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Speaker 1: I actually I don't have like a traditional business background education,

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so I didn't go like to college or in that

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type of thing.

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Speaker 4: I should.

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Speaker 1: Dropped the high school in tenth grade and one of

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I started cutting grass at a very young age in

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the neighborhood, and I was in when we lived in apartments,

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you know, I'm knocking on doors, ask them can I

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take out the trash and so forth, And then got

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into everybody who I looked up to earlier in my

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life actually sold drugs, right, So I went that pillar

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out and then again to the high school in tenth grade,

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started getting in trouble, have my first so when I

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was nineteen, and that kind of helped me have a

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shift in my life, so to speak.

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Speaker 2: You were listening to Carrie Let's's Financial Survival Network, where

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you get valuable information you just can't find anywhere else

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to thrive in today's trying times. You need the Financial

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Survival Network now more than ever. Go to Financial Survivalnetwork

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dot com and get your free newsletter and gift. Financial

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Survival Network now more than.

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Speaker 3: Ever, And welcome you are listening to and watching the

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Financial Survival Network. I'm your host, Garry lutz Well got

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an interesting guest on today.

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Speaker 4: You will help you be in.

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Speaker 3: Two places or more at once, help you build up

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your business, scale scale up your business, get more clients,

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and be more productive.

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Speaker 4: His name is Mark will Russell. Mark.

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Speaker 3: Well, it's a pleasure to have you on the show.

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So may productivity is what we're talking about here, how

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to get more out of your time, how to produce

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more than you ever thought possible. So I assume you've

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done that in your own business. Can you just share

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with us your journey and how you got to this place.

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Speaker 4: Yeah.

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Speaker 1: Absolutely, So, first of all, thank you for having me on, Carrie.

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I'm excited to be here. So in short, I mean,

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obviously it's been a more a decade at this point,

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but I'll give you the I guess the bridge version.

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So I actually I don't have like a traditional business

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background education, so I didn't go like to college or

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in that type of thing. I actually dropped the high

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school in tenth grade. And one of I started cutting

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grass at a very young age in the neighborhood. And

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I was in when we lived in apartments, you know,

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knocking on doors asking can I take out the trash

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and so forth, and then got into everybody who I

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looked up to earlier in my life actually sold drugs, right,

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So I went that killar route and then again to

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the high school in tenth grade, started getting in trouble,

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had my first so when I was nineteen, and that

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kind of helped me have a shift in my life,

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so to speak.

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Speaker 4: Temporarily, I went the job route.

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Speaker 1: That didn't really work out, so I kind of went

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back to what I knew best in the streets. But

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I used that business funding that I was getting to

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start an entertainment company.

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Speaker 4: So I did artists management, club promotions and so forth.

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Speaker 1: And that actually led to me being in the club

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every night because we did obviously club promotions. And one

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night I was approached by somebody who was in a

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network marketing opportunity. I didn't know what network marketing was,

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but he was how many people you know as a

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cell phone? And I was like, everybody I know how phone?

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He was like, what if every time they paid the

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bill you got paid? And I was like, we gotta

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be cool. So he invited me to a home party.

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If you's met with new marketing, you got to know

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how those things go. So I went to the meeting.

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It was breaking down you know how I can get

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two people and they'll get two people, and they'll get

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two people, and how people was making out his money.

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So I signed up and obviously did go the way

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that I thought it was going to go, in a

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way they explain it was going to go. However, Yeah,

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however it led me into personal development, which was really cool.

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Speaker 3: Oh love free story, man, I really am, because everybody

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gets where they're going to be taking a different path

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and different journey, and you had to go through what

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you had to go through to get where you are now.

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So I didn't sorry, it didn't mean to interrupt, but

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I just wanted, you know, I'm really enjoying enjoying what

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you're saying.

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Speaker 1: Awesome, Yes, so thanks so yeah so, And that that

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led me into learning about personal development and then also

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led me into the online marketing world. While began to

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learn about direct response marketing, and through that I found

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that I guess my niche so to.

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Speaker 4: Speak, was helping businesses generate leads.

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Speaker 1: And I learned that there was this industry called the

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coaching industry, So people started paying me to coach them

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or how we were in marketing and getting leads, we

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built a company called Klina Tracts University, which was solely

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focused on helping businesses install automated marketing systems in their business,

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and that company became an in five thousand faces growing company.

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Speaker 4: We help thousands of businesses in there.

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Speaker 1: However, within that process, we discovered that getting clients was

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just part of the process. And as we scaled our companies,

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we found that you need other things right, team systems, processes,

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financial infrastructure, all the things that come with that. But

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a lot of people wasn't teaching it, so we had

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to go out and figure it out on our own.

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And then we created this process called the Predictable Scale Flywheel,

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which covers eight pillars that helped you build a business

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that's more profitable, more scalable, and was sustainable, more enjoyable

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and particulately sellable if you decide to sell it. And

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that's when we started a company, Collettigiousco Institute, And that's

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what it's all about at this particular point of where

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we are. It's helping businesses install systems and build well,

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helping business owners actually at create companies that can actually

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roll without them.

