WEBVTT 1 00:00:07.480 --> 00:00:10.199 This could get Me Fire podcast? What up? I'm Jizo. That is 2 00:00:10.279 --> 00:00:14.199 John Magic and we are back super excited about today's episode. We have a 3 00:00:14.240 --> 00:00:18.879 special guest. He's a longtime radio on their personality, a one time record 4 00:00:18.960 --> 00:00:23.760 label rep for Sony Music, and currently the host of a popular, highly 5 00:00:23.879 --> 00:00:27.960 rated news talk show on our sister station, Power Talk ninety sixty seven. 6 00:00:28.239 --> 00:00:32.079 It's called The Trevor carry Show. Joining us on the pod today, Trevor 7 00:00:32.280 --> 00:00:37.600 Carrie. Yes, I'm older than you guys. I'm gonna this is gonna 8 00:00:37.600 --> 00:00:41.640 be real quick. Because when he said the say could get me fire podcast, 9 00:00:41.679 --> 00:00:46.640 I could get me fired? Yeah. No, okay, So you 10 00:00:46.679 --> 00:00:50.280 know, since it sounds like you haven't heard that title of our podcast, 11 00:00:50.560 --> 00:00:54.520 how it came about was this was when Gizzo was doing the afternoon show. 12 00:00:54.520 --> 00:00:58.359 Oh well he still does. But when I came back in the building and 13 00:00:58.679 --> 00:01:00.439 I would just sit down with him and commercial breaks and I'm sure you know 14 00:01:00.479 --> 00:01:03.879 about commercial breaks. It's a good five minutes, six minutes long. It's 15 00:01:03.879 --> 00:01:07.680 how I pay my rent. Yeah, exactly. Jess and I would just 16 00:01:07.760 --> 00:01:14.840 start talking about random topics and then we would say we wish we could turn 17 00:01:14.879 --> 00:01:18.480 on the mics and just say what we're saying right now. And then Joze's 18 00:01:18.480 --> 00:01:21.200 like, yeah, but that can get us fired. We looked at each 19 00:01:21.200 --> 00:01:23.840 other like, that's our podcast title, right. Some of the best radio 20 00:01:23.920 --> 00:01:29.599 happens in the hallways. And it's it's it's a thing that it's doesn't come 21 00:01:29.719 --> 00:01:34.319 natural to people to be natural. It's acting at times, you're real you 22 00:01:34.359 --> 00:01:37.879 feel that way, your stories you're telling and all of that, but it 23 00:01:38.040 --> 00:01:42.920 really is not. I mean, right now, was uh are we acting 24 00:01:42.640 --> 00:01:47.560 kind of right right? Aren't we? The the it's rolling, it's on, 25 00:01:48.000 --> 00:01:51.879 yeah, yeah, a little bit. It's showmanship, entertainment, it's 26 00:01:52.079 --> 00:01:56.079 entertainment. We got five seconds these days to grab people's attention. So I 27 00:01:56.079 --> 00:01:59.120 think when they when the first words out of his mouth were this could get 28 00:01:59.120 --> 00:02:02.359 me fired podcast. That would grab my ear right. I call it a 29 00:02:02.439 --> 00:02:07.959 flume first words out of mouth. And I don't know if you remember that 30 00:02:07.000 --> 00:02:09.719 training we got from the iHeart guys from back to East Coast. They were 31 00:02:09.759 --> 00:02:13.240 saying, hey man, you got to grab them these days, right, 32 00:02:13.719 --> 00:02:15.840 And I was like, I already got a word for that, flume first 33 00:02:15.840 --> 00:02:20.680 words out of mouth. Wow. So your poon was good. Oh, 34 00:02:20.680 --> 00:02:28.159 I appreciate that there's a big podcast from big Time Personalities in LA that would 35 00:02:28.159 --> 00:02:32.039 message me and say, you guys have the best podcast name title name. 36 00:02:32.240 --> 00:02:36.039 Yeah, we're like really like you know, I'm just came with it on 37 00:02:36.080 --> 00:02:38.520 the fly, but I like it because we have the FCC. Right. 38 00:02:38.680 --> 00:02:42.759 Yeah. But I always think, like with Simbad, it was harder to 39 00:02:42.759 --> 00:02:46.199 be funnier and be not dirty. Yeah yeah in a way, right, 40 00:02:46.319 --> 00:02:51.599 it's a skill to that, and in news talk I gotta have that on 41 00:02:51.639 --> 00:02:53.479 my show today. Speaker of the House Mike Johnson, I'm gonna be as 42 00:02:53.479 --> 00:02:57.479 far as I'll go with it. I always my mom listens into the sea. 43 00:02:57.719 --> 00:03:00.680 Yeah, like I try, I do it like how you would talk 44 00:03:00.719 --> 00:03:02.240 in a bank line. I'm not going to say anything on a talk show 45 00:03:02.479 --> 00:03:07.120 Conservati Grader that I wouldn't say in a bank line. But speaker Mike Johnson, 46 00:03:07.159 --> 00:03:09.120 I'm gonna be like, Mike, why you being such a Johnson? 47 00:03:10.759 --> 00:03:14.960 That's funny, Yeah, it's like clean, Yeah, that's me pushing the 48 00:03:15.000 --> 00:03:19.120 line. Yeah. So wow, guys, this is exciting stuff that you 49 00:03:19.240 --> 00:03:23.080 do. How we work together. I see the sign up here recording though, 50 00:03:23.240 --> 00:03:25.000 Yeah, yeah, don't entor do you know that I'm fifty eight years 51 00:03:25.039 --> 00:03:28.879 old. I started in radio at seventeen. This is the first time I've 52 00:03:28.879 --> 00:03:31.240 ever been interviewed. This is Oh really, how does it fel to be 53 00:03:31.319 --> 00:03:37.199 on this side? Right? He just answered the question. You know what 54 00:03:37.199 --> 00:03:39.280 I've learned by interviewing, and I know you've probably picked up on this is 55 00:03:40.000 --> 00:03:44.599 because when the person you ask a question who's talking? Suddenly your brain goes 56 00:03:44.639 --> 00:03:46.759 into all right, what am I going to say next? Yeah? Yeah, 57 00:03:46.759 --> 00:03:50.360 and you almost don't listen to them, right, Yeah, that's exactly 58 00:03:50.360 --> 00:03:52.919 where I was going. I do that. I've gone back and listened to 59 00:03:52.960 --> 00:03:57.080 interviews I've done and the person on the other side said something and then my 60 00:03:57.120 --> 00:03:59.960 grandma shut herself and Blubb was on the wall, and then I come back. 61 00:04:01.599 --> 00:04:04.879 I wasn't paying attention. And that's funny. That is true. That 62 00:04:04.960 --> 00:04:09.080 does happen. I said in the beginning on the top of this that I 63 00:04:09.120 --> 00:04:15.000 was excited about this episode because Trevor is in a different department in where we 64 00:04:15.079 --> 00:04:17.800 talk radio, because Jesse and I are on the music side of it, 65 00:04:17.920 --> 00:04:23.800 music driven. You're in a news talk so it's different worlds, but we're 66 00:04:23.879 --> 00:04:27.920 co workers. And the reason why I'm super excited is because I've got to 67 00:04:27.959 --> 00:04:31.079 hang out with Trevor at different events at live broadcast. You know, one 68 00:04:31.120 --> 00:04:36.680 of my positions here is sort of like an acting producer on live on live 69 00:04:36.720 --> 00:04:42.720 on site broadcast. So I've gotten to being car rides with him. I've 70 00:04:42.720 --> 00:04:47.279 gotten to talk to him during commercial breaks and the stories he has about radio. 71 00:04:47.399 --> 00:04:53.600 We go to bath houses too, and I was like, Trevor would 72 00:04:53.639 --> 00:04:59.519 be a perfect guest. We've had past radio jocks and we love hearing the 73 00:04:59.519 --> 00:05:04.079 timeline of how they got into radio. So do you know how weird it 74 00:05:04.120 --> 00:05:06.920 is to see B ninety five on the walls right here and to see the 75 00:05:06.959 --> 00:05:12.399 Marriott across the street when I pull out every night? When I was twenty 76 00:05:12.439 --> 00:05:15.959 five years old, just married, wife worked over there until she was eight 77 00:05:15.959 --> 00:05:19.079 months pregnant at the front and desk. My daughter born in Clovis, and 78 00:05:19.160 --> 00:05:24.120 I was just so I was afternoons at P ninety five. Yeah, see, 79 00:05:24.120 --> 00:05:27.879 I didn't know that. You didn't know that I was music director and 80 00:05:27.920 --> 00:05:30.480 then became programmed direct. Wow. And then somebody came in and bought it, 81 00:05:30.720 --> 00:05:34.439 bought the company and said during that summer, took me to lunch getting 82 00:05:34.439 --> 00:05:39.199 all the information near my guy. The day they took over, talk about 83 00:05:39.240 --> 00:05:43.079 this could get you fired. Podcasts headed into a firing right here. I 84 00:05:43.120 --> 00:05:46.839 got a call the night before the new ownership took over. Granted I just 85 00:05:46.920 --> 00:05:49.759 had a baby who was an intensive care and Sacramento who was home and healthy 86 00:05:49.839 --> 00:05:55.759 now, but that kind of stage of life where every paycheck is my day 87 00:05:56.240 --> 00:05:58.680 and I get the call, I'll show it to work the next day. 88 00:05:58.759 --> 00:06:01.240 They let eight of us go all in one day. It wasn't clear channel 89 00:06:01.319 --> 00:06:03.800 yet or was it already. No, this is back early nineties. It 90 00:06:03.879 --> 00:06:06.639 was a local guy that bought it from the receivership. It was in a 91 00:06:06.680 --> 00:06:10.920 bank receivership and he took it over. Oh wow, and yeah, so 92 00:06:11.040 --> 00:06:15.480 that boy radio. Have you guys been fired? I have, I have 93 00:06:15.560 --> 00:06:17.040 not. I have not. Good for you and Chizo, You've done a 94 00:06:17.160 --> 00:06:20.759 long span, man, And if I if I could think back, I 95 00:06:20.759 --> 00:06:25.800 would be don't move around as much. Lock yourself in and be and become 96 00:06:25.920 --> 00:06:29.000 wherever you lock yourself I've been pretty locked in here. Yeah, yes, 97 00:06:29.079 --> 00:06:31.800 you have and raised in this city. And so when you were eleven, 98 00:06:31.920 --> 00:06:35.279 right, yeah, something like that. Exactly how were you when you shart? 