Speaker 1: I actually I don't have like a traditional business background education,
so I didn't go like to college or in that
type of thing.
Speaker 4: I should.
Speaker 1: Dropped the high school in tenth grade and one of
I started cutting grass at a very young age in
the neighborhood, and I was in when we lived in apartments,
you know, I'm knocking on doors, ask them can I
take out the trash and so forth, And then got
into everybody who I looked up to earlier in my
life actually sold drugs, right, So I went that pillar
out and then again to the high school in tenth grade,
started getting in trouble, have my first so when I
was nineteen, and that kind of helped me have a
shift in my life, so to speak.
Speaker 2: You were listening to Carrie Let's's Financial Survival Network, where
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Speaker 3: Ever, And welcome you are listening to and watching the
Financial Survival Network. I'm your host, Garry lutz Well got
an interesting guest on today.
Speaker 4: You will help you be in.
Speaker 3: Two places or more at once, help you build up
your business, scale scale up your business, get more clients,
and be more productive.
Speaker 4: His name is Mark will Russell. Mark.
Speaker 3: Well, it's a pleasure to have you on the show.
So may productivity is what we're talking about here, how
to get more out of your time, how to produce
more than you ever thought possible. So I assume you've
done that in your own business. Can you just share
with us your journey and how you got to this place.
Speaker 4: Yeah.
Speaker 1: Absolutely, So, first of all, thank you for having me on, Carrie.
I'm excited to be here. So in short, I mean,
obviously it's been a more a decade at this point,
but I'll give you the I guess the bridge version.
So I actually I don't have like a traditional business
background education, so I didn't go like to college or
in that type of thing. I actually dropped the high
school in tenth grade. And one of I started cutting
grass at a very young age in the neighborhood. And
I was in when we lived in apartments, you know,
knocking on doors asking can I take out the trash
and so forth, and then got into everybody who I
looked up to earlier in my life actually sold drugs, right,
So I went that killar route and then again to
the high school in tenth grade, started getting in trouble,
had my first so when I was nineteen, and that
kind of helped me have a shift in my life,
so to speak.
Speaker 4: Temporarily, I went the job route.
Speaker 1: That didn't really work out, so I kind of went
back to what I knew best in the streets. But
I used that business funding that I was getting to
start an entertainment company.
Speaker 4: So I did artists management, club promotions and so forth.
Speaker 1: And that actually led to me being in the club
every night because we did obviously club promotions. And one
night I was approached by somebody who was in a
network marketing opportunity. I didn't know what network marketing was,
but he was how many people you know as a
cell phone? And I was like, everybody I know how phone?
He was like, what if every time they paid the
bill you got paid? And I was like, we gotta
be cool. So he invited me to a home party.
If you's met with new marketing, you got to know
how those things go. So I went to the meeting.
It was breaking down you know how I can get
two people and they'll get two people, and they'll get
two people, and how people was making out his money.
So I signed up and obviously did go the way
that I thought it was going to go, in a
way they explain it was going to go. However, Yeah,
however it led me into personal development, which was really cool.
Speaker 3: Oh love free story, man, I really am, because everybody
gets where they're going to be taking a different path
and different journey, and you had to go through what
you had to go through to get where you are now.
So I didn't sorry, it didn't mean to interrupt, but
I just wanted, you know, I'm really enjoying enjoying what
you're saying.
Speaker 1: Awesome, Yes, so thanks so yeah so, And that that
led me into learning about personal development and then also
led me into the online marketing world. While began to
learn about direct response marketing, and through that I found
that I guess my niche so to.
Speaker 4: Speak, was helping businesses generate leads.
Speaker 1: And I learned that there was this industry called the
coaching industry, So people started paying me to coach them
or how we were in marketing and getting leads, we
built a company called Klina Tracts University, which was solely
focused on helping businesses install automated marketing systems in their business,
and that company became an in five thousand faces growing company.
Speaker 4: We help thousands of businesses in there.
Speaker 1: However, within that process, we discovered that getting clients was
just part of the process. And as we scaled our companies,
we found that you need other things right, team systems, processes,
financial infrastructure, all the things that come with that. But
a lot of people wasn't teaching it, so we had
to go out and figure it out on our own.
And then we created this process called the Predictable Scale Flywheel,
which covers eight pillars that helped you build a business
that's more profitable, more scalable, and was sustainable, more enjoyable
and particulately sellable if you decide to sell it. And
that's when we started a company, Collettigiousco Institute, And that's
what it's all about at this particular point of where
we are. It's helping businesses install systems and build well,
helping business owners actually at create companies that can actually
roll without them.
