WEBVTT

1
00:00:06.080 --> 00:00:12.679
This is Medical Millionaire, the podcast
helping your metspot increase in status, visibility

2
00:00:13.039 --> 00:00:18.039
and profitability. Join your host is
he dispels miss shares trends, and gives

3
00:00:18.039 --> 00:00:22.440
you actionable steps today that we'll take
your medical practice to the next level.

4
00:00:22.760 --> 00:00:27.879
Here's your host, expert marketer and
founder of Growth ninety nine, Cameron Hemphill.

5
00:00:30.320 --> 00:00:34.119
Hey, everybody, Cameron Hemphill here
your host for Medical Millionaire. Hey.

6
00:00:34.159 --> 00:00:36.880
First off, thank you guys so
much taking the time to tune into

7
00:00:36.920 --> 00:00:41.359
the podcast. Our goal is given
credible value and insight into the medical,

8
00:00:41.399 --> 00:00:46.399
aesthetics and cosmetic industry. So throughout
this journey together, obviously you guys have

9
00:00:46.479 --> 00:00:52.479
been on other episodes and publications that
we've done. We have a speaker and

10
00:00:52.520 --> 00:00:57.079
we have a guest. We have
a good friend client. I want to

11
00:00:57.119 --> 00:01:02.439
welcome doctor Gregory Buford. He's from
Beauty by Buford. This this guy has

12
00:01:02.479 --> 00:01:06.519
a tremendous background. I was taking
the time to do as much research as

13
00:01:06.560 --> 00:01:08.599
I could. Obviously we've gotten to
know each other over the years since we've

14
00:01:08.640 --> 00:01:12.519
done some stuff together. But I
didn't know that you have published a book.

15
00:01:12.640 --> 00:01:15.959
I didn't know that you were a
speaker. I didn't know that.

16
00:01:15.400 --> 00:01:19.200
You know, you have been at
this since what two thousand and one,

17
00:01:19.879 --> 00:01:23.359
two thousand and one, Yeah,
and going strong. Awesome, Well,

18
00:01:23.599 --> 00:01:26.000
welcome to the show. I really
appreciate you taking the time. Thank you.

19
00:01:26.000 --> 00:01:29.439
No, I'm on or I've I've
actually been following your podcast for a

20
00:01:29.439 --> 00:01:32.400
while, and so when you asked
me to participate, I was like,

21
00:01:32.840 --> 00:01:36.599
why not, I'd love to be
on the side. So yeah, absolutely

22
00:01:36.599 --> 00:01:41.480
So, So what what got you
into into medicine early? Like, like,

23
00:01:41.799 --> 00:01:45.760
was it inspirational or was it something
that was in the family or talk

24
00:01:45.840 --> 00:01:48.879
to talk to us about that.
Okay, so here's a crazy story and

25
00:01:48.920 --> 00:01:52.640
this is the God's on Us truth. And I actually so a couple of

26
00:01:52.680 --> 00:01:56.519
years ago, I had the opportunity
of giving the commencement address in my mom

27
00:01:56.560 --> 00:02:00.319
will moterate UC San Diego big shout
out to ucsd UM and I actually I

28
00:02:00.359 --> 00:02:02.840
actually started out with this old story. So at the age of four,

29
00:02:04.120 --> 00:02:08.360
gods On's Truth. Age of four, I told my mother to stop call

30
00:02:08.439 --> 00:02:14.520
me Greg. It was I was
doctor Bill, my lunch shocks was was

31
00:02:14.599 --> 00:02:16.439
my medicine kid. And I was
going to become a doctor. And so

32
00:02:16.599 --> 00:02:21.479
you know, obnoxiously anyone that we'd
run to in the store and soever they

33
00:02:21.479 --> 00:02:23.919
say, well, what's your name, little boy, I'd say doctor Bill.

34
00:02:23.879 --> 00:02:28.520
I had no one else in the
family that was a physician. I

35
00:02:28.599 --> 00:02:31.000
have no idea what the aha moment
was, but I just decided the ripe

36
00:02:31.000 --> 00:02:35.000
old age of four that I was
going to become a doctor. Now here's

37
00:02:35.000 --> 00:02:38.199
a crazy thing. I really didn't
like blood. So how in the world

38
00:02:38.240 --> 00:02:40.639
did I ever become a surgeon?
Well, you know, as time went

39
00:02:40.719 --> 00:02:45.120
on, you know, I got
into this old medical gig. I did

40
00:02:45.120 --> 00:02:50.360
a number of rotations and then I
did a surgical rotation. I'll say,

41
00:02:50.439 --> 00:02:53.240
it's it's like car lovers. What's
the first thing that a car lover does.

42
00:02:53.280 --> 00:02:55.080
They lift the hood and they look
at the engine. They want to

43
00:02:55.240 --> 00:02:59.199
they want to see what's under the
hood. A surgeon as we do that

44
00:02:59.240 --> 00:03:01.240
every day and I and I literally
just fell in love with it. So,

45
00:03:01.639 --> 00:03:06.080
you know, I have a huge
interest in anatomy and you know,

46
00:03:06.120 --> 00:03:09.960
in physiology how the body functions.
But it literally just started off when I

47
00:03:10.039 --> 00:03:15.199
was four. So that's that's the
true story. It sounds crazy, but

48
00:03:15.319 --> 00:03:17.199
I had no relatives that were that
were actually physicians. I just had this

49
00:03:17.360 --> 00:03:21.520
crazy, crazy idea that kind of
you know, dropped down the sky on

50
00:03:21.520 --> 00:03:24.159
like Newton's Apple, and uh,
I decided I went from there. Plus,

51
00:03:24.159 --> 00:03:27.800
my modeling career never worked out,
and you know, I'm afraid of

52
00:03:27.840 --> 00:03:30.400
I so astronaut was was out,
so I thought this fall back and this

53
00:03:30.439 --> 00:03:34.960
plastic surgery thing. So oh man, I love it so early on at

54
00:03:35.000 --> 00:03:38.560
age four, doctor Bill, I
love it so that. I mean,

55
00:03:38.840 --> 00:03:44.439
you knew your mission from very early
on, and you've done a great job

56
00:03:44.520 --> 00:03:47.000
of of conquering that. So well, that's that's crazy. I think like

57
00:03:47.319 --> 00:03:50.360
as a as a boy, you
know, we you know, hey,

58
00:03:50.400 --> 00:03:52.960
I'm gonna be a fireman, I'm
gonna I'm gonna be a policeman, like

59
00:03:53.479 --> 00:03:54.759
like we always have, like we
have those dreams like I want to be

60
00:03:54.759 --> 00:04:00.919
a superhero, right and so um
and a lot of people obviously have no

61
00:04:00.960 --> 00:04:02.039
idea what they want to do.
I think like a lot of people are

62
00:04:02.080 --> 00:04:06.240
so confused because there's there's so many
different things to do. But congratulations amount

63
00:04:06.240 --> 00:04:10.159
on having such like a clear vision
at an early age and just knowing it's

64
00:04:10.159 --> 00:04:14.479
what you wanted, and then having
the ability of the discipline and the accountability

65
00:04:14.479 --> 00:04:16.720
to just get after it. That's
really cool. Thank you, thank you.

66
00:04:17.079 --> 00:04:23.560
So let's talk it like fast forward. You obviously achieve that mission,

67
00:04:24.120 --> 00:04:28.040
you're passionate about it. I know
that you have a very successful practice.

68
00:04:29.160 --> 00:04:32.959
Talk to us about the practice,
the location, and and really like how

69
00:04:33.000 --> 00:04:39.199
you've been able to not only create
a practice, but run your practice like

70
00:04:39.199 --> 00:04:43.800
like a business, right, and
kind of the story from hey, I'm

71
00:04:43.800 --> 00:04:46.839
going to become a doctor to like, you know, blood anatomy. Totally

72
00:04:46.920 --> 00:04:53.199
get it. But at the end
of the day, clinics are also businesses

73
00:04:53.240 --> 00:04:57.399
that produce revenues and you have to
run it like like a business owner,

74
00:04:57.639 --> 00:05:00.639
as an entrepreneur. So I'd love
to hear I'd love to hear story behind

75
00:05:00.680 --> 00:05:03.040
that. So I'll start off with
a quote I always I always tell people,

76
00:05:03.040 --> 00:05:05.879
if you don't run your business,
your business runs you. And the

77
00:05:05.959 --> 00:05:12.360
craziest thing is is whether you're an
MDDO, R, a mpp PA,

78
00:05:12.600 --> 00:05:16.120
you know anything. Within medicine,
none of us get taught how to run

79
00:05:16.120 --> 00:05:19.319
a business. It's so asinine,
it's so ridiculous. I mean, it

80
00:05:19.360 --> 00:05:24.399
blows me away every time I talk
to a medical school and say, you

81
00:05:24.439 --> 00:05:27.600
know, why are you not teaching
the business and medicine, well, doctor

82
00:05:27.680 --> 00:05:30.560
Viewford, Medicine is not a business, and I laugh. Medicine is a

83
00:05:30.600 --> 00:05:34.360
business. I mean, if you
look at it, they're all paying clients.

84
00:05:34.399 --> 00:05:39.240
We're just developed, We're just delivering
different deliverables. Okay, I'm not

85
00:05:39.279 --> 00:05:44.639
selling cars. I'm selling expectations.
I'm selling a new lease on you know,

86
00:05:45.079 --> 00:05:48.120
how you look, how you appear. I'm giving helping people really achieve

87
00:05:48.160 --> 00:05:51.560
their dreams and that, you know, it's it's really really fulfilling. But

88
00:05:51.560 --> 00:05:55.759
at the end of the day,
I'm running a business, and so if

89
00:05:55.800 --> 00:05:59.959
I don't pay attention to how my
business is doing, then I mean it's

90
00:06:00.160 --> 00:06:03.959
essentially similar to getting behind the will
of your car, putting a blindfold on

91
00:06:04.279 --> 00:06:08.040
and just driving. It makes no
sense at all. I mean, you

92
00:06:08.120 --> 00:06:11.160
might, you might get to where
you want to go despite yourself, but

93
00:06:11.680 --> 00:06:14.680
I think, you know, the
fight thing is for a number of years,

94
00:06:14.680 --> 00:06:16.279
and I've really done a deep dive
in fact, in the last couple

95
00:06:16.279 --> 00:06:20.160
of years and in my business because
I was successful. But I mean I

96
00:06:20.240 --> 00:06:25.839
was really successful despite myself, you
know. I mean I was literally kind

97
00:06:25.839 --> 00:06:30.800
of cruising through the night and getting
to different places, getting to different endpoints,

98
00:06:30.839 --> 00:06:31.839
you know, it's been my three
year, my five year, my

99
00:06:31.879 --> 00:06:36.560
ten year goals. But what I've
looked at really now is I really drilled

100
00:06:36.560 --> 00:06:41.759
down my deep dive into everything that
I do. Why am I offering this

101
00:06:41.800 --> 00:06:44.360
service? Well? Why am I
working with a specific type of patient?

102
00:06:44.839 --> 00:06:48.360
You know, you really really need
to identify that. Somebody was very very

103
00:06:48.399 --> 00:06:54.079
interesting. I had my first publicist. I don't have a publicist anymore,

104
00:06:54.079 --> 00:06:57.959
but I had, I've had several. And my first publicist, you know,

105
00:06:58.079 --> 00:07:00.439
said, she sat me down and
says, well, doctor baby,

106
00:07:00.959 --> 00:07:03.720
so you know, tell me about
what your goals are and so forth,

107
00:07:03.759 --> 00:07:06.040
you know, and tell me tell
me what you want to accomplish it.

