1 00:00:00,880 --> 00:00:02,000 Speaker 1: For members only. 2 00:00:02,359 --> 00:00:05,080 Speaker 2: Golf Smarter number three hundred and eighty one, published on 3 00:00:05,160 --> 00:00:07,440 April twenty three, twenty thirteen. 4 00:00:07,639 --> 00:00:12,679 Speaker 3: Welcome to Golf Smarter Mulligans, your second chance to gain 5 00:00:12,720 --> 00:00:16,320 insight and advice from the best instructors featured on the 6 00:00:16,320 --> 00:00:22,320 Golf Smarter podcast. Great Golf Instruction Never gets Old. Our 7 00:00:22,440 --> 00:00:27,239 interview library features hundreds of hours of game improvement conversations 8 00:00:27,359 --> 00:00:31,239 like this that are no longer available in any podcast app. 9 00:00:31,000 --> 00:00:34,000 Speaker 4: To be honest, to preserve the integrity of the game, 10 00:00:34,200 --> 00:00:37,479 I totally understand limiting some of the distance measures. 11 00:00:37,600 --> 00:00:38,280 Speaker 5: Some of the things that. 12 00:00:38,240 --> 00:00:41,159 Speaker 4: We can do, we just don't do because it takes 13 00:00:41,159 --> 00:00:43,159 away the fun of the game of golf. If you 14 00:00:43,200 --> 00:00:45,240 have to hit it four hundred yards on a drive 15 00:00:45,399 --> 00:00:47,600 just to be competitive, then not many people are going 16 00:00:47,679 --> 00:00:49,640 to play golf. I like to go play golf now 17 00:00:49,719 --> 00:00:52,799 for fun, so I enjoy being outside, I enjoy the game, 18 00:00:52,840 --> 00:00:54,119 and I enjoy the people I'm with. 19 00:00:54,679 --> 00:00:56,600 Speaker 5: And to me, that's what this game's all about. 20 00:00:57,280 --> 00:01:00,000 Speaker 4: The industry as a whole is realizing that golf needs 21 00:01:00,200 --> 00:01:03,640 to be fun. If it's all about farther and bigger 22 00:01:04,040 --> 00:01:06,560 and more specialized, you're going to lose players, because we 23 00:01:06,640 --> 00:01:08,359 have a whole lot of other things we can do 24 00:01:08,400 --> 00:01:11,040 with our time. For golf to be successful and for 25 00:01:11,079 --> 00:01:14,319 it to be a long term physical activity that people 26 00:01:14,439 --> 00:01:16,879 enjoy in a fun game, it's got to be fun. 27 00:01:17,239 --> 00:01:19,159 And so there's going to be a lot more discussions 28 00:01:19,200 --> 00:01:23,000 about this anchoring. Putting is just the beginning of that rule. 29 00:01:23,000 --> 00:01:25,719 And there's a lot of different thoughts out there, and 30 00:01:25,959 --> 00:01:27,519 some I think are very very valid. 31 00:01:33,359 --> 00:01:36,599 Speaker 2: Should the USGA roll back the distances on golf balls 32 00:01:36,680 --> 00:01:37,680 with William. 33 00:01:37,319 --> 00:01:39,480 Speaker 5: Carry This is Golf Smarter. 34 00:01:41,159 --> 00:01:42,959 Speaker 1: Welcome back to Golf Smarter for members only. 35 00:01:43,000 --> 00:01:44,560 Speaker 5: William, thank you very much. 36 00:01:45,079 --> 00:01:46,120 Speaker 1: I am really glad that. 37 00:01:46,040 --> 00:01:48,400 Speaker 2: You were able to have enough time to allow me 38 00:01:48,760 --> 00:01:50,640 to crash your offices here. 39 00:01:50,680 --> 00:01:52,439 Speaker 4: Now we can get into the really fun stuff now 40 00:01:52,599 --> 00:01:54,079 for the members right exactly. 41 00:01:54,200 --> 00:01:58,239 Speaker 2: Now, these are the people that are the diehard, dedicated who. 42 00:01:58,079 --> 00:02:02,000 Speaker 1: I love so much. I love so much. 43 00:02:02,400 --> 00:02:05,640 Speaker 2: Actually, now that I'm here, we're we're in Scottsdale, actually 44 00:02:05,640 --> 00:02:08,719 in Mace, Arizona where Arizona State University. We're in the 45 00:02:08,719 --> 00:02:12,479 shadow of the stadium right here, and you guys just 46 00:02:12,520 --> 00:02:14,159 moved into these new offices. 47 00:02:14,199 --> 00:02:17,199 Speaker 4: Well we're in Tempe, and so like I said, right 48 00:02:17,199 --> 00:02:21,280 next to there's Arizona State Campus. We're actually in one 49 00:02:21,280 --> 00:02:24,599 of the greenest buildings in Arizona. It's a phenomenal place 50 00:02:24,639 --> 00:02:25,039 for us. 51 00:02:25,639 --> 00:02:27,080 Speaker 5: And so how. 52 00:02:27,039 --> 00:02:32,520 Speaker 2: Much obviously the peel you know again we talked earlier 53 00:02:32,560 --> 00:02:38,240 about walking the talk. Absolutely, that's great, But was there 54 00:02:38,520 --> 00:02:40,039 Is it difficult to get into this building? 55 00:02:40,199 --> 00:02:42,520 Speaker 4: Was it? Because the funny thing is when we when 56 00:02:42,560 --> 00:02:45,879 we decided to move billions, it's the Tempee Transportation Center. 57 00:02:45,919 --> 00:02:47,000 Speaker 5: You can look it up online. 58 00:02:47,960 --> 00:02:50,520 Speaker 4: This was a major project of love by the city 59 00:02:50,520 --> 00:02:53,120 of Tempe when they put in the light rail system 60 00:02:53,360 --> 00:02:56,599 and when we were looking to find a headquarters for 61 00:02:56,639 --> 00:03:00,240 Dixon Golf once we'd outgrown the manufacturing facility area. Yeah, 62 00:03:01,039 --> 00:03:03,240 we went to the city and said, hey, we're looking 63 00:03:03,319 --> 00:03:04,280 for a place to go. 64 00:03:04,319 --> 00:03:05,360 Speaker 5: We went to a number of cities. 65 00:03:05,400 --> 00:03:07,439 Speaker 4: We went to Scottsdee, we went to Masa, we went 66 00:03:07,479 --> 00:03:12,199 to Tempe, and Tempe said, oh, we want an eco 67 00:03:12,240 --> 00:03:15,719 friendly tenant in this fabulous eco friendly building that we built, 68 00:03:16,000 --> 00:03:18,639 and they showed it to us and we're like, this 69 00:03:18,840 --> 00:03:20,840 is perfect for us, this is where we want to be. 70 00:03:20,879 --> 00:03:24,439 And so it was really a great match made in Tempe. 71 00:03:24,479 --> 00:03:26,439 Speaker 5: I guess but the city's been great. 72 00:03:26,479 --> 00:03:28,960 Speaker 4: So it's it's kind of a public private partnership that 73 00:03:28,960 --> 00:03:31,199 we've developed with them, and it's it's been fabulous. 74 00:03:31,360 --> 00:03:33,639 Speaker 1: Great, Well, let's get to this because I have a 75 00:03:33,719 --> 00:03:34,280 round of golf. 76 00:03:34,319 --> 00:03:37,039 Speaker 5: With a golf you need to go golf. Yeah, exactly, 77 00:03:37,039 --> 00:03:38,560 that's why we play this game in the first place. 