WEBVTT

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You are listening to the IFAH podcast
Network. For more amazing filmmaking and screenwriting

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podcasts, just go to ifahpodcastnetwork dot
com. Welcome to the Bulletproof Screenwriting Podcast,

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Episode number three sixty six. Progress
is impossible without change, and those

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who cannot change their minds cannot change
anything. George Bernard Shaw broadcasting from a

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dark, windowless room in Hollywood when
we really should be working on that next

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draft. It's the Bulletproof Screenwriting Podcast, showing you the craft and business of

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screenwriting while teaching you how to make
your screenplay bulletproof. And here's your host,

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Alex Ferrari. Welcome, Welcome to
another episode of the Bulletproof Screenwriting Podcast.

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I am your humble host, Alex
Ferrari. Now, today's show is

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00:00:51.039 --> 00:00:57.880
sponsored by Bulletproof script Coverage. Now. Unlike other script coverage services, Bulletproof

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Now, Guys, today on the
show, we have John Fitzgerald.

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Now. John is a very interesting
filmmaker because not only is he an award

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winning filmmaker, he's also the co
founder of the Slam Dance Film Festival and

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the author of the book Filmmaking for
Change. Now. This episode was recorded

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prior to COVID and prior to the
protest movement and Black Lives Matter and everything

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that's going on in the world.
But man, when I went back to

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listen to it to get it ready
for this episode, I could not believe

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how timely this episode is. So
we talk about how to make social change

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with your filmmaking, and I think
it's more important than ever before that you

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make a change in the world with
your art, and this episode and this

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conversation will help you get on that
path. So, without any further ado,

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please enjoy my conversation with John Fitzgerald. I like to welcome the show

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John Fitzgerald, Man, thank you
so much for being on the show.

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My friend. Absolutely happy to be
here. Thank you man. And like

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I'll be saying off air, your
book makes a cameo in my film On

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the Corner of Ego and Desire.
When we're in the bookstore, we pan

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across it. It's the first book
that's in and it's not a quick pan

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there's it's a moment you read the
title. So I wanted to give you

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a shout out for the book.
I love that. I love that.

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So before we get started with the
reason It's here movie, Yeah, exactly,

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now, real quick, before we
get started, how did you get

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into the business. I have a
film degree from UCSB and broke into the

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training program at William Morris and back
then it was actually Triad, but it

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was it was acquired, and did
the development thing a while, socking away

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my per diem working on a script
that I'd started in film school and eventually

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raised the funds to shoot it,
and like everyone else, really wanted to

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premiere it at Sundance, but it
wasn't to be, fortunately for me.

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I had met a couple other filmmakers
at the IFFM in New York that year

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and they didn't get in either,
and so we all banded together and started

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slam Dance. So I kind of
by accident, became a festival director.

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We all did it together the first
year as co founders, and then I

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became the director for year two and
three and brought in Peter Baxter was one

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of the producers of a film in
the first year. He came on as

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a Crave director, and then I
moved on to take over as AFI Fest

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director, and then Peter took over
slam Dance. So that's the short version

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of how I got into this indie
film space. And Dan has been on

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the show. Dan Marvish has been
on the show multiple times, and he

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also makes a cameo himself, true
filmmaker. Oh man, he hustles man

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like there's no tomorrow, and he
actually makes a cameo in the movie.

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And his book makes a cameo in
the movie as well. So I tried

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to bring as many people as I
could. He's great and he you know,

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I have to give him a lot
of kudos. He's the one that

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you know, wrote the first press
release that was in Variety, and he

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was he was a big help and
he's a great guy. Now, you

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wrote a book called Filmmaking for Change. Now I wanted to ask you what

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the book is about and why did
you write it. Sure, well,

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having done film festivals for a number
of years again, you know, as

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a festival director essentially curating movies,
I found myself on a panel with Michael

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Weasy and we're walking back to the
hotel and I said, hey, I've

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become more interested in what I call
social impact movies and I'm wondering, you

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know, why you guys don't have
a book on this subject. What would

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it take to make that happen?
And he said, well, send me

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an outline in the first chapter and
you know, if it makes sense,

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we'll do it. So that's kind
of where it started. And it's true

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I had become much more interested in
documentary and even narrative that you know,

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we're movies with some social relevance.
And so I did that book and really

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was thinking along the lines with with
with some of their other books, that

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this could be something that was taught
in film schools to really help filmmakers learn

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how to take ideas and make documentary, but not just talking heads documentary,

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but how do you how do you
take a core of an idea and and

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sort of break it down into a
narrative structure. And I used some other

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Michael Weasy books, the Hero's Journey
for example, Joseph Campbell's Heroes Journey in

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the Twelve Stages. I'm sure you're
familiar with that, And so that was

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kind of the anchor for the book. And how to have you know,

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development and production and then distribution,
and how you could take all these pieces

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and think of these movie these as
more narrative stories. And then I made

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a handful of documentaries along the way
that I could kind of reference in the

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book as examples. Now, documentaries
are an easy, an easy play for

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social impact. They're kind of,
you know, if done correctly, they're

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kind of built to do that.
Where I find it a little bit more

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complicated is in the narrative space.
Do you have any tips or suggestions and

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also examples of narrative films that have
really hit us, has created social impact

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besides coming to America. Of course. Well it's funny you say that because

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you know, when I was writing
the book, obviously I had to do

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a lot of research to give it
some context. And what you really learn

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when you kind of take a deeper
dive is that a lot of movies over

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the years have been social impact movies. You're just not labeled that way.

