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<v Speaker 1>It's Night Side with Dan Ray on WBZY, Boston's news

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<v Speaker 1>radio home.

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<v Speaker 2>Thanks very much, Emmy, you gotta stay warm, baby, it's

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<v Speaker 2>cold outside.

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<v Speaker 3>As they sing in that song, it is cold outside tonight.

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<v Speaker 2>I heard nineteen degrees, but I suspect it feels a

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<v Speaker 2>lot colder than that. So if you're in your car,

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<v Speaker 2>I hope you get the heat turned up. We'll keep

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<v Speaker 2>your company wherever you're headed this mid December weekend. Today

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<v Speaker 2>is Friday the thirteenth, and we're going to talk about

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<v Speaker 2>that later on tonight. Plumb your brain for your superstitions.

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<v Speaker 2>Did you think about it today? Did you not think

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<v Speaker 2>about it today? I get a feeling that there's a

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<v Speaker 2>lot of people out there who wake up on a

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<v Speaker 2>thirteenth of Friday the thirteenth.

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<v Speaker 3>A little more wary than usual. We'll figure that out

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<v Speaker 3>later on tonight.

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<v Speaker 2>Well, also at nine o'clock, I'm going to talk about

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<v Speaker 2>Louis ti on. You know, Louis passed away in October,

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<v Speaker 2>and once again the Veterans Committee on the Baseball Hall

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<v Speaker 2>of Fame chose to pass him by. And I've done

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<v Speaker 2>a little research here. I want to get a little

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<v Speaker 2>bit of a bandwagon rolling for Louis t On.

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<v Speaker 3>This guy deserves to be in the Hall of Fame.

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<v Speaker 3>So we'll get to that.

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<v Speaker 2>And there's another subject or two would like to talk

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<v Speaker 2>about tonight, a little bit of New England.

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<v Speaker 3>Nossalasar at ten o'clock.

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<v Speaker 2>What are some of the great institutions that have gone

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<v Speaker 2>on I've passed on here in New England that you missed.

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<v Speaker 2>We'll talk about that, but first off, we have our

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<v Speaker 2>Nightside News update and we're going to start off with

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<v Speaker 2>Katie Johnson, who writes for the Boston Globe, and she

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<v Speaker 2>has an interesting article on the top places to work

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<v Speaker 2>in Massachusetts based on employee surveys. Katie Johnson, I think

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<v Speaker 2>we've had you before. Welcome back to Nightside. How are

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<v Speaker 2>you tonight.

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<v Speaker 4>I'm doing well. Thanks for having me. I appreciate it.

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<v Speaker 3>Yeah.

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<v Speaker 2>Correct, I think we did speak before, at least once.

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<v Speaker 3>Correct.

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<v Speaker 4>I have done this list for maybe ten years, so

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<v Speaker 4>chances are good.

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<v Speaker 3>Okay, that's great. I'm glad to hear it. Now.

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<v Speaker 2>This is not a survey that you did. This is

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<v Speaker 2>a survey according to enter Gauge is what is ener gauge.

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<v Speaker 2>It makes it sound like it's an energy company because

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<v Speaker 2>we got two g's but know why, So tell us

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<v Speaker 2>what eder Gauge is.

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<v Speaker 4>First, well, Energauge is an employee engagement company, so you know,

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<v Speaker 4>also a play on the name. And yes, they do

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<v Speaker 4>these surveys for publications around the country where they take surveys,

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<v Speaker 4>anonymous surveys of employees at companies and we ended up

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<v Speaker 4>surveying three hundred plus companies and it's like twenty five

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<v Speaker 4>questions that they ask them and then they rank them,

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<v Speaker 4>you know, different weights for different questions and come up

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<v Speaker 4>with a ranking of companies in four different size categories.

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<v Speaker 3>I see that there's the categories.

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<v Speaker 2>Is I understand that are big big companies which would

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<v Speaker 2>be a thousand employees are more Top large companies two

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<v Speaker 2>hundred and fifty to nine ninety nine, that's still a

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<v Speaker 2>big company, Top medium sized companies one hundred and two

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<v Speaker 2>forty nine, and top small companies fifty to ninety nine.

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<v Speaker 2>So you don't this company that does the work here.

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<v Speaker 2>It doesn't drop below fifty. So if you could have

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<v Speaker 2>a great small company with thirty people, happiest place in

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<v Speaker 2>the world, that's not going to show up in the survey, correct.

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<v Speaker 5>Right, They don't do the tiny companies and I think

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<v Speaker 5>the small number makes it harder to quantify the results

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<v Speaker 5>or something like that.

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<v Speaker 2>Okay, so they know the companies they want to do

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<v Speaker 2>they do they survey employees in every company. How do they?

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<v Speaker 2>I know how they do political polls? But I'm interested

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<v Speaker 2>in how they do this.

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<v Speaker 4>Well, they invite companies.

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<v Speaker 5>They invite thousands of companies and then ones that want

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<v Speaker 5>to do it. Then they have to survey a certain

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<v Speaker 5>percentage of their employees and they have to get the

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<v Speaker 5>completed survey, so they have to reach a certain amount

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<v Speaker 5>to qualify.

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<v Speaker 2>So what what I'm doing here is I'm qualifying this myself.

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<v Speaker 2>This isn't on the level survey that they had made

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<v Speaker 2>an effort here.

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<v Speaker 3>So let's talk about the.

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<v Speaker 2>Let's talk about a couple of the top companies that

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<v Speaker 2>maybe people are familiar with. Let's let's why don't you

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<v Speaker 2>take the lead here, let me let me listen attentively, attentively.

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<v Speaker 4>Okay, Well, I can tell you what the number one

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<v Speaker 4>companies are.

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<v Speaker 6>Uh, if that's what you're interested in.

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<v Speaker 4>Okay, So the number one small company is a brain

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<v Speaker 4>Tree insurance agency called Fisher Agencies. The number one mid

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<v Speaker 4>sized company is a Boston business and tech consulting firm

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<v Speaker 4>called s c I Boston, and they do a cool thing.

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<v Speaker 6>Uh.

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<v Speaker 4>You know, we like to call out different things that

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<v Speaker 4>these companies do, and this one they have a bi

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<v Speaker 4>weekly dinner time staff eating at their downtown office. And

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<v Speaker 4>to make it easier for parents to attend, they have

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<v Speaker 4>on site childcare movies and kid friendly food. So you know,

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<v Speaker 4>they they make it easy to bring your kids. And

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<v Speaker 4>it's nice that they think of you.

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<v Speaker 5>As, you know, the whole person. You have a lot

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<v Speaker 5>of things going on besides work.

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<v Speaker 4>The number one.

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<v Speaker 2>Outside the only downside of that would be if you

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<v Speaker 2>have a couple of kids. It's great to be able

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<v Speaker 2>to bring them in, but you've got to get back

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<v Speaker 2>into the city if you live outside of Boston.

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<v Speaker 3>I guess I don't like.

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<v Speaker 4>It, right, Yeah, yeah, let's.

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<v Speaker 2>Get okay, Yeah, I'm only having fun with you, all right,

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<v Speaker 2>and give us the top large company. This is now

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<v Speaker 2>we'll get into the companies that maybe some of us

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<v Speaker 2>will actually have done some business with.

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<v Speaker 4>The number one large company is a Waltham real estate

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<v Speaker 4>firm called the Lamachia Realty and they've won before, I believe.

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<v Speaker 4>And then the largest company that was number one is

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<v Speaker 4>a brain Tree, senior living company called Senior Living Residences. Know,

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<v Speaker 4>these aren't necessarily all household names two people, but it's

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<v Speaker 4>always interesting to learn about new places.

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<v Speaker 2>Now, I'm assuming that you're not that they did not

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<v Speaker 2>release the names of the worst companies to work.

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<v Speaker 4>You know, it's funny you say that, because I've always

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<v Speaker 4>wanted to do that list, but for some reason, you know,

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<v Speaker 4>the leadership team pushes back on that. I don't think

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<v Speaker 4>they'd get much in the way of advertising dollars either.

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<v Speaker 2>Well I'm talking I'm talking about energet Gauge probably has

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<v Speaker 2>a deal with the companies that if they don't turn

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<v Speaker 2>out pretty well, you know that cauld that that won't

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<v Speaker 2>be mentioned.

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<v Speaker 3>I guess.

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<v Speaker 4>So, yeah, they don't release the names of the of

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<v Speaker 4>the bottom once.

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<v Speaker 2>Yeah, sure, yeah, okay, so, and no one knows all

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<v Speaker 2>the different companies that participate. What percentage of companies around

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<v Speaker 2>the state do you think participate in this? Is this

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<v Speaker 2>a really good sample? I mean, obviously they do a

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<v Speaker 2>good sample in terms of the different sizes. I get that,

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<v Speaker 2>But is your sense that this this whole project, this

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<v Speaker 2>seems to be me from what I know about it,

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<v Speaker 2>it's really really on the up and up and on

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<v Speaker 2>the level. And I'm assuming you must believe that as

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<v Speaker 2>well to have written the story.

