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<v Speaker 1>All right, it is six so five here Kentucky in

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<v Speaker 1>this morning news coffee and company with you on news

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<v Speaker 1>Radio eight forty whas. Thanks for hanging out with us

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<v Speaker 1>and spending your Friday morning with us. We're with you

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<v Speaker 1>for the next few hours and of course getting you

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<v Speaker 1>set for the weekend. I mentioned earlier as we started

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<v Speaker 1>the show that I'm gonna be I'm going to be

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<v Speaker 1>a solo dad this weekend. My wife's going out of

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<v Speaker 1>town and she's going to a concert, and I'm happy

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<v Speaker 1>that she's going to go have a good time. She

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<v Speaker 1>deserves a little weekend away. And there's really no this

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<v Speaker 1>is nobody's fault, but I'm just curious. I can't be alone.

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<v Speaker 1>As far as being very close to my kids, I'm

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<v Speaker 1>with them a lot. It's not uncommon that I just

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<v Speaker 1>have them whenever I pick them up from school, daycare,

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<v Speaker 1>whatever it may be because their moms at work or

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<v Speaker 1>their mom's doing something. So it's not like I've never

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<v Speaker 1>been left alone with my kids by myself. I have often,

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<v Speaker 1>but I don't get jealous. It's just the way it is,

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<v Speaker 1>where like sometimes they just want mom, and I'm gonna

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<v Speaker 1>be dealing with that all weekend. I could take some pointers,

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<v Speaker 1>some advice if any, but he hasn't. He just to

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<v Speaker 1>distract them because they'll know that she's I mean, they'll

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<v Speaker 1>be made aware that she's going to be gone and

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<v Speaker 1>she'll be traveling, and she'll she'll return Sunday, but that

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<v Speaker 1>is not going to keep either of them from asking

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<v Speaker 1>me where she is when she's going to be back,

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<v Speaker 1>probably every every ten minutes or so. Uh so, And

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<v Speaker 1>I I don't feel any any way of like, well, hey,

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<v Speaker 1>because because here's the thing. Whenever at times a father

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<v Speaker 1>has asked for like hey, you know, can you help

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<v Speaker 1>me with the kids? Or it's not because they're helpless

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<v Speaker 1>and they don't know what they're doing, but like there's

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<v Speaker 1>just certain things that like your kids want their mom

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<v Speaker 1>to do more so than the dad. And you know,

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<v Speaker 1>that's what I'm going to be, you know, I say,

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<v Speaker 1>dealing with like I'm like, I like, it's some hardship

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<v Speaker 1>that I'm going to have to recover from. Thoughts and

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<v Speaker 1>prayers please for me. But it's just you know, they

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<v Speaker 1>want their mama sometimes and we'll have fun, we'll make

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<v Speaker 1>the best of it. But that's that's the beauty of

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<v Speaker 1>like FaceTime. That could but that could be like that

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<v Speaker 1>could backfire, right, Like I could see my daughter seeing

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<v Speaker 1>her mom and then realizing, wait a second, I just

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<v Speaker 1>really realized you're not here, and I'm gonna be upset

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<v Speaker 1>about it and I'm gonna cry and let you know

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<v Speaker 1>that you need to come home. So anyways, we'll have fun,

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<v Speaker 1>and this would be a nice weekend to be out

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<v Speaker 1>and about and just let them play outside and have

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<v Speaker 1>fun and.

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<v Speaker 2>Really let them get worn down so they go to

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<v Speaker 2>bed early. That's kind of what I'm hoping for there.

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<v Speaker 1>But I may get you know, I may feel like

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<v Speaker 1>a bad father having them out in this heat, because

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<v Speaker 1>it's gonna be brutal. It is going to be sticky, humid,

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<v Speaker 1>and uh, that's that's not very fun. So we'll probably

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<v Speaker 1>find a pool and uh and make the most of it. John,

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<v Speaker 1>you've got any big weekend plans.

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<v Speaker 3>Nothing super substantial.

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<v Speaker 2>I didn't that great.

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<v Speaker 3>Sometimes this is kind of this is the calm before

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<v Speaker 3>the storm, because next weekend we have week zero college football?

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<v Speaker 2>Is that next weekend?

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<v Speaker 1>It is?

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<v Speaker 2>You shut your mouth.

