1 00:00:00,120 --> 00:00:04,400 This is one of the biggest things that can stop experts from standing out online, 2 00:00:04,519 --> 00:00:08,160 especially if you have studied your topic for a while and you know it 3 00:00:08,240 --> 00:00:12,640 really well. It can be really hard to put yourself in the shoes of 4 00:00:12,839 --> 00:00:17,399 your ideal client who does not have all of the experience and the knowledge that 5 00:00:17,440 --> 00:00:21,800 you do. Welcome to Imperfect Action. I'm Steph Taylor. For years, 6 00:00:21,879 --> 00:00:25,239 I read all the books, downloaded all the freebees, and did all the 7 00:00:25,320 --> 00:00:30,239 courses, but it wasn't until I started taking imperfect action that my business had 8 00:00:30,239 --> 00:00:36,399 its first million dollar year. Imperfect action is about doing things before you're ready, 9 00:00:36,679 --> 00:00:42,119 prioritizing consistent action over perfect action, and moving forward even when you're not 10 00:00:42,159 --> 00:00:46,520 sure you're doing it right. On this show, you can expect mindset advice, 11 00:00:46,679 --> 00:00:51,240 actionable marketing tips and strategies to build a business that brings you more profit, 12 00:00:51,600 --> 00:00:56,640 more freedom, and even more joy. Are you on the list to 13 00:00:56,679 --> 00:01:00,399 get my daily businesses? Every day, I'll send you a bite size prompt 14 00:01:00,439 --> 00:01:03,599 designed to help you grow your business in a more intentional way. Sign up 15 00:01:03,599 --> 00:01:07,359 at Steph Taylor dot Co, forward slash DBB, or at the link in 16 00:01:07,439 --> 00:01:14,280 the show notes. Hey, welcome back to a perfect action. This is 17 00:01:14,319 --> 00:01:19,680 episode six hundred and sixty two. Today, I'm sharing seven questions to get 18 00:01:19,760 --> 00:01:25,519 crystal clear on your messaging because one of the easiest ways to stand out online 19 00:01:25,680 --> 00:01:29,480 is to get really clear on who you are talking to and how you are 20 00:01:29,560 --> 00:01:34,519 articulating your offers and your brand as a whole. Because if you can get 21 00:01:34,519 --> 00:01:38,280 the right message in front of the right people at the right time, that's 22 00:01:38,280 --> 00:01:42,159 when they're going to stop scrolling and they're going to pay attention. So the 23 00:01:42,280 --> 00:01:46,680 very first question to ask to get clear on your messaging is who is your 24 00:01:46,719 --> 00:01:51,920 ideal client? Really? Now, if I had a dollar for every time 25 00:01:51,959 --> 00:01:55,840 that somebody answered this question with you know, she's thirty five to forty five, 26 00:01:55,920 --> 00:02:00,200 lives in Australia and she either runs her own business or she works in 27 00:02:00,280 --> 00:02:02,799 a corporate job. That's not your ideal client. That's a target market. 28 00:02:04,200 --> 00:02:07,760 And it's great that you know your target market, but addressing a group of 29 00:02:07,760 --> 00:02:12,199 people is always going to sound way more wishy washy than if you're talking to 30 00:02:12,280 --> 00:02:15,759 one specific ideal client. Now, your ideal client is one person, and 31 00:02:16,319 --> 00:02:21,360 you will probably have a slightly different ideal client for each of your offers. 32 00:02:21,599 --> 00:02:25,039 For example, my ideal client for each of my offers is roughly the same 33 00:02:25,080 --> 00:02:30,400 person, but she's at different stages of her business. And I found that 34 00:02:30,479 --> 00:02:35,680 the best way to actually pick your ideal client is to look back at your 35 00:02:35,719 --> 00:02:40,120 offers and ask who did I enjoy working with the most, who took action 36 00:02:40,120 --> 00:02:45,000 and got the best results. What was it about this person that made me 37 00:02:45,240 --> 00:02:49,400 enjoy working with them? Or what was it about this person that made them 38 00:02:49,479 --> 00:02:53,560 take action and get those results? And it probably wasn't the fact that their 39 00:02:53,599 --> 00:02:57,919 age thirty five to forty five and live in Australia. Okay, question number 