WEBVTT 1 00:00:00.880 --> 00:00:02.000 For members only. 2 00:00:02.359 --> 00:00:05.080 Golf Smarter number three hundred and eighty one, published on 3 00:00:05.160 --> 00:00:07.440 April twenty three, twenty thirteen. 4 00:00:07.639 --> 00:00:12.679 Welcome to Golf Smarter Mulligans, your second chance to gain 5 00:00:12.720 --> 00:00:16.320 insight and advice from the best instructors featured on the 6 00:00:16.320 --> 00:00:22.320 Golf Smarter podcast. Great Golf Instruction Never gets Old. Our 7 00:00:22.440 --> 00:00:27.239 interview library features hundreds of hours of game improvement conversations 8 00:00:27.359 --> 00:00:31.239 like this that are no longer available in any podcast app. 9 00:00:31.000 --> 00:00:34.000 To be honest, to preserve the integrity of the game, 10 00:00:34.200 --> 00:00:37.479 I totally understand limiting some of the distance measures. 11 00:00:37.600 --> 00:00:38.280 Some of the things that. 12 00:00:38.240 --> 00:00:41.159 We can do, we just don't do because it takes 13 00:00:41.159 --> 00:00:43.159 away the fun of the game of golf. If you 14 00:00:43.200 --> 00:00:45.240 have to hit it four hundred yards on a drive 15 00:00:45.399 --> 00:00:47.600 just to be competitive, then not many people are going 16 00:00:47.679 --> 00:00:49.640 to play golf. I like to go play golf now 17 00:00:49.719 --> 00:00:52.799 for fun, so I enjoy being outside, I enjoy the game, 18 00:00:52.840 --> 00:00:54.119 and I enjoy the people I'm with. 19 00:00:54.679 --> 00:00:56.600 And to me, that's what this game's all about. 20 00:00:57.280 --> 00:01:00.000 The industry as a whole is realizing that golf needs 21 00:01:00.200 --> 00:01:03.640 to be fun. If it's all about farther and bigger 22 00:01:04.040 --> 00:01:06.560 and more specialized, you're going to lose players, because we 23 00:01:06.640 --> 00:01:08.359 have a whole lot of other things we can do 24 00:01:08.400 --> 00:01:11.040 with our time. For golf to be successful and for 25 00:01:11.079 --> 00:01:14.319 it to be a long term physical activity that people 26 00:01:14.439 --> 00:01:16.879 enjoy in a fun game, it's got to be fun. 27 00:01:17.239 --> 00:01:19.159 And so there's going to be a lot more discussions 28 00:01:19.200 --> 00:01:23.000 about this anchoring. Putting is just the beginning of that rule. 29 00:01:23.000 --> 00:01:25.719 And there's a lot of different thoughts out there, and 30 00:01:25.959 --> 00:01:27.519 some I think are very very valid. 31 00:01:33.359 --> 00:01:36.599 Should the USGA roll back the distances on golf balls 32 00:01:36.680 --> 00:01:37.680 with William. 33 00:01:37.319 --> 00:01:39.480 Carry This is Golf Smarter. 34 00:01:41.159 --> 00:01:42.959 Welcome back to Golf Smarter for members only. 35 00:01:43.000 --> 00:01:44.560 William, thank you very much. 36 00:01:45.079 --> 00:01:46.120 I am really glad that. 37 00:01:46.040 --> 00:01:48.400 You were able to have enough time to allow me 38 00:01:48.760 --> 00:01:50.640 to crash your offices here. 39 00:01:50.680 --> 00:01:52.439 Now we can get into the really fun stuff now 40 00:01:52.599 --> 00:01:54.079 for the members right exactly. 41 00:01:54.200 --> 00:01:58.239 Now, these are the people that are the diehard, dedicated who. 42 00:01:58.079 --> 00:02:02.000 I love so much. I love so much. 43 00:02:02.400 --> 00:02:05.640 Actually, now that I'm here, we're we're in Scottsdale, actually 44 00:02:05.640 --> 00:02:08.719 in Mace, Arizona where Arizona State University. We're in the 45 00:02:08.719 --> 00:02:12.479 shadow of the stadium right here, and you guys just 46 00:02:12.520 --> 00:02:14.159 moved into these new offices. 47 00:02:14.199 --> 00:02:17.199 Well we're in Tempe, and so like I said, right 48 00:02:17.199 --> 00:02:21.280 next to there's Arizona State Campus. We're actually in one 49 00:02:21.280 --> 00:02:24.599 of the greenest buildings in Arizona. It's a phenomenal place 50 00:02:24.639 --> 00:02:25.039 for us. 51 00:02:25.639 --> 00:02:27.080 And so how. 52 00:02:27.039 --> 00:02:32.520 Much obviously the peel you know again we talked earlier 53 00:02:32.560 --> 00:02:38.240 about walking the talk. Absolutely, that's great, But was there 54 00:02:38.520 --> 00:02:40.039 Is it difficult to get into this building? 