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You can't control the external things that
affect your growth and your business growth,

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but you have one hundred percent control
over your own actions. And way too

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many business owners try to change the
external things and they fail, and they

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think like, oh, if only
this was different, or if only that

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was different. You can't change how
many hours there are in a day.

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You can't influence whether the Instagram algorithm
shows your content to people, but you

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can change how you work within these
constraints. Welcome to Imperfect Action. I'm

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Steph Taylor. For years, I
read all the books, downloaded all the

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freebies, and did all the courses, but it wasn't until I started taking

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imperfect action that my business had its
first million dollars year. Imperfect action is

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about doing things before you're ready,
prioritizing consistent action over perfect action, and

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moving forward even when you're not sure
you're doing it right. On this show,

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you can expect mindset, adviceable marketing
tips and strategies to build a business

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that brings you more profit, more
freedom, and even more joy. Are

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you on the list to get my
daily businesses? Every day, I'll send

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you a bite sized prompt designed to
help you grow your business in a more

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intentional way. Sign up at Steph
taylor dot co, forward slash DBB,

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or at the link in the show
notes. Hey, welcome back to Imperfect

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Action. This is episode seven hundred
and ninety five. Today, I want

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to share a bunch of little random
lessons and things that I wish I'd known

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before I started my business, because
hindsight is such a beautiful thing, and

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these lessons might feel and seem really
obvious to me now, but a couple

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of years ago they weren't. And
even though I might have heard these lessons

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from people I followed online or podcasts
I was listening to, or books that

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I was reading, I think we
often don't learn the lesson until we actually

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go through it ourselves. We hear
it from someone else, but we have

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to go through it, and it
has to hurt for us to learn.

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You know. It's like the child
where you're like, don't put your hand

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on the hot stove, and the
child doesn't listen, and then they only

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learn that lesson when they put their
hand on the stove and it hurts.

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So I know that some of these
lessons, you will listen to them and

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you'll be like, yeah, of
course, Like that's so obvious, but

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until you actually implement that lesson,
it's gonna keep showing up until you figure

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it out yourself. Right. So
some of these you might think on the

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surface they seem really obvious, but
if you dig a little bit deeper,

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you might not actually be in accordance
with these lessons just yet. Okay,

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so I'm gonna jump into the lesson
number one. You can be the best

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expert, have the best offers,
deliver the best results, but until you

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get good at selling, you're going
to struggle to make sales. I learned

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this one the hard way. I
used to hate selling. I felt like

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whenever I was telling anybody about how
they could work with me, whenever I

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got to the end of a webinar
and I was pitching my course or my

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program, like all of these things, I would sort of rush over my

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offer. Oh, by the way, this is how you can work with

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me, rather than making it the
main event, right, I would just

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rush through the sales pitch part,
and then I would wonder why people weren't

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buying. And here's the thing that
I think has really flipped my mindset around

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selling is my offers are incredibly good. They get my students and my clients

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incredibly good results, and they are
the solution that somebody is looking for to

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solve their problem or to achieve a
particular outcome, and they can't buy that

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solution. They can't achieve that outcome
unless they know what I am selling.

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So by me getting better at selling, I get better at also serving my

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audience. Okay, the second thing
that I learned is cash flow and profit

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aren't the same thing, and you
need cash flow to survive in business.

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This is kind of oh my goodness. Like I have an accounting background,

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I worked in accounting for four years, I have an accounting degree. Like

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I've worked. I also even worked
in insolvency with businesses that literally ran out

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of cash flow. And I still
had to learn this in my own business

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for me to understand just how important
the difference between cash flow and profit,

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and also the difference between cash flow
profit and sales. How important these differences

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are. Right, you can have
a super profitable business and no cash flow.

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You can make a lot of sales
and not have any cash flow and

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not have any profit. So I
really can't emphasize how important it is is

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to be on top of your cash
flow to be tracking what's coming in,

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what's coming out, and having a
budget for it so that when that unexpected

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tax bill arrives, it's not so
unexpected. You know, the tax bill

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is pretty expected every single year,
like it's going to arise, and if

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you've made a lot more sales one
year, you're gonna have a bigger tax

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bill. So making sure that we've
always got that cash flow and you know

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what's going in and out. Number
three. Unless you do the things that

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feel scary, you and your business
won't grow. The scary things are good,

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but I think a lot of the
time we take it as a sign

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that we shouldn't do something. Oh, creating a course feel scary because somebody

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might not buy, so I'm not
going to do it, Like that's a

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sign that I shouldn't do it.
No, fear isn't necessarily your gut telling

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you that it's not a good idea. I actually think it's the opposite.

