1 00:00:02,240 --> 00:00:03,640 Speaker 1: This is pet Life Radio. 2 00:00:04,040 --> 00:00:10,119 Speaker 2: Let's talk pets. This episode of Catitude is brought to 3 00:00:10,160 --> 00:00:13,480 you by Pretty Litter, World's smartest cat litter. 4 00:00:30,760 --> 00:00:34,640 Speaker 3: Hello, Blai lovers, Welcome to Catitude. I'm your show host, 5 00:00:34,719 --> 00:00:38,399 Michelle bern And what great day I have. First of all, 6 00:00:38,439 --> 00:00:42,079 it's Friday the thirteenth, when we're recording always a special day. 7 00:00:42,439 --> 00:00:43,679 Speaker 2: I think it's a special. 8 00:00:43,399 --> 00:00:45,399 Speaker 3: Day for cats. Don't ask me why, I just do. 9 00:00:45,920 --> 00:00:48,320 And I have a very special guest, and we're going 10 00:00:48,399 --> 00:00:52,359 to talk about a product that not only is it 11 00:00:52,799 --> 00:00:56,159 great for the pet parent, it's great for your cat too. 12 00:00:56,759 --> 00:00:59,000 So stay tuned, we'll be right back. 13 00:01:02,159 --> 00:01:05,879 Speaker 4: Take a bite out of your competition. Advertise your business 14 00:01:05,920 --> 00:01:09,200 with an ad in Petlife Radio podcasts and radio shows. 15 00:01:09,439 --> 00:01:12,159 There is no other pet related media that is as 16 00:01:12,239 --> 00:01:15,280 large and reaches more pet parents and pet lovers than 17 00:01:15,359 --> 00:01:19,280 pet Life Radio with over seven million monthly listeners. Pet 18 00:01:19,280 --> 00:01:23,400 Life Radio podcasts are available on all major podcast platforms, 19 00:01:23,599 --> 00:01:26,640 and our live radio stream goes out to over two 20 00:01:26,760 --> 00:01:31,400 hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In, 21 00:01:31,599 --> 00:01:34,680 and other streaming apps. For more information on how you 22 00:01:34,840 --> 00:01:38,439 can advertise on the number one pet podcast, and radio network. 23 00:01:38,560 --> 00:01:43,359 Visit petlifradio dot com slash advertise today. 24 00:01:44,239 --> 00:01:57,519 Speaker 5: Let's talk pets on petlifradio dot com. 25 00:01:57,719 --> 00:02:01,200 Speaker 3: Welcome back, Gabyone. I'd like to welcome Jennifer Cookson. She 26 00:02:01,319 --> 00:02:04,560 is the director of R and D Innovation at Pretty Litter. 27 00:02:04,680 --> 00:02:05,560 Welcome Jennifer. 28 00:02:05,719 --> 00:02:07,680 Speaker 2: Thank you, Michelle. It's great to be on. 29 00:02:07,920 --> 00:02:10,599 Speaker 3: I'm so excited to have you. Can you share a 30 00:02:10,599 --> 00:02:12,800 little about your background with our listeners? 31 00:02:13,159 --> 00:02:16,520 Speaker 2: Sure? So, I don't come from a traditional cat litter 32 00:02:16,599 --> 00:02:20,280 background or pet care background. I am a material scientist 33 00:02:20,319 --> 00:02:23,280 that started out in the cosmetic and personal care space. 34 00:02:23,560 --> 00:02:26,479 There is though a lot of overlap in the science 35 00:02:26,599 --> 00:02:30,840 between making a lotion surprisingly or deodorant in building out 36 00:02:30,840 --> 00:02:35,520 cat litter. So it's been an interesting transition. But I'm 37 00:02:35,599 --> 00:02:38,360 excited to be in the field and to be supporting 38 00:02:38,400 --> 00:02:38,919 Pretty Litter. 39 00:02:39,159 --> 00:02:41,400 Speaker 3: Well, I'm excited to have you on. Do you have 40 00:02:41,479 --> 00:02:42,280 cats yourself? 41 00:02:42,520 --> 00:02:45,080 Speaker 2: I do, And I was very nervous because it is 42 00:02:45,199 --> 00:02:47,960 feeding time that she would be making some sounds and 43 00:02:48,000 --> 00:02:49,719 appearances on this episode. 44 00:02:50,080 --> 00:02:53,759 Speaker 3: That's fine, Hey, we're all about me out, Okay, So 45 00:02:53,879 --> 00:02:57,879 let's talk about cat litter. There are a lot of 46 00:02:57,919 --> 00:03:02,000 cat litters out there, and pretty is of course often 47 00:03:02,039 --> 00:03:06,520 described as a smart cat litter. So from a science standpoint, 48 00:03:06,719 --> 00:03:09,199 what makes it different than traditional litter. 49 00:03:09,560 --> 00:03:13,479 Speaker 2: Yeah, so traditional litters are I would say passive, right. 50 00:03:13,560 --> 00:03:16,639 Their main function is to absorb moisture and control odor, 51 00:03:17,080 --> 00:03:19,680 but they don't interact with the biology of what's happening 52 00:03:19,719 --> 00:03:22,520 in the box. So pretty litter is engineered as a 53 00:03:22,520 --> 00:03:26,560 functional substrate, the amorphasilica. It works to absorb moisture and 54 00:03:26,599 --> 00:03:29,560 control odor like litter because of its high surface area 55 00:03:29,639 --> 00:03:32,800 and rapid absorption, but layered into that is also a 56 00:03:32,840 --> 00:03:36,479 pH responsive indicator that is designed to react to biochemical 57 00:03:36,479 --> 00:03:40,120 shifts in urine, so let's say pH for instance, So 58 00:03:40,199 --> 00:03:43,280 instead of just trapping waste, it can translate certain changes 59 00:03:43,319 --> 00:03:46,439 into something visible. So that's the real distinction. It's not 60 00:03:46,680 --> 00:03:50,840 just a passive litter, it's it's responsive to your cat's biology. 61 00:03:51,000 --> 00:03:54,199 Speaker 3: Okay, thanks for telling us that information about pretty litter. 