WEBVTT

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Alie Webb is the founder of the
megapopular beauty franchise dry Bar. Before it

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all started, Alie had a career
in public relations, working with clients such

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as Faith Hill, Paul McCartney,
and Keith Urban. However, she's a

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professional hair stylust trained by Tony and
Guy. In two thousand and eight,

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she began a side business called Straight
at Home, which provided in home blowouts

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on a referral basis in Los Angeles. When her business and popularity quickly outgrew

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her one woman show, she decided
to expand and start Dry Bar, which

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to date has now done one million
plus blowouts. Alie's been featured by Forbes,

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Inc. Magazine. She's been a
guest on national television shows like The

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Talk. She was named in Fortune's
forty Under forty, Marie Claire's sixteen most

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Fascinating Women, Cosmopolitans, two thirteen, Powerless in Fast Companies, one hundred

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Most Creative People in Business. And
as if all of this isn't enough to

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keep you on your toes, she
even manages to fit in hosting a podcast

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called Raising the Bar with her brother
and co founder, and recently, Alie

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and her team announced a new business
venture Squeeze, where she is a co

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founder of the innovative dry Bar of
massages. Today, we'll hear from Ali,

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who walks us through her journey to
a millie. A million in sales,

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a million in revenue, a million
followers, or a million in funding.

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To amass one million of anything is
a major feet and that's why we're

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highlighting women who have done just that. You'll hear from women who have made

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their mark, impacted lives, blaze
trails, and amassed a millie. The

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reason that dry Bar really came to
be was because, I mean, it's

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a pretty long story and starts way
back. Whad I mean, I have

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naturally curly Harry and dry barb is
really born out of necessity. I mean

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I've been I've been a hair stulends
for oh gosh, twenty years, and

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I grew up in South Florida,
and I, you know, were so

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humid and wet outside, and I
had naturally curly, frizzy hair that was

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very unruly, and I just feel
like I'd spent my whole life trying to

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figure out how to, you know, just get that bouncy, shiny hair

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that all like the supermodels had and
I was so perplexed by it and um

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and it was just always one of
those things that was just something I was

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like dying to figure out. And
you know, so fast forward to going,

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you know, graduating high school and
not like feeling like college was the

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right thing for me, and eventually
trying some other careers, but eventually going

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and going to cosmetology school, which
I felt like was what I was meant

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to do and where I was meant
to be. And I worked in professional

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salons for you know, forever,
and then I moved and was living in

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New York City. I met my
husband, we moved to LA I had

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a couple of kids. I was
to stay at home mom, and I

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was you know, over the moon
excited to be able to stay home and

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you know, be with my kids. And I did that for about five

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years, and then after five years, I kind of got a little bit

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of an itch to get back out
and start doing something for myself again.

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And I just felt like I needed
something else and more. And I loved

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my kids and I loved being a
stay at home mom, but I was

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ready kind of for the next chapter. So but it was supposed to be

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a very small chapter and I was
just, you know, thought that because

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all of my friends and my mommy
friends knew that I was a hair styles

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and I could blow out their hair
or whenever they wanted. I thought,

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you know, maybe I start a
little mobile blow drive business where I'm basically

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my whole pitch was like, I'll
come over while your baby's sleeping, because

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at that time I was very immersed
in the mommy community in LA, and

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you know, charge you forty bucks
and I'll come over and blow out your

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hair while your baby's sleeping, And
that would be a great way for me

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to get out of the house,
earn a little extra cash, and do

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something I loved. Well. During
that time, like like like like many

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things happened, you know, without
you like planning them. I realized during

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that time that I was, first
of all, getting super busy and had

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just started saying no to more clients
that I could say yes because I didn't

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have enough time. And I realized
there was a really big hole in the

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market and there was really nowhere for
women to go for a great blowout at

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an affordable price in a beautiful space. It's just didn't exist. And up

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until dry Bar, women were either
going to you know, they're Coughton colors

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alot and overpaying for a blow for
just a blowout, where Silence would much

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rather spend that time cutting or coloring
because there was more money in that that

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they could make in that time span. Or there were like the discount chains

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of the world, like you know, Fantastic Stams and those are great businesses,

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but for just a blowout and a
nice experience, it wasn't right either.

