Prior to launched Magic, I thought you just had a little cart button and
people pressed by didn't realize you had to take them through a journey on your
sales paid. So it kind of just stepped out the whole process for me.
So when I am creating my content and when I'm communicating to my audience,
I am, you know, subconsciously for them. I am directing them
towards that position where they're ready to buy. So just being able to have
a clear idea of start to finished, like start to doors open, what
that process is, that was just so helpful for me. Welcome to imperfect
Action. I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but it wasn't until
I started taking imperfect action that my business had its first million dollars years.
Imperfect action is about doing things before you're ready, prioritizing consistent action over perfect
action, and moving forward even when you're not sure you're doing it right.
On this show, you can expect mindset advice, actionable marketing tips and strategies
to build a business that brings you more profit, more freedom, and even
more joy. You want the list to get my daily businesses. Every day
i'll send you a bite sized prompt designed to help you grow your business in
a more intentional way. Sign up at Steph Taylor dot co, forward slash
DBB, or at the link in your show notes. Hey, welcome back
to Imperfect Action. This is episode seven hundred and seventy three. Now at
the moment as you're listening to this episode, if you're listening to it when
it goes live, doors are open for the eighth round of Launch Magic.
Whether this is your very first launch or you are ready to scale an existing
offer, join me inside Launch Magic to create a rinse and repeat launch strategy
for more sales, more on demand cash injections, and more freedom and your
business whenever you want it. Today's episode is a rerun from a little while
back where I actually ran a live panel during one of my Launch Magic launches
and I interviewed some alumni or some past students about their experiences in the program,
about their experiences launching, and the advice that they would give to other
people who are going through the launch process. This chat is very casual,
it's very fun, but if you are thinking about joining Launch Magic, it's
a must listen to help you decide whether it's going to be the right fit
for you in your particular situation or not. So let's jump into the live
panel with my alumni. I really wanted to bring in a bunch of my
students where we could chat about their journey and their experience not just in the
course, but in launching and in business a little bit more generally, because
not everybody's experience looks the same. It's not one linear path towards building out
a business that is focused around digital products, whether that be an online course
or a membership or a group program, or any combination of these kinds of
offers. So today I have four of my students. I have Kirsty Allen,
who is a candle business coach. I have Tiana Karamias who is a
Kavoodal coach and breeder. And I have Kate Carmen who is the founder of
Studio Wilding and is a graphic designer. And Claire Wood who is a coach
and money mentor. These four students have such different stories and such different experiences
that I know, even if you can't relate to all of them, which
you likely won't be able to, you'll be able to see yourself in the
shoes of at least one of them and start to see how your journey doesn't
have to follow the same path and the same trajectory as everybody else out there.
So let's jump into the episode. When I was curating the panel for
today, I really wanted to make sure that we had a pretty broad group
of Launch Magic students who had been who joined at different stages of their journey,
and who had different levels of experience when they came into the program.
So, you know, first up today, I'll introduce Kirsty. So Kirsty
is a candle business coach, but when she came into Launch Magic, she
was selling candles right, so essentially she had to start a brand new business
and now she helps candle business owners to transform and grow their candle business via
an online course, one on one coaching, and soon to be released membership
for candle makers. Tiana was kind of similar to Kirsty in that she had
to pivot quite majorly when she came into Launch Magic, going from being a
Kavertal breeder or cavapoo if you're in the UK or US, through to now
becoming a Kaverdal coach and helping families to raise and train their kavertal puppies to
compliment rather than complicate their lifestyles. Then we have Kate, who was at
a slightly different stage where she'd been sitting on an idea for a course for
I think it was about two years. You can correct me if I'm wrong
there, k but you've been sitting on this idea for a course for two
years and just hadn't quite got around to launching it. Now. Kate is
the founder and creative director of Studio Wildling, which is a full service digital
design studio in Melbourne, and her big thing is branding and conscious creativity.