78 00:03:39,120 --> 00:03:40,879 Speaker 2: Exactly, that's why we do these interviews so we can 79 00:03:40,919 --> 00:03:45,360 go play these games. Tell me about the manufacturing process 80 00:03:45,400 --> 00:03:49,319 of a golf ball. Did you guys have to hire 81 00:03:49,360 --> 00:03:52,039 your own designers or because you've been making golf balls 82 00:03:52,039 --> 00:03:53,919 for so many people, you knew what went You really 83 00:03:53,960 --> 00:03:55,520 didn't have to design anything you need. 84 00:03:55,919 --> 00:03:57,599 Speaker 5: We actually went through a lot of. 85 00:03:59,000 --> 00:04:01,120 Speaker 4: The goal was to make eco friendly golf ball, so 86 00:04:01,159 --> 00:04:05,719 we tried a lot of different items and things, and 87 00:04:05,759 --> 00:04:09,120 we looked into you know, biodegradable and to see the 88 00:04:09,800 --> 00:04:11,919 main thing we had to look at is it couldn't 89 00:04:11,919 --> 00:04:16,399 affect our performance, because we knew that if we made 90 00:04:16,399 --> 00:04:21,240 a ball that was eco friendly but only performed seventy 91 00:04:21,240 --> 00:04:25,079 five percent dead water, then it's a gimmick. No one cares, right, 92 00:04:25,439 --> 00:04:28,720 I mean, people will people will be eco friendly doing 93 00:04:28,759 --> 00:04:33,360 something else and not golfing. Yeah, I don't need to worry. 94 00:04:33,519 --> 00:04:35,839 I want to score, you know, I want I want 95 00:04:35,839 --> 00:04:37,639 to hit the ball further. I want to score. And 96 00:04:37,720 --> 00:04:40,120 so our guiding principle on that was we wanted to 97 00:04:40,160 --> 00:04:45,199 be eco friendly, but it couldn't be it couldn't lack 98 00:04:45,319 --> 00:04:47,480 anything in performance. In fact, we wanted to make it 99 00:04:47,519 --> 00:04:50,000 perform better. But that was the first one. We had 100 00:04:50,040 --> 00:04:52,720 to make it so it wasn't cost prohibitive, and we 101 00:04:52,759 --> 00:04:55,279 had to make it so it wasn't so difficult to 102 00:04:55,319 --> 00:04:58,319 be greener eco friendly when you used it. And so 103 00:04:58,920 --> 00:05:02,279 we went through a period of different materials and we 104 00:05:02,360 --> 00:05:04,839 worked with you know, companies like DuPont and things like 105 00:05:04,839 --> 00:05:07,360 that to really try to find the right materials, and 106 00:05:07,399 --> 00:05:11,120 we tried a number of things with golf balls. You know, 107 00:05:11,199 --> 00:05:13,920 you'd asked about materials inside of a golf ball. When 108 00:05:13,959 --> 00:05:16,879 I first got into the manufacturing process of golf balls, 109 00:05:17,040 --> 00:05:21,240 I was shocked at how labor intensive it was. The 110 00:05:21,319 --> 00:05:23,759 number of machines that a golf ball has to go 111 00:05:23,800 --> 00:05:28,279 through to become a golf ball is pretty amazing. And 112 00:05:28,519 --> 00:05:31,439 you're I mean, you can probably go to see some 113 00:05:31,480 --> 00:05:36,439 of those how things are built exactly, but essentially the 114 00:05:36,480 --> 00:05:42,839 modern day golf ball is a rubber cored rubber. 115 00:05:43,079 --> 00:05:43,920 Speaker 5: A hard rubber core. 116 00:05:44,160 --> 00:05:48,160 Speaker 4: That rubber will have fillers in it, and that's where 117 00:05:48,160 --> 00:05:51,560 a lot of the bad stuff is because people put 118 00:05:51,560 --> 00:05:55,319 fillers in there for weight purposes. And so you have 119 00:05:55,360 --> 00:05:59,120 a rubber core and for the layman a plastic cover 120 00:05:59,720 --> 00:06:05,879 and whether that's you know, you're athane or serlin, that's 121 00:06:06,000 --> 00:06:09,120 essentially what golf balls are now. Rubber core, maybe a 122 00:06:09,120 --> 00:06:11,920 plastic mantle, depending on how many layers you have, if 123 00:06:11,920 --> 00:06:15,920 you want five layers or ten layers, little layers, but 124 00:06:16,040 --> 00:06:19,680 essentially you're dealing with rubber, plastic and metal and metal 125 00:06:19,680 --> 00:06:22,240 for the weight, and that's that's. 126 00:06:22,040 --> 00:06:23,680 Speaker 5: The inner living golf the metal part. 127 00:06:23,879 --> 00:06:26,519 Speaker 4: We took out the metal and we we used, like 128 00:06:26,560 --> 00:06:30,000 you said, heavy salts that that provided the same weight 129 00:06:30,600 --> 00:06:34,839 salt is salts. Yeah, okay, absolutely, they provided the same weight, 130 00:06:35,240 --> 00:06:39,959 same consistency, but weren't harmful for the environment. And so 131 00:06:40,839 --> 00:06:43,519 and in doing that, we also realized we need to 132 00:06:43,600 --> 00:06:46,639 make something at the end. So that's the beginning, it's 133 00:06:46,959 --> 00:06:49,240 the end where we can recycle those and and do 134 00:06:49,319 --> 00:06:51,680 that too. So when when a golf ball is recycled, 135 00:06:52,600 --> 00:06:55,199 it ends up being plastic and rubber, so we can 136 00:06:55,240 --> 00:06:57,160 grind that up and use it to do things like 137 00:06:57,240 --> 00:07:01,360 playground equipment or field turf, thing that plastic and rubber 138 00:07:01,360 --> 00:07:04,800 can be used for. And so that's the route we 139 00:07:04,879 --> 00:07:07,399 ended up going. But it took quite a while to 140 00:07:07,920 --> 00:07:11,319 come up with that because our options were unlimited on 141 00:07:11,399 --> 00:07:12,399 how we wanted to do it. 142 00:07:12,439 --> 00:07:13,720 Speaker 5: That's how we chose to do it. 143 00:07:14,560 --> 00:07:15,079 Speaker 1: Fascinating. 144 00:07:15,120 --> 00:07:18,519 Speaker 2: So when you mentioned earlier, the fire like a pro 145 00:07:18,639 --> 00:07:20,480 v is a multi piece ball? 146 00:07:20,519 --> 00:07:20,879 Speaker 5: Correct? 147 00:07:21,199 --> 00:07:23,759 Speaker 1: Okay, how many pieces? 