All right, here we go. It's don't drop the tongs. We are
in the month of December. Hey, and let's be real, who knows,
why don't you keep track? Three? This is sixty you keep trapping.
I don't keep track of it because I think it's the most ridiculously in
the world. They're like, hey, this is episode number sixty three.
Some people are on like, oh, this is six hundred and thirty seven.
Yeah, we supposed I guess what I say to that? Congratulations whoo
after one hundred, Yo, I don't have any on in all. Switch
on my mind. Well, your microphone's on. I can see it recording.
You're good. All right, so let's get into this here. It's
the month of December. I think everybody is checked out on reality, focused
on the holidays. I feel like after like the first week of December,
yes, everybody is just like after Halloween. Yeah, after Halloween, Halloween
it starts come on. But I feel like the month of December is when
people are just like I'm done. Everybody's yeah, and everybody what yo,
look at the traffic. Yeah, there's no traffic in the morning. There's
less traffic in the morning. After accident everybody's somewhere restaurant, depot, go
to Sam's Club. Correct, all the places that people correct, all the
places that people are getting ready for the holidays. I'm talking about, Yes,
retail options are gonna be busy. I'm talking about workplaces as offices.
You know, there's a lot of people. Oh, well to get this
out for the holidays. Like a lot of things are starting to get tabled,
which is good. Must be nice. Oh, you're calmed down over
here. I'm here, I checked out? You checked out? Are you
checked checked? Yeah? But you're checked out of work? What you get
like three weeks off after next Thursday, I'm off until January fourth. Good,
I'm not doing a thing. Yeah, I want to be off exactly
all right. So this this week, uh, you know where everybody's getting
ready for the holidays. I'm gotta say this. Have you guys been to
Costco talking about the places that are casting? So No, I didn't Black
Friday. I didn't actually be Black Friday. We don't even at black Okay,
sorry, Phil, what specials did you see on Black Friday? She
was insane? Let's explain. Let's explain to the audience. Phil is on
this three day fasting for who knows what he's in a bad talking about that.
You can't even talk. We could talk about it, we could talk
about it later. Let's let's go. Yes, that was Costco on Black
Friday Friday or Friday after Thanksgiving, okay, Friday after things. And it
wasn't pact it. It was good. Yo. You know why because everybody's
going online? And did you see how it is all online? Yeah?
And did you see how Target got blown out of the water by that they
had a TV that was three ninety nine and then yeah, yeah, they
hit the prices and it was the same price. Let me ask. Okay,
sorry, bro, we'll cutting you off, but I got a question
before you get into that. Have you guys ever stood in line ever in
your life for Black Friday? Now? I stood in line being black off
Friday. Listen to this so back. I don't know wait, this is
probably ten fifty twenty years ago. Everybody used to camp out in front of
Best Spot. Yes, I remember those, so me and a couple buddies
right out of high school. I don't know, year or two year,
nineteen twenty years old. There's like this TV going on sale. Go,
let's go blah blah blah. I was like, screw it, I've never
done it. Yeah. So the wise man that I am, I bring
a beer pong table, one of those fold up ones. Swear to God,
cooler full of beer. And we stood in line at uh what was
it, best Buy, Probably like eight nine o'clock after the Cowboys game.
And we sat in line and these old people are in line freezing. They
couldn't believe what we were doing, and we were getting after it. Bro.
Then the lady behind me said, well, I want to play.
There ain't nothing else to do late all. Then the whole line starts playing.
Bro. We are all hammered by, we are destroyed walking it.
Then you're at that point where like why am I even here? Ye for
what? Yeah? Yeah, I'll never do it again. The one stupid
team that the Western Western Suns or nobody or whatever it was. It was
a fun day. It was my favorite Best Buy experience or Black Friday experience.
Right. So I'm noticing every best Spy target any you know, Walmarts,
they all had these lines and people were out there. I had the
food truck sandwich at the time. I used to go out and you know
what, my number one seller was Thanksgiving. Old lady was cool with that,
bro. It was it was nighttime. Everybody was done. It was
after everybody o'clock. So every for two years. I got a good two
year run and that much plain why. But my best seller was hot Chocolate
and Coffee. I pull up hot chocolate coffee, I would, I would
bust it out, have some sandwiches. But that's actually really smart. That
is very smart. Yeah, but guess what, it doesn't last long because
after that, everybody was saying, oh, we feel bad for the employees.
We want to give them the time off. Everybody start doing online specials
nowadays. That's nowadays. That's what we had. Your truck, that was
I got two years out of it, and then that's when it went to
that. That's a really good idea. And I'm surprised they didn't have their
mall security come shut you down. Well, because I was. I was
mall security. Hit the mall though, I'm talking shopping out there. No,
I'm talking a little strip malls. Oh yeah, side of the hood.
Trust me, I'm on your side. Does to trust me. I've
dealt with them and working in radio, how many times we've been paid by
a business to set up set up at the business that is inside the strip
mall to only have the all security guards can buy. They start busting on
something like I'm here with blank business and they don't have proper approval, And
then outcomes blank business a store manager and starts like yelling at the security guard
and You're like, this is so awkward. I don't use I'm in the
middle of it. This was the best one though. We were at we
were at a we were at a big plaza. I don't want to say
which one it was, but we were at a very big plaza at one
of their anchor stores doing a remote. We had a huge ton amount of
people there. Mall security comes out and he's like wanting to run us out,
and I'm like, hey, yeah, we can break down, but
our guy who has the keys to the van where we're gonna put all our
stuff, just one to lunch. He'll be back when he gets back.
I'll do this. So mall security shows up, he leaves, he comes
back like twenty minutes later. He's like, is he back from lunch.
I'm like, oh, he is, but he gave his keys to somebody
else. And we kept playing this trick on this mall security guard who I
was like, eventually this guy has to like give up, bite into it,
or either give up or realize we're full of bs and we're just messing
with him. We did this to this guy four different times, and finally
we get the whole remote in and I'm like, oh, look, we
found the key. We're all done now, and he's like, thanks,
thanks for leaving. I'm like, I'm like, we played the Who's got
the keys trick over and over again, and this guy just kept coming back.