55 00:02:40.199 --> 00:02:42.520 Was it? Because the funny thing is when we when 56 00:02:42.560 --> 00:02:45.879 we decided to move billions, it's the Tempee Transportation Center. 57 00:02:45.919 --> 00:02:47.000 You can look it up online. 58 00:02:47.960 --> 00:02:50.520 This was a major project of love by the city 59 00:02:50.520 --> 00:02:53.120 of Tempe when they put in the light rail system 60 00:02:53.360 --> 00:02:56.599 and when we were looking to find a headquarters for 61 00:02:56.639 --> 00:03:00.240 Dixon Golf once we'd outgrown the manufacturing facility area. Yeah, 62 00:03:01.039 --> 00:03:03.240 we went to the city and said, hey, we're looking 63 00:03:03.319 --> 00:03:04.280 for a place to go. 64 00:03:04.319 --> 00:03:05.360 We went to a number of cities. 65 00:03:05.400 --> 00:03:07.439 We went to Scottsdee, we went to Masa, we went 66 00:03:07.479 --> 00:03:12.199 to Tempe, and Tempe said, oh, we want an eco 67 00:03:12.240 --> 00:03:15.719 friendly tenant in this fabulous eco friendly building that we built, 68 00:03:16.000 --> 00:03:18.639 and they showed it to us and we're like, this 69 00:03:18.840 --> 00:03:20.840 is perfect for us, this is where we want to be. 70 00:03:20.879 --> 00:03:24.439 And so it was really a great match made in Tempe. 71 00:03:24.479 --> 00:03:26.439 I guess but the city's been great. 72 00:03:26.479 --> 00:03:28.960 So it's it's kind of a public private partnership that 73 00:03:28.960 --> 00:03:31.199 we've developed with them, and it's it's been fabulous. 74 00:03:31.360 --> 00:03:33.639 Great, Well, let's get to this because I have a 75 00:03:33.719 --> 00:03:34.280 round of golf. 76 00:03:34.319 --> 00:03:37.039 With a golf you need to go golf. Yeah, exactly, 77 00:03:37.039 --> 00:03:38.560 that's why we play this game in the first place. 78 00:03:39.120 --> 00:03:40.879 Exactly, that's why we do these interviews so we can 79 00:03:40.919 --> 00:03:45.360 go play these games. Tell me about the manufacturing process 80 00:03:45.400 --> 00:03:49.319 of a golf ball. Did you guys have to hire 81 00:03:49.360 --> 00:03:52.039 your own designers or because you've been making golf balls 82 00:03:52.039 --> 00:03:53.919 for so many people, you knew what went You really 83 00:03:53.960 --> 00:03:55.520 didn't have to design anything you need. 84 00:03:55.919 --> 00:03:57.599 We actually went through a lot of. 85 00:03:59.000 --> 00:04:01.120 The goal was to make eco friendly golf ball, so 86 00:04:01.159 --> 00:04:05.719 we tried a lot of different items and things, and 87 00:04:05.759 --> 00:04:09.120 we looked into you know, biodegradable and to see the 88 00:04:09.800 --> 00:04:11.919 main thing we had to look at is it couldn't 89 00:04:11.919 --> 00:04:16.399 affect our performance, because we knew that if we made 90 00:04:16.399 --> 00:04:21.240 a ball that was eco friendly but only performed seventy 91 00:04:21.240 --> 00:04:25.079 five percent dead water, then it's a gimmick. No one cares, right, 92 00:04:25.439 --> 00:04:28.720 I mean, people will people will be eco friendly doing 93 00:04:28.759 --> 00:04:33.360 something else and not golfing. Yeah, I don't need to worry. 94 00:04:33.519 --> 00:04:35.839 I want to score, you know, I want I want 95 00:04:35.839 --> 00:04:37.639 to hit the ball further. I want to score. And 96 00:04:37.720 --> 00:04:40.120 so our guiding principle on that was we wanted to 97 00:04:40.160 --> 00:04:45.199 be eco friendly, but it couldn't be it couldn't lack 98 00:04:45.319 --> 00:04:47.480 anything in performance. In fact, we wanted to make it 99 00:04:47.519 --> 00:04:50.000 perform better. But that was the first one. We had 100 00:04:50.040 --> 00:04:52.720 to make it so it wasn't cost prohibitive, and we 101 00:04:52.759 --> 00:04:55.279 had to make it so it wasn't so difficult to 102 00:04:55.319 --> 00:04:58.319 be greener eco friendly when you used it. And so 103 00:04:58.920 --> 00:05:02.279 we went through a period of different materials and we 104 00:05:02.360 --> 00:05:04.839 worked with you know, companies like DuPont and things like 105 00:05:04.839 --> 00:05:07.360 that to really try to find the right materials, and 106 00:05:07.399 --> 00:05:11.120 we tried a number of things with golf balls. You know, 107 00:05:11.199 --> 00:05:13.920 you'd asked about materials inside of a golf ball. When 108 00:05:13.959 --> 00:05:16.879 I first got into the manufacturing process of golf balls, 109 00:05:17.040 --> 00:05:21.240 I was shocked at how labor intensive it was. The 110 00:05:21.319 --> 00:05:23.759 number of machines that a golf ball has to go 111 00:05:23.800 --> 00:05:28.279 through to become a golf ball is pretty amazing. And 112 00:05:28.519 --> 00:05:31.439 you're I mean, you can probably go to see some 113 00:05:31.480 --> 00:05:36.439 of those how things are built exactly, but essentially the 114 00:05:36.480 --> 00:05:42.839 modern day golf ball is a rubber cored rubber. 115 00:05:43.079 --> 00:05:43.920 A hard rubber core. 116 00:05:44.160 --> 00:05:48.160 That rubber will have fillers in it, and that's where 117 00:05:48.160 --> 00:05:51.560 a lot of the bad stuff is because people put 118 00:05:51.560 --> 00:05:55.319 fillers in there for weight purposes. And so you have 119 00:05:55.360 --> 00:05:59.120 a rubber core and for the layman a plastic cover 120 00:05:59.720 --> 00:06:05.879 and whether that's you know, you're athane or serlin, that's 121 00:06:06.000 --> 00:06:09.120 essentially what golf balls are now. Rubber core, maybe a 122 00:06:09.120 --> 00:06:11.920 plastic mantle, depending on how many layers you have, if 123 00:06:11.920 --> 00:06:15.920 you want five layers or ten layers, little layers, but 124 00:06:16.040 --> 00:06:19.680 essentially you're dealing with rubber, plastic and metal and metal 125 00:06:19.680 --> 00:06:22.240 for the weight, and that's that's. 126 00:06:22.040 --> 00:06:23.680 The inner living golf the metal part. 127 00:06:23.879 --> 00:06:26.519 We took out the metal and we we used, like 128 00:06:26.560 --> 00:06:30.000 you said, heavy salts that that provided the same weight 129 00:06:30.600 --> 00:06:34.839 salt is salts. Yeah, okay, absolutely, they provided the same weight, 130 00:06:35.240 --> 00:06:39.959 same consistency, but weren't harmful for the environment. And so 131 00:06:40.839 --> 00:06:43.519 and in doing that, we also realized we need to 132 00:06:43.600 --> 00:06:46.639 make something at the end. So that's the beginning, it's 133 00:06:46.959 --> 00:06:49.240 the end where we can recycle those and and do 134 00:06:49.319 --> 00:06:51.680 that too. So when when a golf ball is recycled, 135 00:06:52.600 --> 00:06:55.199 it ends up being plastic and rubber, so we can 136 00:06:55.240 --> 00:06:57.160 grind that up and use it to do things like 137 00:06:57.240 --> 00:07:01.360 playground equipment or field turf, thing that plastic and rubber 138 00:07:01.360 --> 00:07:04.800 can be used for. And so that's the route we 139 00:07:04.879 --> 00:07:07.399 ended up going. But it took quite a while to 140 00:07:07.920 --> 00:07:11.319 come up with that because our options were unlimited on 141 00:07:11.399 --> 00:07:12.399 how we wanted to do it. 142 00:07:12.439 --> 00:07:13.720 That's how we chose to do it. 143 00:07:14.560 --> 00:07:15.079 Fascinating. 144 00:07:15.120 --> 00:07:18.519 So when you mentioned earlier, the fire like a pro 145 00:07:18.639 --> 00:07:20.480 v is a multi piece ball? 146 00:07:20.519 --> 00:07:20.879 Correct? 147 00:07:21.199 --> 00:07:23.759 Okay, how many pieces? 