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I think fear shows you what matters
to you. You are afraid of this

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thing because the outcome is important to
you. You're not afraid of it because

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it's a bad idea. Okay,
there's a difference between feeling afraid of something

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because it's outside of your comfort zone
versus your gut being like, oh,

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this doesn't feel aligned with my vision
or doesn't feel aligned with me for whatever

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other reason, it doesn't feel in
integrity with me, or it's not allied

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with my values versus this thing's scary
because I might invest time into it and

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it might fail. Big difference.
Number four. Failure and rejection are a

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good thing because you can learn from
it. Okay, this segues beautifully because

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a lot of the time, when
we're afraid of something, it's we're really

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afraid that we're gonna fail at whatever
we try, or we're gonna go for

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something, we're gonna, you know, pitch a collaboration, or we're gonna,

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you know, pitch a potential client
and they're gonna reject us. We're

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afraid of failure and we're afraid of
rejection. But these things are good because

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there's always a lesson in it.
When we launch something and the launch doesn't

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quite meet our expectations, there's a
lot we can learn from that launch.

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And it's actually been the launches where
I've failed that I've learned the most from

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than the ones that have been so
good. Where I'm like, oh cool,

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this one worked. I don't need
to go back and dive deep into

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the lessons because it obviously worked.
Same with rejection. If a client didn't

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want to work with us, if
they've rejected our pitch, we can find

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out why what was it that made
you decide not to work with me?

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Okay, great, I'm gonna take
that on board and potentially tweak my process

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or tweak my messaging or tweak something. And that way I've learned from it.

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I'm not just collapsing into a heap
and crying about it and having a

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little pity party for myself. I'm
taking something constructive from that experience. Number

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five, The stuff that really truly
matters in growing your business can feel really

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boring. Like HD brain loves sparkly
squirrels, it loves novelty, it loves

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all the new things. But I've
realized that it's not about doing all of

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the shiny fun things, and it's
actually more about structure, systems, consistency,

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things that do not come naturally to
me. But that I realize I

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have to prioritize getting comfortable with getting
good at if I want my business to

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grow. You know, It's always
going to be so much more fun to

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create a pretty Instagram graphic or write
a caption or chase some shiny idea than

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it is going to be to sit
down and do your cash flow budget for

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the week. But only one of
these is going to ensure you have enough

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cash in your bank account to pay
the bills. Number six, your self

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worth has nothing to do with your
business success, Okay, and vice versa.

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Your business success should not determine your
self worth. Okay, you feel

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good about yourself, then yes,
that's going to make it easier for your

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business to succeed. But if your
business isn't succeeding, or you're having a

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bad month or a bad year,
this shouldn't define how you feel about yourself.

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And I know this can be really
hard when you've put so much time

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and effort and so much of yourself
into your business. But your business is

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not an extension of yourself, and
because your business is having a bad year

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doesn't make you any less of an
epic human than if you are having a

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good year. Number seven, it
is okay to say no. Say no

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to that client, that collaboration,
that opportunity. You only have a certain

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amount of time each day, and
every time you say yes, that takes

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time away from something else you can
be doing. And whenever you decide to

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do something, you are also saying
no to something else. So it's always

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a good idea to think about what
else by saying yes to this thing?

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What else might I be saying no
to? I remember a couple of years

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ago reading Tim Ferriss's book Tribe of
Mentors, where he interviews a whole bunch

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of high performing people in a whole
bunch of different industries and fields. And

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I can't remember who said it,
but somebody gave the little quote that was.

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When I'm thinking about whether to say
yes or no to something, I

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ask myself, would I say yes
to this if it was tomorrow morning?

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That is always a little fun one
to play around with, because we'd like

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to think we're going to be less
busy in the future. We're going to

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have so much time in the future, and we have not that much time

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right now. So if it was
tomorrow morning, would you say yes to

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this thing? Number eight. Measure
your success in the context of your vision,

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not someone else's success. Okay,
So when we go on social media

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and we see somebody else celebrating a
million dollar a year and we're like,

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oh, why is my business only
at one hundred thousand dollars? Oh my

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goodness, that doesn't feel great.
And we don't see all of the other

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bits that went into that person's success. We don't see the hard work,

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we don't see the struggle, we
don't see the tears. We don't know

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if that million dollar a year actually
translated into profit. Maybe they spent nine

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hundred and ninety nine thousand dollars on
Facebook cards to have that million dollar year.

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Okay, so we don't know the
full story. And it's so easy

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to look at somebody else and be
like, Oh, they've just got it

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so perfect. Their life looks so
good, their business looks so smooth,

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and mine's just feels like a mess. Okay. It's so easy to feel

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that way. And I think by
measuring your own success against your vision and

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against your goals that are moving you
closer to that vision, that gives you

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a better picture of where you are
and how you're going. You know,

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you might it might not be in
your vision to build the kind of business

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like that person you are comparing yourself
to has, And that's fine because that's

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not your vision. Like I've speaking
about this a lot lately, the fastest

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way to create a business you hate
is to follow somebody else's vision. All

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right. Number nine, you can
be grateful for where you are and still

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have big dreams you are working towards. You can enjoy the moment right now.