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<v Speaker 4>We do believe that. Yeah, we do it. We do

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<v Speaker 4>it every year. I mean it's certainly not every company,

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<v Speaker 4>or even the majority of them. I mean there was

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<v Speaker 4>only three hundred and twenty three companies that went through

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<v Speaker 4>the entire process of being surveyed, right, So, so not

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<v Speaker 4>every only companies that think they're going to do well

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<v Speaker 4>will do this to begin with. Right, So the lot

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<v Speaker 4>of the companies kind of select out, and so you

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<v Speaker 4>get kind of the.

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<v Speaker 2>Anyway, well, when you mentioned that number, if there's three

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<v Speaker 2>hundred and twenty three companies competing, for lack of a

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<v Speaker 2>better word, and one hundred and seventy five have been

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<v Speaker 2>recognized as one of the companies with the happiest employees,

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<v Speaker 2>you got about a fifty to fifty shot to Yeah,

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<v Speaker 2>the odds are not dead. No, absolutely not bad. Which

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<v Speaker 2>I could get those odds on my football picks on

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<v Speaker 2>the weekend. But that's another story for another time, Katie.

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<v Speaker 2>When does the story run, and if it hasn't run yet,

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<v Speaker 2>I am embarrassed to tell you I haven't read it,

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<v Speaker 2>but I'm hoping that we can mention that it's going

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<v Speaker 2>to be in the paper at a date going forward.

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<v Speaker 4>Well, it ran last weekend, Dan little late, but that's okay.

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<v Speaker 4>I came out in the Sunday magazine, but you can

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<v Speaker 4>still find it online.

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<v Speaker 2>Absolutely, I appreciate that. Well, I wish we would next year.

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<v Speaker 2>Let's do it ahead of time, because that way we

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<v Speaker 2>can generate little business for the Globe on Sunday. There'll

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<v Speaker 2>be a lot of people.

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<v Speaker 5>I'm serious knowing well, to your producer's credit, they tried

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<v Speaker 5>to get me on last Friday night, but I had planed,

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<v Speaker 5>so they you know, punted for this week.

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<v Speaker 4>So we'll take what we can get.

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<v Speaker 3>We won't tell the Globe.

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<v Speaker 4>They'll never know. It's between you and me.

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<v Speaker 3>You got it all right, Katie, Thanks very much.

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<v Speaker 2>I appreciate you. A good sport. Talk to you soon, Okay,

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<v Speaker 2>thank you, thank you. I like people who have a

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<v Speaker 2>sense of humor and who can kind of play radio

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<v Speaker 2>a little bit.

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<v Speaker 3>Just have some fun with it.

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<v Speaker 2>We come back when I have a little bit more

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<v Speaker 2>of a serious conversation. And these are tips as I

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<v Speaker 2>read this for landlords that anyone should know before they

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<v Speaker 2>rent out their property. So normally, normally you would think

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<v Speaker 2>that someone would be saying beware that person's a bad

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<v Speaker 2>landlord or whatever. No, this is quite the contrary. This

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<v Speaker 2>is tips for landlords to avoid what they characterize as

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<v Speaker 2>the monster tenant. Okay, we'll be back on Nightside right

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<v Speaker 2>after the break.

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<v Speaker 3>My name's Dan Ray.

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<v Speaker 2>This is Nightside on a Friday night of Friday the

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<v Speaker 2>thirteenth here in Boston, Massachusetts. You're listening to WBZ Radio

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<v Speaker 2>ten thirty on your AM dial, Boston's news radio, and

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<v Speaker 2>you can all see always listen to us over the internet,

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<v Speaker 2>just whoever your internet provider is. We're right there WBZ

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<v Speaker 2>Boston WBZ Radio, or you can call download where at

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<v Speaker 2>iHeartRadio station. Download for free the iHeart app. You can

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<v Speaker 2>listen to us three sixty five twenty four to seven

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<v Speaker 2>from anywhere in the world. Back on Nightside with our

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<v Speaker 2>next guest right after this.

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<v Speaker 1>Now back to Dan Ray live from the window World

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<v Speaker 1>Nightside Studios on WBZ News Radio.

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<v Speaker 2>All right back to the conversation of the hour. This

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<v Speaker 2>of course is the night Side News update and our

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<v Speaker 2>next guest. This is sort of a kind of a

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<v Speaker 2>change up, if you will, in baseball parlance. Ten landlord

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<v Speaker 2>tips that anyone, And I assume that means a landlord

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<v Speaker 2>should know before renting out their property. Suzanne Segrament is

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<v Speaker 2>my guest.

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<v Speaker 3>Hi, Suzanne, how are you tonight?

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<v Speaker 1>Great?

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<v Speaker 4>Thanks Dan?

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<v Speaker 7>How are you doing?

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<v Speaker 2>I'm doing just great now. Victim of monster tenants? So

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<v Speaker 2>this is from the perspective of the landlords.

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<v Speaker 7>Correct, yep, that's me all right, So tell.

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<v Speaker 2>Us what the I can imagine there are some tough landlords,

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<v Speaker 2>but I also suspect there were probably some some tough tenants.

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<v Speaker 2>What are the ten landlord tips that people? And there

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<v Speaker 2>are a lot of people who were small landlords. They

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<v Speaker 2>have a three decker here in Boston or somewhere in

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<v Speaker 2>our listening area, and they rent out a couple of floors,

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<v Speaker 2>and not only do they have tenants, but they have

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<v Speaker 2>people living in the same building in which they reside.

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<v Speaker 2>I'm sure a lot of people will pay a lot

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<v Speaker 2>of attention to what you're going to tell us.

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<v Speaker 7>Yeah, well, first they just want to say that we

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<v Speaker 7>had a monster tenant that you cannot believe, who moved

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<v Speaker 7>in and tore down three bedrooms without permission. It was

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<v Speaker 7>absolutely insane. So these tips come from direct experience of

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<v Speaker 7>a really, really bad tenant. The first thing is really

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<v Speaker 7>important is that you have to do a background check

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<v Speaker 7>and a credit report. Even if your broker gives that

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<v Speaker 7>to you. Most people think, oh, the broker is going

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<v Speaker 7>to do all the work and they're going to do

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<v Speaker 7>on the vetting. But nope, it's really up to you

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<v Speaker 7>as a landlord to do that important step. And I

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<v Speaker 7>in some places this is illegal to do, but I

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<v Speaker 7>think it's important to google the tenant's name, and also

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<v Speaker 7>to just google with any kind of thing you can

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<v Speaker 7>think of that worries you arrest or conviction or house

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<v Speaker 7>in court. Just get a look at as many things

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<v Speaker 7>as possible.

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<v Speaker 2>I don't know why that should be illegal, especially if

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<v Speaker 2>it's a public record.

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<v Speaker 7>Yeah, I don't know. I think maybe illegal is the

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<v Speaker 7>wrong term. But you can't, at least in New York,

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<v Speaker 7>where they're very pro tenant, you can't use housing court

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<v Speaker 7>information to make a decision about them something like that.

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<v Speaker 8>It's it's problic.

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<v Speaker 7>Yeah. You might see a LinkedIn profile with a lot

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<v Speaker 7>of great educational background, and that's not going to help

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<v Speaker 7>you unless you're actually call the schools and find out

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<v Speaker 7>if that person actually went there. What's on LinkedIn could

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<v Speaker 7>be made up basically, and that's what happened with our tenant.

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<v Speaker 7>He made everything up Harvard, a master's degree, a PhD.

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<v Speaker 7>Everything was completely made up, and documents were forged and

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<v Speaker 7>we were completely colored.

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<v Speaker 2>Did it take you to evict this person, Well, it

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<v Speaker 2>took us.

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<v Speaker 7>It was three months. We were very lucky. I found

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<v Speaker 7>twenty other victims around the world, and so he's done

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<v Speaker 7>this to a lot of people before, and we were lucky.

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<v Speaker 3>You said that this tenant.

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<v Speaker 2>Destroyed three bedrooms or it was yeah, a party it

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<v Speaker 2>was it a party animal or was it some guy

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<v Speaker 2>who thought that he could they could improve your property

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<v Speaker 2>by taking a wall or two down.

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<v Speaker 7>No, he was actually it was the middle of the pandemic,

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<v Speaker 7>and he was looking for a payout, if you can

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<v Speaker 7>believe that. So he moves into people's places and kind

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<v Speaker 7>of destroys them or does some kind of chaotic things

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<v Speaker 7>so that you want him out, and then he expects

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<v Speaker 7>you to pay him to leave.

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<v Speaker 2>Because in some states it's tough to ect, can take

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<v Speaker 2>months or years to evict even ye.

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<v Speaker 7>Okay, which is the pandemic.

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<v Speaker 3>Yeah, yeah, wow, okay, So there was.

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<v Speaker 7>An eviction moratorium at the time. During the pandemic, So

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<v Speaker 7>there was really nothing we could do. But we did

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<v Speaker 7>finally get him out. It took us four months.

