Speaker 1: All right, it is six so five here Kentucky in
Speaker 1: this morning news coffee and company with you on news
Speaker 1: Radio eight forty whas. Thanks for hanging out with us
Speaker 1: and spending your Friday morning with us. We're with you
Speaker 1: for the next few hours and of course getting you
Speaker 1: set for the weekend. I mentioned earlier as we started
Speaker 1: the show that I'm gonna be I'm going to be
Speaker 1: a solo dad this weekend. My wife's going out of
Speaker 1: town and she's going to a concert, and I'm happy
Speaker 1: that she's going to go have a good time. She
Speaker 1: deserves a little weekend away. And there's really no this
Speaker 1: is nobody's fault, but I'm just curious. I can't be alone.
Speaker 1: As far as being very close to my kids, I'm
Speaker 1: with them a lot. It's not uncommon that I just
Speaker 1: have them whenever I pick them up from school, daycare,
Speaker 1: whatever it may be because their moms at work or
Speaker 1: their mom's doing something. So it's not like I've never
Speaker 1: been left alone with my kids by myself. I have often,
Speaker 1: but I don't get jealous. It's just the way it is,
Speaker 1: where like sometimes they just want mom, and I'm gonna
Speaker 1: be dealing with that all weekend. I could take some pointers,
Speaker 1: some advice if any, but he hasn't. He just to
Speaker 1: distract them because they'll know that she's I mean, they'll
Speaker 1: be made aware that she's going to be gone and
Speaker 1: she'll be traveling, and she'll she'll return Sunday, but that
Speaker 1: is not going to keep either of them from asking
Speaker 1: me where she is when she's going to be back,
Speaker 1: probably every every ten minutes or so. Uh so, And
Speaker 1: I I don't feel any any way of like, well, hey,
Speaker 1: because because here's the thing. Whenever at times a father
Speaker 1: has asked for like hey, you know, can you help
Speaker 1: me with the kids? Or it's not because they're helpless
Speaker 1: and they don't know what they're doing, but like there's
Speaker 1: just certain things that like your kids want their mom
Speaker 1: to do more so than the dad. And you know,
Speaker 1: that's what I'm going to be, you know, I say,
Speaker 1: dealing with like I'm like, I like, it's some hardship
Speaker 1: that I'm going to have to recover from. Thoughts and
Speaker 1: prayers please for me. But it's just you know, they
Speaker 1: want their mama sometimes and we'll have fun, we'll make
Speaker 1: the best of it. But that's that's the beauty of
Speaker 1: like FaceTime. That could but that could be like that
Speaker 1: could backfire, right, Like I could see my daughter seeing
Speaker 1: her mom and then realizing, wait a second, I just
Speaker 1: really realized you're not here, and I'm gonna be upset
Speaker 1: about it and I'm gonna cry and let you know
Speaker 1: that you need to come home. So anyways, we'll have fun,
Speaker 1: and this would be a nice weekend to be out
Speaker 1: and about and just let them play outside and have
Speaker 1: fun and.
Speaker 2: Really let them get worn down so they go to
Speaker 2: bed early. That's kind of what I'm hoping for there.
Speaker 1: But I may get you know, I may feel like
Speaker 1: a bad father having them out in this heat, because
Speaker 1: it's gonna be brutal. It is going to be sticky, humid,
Speaker 1: and uh, that's that's not very fun. So we'll probably
Speaker 1: find a pool and uh and make the most of it. John,
Speaker 1: you've got any big weekend plans.
Speaker 3: Nothing super substantial.
Speaker 2: I didn't that great.
Speaker 3: Sometimes this is kind of this is the calm before
Speaker 3: the storm, because next weekend we have week zero college football?
Speaker 2: Is that next weekend?
Speaker 1: It is?
Speaker 2: You shut your mouth.
Speaker 3: I'm kidding, super Just get let's get through this heat
Speaker 3: and we're gonna have a few college football games next Saturday,
Speaker 3: and then things really hit the ground running in two
Speaker 3: weeks when all of our local teams get get.