108
00:07:06.120 --> 00:07:09.560
You know, well I want to
be busy blah blah blah blah blah.

109
00:07:09.560 --> 00:07:12.639
And she's like, so tell me
about your actual patient. And I was

110
00:07:12.680 --> 00:07:15.839
like, okay, well they're a
plastic surgery patient. She's like, well

111
00:07:15.959 --> 00:07:19.480
you're pretty much an idiot. She's
like, if you don't know who your

112
00:07:19.480 --> 00:07:23.240
patient is, how in the hell
are you going to ever find that patient

113
00:07:23.240 --> 00:07:26.079
to get him in your office?
And you know what, that was an

114
00:07:26.079 --> 00:07:30.279
AHA moment because and I always speak
to that when I when I talk to

115
00:07:30.560 --> 00:07:35.079
other medical practitioners. If you don't
know who you're looking for, how are

116
00:07:35.120 --> 00:07:38.040
you How in the world are you
going to get them? You know,

117
00:07:38.399 --> 00:07:41.480
who is she? How old is
she? Um? You know, what

118
00:07:41.680 --> 00:07:44.920
is she like? What voice does
she like to? You know, does

119
00:07:44.959 --> 00:07:46.759
she like you to speak with?
So, for example, if you're working

120
00:07:46.759 --> 00:07:51.120
with millennials gen zs versus baby boomers, it's a whole different language. It's

121
00:07:51.120 --> 00:07:54.600
a whole different approach. It's a
whole different I mean, you know,

122
00:07:54.639 --> 00:07:57.959
think about what you do in websites, you know, I mean, think

123
00:07:58.000 --> 00:08:01.920
about digital marketing. If you're usually
marketing to a fifty five year old,

124
00:08:03.319 --> 00:08:07.560
you're going to speak a very different
language than when when you're marketing to some

125
00:08:07.600 --> 00:08:11.360
of those twenty five It's very very
different. It's a very very different approach.

126
00:08:11.879 --> 00:08:15.600
And so you know, what's been
really really exciting for me is when

127
00:08:15.600 --> 00:08:18.560
you dissect out and you really you
know, you really examine the business of

128
00:08:18.680 --> 00:08:22.480
medicine, which I've really done.
You know. I started earlier with a

129
00:08:22.519 --> 00:08:28.680
book back and uh twy ten called
Beauty in the Business, you know,

130
00:08:28.959 --> 00:08:31.200
And why did I write it?
Because I couldn't find any good books on

131
00:08:31.559 --> 00:08:35.639
business for medicine, and so I
was like, well, I'm somewhat smart,

132
00:08:35.799 --> 00:08:39.799
but I mean, you know what's
funny is I have no business training.

133
00:08:39.840 --> 00:08:45.480
So fast forward, I had another
just amazing moment. I'm just sitting

134
00:08:45.480 --> 00:08:50.200
in a classroom at a Kellogue which
is the business school of Northwestern University,

135
00:08:50.799 --> 00:08:56.600
and the professor actually starts quoting from
my book in the MBA class and I'm

136
00:08:56.639 --> 00:09:00.440
like, oh man, I'm sitting
in the front row. I mean,

137
00:09:00.759 --> 00:09:03.480
I think I turned a bright shade
of red. I'm like, the hell.

138
00:09:03.559 --> 00:09:05.840
I'm like, I'm like, You're
like, you're a really smart profession

139
00:09:05.919 --> 00:09:09.679
I'm like, couldn't you find someone
else to quote? I'm like, I'm

140
00:09:09.720 --> 00:09:11.519
an idiot. I'm I'm here as
a student. I don't know what I'm

141
00:09:11.519 --> 00:09:15.279
doing. She came over and said, you know, she goes, doctor

142
00:09:15.279 --> 00:09:16.600
beer. She goes, that was
a wonderful book. She goes, you

143
00:09:16.639 --> 00:09:20.440
know, you don't have your NBA
y like that. But there were some

144
00:09:20.559 --> 00:09:24.559
very insightful things. But you know
what I've done is over the years,

145
00:09:24.600 --> 00:09:30.039
I looked at the practice of medicine
and I've dissected it and really evaluated what

146
00:09:30.120 --> 00:09:35.279
it is to run a business,
but run a very customer centric business where

147
00:09:35.320 --> 00:09:39.759
the customers your primary focus. I
grew up in uh like us. We

148
00:09:39.879 --> 00:09:43.759
go Orgon, just outside of Portland. I was surrounded by a couple of

149
00:09:43.799 --> 00:09:46.559
businesses. You know, you guys
might have heard of the They're very customer

150
00:09:46.600 --> 00:09:52.799
centric. Starbucks, you know this
little coffee shop, Nordstrums, you know

151
00:09:52.960 --> 00:09:56.879
the you know this, this this
little clothing shop. My mom actually worked

152
00:09:56.879 --> 00:10:00.039
for the Nordstroom brothers. They had
a shoe store. Oh wow, So,

153
00:10:00.240 --> 00:10:01.080
I mean, you know, so
she knew him, she knew him

154
00:10:01.159 --> 00:10:05.000
very very well. But what's crazy
about it? You know? And I

155
00:10:05.039 --> 00:10:09.399
always say this when I speak about
the business of medicine. I ask everyone

156
00:10:09.399 --> 00:10:13.240
in the room raise your hand.
If you go to Starbucks to buy a

157
00:10:13.279 --> 00:10:15.639
coffee. You know, everyone's like, oh yeah, yeah, that's why

158
00:10:15.679 --> 00:10:18.240
I go to Starbucks. I buy
coffee. I say, no, you

159
00:10:18.279 --> 00:10:22.879
don't. No one buys coffee at
Starbucks. Guess what you're buying at Starbucks.

160
00:10:22.919 --> 00:10:26.080
You're buying an experience. They're buying
a branded experience. You know.

161
00:10:26.519 --> 00:10:31.480
It's the same thing when you wear
Nike shoes. Okay, it's getting a

162
00:10:31.480 --> 00:10:33.559
little white boil like me, And
where's Ian? All of a sudden,

163
00:10:33.559 --> 00:10:35.720
he thinks he's Michael Jordan. Okay, just do it. I mean,

164
00:10:37.080 --> 00:10:41.320
tell me another brand slogan that's better. Just do it. I mean,

165
00:10:41.320 --> 00:10:45.360
it's get off your butt and just
do it. It's one of those brilliant

166
00:10:45.679 --> 00:10:50.679
slogans I've ever heard. But it's
really you know, dissecting all those things

167
00:10:50.240 --> 00:10:56.240
not only makes your business run better, but it also creates joy, creates

168
00:10:56.279 --> 00:11:00.159
more fun because if you know where
you're going, it's more fun. One.

169
00:11:00.759 --> 00:11:03.159
You're not just bumbling through the night. You're not just bumping into walls.

170
00:11:03.720 --> 00:11:07.159
You know. I say a lot
of business owners were like pinballs.

171
00:11:07.519 --> 00:11:09.399
They're just kind of bouncing off the
wall and you know, doing this,

172
00:11:11.120 --> 00:11:15.919
doing this. Now. What I
would say, though, is business owners

173
00:11:16.000 --> 00:11:18.720
need to be able to pivot.
Okay, they need to be able to

174
00:11:18.759 --> 00:11:22.919
successfully pivot. What does that mean? It means think about Amazon. Okay,

175
00:11:24.200 --> 00:11:26.759
Jeff Bezos didn't start at saying,
you know, I don't really want

176
00:11:26.759 --> 00:11:28.799
to build this, you know this, this this huge goliath called Amazon.

177
00:11:28.879 --> 00:11:33.840
No, he actually wanted to sell
his wife's books online. So he created

178
00:11:33.919 --> 00:11:39.159
a online garage sale for books.
That's it, I mean, that's it.

179
00:11:39.799 --> 00:11:41.320
So he went from A to B
and then it B said, you

180
00:11:41.360 --> 00:11:43.840
know I'm gonna go to be prime. I'm gonna pivot now, I'm gonna

181
00:11:43.840 --> 00:11:46.000
go from be prime to See.
Then I'm gonna go to See to see

182
00:11:46.039 --> 00:11:52.240
prime. And the most successful businesses
have all done that, They've all pivoted.

183
00:11:52.320 --> 00:11:54.240
Now, it doesn't mean that,
you know, pivoting is a bad

184
00:11:54.279 --> 00:12:00.559
thing. In fact, pivoting is
being flexible. It's being flexible and understanding

185
00:12:00.639 --> 00:12:03.440
that business is very much like a
dance, okay, And you have to

186
00:12:03.480 --> 00:12:07.200
be nimble, you have to be
agile. You have to be able to

187
00:12:07.759 --> 00:12:13.120
respond to changing market conditions, changing
consumers, changing consumer trends, Millennials,

188
00:12:13.159 --> 00:12:18.519
gen zs now. I mean,
how you market to those groups you know

189
00:12:18.600 --> 00:12:22.919
and do it in a respectful manner
is completely different than how you market to

190
00:12:22.039 --> 00:12:26.720
baby boomers. It's completely different.
And so I think, you know,

191
00:12:26.759 --> 00:12:31.480
for me, it brings me joy
to actually be able to understand my business,

192
00:12:31.960 --> 00:12:35.120
learn more and more about the business
of medicine, I mean, and

193
00:12:35.240 --> 00:12:39.360
actually see it evolved, and be
able to actually have a really nice three

194
00:12:39.440 --> 00:12:43.879
year, five year, seven year, ten year plan and have that forecast

195
00:12:43.919 --> 00:12:48.879
and say at those time intervals,
this is what I want to accomplish.

196
00:12:48.919 --> 00:12:52.799
Now, do I ever change those
you better believe it. Yeah, change

197
00:12:52.799 --> 00:12:56.279
all the time. I mean,
I pivot, you know. But what

198
00:12:56.360 --> 00:13:00.279
I'm doing is I have big guardrails, you know, So I'm pivoting within

199
00:13:00.360 --> 00:13:03.080
those guard rails. I'm not saying, well, maybe maybe next week I'm

200
00:13:03.080 --> 00:13:05.679
going to become a facial plastic surgeon, you know, or this week I'll

201
00:13:05.720 --> 00:13:11.799
do tummy tucks. I'm very resolute
what I do. But I'm very very

202
00:13:11.840 --> 00:13:15.279
focused. But I do allow myself
a little bit of room for creativity.

203
00:13:15.320 --> 00:13:18.039
But that you know. But again, I think those of us in medicine,

204
00:13:18.120 --> 00:13:22.919
you know that really really run our
businesses, I wouldn't say that we're

205
00:13:22.919 --> 00:13:28.600
really necessarily business owners. We're more
entrepreneurs. And that's a word that I

206
00:13:28.720 --> 00:13:31.759
really embrace. In fact, I'm
a little shameless plugged with one of the

207
00:13:31.759 --> 00:13:37.679
businesses that i'm building out, or
I'm built out along with my two co

208
00:13:37.879 --> 00:13:43.120
founders, we're building an entrepreneurship summit, okay, and it's for med spas.

209
00:13:43.519 --> 00:13:46.200
I work very very closely in the
med spas space, and it's really

210
00:13:46.240 --> 00:13:54.559
identifying the entrepreneurship necessary, the steps
necessary to take one of these grow it,

211
00:13:54.440 --> 00:14:00.360
create vitality in it, thrive and
then position for a possible it down

212
00:14:00.360 --> 00:14:03.759
the road. Does none of us
want to do this forever? You know?