99 00:06:35.759 --> 00:06:39.199 I ride out of high school. So I was eighteen. He was 100 00:06:39.360 --> 00:06:42.319 like an insern as John Magic's intern. See I didn't know that. Yeah, 101 00:06:42.399 --> 00:06:45.680 yeah, you want to interview us. Actually, I am now back 102 00:06:45.720 --> 00:06:49.120 around. It's while that you mentioned the marryat because I have ties in that 103 00:06:49.160 --> 00:06:53.600 too, when I first moved here about almost twenty five years ago. No, 104 00:06:53.680 --> 00:06:58.439 no, I'm sorry, that's my radio career, twenty years of living 105 00:06:58.480 --> 00:07:02.480 in Fresno. I used to I had to live at that Marriott when I 106 00:07:02.560 --> 00:07:08.759 when they moved first moved me here to Fresno to start the night show until 107 00:07:08.759 --> 00:07:11.639 I found a spot. I lived there for like two weeks. You want 108 00:07:11.639 --> 00:07:15.240 to hear my Marriott story, Go ahead. She was front desk. That's 109 00:07:15.279 --> 00:07:19.399 where the phone calls come in. Right. George Bush President in one nine. 110 00:07:20.639 --> 00:07:24.519 First George Bush was in Fresno for a day. He just they just 111 00:07:24.560 --> 00:07:28.920 needed a place to set up their offices and for him to hang for a 112 00:07:29.000 --> 00:07:32.079 minute before a flight or something like that. He wasn't staying overnight because the 113 00:07:32.079 --> 00:07:35.600 whole week before the Secret Service was in clear it was new then, right, 114 00:07:35.800 --> 00:07:39.759 they were clearing it all out and checking the phone lines, and I 115 00:07:39.800 --> 00:07:45.439 was like, just put me through. I was doing afternoon till just just 116 00:07:45.439 --> 00:07:47.959 just to have them say no, the President's not available. I just wanted 117 00:07:48.399 --> 00:07:53.839 that's a good sound by right. She wouldn't put would yeah? So all 118 00:07:53.920 --> 00:07:57.720 right, well we always like to start getting to know somebody. Would Are 119 00:07:57.720 --> 00:08:01.199 you originally from the valley? Are you really from here? No? No, 120 00:08:01.639 --> 00:08:07.519 Born Tennessee, Union City, Tennessee. Lived there until about seven eight, 121 00:08:07.639 --> 00:08:11.000 moved to Texas, lived there, moved back to Tennessee, and then 122 00:08:11.040 --> 00:08:13.439 at thirteen my dad. My dad was in radio. He was a news 123 00:08:13.480 --> 00:08:20.639 director and then he became a preacher and he went back to Seminary Memphis and 124 00:08:20.680 --> 00:08:24.600 graduated from seminary, and then his first church was in California. We came 125 00:08:24.639 --> 00:08:26.680 out to the High Desert in northern California. So I've lived in California, 126 00:08:26.759 --> 00:08:31.720 like twenty eight of my fifty eight years, lived all over California, but 127 00:08:31.839 --> 00:08:35.960 left it so many times to go to different places. So it was weird 128 00:08:37.000 --> 00:08:41.360 man in nineteen seventy nine to move to California, because man, that as 129 00:08:41.399 --> 00:08:46.639 a suddenly in seventh grade in Memphis, I was the star because he's moving 130 00:08:46.679 --> 00:08:50.039 to California. Seriously, you were like a rock? Is that how people 131 00:08:50.080 --> 00:08:52.799 looked at California, like it was a cool place to go. My brother 132 00:08:52.840 --> 00:08:56.039 and I we'd watched Chips, you know, same year. Do you know 133 00:08:56.039 --> 00:09:01.159 how he was asleep when I first spotted him out Riverside Way. I saw 134 00:09:01.200 --> 00:09:03.799 him on the freeway when we were driving, and I woke him up. 135 00:09:03.879 --> 00:09:07.399 La la la, Look it's it's chipped when you see you mean, when 136 00:09:07.399 --> 00:09:11.600 you staw a motorcycle real sea. I mean it was like driving into a 137 00:09:11.639 --> 00:09:16.080 magical team day. They felt like there was celebrities everywhere you looked or something. 138 00:09:16.120 --> 00:09:18.440 And I think, if you're born in race here and I tell people, 139 00:09:18.480 --> 00:09:20.399 I say this on my show that people in the valley that have been 140 00:09:20.440 --> 00:09:24.279 born in razed right here. Oh I just no. Look, you are 141 00:09:24.360 --> 00:09:30.559 comparing yourself to postcards the Golden Gay Bridge mouths shoe. Yeah, you know 142 00:09:30.799 --> 00:09:35.399 all the beauty. Eighty percent of America would love here because on our weather, 143 00:09:35.480 --> 00:09:39.000 Yeah, it gets a little hot, but have you gone through humidity 144 00:09:39.080 --> 00:09:41.840 and Union City, Tennessee. I was back this summer. It's a killer. 145 00:09:43.240 --> 00:09:45.919 That's a good point. I think since we're so close to the La 146 00:09:45.960 --> 00:09:48.600 and the Bay that we you know, people want to get out of here, 147 00:09:48.639 --> 00:09:50.679 and they talk so much bad about Fresno, but like you said, 148 00:09:50.679 --> 00:09:54.399 it's actually really good here. Yeah, and they don't realize that in Buffalo 149 00:09:54.919 --> 00:09:58.399 at the ritzy little vegetable fruit places they have that might be higher priced. 150 00:09:58.679 --> 00:10:05.039 On the chalkboards they write sam Jai Quin Valley really seriously. Yeah, it 151 00:10:05.200 --> 00:10:07.279 means something and people need to realize that. I think. So you move 152 00:10:07.360 --> 00:10:11.399 here, like you said, seventy nine right, yeah, yeah, did 153 00:10:11.440 --> 00:10:15.720 you know did you understand your dad what your dad was doing? Did you 154 00:10:15.759 --> 00:10:18.360 understand he was a radio personality. He had me in production rooms when I 155 00:10:18.399 --> 00:10:20.840 was ten. I think that's why i'm five to five and three quarters because 156 00:10:20.840 --> 00:10:26.240 I used to balk those old cart machines to demagnetize them, to race them. 157 00:10:26.279 --> 00:10:30.679 Oh that's when I started interning. Yeah, that was the grunt job. 158 00:10:31.679 --> 00:10:33.480 You don't know about that hunt. It sounds familiar. Every song, 159 00:10:33.559 --> 00:10:37.919 every commercial was on like an eight track kind of thing for a better term 160 00:10:37.960 --> 00:10:41.639 there. They'd be three minutes long, or the commercial would be thirty seconds. 161 00:10:41.960 --> 00:10:43.919 I still have one in my living room. I have a cart at 162 00:10:43.960 --> 00:10:48.279 the car. But yeah, you would. That's how you do racing. 163 00:10:48.320 --> 00:10:50.519 You're racing with a magnet. Yeah, okay, but and you remember when 164 00:10:50.559 --> 00:10:56.759 they didn't do it right, you would hear all behind. But Trevor just 165 00:10:56.840 --> 00:11:00.519 saying that just triggered my memory of having to do this as an intern, 166 00:11:00.759 --> 00:11:05.559 because when you felt it, when it would it would vibrate your great and 167 00:11:05.600 --> 00:11:07.799 you would like feel that it's eracing, like I don't know it just well 168 00:11:07.879 --> 00:11:13.799 and neither office are real tall. My dad's five eleven. My brother is 169 00:11:13.840 --> 00:11:16.679 about to say something. It was that demagnetizing, but I listen. I 170 00:11:16.840 --> 00:11:22.159 love baseball. I would wear my little league uniform to school on game days. 171 00:11:22.759 --> 00:11:26.120 I've got to interview Steve Garvey recently. I loved baseball. But when 172 00:11:26.200 --> 00:11:30.279 on Saturdays, when my dad was a general manager in Austin of KIXL, 173 00:11:30.600 --> 00:11:33.480 he would go in on Saturday mornings like to do extra work, and I 174 00:11:33.480 --> 00:11:37.039 would get to go with him, and that's when I would demagnetize. And 175 00:11:37.080 --> 00:11:39.240 then he would turn on the reel to reel and I got to turn the 176 00:11:39.279 --> 00:11:41.720 mic on and say things into it, and I knew how to stop it 177 00:11:41.759 --> 00:11:45.759 and rewind it. It was like a cassette player, you know the volume. 