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So that's when I went to my
brother, Michael Landau and my husband,

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Cameron Webb. And my husband was
the creative creative director and advertising agency,

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and my brother was and is the
business side of things and was more

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into business. And I said,
listen, I want to turn my mobile

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business, which was called Straight at
Home into a brick and mortar and you

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know, basically have instead of Niko
my clients have them come to me and

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you know, they're both bald,
and they were like, mm, is

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this all you want to do?
Just blowout? And why not do cotton

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color? And you know, I
explained that that was the part of the

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business that I really loved the most. You know, when I used to

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cut hair and and then get through
their cut and slow the hair out at

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the end. That was when I
felt like the hair Soub really came to

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life. So I just always loved
that piece of it, and um,

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and I wanted to create a place
that was just focused on that and it

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just it hadn't existed at the time, so it was a lot of unknowns

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and a lot of questions. And
but you know, that was almost nine

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years ago, and we opened our
first shop in Brentwood in twenty ten and

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just hoped for the best. And
you know, I was trying this kind

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of new concept and you know,
luckily it really resonated with women and it

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just took off before our eyes and
it was very exciting. So today we

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have one hundred and well as a
Friday, we'll have one hundred and seven

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locations. So we've grown tremendously and
um, you know, my my role

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in the company has certainly evolved and
changed. I mean when we had a

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handful of stores, I was,
you know, making every decision and involved

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in every single thing that was happening. And over time we've hired a lot

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of really smart people who helped make
a lot of those decisions. We have

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a professional CEO now, so you
know, I very much oversee products and

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product development and PR and customer service. But it's my role is definitely evolved

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in different than, of course where
it was, you know, nine years

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ago. It is it is really
interesting how I feel like, and I

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know this sounds kind of hokey,
but I do feel like everything I did

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in my life really prepared me for, you know, ultimately this business and

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running dry Bar from you know,
all the fits and stops and the wrong

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decisions I made in the wrong jobs
I took and the right jobs I took,

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and jobs I worked in PR for
a while, and I feel like

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I really learned how to had a
light. I honed that skill of how

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to be professional and so, you
know which I feel like I'm such a

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testament to like, you know,
you got to just follow your path and

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know that it's it's all like they're
happening for a reason. There was so

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much skepticism in the early days before
we opened the doors, and it was

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also in the middle of a recession, so you know, people were cutting

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back on spending, especially like the
more frivolous things like beauty and all that

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kind of stuff. Um, and
so you know, it was just it

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was a slower time in the market, and and it it was really unknown,

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and you know, my my hope, my instinct on it was that

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I had gotten a glimpse of it, a very small glimpse through my mobile

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business that you know, women really
loved when they're hairloots, right, like

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it gave them all the confidence.
They just really liked the whole experience.

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So I felt like, you know, if we can do I think it

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was like thirty or forty blowouts a
day in our Brentwood location, which was

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eight which is eight chairs, you
know, that would be like a good

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business and enough for us to like
maybe a little bit more than break even,

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you know, but it was,
it was it was really daunting because

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it's felt really overwhelming to get thirty
to forty women in one place a day.

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I mean, it just remember feeling
massive to me. And I would

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like sit up at night and I
think, like, okay, if five

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women come in an hour and we're
open twelve hours a day, you know,

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I mean, it drove me a
little batty because I was just nervous,

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you know, we wouldn't do the
volume. And that really is the

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name of the game. It's the
volume. It's like we need a lot

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of women, and that's kind of
our real estate strategy, and you know,

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everything we do, it's like,
we need a lot of women to

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make this concept work. And it's
you know, it's a relatively in and

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out kind of service. So so
yeah, I was very you know,

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fearful until we opened the doors.
But man, that we actually a week

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before we opened, Daily Candy,
which I'm sure you remember, ran a

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big editorial piece on us about us
opening, and you know, editorial Daily

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Candy would always kind of break like
the new hot things that were happening,

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and they wrote this great story about
how we were coming to town, and

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all of a sudden, people started
booking appointments on our not an app it

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was really only online then because it
was just Blackberries back then. And we

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were like, wow, you know, we have all these appointments booked for

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the first day, but it was
still hard to believe. And then the

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day that we opened, I mean
it was like, you know, I

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can't even explain the feeling and the
excitement and how many women were coming in

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and how busy it was, and
I was totally understaffed, totally unprepared,

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but you know, this really resonated
with women. They loved the way the

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space looked and felt, and you
know, our sophisticated whimsy and the branding

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and they just women just ate it
up and loved everything about it. And

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you know, my parents had their
own business growing up, so the customer

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service is really important. And it
was really great. I believed out of

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the gate, so you know,
within that truly within that first week,

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I mean, I remember calling my
brother and saying, like, Mike,

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you have to find us more locations
like we are. The demand is crazy.

