WEBVTT

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If we go specifically to our type
of architecture, we are creating a dialogue

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from not only in the micro,
from that particular golf hole that you're playing,

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but also in the macro what we
like to call a carousel of emotions.

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It's an eighteen chapter book where it
has a plot, the rising action.

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We like to design with all of
that in mind. So when you're

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playing one hole, it creates a
dialogue with your strategy. But when when

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you're playing the whole golf course,
it's going to have these emotional up and

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downs. It's not only the story
of a golf hole Part three, Part

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four, Part five, heroic strategic
penal, It's what the whole storyline of

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playing one through eighteen is also going
to tell you. WELLO, this is

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Roys Kassoff from Philadelphia, Pennsylvania.
I play golf McCall Golf Club. This

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is Golf Smarter, Episode nine thirty
six. Course design should take the golfer

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through a carousel of emotions with architect
Doggy Pie Saw. This is Golf Smarter

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sharing stories, tips and insights from
great golf minds to help you lower your

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score and raise your golf IQ.
Here's your host, Fred Green. Welcome

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back to the Golf Smarter Podcast Oggy. Hello Fred, excited to be here,

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as always, great to see you. Great to have you back.

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It's been almost exactly a year since
the last time you were on, and

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we learned so much from you.
I just couldn't wait to do this again.

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Was looking at your website. What
is the Pisa effect? Oh,

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well, the pizza piece I effect
is something that we like to call of

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when we have a saying in our
in our in our practice, which is

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the passion begins when you live the
experience. So when you when you sign

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up with us for us said to
do to do, to work together in

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collaboration with with with a giving development. We believe, we firmly and strongly

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believe that you that that our clients
uh live an experience, a unique experience

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throughout the process of of of of
design. So it's not just the turning

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in the end product it is it
is about the journey. It is about

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the the the piside effect, which
which uh you know, gives you that

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opportunity to to live to uh to
live your passion. So the passion begins,

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uh when you live the experience with
Okay, well, thank you for

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correcting me on how to pronounce it. That's yeah, it has a little

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line on the A, so it's
but I know, I mean I understand

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that that that when it so it's
pisa when it gets anglicizes, Hey,

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what's pizza. We're not. We're
not. We're not as good as a

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pizza. There's only one z.
Not too, but we're trying. We're

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trying for that. So as a
golf course architect, and and I love

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to try to get into the head
of golf course architects. As an amateur

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golfer, I don't think that we
appreciate what an architect does and how we

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as amateur golfers can take advantage of
it when we step up to the first

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t what we should be looking at, how we should be looking at it.

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And I would love to be able
to use the language of an our

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course architect. Well, that's a
that's that's a good one, Fred,

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because at the end, I mean, it's not an intention to add to

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your swing thoughts. Now, definitely
we have enough already, especially as it

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as you know, as us amateurs
going out there, it's like we're already

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thinking of sixty read things to think
about what just on our backs league?

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So but but I would I would
say this, it all depends where you're

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playing for it because it depends on
who was involved, who designed it,

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uh and to what intention. It
all depends on on the why. And

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that is something again going back to
the pside effect to to this process.

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It is it starts with the why. So the first thing you need to

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understand as an as a golfer out
there on the first T is, am

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I playing a player's course. Am
I playing a resort course? Am I

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playing a parkland course, am I
playing a public course, am I playing

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got a private all of these?
That's the first thing that we need to

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understand. Okay, So when you're
out there saying, oh this was very

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easy and very very very you know
it doesn't have a lot of character.

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Well, maybe maybe it's a resort
course that is designed for the super average

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golf for to break one hundred.
Yes, if it's a player's course,

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then it's going to ask you for
some shots. It's going to be designed

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completely different. A TEPC sawgrass,
a you know, a private golf community

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where where they're handicapped. Their average
handicap could be twelve, a player's course,

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country club or a resort where you
know it's you expect people to be

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a twenty six twenty eight to come
in and play the course. So that's

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the first thing that we need to
find out is what are you play in

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order to at least critique it or
try and and decipher what you should be

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out there looking at. So once
your once you find that out, then

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then you can look at different features, different aspects, angles of attack,

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et cetera. And as we know, golf course up a A well designed

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golf course should be played or planned
from backwards. Yes, where you want

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your first shot to land in regards
to the second, in relationship to the

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flag. Uh So it depends on
to what level you want to take it.

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But the first thing that I would
recommend is to find out what are

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you playing and what was the intention
of that design and before you go off

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and critique and uh any any any
designer. But when you say, you

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know, go start from the back
and forward, you're talking about start your

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view from from the green, from
the green going back to the t.

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Yes, if you if you're out
there on the first t or you're out

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there at the clubhouse trying to decipher
the golf you know what the what the

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the architect is trying to communicate with
you. Look at the golf course from

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the back to the front. You
know, if you're if you were,

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if if if it's a short part
for and you're and you're, you know,

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your go to yardage is Okay,
where should I put my driver or

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my initial shot so that I can
I can I can have that area around

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one forty five and I have my
money shot at one forty five to hit

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that green. So if I hit
if it's like I said, if it's

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a short part four of three fifty
three seventy five, uh, and you

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hit a nice driver, then you're
going to be that then you're gonna say

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you git a two hundred and fifty
yard driver. You're at one hundred and

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fifty, So that's your that's your
that's your perfect point for a four hundred

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yard But if it's a three hundred
and fifty, three hundred and seventy yard

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part four, then then maybe you
should you should tee off with the three

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wood if your money shot is at
one forty three or if you're you know

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those are I mean, there's a
million combinations, but It all depends on

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your game, on the on the
person's game. And once you're at that

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level of of golf where you know
your game and you know what your money

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shot is and you're you're confident and
you're you're there and you know you're gonna

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you're gonna flush it and that ball
is gonna hit like a dart on the

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green. That's that's why I mean
that you should or you can plan at

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that level. You can plan to
to to to to play the golf course

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from the from the green to the
tee so that you know exactly where you

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want your ball for your money shot. Part five, the same thing.