So I had another mall security guard one time who I got into it.
Bad guy. He was saying that we were at a place we were
supposed to be there. He freaks out, He's calling everybody. So I
start yelling at him, keep mind him in my barrel, I keep you.
I start yelling at him, I start jawing with him, and I'm
like, get a badge or a gun, and I'll respect you until then,
until then getting your ford escape and driving. Yeah, And I'm jawing
with them, right. He looks at me. He taps his tapsist chess.
I got a badge, I'm like, not a son on badge,
Get a real badge, and I'm just jawing with this guy, and I'm
like, this guy has to be thinking to myself, I didn't sign up
for this. I'm making twelve bucks an hour, so I'm dude in a
barrel. He's just talking and smacked me exactly. All right, let's move
on to that. Let's get into a barbecue podcast here. Let's start talk
about some barbecue here. Holidays right around the corner. Barbecue. Yeah,
you want you want to know why I'm on my water fast? Oh,
I was gonna say, yeah, we gotta get to that Phil on a
three day water Clintons, What a what a fascinating is it? You literally
put a thing in the group textas says, hey, I'm gonna be late.
I gonna stop and get a big mac. Oh you thought it was
all damn that last than three hours? No, So you know, over
over the weekend or last week actually after Thanksgiving, I watched this thing.
Remember I told you about daughter is like vegan now, right, So it
just she's just been hitting like interesting topics, right, And I watched this
thing called what the Health Right on Netflix and it just kind of it just
showed like how interlocked, like you know cancer and diabetes and with our diets
and our food and where our food comes from. Now, I'm not jumping
all the way over the top of it, but I really and you know
as well as I do. I think both of you know it's all about
where you get your meats from, right, Knowing where your meats come from,
all your products, right, like fish and stuff like that. You
know, you go to You're not going to get the same fish that you
get in a bag at Walmart that you're going to get from a fish market.
And what's dawned on me. In New York, there's a lot of
specialty stores. Like we don't just go to a grocery store that has everything,
right, We have to go to the meat market or the butcher shop
to get our meats. We have to go to the fish market to get
our fish, you know. And that kind of kept the freshness and the
organicness to what we were buying. So long story short, check out what
the health if you get a chance. I'm not jumping into the deep end
with it, but I think I'm going to be seventy five percent vegetarian.
No, I'm gonna leave a little twenty five percent, No chance way.
Yeah, I think I'm gonna go to really seventy five percent vegetarian, as
far as that twenty five percent is going to be like, you know,
the meat part of my week. But right now we're going so this is
just during the week. You can'st free game. No, it's not.
It's the same things. So what about beers, piers? You know,
well, I actually cut I cut back on beers. What about costagos?
I cut back on costa migos? Holy crap, is this not a new
fill? And I won't I've given it three days days before I got I
got the water. I got the water. I got the water. I
got the water test going right now, so test water, water fasting.
So I got three days. I got the break water. Okay, water,
you're not eating anything anything, You're just gonna do water. Just water,
that's it. Wow. Three days. I watched a big mac.
No, I said I was going to get a bit. I watched food
when it first came out, food in Yeah, and it creeped me out.
So I went on this. I said, Okay, I'm gonna just
do like this whole vegetable diet thing. Bro. I lasted six hours.
It's give me something, but it's it's just it's funny, like that bro
dose trip you out. I don't watch. This wasn't just bad like I've
seen, like the ones you're talking about, where you know it's scary and
it's all like you know, I feel a lot of that stuff is made
up, But this was actually based on like different societies, like the American
Cancer Society and the Diabete Society. Like knowing that like red meat is like
one of the main reasons why you so anything over delging right, is you
have to do everything in moderation. I feel like just taking your meat and
take back a little bit. After my three days or December December fourth of
twenty twenty three, we would check back on this March fourth, twenty twenty
four, a month from now. He won't do it three days with just
water, just water, You're no way you will. You will be snacking
to now. Maybe you know what I give him so today, I bet
he makes it today because if you get homebody, he's not gonna go vegetarian.
They just go straight to sleep, go straight to goep. Just you
know, you know I'm gonna do it. The problem I'm when you wake
up, I'm gonna take my gummy. Can you take se gummy and go
to sleep? But then yeah, I'm just drinking with some water. Yeah,
but can you have energy drinks with that? No, no injury because
it's sugar. Yeah, you're so, you're not. I can't do so
back. What are you doing in the morning? Huh, Well you used
to drink? Hold on, did you used to drink used to drink energy
drinks? Yeah? I used to do that and go work out. Yeah,
exactly I did this morning. I did a tea, a plain tea,
no sugar, no honey. Oh so you could do iced tea no
sugar, No, there's no ice plane, there's no sugar and nicedy plane.
Yeah, you could do cold on sweet. That's my jam. You
know that. But I say, you would probably have to make it like
you brew your own tea and then I get it for make some sun tea.
Talking about some is good. That's my jam herself. A lot,
a lot of processing this guy, I don't know, no chance. You
gotta be honest with us, though, I want to be honest. I
want I'm be honest. I'm gonna be I'm cooking some food tonight that I
don't want to hear about. So you're staying off the Instagram. You're staying
off all that for right now. To bro, you gonna see a fat
burger, you'd be like, damn, look at that, look at that
burgers it's smashes. Look at that, Look at that smash burger. But
yo, what one lady on what the health? She had diabetes? She
did water fasting for a week, and she's all for all on medication.
Dude, I heard not Joe ro what's his name? Uh UFC guy uf
Dana White? Did you see Dana White do that? I think he did
it for forty eight hours? Yeah, forty eight waters fast. Yeah,
he's he's good to go. He did this. He did this thing.
I don't know. There's some doctor that you give him your blood and you
do some kind of swipes and stuff and send it off to him and he
will tell you the day how many years you got until you die. I
probably don't. Yeah, he'll do that. And then the doctor said,
Okay, if you don't change what you're doing, you got ten years to
live. You got ten more years to live. So he's freaked out.