62 00:03:54,680 --> 00:03:57,800 Let's talk about why it's so important to know about 63 00:03:57,840 --> 00:04:01,560 your cat's help because cats there's two things. So one 64 00:04:01,639 --> 00:04:04,400 they're often thought of as an afterthought in pet care. 65 00:04:04,719 --> 00:04:08,879 They're getting better, but that's still kind of the case. 66 00:04:09,400 --> 00:04:13,319 And then the other thing is that cats are very 67 00:04:13,520 --> 00:04:17,279 stoic creatures. They hide what's going on with them. I 68 00:04:17,399 --> 00:04:20,720 had that happen with my cat, really scary situation. So 69 00:04:21,120 --> 00:04:23,519 let's go the first question. Why do you think that 70 00:04:23,680 --> 00:04:26,920 cats have been considered an afterthought in pet care? 71 00:04:27,279 --> 00:04:29,839 Speaker 2: I'm not sure if I would characterize it as an 72 00:04:29,920 --> 00:04:35,319 afterthought so much as it is very difficult to treat felines, right. They, 73 00:04:35,439 --> 00:04:38,240 like you mentioned, they're stoic. They tend to hide symptoms 74 00:04:38,639 --> 00:04:42,560 until it becomes either critical or an emergency, and then 75 00:04:42,600 --> 00:04:45,680 they're not well known to play nice at the event, right, 76 00:04:46,879 --> 00:04:50,120 So care can be very difficult for a cat. I 77 00:04:50,240 --> 00:04:54,480 myself probably don't have as rigorous as that routine as 78 00:04:54,480 --> 00:04:57,079 my dog does because of those matters. I think a 79 00:04:57,120 --> 00:04:59,240 lot of individuals tend to think of cats as being 80 00:04:59,240 --> 00:05:00,720 able to take care of themselves. 81 00:05:00,759 --> 00:05:00,920 Speaker 4: Right. 82 00:05:01,000 --> 00:05:03,839 Speaker 2: They were bred to hunt mice and kind of be 83 00:05:03,959 --> 00:05:06,560 these independent creatures. So I don't know so much if 84 00:05:06,560 --> 00:05:09,399 it's an afterthought as much as a characterization of cats 85 00:05:09,399 --> 00:05:13,079 and their personalities that make them seem very strong, much 86 00:05:13,120 --> 00:05:15,199 stronger than they actually are. 87 00:05:15,600 --> 00:05:19,240 Speaker 3: Yeah. In other words, they fake us out all the time. Yes, 88 00:05:19,759 --> 00:05:23,759 So now let's talk about that. Since they're such stoic creatures, 89 00:05:24,079 --> 00:05:26,879 and they're so hard to understand when it comes to 90 00:05:26,959 --> 00:05:31,399 their help. And for all the misunderstandings us as cat parents, 91 00:05:31,439 --> 00:05:33,879 there can cat levers have, even those of us that 92 00:05:34,360 --> 00:05:39,720 know a lot about cats. Why is early detection so important? Then, 93 00:05:40,040 --> 00:05:41,639 most cat parents think. 94 00:05:41,759 --> 00:05:45,480 Speaker 2: Well, early detection is a very good tool to prevent 95 00:05:45,800 --> 00:05:51,879 having crisis or emergency situations. Cats can become dehydrated very quickly, right, 96 00:05:52,000 --> 00:05:55,319 So if you start to notice changes in the output 97 00:05:55,360 --> 00:05:57,639 of their urine, let's say, or even the pH because 98 00:05:57,680 --> 00:06:01,160 they're dehydrated, it is critical that you are able to 99 00:06:01,279 --> 00:06:03,920 track trends and patterns that maybe you're seeing in the 100 00:06:03,959 --> 00:06:06,879 litter box to then articulate that to your vet before 101 00:06:06,920 --> 00:06:08,199 it becomes a crisis. 102 00:06:08,519 --> 00:06:11,199 Speaker 3: Okay, thanks, So how does pretty litter work? 103 00:06:11,480 --> 00:06:15,199 Speaker 2: So pretty litter highlights changes in urine pH so it 104 00:06:15,240 --> 00:06:17,920 can tell you if the urine is becoming more alkaline 105 00:06:18,199 --> 00:06:22,480 or more acidic, and those changes over time. So tracking 106 00:06:22,879 --> 00:06:25,399 how it looks over time can really be a good 107 00:06:25,480 --> 00:06:30,160 insight into cat health. For instance, if the cat has 108 00:06:30,519 --> 00:06:34,199 let's say, urinary crystal stones that form, right, that tends 109 00:06:34,199 --> 00:06:38,480 to happen when the pH of the urine becomes more alkaline, 110 00:06:38,680 --> 00:06:41,160 and so if you're starting to see that change, that 111 00:06:41,240 --> 00:06:44,079 is typical. So blue with the pretty litter would be 112 00:06:44,079 --> 00:06:47,720 the color. If you're starting to see consistently blue spots 113 00:06:47,759 --> 00:06:49,680 where the cat is peeting, you know that might be 114 00:06:49,879 --> 00:06:51,360 a flag to say, hey, I'm going to talk to 115 00:06:51,360 --> 00:06:53,319 my vet to see if this is something we should 116 00:06:53,319 --> 00:06:57,600 look into. Right, because the more facilica crystal is also clear, 117 00:06:57,680 --> 00:07:00,720 it is able to detect blood, which off is not 118 00:07:00,839 --> 00:07:04,000 observed in your regular clay substrates, and so blood is 119 00:07:04,040 --> 00:07:06,240 always a concern when you see it, whether it be 120 00:07:06,240 --> 00:07:08,519 in the uriner feces, and so that again is one 121 00:07:08,519 --> 00:07:10,839 of those early indicators of let me call my vet 122 00:07:10,879 --> 00:07:14,040 and have a conversation. It is in no way to 123 00:07:14,120 --> 00:07:17,120 replace regular vet visit, but is it a tool that 124 00:07:17,199 --> 00:07:21,040 can help you to have more direct and proactive conversations 125 00:07:21,079 --> 00:07:21,680 with your vet. 126 00:07:22,079 --> 00:07:26,000 Speaker 3: Okay, So cat parents that tri pretty litters should not 127 00:07:26,639 --> 00:07:31,480 see colors and panic. This is just an indication of hey, 128 00:07:31,680 --> 00:07:34,560 this is a sign to maybe go ahead and get 129 00:07:34,560 --> 00:07:35,720 your cat checked out. 130 00:07:35,519 --> 00:07:39,399 Speaker 2: Of the vat correct and cat urine phs actually can 131 00:07:39,439 --> 00:07:43,240 be very variable. It can change dependent on how often 132 00:07:43,279 --> 00:07:45,839 they eat, how much they eat, If they're stressed. So 133 00:07:45,879 --> 00:07:49,160 it's more about looking at patterns. So is it consistently 134 00:07:49,279 --> 00:07:51,319 very alkaline that would be a red flag? Is it 135 00:07:51,319 --> 00:07:54,680 consistently very acidic that could also be a red flag? Right, 136 00:07:54,759 --> 00:07:58,240 So it is more about having this be more part 137 00:07:58,279 --> 00:08:01,360 of your routine to track trends than it is a 138 00:08:01,720 --> 00:08:04,360 you know, red flag. Right away, we don't want to 139 00:08:04,399 --> 00:08:05,480 scare pet parents. 