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Par five. Okay, my money
shot is one twenty, So where what

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does it take to put my ball
in two shots at that one twenty Because

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I know that I'm going to hit
a dart there from that one twenty on

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money and I can burdy this thing. So you know, if you're if

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you're just just hitting it to and
just you know, thinking, just thinking,

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hey, just landing on the fairway, fair enough, But in order

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to take your golf to the next
level in reading the golf course, that's

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what you should do. That's what
I recommend because you're going to have creaks,

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you're going to have bunkering. If
you have a proper design, you

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should always read it from the back
to the front. And it's that second

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shot that we're setting up that where
the challenge really begins or does it really

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begin at the T box? No, it should begin. I mean if

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we if we go specifically to our
type of architecture, we're we are creating

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a dialogue from not not only not
only in the micro, from that particular

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golf hole that you're playing, but
also in the macro with what we'd like

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to call our treasure maps. We're
going to be you're going to be on

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whole number one. Then then then
we create what in uh, you know,

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a band, a musical band would
say, this is our set list

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for the for our concert tonight.
How's that going to change? Well,

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it depends on if we're if we're
you know, what are we going to

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play tonight? So it's the same. They're gonna take you in a in

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what we like to call a carousel
of emotions. So they're gonna take you.

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They're gonna start either with a bang, or they're gonna start softly,

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or they're gonna whatever they they are
going to manipulate, per se the audience.

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It's it's something similar that we like
to do with our golf courses.

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From one to eighteen. It's an
eighteen chapter book per se or a nice

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you know, or or or a
nice play or a nice uh you know,

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theater, or or where it has
a plot, the rising action,

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the so you we we like to
design with all of that in mind.

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So when you're play in one hole, it creates a dialogue with your strategy.

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But when when you're playing the whole
golf course, it's gonna have these

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up and downs, emotional up up
and downs. At some point we're going

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to take a shot off of you. We're going to really challenge you.

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But maybe the third hole it's going
to be like, oh hey, it's

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wide open, it's there for the
taking, there's no bunkers. If I

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don't score here, then you know, it's it's it's you know, we

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can't do much about that one.
So but that's how we like to decide.

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It's not only the story within the
frame of a golf hole. Part

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three, Part four, Part five, Heroic Strategic Penal. It's it's it's

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what the whole storyline of playing one
through eighteen is also going to tell you,

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Oh my gosh, I have so
many more questions just based on that

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answer, and we're going to deal
with that, but I need to take

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a break. We'll be back right
after this. Now I'm really concerned.

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I'm where am I going to go
with because I had so many questions that

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I wanted to ask you about.
But let's let's keep talking about when you're

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designing for amateur play. Okay,
but do holes get more complicated in design?

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You know, like where where do
you want to put your number one

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handicap or your number eighteen handicap which
is supposed to tell the golfer when they're

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looking at their scorecard, Oh,
this is going to be the most difficult

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hole on the course. Is your
number one and or if you're on the

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other side, it's number two,
could be even. I don't know how

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do they decide which one's one through
the odd numbers on which ones are the

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even numbers? But in your design, how do you determine Is it the

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geography that dictates what is going to
be your number one and your number eighteen

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handicap holes? Yes, well,
there's a lot of factors. But the

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brief is the number one. What
are we going to what do we want

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to achieve? Again, is it
a players course, is it a resort

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course, is it a members course? What's the average handicap? All of

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that? Okay, So it just
all depends. And so when you say

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a player's course, that means,
of course you're designing that's going to be

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on the tour. It could be
on the tour, I mean not necessarily

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because that all depends on the on
the client and there you know, what

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they want to create for their for
their for their project. But it means

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that it's going to challenge a player. It means that we are designing for

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the not necessarily for the for the
top players in the world. And now

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that could be in the proof like
what happened at TPC Sargress. You know,

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hey, we want to we want
we want to challenge the top players

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in the world. Then that's what
Pete I did very fantastically well on that

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course. Uh And but that was
a brief, that's what he was.

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He was there to try and make
the player's life miserable in that in that

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particular time. So and it's worked
to perfection it's one of the most intriguing

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uh non majors sad to say out
there. So, but it's a terrific

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it's a terrific course. So it
all depends on on what are the needs

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of the of the place. Because
if you're looking at now, let's say

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that we do create a world class
tournament, Now it's a different ballgame because

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now we have to create areas for
television, for for for the uh for

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all the everything that goes to bringing
a huge production of hospitalities uh et cetera,

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merchantes et cetera, et cetera,
merchandising, et cetera. Yes,

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so that that's a whole different ballgame. Now. Course at that at the

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regular level that we're talking about,
is is a challenging course. Uh,

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it's a it's a character course.
It's it's a long course and uh.

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But but obviously you know and for
made for for players, so you're not

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going to be able to spray it. If you don't, if you don't

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hit one hundred and twenty feet wide
uh land the areas, then then then

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you're it's not a it's not a
golf course made for that for that golf

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When you said intriguing. Did you
mean from Uh, let me ask it

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this way. Whose perspective are you
talking about when you say intriguing, Well,

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well, you we like to we
like to design for the end user

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in mind. And that is having
the brief, the projections, the the

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business plan, everything set, the
market, et cetera, et cetera,

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everything set, so that we can
come and interpret that and create the best

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golf development for that brief. So
that is the that is the the the

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the important aspect of of of anything
you create. I mean, I'm not

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inventing anything. This is if you
want to build your house, you need

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you need you need to uh to
be in in good terms with the with

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the wife, because we we're gonna
be there. You know, what do

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you want? What do you need? What are your needs? Uh?

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What would you like? How would
you like the house to flow? Oh?

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I like this, Well I want
my man cave right here in the

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in the in the center. Well
put it over there in the garage.