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It's through the roof and we're gonna
have to open more or you know,

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to meet all this demand. And
it was like, I mean,

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nobody was more floored than we were. I mean, it's so we so

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underestimated what we were sitting on.
It was pretty amazing. When women have

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accomplished amazing things, it makes you
curious about their strengths. So I always

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like to ask professional women, if
you had to identify it, what would

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be your superpower? I think it's
like it's fearlessness. You know, I've

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never been scared of taking risks.
You know, I feel like, and

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I don't know if it's just my
personality or in my DNA, you know,

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Like I mentioned, my parents had
their own business, and I've always

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kind of operated under the kind of
philosophy of like everything happens for a reason

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and everything will work out. And
so I feel like, and I remember

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when people were a bit of naysayers
about this whole concept or didn't get it,

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you know, thinking like, no
one's going to die if this doesn't

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work. It'll suck and we'll all
lose money, and that's really unfortunate.

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But like we're smart, and we'll
get back on our feet and we'll figure

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something else out and we'll get jobs
or whatever, you know. And so

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I think that that fearlessness has kind
of always been a bit of a guiding

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light for me. Well, I
mean there certainly were, I mean things

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like there was a couple of interesting
things that happened in the early days,

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like because I how I explained,
we were so busy, so fast,

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we really didn't know if the business
is going to be when we were going

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to book appointments or they were just
going to you know, walk in at

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their at their leisure, and so
we had on all our collateral and on

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our window like Poppins welcome, you
know, because we didn't know what the

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behavior was going to be. And
then in that first week, women were

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popping in without appointments and we didn't
have any room for them because so many

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other women were making appointments, and
so I mean we had to like I

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mean, that ended up costing us
a lot of money because we had to

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redo all our collateral. We took
that off the window, and like not

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that walkins aren't welcome, and we
do our very best to accommodate people who

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don't have appointments. But we just
very quickly learned that like man, you

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know, women God Blossom were you
know, we are like very scheduled and

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regimented, and we need our to
know when everything is set up, and

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so you know, that was something
that we've learned very quickly. As well

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as you know, we have a
call center, a pretty robust call center

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with over one hundred people anting the
phones every day because women, you know,

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even though I do everything on my
phone in my app, but we

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still a lot of women, probably
fifty percent of our clientele who call in.

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And that was something that we weren't
expecting. And we I mean,

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we had the phones in of course, like you would imagine We had a

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phone at the front desk in Brentwood
and we first opened, but like the

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phone was ringing constantly. The shop
was so busy, So you know,

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if you imagine the scenario of like
and I was like basically the manager.

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I was doing blowouts from the first
station, and if I wasn't doing a

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blowout, I was behind the desk
like checking people in and out. And

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it was just like a constant flow
and it was never It wasn't like again

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like a traditional salon where you're you're
in there for two or three hours because

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you're getting caught in color and you
know, it's like people kind of meander

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to the front desk in a way. But in dry bar, it's like

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there's a woman basically standing in front
of you every few minutes or if not

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more, and there's always a line, and so we couldn't answer the phone

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and check someone in and check someone
out, and it just became a bad

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experience for all those people involved.
So you know, I remember the first

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like day or two just telling me
my staff, like don't answer the phone,

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let it go to voicemail. We'll
call everybody back, because I didn't

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want to give a bad experience to
the person on the phone or the person

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standing in front of me, more
importantly, the first person in our shop,

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you know, standing in front of
me. So we, you know,

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very quickly realized we needed to have
a call center, you know,

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a place where where we could answer
the phone and piecing quiet and talk to

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our clients and figure out what they
needed and where they wanted to be and

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all of that. So, you
know, that was such a that was

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such a big like oh my god
moment, like how we don't know anything

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about the call center business. You
know, I know how to do blowouts

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and run a salon, but that
was certainly out of our wheelhouse. But

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you know, you adjust, and
we did and we figured it out and

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now we have a lot of people
who oversee that and so it's the price

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of doing business, I guess,
you know, I think it's been such

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an education for me. I mean, I mean such an education. I

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feel like I've gotten like an MBA
by just you know, running this business

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and then having to learn how to
go and that, and that really is

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what I've had to do, is
learn to um learn all this stuff from

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you know, raising money to running
a business to you know, there's just

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there's so much that, um,
I didn't know. I didn't know,

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um, but but I wouldn't you
know, I certainly wouldn't change any of

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it. And and I don't know
that you know, I've been asked that

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question before, like what do I
wish that I knew? And I think

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it was. It was it was
certainly like like like a life flip,

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and I, you know, found
myself working so much and I, you