Speaker 1: Started, and then and then it's then it's on right
Speaker 1: then then we've got college football parlays we're building every week.
Speaker 1: We've got college basketball not too far away from that.
Speaker 1: And that is when life is just better for me,
Speaker 1: as somebody who probably probably relies on sports to you know,
Speaker 1: keep my pass exactly that. That's a really good way
Speaker 1: to put it, really good way to put it. So yeah,
Speaker 1: it'll be here soon. Speaking of college football, we'll talk
Speaker 1: about this coming up on the other side. So ESPN
Speaker 1: and the NFL have merged, and I don't know the
Speaker 1: exact terms of the overall arrangement, but basically ESPN now
Speaker 1: owns Red Zone, like the brand and in the Red
Speaker 1: Zone channel where you watch NFL games in that in
Speaker 1: that format is a beautiful thing.
Speaker 2: I love it.
Speaker 1: I don't think there's a better sports experience really than
Speaker 1: just sitting in front of the TV on a Sunday
Speaker 1: and watching the Red Zone as they keep you updated
Speaker 1: about what's going on in every game. It's awesome. I
Speaker 1: cannot wait for it to happen. But because now that
Speaker 1: they've bought the rights to utilize that for other sports.
Speaker 1: There's been talk about doing it for college football, but
Speaker 1: the issue here is that not every conference has a
Speaker 1: media right to deal with ESPN, and we found out yesterday.
Speaker 1: I guess the likelihood of that eventually happening, and we'll
Speaker 1: get to that next and I would love it, but
Speaker 1: for reasons i'll explain coming up here shortly, it doesn't
Speaker 1: make any sense for the other leagues that don't work
Speaker 1: with ESPN to do that, especially the other networks that
Speaker 1: paid a lot of money to monetize the rights of
Speaker 1: having exclusive games for the Big Ten and some other leagues.
Speaker 1: So we can get into that a little bit later on.
Speaker 1: And we're loaded here on a Friday morning. Mayor Greenberg
Speaker 1: set to join us coming up at eight o'clock. Looking
Speaker 1: forward to that. Certainly a lot to discuss after a
Speaker 1: big week here in Louisville, with some great news as
Speaker 1: far as just the corporations that are extending their stay
Speaker 1: here in Louisville. I say stay, I mean textas throathouse.
Speaker 1: They've been here forever and they're not going anywhere, and
Speaker 1: that's good news, but also some not great news when
Speaker 1: it comes to just the week that we've had with violence.
Speaker 1: So Mayor Greenberg set to join us, coming up at
Speaker 1: eight o'clock and we'll keep it rolling along. Here your
Speaker 1: next update of Travick Weather right here, right now on
Speaker 1: news Radio eight forty Whas. All I would I really
Speaker 1: had to do is just look at the calendar and
Speaker 1: I would have known this. But thank you John forgiving
Speaker 1: me news that I didn't realize and that we are
Speaker 1: just this is the last weekend without some.
Speaker 2: Legitimate football exciting.
Speaker 1: Yeah, Week zero is not is not what you're going
Speaker 1: to get for the next set, you know, the many
Speaker 1: saturdays to come. But it's it's a taste, it's an
Speaker 1: appetizer and I'll take it.
Speaker 3: I remember last year you had Florida State playing in
Speaker 3: Ireland and they ended up being god awful.
Speaker 2: They had a lot of high expectations. They end up
Speaker 2: winning two games that season.
Speaker 1: Oh yeah, and I think Week zero is a real
Speaker 1: is a real good opportunity to make a statement potentially.
Speaker 1: Now a lot of it depends on who you play,
Speaker 1: but when you are one of just a few games,
Speaker 1: maybe one game, you're the only game as far as
Speaker 1: notable power for type opponents, when you get that level
Speaker 1: of exposure and you look really good. I mean, it
Speaker 1: didn't mean everybody's going to think that you're great, but
Speaker 1: I just think there's so much value and the standalone opportunities,
Speaker 1: which that's why I think it really depends upon who
Speaker 1: you play and where you are as a team, but
Speaker 1: playing on Thursday night and Friday night can help you.