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I mean, just with that.
If you if you're not in symphony with

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and if there's no uh you know, centered synchronicity synergy with that in that

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aspect, then we're just there kind
of like going, okay, so what

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do we want? This is going
to take a while before we have a

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plan when anybody. Yeah, but
obviously we come in and and suggest and

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gives our you know, sometimes we
have those projects where it's, hey,

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what do you guys recommend? What
do you see here? Well, we

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see this, we see that,
but let's let's address this side to make

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sure that we're in the right direction
and we we will create that uh that

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creative you know, the why for
the client as well. Okay, what

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do you think the percentage of your
clients. I I'm not going to talk

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about the industry, but if your
clients come and say, I want a

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player's course and I want this to
eventually I would love for this to be

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on the tour, that for us
on the tour you not always you sometimes

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let's say, let's say that two
out of ten golf courses that you're kind

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of like, you know, visualizing
and creating the visual aspect and and the

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why it is it is like,
hey, we are open for for some

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sort of tour either either I mean
this could be all the way from the

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WGC, uh all the way down
or what was the WGC. Either World

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Golf Championship just as an example,
or even the lack the you know,

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the Latin American Amateur Championship or stuff
like that, and for for our Latin

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American for our Project Star in Latin
America. They sometimes they do think of,

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hey, I would love to host
that lack. Well, I mean

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these guys they're amateurs, but they
they I mean that the distance now from

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from that level to the tour level, it's college level. It's it's it's

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been uh, it's getting closer.
It's getting closer. That's what That's what's

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been happening in the past, in
the past probably seven to ten years,

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that that gap is not as you
see more amateurs making the cuts. You

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see more amateurs I mean mature.
But we just won this year, and

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so that gap is getting closer.
It's not like it's the amateur and let

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him participate. No, he's there
to he's there to compete. And that's

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that's the beauty of what's happening.
One of the beauties that that that's what's

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happening in golfering, or at least
in competitive golf. Well, as we

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learned last week our guests John Marshall
is I think was John Marshall who was

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talking about how the gap between a
scratch golfer and an eighteen handicap is closer

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than scratch golf to a tour player. Well, that's yeah, that's a

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different perspective. That's another Would you
agree with that? I mean, especially

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from your personetive facts. But if
I had to to to bet on that,

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I would put out I would say
yes. Okay, I would say

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yes because I I can go out
right now and play with the scratch golfer,

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a regular street scratch golf like a
buddy of mine. That's that's zero

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or whatever, right, because I
you know, at the at the end,

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it's it's there. It's their indexes
zero zero, zero, zero,

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whatever it is. But but you
know that you can go out there and

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they're going to still make a lot
of mistakes. You're gonna have fun,

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et cetera, et cetera. And
the problem is with the scratch golfers that

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think that they can be in the
tour. And that's the problem when you

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have that attitude mixed. I'm like, man, come on, man,

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just to just to try and qualify, you need to be a plus six

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like on on a regular like a
consistent basis, you need to be a

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plus six, So don't give me
that that your club. Definitely, definitely

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the scratch golfer to the level of
the tour player. I believe that it's

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longer than the than the than the
than the the other one that you mentioned

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on a regular eighteen handicap. Well, I mean, like, uh,

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I have a single digit index,
but I also play a slope of you

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know, one twenty five two in
there, and you put me on a

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course that's got a slope of a
one thirty three, one thirty five,

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I'm shooting in the nineties. And
that's why I play the white tees.

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Yes, I don't. I don't
see a reason to make golf any harder

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than it already is. So we
know, so well, sure I'll play

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the white teas well. You know
it's golf. Golf is one of the

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one of the oldest ways to to
commit masochism in the world. So I'll

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watch it. So hey, we
you know it's it's just it's it's a

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full on suffering out there. We
love to suffer. We love we love

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it out there. And uh,
I still have to I still have to

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meet fred a golfer that is happy
with their golf game at any level,

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at any love. I've known one. I had a barber. I had

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a barber who said, oh yeah, I'm a good golfer. I've never

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met another businesses Yep, I'm a
good golfer. Rest is soul? All

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right, another time out, we'll
be right back. Last time that we

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talked, you introduced a concept that
I was absolutely blown out by in the

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butterfly design. Can you give us
an update on that? Explain it first

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for those who didn't get to chance
to hear it last time, and also

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any updates. Yes, I love
it, well, thanks for asking,

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freend Yes, we are. We've
been described as concept creators, so it's

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not the only concept that we have
designed. I've been creating concepts, you

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know, since twenty seventeen that I
think that we've we've really created a lot

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of concepts that are now known.
But I've the butterfly golf is a four

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loop of nine. So just imagine
a butterfly, you know, body,

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where the center is the body of
the butterfly, where the center of gravity.

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The four loops come back to that
center of gravity. So when you're

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playing an eighteen whole golf course,
you only need three of the wings,

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you know, because there's three loops
of six and there's always one that's free.

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So with that said, if you
can create all sorts of combinations that

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are really permutations, because you don't
care where whole number one is, so

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it's if it's one through six on
each one to add eighteen, you can

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play you know, a root A
Let's say that the roots are A,

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B and C and D. So
you can play A B and C,

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and then a C and B,
and then a B and D and then

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a C and D, A D
and c H there for each for each

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letter there's six different combinations. So
you're playing twenty four combination. So to

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cut a long story short, it
is in twenty four days that you could

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be there on this resort or whatever. In twenty four days, you will

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not repeat the same routing, and
you will be able to play an eighteen

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hole, par seventy, par seventy
one, or par seventy two, depending

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on the combination that you've played.
And six holes will always be open to

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social gatherings or or you know,
conventions, et cetera. And also this

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is a kind of like a school
yard for all sorts of levels because joining

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the inside of this of this concept
design, it's also we take you know,

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for SI, there will be six
holes that are catered to beginners,

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you know, like like ten year
olds, eight year old, six year

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olds that have their extra tee and
that and that have that strategy just for

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them. But obviously you can use
it on a like on a regular golf

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course. But these are things that
we are thinking of creating. In one

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of our projects. Another six would
be catered to the uh, you know,

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the best female golfers. Yes,
that speaking of second shots, that's

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where the situation, that's where the
problem is. It's not just cutting the

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t box to to to whatever yardage
is. It's it's what's their angle of

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of trajectory and attack on the green
when they're one hundred and eighty yards away

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or two twenty on a short part
five. Uh, that's the difference in

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that angle from the from the gentleman
players to the female players. There it's

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a it's it's there's a lot of
change in the trajectory of the ball.