Did started changing his diet, did the whole thing. They need did this
water fast and everything. Yeah, he's good to go now. See I
said, have changed his life, change life. I'm gonna I'm gonna give
you my updates. Have changed my life. I might jump off that,
but I don't think I could last. I really couldn't. I don't think
I could. Bro. I had to build it up. I've been It's
been in my brain since Thanksgiving and it's already what a week and a half
later that I'm like, Okay, I gotta build you gotta build yourself up.
I don't know if I could do that. Man, I'm still like,
props to you. I hope you can't pull it off. There's no
way you're gonna You're gonna be eating me in a month. And it's the
holidays, bro, Like Grandma's gonna bring over some clok right cool. No,
look, I'm not gonna say I said twenty twenty five percent, but
I'm talking three days, bro, three days, three days? Yeah?
This What are you gonna eat? What's your first thing you're gonna eat Thursday?
Well you're not the most No, you're not supposed to go. They
said that like now that your your stomach, your stomach. Yeah yeah,
now that your digestion hasn't digested anything in the last three days. Don't go
for like a big fat steak and yeah you might go like a solid or
something. Yeah yeah, start off slow. Flax seeds, flax. Look
at this health, bro, maybe you should jump in the health game.
Start doing. I'm gonna bring some flax seat cookies to Barrels Cookie and Booze
flax seed cookie. I'm gonna do flax seed cookies for Barrel's Cookie and Booze
party on Saturday. Bro, three days as a wild I don't know.
I think I could do a day. I think you gotta do a day
to get your butt checked out. Pause, what are you talking about?
Oh that I call that ride the rocket. That's what I call over the
day. Place you got you gotta do twenty four hours you gotta do.
They give you something to drinks. Yeah, you know, I'd work with
some dudes that are I call it ride the rocket. You gotta rode the
rocket to see if you got any polo you chuck. Don't worry, Bro,
Let's say it as bad as the text message we got from you this
morning, I blew it up. Hey, sometimes you gotta somebody restroom.
You gotta give your friends details. But all right, so let's again,
let's talk about some barbecue stuff. Goodness, gracious, what the hell?
What the hell? So, with that being said, after Fill went off
on his craze, here, what do you think is something going into the
new year that will be one of the trends in barbecue? Like, what
is going to be a new trend for the consumer and in the competition world.
I think there's be a lot of fusion. Yeah, okay, if
you talk about fusion. But I hope smash Burgers will retire, that'll never
return. I think I hope we just retire. You're talking about retiring on
the social media sets. I'll see you sleep this in twenty twenty three.
Please let's leave Smashburger in twenty twenty three. I haven't really seen that much.
I would say the beginning of the year there was a ton of them,
and I think coming around taco crap like and putting the same thing everybody's
putting. They're putting the big Max sauce and the lettuce and I'm like,
bro, we've seen this like boiled times. Yeah, all right, but
but going back to fusion, I've seen a lot of that, well,
not a lot. I've seen a little bit slowly starting to pick up.
I think, and and I like that, but you know what's funny,
And I don't know if you picked it, Senior Rita exactly. I don't
know if you guys picked it up. But a lot of chefs, for
some reason, I haven't figured it out. I have to add somebody,
but a lot of chefs hate the word fusion. They don't like consider it.
I think because fusion was a buzzword in the cooking world about ten years
ago and it became so overplayed. I think that's why a lot of people
have ten years dude, how many Asian fusion restaurants and everybody was like a
fusion concept there for a while. So I think that may have I'm not
sure, like everybody's like, no, I'm taking my heritage and you know,
merging it, but they don't want to call it fusion. I do
think a lot of restaurants, or a lot of people in cooking try to
make things sound way more complicated or fancy than what it is. Yeah,
what's that place here? I don't know if it's fusion or not, but
it's the Chinese Mexican food spot. Oh you like that place? I like
it, it's good. I don't like it. It's like that little food
Chinese food. I'm not it's a greasy It reminds me of like a little
food truck New k that's like a fusion, Yeah it is. But then
there was all those Asian fusion restaurants that were doing stuff. I think you
got a lot of restaurants, but I so you think fusions or shall we
say, that's what combining flavors to be the new trend? Yeah, because
because here's the deal. This is what I've seen a lot, especially in
Texas, popping up, like you know West Indians or not even West Indians,
but like just Indians that are cooking with their spices and making barbecue with
right. I think what you're gonna see is a big trend in the restaurant
thing. I think it's about ready to be the year of the chicken that
was that was when Popeyes came out with it. I think I think you're
gonna have more like just the chicken tenders places. Everybody's copying the Raisin Knes.
You got Shacks place that's coming on board. You got some other Cheah
Shaq has a whole he's invested in like thirty or fifty. These shacks I've
never heard of got a whole new shack. But you know, restaurants,
I think that's the new thing. It's not good though, see I haven't
had it. By my point is I think you're gonna start seeing these chicken
restaurants pop up. Everybody's trying to go after the raising Haynes, Yeah,
niche. I think that's where you're think about the courts on it, right.
You're buying chicken who doesn't have money to buy chickens like Monrose Monroses chicken,
you know, just chicken. But I make it. But like the
thing is, they're not even adding seas, they're not in spice to it,
they're not going any that way. Raisin Canes, you need to go
there. It's chicken tenders and just different increments and that's three four six.
Yeah, you can't go extra box done? How did how did so?
How did that become so famous? How did that? Like? How was
that? Even? I think it's because it's good, it's good quality,
it's got a quality. And you've got a bunch of kids, bro,
they playing I don't. I don't. I don't disagree. You know what's
funny, that's a key time and barrel. I don't know if you paid
attention. I'm just going off of memory. But anytime I've been on raising
canes, I haven't really seen a car load of kids. I always see
adults like it is like to drive, and I think it's I think what
they have the most is they're quick, never been. They're quick. The
food is good. Do they even have a kid's menu? I think the
only just have the like the in and Out world where they have like four
things in their menu. Yeah, but it's insane, but it's good.
It's quick and it's consistent. Yeah, And I think that's what people like
about it. So I think that's the new thing you're gonna see in the
restaurant in restaurant world or whatever. Maybe even in like people cooking themselves.