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You can reflect on how incredible it
is that you quit your job,

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or that you started this business,
or that you got that first client or

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that ten client, or had a
fifty thousand dollar a month or a hundred

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thousand dollar a year or whatever it
is. You can be so grateful for

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that and celebrate that without accepting that, you know, without it being like

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an acceptance of this is all I'm
this is where I'm going to be.

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Like, it's not settling to be
happy for where you are. Okay,

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you can still have those big dreams, those big visions and celebrate where you

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are right now. Otherwise you're going
to get to those big dreams and those

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big visions and you're going to have
missed that entire journey along the way,

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and you're gonna get there and you're
gonna look around and be like, Okay,

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cool, what's next, and you're
going to keep working towards that next

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thing, So enjoy the journey.
It is such a journey. Number ten,

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The strategy behind what you sell is
more important than how you promote it.

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You can have the best marketing in
the world, the best followers,

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the best podcast and still struggle to
make consistent sales if you don't have any

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kind of strategy behind your offer suite
right. Offer Less sell More was born

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out of this struggle that I've seen
way too many business owners in where they

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think the solution is to get more
clients through the door, and they put

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all their time and energy towards growing
their audience when they don't even have the

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right things to sell their audience yet, and even once they do have some

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of the right things, they don't
have anything else to sell them next.

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Then they have to get new clients
in for the same offers, rather than

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thinking how can I keep helping these
same people over and over again? And

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that's why I created offer Less Sell
More. It's a three hour self paced

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course to design and refine your offer
suite so that you make consistent sales without

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constantly having to try and grow your
audience and get new people through the door.

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You can find that at Steph Taylor
dot co. Slash olsm will put

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the link in the show notes as
well. It's self paced. You sign

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up, you get instant access,
so you could literally have redesigned your office

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suite entirely by the end of today. Number eleven. You can't control the

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external things that affect your growth and
your business growth, but you have one

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hundred percent control over your own actions. And way too many business owners try

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to change the external things and they
fail, and they think like, ah,

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if only this was different, or
if only that was different. You

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can't change how many hours there are
in a day. You can't influence whether

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the Instagram algorithm shows your content to
people, but you can change how you

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work within these constraints. The only
thing that is blocking what you want to

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achieve is your actions, your habits, your thoughts. If you change the

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things, everything else changes too.
And it's a much more empowered way to

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approach it, like how can okay, great, this is my constraint.

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What can I do within this constraint? Rather than being like, oh,

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like, I can't help it,
I can't change like if only I could

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change this, if only I could
change that, versus okay, I can't

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change this, what else can I
do? Number twelve. You don't always

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have to launch new things. I
thought I always had to keep launching new

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courses. I thought I had to
build this entire library of things, and

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each time I had to have one
launch, and then that would go and

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live in my library and it would
continue to generate sales. But it wasn't

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until I doubled down and I launched, and I launched, and I launched

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the same product, the podcast launch
Plan, over and over and over again

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that I started to see measurable growth. And from tracking those numbers of those

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launches so well, I could start
to put fuel on the fire. And

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by that I mean I started running
paid ads because I knew this was generating

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a good return, and then from
that I could scale it up because it

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was profitable. So doubling down on
one product and launching it over and over

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again that allows you to grow your
impact and your income a lot faster than

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if you're constantly creating these new things
to launch. And this is the whole

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basis of the Launch Magic framework.
It's a system for a launch where you

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can repeat it over and over again, each time learning, taking intel,

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applying that tweaking it and scaling it
up. It doesn't teach you how to

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create a course, or how to
build a membership, or how to run

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a group program. But it does
teach you how to create your own launch

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strategy, your own launch strategy,
not a copy and paste one, not

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a Trello board with a strategy on
how to launch, because that's not a

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strategy, that's a plan. So
you create that strategy that you can repeat

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over and over again so that your
course, or your membership or your program

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becomes an income generating asset time and
it's not just once. That'll be opening

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up again in July. You can
get on the wait list for Launch Magic

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at Steph Taylor dot co. Slash
Magic all right, number thirteen. There

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are no shortcuts, hacks, magic
pills, nothing like that. Right.

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If it was quick and easy,
if there were shortcuts, everybody would be

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doing them and they wouldn't work anymore. The people who succeed in the long

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term are the ones who put in
the reps. If you've read the book

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Atomic Habits, you'll know his analogy
about putting in the reps. You go

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to the gym every day, you
put the reps in and that's how you

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get fit, and you build muscle, you reach your goals. So you've

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got to keep showing up day in
day out, doing the work even when

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you are not seeing those instant results, and keeping your eye on that long

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term goal. A lot of the
time, the things that give us short

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term wins are not the things that
are going to give us long term success.

