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To close this week, I want
more than to offer you an opinion chapter,

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a small reflection and it is about
the Black Mirror effect and about how

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positive podcasting is for that effect.
Let me tell you we welcome you on

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the other side of the microphone,
on the other side of the microphone,

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a project by Jorge Marín Nieto in
which you will find your daily ration of

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metapodcasting, casting with news, events, tools or episodes of opinion in just

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ten minutes, ten minutes, ten
minutes. Welcome and welcome to the daily

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metapodcast par excellence, the one that
comes to your player in small pills of

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ten to fifteen minutes each day from
Monday to Friday. However, to offer

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you news, tools, events,
curiosities reflections, opinions and everything that crosses

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my path related to the podcasting environment. I am Jorge Marín from ob producer

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and every Friday he usually offers a
chapter of opinion, reflection. Well,

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I' m a little bit looser
than usual, in case I' ve

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become pretty much in the day-
to- day chapters. Today, as

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it is Friday, I want to
reflect a little on open micro and see

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how positive the black mirror effect can
be in front of podcasting or thanks to

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podcasting. I explain the black mirror
effect is what happens when you have your

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phone in front of you, you' re seeing any app or anything that

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happens and suddenly you say it'
s okay. I' ve seen what

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I had to see you hit the
lock button and it stays the screen in

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black but you see yourself? You
see yourself reflected on the black screen of

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the phone. This is more or
less what they want us to feel the

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creators of the famous series that gives
that has this title also Black Mirror.

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But this black screen mirror effect gives
us back the look that we are lending

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for hours and hours and hours to
the phone, television or any electronic device

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that can switch off the screen modementaneously. I think it' s a positive

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thing for podcasting. I think the
podcasting there has a big asset. And

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I explain myself talking about podcasting only
in sound format, not in video format

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any podcast you need from the screen
in order to be consumed. Let'

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s just say we' d leave
him out of this reflection, because it

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doesn' t make sense. We
talk about the sound format that podcast or

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podcasting that can be enjoyed when we
have the screen of our phone or the

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screen of our television, of our
computer turned off. And that' s

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exactly what I think is one of
the great advantages that podcasting has today,

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which is one of the few,
few means that comes to our lives day

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by day, without needing a screen
in front that doesn' t want to

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steal our time on the screen,
that doesn' t need us to lend

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it at least two of our senses. I' ll explain. We can

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consume photographs, we can consume any
visual content, but we need to have

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the phone ahead and that visual content
will always try to hook up to keep

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watching consuming, consuming, consentmil If
we add visual audio to that visual content,

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they are already two senses. We
need sight, we need hearing and

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that content always makes us look up
to the screen. We need to have

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the screen ahead and, in addition, some headphones or good speakers to keep

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paying attention. And that content wants
us not only to have the screen on,

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but also to be inside an application
and need us to stay there And

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based on one content, another content
and another an ad, another content,

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another content, an ad, another
content, a sponsored content, a veiled

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ad, a promotion, an attempt
to dodge advertising, a campaign to get

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you out of advertising? We are
always caught with that content so that we

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keep watching the screen and at the
same time try to pay for that content,

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either with advertising or by paying to
eliminate that advertising. They' re

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just making us a little bit of
this deception. Don' t create an

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addiction for us to then give us
a method to get rid of that addiction,

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or let' s say they cause
us to be hooked on that content

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and then they start putting stones in
the way in the form of advertising.

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And if we want to dodge that
cop, we pay and if we want

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to continue consuming in that content,
because we eat those stones, we eat

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that advertising. However, podcasting today, along with music, yes, is

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one of the small content that remains
Internet that we can continue to enjoy with

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the screen of our phone off or
we can even continue to enjoy, although

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we are enjoying other content in visual
format on our phone, and is one

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of the few, one of the
few content that we can enjoy for hours

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and hours and hours doing another activity, for hours and hours and hours,

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performing other activities that are not dependent
on the visual format of our phones.

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For example, I, when I' m going to run, so I

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have to run for an hour,
I schedule one or more episodes of my

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podcast. I usually see the playback
queue for an hour, an hour and

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a quarter, an hour and a
half is good, because I know that

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I can keep the screen of my
device for an hour in a row that

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I won' t be interrupted,
let' s say and that I don

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' t need to look at the
screen of my phone for an hour is

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worth a lot of you to tell
me good, but this you can also

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do with music. Yeah, but
the music is slowly changing your tunes.

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It' s very rare, although
there are DJ sessions and you can set

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up playlists to last hours and hours, but it' s very rare,

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for example, for you to listen
to three hours in a row of music

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without getting tired. However, it
is very likely that many of you have

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listened to three- hour podcasts and
that you have even been looking forward to

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more of these same podcasts. They
don' t make you turn on the

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screen of your players at any time. On the contrary, they make you

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forget about her. And this is
one of the few content that is enjoyed

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and consumed, that are chosen to
consume with the screen of our phone turned

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off and the rest of the applications
and the other media communication are getting used

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to that we have not only the
television on, not only a movie put

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on or a TV series, but
our phone in hand to have two screens.