148 00:07:23.920 --> 00:07:26.759 And how does that compare the fire compared to the 149 00:07:26.800 --> 00:07:29.759 earth on the amount of pieces and what makes it 150 00:07:29.839 --> 00:07:31.279 different other than the name. 151 00:07:32.600 --> 00:07:33.639 It's a three piece ball. 152 00:07:34.160 --> 00:07:36.000 And so you've got a core, you've got a mantle, 153 00:07:36.040 --> 00:07:40.079 and you've got a earthing cover around the outside. And 154 00:07:40.160 --> 00:07:43.519 so if you look at golf ball construction in general, 155 00:07:44.160 --> 00:07:47.519 the thing that makes a golf ball fly really is 156 00:07:47.680 --> 00:07:50.439 it's bounce that you get and that's where the rubber 157 00:07:50.439 --> 00:07:54.000 comes in and then you have a cover. If you 158 00:07:54.120 --> 00:07:56.959 just had a rubber golf ball, it would bounce really well, 159 00:07:57.439 --> 00:08:01.199 but it would tend to explode over time because rubber 160 00:08:01.240 --> 00:08:04.959 golf balls couldn't maintain just the hitting of the golf clubs, 161 00:08:05.519 --> 00:08:09.519 and you also have so the cover essentially keeps the 162 00:08:09.600 --> 00:08:13.879 rubber ball together and then you have the dimples that 163 00:08:13.959 --> 00:08:16.600 allow for aerodynamics and allows the ball to spin and 164 00:08:16.720 --> 00:08:19.800 get lyft and drag and all that fun stuff. And 165 00:08:19.879 --> 00:08:22.240 so when you look at the construction of golf ball, 166 00:08:22.279 --> 00:08:24.920 golf balls used to be constructed, I mean you've had 167 00:08:25.120 --> 00:08:27.839 there's golf balls out there with metal course, pure metal 168 00:08:27.879 --> 00:08:30.920 course that have no bounce, and it's all about a 169 00:08:30.959 --> 00:08:34.759 different concept. You have golf balls that are wound and 170 00:08:34.799 --> 00:08:37.639 that was with you know, the old the old ballata 171 00:08:37.679 --> 00:08:40.759 balls where it was just round rubber bands. The problem 172 00:08:40.799 --> 00:08:44.519 is they weren't consistent in their whining and so solid 173 00:08:44.519 --> 00:08:47.559 core golf ball technology is really what's changed over the 174 00:08:47.639 --> 00:08:51.320 over the last few decades to really make a consistent 175 00:08:52.120 --> 00:08:55.159 performing ball. And then the covers are more about the 176 00:08:55.240 --> 00:08:57.039 feel and the spin. 177 00:08:57.600 --> 00:09:00.559 Okay, and that that is really the different creator that 178 00:09:00.600 --> 00:09:02.200 the consumer would recognize. 179 00:09:02.240 --> 00:09:04.120 So if you look at the you know, so if 180 00:09:04.120 --> 00:09:04.759 you look at what. 181 00:09:06.600 --> 00:09:09.879 The prov one did, it was it was pretty amazing 182 00:09:09.919 --> 00:09:13.279 that you know, over and I don't know the exact date, 183 00:09:13.360 --> 00:09:15.480 but you know, from the late nineties to the early 184 00:09:15.519 --> 00:09:19.000 two thousands, the prov one came on the market and 185 00:09:19.039 --> 00:09:23.120 just made a huge splash because the problem that you 186 00:09:23.200 --> 00:09:30.600 had prior to is you could choose feel, and you 187 00:09:30.600 --> 00:09:35.720 could choose peel, or you could choose distance. Couldn't really 188 00:09:35.799 --> 00:09:38.840 choose or. And and also with phil you could not 189 00:09:39.000 --> 00:09:45.200 get durability. So you could get distance and durability or feel, 190 00:09:45.480 --> 00:09:48.720 which do you want. Well, the pro players they wanted 191 00:09:48.799 --> 00:09:52.639 feel absolutely, and so they didn't care about durability because 192 00:09:52.639 --> 00:09:54.919 they could replace their ball and they were getting paid 193 00:09:54.960 --> 00:09:56.840 to play those balls, so it didn't matter. But you 194 00:09:56.919 --> 00:09:59.159 go out and play a ballota the ball last one 195 00:09:59.159 --> 00:10:02.279 hole or one shot before, it's oblong, so you have 196 00:10:02.360 --> 00:10:05.559 no durability on that and you shred the cover and 197 00:10:05.639 --> 00:10:09.879 so and so what happened is you had a multipiece 198 00:10:09.879 --> 00:10:12.519 ball that gave you the durability of. 199 00:10:14.840 --> 00:10:15.399 A Serlin. 200 00:10:15.480 --> 00:10:18.000 So Serlin was how most play off balls were made before, 201 00:10:18.279 --> 00:10:20.759 and so you had to get it more. To get 202 00:10:20.759 --> 00:10:23.759 it a better feel, you'd have to make a softer serlin. 