And then lastly we have Claire, who had launched a few times prior to
Launch Magic, but you weren't feeling so good when you came in, and
we'll talk about we'll talk about that in a minute as well. So I
mean, for full disclosure, Claire is one of my best friends and she
paid full price for Launch Magic, which I think is like that is such
a testament to an awesome friend, somebody who doesn't ask for mates rates,
who just pays full price for your courses without even without even telling you that
they're going to sign up. So Claire is that's also a testament to the
fact that I was like, I need this course in my life, and
I really value it and I want to pay for price for it. So
you, thank you. I was going to introduce you properly. So Claire
is a money mentor, author, speaker, and podcaster and her book Intentional
Profit Is It is today the launch date. Today's the launch date. Today's
the launch date, which is very exciting. She's a qualified accountant, but
she's not a boring accountant. She's big on money, mindset on marketing,
and on profit. So let's get started with a couple of questions. So
I'm going to start with Kirsty and Tianna. Let's start with Kirsty. So,
Kirsty, you weren't just brand new to launching, like you were essentially
starting a new business from scratch, and you hadn't even created this offer to
launch yet. What were some of the challenges that were coming up before you
signed up for launch Magic? Thanks Steph for having me on today. The
challenges were mainly mental. So I was finding that I knew what I wanted
to achieve, but I didn't have fee, didn't have a structure in place,
didn't know where to begin, and was feeling a bit lost with how
to breed altogether. And then when I came across yourself then Launch Magic,
then was reading through the information to the course, it just everything just clipped
and it just felt like a perfect fit for me. Yeah, amazing.
And Tiana, you were in a similar situation where you'd been going from this
like in person business breeding and selling poppies to then an online business, which
is a completely different world. What were some of the challenges that you were
facing before you signed up for Launch Magic. Well, I knew I wanted
to do something digital, just because breeding can tie you down to your house
and I wanted to do some traveling in there. So I knew I wanted
to go digital, but I didn't know how, and I definitely didn't know
how to change my existing audience into an audience you would want to buy digitally
and not just a puppy. So I was really confused and conflicted, and
I just had no idea where to start, no idea where to start.
So Launch Magic. When I came across Launch Magic, I which just it
just gave me so much confidence because I knew i'd be stepped through the whole
entire process, and it was kind of like the situation where you don't know
what you need to know until you know. And the way that I knew
the course was going to be presented, I knew it would be really easy
to you know, learn this information without feeling overwhelmed, and it would be
achievable. So I just automatically wanted to do it as soon as I came
across it. Oh, I love that, Kate. Now you had been
sitting on this outline of a course for a little while. What was stopping
you from getting it out there? What challenges were coming up that were holding
you back from getting it out there? Ah? Yeah, well thanks for
having me on today, Seph. Yeah, I was sitting on this concept
for about two years. As you mentioned earlier, I think one of the
biggest challenges that I was having was trying to kind of balance my client workload,
like so doing one on one client projects while also carving out space for
you know, future proofing my business and kind of embedding some of these other
long term visions and goals that I had for my brand, including my coss
build abundance with White Press. So I, yeah, I am a qualified
digital designer. I had been in the design industry for years. I'd had
my own studio for a couple of years at that point, and I was
sitting on this wealth of knowledge and wanted to you know, like empower other
small businesses or other creative businesses and online entrepreneurs with this knowledge to create websites
and a successful web design studio as well. So I think the biggest thing
for me was trying to find that time between one on one client work,
which was just like back to back projects, no time for myself diving in
and out of like the cycles of being an online entrepreneur, so you know,
going through rounds of burnout and all of the things. And then it
was just some mindset stuff as well, you know, like overcoming limiting beliefs
and all of the things that we all go through on this entrepreneurial journey.
So I knew that I just needed accountability and I needed that structure. I've
got the technical aptitude, I've got like to know how, and I could
have pieced it all together myself, but it wasn't going to happen, clearly,
because it hadn't happened for two years. So I saw Launch Magic pop
up and I had been you know, like following you for a little while
in the background. As you kind of notice what I joined, You're like,
where did you come from? But yeah, it was just about the
accountability. I like, of course, the structure and the outlines looked amazing
and exactly what I was needing to, you know, actuate this idea and
kind of get it out of my head, get it out into the world.