40 00:02:58,039 --> 00:03:02,680 two? Who is not your ideal client? It can feel really hard to 41 00:03:02,719 --> 00:03:07,840 say no to potential clients, especially if you are struggling to make sales or 42 00:03:07,879 --> 00:03:10,400 if cash flow is a little bit down. But working with someone who's not 43 00:03:10,439 --> 00:03:15,520 your ideal client that could be incredibly painful, and often it means that they 44 00:03:15,560 --> 00:03:21,280 don't actually get the dream results, the ideal results. So a great way 45 00:03:21,319 --> 00:03:25,080 to think of this is in terms of red flags. What are some characteristics 46 00:03:25,159 --> 00:03:30,960 or traits that would make someone not get the desired result from working with you? 47 00:03:31,120 --> 00:03:36,280 Or what red flags would they have that would make them unpleasant to work 48 00:03:36,360 --> 00:03:38,719 with. And if you have any clients in the past that you haven't enjoyed 49 00:03:38,719 --> 00:03:44,319 working with or that struggle to get the results, what was it about them 50 00:03:44,360 --> 00:03:47,759 that you didn't enjoy or what was it about them or what actions did they 51 00:03:47,759 --> 00:03:53,479 not take that meant they didn't get the results? Okay, Question number three, 52 00:03:53,919 --> 00:03:58,919 what is going on in your ideal clients life right now? This is 53 00:03:58,919 --> 00:04:01,319 where you get to put yourself in their shoes and you get to really empathize 54 00:04:01,319 --> 00:04:05,719 with what is going on for them, what they are experiencing. I love 55 00:04:05,759 --> 00:04:11,120 to do this exercise as if I'm telling a story about their day or their 56 00:04:11,159 --> 00:04:14,000 week. What does it look like when they wake up in the morning, 57 00:04:14,000 --> 00:04:16,920 What does their day look like? What are the thoughts and feelings and stories 58 00:04:16,920 --> 00:04:21,439 that are running through their mind? This exercise allows us to meet our ideal 59 00:04:21,519 --> 00:04:26,079 client where they are at, rather than where we want them to be. 60 00:04:26,639 --> 00:04:29,399 And if we can meet them where they're at, then they'll feel seen, 61 00:04:29,480 --> 00:04:32,399 they'll feel understood, and they're much more likely to pay attention to what you 62 00:04:32,439 --> 00:04:39,120 are actually saying. Okay, number four, what problem do you solve for 63 00:04:39,160 --> 00:04:43,639 your ideal client? Now? The problem is not I help them to learn 64 00:04:43,920 --> 00:04:46,720 blah, blah blah. Okay, people don't want to learn how to speak 65 00:04:46,759 --> 00:04:50,879 French. They want to be able to confidently order a croissant in Paris, 66 00:04:51,000 --> 00:04:58,519 Right, So what are they actually wanting and what is the real problem that 67 00:04:58,639 --> 00:05:00,639 is going on in their lives? And why is this problem a problem? 68 00:05:01,439 --> 00:05:04,879 What does it really mean for them that they are experiencing this problem? What 69 00:05:05,040 --> 00:05:11,639 is this problem stopping them from doing or having or being? And then number 70 00:05:11,680 --> 00:05:15,560 five, how would your ideal client describe this problem in their words? Because 71 00:05:15,600 --> 00:05:19,279 what you, as the expert know to be the problem is often going to 72 00:05:19,360 --> 00:05:25,439 be really different to how your ideal client experiences the problem or describes the problem 73 00:05:25,480 --> 00:05:28,720 in their own language. And if you try to talk to them in your 74 00:05:28,839 --> 00:05:31,399 expert language, they're not going to pay attention. They're going to just keep 75 00:05:31,439 --> 00:05:35,519 scrolling. So a lot of the time, if you are posting things online 76 00:05:35,680 --> 00:05:40,560 or you're emailing your list and you're noticing that it's just kind of falling flat. 77 00:05:41,160 --> 00:05:43,920 It might be that you're not meeting them where they are at. You're 78 00:05:43,920 --> 00:05:46,399 meeting them where you think they are at, which is actually very different to 79 00:05:46,800 --> 00:05:51,319 what