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know, and I don't think I
realized that that was coming and what was

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in store for me personally and the
fact that I still had young kids,

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and it was like I was thrown
into this business that not complaining at all,

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but it certainly was like whoa,
you know, and it was like

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I wanted to I was so excited
and wanted to grow it. But it

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meant like I needed a lot more
help with my kids. And luckily my

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mom was around to really be with
my kids a lot because I just didn't

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want them to always be with the
nanny. And so you know, it

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was it was certainly, um,
such a such a drastic change to my

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life and you know, my whole
world. Um. But I don't know

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if I had if I had known
that I don't. I don't know what

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I would have what I would have
thought I would getting into it, you

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know, I think I was a
little bit thrown into the deep end.

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But but I also kind of loved
it. It's really daunting raising money,

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and you know, we were we
were fortunate enough that my my brother Michael,

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was able to kind of fund most
of the first store, and my

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husband and I put our life savings
into it, and we paid our architect

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into equity and a lot of people
in equity because we can afford to pay

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them otherwise. And then the next
kind of round of funding to open the

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first few stores came from angel investors
and friends and family, and and I

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was very you know, lucky that
I had a partner like my brother,

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because he had a lot of friends
who had you know, we're professional investors

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and were in that world and able
to help him and us navigate through that.

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But it is a really daunting thing, and there's there's so many different

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ways to raise money. There's such
a different path for everybody. I mean,

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for us, we wanted to grow
very quickly because we realized we had

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kind of light being in a bottle
and wanted to grow our footprint as fast

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as we could, you know,
within reason, and so we couldn't grow

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organically. So then it's like,
you know, franchising becomes an option.

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Raising professional money becomes an option,
and so all of these things we really

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had to learn how to do.
And I was very much in the weeds

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of running the stores and managing the
stylists and all of that. So that

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was really when you know I talk
about all the time went where my brother,

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you know, started figuring all that
out. And he didn't totally know

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it either, and you know,
he leaned on some friends and asked and

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talk to anybody who would talk to
him about, you know, how to

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do it, and got a lot
of different opinions and advice. And I

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was, you know, in the
weeds running the stores, but you know,

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we had to you know, we
had a lot of we started taking

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meetings with private equity guys, and
so many of them didn't understand our business,

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and you know, there were so
many like new terms and things that

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we had to figure out. But
you know, it really was a great

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learning experience. And I think that
something you know, any any entrepreneur has

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to kind of go through and and
find you know, whether it's your actual

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business partner or co founder or just
a good friend to somebody who knows kind

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of the finance world to help you
navigate through that because there's so many different

279
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ways to do it, but there's
a lot of you need a lot of

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safe safeguards and protection and making sure
that you really understand you know, the

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deal terms and it's it's it's a
lot, you know. And I think

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that's where I was. I was
very lucky and fort to have a business

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partner and my brother that um I
didn't know it all, but learned it

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all, and and somebody of course
that I trusted implicitly to kind of you

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know, water it down a lot, because it can be a lot and

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very confusing speaking of you know,
the financial stuff, Like I don't really

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I don't really love that part of
the business and um and I don't think

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it's my highest and best use,
um you know, to be in the

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weeds of like finance and figuring out
you know, the money part of things.

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I just don't really enjoy that and
it just doesn't like really stick with

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me. Um. You know,
I get really excited about you know,

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our business and you know, and
of course I pay attention to where we're

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doing well and where we need help, but I don't really love that part

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of it. And you know,
I think that it's a little bit of

295
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a double edged shore because I think
the people part of our business, from

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both clients and and the stylists,
is obviously the best part of our business,

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but it can also be the hardest. And you know, there's I'm

298
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sure I'm not the first person to
say this. You know, it's never

299
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fun when you have to fire somebody, or you have to let somebody go,

300
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or even you know, when we
have we've had t happened where we've

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had really tough clients that we've had
to have really hard conversations with. Um,

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I think I just don't love conflict
and I have a hard time.