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Speaker 4: That's a remarkable story. Man. My hat's off to you.

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Speaker 3: You know, I definitely had an easier time growing up

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as far as my socioeconomic position, but doesn't mean it

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was easier for me as a person to succeed. But

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I didn't have the odds the deck stacked against me

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like you did, and you know that you could accomplish

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what you have. Is I'm blown away. Really, I don't

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even know what to say, because it's one thing. It's

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one thing. I didn't have a silver spoon in my mouth,

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but maybe I had a copper one. But you're the

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exact opposite. So what do you tell people when you

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see yourself twenty years ago? When you see kids around

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you say I was just like that kid twenty years ago,

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what do you tell them? How can you make a

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difference in that person's life. So that's a great question.

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Speaker 1: Carry So I actually do a lot working with you

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than so forth and so on, And I typically always

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tell them when I go into schools to speak or

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organizations or whatever. One of the things the approach I

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like to take is let them know that I didn't used.

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Speaker 4: To be them, that I actually am them. Right.

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Speaker 1: I may be a little older, I've been blessed to

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get into some different situations, been exposed to some different

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mentors and so forth, but I.

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Speaker 4: Actually am them.

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Speaker 1: The only difference in me and them at that particular

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moment is some level of exposure and then some mentorship

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and like me taking advantage of that. So the thing

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I like to I attempt to impress upon them is

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that whatever they desire is actually possible. It's just going

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to require some adjustments and things of that nature, but

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it's not far fetched.

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Speaker 4: And I like to kind of an example of that now.

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Speaker 1: Of course, like you mentioned earlier, nothing that I've accomplished,

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it's been because it's been easy. However, it is possible

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if you decide to, you know, persist until you succeed,

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so to speak.

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Speaker 4: Because like when people.

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Speaker 1: Ask me Mark, well, how did you go from it,

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it's really hard for me to explain, to be honest

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with you, is like I just tell him, like, first

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of all, the grace of God that I was blessed

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to me out of what I was, what I was into,

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and to survive because most people who come from where

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I come from definitely don't build what we've been able

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to build.

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Speaker 4: But most of them don't even make it out.

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Speaker 3: I know, I know they wind up in jail or

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dead or having not living up to their true potential.

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And you know, what you embraced to me is a

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person who has everything against them, but you have potential,

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and then you get a little bit of success, builds

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your self esteem and makes you believe that you're you're

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capable of even more than you ever.

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Speaker 4: Thought you were.

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Speaker 3: And I think we all are, regardless how we're born

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and where we're born, to our station in life, I

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think we all, with very few exceptions, wind up only

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accomplishing a fraction.

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Speaker 4: Of what we were actually what you're actually capable of doing.

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Speaker 3: So when I see somebody really like you realize their potential,

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you know it's good for me too. I mean, we

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all have our challenges, we all have our obstacles in life.

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Mostly they're self imposed. We just don't even realize that

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we're putting those obstacles. I mean, I didn't need to

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get into like a whole success motivational talk.

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Speaker 4: With you, but you I agree your story that I.

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Speaker 3: Felt like, that's that's really where I think people can

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really profit from this, is that all limitations in life

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are self imposed, whether you.

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Speaker 4: Realize it or not.

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Speaker 3: How far you go is how far you allowed yourself

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to go one hundred percent. So hey, So as far

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as your business goes, which is what you came on

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to discuss. When you get a new client, what is

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the process? What you have some major questions or you

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know there's an intake form something like that.

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Speaker 4: What do you want from that client? What do you

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want to know? So the biggest thing I want to do,

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the biggest thing we want to know.

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Speaker 1: So everything that we do is custom for the most part,

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depending on the business. So if it's a business week,

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we work with who are at two hundred and fifty

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thousand dollars a year and they're looking to get to

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a million dollars a year, IP at a million dollars

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a year looking to get to five five million, to

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get to ten obviously someone there's some nuance when it

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comes to strategy. So one of the things that I

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want to get we want to get in crystal clear

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on is even if we just start from a revenue standpoint,

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let's just start with that, because a lot of times

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entrepreneurs are revenue driven, right, So one of the things

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we like to zim me in on is Okay, what

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do you actually want to make? And they'll throw a

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big number out right, and then a lot of times

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it's just a big arbitrary number.

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Speaker 4: So and I'll say, well.

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Speaker 1: Not necessarily what you want your business to make, but

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actually what you want to take home right personally?

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Speaker 4: Right?

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Speaker 1: And then from there that will And then also what

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are the other things that you prioritize outside of money?

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Speaker 4: What are the things you your real values? Are the

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things you value outside of money?

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Speaker 3: Right?

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Speaker 4: So what are other things?