Speaker 4: That's a remarkable story. Man. My hat's off to you.
Speaker 3: You know, I definitely had an easier time growing up
as far as my socioeconomic position, but doesn't mean it
was easier for me as a person to succeed. But
I didn't have the odds the deck stacked against me
like you did, and you know that you could accomplish
what you have. Is I'm blown away. Really, I don't
even know what to say, because it's one thing. It's
one thing. I didn't have a silver spoon in my mouth,
but maybe I had a copper one. But you're the
exact opposite. So what do you tell people when you
see yourself twenty years ago? When you see kids around
you say I was just like that kid twenty years ago,
what do you tell them? How can you make a
difference in that person's life. So that's a great question.
Speaker 1: Carry So I actually do a lot working with you
than so forth and so on, And I typically always
tell them when I go into schools to speak or
organizations or whatever. One of the things the approach I
like to take is let them know that I didn't used.
Speaker 4: To be them, that I actually am them. Right.
Speaker 1: I may be a little older, I've been blessed to
get into some different situations, been exposed to some different
mentors and so forth, but I.
Speaker 4: Actually am them.
Speaker 1: The only difference in me and them at that particular
moment is some level of exposure and then some mentorship
and like me taking advantage of that. So the thing
I like to I attempt to impress upon them is
that whatever they desire is actually possible. It's just going
to require some adjustments and things of that nature, but
it's not far fetched.
Speaker 4: And I like to kind of an example of that now.
Speaker 1: Of course, like you mentioned earlier, nothing that I've accomplished,
it's been because it's been easy. However, it is possible
if you decide to, you know, persist until you succeed,
so to speak.
Speaker 4: Because like when people.
Speaker 1: Ask me Mark, well, how did you go from it,
it's really hard for me to explain, to be honest
with you, is like I just tell him, like, first
of all, the grace of God that I was blessed
to me out of what I was, what I was into,
and to survive because most people who come from where
I come from definitely don't build what we've been able
to build.
Speaker 4: But most of them don't even make it out.
Speaker 3: I know, I know they wind up in jail or
dead or having not living up to their true potential.
And you know, what you embraced to me is a
person who has everything against them, but you have potential,
and then you get a little bit of success, builds
your self esteem and makes you believe that you're you're
capable of even more than you ever.
Speaker 4: Thought you were.
Speaker 3: And I think we all are, regardless how we're born
and where we're born, to our station in life, I
think we all, with very few exceptions, wind up only
accomplishing a fraction.
Speaker 4: Of what we were actually what you're actually capable of doing.
Speaker 3: So when I see somebody really like you realize their potential,
you know it's good for me too. I mean, we
all have our challenges, we all have our obstacles in life.
Mostly they're self imposed. We just don't even realize that
we're putting those obstacles. I mean, I didn't need to
get into like a whole success motivational talk.
Speaker 4: With you, but you I agree your story that I.
Speaker 3: Felt like, that's that's really where I think people can
really profit from this, is that all limitations in life
are self imposed, whether you.
Speaker 4: Realize it or not.
Speaker 3: How far you go is how far you allowed yourself
to go one hundred percent. So hey, So as far
as your business goes, which is what you came on
to discuss. When you get a new client, what is
the process? What you have some major questions or you
know there's an intake form something like that.
Speaker 4: What do you want from that client? What do you
want to know? So the biggest thing I want to do,
the biggest thing we want to know.
Speaker 1: So everything that we do is custom for the most part,
depending on the business. So if it's a business week,
we work with who are at two hundred and fifty
thousand dollars a year and they're looking to get to
a million dollars a year, IP at a million dollars
a year looking to get to five five million, to
get to ten obviously someone there's some nuance when it
comes to strategy. So one of the things that I
want to get we want to get in crystal clear
on is even if we just start from a revenue standpoint,
let's just start with that, because a lot of times
entrepreneurs are revenue driven, right, So one of the things
we like to zim me in on is Okay, what
do you actually want to make? And they'll throw a
big number out right, and then a lot of times
it's just a big arbitrary number.
Speaker 4: So and I'll say, well.
Speaker 1: Not necessarily what you want your business to make, but
actually what you want to take home right personally?
Speaker 4: Right?
Speaker 1: And then from there that will And then also what
are the other things that you prioritize outside of money?
Speaker 4: What are the things you your real values? Are the
things you value outside of money?
Speaker 3: Right?
Speaker 4: So what are other things?
Speaker 1: So some of them may be spending more time with
my kids, spending more time my wife, or being able
to go to the gym, or being able to be
at church on Sunday, or.