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And you think you even think about
you know, Schindler's List of you know,

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you think of Green Book. Yeah
right. I mean, if you

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look at the Oscars the last few
years, it's spotlight. You think of

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a lot of big narratives that actually
have something to say, And so I

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think it's it's not something that audiences
are necessarily looking out for consciously, but

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I think because there's so much wackiness
going on in the world, I think

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that one of the reasons why we're
seeing a kind of a spike in documentary

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and even social impact narrative is that
people are more interested in learning now about

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the world around them and different cultures
and getting to the crux of some of

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these big issues. Now, how
do you dance though the line between preaching

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and entertaining, because if you start
preaching, people tune off. Even in

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documentaries to a certain extent, I'm
a huge fan of documentary, and you

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know, the whole plant based food
movement was started with documentary basically with four

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Knives. Yeah, I'm sorry,
Work's over Knives is in my book as

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a case study. Yeah, fork
overen knives, food matters, all those

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kind of what the health and conspiracy
and all these other ones. So they're

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very powerful. And even back in
the day with Roger and me, uh

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with with Michael Moore and his social
impacts with his documentaries. Yeah, but

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how do you dance the line between
preaching and entertaining. I honestly think it's

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it's it's a combination of different factors
that don't necessarily apply into each project.

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I think each kind of has their
own, their own anchor. Obviously,

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with More you've got you've got a
charismatic figure who you you kind of want

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to watch because he's so crazy.
We'll be right back after a word from

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our sponsor and now back to the
show. But there, there's there's other

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there's other documentaries where the filmmaking style
is really interesting. You know, you

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think about life itself. Right,
the documentary made a few years ago and

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they used animation and this this this
you know, this guy had had grown

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up with with you know, a
disorder essentially and and connected it back to

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Disney movies and and so I think
it's really a question of what your style

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and your structure is and and if
you can somehow weave in a narrative ooh,

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I mean there there is a reason
why, you know, there's a

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beginning, a middle, and an
end to most of the bigger, more

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popular stories, whether it's whether it's
a book or a movie. So so

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I think that's the key, and
I think, you know, filmmakers are

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getting it. And and that's why
if you look back, and to some

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extent we could thank Netflix, they've
they've really you know, busted open the

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doors for documentary in the last few
years, I think, with such a

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deep library and of course HBO,
so they're out there and there's a reason

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why people are paying attention now.
And I think it's because these stories are

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told in such an interesting way.
The one thing I found interesting about your

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book and what you're trying to say
with it is that it does really fall

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into the concept that I've kind of
been preaching about profusely over the last six

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months or longer. Is this whole
concept of being a film entrepreneur being an

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entrepreneurial filmmaker and finding a niche and
then feeding that niche, providing service to

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that niche. Impact social impact movies
are literally that. I mean, unless

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it's a very broad like you know, racism or the Holocaust or even that,

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those are still niches of the larger
society. They're kind of pre built

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for that. Do you have any
tips on how because I know, when

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you're making a social impact film,
money might not be a specific goal,

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but if you're raising money for a
cause, for a foundation, then generating

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revenue is as important as if it
was going into your own pocket, even

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more so then at that point.
So still revenue generation is still extremely important

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for filmmakers, even doing social impact
movies. So do you have any recommendations

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in regards to what you've seen over
the years. Yeah, it's a great

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point, and I love the idea
of your book, By the way,

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and I've consulted for a number of
years helping filmmakers kind of figure out their

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marketing and distribution strategy. And one
of the things that I've been saying a

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lot in the last few years is
you really have to think of your movie

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as a brand, and you have
to think about it as a product and

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not just find a distributor, stick
it on that shelf and you see how

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many people might find it. You
do have to do all the things that

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I'm sure you cover in your book
in terms of social impact. What's interesting

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is you need to have a call
to action. And when I talked to

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filmmakers about this, it kind of
all starts with the goal and then you

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back into the process from there,
and each film kind of has its own

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goal, right because a film about
homelessness is not necessarily going to have the

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same goal as a film about the
environment. You look at a movie like

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Racing Extinction. You know, they
created an amazing campaign and I don't know

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if you had a chance to check
it out, but the new book,

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the second edition, has a whole
new section which is called activation to your

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point, which is, you know, how can you take this idea that

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was built with a mission in mind
and put it in motion? And I

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think what Racing Extinction did which was
brilliant, is that they took this concept

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of climate change and you know,
they put different challenges in there. We

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call to actions. Did you know
that animal agricultures responsible for fourteen zero point

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five percent of global emissions, I
mean, and then they talk about the

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fisheries. Did you know that ninety
percent of the fisheries are over fished.

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So they talk about these issues and
then they follow up with questions and solutions

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and what you can do as a
person to make your contribution. And I

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think part of the problem is that
people get overwhelmed with the idea that oh

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my god, there's so many problems. How can little o me make a

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difference, you know, And I
think it does have to start with us,

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and we have to just know that
every little bit counts. Yeah,

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there's I'm thinking of a movie camps
like Boys Don't Cry, which obviously touched

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upon at the time. Really you
know that, you know, LGBQ rights,

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which was something that was not even
discussed when that movie came out.

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Really it was kind of like one
of those films, and it could have

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been at the end like hey,
if you know, somebody put on go

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to this website, sign up and
get help or whatever that might be,

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or you know, get assistance or
whatever. There is there's always an ability,

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and I think the filmmaker just really
needs to be very clear about what

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their endgame is. I've even seen
big movies who that touch like I mean

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obviously Schindler's List, you know,
with the social or social project that that

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he that Spielberg created, which was, you know, to record every Holocaust

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survivor in an art chive, you
know, and he used Shindler's List as

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a catalyst for that as an educational
tool. I think that you're right that

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filmmakers really need to be very clear
about what their endgame is. Uh.