140 00:08:06,120 --> 00:08:09,680 Speaker 3: Right now, Let's talk about the components of pretty litter. 141 00:08:09,839 --> 00:08:13,160 So pretty litter contains silica, and that is sometimes a 142 00:08:13,199 --> 00:08:16,800 red flag for some pet parents. Is it safe? One 143 00:08:16,839 --> 00:08:20,639 of the misconceptions that maybe were heard out there in 144 00:08:20,639 --> 00:08:22,120 internet and other news. 145 00:08:22,560 --> 00:08:25,879 Speaker 2: Yeah, so not all silicas are created equal. So one 146 00:08:25,879 --> 00:08:29,040 of the biggest misconceptions is that, And in fact, pretty 147 00:08:29,040 --> 00:08:32,360 literally uses something called amorphous silica, which is non toxic 148 00:08:32,440 --> 00:08:36,360 and safe for everyday use. It is actually used in 149 00:08:36,440 --> 00:08:41,360 foodstocks and widely using consumer products and considered again non 150 00:08:41,360 --> 00:08:44,759 toxic when handled appropriately, and I think it unfortunately gets 151 00:08:44,759 --> 00:08:49,879 conflated with crystalline silica, which is a hazard. Crystalline silica 152 00:08:49,960 --> 00:08:52,440 is kind of the you know, it has a consistent 153 00:08:52,559 --> 00:08:55,120 uniform pattern and kind of this jagonist to it versus 154 00:08:55,120 --> 00:08:57,759 a MorphOS silica as it says, it doesn't have a 155 00:08:57,840 --> 00:09:01,840 uniform shape and therefore doesn't have the same health hazards 156 00:09:01,879 --> 00:09:03,200 as crystalline silica. 157 00:09:03,279 --> 00:09:06,799 Speaker 3: Okay, and other things pet parents might be concerned about 158 00:09:07,000 --> 00:09:10,399 with pretty litter as far as dust control and as 159 00:09:10,399 --> 00:09:12,799 far as safety to their cats. 160 00:09:13,200 --> 00:09:16,519 Speaker 2: Sure, So this is an interesting one that I recently 161 00:09:16,840 --> 00:09:19,200 worked with our social media team to launch a video 162 00:09:19,279 --> 00:09:21,840 on because the question came up so much in terms 163 00:09:21,840 --> 00:09:24,919 of dust. So we actually had a third party lab 164 00:09:25,120 --> 00:09:28,360 conduct a test for us where we stimulated use of 165 00:09:28,480 --> 00:09:33,240 pretty litter, so pouring, sifting, stirring, scooping, and the person 166 00:09:33,279 --> 00:09:35,440 that was doing that or a monitor within what is 167 00:09:35,480 --> 00:09:38,159 called the breathing zone, so areas that would you know, 168 00:09:38,240 --> 00:09:41,240 any particles or dust would enter into the lungs through 169 00:09:41,279 --> 00:09:44,440 the nose mouth. And in addition to that, we also 170 00:09:44,519 --> 00:09:47,559 monitored the ambient air, so the air around the litter box. 171 00:09:47,600 --> 00:09:50,159 How much was you know, dusting up into the environment 172 00:09:50,200 --> 00:09:54,879 around you. What was really reassuring was that the results 173 00:09:54,960 --> 00:09:58,200 for pretty litter were often below the detection limit of 174 00:09:58,480 --> 00:10:02,519 the instrument. The instrument couldn't even detect us because it 175 00:10:02,559 --> 00:10:06,399 was well below that detection limit. The ambient air also 176 00:10:06,480 --> 00:10:11,159 saw no significant change from background, no spikes, and all 177 00:10:11,200 --> 00:10:14,399 of the people that were pouring noted that if there 178 00:10:14,559 --> 00:10:17,759 was a minimal dust cloud, it dissipated much more quickly 179 00:10:17,840 --> 00:10:22,279 than the other clay substrates we tested. So inherently our 180 00:10:22,360 --> 00:10:25,840 product is lower dust than some of the leading clay 181 00:10:25,879 --> 00:10:30,240 brands based on that test, and it has been demonstrated 182 00:10:30,360 --> 00:10:34,840 in my lab for doing dustiness testing to be safe 183 00:10:34,879 --> 00:10:39,679 in terms of not having small particles inhalable particles free 184 00:10:39,720 --> 00:10:42,399 from those So I think that also has been a 185 00:10:42,399 --> 00:10:44,840 little bit of a misconception that we hope we can 186 00:10:45,080 --> 00:10:46,799 we can start to have a dialogue around with the 187 00:10:46,879 --> 00:10:47,480 pet parents. 188 00:10:47,679 --> 00:10:50,360 Speaker 3: Okay, thank you, Okay, we're gonna take a short break. 189 00:10:50,399 --> 00:10:51,519 We'll be right back. 190 00:10:54,600 --> 00:10:58,080 Speaker 1: Begging to hear more of your favorite show. Coolful. Episodes 191 00:10:58,120 --> 00:11:01,720 of all our shows are available onto go to Pedliferadio 192 00:11:01,799 --> 00:11:05,559 dot com to fedaur retire lineup of possum Ted podcasts. 193 00:11:05,759 --> 00:11:09,399 Also dig us up in iHeartRadio, dan iTunes, Let's Talk 194 00:11:09,480 --> 00:11:15,399 Pats lived only from ped Life Radio. 195 00:11:14,639 --> 00:11:18,559 Speaker 5: Let's Talk Past, Let's done on a put life radio headline. 