But not only you know, create the course, but you know,
have the know how to launch it, because I say, that's like a
totally different segment that I hadn't really anticipated. Is like that launch structure and
launch Magic totally just clarified everything for me, made it super easy. It
was like, week by week, step by step, I had the accountability
of my creative peers from you as well, and you know, one side
kind of set some you know, like a launch date in mind. It
was like, here we go, got to do this. So yeah,
without it, I'd probably still be sitting on that course idea. To be
honest, I think you answered like three of my questions just but like that
roller coaster that you were on before you came in is so real, and
I think so many people experience that, especially people, especially designers and copywriters.
I noticed this the most with those two categories of business owners where they're
like busy, and marketers as well. They're so busy one day and they've
got all this client work and then they don't have any time to do any
marketing or bring any new clients through the door. And then the next month
it's absolute crickets. Yeah, and then they get busy and starting marketing again
and they get clients in and then it's crickets and it's this roller coaster,
this feastal famine roller coaster that I think having an online course or some other
kind of digital offering can really help to smooth out that roller coaster a little
bit. Now, Claire, you came into launch Magic at a very different
point to Kursey, Tiana and Kate, because you had already created your course,
you'd already launched it. I think twice when you came in, and
a lot of people would think like, well, you don't need launch Magic,
Like you've done the hard work, You've launched it that first time,
and that's great, Like it's just there now for people to buy. So
talk me through where you were before you joined launch Magic and what made you
decide to join. So, yeah, I've been launching before, but what
I realized is that I needed a lot of refinement because I've been winging a
lot, truthfully with my launch process, and what I was doing was I
was looking online at what other people were doing and trying to kind of copy,
you know, for example, like webinars, I didn't have an established
framework that I knew converted well. In terms of my messaging as well,
I had a lot of blurriness. I even knew that, like I was
like, what exactly am I selling here? And for me, that's really
why I wanted to join, because I knew that I needed structure and I
knew that I needed a lot more clarity, specifically in the space of messaging.
So those are the big things that really magnetized me. And when you
were talking about it, I was like, this course isn't for people just
for people who have never launched before. This has actually got so much to
add to an experienced launcher. So that's why I wanted to jump in as
well. So as someone who had launched before and who had been in business
for quite a while, were you worried that it would waste a lot of
time covering all of the base things that you already knew. Yeah, I
was a little bit concerned, however, something that I've learned from many,
many years in business, like I've done multiple multiple courses about, for example,
money, because I'm a money person, and I'm like, if I
take like sometimes it's like one thing that changes everything, and even if you
know like eighty percent of it, if you line a couple of new things
and suddenly you go, oh my gosh, like the penny drops or it's
a like an affirmation of something that you already knew, but I knew that
it's for me, it's like the one percent of five percent things that I
still continue to learn that are the absolute game changes. So I was worried
there'd be a lot of repeat But to be honest, coming through the content,
I was like this, it's so much of what was fresh and and
different anyway, So it was a bit of a concern of mine, but
it wasn't early an issue as I went through the course. Yay, Now,
Tiana, you were essentially starting a completely new business, like you had
to do a new website all of that, so it's taken you a lot
longer to navigate the whole launch process. But I'd love to know how or
in what ways Launch Magic has impacted your business. Aside from giving you that
structure that you need to launch when you eventually get there, like when you
get to that point where you're ready to do that, it pretty much just
it just completely changed my entire business. Before Launch Magic, it was just
the breeding. But then through Launch Magic, I got to learn all about
I guess the messaging, like Claire said, that was really important, but
also how to start converting my existing audience into an audience that would be ready
to buy from me. So three Launch Magic, I launched a podcast,
which isn't to do with launching you know, a course or anything, but
that bear has significantly just completely changed my business. All of my one on
one client work comes from a podcast, and I didn't have any one on
one client work before Launch Magic. It sort of inspired me to do that
one on one client work so I could learn, you know, what issue
my audience struggling with, what can I help them with and really get clarity
before I made the course. Then once I made the course, I wanted
it to actually answer that problem. So Mount Magic just inspired me to take
a step back, take my time, and actually learn from my audience before
converting it into a course. I think that's a lesson. A lot of
people don't really embrace, like they'll spend all this time creating something based on
what they think their audience needs, and then they go and deliver it and
their audience and like, you know, one week in or one month in,
they realize that there's this huge misalignment between what their audience actually needs and
what they thought that their audience needs, and then it's like, oh,
you've got to either go back and redo the entire thing, or a lot
of the time they just give up on it. They're like, oh,
this isn't working, and I'm just gonna pretend I never even did that course.