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So the golf course needs to be
designed in a different way to catch or

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to attract or to lure these players
into going for it, and and and

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and getting it on the green.
Uh. So all of these things is

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what we factor in to betterfly golf. I don't want to I don't know

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how deep you want to go into
this, but I think that this is

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I have an explanatory video. Now
you're gonna send it to you and maybe

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maybe maybe it can be part of
the addition. Oh yeah, no,

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I'll definitely link to it. We'll
definitely link to it on the on the

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show notes, no question. So
does I just love the idea because I've

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always loved the idea of round,
you know, six hole increments versus nine

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hole increments, and so it makes
so much sense. And then by adding

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that fourth loop, I would think
that the maintenance people would absolutely love this

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concept because that is another thing.
It's for maintenance. Uh, it's it's

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for experimenting, if you want it's
maintenance. It's uh, it's that if

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you're conscious of time, you can
play. If you're there for a week,

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you you can play six sols,
you know, for days, and

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you'll you'll play a different hole obviously
you can depending on operations because this all

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depends on on on how busy the
day is or the or the or the

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season is, but you would be
able to operate, you know, having

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a nine hole loop, a twelve
hole loop, a six hole loop,

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and so all of that can be
mixed. It's a multi multi use area

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that that would depend on the on
on what what what you and your customers

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want to want to live as an
experience in in the in the butterfly golf

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and when it work with this concept, you hope work for any type of

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course, resort players, membership,
yes, and you can even you can

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even mix it nuch and if you
want to get let's say that if you

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want to practice if it depends on
who you you cater for. But maybe

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let's say that this butter that let's
say that a butterfly concept is in is

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in Palm Beach, or in Florida
or where you know that Arizona where you

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know that a lot of professional players
live. I mean we we can create

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this as I mean, one wing
can be a resort, the other wing

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can be you know tour player,
female tour players. The other wing can

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be as the male tour players and
really challenge each each sixes and then there's

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a complete eighteen hole golf course where
you'll have the different experiences of how a

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golf course is played. So yes, we can mix and match and and

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and cater for the necessities of of
of that particular project or your end your

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end consumer. And you know you
mentioned Florida and Arizona, which mostly we're

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talking about level land flat land,
especially Florida, right, but here I

354
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live in northern California. There's a
lot of ventulation everywhere. You're familiar with

355
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it. You live in California San
Diego as well. It's not just flat.

356
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Would this concept be adaptable in areas
that aren't just a level course?

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Yes, of course. It all
depends on the land whenever you have and

358
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that happens on every on every level, even designing a regular eighteen old golf

359
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course. When you when you see
the land, when the land is there,

360
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and let's say that you have let's
say that that there's like, oh,

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we have a five hundred acre piece
of land. Oh, it sounds

362
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beautiful, But how's the topography.
If the topography is like this, then

363
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you don't have a five hundred piece
of land, because you know, half

364
00:29:37.839 --> 00:29:42.359
of it is counts as the as
the as the sheer drops and ups,

365
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and so the only thing you can
use are the top parts or the middle

366
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or the valley parts, but that
at the end of the day, we

367
00:29:48.920 --> 00:29:52.799
have one hundred and eighty acres to
play with, you know. So it

368
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depends if if you have if you
have whatever, five hundred acres in Florida,

369
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usually you can use them all unless
you're on wetland and stuff like that.

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Then you have like sixty percent wetland, Well you're not going to use

371
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that as well, you know.
So it depends on environmental It depends on

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your on your topography, a relationship. Those are the two things that are

373
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going to dictate at the end how
much land you really have to play with.

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So yeah, it depends like here
in California, let's say that over

375
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there up where we live in this
I mean, you know that there's a

376
00:30:32.839 --> 00:30:40.240
lot of us ups and downs and
everything. So if the it would probably

377
00:30:40.279 --> 00:30:45.599
be a bigger on paper, we
would probably have a bigger land. But

378
00:30:45.640 --> 00:30:49.799
it's not necessarily a bigger one.
It's just it's just that the topo map

379
00:30:49.920 --> 00:30:55.359
reads five hundred acres, but you
can only use two hundred, Yeah,

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because the other ones are impossible to
go in or there, or they're part

381
00:31:00.319 --> 00:31:06.480
of of a park of a national
forest or so all of that starts increasing

382
00:31:06.880 --> 00:31:11.519
decreasing your piece of land, especially
if if if you're if you want to

383
00:31:11.559 --> 00:31:18.920
do things right and uh and and
not you know, not disturbs the important

384
00:31:19.079 --> 00:31:25.359
important areas in nature, right I
have in mind, of course that I'm

385
00:31:25.400 --> 00:31:30.880
sure many people have not played h
Tpcdune Sante Bay in Mexico in the retto,

386
00:31:32.519 --> 00:31:34.279
which kind of snakes through the mountains. I mean there's a couple of

387
00:31:34.400 --> 00:31:41.079
level holes there side by side,
but mostly it's snaking through mountain areas.