196 00:11:18,240 --> 00:11:30,879 Speaker 6: Radio, pet live radio dot Com. 197 00:11:31,080 --> 00:11:34,480 Speaker 3: Welcome back, everyone, and we're talking to Jennifer Cookson. She 198 00:11:34,639 --> 00:11:38,759 is the director of R and D Innovation at Pretty Litter. Jennifer, 199 00:11:38,799 --> 00:11:42,639 you've given us some great information. So we're talking about 200 00:11:42,639 --> 00:11:46,279 pretty Litter and let me ask you this. You know, 201 00:11:46,679 --> 00:11:50,440 some people might think, well, you know, I've always used 202 00:11:50,440 --> 00:11:54,159 this litter and maybe this is just a trend. I 203 00:11:54,200 --> 00:11:57,159 don't know, what would you say to people that are 204 00:11:57,240 --> 00:12:02,080 skeptical in that this is really a great tool to 205 00:12:02,799 --> 00:12:06,600 not substitute for the vet, but to aid you in 206 00:12:06,720 --> 00:12:10,639 having conversations with your vet in you know, giving you 207 00:12:10,720 --> 00:12:14,519 a glimpse as to your cat might have something and 208 00:12:14,559 --> 00:12:17,039 this will tell you what to be aware of. 209 00:12:17,360 --> 00:12:21,279 Speaker 2: Yeah. So you know, the founder of our company, Daniel, 210 00:12:21,440 --> 00:12:24,159 he has a story that he tells about his cat 211 00:12:24,320 --> 00:12:28,440 that ended up passing away from a urinary trek issue 212 00:12:28,960 --> 00:12:32,559 and how and that really inspired him right to create 213 00:12:32,720 --> 00:12:36,600 this product that could be this tool to screen, to 214 00:12:36,720 --> 00:12:40,000 be a preventative method, to to be able to say 215 00:12:40,039 --> 00:12:41,879 that your cat may have something wrong and to have 216 00:12:41,960 --> 00:12:44,960 those conversations with your vet. You know, as I discussed 217 00:12:44,960 --> 00:12:47,639 earlier Clay substrate. You know, while it's great that it 218 00:12:47,679 --> 00:12:50,159 clumps and a lot of people have, you know, different 219 00:12:50,200 --> 00:12:53,159 reasons why they select it, it unfortunately is not able 220 00:12:53,240 --> 00:12:57,679 to show you changes in the cats urine pH or blood. 221 00:12:57,879 --> 00:13:01,120 Actually blood is again very much can sealed in that 222 00:13:01,200 --> 00:13:05,480 clay substrate. And so I actually started using pretty Litter 223 00:13:05,559 --> 00:13:09,080 before I joined the company, and I had done it 224 00:13:09,120 --> 00:13:12,200 proactively because I have a cat. She is now thirteen, 225 00:13:12,679 --> 00:13:15,399 and so I was concerned as she got older that 226 00:13:15,639 --> 00:13:18,080 she would potentially have issues and I would miss them, 227 00:13:18,159 --> 00:13:21,039 right because again cats are stoic, and maybe one day 228 00:13:21,080 --> 00:13:23,519 I'd see her and she was lethargic and that would 229 00:13:23,559 --> 00:13:25,279 be a cue, but maybe by then it would be 230 00:13:25,320 --> 00:13:28,080 too late. And so for me, I thought it was 231 00:13:28,120 --> 00:13:32,679 a simple way to integrate something into our routine that 232 00:13:32,919 --> 00:13:36,759 wasn't cost prohibitive, it didn't compromise performance, and could give 233 00:13:36,799 --> 00:13:37,720 me that peace of mind. 234 00:13:38,120 --> 00:13:42,519 Speaker 3: Okay, great information, thank you, so Jennifer. There's so many 235 00:13:42,519 --> 00:13:45,120 wonder things that pretty Litter does. What do you do 236 00:13:45,200 --> 00:13:47,799 if you have multi CAATs like so many of us do, 237 00:13:48,240 --> 00:13:51,320 That's a tough one. So I actually introduced my sister, 238 00:13:51,519 --> 00:13:54,879 who has three cats, to pretty Litter. She is somebody 239 00:13:54,879 --> 00:13:59,519 who maintains multiple boxes for her cats. But the performance 240 00:13:59,759 --> 00:14:03,120 of pretty Litter can accommodate multi cat households. If you 241 00:14:03,200 --> 00:14:06,679 look at our loyalty base, actually most individuals have on 242 00:14:06,799 --> 00:14:10,519 average two cats. So this is a product that is 243 00:14:10,559 --> 00:14:13,240 geared towards multi cat and I think my sister, if 244 00:14:13,240 --> 00:14:16,879 she's listening in, is proof of that. And the trade 245 00:14:16,919 --> 00:14:19,440 for her was actually very surprising. You know, she was 246 00:14:19,480 --> 00:14:23,039 concerned about oversaturation potentially and you know the cost. But 247 00:14:23,120 --> 00:14:25,600 I got this funny phone call from her where she said, 248 00:14:25,840 --> 00:14:27,919 oh my god, I don't have to carry out so 249 00:14:27,960 --> 00:14:30,960 she has the litter genie, right, and she said, I 250 00:14:31,000 --> 00:14:33,399 don't have to carry out like ten pounds of little 251 00:14:33,440 --> 00:14:35,960 clay chunks that I've scooped out from the cats this week. 252 00:14:36,039 --> 00:14:39,320 She's like, it's unbelievable. Right, So there's these small benefits 253 00:14:39,360 --> 00:14:43,600 that I think multicat parents see when they start using 254 00:14:43,639 --> 00:14:46,039 pretty litter that goes beyond just the health monitoring. 255 00:14:46,320 --> 00:14:48,000 Speaker 2: That can be really surprising for people. 256 00:14:48,159 --> 00:14:50,559 Speaker 3: Okay, thanks, And even if you have multi like I 257 00:14:50,600 --> 00:14:55,080 have three, what about if you have three cats and 258 00:14:55,120 --> 00:14:58,799 you do have multiple boxes, two cats generally tend to 259 00:14:58,840 --> 00:15:01,960 prefer the same And what if you have two cats 260 00:15:01,960 --> 00:15:06,120 that like the same one, Yeah, kind of still tell no. 261 00:15:06,399 --> 00:15:09,279 Speaker 2: Unfortunately, that becomes the challenge right, unless you are like 262 00:15:09,360 --> 00:15:12,320 actively following your cat and saying, okay, I'm watching it, Pete, 263 00:15:12,320 --> 00:15:14,080 this is the color change, and going to attribute it 264 00:15:14,120 --> 00:15:17,639 to that. Unfortunately, when you have multi cat households, when 265 00:15:17,679 --> 00:15:20,720 you're starting to look at patterns, it's not as easy 266 00:15:20,799 --> 00:15:24,120 to just design it to one cat, especially if they 267 00:15:24,159 --> 00:15:27,480 tend to use the same litter box, despite if you're 268 00:15:27,480 --> 00:15:30,240 offering multiple litter boxes. So it does become a bit 269 00:15:30,279 --> 00:15:33,519 of a challenge. But I do think that you know, 270 00:15:33,600 --> 00:15:35,759 for me, for instance, or my sister, that peace of 271 00:15:35,840 --> 00:15:39,440 mind of seeing something that may be alarming, despite not 272 00:15:39,519 --> 00:15:42,200 being able to attribute it to one of her cats, 273 00:15:42,279 --> 00:15:43,840 is still something she values. 