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<v Speaker 3>I'm kidding, super Just get let's get through this heat

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<v Speaker 3>and we're gonna have a few college football games next Saturday,

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<v Speaker 3>and then things really hit the ground running in two

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<v Speaker 3>weeks when all of our local teams get get.

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<v Speaker 1>Started, and then and then it's then it's on right

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<v Speaker 1>then then we've got college football parlays we're building every week.

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<v Speaker 1>We've got college basketball not too far away from that.

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<v Speaker 1>And that is when life is just better for me,

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<v Speaker 1>as somebody who probably probably relies on sports to you know,

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<v Speaker 1>keep my pass exactly that. That's a really good way

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<v Speaker 1>to put it, really good way to put it. So yeah,

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<v Speaker 1>it'll be here soon. Speaking of college football, we'll talk

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<v Speaker 1>about this coming up on the other side. So ESPN

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<v Speaker 1>and the NFL have merged, and I don't know the

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<v Speaker 1>exact terms of the overall arrangement, but basically ESPN now

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<v Speaker 1>owns Red Zone, like the brand and in the Red

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<v Speaker 1>Zone channel where you watch NFL games in that in

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<v Speaker 1>that format is a beautiful thing.

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<v Speaker 2>I love it.

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<v Speaker 1>I don't think there's a better sports experience really than

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<v Speaker 1>just sitting in front of the TV on a Sunday

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<v Speaker 1>and watching the Red Zone as they keep you updated

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<v Speaker 1>about what's going on in every game. It's awesome. I

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<v Speaker 1>cannot wait for it to happen. But because now that

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<v Speaker 1>they've bought the rights to utilize that for other sports.

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<v Speaker 1>There's been talk about doing it for college football, but

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<v Speaker 1>the issue here is that not every conference has a

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<v Speaker 1>media right to deal with ESPN, and we found out yesterday.

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<v Speaker 1>I guess the likelihood of that eventually happening, and we'll

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<v Speaker 1>get to that next and I would love it, but

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<v Speaker 1>for reasons i'll explain coming up here shortly, it doesn't

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<v Speaker 1>make any sense for the other leagues that don't work

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<v Speaker 1>with ESPN to do that, especially the other networks that

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<v Speaker 1>paid a lot of money to monetize the rights of

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<v Speaker 1>having exclusive games for the Big Ten and some other leagues.

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<v Speaker 1>So we can get into that a little bit later on.

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<v Speaker 1>And we're loaded here on a Friday morning. Mayor Greenberg

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<v Speaker 1>set to join us coming up at eight o'clock. Looking

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<v Speaker 1>forward to that. Certainly a lot to discuss after a

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<v Speaker 1>big week here in Louisville, with some great news as

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<v Speaker 1>far as just the corporations that are extending their stay

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<v Speaker 1>here in Louisville. I say stay, I mean textas throathouse.

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<v Speaker 1>They've been here forever and they're not going anywhere, and

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<v Speaker 1>that's good news, but also some not great news when

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<v Speaker 1>it comes to just the week that we've had with violence.

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<v Speaker 1>So Mayor Greenberg set to join us, coming up at

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<v Speaker 1>eight o'clock and we'll keep it rolling along. Here your

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<v Speaker 1>next update of Travick Weather right here, right now on

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<v Speaker 1>news Radio eight forty Whas. All I would I really

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<v Speaker 1>had to do is just look at the calendar and

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<v Speaker 1>I would have known this. But thank you John forgiving

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<v Speaker 1>me news that I didn't realize and that we are

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<v Speaker 1>just this is the last weekend without some.

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<v Speaker 2>Legitimate football exciting.

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<v Speaker 1>Yeah, Week zero is not is not what you're going

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<v Speaker 1>to get for the next set, you know, the many

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<v Speaker 1>saturdays to come. But it's it's a taste, it's an

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<v Speaker 1>appetizer and I'll take it.

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<v Speaker 3>I remember last year you had Florida State playing in

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<v Speaker 3>Ireland and they ended up being god awful.

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<v Speaker 2>They had a lot of high expectations. They end up

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<v Speaker 2>winning two games that season.

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<v Speaker 1>Oh yeah, and I think Week zero is a real

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<v Speaker 1>is a real good opportunity to make a statement potentially.