213
00:14:03.799 --> 00:14:05.960
I mean I don't plan to retire
anytime soon. I'll probably be working

214
00:14:07.000 --> 00:14:09.879
until the day I die, right, I really the crazy thing is I

215
00:14:09.879 --> 00:14:13.759
actually really do enjoy what I do. But being an entrepreneur is a great

216
00:14:13.840 --> 00:14:18.120
quote. It's been attributed to Ray
Bradbury, and Ray Bradbury, the science

217
00:14:18.120 --> 00:14:24.320
fiction writer, supposedly once said that
being an entrepreneur is like jumping off a

218
00:14:24.360 --> 00:14:28.639
cliff and building your wings on the
way down. I mean, it's just

219
00:14:30.000 --> 00:14:33.320
it's mind numbingly scary. You don't
know what the hell you're doing. You're

220
00:14:33.360 --> 00:14:37.480
flying off a cliff and you're building
your wings as you're plunging. But I'll

221
00:14:37.519 --> 00:14:41.159
tell you if you talk to most
business owners and you know how this is,

222
00:14:41.679 --> 00:14:43.559
that's what we do every day.
I mean half the stuff that we

223
00:14:43.600 --> 00:14:46.399
get done. I mean people will
ask if they're like you launch this,

224
00:14:46.480 --> 00:14:50.200
and you launch this, They're like, how the hell did you do that?

225
00:14:50.240 --> 00:14:52.080
I'm like, well either. I
mean I had a lot of blind

226
00:14:52.159 --> 00:14:54.559
faith, you know, I had
a lot of guts, a lot of

227
00:14:54.600 --> 00:14:58.080
hoodspa. But you know, some
of it was like, well, you

228
00:14:58.120 --> 00:15:01.000
know what, no one else is
done, and I think I might as

229
00:15:01.000 --> 00:15:05.000
well try and have I failed?
Good Lord, I mean, Cameron,

230
00:15:05.039 --> 00:15:09.279
I mean I failed so many times. I have fallen in my face and

231
00:15:09.360 --> 00:15:13.279
made the dumbest mistakes events that turned
out bad. I was right, you

232
00:15:13.279 --> 00:15:16.000
know. I've had a couple of
book ideas you know, that I got

233
00:15:16.039 --> 00:15:20.480
into when I was writing them,
and then halfway through I'm like this is

234
00:15:20.480 --> 00:15:22.399
really sup and boring. I'm like, okay, I'm shelving this. I'm

235
00:15:22.399 --> 00:15:26.159
not going to do this, you
know, and people would be like,

236
00:15:26.200 --> 00:15:28.639
oh, you're a total failure.
Now, if you talk to most successful

237
00:15:28.720 --> 00:15:33.440
people, most successful people that are
honest will tell you they've all failed.

238
00:15:35.039 --> 00:15:37.200
You know, they've all failed,
They've gone, they've pivoted, you know,

239
00:15:37.200 --> 00:15:41.919
they pivot, they've learned from their
failures. Okay, But I'll tell

240
00:15:41.960 --> 00:15:43.919
you, though, if you're going
to invest in the company, look at

241
00:15:43.960 --> 00:15:48.440
the sea level management. You'll look
at those people and look at what they've

242
00:15:48.480 --> 00:15:52.000
done before. And the people that
have failed before. Let them make the

243
00:15:52.080 --> 00:15:54.360
mistakes on another company, not on
the company that you're investing, right,

244
00:15:54.879 --> 00:15:58.200
you know, now, we don't
I don't talk to Patience about failure.

245
00:15:58.200 --> 00:16:00.639
I mean that would stake And I
said, yeah, you know, I

246
00:16:00.679 --> 00:16:03.120
get a ton of complication. But
you know, man, I'm really good.

247
00:16:03.200 --> 00:16:07.120
Now you don't That's not what you
want to hear your surgeons say.

248
00:16:07.440 --> 00:16:11.960
But what I do say, though, is I'm constantly learning and I'm constantly

249
00:16:12.039 --> 00:16:17.360
debriefing when I do anything, whether
it's you know, it's a it's an

250
00:16:17.360 --> 00:16:19.360
event, it's a you know,
it's a new part of the business,

251
00:16:19.440 --> 00:16:25.000
what have you. I'm constantly asking
for feedback. I'm constantly asking for feedback

252
00:16:25.000 --> 00:16:30.519
for my staff, from from my
patients, my clients, because it's really

253
00:16:30.559 --> 00:16:36.759
really important. There's a there's an
old proverb that goes, there's a reason

254
00:16:37.399 --> 00:16:41.519
why you have two years in one
mouth, because essentially you should be listening

255
00:16:41.559 --> 00:16:45.759
twice as much as you're talking.
So I do listen a lot. I

256
00:16:45.879 --> 00:16:48.399
read a lot. I'm a voracious
reader. I could probably even read a

257
00:16:48.440 --> 00:16:52.720
little bit more. But I think
it's it's very, very important to immerse

258
00:16:52.799 --> 00:16:56.720
yourself into business. And the more
you're immersed and the more educated you are

259
00:16:56.759 --> 00:17:00.639
about what you do, the more
fun it is and patience. Patients will

260
00:17:00.679 --> 00:17:03.360
see that, your clients will see
that. I mean, if you really

261
00:17:03.360 --> 00:17:06.960
hate what you're doing. It's all
over your face. I mean it's people

262
00:17:06.960 --> 00:17:08.039
will look at you, go,
God, you're you look miserable. You

263
00:17:08.039 --> 00:17:11.519
don't even want to be here,
do you. Whereas people coming in they're

264
00:17:11.559 --> 00:17:14.680
like, all right, all right, doctor, you do this, you

265
00:17:14.720 --> 00:17:17.200
do this, do this. They're
like, they're like, how in the

266
00:17:17.240 --> 00:17:18.599
world you find the time. I'm
like, well, I make the time.

267
00:17:19.039 --> 00:17:23.279
I make the time. So that's
that's my long my long story short

268
00:17:23.279 --> 00:17:30.160
about the business and being a physician
entrepreneur. No, I love it,

269
00:17:30.240 --> 00:17:33.839
well said. I mean when I
just I mean I sit back and just

270
00:17:33.880 --> 00:17:37.240
listen right based on what you were
just talking about, and I like your

271
00:17:37.279 --> 00:17:41.440
point. You know, we have
two ears in one mouth. I can

272
00:17:41.559 --> 00:17:44.440
learn so much from you. I
mean, we need to spend more time

273
00:17:44.480 --> 00:17:49.640
together. But it's interesting when I
hear you talk, I hear more about

274
00:17:51.359 --> 00:17:59.000
entrepreneurship, business. I read a
lot. I'm excited about my failures because

275
00:17:59.000 --> 00:18:02.359
I know what you know, know
how to not do that in the future

276
00:18:02.880 --> 00:18:04.960
and really have the mindset to say, hey, look like you know,

277
00:18:06.119 --> 00:18:07.839
did I have I made mistakes?
If I screwed up, for sure,

278
00:18:08.039 --> 00:18:14.720
And it comes down to saying you
have to do that in order to know

279
00:18:14.839 --> 00:18:18.359
like where you're going, right,
you have to jump over those hurdles and

280
00:18:18.440 --> 00:18:21.200
you have to fall on your face
because if you don't, and if you

281
00:18:21.240 --> 00:18:26.079
don't have really the desire or the
ability, or you just don't believe in

282
00:18:26.119 --> 00:18:27.519
yourself to do that, you're never
going to find out right. And so

283
00:18:27.960 --> 00:18:32.880
as I look at you know,
your business, your practice, everything that

284
00:18:32.920 --> 00:18:34.839
you've done, it all starts,
you know, out with saying, hey,

285
00:18:34.880 --> 00:18:37.000
you know what, this is what
I'm gonna do. I have the

286
00:18:37.000 --> 00:18:41.000
confidence to do it. I may, you know, drive blind, but

287
00:18:41.079 --> 00:18:44.200
I'm going to figure it out.
And it comes down to taking action.

288
00:18:44.279 --> 00:18:48.000
And I think there's people in this
world, specially right now, that they

289
00:18:48.000 --> 00:18:52.799
are just they think too much versus
just getting to work right. Getting to

290
00:18:52.880 --> 00:18:56.440
work, take action, make the
phone calls, send the emails, go

291
00:18:56.480 --> 00:19:02.440
to the networking events like connect with
people, and fall on your face right

292
00:19:02.480 --> 00:19:06.680
and fail because right past those failures, the people that don't give up and

293
00:19:06.759 --> 00:19:11.079
have the discipline, just like you, continue to find success right, and

294
00:19:11.240 --> 00:19:18.440
success finds people like that continuously push
the envelope and push the needle to say,

295
00:19:18.480 --> 00:19:21.160
hey, like I'm gonna go do
it right? You you wrote a

296
00:19:21.160 --> 00:19:26.240
book. You couldn't find anything that
was business for medicine, and you like

297
00:19:26.279 --> 00:19:29.599
went and quote and then you're in
class and the and the professor quotes you.

298
00:19:29.720 --> 00:19:33.759
That is so good, by the
way, UM, I love that.

299
00:19:33.799 --> 00:19:37.480
But then like another point that I
want to I want to talk about,

300
00:19:37.559 --> 00:19:41.079
so you know, two thousand and
one is when you open your practice,

301
00:19:41.240 --> 00:19:45.759
right, And when we're recorded this
again, you guys like we're you

302
00:19:45.799 --> 00:19:48.200
know, we're in two thousand and
twenty three, right, And so obviously

303
00:19:48.240 --> 00:19:51.960
he's had the practice for a long
time. I think there's a lot of

304
00:19:51.960 --> 00:19:56.799
medical aesthetics practices that have opened up
very recently. We've seen this massive you

305
00:19:56.839 --> 00:20:00.440
know, um expansion in the marketplace
over the pas last few years. But

306
00:20:00.960 --> 00:20:06.400
let's talk about a business that's been
in place for for longevity, has success.

307
00:20:06.759 --> 00:20:11.279
Have probably had great years, not
great years, fantastic years maybe you

308
00:20:11.319 --> 00:20:14.519
know, just horrible years, right, but continuing to push. But one

309
00:20:14.519 --> 00:20:18.960
thing I want to talk about is
you have you have continued to obviously stay

310
00:20:19.039 --> 00:20:25.519
motivated and enjoy what you what you
do, but attach yourself to the existing

311
00:20:25.960 --> 00:20:30.079
And what I mean by that is
you have the practice and then you found

312
00:20:30.160 --> 00:20:36.200
other ways withinside the business, on
ways to inspire people, on ways to

313
00:20:36.279 --> 00:20:40.640
generate revenue, and in ways to
help others, like grow their practice or

314
00:20:40.680 --> 00:20:44.400
grow whether even where they're at within
from a business standpoint or entrepreneurial standpoint.