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I don't have like a great stomach
for it. And I think by nature

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I'm a bit of like a people
pleaser and just want to tell you what

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00:19:25.480 --> 00:19:27.480
you want to hear because I want
everybody to be happy. So it's been

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00:19:27.519 --> 00:19:32.039
a really interesting, you know time
for me too. You know, sometimes

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you just you have to have the
hard conversations and the tough stuff. You

308
00:19:36.640 --> 00:19:40.599
know, something I feel like I
heard growing up from my parents time and

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time again of this like, you
know, which is actually one of our

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drive ark core values is pretty is
it's pretty does and that kind of notion

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of you know, you can be
a beautiful person on the outside, but

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if you're not a beautiful person on
the inside, it doesn't matter. You

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know. It's like you have to
kind of match. And my parents always

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kind of instilled in me, um, just you know, just to be

315
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a good person, to be nice
and and I think that was also part

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of their business. And they had
they owned kind of older ladies clothing boutiques

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in South Florida, and those women
were not easy and and and but I

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still watched how they bent over backwards
for their customers, and I couldn't remember

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I remember like watching my mom have
conversations with women who were terrible to her,

320
00:20:22.200 --> 00:20:26.240
but she sucked it up and was
just really nice and killed them with

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kindness. And you know, and
I think that that was something that was

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very much ingrained in me and my
brother and just something that I have felt

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is so important and and frankly it's
lacking in so many businesses and people,

324
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honestly, but but in businesses,
it's like for me, it's like why,

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you know, why would you not
go above and beyond treat people a

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certain way. They are they are
paying you to you know, to take

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partaking your business and you're in the
service and whatever it is. So it's

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always really irked me when that happens. And so it's something that I really

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try to live by. Um,
you know of this like, you know,

330
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be nice to everybody. You never
know what someone else is going through.

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And so I think I think that
advice, which was you know,

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again embedded in me from the time
I was a kid, was probably the

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thing that has always um stuck with
me. And then and then when it

334
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comes to dry Bar, I feel
like, um, there's so many lessons

335
00:21:17.720 --> 00:21:22.160
I've learned. I think probably the
two biggest ones are, you know,

336
00:21:22.240 --> 00:21:26.400
being open and accepting a feedback,
negative feedback, whether it's about the business,

337
00:21:26.519 --> 00:21:30.559
whether it's about me personally, and
how I've dealt with the situation or

338
00:21:30.599 --> 00:21:34.480
handle the situation. Um, it's
tough. It's tough to be open to

339
00:21:36.240 --> 00:21:41.559
negative feedback and you know, to
allowing your team or your customers to know

340
00:21:41.680 --> 00:21:42.880
that they can tell you and that
there's not going to They're not going to

341
00:21:42.920 --> 00:21:48.160
be met with this defensiveness on the
other end, rather this like thank you

342
00:21:48.200 --> 00:21:52.200
for telling us and allowing us to
work work on this and potentially fix it,

343
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which I think is really important to
growing any business and and any person

344
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really just knowing just being open to
that. And I would be lying if

345
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I said I had learned that and
I was always great at it, because

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I'm still not. I mean,
it's still really stings when someone tells you,

347
00:22:10.240 --> 00:22:11.599
you know, they don't like your
style or the way you're handling things,

348
00:22:11.720 --> 00:22:15.880
or clients didn't have a good experience
and doesn't want to come to tribe

349
00:22:15.920 --> 00:22:19.039
er anymore. I mean, those
are all like heartwrenching things to me.

350
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But I think, especially as a
leader in this organization, for me being

351
00:22:26.359 --> 00:22:29.519
weighing one to say I want to
hear it, I want to know so

352
00:22:29.559 --> 00:22:33.000
I can fix it, I think
also lends itself to other people having that

353
00:22:33.039 --> 00:22:37.079
same kind of philosophy, so that
you know, these things don't just get

354
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swept under the rug and you just
go about business without ever fixing some fundamental

355
00:22:41.319 --> 00:22:48.880
problems. I think great leaders make
their teams feel empowered to make decisions even

356
00:22:48.920 --> 00:22:52.359
when they make the wrong decisions.
I think that there's that if you give

357
00:22:53.240 --> 00:22:57.759
the people on your team the autonomy
to make these to make decisions, to

358
00:22:57.839 --> 00:23:03.200
do things on their own with out
without micromanaging them, I think is is

359
00:23:03.200 --> 00:23:07.599
a really important piece of leadership.
And I think that's something that I really

360
00:23:07.680 --> 00:23:14.200
learned from our current CEO, John
Heffner, who's you know, came into

361
00:23:14.279 --> 00:23:18.440
Drybar and was not obviously family and
it was like me and my brother and

362
00:23:18.480 --> 00:23:21.720
my husband and my brother's wife and
we were all like running the business.