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<v Speaker 1>Now a lot of it depends on who you play,

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<v Speaker 1>but when you are one of just a few games,

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<v Speaker 1>maybe one game, you're the only game as far as

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<v Speaker 1>notable power for type opponents, when you get that level

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<v Speaker 1>of exposure and you look really good. I mean, it

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<v Speaker 1>didn't mean everybody's going to think that you're great, but

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<v Speaker 1>I just think there's so much value and the standalone opportunities,

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<v Speaker 1>which that's why I think it really depends upon who

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<v Speaker 1>you play and where you are as a team, but

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<v Speaker 1>playing on Thursday night and Friday night can help you.

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<v Speaker 2>I mean people make fun of it, like.

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<v Speaker 1>That's when high school teams play, but you command so

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<v Speaker 1>much more attention because you're not competing with other games

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<v Speaker 1>that are going on. And let's be real, college football

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<v Speaker 1>is a sport where the perception matters way more than

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<v Speaker 1>it should. It's not based as much off results like

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<v Speaker 1>it should be. It's a popularity contest to an extent,

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<v Speaker 1>which I don't know how you fix that because you

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<v Speaker 1>only play twelve games. It's impossible now with these conferences

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<v Speaker 1>being as big as they are, to actually put a

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<v Speaker 1>schedule together for every team that is that is comparable.

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<v Speaker 2>You just don't know.

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<v Speaker 1>I mean Idiana is the best example of that. They

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<v Speaker 1>had no clue that despite having the two teams that

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<v Speaker 1>played in a national championship game the year prior on

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<v Speaker 1>their schedule the next year that their schedule was going

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<v Speaker 1>to end up being as weak as it was comparatively speaking,

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<v Speaker 1>Did I just go back to being a sports host if.

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<v Speaker 2>I think like it's blacked out? No, it's fun. It's

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<v Speaker 2>fun Week zero and then yeah.

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<v Speaker 1>But one reason I wanted to bring this up is

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<v Speaker 1>just to extend the conversation from the last segment as

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<v Speaker 1>far as a potential college football red zone channel, just

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<v Speaker 1>like we get on NFL Sundays, and I mean, it

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<v Speaker 1>would be great. I'd love it, but I never expected it.

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<v Speaker 1>And it sounds like we now know that it's not

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<v Speaker 1>going to happen, and it's for good reason. I mean,

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<v Speaker 1>you got to keep in mind the reason that college

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<v Speaker 1>sports is really now not college sports. It's much more

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<v Speaker 1>pro sports because everybody's making big time money, including a

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<v Speaker 1>lot of players. Not every player, but the TV rights

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<v Speaker 1>I mean, right, the media deals, the Big ten, the

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<v Speaker 1>SEC specifically, and let's be real, the ACC in the

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<v Speaker 1>Big twelve. They're making a lot of money too. So

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<v Speaker 1>these networks they pay a lot of money to have

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<v Speaker 1>exclusive broadcast rights and they have to monetize that in

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<v Speaker 1>order to make a lot of money after what they

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<v Speaker 1>initially invested to have the rights to monetize it, so

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<v Speaker 1>you'd be foolish to let somebody else use it. So

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<v Speaker 1>the scenario where the Big Ten and who else is

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<v Speaker 1>this is the Big twelve. I think the relationship with

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<v Speaker 1>the Big twelve is weird. I think they're just kind

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<v Speaker 1>of with everybody. Yeah, they're dipping around, which is not

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<v Speaker 1>a bad way to go. I actually think there's I

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<v Speaker 1>actually find that to be I actually find that to

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<v Speaker 1>be Potentially, you know, you got to take the best

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<v Speaker 1>money that that is the best thing financially for everybody

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<v Speaker 1>in your league. But there could be a benefit in

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<v Speaker 1>being in different markets, within different networks and kind of

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<v Speaker 1>splitting it up because it does, you know, it does

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<v Speaker 1>give you a little bit of leverage, I think. But yes,

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<v Speaker 1>the I mean ESPN having the NFL's red Zone brand

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<v Speaker 1>name got college football fans excited because they did tease it.

