: I was in Oregon last week doing a training like 5 00:00:16,559 --> 00:00:18,839 you can spit off in fifteen seconds what it is, 6 00:00:18,879 --> 00:00:22,199 and you just have a couple catchwords for them like welcome, Matt, 7 00:00:22,280 --> 00:00:26,160 like something that they understand, and then they're like, oh, okay, 8 00:00:26,199 --> 00:00:29,760 you're just like karate. Yeah, yeah, levels move them through. 9 00:00:29,960 --> 00:00:33,079 Everybody starts a white belt, and the days of like 10 00:00:33,600 --> 00:00:37,479 explaining a lot to people, at least in my experience, 11 00:00:37,840 --> 00:00:39,960 are so far gone. It's like, if you don't have 12 00:00:40,000 --> 00:00:42,320 something good to say in twenty or thirty seconds, they're 13 00:00:42,320 --> 00:00:44,880 going to tune you out. And if you want to survive, 14 00:00:44,960 --> 00:00:47,240 you got to be good at your fifteen twenty second 15 00:00:47,399 --> 00:00:50,359 elevator pitch. A turning point for us was when we 16 00:00:50,439 --> 00:00:52,079 changed our name. We used to have a really long 17 00:00:52,159 --> 00:00:55,079 name that didn't make any sense, and then we went 18 00:00:55,079 --> 00:00:57,119 to another name that didn't make any sense, and another 19 00:00:57,200 --> 00:00:59,240 name that didn't make any sense, and our fourth name, 20 00:00:59,399 --> 00:01:02,399 Operation six. I remember pitching it to a couple members 21 00:01:02,439 --> 00:01:04,159 at the course to see if they understood what it 22 00:01:04,239 --> 00:01:07,959 was and they're like, oh, okay, so you're on a 23 00:01:08,040 --> 00:01:11,239 operation to try to shoot thirty six and you start 24 00:01:11,599 --> 00:01:14,200 close and you move back. That makes sense. And when 25 00:01:14,359 --> 00:01:16,359 the member repeated that back, I was like, all right, 26 00:01:16,400 --> 00:01:17,000 we got a name. 27 00:01:22,599 --> 00:01:25,359 Speaker 3: The Welcome Matt to golf for beginners of any age 28 00:01:25,599 --> 00:01:31,040 Operation thirty six with founder Ryan Daily. This is Golf Smarter, 29 00:01:32,000 --> 00:01:35,840 sharing stories, tips and insights from great golf minds to 30 00:01:35,879 --> 00:01:38,879 help you lower your score and raise your golf IQ. 31 00:01:39,760 --> 00:01:44,359 Speaker 4: Here's your host, Fred Green. Welcome to the Golf Smarter Podcast. Ryan. 32 00:01:44,760 --> 00:01:48,400 Speaker 2: Hello, Fred, how are you? I'm great? Another great day 33 00:01:48,439 --> 00:01:49,239 in North Carolina. 34 00:01:49,840 --> 00:01:52,920 Speaker 3: Ah, how often it's just a you know, kind of 35 00:01:52,920 --> 00:01:54,439 a given, isn't it? 36 00:01:54,519 --> 00:01:57,319 Speaker 4: Another great day in North Carolina. 37 00:01:57,760 --> 00:01:59,280 Speaker 2: It's a place to be if you love golf. 38 00:02:00,079 --> 00:02:00,319 Speaker 4: Well. 39 00:02:00,560 --> 00:02:02,959 Speaker 3: A couple a couple episodes ago, I was having a 40 00:02:03,000 --> 00:02:09,280 conversation with Joel Suggs, Master PGA Instructor, and. 41 00:02:10,439 --> 00:02:12,759 Speaker 4: Operation thirty six came up and I'm like, wait, what's 42 00:02:12,800 --> 00:02:14,120 Operation thirty six? 43 00:02:15,039 --> 00:02:17,319 Speaker 3: And he oh, it's a great way. It's like, all right, 44 00:02:17,719 --> 00:02:19,560 have I gotta have that guy on the show. So 45 00:02:19,960 --> 00:02:22,960 he introduced us and here we are. I'm so excited 46 00:02:22,960 --> 00:02:25,479 to hear about Operation thirty six. Why don't you give me, 47 00:02:26,280 --> 00:02:29,000 give me your not even an elevator pitch, just give 48 00:02:29,000 --> 00:02:31,840 me the overview of what it is and how you 49 00:02:31,960 --> 00:02:33,000 got it started. 50 00:02:34,719 --> 00:02:39,400 Speaker 2: Sure, so, myself and Matt Reagan, another PGA professional, started 51 00:02:39,439 --> 00:02:42,400 in two thousand and ten together working on this. There's 52 00:02:42,439 --> 00:02:45,199 a pretty long backstory. We don't have to go into 53 00:02:45,240 --> 00:02:47,400 a ton of it on why we started, how we started, 54 00:02:47,439 --> 00:02:51,280 but we had a goal of bringing kids to the 55 00:02:51,319 --> 00:02:53,360 golf course at a golf course that didn't have a 56 00:02:53,360 --> 00:02:55,840 lot of people using it at the time, right after 57 00:02:55,879 --> 00:03:01,479 the real estate recession. We pitched an idea to the 58 00:03:01,479 --> 00:03:05,360 president of the university. The president of the university approved it. 59 00:03:05,479 --> 00:03:08,199 We started with three kids. I think in the program 60 00:03:08,400 --> 00:03:10,280 we had twenty parents in front of us at the 61 00:03:10,280 --> 00:03:11,960 golf course. We pitched what we were going to do, 62 00:03:12,000 --> 00:03:16,120 and basically what it was was gymnastics or karate for golf. 63 00:03:16,159 --> 00:03:18,639 We were just bringing them out every Monday. At the time, 64 00:03:18,719 --> 00:03:22,840 there wasn't really a consistent junior golf program that ran 65 00:03:22,879 --> 00:03:26,639 throughout the year. Back in twenty ten, the main thing 66 00:03:26,719 --> 00:03:28,479 was like summer camps. So like if you had a 67 00:03:28,520 --> 00:03:30,840 son or a grandson and you wanted to get them 68 00:03:30,840 --> 00:03:32,680 into the game, you'd bring them to a summer camp, 69 00:03:33,360 --> 00:03:35,479 and the only other option was to take a private 70 00:03:35,560 --> 00:03:39,280 lesson with a PGA pro, and those two options didn't 71 00:03:39,319 --> 00:03:43,919 seem to do as well as what other sports were doing, 72 00:03:43,960 --> 00:03:46,319 so we borrowed some concepts from them to get started, 73 00:03:47,120 --> 00:03:50,039 and then got really frustrated after our fourth or fifth 74 00:03:50,159 --> 00:03:53,520 year doing it because we had a ton of kids coming. 75 00:03:53,599 --> 00:03:56,439 We had like eighty kids coming once a week, not 76 00:03:56,560 --> 00:03:58,560 all at the same time, at different class times, for 77 00:03:58,599 --> 00:04:02,000 eight months out of the year, but nobody was really 78 00:04:02,039 --> 00:04:05,120 like falling in love with playing the game of golf 79 00:04:05,520 --> 00:04:08,960 like they would come because their parents brought them, But 80 00:04:09,000 --> 00:04:11,159 it was like pulling teeth to get them to really 81 00:04:11,199 --> 00:04:14,800 like enjoy the aspects of golf that really hooked us, 82 00:04:14,840 --> 00:04:18,399 and for me in particular, it was the walking outside. 83 00:04:19,199 --> 00:04:21,920 It was trying different clubs, It was hitting the ball 84 00:04:21,959 --> 00:04:24,120 in the hole and listening to that sound like I 85 00:04:24,120 --> 00:04:26,079 think about that when I was a kid, and those 86 00:04:26,120 --> 00:04:28,480 things really resonated with me. Playing with the older men 87 00:04:28,519 --> 00:04:30,519 at the golf course was really fun for me to 88 00:04:30,600 --> 00:04:33,759 learn from them, and there wasn't a great avenue in 89 00:04:33,800 --> 00:04:37,519 our area to do that, and we certainly after four 90 00:04:37,600 --> 00:04:40,439 or five years, didn't do very well at that either. 91 00:04:40,680 --> 00:04:44,040 So we had to retool everything we did to figure out, 92 00:04:44,199 --> 00:04:46,959 you know, instead of taking them on the driving range 93 00:04:47,160 --> 00:04:49,720 as their first experience in the game of golf and 94 00:04:49,759 --> 00:04:52,040 teaching him the grip and teaching him how to stand, 95 00:04:52,120 --> 00:04:55,120 which is not fun for anybody, even the golf pro. 96 00:04:55,240 --> 00:04:57,639 It's not very fun because nobody's getting it in the air, 97 00:04:58,439 --> 00:04:59,720 we said, why don't we put them on the golf 98 00:04:59,800 --> 00:05:03,079 course first and see what happens? And we did. We 99 00:05:03,160 --> 00:05:04,920 put them on the tea box, and that was extremely 100 00:05:04,959 --> 00:05:09,199 frustrating beginner golfers from the tea box taking twelve strokes 101 00:05:09,240 --> 00:05:12,240 to get in the hole. So then after a year 102 00:05:12,319 --> 00:05:14,720 frustration of that, we said, well, what if we started 103 00:05:14,759 --> 00:05:17,839 them like basketball, start with a layup instead of starting 104 00:05:17,839 --> 00:05:19,839 with a three pointer, because we were basically starting a 105 00:05:19,839 --> 00:05:23,319 three pointer at the tea box. So we started them 106 00:05:23,399 --> 00:05:27,680 twenty five yards away from the hole. We said, after 107 00:05:27,720 --> 00:05:29,680 a while of trial and error, we said every hole 108 00:05:29,759 --> 00:05:32,720 was a part four. If you make a three, it's 109 00:05:32,720 --> 00:05:34,720 your first birdy Ever, if you make it two, it's 110 00:05:34,759 --> 00:05:38,160 an eagle. And why don't we throw a number around, Okay, 111 00:05:38,199 --> 00:05:40,120 thirty six, let's see if you could shoot thirty six 112 00:05:40,160 --> 00:05:44,519 for nine holes. And trying that for four or five 113 00:05:44,639 --> 00:05:50,160 years up until right before COVID was really successful. And 114 00:05:50,199 --> 00:05:54,199 when I say successful meaning folks fell in love with 115 00:05:54,240 --> 00:05:57,199 playing the game, and when we weren't there teaching class, 116 00:05:57,360 --> 00:05:59,839 they were there with mom and dad playing and we 117 00:06:00,360 --> 00:06:03,079 had something that worked because it wasn't just because they 118 00:06:03,079 --> 00:06:05,720 were signed up for a class. They were coming out 119 00:06:05,759 --> 00:06:08,000 when there wasn't a class. So I don't know if 120 00:06:08,040 --> 00:06:11,480 anything we do is like rocket science. A lot of 121 00:06:11,519 --> 00:06:13,879 it is just we tested things that didn't work, got 122 00:06:13,879 --> 00:06:16,439 really frustrated and didn't give up, which we could have 123 00:06:16,439 --> 00:06:20,000 given up, and we tried something else, and tried something else, 124 00:06:20,000 --> 00:06:22,480 and tried something else and it ended up working. And 125 00:06:22,519 --> 00:06:26,519 then other coaches in the state of North Carolina started 126 00:06:26,560 --> 00:06:28,600 contacting us because they wanted to do what we do 127 00:06:29,560 --> 00:06:33,759 and making a long story significantly shorter, there's now eight 128 00:06:33,839 --> 00:06:39,959 hundred facilities in fifteen different countries, and there's like twelve 129 00:06:40,079 --> 00:06:43,560 or fourteen hundred coaches running out thirty six throughout the world. 