148 00:07:23,920 --> 00:07:26,759 Speaker 2: And how does that compare the fire compared to the 149 00:07:26,800 --> 00:07:29,759 earth on the amount of pieces and what makes it 150 00:07:29,839 --> 00:07:31,279 different other than the name. 151 00:07:32,600 --> 00:07:33,639 Speaker 5: It's a three piece ball. 152 00:07:34,160 --> 00:07:36,000 Speaker 4: And so you've got a core, you've got a mantle, 153 00:07:36,040 --> 00:07:40,079 and you've got a earthing cover around the outside. And 154 00:07:40,160 --> 00:07:43,519 so if you look at golf ball construction in general, 155 00:07:44,160 --> 00:07:47,519 the thing that makes a golf ball fly really is 156 00:07:47,680 --> 00:07:50,439 it's bounce that you get and that's where the rubber 157 00:07:50,439 --> 00:07:54,000 comes in and then you have a cover. If you 158 00:07:54,120 --> 00:07:56,959 just had a rubber golf ball, it would bounce really well, 159 00:07:57,439 --> 00:08:01,199 but it would tend to explode over time because rubber 160 00:08:01,240 --> 00:08:04,959 golf balls couldn't maintain just the hitting of the golf clubs, 161 00:08:05,519 --> 00:08:09,519 and you also have so the cover essentially keeps the 162 00:08:09,600 --> 00:08:13,879 rubber ball together and then you have the dimples that 163 00:08:13,959 --> 00:08:16,600 allow for aerodynamics and allows the ball to spin and 164 00:08:16,720 --> 00:08:19,800 get lyft and drag and all that fun stuff. And 165 00:08:19,879 --> 00:08:22,240 so when you look at the construction of golf ball, 166 00:08:22,279 --> 00:08:24,920 golf balls used to be constructed, I mean you've had 167 00:08:25,120 --> 00:08:27,839 there's golf balls out there with metal course, pure metal 168 00:08:27,879 --> 00:08:30,920 course that have no bounce, and it's all about a 169 00:08:30,959 --> 00:08:34,759 different concept. You have golf balls that are wound and 170 00:08:34,799 --> 00:08:37,639 that was with you know, the old the old ballata 171 00:08:37,679 --> 00:08:40,759 balls where it was just round rubber bands. The problem 172 00:08:40,799 --> 00:08:44,519 is they weren't consistent in their whining and so solid 173 00:08:44,519 --> 00:08:47,559 core golf ball technology is really what's changed over the 174 00:08:47,639 --> 00:08:51,320 over the last few decades to really make a consistent 175 00:08:52,120 --> 00:08:55,159 performing ball. And then the covers are more about the 176 00:08:55,240 --> 00:08:57,039 feel and the spin. 177 00:08:57,600 --> 00:09:00,559 Speaker 2: Okay, and that that is really the different creator that 178 00:09:00,600 --> 00:09:02,200 the consumer would recognize. 179 00:09:02,240 --> 00:09:04,120 Speaker 5: So if you look at the you know, so if 180 00:09:04,120 --> 00:09:04,759 you look at what. 181 00:09:06,600 --> 00:09:09,879 Speaker 4: The prov one did, it was it was pretty amazing 182 00:09:09,919 --> 00:09:13,279 that you know, over and I don't know the exact date, 183 00:09:13,360 --> 00:09:15,480 but you know, from the late nineties to the early 184 00:09:15,519 --> 00:09:19,000 two thousands, the prov one came on the market and 185 00:09:19,039 --> 00:09:23,120 just made a huge splash because the problem that you 186 00:09:23,200 --> 00:09:30,600 had prior to is you could choose feel, and you 187 00:09:30,600 --> 00:09:35,720 could choose peel, or you could choose distance. Couldn't really 188 00:09:35,799 --> 00:09:38,840 choose or. And and also with phil you could not 189 00:09:39,000 --> 00:09:45,200 get durability. So you could get distance and durability or feel, 190 00:09:45,480 --> 00:09:48,720 which do you want. Well, the pro players they wanted 191 00:09:48,799 --> 00:09:52,639 feel absolutely, and so they didn't care about durability because 192 00:09:52,639 --> 00:09:54,919 they could replace their ball and they were getting paid 193 00:09:54,960 --> 00:09:56,840 to play those balls, so it didn't matter. But you 194 00:09:56,919 --> 00:09:59,159 go out and play a ballota the ball last one 195 00:09:59,159 --> 00:10:02,279 hole or one shot before, it's oblong, so you have 196 00:10:02,360 --> 00:10:05,559 no durability on that and you shred the cover and 197 00:10:05,639 --> 00:10:09,879 so and so what happened is you had a multipiece 198 00:10:09,879 --> 00:10:12,519 ball that gave you the durability of. 199 00:10:14,840 --> 00:10:15,399 Speaker 5: A Serlin. 200 00:10:15,480 --> 00:10:18,000 Speaker 4: So Serlin was how most play off balls were made before, 201 00:10:18,279 --> 00:10:20,759 and so you had to get it more. To get 202 00:10:20,759 --> 00:10:23,759 it a better feel, you'd have to make a softer serlin. 203 00:10:24,440 --> 00:10:28,799 So with the softer serlin, the softer got, the more 204 00:10:28,799 --> 00:10:31,679 it would get shredded with your iron shots. And so 205 00:10:32,759 --> 00:10:35,600 with that softer surlin, like I said, it's a question 206 00:10:35,679 --> 00:10:39,399 between feel and durability, and so what the multipiece balls 207 00:10:39,440 --> 00:10:41,799 gave us, they gave us the durability of a hard ball, 208 00:10:42,440 --> 00:10:45,600 yet the strong year thing cover that was also very 209 00:10:45,759 --> 00:10:48,759 pliable and it could it could last. And so that 210 00:10:48,879 --> 00:10:51,720 really changed the golf world. And the probably one was 211 00:10:51,759 --> 00:10:53,720 one of the first that came out and really marketed 212 00:10:53,759 --> 00:10:55,799 that and just that's where they shot to the market 213 00:10:55,799 --> 00:10:59,879 because they provided a pro type ball that wouldn't destroy 214 00:11:00,080 --> 00:11:01,399 in two seconds. 215 00:11:01,600 --> 00:11:02,960 Speaker 1: And if we're lucky enough to. 216 00:11:04,480 --> 00:11:06,919 Speaker 2: Play around without losing a ball and then go out 217 00:11:06,919 --> 00:11:10,559 and play another, hopefully another round without losing eat how 218 00:11:11,120 --> 00:11:15,320 planned obsolescence is critical in golf ball manufacturing. 219 00:11:15,960 --> 00:11:18,799 Speaker 1: How long should a golf ball last? 220 00:11:18,919 --> 00:11:21,360 Speaker 2: And I guess it's different for you know, for every 221 00:11:21,639 --> 00:11:25,279 every ball that you manufacture, right, And I know it's like, oh, 222 00:11:25,360 --> 00:11:26,559 it depends on the player. 223 00:11:26,600 --> 00:11:28,799 Speaker 4: Well, well, the only way to really find out is 224 00:11:28,799 --> 00:11:31,600 if you stick it in a cannon and hit the 225 00:11:31,600 --> 00:11:34,120 balls in a golf ball cannon. And that's just a 226 00:11:34,200 --> 00:11:36,879 machine that whacks golf balls into a wall all day long. 227 00:11:37,799 --> 00:11:41,960 Every golf ball eventually will split apart and break. I 228 00:11:42,320 --> 00:11:45,639 read a stat the other day that I believe a 229 00:11:45,679 --> 00:11:48,240 golf ball lasts The average golf. 230 00:11:48,000 --> 00:11:52,919 Speaker 5: Ball lasts about three holes. Wow, till it's lost. Yeah, exactly. 231 00:11:53,000 --> 00:11:56,080 Speaker 4: So for the regular player, it's not ever an issue 232 00:11:56,159 --> 00:11:59,960 of how long the golf But it was so bad 233 00:12:00,080 --> 00:12:05,080 add previous to the late nineties that your golf balls 234 00:12:05,080 --> 00:12:06,960 would get out of sorts and you would shred it. 235 00:12:07,039 --> 00:12:11,240 So one good shot or one cart path, your ball's toast. 