178 00:11:46.200 --> 00:11:48.679 So that was when it really started. All right, then, what 179 00:11:50.039 --> 00:11:54.320 so you grow up? When was the first radio gig, like what's the 180 00:11:54.360 --> 00:11:56.000 story on? My dad saw me after he became a preacher, and I 181 00:11:56.039 --> 00:12:00.519 didn't have access to those production rooms anymore. That was kind of a So 182 00:12:00.559 --> 00:12:03.960 I had my Hatachi stereo and i'd had the turntable on and I would record 183 00:12:05.000 --> 00:12:11.720 commercials onto cassette from the radio right KFI the mighty six ninety. I would 184 00:12:11.799 --> 00:12:15.679 record the commercial, so I had commercials on a cassette, So I would 185 00:12:15.919 --> 00:12:20.080 talk at as the record was ending, and I'd turn the volume down and 186 00:12:20.240 --> 00:12:24.080 then flip it. I'm still talking blah blah blah. I'd flip it over 187 00:12:24.120 --> 00:12:26.519 to cassette and then we'll be back with the latest from Olivy Newton John next, 188 00:12:26.519 --> 00:12:30.000 and I'd hit the car. I was just practicing in mac you were 189 00:12:30.039 --> 00:12:33.200 playing radio yeah, And he said he saw me doing that, and so 190 00:12:33.279 --> 00:12:39.159 he took me down to twelve forty Klaway in Ridgecrest John and Beth Quigley, 191 00:12:39.200 --> 00:12:41.840 I remember their names, the older couple that owned it. And my dad 192 00:12:41.840 --> 00:12:46.559 said, he's did some stuff and he's doing it in his room. Where's 193 00:12:46.879 --> 00:12:50.919 Rich I'm sorry. Lancaster, Palmdale, North You go to Bakersfeld fifty eight 194 00:12:50.919 --> 00:12:54.039 when you're going to Vegas, you go north. It's China Lake Naval Weapon 195 00:12:54.120 --> 00:12:56.840 Center up there. But they had that was their only radio station, twelve 196 00:12:56.879 --> 00:13:01.159 forty KL away. You could get KOs from LA and the rock station. 197 00:13:01.480 --> 00:13:05.399 Yes it was say it was a little mom pause station. So get he 198 00:13:05.480 --> 00:13:11.360 goes here. He went over to the teletype the news. He ripped something 199 00:13:11.360 --> 00:13:13.360 off. He goes here, go in this room. He had play record. 200 00:13:13.399 --> 00:13:16.960 He goes read it and close the door behind me. How old were 201 00:13:16.000 --> 00:13:18.720 you at this? Seventeen? So I'm in there and I'm reading it, 202 00:13:18.799 --> 00:13:22.840 and I don't remember the interview after. But I ended up doing Saturday and 203 00:13:22.960 --> 00:13:28.639 Sunday nights on twelve four doing it. So everybody in high school's out having 204 00:13:28.679 --> 00:13:33.279 a great time every Saturday Sunday night and you're losing the Occasionally they would flip 205 00:13:33.320 --> 00:13:35.600 over and listen to me. But uh, yeah, so I did that 206 00:13:37.039 --> 00:13:41.799 Conna station. Was this They called it middle of the Road. I know 207 00:13:41.840 --> 00:13:45.080 the first record I played a Livy Noon John and John Travolta to the time 208 00:13:45.399 --> 00:13:50.759 Wow. And then I go up to school Junior College in Chico, move 209 00:13:50.840 --> 00:13:52.399 up best room from high school, and I'm like, I got to get 210 00:13:52.399 --> 00:13:56.919 a radio job. I'm working at Swinson's ice Cream and Miller's out Post, 211 00:13:56.000 --> 00:14:01.799 two jobs that summer to get money going. And this girl at Swinson's ice 212 00:14:01.840 --> 00:14:05.000 Cream goes. My boyfriend's a program director at Chico State Radio station. I 213 00:14:05.039 --> 00:14:09.480 go, really she and she goes, and all the students go home, 214 00:14:09.519 --> 00:14:13.519 and there's nobody look at that opportunity. So I go over there and I 215 00:14:13.559 --> 00:14:18.720 walk in and they got like baby dolls nailed to the wall, unk rock 216 00:14:18.879 --> 00:14:20.840 right on there. My dodger hat, my op's kind of like, hey 217 00:14:20.879 --> 00:14:24.080 man, and the dude let me go in and do a demo. I 218 00:14:24.120 --> 00:14:26.240 took that real reel. I go, hey, can I take this home 219 00:14:26.279 --> 00:14:30.360 and record it? And he goes, yeah, man, I guess whatever 220 00:14:30.960 --> 00:14:35.240 you know. So I immediately took it up to FM ninety seven KMVR Paradise, 221 00:14:35.320 --> 00:14:37.240 Chico, the top forty station up there, and I knock. I 222 00:14:37.360 --> 00:14:41.360 left it for the guy. Oh, he'll get back with you, Andy 223 00:14:41.440 --> 00:14:43.480 Manuel, I remember his name, he'll get back to you. And he 224 00:14:43.519 --> 00:14:46.559 didn't get back to me. So I go back up there. Well, 225 00:14:46.600 --> 00:14:48.320 he didn't have time right now. Three or four times, but it was 226 00:14:48.320 --> 00:14:52.519 one of these stations where you could see the DJ it burned down in that 227 00:14:52.559 --> 00:14:56.000 Paradise fire. By the way, this building was an old Victorian ice cream 228 00:14:56.080 --> 00:14:58.000 store on the bottom and the radio station above, and you could see the 229 00:14:58.080 --> 00:15:03.039 DJ on the ara there. That's actually kind of cool. Yeah up there 230 00:15:03.039 --> 00:15:05.919 at two am in the morning overnight though it may not be too cool. 231 00:15:05.159 --> 00:15:09.159 But I went up front the window, waved my arms and did the like 232 00:15:09.240 --> 00:15:15.480 the pinky the phone signal signal, like why aren't you calling? Why want? 233 00:15:15.840 --> 00:15:18.519 So I kept bugging him and so he calls me. He goes, 234 00:15:18.879 --> 00:15:22.879 do you want to do the Top forty countdown Saturday night? Yeah, all 235 00:15:24.000 --> 00:15:26.879 right, you're you're in. I told everybody listen, I'm gonna do the 236 00:15:26.919 --> 00:15:30.519 Top forty count And I didn't know how to do a top party countdown, 237 00:15:30.559 --> 00:15:33.000 but I was gonna go do it. I get there and it's Casey Casem. 238 00:15:33.039 --> 00:15:37.360 He didn't. I'm just board opping it. So I told everybody to 239 00:15:37.440 --> 00:15:41.000 listen to me, spread the word around and I couldn't say a word, 240 00:15:41.039 --> 00:15:43.320 but hey, it was the start. Yeah, yeah, that's how I 241 00:15:43.360 --> 00:15:45.759 started on the boards. You know what I'm saying. Yeah, But what's 242 00:15:45.799 --> 00:15:48.360 funny is hearing Trevor's story. It's it's the same story that we hear from 243 00:15:48.399 --> 00:15:52.879 you, from me, from Carmen. We just did c K is that 244 00:15:52.360 --> 00:15:54.480 we weren't gonna No one was gonna tell us no, you know what I'm 245 00:15:54.480 --> 00:15:58.000 saying. You're gonna answer the phone call, you're gonna do, You're gonna 246 00:15:58.000 --> 00:16:00.840 hear my air check. And we all share that same story, which is 247 00:16:00.879 --> 00:16:03.519 great, which is probably why we're still here. I guess yeah. And 248 00:16:03.559 --> 00:16:07.159 it's a love. And I think the reason you wanted to talk to me 249 00:16:07.279 --> 00:16:08.759 was the record thing. And do you know when I got out of radio 250 00:16:08.759 --> 00:16:14.960 and went to records, I took artists to radio stations and it was so 251 00:16:15.759 --> 00:16:19.840 miserable because I still love radio. Was this after the Chicos things. This 252 00:16:21.000 --> 00:16:23.480 okay, I'm gonna close my eyes and I'm gonna give you ready, this 253 00:16:23.559 --> 00:16:29.200 is the GPS, this is just radio. I'm gonna have to close my 254 00:16:29.200 --> 00:16:33.960 eyes. We see Chico, Marysville, Santa Rosa, Colorado, strings Reno, 255 00:16:34.759 --> 00:16:41.399 Fresno, Kansas City, San Jose, Phoenix. You did all those 256 00:16:41.399 --> 00:16:47.759 cities, all those cities. Wow. And then in Phoenix that's when the 257 00:16:47.840 --> 00:16:52.759 radio or the record thing opened up. I was twenty nine thirty and I 258 00:16:52.799 --> 00:16:56.240 thought, well, I want to go try something different, you know, 259 00:16:56.039 --> 00:17:00.799 and yeah, Relativity, Sony Sony, a bunch of different labels. Relativity 260 00:17:00.960 --> 00:17:07.000 was their street label at the time. Bone Thugs and Harmony and Let's see 261 00:17:07.319 --> 00:17:11.440 Common three six months via H Town, eight Ball, MJG, Fat Joe, 262 00:17:11.480 --> 00:17:14.440 the beat Nuts, you remember those names. Yeah, these were all 263 00:17:14.559 --> 00:17:19.319 songs artists that I was playing during the beginning of my clubbing days. I 264 00:17:19.319 --> 00:17:22.640 want to reverse real quick, because you did say you were in fresent at 265 00:17:22.680 --> 00:17:25.480 that time. Is that when you were here at ninety five? Yeah? 266 00:17:25.519 --> 00:17:29.240 So what was the format at that time? The Killer b B ninety five 267 00:17:29.319 --> 00:17:33.680 men you got to live and learn. Let me see we uhre LC boys 268 00:17:33.759 --> 00:17:40.400 to men We yeah, forty well it was they called it rhythm crossover, 269 00:17:40.599 --> 00:17:44.960 okay, yeah, and so it was. Yeah, rap was played as 270 00:17:44.960 --> 00:17:48.079 well, but more date parted then I think I did nights. I remember 271 00:17:48.119 --> 00:17:51.920 more rap was that during that night? Yeah? Yeah, that was a 272 00:17:52.000 --> 00:17:55.960 violent time though it was. The crime was way worse that time period than 273 00:17:56.000 --> 00:18:00.960 it is now. So it was the Peace on the Street. We actually 274 00:18:00.960 --> 00:18:03.920 had sweepers. It said Peace on the Street. We stole it from a 275 00:18:03.960 --> 00:18:07.400 station in San Francisco that was airing it. But yeah. Yeah, I 276 00:18:07.519 --> 00:18:10.200 was wondering. I wonder if that was during the time of when LA was 277 00:18:10.279 --> 00:18:12.559 like no color lines, because they had those. Yeah. Yeah, it 278 00:18:12.599 --> 00:18:15.920 was after Rodney teen, Yeah, the early nineties. Yeah, yeah, 279 00:18:17.039 --> 00:18:19.240 all right, addressing the violence. So how long were you in radio during 280 00:18:19.400 --> 00:18:25.200 during that time before he became a rep? Got into it in nineteen eighty 281 00:18:25.240 --> 00:18:30.240 three and got out of it in nineteen ninety five. Okay, so I 282 00:18:30.279 --> 00:18:33.880 went twelve years. Yeah, on the first round. Now there's second Round's 283 00:18:33.920 --> 00:18:38.039 been a whole different journey doing news talk. But yeah, the guy that 284 00:18:38.119 --> 00:18:41.920 hey, and it always goes to show be cool to people. Because when 285 00:18:41.920 --> 00:18:45.079 I was a music director at Hot ninety seven seven in San Jose, this 286 00:18:45.160 --> 00:18:48.599 guy his name was Kevin Carroll. He worked for a label and he got 287 00:18:48.640 --> 00:18:51.079 and I met him just a few times, didn't know him that well, 288 00:18:51.200 --> 00:18:53.680 but he got fired and they said, heybody wants to reach out, and 289 00:18:53.720 --> 00:18:56.960 they his number was on there, you know, pre internet days, his 290 00:18:57.039 --> 00:19:00.640 number was on there. So I just left him voicemail at his house. 