So then Kirsty, like, when you signed up for Launch Magic,
what were you expecting to learn from it versus what you got in the course.
Yeah. So I put a lot of faith into the course to teach
me everything that I needed to know to launch my course, and one of
the big lessons that taught me was that getting clear on messaging was vital,
but also that I didn't have to create the course until after I had launched,
which made a really big difference in not feeling as much pressure to try
and do everything at once, so knowing that I could land the theory,
implement what was relevant to me then once I'd launched, and then create the
course based on what my audience was needing from me. That that was huge
for me. And you had quite a small audience when you launched on account
of essentially starting a new business. Were you at any point worried that your
audience wasn't going to be big enough for it to be worth the effort that
it takes to launch? Yeah, of course. I mean when I first
started, I had zero email subscribers, and then by the time i'd finished
just as play open Doors to the course, I had one hundred subscribers,
And I thought to myself, well, even if I get one person to
sign up with the course, it would be a success for me, given
that I'd spent two three months learning launch Magic and going through that process.
But it was very much I had faiths in the program and was just doing
all the steps and it just started to grow and grow from there, and
you ended up with what was it, seven people signed up seven out of
one hundred. That's a seven percent conversion rate on a launch, which is
insanely good. What would you say to somebody Kersty who thinks that their audience
is too small and is waiting for their audience to be bigger before they launch.
I'd say that everyone begins somewhere then he needs to just start the process.
No matter what stage of the journey you're at it, if you do
the program, you'll learn that your audience will grow alongside you doing the course.
So as you go through the weeks of the theory and implement the the
different themes to practice, your audience will grow and grow with you, so
that when you come to actually launching or opening doors for your goals, your
digital or free that's when you have more people ready to be a position to
paratus from you. Yeah, I love that. And then you launch again,
and you launch again, and you launch again, and it grows each
time you do it and it gets bigger. Yes, Kate, what was
it about launch magic that helped you to get to the finish line and actually
launch this time? Rather, you know, even though you've been sitting on
it for so long, Like, what was it? I know you mentioned
a little bit about the accountability, But was there anything in particular that you
thought like this is everything I've been or this is what I've been needing to
do this one hundred percent. I think the way that you've structured the course
is wagon for some stuff and it's really like week by week and you really
encourage us to all your students to just focus on that week. It's really
to kind of want to jump ahead into different phases, especially when it gets
to like the fun creative part or creating webinar or doing all the different tasks
and things like that. But you really kind of make a point of being
like you have to do this foundational work. And it is that foundational work
where you have to sit down, focus on your messaging. Like Claire said,
like really dissect Like I had a clear idea in my mind about what
I wanted to create, but it's that process of answering those questions on paper
or actually in your amazing structured portal. But yeah, like going through everything
week by week, setting up a really solid foundation and then kind of not
jumping ahead where you tend to kind of end up in overwhelmed because you're like,
oh my gosh, like I think that's where I was initially getting stuck
with a lot of you know, like commenting my course creation. It was
like, yeah, I've got to do this this, and then as I
started kind of writing down structure, my list was just like huge, and
then I'd get overwhelmed. I'm like, Okay, I don't even know where
to start. So you do a really amazing job at just kind of breaking
that down, and we're like, you start here grocery week one, and
then we kind of build on that. So yeah, it was that process.
Yeah, it's it's so challenging as well as like as the person delivering
Launch Magic when usually in week one and week two people start asking questions like
oh, should I be doing this thing or should I be doing that now?
And I'm like, no, no, no, just follow the process.
We will get there in time. Just don't rush it, don't start
thinking about it like it's all there. So I'm glad you actually mentioned that,
because I haven't thought about the processes. Yeah, that structure, now,
Tiana, before you signed up for Launch Magic, you were really good
at giving away very good valuable advice for free. You giving away this amazing
valuable advice that you weren't charging people for and that you could have charged them
for. What shifts have you made in your content? And I guess,
like, yeah, in your business. Then as a result of what you
learned in Launch Magic, well, I learned the value of an email list.