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At the same time, I mean, I can be watching TV and

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I can be tweeting. At the
same time I can be watching Instagram and

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watching a movie, something that seems
to me a crime, but well,

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I also recognize that I have done
it at some time if the movie was

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a bit like that, I'
m watching the mobile. However, with

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a podcast that doesn' t happen
to you that doesn' t happen to

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you. I' m listening to
a podcast and watching a show at the

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same time. This is so weird. You have to pay attention either to

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the podcast or the show. You
have to say put a scale. What

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do you care more about a show
or a podcast? However, you can

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consume the podcast and go for a
run, be in the gym, be

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swimming, be walking the dog,
be doing a lot of activities more,

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which you can' t do well
the television, which you can' t

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do well a TV series, to
see what you can do, but you

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won' t get into anything.
However, in the podcast, yes,

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that' s one of the great
advantages that podcasting has, which doesn'

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t need the screen pant of your
phone or your player screen. To continue

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consuming this type of content. And
it' s something that the platforms themselves

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want to end, because the platforms
fight for our minutes of attention in such

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a dirty war that we live in
today, where all the applications, all

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the consumer devices, fight to steal
our minutes of the day. The podcasts

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precisely give us minutes a day,
give us a space for ourselves, give

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us time to continue performing other activities. They make us turn off our mobile

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phones to enjoy other moments that do
not need 100% of our senses.

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And that I, for me,
is a moment of enjoyment believe me that

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when I go out to run in
the gym there are no times that I

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have to go to the gym and
well, on the treadmill it is much

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more boring. But when I run
out of the house, it' s

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now that I have myself running through
the landscape and enjoying my favorite podcasts.

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It' s a gift to me
because it' s time for me and

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look what I' m saying.
It' s not time for me because

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I' m consuming podcast, but
it' s time I' m just

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listening to my favorite content, that
I don' t depend on interactions with

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any screens, messages or calls.
It is time to disconnect and surely you

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and yourselves also have these minutes of
disconnection and you don' t need to

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go running. There are even times
when I tell Blanca not to leave me

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cold today and I reserve my ten
fifteen tiny minutes there scrubbing or cleaning the

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kitchen, listening to podcast or making
the bed or whatever, with household chores,

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or you have to go shopping.
Let me do it because it'

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s time for me, it'
s time I' m consuming my favorite

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content and at the same time I
can continue doing tasks, which precisely all

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the other social media media is struggling
to steal from me. Every time the

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platforms want to steal our time when
podcasts give it to us, and we

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should not let the platforms enter the
video yes or yes, to force us

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to depend also on these minutes of
attention with the screens of our phones or

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the screens of our devices on and
if we block them or turn them off,

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the podcast is cut. I don' t exactly think we can keep

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fighting for that one. Those minutes
of disconnection that the podcasting and the sound

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and good format give us so far
this reflection that has come to mind a

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little bit, after lately I see
myself a little bit more trapped than normal

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by one of the social networks and
when I see the consumption time of each

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one of them, I say no, this is not positive. I prefer

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to continue listening to a podcast and
podcast and podcast and dedicating that time to

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myself and also giving it to podcast
creators who publish their programs. Before closing

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this chapter and saying goodbye to you
until next week, you will allow me

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to thank the sponsor who has accompanied
me during the last five chapters. This

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is the podcast Micro stories, the
latest release of podcast format, a self

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- production in which its creators,
Luis Blanco and Chema Martínez, offer us

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a series of exclusive episodes or tongo
in which we will discover stories not so

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well known around us. And I
say we will discover because I, like

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you, have only been able to
listen to the first chapter of this that

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you have already published, which is
already available on all podcast platforms, so

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that you enjoy it, if you
have not done it, since it is

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a crime because it has already been
released a week ago and believe me that

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it is super good so that you
have no excuse I will leave you a

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link the notes of this episode and
if you want to know a little more,

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how the idea of this podcast came
up or how it is being the

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process of creating stories to epidemichre you. I recommend that you go to the

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chapter just a week ago, the
nine hundred and eighty last Friday, to

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get to know Luis and Achema a
little better, since you stopped by the

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other side of the microphone to tell
me. Thank you, Luis Chema,

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00:12:20,720 --> 00:12:24,960
thanks to Format Podcast for this sponsorship
and before saying goodbye, I would like

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to invite you to go through the
telegram channel of this podcast to answer tomorrow

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the favorite survey forgiveness, the survey
of the favorite chapters of each week.

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How can you do it very simply
by entering forgiveness. Just getting into the

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other side of the microphone, with
bar big give thanks very simply walks that

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Jorge my mother, very easy.
I just wanted to say I' m

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going faster than I am. I
drink like every week. Wish you to

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enjoy this couple of holidays full of
Podcast like those that make me enjoy myself

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when I' m going to run
down the street like micro- story as

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tools to be happy this week'
s recommendation on podcast Monday or as any

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of the episodes on the other side
of the microphone. The important thing.

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The important thing is that you enjoy
them so much as to recommend them next

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Monday on the occasion of the podcast
Monday. Thank you so much for following

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the other side. Thank you very
much for continuing to love podcasting and I

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hope that you continue to enjoy podcasting
or podcasting, with the screen paid for,

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that do not take away any more
minutes, social networks and mobile applications.

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We left our lives in them.
And now I say goodbye and as

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every day I go back to that
place where you are right now on the

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other side of the microphone