they are experiencing right now. Now, this is one of the biggest 80 00:05:51,360 --> 00:05:57,560 things that can stop experts from standing out online, Especially if you have studied 81 00:05:57,600 --> 00:06:00,879 your topic for a while and you know it really well, it can be 82 00:06:00,000 --> 00:06:05,240 really hard to put yourself in the shoes of your ideal client who does not 83 00:06:05,439 --> 00:06:09,600 have all of the experience and the knowledge that you do. It can be 84 00:06:09,639 --> 00:06:14,079 really hard to meet them where they are at and speak their language. Okay, 85 00:06:14,160 --> 00:06:18,199 number six, what is the solution to their problem? Now, the 86 00:06:18,240 --> 00:06:23,439 solution is not coaching, not an online cost, but rather what is your 87 00:06:23,519 --> 00:06:28,279 unique approach to solving the problem? Is it maybe a unique framework that you 88 00:06:28,319 --> 00:06:31,199 have. Is it your signature methodology, your philosophy, your style, your 89 00:06:31,199 --> 00:06:35,639 approach. In other words, why should someone come to you to solve their 90 00:06:35,720 --> 00:06:41,920 problem rather than any of your competitors, Because chances are you are not the 91 00:06:41,959 --> 00:06:45,639 only person who is solving the same problem. You might be the only one 92 00:06:45,680 --> 00:06:49,240 delivering this particular solution, and in that case you need to sell them on 93 00:06:49,319 --> 00:06:54,920 why your solution is going to work better than the other solutions. And then 94 00:06:55,199 --> 00:07:00,360 question number seven, what is the transformation you deliver for your ideal client? 95 00:07:00,800 --> 00:07:03,680 So when somebody buys from you, whether it's coaching of course, a membership, 96 00:07:03,759 --> 00:07:08,639 whatever, it is what they're really buying is a future version of themselves. 97 00:07:08,959 --> 00:07:12,639 So, rather than spending all this time talking about the features and the 98 00:07:12,639 --> 00:07:15,279 benefits of your offer, how might you share a little bit more about the 99 00:07:15,279 --> 00:07:19,600 transformation that is waiting for them on the other side? How can you show 100 00:07:19,600 --> 00:07:25,279 them what is possible for them? How might you inspire them with the future 101 00:07:25,319 --> 00:07:30,800 that they could have? Right so, here we have a seven questions to 102 00:07:31,120 --> 00:07:35,199 help you stand out online. Number one, who is your ideal client really? 103 00:07:35,600 --> 00:07:39,639 Number two? Who is not your ideal client? Number three? What 104 00:07:39,800 --> 00:07:43,120 is going on in their life right now? Number four? What problem do 105 00:07:43,160 --> 00:07:46,959 you solve for them? Number five? How would your ideal client describe the 106 00:07:46,000 --> 00:07:49,439 problem in their words? Number six? What is the solution to their problem? 107 00:07:49,519 --> 00:07:55,680 And number seven what is the transformation you deliver for your ideal client? 108 00:07:56,240 --> 00:07:59,879 If you have learned anything from this show, this episode, or any of 109 00:08:00,000 --> 00:08:03,040 my past episode, I'd really appreciate it if you took thirty seconds to leave 110 00:08:03,079 --> 00:08:07,519 a quick rating and a review. I read all of them. They get 111 00:08:07,560 --> 00:08:09,879 delivered into my inbox every Tuesday morning. I get a little round up of 112 00:08:09,920 --> 00:08:15,079 new reviews, and it is the highlight of my week reading them because I 113 00:08:15,120 --> 00:08:18,160 spend a lot of time creating these podcast episodes, and sometimes I feel like 114 00:08:18,199 --> 00:08:22,399 it's just me talking into a microphone, staring at a computer screen. So 115 00:08:22,759 --> 00:08:26,160 I love knowing that there are actual humans. I love knowing what you've learned. 116 00:08:26,480 --> 00:08:31,120 So please take the thirty seconds leave me a review. It means so 117 00:08:31,240 --> 00:08:33,279 much to me when you do that. Thank you so much for listening. 118 00:08:33,399 --> 00:08:35,200 Catch you next time.