Speaker 4: Like, what are all these other things?
Speaker 1: So now we can figure out, all, right, you want
to make this per month take home while still being
able to pick your kids up in school every day
and help with their homework, while still being able to
get them up for school and have breakfast with them,
while still being able to attend dollar field trips, while
still being able to meet the ball games on Saturdays,
don't practice on Tuesday, and blah blah blah. So we
get crystal on what are those things? So now we
know this is the thing we want to get you
closer to right, and how do we do this without
the allure of more, because a lot of times we
can get sucked, and especially as entrepreneurs, we can get
sucked into this idea of doing more, doing more, doing more,
doing more, just to make more, and a lot of
times it can become meaningless. But it's like, Okay, what's
the thing that you're really prioritizing, you really want, and
then how do we create what's the simplest, lowest risk
way to actually go about making it happen.
Speaker 4: Because again, sometimes they come to us and they.
Speaker 1: Think they have more and more and more and more
and more, but in reality what we found is actually
doing less. It's typically a faster, more efficient path to
get to where they're looking to go.
Speaker 4: So that's pretty that's a lot of times when we start.
That's such a great point.
Speaker 3: A lot of the success is is not doing things
that aren't really helping you accomplish your goal. So they
one more question and as far as what you've been doing,
what is the what has given you the most satisfaction
in your path?
Speaker 4: So the data's giving me the most satisfaction is uh?
Speaker 1: I guess I would probably say two fo uh when
it's my hold on, say it's three.
Speaker 4: Po uh One.
Speaker 1: Number one from the business standpoint, be being able to
see the success stories that we've been able to create
by helping business owners, because I know if we get help,
if we help this one business owner by default, that's helped,
that that helps to the family, that helped the community,
that creates jobs.
Speaker 4: Now, the creation of those jobs also impact families.
Speaker 1: So it's just like the ruble effects, so we never
really get to measure the the true impact of what
we've been able to do.
Speaker 4: So that's number one.
Speaker 1: I'm number two, it's been able to be while doing this,
being able to be a present husband, a present father,
is very active with my kids and my wife, and
being able to build a family while doing all this
as well. And then number three, you spoke to it earlier,
Carrie when you when you said that getting the opportunity
to grow and like realize your full potential and and
even for me, you get it nail only head. I
don't even believe I've been able to realize my full potential.
Jetshit and I feel like I'm really just getting started.
So about and now down to those three things that's
probably out saying that was a bit the most fulfilic.
Speaker 4: I feel the same way. You know, it's a process.
Speaker 3: I got a few years on you, obviously, so I'm
not talking down to you. I'm talking up to you
because you know, I just respect what you've done immensely.
But the struggle gets easier as you come to accept
yourself and your failings, my failings and my shortcomings as
my strengths rather than my weaknesses. And you know, it's
just like you keep on the path because you can't
do anything else.
Speaker 4: You have no choice.
Speaker 3: Like you think you have free will, but once you
started down the path, you gave up your free will
because the path is your will.
Speaker 4: So you know, Man, it's it's heavy, I know.
Speaker 3: But Hey, your inspiration then and we will definitely have
you back on the show. Talk about some concrete examples,
businesses you've worked with, things you've gotten done, things that
you want to do. Okay, I think we can all
learn appreciate it. Hey, Mark, Well, tell us how do
we contact you?
Speaker 4: How do we find you on the web? How do
we connect with you?
Speaker 1: Yeah, so I'll put together page cause if you go
to scale made easy dot com so s E A
L E made, it may be easy A E A
S Y. So just Scale Madeasy dot com got tons
of resources of whatever business owners. We're looking to build
businesses that are more predictable, scalable, enjoyable, and potentially sellable.
So that his Scale made Easy dot com. I would
just say go there, tap in. If you're on Instagram,
you can send me a direct message. Mark Well Russell.
The more our social media send me a direct message.
But the easiest way is just go to scale Madias
dot com.
Speaker 4: You know, grab all those.
Speaker 3: Resources excellent and that link you will find it in
the show notes to this interview on Financial Survival Network
dot com. When you go there, make sure you sign
up for your free newsletter, and if you want to
contact Markel through me, just send me an email KL
at Carrie Lutz dot com.
Speaker 4: Markel, keep doing what you're doing. We'll talk to you
in real soon.
Speaker 2: Thank you some much, Kerry, thanks for listening to Carrie
Letz's Financial Survival Network. Your solution to today's trying times.
For the latest, go to Financial Survivalnetwork dot com. Financial
Survival Network now more than ever