274 00:15:44,440 --> 00:15:47,000 Speaker 3: I mean, anything with cat help is very valuable. Does 275 00:15:47,080 --> 00:15:48,840 pretty little change color right away. 276 00:15:49,120 --> 00:15:51,399 Speaker 2: It does, within thirty seconds, you'll start to see a 277 00:15:51,399 --> 00:15:54,679 color change, and it can persist up to twenty four hours. 278 00:15:54,759 --> 00:15:59,039 So we recommend that you're stirring the substrate every day, 279 00:15:59,200 --> 00:16:01,679 and that's part of of you know, you're not scooping 280 00:16:01,759 --> 00:16:04,240 like you would with clay, so you're just kind of stirring, 281 00:16:04,600 --> 00:16:06,840 and that is that time that you're looking and seeing, 282 00:16:06,840 --> 00:16:09,039 oh you know, what is that color? Okay, I noted, 283 00:16:09,240 --> 00:16:11,360 So that is our recommendation and how it fits into 284 00:16:11,440 --> 00:16:12,799 kind of that monitoring element. 285 00:16:13,039 --> 00:16:16,080 Speaker 3: Yeah, and since pretty little changes right away, and if 286 00:16:16,080 --> 00:16:19,360 you're curious, to me, it's not a big deal with 287 00:16:19,519 --> 00:16:21,879 my cat piece to go look in the box and say, Okay, 288 00:16:21,879 --> 00:16:24,559 this one is turning you know, blue a lot and 289 00:16:24,639 --> 00:16:26,879 this one's pea. You know, it changes right away, so 290 00:16:27,000 --> 00:16:29,600 that's not a big deal. I mean, you won't always 291 00:16:29,679 --> 00:16:33,240 know when your cat's using the box, but it changes 292 00:16:33,519 --> 00:16:35,320 right away, so it's not a big deal to follow 293 00:16:35,360 --> 00:16:37,679 your cat, wait till they're done, go in the box 294 00:16:37,720 --> 00:16:39,080 and just note it. 295 00:16:39,200 --> 00:16:41,480 Speaker 2: Yeah, give them their privacy and then check it out. 296 00:16:41,559 --> 00:16:44,960 Speaker 3: Yes, they like their privacy, that's for sure. It's always 297 00:16:45,000 --> 00:16:47,080 so funny to me when my cat turns around she's 298 00:16:47,120 --> 00:16:49,240 face in the wall and just peeing. It's like, Okay, 299 00:16:49,440 --> 00:16:51,799 they just want their space. That's just how they are. 300 00:16:52,039 --> 00:16:53,919 Speaker 2: It's very funny. So I did a very kind of 301 00:16:54,000 --> 00:16:58,639 like citizen science experiment where I monitored my cat's lure 302 00:16:58,679 --> 00:17:01,480 box with a motion detect camera and also a dust 303 00:17:01,519 --> 00:17:03,960 monitor because I was really deep into this, like how 304 00:17:04,079 --> 00:17:07,119 dusty is pretty litter And it was really insightful in 305 00:17:07,200 --> 00:17:10,039 terms of a the exposure levels, which were you know, 306 00:17:10,279 --> 00:17:14,200 nothing near you know, nonexistent, but mostly the pattern that 307 00:17:14,240 --> 00:17:16,519 she was so routine in terms of like the time 308 00:17:16,559 --> 00:17:19,640 in the morning she'd go, you know how short somewhere 309 00:17:19,720 --> 00:17:21,720 where other times it seemed like she was just having 310 00:17:21,759 --> 00:17:25,119 fun in there. So it was it was an interesting experiment, 311 00:17:25,160 --> 00:17:27,319 but also learned a lot about cat behavior. 312 00:17:27,559 --> 00:17:29,759 Speaker 3: You know, Pretty Litter needs to come up with cameras, 313 00:17:30,039 --> 00:17:33,079 because that's interesting. There's so many cameras these days that 314 00:17:33,119 --> 00:17:35,799 you can put and they're not that expensive, and that's 315 00:17:35,799 --> 00:17:38,119 a great way to monitor your cat's health with pretty 316 00:17:38,160 --> 00:17:41,519 litterary because even multi cat it's you know, recording, so 317 00:17:41,559 --> 00:17:42,400 you could just take. 318 00:17:42,200 --> 00:17:45,079 Speaker 2: A look exactly. Yeah, you know, a lot. 319 00:17:44,920 --> 00:17:47,720 Speaker 3: Of times pet parents are not that you know, they're 320 00:17:47,720 --> 00:17:50,400 anxious about their cats. They either don't worry at all, 321 00:17:50,559 --> 00:17:52,599 or they're anxious all the time because we don't know 322 00:17:52,599 --> 00:17:55,960 what's going on with them. How does pretty Litter work 323 00:17:56,200 --> 00:18:00,400 to kind of alleviate the pet parents from this anxiety 324 00:18:00,519 --> 00:18:02,880 make empower them to feel more confident. 325 00:18:03,519 --> 00:18:06,400 Speaker 2: I think that we always emphasize that this is not 326 00:18:06,480 --> 00:18:10,400 a diagnostic tool, that this really is a way to monitor, 327 00:18:10,839 --> 00:18:12,759 and so I think, you know, maybe just the framing 328 00:18:12,799 --> 00:18:17,160 of that makes this more positive than it is negative, right, 329 00:18:17,240 --> 00:18:20,920 that it can reduce the anxiety, perhaps because it's not 330 00:18:21,039 --> 00:18:23,440 like you're taking, you know, a test that's going to 331 00:18:23,440 --> 00:18:25,680 say you have X, Y and Z. It's really about 332 00:18:25,759 --> 00:18:29,480 kind of integrating it into your everyday routine. I don't 333 00:18:29,799 --> 00:18:32,240 know if that's this is I guess more in terms 334 00:18:32,279 --> 00:18:36,680 of like a consumer behavior and you know, a psychological thing, 335 00:18:36,720 --> 00:18:39,200 but I do believe that reduces a lot of the 336 00:18:39,240 --> 00:18:42,880 anxiety that can be part of pet and cat parenthood. 