315
00:20:45.039 --> 00:20:48.000
Right. So, like you made
a comment about the Amazon. You know

316
00:20:48.160 --> 00:20:51.960
when when Bezo started out, he
was going to do a bookstore for his

317
00:20:52.000 --> 00:20:55.119
wife had to sell books online.
Now look at it, like the majority

318
00:20:55.119 --> 00:20:57.680
of their revenue is through Amazon Web
services, right, Like they're an IT

319
00:20:59.000 --> 00:21:03.000
company. Um, but you've you've
done a great job of that. So

320
00:21:03.000 --> 00:21:07.960
so you you've opened up let's say
you have chorrosthetics training institute. That's a

321
00:21:08.000 --> 00:21:15.480
consulting uh gig that you have right
for that specific vertical. But what inspired

322
00:21:15.519 --> 00:21:18.240
that was the all the going all
the way back to age four. I

323
00:21:18.279 --> 00:21:22.279
want to be a doctor, and
then you became one, and then you

324
00:21:22.319 --> 00:21:23.400
have a practice and then you're like, you know what, I want to

325
00:21:23.400 --> 00:21:27.079
help others do this, Right,
So, so talk to me about that,

326
00:21:27.119 --> 00:21:32.400
because when you continuously attach yourself to
be existing, you find new ways

327
00:21:32.440 --> 00:21:36.880
of in areas of opportunity that are
in the practice to grow streams of revenue

328
00:21:36.960 --> 00:21:40.799
and in service others. Right,
Yeah, I love. The thing is,

329
00:21:40.839 --> 00:21:45.359
I'm a perpetual reader, but I'm
also a perpetual Educatorum, I love

330
00:21:45.519 --> 00:21:48.000
being on the podium. Uman you
kind of see it here. I mean,

331
00:21:48.119 --> 00:21:52.400
you know, you can't usually can't
give me to shut up, get

332
00:21:52.400 --> 00:21:53.920
a little bit of the gift of
gab, so to speak as my initials.

333
00:21:55.480 --> 00:21:59.240
But I really enjoy when I'm teaching
someone and that light bulb goes off

334
00:21:59.359 --> 00:22:03.680
and you can see that would Oprah
caause them the aha moment you see that

335
00:22:03.720 --> 00:22:07.160
sparkling or either like they're like,
oh my god, that's how you do

336
00:22:07.200 --> 00:22:10.400
it. So I love doing it. And the other thing is well too.

337
00:22:10.440 --> 00:22:12.799
When you're an educator, you can't
be a bullshitter, you know,

338
00:22:14.279 --> 00:22:17.680
when you're up on you when you're
up teaching people, I mean they're gonna

339
00:22:17.680 --> 00:22:19.799
It's kind of like when you're with
kids. Okay, children always ask,

340
00:22:19.880 --> 00:22:23.559
you know, the craziest questions,
but they'll call you on the nonsense.

341
00:22:23.599 --> 00:22:26.599
I mean, if you just say, well, you know, why is

342
00:22:26.599 --> 00:22:27.920
this guy blue? All of it's
because it's always been that way. No,

343
00:22:29.119 --> 00:22:30.680
why is it really blue? I
mean, tell me why it's blue?

344
00:22:32.359 --> 00:22:34.240
You know. So you really have
to know your stuff. And so

345
00:22:34.519 --> 00:22:38.960
becoming an educator or being an educator
makes me better at what I do,

346
00:22:40.039 --> 00:22:44.279
and it also creates credibility as well
too. But it pushes me to always

347
00:22:44.359 --> 00:22:49.039
stay on the cutting edge of what
I do and always keep everything fresh.

348
00:22:49.119 --> 00:22:52.799
And I think part of it as
well too, is, you know,

349
00:22:52.839 --> 00:22:57.359
I'm a passionate learner of a passionate
I think. I don't mean this to

350
00:22:57.440 --> 00:23:00.079
sound arrogantor anything like that, but
um, you know, I've got the

351
00:23:00.240 --> 00:23:03.720
I've got the creative mindset. People
will talk about, you know, creators,

352
00:23:03.799 --> 00:23:07.240
executors and so forth, But I
not only create, but I also

353
00:23:07.279 --> 00:23:11.279
too, I make sure I execute
because there's a lot of dreamers out there

354
00:23:11.279 --> 00:23:12.839
to say, you know, this
is what I'm gonna do someday. You

355
00:23:12.880 --> 00:23:18.000
know, I'm as crazy as going
through a college. I was actually an

356
00:23:18.039 --> 00:23:22.039
English major. I was a literature
major in emphasis of writing, so essentially

357
00:23:22.039 --> 00:23:23.200
an English major, you know.
So I could have said, well,

358
00:23:23.200 --> 00:23:26.519
I'm gonna I'm gonna write the great
American novel. Well I didn't write.

359
00:23:26.599 --> 00:23:30.519
I haven't written that yet. That's
I mean, that'll you know someday,

360
00:23:30.559 --> 00:23:33.880
so stay tun But being able to
publish my first book, I mean,

361
00:23:33.920 --> 00:23:37.839
I was like that was such a
great thing for me. I mean because

362
00:23:37.960 --> 00:23:41.000
now I still get people I uh, you know, for all over the

363
00:23:41.039 --> 00:23:45.039
world saying I read your book and
that was so good. You know,

364
00:23:45.079 --> 00:23:48.000
it really changed me. I had
a great, great, a little story

365
00:23:48.079 --> 00:23:55.319
here. There was a dermatology conference, um I forgot, which I think

366
00:23:55.319 --> 00:23:57.480
it was like eighty year or something
like that, a couple of years ago

367
00:23:57.559 --> 00:24:02.920
here in Denver, Colorado. So
right before it I got I got this

368
00:24:03.039 --> 00:24:07.119
email from a Chinese dermatologist is saying, you don't have any idea who I

369
00:24:07.160 --> 00:24:10.440
am. You know, I'm doctor
so and so. I you know,

370
00:24:10.480 --> 00:24:14.640
I practice I think in Beijing.
But I read your book. He's like,

371
00:24:14.680 --> 00:24:17.839
I read your book and I would
be so honored. Could you sign

372
00:24:17.920 --> 00:24:21.359
your book for me? I'm like, are you kidding me? I'm like,

373
00:24:21.440 --> 00:24:25.240
you read my book. I'm like, hell yeah. So I dragged

374
00:24:25.279 --> 00:24:29.160
myself down to the conference, you
know, got through, met this guy

375
00:24:29.319 --> 00:24:33.160
signed the book. I mean,
it was the most exhilarating moment, and

376
00:24:33.160 --> 00:24:37.559
it was so cool because his comment
was, I actually did a bunch of

377
00:24:37.559 --> 00:24:41.559
the things in the book that you
recommended, and it's really transformed how I

378
00:24:41.599 --> 00:24:45.759
do my practice. And I'm like, wow, that's really really neat to

379
00:24:45.960 --> 00:24:48.920
know that you've it's all about legacy. Let's just say that it's all about

380
00:24:48.000 --> 00:24:52.759
legacy if you know that you can
create a change, you know, if

381
00:24:52.759 --> 00:24:56.799
you can affect change in a very
positive way. You know, people always

382
00:24:56.799 --> 00:25:00.839
talk about leave the world better than
it was for you know, all that

383
00:25:00.920 --> 00:25:03.720
kind of nonsense whatever, But I
mean it really is true. I mean,

384
00:25:03.920 --> 00:25:07.000
I don't want to just be here
sucking at boxygen. Okay, when

385
00:25:07.039 --> 00:25:11.240
I pass, I want people to
say, you know what, he actually

386
00:25:11.319 --> 00:25:14.559
left a mark. I mean,
he left an indelible mark that you know

387
00:25:14.599 --> 00:25:18.119
that the world is a little bit
different, you know, and we all

388
00:25:18.160 --> 00:25:22.559
have that opportunity. And whatever way
you do it, I mean it's you

389
00:25:22.640 --> 00:25:26.680
know, people do it in all
different ways, shapes and form and so

390
00:25:26.759 --> 00:25:30.799
forth. From mine, it's really
education. And I'm so proud when I

391
00:25:30.880 --> 00:25:33.119
when I run the training Institute,
it's the we call it Katie course.

392
00:25:33.160 --> 00:25:37.400
That's training Stude. So we run
Katie and you know, we have always

393
00:25:37.519 --> 00:25:40.759
newbies are coming through, you know, when it's we're teaching and all of

394
00:25:40.799 --> 00:25:42.200
a sudden, you know, you
see the lightbulb go off and they're like,

395
00:25:42.279 --> 00:25:45.880
oh my god, that's what it
is. I mean, it's really

396
00:25:45.920 --> 00:25:48.839
really neat, you know, and
here're hearing other people. I mean,

397
00:25:48.079 --> 00:25:53.839
we've grown this institute just literally organically, just word of mouth. I mean,

398
00:25:53.880 --> 00:25:56.880
and now we're we're a national name, which is really really it's a

399
00:25:56.920 --> 00:26:00.920
lot of fun. So I think
all those things you got to keep life

400
00:26:00.920 --> 00:26:04.720
fresh, You got to find a
passion because you know, ultimately, that's

401
00:26:04.720 --> 00:26:07.799
why I don't really want to retire. I see a lot of people retire.

402
00:26:07.839 --> 00:26:11.279
They you know, they I play
golf, not very well. I

403
00:26:11.319 --> 00:26:15.400
don't know if you'd call it playing
golf. It's hitting balls around and in

404
00:26:15.519 --> 00:26:18.640
various areas. That's my golf.
But I don't want to do that every

405
00:26:18.720 --> 00:26:22.200
day. You know. I want
to do a lot of things in life,

406
00:26:22.240 --> 00:26:25.759
and this is one of the one
of the many. But for me,

407
00:26:25.839 --> 00:26:30.440
it's always keeping life fresh, always
keeping life fresh, always doing something

408
00:26:30.480 --> 00:26:34.160
different, um, you know,
exploring, learning new things. Um you

409
00:26:34.160 --> 00:26:37.440
know, I've got I've got one
of my things on the bucket list.

410
00:26:37.039 --> 00:26:41.079
Two things. Actually is I'm gonna
when I when I do start slowing down,

411
00:26:41.680 --> 00:26:44.880
I want to travel. I do
a lot of photography, so I

412
00:26:44.960 --> 00:26:48.440
want to travel with National Geographic all
over the world and like really remote places.

413
00:26:48.519 --> 00:26:52.000
You know, I wanted to be
like sleeping on the ground and you

414
00:26:52.000 --> 00:26:55.640
know in some some village and in
Africa, you know, hanging out with

415
00:26:55.680 --> 00:26:59.839
a mosside tribe and ken you're doing
something just crazy whacky. I mean,

416
00:27:00.039 --> 00:27:03.079
I mean that's the kind of thing
that really are kind of gets me up

417
00:27:03.119 --> 00:27:07.119
in the morning. The second thing
two is I'm with my lovely fiance,

418
00:27:07.240 --> 00:27:11.240
not because of obviously my charming good
looks, which I don't have, but

419
00:27:11.359 --> 00:27:14.640
it's because I can. I can
cook, so that's how I stole her

420
00:27:14.720 --> 00:27:15.880
heart. So I'm gonna The other
thing I'm gonna do too is I want

421
00:27:15.880 --> 00:27:21.640
to do a boot camp at the
Court on Blue in Paris. That's top

422
00:27:21.680 --> 00:27:25.200
of my dream list. So I'm
going to learn how to make those sauces

423
00:27:25.200 --> 00:27:29.240
and yelled at by the French people, and hopefully make some good stuff at

424
00:27:29.279 --> 00:27:38.160
home. Thank you for listening to
Medical Millionaire. I wanted to take just

425
00:27:38.200 --> 00:27:42.960
a few short moments and tell you
all about Growth ninety nine University. Naturally,

426
00:27:44.000 --> 00:27:47.519
if you're listening to Medical Millionaire,
the success of your med spot is

427
00:27:47.559 --> 00:27:51.680
extremely important to you, and as
it should be. And if you're listening

428
00:27:51.680 --> 00:27:55.759
to Medical Millionaire, you are obviously
looking for the best most effective ways to

429
00:27:55.799 --> 00:28:00.519
take your medspot to the next level
in both profit and customer success. Enter

430
00:28:00.720 --> 00:28:07.640
Growth ninety nine University. Ranging from
online education courses all the way to the

431
00:28:07.680 --> 00:28:11.759
full suite of marketing and web services. Growth ninety nine has your MEDSPA covered.

