Podcast is already a mainstream thing. We could say and the point has come
that even the image or podcast format is used as an advertising claim, without
there really being a podcast behind it and even to launch rather critical messages.
Now I tell you we welcome you to the other side of the microphone.
On the other side of the microphone, a project by Jorge Marín grandson in
which you will find your daily ration of metapodcasting, casting with news, events,
tools or episodes of opinion in just ten minutes. Ten minutes, ten
minutes. Today is June 7th of the twenty- four thousand and it is
a perfect day to explore together another aspect of the podcasting that surrounds me and
that I hope you will too. I am Jorge Marín, and every day
in just ten fifteen minutes. I offer you a new ration of metapodcasting with
news, events, curiosities, episodes of opinion and, as I commented,
anything related to podcasting that affects me to a greater or lesser extent every Friday.
I usually do a chapter of opinion to get off my chest a little
bit. They are usually the chapters that I like most through the polls I
do on telegram, and this one I' ve been thinking about for a
few months now. It' s even true, it' s not the
first time I' m talking about this topic, but lately it' s
being reflected more and more, and it' s the use that' s
made of podcast format or the appearance of podcast as a postureo to appear something
that' s not to appear to have that audience, to look like you
' ve got a lot of people behind you to look like you have a
podcast, without it even being true. This is being seen more and more
lately. I already say in advertising environments, in social media cuts and although
it has already been commented that there were in several podcasts or supposed podcasts that
had gone viral, without even having podcasts behind to say claim audience on social
networks, creating gt twitter switch cuts controversial so that they went viral and people
no matter how bad they were, but they had a very wide reach on
social networks. This happened about a year ago or something with a Mexican podcast.
Here, in Spain we have also had several cases, but lately let
' s say that something is not done so brazen, but that something more
veiled is made of the use of the image of the podcast format, of
the use of the format could dedicate another episode of opinion, but well,
perhaps my opinion would be quite different. You can use podcast format for whatever
you want, to attract audience, create community, sell products, sell your
personal brand, whatever you want. But there you are using the podcast itself,
or the podcasting itself, and I am not talking about audio podcast or
video podcast, not the fact of recording a series of episodes distribute them,
either to a greater extent with many platforms or to a lesser extent with an
exclusive platform. Well, she doesn' t mess with me, but you
' re doing a podcast something I think we all understand this. But when
you don' t even have a podcast and what you do is you seem
to have a podcast to use this concept of me I have a podcast.
People listen to me. That' s why what I' m going to
tell you next is important because there are people who are listening to me behind,
because I stand in front of a microphone to talk to my audience.
This reminds me a lot of the pike phrase that was put on, fashionable
that they have already realized that perhaps it is not convenient to be told or
used by many influencers, or many influencers on YouTube, forgiveness on YouTube,
on Instagram and on tiktok. With that typical many you ask me, or
many you ask me there was really no one asking what you' re saying
here, you' re talking to him if you' re alone or you
' re alone with your mobile phone. No one' s written to you.
It' s a way of saying woe. People are watching what I
say. So you, now that you' ve met this video or this
real one or this sor or whatever they want to call me, you'
re going to pay attention to me, or you have to pay attention to
me, because with the podcast something similar is happening and it' s that
the image is adapting, or let' s say the ecosystem that surrounds the
podcast and the world of streamers to make false ads, to leak rather critical
messages. And this, honestly, makes me angry. It makes me angry
because now that we have finally managed not to have to explain on every occasion
what a podcast is and what you can subscribe to and people and sound fictions,
narrative podcast. Everything we know behind it is now being misused. And
I' ve found myself. I recently put it in a Twitter thread.
I have already met on several occasions with advertisements or declare on some social networks
that they are camouflaged from podcasts when in reality they are not. That aesthetic
use of me has a microphone ahead of me. I turn not to talk
to camera, but to turn because I am talking to someone who here I
am making quotes, because in reality you are not talking to anyone, you
are alone in your studio or wherever, you are recording and you are not
talking to someone, you are not explaining to someone else your ideas, you
are not talking about your product to other people, you are not pretending that
you have a podcast and you have a microphone ahead to sell that product.
In the case of streamers, although I have seen some occasion too, this
differs because they usually look at the camera because they are talking to an audience
that is live, they are not talking to another person in a conversational podcast,
which is much more. Let' s say visible that they' re
pretending to be streaming that aesthetic with neo- lights behind them, I'
m saying because they' re looking at Camera in a podcast can be something
much more relaxed. We don' t have to have neons or smoke machines,
or not just to look like a collected environment and a microphone ahead,
it seems like we' re recording a podcast, when in fact it might
not be. He said that I have found several examples of this that I
bring to you today, such as an investment course where two people appeared on
a table and they did have two microphones in front of them, two microphones
that were actually pointing at them. I don' t know if at the
forehead or even above the forehead, they weren' t pointing to the mouth
to capture his voice, but it' s just that the microphones weren'
t even plugged in. This I put on a Twitter capture a long time
ago. I' ll see if I can link the thread, because it
' s already served as an example and from here. So do this episode
I bring you today or another example of a TV ad. Watch this I
don' t want to advertise, but a brand of Yogurts that fights cholesterol.