Firstly, so I learned about I mean, Steph, you talk about
it all the time about how anything on social media it's a rented space and
if the algorithm changes, your audience changes. So that was a really just
eye opening moment for me because while I was currently at that time before Launch
Magic, I was sharing all of my content on Instagram Stories, and you
for a fact that firstly it was disappearing up the twenty four hours and secondly,
my audience wasn't growing because the algorithm was changing all of the time it
still is. So learning through Launch Magic about what a lead magnet is and
how to bring people onto an email list so I'd actually get my information in
front of them every morning, and then also learning about podcasts and how valuable
are this very longer form content That was really eye opening for me. Han't
I hadn't even considered a podcast before Launch Magic. By just hearing you,
know how you explained the power of having, you know, I saw like
instead of doing social media where it's rented, to have your own platform that
you control. That was just completely changing my business. And then when I
started delivering that content consistently, that was another thing. Consistently actually putting it
out there. That's when I started to see people actually get interested, invested
in wanting to work with me on my one on one coaching and that was
just incredible. And now when I talk about things on my story, I
can link to a podcast episode, and then my podcast links to my email
list, so it's all a bit of a funnel linking back to me so
that everyone so I can talk to everyone every day and it doesn't disappear.
So that's how my content changed for Launch Magic. It was just incredible,
honestly, And anybody who likes poppies, go and follow Tiana. I will
I'll link to because we'll share this recording in the podcast, and I'll link
to everybody's Instagram in the show notes. But go and follow Tiana. She
has the cutest poppy videos like oh my goodness, they are just adorable.
It was beautiful dogs, Claire, you launched many many times. Now,
are there still any parts of launch Magic that you refer back to, or
any parts of the course that you still use, oh one hundred percent so
much that I'm actually launching a new course next month. And the very first
thing that I thought is, I'm going to go dig up Launch Magic again.
And even though I'm down this process for me, I know that because
what I was doing wrong before was the messaging. And I think that so
many of us are just tempted to jump into either writing the course or writing
the you know, the hours page, and it's like, well, hang
on, You've got to think about like where your audience are and then bring
them on a journey. So the very first thing that I'm going to do
is go back into launch Magic. I still go if I'm trying to write
an email or get feedback from my audience, I'd go back and get the
frameworks from launch Magic. And you know, as a coach, it's got
an extra layer of course of value for me because I can say to people
I'm looking at their launches, I can say, well what about this or
have you thought about this? And you know, I've directed so many of
my clients to the course over the years as well, and I can do
it with confidence because I've actually been through the framework myself, so it's definitely
something that I use again and again and I know that I will for years
to come. I love that so with you know, with every course,
basically people get different things out of it, even though it's the same.
You know, even if it's like one course, you'll get different people getting
different value or finding different parts valuable. Like some people will be like Kirsty,
who came to pretty much every single live call, and then other people
will be like Claire, who I don't think came to any live calls,
and some people, you know, like some people are there to interact in
the community, some don't even join the community. I'm going to put this
question out to all of you, starting with Kirsty, what did you personally
find to be the most valuable part of Launch Magic for you? Definitely the
community. Having a group of people that were alongside the journey with me,
able to ask questions, to get support from, you know, have cheerleaders
along the way. Knowing that you weren't alone in your in the launch of
Magic journey was huge for me. So yeah, I love the community aspect
of it. Piano well, for me before Launch Magic. I didn't even
know what launching was. I had no idea what it consisted of. So
coming into the Launch Magic, I could just see all of the hudds or
pieces fall into place, and how you lead Magic pans into an email list
and then you have to write a sales page for the right messaging. Prior
to Launch Magic, I thought you just had a little cart button and people
pressed by. I didn't realize you had to take them through a journey on
your sales page. So it kind of just stepped out the whole process for
me. So when I am creating my content and when I'm communicating to my
audience, I am, you know, subconsciously for them, I am directing
them towards that position where they're ready to buy. So just being able to
have a clear idea of start to finish, like start to doors open,
what that process is, that was just so helpful for me. Love that.