236 00:12:11,759 --> 00:12:15,120 Now golf balls are a lot stronger because of that technology, 237 00:12:15,159 --> 00:12:16,600 and so you can you can have the best of 238 00:12:16,600 --> 00:12:19,240 both worlds now. So that's more just on general golf 239 00:12:19,240 --> 00:12:23,240 ball construction. So we use those same those same principles 240 00:12:23,240 --> 00:12:25,799 of golf ball construction. We just use some different materials 241 00:12:25,799 --> 00:12:30,200 and maintain the integrity of a high performance golf ball 242 00:12:30,399 --> 00:12:33,159 while replacing some of those materials that are less harmful 243 00:12:33,960 --> 00:12:37,759 or that are more harmful. Wow, you asked, you asked 244 00:12:37,759 --> 00:12:40,360 technical questions. I don't technical answers. 245 00:12:40,440 --> 00:12:43,039 Speaker 1: No, no, no, no, And I appreciate that. I appreciate it 246 00:12:43,159 --> 00:12:43,639 very much. 247 00:12:44,080 --> 00:12:48,159 Speaker 4: So because I'm not an engineer, right right, I have 248 00:12:48,279 --> 00:12:49,759 So do you have partners that are that? 249 00:12:49,960 --> 00:12:52,360 Speaker 1: Do you? And that's what a good manager does. 250 00:12:58,360 --> 00:13:02,720 Speaker 2: So do you have a differences in your dimple pattern 251 00:13:02,799 --> 00:13:07,039 or anything else that would also differentiate your ball against them. 252 00:13:07,240 --> 00:13:11,000 Speaker 4: All of our golf balls have different dimple patterns. If 253 00:13:11,039 --> 00:13:12,480 you look out there, a lot of the golf ball 254 00:13:12,519 --> 00:13:17,080 patents in the world are patented for their dimple patterns, 255 00:13:18,240 --> 00:13:21,240 and some you know, say, hey, they have this dimple 256 00:13:21,279 --> 00:13:26,240 pattern that allows it to fly further, or this dimple 257 00:13:26,279 --> 00:13:33,200 pattern that allows it to get less spin. Here's what 258 00:13:33,279 --> 00:13:35,279 you need on a golf ball. You need to need 259 00:13:35,279 --> 00:13:38,759 a form dimple pattern. And so I'm not so much 260 00:13:38,799 --> 00:13:41,919 a you know, some of the industry doesn't like me 261 00:13:42,000 --> 00:13:46,440 because most of the changes in your. 262 00:13:46,320 --> 00:13:52,519 Speaker 5: Golf ball are in your head and so curses I know. 263 00:13:54,000 --> 00:13:57,679 Speaker 4: But most golfers in your golf ball companies have been 264 00:13:57,679 --> 00:14:01,320 preaching for years that when they make it tweak to something, 265 00:14:02,000 --> 00:14:05,720 that it's new and improved, when in reality, what it 266 00:14:05,759 --> 00:14:08,480 means is I need to sell a new model next year, 267 00:14:09,399 --> 00:14:14,559 and so manufacturers. So there have been some significant changes 268 00:14:14,639 --> 00:14:20,879 in technology. The most significant in our in my industry experience, 269 00:14:20,879 --> 00:14:23,440 has been when we went to solid core technology and 270 00:14:23,519 --> 00:14:28,360 multi multi layer balls. But there's a lot of good 271 00:14:28,440 --> 00:14:30,480 golf balls out there and there's not a big difference 272 00:14:30,519 --> 00:14:31,639 between them. 273 00:14:31,799 --> 00:14:36,320 Speaker 2: Let's let's be real, and price points are very competitive. 274 00:14:35,799 --> 00:14:37,799 Speaker 5: So price coints are competitive. So if you look at 275 00:14:37,840 --> 00:14:39,399 all the brands, so you really have. 276 00:14:39,279 --> 00:14:43,000 Speaker 2: A unique differentiator in the sense that it's not harmful 277 00:14:43,240 --> 00:14:44,759 and if you want to crying. 278 00:14:44,879 --> 00:14:48,080 Speaker 4: But it's going to perform as well or better than 279 00:14:48,120 --> 00:14:52,600 anything else in their category. And that's because the technology 280 00:14:52,639 --> 00:14:55,600 is out there that most balls in that category are 281 00:14:55,879 --> 00:14:57,399 fairly similar in their performance. 282 00:14:57,480 --> 00:15:01,840 Speaker 2: When you say uniform dimple pattern, does that mean that 283 00:15:02,440 --> 00:15:04,799 every dimple should be exactly the same because. 284 00:15:05,519 --> 00:15:07,039 Speaker 5: It has to have a uniform pattern. 285 00:15:07,519 --> 00:15:10,679 Speaker 4: So if it has a small, big, little, it's got 286 00:15:10,720 --> 00:15:12,720 to be a small, big, little all around in the 287 00:15:12,759 --> 00:15:16,200 same pattern. I mean, there's ball out there that has 288 00:15:17,360 --> 00:15:19,960 shallow dimples on one side and deep dimples on the other, 289 00:15:20,440 --> 00:15:24,799 and that it's non conforming because of that, and and 290 00:15:24,840 --> 00:15:28,720 they toubt that it that it will decrease your slice 291 00:15:28,759 --> 00:15:32,759 because of it actually true, but it's not conforming. And 292 00:15:32,799 --> 00:15:35,120 so that's the that's the thing that they fight, is 293 00:15:35,240 --> 00:15:37,320 they want people to play a non conforming ball. We 294 00:15:37,440 --> 00:15:40,080 decided that we wanted the balls to conform. And so 295 00:15:40,720 --> 00:15:43,639 you know things that non conforming golf ball companies have 296 00:15:43,720 --> 00:15:47,759 done is they've made their dimple pattern not uniform, or 297 00:15:47,799 --> 00:15:51,120 they've made their balls heavier, or they've made their balls smaller, 298 00:15:51,200 --> 00:15:53,840 all of which affect the performance of golf balls. Because 299 00:15:53,840 --> 00:15:55,919 if you if you were able to make somebody makes 300 00:15:55,960 --> 00:16:00,840 a smaller golf ball in the past, but they're not 301 00:16:00,919 --> 00:16:04,679 legal to play with the actual rules. You can make 302 00:16:04,679 --> 00:16:06,240 a golf ball as big as you want and it 303 00:16:06,279 --> 00:16:09,879 will conform. And so if you look at and we 304 00:16:10,000 --> 00:16:13,639 found this I think it was the top Flight XL 305 00:16:13,720 --> 00:16:16,759 three thousand, we were doing some printing and packaging on 306 00:16:16,799 --> 00:16:20,440 golf balls and they weren't fitting in the aftermarket packages 307 00:16:20,440 --> 00:16:21,960 that we were using, and we looked at them and 308 00:16:21,960 --> 00:16:25,159 compared them. They're actually a larger ball than your typical 309 00:16:25,360 --> 00:16:28,919 golf ball. I believe that's the I believe that's the brand. 