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And also I was going to ask
you how can filmmakers, depending on the

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social impact they're trying to make and
the niche that they're trying to do,

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how could they or should they team
up with organizations in that niche to get

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the word out in ways that you
can't. And also as a basically free

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marketing, because if you're making a
film about the environment, let's say,

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or specific something even more niche than
that, and there's an organization about that,

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they have on thousands and tens of
thousands and hundreds of thousands of people

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on an email list, and they
can market your film for free. Essentially.

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Do you agree with that? Absolutely? You just hit it right on

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the head. I mean, with
virtually all of these what I call cause

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cinema movies. You know, these
are projects that have not for profits.

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Depending on the category, whether it's
the oceans, or homelessness or education,

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veterans, you name it, all
of them have organizations to support this effort.

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And it is in a way almost
a sponsorship or a partnership agreement that

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is developed between filmmaking team and and
you know company. Really it's going to

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them and saying, look, I've
got this content and it supports you your

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mission. How can we help each
other? How can you get our message

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out to your audience base. Maybe
it's giving you some content for your website

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depending on what their forum is.
But it really does come down to understanding

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after you get past, you know, underneath the layer of the goal,

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it's what your what's your distribution plan? Are you? Are you interested in

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playing on Netflix or HBO? And
what if they don't want you? You

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know, are you are you going
to play in schools? Are you going

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to play in high schools? Are
you going to play in colleges? What

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is your what is your action campaign
that supports the screening? Are you going

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to have bumper stickers? Are you
going to have T shirts? What is

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your call to action? And I
think once you back into what your distribution

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model is. I did a movie
a few years ago called The Milky Way,

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and it's about breastfeeding in America,
nice and kind of restoring the nursing

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phenomena in it. It will blow
your mind just how bad America is at

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this. This really kids, I
trust me, you know I did so.

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I was psychotic than my kids were
in my wife's belly. I was

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just like, I did so much
research. I watched so many documentaries.

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It was like, maybe you're breastfeeding
and she's like, I know, and

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don't tell me what to do.
What's crazy, though, is that a

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lot of people just assume that,
you know, for me, it's about

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the nutrition factor or whatever, but
they don't. They don't realize it's the

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skin to skin and anyway I know
about I know more about that now than

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my wife did when she was breast
But the point is is that these filmmakers

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weren't making it to make money.
They yes, they were on Netflix,

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yes they got the exposure, but
it was more about how do we do

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a screening campaign that will give mothers
an opportunity to see this movie and who

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are the right partners to do that
so with that particular film, speaking of

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Tug, Unfortunately, we did a
campaign with Tug, and frankly, these

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filmmakers did not set the bar super
high in terms of how many people had

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to see the movie to trigger to
the screening. They were thinking, look,

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if they're fifteen to twenty moms in
that theater, we're good that we

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help, we're in So they didn't
do it for money, and it's it's

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a wonderful thing to see when you
see the emails plotting into babies. They're

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both they're both essentially nurses. To
see the impact they're having, and that

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is a perfect example of a social
impact film that we created. With the

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beginning, middle, and end.
It has a story, there's the good

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guys and the bad guys. There's
some animation, and it's an interesting it's

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an interesting story, but it does
make a difference. And they knew that

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it wasn't about how much money they
were going to make. It was about

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connecting to these groups. We'll be
right back after a word from our sponsor,

250
00:19:56.240 --> 00:20:03.440
and now back to the show and
having their Facebook and their Instagram and

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all these social media platforms and websites
in that nursing category. That could do

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outreach for them because because audiences want
to know about this subject. So let's

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since you've touched upon it, I
want to talk a little bit about distribution,

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and that is it's a dirty word, uh in many ways and has

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become a dirty we at the end
of the day, it's always wow,

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it's it's and people think it's,
oh no, everything's so much you know,

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easier, or it's more controlled.
They're rules. There's absolutely no rules.

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It's worse than ever. And I've
literally I actually had conversations uh today

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actually with filmmakers who are going through
this whole Tug situation. If if and

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if anyone listening has not listened to
episode three seventy three, where I,

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you know, break the story in
regards to what happened with TUG and what

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TUG was and everything, but that
that there was documentaries who had educational series

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and educational content that was licensed by
TUG, and now they're they're going to

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lose eight to ten grand and they're
like, that's you know, plus all

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the all the exposure for the cause
and everything. It's brutal out there.

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So it's brutal out there for filmmakers
as a general statement. But it's even

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I think it's even a little bit
more heartbreaking when you're when you're doing this

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for almost a nonprofit and there are
nonprofit filmmakers out there that just want the

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cause to get out there, and
they still get screwed and in the in

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the films get screwed. I mean, you're you're in that, You're in

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this space. You're definitely in the
space of distribution as well. So I'd

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love to hear your thoughts and ideas
about what can be done, what you

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look out for. Uh. And
we touched a little bit about the entrepreneurial

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filmmaking model, which I do believe
is the future or a hybrid version of

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that. But what's your what's your
take on it? Well, I I

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I think I tend to try and
look at things like a little bit more

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of the silver lining side. I
do think that it is it is really

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disturbing when you hear about to Stripper
and Tug and these these these companies that

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were doing so well for filmmakers that
you know, shut down. I will

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also say though, that that by
having so many new streaming channels and frankly

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channels that that aren't necessarily curating there
isn't as difficult of a barrier as there

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as there was some time ago.
I mean, clearly, if you don't

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have a relationship with iTunes, you
don't have a relationship with Netflix or HBO,

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it's going to be hard for you
to get get traction there. So

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I do think it's a challenge.
I think to your earlier point, I

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do think filmmakers have to be entrepreneurial
now now more than they used to be.

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It wasn't just I'm a visionary and
I'm going to create an idea and

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then give it to a al's agent
who's going to rip me off and try

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and sell it. You have to
be able to get creative on your own.