And Kate, what did you find to be the most valuable part for
you? Accountability for sure from the community and also yeah, my clear dismentioned
before having the option to revisit that content for each and every launch, and
you know, adjusting messaging and things like that as well. I think being
access to you for the life calls, to get a feedback in real time,
to troubleshoot and you know, problem solved, So you're kind of not
getting stuck at one point, you're being able to progress through the course.
And yeah, as well as what Siata just said, the resources, So
having that complete structure of every single step along the way, it's seriously just
it's streamlining the entire process. It's kind of in a way like, yeah,
you're adding your own messaging, but a lot of it is kind of
like a plug and play, which you know, for me, my initial
you know, the thing that was stopping me was tying like I had no
time, and this just kind of like gave me that structure. Getting the
resource showed me how to door a step by step, and it's something that
I can go back to every single home. So yeah, there's there's a
whole lot of value. I couldn't just pink point it to one thing step
And Claire, I don't think you're in the community and you never came to
a live call. What did you find to be the most valuable part?
Well, it's funny because I actually did come to all of the live calls
the first round, did you I joined them there? I joined to get
the second round and the second round, I was like, not coming to
the calls, what did I find. There's a couple of things that I
took on. Firstly, the structure I loved. I love having structure because
I meant really disorgers, So I really really love all the templates and the
framework and structure that are there. And I mean the biggest thing for me
is the messaging. And also you know, the analysis, the launch analysis,
and sometimes you know, I launch all the time, and sometimes I
can go a little bit into victim mode if a launch doesn't go according to
plant, and sometimes I can come back and analyze it and say, well,
actually you had an insane conversion rate off that webinar. You just didn't
have enough people in there. Or conversely, I can say something went wrong
here because you know, the turnout rate's not right or the messaging's not right.
And so rather than throwing my toys out of the cotton, you know,
going and finding a job on seek, I can come back and analyzer
with a bit of context and then just go, Okay, let's do it
again. Let's learn the lessons let's go out and understand what wasn't resonating with
our audience. And I think this is the thing that we can forget in
launching, is that it really is just a process of tweaking and tweaking.
And because there's those tools that you can come back to them again and again
and say, Okay, what do I need to twe it with the messaging
what wasn't resonating and get some feedback and white people went by, and I'm
going to put this question out to all of you as well. What would
you say to someone who's sitting on the fence thinking about joining launch Magic Claire,
Let's go with you first. I mean, I know, honestly as
someone who's been through it, it's crazy to me if you are sitting on
the fence and not jumping in, Because for me, this is paid for
itself. I can't even tell you how many multiples are over you know,
I've had multiple six figure launches and to sit down and look at the cost
of the investment. You know, even if your first launch doesn't make the
money back, the skills you learn in here are things that you can use
again and again and again and again. I you know, like I said,
I am certainly using them myself, so I would jump in it,
go bore it, and you know, if you do have any questions,
we're happy to answer them here. But for me, it's been one of
the best investments I've made in my business and I'm a raving there awesome.
If we do have any audience questions, feel free to pop them in the
chat and we'll get to them after this question. Kate, what would you
say to somebody who's sitting on the fence thinking about it much as say as
leaders and I for me, like I mentioned before, you know, I'd
been following along with your journey for a while just in the background, and
it was a real no brain. I saw your own launch, I jumped
on a webinar and I was like, this is exactly what I need.