310 00:16:28,919 --> 00:16:31,080 But you can look at that. Golf balls can actually 311 00:16:31,159 --> 00:16:34,320 be as big as you want them to be. They 312 00:16:34,399 --> 00:16:37,639 just can't be any smaller than I think it's one 313 00:16:37,639 --> 00:16:41,519 point six ' eight inches or something like that. And 314 00:16:41,600 --> 00:16:45,279 so that's so most golf balls are one size because 315 00:16:45,320 --> 00:16:48,960 that's as small as they can legally make them. But 316 00:16:49,399 --> 00:16:52,000 I remember in high school there were these cheaterballs. I 317 00:16:52,039 --> 00:16:55,720 think they were what was it. It was Caman Golf 318 00:16:55,759 --> 00:16:57,600 or someone. They made balls that were a little bit 319 00:16:57,639 --> 00:17:00,480 smaller so they could go further. You can make a 320 00:17:00,480 --> 00:17:02,919 golf ball, so if you make a smaller, heavier golf ball, 321 00:17:03,080 --> 00:17:03,519 it's going to. 322 00:17:03,559 --> 00:17:04,359 Speaker 5: Fly a lot further. 323 00:17:05,039 --> 00:17:08,480 Speaker 4: You just can't legally play with it. 324 00:17:07,559 --> 00:17:10,000 Speaker 1: And that sposed to me exactly. 325 00:17:11,640 --> 00:17:13,119 Speaker 5: So there's there's a big market out there. 326 00:17:13,160 --> 00:17:15,519 Speaker 4: I mean, you know, you look at golf, and golf 327 00:17:15,519 --> 00:17:20,400 as an industry is changing, and a lot of it 328 00:17:20,440 --> 00:17:25,519 is due to sports in general. I look, I look 329 00:17:25,559 --> 00:17:28,880 at sports nowadays. When I was growing up, we just 330 00:17:28,920 --> 00:17:31,000 played all the sports. We had fun time at it. 331 00:17:31,119 --> 00:17:33,920 We enjoyed it, and it was a fun thing. Now 332 00:17:33,920 --> 00:17:37,240 it seems like everything is just specialized. It's like you're 333 00:17:37,279 --> 00:17:38,799 going to be a golfer, so let's put you through 334 00:17:38,839 --> 00:17:42,799 this training regimen and you're going to beat balls since 335 00:17:42,839 --> 00:17:44,240 when you're five years old, and you're. 336 00:17:44,079 --> 00:17:45,599 Speaker 2: Going to become When we were growing up, it was 337 00:17:45,640 --> 00:17:48,559 exactly what it was. The Soviet gymnastics team. 338 00:17:48,640 --> 00:17:52,039 Speaker 4: Seriously, that's that's what almost every sport is like now. 339 00:17:52,759 --> 00:17:55,680 Speaker 1: And yeah, they led better school for these twelve. 340 00:17:55,519 --> 00:17:57,640 Speaker 4: Year olds exactly because they you know, I want to 341 00:17:57,640 --> 00:18:00,799 be a professional golfer and to do to actually succeed. 342 00:18:00,880 --> 00:18:02,960 Now you pretty much have to go. If you want 343 00:18:03,000 --> 00:18:05,240 to succeed at the top level, you pretty much have 344 00:18:05,359 --> 00:18:09,200 to be in that that system when you're young, simply 345 00:18:09,200 --> 00:18:12,799 because in any sport they're so specialized and you get 346 00:18:12,799 --> 00:18:15,640 so many hours of practice. Whereas when I grew up, 347 00:18:15,640 --> 00:18:17,880 I didn't have a chance because I just played everything 348 00:18:17,960 --> 00:18:20,680 and enjoyed it. And you know, but everyone wanted to 349 00:18:20,680 --> 00:18:24,640 be a professional athlete. And so now as you get 350 00:18:24,640 --> 00:18:27,400 older and you get past the professional athlete stage, you know, 351 00:18:27,440 --> 00:18:28,119 I gave that up. 352 00:18:28,559 --> 00:18:30,759 Speaker 5: I gave up the dream of it. What five years ago. 353 00:18:32,000 --> 00:18:34,119 Speaker 4: I recently heard it never happened, But I gave the 354 00:18:34,200 --> 00:18:35,279 dream up five years ago. 355 00:18:35,519 --> 00:18:37,839 Speaker 2: So I have, like, I like to draw a line 356 00:18:37,839 --> 00:18:40,400 around my golf ball, right because I say, it gets 357 00:18:40,440 --> 00:18:42,880 me perpendicular when I'm teeing off and it allows me 358 00:18:42,920 --> 00:18:44,839 it gives me a line when I'm putting. So I 359 00:18:44,920 --> 00:18:47,480 use one of those go pro things that spins the 360 00:18:47,519 --> 00:18:49,599 ball real fast and I and I'm able to put 361 00:18:49,640 --> 00:18:52,759 the line on it. And supposedly it's a gyroscopic thing 362 00:18:52,799 --> 00:18:56,160 that gets the ball, so it's it's spinning, so it's 363 00:18:56,839 --> 00:18:58,799 on its core center? Right? 364 00:18:59,559 --> 00:19:02,079 Speaker 1: Is that app I mean? Is that is that legit? 365 00:19:02,279 --> 00:19:05,960 I mean do ball? Are golf balls basically lopsided or 366 00:19:06,039 --> 00:19:06,559 something that. 367 00:19:06,680 --> 00:19:11,039 Speaker 4: You know if you look at the injection molding process 368 00:19:11,519 --> 00:19:12,440 and so there's. 369 00:19:12,359 --> 00:19:14,400 Speaker 1: We've never talked about what does that mean. 370 00:19:15,200 --> 00:19:17,880 Speaker 4: So if you look at when you when so a 371 00:19:18,000 --> 00:19:23,240 standard two piece golf ball, that's a serling covered golf ball. 372 00:19:23,400 --> 00:19:28,839 The rubber, rubber core, plastic cover cover. So you take 373 00:19:29,519 --> 00:19:31,880 it's one process to make the core. Then you have 374 00:19:31,920 --> 00:19:34,480 to take that core, put it in an injection molding, 375 00:19:34,559 --> 00:19:40,319 and then you inject plastic around that core. And yes, 376 00:19:40,400 --> 00:19:45,759 if you cut a golf ball open there the equipment 377 00:19:45,799 --> 00:19:49,759 that's used is accurate to a point. But there are 378 00:19:50,039 --> 00:19:52,599 and this is where you can get in and I said, 379 00:19:52,599 --> 00:19:56,559 most golf balls are fairly well made. There's manufacturing facilities 380 00:19:56,559 --> 00:19:59,279 that just make cheap product out there. And so if 381 00:19:59,279 --> 00:20:01,119 you look at some of that cheap product, if you 382 00:20:01,160 --> 00:20:03,319 cut a golf ball in half, you will see that 383 00:20:04,000 --> 00:20:07,559 the thickness of a of the plastic is thicker on 384 00:20:07,559 --> 00:20:09,480 one side and thinner on the other. That just means 385 00:20:09,519 --> 00:20:12,359 it was off center when that plastic was molded around it, 386 00:20:12,880 --> 00:20:17,039 and so you have that out there. For the most part, 387 00:20:18,119 --> 00:20:21,200 it's pretty good. And that any name brand golf ball 388 00:20:21,200 --> 00:20:24,519 you're gonna get, you're gonna get pretty good. 389 00:20:25,000 --> 00:20:28,720 Speaker 5: So can it be off center? Yeah? Is it gonna 390 00:20:28,759 --> 00:20:29,400 matter to your game? 391 00:20:29,799 --> 00:20:34,039 Speaker 4: No, I'm telling you that, I'm sorry, I'm breaking all 392 00:20:34,119 --> 00:20:36,640 the rules that I've done and going home. 393 00:20:36,839 --> 00:20:38,079 Speaker 1: I'm not playing with you anymore. 