130 00:06:43,920 --> 00:06:48,319 And like some great stories of kids and now adults 131 00:06:48,319 --> 00:06:51,560 that do op thirty six where they the biggest skill 132 00:06:51,639 --> 00:06:53,600 that they learn for it is like you go out 133 00:06:53,639 --> 00:06:56,240 and you shoot a forty five, and you figure out 134 00:06:56,240 --> 00:07:01,079 how to deal with disappointment, deal with no reaching the goal, 135 00:07:01,560 --> 00:07:03,480 which is the whole point of the program. The point 136 00:07:03,480 --> 00:07:05,439 of the program is not to beat thirty six in 137 00:07:05,480 --> 00:07:07,360 your first try. The point of the program is to 138 00:07:07,399 --> 00:07:11,360 go out and not beat thirty six and challenge yourself, 139 00:07:11,439 --> 00:07:15,560 I can get better. And that's really why OP thirty 140 00:07:15,600 --> 00:07:17,480 six works because people look in the mirror and they 141 00:07:17,480 --> 00:07:19,519 say I can do this, I can get one stroke better, 142 00:07:19,920 --> 00:07:22,399 and then they do it with the help of a professional, 143 00:07:22,399 --> 00:07:25,279 with their facility during their practices, or with mom and dad. 144 00:07:25,360 --> 00:07:29,120 And we're trying to compete with video games. It's not easy, 145 00:07:29,639 --> 00:07:32,199 no at all. So we just try to go for 146 00:07:32,319 --> 00:07:35,519 like small wins and if we can get players to 147 00:07:35,560 --> 00:07:38,959 get one stroke better every couple weeks, that's our best 148 00:07:39,040 --> 00:07:40,839 chance to try to compete with video games. 149 00:07:41,720 --> 00:07:45,040 Speaker 3: Have you ever tried to develop an Operation thirty sixth 150 00:07:45,439 --> 00:07:46,079 video game. 151 00:07:47,639 --> 00:07:52,560 Speaker 2: We have gone down that path twice. We haven't gotten 152 00:07:52,560 --> 00:07:54,399 to the finish line yet. We do have an app 153 00:07:55,319 --> 00:07:59,040 people use in OP thirty six where they they take 154 00:07:59,079 --> 00:08:02,279 their lessons online. They can watch videos of different parts 155 00:08:02,279 --> 00:08:05,839 of the curriculum. There's a pretty cool GPS on there 156 00:08:05,839 --> 00:08:07,360 where if you went out to the course with me 157 00:08:07,959 --> 00:08:10,680 and let's say you're playing from twenty five yards, you 158 00:08:10,720 --> 00:08:13,399 and I would walk out to twenty five yards, it 159 00:08:13,439 --> 00:08:15,800 would buzz and say, hey, drop your ball here and 160 00:08:15,800 --> 00:08:18,759 I'll tell you exactly where to drop it on the course. 161 00:08:19,439 --> 00:08:19,879 Speaker 4: Nice. 162 00:08:20,319 --> 00:08:23,920 Speaker 2: But we've been down the video game route twice for 163 00:08:24,000 --> 00:08:27,720 whatever reason, we haven't finished the journey yet. Maybe we'll 164 00:08:27,759 --> 00:08:30,480 be starting it again. I'm not sure. That's a pretty 165 00:08:30,519 --> 00:08:31,600 big animal to tackle. 166 00:08:32,159 --> 00:08:35,000 Speaker 3: Yes it is, Yes it is, But you want people 167 00:08:35,039 --> 00:08:35,840 out on the golf course. 168 00:08:35,879 --> 00:08:38,159 Speaker 4: You don't want to keep them on the video. 169 00:08:38,000 --> 00:08:42,039 Speaker 2: Game, right, correct, one hundred percent. Yeah, And at the 170 00:08:42,039 --> 00:08:44,480 majority of our facilities we're starting to run into If 171 00:08:44,519 --> 00:08:46,799 you were asked me, like, what's the biggest challenge right now, 172 00:08:48,279 --> 00:08:50,519 there's so many people at the golf course where they're 173 00:08:50,559 --> 00:08:52,720 running out thirty six Now we're dealing with the golf 174 00:08:52,799 --> 00:08:57,399 course being too crowded, which if we rewind to twenty ten, 175 00:08:57,480 --> 00:09:00,159 right after the recession, that would be a problem all 176 00:09:00,200 --> 00:09:02,279 of us would have been excited to have because nobody 177 00:09:02,840 --> 00:09:07,639 a golf course at that time, not nobody, but significantly 178 00:09:07,720 --> 00:09:08,320 less than now. 179 00:09:09,200 --> 00:09:13,559 Speaker 3: Yeah, and what about since COVID when golf exploded, did 180 00:09:14,000 --> 00:09:15,320 what happened with OP thirty six? 181 00:09:15,360 --> 00:09:20,799 Speaker 2: Then our participation rates skyrocketed because we're a beginner golf 182 00:09:20,840 --> 00:09:23,480 program and there were a lot of folks who had 183 00:09:23,559 --> 00:09:26,399 never played golf before and they wanted to get started 184 00:09:26,440 --> 00:09:29,080 in the game of golf. And we just happened to 185 00:09:29,120 --> 00:09:33,399 have the right marketing at the right time. And when 186 00:09:33,399 --> 00:09:35,519 people plugged online into Google, it says, I want to 187 00:09:35,559 --> 00:09:37,919 learn how to play golf. I'm a beginner golfer. OP 188 00:09:37,960 --> 00:09:40,840 thirty six popped up and by that point we had 189 00:09:40,919 --> 00:09:43,919 five or six hundred facilities, and we just kept getting 190 00:09:43,960 --> 00:09:46,200 notes from our coaches. Hey, Ryan, we're full. You can't 191 00:09:46,200 --> 00:09:47,919 send any more people to us. We're full. 192 00:09:49,559 --> 00:09:50,240 Speaker 4: Wow. 193 00:09:50,519 --> 00:09:57,000 Speaker 2: Yeah. So it's participation rates have grown steadily from COVID 194 00:09:57,000 --> 00:09:59,559 as well. So it's an interesting industry challenge that we 195 00:09:59,639 --> 00:10:00,519 have now, is that. 196 00:10:01,000 --> 00:10:02,759 Speaker 4: And it's continuing to climb. 197 00:10:03,759 --> 00:10:06,919 Speaker 2: Yes, I think we were up twelve thousand enrollments this 198 00:10:07,039 --> 00:10:09,440 year from last year something like that. So it's. 199 00:10:10,759 --> 00:10:12,720 Speaker 4: Yeah, that's phenomenal, it's great. 200 00:10:12,720 --> 00:10:15,200 Speaker 2: It's it's when we get in when we get in 201 00:10:15,240 --> 00:10:19,960 conversations with like industry leading companies and organizations like USGA 202 00:10:20,080 --> 00:10:23,799 Golf Course Owners Association, it's like, guys, we probably need 203 00:10:23,840 --> 00:10:26,000 to at some point build golf courses to start keeping 204 00:10:26,080 --> 00:10:27,960 up with this demand. But then they're like, well we 205 00:10:28,240 --> 00:10:30,039 and they go through the litany of things that make 206 00:10:30,080 --> 00:10:32,559 it a challenge to continue to build more golf courses. 207 00:10:32,600 --> 00:10:35,600 So then it goes to the indoor question, right, indoor golf, 208 00:10:35,679 --> 00:10:40,320 And yeah, the industry is in an interesting spot, a 209 00:10:40,320 --> 00:10:43,240 good spot, very healthy, a lot of participation, equipment sales 210 00:10:43,240 --> 00:10:49,200 are higher than they've ever been. So yeah, it'd be 211 00:10:49,279 --> 00:10:51,000 really interesting to see what happens to golf in the 212 00:10:51,039 --> 00:10:53,440 next fifteen or twenty years with this much demand. 213 00:11:00,200 --> 00:11:03,120 Speaker 3: You mentioned earlier you spoke to the president of the 214 00:11:03,240 --> 00:11:09,919 university and which university and were you intending to create 215 00:11:09,960 --> 00:11:10,720 a curriculum? 