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But I do think there are a
lot of opportunities out there. You

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still have to do your homework,
You have to know who the right players

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are, and you still, I
believe you know, some of these content

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careers are creating channels for themselves,
right. Roku has over two thousand channels

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now, right, and there's going
to be some consolidation, of course,

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But there's a lot of opportunity out
there. You just got to do your

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homework. Yeah, I mean,
I even have my own streaming service,

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you know, so that's dedicated to
filmmakers. So I mean a lot of

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people have streaming services, and you
know, I think the future is curation.

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I mean, you can't like,
I agree, I just I can't

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compete with Netflix. Not many people
can. Amazon can't compete with Netflix,

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so let alone me. So there, the broad spectrum channels I think will

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start to just die off because they
won't be able to be sustained. Their

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funding will finally crap out and they'll
and they'll close. And I've seen that

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already happening. But I feel that
the niche, the niche or curated channels

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are going to be able to survive
because people will want you know, if

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you're into documentaries, curiosity stream is
a pretty good deal. I just I

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just signed up for twelve bucks for
the year. I'm like, okay,

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it was a quick like end of
the year of a Black Friday sale.

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I was like, yeah, sure, I might, yea, why not?

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You know, so that makes sense, And I think you're right.

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There's just so much more homework that
filmaking. There's a lot out there.

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There's a lot out there, and
I do agree there's gonna be some consolidation

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for sure that there won't be two
thousand channels in five years. But the

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point is, do your homework and
see which of these channels have your niche,

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you know. And I do think
that there is something to be said

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for curation, especially if you're focusing
on a specific category. I think,

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you know, throwing as many ideas
against the wall and just hoping a channel

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that has seventeen genres is going to
promote your title, that's that's a bit

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more of a challenge. But I
do think especially for docs and some very

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specific like sci fi very hot,
right, So I think if you if

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you, if you're in a certain
category and you do your homework and you

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can find a home, you have
a chance to succeed there. And if

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and and I still think having a
website and having fans and creating community as

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you know, I mean, those
are those are the audiences that would come

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and see your next movie. So
I still think you don't want to just

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give it up and wait for the
checks to roll in. You gotta you

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gotta, you gotta keep hustling.
Yeah, when you're preaching to the choir

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on that one. But but I
see it too that the distributors you know

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when I was at AFM this year, Uh, they're they're scared. They

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don't know what to do. I
mean, all their golden calves are gone,

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so they I asked, I literally
asked a distribution company who was in

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a meeting with me. I go, you guys really have no idea how

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00:26:00.880 --> 00:26:03.400
you're gonna make money this year?
Are you the Like, We're just gonna

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00:26:03.440 --> 00:26:07.519
throw up things as many things up
against the wall as we can and see

335
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what sticks and things are. And
the wall is moving and the things you're

336
00:26:11.519 --> 00:26:15.279
throwing up against the wall are moving. So it's a constant game of musical

337
00:26:15.359 --> 00:26:18.720
chairs, and nobody really knows what's
going on. So that's kind of why

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I always again talking about entrepreneurial is
the exploitation of the movie is one revenue

339
00:26:23.920 --> 00:26:29.920
stream, while you should be creating
multiple other revenue streams from other products and

340
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or services like food, like I
mean, fork over knives. I mean

341
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those guys. I have them in
my books as a case study as well,

342
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because they were really food matters,
fat, sick, and nearly dead.

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Even even Kung Fury, Kung Fury, that little short film. I

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remember that that guy, he you
know, the niche of eighties action movies.

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I wouldn't say that's a social impact
film, but depending how you look

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at it. Okay, I worked
on a really bad Stephen Sigau movie.

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You mean so pretty much almost all
of them except for the first maybe three

348
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or four. Yeah, well,
on Deadly Ground, I have to say

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I like it. Oh wait,
on denund is that the one is that

350
00:27:14.519 --> 00:27:19.000
the oil one? No, Actually, on Deadly Ground is the one that

351
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I worked on. Okay, horrible, it's a horrible movie. It's the

352
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one with Michael Kaine right under Siege
I think was the first one right that

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he was actually decent at. So
arguably this is my time of life.

354
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So I worked in a video store
during this time. So this is there's

355
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a like I've said before on the
show, there's a window of time that

356
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I will challenge anybody to a trivial
situation. So from from eighty seven to

357
00:27:45.480 --> 00:27:51.000
ninety three, I pretty much watched
everything that was put out. So during

358
00:27:51.039 --> 00:27:55.200
that time there was above the law, hard to kill, mark for death,

359
00:27:55.400 --> 00:27:59.319
out for justice, and then under
Siege showed up. I would argunder

360
00:27:59.319 --> 00:28:02.319
Siege in the middle Pack. Yeah, so under Siege, I would argue

361
00:28:02.400 --> 00:28:04.039
is probably his best and was his
biggest hit, and it was a Warner

362
00:28:04.039 --> 00:28:10.119
Brothers release, Above the Law not
bad. I have a small a good

363
00:28:10.119 --> 00:28:12.079
place for me in a Heart to
Kill, But I didn remember he did

364
00:28:12.079 --> 00:28:15.519
on Deadly Ground if that's if I'm
not mistaken, that's the oil one in

365
00:28:15.599 --> 00:28:22.440
Alaska with Michael Caine, and he
directed to see McGinley, Billy Thornton.

366
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It was. It was an awesome
cast, but he directed, he directed

367
00:28:26.680 --> 00:28:30.559
it. He was so drunk on
his own power. I could only imagine

368
00:28:30.599 --> 00:28:33.720
what that was like, but he
was. But it was a social podcast

369
00:28:33.720 --> 00:28:40.039
of what not to do in studio
production that that movie would check all the

370
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box. But that was but that
was a movie, if I remember correctly,

371
00:28:41.759 --> 00:28:45.839
that was a social impact movie.
He was trying to say something about

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American m was American, Indian and
oil and Theano Alaska. It was Alaska,

373
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so it was so it was like
the Natives of Alaska and all this.