291 00:19:00.680 --> 00:19:03.319 I said, hey, man, you were a nice guy. If I 292 00:19:03.319 --> 00:19:07.440 hear anybody saying anything open, I'll let you know. And that was it. 293 00:19:07.480 --> 00:19:10.279 But it stuck in his head obviously, because he called me back and 294 00:19:10.319 --> 00:19:12.440 said, I got in LA opening. Are you interested in records? And 295 00:19:12.480 --> 00:19:15.759 I said, oh wait, I'd already been to an RCA interview where I 296 00:19:15.880 --> 00:19:22.640 thought I was hired so much my mom made an RCA cake a really right, 297 00:19:22.759 --> 00:19:26.920 But it ended up that's how weird the record company is that. But 298 00:19:26.200 --> 00:19:30.839 I got the job in LA being West Coast at a time when rap talk 299 00:19:30.880 --> 00:19:36.799 about violent. Yeah, nineteen ninety five and then ninety six and ninety seven, 300 00:19:37.160 --> 00:19:41.000 Yeah, that was the shoot him up Tupop Biggie days. Yeah. 301 00:19:40.839 --> 00:19:45.160 Yeah. Were you over the radio thing at this point? I thought I 302 00:19:45.319 --> 00:19:48.599 was until I went out to radio stations and wanted to be behind, you 303 00:19:48.599 --> 00:19:52.079 know, sitting at the board. Yeah, so I you know, at 304 00:19:52.079 --> 00:19:55.200 the time, yeah, it paid better. It was a little bit more 305 00:19:55.279 --> 00:20:00.440 stable. I thought, you know, rais rising up the rain, you 306 00:20:00.480 --> 00:20:03.480 know, a lot of traveling, right, Uh yeah, yeah, that 307 00:20:03.640 --> 00:20:06.599 was kind of the downside of it. So you were taking these artists to 308 00:20:06.680 --> 00:20:08.519 different radio stations and doing the radio runs in the hall and you want to 309 00:20:08.519 --> 00:20:11.119 hear my first story, and I know, you guys know this artist Kid 310 00:20:11.160 --> 00:20:15.839 Frost, Kid Frost. Yeah, so New York calls me, and I'm 311 00:20:15.279 --> 00:20:18.759 sitting in the office like three days because the national guy there had there was 312 00:20:18.799 --> 00:20:22.200 a death in his family, so he would have been showing me the roads 313 00:20:22.200 --> 00:20:25.000 that he wasn't in the office. So there really wasn't much at the distribution 314 00:20:25.160 --> 00:20:29.400 center there with the label in La there wasn't a boss or a manager for 315 00:20:29.519 --> 00:20:33.920 the label at that first few days. And I get this call town car 316 00:20:33.960 --> 00:20:37.839 is going to pick you up, take you out to Riverside, zimmerdywards and 317 00:20:37.839 --> 00:20:41.039 you're gonna pick up kid Frost and take him down to a Jamin Z ninety 318 00:20:41.079 --> 00:20:45.000 in San Diego. So that was like leave it now kind of thing. 319 00:20:45.440 --> 00:20:48.839 Oh out there and then down that was a hall, right, but that's 320 00:20:48.880 --> 00:20:52.680 how we got the artist to a radio station event. So oh, excuse 321 00:20:52.720 --> 00:20:56.319 me. Wasn't a town card was a limo because it pulls up in front 322 00:20:56.359 --> 00:20:59.559 of Frost's house and it's a you know, as you know, a lot 323 00:20:59.559 --> 00:21:03.039 of people think these artists are really really rich and what them aren't, right, 324 00:21:03.319 --> 00:21:07.640 especially when they start out. It was a normal middle class house and 325 00:21:07.799 --> 00:21:11.839 with the grass grown up in the front, and I go up and knock, 326 00:21:11.960 --> 00:21:14.119 hey man, how you doing? Very friendly? Nice? Give me 327 00:21:14.119 --> 00:21:15.960 a minute, Give me a minute. The sun's there, and he had 328 00:21:15.000 --> 00:21:18.440 a football, and so we start throwing the football in the front yard and 329 00:21:18.480 --> 00:21:22.720 a little bit of high grass of the football. Here comes Frost all right, 330 00:21:22.759 --> 00:21:26.759 Hey see you there's I get in first because I'm going to slide all 331 00:21:26.759 --> 00:21:30.519 the way to the front and let him sit like Elvis. Right, what 332 00:21:30.640 --> 00:21:34.160 did I step in in that front yard thing? Oh? No, stuff 333 00:21:34.200 --> 00:21:41.240 that ship? Yeah, and I drug it across the carpet of the limo. 334 00:21:41.359 --> 00:21:48.079 Right, your feet dragged when you're slight. Ye, So we get 335 00:21:48.119 --> 00:21:49.880 it. Hey, how you doing it? Man? You know Frost cross, 336 00:21:51.440 --> 00:21:56.480 It's gonna be a good night. And we start driving. Oh man, 337 00:21:56.559 --> 00:22:02.799 I oh dude, and ready for his line he could have been made. 338 00:22:03.880 --> 00:22:07.599 Will stop at kmart and get you some kids. Hey, that was 339 00:22:07.680 --> 00:22:11.920 his line. That's cool. Did you guys do it? I went into 340 00:22:11.960 --> 00:22:15.079 a gas station bathroom. I don't need to get into this. I cleaned 341 00:22:15.119 --> 00:22:18.480 the shoes off, paper, towels and soap and did the best. But 342 00:22:18.519 --> 00:22:22.839 that was my star. Embarrassing and in front of artists. And I'll give 343 00:22:22.880 --> 00:22:26.640 you another one. Almost getting fired within probably the first year, yeah, 344 00:22:26.880 --> 00:22:30.279 or maybe six. We have to go back. We could guys a record 345 00:22:30.319 --> 00:22:34.799 label rep right now. Bone obviously an established artists by the time I got 346 00:22:34.799 --> 00:22:38.559 there because I played him in my in radio days in San Jose and Phoenix 347 00:22:38.599 --> 00:22:44.240 Bone you know they yeah, And I had do you guys ever know Pete 348 00:22:44.240 --> 00:22:48.839 Manrikez that name. He was my intern in San Jose that years later was 349 00:22:48.960 --> 00:22:53.000 the music director at Power Wino six. So it was can you imagine your 350 00:22:53.119 --> 00:22:57.160 job being, Hey, it's your job to go hang out with one of 351 00:22:57.240 --> 00:23:03.839 your good friends and you have a credit card to pay for whatever, yeah, 352 00:23:03.880 --> 00:23:07.880 for the radio, and so it's like we're working, just going jet 353 00:23:07.920 --> 00:23:14.400 skime. We're sitting down on was it Burbank Avenue there, Power whintw six 354 00:23:14.559 --> 00:23:15.839 was in his car went I think it was a weekend. Yeah, it 355 00:23:15.920 --> 00:23:18.880 was a weekend. It was a Saturday, and I said, hey, 356 00:23:19.119 --> 00:23:25.000 listen to this cassette I got. They went in and remixed the Crossroads because 357 00:23:25.279 --> 00:23:30.000 the first album came out Crossroad sounds different. They did that DJ Unique mix. 358 00:23:30.079 --> 00:23:32.440 I remixed on it, but it was set on a cassette. He 359 00:23:32.480 --> 00:23:36.240 popped it in his car and it's the Crossroads you know now sounding, and 360 00:23:36.279 --> 00:23:41.119 he went he went upstairs at Power Window six and carted carted that thing up 361 00:23:41.640 --> 00:23:45.839 and played it on the air all weekend. Wow, and those are the 362 00:23:45.920 --> 00:23:51.279 days of calling when the phone lines blew up? What is this? It's 363 00:23:51.279 --> 00:23:55.759 not in the record stores, it's not on a video. What in the 364 00:23:55.920 --> 00:23:59.880 where it? But you know what this? Remember? Somehow almost got fired. 365 00:24:00.640 --> 00:24:04.319 There's another station in LA called ninety two three the Beat. So these 366 00:24:04.319 --> 00:24:07.880 are the stations I grew up. Yeah, they're they're competitors. And you 367 00:24:07.880 --> 00:24:11.160 know, as a record company, you want to you want to be republican. 368 00:24:11.640 --> 00:24:15.079 Yeah, you want to balance if you do something, if I want 369 00:24:15.079 --> 00:24:18.880 to say, you do something with the beat. But here it seems like 370 00:24:19.359 --> 00:24:22.279 look what we shuffled to them first, and they're playing it, and you 371 00:24:22.279 --> 00:24:26.599 would do it on the weekend to when the offices are closed. Yeah. 372 00:24:26.640 --> 00:24:30.680 So by Sunday night, I'm thinking, hey, all right, this is 373 00:24:30.720 --> 00:24:34.039 good. Power's playing, you know, a new guy not realizing. And 374 00:24:34.200 --> 00:24:37.400 I get a call Sunday night about things I never heard of, like a 375 00:24:37.519 --> 00:24:42.279 cease and desist. An attorney's been sent out, and Tommy Thompson, the 376 00:24:42.359 --> 00:24:48.759 VP of Urban, is calling for your job. Right, because that's a 377 00:24:48.799 --> 00:24:51.799 mess up. I messed up, right, I messed up so good that 378 00:24:51.799 --> 00:24:53.680 that song at the number one. They forgot about it, and I was 379 00:24:53.720 --> 00:24:57.119 promoted to New York. So there you go, oh wow a little later. 