388
00:31:41.640 --> 00:31:45.480
So, yes, that was it. That was a beautiful layout by Rhys

389
00:31:45.559 --> 00:31:49.039
Jones. Yeah, beautiful layout.
And then you come up over the top

390
00:31:49.079 --> 00:31:52.440
on number seventeen and you're out there
at the Sea of Cortez and it's like

391
00:31:53.440 --> 00:31:57.240
wow, yeah, this is breath
tanking. Yeah. And anyone else ever

392
00:31:57.279 --> 00:32:00.839
had a chance go to this cold
of course? Yes, yes, please,

393
00:32:00.920 --> 00:32:06.799
yeah. And it's playable. I
mean it's halfway halfway from San Diego

394
00:32:06.880 --> 00:32:10.759
to Cabo right, so but on
the eastern inside, on the inside of

395
00:32:10.759 --> 00:32:15.440
the Sea of Court. Beautiful place. I love that place. That's why

396
00:32:15.519 --> 00:32:21.960
we became member owners in that time
share. Nice good, Yeah, No,

397
00:32:22.039 --> 00:32:27.960
I love that place. So tell
me as far as the butterfly design,

398
00:32:29.279 --> 00:32:37.200
what's the reaction been and are there
any in design and operation? Where

399
00:32:37.240 --> 00:32:40.119
are we with it? Not yet
in operation, but yes, it's it's

400
00:32:40.279 --> 00:32:45.240
uh and thank you for asking.
I'm not going to be able to disclose

401
00:32:45.319 --> 00:32:51.319
on this show anyway yet. But
we do have our first one, this

402
00:32:51.319 --> 00:32:58.079
one, I wouldn't worry about that. I love it. So so we

403
00:32:58.200 --> 00:33:06.240
do have three on the on on
paper and that should and will begin construction

404
00:33:07.079 --> 00:33:12.920
this year twenty twenty four and uh
in twenty twenty five, and uh so

405
00:33:12.960 --> 00:33:15.759
we're very proud of that because you
know, and it's it's it's kind of

406
00:33:15.759 --> 00:33:19.960
funny, but this is how things
work, and this is how creativity is

407
00:33:20.000 --> 00:33:22.880
up there in the air. Great
ideas are up there in the air.

408
00:33:22.079 --> 00:33:28.559
If you're in the right frequency with
the right sensitivity, you it's just you

409
00:33:28.559 --> 00:33:30.920
can bring down the ideas. I
mean, so it's it's it was hard

410
00:33:30.920 --> 00:33:35.160
to believe when we first came up
with this concept of the four loops of

411
00:33:35.200 --> 00:33:37.319
six. And you know that loops
of six is not a is not a

412
00:33:37.359 --> 00:33:43.440
secret. Three loops of six is
not a secret. But it's not done.

413
00:33:43.519 --> 00:33:47.200
Years in five hundred years of golf's
existence, nobody thought of four loops

414
00:33:47.200 --> 00:33:53.319
of six and the and the combinations
that you have right right. So it's

415
00:33:53.319 --> 00:33:57.440
been it's been great. It's been
a great. When we pitched this to

416
00:33:57.519 --> 00:34:01.039
our to our clients, it's they
love it. If they have land,

417
00:34:01.039 --> 00:34:05.079
they go for it. And I've
told them, if you have the land,

418
00:34:05.519 --> 00:34:07.440
I would never design another eight hole
golf course again. I mean,

419
00:34:07.480 --> 00:34:12.039
let's go for the twenty four because
more is less. I mean, you

420
00:34:12.119 --> 00:34:16.760
do six holes more, but you're
not going to invest ever in a twenty

421
00:34:16.800 --> 00:34:23.400
seven or a thirty six golf complex
because you don't need to. Yes,

422
00:34:23.639 --> 00:34:30.360
right, you have twenty four golf
courses right here now, unless you're going

423
00:34:30.400 --> 00:34:35.599
to build twenty thousand houses. That's
a different we're going to have a different

424
00:34:35.639 --> 00:34:42.039
volume. But for a regular volume, for a regular master planned community,

425
00:34:42.119 --> 00:34:45.599
resort, master planned community or something
like that, you're going to have fifty

426
00:34:45.920 --> 00:34:52.960
seventy one hundred rounds a day.
It's more than plenty, more than plenty.

427
00:34:52.960 --> 00:34:57.880
And it's a great solution. You
can come out of the twenty seven

428
00:34:58.159 --> 00:35:00.800
whole layout, thirty six who layout. You know, it's better for the

429
00:35:00.920 --> 00:35:06.199
environment, better for water, better
for space, it gives you, it

430
00:35:06.239 --> 00:35:10.079
gives you, you know, still
a very good housing development. But but

431
00:35:10.320 --> 00:35:15.280
you you you know, for for
for water usage, for all of that.

432
00:35:15.440 --> 00:35:20.639
It is. It is a great
example of sustainability as well. All

433
00:35:20.719 --> 00:35:30.719
right, one more break. We'll
be back in sixty seconds. For a

434
00:35:30.840 --> 00:35:35.679
normal Uh, let's just say there's
a housing development being made and they're going

435
00:35:35.760 --> 00:35:39.519
to have five hundred homes. I
don't know what a housing development is.

436
00:35:40.360 --> 00:35:44.079
They want to put a golf course
in there. How much land do you

437
00:35:44.199 --> 00:35:49.119
need for the golf course, the
practice area, the driving range, what?

438
00:35:49.119 --> 00:35:53.480
What is what's required? Generally?
I know can't be because it can

439
00:35:53.559 --> 00:35:58.119
range. Yeah, they do whatever, And it depends on the on the

440
00:35:58.159 --> 00:36:00.199
on the type of on the use
of land that you have. If you

441
00:36:00.239 --> 00:36:05.079
go go vertical, you know,
for a golf course, we're gonna need

442
00:36:05.440 --> 00:36:08.880
we're gonna need one hundred and eighty
two hundred let's just round up the numbers.

443
00:36:09.360 --> 00:36:15.079
Two hundred acres, okay, So
and that's the land. That doesn't

444
00:36:15.079 --> 00:36:17.559
mean that the golf course is going
to to be there. Maybe for the

445
00:36:17.599 --> 00:36:22.840
golf course, just for the grass, you're gonna you're gonna grasp one hundred

446
00:36:22.920 --> 00:36:25.320
acres. I don't know. I'm
just just to round up numbers. So

447
00:36:27.159 --> 00:36:31.199
if you use two hundred half of
it, per se will be grassed.

