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Speaker 1: So an emotional reaction from you is what they're seeking.

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They are seeking to harm you, They are seeking to

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throw you off in a balance. And a lot of

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times in these tense situations where prices communications happen, people

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want to have they think emotionally. Logic really takes a

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backseat and the peedburg price it's just more emotional and

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that at that point, it's when you're about to really

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pain your emotions and think logically. And logically is speaking

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a little speaking the las.

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Speaker 2: You're listening to Carrie Let's Financial Survival Network where you

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get valuable information. You just can't find anywhere else to

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thrive in today's trying times. You need the Financial Survival

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Network now more than ever. Go to Financial Survivalnetwork dot

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com and get your free newsletter and gift. Financial Survival

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Network now more than ever.

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Speaker 3: And welcome you are listening to and watching the Financial

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Survival Network. I'm your host, Carrie Lutz. Well, a lot

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of people need to do a lot of damage control

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today after the results the outcome of the election. A

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lot of reputations have been damaged. A lot of people

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who you once looked up to. Maybe you aren't doing

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it so much. Well, You know what, if you own

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a company, you can have the same kind of issues

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strike you. False rumors, false allegations, stories that come out

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of nowhere and just wind up on the Internet and

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get taken as fact.

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Speaker 4: And in that.

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Speaker 3: Case, you're probably going to want to call in somebody

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like Ryan McCormick. Ryan your media relations specialist, co founder

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of Goldman McCormick. Answering these kind of things, handling these situations,

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crisis management. That's kind of in your blood, isn't it.

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Speaker 1: Yes, it is in my blood and carry It's a

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great honor to be with you. I really do love

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yourschell and I have been listening to you for a

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number of years. So it is a honor to be

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with you.

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Speaker 3: To then, well, thank you for that, appreciated, And so

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tell us how did these things happen? Like we know

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from certain political leaders, there's a thing called a wrap

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up smear where they leak a rumor and then they

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get the media to ask them about the rumor, and

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then they quote the source of the rumor on social

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media wherever it came from. It's so easy to ruin

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somebody's reputation, to ruin your reputation with social media and

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rezillions of outlets to spew your garbage.

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Speaker 1: Absolutely, that's why crisis communication is so important. It's always

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strong for every company to have a crisis communications plan

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in place, because when a rumor starts, the longer it

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goes uncontested and not refuted, the more damage is going

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to do, especially if it is a allegation that is

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emotionally provoketed. If you have a high level individual within

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your company that has been accused of misconduct and that

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misconduct particularly focuses on sexual assault or any allegations of racism,

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and that does not go challenge, that could be detrimental.

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Reputations can be ruined really quickly unless you have a

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strong response and carry One thing I always recommend to

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people is on top of responding right away, you want

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to make sure that you have your legal team on

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are with you because usually utilizing it of turning, it's

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something that could really bring a lot more credibility to

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be reshooting those ruwords. That also make those individuals who

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have sort of those rumors, you know, okay, consequences there

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consequences reliable. So it's very important, I guess for all

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companies to have a legal team. But to have a

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crisis communications bid and place, because an false rumor could

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cause thousands of people to leave your company to leave

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negative reviews. You can get parted with degatve reviews at Google,

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and then you can also have your company start drop.

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So misinformation is a pretty important thing to be aware,

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and I recommend all companies be very vigulal.

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Speaker 4: I couldn't agree with you more. I've seen it before.

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Speaker 3: They give us an example of some instances where you

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had this type of thing happen and how you responded.

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Speaker 1: Well, one of my preggoest clients was a professional athlete

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and there were allegations that he died, he had assaulted

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and some an individual. The allegations were completely false, but

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the allegations themselves got this individual band from various competitive

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agencies and his reputation was under attack. So by refuting it,

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by coming out, by issuing statements, by also utilizing an attorney,

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we were able to turn things around. Now, the allegation

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itself will probably some people will lit from being great

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in people's minds that the other had always assumed. They've

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only been doing their own research. And that's actually something

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that's really proud of our society is that people hear

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something they don't research. Is all.

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Speaker 4: Most of the stuff that people.

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Speaker 1: Get they just they hear from rumors and they don't

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do their own times the research because whatever we're living

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in overiy fractice society. But that was one instance where

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we came right through and we were able to try

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things around. Another individual, his name was Nick Hillary. He

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was a father of five wrongly accused of murder. HBO

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did a two part series about and Ault who killed

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Garrett Phillips, and this accusation that it killed this boy

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had caused such a major risk in the town and

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it was there are a lot of false rumors that

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were out there and it was just absolutely horrible. It

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was finally exonerated. But you know, without without counterbalancing, without

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standing up and speaking out to false rumors, the people

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make a terrible mistake that forever burns your reputation.