And it was like I knew that it would be probably another two years that
I sat on a concept if I didn't just take that action and jump in
to launch magic and get that accountability, get that structure. I yeah,
I know, I fully understand. You know, investing in yourself is like
there's a lot that can come up, not just like you know the financial
investment, there are those limiting beliefs like oh, you know, should I
be pursuing this idea and things like that. But if you've got that dream,
you've got that spark, like it's not going to go away. So
yeah, like being into a program like launch Magic will actually, you know,
it will actualize your idea and you don't know where it could kind of
take you. So I would say jump on in for sure, Tiana,
What would you say? I would say if you're at the beginning stages of
your business like I was, and you're wondering, note, is it the
right time? This isn't a really big, you know, financial investment,
is this the right decision? I think the most important thing to remember is
you are an expert in your field, but you're most likely not an expert
in launching. And if you really want to see success and you want to
do it correctly in it and you don't want to waste time and money,
you know, trialing things and not being any success, launch Magic is the
way to go because you're learning off an expert who has proven, you know,
the process and the framework work over and over again, and students have
had success over and over again, so it'll be the best investment you're making
your business. If you can accept that you don't have to know everything,
and it's good to learn from others, and Kirsty, anything you want to
add that the others haven't already said, so much more I can say,
just trust your intuition. If this is something that has brought you to this
call, or you're listening to that recording, then it feels aligned to you,
then go with that. Don't let me see hold you back. You
know what's the best that can happen. Yeah, if you have any questions,
those of you who are here, feel free to submit those. I
do have one that was submitted ahead of time, which was how did you
fit the launchmatic schedule in with the rest of your business and life commitments.
I'm going to put that out and whoever wants to answer that, you're welcome
to jump in and answer that, because I know that is something that a
lot of people are concerned about as well, is like how many hours is
it going to take? Obviously for some of you who took a bit longer
than others because you were creating a course at the same time or you were
doing other things. But yeah, so how did that schedule fit in with
your business and life commitments. Look, I'm a mama too, and especially
when I did the course, my boys were really young at the time,
my business was really full, and I literally, I don't know, steptopsn't
about me being there, but I I just put the time in my diary.
I move things around, and I was like, this has to be
a priority for me, because I know how important launching is for where I
wanted to take my business. And I think that you know, you can
always make excuses, everyone's always going to be time pore. But if I
did it with a really full client calendar and with two young kids, and
I just said, I have to calm out the time to do this because
otherwise I'm basically wasting time by having, you know, launch after launch.
That isn't getting me the results that I want, and I'm not growing at
the rate that I want. So I just made it a priority for me.
Kate, Yeah, likewise, so I was very time poor for client
calendar rolling through that fi Femine roller coaster. As you mentioned that designers are
very susceptible to but I knew, like, yeah, I could have figured
it out on my own, but diying it would have taken me so much
more time. And I knew in my heart to just get the idea out
there, I needed that structure and I needed that accountability, and it totally
streamlined the process. It saved me, Like I can't even imagine how many
hours I'd still be figuring out piercing it out. I wouldn't have these references
to go back to all that structure about launching. Sure, I could have
created my actual course on my own, but yeah, having the whole launch
process, it saved me so much time from DIY and also money, like
time has money, Like you know, No, that makes so much sense,
Kirsty, Tiana, do you have anything you want to add to that?
How you've managed to fit it in with your schedule? Yeah, So
when I when I started the launch process, I had a five month old
baby, and it was a juggle. As you know, we all have
different commitments, but I knew this was a priority and it matched my life
to envision to make it a priority. So you know, you fit it
in if it's a priority to you, and you just make it work.
And once you sort of get into the rhythm of attending the calls, doing
the doing the theory implementing what you're learning. It just becomes part of your
day to day with WI, so it doesn't take away from what you're doing,
it adds to it. I love that, Gianna. Anything to add
I've been compared to everyone else on the panel here, I probably had the
most of the time a dog breeder. When I have a little puppies,
I'm very, very busy every day. But when I don't, I have
a lot of free time on my head. But what I found was when
I had that free time, I was doing things for the small wins.
So you know, I'd post on Instagram story, I'd talk to people in
VMS, but I wasn't moving my business forward. So for me, with
Launch Magic, it made me spend my time on something that was going to
get me actual results where I'd get money coming into the business. And so
with launch Magic, the accountability of unringing attend live call after each well,
I'm going to do the homework, I'm going to implement it. I'm not
going to waste time doing something that's not going to give me any retires.
So for me, even though I had all this time, I was wasting
it day by day because I had no direction moving forward. I had no
idea what to do and when to do it. So that's yeah, that's
what launtraumatic did for me. I noticed we've got a little fluffy puppy in
the corner there. Who's joy many it's Chelsey. Oh, she's so cute.
All right, Well, we have no other questions from the audience.