394 00:20:38,119 --> 00:20:41,880 Speaker 4: Well, and you know, Tiger Woods might be able to 395 00:20:41,920 --> 00:20:45,839 figure that out if he hit a number of them. 396 00:20:45,079 --> 00:20:48,640 Speaker 5: Right in a row. He's sensitive enough to that. 397 00:20:49,039 --> 00:20:52,880 Speaker 4: You and I No, no, I mean, and that's that's 398 00:20:52,920 --> 00:20:55,519 the industry we live in. I won't destroy your industry 399 00:20:55,559 --> 00:20:58,440 anymore because I love it. But a lot of the 400 00:20:58,480 --> 00:21:01,039 marketing that we have is is has been fed to 401 00:21:01,079 --> 00:21:03,000 us by manufacturers of equipment. 402 00:21:09,079 --> 00:21:12,440 Speaker 2: So this article in the Wall Street Journal, Yes, it 403 00:21:12,559 --> 00:21:16,440 talks about how Arnold Palmer is a longtime supporter of 404 00:21:16,519 --> 00:21:20,519 rolling back the distance on golf balls, and that Tiger 405 00:21:20,519 --> 00:21:23,799 Woods and other players Jack Nicholas was in there. Jack 406 00:21:23,960 --> 00:21:26,400 Nicholas was in there, and they've said, yes, the same thing, 407 00:21:26,440 --> 00:21:29,359 and mainly because they're saying that new courses. 408 00:21:30,519 --> 00:21:32,480 Speaker 1: It's too expensive to build. 409 00:21:32,240 --> 00:21:34,480 Speaker 2: A new course, that they need an extra forty to 410 00:21:34,519 --> 00:21:38,319 sixty acres of land to not only to build it, 411 00:21:38,359 --> 00:21:41,519 to maintain it. And golf courses, you know, we've talked 412 00:21:41,519 --> 00:21:43,920 about this on the show. They're just getting longer and longer, 413 00:21:43,960 --> 00:21:47,400 and frankly, that's playing into the hands of these pros. 414 00:21:47,440 --> 00:21:49,200 I mean, because they're hitting the ball far that you 415 00:21:49,279 --> 00:21:55,400 will make your short game tougher. Right, So one of 416 00:21:55,400 --> 00:21:58,640 the things that they're talking about is is like changing 417 00:21:58,680 --> 00:22:05,640 the ball making it less and uh, we're having bifurcation 418 00:22:05,759 --> 00:22:08,680 on forget on bifurcation and clubs bifrecational balls. That there 419 00:22:08,720 --> 00:22:11,799 should be a ball standard for the tour and then 420 00:22:11,920 --> 00:22:14,079 ball standard for everybody else. 421 00:22:16,519 --> 00:22:18,799 Speaker 5: Thoughts, a lot of thoughts. 422 00:22:18,839 --> 00:22:22,599 Speaker 4: Actually, as I just looked at the article, you look 423 00:22:22,640 --> 00:22:24,960 at the people that are mentioned in there that are 424 00:22:25,000 --> 00:22:30,799 for that, and notice that all great golfers, I believe 425 00:22:30,839 --> 00:22:35,559 they're all involved in golf course design and management. Now, 426 00:22:35,920 --> 00:22:39,759 so if you look at the there, uh between the lines, 427 00:22:39,799 --> 00:22:43,000 does he So if you look at their what they're 428 00:22:43,039 --> 00:22:46,480 thinking about, I mean, you have to consider what it 429 00:22:46,519 --> 00:22:48,400 takes to build a golf course. So those are very 430 00:22:48,480 --> 00:22:50,880 valid thoughts when you look at the management and the 431 00:22:50,880 --> 00:22:53,880 design of a golf course because and and quite frankly, 432 00:22:53,920 --> 00:22:57,759 the land it takes. And you know, you make these 433 00:22:57,759 --> 00:23:00,960 things longer and longer because as a as a society, 434 00:23:01,000 --> 00:23:05,200 our athletes are more physically fit, our equipment's better, and yes, 435 00:23:05,279 --> 00:23:08,359 we can hit it harder further now. And like you said, 436 00:23:08,480 --> 00:23:11,160 you know there's kids hitting at three hundred and fifty 437 00:23:11,240 --> 00:23:14,519 yards and it's crazy and a lot of it has 438 00:23:14,519 --> 00:23:15,640 to do with fitness, and a lot of it has 439 00:23:15,640 --> 00:23:21,680 to do with equipment improvements, and so rules can move 440 00:23:21,680 --> 00:23:26,880 it back and to be honest, to preserve the integt 441 00:23:27,119 --> 00:23:33,440 integrity of the game, I totally understand limiting some of 442 00:23:33,480 --> 00:23:35,759 the distance measures. Some of the things that we can do, 443 00:23:36,400 --> 00:23:39,440 we just don't do because it takes away the fun 444 00:23:39,839 --> 00:23:42,000 of the game of golf. If you have to hit 445 00:23:42,039 --> 00:23:44,640 it four hundred yards on a drive just to be competitive, 446 00:23:45,440 --> 00:23:48,039 then not many people are going to play golf. And 447 00:23:48,279 --> 00:23:50,400 I like to go play golf now for fun. As 448 00:23:50,440 --> 00:23:52,279 I told you, I gave up my aspirations of being 449 00:23:52,279 --> 00:23:55,119 a professional athlete. And those of you that can't see 450 00:23:55,160 --> 00:23:58,160 me realize that I should have given those up at birth. 451 00:23:58,440 --> 00:24:02,640 But you know, I was a kid, and so when 452 00:24:02,680 --> 00:24:07,400 I golf I golf purely, so I enjoy being outside, 453 00:24:07,480 --> 00:24:09,640 I enjoy the game, and I enjoy the people I'm with, 454 00:24:10,160 --> 00:24:12,799 And to me, that's what this game is all about. 455 00:24:13,400 --> 00:24:17,160 And the industry as a whole is realizing that golf 456 00:24:17,240 --> 00:24:18,079 needs to be fun. 457 00:24:18,480 --> 00:24:19,839 Speaker 5: If it's all about. 