432
00:28:12.519 --> 00:28:15.799
No matter the challenges that you're facing, we are ready and able to

433
00:28:15.839 --> 00:28:22.079
help you achieve your next level in
business, profit and freedom. To inquire

434
00:28:22.119 --> 00:28:26.880
about all of our support services and
products, please visit Growth ninety nine dot

435
00:28:26.880 --> 00:28:30.720
com and while you're there, click
the university link and check out the companion

436
00:28:30.720 --> 00:28:37.640
course to this very podcast. Back
to the show. That's awesome, man,

437
00:28:38.519 --> 00:28:41.640
I love it, Like, um, you're an inspiration dude, and

438
00:28:42.039 --> 00:28:47.039
and you know, I think that
you know, there's there's I mean,

439
00:28:47.079 --> 00:28:49.079
you said it, well, there's
there's so many things that that we can

440
00:28:49.119 --> 00:28:53.359
do while we're on this this planet
and why we're you know, why we're

441
00:28:53.440 --> 00:28:57.200
here, and and like you know, we're not just here to suck oxygen,

442
00:28:57.440 --> 00:29:00.839
right we I mean, and I
think most of the world, you

443
00:29:00.880 --> 00:29:07.720
know, unfortunately does that, right, But really every one of us has

444
00:29:07.759 --> 00:29:11.799
a gift and if that gift is
really not pushed out in the universe.

445
00:29:11.839 --> 00:29:18.000
Step to help service others and whatever
that may be. If it's writing a

446
00:29:18.039 --> 00:29:21.720
book, if it's practicing medicine,
you know, if it's helping grow businesses,

447
00:29:21.759 --> 00:29:26.079
if it's somebody that gets anything out
of this this specific episode today,

448
00:29:26.200 --> 00:29:30.079
right, just being through inspired by
somebody that's done so much, like you

449
00:29:30.160 --> 00:29:33.839
have to you have to serve others. And you know when you when you

450
00:29:33.880 --> 00:29:41.839
realize like serving others actually brings fulfillment
because you're changing things and you're helping somebody

451
00:29:41.880 --> 00:29:45.519
get past wherever they're at in their
their practice, their business, whatever it

452
00:29:45.680 --> 00:29:49.119
is, Like you're leaving an impact. And I agree with you one hundred

453
00:29:49.160 --> 00:29:55.440
percent, Like legacy is extremely important. I think that that spreads outside of

454
00:29:55.440 --> 00:30:00.039
the family um really just through like
if it's the industry you service or whichever.

455
00:30:00.200 --> 00:30:04.039
So I agree with you. So
that's really quick when it comes to

456
00:30:04.160 --> 00:30:11.079
the when it comes to CORE,
right, if I was like, who's

457
00:30:11.119 --> 00:30:15.680
the ideal person that should go through
Core? Is this is this somebody that

458
00:30:15.160 --> 00:30:18.279
is thinking about getting into the industry
or is it somebody like talk to us

459
00:30:18.279 --> 00:30:22.359
about that. I'm curious to learn
more about. I know the audiences.

460
00:30:22.039 --> 00:30:25.920
Yeah. So CORE, Um,
we I do a lot of like double

461
00:30:26.079 --> 00:30:29.880
entendres and all these kind of fun
fun players on course. So CORE stands

462
00:30:29.960 --> 00:30:34.640
for conscious subjective, real world education. Um, so that's how it started.

463
00:30:34.720 --> 00:30:38.759
That's that's core. CORE also started
off. It was a spin on

464
00:30:41.200 --> 00:30:45.440
the CORE four. You know,
essentially a dermatology, facial plastics, plastics

465
00:30:45.480 --> 00:30:49.519
and oculoplastics, you know, people
kind of with within the esthetic realm.

466
00:30:49.920 --> 00:30:56.039
But really what it's become is it's
it's the core knowledge that you need to

467
00:30:56.079 --> 00:31:00.000
succeed. Okay, the core I'm
gonna have to use that one. Um,

468
00:31:00.079 --> 00:31:03.519
it's a more information that you need. I mean, we we distill

469
00:31:03.559 --> 00:31:07.440
out all the essential stuff, the
essence so to speak, of what you

470
00:31:07.480 --> 00:31:11.599
need to get started within the field. That's our level one. But what

471
00:31:11.640 --> 00:31:15.039
we've done now is we've actually created
this diagram, the zend diagram. You

472
00:31:15.039 --> 00:31:18.720
know, the Zen diagram when you
have you have a circle over here,

473
00:31:18.799 --> 00:31:22.119
you have a circle over here.
You know, there's there's a there's overlap.

474
00:31:22.880 --> 00:31:26.000
So the other circle that we just
recently created was for the more mature

475
00:31:26.119 --> 00:31:30.319
business. Oller. You know,
so you've got the you have the injector

476
00:31:30.359 --> 00:31:32.839
over here, you have a Level
one where they're just getting into it.

477
00:31:33.759 --> 00:31:37.480
Many of these people are the typical, Uh it's a er nurse. She's

478
00:31:37.480 --> 00:31:41.400
been doing it for a while,
she's totally burned out. She's got a

479
00:31:41.400 --> 00:31:45.279
couple of kids. She wants some
more time with them and not come home

480
00:31:45.359 --> 00:31:48.519
angry every night because she's so exhausted. She wants a new lifestyle. She

481
00:31:48.519 --> 00:31:52.599
wants to be able to control our
lifestyle, and we're able to give that

482
00:31:52.640 --> 00:31:55.960
to her, were able to teach
her how to actually execute, how to

483
00:31:56.160 --> 00:31:59.759
enter into the esthetic marketplace, so
to speak, you know, and all

484
00:31:59.759 --> 00:32:04.480
those things. We also have Level
twos are Level twos are for the people

485
00:32:04.480 --> 00:32:07.559
that have taken the level ones obviously
and now they want to learn a little

486
00:32:07.559 --> 00:32:12.759
bit more. We have a very
highly successful lip course. We've got another

487
00:32:12.799 --> 00:32:17.119
one around the eyes. Its periordal
rejuvenation more advanced. We have a condaver

488
00:32:17.279 --> 00:32:22.279
course that's coming up actually a couple
of weeks. I mean, there's so

489
00:32:22.359 --> 00:32:24.720
much excitement around it. But the
new circle we're building out is for the

490
00:32:24.880 --> 00:32:30.720
entrepreneurs. That's concise, objective,
real world entrepreneurship, you know. So

491
00:32:30.799 --> 00:32:37.880
that's another core aspect of core.
So we're looking at people that essentially want

492
00:32:37.880 --> 00:32:40.319
to take your businesses to the next
level. They want to know what are

493
00:32:40.319 --> 00:32:45.440
the blind spots? You know?
The problem is what we don't Well,

494
00:32:45.680 --> 00:32:50.039
it's not what you know. Often
it's not knowing what you don't know.

495
00:32:50.519 --> 00:32:52.039
You know. So in other words, there's a lot of blind spots.

496
00:32:52.079 --> 00:32:55.279
And that was something I learned from
business school, is you know, what

497
00:32:55.400 --> 00:33:00.640
are the main blind spots because a
lot of times we're doing things that are

498
00:33:00.680 --> 00:33:04.880
actually impediments to success, you know, but we don't we don't understand what

499
00:33:05.000 --> 00:33:07.559
those are because our ego says,
well, you know, you run a

500
00:33:07.599 --> 00:33:10.680
release successful business, or you're you're
making all this money and so forth,

501
00:33:10.880 --> 00:33:15.640
so therefore you must be doing everything
right. Yeah. The most the most

502
00:33:15.680 --> 00:33:21.240
intelligent people are the ones that are
inward looking. Okay, the most intelligent

503
00:33:21.240 --> 00:33:24.480
people and the most forward thinking ones
are the ones that are always challenging themselves

504
00:33:24.960 --> 00:33:28.799
and they don't accept the fact.
Well, you know, people tell me

505
00:33:28.839 --> 00:33:30.759
I'm successful all the time. Well, so what what does that? I

506
00:33:30.799 --> 00:33:35.119
mean? What does that mean?
I also keep in mind too, um

507
00:33:35.640 --> 00:33:37.599
I'll say something. This is on
a little different note. I watched a

508
00:33:37.680 --> 00:33:42.480
wonderful specially of the night on Arnold
Schwartzeyer. Okay, everyone always thinks,

509
00:33:42.519 --> 00:33:49.400
you know, a b bach um
Austrian guy. Arnold couldn't be farther from

510
00:33:49.400 --> 00:33:51.559
that. I mean, you know, if you haven't watched, I don't

511
00:33:51.559 --> 00:33:53.279
have it. I don't get any
royalties from this. But it was a

512
00:33:53.359 --> 00:33:57.920
brilliant look at his life, you
know. And one thing that really resonated

513
00:33:57.960 --> 00:34:02.240
with me is he he was talking
about how he was honored he received an

514
00:34:02.240 --> 00:34:05.559
a war I mean, I can't
remember what the award was for, but

515
00:34:06.000 --> 00:34:08.360
you know they talked about, well, Arnold, I mean, you're a

516
00:34:08.400 --> 00:34:12.320
self made man. You're a self
made man. Amazing. I mean,

517
00:34:12.320 --> 00:34:15.880
you're a self made man. And
he said, that's his bullshit. You

518
00:34:15.960 --> 00:34:17.559
know, he said, I am
not a self bade man. He goes,

519
00:34:19.119 --> 00:34:22.159
I didn't make myself he goes,
He goes, I am where I

520
00:34:22.199 --> 00:34:25.679
am now because if everyone around me, you know, I got a leg

521
00:34:25.760 --> 00:34:29.800
up. And that's one thing that
I always try to teach people is I'm

522
00:34:29.920 --> 00:34:34.360
very much into strategic alliances, and
I'm very much into, you know,

523
00:34:34.519 --> 00:34:37.199
figuring out how you can create these
alliances and how you can create win win

524
00:34:37.320 --> 00:34:43.199
scenarios. And I've worked with the
industry very closely over the years, you

525
00:34:43.239 --> 00:34:45.559
know. And I'll tell you right
now, I'm not where I am right

526
00:34:45.599 --> 00:34:50.119
now alone. I am not where
I am right now alone. I am

527
00:34:50.239 --> 00:34:54.199
right now where I am because I
had quoting the Beatles with a little help

528
00:34:54.239 --> 00:34:58.480
from my friends. Okay, I
mean it's I mean, that was that's

529
00:34:58.519 --> 00:35:00.719
the smartest saying. I mean,
you know, none of us are successful

530
00:35:01.079 --> 00:35:05.639
on our own we started, but
you know, a lot of people gave

531
00:35:05.719 --> 00:35:07.760
me the leg up. And I
was, I was talking to one of

532
00:35:07.760 --> 00:35:13.199
our potential hires in the day.
She's she's doing our fellowship and I said,

533
00:35:13.280 --> 00:35:15.880
you know, I said, one
important thing to remember is on your

534
00:35:15.880 --> 00:35:20.559
way up, grab a few people
with you and bring them up with you.