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Speaker 4: And I don't care.

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Speaker 1: There's some people that talk about all pr A lot

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of it is spin you want to change, but I

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don't believe that at all. I think you should be truthful,

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you should let the truth come out. But in your response,

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don't get over emotional or don't let emotion cloud your response.

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Your response should be very direct, precise, and minimal, because

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everything you say at a crisis can be used against

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you the same way if you're over by a police officer,

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anything you say, it can be used against you. Anything

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you say to this crisis can be utilized not only

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by the people who are perpetuating the rumor, by the media,

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but by also a legal team on the other side.

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So you want to be very particular with your response.

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Is keeping directly short?

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Speaker 3: You know, that reminds me of the John Benet Ramsey

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case where they didn't have damage control in place. The

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kid goes missing to winds up found dead in Colorado Springs.

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The police do a botched job and they just accused

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the parents, and they overlook all the evidence that pointed

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to a third party. And these people were ruined for

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years and they never got to the bottom of the crime.

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They never found the killer, the real killer, and these

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people were ruined for you know, the woman, the mother

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went to her grave being suspected as a child murderer.

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Imagine if they had your representation, how things might have

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turned out.

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Speaker 1: Well, we would have gone after and done daily press

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conferences andould they put things out.

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Speaker 4: It's through a taro.

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Speaker 1: Lene. Also think about Richard Jewel and yes, these could

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about nineteen eighty six is all. I mean, everyone assumed

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that he was a killer and it was horrible. It's

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really weird in our culture. Carryer is that people just

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get so infatuated with the emotional response that they're just

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it's kind of like an addiction. You always hear how

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smart owes are changing our brains that they give us

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a complete dopamine response to dopamine. And it gets this

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sense that people get a dopamine hit out of responding

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emotionally to stimuli, and if you seek the truth, you

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don't get the same you know, dopamine. It seems that

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it's people are hardwired or seek pleasure out of emotional

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reacting certain things. So it's it's a strange period of time,

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but it would be wonderful if we were slowly cultures

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a little slow down and people took the time to

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research and to actually doute the due diligence.

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Speaker 4: What the truth is a lot of cases, yeah, exactly.

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Speaker 3: And you know, even though nobody believes the media anymore,

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still oh when they say something unless it's refuted, Uh,

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you're guilty until proven innocent, aren't you absolutely?

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Speaker 1: And even if you're found innocent, you want something is out.

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What's your accusations mean? You're never gonna be able to

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come back from that. I mean you could take some

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periods of time. One thing it's actually really beneficial about

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our culture carry is that we live in a normally

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distracted society where if something really negative happens, most likely

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something else.

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Speaker 4: Will have that will count balance that.

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Speaker 1: There will always be periods of the hut where another

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story will come out to superceed whatever controversy you're in,

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And I.

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Speaker 4: Consider it to be a very positive thing.

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Speaker 1: It's if you are having a crisis and it's slow

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newswek or slow knows slow news month, that's when it

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gets really.

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Speaker 3: Yeah, god forbid, Yeah, scary, really scary. So but one

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of the things is how do you prevent something like

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this happen? One thing, to respond to it, But what

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are the signs that you're being set up for this?

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Signs that you being set up? It's very hard to tell.

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But if you have just rentled employees.

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Speaker 1: If you have people that have you follow your gut

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with this too, you can contemate a best feeling as

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to a sue who may be plotting against you. It's

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kind of hard because you may you may see a

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rumor that's get started on social media and that rear

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starts and you see anonymous accounts perpetuated in Sami's information

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back of communication. That's something far worse. One thing I

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would try to do is I always try to treat

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everyone with respect and try to get try to give

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people's mitigrations start too not to have any relationship. I

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think if you're really good to treat your employees as

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well and treat around everyone around you good, you've minimize

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your chances. You can't are bet something like this one

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hundred percent, But if you do have a crisis communications plan,

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eat waste in a protocol and something like this happens,

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you minimize the damage and also can't stay this enough said,

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or have a legal team that's completely engaged with something

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like this because it's a roomor gets excited and you

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and your company find yourself at a rate tough situation,

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utilizing a strong journey to help your pound your efforts

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very effective and not only making things go away, but

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also getting the restitution for the instigator of something like that.