Speaker 2: I mean people make fun of it, like.
Speaker 1: That's when high school teams play, but you command so
Speaker 1: much more attention because you're not competing with other games
Speaker 1: that are going on. And let's be real, college football
Speaker 1: is a sport where the perception matters way more than
Speaker 1: it should. It's not based as much off results like
Speaker 1: it should be. It's a popularity contest to an extent,
Speaker 1: which I don't know how you fix that because you
Speaker 1: only play twelve games. It's impossible now with these conferences
Speaker 1: being as big as they are, to actually put a
Speaker 1: schedule together for every team that is that is comparable.
Speaker 2: You just don't know.
Speaker 1: I mean Idiana is the best example of that. They
Speaker 1: had no clue that despite having the two teams that
Speaker 1: played in a national championship game the year prior on
Speaker 1: their schedule the next year that their schedule was going
Speaker 1: to end up being as weak as it was comparatively speaking,
Speaker 1: Did I just go back to being a sports host if.
Speaker 2: I think like it's blacked out? No, it's fun. It's
Speaker 2: fun Week zero and then yeah.
Speaker 1: But one reason I wanted to bring this up is
Speaker 1: just to extend the conversation from the last segment as
Speaker 1: far as a potential college football red zone channel, just
Speaker 1: like we get on NFL Sundays, and I mean, it
Speaker 1: would be great. I'd love it, but I never expected it.
Speaker 1: And it sounds like we now know that it's not
Speaker 1: going to happen, and it's for good reason. I mean,
Speaker 1: you got to keep in mind the reason that college
Speaker 1: sports is really now not college sports. It's much more
Speaker 1: pro sports because everybody's making big time money, including a
Speaker 1: lot of players. Not every player, but the TV rights
Speaker 1: I mean, right, the media deals, the Big ten, the
Speaker 1: SEC specifically, and let's be real, the ACC in the
Speaker 1: Big twelve. They're making a lot of money too. So
Speaker 1: these networks they pay a lot of money to have
Speaker 1: exclusive broadcast rights and they have to monetize that in
Speaker 1: order to make a lot of money after what they
Speaker 1: initially invested to have the rights to monetize it, so
Speaker 1: you'd be foolish to let somebody else use it. So
Speaker 1: the scenario where the Big Ten and who else is
Speaker 1: this is the Big twelve. I think the relationship with
Speaker 1: the Big twelve is weird. I think they're just kind
Speaker 1: of with everybody. Yeah, they're dipping around, which is not
Speaker 1: a bad way to go. I actually think there's I
Speaker 1: actually find that to be I actually find that to
Speaker 1: be Potentially, you know, you got to take the best
Speaker 1: money that that is the best thing financially for everybody
Speaker 1: in your league. But there could be a benefit in
Speaker 1: being in different markets, within different networks and kind of
Speaker 1: splitting it up because it does, you know, it does
Speaker 1: give you a little bit of leverage, I think. But yes,
Speaker 1: the I mean ESPN having the NFL's red Zone brand
Speaker 1: name got college football fans excited because they did tease it.
Speaker 1: But there are I mean Fox's Big Ten package is
Speaker 1: shared with CBS and NBC and again these this is
Speaker 1: relatively new, Like this is relatively new arrangement where the
Speaker 1: Big Ten is not in any way. I mean their
Speaker 1: new media rights deal when they brought in the West
Speaker 1: Coast schools. I mean, again that's this is just the
Speaker 1: second year of those schools being there. So the scenario
Speaker 1: where they were going to license over the rights to
Speaker 1: broadcast it, that would make it way less monetizable, and
Speaker 1: it just would make no financial business sense at all. So,
Speaker 1: and I don't know if I would enjoy college football red.
Speaker 2: Zone as much as the NFL.