448
00:36:31.440 --> 00:36:35.679
Okay, now this is don't take
this literally. This is just an exercise

449
00:36:35.719 --> 00:36:39.880
for for for for whoever's listening,
maybe maybe my grandma is something else,

450
00:36:40.000 --> 00:36:46.239
Just kidding, So just just to
round up some numbers. So that's just

451
00:36:46.400 --> 00:36:52.400
the lot that we need for safety
precautions. So those that's the quarridor that

452
00:36:52.480 --> 00:36:59.440
you need to you know, to
uh to save the housing development from from

453
00:36:59.519 --> 00:37:04.400
having that many golf hold balls hit
or et cetera. You're always going to

454
00:37:04.440 --> 00:37:09.760
have that that that uh, you
know, percentage of balls that are that

455
00:37:09.760 --> 00:37:15.159
that go outside the corridors. We
we all know that we all have been

456
00:37:15.199 --> 00:37:21.960
there, so windy day, more
windy, et cetera, that's gonna happen.

457
00:37:22.199 --> 00:37:25.400
So with that in mind, that's
what you need for a regular eighteen

458
00:37:25.400 --> 00:37:30.039
old championship. That includes the driving
rains and and short game facility, and

459
00:37:30.039 --> 00:37:36.239
and and cutting green clubhouse and marking
love not in as No, that's different.

460
00:37:36.400 --> 00:37:40.280
That's just just a golf corridor of
everything that has to do with golf.

461
00:37:40.480 --> 00:37:44.800
Okay, yes, but you still
need the back of the house.

462
00:37:44.840 --> 00:37:49.119
You still need your maintenance facility,
you still need your your clubhouse. I

463
00:37:49.159 --> 00:37:53.320
don't know if your clubhouse is going
to be twenty thousand square feet or two

464
00:37:53.480 --> 00:37:59.480
or or two hundred square feet or
or or two hundred thousand square feet.

465
00:37:59.719 --> 00:38:01.920
Why because I don't know if you're
going to need a convention center. I

466
00:38:01.960 --> 00:38:06.800
don't know if you're going to do
weddings or not. So all of that

467
00:38:06.960 --> 00:38:10.679
factors in right. That's why you
can't really say, ah, it includes

468
00:38:10.719 --> 00:38:15.400
this, because what's again, what's
the brief? What what what are we

469
00:38:15.519 --> 00:38:22.480
doing this for? We're doing this
for for to host a PGA show every

470
00:38:22.559 --> 00:38:29.400
year in Orlando. Well, then
then your clubhouse, convention center is is

471
00:38:29.480 --> 00:38:31.800
going to be We're going to need
more land. So all we're going to

472
00:38:31.880 --> 00:38:37.880
we're going to cater for a PGA
tour, Well, then we're going to

473
00:38:37.920 --> 00:38:40.800
need more land because we need hospitality, we need all the trailers. I

474
00:38:40.800 --> 00:38:45.079
mean there's I don't know how many
trailers there are out there, you know,

475
00:38:45.199 --> 00:38:52.159
but every time I'm touring a you
know, a or I'm in some

476
00:38:52.199 --> 00:38:57.960
sort of a tour event, there's
fifty trailers out there. I mean,

477
00:38:58.559 --> 00:39:04.840
you know, from television to equipment
to bah blah, so that parking lot

478
00:39:05.280 --> 00:39:09.320
and then the regular parking so that
changes again. So when you ask,

479
00:39:09.400 --> 00:39:15.800
I mean, what is what is? What is that? What are we

480
00:39:15.920 --> 00:39:20.280
catering for at the end of the
day, But for the golf course,

481
00:39:20.320 --> 00:39:23.519
that's what you need and then the
rest. Then what are we doing?

482
00:39:24.199 --> 00:39:30.559
Multi housing development? One family home
development vertical? We can go to thirty

483
00:39:30.960 --> 00:39:37.639
thirty stories thirty story building because we're
right close to the city. I don't

484
00:39:37.639 --> 00:39:40.519
know, so that that all depends. The important thing is to come up

485
00:39:40.519 --> 00:39:49.679
with that good factor of housing per
golf per rounds so that we know that

486
00:39:49.719 --> 00:39:57.079
we're doing the right thing in regards
to the business plan and we have a

487
00:39:57.159 --> 00:40:01.800
successful project for our clients. So
I'm not going to ask you to be

488
00:40:01.880 --> 00:40:07.119
specific about anything, and if I
if you can't even answer these questions,

489
00:40:07.239 --> 00:40:13.119
don't. But I'm just curious about
the people that have shown interest and will

490
00:40:13.159 --> 00:40:16.119
be developing a butterfly type type golf
course. Is it the United States?

491
00:40:17.559 --> 00:40:21.800
Yes, one in Europe, one
in the United States, and one in

492
00:40:21.840 --> 00:40:28.400
Mexico. Wow, can you give
a state in the United States? Can't

493
00:40:28.440 --> 00:40:30.199
even go that? Okay, then
I'm done with that yet. Not yet.

494
00:40:30.800 --> 00:40:34.719
That's what I do. So you
can you can invite me back in

495
00:40:34.840 --> 00:40:37.840
it. Oh I can't wait.
No, no, no, no,

496
00:40:37.159 --> 00:40:42.000
I love I love having you on
because you really help you put things in

497
00:40:42.079 --> 00:40:50.239
perspective overall. Have you had uh
pitches to to potential clients and you gave

498
00:40:50.280 --> 00:40:58.280
them this idea and they're like,
no, yeah, well luckily we don't

499
00:40:58.280 --> 00:41:02.000
get the silly thing. Uh.
We raise eyebrows and that's good, that's

500
00:41:02.039 --> 00:41:07.360
good. But they're thinking, but
it's not. But it's not in the

501
00:41:07.440 --> 00:41:09.159
in the format, you know,
it's not in the format. It's like

502
00:41:09.239 --> 00:41:14.039
no, you know, we we
we we're a little bit more conservative.

503
00:41:14.079 --> 00:41:17.119
We want the eight old golf course
fair enough, perfect or maybe sometimes we're

504
00:41:17.159 --> 00:41:21.960
doing a short game facility. You
know, we're working with a top tequila

505
00:41:22.039 --> 00:41:28.320
brand right now that that we're going
to do their their short game cool sexy.