337 00:18:43,079 --> 00:18:45,720 Speaker 3: I think you're right. It makes the cat parent feel like, 338 00:18:46,079 --> 00:18:49,119 you know, I might not know everything that's going on 339 00:18:49,240 --> 00:18:52,799 with this cute little fluffball, but I have something that 340 00:18:52,880 --> 00:18:55,319 I can monitor on a regular basis that can give 341 00:18:55,359 --> 00:18:59,720 me signals, whereas my cute little cat does not. So 342 00:19:00,119 --> 00:19:03,279 let's talk more about pretty litter. What did you find 343 00:19:03,400 --> 00:19:06,559 as a scientist, what did you find out about pretty 344 00:19:06,559 --> 00:19:09,799 litter that was really amazing to you as far as 345 00:19:09,839 --> 00:19:13,079 what goes into developing the product and improving on the 346 00:19:13,119 --> 00:19:16,000 product that most people wouldn't even think about. 347 00:19:16,079 --> 00:19:19,640 Speaker 2: So as a material scientist, I would say the amorphosilica 348 00:19:19,680 --> 00:19:24,359 itself has been really interesting and surprising to work with. 349 00:19:24,640 --> 00:19:28,359 So there is a process that makes the amorphacilica gel 350 00:19:28,359 --> 00:19:31,240 that it's you know, has multiple steps in it. However, 351 00:19:31,440 --> 00:19:35,839 one slight change in it from whether it be pH temperature, 352 00:19:36,400 --> 00:19:40,039 how long you hold the gel in the process can 353 00:19:40,200 --> 00:19:43,559 result in a very different outcome in the particle and 354 00:19:43,680 --> 00:19:47,079 the surface of the particle and how it actually performs 355 00:19:47,119 --> 00:19:50,039 for a consumer. And so it's been fascinating to look 356 00:19:50,079 --> 00:19:54,400 at a bag of let's say, an amorphasilica from Walmart 357 00:19:54,599 --> 00:19:57,960 their you know, private label and ours and see how 358 00:19:58,039 --> 00:20:01,960 dramatically different they are. As a scientist, I've done things 359 00:20:02,039 --> 00:20:05,200 like scanning electron microscopy, which is looking at the surface 360 00:20:05,240 --> 00:20:10,240 of these things fifty thousand times really granular, and the 361 00:20:10,319 --> 00:20:14,119 difference in the scope across the silica caut litter category 362 00:20:14,319 --> 00:20:17,559 is tremendous. It might not look at on the visual 363 00:20:17,599 --> 00:20:21,440 from the consumer eye, but it is from that microscopic perspective, 364 00:20:21,440 --> 00:20:24,839 which then translates to a consumer experience. So that's been 365 00:20:24,880 --> 00:20:27,799 fascinating to actually see material science being linked directly to 366 00:20:27,839 --> 00:20:30,680 a consumer outcome has been really, really great. 367 00:20:30,720 --> 00:20:33,799 Speaker 3: And that has been fascinating to hear. I never really 368 00:20:33,839 --> 00:20:38,079 paid much attention to morphasilica or silica, except for isn't 369 00:20:38,119 --> 00:20:42,079 it silica that comes in little bags to keep moisture out? 370 00:20:42,440 --> 00:20:42,839 Speaker 2: It does. 371 00:20:43,000 --> 00:20:45,480 Speaker 3: Yes, that's what I know about silica. That's probably what 372 00:20:45,599 --> 00:20:48,720 most of us listening know about silica. So who knew? 373 00:20:49,400 --> 00:20:52,319 So let's talk about since pretty litter to me is 374 00:20:52,400 --> 00:20:56,319 it's a help monitoring litter. That's what it is. How 375 00:20:56,319 --> 00:21:01,240 do you see pretty litter and feline health monitor evolving 376 00:21:01,400 --> 00:21:03,640 over the next few years. What do you see for 377 00:21:03,680 --> 00:21:04,240 the future. 378 00:21:04,559 --> 00:21:06,480 Speaker 2: Yeah, I guess we don't want to reveal too much, 379 00:21:06,519 --> 00:21:10,079 but you know, we are constantly we are constantly in 380 00:21:10,119 --> 00:21:13,599 conversation with pet parents but also vets. It's important for 381 00:21:13,680 --> 00:21:16,240 us to hear from vets to what they think are 382 00:21:16,319 --> 00:21:20,000 areas that are gaps in the industry and so having 383 00:21:20,160 --> 00:21:24,279 better detection for other symptoms, whether that be renal health 384 00:21:24,400 --> 00:21:28,400 to diabetes, to occult blood which a cult blood is 385 00:21:28,480 --> 00:21:31,920 blood that you can't see. Those are becoming more important 386 00:21:31,960 --> 00:21:34,920 for both pet parents and vets to see as being 387 00:21:35,519 --> 00:21:39,720 those preventative or not preventative, but really early indications of 388 00:21:40,200 --> 00:21:42,880 why you should bring your pet into see a VET. 389 00:21:43,200 --> 00:21:46,279 And so I think looking at more of how we 390 00:21:46,359 --> 00:21:50,880 can have health monitoring be more acute for the pet 391 00:21:50,880 --> 00:21:54,000 parent is part of I think our roadmap for the future. 392 00:21:54,400 --> 00:21:57,319 I think, you know, we have kind of an inside 393 00:21:57,799 --> 00:22:00,839 vision of banishing the ugly? Does that look like in 394 00:22:00,920 --> 00:22:04,119 terms of you know, pet parenthood, whether it be litter, 395 00:22:04,279 --> 00:22:07,599 whether it be grooming, whether it be things that are 396 00:22:07,720 --> 00:22:09,839 more towards We jokingly have like the back of the 397 00:22:09,839 --> 00:22:11,440 cat in the front of the cat that we refer 398 00:22:11,559 --> 00:22:14,440 to products on right now we're dealing with the back 399 00:22:14,440 --> 00:22:17,200 of the cat. Well, you know, what are things that 400 00:22:17,440 --> 00:22:19,960 involve health monitoring and peace of mind for pet parents 401 00:22:19,960 --> 00:22:22,839 and can banish the ugly? You know that is prospecting 402 00:22:22,880 --> 00:22:26,000 in a litter box, right that are end to end, 403 00:22:26,039 --> 00:22:28,799 from cat head to end. So I think, you know, 404 00:22:28,839 --> 00:22:31,559 there's a lot of things we're working on and a 405 00:22:31,559 --> 00:22:33,960 lot of ideas we've got in the pipeline, and I'm 406 00:22:34,160 --> 00:22:37,359 excited to be shepherding them into our twenty twenty six 407 00:22:37,400 --> 00:22:37,880 and beyond. 