This is one of the biggest things that can stop experts from standing out online,
especially if you have studied your topic for a while and you know it
really well. It can be really hard to put yourself in the shoes of
your ideal client who does not have all of the experience and the knowledge that
you do. Welcome to Imperfect Action. I'm Steph Taylor. For years,
I read all the books, downloaded all the freebees, and did all the
courses, but it wasn't until I started taking imperfect action that my business had
its first million dollar year. Imperfect action is about doing things before you're ready,
prioritizing consistent action over perfect action, and moving forward even when you're not
sure you're doing it right. On this show, you can expect mindset advice,
actionable marketing tips and strategies to build a business that brings you more profit,
more freedom, and even more joy. Are you on the list to
get my daily businesses? Every day, I'll send you a bite size prompt
designed to help you grow your business in a more intentional way. Sign up
at Steph Taylor dot Co, forward slash DBB, or at the link in
the show notes. Hey, welcome back to a perfect action. This is
episode six hundred and sixty two. Today, I'm sharing seven questions to get
crystal clear on your messaging because one of the easiest ways to stand out online
is to get really clear on who you are talking to and how you are
articulating your offers and your brand as a whole. Because if you can get
the right message in front of the right people at the right time, that's
when they're going to stop scrolling and they're going to pay attention. So the
very first question to ask to get clear on your messaging is who is your
ideal client? Really? Now, if I had a dollar for every time
that somebody answered this question with you know, she's thirty five to forty five,
lives in Australia and she either runs her own business or she works in
a corporate job. That's not your ideal client. That's a target market.
And it's great that you know your target market, but addressing a group of
people is always going to sound way more wishy washy than if you're talking to
one specific ideal client. Now, your ideal client is one person, and
you will probably have a slightly different ideal client for each of your offers.
For example, my ideal client for each of my offers is roughly the same
person, but she's at different stages of her business. And I found that
the best way to actually pick your ideal client is to look back at your
offers and ask who did I enjoy working with the most, who took action
and got the best results. What was it about this person that made me
enjoy working with them? Or what was it about this person that made them
take action and get those results? And it probably wasn't the fact that their
age thirty five to forty five and live in Australia. Okay, question number
two? Who is not your ideal client? It can feel really hard to
say no to potential clients, especially if you are struggling to make sales or
if cash flow is a little bit down. But working with someone who's not
your ideal client that could be incredibly painful, and often it means that they
don't actually get the dream results, the ideal results. So a great way
to think of this is in terms of red flags. What are some characteristics
or traits that would make someone not get the desired result from working with you?
Or what red flags would they have that would make them unpleasant to work
with. And if you have any clients in the past that you haven't enjoyed
working with or that struggle to get the results, what was it about them
that you didn't enjoy or what was it about them or what actions did they
not take that meant they didn't get the results? Okay, Question number three,
what is going on in your ideal clients life right now? This is
where you get to put yourself in their shoes and you get to really empathize
with what is going on for them, what they are experiencing. I love
to do this exercise as if I'm telling a story about their day or their
week. What does it look like when they wake up in the morning,
What does their day look like? What are the thoughts and feelings and stories
that are running through their mind? This exercise allows us to meet our ideal
client where they are at, rather than where we want them to be.
And if we can meet them where they're at, then they'll feel seen,
they'll feel understood, and they're much more likely to pay attention to what you
are actually saying. Okay, number four, what problem do you solve for
your ideal client? Now? The problem is not I help them to learn
blah, blah blah. Okay, people don't want to learn how to speak
French. They want to be able to confidently order a croissant in Paris,
Right, So what are they actually wanting and what is the real problem that
is going on in their lives? And why is this problem a problem?
What does it really mean for them that they are experiencing this problem? What
is this problem stopping them from doing or having or being? And then number
five, how would your ideal client describe this problem in their words? Because
what you, as the expert know to be the problem is often going to
be really different to how your ideal client experiences the problem or describes the problem
in their own language. And if you try to talk to them in your
expert language, they're not going to pay attention. They're going to just keep
scrolling. So a lot of the time, if you are posting things online
or you're emailing your list and you're noticing that it's just kind of falling flat.
It might be that you're not meeting them where they are at. You're
meeting them where you think they are at, which is actually very different to
what they are experiencing right now. Now, this is one of the biggest
things that can stop experts from standing out online, Especially if you have studied
your topic for a while and you know it really well, it can be
really hard to put yourself in the shoes of your ideal client who does not
have all of the experience and the knowledge that you do. It can be
really hard to meet them where they are at and speak their language. Okay,
number six, what is the solution to their problem? Now, the
solution is not coaching, not an online cost, but rather what is your
unique approach to solving the problem? Is it maybe a unique framework that you
have. Is it your signature methodology, your philosophy, your style, your
approach. In other words, why should someone come to you to solve their
problem rather than any of your competitors, Because chances are you are not the
only person who is solving the same problem. You might be the only one
delivering this particular solution, and in that case you need to sell them on
why your solution is going to work better than the other solutions. And then
question number seven, what is the transformation you deliver for your ideal client?
So when somebody buys from you, whether it's coaching of course, a membership,
whatever, it is what they're really buying is a future version of themselves.
So, rather than spending all this time talking about the features and the
benefits of your offer, how might you share a little bit more about the
transformation that is waiting for them on the other side? How can you show
them what is possible for them? How might you inspire them with the future
that they could have? Right so, here we have a seven questions to
help you stand out online. Number one, who is your ideal client really?
Number two? Who is not your ideal client? Number three? What
is going on in their life right now? Number four? What problem do
you solve for them? Number five? How would your ideal client describe the
problem in their words? Number six? What is the solution to their problem?
And number seven what is the transformation you deliver for your ideal client?
If you have learned anything from this show, this episode, or any of
my past episode, I'd really appreciate it if you took thirty seconds to leave
a quick rating and a review. I read all of them. They get
delivered into my inbox every Tuesday morning. I get a little round up of
new reviews, and it is the highlight of my week reading them because I
spend a lot of time creating these podcast episodes, and sometimes I feel like
it's just me talking into a microphone, staring at a computer screen. So
I love knowing that there are actual humans. I love knowing what you've learned.
So please take the thirty seconds leave me a review. It means so
much to me when you do that. Thank you so much for listening.
Catch you next time.