I think you' ll all know what it is or, at least,
who lived in Spain, because it' s quite famous where a journalist
or television presenter who was talking in a so- called podcast about the benefits
of this brand of Yogurts that I say. If you want to make a
TV ad, make a TV ad, but in that TV ad you have
to look like you' re doing a podcast, you' re making a
pantomime. Don' t be ridiculous that I' m sure the host won
' t be here, she won' t have any decision and it'
ll be a whole script designed by an advertising or marketing agency, or whatever.
But as with the previous example of two people who are talking about a
financial investment course that didn' t even have the microphones connected. This is
this scene that I found in Yogurt' s ad, the first thing they
put on this protagonist because it was a familiar face, two familiar faces,
in fact, but the best known one was super well lit, super well
placed, or the others were a four- person table. There were two
other people in front of her who said they were bothering on the plane.
They were much more out of place. I mean, it was impossible for
these four people to be recording a podcast because they weren' t in front
of each other. One of the other two were well positioned to look good
in the Chamber. The soldiers were out of focus, et cetera, et
cetera, et cetera. They were actually, I think there was a ro
of mic on the table. Yes, because I talked about it with Carlos
Betés, who could even be a product placement to sell ro de mix or
ro de potmix. I don' t remember exactly the model, but well,
two fairly common road or rode microphones from the podcast environment that we then
started to discuss and thought about. But if this is surely recorded with a
pole microphone or with well- disguised flap microphones so that they don' t
look at each other for what you put that microphone for. For this is
precisely what I am telling you to pretend that they are recording a podcast,
to appear to be spoken to by an audience, to appear that their comments
have otroidea, when you are actually advertising a brand of yogurts. Make a
yogurt ad. Don' t use podcasting to look like something it isn'
t. It' s a pantomime. Anyway, another announcement I' ve
seen recently and this one is already more recurring. Which happens to be less
brazen, because they only use this image of a podcaster or a stream.
A lot of a podcasting a streamer is already intermingled here. At the beginning
of the YouTube ads, where a person appears saying something important to a supposed
podcast companion looking to the left or right side of the Chamber, never to
the Chamber talking about a new course that he has discovered and immediately, they
start to put images of resources or of his own course or of anything.
And here only at the beginning of the video and you' ll say this
well, Jorge, why it pisses you off good to see it pisses me
off, because I' m a podcasting lover and it pisses me off that
people start seeing podcasting like something like that, something they can use to use
as a showcase, like the podcast or podcasting is a stretch, just like
it' s making TV dishes or using football pitches for detergent ads because the
boy, the girl has banged and it' s been stained personally. I
think in a football lover, because this will also bother him a little why
you put a football game to advertise your detergent, in this case, so
that you put a podcast studio to advertise yogurts. It gives me anger,
it gives me anger and, above all, it gives me much more anger
when podcasting is used to send messages, to pass messages that I think increase
the toxicity of our society. I' ll explain. I' m going
to put now a cut of David Pareja, a humorous presenter, comedian,
screenwriter, etc, etc, etc, with whom I ran into a couple
of months ago and who talks about machismo in podcasts, on social networks,
on the Internet in general, but precisely in the first few seconds of this
sketch that he published on social networks he defines perfectly all this of what I
' ve been talking about now, but he focuses more specifically on the machismo
messages that are sneaking into supposed podcasts and on how this is made more E
seen precisely in these messages and now I explain why this has my going.
How a good woman should be. Men of value like very feminine women,
because lately I see more and more men of Judest. The woman is very
feminine, very feminine and feminine is female fevenience and it happens more and more
that they say it. Just like looking aside with a microphone ahead, like
they' re in a podcast that doesn' t really exist. I guess
for your opinion to seem more important than the rest, because of course,
you have to make more home to a man with a microphone. But what
it' s like to be female. You know what they never explain what
it means to be female is to have long hair or to wear skirts in
pants. You can be female. Well, as you' ve heard,
I haven' t put the whole cut because it' s not flat,
apart from I didn' t ask permission just steal from a few seconds so
you can see that supposed podcast that many of these people do to say promote
their messages. And this is actually becoming something much more dangerous. The subject
of machismo and how they use or antifeminism rather would no longer say machismo.
It is macho, but it is directly the attack on feminism that is being
made in many podcasts and here and so I talk about podcasts to get cuts
on social networks, but precisely the very messages that they launch in their podcasts,
because these are really podcasts made by young men who affect children, even
young enough young people. I don' t know if the difference between preteens,
teenage men who don' t have two fingers in front and who are
influenced by messages so harmful to our society, so harmful to women, so
harmful to podcasting itself. It' s just that I can' t really
do it anymore It' s that here I' m really energizing about the
advertising use for podcasting as an atrium made me mosquitoy, I don' t
like it, but I can get to understand it. But to pass machista
messages blurring it like a podcast where a lot of people listen to you,
who actually listen to a lot of people, because what they do is capture
these messages in small excerpts and sneak them into social networks to viralize them.