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So it really was a bit preachy, if I remember correct. It

375
00:29:00.480 --> 00:29:06.440
was like a bit preaching. It
was bad. It was just bad cinema.

376
00:29:07.200 --> 00:29:10.279
It started to it started to take
good about it was it. It

377
00:29:11.079 --> 00:29:15.039
puts the money in the pocket that
I could get closer to making my independent

378
00:29:15.119 --> 00:29:18.920
film. That was the kind of
help me get the slammed in. That's

379
00:29:18.960 --> 00:29:22.440
the that's the way to look at
it, an absolutely wonderful way to look

380
00:29:22.480 --> 00:29:26.519
at it. My friend, I
have to say, now, do you

381
00:29:26.559 --> 00:29:32.799
have any tips for finding funding for
these social impact films? Because when you're

382
00:29:32.839 --> 00:29:38.319
doing a social impact film, funding
opportunities are more relative than the action movie

383
00:29:38.359 --> 00:29:42.960
starring Eric Roberts and Michael Madson.
So you have places you could go to

384
00:29:44.000 --> 00:29:48.160
get that. Do you have any
tips for that for your listeners. We'll

385
00:29:48.160 --> 00:29:55.039
be right back after a word from
our sponsor, and now back to the

386
00:29:55.079 --> 00:29:57.880
show. Well, you know,
I I do. I do cover that

387
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a little bit in the book,
and I and I have a list of

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00:30:00.240 --> 00:30:04.079
of of organizations and it really just
depends kind of on how much you're looking

389
00:30:04.160 --> 00:30:10.279
for. There's probably half a dozen
or so, and I know seeden Spark

390
00:30:10.319 --> 00:30:15.720
has has a lot of information about
that fledgling. You can you can go

391
00:30:15.799 --> 00:30:25.079
to the doc the I d A
website see a really long list of organizations

392
00:30:25.079 --> 00:30:30.839
that support docs, a lot of
grants. What what's also interesting is that

393
00:30:32.039 --> 00:30:37.480
is the crowdfunding campaign has kind of
shifted to equity crowdfunding and and so now

394
00:30:37.720 --> 00:30:40.279
you can get a you can get
a piece of the movie instead of just

395
00:30:40.440 --> 00:30:44.759
you know, a T shirt.
So so I do think there are a

396
00:30:44.799 --> 00:30:47.880
lot of opportunities and and and as
as we both know, you can you

397
00:30:47.920 --> 00:30:51.359
can make these movies for next to
nothing. So just a question of how

398
00:30:51.400 --> 00:30:56.799
creative, how creative you can be. But the other thing I'll just add

399
00:30:56.839 --> 00:31:02.599
is there are companies like Creative Visions
right that that really support as a fiscal

400
00:31:02.640 --> 00:31:07.079
partner and with a lot of tools
and outreach and a lot of examples,

401
00:31:07.119 --> 00:31:12.160
and they have talks and they bring
filmmakers in and they really support this social

402
00:31:12.200 --> 00:31:18.480
impact space with a lot of information
and resources that are hard to find in

403
00:31:18.519 --> 00:31:23.079
one in one shop. So that's
another organization to know about. And I

404
00:31:23.079 --> 00:31:30.359
think moving forward, there has been
definitely an uptick in social impact cinema over

405
00:31:30.400 --> 00:31:33.839
the last twenty years. I mean
just from the moment where I was talking

406
00:31:33.920 --> 00:31:37.559
that little magical moment when I worked
at a video store that you know from

407
00:31:37.599 --> 00:31:41.920
there, I don't remember seeing many. You know, it was the eighties,

408
00:31:41.960 --> 00:31:44.720
so it was a little different,
but there wasn't a lot of social

409
00:31:44.799 --> 00:31:48.680
impact films. But they have becoming
more and more and more and more,

410
00:31:48.680 --> 00:31:53.400
God, I can't believe inconvenient inconvenient
truth. Yeah, that launched an entire

411
00:31:53.480 --> 00:31:56.960
conversation. I talked about that a
lot in my book. Oh that's it,

412
00:31:57.400 --> 00:32:00.440
That's what triggered me. It was
such a great It was such a

413
00:32:00.480 --> 00:32:06.079
great It's such a powerful use of
the medium. I mean what they were

414
00:32:06.119 --> 00:32:09.599
able to do. And I actually
taught trailer editing in colleges and classes,

415
00:32:09.880 --> 00:32:15.079
and I bring out the Inconvenient Truth
trailer. That trailer was so well edited

416
00:32:15.759 --> 00:32:22.920
and it was so powerful, and
it's Al Gore in doing a slight show,

417
00:32:22.039 --> 00:32:28.640
the slide show like they made the
movie they made Al Gore kind of

418
00:32:28.680 --> 00:32:31.559
cool. It was kind of weird
watching that. And then you watch a

419
00:32:31.599 --> 00:32:38.400
movie like Supersize Me, which completely
started a conversation, a global conversation about

420
00:32:38.519 --> 00:32:44.680
obesity and about food and about so
much so that the multi billion dollar company

421
00:32:44.880 --> 00:32:52.039
stopped supersizing it was. That's amazing. It was amazing. So these films

422
00:32:52.400 --> 00:32:58.720
do do hit and the in the
just hyper sensitive times that we live and

423
00:32:58.759 --> 00:33:05.079
where any little thing offends. The
corporations are so sensitive to this. So

424
00:33:05.240 --> 00:33:08.839
if can you imagine if Supersized Me
showed up today? Oh my Oh my,

425
00:33:09.000 --> 00:33:13.319
could you imagine because that was like
pre was that pre that wasn't pre

426
00:33:13.400 --> 00:33:16.319
internet, but it was like early
it was really when did that come out?