458 00:24:21,200 --> 00:24:24,640 Speaker 4: Farther and bigger and more specialized, you're going to lose 459 00:24:24,680 --> 00:24:26,160 players because we have a whole lot. 460 00:24:26,160 --> 00:24:27,880 Speaker 5: Of other things we can do with our time. 461 00:24:28,480 --> 00:24:31,519 Speaker 4: And for golf to be successful and for it to 462 00:24:31,559 --> 00:24:37,160 be a long term, not educational, but physical activity that 463 00:24:37,160 --> 00:24:40,039 people enjoy in a fun game, it's got to be fun. 464 00:24:40,400 --> 00:24:42,319 And so there's going to be a lot more discussions 465 00:24:42,359 --> 00:24:47,240 about this anchoring. Putting is just the beginning of that rule. 466 00:24:47,279 --> 00:24:50,720 And there's a lot of different thoughts out there, and 467 00:24:50,920 --> 00:24:53,319 some I think are very very valid because I want 468 00:24:53,319 --> 00:24:55,960 to go out and have fun and I'm not earning 469 00:24:56,000 --> 00:24:57,559 money when I golf. 470 00:24:57,759 --> 00:24:59,039 Speaker 5: Most people aren't. 471 00:24:59,039 --> 00:25:02,200 Speaker 2: Well, you know, you know, I understand the integrity of 472 00:25:02,200 --> 00:25:05,480 the game stuff, but aren't we trying to open the 473 00:25:05,519 --> 00:25:08,640 game to a new generation and to grow the game. 474 00:25:08,640 --> 00:25:11,599 And when I understand grow the game to mean is 475 00:25:11,759 --> 00:25:14,000 you're getting more players to start the game than to 476 00:25:14,079 --> 00:25:16,160 leave the game, and I think over the last couple 477 00:25:16,200 --> 00:25:19,279 of years that more people are leaving than starting. I 478 00:25:19,319 --> 00:25:22,319 would agree with that, and so it's difficult to find 479 00:25:22,319 --> 00:25:24,599 ways to make that work. It's why I think your 480 00:25:24,640 --> 00:25:27,119 product speaks to the future of the game. I think 481 00:25:27,200 --> 00:25:30,400 that the game golf, which we've had on the show, 482 00:25:30,559 --> 00:25:32,559 I think that speaks to the future of the game. 483 00:25:32,960 --> 00:25:36,000 And I commend you guys for stepping out. And because 484 00:25:36,079 --> 00:25:40,680 the establishment, the USGA, they're all. 485 00:25:41,400 --> 00:25:42,359 Speaker 1: Very stuck in their ways. 486 00:25:42,400 --> 00:25:45,480 Speaker 2: They don't understand, you know, it seems like they don't 487 00:25:45,519 --> 00:25:48,880 move forward in progressing on expanding the game. 488 00:25:48,920 --> 00:25:50,359 Speaker 1: It's just like they want to keep their will. 489 00:25:50,400 --> 00:25:52,519 Speaker 5: Well, I think they understand. 490 00:25:52,720 --> 00:25:56,400 Speaker 4: I think that they're a little bit conflicted because the 491 00:25:56,519 --> 00:26:00,319 USGA deals with competitive golf and growing the game may 492 00:26:00,319 --> 00:26:03,279 not be about competitive golf and may be about recreational golf. 493 00:26:03,400 --> 00:26:05,759 Speaker 1: I think the PGA deals with competitive golf. I think 494 00:26:05,759 --> 00:26:08,240 the USGA is about. 495 00:26:08,440 --> 00:26:11,000 Speaker 4: And you think they're not tied together. Well, yeah, I've 496 00:26:11,000 --> 00:26:12,480 got a bridge to sell, Yeah, yeah. 497 00:26:12,400 --> 00:26:14,319 Speaker 1: Right, exactly. No, But to me, it's like. 498 00:26:17,400 --> 00:26:19,640 Speaker 2: The USGA is an advocate for the golf course, not 499 00:26:19,680 --> 00:26:20,160 the golfer. 500 00:26:20,319 --> 00:26:23,160 Speaker 1: In my mind, right, the. 501 00:26:23,200 --> 00:26:26,519 Speaker 2: Rules are so the golf course can beat you, and 502 00:26:26,599 --> 00:26:28,000 yet we want to go out there and beat the 503 00:26:28,000 --> 00:26:28,480 golf course. 504 00:26:28,519 --> 00:26:29,680 Speaker 5: Yeah we do, but they don't want. 505 00:26:30,000 --> 00:26:32,200 Speaker 1: They don't want to listen to it. Anyway. 506 00:26:32,799 --> 00:26:36,000 Speaker 5: That's an other discussion. I'll have that discussion with you 507 00:26:36,039 --> 00:26:36,359 off air. 508 00:26:36,519 --> 00:26:37,480 Speaker 1: Yeah, right, exactly. 509 00:26:37,799 --> 00:26:40,000 Speaker 2: So one of the things in this story that I 510 00:26:40,119 --> 00:26:44,680 found very interesting that John Paul wrote. He says, the 511 00:26:44,799 --> 00:26:48,119 USGA in two thousand and five requested and eventually received 512 00:26:48,160 --> 00:26:52,119 prototypes from eight or nine manufacturers and conducted tests with 513 00:26:52,200 --> 00:26:59,559 live players to see how balls would be that would 514 00:26:59,559 --> 00:27:06,839 reduce golf's environmental impact. They have declared, it says here 515 00:27:06,920 --> 00:27:11,440 the USGA declared a long term environmental sustainability to be 516 00:27:11,519 --> 00:27:11,839 one of. 517 00:27:11,759 --> 00:27:15,400 Speaker 1: Its top policy issues. Have they knocked on your door? 518 00:27:16,039 --> 00:27:16,400 Speaker 5: They have not. 519 00:27:17,519 --> 00:27:18,519 Speaker 1: Did they know you exist? 520 00:27:18,880 --> 00:27:19,400 Speaker 5: I don't know. 521 00:27:20,960 --> 00:27:22,599 Speaker 1: Should you not be part of this conversation? 522 00:27:22,720 --> 00:27:25,640 Speaker 5: As far as far as who are you talking about? Him? This? 523 00:27:25,799 --> 00:27:29,720 Speaker 4: Arthur or the USGA knows we exist. We're conforming golf ball. 524 00:27:29,759 --> 00:27:32,319 We send our balls to them for testing every year. 525 00:27:32,400 --> 00:27:35,160 Speaker 2: And you paid for your licensing, I'm sure absolutely Okay, 526 00:27:35,200 --> 00:27:35,920 so of course. 527 00:27:35,720 --> 00:27:36,400 Speaker 1: They know you exist. 528 00:27:36,400 --> 00:27:40,000 Speaker 2: You've had to be a licensee but if they're talking 529 00:27:40,000 --> 00:27:45,000 about long term sustainability, environmental impact, shouldn't you be a 530 00:27:45,319 --> 00:27:48,039 very high on their list? And shouldn't there other be companies. 531 00:27:48,240 --> 00:27:50,480 Shouldn't there be other companies knocking on your door going 532 00:27:50,480 --> 00:27:52,079 how do you do this? Because we want to get 533 00:27:52,079 --> 00:27:52,599 in that game? 534 00:27:52,759 --> 00:28:00,000 Speaker 5: Absolutely, there should, but they're not follow the money. Yeah, 535 00:28:00,000 --> 00:28:00,640 a lot of fun. 536 00:28:01,079 --> 00:28:05,359 Speaker 4: I'm no fun. It's the reality of my business. I 537 00:28:05,440 --> 00:28:08,759 recognize where we stand. There's a lot of great things 538 00:28:08,799 --> 00:28:12,119 that if they're not brought up by the right people, 539 00:28:12,279 --> 00:28:13,359 they don't become so great. 540 00:28:13,400 --> 00:28:14,839 Speaker 2: So do you think these are just press notes that 541 00:28:14,880 --> 00:28:16,359 the USGA is actually saying there? 