380 00:24:57.559 --> 00:25:00.319 Yeah, but yeah, I went through that. Okay, I'm done. 381 00:25:00.359 --> 00:25:03.440 I tried it for less than a year. It didn't work. I 382 00:25:03.480 --> 00:25:06.680 got fired. That's what I was thinking going into that Monday. Yeah. 383 00:25:07.200 --> 00:25:08.559 So every time I hear that song, I think I didn't get fired the 384 00:25:08.599 --> 00:25:12.559 Crossroads. I did not get fired on that one. Uh, Okay, 385 00:25:12.640 --> 00:25:15.720 you want to talk about artists not making as much money. When I first 386 00:25:15.759 --> 00:25:22.240 got started, Bone Thugs was being nominated at the American Music Awards, and 387 00:25:22.359 --> 00:25:25.240 my boss was coming out when the bosses whom New York was coming out, 388 00:25:25.519 --> 00:25:27.160 and he's like, hey, we're gonna, uh, we're gonna get the 389 00:25:27.279 --> 00:25:30.559 music director and program director from the Beat to go with us. You know, 390 00:25:30.599 --> 00:25:36.839 we got to do good now, right and I I let me see, 391 00:25:36.880 --> 00:25:40.039 we just got going. I remember I just had borrowed money for my 392 00:25:40.160 --> 00:25:42.599 dad to hook up PG and E service. That's that's where the money was 393 00:25:42.640 --> 00:25:45.920 at at that moment, right, married two kids. At this point, 394 00:25:47.240 --> 00:25:51.759 LA deposits all this kind of stuff. So it goes to show you're getting 395 00:25:51.759 --> 00:25:53.680 out the American Music Awards and a limo and you just had to ask your 396 00:25:53.759 --> 00:25:57.559 dad to borrow PG. Yeah. So the Beat guys ended up they couldn't 397 00:25:57.599 --> 00:26:00.079 go. They ended up they could and go this. So we had two 398 00:26:00.240 --> 00:26:06.559 extra fifth row right American Musical Ward tickets with a n after party. So 399 00:26:06.680 --> 00:26:08.160 my boss and I'm like, well, they're just gonna put fillers in the 400 00:26:08.200 --> 00:26:12.039 seat, people dressed up. I go. Knowing I didn't have much money, 401 00:26:12.039 --> 00:26:15.519 I said, hey, let me go. Let me so I did 402 00:26:15.559 --> 00:26:18.720 the Yeah, oh, I profiled because I didn't want to pick a lunatic 403 00:26:18.839 --> 00:26:25.079 that would get me called when they run and tackle Mariah Carey live on the 404 00:26:25.119 --> 00:26:27.799 New York Feed. But I was like, hey, I found this couple 405 00:26:27.839 --> 00:26:30.920 and they looked like I said, hey, face value, no more than 406 00:26:30.920 --> 00:26:33.240 face value. It was almost like three hundred each or something. He's like 407 00:26:33.319 --> 00:26:37.799 yeah, yeah, gosh, yeah that Quickly I went back to my boss 408 00:26:37.279 --> 00:26:41.079 split half said here you go, man, there you go. So they 409 00:26:41.119 --> 00:26:44.720 sat next to me the whole time. You think I'd remember their names, 410 00:26:44.720 --> 00:26:48.599 but that was you know, getting out of the lima limo with hardly any 411 00:26:48.599 --> 00:26:52.599 money in your bank account. Sure, I wasn't the only one after the 412 00:26:52.640 --> 00:26:59.480 record label run? When was it where you decided to get back consider the 413 00:26:59.559 --> 00:27:04.319 radio game. I know the I know the exactly I go this story. 414 00:27:04.319 --> 00:27:10.000 You'll know why. I worked in New York and saw how much indies made 415 00:27:10.400 --> 00:27:15.039 independent. Yeah, yet the guys that Attorney General New York of Elliott Spitzer 416 00:27:15.079 --> 00:27:18.039 went after them. And now, right, it don't matter what company you 417 00:27:18.039 --> 00:27:22.079 work at, right, there's always ad adndum at the bottom. We take 418 00:27:22.160 --> 00:27:26.079 training right online, training about Paola, where we're all trained on what you 419 00:27:26.200 --> 00:27:30.440 can and cannot do. Jizo can't have a buddy that has a fish restaurant 420 00:27:30.440 --> 00:27:33.880 and just off the cup, like, hey, what a great fish restaurant. 421 00:27:33.920 --> 00:27:37.400 Here address, and here's he's got to go through the sales department. 422 00:27:37.480 --> 00:27:41.480 So there was a lot of Plugola Paola in radio going way back in the 423 00:27:41.599 --> 00:27:45.559 days. Right, But these guys, the independence, I think it's around 424 00:27:45.559 --> 00:27:48.160 two thousand and seven, they got popped in. It really kind of burst 425 00:27:48.559 --> 00:27:53.440 the bubble. But I saw the invoices we were paying these independent guys, 426 00:27:53.880 --> 00:27:59.599 and I thought, all it takes is relationships in radio to be an independent, 427 00:27:59.680 --> 00:28:04.039 That's all that it is. And I said, I have those so 428 00:28:04.480 --> 00:28:08.160 make long story real long, moved back to California, started detections of music, 429 00:28:08.200 --> 00:28:14.200 my own company named after my first son, Dominic dom Detections of Music 430 00:28:14.319 --> 00:28:18.519 dom and I got a few stations, went with McCluskey and Chicago who funded 431 00:28:18.519 --> 00:28:21.160 it, and I was making more money than I ever made my life. 432 00:28:21.160 --> 00:28:23.519 And I was working a day and a half a week. I mean, 433 00:28:25.440 --> 00:28:27.960 because I don't want to get into the whole world of how independence blocked the 434 00:28:29.000 --> 00:28:33.920 record companies from how they forced them to work with them, because that really 435 00:28:33.039 --> 00:28:37.839 was the whole setup out there. It was all above board, but they 436 00:28:37.960 --> 00:28:42.880 blew it up with Elliott Spitzer. But I was taking some promotional CDs off 437 00:28:42.920 --> 00:28:47.119 to the side of the answer Your Question to the side of the house to 438 00:28:47.160 --> 00:28:51.200 throw them away from my truck, and my son, who's now thirty in 439 00:28:51.240 --> 00:28:53.480 the Air Force, was eight on his bike. Dad, damn, wait, 440 00:28:53.480 --> 00:28:57.039 don't's music away? What are you doing? And I said, it's 441 00:28:57.079 --> 00:29:00.359 not good music, Dominic like it was something I let them eight ball and 442 00:29:00.599 --> 00:29:03.720 mjby, I don't want my eight year old. Now I go, it's 443 00:29:03.759 --> 00:29:07.440 not good music Dominica go, And he goes, why did they send it 444 00:29:07.480 --> 00:29:14.440 to you? I had a moment of stun like hypocrisy because I was protect 445 00:29:14.559 --> 00:29:17.720 I shield them from you know, they got to listen to what I mean. 446 00:29:17.759 --> 00:29:21.519 It was so fun to have people and that would send Hillary Duff advanced 447 00:29:21.519 --> 00:29:25.359 stuff to my daughter. You know, they were all into music and what 448 00:29:25.519 --> 00:29:29.160 were the boy bands? I can't eating we're all into that. I didn't 449 00:29:29.160 --> 00:29:30.920 want him in the eight ball and MJG kind of crap, That's what I 450 00:29:32.000 --> 00:29:36.880 was throwing away. But I shielded them from stuff that I knew I was 451 00:29:37.440 --> 00:29:41.200 promoting to other other kids. And it's kind of like I felt like I 452 00:29:41.200 --> 00:29:45.160 said, go ride your bike, and it bothered me for months. And 453 00:29:45.000 --> 00:29:49.799 I told the wife at the time to a divorce that I felt like, 454 00:29:51.039 --> 00:29:53.680 I want to try news talk radio. And I was kind of quietly. 455 00:29:55.039 --> 00:29:57.759 You didn't go to college. Neither did Rush Limbaugh. More. I listened 456 00:29:57.759 --> 00:30:03.039 to Glenn Beck's and in my office, to my independent production music office down 457 00:30:03.079 --> 00:30:06.599 there. You know, working a day and a half gives you a lot 458 00:30:06.640 --> 00:30:08.200 of time to listen to news talk. And I listened more and more. 459 00:30:08.200 --> 00:30:11.240 And I'd always listen to Rush, and I was always into politics. But 460 00:30:11.720 --> 00:30:18.519 I thought I can't talk for three yeah, and I Eventually, after talking 461 00:30:18.519 --> 00:30:21.839 to a pastor the church, I went to, can you imagine getting advice 462 00:30:21.839 --> 00:30:26.160 from a man that looks like and talks like Martin Luther King? That would 463 00:30:26.200 --> 00:30:29.400 make you listen? I mean, Pastor read it, read it? Andrew, 464 00:30:29.519 --> 00:30:32.559 he was dead on Martin Luther King. So he's like, Trevor, 465 00:30:32.920 --> 00:30:34.839 is what you're involved in? Because you know, there's a lot of dealings 466 00:30:34.839 --> 00:30:38.319 that were going. Is it? Is it on the up and up? 467 00:30:38.359 --> 00:30:42.039 Is it? Is it good or evil? There's a lot of evil. 468 00:30:42.319 --> 00:30:45.119 Well even after some evil. I said yeah. He said, well, 469 00:30:45.119 --> 00:30:48.839 then you know what God wants you to do? And I didn't do it. 470 00:30:48.880 --> 00:30:51.920 I thought God wanted me to do. I kept doing it for a 471 00:30:51.920 --> 00:30:53.200 while, right, but then I just like, do I want to do 472 00:30:53.240 --> 00:30:56.920 this or as? Is this what I want to? You know, other 473 00:30:56.000 --> 00:31:02.079 people's talent being based I'm good or not? You know, hey, good 474 00:31:02.160 --> 00:31:04.200 job or not good job? Based on how good somebody else sang or raped 475 00:31:04.319 --> 00:31:07.519 or something. It kind of felt a little empty and shallow, even though 476 00:31:07.519 --> 00:31:11.359 it was it paid good money to do it. But I just said I'm 477 00:31:11.359 --> 00:31:15.839 gonna try news talk and I did and it worked. You know, Jesse 478 00:31:15.960 --> 00:31:18.440 and I come from like we said the music side of it, where we 479 00:31:18.480 --> 00:31:22.599 would turn in air checks. That's how that's how I was trying to get 480 00:31:22.599 --> 00:31:27.200 an audition by turning in a sample of how we would sound on the radio. 