216 00:11:12,799 --> 00:11:15,879 Speaker 2: So I worked at Campbell University, like the soup, Campbell's 217 00:11:15,879 --> 00:11:19,000 tomato suit, Campbell University, and we're just south of Raleigh, 218 00:11:19,039 --> 00:11:25,120 North Carolina. And in twenty ten we were called into 219 00:11:25,120 --> 00:11:28,120 a meeting in the basement of the religion building on campus, 220 00:11:28,200 --> 00:11:31,879 which typically means you're about to lose your job and 221 00:11:31,960 --> 00:11:34,559 I went down the elevator with my boss and sat 222 00:11:34,720 --> 00:11:37,720 in front of the knights of the roundtable and they 223 00:11:37,759 --> 00:11:39,639 basically said, you need to get people at the golf 224 00:11:39,639 --> 00:11:41,600 course or we're going to close our thirty six hole 225 00:11:41,639 --> 00:11:44,919 facility unless you have an idea of how to get 226 00:11:44,960 --> 00:11:47,799 people on the golf course. And as we were riding 227 00:11:47,879 --> 00:11:51,080 up the elevator after the meeting, my boss turned to 228 00:11:51,080 --> 00:11:53,600 me and said, hey, do you have any ideas? And 229 00:11:53,639 --> 00:11:55,200 I said, yeah, I kind of do. I've been working 230 00:11:55,200 --> 00:11:57,279 on this idea for quite some time. I've just had 231 00:11:57,320 --> 00:12:00,919 my first child in two thousand and nine. If you 232 00:12:00,960 --> 00:12:03,360 allow me to put this proposal together, I'd love to 233 00:12:03,360 --> 00:12:05,519 give it a shot. And I put together like a 234 00:12:05,559 --> 00:12:08,639 forty something page proposal, put it on his desk, and 235 00:12:08,720 --> 00:12:11,679 it sat for six to nine months, something like that, 236 00:12:12,000 --> 00:12:14,559 and then the president came down the hallway at one 237 00:12:14,600 --> 00:12:18,399 point and went into my boss's office. After he left, 238 00:12:18,440 --> 00:12:20,840 my boss came down and said, hey, you know that 239 00:12:20,919 --> 00:12:22,600 idea you had, I need you to try it. 240 00:12:24,120 --> 00:12:24,399 Speaker 1: Wow. 241 00:12:25,039 --> 00:12:27,399 Speaker 2: That's how it started. And I knew I couldn't do 242 00:12:27,440 --> 00:12:29,879 it alone. I was working full time for the university 243 00:12:29,960 --> 00:12:33,240 as a faculty member, so I grabbed one of my 244 00:12:33,279 --> 00:12:37,000 students to help me, Matt Reagan, I think he was 245 00:12:37,039 --> 00:12:42,000 a sophomore junior at the time, and we just went 246 00:12:42,039 --> 00:12:44,559 at it. The nice thing is we were very lucky 247 00:12:44,600 --> 00:12:47,720 that neither of us had to make money. He was 248 00:12:47,759 --> 00:12:51,639 a college student, I already had a job. And if 249 00:12:51,639 --> 00:12:55,600 somebody asked what were some of the lucky things that 250 00:12:55,679 --> 00:12:58,679 happened to keep this going, that was probably number one, 251 00:12:59,679 --> 00:13:02,320 because every time that we made like five thousand dollars, 252 00:13:02,360 --> 00:13:04,960 we'd put it right back into the business. Make five 253 00:13:05,000 --> 00:13:07,559 thousand dollars, put it back into the business. And we 254 00:13:07,600 --> 00:13:09,840 did that for I don't think we took a paycheck 255 00:13:09,960 --> 00:13:12,639 for six years, seven years something like that. 256 00:13:13,240 --> 00:13:15,720 Speaker 4: Wow, well, at least you had that option that. 257 00:13:15,639 --> 00:13:18,399 Speaker 2: You could one hundred percent. And I think if we 258 00:13:18,440 --> 00:13:20,200 had to make money and it was all about the money, 259 00:13:20,240 --> 00:13:22,279 we never would have survived. But it was more about 260 00:13:22,879 --> 00:13:26,480 It was more about the pursuit of solving a problem. 261 00:13:26,759 --> 00:13:29,679 Was so intriguing to us. It was so interesting to us, 262 00:13:30,639 --> 00:13:32,919 and every time that we ran up against a roadblock, 263 00:13:34,120 --> 00:13:36,919 it kind of got more exciting because it was like, oh, 264 00:13:37,039 --> 00:13:38,840 so you're going to throw that at us, Let's figure 265 00:13:38,879 --> 00:13:43,480 this out, and that's kind of our mindset early on 266 00:13:43,639 --> 00:13:47,440 was very good. It was very fresh, it was very exciting, 267 00:13:47,480 --> 00:13:50,600 and that's that got us through the first five, six, 268 00:13:50,720 --> 00:13:53,679 seven years. And now we've been at it for fifteen years, 269 00:13:53,759 --> 00:13:55,360 almost fifteen years we've been doing this. 270 00:13:55,480 --> 00:13:56,200 Speaker 4: So wow. 271 00:13:56,519 --> 00:14:00,840 Speaker 3: It reminds me of I was John Madden's courting engineer 272 00:14:00,919 --> 00:14:04,440 for a number of years and he always used to say, 273 00:14:04,639 --> 00:14:07,559 don't worry about the horse being blind, just load the wagon. 274 00:14:09,159 --> 00:14:09,399 Speaker 2: Right. 275 00:14:09,759 --> 00:14:11,679 Speaker 4: And you are a perfect example of that. 276 00:14:11,840 --> 00:14:15,120 Speaker 3: It's like, okay, if you have this challenge, do you 277 00:14:15,279 --> 00:14:17,720 quit or you go around it? And you just barrel 278 00:14:17,759 --> 00:14:20,960 through it and you seem to have successfully done that, 279 00:14:21,360 --> 00:14:23,919 and it's you're very lucky because you didn't need to 280 00:14:23,960 --> 00:14:25,799 make that money. You could put it back into the 281 00:14:25,840 --> 00:14:29,039 business where some people will, you know, come up with 282 00:14:29,639 --> 00:14:33,639 a new tea and leave everything else behind, thinking that 283 00:14:33,679 --> 00:14:35,840 they can make a living on creating a new tea. 284 00:14:36,759 --> 00:14:38,559 Speaker 4: This was congratulations on that. 285 00:14:39,080 --> 00:14:40,919 Speaker 2: Thank you for I appreciate This was John Mann and 286 00:14:40,919 --> 00:14:45,519 the football guy. Yeah, oh wow, yeah, yeah, that's pretty cool. 287 00:14:46,000 --> 00:14:47,039 Speaker 4: Yeah, he was amazing. 288 00:14:47,159 --> 00:14:53,039 Speaker 3: Anyway, have you had uh well, let me ask you 289 00:14:53,080 --> 00:14:54,159 about you said you were. 290 00:14:54,120 --> 00:14:58,360 Speaker 4: A faculty member at this university, teaching golf. 291 00:14:59,120 --> 00:15:03,879 Speaker 2: I was, yes, So there's sixteen. There was sixteen universities 292 00:15:03,919 --> 00:15:07,440 around the US that had PGA golf management programs. 293 00:15:07,759 --> 00:15:09,679 Speaker 4: Okay, golf management, sure. 294 00:15:09,559 --> 00:15:12,080 Speaker 2: Yep, where high school students can enroll. They can get 295 00:15:12,120 --> 00:15:15,519 a business degree and then their major would be PGA 296 00:15:15,600 --> 00:15:19,120 Golf management and they could graduate with their class APGA card. 297 00:15:20,000 --> 00:15:23,879 And when I graduated, I tried to play professional golf 298 00:15:23,919 --> 00:15:25,799 for a couple of years. Figured out that wasn't for me. 299 00:15:26,200 --> 00:15:29,440 I wasn't good enough. And then I taught for a 300 00:15:29,480 --> 00:15:32,000 while in Texas. And then when I came back to 301 00:15:32,039 --> 00:15:37,759 North Carolina, who was my boss called me up and said, hey, 302 00:15:37,799 --> 00:15:39,759 would you like a job. And I was like, I'm 303 00:15:39,759 --> 00:15:42,440 still trying to play. I'm still trying to teach. He's like, Ryan, 304 00:15:42,480 --> 00:15:45,320 you probably need to start settling down, and I was 305 00:15:45,399 --> 00:15:49,120 like okay. So then in two thousand and seven I 306 00:15:49,200 --> 00:15:53,080 started at the university. Loved it, loved teaching, loved being 307 00:15:53,080 --> 00:15:55,960 in the classroom, loved being around the younger students. That 308 00:15:56,039 --> 00:15:59,399 kept me young. Being around a college campus is fantastic. 309 00:16:00,120 --> 00:16:04,159 Ton of amenities, football teams, basketball teams. But I just 310 00:16:04,240 --> 00:16:07,279 kept being drawn kind of towards the end to running 311 00:16:07,320 --> 00:16:11,600 this program and felt like there was some there was 312 00:16:11,639 --> 00:16:14,120 some need in the industry that if we kind of 313 00:16:14,200 --> 00:16:17,480 let this thing fizzle out, probably not the best decision. 314 00:16:17,600 --> 00:16:20,440 So that was a tough call going in and you know, saying, hey, 315 00:16:20,480 --> 00:16:22,320 I think I'm going to move on from this job 316 00:16:22,320 --> 00:16:24,159 that I really enjoyed, that I love that, I love 317 00:16:24,200 --> 00:16:27,799 the students, but in twenty sixteen it was time to 318 00:16:27,840 --> 00:16:32,200 walk away and do full time and certainly misteaching at 319 00:16:32,240 --> 00:16:35,080 the university level. But you can't have everything, So. 320 00:16:36,639 --> 00:16:40,120 Speaker 4: You move on, Yes, you do. You must move on. 321 00:16:43,120 --> 00:16:47,840 Speaker 3: Is this does your program compete with the First Tea program? 322 00:16:48,159 --> 00:16:49,279 Speaker 4: Where is it a compliment? 323 00:16:50,159 --> 00:16:52,879 Speaker 2: We are a little bit different than the First Tea 324 00:16:52,960 --> 00:16:55,600 And there's some First Tea locations that run off thirty six, 325 00:16:56,120 --> 00:16:59,639 so I wouldn't say that we're competitors. The First Tea 326 00:16:59,679 --> 00:17:05,240 doesn't unbollievably good job of teaching the life skills and 327 00:17:05,519 --> 00:17:09,720 getting folks to try golf and go through their curriculum. 328 00:17:09,799 --> 00:17:11,960 Do they get them on the golf course as much 329 00:17:11,960 --> 00:17:14,960 as they would like know? And they would admit to that, 330 00:17:15,039 --> 00:17:17,000 and that's why they reach out to us for help 331 00:17:17,160 --> 00:17:20,960 in getting people on the golf course. A good way 332 00:17:21,000 --> 00:17:23,640 to view this is like OP. Thirty six is the 333 00:17:23,720 --> 00:17:28,359 welcome matt to the game of golf, and then after 334 00:17:28,440 --> 00:17:31,400 somebody gets somewhat proficient at playing the game, they could 335 00:17:31,400 --> 00:17:33,839 shoot thirty six from maybe let's say our first three 336 00:17:33,920 --> 00:17:38,279 or four levels. Step two would be PGA Junior League. 