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Speaker 1: So some of them may be spending more time with

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my kids, spending more time my wife, or being able

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to go to the gym, or being able to be

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at church on Sunday, or.

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Speaker 4: Like, what are all these other things?

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Speaker 1: So now we can figure out, all, right, you want

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to make this per month take home while still being

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able to pick your kids up in school every day

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and help with their homework, while still being able to

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get them up for school and have breakfast with them,

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while still being able to attend dollar field trips, while

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still being able to meet the ball games on Saturdays,

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don't practice on Tuesday, and blah blah blah. So we

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get crystal on what are those things? So now we

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know this is the thing we want to get you

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closer to right, and how do we do this without

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the allure of more, because a lot of times we

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can get sucked, and especially as entrepreneurs, we can get

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sucked into this idea of doing more, doing more, doing more,

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doing more, just to make more, and a lot of

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times it can become meaningless. But it's like, Okay, what's

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the thing that you're really prioritizing, you really want, and

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then how do we create what's the simplest, lowest risk

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way to actually go about making it happen.

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Speaker 4: Because again, sometimes they come to us and they.

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Speaker 1: Think they have more and more and more and more

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and more, but in reality what we found is actually

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doing less. It's typically a faster, more efficient path to

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get to where they're looking to go.

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Speaker 4: So that's pretty that's a lot of times when we start.

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That's such a great point.

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Speaker 3: A lot of the success is is not doing things

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that aren't really helping you accomplish your goal. So they

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one more question and as far as what you've been doing,

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what is the what has given you the most satisfaction

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in your path?

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Speaker 4: So the data's giving me the most satisfaction is uh?

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Speaker 1: I guess I would probably say two fo uh when

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it's my hold on, say it's three.

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Speaker 4: Po uh One.

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Speaker 1: Number one from the business standpoint, be being able to

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see the success stories that we've been able to create

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by helping business owners, because I know if we get help,

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if we help this one business owner by default, that's helped,

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that that helps to the family, that helped the community,

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that creates jobs.

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Speaker 4: Now, the creation of those jobs also impact families.

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Speaker 1: So it's just like the ruble effects, so we never

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really get to measure the the true impact of what

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we've been able to do.

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Speaker 4: So that's number one.

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Speaker 1: I'm number two, it's been able to be while doing this,

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being able to be a present husband, a present father,

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is very active with my kids and my wife, and

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being able to build a family while doing all this

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as well. And then number three, you spoke to it earlier,

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Carrie when you when you said that getting the opportunity

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to grow and like realize your full potential and and

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even for me, you get it nail only head. I

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don't even believe I've been able to realize my full potential.

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Jetshit and I feel like I'm really just getting started.

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So about and now down to those three things that's

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probably out saying that was a bit the most fulfilic.

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Speaker 4: I feel the same way. You know, it's a process.

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Speaker 3: I got a few years on you, obviously, so I'm

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not talking down to you. I'm talking up to you

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because you know, I just respect what you've done immensely.

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But the struggle gets easier as you come to accept

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yourself and your failings, my failings and my shortcomings as

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my strengths rather than my weaknesses. And you know, it's

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just like you keep on the path because you can't

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do anything else.

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Speaker 4: You have no choice.

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Speaker 3: Like you think you have free will, but once you

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started down the path, you gave up your free will

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because the path is your will.

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Speaker 4: So you know, Man, it's it's heavy, I know.

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Speaker 3: But Hey, your inspiration then and we will definitely have

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you back on the show. Talk about some concrete examples,

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businesses you've worked with, things you've gotten done, things that

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you want to do. Okay, I think we can all

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learn appreciate it. Hey, Mark, Well, tell us how do

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we contact you?

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Speaker 4: How do we find you on the web? How do

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we connect with you?

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Speaker 1: Yeah, so I'll put together page cause if you go

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to scale made easy dot com so s E A

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L E made, it may be easy A E A

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S Y. So just Scale Madeasy dot com got tons

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of resources of whatever business owners. We're looking to build

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businesses that are more predictable, scalable, enjoyable, and potentially sellable.

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So that his Scale made Easy dot com. I would

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just say go there, tap in. If you're on Instagram,

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you can send me a direct message. Mark Well Russell.

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The more our social media send me a direct message.

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But the easiest way is just go to scale Madias

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dot com.

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Speaker 4: You know, grab all those.

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Speaker 3: Resources excellent and that link you will find it in

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the show notes to this interview on Financial Survival Network

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dot com. When you go there, make sure you sign

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up for your free newsletter, and if you want to

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contact Markel through me, just send me an email KL

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at Carrie Lutz dot com.

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Speaker 4: Markel, keep doing what you're doing. We'll talk to you

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in real soon.

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Speaker 2: Thank you some much, Kerry, thanks for listening to Carrie

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Letz's Financial Survival Network. Your solution to today's trying times.

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For the latest, go to Financial Survivalnetwork dot com. Financial

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Survival Network now more than ever