481 00:31:27.480 --> 00:31:30.720 How does it work for news talk? How did you? How did 482 00:31:30.759 --> 00:31:34.359 you look for a job? You know what? I did that industry to 483 00:31:34.400 --> 00:31:37.960 get started. While we were in the process of the divorce, we went 484 00:31:37.960 --> 00:31:40.400 back to Colorado. Both set your grandparents were back there. So I got 485 00:31:40.400 --> 00:31:42.079 a job at Alis one O five nine in Denver to have a production room, 486 00:31:42.160 --> 00:31:47.039 right, And so I would listen to KOA, one of our iHeart 487 00:31:47.039 --> 00:31:49.759 stations in Denver, news talk, and I would literally with a pen and 488 00:31:49.839 --> 00:31:55.000 paper write down what they were saying. And then I went back and put 489 00:31:55.000 --> 00:31:59.440 it into my own kind of words and just made a demo and mailed it 490 00:31:59.480 --> 00:32:02.039 out. And there was a talk station in Denver back when American Idol was 491 00:32:02.079 --> 00:32:07.759 just starting they did called talk Idol, send in your three minutes and bill 492 00:32:07.839 --> 00:32:10.440 if we almost like one of like our want to be a DJ. He 493 00:32:10.519 --> 00:32:15.440 did those. Yeah. Yeah, So for talk radio there was something like 494 00:32:15.480 --> 00:32:17.799 that as a contest Talk Idol. Yeah, that's funny. And I was 495 00:32:17.839 --> 00:32:22.519 coming back from a divorce family court thing in California. My dad picked me 496 00:32:22.559 --> 00:32:25.599 up the airport in Denver and goes, oh, you got a call. 497 00:32:27.480 --> 00:32:30.000 They want you to do the audition for the talk, and I'm like at 498 00:32:30.000 --> 00:32:32.720 that moment, I was like, no, I'm not doing it. And 499 00:32:32.839 --> 00:32:36.720 that was my first thing when it was real. I thought, you kind 500 00:32:36.759 --> 00:32:37.359 of shook. Oh yeah, I was like, I can't. I can 501 00:32:37.440 --> 00:32:42.599 talk for a little while and some music going, but no. I walked 502 00:32:42.599 --> 00:32:45.079 into that audition with a suitcase like I was going on an airplane. I 503 00:32:45.119 --> 00:32:50.880 had that much prep. I couldn't talked for two weeks, and I was 504 00:32:50.920 --> 00:32:53.599 amazed how little of it I went through that first. But if I went 505 00:32:53.640 --> 00:32:57.640 back and listen to that now, it's horrible. Yeah, that's what I 506 00:32:57.680 --> 00:33:00.720 think about. Listening to that old air checks probably sounds so bad. I 507 00:33:00.759 --> 00:33:04.240 have mine. I have a suitcase of cassettes from eighty four on. Really, 508 00:33:04.359 --> 00:33:06.680 we were just talking about that. I wish I would have saved mine. 509 00:33:06.720 --> 00:33:08.359 I don't have any of my cassettes anymore. It's weird. I can 510 00:33:08.759 --> 00:33:12.839 do a break. Here's somebody laugh in the background, and remember who it 511 00:33:12.960 --> 00:33:15.960 was, Oh wow, and that they were holding a dairy Queen Freezy. 512 00:33:15.039 --> 00:33:17.720 You know the memories come back. Listen to those old air checks. Did 513 00:33:17.720 --> 00:33:23.480 you win that idol concess? No? The station changed format a few months, 514 00:33:23.640 --> 00:33:28.119 and then I got an audition in Albuquerque, and then are you this 515 00:33:28.160 --> 00:33:32.359 has a way way way local tie in here? I was mailing it out 516 00:33:32.440 --> 00:33:36.160 everywhere, and I would even get people call back and go, are you 517 00:33:36.200 --> 00:33:39.160 on koa? Because I used their imaging eight to fifty KOA? And then 518 00:33:39.160 --> 00:33:42.880 it meets I made it sound real. I said, no, it's just 519 00:33:42.880 --> 00:33:46.960 something I've made up in the in there. But it was a program director 520 00:33:46.960 --> 00:33:52.319 in Bakershield named Blake Taylor who's over with Cumulus at KMJ here our competitor to 521 00:33:52.440 --> 00:33:57.599 power TUK. So he calls me from Bakersfield he went, and he goes, 522 00:33:57.640 --> 00:34:00.640 hey, we got a night opening. You interested? Yeah, Wow, 523 00:34:00.079 --> 00:34:02.200 Yeah, And it ended up they didn't have the budget for it, 524 00:34:02.640 --> 00:34:07.000 so it didn't happen. But he just by chance happened to be on the 525 00:34:07.000 --> 00:34:10.519 phone talking to a general manager in Colorado, north of Denver and Greeley. 526 00:34:10.880 --> 00:34:14.760 He goes, there's a guy in Denver there that's looking to do talk. 527 00:34:15.480 --> 00:34:20.280 So he put us together and I bartered I did chicken for a bag of 528 00:34:20.360 --> 00:34:22.039 grain. I said, you give me ten at night till one in the 529 00:34:22.079 --> 00:34:28.000 morning, and I get commercials, and I get eight commercials throughout the day, 530 00:34:29.119 --> 00:34:31.519 and he went deal. I went all right, as a page like 531 00:34:31.639 --> 00:34:35.599 as your pay, my pay. It was barter. I didn't get paid. 532 00:34:35.639 --> 00:34:37.880 But see I had the first minute of each stop break that were mine 533 00:34:37.920 --> 00:34:42.079 to go sell. So I was a salesman and a talk so oh, 534 00:34:42.199 --> 00:34:44.760 okay, I get it. But hey, as we know, it's it's 535 00:34:44.800 --> 00:34:49.239 real hard to sell midnight, isn't there. Yeah, but that was yeah, 536 00:34:49.320 --> 00:34:52.679 yeah. That was during the housing crisis in Colorado had way over built. 537 00:34:52.920 --> 00:34:55.800 So I went out to this builder and I said, hey, man, 538 00:34:55.840 --> 00:35:00.519 I'll give you commercials at night on my show, and I'll give you 539 00:35:00.559 --> 00:35:06.800 all eight during the day. Because he had empty places out there and it 540 00:35:06.840 --> 00:35:08.400 worked out. I couldn't believe. I was like, this only has to 541 00:35:08.440 --> 00:35:12.880 be God making this happen, as he said, because I needed a place 542 00:35:12.920 --> 00:35:15.079 to live, right, but I didn't have a If I left Alice in 543 00:35:15.119 --> 00:35:17.360 Denver, I wasn't going to have a paycheck. I was going to be 544 00:35:17.400 --> 00:35:22.280 bartering. So I had to immediately have a place to live. This builder 545 00:35:22.400 --> 00:35:27.239 gives me three subdivisions. He goes, here's key A, B C for 546 00:35:27.400 --> 00:35:30.719 the uh, the ones that they show the model hotel. Yeah, he 547 00:35:30.800 --> 00:35:36.039 goes go pick one. Wow, that's cool, so bam. So then 548 00:35:36.079 --> 00:35:38.280 what happened was, Hey, I'm on at night in Colorado. Hello, 549 00:35:38.280 --> 00:35:43.199 Bakersfield, you want to put me on? Yeah? So I'm syndicated right 550 00:35:43.639 --> 00:35:46.880 like that, just like your first talk radio first talk radio gig. I'm 551 00:35:46.920 --> 00:35:52.559 on in two places. So uh, seven months into it, the baker 552 00:35:52.599 --> 00:35:55.239 Shilt station told me I'm not Handity enough and they dropped me because I was 553 00:35:55.440 --> 00:35:59.719 Rampaul, I was against the Republicans. I wasn't for Bush. I hated 554 00:35:59.719 --> 00:36:05.360 the word. I just wasn't quote Hannity enough. So that was my current 555 00:36:05.719 --> 00:36:08.079 competitor. Program director across the street told me, I wasn't Hannity enough. 556 00:36:08.519 --> 00:36:12.599 Now I'm taking him on. Who do I come on after? Handed? 557 00:36:13.920 --> 00:36:16.920 Now here is the stranger story to this. All our bosses here, the 558 00:36:17.360 --> 00:36:22.159 area regional president for what what, Steve Darnell now spoke Anne down to southern 559 00:36:22.159 --> 00:36:28.760 California. So he was back then working Yeah, riverside, he's all over 560 00:36:28.880 --> 00:36:32.320 and he's our boss here in this building and he was at that time working 561 00:36:32.599 --> 00:36:37.440 in Bakersfield, commuting from President to bakers driving working at a radio station. 