506
00:41:28.920 --> 00:41:31.440
Uh you know, part three course
short, part three course in their

507
00:41:31.440 --> 00:41:36.000
hacienda for tequila, one of the
top producers in tequila in the world.

508
00:41:36.239 --> 00:41:37.840
That you're going to love that one. But I can't disclose it the Navy

509
00:41:37.880 --> 00:41:42.320
yet. But those things that we
love to do, those things that we

510
00:41:42.480 --> 00:41:47.599
love to do that that also comes
in the equation. So just to try

511
00:41:47.639 --> 00:41:52.360
and answer your question on a to
maybe in another in another perspective, with

512
00:41:52.400 --> 00:41:58.440
another view. We're very lucky right
now, Fred that that clients that call

513
00:41:58.559 --> 00:42:02.639
us, they call us because they
want something unique. They call us because

514
00:42:02.679 --> 00:42:07.920
they're looking for something cool, something
sexy, something original, something that's that's

515
00:42:07.960 --> 00:42:15.320
a little bit you know, out
there, but still respecting the integrity of

516
00:42:15.360 --> 00:42:17.960
the game. So that's where we're
at. That's our sweet spot right there.

517
00:42:19.360 --> 00:42:23.079
We do we can do traditional,
yes, we love it. Yes,

518
00:42:24.400 --> 00:42:30.039
but clients right now are calling us
because of our of our unique approach.

519
00:42:30.239 --> 00:42:32.400
So that's pretty cool too. That's
very cool. Congratulations. If we

520
00:42:32.440 --> 00:42:36.079
could be the friend, if we
could be the with all due respect to

521
00:42:36.119 --> 00:42:38.079
Frank Getty, if we could be
the Frank Getty of golf, I'm in

522
00:42:38.920 --> 00:42:45.440
yeah, I would think so,
I would think. So tell me about

523
00:42:45.480 --> 00:42:49.119
Wellness Golf. I also saw on
your website you had Wellness Golf. Yes,

524
00:42:49.199 --> 00:42:52.800
that is one of our concepts.
That is our less is More collection

525
00:42:52.280 --> 00:42:58.559
and that is you know, something
that we created seven years ago now,

526
00:42:58.599 --> 00:43:04.000
twenty seventeen, where we started.
I created a list of uh in in

527
00:43:04.079 --> 00:43:06.719
our in our design studio, We're
like, okay, what is golf.

528
00:43:07.239 --> 00:43:09.920
Everybody's talking about growing the game,
nobody's doing anything about it. What is

529
00:43:09.960 --> 00:43:15.239
golf? That's that's and this was
this was in twenty seventeen. Though so

530
00:43:15.519 --> 00:43:21.400
uh so, well, golf is
intimidating, it's time consuming, it's judgmental,

531
00:43:22.039 --> 00:43:27.840
it's uh, it's it's it's land
consuming, resource consuming. List.

532
00:43:27.880 --> 00:43:32.400
Okay, what can we do to
counter that list? So let's create a

533
00:43:32.519 --> 00:43:37.480
concept that's going to call wellness golf. We're going to take invite people to

534
00:43:37.559 --> 00:43:40.800
take their shoes off, to connect
with nature, to forget about the slope,

535
00:43:42.000 --> 00:43:46.440
to forget about the rating, to
just play primitive golf. And that's

536
00:43:46.480 --> 00:43:51.559
that's that's what we talked about.
Primitive golf. You find the ball,

537
00:43:51.639 --> 00:43:54.519
you find the club, Let's go
play horse, let's have fun, let's

538
00:43:54.519 --> 00:44:00.000
connect with nature. There's nothing,
there's no scorecard, there's nothing out there.

539
00:44:00.320 --> 00:44:04.320
It's a it's a it's a short
game area, short game facility where

540
00:44:04.400 --> 00:44:08.039
depending on the on the project,
we created one hundred and eighty yard shots

541
00:44:08.159 --> 00:44:13.960
or sixty yard shot shots. But
but the important thing is for you or

542
00:44:13.960 --> 00:44:17.800
for us to to to to to
you know, to connect with nature,

543
00:44:19.400 --> 00:44:24.360
to forget about golf as we know
it, uh at that time and uh

544
00:44:24.920 --> 00:44:29.199
and and it's great. I mean
that that is that is what we call

545
00:44:29.239 --> 00:44:34.239
wellness golf. Is those types of
of projects that have been luckily picking up

546
00:44:34.280 --> 00:44:37.119
and that and that you can see
now all over the place. Not not

547
00:44:37.239 --> 00:44:42.000
that we not not because of us, but funny enough, you know,

548
00:44:42.039 --> 00:44:46.800
the Cradle was was was born at
the same time as the as chub Let

549
00:44:46.920 --> 00:44:52.800
wellness uh wellness wellness golf and many
that we were doing. And we and

550
00:44:52.840 --> 00:44:55.079
I didn't know that that that that
the Cradle was going on. So so

551
00:44:55.119 --> 00:45:00.639
it's pretty cool that that you know, it's it's the again at that uh,

552
00:45:00.920 --> 00:45:06.440
that creative those creative waves were out
there in the universe just and and

553
00:45:06.559 --> 00:45:10.679
we were thinking, you know,
doing some something different out there. So

554
00:45:10.960 --> 00:45:14.599
are there places that I can ask
Now, it's like, can we go

555
00:45:14.639 --> 00:45:17.239
out and see that? Yes,
of course you can go out and see

556
00:45:17.280 --> 00:45:22.480
it. On on in La Pause
down in the Baja, we created a

557
00:45:22.039 --> 00:45:30.280
special place inside an area where there's
an existing Gary Player course, the only

558
00:45:30.320 --> 00:45:34.119
Gary Player signature course in Mexico.
You can play that, which is another

559
00:45:34.199 --> 00:45:40.039
gem out there in the Baja and
in in twelve acres. We created a

560
00:45:40.159 --> 00:45:46.000
short game facility wellness golf course that
is that it's great. I'll send you

561
00:45:46.039 --> 00:45:51.800
some pictures. And also in Many
the Yucatan and the Yucatan Peninsula, in

562
00:45:51.880 --> 00:45:55.920
one of the most important and best
resort spy resorts in the world, we

563
00:45:57.039 --> 00:46:02.000
have another wellness golf there and we
created a golf lounge the pit, which

564
00:46:02.039 --> 00:46:07.239
you've probably seen. And we're working
on special projects right now, very original

565
00:46:07.280 --> 00:46:10.960
and unique, which I'll soon send
you some pictures as well. Well.