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Speaker 3: Yeah, like how do you go after somebody who's really

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slandered you, defamed you, and really injured your business. A

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lot of times they aren't well healed people right with

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lots of assets.

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Speaker 1: And that's something that I'm trying you, we're really focusing on.

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But I would not give somebody who's attacking you give

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them more fuel. So an emotional reaction from you is

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what they're seeking. They are seeking to harm you, They

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are seeking to to throw you off in a balance.

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And a lot of times in these tense situations for prices,

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communications happen people want to have they think emotionally, logic

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really takes a backseat and the peedburg price it's it's

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more emotional and that at that point, it's when you're

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back to you know, really pain your emotions and think

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logically and logically is speaking little, speaking less and only

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off bring you a response te and counterbalance. Butever can

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be out there in terms of what you can discuss

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with your lawyer. So emotional responses that highly do not

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recommend that somebody out there is doing the avie. I

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would say make sure you have a little legal team

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out there, because usually with a strong attorney and they

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can do things to either stop the pression from doing

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it or you can actually you see restitution, especially if

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they've defained you, if they've sustained your company.

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Speaker 3: H So, you know, even something is basic as like

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Google reviews or Yelp reviews, they really kind of open

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themselves up for this type of thing. Like, Hey, I

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was at this restaurant, great restaurant, eating there so many times,

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and I found a cockroach in my food. Right, Uh,

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that could start start a whole pileon thing, especially if

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it's orchestrated and you get five different reviews saying yeah

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it was in the bathroom, the place is a filthy pit,

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and it goes on and on. And you know, businesses

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in the public eye are really susceptible to this type

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of malicious attack, aren't they.

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Speaker 4: Yeah, they really are.

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Speaker 1: And it's really sadden when it comes to Google reviews.

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Sometimes people are allowed to write us anonymously and it's

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it's it's pretty bad. So, I mean, what a situation

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had that happened. Some people may want to just remove

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the Google business. They mean, why would take it off

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Google in general? And they can put in other places

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they Yelp and put out other pop one what something

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that happens, especially being around us running, and it's it's

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kind of harder to counterbalance that. If you do find

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yourself in that situation, you can also ask all of

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your customers that you really respect and had a.

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Speaker 4: Great time with you to write live star reviews.

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Speaker 1: Matter of fact to that, if you're in a business

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and you're keeping your customers very happy, ask for those

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five star reviews and a consistent basis. My understanding is

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that for every negative review, that needs to be ten

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positive reviews to get out of balance a negative review.

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And a lot of people look for negative reviews first.

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I mean when I looked at buy appoint, Okay, the

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person I do is I look for the negative reviews

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I have seen, the most recent, most reviews. I want

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to find out why somebody didn't have a your experience

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so all wrong?

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Speaker 3: Too on that's the first thing you're going to do, right, yeah,

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is do that? So yeah, it's kind of scary that

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all this is, this is happening, but there is hope.

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You know, like doctors' offices, you know, you might get

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a recommendation for a specialist, but at your body you're

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dealing with and the first thing you're going to do

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is look at the reviews and you have to take

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them with a grain also because people are often they

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going to the doctor emotionally charged. They're looking for a

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certain answer and the doctor doesn't give it to them,

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and then they're dissatisfied. Right, So I mean reputation management

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is kind of what we're talking about here, and somehow

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you've got to try to get out ahead at this,

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don't you.

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Speaker 4: You have to do it.

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Speaker 1: And also when you have those negative reviews, and it's

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very good to respond in a very professional, warm manner.

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So even a trip advisor is another one where I

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think it's great when you see hotels especially that have

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get negative reviews and that the general manager will respond

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and address each quarterly. Because even if person invest seeing

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aging review, if they know that the establishment of the

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company really does care and they're taking the time to

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respond to the lay reviews we talk abou fashion, I

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think it's a very positive reflection. But it gives you know,

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the person in radia that your review may see there

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the responsing and give the hotel or whatever. This is

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the benefit of the doubt. So it's it's constant engagement,

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constant vigilant, whether it be Google reviews. Also protecting your

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your profession and your business online on social media. So

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one of the quickest ways we learn how a crisis

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emerges is if it's getting retweeted, if you're seeing it,

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you know, kind of being shared on social media.

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Speaker 4: That's one of the biggest ways.