337 00:17:38,599 --> 00:17:40,559 I'm not sure if you're familiar with that, but that's 338 00:17:40,599 --> 00:17:44,119 a pg of America program. They do a wonderful job 339 00:17:44,119 --> 00:17:48,519 at over twenty five hundred locations around the country where 340 00:17:48,519 --> 00:17:50,799 you're in a two person team, two to three person team, 341 00:17:50,839 --> 00:17:54,319 you have uniforms on, and you compete at different golf 342 00:17:54,319 --> 00:17:57,880 courses around your area. And then step three in our 343 00:17:57,960 --> 00:18:00,880 kind of roadmap, Op thirty six PGA Junior League would 344 00:18:00,880 --> 00:18:06,160 be like your high school team or a local junior tour, 345 00:18:06,359 --> 00:18:09,039 like a US Kids Golf Tour type thing. And that's 346 00:18:09,039 --> 00:18:11,559 what we try to explain to parents is that I 347 00:18:11,559 --> 00:18:13,920 wouldn't try all of them at once. I would start 348 00:18:13,960 --> 00:18:16,799 without thirty six, Get your feet wet, get comfortable at 349 00:18:16,839 --> 00:18:19,079 a local program with your golf pro with your arm 350 00:18:19,119 --> 00:18:21,880 around you helping you. Then go to junior league, and 351 00:18:21,920 --> 00:18:23,720 then go to the next step. 352 00:18:25,160 --> 00:18:28,960 Speaker 4: Interesting have you had. 353 00:18:30,440 --> 00:18:34,160 Speaker 3: Have you been approached by sponsors, you know, a big 354 00:18:34,240 --> 00:18:37,599 name golf company saying we'd like to associate our name 355 00:18:37,680 --> 00:18:41,240 with this. Can we whether it be US Kids Club 356 00:18:41,440 --> 00:18:47,200 or Callaway or you know something titleist you know, put 357 00:18:47,240 --> 00:18:50,240 their name and if they approached you, would you be 358 00:18:50,359 --> 00:18:50,960 open to that. 359 00:18:52,200 --> 00:18:56,079 Speaker 2: We have not been approached by an equipment company officially. Unofficially, 360 00:18:56,119 --> 00:18:58,400 we have a couple of times, and we are also 361 00:18:59,759 --> 00:19:02,920 in the process of coming out with a solution in 362 00:19:02,960 --> 00:19:06,920 the equipment space with a manufacturer, so that hopefully is 363 00:19:07,000 --> 00:19:10,279 going to continue to move down to the finish line. 364 00:19:11,160 --> 00:19:14,839 Our biggest person that had reached out to us would 365 00:19:14,839 --> 00:19:18,559 be Rory McIlroy recently reached out and did a spot 366 00:19:18,640 --> 00:19:21,799 for us on the Golf Channel on Golf Pass and 367 00:19:21,880 --> 00:19:23,680 he did a five I think it was five segments 368 00:19:23,680 --> 00:19:26,759 with Lauren Thompson from the Golf Channel on starting the 369 00:19:26,799 --> 00:19:30,319 game of golf using up thirty six. And Rory has 370 00:19:30,400 --> 00:19:32,559 a daughter that he's trying to get into the game 371 00:19:32,599 --> 00:19:34,480 of golf, and I think when he saw op thirty 372 00:19:34,519 --> 00:19:38,880 six he saw some of our metrics, like, it's pretty cool. 373 00:19:38,920 --> 00:19:41,559 I can see all of us at out thirty six, 374 00:19:41,640 --> 00:19:43,880 can see of the two hundred thousand people around the 375 00:19:43,880 --> 00:19:46,640 world doing OP thirty six. You can see demographics, you 376 00:19:46,640 --> 00:19:50,559 can see ages, you can see scores, and our demographics 377 00:19:50,559 --> 00:19:54,480 are very girl friendly, lady friendly for adults. So I 378 00:19:54,480 --> 00:19:57,680 think when Rory started to hear about that, he was like, man, 379 00:19:57,680 --> 00:20:00,839 that's a great way to get my daughter involved. It 380 00:20:00,880 --> 00:20:03,000 was great to meet him and watch him do his 381 00:20:03,000 --> 00:20:05,359 thing on camera back in January and Florida. And that 382 00:20:05,359 --> 00:20:06,680 will probably be the biggest one bread. 383 00:20:07,440 --> 00:20:11,519 Speaker 3: Yeah, that is that is an incredible endorsement, and it's 384 00:20:11,880 --> 00:20:12,759 on your website. 385 00:20:12,799 --> 00:20:13,960 Speaker 4: Operation thirty six. 386 00:20:14,079 --> 00:20:17,160 Speaker 3: Dot golf is your website and you can see the 387 00:20:17,279 --> 00:20:21,119 Rory video there and it's wonderful and it makes it 388 00:20:21,359 --> 00:20:24,400 so easy to understand at that point they did. 389 00:20:24,279 --> 00:20:26,000 Speaker 2: A wonderful job on production. 390 00:20:26,079 --> 00:20:27,680 Speaker 4: They really did. They really did. 391 00:20:28,480 --> 00:20:33,119 Speaker 3: Yeah, And that's part of the beauty of this program 392 00:20:33,200 --> 00:20:38,319 is it's not that difficult to understand. You really have 393 00:20:38,480 --> 00:20:43,160 created something that cuts all you know, cuts out all 394 00:20:43,200 --> 00:20:43,720 the noise. 395 00:20:45,000 --> 00:20:49,160 Speaker 2: The explanation and the understanding, as we have learned over 396 00:20:49,200 --> 00:20:51,319 the years, has to be spot on. It has to 397 00:20:51,400 --> 00:20:52,880 be an a plus if you're going to have a 398 00:20:52,960 --> 00:20:56,799 chance to survive. And so we everything from our name 399 00:20:56,920 --> 00:21:00,960 Operation thirty six to our tagline, to our twenty second 400 00:21:00,960 --> 00:21:04,519 elevator pitch, all of that has been refined. Like I 401 00:21:04,519 --> 00:21:06,559 don't even know how many times what version we're on, 402 00:21:06,640 --> 00:21:09,559 but like now when I get in an elevator with somebody, 403 00:21:09,640 --> 00:21:11,720 or I was in Oregon last week doing a training, 404 00:21:11,799 --> 00:21:14,240 like you can spit off in fifteen seconds what it is, 405 00:21:14,279 --> 00:21:16,920 and you just have a couple catchwords for them like 406 00:21:16,960 --> 00:21:20,599 welcome Matt, like something that they understand and then they're like, 407 00:21:20,839 --> 00:21:24,160 oh okay, you're just like Karate're like yeah, yeah, levels 408 00:21:24,440 --> 00:21:28,039 move them through. Everybody starts at white Belt, and the 409 00:21:28,200 --> 00:21:32,200 days of like explaining a lot to people like are, 410 00:21:32,480 --> 00:21:36,440 at least in my experience, are so far gone. Like 411 00:21:37,079 --> 00:21:40,200 nobody wants to listen to more than twenty seconds or 412 00:21:40,240 --> 00:21:42,240 thirty seconds, Like if you don't have something good to 413 00:21:42,279 --> 00:21:45,279 say in twenty or thirty seconds, like they're going to 414 00:21:45,359 --> 00:21:48,720 tune you out. And COVID accelerated that. I know that. 415 00:21:48,839 --> 00:21:52,079 I see it with my kids, like attention spans have shrunk, 416 00:21:53,000 --> 00:21:54,799 and if you want to survive, you got to be 417 00:21:54,839 --> 00:22:00,160 good at your fifteen twenty second elevator pitch. And a 418 00:22:00,240 --> 00:22:02,440 turning point for us was when we changed our name. 419 00:22:02,480 --> 00:22:04,680 We used to have a really long name that didn't 420 00:22:04,720 --> 00:22:07,039 make any sense, and then we went to another name 421 00:22:07,079 --> 00:22:09,119 that didn't make any sense, and another name that didn't 422 00:22:09,119 --> 00:22:11,960 make any sense, and our fourth name, operation thirty six. 423 00:22:12,039 --> 00:22:13,880 I remember pitching it to a couple of members at 424 00:22:13,920 --> 00:22:15,759 the course to see if they understood what it was, 425 00:22:16,240 --> 00:22:19,039 and they were like, oh, okay, so you're on an 426 00:22:19,440 --> 00:22:22,839 operation to try to shoot thirty six and you start 427 00:22:23,200 --> 00:22:25,640 close and you move back. That makes sense and that 428 00:22:25,880 --> 00:22:28,279 When the member repeated that back, I was like, all right, 429 00:22:28,319 --> 00:22:28,960 we got a name. 430 00:22:36,200 --> 00:22:40,599 Speaker 3: Okay, So we left with a cliffhanger. And the obvious question, 431 00:22:40,880 --> 00:22:43,680 I hope not just for me, is what were the 432 00:22:43,680 --> 00:22:44,279 other names? 433 00:22:44,319 --> 00:22:45,480 Speaker 4: What did you start out with? 434 00:22:46,720 --> 00:22:50,720 Speaker 2: So the first name we had the best way to 435 00:22:50,759 --> 00:22:53,519 visualize this is we used to take paper checks for 436 00:22:53,599 --> 00:22:59,000 tuition from parents and they couldn't fit it on the line. 437 00:22:59,079 --> 00:23:01,759 It was so long. It was called it was called 438 00:23:01,799 --> 00:23:07,039 North Carolina, the state North Carolina, long Term Athlete Development. 