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<v Speaker 1>But there are I mean Fox's Big Ten package is

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<v Speaker 1>shared with CBS and NBC and again these this is

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<v Speaker 1>relatively new, Like this is relatively new arrangement where the

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<v Speaker 1>Big Ten is not in any way. I mean their

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<v Speaker 1>new media rights deal when they brought in the West

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<v Speaker 1>Coast schools. I mean, again that's this is just the

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<v Speaker 1>second year of those schools being there. So the scenario

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<v Speaker 1>where they were going to license over the rights to

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<v Speaker 1>broadcast it, that would make it way less monetizable, and

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<v Speaker 1>it just would make no financial business sense at all. So,

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<v Speaker 1>and I don't know if I would enjoy college football red.

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<v Speaker 2>Zone as much as the NFL.

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<v Speaker 1>I could maybe, you know, maybe I'm wrong, and I

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<v Speaker 1>would love it, But you know, when I'm watching college football,

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<v Speaker 1>I'm more so focused on individual games, not as much

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<v Speaker 1>perusing but one o'clock slate in the NFL. But from

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<v Speaker 1>a gambler's perspective, it could certainly be a lot of

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<v Speaker 1>fun to keep up with what you got wagered out there.

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<v Speaker 1>All right, we've got trafficking weather updates on the way. Also,

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<v Speaker 1>we got another sports update coming your way right here

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<v Speaker 1>at Kentucky and his morning news news Radio forty whas.

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<v Speaker 1>Thank you very much, mister Lincoln. It is Kentucky and

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<v Speaker 1>is morning news here at news Radio eight forty whas,

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<v Speaker 1>six thirty four on a Friday morning.

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<v Speaker 2>That's right. Can you feel it? Can you smell it?

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<v Speaker 2>It's Friday.

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<v Speaker 1>We made it to the weekend, and we're going to

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<v Speaker 1>get your set for the weekend here on News Radio

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<v Speaker 1>eight forty whas I want to do a follow up

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<v Speaker 1>on a story that we talked about. I believe it

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<v Speaker 1>was last month that I just thought was was awesome.

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<v Speaker 1>It is a non to one to one dispatcher who

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<v Speaker 1>decided to leave what was I believe, a pretty successful

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<v Speaker 1>career elsewhere and just wanted to help service community and

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<v Speaker 1>being a non to one one operator was I mean,

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<v Speaker 1>by the way, that is absolutely serving your community. It's

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<v Speaker 1>it's certainly an important job and there's way more that

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<v Speaker 1>goes into it, I'm sure than any of us know.

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<v Speaker 1>But Anthony Gore, Yeah, this was in May when it happened,

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<v Speaker 1>but I believe we talked about it in June. He

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<v Speaker 1>answered what WKY and their story that Addie Minors did

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<v Speaker 1>the most exciting phone call of his career because on

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<v Speaker 1>the other line was an expecting father, Ronnie Elsey, whose

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<v Speaker 1>wife was in labor and throughout he helped. Throughout this

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<v Speaker 1>phone call, Anthony Gore, the non one one operator, he

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<v Speaker 1>walked them through the birth of their child. And WOKY

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<v Speaker 1>did a story on this, just updating the situation. As

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<v Speaker 1>the dispatcher, mister Gore, he now has met the couple

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<v Speaker 1>whose baby he helped the liver over the phone, and

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<v Speaker 1>we'll let you hear this, but I'll tell you what

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<v Speaker 1>is is a father of two. And maybe I know

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<v Speaker 1>I'm not alone here, but I'm sure everybody's different. There's

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<v Speaker 1>just things during that experience, tension to detail, little things

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<v Speaker 1>that just stick with you forever because of what that

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<v Speaker 1>experience is when you when you have a child. So

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<v Speaker 1>this guy, like it or not, he's going to be

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<v Speaker 1>a part of their memory of bringing this baby into

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<v Speaker 1>the world forever. And really it's a it's a it's

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<v Speaker 1>a beautiful thing. I would want to meet this individual

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<v Speaker 1>as well if I was these parents. But this is

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<v Speaker 1>the nine one one call that took place in May

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<v Speaker 1>when this situation happened out.

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<v Speaker 3>Oh, oh about God, We'll go push you out a

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<v Speaker 3>push push, push, push, push, push push water first.

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<v Speaker 2>Ended like this.

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<v Speaker 1>Oh.

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<v Speaker 4>On Thursday, nearly four months after nine to one one

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<v Speaker 4>call taker Anthony Gore helped Ronnie Elsy and his wife

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<v Speaker 4>Heather deliver their baby. The two finally got to say

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<v Speaker 4>thank you in person.