566
00:46:12.000 --> 00:46:17.679
I'm a huge fan of Mexico.
I have had heated debates with people about

567
00:46:17.719 --> 00:46:23.960
Mexico versus Hawaii, and I feel
like I win every time. So now

568
00:46:24.000 --> 00:46:30.000
we know that there's actually great golf
there too. Yes, that also competes

569
00:46:30.000 --> 00:46:35.599
with Hawaii, especially if we're talking
about these wellness golf resorts, that it's

570
00:46:35.639 --> 00:46:37.119
golf that you can take your family, because that was the whole point,

571
00:46:37.239 --> 00:46:42.199
you know, time restrictions, et
cetera. I mean, these are designed

572
00:46:42.239 --> 00:46:45.639
to play in ninety minutes. So
if you're there with your with your significant

573
00:46:45.639 --> 00:46:51.440
other and they're at the spa for
ninety minutes or a couple of hours,

574
00:46:51.639 --> 00:46:53.119
nobody's going to miss you. When
you're out there on the golf course for

575
00:46:53.599 --> 00:46:58.159
ninety minutes. That's the whole point. Part of the point is that these

576
00:46:58.239 --> 00:47:04.079
trips that you can take to these
specific concepts, nobody's going to miss you

577
00:47:04.119 --> 00:47:07.760
for ninety minutes. Perfect, perfect, Augie is so great to talk to

578
00:47:07.840 --> 00:47:14.920
you again. It's pias A Golf
Pack Golf and it's p i z a

579
00:47:15.480 --> 00:47:20.719
g o lf dot com to learn
more about their design and everything that he's

580
00:47:20.760 --> 00:47:24.960
doing. The innovation is off the
charts when it comes to golf course architecture.

581
00:47:25.519 --> 00:47:30.920
Thank you, sir, appreciate appreciate
it, and any any Instagram followers

582
00:47:30.960 --> 00:47:36.719
at PISA Golf and we're there interacts, send us some questions and where we're

583
00:47:36.719 --> 00:47:40.400
on it. Thank you very much. Fred really appreciate it. Well.

584
00:47:40.400 --> 00:47:45.360
I have a great story about this
week's Golf Smarter Ambassador, Royce Cossoff from

585
00:47:45.400 --> 00:47:51.719
Philadelphia, Pennsylvania, where he plays
at McCall Golf Club. Royce is a

586
00:47:51.800 --> 00:47:55.840
longtime listener who even wrote a very
kind review for Golf Smarter on Apple Podcasts

587
00:47:57.519 --> 00:48:02.440
back in twenty seventeen. But more
in interestingly, Royce was so taken by

588
00:48:02.519 --> 00:48:08.519
hearing Jim Waldron on the podcast that
he actually flew out west to Portland,

589
00:48:08.519 --> 00:48:14.760
Oregon to take two days of one
on one lessons with Jim. And that's

590
00:48:14.800 --> 00:48:19.880
after doing Zoom lessons with Jim for
three years. So then Royce wrote and

591
00:48:19.960 --> 00:48:24.920
said about his time face to face
with Jim, quote absolutely life changing.

592
00:48:25.239 --> 00:48:31.000
Empty your mind and listen to everything
he says and you will be saved.

593
00:48:31.519 --> 00:48:37.639
Wow. And that's why we have
Jim on regularly. And now Royce is

594
00:48:37.679 --> 00:48:43.679
officially a Golf Smarter ambassador. Well
why don't you become one of our ambassadors.

595
00:48:44.000 --> 00:48:47.039
Then you can take advantage of getting
a free gift. If you aren't

596
00:48:47.079 --> 00:48:51.880
comfortable recording a show opening and that's
been said to me, that's fine,

597
00:48:52.159 --> 00:48:55.000
But there's another way to get a
choice of these three great gifts. Just

598
00:48:55.119 --> 00:48:59.880
leave the review for Golf Smarter,
like Royce did, wherever you listen.

599
00:49:00.320 --> 00:49:02.400
Then send me the text of the
review you wrote and where you wrote it.

600
00:49:02.960 --> 00:49:07.000
Or like Royce, you can record
an episode opening on your phone or

601
00:49:07.039 --> 00:49:10.000
on our toll free listener line.
I'm trying to make it so easy for

602
00:49:10.079 --> 00:49:15.599
you. Then you can choose one
of those gifts, which includes Tony Manzoni's

603
00:49:15.679 --> 00:49:21.840
video of the Lost Fundamental Royce took
advantage of the glove and glove storage compartment

604
00:49:21.880 --> 00:49:25.760
from redroostergolf dot com. And your
third choice is an eight pack of Flightpathgolf

605
00:49:25.800 --> 00:49:31.840
tees at flightpathgolf dot com. Just
write me directly with your review or request

606
00:49:31.880 --> 00:49:36.239
to do a show opening, and
I'll send you some simple instructions on how

607
00:49:36.280 --> 00:49:39.480
to record. Check out today's show
notes to find links about each gift you

608
00:49:39.639 --> 00:49:44.519
have to choose from, and when
you check out the show notes, you'll

609
00:49:44.559 --> 00:49:50.239
also see the summary and the bullet
points provided by AI. If you have

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any questions comments, especially about how
to get a free gift, or maybe

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00:49:54.679 --> 00:49:59.719
you have a suggestion for an upcoming
episode, write to Golf Smarter Podcast at

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mail dot com or click on the
Heyfred button when you visit golfsmarter dot com