Everybody's gonna be trying to make There's only one thing. How much can you
do with chicken bro You can't do a lot, make a lot? Look
at you can do imitation knockoffs of it exactly. Look at Chick fil A,
all the stuff they do. They don't go to chick fil A.
Let me say, you ever never try to walk into a Chick fil A,
Like you walk in there and everybody's just oh, hey, how's everybody's
just so nice? Nice? No, I get it, but it's just
like, ah, they rather go to Pops where they don't have the chicken.
Everybody's not attitudes like we're good, that's what people. And this guy's
opening a restaurants creak customer service, No, I have coming their way,
all right, So we need to get our weekly update on the restaurant.
What's new? Wow? What's new? Nothing? Actually? No, we
finished up the patio area two weeks ago. No, it wasn't. Now
it's like officially close to being finished. We got painting the concrete because I
don't want to leave it bear concrete back there because you know, you want
to be a slipping hazard bill out there drip dropping beers or my water fast
are you're dropping all the waters everywhere staying in the concrete. No, so
I'm gonna paint that. We got the gates put up on the fence,
what else? Nothing? Just are you opening this year? No, it's
definitely it's never opening. It's not this year. It's never gonna open you
remember you was explaining that you was going to have a sit down. What
do they call it? Boo? When you have the tests friends of family?
No, no, not friends of family, but the tests like when
they have like not even soft opening. What do you call it when you
test a product? When you test a produity test? What sanity test?
Workout class? You're talking about barrel? If you have a product that you're
trying to push to the soft launch, No, but they have a whole
room for the people that test. A focus group? Focus group? Are
you still having a focus group? Yes? Winner, you're the one trying
to explain some more water the one. What's happened are you? Are you?
Are you happening to focus group? Yeah? Yeah? When when I
don't know, are you ever going to open? Yeah? No, explain
to me the focus group? All right, So that's what I plan on
doing is and I are going to come up. We have this menu,
we have everything. You don't have your menu even done yet? Yeah?
We do? No? Is it? Yeah? It's complete, it's complete.
Yeah? Are you adding brisket to it? Did you decide to?
Yes? There will be every like every other Saturday or something like that.
We're going to do. Actually, but didn't you learn that in your first
initial test that people wanted more barbecues and you're not gonna have that. We
have a plan for that, yes, but you're not gonna have that,
not gonna have one. You're not gonna have brisket every day, not every
day. No, Wow, that's gonna hurt you. Yeah, I'm just
coming off swinging. That's what about Calypso, Rice, Oh, you gotta
have colypse. Rice, that's like the number one that's like the number one
thing. Get a barbecue restaurant, buddy. It's people want brisket, people
want people gonna pay for brisket. People want brisket. Rice, you're the
one who chose to open the restaurant where you did with based upon the demographics
that you have. Are you gonna have fish on Fridays? Yeah, fish
fries, fish, fish, fish Fridays, but no brisket on Friday.
So you're only gonna have brisket every other Saturday. Brisk So I'm a consumer
who comes to your restaurant for the first time and says, oh, sweet,
new barbecue plays opened up. I'll get a break. Oh wait,
I gotta come back on the third Thursday of the second month. What's your
You gotta have brisket on the many every you know what? What what's you
gotta have? Get on your menu every day? You know what is your
We're gonna think protein. What protein is be? What are you gonna have
every day? All right, so this is what we're gonna do. I'm
gonna get back to burger, right, We'll have a burger. Yes,
I heard his burger. No, it's not gonna be so wait, you're
gonna have a burger at a barbecue restaurant and not have brisket and they're gonna
have steaks. Man, I don't I hope that you're gonna have steaks salads.
That's why I ask him. Are you pull pork? Yeah? Pull
pork every day? Yes, but you're not gonna brisk it every day?
The number one most popular thing. I think. I'm not giving out anything,
Broy. I don't think he has. I think about the focus group
I one didn't know about. I want to. I'm trying to explain it
that you guys are asking about what I want to come to your tell you
anything that's on the medio. I'm not telling you anything. I'm playing dumb
is calypso rice on the man? Yes? Good? So when are you
going to have your focus grip? Because I can't wait to be a p
So this is our plan. We have a menu, right, that doesn't
We're going to present the menu. We're gonna have forty people. And now
I'm not talking kiss asses. I'm you know, you bring somebody. Oh
the food's great, It's so good. I love it. It's the best
way. You're not invited to this. I want inviting fill and I yes,
like I want I want people that no bs, just be straight up,
yeah, order your food. Blah blah blah. It's like, what
do you call that? It's a a test test around a soft launch,
Yeah kind of. But I'm gonna have cards at the table for every person
and there's gonna be a box at the door. Yeah, so you're gonna
fill out. You know, how is Zombia? How is your service?
How is the food? What did you like? What did you hate?
What did you you know? Blah blah blah blah blah. Fill it all
out, throw it in a box and we get our and we'll get our
data from there. You're gonna get your data from the box. Data from
the box office. Oh here's a question. You're not going to have brisket
on your menu. I'm not telling you what if he doesn't have brisket on
the menu every day, Phil, as a person who's owned a restaurant,
if he doesn't have brisket on his menu every day, do you think that
is a me your issue? Uh? No, you don't think so.
No, Okay, here's the real reason why. No, it's not if
you set the trend right. Just like we just got finished in I feel
less is more now that running a restaurant, like you know, having a
burn ends. And I'm not talking about that. I'm talking about the briskett.
Briskett. I just feel like you need some kind of beef. If
you're not gonna are you gonna have be fribs, then I agree, I'd
probably not be fribs, not till later, Birds and bones with no beef
frips. He's gonna do smash burgers. They're doing smashburg My menu. They
got they got it on the rottory. I just understandm Like, he won't
tell us his restaurant. I don't. I don't think he has the menu.
I'm not saying that. I agree with that, Barrel, I agree
with that. I don't see a man. They don't have it. They
don't have a MANI no, they they don't have a man. I'm not
letting the count of the bag. I'm letting it ride. This is where
you should be trying to bounce ideas off of Yeah, yeah, bounce them
off of me. We're trying to help. What would you like to know?