427
00:33:16.319 --> 00:33:20.039
Like that was the nineties? It
was, Yeah, it's more than

428
00:33:20.160 --> 00:33:22.839
it was more than ten years ago. No, it's it's definitely the nineties,

429
00:33:22.880 --> 00:33:27.240
if I'm not mistaken. But late
nineties when when that came out?

430
00:33:27.359 --> 00:33:30.720
So late nineties or early two thousands, but it was like pre Facebook,

431
00:33:30.839 --> 00:33:35.799
free, pre insane social media.
I know you're looking it up. Go

432
00:33:35.799 --> 00:33:37.200
ahead, go look it up because
it's going to try and find it while

433
00:33:37.200 --> 00:33:42.519
you're talking. But yeah, but
so the I think that there is an

434
00:33:42.559 --> 00:33:45.680
uptick, and I think it's a
very powerful way for a filmmaker to make

435
00:33:45.720 --> 00:33:52.039
a difference in the world and also, uh, change minds and and help

436
00:33:52.359 --> 00:34:00.279
people with with this because we have
were working arguably the most powerful media in

437
00:34:00.319 --> 00:34:04.960
the world as far as cinema television
content, like the video content. You

438
00:34:05.000 --> 00:34:08.719
know, you can watch a movie
and your life changes, like you make

439
00:34:08.760 --> 00:34:13.960
a difference, you know. Yeah, and and it yeah, so two

440
00:34:14.039 --> 00:34:15.159
thousand and four, by the way, okay, good, and I wasn't

441
00:34:15.199 --> 00:34:22.320
too far off, not too far. But the thing is these movies are

442
00:34:22.079 --> 00:34:27.760
are are movies that you you start
a dialogue with somebody that may not know

443
00:34:27.800 --> 00:34:30.639
anything about it. Right. You
see something, it's like hearing a new

444
00:34:30.719 --> 00:34:32.159
song. You want to tell your
friend about that new song. You see

445
00:34:32.199 --> 00:34:37.119
one of these movies and it strikes
you somehow, it makes you want to

446
00:34:37.199 --> 00:34:39.559
talk about it and share the information. And one of the things that I

447
00:34:39.599 --> 00:34:45.400
think is the next wave. I
started this a bit with Cause Cinema,

448
00:34:45.480 --> 00:34:50.280
and then I got sidetracked with these
other ideas, but is I believe there

449
00:34:50.320 --> 00:34:57.400
needs to be a more concentrated approach
at connecting the cause to the movie and

450
00:34:57.480 --> 00:35:00.880
so that if you see the movie, when you finish the movie, you're

451
00:35:00.920 --> 00:35:06.039
actually on a landing page that tells
you more about the causes if you want

452
00:35:06.079 --> 00:35:09.320
to get involved or make a donation
or read more about it. That's something

453
00:35:09.360 --> 00:35:13.960
that hasn't really happened yet. And
I think, you know, Participant Media

454
00:35:14.119 --> 00:35:17.840
was was the was the likely candidate
to assume that role, and they did

455
00:35:17.880 --> 00:35:23.400
a lot with their digital and then
they shut it down. So somebody needs

456
00:35:23.400 --> 00:35:29.000
to do that, and in a
big way, because what you don't want

457
00:35:29.039 --> 00:35:32.079
to do is see one of these
movies that can really make a difference and

458
00:35:32.119 --> 00:35:37.199
then kind of go out to dinner
and forget about it. Right, you

459
00:35:37.239 --> 00:35:39.239
want to be able to make a
difference and and and that's why calls to

460
00:35:39.320 --> 00:35:43.920
action are so important. Yeah.
I just saw the film Game Changers,

461
00:35:43.960 --> 00:35:49.400
which was I just read that was
the biggest documentary in iTunes history within two

462
00:35:49.400 --> 00:35:55.760
weeks, which about vegan athletes.
And I've had so many people publicly now

463
00:35:55.880 --> 00:36:00.880
come out, like Dolph Lungren and
Iron Rob, Donny Junior and all these

464
00:36:00.880 --> 00:36:04.840
people that watched the documentary. They're
just like, yeah, I'm changing.

465
00:36:05.159 --> 00:36:07.400
I'm not trying to preach your guys, eat your meat. It's up to

466
00:36:07.440 --> 00:36:12.519
you. But I'm just I'm just
using it as an example of a film

467
00:36:12.719 --> 00:36:17.119
that's had immense impact. I mean, I haven't seen impact in that space

468
00:36:17.280 --> 00:36:23.000
as much probably since either What the
Health or fork Over n Over Knives they

469
00:36:23.039 --> 00:36:27.480
were the first. Wasn't Fork over
Knives the first Forks over Knives? Well,

470
00:36:27.519 --> 00:36:30.960
I think Food Matters might have come
around first, but I think Forks

471
00:36:30.960 --> 00:36:34.360
over Knives is the one that really
busted it open. And they were smart

472
00:36:34.400 --> 00:36:38.280
talking about your film entrepreneurs. You
know, they had they had a companion

473
00:36:38.320 --> 00:36:40.679
piece, they had a magazine,
they had a website. I mean,

474
00:36:40.679 --> 00:36:45.440
they've created a whole franchise around this. But but I think I think that

475
00:36:45.880 --> 00:36:51.280
you know Louis who also did the
cove right Yes, and Racing Extinctions,

476
00:36:51.280 --> 00:36:54.280
So he knows what he's doing.
He's got an oscar and he knows how