Speaker 1: I could maybe, you know, maybe I'm wrong, and I
Speaker 1: would love it, But you know, when I'm watching college football,
Speaker 1: I'm more so focused on individual games, not as much
Speaker 1: perusing but one o'clock slate in the NFL. But from
Speaker 1: a gambler's perspective, it could certainly be a lot of
Speaker 1: fun to keep up with what you got wagered out there.
Speaker 1: All right, we've got trafficking weather updates on the way. Also,
Speaker 1: we got another sports update coming your way right here
Speaker 1: at Kentucky and his morning news news Radio forty whas.
Speaker 1: Thank you very much, mister Lincoln. It is Kentucky and
Speaker 1: is morning news here at news Radio eight forty whas,
Speaker 1: six thirty four on a Friday morning.
Speaker 2: That's right. Can you feel it? Can you smell it?
Speaker 2: It's Friday.
Speaker 1: We made it to the weekend, and we're going to
Speaker 1: get your set for the weekend here on News Radio
Speaker 1: eight forty whas I want to do a follow up
Speaker 1: on a story that we talked about. I believe it
Speaker 1: was last month that I just thought was was awesome.
Speaker 1: It is a non to one to one dispatcher who
Speaker 1: decided to leave what was I believe, a pretty successful
Speaker 1: career elsewhere and just wanted to help service community and
Speaker 1: being a non to one one operator was I mean,
Speaker 1: by the way, that is absolutely serving your community. It's
Speaker 1: it's certainly an important job and there's way more that
Speaker 1: goes into it, I'm sure than any of us know.
Speaker 1: But Anthony Gore, Yeah, this was in May when it happened,
Speaker 1: but I believe we talked about it in June. He
Speaker 1: answered what WKY and their story that Addie Minors did
Speaker 1: the most exciting phone call of his career because on
Speaker 1: the other line was an expecting father, Ronnie Elsey, whose
Speaker 1: wife was in labor and throughout he helped. Throughout this
Speaker 1: phone call, Anthony Gore, the non one one operator, he
Speaker 1: walked them through the birth of their child. And WOKY
Speaker 1: did a story on this, just updating the situation. As
Speaker 1: the dispatcher, mister Gore, he now has met the couple
Speaker 1: whose baby he helped the liver over the phone, and
Speaker 1: we'll let you hear this, but I'll tell you what
Speaker 1: is is a father of two. And maybe I know
Speaker 1: I'm not alone here, but I'm sure everybody's different. There's
Speaker 1: just things during that experience, tension to detail, little things
Speaker 1: that just stick with you forever because of what that
Speaker 1: experience is when you when you have a child. So
Speaker 1: this guy, like it or not, he's going to be
Speaker 1: a part of their memory of bringing this baby into
Speaker 1: the world forever. And really it's a it's a it's
Speaker 1: a beautiful thing. I would want to meet this individual
Speaker 1: as well if I was these parents. But this is
Speaker 1: the nine one one call that took place in May
Speaker 1: when this situation happened out.
Speaker 3: Oh, oh about God, We'll go push you out a
Speaker 3: push push, push, push, push, push push water first.
Speaker 2: Ended like this.
Speaker 1: Oh.
Speaker 4: On Thursday, nearly four months after nine to one one
Speaker 4: call taker Anthony Gore helped Ronnie Elsy and his wife
Speaker 4: Heather deliver their baby. The two finally got to say
Speaker 4: thank you in person.
Speaker 5: If it hadn't been for him helping me focus with
Speaker 5: my breathing and to stay calm and to remember how
Speaker 5: to push whenever the pressure was happening. I honestly don't
Speaker 5: know how it would have ended up.
Speaker 2: And earthing was moved.
Speaker 1: You talk to me. You did a good, great job.
Speaker 4: The three first met over the phone back in May
Speaker 4: when Heather unexpectedly went into labor at their home. So
Speaker 4: Ronnie called nine to one one and Anthony picked up.
Speaker 2: He said, we're looking to see what the baby's coming
Speaker 2: at us.