So the live audience, to all these people that come, oh,
I love the podcast, you actually put briskers on your menu. Awesome,
act like somebody is not you. Act like someone's going to steal your menu
off of this. No, no, I'm not. There's nobody still enough,
But then talk about where your menu is. I don't want to talk
about it because it's not ready. It's okay, it's not ready. It's
not ready. You don't you have a menu yet. Now we have a
menu, but it's not we're even close to ready. It's not ready.
Wow, this is acid. You've got the recipe book, bro, you've
had You've had two years to get a menu, reading ninety recipe book is
done. Yeah, you know what the hardest part is the last ten percent.
We'll be like if this space is up my Memorial Day? What is
moral day? May? No? No, yeah, I've already I've already
slided in the your thunder people. Yo, let me go and do a
pop up. Yeah you care? All right? Cool break brisk but hey
bring you riskt but brisket. If you're gonna do a pop up, if
you're gonna do a pop up that includes dishes, that includes not cleaning the
cleaning your masks, I just don't be a contract for that. You want
to do a pop up, ye, go right ahead. You not just
show up babies, pop out. I just don't understand why you don't have
brisket on the menu. Brisket will be on the beef ribs, fris We're
gonna be beef short ribs, yeah, the big ones, the no yeah,
yeah, that'll be on there. Oh good, okay, fine,
we're making some progress here. We're creating the menu today on this podcast,
not every day, not every day. It's gonna be on with brisket is
on. You know, we gotta we gotta follow, We gotta follow.
You need to make the menu simple, easy, inconsistent. Yes, I
know that, and you obviously aren't because you don't have a brisket on your
menu? You got a fair What day you're gonna have brisket? Yo?
All right, let's switch it up. What's up? What's our plans going
into the next a month or so? What we got? What we got?
He's focused on his restaurant creating a menu. He's flipping me off right
now because he goes because he's just frustrated because we've strucken her. I'm already
as No, we have struck a nerves. There is no menu. We
have a menu. We have a menu. Theyterally have a business plan.
No, we don't. They have a build. Well, you know the
one thing that I didn't see when I went to the restaurant the menus because
they don't have it ready yet. No, they don't have one up ahead.
They don't have a they don't have a whiteboard, they don't have a
job. Why would I have a menu out right now? Bro? It's
still does you should be letting people know what's coming, teasing things? No?
Yes, now you should be featuring your social media, should be featuring
oh my gosh, look what's coming? See and showing good photos of stuff.
Tease people give them whatever. Marketing one on one tell people it's coming.
Promoting twenty twenty four all that is coming. I can't be teasing that
right now. I gotta get this. We gotta get this police done done.
What else do you have to do? You're in Florence. You're acting
like you're at the top of Camelback Mountain. You act like you're opening on
rodeo, driving Beverly Hills. You're in Florence, Bro, get it open.
Start slinging some brisket. I'm not even gonna. I'm not even gonna.
I'm not even gona fuck. There's gonna be an Arby. So that's
gonna open down the street and take all your business. Look, tell me
what days you serve a brisket. I'll serve brisket. On the odd days,
I'll serve brisket. How is this guy having a barbecue restaurant doesn't serve
brisket? Bro, you know I just or you an you see it's twenty
twenty four barrel. Talk about the menu. No, I'm not talking about
it because you don't have to. Don't want to talk about it. Can
I ask? We're gonna have chicken, We're gonna have ribs, We're gonna
have brisket. We're gonna have wings, a ton of size good. I'm
gonna do specials all the time because every video I post, everybody's all,
oh, is that gonna be at the rest is? Yes, I'm gonna
have ok we'll leave you alone then yeah, all right, So this weekend,
are you both going to tend the Christmas party? Yes? Do we
really think both of you are going to make it? And I'm saying this
to Phil, Yeah, let's put let's put money in the pot. Okay,
then I hope you do come. I'm looking forward to put money in
I'm not putting money in it. Okay, that you're that confident me.
So who are you guys bringing I'm not talking about that. Do not bring
anything that is going to be a distraction, a distraction, a distraction inappropriate.
That is not someone that you directly know, not somebody you that you
hire. Yes, nothing like that. Nobody like that. It's a Christmas
gift. I don't know, nothing like giving spirit. I mean there's gonna
be there'd be like respectful people there like you can't go do that, but
they like people like this. Now everybody knows the reality. The best thing
that's selling right now on TV is reality TV. And that was not because
there was a writer strike. That's over niner strikes over with. So there's
the reality TV is not doing what we could we could do reality You just
compliment, just show up. Is there gonna be a videographer there? There
are certain things that happen at Christmas parties that you don't need to be recapped.
That's true. You got he's gonna be blinking. There's certain things we're
gonna be. You're gonna be. There's certain things. There's certain things you
do not want to have. We don't need video, no joke, no
joke, berrel mix. Everybody signed n d as before they walking there front
a lot because he has a security guard. Sure, how should we wear?
How should we wear? Eat with dress? Bro? I got a
I was gonna do a cowboy. I'm gonna do a bow tie. I'll
come up, Bud. I'm gonna do magic. I'm gonna do magic shows.
It's gonna be a good time, though. It should be a uh
I'm excited, should be a regulation good all the time. I know you're
you're you're who are you bringing those seriously? I don't know. I'm not
telling you pop coming possibly possibly not. We have a cookie class that it
too. Okay, that's that's over at the hook Shop, off the hooker
shop. It's called off the hook. But you don't have to edit that,
Brol No, okay, Carol's honest today. Well but yeah, off
the hook Shop. I saw that. Yeah, that looks good. And
then and then it's your party. By the way, I want to say
this, I think this is interesting. What are you charging for your cooking
class? Seventy five dollars a person? And what does that include? That
includes uh, probably like six recipes, six seven recipes, but we cook
everything in front of you and then you get to eat pretty much. Okay,
I think that's fair. You write everything down, it's fair. I've
seen some cooking classes the people do and it isn't just necessarily like barbecue.
There's other ones, like I know somebody that did a pastry class. Yeah,
and what they're charging for I'm like, whoa, whoa, whoa whoa
whoa. Like your value yourself a little too much. I'm like stream class
people. I'm like, you have a big social media fine, that's cool,
does not mean you can charge a couple hundred dollars to come watch you
do this. I'm like, uh like sometimes you kind of want to say
to people like know your audience. But then again, if you can get
it, yeah, to get it, if you can get it, yeah.