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<v Speaker 5>If it hadn't been for him helping me focus with

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<v Speaker 5>my breathing and to stay calm and to remember how

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<v Speaker 5>to push whenever the pressure was happening. I honestly don't

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<v Speaker 5>know how it would have ended up.

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<v Speaker 2>And earthing was moved.

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<v Speaker 1>You talk to me. You did a good, great job.

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<v Speaker 4>The three first met over the phone back in May

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<v Speaker 4>when Heather unexpectedly went into labor at their home. So

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<v Speaker 4>Ronnie called nine to one one and Anthony picked up.

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<v Speaker 2>He said, we're looking to see what the baby's coming

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<v Speaker 2>at us.

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<v Speaker 5>But I tell him I did that the baby was

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<v Speaker 5>halfway and he was sticking.

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<v Speaker 1>That, Hey, the baby's out.

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<v Speaker 2>When the baby starts crying, it's usually a good sign.

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<v Speaker 1>And I heard, uh, the little baby start crying, and

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<v Speaker 1>I said, okay, it's a downhill from here in a

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<v Speaker 1>good way.

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<v Speaker 3>Skinned the skin, contact the baby on your kids, and

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<v Speaker 3>then cover the baby with a dry towel on blanket.

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<v Speaker 5>It wasn't chaotic, but it was just surprising because it

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<v Speaker 5>happened all at once.

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<v Speaker 4>Heather and Ronnie now have a healthy baby boy named

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<v Speaker 4>Ronnie Elsie the Third, and they say it's thanks to

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<v Speaker 4>the help of Anthony Gore.

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<v Speaker 1>The little baby is adorable.

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<v Speaker 5>It's an adorable little child, a complete joy. He's always happy.

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<v Speaker 5>And we came out healthy and that's all that we

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<v Speaker 5>could ask for.

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<v Speaker 2>That was awesome.

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<v Speaker 1>And I know, again everybody's situation is different, but I

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<v Speaker 1>remember vivid details just about the nurse and what would

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<v Speaker 1>let me and this this, And I don't have a

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<v Speaker 1>great memory compared to most.

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<v Speaker 2>I don't think I don't. I don't know.

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<v Speaker 1>Maybe I do, but like I remember going to the

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<v Speaker 1>vending machine and seeing there were only three options for

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<v Speaker 1>me to pick as we were, as I was pacing

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<v Speaker 1>my wife, she she had gotten a repidural and at

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<v Speaker 1>that point it's just kind of the waiting game. And

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<v Speaker 1>and I don't remember what I had for dinner last

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<v Speaker 1>night sometimes, and yet I remember those things because it's

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<v Speaker 1>just it's it's it's an experience that is a special

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<v Speaker 1>one in every way. And this is this one's a

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<v Speaker 1>little more memorable, I would say than others, because it's

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<v Speaker 1>not often that this happens. But hey, that's it's one

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<v Speaker 1>of the many reasons why None one one operators are

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<v Speaker 1>very very important. And uh, yeah, John, you are a

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<v Speaker 1>new father, and I'm sure you know that day for

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<v Speaker 1>you is one that you know obviously you're gonna remember

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<v Speaker 1>it forever. But I think the mother and father clearly

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<v Speaker 1>a much different situation whenever a baby's being born, right

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<v Speaker 1>the mother carries it and another one going through birth, and

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<v Speaker 1>you know you want to do everything you can to

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<v Speaker 1>kind of help throughout that process. But you know, it's

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<v Speaker 1>also you're not bringing the child physically into the world,

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<v Speaker 1>but you are becoming a dad, or maybe for the

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<v Speaker 1>first time, or maybe you're adding a kid to the family,

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<v Speaker 1>and it's just, I don't know, there's so much emotion

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<v Speaker 1>that goes with it. I can't really I don't think

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<v Speaker 1>you could really describe it until you've been there.

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<v Speaker 3>Yeah, and especially the way that it worked out for us.