535
00:35:20.760 --> 00:35:23.039
Okay, always do that. You
know. I'm always looking for new

536
00:35:23.079 --> 00:35:27.880
and emerging talent, and I'm trying
to make them successful because you know what,

537
00:35:28.719 --> 00:35:30.280
most of them never forget that you
gave them a chance. And I

538
00:35:30.360 --> 00:35:34.760
never forget the chance, you know, the chances that everybody else gave me

539
00:35:34.800 --> 00:35:37.920
as well too, And I try
to pay that forward. But it's really

540
00:35:37.920 --> 00:35:40.679
really cool because on the way up, what are you doing. You're building

541
00:35:40.679 --> 00:35:45.400
your alliances. If you build bring
people up there. I mean, there's

542
00:35:45.440 --> 00:35:49.440
a lot of people that get up
by stepping on people's backs. Those are

543
00:35:49.480 --> 00:35:52.599
the climbers. Thomas Rolf Bonfire of
the Vanities, great book. He talked

544
00:35:52.599 --> 00:35:58.199
about the social climbers, you know, discussing little rats that basically or just

545
00:35:58.639 --> 00:36:00.960
use social affairs, you know,
to mindlessly get to us a place in

546
00:36:01.039 --> 00:36:06.960
society. Don't be the social climber, okay, be someone that actually elevates

547
00:36:06.960 --> 00:36:09.519
those around him, because otherwise is
pretty lonely at the top if you're all

548
00:36:09.519 --> 00:36:15.159
there along, you know, so
create those alliances and at the at the

549
00:36:15.159 --> 00:36:16.480
base of it as well too,
how fun with it as well? You

550
00:36:16.519 --> 00:36:21.000
can tell I'm very very passionate about
what I do. I mean, you

551
00:36:21.039 --> 00:36:23.280
know, I'm constantly challenged myself.
The other thing I would say as well

552
00:36:23.320 --> 00:36:28.400
too, when you're in business,
don't take yourself so seriously. A lot

553
00:36:28.440 --> 00:36:30.079
of people will you know, see
these I mean, I've got all these

554
00:36:30.079 --> 00:36:34.119
fancy titles. You know, I'm
at one of my business is I'm a

555
00:36:34.159 --> 00:36:37.519
CEO, I'm a president, blah
blah blah blah blah. Yeah, who

556
00:36:37.559 --> 00:36:39.400
cares? Seriously, I mean,
who cares At the end of the day,

557
00:36:39.840 --> 00:36:44.320
I'm just some crazy skinny white dude
that you know, made some made

558
00:36:44.400 --> 00:36:49.519
more positive decisions and negative decisions.
Got to a place there. You know,

559
00:36:49.800 --> 00:36:52.199
he's pretty happy. But I'll tell
you what I mean, I've learned

560
00:36:52.239 --> 00:36:57.440
a lot from others. Learn a
lot from others. Yeah, well said,

561
00:36:57.639 --> 00:37:00.440
I mean, dude, I I
love talking to you and just in

562
00:37:00.559 --> 00:37:05.039
just hearing it, because that's what
I tell. You know, everybody at

563
00:37:05.039 --> 00:37:07.840
our company, you know, because
I'm the CEO of of of our company,

564
00:37:08.440 --> 00:37:12.719
and you know, like a lot
of people that work here, you

565
00:37:12.719 --> 00:37:15.920
know, they look at me is
the big dude in town. Um,

566
00:37:15.960 --> 00:37:21.079
and I'm like, whoever gave me
that funny CEO title? Like I just

567
00:37:21.639 --> 00:37:22.679
uh, you know, and and
hey, I guess you know, you

568
00:37:22.719 --> 00:37:24.559
have to have title, you have
to have leadership, you have to have

569
00:37:24.599 --> 00:37:28.440
you know, C level whatever.
I totally I totally get it. But

570
00:37:28.639 --> 00:37:31.239
end in a day like you know, not taking yourself so seriously and really

571
00:37:31.280 --> 00:37:36.559
being down to earth and and helping
your team and bringing them up. It's

572
00:37:36.639 --> 00:37:38.960
it's so important. Like you know, there are so many people in our

573
00:37:39.000 --> 00:37:45.800
business that you know started out just
not as a content writer, right,

574
00:37:45.880 --> 00:37:49.760
they just you know, and now
like they have moved up in management because

575
00:37:50.280 --> 00:37:52.519
you know, we've helped inspire these
people and say, hey, look what

576
00:37:52.559 --> 00:37:54.280
you're doing, Like you don't want
to write, you don't want to be

577
00:37:54.320 --> 00:37:59.599
content for forever? Like what do
you really want to do? Um?

578
00:37:59.639 --> 00:38:02.599
You know you need to have those
conversations with people because look, there's always

579
00:38:02.599 --> 00:38:06.800
an expiration date, you know,
like the people that you bring along with

580
00:38:06.840 --> 00:38:08.599
you, like your staff, like
they may not be there next year the

581
00:38:08.679 --> 00:38:13.000
year after. You may have all
these staff who knows And I hope like

582
00:38:13.159 --> 00:38:15.039
as people level up, and this
is a good point, like if you

583
00:38:15.119 --> 00:38:19.320
bring them with you and level them
up, one day, they're going to

584
00:38:19.400 --> 00:38:22.440
have their own practice, right like
hopefully that you know, people are going

585
00:38:22.480 --> 00:38:28.039
to have their own company. And
I want that, like we want that

586
00:38:28.199 --> 00:38:31.159
right because it makes you feel like, wow, I didn't just they didn't

587
00:38:31.159 --> 00:38:37.320
just work here and we exchange time
for money, like we actually inspired them

588
00:38:37.360 --> 00:38:42.199
to want to do this themselves and
be successful and just and root them on.

589
00:38:42.320 --> 00:38:45.760
So I appreciate you saying that because
that means a lot to me and

590
00:38:45.840 --> 00:38:50.840
I you know, other leaders like
need to run their businesses this way.

591
00:38:51.480 --> 00:38:53.719
You know, one thing I'm going
to add to that whenever we hire someone

592
00:38:54.239 --> 00:38:58.440
if you ask any of our any
of our team members. And I also

593
00:38:58.480 --> 00:39:00.119
call them team. Now, I
don't call them employees or anything like that.

594
00:39:00.159 --> 00:39:02.360
I mean, I think we're staff. Whatever I think. I think

595
00:39:02.400 --> 00:39:05.920
that's a little meeting. I call
them a team because it is. I

596
00:39:05.920 --> 00:39:07.880
mean, you know, we're we're
we're essentially a big team. What I

597
00:39:07.960 --> 00:39:10.079
tell them, though, is when
I hire him, I said, my

598
00:39:10.159 --> 00:39:15.559
goal is that you outgrow your role. My goals at your outgrow your role.

599
00:39:15.679 --> 00:39:16.840
You know, there's no glass ceiling
here. I mean, if you

600
00:39:16.880 --> 00:39:22.800
want to. And what's crazy is
my practice manager right now. She has

601
00:39:22.800 --> 00:39:25.679
been with me literally since the day
she started or since I'm sorry day I

602
00:39:25.719 --> 00:39:30.800
started twenty one years ago. She
was at the front desk, and now

603
00:39:30.800 --> 00:39:37.559
she's running she's running my practice.
Okay, my digital marketing director now has

604
00:39:37.559 --> 00:39:40.719
her own digital marketing company. Okay, so she's getting other clients. M

605
00:39:42.039 --> 00:39:46.519
My pa just went and got her
her doctorate, you know. And I

606
00:39:46.559 --> 00:39:52.960
was looking at going to entrepreneurship at
Stanford U s here my ma is getting

607
00:39:52.920 --> 00:39:57.159
she's going actually going to nursing school
right now. I mean it goes on

608
00:39:57.199 --> 00:39:59.639
and on and on. I mean, all these people I think I'm creating

609
00:39:59.679 --> 00:40:05.320
monster some way. But you know
it's it's really cool because I'd like to

610
00:40:05.360 --> 00:40:07.760
think that I inspired him, because
I don't want people to think small.

611
00:40:07.800 --> 00:40:10.719
I mean, I'm all about stretch
goals. You know, what are the

612
00:40:10.760 --> 00:40:15.920
things that you think you can accomplish, And tell me why you can't accomplish

613
00:40:15.920 --> 00:40:19.159
it, you know, because if
you think you can't do it, you're

614
00:40:19.159 --> 00:40:22.079
always right. You're always right.
If you tell your says you can't do

615
00:40:22.119 --> 00:40:24.000
it, yeah you can't, you
won't be able to do it. But

616
00:40:24.039 --> 00:40:28.840
if you say, you know what, hey, if you know, let

617
00:40:28.880 --> 00:40:30.000
me, I want to do this. And if you know, why not

618
00:40:30.159 --> 00:40:32.400
me? Why not me? I
mean, why can't I do this?

619
00:40:32.599 --> 00:40:36.400
I mean look at the Schwartzeneator's store. I mean he was up, you

620
00:40:36.440 --> 00:40:38.239
know, he was you know,
he came from Austria. You know he

621
00:40:38.360 --> 00:40:40.840
left you know when he was when
he was young, he wanted something a

622
00:40:40.840 --> 00:40:45.719
little different. And then you know, amazingly he he was what governor of

623
00:40:45.760 --> 00:40:50.440
California. I mean you know,
he could barely speak English when he came

624
00:40:50.480 --> 00:40:53.239
over here. I mean still has
a strong accent, but very very smart

625
00:40:53.360 --> 00:40:58.400
person. You know, So if
you think you can do something you might

626
00:40:58.440 --> 00:41:00.840
be able to do it. I
mean, there's the whole CEO thing.

627
00:41:00.840 --> 00:41:05.320
I used to be so intimidated when
I talk to CEOs. Now I realize

628
00:41:05.639 --> 00:41:07.920
they're just like all the rest of
us. I mean, they really are.

629
00:41:07.960 --> 00:41:09.880
This have a couple other you know, they have a little bit few

630
00:41:10.519 --> 00:41:13.920
a few more mouse to feeds,
so to speak. I mean a little

631
00:41:13.920 --> 00:41:16.239
bit more responsibility than some of their
people. But at the end of the

632
00:41:16.320 --> 00:41:19.880
day, I mean, this is
why I love working with the industry,

633
00:41:19.920 --> 00:41:22.760
for example, because I mean I
don't I don't really get awe struck by

634
00:41:22.760 --> 00:41:28.039
all the titles and so forth.
I just treat people like human beings,

635
00:41:28.480 --> 00:41:30.440
just human beings. They all have
basic needs. They don't want to be

636
00:41:30.519 --> 00:41:35.039
ripped off. They want to they
want strategic alliances that are that are musually

637
00:41:35.079 --> 00:41:38.039
beneficial. And when you look at
people like that in all their aspects of

638
00:41:38.039 --> 00:41:42.320
your life, I mean, it's
it's a it's a win win. It's

639
00:41:42.360 --> 00:41:45.000
always a win win. One thing
I learned to Kellogg as well too,

640
00:41:45.000 --> 00:41:49.599
the art of negotiation. If there's
anything left on the table, give it

641
00:41:49.599 --> 00:41:51.920
to the other person, you know. And I never thought about it because

642
00:41:51.920 --> 00:41:53.440
I was always like, well,
when I negotiate. I want to win,

643
00:41:53.519 --> 00:41:55.159
you know, I want to I
always want to get a little bit

644
00:41:55.199 --> 00:41:59.280
more. And they said, you
know what that is A that's that's a

645
00:41:59.440 --> 00:42:01.960
that's a that's a very short sighted, very myopic way to look at things.