But I think that at seventy five bucks ahead, even one hundred dollars
ahead, and it's for it's from ten to two. You sit there,
you watch, you listen to me other just Cooffini, my pop. We
all tell jokes. You know what Phil's done. Phil and I have done
one, and you know we bust each other's balls. But you get to
eat the whole time. And people that leave there are like so stuffed.
Plus I get a bunch of papers of all the recipes that are written down.
Half the time most of them well most of the time. Half the
guys walk into the into the butcher shop that it's helping buy it, and
they buy all the stuff that I made that day so they can go home
and make it for their wife and stuff off. It's good. People bring
in coolers of beer, sit there, drink, have a good tent.
Else you get to do is eat. So that's this weekend. You got
that get Christmas party after that? What are you going? Phil I'm actually
utilizing my time to take care of things around the house. I gotta repaint
some stuff. Yeah, that drum too. Oh yeah, I got to
repaint that drum. I got a sand blasted first, and every paint the
drum. No, and then I'm setting up a stage stage, Yeah,
I'm setting up a stage. You want to come to my audition? You
want to come audition? What are you stay the stage in your backyard?
Yeah? For what stage? And don't worry about what I'm doing the stage
for. I told you the new year next year. Why are you building?
What do you need a stage for? He's going to need a little
area, but he's going not a stage, He's building a cooking area.
Good. Good for you. Let's talk about that real quick. About videographers,
and I think that there was one thing that in the barbecue world has
become the new thing is everybody is trying to become the videographer for the barbecue
people. And I think a lot of people have seen the success of Matt
Piman with Meat Church, have seen the successes a videographer. He's a whole
team, but it's his wife that records everything correct. But he has a
team that edits and does everything else. And you know you've seen you have
that concept and then you have h what's the name, Malcolm Reid who's had
a lot of success doing videos. So a lot of people have been trying
to do videos. Yeah, and I know there's a lot of videographers it's
a ripoff that are trying to do it. Well, here's what I found
is the prices they're charging. Yeah, dude, it back to what I
said about some of these people that have these cooking classes that are charging these
obscene amounts where you're like no, and it makes you think, too,
what's what's the return and what's the return on investment here? So what do
you think of videographer? What's gonna maographer charge video that I could put that
I could put on Instagram? Like awesome, I'm done with that. Yeah,
Like do you think of videographer charges per hour? Oh, it's it's
by project, it's it. That's what makes no sense. And that's what
I had to call out because I'm like, Okay, you're you made two
thirty second videos right or for Instagram or TikTok or whatever I need it?
Right? How long did it possibly take you? Like that? Your you're
you can actually justify three hundred. And here's the thing. Yes they have
better cameras, and yes they know certain shots and that type of stuff.
But I think what has happened so much with social media it doesn't have to
be this final amazing production to do it. Rough cuts and shops are just
fine. Yeah, and then people don't want to believe that. Yeah,
there are Matt Pittman, and you know that's got the beautiful background in the
set that you go, damn, his looks really good. But you know
what, but there's a lot of videos that go viral that are very basic
film in an iPhone. Yeah. See, Okay, So I started getting
into this YouTube. I had a YouTube and we were doing like one a
month, one a month, and then I wanted to start doing more than
I bumped it up to two a month. And I had a video guy
and then he jumped on another circuit was doing another thing. So then I
had to get another guy, and so then I was telling him, I
was like, look, is there any way that we because I get no
return on this because from YouTube you got to have three thousand followers or no,
you got to have two thousand followers. And you got to have at
least three thousand watch hours before you can get monetized on YouTube. Instagram does
not pay anymore. Facebook pays, So Facebook pays for reels, and Facebook
pays, you know, like engagement with the audience and stuff, so they'll
pay you. So the only return you can get is from YouTube or Facebook
right now, and it's TikTok, I guess. But anyways, so I
got a guy we were doing it, and I was like, look,
we need to figure out a way of how I can afford this to where
we can bust out a video once every week, Like I want to do
a YouTube video once a week, collaborated with the reel. I want to
do a reel every week and do it all big blah blah blah blah blah.
So you know, he didn't really know how to charge me for that,
and I didn't know how we were gonna figure So we had this barbecue
Island event which I'm gonna post probably Friday. We had a barbecue Island event.
I had a videographer come out do his whole thing. I was like,
look, bro, just come out. I wanted you to do maybe
an hour maybe less of just a bunch of footage when you get there,
we'll do some chicken wings, we'll do a bunch of talk to people and
stuff like that. So it's all good. Dude charged me like it was
like five hundred bucks, bro, for one video. It's a video and
a real five hundred now and then and then I had and then we did.
We knocked out four four cooking videos quick. And I'm not talking.
We were doing brisket from like six to six, like we're doing quick,
easy stuff that we could just get going, just get going. We busted
out probably five four or five videos that day. It's quick, you got
waters whatever you need. And guess what all the food that I cook,
you take it home? Right, Bro, I get my bill. It's
like eight hundred bucks for four videos. So his histo and you're not and
that's two hundred dollars a video you're not making, saying and how am I
returning? I get no return on that. So now here's the deal.
Guess where they were two years ago? Where are they basing all of this
off of They're basing all of this off of events, right, So if
somebody hit you for your wedding and said, oh yeah, I'll be a
videographer and I'll put you a wedding together to that's like eight hundred. No,
it's not like a thousand dollars for a photographer for a wedding. No
it's not. No, it's not like four hours. But that's where they
come from. They are not understanding you have to market somebody that is specific
to what your need is, like somebody who knows exactly what you're doing on
social media and things, because if you have to explain, they don't know,
and then they're gonna charge you, just like they're gonna do for a
wedding or or And I also think it goes back to unfortunately they're gonna charge
they can get. Yeah, well, they feel like justify and they feel
like their their work is worth it. And again I understand there's a lot
of them that are very skilled well, and they are. But what gets
me is when you have these people who they're way over value what they're worth.