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Speaker 1: So if you find yourself at crisis and you need

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people are spending ruwars, but then the rumors is not

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getting retweeted and it's kind of a waning interest in it,

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and it's a good sign. But if you're seeing negative

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ruars about your company and then they're getting retweeted and

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then you're getting the reviews, then you know things are

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getting out of control or getting bigger. And that's when

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you have to really take a heavy handed approach. When

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I see a heavy hand and then doesn't meaning you

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go after the person can spreading them or you being

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really negative, it just being utilize every every resource at

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your disposal to camera balance things out. Also, if you've

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had some negative reviews by your company, and there have

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been negative accusations by your company, it's imperative that you

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can come out and you speak truthfully that they did

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refute all of them. But also do positive PR about

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your company, right, positive press releases. Yeah, put things out

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where you need to install your virtues. And if you

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put that out there, it's taking water to a stain.

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Enough water will diminish that stain. No, I couldn't agree

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with you more. People want to find out more about

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what you're doing, how you can help in reputation management

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and restoration.

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Speaker 4: How do they find you?

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Speaker 1: Well, they can go to goldenmancorma dot com, g U

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L D M A n M, C c O R

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M I c K dot com. We're ran at Floor

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of Magazines, one of America's best PR firms. And if

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you reach out to us, you say, your friend of

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Perry will definitely take care you. We take care of

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who we work with than anyone who listens to Carried

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Show only definitely love to work.

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Speaker 3: Yeah, and hey, I can see the application of your

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service even if you're not getting hit by attacks. But

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your online reputation isn't as good as you would like

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it to be, and that will cost you business, especially

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if you're a professional. You know, you get a bad review,

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you're a professional, and that's going to sting your business.

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Speaker 1: And it's going to see your business that Kerry, can

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I give your listen as one quick piece of advice

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when a company from the reputation absolutely we're learning what

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we talked about this before. Their number of celebrities that

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came out, celebrity CEOs that came out in the election, they.

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Speaker 4: Threw their their lot and what the candidate.

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Speaker 1: Well, because they've done that, they alienated a number of

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potential customers.

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Speaker 4: Exactly fifty three percent.

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Speaker 3: Right.

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Speaker 1: I would say, if you're a CEO of a person,

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don't share your political views. I mean, you can just

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focus on what you do great, focus on your company,

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focus on providing xcell service to others. Don't you your

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political vieuge. You're not gonna you'll you'll basically sing to

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the choir of people that feel like minded, but you'll

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alienate other people. So I would say going forward, I

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don't know sure your political views. That is probably one

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of the biggest preventive ways to not have to not

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be looking to you know, common sense. Yeah, common sense

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like religion. Gentlemen never speak of religion and politics because

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now nobody cares about religion. But maybe politics has taking

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the place of religion for a lot of you out there,

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or a lot of the public. And you know, I

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think you know what, you just use one rule when

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in doubt, shut your mouth right, you stay out of

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You stay out a lot of trouble that way.

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Speaker 4: Such has been my experience. Well, I do especially would

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say that's great rule from the arch too.

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Speaker 1: I'd always find that, you know, the less they talk about,

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the less the less what's my likely respond to which

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is good?

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Speaker 3: Didn't work so good for me because I just could

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never keep my mouth shut. But that's that's my own

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character flaw there that I'm trying to deal with here.

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But hey, you'll find a link to ryan site in

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00:20:14,160 --> 00:20:17,920
the show notes in this interview on Financial Survival Network

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00:20:18,000 --> 00:20:21,680
dot com. I think this information right is so useful

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because an ounce of prevention worth a pound of cure.

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If you do fall victim, you do have ways to

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fight it and to fight back, so you need to

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00:20:32,200 --> 00:20:34,839
be aware of it. Got a question for Ryan or myself?

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Shoot me an email kl at Carrie LUTs dot com.

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00:20:38,880 --> 00:20:42,119
And while you're on the site Financial Survival Network dot com,

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00:20:42,519 --> 00:20:46,119
please sign up for your free newsletter, Ryan Pleasure, talk

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00:20:46,160 --> 00:20:46,960
to you again real soon.

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Speaker 4: Be well.

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Speaker 2: Thank you Gary, great, thanks for listening to Carrie Letz's

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00:20:51,119 --> 00:20:56,160
Financial Survival Network your solution to today's trying times. For

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00:20:56,240 --> 00:21:00,960
the latest, go to Financial Survivalnetwork dot com. Chill Survival

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00:21:01,079 --> 00:21:03,440
Network now more than ever