203 00:10:24.440 --> 00:10:28.799 So with the softer serlin, the softer got, the more 204 00:10:28.799 --> 00:10:31.679 it would get shredded with your iron shots. And so 205 00:10:32.759 --> 00:10:35.600 with that softer surlin, like I said, it's a question 206 00:10:35.679 --> 00:10:39.399 between feel and durability, and so what the multipiece balls 207 00:10:39.440 --> 00:10:41.799 gave us, they gave us the durability of a hard ball, 208 00:10:42.440 --> 00:10:45.600 yet the strong year thing cover that was also very 209 00:10:45.759 --> 00:10:48.759 pliable and it could it could last. And so that 210 00:10:48.879 --> 00:10:51.720 really changed the golf world. And the probably one was 211 00:10:51.759 --> 00:10:53.720 one of the first that came out and really marketed 212 00:10:53.759 --> 00:10:55.799 that and just that's where they shot to the market 213 00:10:55.799 --> 00:10:59.879 because they provided a pro type ball that wouldn't destroy 214 00:11:00.080 --> 00:11:01.399 in two seconds. 215 00:11:01.600 --> 00:11:02.960 And if we're lucky enough to. 216 00:11:04.480 --> 00:11:06.919 Play around without losing a ball and then go out 217 00:11:06.919 --> 00:11:10.559 and play another, hopefully another round without losing eat how 218 00:11:11.120 --> 00:11:15.320 planned obsolescence is critical in golf ball manufacturing. 219 00:11:15.960 --> 00:11:18.799 How long should a golf ball last? 220 00:11:18.919 --> 00:11:21.360 And I guess it's different for you know, for every 221 00:11:21.639 --> 00:11:25.279 every ball that you manufacture, right, And I know it's like, oh, 222 00:11:25.360 --> 00:11:26.559 it depends on the player. 223 00:11:26.600 --> 00:11:28.799 Well, well, the only way to really find out is 224 00:11:28.799 --> 00:11:31.600 if you stick it in a cannon and hit the 225 00:11:31.600 --> 00:11:34.120 balls in a golf ball cannon. And that's just a 226 00:11:34.200 --> 00:11:36.879 machine that whacks golf balls into a wall all day long. 227 00:11:37.799 --> 00:11:41.960 Every golf ball eventually will split apart and break. I 228 00:11:42.320 --> 00:11:45.639 read a stat the other day that I believe a 229 00:11:45.679 --> 00:11:48.240 golf ball lasts The average golf. 230 00:11:48.000 --> 00:11:52.919 Ball lasts about three holes. Wow, till it's lost. Yeah, exactly. 231 00:11:53.000 --> 00:11:56.080 So for the regular player, it's not ever an issue 232 00:11:56.159 --> 00:11:59.960 of how long the golf But it was so bad 233 00:12:00.080 --> 00:12:05.080 add previous to the late nineties that your golf balls 234 00:12:05.080 --> 00:12:06.960 would get out of sorts and you would shred it. 235 00:12:07.039 --> 00:12:11.240 So one good shot or one cart path, your ball's toast. 236 00:12:11.759 --> 00:12:15.120 Now golf balls are a lot stronger because of that technology, 237 00:12:15.159 --> 00:12:16.600 and so you can you can have the best of 238 00:12:16.600 --> 00:12:19.240 both worlds now. So that's more just on general golf 239 00:12:19.240 --> 00:12:23.240 ball construction. So we use those same those same principles 240 00:12:23.240 --> 00:12:25.799 of golf ball construction. We just use some different materials 241 00:12:25.799 --> 00:12:30.200 and maintain the integrity of a high performance golf ball 242 00:12:30.399 --> 00:12:33.159 while replacing some of those materials that are less harmful 243 00:12:33.960 --> 00:12:37.759 or that are more harmful. Wow, you asked, you asked 244 00:12:37.759 --> 00:12:40.360 technical questions. I don't technical answers. 