477
00:36:54.320 --> 00:36:58.960
to make a difference. And I
think with with that movie came out of

478
00:36:59.000 --> 00:37:00.920
Sundance last year, right, I
didn't see it. Their Team Changers,

479
00:37:01.239 --> 00:37:06.159
So yeah, it's going to have
an impact for sure. And and more

480
00:37:06.159 --> 00:37:09.800
importantly, back to your other comment
about distribution, it doesn't really help if

481
00:37:09.800 --> 00:37:15.239
you have a message and nobody sees
it. Right, you got to you

482
00:37:15.320 --> 00:37:17.719
got to find your audience and and
not everybody's going to have the luck of

483
00:37:19.559 --> 00:37:23.639
an acquisition out of sun Dance and
and an iTunes yeah iTunes deal, and

484
00:37:23.880 --> 00:37:28.599
also having James Cameron, ar Schwarzenegger
and Jackie chann as your executive producers.

485
00:37:28.639 --> 00:37:34.280
Like that doesn't hurt, doesn't didn't
hurt in the least. Uh De Man,

486
00:37:34.360 --> 00:37:36.360
I want to I wanted to thank
you again for being on the show.

487
00:37:36.360 --> 00:37:37.199
I'm going to ask you a few
questions. I ask all of my

488
00:37:37.280 --> 00:37:42.519
guests what advice would you give a
filmmaker trying to break into the business today,

489
00:37:44.960 --> 00:37:49.519
I think I think mentorship is key. Uh, find people that are

490
00:37:49.519 --> 00:37:53.920
doing what you want to be doing
and reach out to them because most of

491
00:37:54.000 --> 00:37:59.320
them are willing to help. And
and if you know what genre you want

492
00:37:59.320 --> 00:38:02.000
to be in, try and find
somebody that's making projects in that genre.

493
00:38:02.519 --> 00:38:07.360
I think one of the other one
of the other challenges is some people think

494
00:38:07.400 --> 00:38:12.440
they want to make movies, but
it turns out they don't want to make

495
00:38:12.480 --> 00:38:15.480
movies. You just want to be
connected to the movie business. So I

496
00:38:15.519 --> 00:38:17.400
think, you know, part of
the challenge is to figure out which part

497
00:38:17.440 --> 00:38:21.519
of the iss you want to be
in, right and and then figure out

498
00:38:21.519 --> 00:38:24.000
who can mentor you and give you
advice on on on the best path to

499
00:38:24.000 --> 00:38:27.800
reach that goal. So, so
you need to tell me there's people in

500
00:38:27.840 --> 00:38:30.320
the business who just want to be
famous and don't really care about the work.

501
00:38:30.519 --> 00:38:34.199
Stop at john Stop. Yeah,
Next, you're going to tell me

502
00:38:34.280 --> 00:38:37.320
distributors are you know a lot of
distributors are predatory? Like what do you

503
00:38:37.360 --> 00:38:40.039
what are you even saying? What
is? It's up as down down as

504
00:38:40.119 --> 00:38:45.599
up? Cats and dogs living together
masssterio That the key is get into a

505
00:38:45.639 --> 00:38:50.599
training program and and be willing to
do internships because a lot of those internships

506
00:38:50.679 --> 00:38:52.119
lead to full time gigs. Yeah, and if not, it starts a

507
00:38:52.159 --> 00:38:55.480
sponge, and if not, you
start building that rhinoceros skin that you need

508
00:38:55.719 --> 00:39:00.000
that you need to build up in
this business. Without question, that's right

509
00:39:00.360 --> 00:39:02.159
now. What is the lesson that
took you the longest to learn, whether

510
00:39:02.440 --> 00:39:07.079
in the film business or in life. I think the lesson that I learned

511
00:39:07.079 --> 00:39:10.639
over time in the film business was
I kind of believe that if you did

512
00:39:10.679 --> 00:39:15.760
something and you did it really,
really well, that you you'd be able

513
00:39:15.840 --> 00:39:22.039
to make a lot of money.
I love that. That's awesome. And

514
00:39:22.599 --> 00:39:25.480
then I realized, Okay, if
I want to be a really good curator

515
00:39:27.519 --> 00:39:31.639
and a really good fescil director,
or I want to teach film classes,

516
00:39:32.679 --> 00:39:39.960
or I want to write books,
unfortunately most of those don't generally pay.

517
00:39:42.079 --> 00:39:46.320
Making documentaries is not going to make
you rich. We'll be right back after

518
00:39:46.360 --> 00:39:54.679
a word from our sponsor, and
now back to the show. I'm not

519
00:39:54.719 --> 00:39:57.760
saying I got in this to get
rich. I'm just saying I think I

520
00:39:57.840 --> 00:40:00.880
kept saying I'm not going to think
about the finance picture and what I have

521
00:40:00.880 --> 00:40:02.599
to do to get my kids through
school. Sure, I'm gonna work really

522
00:40:02.599 --> 00:40:06.840
hard, and so I think the
lesson was, you know what, you

523
00:40:06.880 --> 00:40:08.280
got to go the other way.
You got to you gotta love what you

524
00:40:08.360 --> 00:40:13.320
do. And fortunately for me,
I've loved every minute of this journey.