363
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And when John came in, he
was not related to us, so that

364
00:23:23.559 --> 00:23:29.000
was a plus. And with somebody
who could be a little bit more uh,

365
00:23:29.279 --> 00:23:33.200
you know, objective or subjective about
the things that we're going on in

366
00:23:33.240 --> 00:23:36.680
the business, and we are.
My brother and I are very reactionary by

367
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nature, and you know when there's
a problem, like oh my god,

368
00:23:38.319 --> 00:23:41.279
this guy's falling and the whole business
is over and everything's failing and we're done,

369
00:23:41.519 --> 00:23:45.880
you know, we have that very
like you know that that kind of

370
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like you know, I guess passion
and just kind of we get a little

371
00:23:51.720 --> 00:23:56.720
crazy. But John really has a
much more like calm and like, let's

372
00:23:56.759 --> 00:24:00.960
think of this through and let's not
make a haste decision and and I think

373
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that that's been a really good thing
for me to witness how he does that

374
00:24:06.920 --> 00:24:08.480
and how he operates with this team, and he really does, like you

375
00:24:08.519 --> 00:24:11.680
know, has this philosophy of you
know, you bring really good people in

376
00:24:11.720 --> 00:24:18.359
and you allow them to, um, you know, make make decisions on

377
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their own, and even if that
means failing, and even if that means

378
00:24:19.960 --> 00:24:23.839
it's not the decision that you would
have made, it's still it's it's a

379
00:24:23.839 --> 00:24:26.559
great way to empower your team and
being able to have that open communication with

380
00:24:26.599 --> 00:24:33.759
them about those experiences and keep improving. Professional success can impact people in different

381
00:24:33.759 --> 00:24:37.119
ways. I wanted to find out
from Ali how does she suggest going about

382
00:24:37.240 --> 00:24:45.200
dealing with the negativity that can sometimes
arise from professional success. I don't feel

383
00:24:45.200 --> 00:24:48.759
like I've experienced that, and I
feel like, you know, I feel

384
00:24:48.839 --> 00:24:51.880
quite the opposite. Honestly. It's
like I have I feel like I have

385
00:24:51.920 --> 00:25:00.279
such an incredibly strong support system of
you know friends, female friends to her,

386
00:25:00.759 --> 00:25:03.599
um, you know friends, clients, uh, you know. I

387
00:25:03.640 --> 00:25:10.200
feel like the majority of my friends
are probably all women founders, um you

388
00:25:10.240 --> 00:25:12.480
know, who own business is big
and small. So maybe that's why,

389
00:25:12.640 --> 00:25:15.920
But I think that that's part of
it too. I mean, I think

390
00:25:15.920 --> 00:25:21.799
it's you want to surround yourself with
a support system of in my case,

391
00:25:21.880 --> 00:25:25.799
women that are very supportive and understanding
what you're doing. And I think the

392
00:25:25.799 --> 00:25:30.480
fact that most of my friends are
other female founders, they get it,

393
00:25:30.519 --> 00:25:34.960
they support it. Um. And
it's funny because I just I just I'm

394
00:25:34.960 --> 00:25:38.279
not sure if you're familiar with the
company Rockets of Awesome UM, but my

395
00:25:38.359 --> 00:25:42.519
friend Rachel is the founder of that, and she did this awesome the Awesome

396
00:25:42.599 --> 00:25:45.480
challenge and asked a bunch of like
you know, women in her network to

397
00:25:47.359 --> 00:25:51.119
post about it, and and and
she texted me that she was like so

398
00:25:51.279 --> 00:25:55.240
Florida about how many people just did
it and just show did what she asked

399
00:25:55.279 --> 00:25:57.559
just for her business and and I
and my response was to her was,

400
00:25:57.599 --> 00:26:00.519
I know, it's amazing. And
I feel the same way like I feel

401
00:26:00.559 --> 00:26:06.680
like when I call on my kind
of tribe of women and and and I'm

402
00:26:06.720 --> 00:26:08.519
so busy and I don't have time
for like anything that it's not like,

403
00:26:08.640 --> 00:26:11.160
um, this is like a group
of women that I'm seeing once a week

404
00:26:11.160 --> 00:26:14.640
and we all are getting together all
the time and chatting. It's like it's

405
00:26:14.680 --> 00:26:18.119
it's more like we see each other
at events, We text sometimes, Instagram

406
00:26:18.240 --> 00:26:22.119
sometimes, but there's not like there's
not a lot of bonding that is always

407
00:26:22.160 --> 00:26:26.440
going on. But there's just this
this interesting underlying thread you know, of

408
00:26:26.519 --> 00:26:30.440
probably like twenty to forty women I
could probably rattle off that I know between

409
00:26:30.480 --> 00:26:33.920
like LA and New York obviously because
I live in LA, that you know,

410
00:26:34.000 --> 00:26:38.000
would would show up for me unequivocally
and would would help me with anything

411
00:26:38.079 --> 00:26:42.079
I needed, and and and vice
versa. You know, that's the I

412
00:26:42.119 --> 00:26:45.279
think takeaway is that you want to
surround yourself with people who are going to

413
00:26:45.319 --> 00:26:49.039
surround you and and very quickly cut
out the people who who aren''t going to.