245 00:12:40.440 --> 00:12:43.039 No, no, no, no, And I appreciate that. I appreciate it 246 00:12:43.159 --> 00:12:43.639 very much. 247 00:12:44.080 --> 00:12:48.159 So because I'm not an engineer, right right, I have 248 00:12:48.279 --> 00:12:49.759 So do you have partners that are that? 249 00:12:49.960 --> 00:12:52.360 Do you? And that's what a good manager does. 250 00:12:58.360 --> 00:13:02.720 So do you have a differences in your dimple pattern 251 00:13:02.799 --> 00:13:07.039 or anything else that would also differentiate your ball against them. 252 00:13:07.240 --> 00:13:11.000 All of our golf balls have different dimple patterns. If 253 00:13:11.039 --> 00:13:12.480 you look out there, a lot of the golf ball 254 00:13:12.519 --> 00:13:17.080 patents in the world are patented for their dimple patterns, 255 00:13:18.240 --> 00:13:21.240 and some you know, say, hey, they have this dimple 256 00:13:21.279 --> 00:13:26.240 pattern that allows it to fly further, or this dimple 257 00:13:26.279 --> 00:13:33.200 pattern that allows it to get less spin. Here's what 258 00:13:33.279 --> 00:13:35.279 you need on a golf ball. You need to need 259 00:13:35.279 --> 00:13:38.759 a form dimple pattern. And so I'm not so much 260 00:13:38.799 --> 00:13:41.919 a you know, some of the industry doesn't like me 261 00:13:42.000 --> 00:13:46.440 because most of the changes in your. 262 00:13:46.320 --> 00:13:52.519 Golf ball are in your head and so curses I know. 263 00:13:54.000 --> 00:13:57.679 But most golfers in your golf ball companies have been 264 00:13:57.679 --> 00:14:01.320 preaching for years that when they make it tweak to something, 265 00:14:02.000 --> 00:14:05.720 that it's new and improved, when in reality, what it 266 00:14:05.759 --> 00:14:08.480 means is I need to sell a new model next year, 267 00:14:09.399 --> 00:14:14.559 and so manufacturers. So there have been some significant changes 268 00:14:14.639 --> 00:14:20.879 in technology. The most significant in our in my industry experience, 269 00:14:20.879 --> 00:14:23.440 has been when we went to solid core technology and 270 00:14:23.519 --> 00:14:28.360 multi multi layer balls. But there's a lot of good 271 00:14:28.440 --> 00:14:30.480 golf balls out there and there's not a big difference 272 00:14:30.519 --> 00:14:31.639 between them. 273 00:14:31.799 --> 00:14:36.320 Let's let's be real, and price points are very competitive. 274 00:14:35.799 --> 00:14:37.799 So price coints are competitive. So if you look at 275 00:14:37.840 --> 00:14:39.399 all the brands, so you really have. 276 00:14:39.279 --> 00:14:43.000 A unique differentiator in the sense that it's not harmful 277 00:14:43.240 --> 00:14:44.759 and if you want to crying. 278 00:14:44.879 --> 00:14:48.080 But it's going to perform as well or better than 279 00:14:48.120 --> 00:14:52.600 anything else in their category. And that's because the technology 280 00:14:52.639 --> 00:14:55.600 is out there that most balls in that category are 281 00:14:55.879 --> 00:14:57.399 fairly similar in their performance. 282 00:14:57.480 --> 00:15:01.840 When you say uniform dimple pattern, does that mean that 283 00:15:02.440 --> 00:15:04.799 every dimple should be exactly the same because. 284 00:15:05.519 --> 00:15:07.039 It has to have a uniform pattern. 285 00:15:07.519 --> 00:15:10.679 So if it has a small, big, little, it's got 286 00:15:10.720 --> 00:15:12.720 to be a small, big, little all around in the 287 00:15:12.759 --> 00:15:16.200 same pattern. I mean, there's ball out there that has 288 00:15:17.360 --> 00:15:19.960 shallow dimples on one side and deep dimples on the other, 289 00:15:20.440 --> 00:15:24.799 and that it's non conforming because of that, and and 290 00:15:24.840 --> 00:15:28.720 they toubt that it that it will decrease your slice 291 00:15:28.759 --> 00:15:32.759 because of it actually true, but it's not conforming. And 292 00:15:32.799 --> 00:15:35.120 so that's the that's the thing that they fight, is 293 00:15:35.240 --> 00:15:37.320 they want people to play a non conforming ball. We 294 00:15:37.440 --> 00:15:40.080 decided that we wanted the balls to conform. And so 295 00:15:40.720 --> 00:15:43.639 you know things that non conforming golf ball companies have 296 00:15:43.720 --> 00:15:47.759 done is they've made their dimple pattern not uniform, or 297 00:15:47.799 --> 00:15:51.120 they've made their balls heavier, or they've made their balls smaller, 298 00:15:51.200 --> 00:15:53.840 all of which affect the performance of golf balls. Because 299 00:15:53.840 --> 00:15:55.919 if you if you were able to make somebody makes 300 00:15:55.960 --> 00:16:00.840 a smaller golf ball in the past, but they're not 301 00:16:00.919 --> 00:16:04.679 legal to play with the actual rules. You can make 302 00:16:04.679 --> 00:16:06.240 a golf ball as big as you want and it 303 00:16:06.279 --> 00:16:09.879 will conform. And so if you look at and we 304 00:16:10.000 --> 00:16:13.639 found this I think it was the top Flight XL 305 00:16:13.720 --> 00:16:16.759 three thousand, we were doing some printing and packaging on 306 00:16:16.799 --> 00:16:20.440 golf balls and they weren't fitting in the aftermarket packages 307 00:16:20.440 --> 00:16:21.960 that we were using, and we looked at them and 308 00:16:21.960 --> 00:16:25.159 compared them. They're actually a larger ball than your typical 309 00:16:25.360 --> 00:16:28.919 golf ball. I believe that's the I believe that's the brand. 310 00:16:28.919 --> 00:16:31.080 But you can look at that. Golf balls can actually 311 00:16:31.159 --> 00:16:34.320 be as big as you want them to be. They 312 00:16:34.399 --> 00:16:37.639 just can't be any smaller than I think it's one 313 00:16:37.639 --> 00:16:41.519 point six ' eight inches or something like that. And 314 00:16:41.600 --> 00:16:45.279 so that's so most golf balls are one size because 315 00:16:45.320 --> 00:16:48.960 that's as small as they can legally make them. But 316 00:16:49.399 --> 00:16:52.000 I remember in high school there were these cheaterballs. I 317 00:16:52.039 --> 00:16:55.720 think they were what was it. It was Caman Golf 318 00:16:55.759 --> 00:16:57.600 or someone. They made balls that were a little bit 319 00:16:57.639 --> 00:17:00.480 smaller so they could go further. You can make a 320 00:17:00.480 --> 00:17:02.919 golf ball, so if you make a smaller, heavier golf ball, 321 00:17:03.080 --> 00:17:03.519 it's going to. 322 00:17:03.559 --> 00:17:04.359 Fly a lot further. 323 00:17:05.039 --> 00:17:08.480 You just can't legally play with it. 324 00:17:07.559 --> 00:17:10.000 And that sposed to me exactly. 325 00:17:11.640 --> 00:17:13.119 So there's there's a big market out there. 326 00:17:13.160 --> 00:17:15.519 I mean, you know, you look at golf, and golf 327 00:17:15.519 --> 00:17:20.400 as an industry is changing, and a lot of it 328 00:17:20.440 --> 00:17:25.519 is due to sports in general. I look, I look 329 00:17:25.559 --> 00:17:28.880 at sports nowadays. When I was growing up, we just 330 00:17:28.920 --> 00:17:31.000 played all the sports. We had fun time at it. 331 00:17:31.119 --> 00:17:33.920 We enjoyed it, and it was a fun thing. Now 332 00:17:33.920 --> 00:17:37.240 it seems like everything is just specialized. It's like you're 333 00:17:37.279 --> 00:17:38.799 going to be a golfer, so let's put you through 334 00:17:38.839 --> 00:17:42.799 this training regimen and you're going to beat balls since 335 00:17:42.839 --> 00:17:44.240 when you're five years old, and you're. 336 00:17:44.079 --> 00:17:45.599 Going to become When we were growing up, it was 337 00:17:45.640 --> 00:17:48.559 exactly what it was. The Soviet gymnastics team. 338 00:17:48.640 --> 00:17:52.039 Seriously, that's that's what almost every sport is like now. 339 00:17:52.759 --> 00:17:55.680 And yeah, they led better school for these twelve. 340 00:17:55.519 --> 00:17:57.640 Year olds exactly because they you know, I want to 341 00:17:57.640 --> 00:18:00.799 be a professional golfer and to do to actually succeed. 342 00:18:00.880 --> 00:18:02.960 Now you pretty much have to go. If you want 343 00:18:03.000 --> 00:18:05.240 to succeed at the top level, you pretty much have 344 00:18:05.359 --> 00:18:09.200 to be in that that system when you're young, simply 345 00:18:09.200 --> 00:18:12.799 because in any sport they're so specialized and you get 346 00:18:12.799 --> 00:18:15.640 so many hours of practice. Whereas when I grew up, 347 00:18:15.640 --> 00:18:17.880 I didn't have a chance because I just played everything 348 00:18:17.960 --> 00:18:20.680 and enjoyed it. And you know, but everyone wanted to 349 00:18:20.680 --> 00:18:24.640 be a professional athlete. And so now as