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<v Speaker 2>Four months and so he never paid you any rent.

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<v Speaker 2>And how much damage did he do to your uh,

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<v Speaker 2>to your property that that you you're probably never going

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<v Speaker 2>to be able to sue him for or at least

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<v Speaker 2>sue himself.

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<v Speaker 7>Now there's a lot of he's had a lot of

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<v Speaker 7>judgments ahead of us, so we're way back in the line.

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<v Speaker 7>I'd say it's probably three to four hundred thousand dollars

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<v Speaker 7>worth of damage overall, including legal fees and loss of

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<v Speaker 7>value of the property, just and also putting the bedrooms back.

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<v Speaker 7>I mean, it was just devastating to see my daughter,

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<v Speaker 7>you know, my my darling baby daughter's bedroom kind of

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<v Speaker 7>you know, in pieces on the ground outside, outside the floor.

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<v Speaker 7>It was it was really really tough situation.

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<v Speaker 2>Well, you know, I know you're not supposed to resort

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<v Speaker 2>to us lawyers call self help, but boy, it would

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<v Speaker 2>be great if you had somebody who would be willing

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<v Speaker 2>to go in and just I don't know, you teach

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<v Speaker 2>him some manners would be one way there an instructional

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<v Speaker 2>course in appropriate.

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<v Speaker 7>I like that is that like that's like Boston speak,

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<v Speaker 7>teaching someone manners.

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<v Speaker 2>That was a very subject we would never invoke, imply,

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<v Speaker 2>or suggest any form of violence.

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<v Speaker 7>But uh, well he actually sorry, go ahead, I was

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<v Speaker 7>just gonna say he was violent. I mean we brought

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<v Speaker 7>our architect with us when he ended up punching her

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<v Speaker 7>in the face and breaking both her her hands. So

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<v Speaker 7>he was a really bad guy. He's it's called the

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<v Speaker 7>Monster Tenant. I mean, he's the Monster Tenant. I wrote

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<v Speaker 7>an article about it.

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<v Speaker 2>And where can folks find that article, Susan, It's.

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<v Speaker 7>In New York magazine. And there's a lot of stuff

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<v Speaker 7>I'm sharing on my social media at Suzanne Segerman Instagram

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<v Speaker 7>and Facebook and Susanne Segraman dot com.

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<v Speaker 8>You'll see a lot of.

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<v Speaker 2>Suse Susan s u z A N N E and

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<v Speaker 2>Segrament is s E G G E R M A

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<v Speaker 2>N what a couple of the other in the in

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<v Speaker 2>the two or three minutes that we have left, And again,

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<v Speaker 2>I want people to reach out and be in contact

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<v Speaker 2>with you sound like an awfully nice person. And it's

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<v Speaker 2>it's amazing how how many jerks there are in the world,

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<v Speaker 2>and this guy seems to be a class Uh yes,

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<v Speaker 2>I hope he's going to be doing it to other people.

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<v Speaker 2>So this is this is a cautionary tale. Give us

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<v Speaker 2>a couple of other tips. Obviously, you really want to

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<v Speaker 2>do a background check on someone. You want to find

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<v Speaker 2>out who the prior lords are.

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<v Speaker 1>I would assume that's.

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<v Speaker 7>That's a good that's a really good one. You have

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<v Speaker 7>callow them up, talk to them directly and see if

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<v Speaker 7>you can verify the landlords too, because a lot of

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<v Speaker 7>people just give you the names of friends, so you know,

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<v Speaker 7>you have to figure out who they really are the

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<v Speaker 7>landlord and get their real number and checking references. You know,

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<v Speaker 7>you again want to check their references, but find out

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<v Speaker 7>if you can if their references are real people as well.

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<v Speaker 7>So if you can independently verify what that telephone number

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<v Speaker 7>is and depending on your go ahead, go ahead.

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<v Speaker 2>If I had a chance, between references and checking out

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<v Speaker 2>the former landlords, I mean, references can be glowing and

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<v Speaker 2>they the person might be a buddy of theirs or something.

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<v Speaker 2>But again, if someone like this is the monster tenant

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<v Speaker 2>and they've done this before, well they're going to be

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<v Speaker 2>very likely. This sounds like a guy that truly should

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<v Speaker 2>be indicted for extortion in my opinion, did you ever

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<v Speaker 2>consider filing a criminal charge against him of extortion?

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<v Speaker 7>Well, I went after him, and I sent packages of

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<v Speaker 7>information and all the information I gathered on the other

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<v Speaker 7>victims to various law enforcement agencies, and eventually.

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<v Speaker 6>There's a federal investigation on him.

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<v Speaker 7>Right now, he's on the loose still, so look out

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<v Speaker 7>out there. Don't we think he's overseas, but there is

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<v Speaker 7>an investigation underway.

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<v Speaker 2>Yeah, it would be great because it seems to me

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<v Speaker 2>that when he has a track record of doing this

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<v Speaker 2>to a series of people and.

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<v Speaker 3>Then demanding money for.

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<v Speaker 2>Him to leave the property and stop doing damage, you

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<v Speaker 2>talk about a quid pro quo, and I'm speaking as

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<v Speaker 2>a lawyer, that's extortion, plain and simple, and someone like

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<v Speaker 2>that should go away for a long time if you

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<v Speaker 2>can prove this is a pattern in practice of his activity.

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<v Speaker 2>You sound like a lovely person, Suzanne.

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<v Speaker 4>And.

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<v Speaker 7>I don't think he thinks so well.

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<v Speaker 2>I'm seriously if it was me, i'd be bitter and angry,

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<v Speaker 2>and I don't sense that in your voice. I sent

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<v Speaker 2>That's what you're doing is trying to get the word

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<v Speaker 2>out so that other people who work hard have you know,

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<v Speaker 2>an additional piece of property that they're willing to rent out.

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<v Speaker 2>Uh and and they become the victims victims of extortion.

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<v Speaker 2>That's you're you're a victim of extortion. And uh I

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<v Speaker 2>I'm guessing from your area code you're in the New

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<v Speaker 2>York area.

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<v Speaker 6>Uh.

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<v Speaker 7>Yeah, actually I'm in Connecticut. But we used to.

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<v Speaker 2>In terms of the legislature down there does nothing to

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<v Speaker 2>protect property rights for uh, you know, people who who

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<v Speaker 2>own property, and for landlords. It has always assumed that

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<v Speaker 2>the landlord is the bad person, which is just so unfair. Susanne,

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<v Speaker 2>I really thank you. How can folks they just google

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<v Speaker 2>your name, Suzanne, Segrament s E G G E R

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<v Speaker 2>M A n uh and s U z A N

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<v Speaker 2>N E you said on Instagram, Twitter, Facebook.

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<v Speaker 7>Yeah, we're also google my monster tenant and you'll find

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<v Speaker 7>the article.

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<v Speaker 3>Perfect, perfect, perfect.

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<v Speaker 2>Let's get the word out there, Suzanne, thanks so much

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<v Speaker 2>for doing this. I'm so sorry for what you had

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<v Speaker 2>to go through, but hopefully spreading the word here will

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<v Speaker 2>prevent this guy and others of his ilk from taking

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<v Speaker 2>advantage of decent people and basically engaging in extortionate practice.

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<v Speaker 3>In my opinion, thank.

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<v Speaker 7>You, Susan, Well Thanks so much, Dan, have a great

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<v Speaker 7>holiday you too, Thank.

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<v Speaker 3>You very much. Right back at you before we get

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<v Speaker 3>back at eight thirty.

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<v Speaker 2>Gen Z gen Z actually wants to shop in person,

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<v Speaker 2>and that's helping Mauls make a comeback. By the way,

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<v Speaker 2>I was in a Target today doing some shopping and

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<v Speaker 2>I'm going to ask a couple of questions about this.

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<v Speaker 2>I can't tell you how many items I was stunned

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<v Speaker 2>to see are now walked up between under lock and key.

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<v Speaker 2>But we're going to talk about gen Z first. Maybe

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<v Speaker 2>later on tonight we'll get to that issue. We'll be

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<v Speaker 2>back on Nightside right after this.

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<v Speaker 3>Thanks.

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<v Speaker 6>It's Night Side with.

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<v Speaker 1>Boston's news Radio.

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<v Speaker 4>Here.

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<v Speaker 3>Welcome back.

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<v Speaker 2>We are often on this hour of night Side talking

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<v Speaker 2>about the tendencies of gen Z, and tonight we're right

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<v Speaker 2>back with gen Z. We're talking with Scott Barredale, who's

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<v Speaker 2>an expert on branding and trust. He heads up a

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<v Speaker 2>company called Idea Grove. Good name from marketing company. Scott Baradale,

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<v Speaker 2>Welcome to Nightside. How are you sir?

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<v Speaker 8>Thanks for having me.

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<v Speaker 3>You're very welcome.

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<v Speaker 2>So first of all, we always have to define gen Z,

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<v Speaker 2>make sure we're talking about the same group of people.