Speaker 5: But I tell him I did that the baby was
Speaker 5: halfway and he was sticking.
Speaker 1: That, Hey, the baby's out.
Speaker 2: When the baby starts crying, it's usually a good sign.
Speaker 1: And I heard, uh, the little baby start crying, and
Speaker 1: I said, okay, it's a downhill from here in a
Speaker 1: good way.
Speaker 3: Skinned the skin, contact the baby on your kids, and
Speaker 3: then cover the baby with a dry towel on blanket.
Speaker 5: It wasn't chaotic, but it was just surprising because it
Speaker 5: happened all at once.
Speaker 4: Heather and Ronnie now have a healthy baby boy named
Speaker 4: Ronnie Elsie the Third, and they say it's thanks to
Speaker 4: the help of Anthony Gore.
Speaker 1: The little baby is adorable.
Speaker 5: It's an adorable little child, a complete joy. He's always happy.
Speaker 5: And we came out healthy and that's all that we
Speaker 5: could ask for.
Speaker 2: That was awesome.
Speaker 1: And I know, again everybody's situation is different, but I
Speaker 1: remember vivid details just about the nurse and what would
Speaker 1: let me and this this, And I don't have a
Speaker 1: great memory compared to most.
Speaker 2: I don't think I don't. I don't know.
Speaker 1: Maybe I do, but like I remember going to the
Speaker 1: vending machine and seeing there were only three options for
Speaker 1: me to pick as we were, as I was pacing
Speaker 1: my wife, she she had gotten a repidural and at
Speaker 1: that point it's just kind of the waiting game. And
Speaker 1: and I don't remember what I had for dinner last
Speaker 1: night sometimes, and yet I remember those things because it's
Speaker 1: just it's it's it's an experience that is a special
Speaker 1: one in every way. And this is this one's a
Speaker 1: little more memorable, I would say than others, because it's
Speaker 1: not often that this happens. But hey, that's it's one
Speaker 1: of the many reasons why None one one operators are
Speaker 1: very very important. And uh, yeah, John, you are a
Speaker 1: new father, and I'm sure you know that day for
Speaker 1: you is one that you know obviously you're gonna remember
Speaker 1: it forever. But I think the mother and father clearly
Speaker 1: a much different situation whenever a baby's being born, right
Speaker 1: the mother carries it and another one going through birth, and
Speaker 1: you know you want to do everything you can to
Speaker 1: kind of help throughout that process. But you know, it's
Speaker 1: also you're not bringing the child physically into the world,
Speaker 1: but you are becoming a dad, or maybe for the
Speaker 1: first time, or maybe you're adding a kid to the family,
Speaker 1: and it's just, I don't know, there's so much emotion
Speaker 1: that goes with it. I can't really I don't think
Speaker 1: you could really describe it until you've been there.
Speaker 3: Yeah, and especially the way that it worked out for us.
Speaker 3: I won't get into the details with the birth or anything,
Speaker 3: but we were just going for one of our routine
Speaker 3: appointments and we were about a month away from our
Speaker 3: due date for the baby, and we just kind of
Speaker 3: found out like, hey, this is uh, we're gonna go
Speaker 3: ahead and push her out now, just because of some
Speaker 3: things that were going on internally. And you know, thankfully,
Speaker 3: she's been very healthy since then, and she wasn't the
Speaker 3: nick you for about eleven days whenever she was first born.
Speaker 3: But we're both very thankful and blessed that those at
Speaker 3: Norton women's and children's were very They were about as
Speaker 3: accommodating and great as they could have been during the
Speaker 3: whole process and provided a very memorable experience and a
Speaker 3: good overall experience for both me and my wife.
Speaker 1: Well, and you know, that's that's their job. They sign
Speaker 1: up to do that. They go to work every day.
Speaker 1: But to do that and still, you know, don't just
Speaker 1: see it as you punching the clock and working you
Speaker 1: are you are, because man, that's all I need is
Speaker 1: is just somebody to kind of, you know, give me
Speaker 1: some reassurance that, like, you know, because they'll tell you stuff.