Like, do you how many rubs do you think you sell off a
video? I don't know. Actually that's maybe you need to be you need
to quantify what that is. I think you sell more rubs and you spread
your word more doing things organically in barbecue, and I think that is doing
cooking demos out a barbecue island hypothetically where people are coming in, you're showing
off your wings, you're out there cooking. Oh my gosh, that was
great. What is it? Oh? That was rubbed me all over with
green chili bacon on top of it. Those are right available in the back.
Like when you guys did the cooking demo outside of barbecue Island, you
both sold a ton of rubs. Those I think are more beneficial than doing
social media content on a scale. You guys are right now again, if
you are Malcolm Reid, if you are Matt Pittman, yes you're on this
grand scale. You have this huge following. I know that comes back to
the saying you got to repeat content over and over again to get things to
go, et cetera. But also then you can get into how the algorithms
and social media have really clamped down on these things. You know, you
could go down that whole rabbit hole, but I feel like, dude,
two hundred dollars a video, you have to you have to sell twenty rps.
Well, well, all right, I got a Super Bowl party.
Yeah right, I need yo Kyle hook me out with like, uh,
some brisket sliders and some pork sliders and some chicken sliders. Okay, you
know I got like twenty and thirty people coming by, right, What price
you're going to give me for that just depends how many sliders? Yeah,
Like yeah, like I need twenty bred I need twenty and thirty sliders,
okay, right, So think about this because I know in my mind somebody
asks me for something that's small, right, I'm like, it takes the
same amount of work that it does to do two hundred Yeah, do a
big catering, right, then do all of these stupid ad sliders, right,
because like, all right, I still got to buy a whole brisket.
Yep, I still gotta buy a pull pork, and I still gotta
cook all of this, and then I still gotta even though you're only getting
thirty sliders, and you're like, oh, how much do that makes sense?
So I'm just saying in their demographic, that's why you need somebody who
knows exactly social media. It's just a barbecue guy. Yeah, who isn't
trying to do who isn't being like well this is okay, They're one of
those out there that no are they are in Arizona. No, yeah me,
okay, you want you want, I'm setting up. I went and
I dropped a bag and I my cousin. He's a he basically, he's
a video guy in California. No, he's moving. He still lives in
Cali. I'm trying to get him to come here though. That's another story.
So he does all my editing and stuff. He's good. But I
have now, I have a camera perfect. I just got it that.
I'll start busting stuff out on my own with the old. I got my
own lighting, I got my own camera, I got my own deal.
Because you look at a lot of these guys, these up and comers now
like for I'm not gonna calm it up and comer. But a good example
is Chud's barbecue. Yeah, his his content is a plus and it's just
him a camera and a light and he does his thing. He doesn't have
no videographer, he ain't got nothing like that. He does all everything himself.
I think he edits himself too. But when you start getting into the
whole editing thing, you need a freaking doctorate degree to figure that out.
That's a whole different freaking yeah to figure out. So now all's out now.
Starting next year, I'm gonna have one video a week on YouTube and
one reel a week and that's gonna be posted on the socials. My cousin's
gonna be doing the whole editing and everything like that. So I'm done paying
videographers. I'm done doing all that. Bro. I think more. I
think if it looks better if it's just you and it's not like a staged
performance type not stage, yeah, but like authentic, authentic. You know,
it's just me and a camera. It's just me chatting to somebody,
you know what I'm saying, instead of like this whole massive, like production
type thing set up. So I think it would be better just me the
camera and do the damn thing. I can see that. I just think
video guys are crazy. How long have I we haven't been talking about this
on air, but how long have I been just complaining about this this year?
It's about these videographers are insane, man. But the thing is,
again, they're getting it until you stop getting it is when they're going to
have to lower their price. And if you keep paying for another people in
the barbecue will keep paying for I guess what's gonna happen. But I think
going back to organic marketing is so much better than the digital marketing in summargards.
So we're on social media. Digital marketing is massive because how many times
do all of us look at reels or whatever in their day and we're like,
huh uh, that's cool. But yo, if I put you know,
I can just use meet churches here, or I can use whatever you
have in the pantry and be just exactly what he's selling exactly. And but
I'm going back to what I was saying though about doing things organically. I
feel like in barbecue and other things is so much better because let's be here,
there's so much in social media that people are pushing you constantly to do
something face to face, one on one marketing, I think is so much
better. To give an example of that, this past week, I went
with Jason Baker with Green Mountain Grills and we served pulled pork sandwiches and a
couple sides to Phoenix Police Department. I have a buddy of mine who got
us in content, so he served the entire precinct and Jason was just doing
more or less as a good will like you know, and also showing off
the new gmg's doing this. The amount of people who came up that were
like wow, great saw the grills were engaging. The girls that talked about
the grills that weren't into barbecuing before, they're like wow, like this is
really good. I can make this set my house that saw this. That
interaction, that content, to me, is much more valuable than seeing things
on a reel or on a screen, because everybody's to be real. So
much stuff you see on social media is doctored and it's fake and it's not
doable by the average I get that, but look how many people are on
their phones. Bro, Like live in a world now that is social media
driven. To talk like anymore, it's all I absolutely agree content. Get
what you're saying, there's content, Yes, I think that's the thing.
But I also feel like everybody wants to say like that's the holy grail.
I feel like doing things, getting out and getting your hands dirty is so
much more valuable. Like that Barbecue Island event when you guys went out and
we're seeing food in the parking that right there. You made more of an
impact that day because here's what I think that you made more of an impact
that day because you cut through the noise. There's so much noise on social
media. I agree at one on one event, you guys did a barbecue
island. You cut through the noise. And then when somebody finds out you're
good, Hey dude, Kyle your that stuff was really good. You guy
made that one on one interaction. Then they start sharing your content like,
hey, this guy's legit. I can trust him because again, there's so
much stuff on social media. You're just like if I can trust this on
if this is real. It's another thing that the other thing I think have
that human interaction. Someone is saying, hey, dude, and you tried
Phil's rub me all over. That stuff is awesome. Check out his videos.
Then you've made a personal connection and then it grows organically. Yeah.