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<v Speaker 2>Give us the age range of gen Z today or

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<v Speaker 2>give us the birth year of people who are born

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<v Speaker 2>gen Z.

432
00:21:55.640 --> 00:21:57.799
<v Speaker 8>Well, you're basically talking about your teens and to the

433
00:21:58.559 --> 00:22:00.480
<v Speaker 8>mid to eight twenties. To this point, it end at

434
00:22:00.480 --> 00:22:01.319
<v Speaker 8>about twenty seven.

435
00:22:02.000 --> 00:22:04.079
<v Speaker 3>Yes, so these are probably.

436
00:22:05.400 --> 00:22:10.519
<v Speaker 2>People who were born beginning in nineteen ninety six.

437
00:22:11.880 --> 00:22:14.440
<v Speaker 3>Or or is it later than that.

438
00:22:14.440 --> 00:22:18.720
<v Speaker 2>That's about right, nineteen ninety six, And so today the

439
00:22:19.799 --> 00:22:24.880
<v Speaker 2>oldest gen Zs would be probably, as you said, in

440
00:22:24.920 --> 00:22:29.119
<v Speaker 2>their late twenties, and the youngest I think that they

441
00:22:29.319 --> 00:22:33.759
<v Speaker 2>stopped gen Z in twenty twelve, so they would be

442
00:22:34.440 --> 00:22:37.079
<v Speaker 2>very early teens, so early teens, the twenties. So these

443
00:22:37.079 --> 00:22:43.480
<v Speaker 2>are the folks who traditionally have populated malls, and all

444
00:22:43.519 --> 00:22:47.720
<v Speaker 2>of a sudden, this group is kind of going against

445
00:22:47.839 --> 00:22:50.519
<v Speaker 2>the tide. I mean, the tide in recent years was

446
00:22:50.559 --> 00:22:53.640
<v Speaker 2>to abandon brick and mortars and particularly shopping malls. There's

447
00:22:53.640 --> 00:22:56.519
<v Speaker 2>more empty shopping malls around the country probably than you

448
00:22:56.559 --> 00:22:57.599
<v Speaker 2>can shake a stick at.

449
00:22:58.319 --> 00:22:59.000
<v Speaker 3>What's going on?

450
00:23:01.000 --> 00:23:04.000
<v Speaker 8>Well, I mean, I think it's part of a larger

451
00:23:04.079 --> 00:23:07.599
<v Speaker 8>trend where you know, gen Zers who have spent their

452
00:23:07.640 --> 00:23:10.880
<v Speaker 8>whole lives on their phones are maybe trying to branch

453
00:23:10.920 --> 00:23:13.319
<v Speaker 8>out a little bit, you know. There they can shop

454
00:23:13.359 --> 00:23:15.559
<v Speaker 8>on their phones, they can take pictures on their phones,

455
00:23:15.599 --> 00:23:17.960
<v Speaker 8>they can listen to music in their phones, and and

456
00:23:18.039 --> 00:23:21.359
<v Speaker 8>what's hot with them now, things like vinyl records and

457
00:23:22.799 --> 00:23:25.680
<v Speaker 8>the kind of old fashioned early two thousands of digital

458
00:23:25.720 --> 00:23:29.279
<v Speaker 8>cameras have made a huge comeback. And getting getting out

459
00:23:29.319 --> 00:23:30.920
<v Speaker 8>of the house and getting back into malls. I think

460
00:23:30.920 --> 00:23:33.599
<v Speaker 8>it's a healthy trend. You could say it's nostalgia maybe,

461
00:23:33.599 --> 00:23:35.279
<v Speaker 8>but I think for a lot of these kids, it's

462
00:23:35.359 --> 00:23:38.960
<v Speaker 8>just experience, experiencing something besides scrolling.

463
00:23:40.279 --> 00:23:45.079
<v Speaker 2>Is it also kind of a cheap way to get

464
00:23:45.119 --> 00:23:47.319
<v Speaker 2>out and spend the night? I mean, I'm assuming that

465
00:23:47.400 --> 00:23:50.160
<v Speaker 2>there was still malls. I was in a Target store

466
00:23:50.200 --> 00:23:55.480
<v Speaker 2>today doing some Christmas shopping, and I was stunned because

467
00:23:55.519 --> 00:23:58.480
<v Speaker 2>I had never seen this before in a Target, in

468
00:23:58.559 --> 00:24:04.440
<v Speaker 2>a Target, that something as things as simple as men's socks,

469
00:24:04.880 --> 00:24:08.640
<v Speaker 2>we're under lock and key. Now, I get it, you know,

470
00:24:08.920 --> 00:24:09.519
<v Speaker 2>I'm used to.

471
00:24:09.839 --> 00:24:10.279
<v Speaker 3>I'm serious.

472
00:24:10.319 --> 00:24:12.799
<v Speaker 2>I'm used to going into stores where you see, you know,

473
00:24:12.839 --> 00:24:16.559
<v Speaker 2>some of the you know, the technical equipment that can

474
00:24:16.599 --> 00:24:18.839
<v Speaker 2>cost one hundred, one hundred and fifty dollars lock and

475
00:24:18.920 --> 00:24:22.680
<v Speaker 2>key or jewelry, under lock and key forever. But men's

476
00:24:22.680 --> 00:24:25.279
<v Speaker 2>socks fifteen dollars under lock and key.

477
00:24:27.039 --> 00:24:29.799
<v Speaker 8>You know, well, in a lot of cities there's been

478
00:24:30.200 --> 00:24:35.000
<v Speaker 8>real issues with shoplifting, and there's been retailers that have

479
00:24:35.200 --> 00:24:38.480
<v Speaker 8>taken the approach that, hey, don't do anything, let people

480
00:24:38.480 --> 00:24:41.200
<v Speaker 8>steal things because we don't want to deal with the liability.

481
00:24:41.759 --> 00:24:44.319
<v Speaker 8>And this is what it ultimately ends up with. You know,

482
00:24:44.400 --> 00:24:48.720
<v Speaker 8>everything's locked up in at least the stores shutting down

483
00:24:49.079 --> 00:24:53.799
<v Speaker 8>in bad neighborhoods, and lots of things happen when you're

484
00:24:53.839 --> 00:24:57.160
<v Speaker 8>not willing to kind of stand up and frankly do

485
00:24:57.240 --> 00:25:00.440
<v Speaker 8>it right in terms of security asolutely.

486
00:25:00.519 --> 00:25:02.880
<v Speaker 2>And it also scars shop is away. But who wants

487
00:25:02.920 --> 00:25:05.559
<v Speaker 2>to be in a store when when the store is

488
00:25:05.599 --> 00:25:09.640
<v Speaker 2>being robbed, you're you might you might be part of

489
00:25:09.680 --> 00:25:12.480
<v Speaker 2>the robbery on the wrong end of the well, there's

490
00:25:12.519 --> 00:25:14.000
<v Speaker 2>no no good end of a robbery.

491
00:25:14.119 --> 00:25:16.759
<v Speaker 3>We put it like that. But yeah, this was in

492
00:25:16.839 --> 00:25:19.519
<v Speaker 3>kind of a suburban mall area. Let's see.

493
00:25:19.640 --> 00:25:22.279
<v Speaker 2>It's I was surprised to see it, and I gotta

494
00:25:22.319 --> 00:25:24.839
<v Speaker 2>tell you I'm now as an investor going to look

495
00:25:24.839 --> 00:25:28.200
<v Speaker 2>at Target and see if by them taking a fairly

496
00:25:28.279 --> 00:25:31.160
<v Speaker 2>dramatic stance, I mean, because it was like, you're not

497
00:25:31.240 --> 00:25:33.319
<v Speaker 2>going to steal socks. I mean there was there was

498
00:25:33.359 --> 00:25:36.240
<v Speaker 2>still you know, large toy items which were not under

499
00:25:36.279 --> 00:25:38.759
<v Speaker 2>lock and key, but you couldn't walk out with one

500
00:25:38.799 --> 00:25:41.559
<v Speaker 2>of these, you know, talk of trucks or something like

501
00:25:41.599 --> 00:25:43.359
<v Speaker 2>that under your arm or a basketball.

502
00:25:44.000 --> 00:25:44.119
<v Speaker 8>Uh.

503
00:25:44.200 --> 00:25:45.920
<v Speaker 3>Yeah, it just it just struck me.

504
00:25:45.960 --> 00:25:48.720
<v Speaker 2>So let me come back to the gen z is

505
00:25:48.759 --> 00:25:52.079
<v Speaker 2>it Do you think this is something that is going

506
00:25:52.079 --> 00:25:56.079
<v Speaker 2>to bring malls back or is it the last gasp

507
00:25:56.119 --> 00:25:56.640
<v Speaker 2>of malls?

508
00:25:56.680 --> 00:25:59.000
<v Speaker 3>You probably study this a lot more closely than I do.