439 00:23:08,559 --> 00:23:12,839 Speaker 3: Oh boy, yeah, it's a couple of academics coming up with. 440 00:23:12,799 --> 00:23:18,440 Speaker 2: A name, right. It's not creative people, No, it was not. 441 00:23:18,759 --> 00:23:22,400 And I think if you were asked, Matt, I think 442 00:23:22,480 --> 00:23:25,119 I kind of voted for that as an academic right 443 00:23:25,119 --> 00:23:28,839 because you're trying to make it sound great. But and 444 00:23:28,880 --> 00:23:30,519 then to try to put that on a T shirt, 445 00:23:30,640 --> 00:23:33,079 to put that on a hat like that was absolutely 446 00:23:33,720 --> 00:23:35,880 not a win. And then the next name we did 447 00:23:36,200 --> 00:23:40,920 was the Edge E D G E. The Edge. And 448 00:23:41,160 --> 00:23:43,799 the challenge in our local area is that I think 449 00:23:43,799 --> 00:23:46,640 there's a plumbing or electrician that's also named like the 450 00:23:46,759 --> 00:23:49,519 Edge plumbing. So it was completely confusing with. 451 00:23:49,839 --> 00:23:53,440 Speaker 3: The famous guitar player. Yeah right, wasn't he on YouTube? 452 00:23:53,480 --> 00:23:55,640 Guitar player for YouTube? 453 00:23:55,720 --> 00:23:56,200 Speaker 2: I'm not sure. 454 00:23:56,279 --> 00:23:59,759 Speaker 4: I don't know, maybe I'm wrong, Okay, And why the 455 00:24:00,160 --> 00:24:01,559 what did the edge supposed to mean? 456 00:24:02,400 --> 00:24:06,079 Speaker 2: We were trying to appeal to too many things. We 457 00:24:06,119 --> 00:24:08,000 were trying to show parents that we would go over 458 00:24:08,720 --> 00:24:11,440 nutrition and fitness, that we would go over golf, that 459 00:24:11,480 --> 00:24:13,920 we go over athletic skills, and go over something else. 460 00:24:13,920 --> 00:24:17,079 So we tried to figure out, how can we show 461 00:24:17,079 --> 00:24:19,519 them that we were over the edge or up to 462 00:24:19,599 --> 00:24:22,119 the edge on training something like that. 463 00:24:22,200 --> 00:24:25,920 Speaker 4: It didn't work, It still doesn't work. 464 00:24:27,519 --> 00:24:30,920 Speaker 2: It's not great. And then we did. 465 00:24:32,519 --> 00:24:37,960 Speaker 5: Let's see so in twenty fourteen, fifteen sixteen, the thing 466 00:24:38,119 --> 00:24:40,799 was to put the letter I lowercase I in front 467 00:24:40,799 --> 00:24:44,160 of whatever you did to kind of like apple right. 468 00:24:44,960 --> 00:24:48,960 Speaker 2: So we were I grow golf, I go golf for 469 00:24:49,000 --> 00:24:51,279 a little while, but that didn't make too much sense, 470 00:24:51,359 --> 00:24:54,440 especially when we started to expand outside of North Carolina 471 00:24:54,599 --> 00:24:58,359 to other states and training other coaches. It just didn't 472 00:24:58,799 --> 00:25:02,880 make a lot of sense. We were, by trial and air, 473 00:25:02,960 --> 00:25:04,799 figured out a way to narrow the name down to 474 00:25:04,920 --> 00:25:08,119 Operation thirty six Golf, and the stick is that like 475 00:25:08,119 --> 00:25:12,319 two hundred thousand people around the world are on the 476 00:25:12,319 --> 00:25:16,480 same operation, the same challenge as you. You're all trying 477 00:25:16,519 --> 00:25:18,599 to beat the golf course. You're not trying to beat 478 00:25:18,599 --> 00:25:23,240 each other. Which that line to moms is super powerful 479 00:25:23,279 --> 00:25:26,200 because the mom who's getting their daughter or son into 480 00:25:26,240 --> 00:25:29,880 the game, their biggest fear is that it's going to 481 00:25:29,920 --> 00:25:33,680 be too competitive and they're not going to fall in 482 00:25:33,759 --> 00:25:36,480 love with the game. So we try as best as 483 00:25:36,519 --> 00:25:40,880 we can to say it's not Fred versus Ryan, it's 484 00:25:40,880 --> 00:25:43,799 Fred and Ryan versus the golf course. And I want 485 00:25:43,799 --> 00:25:45,839 Fred to beat thirty six just as much as I 486 00:25:45,839 --> 00:25:48,039 want to beat thirty six. And if Fred beats thirty six, 487 00:25:48,079 --> 00:25:49,519 I want to give him a high five because I'm 488 00:25:49,559 --> 00:25:51,400 excited for him, and if I do it, he's going 489 00:25:51,480 --> 00:25:54,599 to do it for me. So it creates this environment 490 00:25:54,720 --> 00:25:57,359 like golf course which is pretty cool where like twenty 491 00:25:57,480 --> 00:25:59,640 or thirty people show up every Saturday night to play 492 00:25:59,680 --> 00:26:04,319 in a nice whole event and it's not ultra competitive, 493 00:26:04,359 --> 00:26:06,640 it's more encouraging. Might be the better way to say it. 494 00:26:09,359 --> 00:26:12,279 Speaker 4: What do you mean every Saturday night? What is that? 495 00:26:12,400 --> 00:26:13,839 What did you just throw in there? 496 00:26:14,480 --> 00:26:18,880 Speaker 2: So in OP thirty six is a program, right that 497 00:26:18,920 --> 00:26:20,960 you would sign up for somebody would sign up for. 498 00:26:21,000 --> 00:26:25,119 And in this program, there are two things that you do. One, 499 00:26:25,680 --> 00:26:28,480 the coach is going to have a one hour class 500 00:26:28,519 --> 00:26:31,039 with you, small group class with five or six people 501 00:26:31,079 --> 00:26:34,839 looking on short game, working on full swing, whatever the 502 00:26:34,880 --> 00:26:38,240 curriculum calls for. And then the second thing that that 503 00:26:38,400 --> 00:26:41,519 coach does is they put on a formal nine hole 504 00:26:41,559 --> 00:26:45,559 event twice a month. So at our golf course here 505 00:26:45,559 --> 00:26:48,640 in North Carolina, on Saturday night, every other week, we 506 00:26:48,720 --> 00:26:51,160 have a nine hole event where twenty or thirty people come, 507 00:26:51,640 --> 00:26:55,440 the golf professionals. The course runs an official nine hole event. 508 00:26:55,559 --> 00:26:59,480 We have scorecards, and if we beat thirty six during 509 00:26:59,480 --> 00:27:02,160 that official nine whole event, then we move from level 510 00:27:02,200 --> 00:27:05,240 one to level two, so you can't move on and 511 00:27:05,319 --> 00:27:09,440 out thirty six playing casually. We have found through testing 512 00:27:09,559 --> 00:27:12,319 that when you let folks go out with their grandparents 513 00:27:12,440 --> 00:27:15,920 or they go out with their parents, you don't have 514 00:27:15,960 --> 00:27:18,240 as much control of the rules. Maybe the best way 515 00:27:18,240 --> 00:27:21,759 to say it. So when they beat thirty six, sometimes 516 00:27:21,759 --> 00:27:25,000 you're like, did they really beat it? So then we said, 517 00:27:25,000 --> 00:27:26,519 all right, it's got to be in a formal nine 518 00:27:26,559 --> 00:27:29,160 whole event that the coach puts on for you to 519 00:27:29,240 --> 00:27:31,720 advance through the different levels. 520 00:27:32,119 --> 00:27:39,839 Speaker 4: Yep, okay, okay. So it's not just for kids though. 521 00:27:40,400 --> 00:27:44,079 Speaker 3: You have adults who are also being introduced to golf 522 00:27:44,119 --> 00:27:46,599 who are stepping onto that welcome Matt and I love that. 523 00:27:46,680 --> 00:27:49,119 By the way, that's probably the name of this episode 524 00:27:49,200 --> 00:27:53,440 is something about the welcome Matt. But you have adults 525 00:27:53,559 --> 00:27:56,559 being able to participate as well being introduced. 526 00:27:56,079 --> 00:27:57,119 Speaker 4: To the game. Yeap. 527 00:27:57,240 --> 00:28:01,680 Speaker 2: That wasn't our intention. Fort really was the kids. Because 528 00:28:01,680 --> 00:28:03,960 my son was born, I wanted to have an environment 529 00:28:04,000 --> 00:28:07,559 for him to grow up in with other kids. It 530 00:28:07,680 --> 00:28:10,359 was like in year six or seven, a couple of 531 00:28:10,400 --> 00:28:13,279 the moms tapped us on the shoulder and said, hey, Ryan, 532 00:28:13,559 --> 00:28:17,440 my son loves this. I've never seen him love something before, 533 00:28:17,480 --> 00:28:19,759 like he loves golf. Can you teach us how to 534 00:28:19,759 --> 00:28:22,519 play the game of golf the same way that you're 535 00:28:22,559 --> 00:28:26,279 teaching my son. And originally we were like, you know what, 536 00:28:26,319 --> 00:28:28,960 we're just a kids organization. We stick with juniors. But 537 00:28:29,000 --> 00:28:31,880 then when like three moms come up and they say, hey, 538 00:28:32,319 --> 00:28:34,359 the three of us want to take a class together, 539 00:28:34,480 --> 00:28:37,880 will you please do this for us, and we're like, 540 00:28:37,920 --> 00:28:39,720 all right, we'll do the same thing we do with 541 00:28:39,759 --> 00:28:43,720 the kids with you. And they loved it. Like they 542 00:28:43,720 --> 00:28:45,799 went out and they played on a Saturday night. They 543 00:28:45,839 --> 00:28:48,279 shot like a forty three their first time out. They 544 00:28:48,319 --> 00:28:50,920 took that scorecard, but they shot forty three. They brought 545 00:28:51,000 --> 00:28:54,480 it home, they showed it to their husband, who can't 546 00:28:54,480 --> 00:28:59,079 shoot forty three. They loved it, and they came back 547 00:28:59,119 --> 00:29:00,839 next week and they said, coach, I can't wait to 548 00:29:00,839 --> 00:29:04,960 shoot forty two, forty one, forty and visualize this for 549 00:29:05,160 --> 00:29:08,680 this is from twenty five yards away, right, So they're 550 00:29:08,720 --> 00:29:11,839 taking like a pitching ledge and they might chunk it, 551 00:29:11,880 --> 00:29:14,240 which is okay, we all do that. They might lay 552 00:29:14,319 --> 00:29:18,480 it on the green and then they might miraculously tuput 553 00:29:18,480 --> 00:29:21,720 from ten feet and they've made their first par Ever, 554 00:29:23,400 --> 00:29:26,880 we've had people like blade it hit, the pin goes 555 00:29:26,920 --> 00:29:29,000 like a foot away, they knock it in for their 556 00:29:29,039 --> 00:29:32,440 first eagle and they are just ecstatic. Right, So we 557 00:29:33,160 --> 00:29:35,920 all we've done is just taken this beautiful game of 558 00:29:35,960 --> 00:29:40,319 golf and just shrunk it down to this small, bite 559 00:29:40,400 --> 00:29:43,759 sized beginning step in hopes we don't succeed one hundred 560 00:29:43,759 --> 00:29:47,039 percent of the time, but in hopes that somebody will 561 00:29:47,160 --> 00:29:51,839 enjoy the true joy of golf, which is shooting a 562 00:29:51,960 --> 00:29:55,119 number and coming back going I think I can do 563 00:29:55,200 --> 00:29:57,400 better if I practice a little bit more. And then 564 00:29:57,400 --> 00:29:59,960 they practice a little bit more, they shoot a thirty nine, 565 00:30:00,000 --> 00:30:03,279 and the day they shoot thirty six, they're super excited. 