To close this week, I want more than to offer you an opinion chapter,
a small reflection and it is about the Black Mirror effect and about how
positive podcasting is for that effect. Let me tell you we welcome you on
the other side of the microphone, on the other side of the microphone,
a project by Jorge Marín Nieto in which you will find your daily ration of
metapodcasting, casting with news, events, tools or episodes of opinion in just
ten minutes, ten minutes, ten minutes. Welcome and welcome to the daily
metapodcast par excellence, the one that comes to your player in small pills of
ten to fifteen minutes each day from Monday to Friday. However, to offer
you news, tools, events, curiosities reflections, opinions and everything that crosses
my path related to the podcasting environment. I am Jorge Marín from ob producer
and every Friday he usually offers a chapter of opinion, reflection. Well,
I' m a little bit looser than usual, in case I' ve
become pretty much in the day- to- day chapters. Today, as
it is Friday, I want to reflect a little on open micro and see
how positive the black mirror effect can be in front of podcasting or thanks to
podcasting. I explain the black mirror effect is what happens when you have your
phone in front of you, you' re seeing any app or anything that
happens and suddenly you say it' s okay. I' ve seen what
I had to see you hit the lock button and it stays the screen in
black but you see yourself? You see yourself reflected on the black screen of
the phone. This is more or less what they want us to feel the
creators of the famous series that gives that has this title also Black Mirror.
But this black screen mirror effect gives us back the look that we are lending
for hours and hours and hours to the phone, television or any electronic device
that can switch off the screen modementaneously. I think it' s a positive
thing for podcasting. I think the podcasting there has a big asset. And
I explain myself talking about podcasting only in sound format, not in video format
any podcast you need from the screen in order to be consumed. Let'
s just say we' d leave him out of this reflection, because it
doesn' t make sense. We talk about the sound format that podcast or
podcasting that can be enjoyed when we have the screen of our phone or the
screen of our television, of our computer turned off. And that' s
exactly what I think is one of the great advantages that podcasting has today,
which is one of the few, few means that comes to our lives day
by day, without needing a screen in front that doesn' t want to
steal our time on the screen, that doesn' t need us to lend
it at least two of our senses. I' ll explain. We can
consume photographs, we can consume any visual content, but we need to have
the phone ahead and that visual content will always try to hook up to keep
watching consuming, consuming, consentmil If we add visual audio to that visual content,
they are already two senses. We need sight, we need hearing and
that content always makes us look up to the screen. We need to have
the screen ahead and, in addition, some headphones or good speakers to keep
paying attention. And that content wants us not only to have the screen on,
but also to be inside an application and need us to stay there And
based on one content, another content and another an ad, another content,
another content, an ad, another content, a sponsored content, a veiled
ad, a promotion, an attempt to dodge advertising, a campaign to get
you out of advertising? We are always caught with that content so that we
keep watching the screen and at the same time try to pay for that content,
either with advertising or by paying to eliminate that advertising. They' re
just making us a little bit of this deception. Don' t create an
addiction for us to then give us a method to get rid of that addiction,
or let' s say they cause us to be hooked on that content
and then they start putting stones in the way in the form of advertising.
And if we want to dodge that cop, we pay and if we want
to continue consuming in that content, because we eat those stones, we eat
that advertising. However, podcasting today, along with music, yes, is
one of the small content that remains Internet that we can continue to enjoy with
the screen of our phone off or we can even continue to enjoy, although
we are enjoying other content in visual format on our phone, and is one
of the few, one of the few content that we can enjoy for hours
and hours and hours doing another activity, for hours and hours and hours,
performing other activities that are not dependent on the visual format of our phones.
For example, I, when I' m going to run, so I
have to run for an hour, I schedule one or more episodes of my
podcast. I usually see the playback queue for an hour, an hour and
a quarter, an hour and a half is good, because I know that
I can keep the screen of my device for an hour in a row that
I won' t be interrupted, let' s say and that I don
' t need to look at the screen of my phone for an hour is
worth a lot of you to tell me good, but this you can also
do with music. Yeah, but the music is slowly changing your tunes.
It' s very rare, although there are DJ sessions and you can set
up playlists to last hours and hours, but it' s very rare,
for example, for you to listen to three hours in a row of music
without getting tired. However, it is very likely that many of you have
listened to three- hour podcasts and that you have even been looking forward to
more of these same podcasts. They don' t make you turn on the
screen of your players at any time. On the contrary, they make you
forget about her. And this is one of the few content that is enjoyed
and consumed, that are chosen to consume with the screen of our phone turned
off and the rest of the applications and the other media communication are getting used
to that we have not only the television on, not only a movie put
on or a TV series, but our phone in hand to have two screens.