509
00:26:00.200 --> 00:26:02.319
<v Speaker 8>Yeah, I mean, I think it's an interesting question. We

510
00:26:02.359 --> 00:26:03.880
<v Speaker 8>don't know for sure the answer.

511
00:26:04.279 --> 00:26:04.559
<v Speaker 4>You could.

512
00:26:04.640 --> 00:26:07.160
<v Speaker 8>I give you two different comparisons, and it could be

513
00:26:07.200 --> 00:26:09.960
<v Speaker 8>one or the other. One is final records. You know,

514
00:26:10.240 --> 00:26:13.480
<v Speaker 8>if you go back to the seventies and eighties final records,

515
00:26:13.519 --> 00:26:16.599
<v Speaker 8>there were three hundred million plus vinyl records sold a

516
00:26:16.720 --> 00:26:19.759
<v Speaker 8>year in that era. Then by the early two thousands

517
00:26:19.759 --> 00:26:22.720
<v Speaker 8>it went down to less than a million, and then

518
00:26:22.880 --> 00:26:25.599
<v Speaker 8>but now in the last few years it's gone back

519
00:26:25.680 --> 00:26:28.640
<v Speaker 8>up to thirty and forty million a year, which is

520
00:26:28.680 --> 00:26:31.119
<v Speaker 8>a lot compared to when it was almost nothing, but

521
00:26:31.400 --> 00:26:34.079
<v Speaker 8>it's ten percent of when it was at a highs.

522
00:26:34.119 --> 00:26:37.599
<v Speaker 8>So have vinyl records come back, yes, but will they

523
00:26:37.680 --> 00:26:40.640
<v Speaker 8>ever be what they were in the seventies and eighties. No,

524
00:26:40.880 --> 00:26:44.599
<v Speaker 8>because there's lots of other alternative forms of how people

525
00:26:44.599 --> 00:26:48.480
<v Speaker 8>listen to music. And I think with shopping in store

526
00:26:48.559 --> 00:26:51.599
<v Speaker 8>and shopping in malls, it remains to be seen because

527
00:26:52.200 --> 00:26:54.440
<v Speaker 8>is this a nostalgic thing. Is this something where you

528
00:26:54.519 --> 00:26:56.079
<v Speaker 8>might do it once in a while, but you're still

529
00:26:56.079 --> 00:26:59.200
<v Speaker 8>going to do ninety percent of your shopping online. Maybe

530
00:26:59.240 --> 00:27:02.200
<v Speaker 8>it's The other comparison would be the like movie theaters.

531
00:27:02.240 --> 00:27:05.119
<v Speaker 8>You know, it's been gosh ever since the nineteen fifties,

532
00:27:05.160 --> 00:27:07.759
<v Speaker 8>there were alternatives to movie theaters when TV emerged, and

533
00:27:08.319 --> 00:27:10.960
<v Speaker 8>then there's now they're streaming, and now movies that as

534
00:27:10.960 --> 00:27:12.720
<v Speaker 8>soon as they come out you can get them streaming

535
00:27:12.759 --> 00:27:16.559
<v Speaker 8>in many cases. So what a theaters do to compete?

536
00:27:16.599 --> 00:27:19.400
<v Speaker 8>You know, they started with three D, Now they're doing

537
00:27:19.480 --> 00:27:22.519
<v Speaker 8>you know, D box and things or the seat shake,

538
00:27:22.599 --> 00:27:25.000
<v Speaker 8>and they continue to have to up their game to

539
00:27:25.039 --> 00:27:28.319
<v Speaker 8>get people coming into the theaters. Sometimes successful, some not.

540
00:27:28.720 --> 00:27:31.240
<v Speaker 8>But for the most part, the movie industry, in the

541
00:27:31.240 --> 00:27:34.240
<v Speaker 8>theater industry has hung in. There's certainly better than the

542
00:27:34.240 --> 00:27:36.920
<v Speaker 8>final record industry, so it could go in either direction.

543
00:27:37.039 --> 00:27:38.240
<v Speaker 6>I think, well, I.

544
00:27:38.240 --> 00:27:38.920
<v Speaker 3>Think it's interesting.

545
00:27:38.960 --> 00:27:42.759
<v Speaker 2>I know that in my where I live, there's a

546
00:27:42.839 --> 00:27:45.599
<v Speaker 2>deluxe movie theater where you can go in and you

547
00:27:45.720 --> 00:27:48.119
<v Speaker 2>pay a little extra, but the seats are pretty comfortable,

548
00:27:48.839 --> 00:27:53.039
<v Speaker 2>it's immaculately clean. You have the opportunity to have to

549
00:27:53.200 --> 00:27:56.640
<v Speaker 2>order drinks or dinner while you're watching a movie. I mean,

550
00:27:56.680 --> 00:27:59.839
<v Speaker 2>it's a very different experience than buying a ticket for

551
00:27:59.839 --> 00:28:03.480
<v Speaker 2>a ten or ten dollars and sitting there and realizing

552
00:28:03.519 --> 00:28:08.359
<v Speaker 2>that somebody's spilled you know, I can of coke underneath

553
00:28:08.359 --> 00:28:10.160
<v Speaker 2>your feet because when you go to get.

554
00:28:10.039 --> 00:28:13.160
<v Speaker 3>Up your your shoes are sticking to the floor. But

555
00:28:13.240 --> 00:28:16.720
<v Speaker 3>so is this. Let me you look at this nationally.

556
00:28:17.079 --> 00:28:20.160
<v Speaker 2>We're a New England where we're Boston and New England

557
00:28:20.519 --> 00:28:22.880
<v Speaker 2>radio station where we're heard in thirty eight states over

558
00:28:22.920 --> 00:28:25.200
<v Speaker 2>the year to what we call terrestrial radio. Just an

559
00:28:25.200 --> 00:28:27.599
<v Speaker 2>old line station that's been around for one hundred years.

560
00:28:28.000 --> 00:28:30.160
<v Speaker 2>As you may or may have heard of our call letters.

561
00:28:30.160 --> 00:28:33.559
<v Speaker 2>But w b Z, yeah, well known east of the Mississippi.

562
00:28:33.640 --> 00:28:38.359
<v Speaker 2>Lots of different people. Are malls coming back better in

563
00:28:38.440 --> 00:28:41.440
<v Speaker 2>different areas of the country. I'm assuming that if malls

564
00:28:41.440 --> 00:28:43.720
<v Speaker 2>are going to make a comeback. They're going to more

565
00:28:44.079 --> 00:28:47.880
<v Speaker 2>likely make a comeback in the Midwest and in the Southwest.

566
00:28:47.920 --> 00:28:51.799
<v Speaker 2>I should say, where the temperatures are more amenable for

567
00:28:51.839 --> 00:28:55.680
<v Speaker 2>people who want to drive, is to get to a mall,

568
00:28:55.720 --> 00:28:58.640
<v Speaker 2>as opposed to the Northeast. I mean, normally when winter

569
00:28:58.720 --> 00:29:02.599
<v Speaker 2>sets in up here in another places like Minnesota, I

570
00:29:02.599 --> 00:29:03.720
<v Speaker 2>don't want to go out of the house.

571
00:29:03.759 --> 00:29:06.680
<v Speaker 3>I just want to wait until spring. You know what

572
00:29:06.680 --> 00:29:07.119
<v Speaker 3>I'm saying.

573
00:29:08.440 --> 00:29:11.160
<v Speaker 2>Is this a regional phenomenon or is this something that's

574
00:29:11.160 --> 00:29:12.359
<v Speaker 2>occurring across the country.

575
00:29:13.279 --> 00:29:17.519
<v Speaker 8>Well, yeah, I mean I think what's happened is that

576
00:29:17.960 --> 00:29:20.759
<v Speaker 8>a lot of the kind of experiences that you have

577
00:29:20.920 --> 00:29:24.319
<v Speaker 8>traditionally had in cities like a Boston or like New

578
00:29:24.400 --> 00:29:27.680
<v Speaker 8>York where you didn't have kind of that suburban mall

579
00:29:27.759 --> 00:29:30.400
<v Speaker 8>because you could kind of walk down the street and

580
00:29:30.440 --> 00:29:33.079
<v Speaker 8>shop a lot. With the big trend over the last

581
00:29:33.160 --> 00:29:35.480
<v Speaker 8>twenty years or so has been and I live in

582
00:29:35.599 --> 00:29:39.720
<v Speaker 8>suburban Dallas and so it's been in our area in

583
00:29:39.759 --> 00:29:44.960
<v Speaker 8>many others where there's been an effort to replicate that experience,

584
00:29:45.000 --> 00:29:47.359
<v Speaker 8>that kind of walking experience where you kind of you

585
00:29:47.799 --> 00:29:51.160
<v Speaker 8>have apartments, you have shopping where you kind of walk

586
00:29:51.200 --> 00:29:54.319
<v Speaker 8>the streets and it's more outdoor as opposed to that

587
00:29:54.440 --> 00:29:59.880
<v Speaker 8>kind of traditional interior shopping mall. I think the trend

588
00:30:00.039 --> 00:30:04.039
<v Speaker 8>has been in that other direction. But I think, you know,

589
00:30:04.319 --> 00:30:08.119
<v Speaker 8>there's been a lot of effort to for just in

590
00:30:08.160 --> 00:30:12.000
<v Speaker 8>person shopping in general, and malls in particular, to find

591
00:30:12.359 --> 00:30:17.039
<v Speaker 8>new ways to attract people back in. You know, technology

592
00:30:17.079 --> 00:30:18.279
<v Speaker 8>has been a big part of it. It's kind of

593
00:30:18.319 --> 00:30:20.599
<v Speaker 8>like we talked about movie theaters try to come up

594
00:30:20.640 --> 00:30:24.400
<v Speaker 8>with the you know, all kinds of new technologies to

595
00:30:24.440 --> 00:30:27.720
<v Speaker 8>get people back into the theaters and new features. That's

596
00:30:27.720 --> 00:30:30.200
<v Speaker 8>been happening in retail too. I'll give you just one example.