646
00:42:02.440 --> 00:42:06.239
You know, if you've already gotten
what you need, give the rest

647
00:42:06.239 --> 00:42:08.639
of someone else. Because guess what. It's called a favor bang. You

648
00:42:08.679 --> 00:42:13.559
know, you stulf man deposits in
the favor bang down the road. You'd

649
00:42:13.559 --> 00:42:15.679
be surprised how many people come back
and say, we know what, doctor,

650
00:42:15.920 --> 00:42:17.880
I remember when you did this,
you know, when you took care

651
00:42:17.920 --> 00:42:21.079
of me. Well, guess what
might take care of you. I've got

652
00:42:21.119 --> 00:42:24.400
an opportunity right now. And it's
and that's and that's how how everything spins

653
00:42:24.400 --> 00:42:29.719
around. We don't got in this
bubble all alone. No, And that's

654
00:42:29.800 --> 00:42:31.360
right, I mean, that's that's
the giver's gain mentality, right, and

655
00:42:31.400 --> 00:42:36.559
so like as you continuously give and
as you continuously help others, like,

656
00:42:36.599 --> 00:42:39.920
it does come full circle, right, and as you expand that through helping

657
00:42:39.920 --> 00:42:45.239
as many people as you possibly can, you know, there's those alliances really

658
00:42:45.320 --> 00:42:46.840
really do take effect. And that's
that's again, that's what's going to give

659
00:42:46.880 --> 00:42:52.119
that that legacy and really put yourself
in a position to really you know,

660
00:42:52.239 --> 00:42:59.440
continuously grow and scale as a person
and continuously you know, getting comfortable being

661
00:42:59.480 --> 00:43:04.679
uncomfortab right if you will. So
quick question question for you, Um,

662
00:43:04.719 --> 00:43:07.000
what does a what does a morning, a Monday morning look like for you?

663
00:43:07.320 --> 00:43:10.519
Like or like what what time do
you wake up? Talk to us

664
00:43:10.519 --> 00:43:17.360
about like your daily regiment and um
meetings and stuff like that. So Monday

665
00:43:17.400 --> 00:43:22.599
morning, Um, I was up
at about five fifteen, UM to the

666
00:43:22.639 --> 00:43:25.440
gym at about five forty five.
I've got my butt handed to me about

667
00:43:25.480 --> 00:43:30.440
my wonderful trainer, I would say, a former UFC fighter, So who

668
00:43:30.480 --> 00:43:35.119
you can't really say no too,
so that you know, that's I always

669
00:43:35.159 --> 00:43:37.199
told people that's my that's my anti
depressor right there. I mean, I

670
00:43:37.199 --> 00:43:42.000
get all my I get all my
anxiety, my my aggression and so forth

671
00:43:42.000 --> 00:43:45.159
out you know, early, Um, come back and shower and then I'm

672
00:43:45.199 --> 00:43:50.000
back in the office. You're starting
around about it all right about eight in

673
00:43:50.000 --> 00:43:52.960
the morning or so. UM.
I try to essentially that's my free time

674
00:43:53.360 --> 00:43:57.599
that I don't want my staff bother
me unless it's I just you know,

675
00:43:57.880 --> 00:44:00.960
kind of kind of have a running
motto that you know, unless things are

676
00:44:01.000 --> 00:44:05.719
burning down, that I need to
really isolate just because I need that time

677
00:44:05.760 --> 00:44:08.239
for flow. So I go through
you know, I try to clean things

678
00:44:08.280 --> 00:44:13.320
up, prepare myself for the week, and you know that I organize meetings

679
00:44:13.400 --> 00:44:16.199
like this I had. I've already
had three zoom calls for the meeting,

680
00:44:16.599 --> 00:44:22.360
getting speakers lined up, and then
I do this until about noon. I've

681
00:44:22.400 --> 00:44:27.239
got to I've got a facial rejuvenation
procedure. I've got several patients. After

682
00:44:27.320 --> 00:44:30.559
that, I've got another zoom call, then at about five another meeting.

683
00:44:30.599 --> 00:44:34.599
I think from like six to six
thirty, and then I'll probably head home

684
00:44:34.639 --> 00:44:37.719
around seven or so. I mean, I have long days, but I

685
00:44:37.760 --> 00:44:40.280
mean I'm very, very, very
productive. But one thing I've done,

686
00:44:40.320 --> 00:44:44.119
though, is I used to bring
a lot of this work home. I

687
00:44:44.280 --> 00:44:46.800
try not anymore. I try to
when I go home, I try to

688
00:44:46.840 --> 00:44:51.719
really kind of unwind because if your
go go, go, go go,

689
00:44:52.480 --> 00:44:55.039
those are the people that have the
heart attacks early on. And I've got

690
00:44:55.159 --> 00:44:58.719
way too much of my agenda to
do that, okay, I mean,

691
00:44:58.760 --> 00:45:00.760
and I have way too many boxes
I want to check, and it's not

692
00:45:00.760 --> 00:45:04.840
even I shouldn't say, boxes,
but I have way too many things.

693
00:45:04.880 --> 00:45:08.480
I'm very curious and so there's a
lot of things that I need to do

694
00:45:09.000 --> 00:45:14.639
in life. But having you know, being busy is not is not the

695
00:45:14.679 --> 00:45:17.599
goal. It's being productive. So
you asked me about my day is I

696
00:45:17.639 --> 00:45:22.679
mean, I'll have days that are
not as not as filled, but I'll

697
00:45:22.719 --> 00:45:27.639
just I'll take those items that I
know, you know, the ones that

698
00:45:27.679 --> 00:45:30.280
you say, well, I'll put
that off for a little while. I'll

699
00:45:30.320 --> 00:45:31.840
dive in head first of those.
I mean, I just I'm one of

700
00:45:31.880 --> 00:45:35.840
those guys. I try to get
it cleared off to play because it's like

701
00:45:35.880 --> 00:45:37.400
a problem if you have. If
you have a problem, you know you

702
00:45:37.400 --> 00:45:40.679
need to take care of and you
just let it fester, it's only going

703
00:45:40.719 --> 00:45:45.159
to get bigger and bigger. You
know. I lean into that and try

704
00:45:45.199 --> 00:45:47.480
to take care of it. And
then once you get it off and it's

705
00:45:47.519 --> 00:45:51.000
like, oh, now that feels
a lot better. Now now I have

706
00:45:51.039 --> 00:45:53.719
a little more breathing room. But
you know, it sounds like a long

707
00:45:53.760 --> 00:45:57.440
hours, a lot of work and
so forth. But you know the reality

708
00:45:57.559 --> 00:46:00.880
is if you like what you're doing, if you're creating fun, if you're

709
00:46:00.880 --> 00:46:05.320
creating something that you're really proud of. You know, I would encourage anybody,

710
00:46:05.320 --> 00:46:08.440
and you know, anybody in all
walks of life where there is medicine,

711
00:46:08.719 --> 00:46:15.360
law, business, what have you
try to carve out some blue ocean.

712
00:46:15.599 --> 00:46:19.559
You know, create something totally whacky. Be the person that creates an

713
00:46:19.559 --> 00:46:22.280
extort, dice lay or some something
weirdness like that. Be like you know

714
00:46:22.400 --> 00:46:25.119
Elon Musk, who has a vision
for going to Mars. I mean,

715
00:46:25.719 --> 00:46:29.800
you know, I love it.
They told Elon, oh, you're gonna

716
00:46:29.800 --> 00:46:32.639
build an electric car. Really everyone
else has tried. You can't do that?

717
00:46:34.119 --> 00:46:37.360
Oh really? I guess what actually
dry? I guess I'm a tree

718
00:46:37.400 --> 00:46:42.000
ugger now because I drive an electric
cars and it's a blast and I'm a

719
00:46:42.079 --> 00:46:46.519
huge car efficionado. But you know, make the naysayers wrong and whatever you

720
00:46:46.599 --> 00:46:52.039
do, prove people wrong, and
it's a lot of fun when people say,

721
00:46:52.079 --> 00:46:53.599
you know what, you're not gonna
have enough time to go back and

722
00:46:53.639 --> 00:46:58.199
get your MBA, do it,
dood or you know, if you've always

723
00:46:58.239 --> 00:47:00.559
thought medicine was amazing, go get
your nurse and degree, get your PA,

724
00:47:00.679 --> 00:47:05.480
get your get your MD, whatever
whatever route you think is great,

725
00:47:06.039 --> 00:47:07.800
just do it. I mean,
life is short. I mean, life

726
00:47:07.800 --> 00:47:10.760
is short. I mean, I'm
I'm fifty six, and good god,

727
00:47:10.800 --> 00:47:14.840
I mean I used to think people
in their fifties were old. You know.

728
00:47:15.519 --> 00:47:21.079
I'm not saying any rocking chair anytimes, you know. Oh yeah,

729
00:47:21.960 --> 00:47:24.159
So yeah, so that enjoy life
and just I mean, just have fun.

730
00:47:24.280 --> 00:47:30.320
It goes by it really quick.
I mean, it's uh so,

731
00:47:30.400 --> 00:47:34.880
I follow a ton of entrepreneurs.
I've I've studied the wealthy, I've studied

732
00:47:34.920 --> 00:47:39.719
the ultra success. I've studied um, you know, lots of lots of

733
00:47:39.840 --> 00:47:43.199
like Elon Boss right, Jeff Bezos, a lot of these guys that have

734
00:47:43.239 --> 00:47:45.679
built these empires, and Warren Buffett
and and and a lot of others,

735
00:47:46.280 --> 00:47:51.079
you know. And so I've read
a lot of their books and and um,

736
00:47:51.400 --> 00:47:53.199
gone to some of their their their
courses and stuff like that. So

737
00:47:53.960 --> 00:47:58.840
the reason why I asked you that
is because I think I already knew the

738
00:47:58.880 --> 00:48:07.079
answer was a waking up early,
right, And most of like most successful

739
00:48:07.159 --> 00:48:09.920
people wake up early, you know, and it's like, hey, the

740
00:48:10.000 --> 00:48:14.039
early bird's gonna get the where I'm
like, I think there's obviously some truth

741
00:48:14.039 --> 00:48:17.079
to that, you know, but
waking up early is how you create that

742
00:48:17.199 --> 00:48:21.039
time, right, and so I
think a lot of people, you know,

743
00:48:21.079 --> 00:48:23.639
they'll sleep into you know, I
mean, I'm I get up very

744
00:48:23.679 --> 00:48:29.519
early, and I'm very disciplined about
my morning, Like extremely disciplined when it

745
00:48:29.519 --> 00:48:34.519
comes to wellness, health, fitness, like goal you know, setting,

746
00:48:34.599 --> 00:48:37.760
Like I do a lot of these
things. And I realized, like almost

747
00:48:37.800 --> 00:48:43.400
every successful person does that. They
get up early, they beat the sun

748
00:48:43.480 --> 00:48:46.480
up, and they start moving.
There's a tremendous amount of activity, whether

749
00:48:46.480 --> 00:48:51.199
it's working out, or it's thinking, or it's breathwork, or it's goal

750
00:48:51.239 --> 00:48:54.199
setting or whatever it is. But
like and then they attack their day with

751
00:48:54.239 --> 00:48:58.760
the plan. Right. So,
like you made a good point, Like

752
00:48:58.880 --> 00:49:02.679
no one talks me or a certain
time because I'm preparing, right, I'm

753
00:49:02.719 --> 00:49:07.199
I actually I'm building a plan and
I'm going to go execute this plan,

754
00:49:07.280 --> 00:49:09.880
and no one's going to stop me. Um. You know, in a

755
00:49:09.920 --> 00:49:14.760
lot of people, a lot of
people do that that that have achieved success.