you get 350 00:18:24.640 --> 00:18:27.400 older and you get past the professional athlete stage, you know, 351 00:18:27.440 --> 00:18:28.119 I gave that up. 352 00:18:28.559 --> 00:18:30.759 I gave up the dream of it. What five years ago. 353 00:18:32.000 --> 00:18:34.119 I recently heard it never happened, But I gave the 354 00:18:34.200 --> 00:18:35.279 dream up five years ago. 355 00:18:35.519 --> 00:18:37.839 So I have, like, I like to draw a line 356 00:18:37.839 --> 00:18:40.400 around my golf ball, right because I say, it gets 357 00:18:40.440 --> 00:18:42.880 me perpendicular when I'm teeing off and it allows me 358 00:18:42.920 --> 00:18:44.839 it gives me a line when I'm putting. So I 359 00:18:44.920 --> 00:18:47.480 use one of those go pro things that spins the 360 00:18:47.519 --> 00:18:49.599 ball real fast and I and I'm able to put 361 00:18:49.640 --> 00:18:52.759 the line on it. And supposedly it's a gyroscopic thing 362 00:18:52.799 --> 00:18:56.160 that gets the ball, so it's it's spinning, so it's 363 00:18:56.839 --> 00:18:58.799 on its core center? Right? 364 00:18:59.559 --> 00:19:02.079 Is that app I mean? Is that is that legit? 365 00:19:02.279 --> 00:19:05.960 I mean do ball? Are golf balls basically lopsided or 366 00:19:06.039 --> 00:19:06.559 something that. 367 00:19:06.680 --> 00:19:11.039 You know if you look at the injection molding process 368 00:19:11.519 --> 00:19:12.440 and so there's. 369 00:19:12.359 --> 00:19:14.400 We've never talked about what does that mean. 370 00:19:15.200 --> 00:19:17.880 So if you look at when you when so a 371 00:19:18.000 --> 00:19:23.240 standard two piece golf ball, that's a serling covered golf ball. 372 00:19:23.400 --> 00:19:28.839 The rubber, rubber core, plastic cover cover. So you take 373 00:19:29.519 --> 00:19:31.880 it's one process to make the core. Then you have 374 00:19:31.920 --> 00:19:34.480 to take that core, put it in an injection molding, 375 00:19:34.559 --> 00:19:40.319 and then you inject plastic around that core. And yes, 376 00:19:40.400 --> 00:19:45.759 if you cut a golf ball open there the equipment 377 00:19:45.799 --> 00:19:49.759 that's used is accurate to a point. But there are 378 00:19:50.039 --> 00:19:52.599 and this is where you can get in and I said, 379 00:19:52.599 --> 00:19:56.559 most golf balls are fairly well made. There's manufacturing facilities 380 00:19:56.559 --> 00:19:59.279 that just make cheap product out there. And so if 381 00:19:59.279 --> 00:20:01.119 you look at some of that cheap product, if you 382 00:20:01.160 --> 00:20:03.319 cut a golf ball in half, you will see that 383 00:20:04.000 --> 00:20:07.559 the thickness of a of the plastic is thicker on 384 00:20:07.559 --> 00:20:09.480 one side and thinner on the other. That just means 385 00:20:09.519 --> 00:20:12.359 it was off center when that plastic was molded around it, 386 00:20:12.880 --> 00:20:17.039 and so you have that out there. For the most part, 387 00:20:18.119 --> 00:20:21.200 it's pretty good. And that any name brand golf ball 388 00:20:21.200 --> 00:20:24.519 you're gonna get, you're gonna get pretty good. 389 00:20:25.000 --> 00:20:28.720 So can it be off center? Yeah? Is it gonna 390 00:20:28.759 --> 00:20:29.400 matter to your game? 391 00:20:29.799 --> 00:20:34.039 No, I'm telling you that, I'm sorry, I'm breaking all 392 00:20:34.119 --> 00:20:36.640 the rules that I've done and going home. 393 00:20:36.839 --> 00:20:38.079 I'm not playing with you anymore. 394 00:20:38.119 --> 00:20:41.880 Well, and you know, Tiger Woods might be able to 395 00:20:41.920 --> 00:20:45.839 figure that out if he hit a number of them. 396 00:20:45.079 --> 00:20:48.640 Right in a row. He's sensitive enough to that. 397 00:20:49.039 --> 00:20:52.880 You and I No, no, I mean, and that's that's 398 00:20:52.920 --> 00:20:55.519 the industry we live in. I won't destroy your industry 399 00:20:55.559 --> 00:20:58.440 anymore because I love it. But a lot of the 400 00:20:58.480 --> 00:21:01.039 marketing that we have is is has been fed to 401 00:21:01.079 --> 00:21:03.000