597
00:30:30.200 --> 00:30:35.039
<v Speaker 8>They've got in some stores now mirrors where you can

598
00:30:35.200 --> 00:30:37.279
<v Speaker 8>that kind of that kind of where you can kind

599
00:30:37.279 --> 00:30:39.720
<v Speaker 8>of virtually experience what it would be like to try

600
00:30:39.759 --> 00:30:43.640
<v Speaker 8>on clothes, for example. Just lots of cool things that

601
00:30:43.880 --> 00:30:46.000
<v Speaker 8>in the same way that movie theaters have tried to

602
00:30:46.039 --> 00:30:50.079
<v Speaker 8>compete with TV, stores are saying, gosh, I've got to

603
00:30:50.079 --> 00:30:52.400
<v Speaker 8>compete with Amazon. Now, I've got to compete with Timu

604
00:30:52.519 --> 00:30:55.640
<v Speaker 8>and people buying online.

605
00:30:54.680 --> 00:30:57.119
<v Speaker 2>All all great points. You know, there are some cities

606
00:30:57.119 --> 00:30:58.680
<v Speaker 2>that have done that. I mean some of the great

607
00:30:59.200 --> 00:31:04.160
<v Speaker 2>small cities like Savannah in Georgia and Charleston, South Carolina.

608
00:31:04.599 --> 00:31:07.200
<v Speaker 2>They had that charm. It's tough to create that charm.

609
00:31:07.440 --> 00:31:11.519
<v Speaker 2>I love Dallas, spend in Dallas many times in my

610
00:31:11.640 --> 00:31:16.599
<v Speaker 2>career in television and just travel. It's great city, historic city,

611
00:31:16.640 --> 00:31:18.519
<v Speaker 2>and all of that. Some of it bad history in

612
00:31:18.599 --> 00:31:23.000
<v Speaker 2>terms of the assassination in nineteen sixty three. But I

613
00:31:23.039 --> 00:31:26.759
<v Speaker 2>think it's tougher for the big cities. It's getting tougher.

614
00:31:26.799 --> 00:31:29.279
<v Speaker 2>It's getting tougher in Boston, and I know it's getting

615
00:31:29.279 --> 00:31:32.759
<v Speaker 2>tougher in New York. So maybe it's back to the malls.

616
00:31:32.839 --> 00:31:33.279
<v Speaker 3>I don't know.

617
00:31:33.359 --> 00:31:36.079
<v Speaker 2>Back to the future, I guess, is what we're talking about.

618
00:31:36.240 --> 00:31:38.880
<v Speaker 2>I really enjoyed our conversation, Scott, and I'd love to

619
00:31:38.960 --> 00:31:41.200
<v Speaker 2>keep back, happy back at some point and talk about

620
00:31:41.200 --> 00:31:43.559
<v Speaker 2>any other trends that you folks see. You sound like

621
00:31:43.759 --> 00:31:48.359
<v Speaker 2>at a great company that is really on top of things.

622
00:31:48.440 --> 00:31:51.240
<v Speaker 2>And I'm going to check out Target and see what

623
00:31:52.920 --> 00:31:56.359
<v Speaker 2>their value is. I'm serious having that experience today. I

624
00:31:56.359 --> 00:31:58.960
<v Speaker 2>had that happened to me about thirty years ago. Walked,

625
00:31:59.000 --> 00:32:01.799
<v Speaker 2>you know, a home depot and it was actually got

626
00:32:01.799 --> 00:32:06.640
<v Speaker 2>great service, put an investment in, made some dough. Basically

627
00:32:07.839 --> 00:32:10.440
<v Speaker 2>my experience said to me, this is this was this

628
00:32:10.559 --> 00:32:12.839
<v Speaker 2>was actually more than thirty years ago. It was thirty

629
00:32:12.880 --> 00:32:16.240
<v Speaker 2>five years ago, and I wish I'd invested more at

630
00:32:16.279 --> 00:32:19.039
<v Speaker 2>the time. I got in, made some money and got out.

631
00:32:19.400 --> 00:32:21.880
<v Speaker 2>Might do that with Target, I don't know. Thank you, Scott,

632
00:32:21.920 --> 00:32:25.759
<v Speaker 2>appreciate all the insights you provided us. Appreciate it very much.

633
00:32:26.119 --> 00:32:29.160
<v Speaker 2>When we go back, something that's going to excite everybody. Boston.

634
00:32:29.559 --> 00:32:33.240
<v Speaker 2>Boston has a new attraction. I don't even know where it's.

635
00:32:33.440 --> 00:32:36.200
<v Speaker 2>Where it is, It's called the Museum of ice Cream.

636
00:32:36.400 --> 00:32:40.680
<v Speaker 2>It's opening in Boston. I'm ready for this. Let's we'll

637
00:32:40.720 --> 00:32:43.359
<v Speaker 2>talk to one of the co founders right after the break.

638
00:32:44.599 --> 00:32:47.559
<v Speaker 1>Now back to Dan Ray live from the window World

639
00:32:47.720 --> 00:32:51.400
<v Speaker 1>Nice Sight Studios. I'm WBZ News Radio.

640
00:32:52.359 --> 00:32:55.359
<v Speaker 2>Well, we're going to talk about Boston's new Museum of

641
00:32:55.400 --> 00:32:58.400
<v Speaker 2>ice Cream with us. Is one of the co founders,

642
00:32:59.319 --> 00:33:03.160
<v Speaker 2>manishvo the nice Welcome to Boston and welcome to Nightside.

643
00:33:03.160 --> 00:33:03.599
<v Speaker 3>How are you.

644
00:33:04.759 --> 00:33:06.559
<v Speaker 6>I'm great, Thank you so much for having me.

645
00:33:07.319 --> 00:33:10.960
<v Speaker 2>I see that this Museum of ice Cream is already

646
00:33:11.200 --> 00:33:13.839
<v Speaker 2>open in a few other cities around the world, Miami,

647
00:33:13.960 --> 00:33:18.160
<v Speaker 2>in Austin, Texas, and now Boston. Is it currently opened

648
00:33:18.440 --> 00:33:22.079
<v Speaker 2>I know the tickets are available, or when exactly did

649
00:33:22.119 --> 00:33:24.880
<v Speaker 2>you scoop the first scoop of ice cream here in Boston?

650
00:33:24.960 --> 00:33:27.680
<v Speaker 6>The first scoops we just did previous this week and

651
00:33:27.799 --> 00:33:31.160
<v Speaker 6>tomorrow morning at ten am is the grand opening. We

652
00:33:31.200 --> 00:33:33.359
<v Speaker 6>opened the doors up to the public for the first time.

653
00:33:34.440 --> 00:33:37.319
<v Speaker 2>Tell us some of the features, because this is much

654
00:33:37.359 --> 00:33:40.599
<v Speaker 2>more than just going in and buying an ice cream

655
00:33:40.640 --> 00:33:43.759
<v Speaker 2>con what do we how's give us, you know, pitch

656
00:33:43.799 --> 00:33:45.359
<v Speaker 2>me on it. Why it's a great family event?

657
00:33:45.960 --> 00:33:48.559
<v Speaker 6>Absolutely, I mean, this is a museum of ice cream.

658
00:33:48.920 --> 00:33:52.000
<v Speaker 6>This is a experience, and this is an experience that's

659
00:33:52.000 --> 00:33:54.640
<v Speaker 6>going to take you on a journey that taps into

660
00:33:54.640 --> 00:33:59.599
<v Speaker 6>your inner child. Think Willy Wonka meets your favorite ice creams,

661
00:34:00.119 --> 00:34:03.839
<v Speaker 6>favorite worlds of Sprinkles. You are going to slide down

662
00:34:03.880 --> 00:34:06.519
<v Speaker 6>a epic slide, You're going to swim in sprinkles. You're

663
00:34:06.559 --> 00:34:10.000
<v Speaker 6>going to play in a Fenway Park inspired what we

664
00:34:10.079 --> 00:34:13.880
<v Speaker 6>call Funway Park Carnival. You are going to discover things

665
00:34:13.880 --> 00:34:17.320
<v Speaker 6>as secret doors and play games, and most importantly, you're

666
00:34:17.360 --> 00:34:19.400
<v Speaker 6>just going to eat a ton of ice cream. It's

667
00:34:19.480 --> 00:34:22.480
<v Speaker 6>unlimited ice cream with your ticket, and there's some really

668
00:34:22.480 --> 00:34:23.480
<v Speaker 6>funky things to try.