Speaker 1: I just remember that they would talk about the process
Speaker 1: and I didn't know what a lot of it meant,
Speaker 1: thought I did, and I would ask questions and you know,
Speaker 1: I could be a panic dad and they know that
Speaker 1: they get that every day, but also doing a job,
Speaker 1: doing their job to kind of make me feel more
Speaker 1: at ease about certain things. So yeah, it's a I mean,
Speaker 1: it's it's a it's an important job in a variety
Speaker 1: of ways to to be there in the hospital during
Speaker 1: that process for a variety of reasons. And uh, that's
Speaker 1: why I mean again, I'll remember these two, these two
Speaker 1: nurses that helped us bring both our kids into the world.
Speaker 1: I'm sure they don't remember me, but I remember them.
Speaker 1: But but Anthony Gore, this is this guy is I mean,
Speaker 1: what a story. He's previously a prosecutor, but he left
Speaker 1: the court to service city in this way. So his
Speaker 1: late father was a police officer in courtroom bailiff and
Speaker 1: that inspired him early to get into the career of
Speaker 1: being a prosecutor. But you know, he decided to once
Speaker 1: he once he shifted careers, he still wanted to help
Speaker 1: out the community. And that's probably one of the many
Speaker 1: non one one calls that he's received and will receive
Speaker 1: that I'll never forget.
Speaker 2: So good stuff there.
Speaker 1: All right, We've got an update of trafficking weather coming
Speaker 1: your way right here right now on news Radio eight
Speaker 1: forty whas it is Friday morning here at Kentucky and
Speaker 1: his morning news coffee and company with you here on
Speaker 1: News Radio eight forty w h as had a busy
Speaker 1: morning thus far, and that will that will continue. We've
Speaker 1: got a couple of guests set to join us at
Speaker 1: seven o'clock. Will be joined by l and PD spokesman
Speaker 1: Dwight Mitchell here in studio and then also Mayor Greenberg
Speaker 1: set to stop by at at eight o'clock, and again
Speaker 1: looking forward to those to those conversations. But one of
Speaker 1: the things that we were discussing a little bit earlier
Speaker 1: is the the JMI deal that UK signed. And I
Speaker 1: don't want to get too deep into the weeds on it,
Speaker 1: but I want to look at this more so from
Speaker 1: just a sports fan perspective than just a sports story,
Speaker 1: meaning things on the court, on the field, and whatnot.
Speaker 1: So this is more rare than I realized, meaning there
Speaker 1: is not another high level college athletics program as of
Speaker 1: right now that is essentially signed away what Kentucky has
Speaker 1: signed away. And the reason is just because of the
Speaker 1: amount of money that JAMI was willing to throw out
Speaker 1: there to have the ability to kind of own everything.
Speaker 1: They're not just owning the media rights broadcast rights, they
Speaker 1: own the licensing for the brand, and they have done
Speaker 1: that for a while. But what's different here is that
Speaker 1: JMI is now in charge of all NIL, all players arrangements, contracts.
Speaker 1: They don't seem like contracts because the players can do
Speaker 1: whatever they want when they get paid, but nonetheless there's
Speaker 1: something in writing as far as these NIL deals, and
Speaker 1: if you're Kentucky Mitch Barnhardt, I mean, was so much
Speaker 1: un certainty going on in college athletics. It's been that
Speaker 1: way for quite some time. If you've got a chance
Speaker 1: to take this deal and already cover the annual twenty
Speaker 1: plus million dollars you're going to owe to the student
Speaker 1: athletes with revenue share, I mean, it'd be hard to
Speaker 1: turn that down. I mean that that's for sure money
Speaker 1: come in your way. That helps you breathe a little easier,
Speaker 1: knowing that that's not going to be a challenge to
Speaker 1: you quite like.
Speaker 2: It is others.