408 00:22:38,039 --> 00:22:41,119 Speaker 3: Well I'm excited too. You know, you're a cat parent, 409 00:22:41,160 --> 00:22:45,960 you're also a scientist. You help develop and improve Pretty Litter, 410 00:22:46,279 --> 00:22:50,559 which is a cat monitoring system, which is something so 411 00:22:50,839 --> 00:22:54,440 crucial to you know, be aware of with your cats. 412 00:22:54,759 --> 00:22:57,319 So we have lots and lots of cat parents listening 413 00:22:57,480 --> 00:23:00,640 and maybe soon to be cat parents. If you could 414 00:23:00,720 --> 00:23:04,839 tell them you should change this one habit after listening 415 00:23:04,880 --> 00:23:08,559 to today's episode, what would you tell them? Of course, 416 00:23:08,599 --> 00:23:09,799 I have bit related to their. 417 00:23:09,599 --> 00:23:12,640 Speaker 2: Cats, I know. I mean that's a tough one without 418 00:23:12,720 --> 00:23:17,039 just like you know, overtly promoting pretty litter. I have 419 00:23:17,200 --> 00:23:21,400 found that, beyond the health monitoring, pretty litter also fits 420 00:23:21,440 --> 00:23:27,240 a lifestyle. Right, So I am somebody who appreciates that 421 00:23:27,400 --> 00:23:32,519 I don't have to scoop out clumps of urine every day, right. 422 00:23:32,720 --> 00:23:35,519 I love that I only have to change it every 423 00:23:35,559 --> 00:23:39,319 four weeks. There's a certain behavior that saves time for 424 00:23:39,359 --> 00:23:42,759 me that I really love but also provides for my cat. Right, 425 00:23:42,759 --> 00:23:45,920 it saves time without impacting my cat's health and well being. 426 00:23:46,680 --> 00:23:49,160 You know that, I guess is is not necessarily a 427 00:23:49,200 --> 00:23:53,039 thing to change, but you know, kind of an overt 428 00:23:53,079 --> 00:23:54,400 promotion for pretty litter. 429 00:23:54,799 --> 00:23:58,279 Speaker 3: Well a little bit more though, I'm curious, and I'm 430 00:23:58,319 --> 00:24:01,920 sure you know all the cats levers are curious. We 431 00:24:02,079 --> 00:24:05,759 talked about how pretty litter actually works, because we didn't 432 00:24:05,759 --> 00:24:08,599 talk about the scooping part or not scooping, and how 433 00:24:08,640 --> 00:24:11,160 it lasts for four weeks, but we talked about the 434 00:24:11,200 --> 00:24:14,960 science of it. So how does one use pretty litter? 435 00:24:15,119 --> 00:24:17,839 I know it's available just about everywhere. 436 00:24:18,480 --> 00:24:22,319 Speaker 2: Yeah, so you can get a six or eight ton 437 00:24:22,400 --> 00:24:25,119 bag and we are soon to be launching a pale 438 00:24:25,160 --> 00:24:28,000 size than twelve pounds, And basically the idea is to 439 00:24:28,119 --> 00:24:31,640 create two inches of litter in your litter box. So generally, 440 00:24:31,880 --> 00:24:34,960 for me, the six pound bag creates a two inch 441 00:24:35,039 --> 00:24:38,960 litter layer in my cat's covered litter box. So I 442 00:24:39,079 --> 00:24:41,319 have it delivered to me because I am part of 443 00:24:41,359 --> 00:24:45,279 a subscription which I've maintained prior to my employment. So 444 00:24:45,440 --> 00:24:47,559 every four weeks, I get delivered a six pound box 445 00:24:47,599 --> 00:24:49,400 and that's kind of my trigger to know, Okay, I 446 00:24:49,400 --> 00:24:51,480 got to empty out the other one. But the idea 447 00:24:51,640 --> 00:24:53,920 is that you're scooping out the poop and things that 448 00:24:54,319 --> 00:24:57,799 you visually see, but the urine is being absorbed into 449 00:24:57,960 --> 00:25:01,559 the crystal, so the crystal itself can hold two hundred 450 00:25:01,759 --> 00:25:05,480 x its weight in water. And so that's why you 451 00:25:05,519 --> 00:25:08,079 know it's funny, because I've walked people through the math 452 00:25:08,119 --> 00:25:10,039 of how it lasts this long, and it gets kind 453 00:25:10,079 --> 00:25:13,039 of nerdy, But you know, you think about a cat 454 00:25:13,200 --> 00:25:17,440 piece x milli liters per day based on its weight, right, 455 00:25:17,480 --> 00:25:20,279 and if you have x grams pretty litter, it's going 456 00:25:20,319 --> 00:25:23,319 to absorb you know, that much over the course of 457 00:25:23,359 --> 00:25:25,759 this duration. And so that's kind of the calculation that 458 00:25:25,920 --> 00:25:29,480 I've made in terms of my recommendation to people, but 459 00:25:29,559 --> 00:25:33,680 anecdotally and using it, you know, for now five plus years, 460 00:25:34,240 --> 00:25:36,319 I know that it lasts me about four and a 461 00:25:36,319 --> 00:25:38,799 half weeks for my cat, and then I change it 462 00:25:38,839 --> 00:25:42,400 out and replace it and start the clock starts again. 463 00:25:42,640 --> 00:25:44,319 Speaker 3: Okay, and what about the odor? 464 00:25:44,759 --> 00:25:46,839 Speaker 2: Oh, so the odor is also trapped in the crystal, 465 00:25:47,000 --> 00:25:50,200 which is great. So Amorphousa does a really great job 466 00:25:50,240 --> 00:25:53,960 of actually it's really good at ammonia control, but it's 467 00:25:54,000 --> 00:25:56,440 also really good at odor control in general. And so 468 00:25:57,240 --> 00:26:00,759 love that we have the unscented version and then we 469 00:26:00,839 --> 00:26:04,440 have safe, lightly scented versions that don't smell like cat litter. 