669
00:34:24.320 --> 00:34:28.719
<v Speaker 2>Yeah, I'm looking at some of this sprinkle pool, carnival,

670
00:34:29.000 --> 00:34:31.599
<v Speaker 2>sensory lab, cookie living room.

671
00:34:32.199 --> 00:34:33.119
<v Speaker 3>This is not.

672
00:34:34.719 --> 00:34:40.039
<v Speaker 2>This is quite an investment. You located in the seaport, right.

673
00:34:40.119 --> 00:34:42.960
<v Speaker 2>Everybody knows where the seaport is, but whereabouts.

674
00:34:44.079 --> 00:34:46.800
<v Speaker 6>Yeah, it's right off the seaport of Boulevard, right across

675
00:34:46.840 --> 00:34:51.159
<v Speaker 6>from the Snowport and where the fairies come. So it

676
00:34:51.280 --> 00:34:53.679
<v Speaker 6>is right in the heart of it. And it's so exciting.

677
00:34:53.719 --> 00:34:56.679
<v Speaker 6>I mean, I grew up outside of Boston and Whaland

678
00:34:56.760 --> 00:34:59.360
<v Speaker 6>and to see the seaport evolve. You know, a lot

679
00:34:59.440 --> 00:35:01.880
<v Speaker 6>of people think about it as now a night life

680
00:35:01.960 --> 00:35:04.280
<v Speaker 6>and evening destination, and it is packed at night, but

681
00:35:04.679 --> 00:35:07.239
<v Speaker 6>we really are going to bring a night and daytime

682
00:35:07.320 --> 00:35:09.679
<v Speaker 6>attraction for families. And then of course we have a bar.

683
00:35:10.360 --> 00:35:12.039
<v Speaker 6>We have a ton of adults to come in, and

684
00:35:12.480 --> 00:35:14.760
<v Speaker 6>it really was always built for adults in mind. First,

685
00:35:14.840 --> 00:35:16.559
<v Speaker 6>kids are always going to love this because they are

686
00:35:16.599 --> 00:35:18.719
<v Speaker 6>going to play and they're going to imagine and create

687
00:35:18.960 --> 00:35:21.960
<v Speaker 6>crazy worlds. But this is about adults. Adults need to

688
00:35:21.960 --> 00:35:25.599
<v Speaker 6>come in and choose to let loose and forget what's

689
00:35:25.639 --> 00:35:28.000
<v Speaker 6>happening on the outside world and eat a ton of

690
00:35:28.039 --> 00:35:30.360
<v Speaker 6>ice cream. Like to the point where you better come

691
00:35:30.480 --> 00:35:33.840
<v Speaker 6>hungry because you're going to be eating something like even

692
00:35:33.880 --> 00:35:36.159
<v Speaker 6>a lobster roll ice cream, which is our signature that

693
00:35:36.199 --> 00:35:36.960
<v Speaker 6>we're featuring it to.

694
00:35:36.960 --> 00:35:41.880
<v Speaker 2>Start my goodness, Well, I'm looking at other besides ice creams,

695
00:35:42.480 --> 00:35:44.840
<v Speaker 2>and not that there needs to be, but I'm looking

696
00:35:44.880 --> 00:35:47.840
<v Speaker 2>at you have one called something called the Cookie living Room,

697
00:35:48.400 --> 00:35:51.239
<v Speaker 2>which looks to me like people are sitting in chairs

698
00:35:51.280 --> 00:35:55.800
<v Speaker 2>that are kind of shaped like cookies. But are there

699
00:35:56.199 --> 00:36:00.039
<v Speaker 2>cookies or is this ice up the moment you arrive until.

700
00:35:59.800 --> 00:36:00.800
<v Speaker 3>The which you leave.

701
00:36:02.039 --> 00:36:05.599
<v Speaker 6>Don't worry, We we add some, we add other topics

702
00:36:05.639 --> 00:36:08.480
<v Speaker 6>and other you know, everything in the universe of ice

703
00:36:08.519 --> 00:36:12.400
<v Speaker 6>cream is fair game. And the chip Witch I feel

704
00:36:12.440 --> 00:36:15.639
<v Speaker 6>like growing up in in Whaland I that was to

705
00:36:15.719 --> 00:36:18.480
<v Speaker 6>me the ultimate ultimate treat when you got that chip

706
00:36:18.480 --> 00:36:21.960
<v Speaker 6>witch at lunchtime at the cafeteria. And so so this

707
00:36:22.000 --> 00:36:24.239
<v Speaker 6>is our first time ever making our ow to the

708
00:36:24.320 --> 00:36:26.599
<v Speaker 6>chip Witch. And and not only you do you have

709
00:36:26.679 --> 00:36:28.639
<v Speaker 6>to find that chip wich. You're gonna actually have to

710
00:36:28.920 --> 00:36:30.480
<v Speaker 6>You're gonna actually have to do some work to get

711
00:36:30.519 --> 00:36:32.679
<v Speaker 6>your chip witch in that room. But there's also a

712
00:36:32.760 --> 00:36:37.239
<v Speaker 6>secret cookie jar that the half cookie is providing us. Uh,

713
00:36:37.440 --> 00:36:40.760
<v Speaker 6>their their unbelievable cookies, and so you have to find

714
00:36:40.800 --> 00:36:43.280
<v Speaker 6>some of these treats. But of course there's people all

715
00:36:43.400 --> 00:36:45.840
<v Speaker 6>guides throughout the experience that we're there to help you,

716
00:36:46.119 --> 00:36:47.880
<v Speaker 6>to teach you about ice cream too, because there's a

717
00:36:47.920 --> 00:36:50.840
<v Speaker 6>ton of ice cream history, and a ton of Massachusetts

718
00:36:50.840 --> 00:36:53.320
<v Speaker 6>and New England ice cream history, and and Friendlies is

719
00:36:53.360 --> 00:36:55.760
<v Speaker 6>one of the the ice cream treats that we're welcoming

720
00:36:55.760 --> 00:36:57.920
<v Speaker 6>you with in this in this first iteration in the museum.

721
00:36:57.960 --> 00:37:00.559
<v Speaker 6>So all throughout the seasons we'll have new ice creams.

722
00:37:00.599 --> 00:37:02.880
<v Speaker 6>But there's a lot of great history around ice cream

723
00:37:02.920 --> 00:37:04.639
<v Speaker 6>in America and in New England.

724
00:37:04.760 --> 00:37:11.000
<v Speaker 3>Oh yeah, you think of Friendlies. I think of Brighams, Yeah, absolutely,

725
00:37:11.159 --> 00:37:11.719
<v Speaker 3>remember you.

726
00:37:11.719 --> 00:37:16.239
<v Speaker 2>Know getting you know, you know chocolate shakes at Brighams

727
00:37:16.280 --> 00:37:22.559
<v Speaker 2>as a kid, and uh yeah, there's there's unbelievable history

728
00:37:22.840 --> 00:37:25.039
<v Speaker 2>of ice cream. So how did you get involved in this,

729
00:37:25.159 --> 00:37:28.639
<v Speaker 2>your guy from Whaling to Massachusetts. I'm sure you didn't

730
00:37:28.639 --> 00:37:31.000
<v Speaker 2>wake up one day or when you were growing up

731
00:37:31.039 --> 00:37:33.440
<v Speaker 2>in the fifth grade and the teacher said, and Ish,

732
00:37:33.480 --> 00:37:34.719
<v Speaker 2>what do you want to do when you grow up?

733
00:37:34.760 --> 00:37:37.599
<v Speaker 2>I want to have an ice cream venue? You know,

734
00:37:37.679 --> 00:37:39.360
<v Speaker 2>how did you how did you find your way to this.

735
00:37:40.280 --> 00:37:42.360
<v Speaker 6>I can tell you if any of my teachers from

736
00:37:42.360 --> 00:37:44.519
<v Speaker 6>Whale Mill Score Whale in high school are listening and

737
00:37:44.519 --> 00:37:46.639
<v Speaker 6>then then kind of guessed that this was my profession.

738
00:37:46.679 --> 00:37:49.159
<v Speaker 6>I think we could have they could have won the lottery.

739
00:37:50.199 --> 00:37:51.760
<v Speaker 3>N like as a bank robber or something.

740
00:37:51.800 --> 00:37:54.159
<v Speaker 6>I mean, come on, I mean, I mean, I was

741
00:37:54.199 --> 00:37:55.880
<v Speaker 6>a pretty I was a pretty active I mean I

742
00:37:55.920 --> 00:37:58.960
<v Speaker 6>was a pretty active student. I was a pretty good athlete.