At the same time, I mean, I can be watching TV and
I can be tweeting. At the same time I can be watching Instagram and
watching a movie, something that seems to me a crime, but well,
I also recognize that I have done it at some time if the movie was
a bit like that, I' m watching the mobile. However, with
a podcast that doesn' t happen to you that doesn' t happen to
you. I' m listening to a podcast and watching a show at the
same time. This is so weird. You have to pay attention either to
the podcast or the show. You have to say put a scale. What
do you care more about a show or a podcast? However, you can
consume the podcast and go for a run, be in the gym, be
swimming, be walking the dog, be doing a lot of activities more,
which you can' t do well the television, which you can' t
do well a TV series, to see what you can do, but you
won' t get into anything. However, in the podcast, yes,
that' s one of the great advantages that podcasting has, which doesn'
t need the screen pant of your phone or your player screen. To continue
consuming this type of content. And it' s something that the platforms themselves
want to end, because the platforms fight for our minutes of attention in such
a dirty war that we live in today, where all the applications, all
the consumer devices, fight to steal our minutes of the day. The podcasts
precisely give us minutes a day, give us a space for ourselves, give
us time to continue performing other activities. They make us turn off our mobile
phones to enjoy other moments that do not need 100% of our senses.
And that I, for me, is a moment of enjoyment believe me that
when I go out to run in the gym there are no times that I
have to go to the gym and well, on the treadmill it is much
more boring. But when I run out of the house, it' s
now that I have myself running through the landscape and enjoying my favorite podcasts.
It' s a gift to me because it' s time for me and
look what I' m saying. It' s not time for me because
I' m consuming podcast, but it' s time I' m just
listening to my favorite content, that I don' t depend on interactions with
any screens, messages or calls. It is time to disconnect and surely you
and yourselves also have these minutes of disconnection and you don' t need to
go running. There are even times when I tell Blanca not to leave me
cold today and I reserve my ten fifteen tiny minutes there scrubbing or cleaning the
kitchen, listening to podcast or making the bed or whatever, with household chores,
or you have to go shopping. Let me do it because it'
s time for me, it' s time I' m consuming my favorite
content and at the same time I can continue doing tasks, which precisely all
the other social media media is struggling to steal from me. Every time the
platforms want to steal our time when podcasts give it to us, and we
should not let the platforms enter the video yes or yes, to force us
to depend also on these minutes of attention with the screens of our phones or
the screens of our devices on and if we block them or turn them off,
the podcast is cut. I don' t exactly think we can keep
fighting for that one. Those minutes of disconnection that the podcasting and the sound
and good format give us so far this reflection that has come to mind a
little bit, after lately I see myself a little bit more trapped than normal
by one of the social networks and when I see the consumption time of each
one of them, I say no, this is not positive. I prefer
to continue listening to a podcast and podcast and podcast and dedicating that time to
myself and also giving it to podcast creators who publish their programs. Before closing
this chapter and saying goodbye to you until next week, you will allow me
to thank the sponsor who has accompanied me during the last five chapters. This
is the podcast Micro stories, the latest release of podcast format, a self
- production in which its creators, Luis Blanco and Chema Martínez, offer us
a series of exclusive episodes or tongo in which we will discover stories not so
well known around us. And I say we will discover because I, like
you, have only been able to listen to the first chapter of this that
you have already published, which is already available on all podcast platforms, so
that you enjoy it, if you have not done it, since it is
a crime because it has already been released a week ago and believe me that
it is super good so that you have no excuse I will leave you a
link the notes of this episode and if you want to know a little more,
how the idea of this podcast came up or how it is being the
process of creating stories to epidemichre you. I recommend that you go to the
chapter just a week ago, the nine hundred and eighty last Friday, to
get to know Luis and Achema a little better, since you stopped by the
other side of the microphone to tell me. Thank you, Luis Chema,
thanks to Format Podcast for this sponsorship and before saying goodbye, I would like
to invite you to go through the telegram channel of this podcast to answer tomorrow
the favorite survey forgiveness, the survey of the favorite chapters of each week.
How can you do it very simply by entering forgiveness. Just getting into the
other side of the microphone, with bar big give thanks very simply walks that
Jorge my mother, very easy. I just wanted to say I' m
going faster than I am. I drink like every week. Wish you to
enjoy this couple of holidays full of Podcast like those that make me enjoy myself
when I' m going to run down the street like micro- story as
tools to be happy this week' s recommendation on podcast Monday or as any
of the episodes on the other side of the microphone. The important thing.
The important thing is that you enjoy them so much as to recommend them next
Monday on the occasion of the podcast Monday. Thank you so much for following
the other side. Thank you very much for continuing to love podcasting and I
hope that you continue to enjoy podcasting or podcasting, with the screen paid for,
that do not take away any more minutes, social networks and mobile applications.
We left our lives in them. And now I say goodbye and as
every day I go back to that place where you are right now on the
other side of the microphone