562 00:36:37.480 --> 00:36:42.159 There's sales, and I had people in Denmer going, you're doing what you 563 00:36:42.199 --> 00:36:46.400 left Alice one oh five nine to go to Tenant night and you're not getting 564 00:36:46.400 --> 00:36:51.719 a paycheck. Little did I know I was auditioning for my future boss because 565 00:36:51.800 --> 00:36:58.039 he would listen to my show in Bakersfield when he was driving here and then 566 00:36:58.360 --> 00:37:02.159 I ended up boom, I mean de Fresno and he's here. So little 567 00:37:02.199 --> 00:37:06.400 do you know when you're working for free, just hustling, that you're literally 568 00:37:06.519 --> 00:37:10.920 auditioning for your future boss when you were doing your you know, talk radio 569 00:37:12.519 --> 00:37:15.559 when in the beginning stages of it. We always like a subject that Gesso 570 00:37:15.599 --> 00:37:20.440 and I always bring up is when we started, we used to emulate people 571 00:37:20.519 --> 00:37:24.639 we heard in our before we found our voices. Did who were you listening 572 00:37:24.719 --> 00:37:28.440 to? Was there someone you were trying to compare yourself to. I think 573 00:37:28.440 --> 00:37:30.599 in music radio that's easier to do, like I remember always trying to be 574 00:37:30.639 --> 00:37:35.360 Hollywood Hamilton with the sadus and true, and I think it is I guess 575 00:37:35.400 --> 00:37:37.719 it. In talk would be more policy driven, like I'm true. Who 576 00:37:37.760 --> 00:37:40.159 do you listen to because I'll tell you right now, my critique of talk 577 00:37:40.280 --> 00:37:45.719 radio is they need to top forty it up some it's like because you got 578 00:37:45.719 --> 00:37:49.159 guys that have never been in radio. Guy, all right, cut seven 579 00:37:49.280 --> 00:37:52.119 go. You know on my show Bam, I just fire it and it's 580 00:37:52.159 --> 00:37:58.199 and it's there and my bumper music I run. You almost have that radio 581 00:37:58.320 --> 00:38:02.039 mentality that music radio with the talk radio content. And if you hear my 582 00:38:02.199 --> 00:38:07.679 show, it sounds different than it sounds. I call it top forty talk 583 00:38:07.840 --> 00:38:10.440 because it's moving, it's kind of it's audio and I don't say. And 584 00:38:10.519 --> 00:38:15.639 here's what Gavin Newsom had to say at his press conference on Tuesday, roll 585 00:38:15.679 --> 00:38:19.519 that I'm going, can you believe what he said? And the next thing 586 00:38:19.559 --> 00:38:22.000 you hear is Gavin talking. That is true. Sometimes when I'm listening to 587 00:38:22.039 --> 00:38:24.599 the talk radio, you hear like a lot of dead airs. You can 588 00:38:24.639 --> 00:38:29.400 hear the papers shuffling. They made know a couple of seconds and then they 589 00:38:29.440 --> 00:38:32.239 start talking. I'll even hear people eating. If I hear I would fire 590 00:38:32.280 --> 00:38:36.320 somebody if I was a boss and I heard somebody eating them, Yeah, 591 00:38:36.719 --> 00:38:39.159 that's somebody's ear. Yeah right, yeah, yeah, This is something I've 592 00:38:39.199 --> 00:38:45.079 witnessed in person. Because you know, like I said, when we do 593 00:38:45.159 --> 00:38:51.719 remote broadcast and there's a board off that Trevor has to communicate with, he 594 00:38:51.800 --> 00:38:57.480 always likes his show super tight. Yeah, the volume right, everything from 595 00:38:57.519 --> 00:39:00.559 hitting the sweepers out right. Yeah, I respect yeah, man, because 596 00:39:00.599 --> 00:39:05.400 I'm the same way I like things sounding. Here's the thing. The listener 597 00:39:05.480 --> 00:39:07.880 doesn't quite know all the time why they liked something. It's a feeling it 598 00:39:07.920 --> 00:39:13.719 gives them and not having let me ask a question of you, guys, 599 00:39:13.880 --> 00:39:16.920 is it Do you like the freedom of doing a podcast long form like this, 600 00:39:17.599 --> 00:39:21.679 not having an intro that you got to talk over with. Yeah, 601 00:39:21.840 --> 00:39:24.760 it's definitely a switch up. It's a you know, we can talk longer 602 00:39:24.800 --> 00:39:28.840 on certain topics, we can say what we want, and we do like 603 00:39:28.880 --> 00:39:30.280 it. It's kind of the biggest reason why we started it, honestly, 604 00:39:30.360 --> 00:39:34.840 for sure. The same. Yeah. Now, let me ask you you 605 00:39:34.920 --> 00:39:38.960 ever had any aspirations of as you age in this industry because a lot of 606 00:39:38.960 --> 00:39:44.599 people do that of doing talk to switch to talk radio. Yeah, I 607 00:39:44.599 --> 00:39:45.960 don't know. Things. It can get you fired. Go ahead say it 608 00:39:46.000 --> 00:39:51.960 doesn't hard, but you know, because you do what's three hours, and 609 00:39:52.159 --> 00:39:53.599 I think if we add it up all the time we talk in it's probably 610 00:39:53.639 --> 00:39:57.639 like five minutes honestly, if time that we talk in a show. So 611 00:39:57.880 --> 00:40:00.840 just when I think of what you do and the amount of content that you 612 00:40:00.880 --> 00:40:02.679 have to talk about, it just seems like a lot. But then to 613 00:40:02.719 --> 00:40:07.199 your point, we're just doing it on a podcast essentially, So that's the 614 00:40:07.199 --> 00:40:10.440 difference. I guess For me, I'm sort of real with myself. I 615 00:40:10.480 --> 00:40:20.719 feel like I'm not a great talker, let's leave. Okay, especially watching 616 00:40:20.840 --> 00:40:23.960 you, I've seen you. I prep though I'm not a great talker for 617 00:40:24.000 --> 00:40:28.039 sure, but I mean even I feel like I don't have a great vocal 618 00:40:28.159 --> 00:40:32.199 Like I don't have great vocabulary. It's my words are super simple. But 619 00:40:34.119 --> 00:40:37.760 you know, I like listening to Howard Stern and you know you, and 620 00:40:37.280 --> 00:40:40.880 yeah, I feel like I can't do it. Well that's that's being honest, 621 00:40:40.880 --> 00:40:44.280 all right, Yeah, yeah, out that way too. Remember when 622 00:40:44.280 --> 00:40:47.119 my dad told me, my reaction was, ah, I don't think I 623 00:40:47.159 --> 00:40:50.400 want to do this, man, I can't. I can't do it, 624 00:40:50.440 --> 00:40:52.280 but I call it now. I had a buddy that did talk in Phoenix 625 00:40:52.320 --> 00:40:55.280 for a year and he was like every show. He's like, right when 626 00:40:55.280 --> 00:41:00.079 it got done, I was like, oh, another one's tomorrow. Ah, 627 00:41:00.119 --> 00:41:04.239 And I said, yes, that's what it's like for a year or 628 00:41:04.239 --> 00:41:07.960 two. But then you start to trust the process. My prep process is 629 00:41:08.000 --> 00:41:10.679 so key. If I don't have that, throw it away, I'd be 630 00:41:12.079 --> 00:41:15.239 phoning it in. Do you ever get in those situations where you're prepping in 631 00:41:15.280 --> 00:41:17.119 You're just I don't have enough content to get through an hour old? Well, 632 00:41:17.239 --> 00:41:21.719 so we live in California. Yeah, there's always something to talk about. 633 00:41:21.800 --> 00:41:25.320 I wake up and content is just waiting for me. Right, Yeah, 634 00:41:25.360 --> 00:41:29.519 it would be hard maybe to do a talk show if hey, everything's 635 00:41:30.360 --> 00:41:35.039 pretty good, Yeah, nothing going on? You kind of needed I Hey, 636 00:41:35.079 --> 00:41:37.639 there were some people I know, including myself, depressed when Biden became 637 00:41:37.679 --> 00:41:40.880 president, and I said, all right, we're depressed, but hey it's 638 00:41:40.960 --> 00:41:45.559 good for business. Yeah yeah, yeah, yeah, it's like it is, 639 00:41:45.800 --> 00:41:47.599 it really is. I'm let's switch it up a little bit with some 640 00:41:47.800 --> 00:41:53.159 little fun questions that you know, I'm interested about throughout your long career. 641 00:41:53.559 --> 00:41:59.960 Any live interviews that stand out to you, like, you know obviously you 642 00:42:00.119 --> 00:42:02.199 Mets the Levens. Ready, ready, okay, record, here's one Southeast 643 00:42:02.239 --> 00:42:06.000 I donety seven seven, just a few days away from Christmas here in the 644 00:42:06.039 --> 00:42:08.519 studio. I can't believe it, man, I'm so wow. You're one 645 00:42:08.519 --> 00:42:13.559 of my favorite Mary J. Blige welcome, man. Wow. And she's 646 00:42:13.639 --> 00:42:16.400 got her hood hoodie up and I can't really see her face as she's over 647 00:42:16.480 --> 00:42:21.480 by the mic right here. OK, something like that. She just said 648 00:42:21.519 --> 00:42:23.000 something I said, and I don't remember how the whole interview went, but 649 00:42:23.039 --> 00:42:27.800 I went, uh, you got any old Christmas memories? Is I'm trying 650 00:42:27.840 --> 00:42:30.239 to keep out you got any old Christmas memories of like one of your favorite 651 00:42:30.280 --> 00:42:35.039 gifts you got in your little girl or something like that? Dolls head, 652 00:42:36.480 --> 00:42:40.719 A doll's head, She said, a dolls How do you respond after that? 653 00:42:42.519 --> 00:42:45.559 You respond by, did you say a doll's head? And she nods. 654 00:42:45.599 --> 00:42:50.360 It's on the radio, so she's nodding. It went probably a minute 655 00:42:50.360 --> 00:42:53.000 twenty two seconds or something. Well, thank you Mary J. Blige for 656 00:42:53.039 --> 00:42:57.119 coming in. Merry Christmas. The record guy was like this. They were 657 00:42:57.199 --> 00:42:59.559 leaving, like, hey, she's been weird all day, man, I'm 658 00:42:59.599 --> 00:43:04.840 sorry always something so that one sticks out in my mind now. When we 659 00:43:04.920 --> 00:43:08.840 had to pull out of Afghanistan and I had a trustee of the school board, 660 00:43:08.880 --> 00:43:15.400 Major Terry Sladeck, Marine and his interpreter when he was over there serving 661 00:43:15.760 --> 00:43:20.760 John, his interpreter was running from the Talmont and his sister. They'd already 662 00:43:20.800 --> 00:43:23.960 killed his mom, and we had him on the phone live on the air, 663 00:43:24.239 --> 00:43:28.519 and I thought it was going to be a yes, mister Sladick, 664 00:43:28.719 --> 00:43:31.280 a major sletic, thank you, I'm going to remain strong and you hang 665 00:43:31.320 --> 00:43:34.639 in there, John, We're here for you, buddy. I thought it 666 00:43:34.679 --> 00:43:37.480 was gonna be one of those. But it was a man crying terror. 