566 00:30:03,720 --> 00:30:05,920 But the cool part is once they beat thirty six, 567 00:30:06,799 --> 00:30:09,039 they know that the next goal is to go back. 568 00:30:09,440 --> 00:30:11,880 Yardage makes the golf course harder, So they go back 569 00:30:11,920 --> 00:30:14,079 to fifty yards and they try to do it again, 570 00:30:14,519 --> 00:30:16,680 and then one hundred yards, and they keep going back, 571 00:30:17,200 --> 00:30:18,759 and we've had some people go all the way back 572 00:30:18,759 --> 00:30:21,279 to the back teas at the course thirty five hundred 573 00:30:21,359 --> 00:30:23,279 yards and they've been in the program for seven, eight 574 00:30:23,440 --> 00:30:25,880 nine years, just continuing to work back to the tea 575 00:30:25,920 --> 00:30:27,079 box at the golf course. 576 00:30:28,079 --> 00:30:31,599 Speaker 3: You know, I'm thinking about my wife who doesn't play golf, 577 00:30:32,240 --> 00:30:34,319 because she keeps saying I don't care. 578 00:30:34,200 --> 00:30:37,720 Speaker 4: About putting a ball in the hole. You know. It's like, 579 00:30:38,000 --> 00:30:40,400 you know, it's like because. 580 00:30:40,160 --> 00:30:45,039 Speaker 3: She's not competitive in any in that way, but I 581 00:30:45,079 --> 00:30:49,400 can see her getting excited about but I did it. 582 00:30:49,599 --> 00:30:53,000 I got a par for twenty five yards, because then 583 00:30:53,079 --> 00:30:58,599 it's like within her skill set, right, I mean, like, 584 00:30:58,680 --> 00:31:01,039 she goes, I'll play nine hole with you. I'm like, yeah, 585 00:31:01,079 --> 00:31:02,880 but if we're going to play nine holes, I want 586 00:31:02,880 --> 00:31:04,599 you to go hit some balls first. I don't want 587 00:31:04,599 --> 00:31:06,279 you to just walk on the golf course without it. 588 00:31:06,319 --> 00:31:07,480 And she goes, no, I don't want to do that. 589 00:31:07,519 --> 00:31:11,039 It's like, okay, then let's not do this, please, let's 590 00:31:11,039 --> 00:31:16,000 not do this. So but once they achieve thirty six 591 00:31:16,119 --> 00:31:19,200 on the nine holes at twenty five yards, they. 592 00:31:19,039 --> 00:31:24,839 Speaker 4: Do move back trying to achieve thirty six each distance. 593 00:31:25,440 --> 00:31:27,119 Speaker 2: Yep, is that how that works? Yeah? So we have 594 00:31:27,160 --> 00:31:30,240 ten total levels. So if you think about the belt 595 00:31:30,279 --> 00:31:32,519 system in karate, I think they have twelve belts. We 596 00:31:32,559 --> 00:31:36,799 have ten levels. Somebody starts at twenty five yards level one. 597 00:31:37,319 --> 00:31:41,039 That means every hole for nine holes is approximately twenty 598 00:31:41,039 --> 00:31:44,200 five yards away. Okay, Now, if the superintendent puts the 599 00:31:44,240 --> 00:31:47,599 pin like really far back, it might be forty yards. 600 00:31:47,599 --> 00:31:49,480 If they puts it really far forward, it might be 601 00:31:49,599 --> 00:31:53,880 fifteen yards. It's about twenty five. Once they beat thirty six, 602 00:31:53,960 --> 00:31:55,720 it might take them three or four attempts. They go 603 00:31:55,759 --> 00:31:58,480 back to level two fifty yards to the center of 604 00:31:58,519 --> 00:32:02,440 the green, and then they keep moving back one hundred yards, 605 00:32:02,480 --> 00:32:07,480 one fifty, two hundred front tees, silver teas, all the 606 00:32:07,559 --> 00:32:10,279 way back to We have ten levels in the program, 607 00:32:10,319 --> 00:32:12,559 and I would say the most popular levels is people 608 00:32:12,640 --> 00:32:15,000 usually go one through five and then they move on 609 00:32:15,200 --> 00:32:18,400 to either private lessons, or they move on to PGA 610 00:32:18,519 --> 00:32:20,880 Junior League, or they move on to the next step. 611 00:32:20,960 --> 00:32:24,359 But for the first year or two, we do a 612 00:32:25,000 --> 00:32:26,720 I think we do as good of a job as 613 00:32:26,720 --> 00:32:30,279 anybody as making that first year or two really fun 614 00:32:30,359 --> 00:32:33,599 for somebody and gets them hooked on the game. When 615 00:32:33,640 --> 00:32:35,920 they're at Christmas parties, they can tell people that they've 616 00:32:35,920 --> 00:32:38,440 played golf and they've shot a decent score, and they've 617 00:32:38,440 --> 00:32:40,880 had a birdie and they've had a par They don't 618 00:32:40,920 --> 00:32:43,319 have to be that guy that says, I'm horrible at golf. 619 00:32:43,359 --> 00:32:47,279 I shoot one hundred and fifty. But the interesting thing, 620 00:32:47,400 --> 00:32:48,880 and I'll bring it up to you, is like we 621 00:32:48,960 --> 00:32:51,960 do very well with juniors, We do very well with ladies. 622 00:32:53,319 --> 00:32:55,559 The demographic that we don't do great with, which I 623 00:32:55,559 --> 00:32:59,440 completely understand, is men. They don't want to start close 624 00:32:59,480 --> 00:33:02,200 to the whole. They want to be on the black teams, 625 00:33:02,200 --> 00:33:04,960 even if they shoot one hundred and ten. But we're 626 00:33:05,039 --> 00:33:10,079 slowly getting in roads in the men's demographic, especially in 627 00:33:10,160 --> 00:33:14,279 Florida with the older crowd that feels like maybe they're 628 00:33:14,279 --> 00:33:16,480 not they don't hit it far enough to enjoy the 629 00:33:16,480 --> 00:33:20,359 course anymore. We're having success at facilities and getting people 630 00:33:20,480 --> 00:33:23,799 restarted in the game at twenty five yards away then 631 00:33:23,880 --> 00:33:24,960 fifty in one hundred. 632 00:33:25,240 --> 00:33:31,039 Speaker 3: That way, No wonder if seniors would appreciate having that opportunity, 633 00:33:31,039 --> 00:33:34,240 and seniors who've been playing golf long time. You just say, 634 00:33:34,599 --> 00:33:36,759 I think that was kind of the idea of play 635 00:33:36,759 --> 00:33:42,119 it forward, like right, yep. 636 00:33:42,240 --> 00:33:46,960 Speaker 2: And I think the only thing that we did differently 637 00:33:47,039 --> 00:33:52,720 than play it forward was we expanded fast enough that 638 00:33:53,079 --> 00:33:55,559 we attached a number to it. But then we also 639 00:33:55,599 --> 00:33:58,119 could say, Fred, you're not the only person doing it. 640 00:33:58,160 --> 00:34:00,559 There's eighty other people here that are doing there's two 641 00:34:00,640 --> 00:34:02,880 hundred thousand around the country that are doing this. Like 642 00:34:03,079 --> 00:34:05,240 you're not the only one play it forward. I think 643 00:34:05,359 --> 00:34:08,920 was tough because you didn't want to be the only 644 00:34:08,920 --> 00:34:11,800 one moving forward. But if there's twenty people out there 645 00:34:11,800 --> 00:34:15,039 Saturday night, like pace a play is awesome. Like these 646 00:34:15,079 --> 00:34:17,440 folks play in an hour and fifteen minutes, Like they 647 00:34:17,480 --> 00:34:19,760 play fast and they get done and then they have 648 00:34:19,800 --> 00:34:21,880 a meal at the course with their family and the 649 00:34:21,960 --> 00:34:24,559 golf course loves it. Why because food and beverage goes 650 00:34:24,639 --> 00:34:28,320 up because every Saturday night everybody wants to celebrate and 651 00:34:28,400 --> 00:34:31,159 eat at the course, and rounds are up at these places, 652 00:34:31,239 --> 00:34:35,199 and it's it's been fun to watch, it really has. 653 00:34:41,280 --> 00:34:44,199 Speaker 3: So it sounds like it only works on nine hole courses. 654 00:34:44,960 --> 00:34:49,079 You don't do this on eighteen whole courses. And are 655 00:34:49,079 --> 00:34:54,960 they mostly you know, I can't imagine, you know, private courses, 656 00:34:55,039 --> 00:34:59,639 resort courses, country clubs. Some country clubs may have a 657 00:34:59,719 --> 00:35:02,599 nine whole course that they can participate. Tell me the 658 00:35:02,639 --> 00:35:07,960 scope of what kind of courses that you get involved 659 00:35:08,480 --> 00:35:10,079 and do you approach or do they come to you? 660 00:35:11,599 --> 00:35:15,599 Speaker 2: Okay, So the course. There are eighteen hole, thirty six 661 00:35:15,639 --> 00:35:18,320 hole fifty four hole facilities that do OP thirty six. 662 00:35:18,400 --> 00:35:20,760 They just do it on one of the nine holes 663 00:35:21,000 --> 00:35:23,880 I see right, So they maybe like, we have three 664 00:35:23,960 --> 00:35:27,119 nine hole courses here at our facility. So maybe in 665 00:35:27,159 --> 00:35:29,519 the month of November we play the Orange course in 666 00:35:29,559 --> 00:35:32,519 the Black course, maybe the next month we play the 667 00:35:32,519 --> 00:35:36,199 White course. In the Black course, we just do nine holes. 