414
00:26:51.240 --> 00:26:55.720
I'm really big into self care.
I mean I can't. I can't

415
00:26:55.799 --> 00:27:00.200
highlight it enough. I mean from
you know, I pretty much exercise or

416
00:27:00.240 --> 00:27:03.519
go on a hike daily or a
walk. I mean, I feel like

417
00:27:03.599 --> 00:27:08.799
I need to be like outside in
fresh air and like not you know,

418
00:27:08.880 --> 00:27:12.680
tether to my phone and just have
like kind of that mental break. I

419
00:27:12.799 --> 00:27:17.160
really try to get that every day. U and I you know, I

420
00:27:18.079 --> 00:27:22.759
mean I feel like I'm either I
try to get like a massage once a

421
00:27:22.799 --> 00:27:26.839
week, and I make sure I
get like a facial at least once a

422
00:27:26.880 --> 00:27:30.359
month. And I'm also I love
like trying new treatments and I do this

423
00:27:30.400 --> 00:27:36.240
like emphatic drainage thing, and I'm
really into into taking care of myself.

424
00:27:37.039 --> 00:27:41.319
And I think that the mental part
of it really comes from you making sure

425
00:27:41.359 --> 00:27:45.119
I'm exercising for of course my body
and the way I look, but more

426
00:27:45.240 --> 00:27:49.039
for like the mental release that I
think is really important. I think an

427
00:27:49.039 --> 00:27:52.440
area that I have to work on
is getting more sleep, because I tend

428
00:27:52.519 --> 00:27:56.519
to be a bit of a night
owl. And I was recently on a

429
00:27:56.559 --> 00:28:00.680
panel with Arianna Huffington and she was
that was like she of going back to

430
00:28:00.720 --> 00:28:03.599
that how she's like makes work bad
decisions if she doesn't have enough sleep,

431
00:28:03.680 --> 00:28:06.960
she's not nice to people she doesn't
have enough sleep. And I was like,

432
00:28:07.039 --> 00:28:10.359
man, that is so true.
And I'm the worst because I really

433
00:28:10.359 --> 00:28:12.440
relish like my time and my kids
are asleep and I can just like you

434
00:28:12.440 --> 00:28:17.640
know, tune out watch a good
show. But I think that's sleep is

435
00:28:17.640 --> 00:28:22.519
the other area I'm working on getting
more of. Gosh. I think success

436
00:28:22.559 --> 00:28:26.599
comes in a lot of a lot
of different forms. I mean, there's

437
00:28:26.640 --> 00:28:32.000
there's so many things that I'm so
incredibly proud of with you know, with

438
00:28:32.079 --> 00:28:33.839
my life with dry Bar. I
mean, with dry Bar, if you

439
00:28:33.920 --> 00:28:37.640
feel like it's it's too part.
I mean, first of all, the

440
00:28:37.680 --> 00:28:41.519
fact that like we are, you
know, we're doing over a million blowouts

441
00:28:41.519 --> 00:28:44.599
a year, and which means we're
making a lot of women happy. And

442
00:28:44.920 --> 00:28:48.000
I very quickly learned, which I
don't think I completely realized when we first

443
00:28:48.000 --> 00:28:52.839
started dry Bar, but how incredible
dry Bar and a great blowout makes a

444
00:28:52.880 --> 00:28:56.599
woman feel. And I think I
thought, I don't think I realized the

445
00:28:56.680 --> 00:29:00.799
impact of that when we first started. And but to see the way women

446
00:29:00.880 --> 00:29:06.839
have the confidence that women get from
getting a great blowout, and not just

447
00:29:06.880 --> 00:29:10.480
the great blowout, but being in
the space that they really feel comfortable and

448
00:29:10.599 --> 00:29:14.000
safe and and that people are treating
them really nicely, and you know,

449
00:29:14.240 --> 00:29:17.319
they walk out with this pep in
their step. And you know, I

450
00:29:17.319 --> 00:29:18.680
mean, I have women who tell
me they don't go to a board meeting

451
00:29:18.680 --> 00:29:22.440
without a blow out, and they
don't go on an important date or job

452
00:29:22.480 --> 00:29:26.200
interview, or just want to feel
good before they pick up their kids.