667 00:43:37.880 --> 00:43:43.000 And I got to see why the trustee was also a major, because at 668 00:43:43.000 --> 00:43:45.519 that moment, live talking to down on the other side of the world, 669 00:43:45.760 --> 00:43:50.000 he went into being a commander like what you would do to a soldier, 670 00:43:50.039 --> 00:43:52.960 like, soldier, get a hold of yourself. So that was life changing. 671 00:43:53.039 --> 00:43:55.199 Now, I'll tell you he made it out, His sister made it 672 00:43:55.239 --> 00:44:00.119 out. John'son Sacramento, married and has a baby now. But that Mary 673 00:44:00.159 --> 00:44:04.559 J. Blige and that there you go. Yeah, there's the two extremes. 674 00:44:04.760 --> 00:44:08.280 You know. You you talk about the different cities you've done radio in. 675 00:44:08.480 --> 00:44:15.559 How about one story of I'm assuming you've been fired? Oh yeah, 676 00:44:15.639 --> 00:44:17.400 yeah, because I you know, I've told my story in the podcast. 677 00:44:17.719 --> 00:44:22.559 How about is there a wild story of you getting fired from one of these 678 00:44:22.000 --> 00:44:24.880 stations? January seventeenth, nineteen ninety four. Is that what you're doing? 679 00:44:24.920 --> 00:44:31.239 Oh? My goodness, San Jose. Right before I was on doing ten 680 00:44:31.440 --> 00:44:36.000 to three, a lot of music directors then did the midday shift. You 681 00:44:36.000 --> 00:44:38.159 remember those days? Really? Yeah, so you have your music call time 682 00:44:38.199 --> 00:44:43.760 anyhow. But I got the message right before I went on at ten, 683 00:44:44.039 --> 00:44:45.840 and it was in a business community park up there. So I walked out 684 00:44:45.840 --> 00:44:50.000 of the station and went got something from a little restaurant there, went sat 685 00:44:50.039 --> 00:44:52.159 on a park bench and just let it soak in. All right, I 686 00:44:52.239 --> 00:44:57.039 just got fired, And what happens? There's somebody filling in for me, 687 00:44:57.079 --> 00:44:59.599 at least a Fox. I remember she went down to work with That's all 688 00:44:59.679 --> 00:45:04.920 famili with Ryan Seacrest. She was down in l a Ryan Seacrest and Lisa 689 00:45:04.960 --> 00:45:07.719 Fox. She was at that time though, in San Jose. So she 690 00:45:07.840 --> 00:45:09.519 came to fill in at ten, to fill in for the guy that just 691 00:45:09.559 --> 00:45:16.320 got fired. So who calls the hotline but my wife, right highest Trevor 692 00:45:16.360 --> 00:45:21.480 there. You know that's a hard place to put her in, right, 693 00:45:21.880 --> 00:45:23.400 I don't even remember if she said, well he got fired or something, 694 00:45:23.440 --> 00:45:28.639 but yeah, that's that was the toughest because even the guy that fired me 695 00:45:28.719 --> 00:45:30.800 said, it's not right, it's not you know, as they always say, 696 00:45:30.840 --> 00:45:34.679 it's it's not you, it's odd. Yeah, the budget, it's 697 00:45:34.760 --> 00:45:39.079 all. Yeah. So yeah, that was a but that's what eventually let 698 00:45:39.119 --> 00:45:43.920 me go to the going doing some record stuff. So how long have you 699 00:45:43.960 --> 00:45:49.000 been in Fresno Powers Hog? How long? Nine years now? And hey, 700 00:45:49.280 --> 00:45:52.760 the longest I'd ever lived anywhere my entire life was four Oh wow, 701 00:45:52.920 --> 00:45:57.559 so more than double, more than doubled. I just sometimes got to take 702 00:45:57.559 --> 00:46:00.519 a different street to work because I get tired of the same, the routine. 703 00:46:01.440 --> 00:46:07.000 But that sense of being rooted, I well, now I can understand 704 00:46:07.000 --> 00:46:09.280 it a little bit more. You know somebody that's been there their whole life, 705 00:46:09.280 --> 00:46:14.000 that's really deep rooted. Yeah, for sure, definitely is you've seen 706 00:46:14.039 --> 00:46:19.320 the you know, the rise of radio, you know all these years. 707 00:46:19.360 --> 00:46:23.400 Something that I'm interested in your thoughts is where do you see it going with? 708 00:46:24.159 --> 00:46:29.079 You know, you've seen as us, we've seen so many people get 709 00:46:29.199 --> 00:46:34.280 let go. This building used to have hundreds of employees. Now you can 710 00:46:34.360 --> 00:46:37.880 count them with two hands. Where do you think the future of radio is 711 00:46:37.920 --> 00:46:45.119 going the way you just said? I think that there's a lot of mistakes 712 00:46:45.119 --> 00:46:47.920 made. When you walk into a crowded party and you look around a room 713 00:46:47.960 --> 00:46:52.039 filled with people and you see somebody that you recognize or not, you're drawn 714 00:46:52.159 --> 00:46:57.280 there. You know them. There are people in Fresno that no Jozone, 715 00:46:57.400 --> 00:47:00.800 no Trevor. We live here, We drive on this streets, we talk 716 00:47:00.840 --> 00:47:04.519 about the same potholes, we experience the same kind of weather. We know 717 00:47:04.760 --> 00:47:08.519 what presno State's record is. We know what the issues and problems are, 718 00:47:09.159 --> 00:47:14.320 what's good, what's bad, So that I mean people are drawn to that. 719 00:47:14.679 --> 00:47:17.719 So the more local, local, local that you can be, I 720 00:47:19.039 --> 00:47:22.400 think is the direction that it should go. Because if everything becomes national and 721 00:47:22.440 --> 00:47:25.199 generic. You think about it, when you sit down to watch TV anymore, 722 00:47:25.440 --> 00:47:30.440 they got thousands of choices, you feel overwhelmed, right, And I 723 00:47:30.440 --> 00:47:34.679 think a lot of people they don't recognize anything. I hear all these podcasts 724 00:47:34.760 --> 00:47:37.519 on my show that are being advertised. How does a podcast you know, 725 00:47:37.559 --> 00:47:40.840 you got your Joe Rogan's you got your This is going to get me fired? 726 00:47:42.119 --> 00:47:45.360 You know I'm putting you up there? Yeah, right next to But 727 00:47:45.719 --> 00:47:50.960 I guess my question now is how does content stick out? Right? Because 728 00:47:50.960 --> 00:47:53.760 people always say, well radio I've had people say well radio is going away 729 00:47:53.840 --> 00:47:59.840 man with technology and on I go, well maybe it will, but whatever, 730 00:48:00.079 --> 00:48:05.079 there's going to need content. So I'm content whether and a lot of 731 00:48:05.079 --> 00:48:08.039 people my mom and dad listen on the app in Tennessee. I'm always thinking 732 00:48:08.440 --> 00:48:13.719 how can I spread that online? You know, to get people listen to 733 00:48:13.719 --> 00:48:15.760 the app online, the iHeartRadio app or go to power Talk ninety six seven 734 00:48:15.800 --> 00:48:22.039 dot com and click listen life you almost how do you market that in the 735 00:48:22.119 --> 00:48:27.679 sea of tens of thousands of choices? Right? Yeah, I know they 736 00:48:27.679 --> 00:48:30.440 have our rankings. Did you get to see your iHeart ranking? No, 737 00:48:30.480 --> 00:48:32.440 I haven't seen it. With podcasts, no, No, I just know 738 00:48:32.519 --> 00:48:35.559 I looked at it and thought, all right, I got to catch c 739 00:48:35.760 --> 00:48:40.000 K on there. But yeah, they have those check that out. Yeah 740 00:48:40.079 --> 00:48:43.840 yeah, all right, Well I mean that's all I got. Yeah, 741 00:48:43.880 --> 00:48:46.639 man, anything you want to add or let people know when they could listen 742 00:48:46.679 --> 00:48:51.599 to you to the show, Oh yeah, three to six Monday through Friday 743 00:48:52.199 --> 00:48:57.639 and all the podcasts I got five two and forty two hours up. Wow, 744 00:48:58.360 --> 00:49:00.639 And you can get all these podcasts PowerTalk ninety six to seven dot com. 745 00:49:00.679 --> 00:49:05.000 But you know what I don't like about the art podcasting is online when 746 00:49:05.199 --> 00:49:07.000 you go down and you have to hit so many to get it, like 747 00:49:07.039 --> 00:49:10.400 a month or two back, and if you click on one, it takes 748 00:49:10.440 --> 00:49:15.239 you right back to the top again. Noticed. Yeah, so all right, 749 00:49:15.440 --> 00:49:17.880 can you guys send an email and get that fix. Yeah, we'll 750 00:49:17.920 --> 00:49:22.559 get that fixed. Hi, Trevor Kerrey. Until next time, John Magic 751 00:49:22.639 --> 00:49:23.639 Gizzo. This could give me for our podcasts.