668 00:35:37,639 --> 00:35:40,639 We put markers in the fairway for folks to play 669 00:35:40,639 --> 00:35:42,760 from the different yardages, and they just walk up and 670 00:35:42,800 --> 00:35:46,920 play from those yardages. Are three courses do very well 671 00:35:46,960 --> 00:35:51,400 with OP thirty six, even the ones that are artificial turf, 672 00:35:51,679 --> 00:35:53,559 they do a very good job with OP thirty six. 673 00:35:53,960 --> 00:35:57,159 Resort courses, you nailed it. That's a little bit harder 674 00:35:57,199 --> 00:35:59,920 for us, just because the golf pro doesn't see the 675 00:36:00,199 --> 00:36:03,159 person more than maybe that weekend or more than a 676 00:36:03,239 --> 00:36:09,119 week But our split private versus public golf courses is 677 00:36:10,000 --> 00:36:13,719 stronger in private facilities private golf courses than it is 678 00:36:13,760 --> 00:36:17,280 in public currently. Why because public golf courses right now, 679 00:36:17,719 --> 00:36:21,519 for the most part, are very very crowded, and to 680 00:36:21,599 --> 00:36:24,079 get beginners on the golf course or to find a 681 00:36:24,360 --> 00:36:27,880 teaching pro, because that's currently, you can't do OP thirty 682 00:36:27,920 --> 00:36:31,360 six officially unless you do it with or through a 683 00:36:31,400 --> 00:36:36,639 golf professional of course. So like private golf clubs, for 684 00:36:36,679 --> 00:36:40,199 the most part in the US usually have a pretty 685 00:36:40,199 --> 00:36:44,480 good staff of assistant pros teaching pros that they could 686 00:36:44,519 --> 00:36:47,320 run a program like this, we're running into challenges at 687 00:36:47,320 --> 00:36:51,800 public golf courses where maybe they just have a head pro, 688 00:36:52,039 --> 00:36:54,519 they don't have an assistant or a teaching pro. But 689 00:36:54,599 --> 00:36:57,480 we are seeing just observing the market and as it's 690 00:36:57,519 --> 00:37:01,840 talking to us the independent contry, people that raise their 691 00:37:01,840 --> 00:37:04,360 hand and say I want to teach are starting to 692 00:37:04,440 --> 00:37:07,480 increase at public facilities where they'll approach a golf course 693 00:37:07,679 --> 00:37:09,559 and they'll say, hey, I want to run OP thirty six. 694 00:37:10,199 --> 00:37:12,840 Can I pay you a revenue share of what I 695 00:37:12,880 --> 00:37:16,280 do and I'll run up thirty six. So it'll be 696 00:37:16,320 --> 00:37:18,960 interesting again to observe how the market ads and flows, 697 00:37:19,400 --> 00:37:22,800 but mostly we're at private courses. Publics are starting to 698 00:37:22,800 --> 00:37:25,440 grow a little bit more and the way that people 699 00:37:25,679 --> 00:37:30,119 start in OP thirty six is a golf professional. We'll 700 00:37:30,119 --> 00:37:33,000 call us or go on the website and they'll say, hey, 701 00:37:33,039 --> 00:37:35,159 I want to run OUT thirty six. Our sales team 702 00:37:35,199 --> 00:37:36,840 will go through and give them a demo to see 703 00:37:36,840 --> 00:37:39,880 if it's something that they want to do. And we 704 00:37:40,039 --> 00:37:43,480 also have moms and dads that'll reach out to us 705 00:37:43,519 --> 00:37:47,440 and say, Hey, I live in Spokane, Washington. My daughter 706 00:37:47,519 --> 00:37:49,360 really wants to get involved in the game of golf 707 00:37:49,400 --> 00:37:51,880 throughout thirty six. But I look on your map and 708 00:37:51,920 --> 00:37:55,840 there's no facilities. Will you guys reach out to Spokane 709 00:37:55,920 --> 00:37:58,519 Country Club and we'll pick up the phone and we'll say, Hey, 710 00:37:59,079 --> 00:38:01,559 there's a family in your area that wants OP thirty six. 711 00:38:01,679 --> 00:38:05,079 This probably means there's other families in your area. Can 712 00:38:05,079 --> 00:38:06,840 we give you a short demo of what OP thirty 713 00:38:06,880 --> 00:38:09,960 six is and then they'll try to kind of move 714 00:38:10,000 --> 00:38:11,559 them along and see if it's a good fit. 715 00:38:13,320 --> 00:38:20,880 Speaker 3: And you've had success in doing it that way. 716 00:38:18,719 --> 00:38:21,760 Speaker 2: Yes, and no more so more so when a coach 717 00:38:21,800 --> 00:38:27,000 is already ready to go right right and we're running 718 00:38:27,039 --> 00:38:28,920 into this in every industry, or we go to a 719 00:38:28,920 --> 00:38:34,079 restaurant now hiring, we go to the local police department, 720 00:38:34,079 --> 00:38:36,559 they're hiring, same thing. In the golf industry. We're short 721 00:38:36,559 --> 00:38:40,679 on coaches, we're short on golf pros. So when we 722 00:38:40,800 --> 00:38:43,960 call up Spokane Country Club and say, hey, would you 723 00:38:44,039 --> 00:38:47,320 like to run the program? Sometimes these facilities go yes, 724 00:38:47,400 --> 00:38:50,599 I would love to front the program. I just don't 725 00:38:50,599 --> 00:38:55,480 have anybody to run right. So we've been in good 726 00:38:55,519 --> 00:38:57,559 talks with the PGA of America to try to figure 727 00:38:57,559 --> 00:39:01,400 out ways to bridge the gap hiring and getting more 728 00:39:01,400 --> 00:39:06,280 people into the game as golf professionals. But certainly after COVID, 729 00:39:07,000 --> 00:39:10,119 that has been a challenge to find really good golf coaches. 730 00:39:10,119 --> 00:39:12,159 So when you do find an OUP thirty six program 731 00:39:12,199 --> 00:39:15,280 that's running right now, we're pretty confident there's a really 732 00:39:15,320 --> 00:39:16,360 good coach who's running it. 733 00:39:17,320 --> 00:39:17,679 Speaker 4: Great. 734 00:39:17,960 --> 00:39:21,480 Speaker 3: Great And what has the PGA of America. How have 735 00:39:21,599 --> 00:39:24,079 they responded to this program? 736 00:39:24,559 --> 00:39:28,000 Speaker 2: They are they've been very very supportive. We're PGA members, 737 00:39:28,039 --> 00:39:33,599 myself and Matt, and they really Steve Tanner has been 738 00:39:33,599 --> 00:39:37,119 a very supportive. He's the PGA Junior League director, and 739 00:39:37,199 --> 00:39:40,719 he really sees the light on. Welcome Matt. Top thirty six. 740 00:39:41,039 --> 00:39:45,760 PGA Junior League is step two that's really helped them 741 00:39:45,800 --> 00:39:49,880 as well. So I would just say, for the most part, 742 00:39:50,559 --> 00:39:53,679 on the whole, PJ of America has been very supportive 743 00:39:53,719 --> 00:39:56,440 of OP thirty six and helping grow the game. 744 00:39:57,880 --> 00:40:00,679 Speaker 4: Yeah, good job, good job. 745 00:40:02,199 --> 00:40:04,719 Speaker 3: So I got to believe that when you were talking 746 00:40:04,719 --> 00:40:06,679 about doing it at night, you know you have to 747 00:40:06,719 --> 00:40:07,920 have classes around it. 748 00:40:08,440 --> 00:40:09,599 Speaker 4: That you. 749 00:40:11,400 --> 00:40:14,360 Speaker 3: Can't do it when other golfers are on the course. 750 00:40:14,400 --> 00:40:17,320 You've got to pretty much dedicate that nine whole course 751 00:40:18,360 --> 00:40:23,760 for operation thirty six Op thirty six so it doesn't 752 00:40:24,000 --> 00:40:26,920 mess up with other players at the same time. 753 00:40:27,239 --> 00:40:29,159 Speaker 4: Is that how that you could do it? 754 00:40:29,199 --> 00:40:33,480 Speaker 2: A couple different ways to do that. One is if 755 00:40:33,519 --> 00:40:36,519 you have enough players, Like if you have forty five players, 756 00:40:37,280 --> 00:40:40,159 you can have the golf course run a shotgun for 757 00:40:40,280 --> 00:40:42,559 nine holes because you're paying them green spees. You're not 758 00:40:43,000 --> 00:40:45,519 asking for free golf. So the golf professional is paying 759 00:40:45,519 --> 00:40:47,559 for the greens fees. If they have enough players, they 760 00:40:47,599 --> 00:40:50,760 can block off all nine holes. Or I would say 761 00:40:50,800 --> 00:40:55,400 in most cases they just do tea times, so you'll say, hey, 762 00:40:55,440 --> 00:40:58,119 can I get sixty times? Can I get eight te times? 