453
00:29:26.279 --> 00:29:30.440
You know, it's it really truly
runs the gamut. And that's something that

454
00:29:30.519 --> 00:29:34.039
I've witnessed over the last nine years
that I'm like, wow, you know,

455
00:29:34.119 --> 00:29:37.759
I would never have thought when we
started this business of just blow drying

456
00:29:37.759 --> 00:29:41.599
hair that it would have such a
tremendous impact on the way women feel so

457
00:29:42.200 --> 00:29:47.279
so so that is probably one of
the biggest kind of pillars of success for

458
00:29:47.400 --> 00:29:49.160
me. And then, you know, on the flip side of it are

459
00:29:49.839 --> 00:29:53.759
the fact that our stylists that we've
we have over thirty five hundred stylists across

460
00:29:53.799 --> 00:29:57.359
the country, which is thirty five
hundred jobs, not to mention one hundred

461
00:29:57.839 --> 00:30:03.000
or so people in our and our
headquarters and our managers, and we've created

462
00:30:03.279 --> 00:30:06.640
quite a few jobs, which I
think, you know, in this day

463
00:30:06.640 --> 00:30:07.839
and age, is something to be
very very proud of. Um. In

464
00:30:07.880 --> 00:30:11.960
addition to the fact that this is
a whole new path for stylists, you

465
00:30:12.000 --> 00:30:15.880
know, to take, whether you
are just coming out of beauty school,

466
00:30:15.920 --> 00:30:18.319
you've been in the industry a couple
of years, or you've been in the

467
00:30:18.359 --> 00:30:22.720
industry fifteen years. You know,
dry boards is another avenue of growth and

468
00:30:22.799 --> 00:30:25.880
development, you know, where you
can be a stylist and do great blowouts.

469
00:30:25.920 --> 00:30:30.440
And then you know, if you're
you know, have some some skills

470
00:30:30.519 --> 00:30:33.799
and the manager kind of arena that
you can move on and become a manager,

471
00:30:33.880 --> 00:30:37.079
which, by the way, the
majority of our stores are managed by

472
00:30:37.799 --> 00:30:41.119
you know, people who started as
a stylist and we just saw something special,

473
00:30:41.200 --> 00:30:44.200
or they wanted to grow and and
so we've turned them into managers,

474
00:30:44.319 --> 00:30:48.079
or they've gone on to become product
educators or grown into our corporate office.

475
00:30:48.200 --> 00:30:52.960
So there's there's a lot of different
opportunities and I'm so proud of that.

476
00:30:52.079 --> 00:30:56.279
And then there's also things like stylists
who like live in you know, Arizona

477
00:30:56.319 --> 00:30:59.640
and decide they want to move to
la or New York City, like they

478
00:30:59.680 --> 00:31:02.160
can just but we're going to drive
bar there. And and the fact that

479
00:31:02.240 --> 00:31:06.680
we have that you know, opportunity
and flexibility is something I'm most proud of.

480
00:31:07.279 --> 00:31:08.480
Um. And then I think we're
on a personal note, um,

481
00:31:10.480 --> 00:31:14.799
you know, having you know,
I have two really great kids and a

482
00:31:15.000 --> 00:31:17.880
great husband, and you know,
we have a nice little life, and

483
00:31:18.160 --> 00:31:22.160
I think that it's it's really important
and great that my kids are seeing,

484
00:31:22.680 --> 00:31:25.839
you know, how hard we work, and there's definitely been a lot of

485
00:31:25.920 --> 00:31:30.440
sacrifice involved in growing this business,
but for my kids to see that you

486
00:31:30.559 --> 00:31:33.319
know, Mommy and Daddy work really
hard so we can have this nice life

487
00:31:33.359 --> 00:31:37.519
and for them to grow up the
way I did, you know, understanding

488
00:31:37.559 --> 00:31:40.519
that nothing is just given to you
and you have to work really hard,

489
00:31:40.599 --> 00:31:45.599
and then them getting that life,
that that education by just watching us and

490
00:31:45.960 --> 00:31:49.960
you know, makes me feel really
good and proud. I'm a Yana Angel

491
00:31:51.000 --> 00:31:55.119
and thank you for listening to Emilie
produced by Mazie Media. If you enjoy

492
00:31:55.240 --> 00:31:59.839
this episode, you can subscribe to
the podcast so you never miss an episode

493
00:32:00.240 --> 00:32:04.440
because we have more amazing women lined
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494
00:32:04.519 --> 00:32:09.359
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