Oh we do have a question from Jesse. I'm in California. So is
there more than one option for the calls? So the calls alternate between this
time or roughly this time in the morning me in Australia, and then evening
calls as well, because we have a lot of people in the US,
we have a lot of people in Europe, so we want to make sure
that they can make it to at least half of the calls. The goal
isn't to come to every single call. If you wish to come to every
single call, like Kirsty, because it's a great bit of accountability, absolutely
you can. But a lot of people find that simply having that call there,
they can submit their questions ahead of time. I answer the questions that
have been submitted first in the call, so you don't have to listen to
the entire recording. To get your question answered, and then they can listen
to the recording. Like we always even upload the audios of it, so
you can just listen to the Q and A recordings while you're walking your dog
or any you know, when you have time doing chores that kind of thing.
So even if you can make it live just to one or two,
then that's perfect, all right. What would be one or two key elements
that make this different to Digital Course Academy. So I've done Digital Course Academy.
I've been an affiliate for it. I think it's a fantastic program.
It's more focused around the actual course creation, whereas this is more course around
marketing and sales. So even if you've already created your course, then this
is going to teach you how to actually sell the course. Digital Course Academy
doesn't really go very deep into the launch side of it. This is purely
on the messaging on how you are going to nurture people through to that point
where they are ready to buy from you, so that once you have created
your course or your group program or your membership and you get it out there,
you actually have buyers and not just crickets. All right, Well,
if we have no other questions from the audience. Uh, oh, we
do, we do have a new question. I love this. I love
how everybody's questions always come in at the last minute. Okay, Corey,
I am like a newborn infant baby to this. From creating a business to
marketing email list, you name it, I have not done it till now,
like one hundred and eighty degree difference from what I've been doing for the
past forty seven years. Kind of need my handheld. I think similar boat
to Tiana, right like you were you even though you were on social media,
you your business was an in person business. You were literally raising puppies.
Yeah. Did you find that there was enough handholding in Launch Magic?
Definitely? And even though I'm still in the prayer excess of getting my course
ready, I found so much clarity. And I've done it now twice Launch
Magic. I haven't launched anything, but what I've liked has just it's gone
into all aspects of my business and it's helped me create a business that's actually
reliable in a way where I know that I can have money coming in.
And now when I go forward and I do launch my course, I know
that the audience is ready the audience knows that I'm not just a breeder anymore.
I'm now a coach and now I have so much knowledge on things like
you know, Elite magnet, email lists, sales pages, messaging, marketing,
how to link people and bring them into other aspects of your program rather
than just social media. It's just stepped me through the whole process. And
the knowledge I have now compared to six months ago is just it's this incredible.
I love that. All right, Well, so I would love if
all of you could share where everybody can connect with you afterwards. Kirsty,
let's go with you first. Where can people find you after this this call
and later on when this becomes the podcast episode, where can they go and
find you? Yeah? Sure, so the best place is Instagram? Then
my handle is at Candle Business Coach. And where can people come and find
your puppy videos? Yeah, from puppy video definitely Instagram or TikTok. If
you did set up at Cavoodle Coach, I'll be on there. Otherwise you
can go to my podcast if you won't educate not information, and that's the
Cavital Coach podcast. They're similar names for both and Kate. Where can people
find you. Probably Instagram's the best as well at Studio Wildline. Basically that's
my handle for everything. And Claire Instagram is Claire Underscore, would Underscore Coach
or my podcast is the Claire would Podcast. Love it and Claire also has
a book that has launched today called Intentional Profit. I have read it.
I have a copy of it that looks really bad because I spilled coffee on
it, but it's pretty. So thank you so much those of you who
were here live. Thank you so much to our amazing panelists. If you
have any questions about Launch Magic, reach out to me on Instagram steph Taylor
dot co over there, or email hello at Stephtaylor dot co and I will
get back to you as as I can now. If you are listening to
this episode when it went live, doors are currently open for Launch Magic,
head on over to Stefftaylor dot co Slash Magic, where you'll find everything you
need to know about the program and how you can enroll. If you're listening
to this episode after it goes live after doors close, you can join the
waitlist for that at Steff Taylor dot co slash Magic as well. Thank you
so much for listening. Catch you next time,