763 00:40:58,480 --> 00:41:00,800 And then you would send them off in groups of 764 00:41:00,840 --> 00:41:03,519 three or four, And like I was saying earlier, the 765 00:41:03,559 --> 00:41:06,000 pace of play is really good, so it's not like 766 00:41:07,039 --> 00:41:10,599 they are being pushed by folks. They are actually pushing 767 00:41:10,639 --> 00:41:12,559 play a little bit, which is a great feeling to 768 00:41:12,599 --> 00:41:15,159 have as a beginner. That you don't have somebody behind 769 00:41:15,199 --> 00:41:19,119 you yelling, hey, go faster, you're actually the one that's 770 00:41:20,039 --> 00:41:24,519 pushing play. But there is a science maybe it's an art, 771 00:41:24,559 --> 00:41:27,599 I'm not sure which word to figuring out how to 772 00:41:27,639 --> 00:41:31,920 get beginners on the golf course that doesn't interrupt play, 773 00:41:32,519 --> 00:41:38,800 doesn't bother current players, and is also feels good for 774 00:41:38,880 --> 00:41:40,079 the beginner as well. 775 00:41:40,679 --> 00:41:43,039 Speaker 4: There's a lot of pressure. There's a lot of pressure 776 00:41:43,079 --> 00:41:43,440 going on. 777 00:41:44,239 --> 00:41:46,599 Speaker 2: Oh, a ton of things, even down to like just 778 00:41:46,719 --> 00:41:49,320 driving a cart for a beginner, Like it's just different 779 00:41:49,400 --> 00:41:53,559 driving a golf cart. We've had to kind of create 780 00:41:53,639 --> 00:41:57,480 courses for players on driving a golf cart, getting range balls, 781 00:41:57,519 --> 00:41:59,360 What do you wear, what do you not wear? Like 782 00:41:59,400 --> 00:42:02,719 it's it's not like picking up a basketball or a 783 00:42:02,760 --> 00:42:07,159 basketball court. Like getting into golf is a little bit challenging. 784 00:42:07,760 --> 00:42:13,159 Speaker 4: Yeah, the commitment, commitment, yeah kind of yeah, yep. Yeah. 785 00:42:13,199 --> 00:42:17,199 Speaker 3: And what's the minimum and maximum size of a group 786 00:42:17,280 --> 00:42:17,920 or a class. 787 00:42:19,400 --> 00:42:23,159 Speaker 2: We recommend six to one. If there's two coaches, that 788 00:42:23,199 --> 00:42:26,280 would be twelve students. If it's one at six. There 789 00:42:26,280 --> 00:42:29,679 are some coaches that run out thirty six that only 790 00:42:29,719 --> 00:42:31,960 want four in a class. There's some that would like 791 00:42:32,079 --> 00:42:35,400 eight in a class. A lot of it's depending on 792 00:42:35,440 --> 00:42:37,639 the coach and how comfortable they are, but at the 793 00:42:37,639 --> 00:42:39,880 facility that we run here in North Carolina, we usually 794 00:42:39,920 --> 00:42:42,440 go six. Six is a great number to have, especially 795 00:42:42,440 --> 00:42:44,679 with the ladies. They have other people around them that 796 00:42:45,519 --> 00:42:47,880 enjoy doing it. You can pair up for different games 797 00:42:47,920 --> 00:42:53,280 you're playing, but for the weekly class, six is about right. 798 00:42:54,679 --> 00:42:58,559 Speaker 4: Yeah, that makes sense. Yep, this is so great. 799 00:42:59,000 --> 00:43:02,920 Speaker 3: So you know, we've done multiple episodes over the past 800 00:43:03,239 --> 00:43:06,000 on you know, people saying, Hey, I want to get 801 00:43:06,000 --> 00:43:08,559 my kid into playing golf. 802 00:43:09,079 --> 00:43:12,440 Speaker 4: What's the best way to get them started? So here's 803 00:43:12,440 --> 00:43:16,320 your opportunity. Make your pitch. I would. 804 00:43:18,199 --> 00:43:22,280 Speaker 2: I would revert a little bit to the research that 805 00:43:22,480 --> 00:43:24,760 the majority of people that get into the game had 806 00:43:24,800 --> 00:43:27,960 parents that got into the game. So if you're a 807 00:43:28,039 --> 00:43:31,599 parent out there that doesn't play, I would join an 808 00:43:31,639 --> 00:43:35,480 OP thirty six program to play because that would help 809 00:43:35,559 --> 00:43:40,639 your kid play. That would be my first suggestion. Second 810 00:43:40,639 --> 00:43:44,880 suggestion would be go on Amazon. We've got a book 811 00:43:44,880 --> 00:43:47,079 called How to Create a Junior Golfer. I think it's 812 00:43:47,119 --> 00:43:50,199 seven bucks eight bucks. It's like an hour read one 813 00:43:50,239 --> 00:43:52,440 hundred pages, and we wrote it a couple of years 814 00:43:52,480 --> 00:43:54,800 ago based on the question that you just asked me, like, 815 00:43:54,960 --> 00:43:56,880 I'm a mom, I want to get my kid into 816 00:43:56,920 --> 00:44:01,679 the game. What should I do? And eight or nine 817 00:44:01,760 --> 00:44:04,480 chapters with stories of players from all around the country, 818 00:44:04,480 --> 00:44:07,519 little girls and boys and adults that started in the 819 00:44:07,559 --> 00:44:11,559 game of golf. And it's a I think that's that's 820 00:44:11,559 --> 00:44:14,039 the easiest way to start, because then the mom feels 821 00:44:14,079 --> 00:44:16,199 like she knows a little bit. I think the worst 822 00:44:16,199 --> 00:44:18,679 scenario is she goes into the shop, the dad goes 823 00:44:18,719 --> 00:44:21,400 into the shop. They don't know what to expect. So 824 00:44:21,440 --> 00:44:26,000 if you read that book seven eight bucks, that'll get 825 00:44:26,079 --> 00:44:29,000 you started on what is about to happen. And then 826 00:44:29,119 --> 00:44:31,320 if you go to our website OP thirty six dot 827 00:44:31,320 --> 00:44:35,519 golf find a program, you can find a program, hopefully 828 00:44:35,519 --> 00:44:38,920 within your area that that runs OP thirty six and 829 00:44:38,960 --> 00:44:41,360 if it doesn't, you can contact us and we'll reach 830 00:44:41,400 --> 00:44:47,199 out to the different golf courses to see But as 831 00:44:47,239 --> 00:44:49,360 long as somebody is not crazy rural like in the 832 00:44:49,360 --> 00:44:52,199 middle of Montana or the middle of Idaho, there's usually 833 00:44:52,239 --> 00:44:54,880 a golf course pretty close to where where folks are 834 00:44:54,880 --> 00:44:57,039 that they could get started in OP thirty. 835 00:44:56,840 --> 00:45:00,000 Speaker 4: Six And what's the name of the book again? 836 00:45:00,719 --> 00:45:05,960 Speaker 2: How to create a junior golfer. Okay, yep, I think 837 00:45:05,960 --> 00:45:06,199 I have. 838 00:45:07,840 --> 00:45:10,079 Speaker 3: Oh that's okay, we'll find it and I'll definitely put 839 00:45:10,079 --> 00:45:13,079 a link in the show notes to the Amazon link. 840 00:45:13,320 --> 00:45:15,719 And you said OP thirty six dot Golf or is 841 00:45:15,760 --> 00:45:18,280 it Operation thirty six dot Golf or is it both? 842 00:45:18,480 --> 00:45:22,800 Speaker 2: Either want to work? Okay, yep, either want to work yep. 843 00:45:23,480 --> 00:45:27,199 Speaker 3: Well, Ryan, this is a phenomenal program. I'm very impressed, 844 00:45:27,280 --> 00:45:29,840 and clearly you've put a lot of thought behind it 845 00:45:29,920 --> 00:45:35,199 and made it work, especially with the name. Congratulations on that. 846 00:45:35,360 --> 00:45:38,599 I'm really glad that we were introduced to it. And 847 00:45:40,159 --> 00:45:43,199 you know, I work with the first t on helping 848 00:45:43,280 --> 00:45:46,039 kids fall in love with the game and learn the 849 00:45:46,079 --> 00:45:46,840 life lessons. 850 00:45:47,400 --> 00:45:50,840 Speaker 4: But this I can see. I want to get my. 851 00:45:50,840 --> 00:45:54,679 Speaker 3: Granddaughter starting to play golf, and my grandson, I'm like, Okay, 852 00:45:54,679 --> 00:45:56,880 this is a great way to do it, because you know, 853 00:45:56,920 --> 00:45:59,360 they love I have a putting green in my backyard 854 00:45:59,400 --> 00:46:00,840 and so when they come to visit, it's like. 855 00:46:00,840 --> 00:46:03,840 Speaker 4: Grandpa, can we go play golf? It's like yes. Of course, 856 00:46:05,920 --> 00:46:07,480 makes me cry every time they ask. 857 00:46:08,920 --> 00:46:11,519 Speaker 3: But I think this is an amazing program and I'm 858 00:46:11,519 --> 00:46:13,119 sorry I've not heard about it yet. 859 00:46:13,119 --> 00:46:15,880 Speaker 4: But I sure, I'm glad it's come across my table. 860 00:46:16,320 --> 00:46:18,440 Speaker 2: Well, thank you for the supprise, thanks for having me on. 861 00:46:18,480 --> 00:46:21,199 I appreciate it. We can ever help it any way, 862 00:46:21,239 --> 00:46:22,239 Please reach out. 863 00:46:25,000 --> 00:46:28,880 Speaker 3: Well A message to phill a Share above Eli, Cambridgeshire, UK, 864 00:46:29,760 --> 00:46:33,719 who did our opening in today's episode. You know that 865 00:46:34,119 --> 00:46:36,800 you and your golf buddies are also invited to join 866 00:46:36,840 --> 00:46:40,480 our Golf Smarter adventure next spring. Right, it doesn't matter 867 00:46:40,480 --> 00:46:43,000 where you listen to Golf Smarter or whether or not 868 00:46:43,039 --> 00:46:45,960 you're a Golf Smarter ambassador. I want you to join 869 00:46:46,079 --> 00:46:49,679 us for three great rounds on the legendary Robert Trent 870 00:46:49,800 --> 00:46:53,039 Jones Trail in Alabama from March twenty sixth to the 871 00:46:53,079 --> 00:46:57,079 thirtieth and twenty twenty five. This weekend golf outing is 872 00:46:57,119 --> 00:47:00,559 for golfers of all skill levels and so that we 873 00:47:00,639 --> 00:47:03,480 can all play together, we're keeping the size of our 874 00:47:03,519 --> 00:47:07,800 group manageable to only three foursomes, but since there's always 875 00:47:07,800 --> 00:47:11,840 some last minute changes, reserve your space now. Get all 876 00:47:11,840 --> 00:47:16,480 the information pricing an itinerary at TMI goolf dot com 877 00:47:16,480 --> 00:47:22,119 slash golf Smarter. That's TMI goolf dot com slash golf smarter. 878 00:47:23,039 --> 00:47:27,159 Find all our episodes at golf smarterpodcast dot com, and 879 00:47:27,199 --> 00:47:30,280 if you have any questions about our adventure, updates on 880 00:47:30,360 --> 00:47:33,599 your game, or suggestions for a new episode, please write 881 00:47:33,639 --> 00:47:39,760 to me directly golf Smarter Podcast at gmail dot com.