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<v Speaker 3>I won't get into the details with the birth or anything,

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<v Speaker 3>but we were just going for one of our routine

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<v Speaker 3>appointments and we were about a month away from our

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<v Speaker 3>due date for the baby, and we just kind of

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<v Speaker 3>found out like, hey, this is uh, we're gonna go

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<v Speaker 3>ahead and push her out now, just because of some

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<v Speaker 3>things that were going on internally. And you know, thankfully,

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<v Speaker 3>she's been very healthy since then, and she wasn't the

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<v Speaker 3>nick you for about eleven days whenever she was first born.

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<v Speaker 3>But we're both very thankful and blessed that those at

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<v Speaker 3>Norton women's and children's were very They were about as

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<v Speaker 3>accommodating and great as they could have been during the

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<v Speaker 3>whole process and provided a very memorable experience and a

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<v Speaker 3>good overall experience for both me and my wife.

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<v Speaker 1>Well, and you know, that's that's their job. They sign

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<v Speaker 1>up to do that. They go to work every day.

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<v Speaker 1>But to do that and still, you know, don't just

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<v Speaker 1>see it as you punching the clock and working you

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<v Speaker 1>are you are, because man, that's all I need is

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<v Speaker 1>is just somebody to kind of, you know, give me

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<v Speaker 1>some reassurance that, like, you know, because they'll tell you stuff.

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<v Speaker 1>I just remember that they would talk about the process

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<v Speaker 1>and I didn't know what a lot of it meant,

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<v Speaker 1>thought I did, and I would ask questions and you know,

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<v Speaker 1>I could be a panic dad and they know that

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<v Speaker 1>they get that every day, but also doing a job,

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<v Speaker 1>doing their job to kind of make me feel more

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<v Speaker 1>at ease about certain things. So yeah, it's a I mean,

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<v Speaker 1>it's it's a it's an important job in a variety

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<v Speaker 1>of ways to to be there in the hospital during

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<v Speaker 1>that process for a variety of reasons. And uh, that's

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<v Speaker 1>why I mean again, I'll remember these two, these two

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<v Speaker 1>nurses that helped us bring both our kids into the world.

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<v Speaker 1>I'm sure they don't remember me, but I remember them.

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<v Speaker 1>But but Anthony Gore, this is this guy is I mean,

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<v Speaker 1>what a story. He's previously a prosecutor, but he left

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<v Speaker 1>the court to service city in this way. So his

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<v Speaker 1>late father was a police officer in courtroom bailiff and

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<v Speaker 1>that inspired him early to get into the career of

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<v Speaker 1>being a prosecutor. But you know, he decided to once

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<v Speaker 1>he once he shifted careers, he still wanted to help

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<v Speaker 1>out the community. And that's probably one of the many

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<v Speaker 1>non one one calls that he's received and will receive

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<v Speaker 1>that I'll never forget.

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<v Speaker 2>So good stuff there.

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<v Speaker 1>All right, We've got an update of trafficking weather coming

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<v Speaker 1>your way right here right now on news Radio eight

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<v Speaker 1>forty whas it is Friday morning here at Kentucky and

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<v Speaker 1>his morning news coffee and company with you here on

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<v Speaker 1>News Radio eight forty w h as had a busy

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<v Speaker 1>morning thus far, and that will that will continue. We've

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<v Speaker 1>got a couple of guests set to join us at

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<v Speaker 1>seven o'clock. Will be joined by l and PD spokesman

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<v Speaker 1>Dwight Mitchell here in studio and then also Mayor Greenberg

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<v Speaker 1>set to stop by at at eight o'clock, and again

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<v Speaker 1>looking forward to those to those conversations. But one of

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<v Speaker 1>the things that we were discussing a little bit earlier

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<v Speaker 1>is the the JMI deal that UK signed. And I

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<v Speaker 1>don't want to get too deep into the weeds on it,

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<v Speaker 1>but I want to look at this more so from

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<v Speaker 1>just a sports fan perspective than just a sports story,

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<v Speaker 1>meaning things on the court, on the field, and whatnot.

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<v Speaker 1>So this is more rare than I realized, meaning there

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<v Speaker 1>is not another high level college athletics program as of

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<v Speaker 1>right now that is essentially signed away what Kentucky has

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<v Speaker 1>signed away. And the reason is just because of the

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<v Speaker 1>amount of money that JAMI was willing to throw out

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<v Speaker 1>there to have the ability to kind of own everything.