Speaker 1: But you also just have to hope that JMI is
Speaker 1: able to do that part of their gig, of their
Speaker 1: role effectively, because again these other there's there's other schools.
Speaker 2: Let me give you an example.
Speaker 1: UCLA and I believe Ohio State are also they have
Speaker 1: arrangements with JMI, and and for example, if you ever
Speaker 1: heard of lear Field, that's that's the same thing. U
Speaker 1: of L has lear Field where they they own the
Speaker 1: broadcast rights, but they don't really limit what UL does
Speaker 1: in other areas.
Speaker 2: But with JMI, they're not.
Speaker 1: Kentucky's not going to have an nil collective Ohio State
Speaker 1: and UCLA they have a similar arrangement. But when it
Speaker 1: comes to recruiting, selling players and putting together deals rounding
Speaker 1: up money, they're still going to have those outside collectives.
Speaker 1: So this is a new world for JMI, and I
Speaker 1: get it from their perspective. It has become so so
Speaker 1: hard to make back the money and then make money
Speaker 1: from your investment because whenever JMI, lear Fields those types
Speaker 1: of companies that again they pay a lot of money
Speaker 1: to these schools so they can then sell the advertising.
Speaker 1: The banners that you see in them Center and rapp Arena,
Speaker 1: those are not sold by UK. Those are sold by
Speaker 1: these companies like JMI and Learfield. Well, a lot of
Speaker 1: the corporate money, a lot of the big sponsors that
Speaker 1: you see in the YOUM Center or at LNN Stadium.
Speaker 1: When college sports completely flipped on its head and the
Speaker 1: floodgates opened up and you had to pay players in
Speaker 1: order to get them, they started having to give money
Speaker 1: not just to you know, to pay for the billboards
Speaker 1: in the arena and whatnot, and the advertisement that you
Speaker 1: hear during the commercials for the games on the radio.
Speaker 1: They had to start footing the bill to pay players too.
Speaker 1: So out of nowhere, this just changed overnight, and the
Speaker 1: ability to make back the money that you invest became
Speaker 1: much more difficult.
Speaker 2: So with that, they're.
Speaker 1: Doing everything they can to try to monetize the fact
Speaker 1: that they had exclusive rights. So they're now asking Kentucky
Speaker 1: fans to choose. I mean, you don't have to, but
Speaker 1: they're giving you five tier options from a fans perspective,
Speaker 1: and you get I mean, it comes with things that
Speaker 1: I'm sure would be appealing and of interest two fans,
Speaker 1: but it's just I don't know, it's an added expense
Speaker 1: that just you know, and look, here's the reality college
Speaker 1: sports fans on one of them.
Speaker 2: We're suckers. We love this stuff, we're passionate.
Speaker 1: It's a big part of us, and we'll pay what
Speaker 1: we can afford to support.
Speaker 2: But I just hate knowing.
Speaker 1: That it's needed to this level because you know, the
Speaker 1: game's changed in every way. This is pro sports, it's
Speaker 1: really what it is. But we'll get into the options
Speaker 1: that you have as a fan, because I'm just curious.
Speaker 1: If you're a fan, you know they're going to ask
Speaker 1: you to fifty a month. You get the Elite package,
Speaker 1: and we'll tell you what's in there, and I just
Speaker 1: everybody's financial situation is different. But I don't know if
Speaker 1: I could justify the cost. I just don't, you know,
Speaker 1: it's not something that I could see.
Speaker 2: Really.
Speaker 1: If I was gonna do it, I would be doing
Speaker 1: it just because I feel like, hey, I'm going to
Speaker 1: help out because I'm a fan. And look, many fans
Speaker 1: will do that because again, we are that passionate about
Speaker 1: the programs around here when it comes to UK and
Speaker 1: U of L.
Speaker 2: All right, we've got a traffic and weather update coming
Speaker 2: your way.
Speaker 1: Also, Scott's back for another sports update, and then we'll
Speaker 1: hit the seven o'clock hour right here on News Radio
Speaker 1: eight forty whas