525
00:40:13.320 --> 00:40:15.960
I've I've got to make movies,
I've got to meet and discover tons of

526
00:40:15.960 --> 00:40:22.000
filmmakers. I love what I do. But but you the lesson I learned

527
00:40:22.039 --> 00:40:27.599
was you can't think about where the
money is going to come from and think

528
00:40:27.639 --> 00:40:30.119
that just if I do this really
well and I work really hard and I'm

529
00:40:30.119 --> 00:40:31.599
good at that, the money will
come. Because the truth is some of

530
00:40:31.639 --> 00:40:37.239
these some of these categories in the
film space don't pay as well as you

531
00:40:37.280 --> 00:40:40.519
know, producing a movie for twenty
century Fox, and even those films sometimes

532
00:40:40.639 --> 00:40:45.239
or Disney or exactly, there is
no more twenty century Fox or come on,

533
00:40:45.440 --> 00:40:49.360
come On, It's gone now.
And three of your favorite films of

534
00:40:49.360 --> 00:40:55.440
all time, I have to say
Citizen Kane. I saw it in film

535
00:40:55.480 --> 00:41:00.800
school, and you know that's kind
of an easy answer is Beautiful, which

536
00:41:00.840 --> 00:41:06.000
I had the pleasure of showing with
Benini and everyone there at the Chinese when

537
00:41:06.000 --> 00:41:10.599
I was Running a Fi. I
love that movie and uh gosh, my

538
00:41:10.719 --> 00:41:15.920
third one, I think one of
the most impactful movies for me kind of

539
00:41:15.039 --> 00:41:23.280
coming out of film school. Sexualizing
videotape. Yeah, Soderbergh's first film,

540
00:41:23.280 --> 00:41:28.119
and actually What puts on Dance on
the Map. Yeah, very influential,

541
00:41:30.239 --> 00:41:32.159
well, he is in general.
Those are three Those are three three big

542
00:41:32.199 --> 00:41:36.679
ones. Yes, even as in
general very influential. What he does and

543
00:41:36.679 --> 00:41:39.880
what he's doing now with iPhones is
pretty insane. So I'm glad there's someone

544
00:41:39.920 --> 00:41:43.880
like him out there doing what he's
doing, and for that and for that

545
00:41:43.960 --> 00:41:46.880
sake, and and for and and
also I'm glad that you're out there doing

546
00:41:46.880 --> 00:41:53.119
what you're doing and fighting the good
fight and helping filmmakers find not only you

547
00:41:53.159 --> 00:41:58.719
know, meaning sometimes and using this
medium to actually help other people, which

548
00:41:58.760 --> 00:42:02.719
is very important, but also helping
them find their path in this business and

549
00:42:02.760 --> 00:42:06.559
in life. And if you once
you get a taste of this, uh,

550
00:42:06.920 --> 00:42:09.519
of doing something social and something that
helps other people, it's fairly addictive,

551
00:42:10.079 --> 00:42:14.320
uh and very rewarding. Yeah.
Yeah, it might. You might

552
00:42:14.360 --> 00:42:19.559
not live in the Hollywood Hills,
but you're happy. You're happier I feel,

553
00:42:19.599 --> 00:42:21.599
but you know, you ever like
you live in the Hollywood Hills and

554
00:42:21.639 --> 00:42:24.880
have social impact. I mean,
look, Arnold did it. Yeah yeah.

555
00:42:25.280 --> 00:42:30.800
One of the taglines I use for
for Cause Cinema was see good,

556
00:42:30.000 --> 00:42:34.199
do good, feel good. I
think that kind of sums it up right.

557
00:42:34.199 --> 00:42:37.840
You get to see good social impact
movies. You want to do good

558
00:42:38.159 --> 00:42:42.599
right with the call to action,
and you'll feel good for doing so.

559
00:42:42.840 --> 00:42:45.519
That's that's an amazing thank Thanks for
having me, man, It's it's an

560
00:42:45.519 --> 00:42:49.880
honor to be here. I've been
I've been listening to your show and a

561
00:42:49.920 --> 00:42:52.679
huge fan. I appreciate that.
But thanks so much. And real quick,

562
00:42:52.719 --> 00:42:55.440
where can people find you in your
in your work? Uh? Cause

563
00:42:55.519 --> 00:43:01.119
pictures dot com is is kind of
my my anchor organization. And then for

564
00:43:01.199 --> 00:43:07.119
the book Filmmaking for Change obviously,
thank you so much, brother. I

565
00:43:07.119 --> 00:43:09.159
appreciate you coming on the show and
keep fighting the good fight, my friend.

566
00:43:09.880 --> 00:43:15.519
Thank you you too. I want
to thank John so much for being

567
00:43:15.559 --> 00:43:21.880
on the show and being an inspiration
to the tribe on how to use your

568
00:43:21.920 --> 00:43:25.760
filmmaking to change the world, to
change society. And again, guys,

569
00:43:25.840 --> 00:43:30.320
you know you don't have to put
all the pressure of the world and the

570
00:43:30.360 --> 00:43:35.400
world's problems on your art and on
your films and on your writing. But

571
00:43:35.480 --> 00:43:39.280
as you can make a slight change, use a theme, use something that

572
00:43:39.320 --> 00:43:46.199
can change somebody's mind to really help
the world as a whole. It is

573
00:43:46.880 --> 00:43:52.079
I think, really really important that
you use this very powerful medium that we

574
00:43:52.199 --> 00:43:58.480
call filmmaking to make a change in
the world in any small way we can.

575
00:43:58.719 --> 00:44:00.760
Now. If you want to get
links to anything we spoke about in

576
00:44:00.760 --> 00:44:04.639
this episode, including links to his
book Filmmaking for Change, head over to

577
00:44:04.679 --> 00:44:08.000
the show notes at Bulletproof Screenwriting dot
tv. Forward slash three sixty six.

578
00:44:08.239 --> 00:44:12.199
Thank you so much for listening,
guys, As always, keep on writing

579
00:44:12.360 --> 00:44:15.559
no matter what. I'll talk to
you soon. Thanks for listening to the

580
00:44:15.599 --> 00:44:20.000
Bulletproof Screenwriting podcast at Bulletproofscreenwriting dot tv.