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<v Speaker 1>They're not just owning the media rights broadcast rights, they

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<v Speaker 1>own the licensing for the brand, and they have done

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<v Speaker 1>that for a while. But what's different here is that

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<v Speaker 1>JMI is now in charge of all NIL, all players arrangements, contracts.

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<v Speaker 1>They don't seem like contracts because the players can do

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<v Speaker 1>whatever they want when they get paid, but nonetheless there's

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<v Speaker 1>something in writing as far as these NIL deals, and

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<v Speaker 1>if you're Kentucky Mitch Barnhardt, I mean, was so much

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<v Speaker 1>un certainty going on in college athletics. It's been that

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<v Speaker 1>way for quite some time. If you've got a chance

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<v Speaker 1>to take this deal and already cover the annual twenty

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<v Speaker 1>plus million dollars you're going to owe to the student

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<v Speaker 1>athletes with revenue share, I mean, it'd be hard to

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<v Speaker 1>turn that down. I mean that that's for sure money

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<v Speaker 1>come in your way. That helps you breathe a little easier,

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<v Speaker 1>knowing that that's not going to be a challenge to

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<v Speaker 1>you quite like.

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<v Speaker 2>It is others.

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<v Speaker 1>But you also just have to hope that JMI is

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<v Speaker 1>able to do that part of their gig, of their

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<v Speaker 1>role effectively, because again these other there's there's other schools.

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<v Speaker 2>Let me give you an example.

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<v Speaker 1>UCLA and I believe Ohio State are also they have

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<v Speaker 1>arrangements with JMI, and and for example, if you ever

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<v Speaker 1>heard of lear Field, that's that's the same thing. U

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<v Speaker 1>of L has lear Field where they they own the

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<v Speaker 1>broadcast rights, but they don't really limit what UL does

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<v Speaker 1>in other areas.

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<v Speaker 2>But with JMI, they're not.

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<v Speaker 1>Kentucky's not going to have an nil collective Ohio State

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<v Speaker 1>and UCLA they have a similar arrangement. But when it

424
00:19:04.480 --> 00:19:09.119
<v Speaker 1>comes to recruiting, selling players and putting together deals rounding

425
00:19:09.200 --> 00:19:12.119
<v Speaker 1>up money, they're still going to have those outside collectives.

426
00:19:12.599 --> 00:19:16.079
<v Speaker 1>So this is a new world for JMI, and I

427
00:19:16.119 --> 00:19:18.880
<v Speaker 1>get it from their perspective. It has become so so

428
00:19:19.079 --> 00:19:22.400
<v Speaker 1>hard to make back the money and then make money

429
00:19:22.559 --> 00:19:28.359
<v Speaker 1>from your investment because whenever JMI, lear Fields those types

430
00:19:28.400 --> 00:19:30.039
<v Speaker 1>of companies that again they pay a lot of money

431
00:19:30.079 --> 00:19:32.119
<v Speaker 1>to these schools so they can then sell the advertising.

432
00:19:32.160 --> 00:19:34.720
<v Speaker 1>The banners that you see in them Center and rapp Arena,

433
00:19:35.400 --> 00:19:38.200
<v Speaker 1>those are not sold by UK. Those are sold by

434
00:19:38.279 --> 00:19:41.119
<v Speaker 1>these companies like JMI and Learfield. Well, a lot of

435
00:19:41.119 --> 00:19:42.839
<v Speaker 1>the corporate money, a lot of the big sponsors that

436
00:19:42.880 --> 00:19:46.440
<v Speaker 1>you see in the YOUM Center or at LNN Stadium.

437
00:19:47.279 --> 00:19:51.240
<v Speaker 1>When college sports completely flipped on its head and the

438
00:19:51.240 --> 00:19:53.359
<v Speaker 1>floodgates opened up and you had to pay players in

439
00:19:53.440 --> 00:19:56.440
<v Speaker 1>order to get them, they started having to give money

440
00:19:56.480 --> 00:19:59.319
<v Speaker 1>not just to you know, to pay for the billboards

441
00:19:59.359 --> 00:20:01.680
<v Speaker 1>in the arena and whatnot, and the advertisement that you

442
00:20:01.680 --> 00:20:03.559
<v Speaker 1>hear during the commercials for the games on the radio.

443
00:20:03.839 --> 00:20:05.799
<v Speaker 1>They had to start footing the bill to pay players too.