I get that too. But and that's another reason why, like we didn't
want to come out with like, you know, a pork rub a beef
rub a steak, you know, whatever the case may be, to come
out something different, something that kind of was like, wait, what that's
a green chili bacon run? What is that? You know what I'm saying?
And then they can kind of do a deep dive in there. It
it has its pros and console. Like it's like somebody s said, like,
eh, I can't put what do I put that on? You know,
it's sure, you gotta have videos to show you can put it on
with absolutely, But I just feel like so often everybody wants to just post
someone on social media, like alright, that works, yeah well, but
yeah, yeah, absolutely right. I feel that where we're living at right
now, everybody wants to talk through their phone. Right, how many conversations
have you had that somebody got like aggressive through a text message or so often
things are misconstrued through social media. Oh I get I get aggressive text messages
from YouTube all the time. But but then when you talk to us,
you were like, hey, I agree, I agree. You feel so
often people they do they they their phone is their phone is like another reality
to them. It's not real. It's like it's not real. There are
times like I'll get text me from someone. I'm like, stop, okay,
this is spiraling, and I'll call him and they submit a WASTEMEI and
they text me. I'm like, for the love of God, we're spiraling
completely off the rails. Here, let's stop, let's have a conversation.
Yeah, you speak what you're saying, I'll listen to you. I'll respond.
Can we can get to the end point? Versus Oh I saw you
like that and you shared that, so you must feel this way and you're
like, yo, can you? Can you? Is it even? Let
me ask this question, is it even accepted anymore? Accepted? Accept it?
Accept it? Accept it? Is it? Is? It? Is
it accepted that you can go and talk to a single lady out in the
open, like if you just hey, hey, how you doing? You
look at it? You could at a gas station, you could just go
up to a random I think I think that's a very risky thing, unfortunately
about a bar, but that that's that's the set. But like supermarket grocery
store, feel I don't feel that's accepted anymore. But a single lady,
I don't know, a single lady like picking up somebody right, a pickup
line, right, I don't feel that it's accepted anymore. That's it's like
wearing ray band glass this stream on social media creepy, but it's accepted to
go into the DM and hold them. Yeah, no, you're right,
that's crazy. I think right right crazy. I don't know. I think
that's more creepier, and that's he's saying. It's very true. But at
the same time, it's no different than people that go up to somebody and
be like, yo, what's up five, let's get it. Also,
people won't people will not ask you for a recipe, they won't ask you
for a cooking tip face to face, but they got no problems sliding your
DMS and be like, hey, so how do I make it? Turn
it up? And you're like, you know, I just I just talked
to you, I just met you, and you don't you don't want to.
But they're like, they're like, oh, hey, so I'm like,
just I don't ask, or you get the old hey uh sliding your
dms? What's up man? That green chili bacon looks very You know,
you got any samples? You got any samples you can send out to me?
No? I don't. What do you mean? Well, you got
all this rub you gotta be making, you know, rub, you gotta
have you know, you gotta have all kinds of money, you know.
Don't you think you can send me some? You know, maybe I'm this
I'm not give me a whole fun No, bro, like I still have
to buy them? Why why am I gonna what does that benefit me?
Why am I sending you free stuff for what? For what I have?
And I'm all, man, I have the same pain. I mean,
like, are you are you gonna be like if you're a friend, Like,
are you gonna like you're still gonna buy from me? Like you know,
yeah, exactly, you ain't get this for free. But that's the
main thing, right, How can you don't support if you say he's supporting
my Oh, I'm gonna go to my boys restaurant and support them. But
everything I can't wait for that I cannot. Well, my thing is,
okay, if I have a friend of mine cutting people like I hasn't mind
that own restaurants and they will will caught my meal and I'm like, oh,
you need to do that. So then they do is then you just
go ahead and you tip their servers very well, and it's like, okay,
that's kind of maybe like a wash a little bit. But at the
same time, I'm like, dude, like, I agree, it's no
different. It's no different than like in my world where people want concert tickets,
get give me, give me concert tickets, and I'm like, we
get X amount allocated us here at the station and they have to go to
contesting and that type stuff, and I may get a pair a few pairs
that I can use, but at the same time, the tickets that I
get hypothetically given to me, I will take care of people if I can't.
But there's times also where I need to build a relationship and I'm like,
hey, I'm going to take these free pair of tickets and I'm going
to give them to sow and So because they did us a solid and people
are like, I don't get that. I'm like when people would just come
out. I love Also, I love when people like we do our secret
show where the only way into the show is to win tickets, and we
get free tickets. We're very fortunate as staff membership, we get a very
large allotment of tickets. I will have people that will flat out of ask
me, can I get twelve tickets? I'm like, twelve, Oh,
twelve's in a small number. I don'd people asked for. Like in the
thirties, bro, come on, oh, I didn't want to take care
of everybody in my work man, you want to take everybody in your office.
Yeah, they all listen when they can all play the game to try
to win. Yeah yeah, yeah, yeah yeah. Oh come on,
help me out, help me out, Like, who are you get fifteen
pairs? Yeah? Yeah, no I can't. I mean, it's it's
ridiculous. All right, we're rambling here. Uh, let's get this roll
in here. We're gonna wrap it up. I will see you gentlemen this
weekend. Your best behaviors. I'm a magician and all I'm saying nothing ridiculous.
If you act like tools hashtag of the pot in the pot, then
do it for the door. We'll kicking us out. I will throw you
out. If you guys bring any stupidness, stupidness, stupidness, if you
bring anything that is viewed as not normal civilized behavior, you will not be
allowed to. Who's deciding the fact that who's to decide to? I'm dead
serious. Once you signed the NDAA, you're allowed in. Bro. I
tried to record what did I tried? I tried to record a uh we
were doing uh what do you call it? Uh? Shotguns? Shotguns on
beers. I was trying to record that barrel not I said no, and
the security came in and was like yo, And there's also no folks.
This is unbelievable. There's people that are attend these events so they don't want
to be video and don't want to be put on social You come in with
your glasses, I'm gonna barrel, I snap my shit. Feeding of the
coyote shit, do it? I can't all. I'm wrapping it up.
That's it. Don't drop the Times out