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They feel the short term wins feel
like we're getting some where, But

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a lot of the time, the
things that don't feel good in the moment

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are what gives us that long term
success. You know, you might be

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so tempted to skip the gym because
it feels better to flop on the couch

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after a long day of work in
the moment, But over the long term,

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if you keep skipping the gym,
you're not going to see the results.

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And unfortunately, business is kind of
the same Number fourteen. You are

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the most important resource in your business, not money, not your software.

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You and unfortunately, many business owners
put themselves last. They live in this

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constant state of stress. They prioritize
work over healthy eating and exercise. They

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prioritize everybody else around them over themselves. I see this especially with women.

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They burn out after all of this, and you are most valuable to your

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business When you have energy. You
can't show up well for your clients,

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or for your team, or for
anybody else. If you are burnt out,

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You can't have incredible ideas for offers, for content, for ways to

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better serve your clients if you don't
have the mental white space to allow these

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ideas to pop up. So prioritizing
that self care is so so so important.

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And I know it sounds so fluffy, like, yes, self care,

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but you really need to and you
need to find what works for you.

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For me, one of the things
I always prioritize in my budget is

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travel because I know I feel my
best and I have my best ideas when

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I'm in a new environment, when
I'm on a plane, or when I'm

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sitting in a cafe in Rome,
or I'm walking down the street in Mexico,

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Like, that's when I have my
best ideas. They pop up when

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I'm not thinking about work, when
I'm not at my desk frantically typing away.

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That's when I have my best ideas. And from having that travel,

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I also feel best, and that
means I can show up better for my

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team, for my students, for
my clients. All right, Number fifteen,

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You can't think or plan your way
to success, no matter how scary

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it feels. You're never gonna The
only way to overcome those fears and those

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doubts is to take action. You're
never gonna plan your way through those fears

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and those doubts. And unfortunately we
can think, well, I'm not confident.

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I'm gonna wait until I feel more
confident. I'm not ready. I

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don't know enough yet, so I'm
gonna wait until I know enough yet.

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And a lot of the time,
the only way to feel confident, the

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only way to learn enough is to
do the things before you feel ready.

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Like a lot of people are like, oh, Steph, I wish I

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could be confident like you. I
am the first person to say, like,

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I am not a super confident person. I am very comfortable talking into

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a podcast microphone because I've been doing
it for five years. I am very

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comfortable now teaching a workshop in person, or speaking on stage or doing a

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virtual class for my Freedom fast Track
students, for example, Like, I'm

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so comfortable doing these things because I've
been doing them a lot. But the

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first podcast episode I recorded, like
you can go back and listen to that.

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It was terrible. The first time
I taught a live lesson on Zoom,

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the first time I stood on stage. All of these things felt so

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uncomfortable. But I would never have
built the confidence to do them had I

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not done them. Like I'm not
extroverted. I'm not a super confident person

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at all. Like put me in
a room at an event or in any

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kind of networking, and I will
probably you'll probably find me at the food

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table or at the alcohol table,
like to be completely honest, because I

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don't feel that confident around people I
don't know. But for me, like

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this microphone, I could now riff
into a microphone because this is something I've

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become comfortable doing. So you build
that confidence by doing it. When you

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do it, you get this little
feedback loop where it's like, huh,

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I didn't die. This wasn't so
bad. Maybe I can do it again.

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And then you do it again,
and then you get a little bit

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of feedback that's like, Oh,
this wasn't so bad, I didn't die.

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Do it again, and then maybe
somebody's like, oh, you're really

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like I learned something from you,
and you get another bit of feedback that's

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like, huh okay, this is
making a difference to people, So you

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do it again. And that's how
you build that confidence. You don't sit

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there waiting to feel more confident or
absorbing tips on how to feel confident and

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saving all of the mindset quotes and
all of that. Like, you just

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have to take action. And that's
why the name of this podcast is in

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perfect action, all right, that
is it. Hopefully, even if you

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only take one of the tips out
of this episode, hopefully you can apply

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them to your business and save yourself
from making the mistakes that I made.

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If you have any friends who you
think would better fit from listening to this

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episode and applying some of these lessons
to their business, hit the share button.

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Share it with them. It's how
I get to help more people.

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And if you haven't taken the time
to leave a review yet, please I

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do read every single one of them. It takes you like thirty seconds,

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and it means a lot to me
because I do spend a lot of my

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time talking into this microphone and it's
always nice to know that somebody's listening and

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it's making a difference. Thank you
so much for listening. Catch you next time,