470 00:26:04,519 --> 00:26:06,559 I don't know if you've ever had that issue, Michelle, 471 00:26:06,599 --> 00:26:08,400 where you know, when you buy cat litters, it has 472 00:26:08,400 --> 00:26:11,000 a fragrance that doesn't remind you anything more than just 473 00:26:11,079 --> 00:26:12,880 cat litter. You're kind of like, okay, we're just trying 474 00:26:12,920 --> 00:26:18,000 to cover up poop. And so I've appreciated kind of 475 00:26:18,000 --> 00:26:20,640 the light sense to no sense that Pretty Little offers, 476 00:26:20,680 --> 00:26:23,519 but also the odor control. You know, I'm never smelling 477 00:26:23,519 --> 00:26:26,519 it or having guests make a comment, which has been fantastic. 478 00:26:26,720 --> 00:26:31,319 Speaker 3: Okay, wonderful. Also another question, so say your cat's using 479 00:26:31,359 --> 00:26:33,960 the pretty litter in the cat box and your cat 480 00:26:34,000 --> 00:26:37,000 peas and it turns a color. It's absorbed right away, 481 00:26:37,160 --> 00:26:39,000 but does the color remain. 482 00:26:39,079 --> 00:26:42,319 Speaker 2: The color will remain for about twenty four to thirty 483 00:26:42,359 --> 00:26:45,920 six hours, but it will fade over time. There is 484 00:26:46,279 --> 00:26:49,960 kind of this inherent color indicator to the silicad that 485 00:26:50,279 --> 00:26:53,720 you'll know when it's done because all of the litter 486 00:26:53,880 --> 00:26:56,559 right will be a different kind of like little bit 487 00:26:56,880 --> 00:27:00,880 yellowy orange color. And that's, you know, another visual indicator 488 00:27:00,920 --> 00:27:04,039 to say, okay, we need to get new litter. So 489 00:27:04,200 --> 00:27:06,680 it kind of has its own mechanism built in to 490 00:27:06,720 --> 00:27:09,519 also tell you when you probably need to change out 491 00:27:09,519 --> 00:27:09,920 the litter. 492 00:27:10,079 --> 00:27:14,720 Speaker 3: Okay, great information. Now you have a great website where 493 00:27:14,759 --> 00:27:17,039 can people find out more about pretty Litter. 494 00:27:17,279 --> 00:27:20,279 Speaker 2: Yeah, so we have our website PrettyLitter dot com where 495 00:27:20,279 --> 00:27:22,720 they can go. We have a lot of information so 496 00:27:22,920 --> 00:27:25,480 on the bag itself to provide you with insights in 497 00:27:25,559 --> 00:27:28,680 terms of the color shifts and ranges that are indicative 498 00:27:28,680 --> 00:27:31,200 of like pH and so there's a lot of information there. 499 00:27:31,279 --> 00:27:34,559 We're very active on social media, so TikTok and Instagram 500 00:27:34,880 --> 00:27:39,559 where we have cameos by vets that can provide tips, tricks, 501 00:27:39,960 --> 00:27:43,720 all of that, and obviously always happy to engage with 502 00:27:44,160 --> 00:27:47,160 followers and people reaching out for questions. Our CX team 503 00:27:47,359 --> 00:27:51,799 is great at being extremely responsive and quick, so anytime 504 00:27:51,839 --> 00:27:54,359 anybody has a question, they can reach out via our website. 505 00:27:54,480 --> 00:27:57,920 Speaker 3: Okay, and where can our listeners buy pretty Litter? 506 00:27:58,240 --> 00:28:01,200 Speaker 2: Yeah, so pretty Litter is offered online. We also are 507 00:28:01,240 --> 00:28:05,599 on Amazon, and we are offered in select retailers like Target, Walmart, 508 00:28:06,079 --> 00:28:09,039 and we are expanding our distribution to a few other 509 00:28:09,039 --> 00:28:12,799 retail locations very soon. In this twenty twenty six. 510 00:28:12,680 --> 00:28:15,799 Speaker 3: Year and Jennifer, I want to thank you and thanks 511 00:28:15,880 --> 00:28:18,279 to everybody at pretty Litter because we have a special 512 00:28:18,279 --> 00:28:22,279 offer for everyone listening. Everyone. If you go to PrettyLitter 513 00:28:22,400 --> 00:28:26,680 dot com and you put in the promo code pecked 514 00:28:27,079 --> 00:28:31,640 life that's all caps, pecked life, you'll get twenty percent 515 00:28:31,720 --> 00:28:35,160 off your first order. Jennifer, thank you and thanks to 516 00:28:35,240 --> 00:28:38,119 everyone at pretty Litter for this wonderful offer. Thank you 517 00:28:38,160 --> 00:28:41,680 Michelle Jennifer, thank you so much for coming on Cutitude 518 00:28:41,720 --> 00:28:46,119 and sharing this great information about pretty Litter. I hope 519 00:28:46,160 --> 00:28:48,799 everyone enjoyed the show and I want to thank Pretty 520 00:28:48,960 --> 00:28:52,480 Litter again for this wonderful offer. So just go to 521 00:28:52,559 --> 00:28:57,319 PrettyLitter dot com use the promo code pecked life. That's 522 00:28:57,400 --> 00:29:04,680 all caps, pet ife all caps for twenty percent off 523 00:29:04,759 --> 00:29:09,200 your first order. So fantastic offer. Thank you, Pretty Litter, 524 00:29:09,720 --> 00:29:12,880 And of course thanks to my cat crew Dennis, Charlotte 525 00:29:12,920 --> 00:29:16,559 and Mollie. They've been using Pretty Litter. They love it. 526 00:29:16,559 --> 00:29:20,200 It's been interesting. I've learned a lot about them and 527 00:29:20,400 --> 00:29:23,640 it's given me some things to you know, watch the 528 00:29:23,720 --> 00:29:27,279 pattern for because you know, Dennis is old, he's like seventeen, 529 00:29:27,680 --> 00:29:31,400 so great stuff. So again, thanks Pretty Litter. I want 530 00:29:31,440 --> 00:29:35,559 to give a thank you to everyone listening and supporting CATATU. 531 00:29:35,920 --> 00:29:39,000 Thank you so much. And of course the show would 532 00:29:39,039 --> 00:29:41,359 not be the same without the magic of Mark Winter. 533 00:29:41,519 --> 00:29:45,480 Thank you Mark, and remember lose to hatitude, have cautitudes. 534 00:29:46,160 --> 00:29:50,480 Speaker 5: Let's talk pets every week on demand only on pet 535 00:29:50,519 --> 00:29:59,720 live radio dot com. 536 00:30:00,240 --> 00:30:01,480 Speaker 3: The luver La