756
00:49:14.760 --> 00:49:17.360
And so if you're just driving around
with with not knowing where you're going,

757
00:49:17.920 --> 00:49:21.519
you know, the chances are you're
not gonna be you know, driving

758
00:49:21.519 --> 00:49:22.760
the car very long, like you're
gonna hit it, You're gonna hit a

759
00:49:22.760 --> 00:49:29.559
wall, right, And so it's
it's I like as asking that question because

760
00:49:30.320 --> 00:49:37.920
um, there's so much you know, camaraderie when along the the same ecosystem,

761
00:49:37.960 --> 00:49:43.440
when you look at successful entrepreneurs,
I couldn't agree more. I think

762
00:49:43.480 --> 00:49:46.599
it's you know, it's all about
focus. It really comes down to that.

763
00:49:46.639 --> 00:49:49.280
I mean, you know, figure
out what you want to do.

764
00:49:50.159 --> 00:49:52.480
You'll figure out. I see a
lot of people that are very successful and

765
00:49:52.519 --> 00:49:57.039
people that are that are less successful, you know, and people will say,

766
00:49:57.079 --> 00:49:59.000
well, how do you know,
how do you get successful? First

767
00:49:59.039 --> 00:50:00.960
of all, that's whole another podcast. I mean, you know, in

768
00:50:01.039 --> 00:50:05.079
terms of what you know, what
is success the whole that's the whole death

769
00:50:05.079 --> 00:50:07.639
of the salesman, you know,
book play, what have you? You

770
00:50:07.679 --> 00:50:12.480
know, what is truly success?
You know? For me, it's it's

771
00:50:12.599 --> 00:50:15.440
um, it's executing. It's executing
and it's being able to you know,

772
00:50:15.559 --> 00:50:21.480
look back and see that I've accomplished
things. And what's funny too, is

773
00:50:22.199 --> 00:50:24.440
money is great. I mean,
but do what you want to do.

774
00:50:24.639 --> 00:50:28.599
If you've got the passion to drive, you know, and the ability to

775
00:50:28.639 --> 00:50:31.599
execute, that money will come.
You know, make sure you enjoy what

776
00:50:31.599 --> 00:50:35.639
you're doing because the problem with a
lot of people is they make a ton

777
00:50:35.639 --> 00:50:37.960
of money, but they don't like
what they're doing, and so ultimately they

778
00:50:37.960 --> 00:50:42.000
come home they're miserable and so forth. I mean, great, you drive

779
00:50:42.039 --> 00:50:44.440
a fancy car, you have a
big house, and maybe a nice watch

780
00:50:44.480 --> 00:50:47.199
what have you. But are you
really happy? I actually really do.

781
00:50:47.239 --> 00:50:51.480
People people always tell me that they're
like, you really seem like you enjoy

782
00:50:51.519 --> 00:50:53.079
what you're doing, and I do. I mean, I really enjoy what

783
00:50:53.119 --> 00:50:58.800
I what I do, and I
like I like knowing that. Um,

784
00:50:58.960 --> 00:51:01.320
you know, when when I'm on
panels with people that are just far more

785
00:51:01.920 --> 00:51:05.440
qualified than me. I mean,
I've been on panels with, you know,

786
00:51:05.519 --> 00:51:09.199
with like former ace APPS presidents,
people that are like who've written thirty

787
00:51:09.519 --> 00:51:13.599
books and so forth, and they're
looking They're like, Beauford, why the

788
00:51:13.679 --> 00:51:15.800
hell are you on this panel?
I'm like, I don't know. I

789
00:51:15.840 --> 00:51:21.920
don't know you had an extra seat
or extra I don't know, But I

790
00:51:21.960 --> 00:51:24.280
mean I think that, you know. The thing is is I try to

791
00:51:24.320 --> 00:51:29.400
work ten times harder than my competition. Okay, I just I'm persevering and

792
00:51:29.440 --> 00:51:31.719
I don't take no for an answer, you know, And I don't because

793
00:51:31.760 --> 00:51:34.519
a lot of people just say,
well, you know, I mean,

794
00:51:34.559 --> 00:51:37.719
I'm not I'm not smart enough.
You know, I'm not good looking enough,

795
00:51:37.760 --> 00:51:39.960
and so forth. There's always someone
smarter, better looking, and richer

796
00:51:40.000 --> 00:51:45.119
than you. Always always, unless
you're Jeff Basos, and there's not a

797
00:51:45.119 --> 00:51:51.519
lot of that's not He's the exception, right, all right, So,

798
00:51:51.920 --> 00:51:53.400
um, you're wrapping up here,
but I wanted to ask you one more

799
00:51:53.440 --> 00:51:57.760
thing. So I know that you're
having this this event that's coming up,

800
00:51:58.840 --> 00:52:00.960
and I think it would doing the
audience a disservice if we didn't tell them

801
00:52:00.960 --> 00:52:05.119
about it. So I want to
if you could talk to us about the

802
00:52:05.159 --> 00:52:09.039
event, the purpose behind it,
what the plan is, and and you

803
00:52:09.079 --> 00:52:14.280
know, so people like me can
come have fun there Asluly. Yeah.

804
00:52:14.280 --> 00:52:16.639
So it's going to be the Core
Entrepreneurship Summit, and we uh, you

805
00:52:16.679 --> 00:52:21.880
know, we're actually still working on
the final name and tagline all that kind

806
00:52:21.880 --> 00:52:24.679
of you know, that kind of
fancy marketing stuff. But the key take

807
00:52:24.719 --> 00:52:29.599
home for this UM it's, first
of all, it's the first part of

808
00:52:29.639 --> 00:52:32.199
February. It's gonna be a Denver, Colorado, and an area called Cherry

809
00:52:32.199 --> 00:52:36.960
Create. It's a beautiful little boutique
community. Um. But it's going to

810
00:52:37.039 --> 00:52:39.880
be a two and a half day
event where you're gonna come and you're gonna

811
00:52:39.880 --> 00:52:43.960
take your men's spot to the next
level. You're gonna figure out all the

812
00:52:44.000 --> 00:52:46.519
blind spots. Um, you know, all the sticking points, all the

813
00:52:46.639 --> 00:52:52.480
things that are keeping you from being
super super super successful, and also too,

814
00:52:52.719 --> 00:52:54.159
the things that may be frustrating you, the things that you know that

815
00:52:54.239 --> 00:52:59.719
are that are that are creating you
know, tripping points that are not allowing

816
00:52:59.760 --> 00:53:02.440
you to span, to grow or
what have you, or just be able

817
00:53:02.480 --> 00:53:06.920
to accomplish what you want. And
they will also be talking about excess as

818
00:53:06.920 --> 00:53:08.840
well too, because that's a big
thing in the in the medspot space.

819
00:53:09.079 --> 00:53:14.719
It's a billion dollar industry and it's
it's nowhere near uh it's maturity. It's

820
00:53:14.840 --> 00:53:21.519
very much in its infancy early stages. Private equity is actively looking for purchases.

821
00:53:21.679 --> 00:53:23.320
So, you know, how do
you value your business? Um,

822
00:53:23.559 --> 00:53:27.639
you know, most importantly, how
do you make your business look pretty?

823
00:53:27.760 --> 00:53:30.960
So when private equity comes calling that
you already have your ducks in a row,

824
00:53:31.119 --> 00:53:35.199
you know you've already you've already brushed
your teeth and you know, and

825
00:53:35.320 --> 00:53:38.480
you you've combed your hair and people
look you go you've got your stuff together,

826
00:53:38.679 --> 00:53:42.119
you know, you're ready to go. That's what we're going new.

827
00:53:42.360 --> 00:53:45.719
Most importantly, we're getting some of
the best speakers that around. Okay,

828
00:53:46.039 --> 00:53:50.400
there's a few other meetings that are
similar to this, but they're not as

829
00:53:50.920 --> 00:53:54.280
they're not as hands on. You're
gonna be able to actually be introduced to

830
00:53:54.559 --> 00:54:00.920
and interact with leaders in this space, leaders who are literally change what you

831
00:54:00.000 --> 00:54:05.519
do and why you do it,
so encourage you to join. Ticket sales

832
00:54:05.559 --> 00:54:08.880
are actually going to be starting in
the next couple of weeks. We have

833
00:54:08.960 --> 00:54:14.559
the agenda almost completely formalized, and
again when you look at who's going to

834
00:54:14.599 --> 00:54:16.440
be speaking, it's it's the best, the best. So we look forward

835
00:54:16.480 --> 00:54:20.760
to seeing everyone there and thanks for
the chance to give that shout out.

836
00:54:21.199 --> 00:54:23.360
Yeah, of course, of course. And if somebody's interested, where where

837
00:54:23.360 --> 00:54:28.239
can they find out more? Yeah, So it's you want to actually reach

838
00:54:28.239 --> 00:54:34.159
out to us at chorasts training dot
com and on the website. Will be

839
00:54:34.440 --> 00:54:37.880
building a landing page there very verse. So also to follow us actually on

840
00:54:37.960 --> 00:54:45.119
social media. Our Instagram handle is
chorstetx training. You can see all of

841
00:54:45.119 --> 00:54:50.039
our courses coming up. It's free
obviously Instagram is free, so yeah,

842
00:54:50.039 --> 00:54:52.880
that's probably the best way to do
it. If anybody has a personal question

843
00:54:52.920 --> 00:54:55.880
about it, honestly, just email
me directly. I'll give you my my

844
00:54:55.920 --> 00:55:00.559
email addresses. Dr Buford. That's
doctor Buford at Beauty Bybeuford dot com.

845
00:55:00.599 --> 00:55:06.960
So it's Dr Beauford at Beauty Bybewford
dot com. That is my personal email.

846
00:55:07.000 --> 00:55:09.039
You got it, and just reach
out to me and say, hey,

847
00:55:09.119 --> 00:55:13.320
I want mon information on this.
I'm passionate. I want you to

848
00:55:13.519 --> 00:55:15.440
get the right, right content,
and I want to What I want to

849
00:55:15.480 --> 00:55:20.239
do is is this is my my
selfish goal. Is I want to hear

850
00:55:20.280 --> 00:55:22.239
from people in the next couple of
years who come back after having taken the

851
00:55:22.320 --> 00:55:27.000
course and say, you know what, doctor b you were completely wrong.

852
00:55:27.039 --> 00:55:30.679
You said I was going to actually
double my revenues. I tripled my revenues.

853
00:55:30.679 --> 00:55:34.280
You're way off. You're way off. I would love to be wrong

854
00:55:34.360 --> 00:55:37.199
in that, because my goal ultimately
is is floating all boats. I will

855
00:55:37.280 --> 00:55:43.079
love education, but the more you
educate, and that's what great leaders will

856
00:55:43.079 --> 00:55:45.039
tell you is that great leaders don't
hold on to this information. They share

857
00:55:45.079 --> 00:55:51.639
it because the more educated, the
better more successful the people are around them,

858
00:55:51.760 --> 00:55:54.800
the better they are so so come
join us and the most importantly,

859
00:55:54.840 --> 00:55:59.320
have some fun. Yeah, no, I appreciate it. Thank you so

860
00:55:59.400 --> 00:56:04.440
much for joining the show and coming
on and really just being an inspiration to

861
00:56:04.519 --> 00:56:08.599
everybody in this industry outside the industry, being a practice owner, you know,

862
00:56:08.719 --> 00:56:14.400
launching a course, having an event, writing books. You're an inspiration

863
00:56:14.440 --> 00:56:16.239
man, and I appreciate it.
I definitely want to spend more time with

864
00:56:16.280 --> 00:56:21.639
you. We will definitely be coming
to the event and honor to finally shake

865
00:56:21.719 --> 00:56:24.760
your hand and help give value to
the industry in the marketplace. So thank

866
00:56:24.760 --> 00:56:28.519
you so much. Amorous, not
a pleasure. Absolutely picture