743
00:37:59.719 --> 00:38:02.639
<v Speaker 6>I mean, in Massachusetts, it's you know, to me, it's sports,

744
00:38:02.800 --> 00:38:05.039
<v Speaker 6>culture and ice cream. Those are the three things that

745
00:38:05.079 --> 00:38:08.679
<v Speaker 6>defined me. And and and honestly, the museums. I went

746
00:38:08.679 --> 00:38:11.679
<v Speaker 6>today's a lsterirt gardener museum today. I hadn't been in

747
00:38:11.760 --> 00:38:14.679
<v Speaker 6>a few years. And I grew up on art, I

748
00:38:14.719 --> 00:38:16.840
<v Speaker 6>grew up on culture, and I grew up on the

749
00:38:16.840 --> 00:38:20.719
<v Speaker 6>Red Sox. So of course we all did and and

750
00:38:20.800 --> 00:38:22.960
<v Speaker 6>all of those things that are used in this experience.

751
00:38:22.960 --> 00:38:25.599
<v Speaker 6>And frankly, you know, I never expected my job to

752
00:38:26.119 --> 00:38:28.519
<v Speaker 6>be that. My parents are mortified when I found when

753
00:38:28.519 --> 00:38:30.000
<v Speaker 6>they found out I was going to start a museum

754
00:38:30.039 --> 00:38:32.719
<v Speaker 6>of ice cream after I left a world in the

755
00:38:32.800 --> 00:38:35.880
<v Speaker 6>in the business, corporate world. So but I really believe

756
00:38:35.960 --> 00:38:40.159
<v Speaker 6>that our cell phones and entertainment needs to be heavy

757
00:38:40.199 --> 00:38:43.199
<v Speaker 6>on hospitality, heavy on design, and that we need to

758
00:38:43.239 --> 00:38:45.559
<v Speaker 6>be more connected. And this this is not a museum

759
00:38:45.599 --> 00:38:48.320
<v Speaker 6>of ice cream. It's a museum of ice breaking. It's

760
00:38:48.320 --> 00:38:51.519
<v Speaker 6>a museum of joy. It's a museum where anybody at

761
00:38:51.559 --> 00:38:55.000
<v Speaker 6>any age can understand that ice cream is something that

762
00:38:55.119 --> 00:38:57.880
<v Speaker 6>everybody loves and that's all we need, and we can

763
00:38:57.880 --> 00:39:01.000
<v Speaker 6>forget about everything that's going on tonight, all our worries.

764
00:39:01.039 --> 00:39:03.440
<v Speaker 6>It's freezing cold. It doesn't matter what's happening in your life.

765
00:39:03.480 --> 00:39:05.960
<v Speaker 6>When you enter the Museum of ice Cream. You are

766
00:39:06.000 --> 00:39:07.639
<v Speaker 6>there to have fun. And if you're not there to

767
00:39:07.639 --> 00:39:08.599
<v Speaker 6>have fun, you shouldn't come.

768
00:39:09.639 --> 00:39:13.199
<v Speaker 2>Well, we hope many people have an opportunity. They were

769
00:39:13.239 --> 00:39:16.199
<v Speaker 2>able to go to your website, which is pretty simple,

770
00:39:16.320 --> 00:39:20.119
<v Speaker 2>Museum of ice Cream dot com slash Boston. But you

771
00:39:20.280 --> 00:39:22.480
<v Speaker 2>just go to Museum of ice Cream dot com you'll

772
00:39:22.480 --> 00:39:24.599
<v Speaker 2>find the Boston the locations.

773
00:39:24.719 --> 00:39:27.400
<v Speaker 3>Again, you're in New York, Chicago.

774
00:39:27.760 --> 00:39:33.320
<v Speaker 2>Singapore, Miami, Boston, and Austin, Texas. So those are very

775
00:39:33.360 --> 00:39:37.920
<v Speaker 2>interesting cities geographically and culturally. And I suspect it's going

776
00:39:37.960 --> 00:39:40.599
<v Speaker 2>to be a big smash here in Boston. The tickets

777
00:39:41.159 --> 00:39:43.239
<v Speaker 2>you got to you gotta figure out what time. The

778
00:39:43.360 --> 00:39:47.599
<v Speaker 2>ticket prices vary a little bit, and uh, and there

779
00:39:47.679 --> 00:39:50.559
<v Speaker 2>is a there is a break for kids on tickets.

780
00:39:50.559 --> 00:39:53.119
<v Speaker 2>There's adult tickets and kids tickets, and I think that's

781
00:39:53.159 --> 00:39:56.559
<v Speaker 2>smart as well. Kids age two and below are free.

782
00:39:56.679 --> 00:39:57.199
<v Speaker 3>I like that.

783
00:39:58.840 --> 00:40:00.880
<v Speaker 6>Well that I forgot got to ask you. Do you

784
00:40:00.920 --> 00:40:02.519
<v Speaker 6>love ice cream? And what's your favorite?

785
00:40:03.360 --> 00:40:04.360
<v Speaker 3>For me? It's chocolate.

786
00:40:04.400 --> 00:40:07.960
<v Speaker 2>It's any form of chocolate ice cream. I mean that seriously.

787
00:40:08.039 --> 00:40:10.440
<v Speaker 2>I'm a big ice cream guy, but it's got to be.

788
00:40:11.719 --> 00:40:14.679
<v Speaker 2>My best is chocolate with hot fudge and Jimmy's or

789
00:40:14.760 --> 00:40:19.519
<v Speaker 2>you know, Hershey chocolate pieces on top of it. Chocolate, chocolate, chocolate.

790
00:40:19.719 --> 00:40:23.480
<v Speaker 2>I'm a chocoholic, that's all. With chocolate, I'd be doing

791
00:40:23.519 --> 00:40:25.679
<v Speaker 2>time at Conquered State Prison if it was still open.

792
00:40:25.719 --> 00:40:29.519
<v Speaker 6>Okay, well, maybe we need to make a signature treat

793
00:40:29.559 --> 00:40:32.079
<v Speaker 6>for you at some point and everyone needs to try

794
00:40:32.119 --> 00:40:34.000
<v Speaker 6>your signature triple kadruple chocolate.

795
00:40:34.320 --> 00:40:38.239
<v Speaker 2>More than happy. I would minish my producer would give

796
00:40:38.280 --> 00:40:41.199
<v Speaker 2>you my direct line. I would be honored. I've been

797
00:40:41.239 --> 00:40:45.239
<v Speaker 2>around a long time at WBZ, first in television, probably

798
00:40:45.280 --> 00:40:46.320
<v Speaker 2>when you were a kid I was on.

799
00:40:46.320 --> 00:40:47.840
<v Speaker 3>TV, and now you're bad.

800
00:40:48.079 --> 00:40:52.960
<v Speaker 2>I remember, okay, So yeah, feel free. Rob will give

801
00:40:52.960 --> 00:40:54.360
<v Speaker 2>you my direct number if you want to give me

802
00:40:54.400 --> 00:40:57.079
<v Speaker 2>a call. I'd be happy to talk. I love ice

803
00:40:57.079 --> 00:41:00.880
<v Speaker 2>cream and I love innovation because this is something that's

804
00:41:01.039 --> 00:41:03.880
<v Speaker 2>that's different. And hope I wish you all the best,

805
00:41:03.920 --> 00:41:06.079
<v Speaker 2>and I wish you great success and look forward to

806
00:41:06.079 --> 00:41:06.800
<v Speaker 2>me at the out point.

807
00:41:07.679 --> 00:41:09.480
<v Speaker 6>What an honor, What a pleasure to be on with you.

808
00:41:10.199 --> 00:41:13.639
<v Speaker 2>My pleasure right back at you have great holidays and

809
00:41:13.960 --> 00:41:16.360
<v Speaker 2>Rob will take care of you. Give him my direct number,

810
00:41:16.400 --> 00:41:18.239
<v Speaker 2>and we'll do what we can. We'll figure out what

811
00:41:18.280 --> 00:41:20.960
<v Speaker 2>we can do again. It's the Museum of ice Cream

812
00:41:21.000 --> 00:41:23.599
<v Speaker 2>dot com. And it's always great to listen to someone

813
00:41:23.679 --> 00:41:27.079
<v Speaker 2>from community like Whale in a great community with a

814
00:41:27.840 --> 00:41:30.199
<v Speaker 2>new idea which I think is going to work here

815
00:41:30.199 --> 00:41:33.440
<v Speaker 2>in Massachusetts. Back on nights side, right after the nine

816
00:41:33.440 --> 00:41:36.079
<v Speaker 2>o'clock news for the nine o'clock hour, and we're going

817
00:41:36.159 --> 00:41:39.840
<v Speaker 2>to be talking about Louis till on another Boston institution

818
00:41:40.079 --> 00:41:42.320
<v Speaker 2>and he should be in the Baseball Hall of Fame.