We commented at the beginning. That' s where I see the problem.
And I see a problem because I, personally, don' t want to
debate whether I' m a feminist, whether I' m a sexist,
or not. That is not my debate, my debate today. I can
just go to any other show and argue about this. But the problem I
see with all this is that my daughters, my little daughters, are going
to find messages like this on social networks early on. At the moment they
are not users of social networks. I want to teach them, I want
to make them grow up in a just, free society, especially egalitarian,
for men and women and not be influenced by messages like this and that the
men they meet in their lives are not influenced by messages like these. Because
personally, for me, I consider them sexist, toxic, harmful and that
I would not have to say, eliminate, not learn, learn from how
things are not done lately. Besides, you' re seeing a cult of
a person I' m not even going to name to give you any more
publicity. But I think many of you will know here I mean with this
stuff about the barpices, the belly, the librarians, etcetera, etcetera,
etcetera. I' m sure many of you know who it is and if
you don' t ask me for private, but here I don' t
intend to say it and I think that these kinds of messages are causing damage
to our society and more specifically to the new generations and not so new.
Also that I think we should, I don' t know if we should
root, but if we fight, and that' s what I intend with
this episode. I' ll leave a good link. I' m going
to leave several links in today' s episode. One to the thread where
I have been collecting examples of these fake podcasts ads, another to David Couple
' s sketch on Twitter so you can see it in full, and another,
followed by this David Couple sketch, on a forgiveness link, on a
country article that is titled as follows, The Project Man. The defense of
conservative masculinity floods the podcasts and here they give us not one or two,
but quite a few examples of what I have brought you today of men and
women who also promote it. I will not say toxic masculinity, that also
machismo, that also but the most conservative masculinity hour, although they are quite
young, much younger. I' m going to say that I, but
there' s a particular picture, which is that I don' t know
how old this kid is, but I' m fifteen fourteen years old.
There are already many podcasts about this, even twelve. I dare say I
see another one around here about toxic practices and ideas. It' s just
that I' m running short of the toxic word for this. It'
s really horrible, horrible that the podcast is used for this and you see
that I' m a faithful advocate that anyone can make a podcast about what
they want and express their opinions and debate and so on and so on and
so forth. But the use that podcasting is given to virality on social networks.
I think the worst thing about the Internet is precisely this virality that many
people are looking for and because of this, then, getting more fame,
money, etcetera, etcetera, etcetera. And, if they do it with
messages as dangerous as those that appear here. I want to teach my daughters
before they grow up, that they have to avoid precisely anyone who is related
to this, because I think I feel sorry for it. I' m
not going to say what I think, but am I very sorry that we
' ve gone back so far in some respects? Or that we are going
back so far in some respects and that there are men who are able to
say things like those that are said here. But, well, I don
' t get involved anymore. I wanted to take advantage of this episode of
opinion about the use, misuse of podcasts for advertising and virality on social networks,
etc, etc, etc, that you have a great weekend full of
podcasts that do not promote messages like these. In this case, I will
not say yes or no, but do not do it, do not do
it, because it is a pity. I believe that many of you will
already be adults and mature enough to avoid such things, even to denounce when
you see practices like this. But, well, it' s not bad,
it' s no more sorry to bring them here to report or point
out when you misuse podcast, podcasting or social media, etcetera, etcetera,
etcetera, that you enjoy the weekend and don' t forget to enter the
telegram channel that you can access through the other side of the microphone. Com
bar telegram delegrace there tomorrow, tomorrow Saturday you will meet with the Not the
last survey of the season, but yes the last survey of the season that
will have validity for the review that I make of the best episodes. What
will you do, rather, of the best episodes or at least of the
most voted episodes next week, because next week will be the last week of
the season. This is chapter nine hundred ninety- five. In the thousand
episode I' m preparing something a little bit more special You know that I
really like to celebrate the round chapters and this one is going to be even
more special than what I' m used to and it makes me a tremendous
illusion to offer you this chapter because hey it' s a super round number.
Not a thousand episodes appear every day, not even every year, and
I want to do something special, special for me, for this podcast,
for podcasting in general, and something to remember for a long, long time,
just as it has happened with the other round chapters. On this occasion,
I want to offer you something special, but good thing I' m
getting involved. Please do the telegram channel to respond to the survey of the
best episodes of this week and next week, because as each chapter ninety-
nine touches review of statistics, chapter thousand, in this case it touches special
chapter. I' ll go over the best of the season. I'
ll review Monday' s podcast of the season, review goals for jobs and
everything achieved throughout this fifth season. It will be five years since next August
that I recorded this daily podcast, five years that I stopped smoking and hear,
five years that I have you on this side of the microphone next to
me, because every time I record I feel you very, very close to
real. Thank you so much for following the other side one more day,
one more week and one more season. My God, five years I'
ve touched you and now I say goodbye and as every day I go back
to that place where you are right now, across the microphone,