542 00:28:16,359 --> 00:28:19,359 Speaker 4: Do you think that they're Golf in general has had 543 00:28:19,400 --> 00:28:22,759 a bad rap for being an environmental scourge on the 544 00:28:22,839 --> 00:28:24,920 land of whether they are or not, they've had a 545 00:28:24,920 --> 00:28:27,759 bad rap, and so they are looking they're looking to 546 00:28:27,839 --> 00:28:30,319 make golf more fun because they want to preserve their game. 547 00:28:30,519 --> 00:28:33,240 They're looking to make golf more environmentally friendly. A lot 548 00:28:33,279 --> 00:28:34,880 of it has to do with water usage on the 549 00:28:34,920 --> 00:28:38,279 course and land usage, but also in the equipment side, 550 00:28:38,759 --> 00:28:41,759 and so for self preservation, they have to look at 551 00:28:41,759 --> 00:28:45,279 these issues how they look at them. Obviously, I can't 552 00:28:45,279 --> 00:28:47,880 control that, but they have to if they want to 553 00:28:47,920 --> 00:28:50,519 preserve the game and their place in the game. Otherwise 554 00:28:50,519 --> 00:28:52,799 they'll get passed on because these issues don't go away. 555 00:28:54,279 --> 00:28:55,799 And we want to be at the forefront. And so 556 00:28:56,599 --> 00:28:59,559 we thought of this a long time ago, and we're trying. 557 00:28:59,759 --> 00:29:02,000 We figure the best thing that we can do is 558 00:29:02,079 --> 00:29:05,240 lead the pack and be successful. If we can do that, 559 00:29:06,400 --> 00:29:09,440 then they will be knocking our door and want our input, and. 560 00:29:09,400 --> 00:29:10,000 Speaker 1: I hope they do. 561 00:29:10,119 --> 00:29:10,799 Speaker 5: I hope so too. 562 00:29:10,960 --> 00:29:12,720 Speaker 2: I think that would be awesome. It would be It 563 00:29:12,720 --> 00:29:15,559 would definitely be something that would get your name into 564 00:29:15,599 --> 00:29:18,200 you know, absolutely without having to pay. 565 00:29:18,400 --> 00:29:20,960 Speaker 5: Then maybe we'll pay a player or two exactly. 566 00:29:21,359 --> 00:29:24,480 Speaker 2: So what is the uh, let's let's let's wrap this 567 00:29:24,599 --> 00:29:26,720 up and look into the crystal ball. With the viability 568 00:29:26,759 --> 00:29:29,119 of the future for Dixon Golf very strong. 569 00:29:29,279 --> 00:29:32,880 Speaker 5: We're having great success working with charities. We've grown. 570 00:29:33,799 --> 00:29:36,359 Speaker 4: It took a few years we were toiling and deciding 571 00:29:37,000 --> 00:29:39,359 how to make a great product into a great business. 572 00:29:40,160 --> 00:29:42,680 We feel that we've figured that out, and so we've 573 00:29:42,680 --> 00:29:47,119 been growing tremendously over the last couple of years in general, 574 00:29:47,880 --> 00:29:48,519 and we'll. 575 00:29:48,319 --> 00:29:48,839 Speaker 5: Probably do. 576 00:29:51,039 --> 00:29:53,119 Speaker 4: Two or three times this year what we did last year, 577 00:29:53,680 --> 00:29:56,319 and we'll continue to grow and progress because once people 578 00:29:56,359 --> 00:29:58,160 get it and they like it, they stick with it, 579 00:29:58,839 --> 00:30:01,319 and so we're excited for the future, very excited. 580 00:30:01,519 --> 00:30:05,519 Speaker 2: On your website, you have an ambassador program. We have 581 00:30:05,640 --> 00:30:07,400 a you get involved so I can get my name 582 00:30:07,440 --> 00:30:07,799 on there. 583 00:30:08,200 --> 00:30:10,680 Speaker 4: We sponsor, Like I said, we sponsor a lot of 584 00:30:10,839 --> 00:30:12,920 charity golf tournaments and one of the things that we 585 00:30:12,960 --> 00:30:18,200 provide is is we sponsor one lucky player in some 586 00:30:18,240 --> 00:30:20,799 of those tournaments and they are able to become an 587 00:30:20,839 --> 00:30:23,960 amateur endorser, and so as an amateur endorser, they do 588 00:30:24,039 --> 00:30:26,119 get on our website as well as some other prizes 589 00:30:26,200 --> 00:30:29,200 they get and they can brag that they're and endorsed 590 00:30:29,200 --> 00:30:31,160 by a golf ball company. So it's kind of cool. 591 00:30:31,400 --> 00:30:34,079 Speaker 2: I've been bragging about this golf ball company for years 592 00:30:34,079 --> 00:30:34,680 and I don't. 593 00:30:34,480 --> 00:30:35,599 Speaker 1: See my name on the list. 594 00:30:35,720 --> 00:30:36,200 Speaker 5: I want to be. 595 00:30:36,839 --> 00:30:47,960 Speaker 4: I know some guys, you're too good reckon no. 596 00:30:44,599 --> 00:30:50,319 Speaker 2: Well, listen, William Carey, President Dixon goolf dixondolf dot com. 597 00:30:50,440 --> 00:30:52,640 We have the balls for sale on our website. If 598 00:30:52,680 --> 00:30:54,440 you have any questions, please click on the Hey Fred 599 00:30:54,440 --> 00:30:59,400 button and ask me. But the Spirit ball for women, 600 00:31:00,480 --> 00:31:03,880 the Wind for long drive and for long for distance hitters, 601 00:31:03,920 --> 00:31:04,799 we're focused. 602 00:31:04,440 --> 00:31:06,920 Speaker 5: On that, or they want more distances, that want more distance. 603 00:31:07,880 --> 00:31:13,839 Speaker 2: The earth ball for everybody, right, which is my ball 604 00:31:13,880 --> 00:31:18,160 of choice, and then the fire which is your high end, 605 00:31:18,920 --> 00:31:22,720 top of the marketplace. Probably don Cheatles's favorite ball. 606 00:31:22,799 --> 00:31:23,759 Speaker 5: Absolutely I have. 607 00:31:24,079 --> 00:31:27,880 Speaker 2: I've actually had a chance to play. Although I love 608 00:31:27,920 --> 00:31:31,799 the earth ball, I really like and play better when 609 00:31:31,799 --> 00:31:33,599 I play with the fire I can't afford. 610 00:31:33,279 --> 00:31:36,039 Speaker 1: It, but I really like. But you know, I can't 611 00:31:36,039 --> 00:31:36,920 afford a provy one. 612 00:31:37,279 --> 00:31:40,000 Speaker 4: I can't well, and when obviously when I when I 613 00:31:40,000 --> 00:31:43,279 go off, I golf with the fireball because but I 614 00:31:43,319 --> 00:31:47,759 know a guy and the reality is exactly the reality 615 00:31:47,839 --> 00:31:50,559 is my game is more suited to the earth ball. 616 00:31:51,680 --> 00:31:53,279 Speaker 5: That's why we all want to golf with the best. 617 00:31:53,359 --> 00:31:58,279 Speaker 1: You know, well, I wish you nothing but. 618 00:31:58,640 --> 00:32:02,279 Speaker 2: Long, long term six us and you know I'm cheer leading, 619 00:32:02,359 --> 00:32:04,039 not because my name is green, but it. 620 00:32:04,039 --> 00:32:07,400 Speaker 4: Kind of works out, it works well. I really appreciate it. 621 00:32:07,440 --> 00:32:10,680 We appreciate being on your podcast. Shout out to all 622 00:32:10,680 --> 00:32:13,680 the people that have supported this podcast for so long 623 00:32:13,720 --> 00:32:15,759 and it's growing. It's just very impressive that you've been 624 00:32:15,799 --> 00:32:17,319 able to build it and grow it so thanks for 625 00:32:17,400 --> 00:32:19,039 letting me be on the show.