444
00:20:06.240 --> 00:20:10.119
<v Speaker 1>So out of nowhere, this just changed overnight, and the

445
00:20:10.200 --> 00:20:13.440
<v Speaker 1>ability to make back the money that you invest became

446
00:20:13.519 --> 00:20:14.400
<v Speaker 1>much more difficult.

447
00:20:14.960 --> 00:20:17.599
<v Speaker 2>So with that, they're.

448
00:20:17.200 --> 00:20:21.200
<v Speaker 1>Doing everything they can to try to monetize the fact

449
00:20:21.240 --> 00:20:25.079
<v Speaker 1>that they had exclusive rights. So they're now asking Kentucky

450
00:20:25.079 --> 00:20:26.519
<v Speaker 1>fans to choose. I mean, you don't have to, but

451
00:20:26.519 --> 00:20:30.119
<v Speaker 1>they're giving you five tier options from a fans perspective,

452
00:20:30.240 --> 00:20:32.279
<v Speaker 1>and you get I mean, it comes with things that

453
00:20:32.279 --> 00:20:35.240
<v Speaker 1>I'm sure would be appealing and of interest two fans,

454
00:20:35.799 --> 00:20:38.400
<v Speaker 1>but it's just I don't know, it's an added expense

455
00:20:38.480 --> 00:20:41.880
<v Speaker 1>that just you know, and look, here's the reality college

456
00:20:41.880 --> 00:20:43.000
<v Speaker 1>sports fans on one of them.

457
00:20:43.079 --> 00:20:45.240
<v Speaker 2>We're suckers. We love this stuff, we're passionate.

458
00:20:45.279 --> 00:20:48.599
<v Speaker 1>It's a big part of us, and we'll pay what

459
00:20:48.599 --> 00:20:49.799
<v Speaker 1>we can afford to support.

460
00:20:50.319 --> 00:20:51.640
<v Speaker 2>But I just hate knowing.

461
00:20:51.559 --> 00:20:55.640
<v Speaker 1>That it's needed to this level because you know, the

462
00:20:55.680 --> 00:20:58.079
<v Speaker 1>game's changed in every way. This is pro sports, it's

463
00:20:58.160 --> 00:21:00.559
<v Speaker 1>really what it is. But we'll get into the options

464
00:21:00.599 --> 00:21:02.279
<v Speaker 1>that you have as a fan, because I'm just curious.

465
00:21:02.319 --> 00:21:04.480
<v Speaker 1>If you're a fan, you know they're going to ask

466
00:21:04.519 --> 00:21:07.319
<v Speaker 1>you to fifty a month. You get the Elite package,

467
00:21:07.759 --> 00:21:09.240
<v Speaker 1>and we'll tell you what's in there, and I just

468
00:21:10.160 --> 00:21:12.319
<v Speaker 1>everybody's financial situation is different. But I don't know if

469
00:21:12.319 --> 00:21:13.960
<v Speaker 1>I could justify the cost. I just don't, you know,

470
00:21:14.000 --> 00:21:15.200
<v Speaker 1>it's not something that I could see.

471
00:21:15.240 --> 00:21:15.480
<v Speaker 2>Really.

472
00:21:16.079 --> 00:21:17.559
<v Speaker 1>If I was gonna do it, I would be doing

473
00:21:17.599 --> 00:21:19.359
<v Speaker 1>it just because I feel like, hey, I'm going to

474
00:21:19.400 --> 00:21:22.279
<v Speaker 1>help out because I'm a fan. And look, many fans

475
00:21:22.319 --> 00:21:24.519
<v Speaker 1>will do that because again, we are that passionate about

476
00:21:24.519 --> 00:21:26.680
<v Speaker 1>the programs around here when it comes to UK and

477
00:21:26.799 --> 00:21:27.039
<v Speaker 1>U of L.

478
00:21:27.480 --> 00:21:29.240
<v Speaker 2>All right, we've got a traffic and weather update coming

479
00:21:29.279 --> 00:21:29.519
<v Speaker 2>your way.

480
00:21:29.559 --> 00:21:31.440
<v Speaker 1>Also, Scott's back for another sports update, and then we'll

481
00:21:31.480 --> 00:21:33.440
<v Speaker 1>hit the seven o'clock hour right here on News Radio

482
00:21:33.480 --> 00:21:35.200
<v Speaker 1>eight forty whas
