1 00:00:00,200 --> 00:00:03,040 Prior to launched Magic, I thought you just had a little cart button and 2 00:00:03,080 --> 00:00:06,160 people pressed by didn't realize you had to take them through a journey on your 3 00:00:06,200 --> 00:00:09,359 sales paid. So it kind of just stepped out the whole process for me. 4 00:00:09,400 --> 00:00:12,839 So when I am creating my content and when I'm communicating to my audience, 5 00:00:12,960 --> 00:00:15,839 I am, you know, subconsciously for them. I am directing them 6 00:00:15,880 --> 00:00:18,480 towards that position where they're ready to buy. So just being able to have 7 00:00:18,519 --> 00:00:22,679 a clear idea of start to finished, like start to doors open, what 8 00:00:22,760 --> 00:00:28,239 that process is, that was just so helpful for me. Welcome to imperfect 9 00:00:28,239 --> 00:00:31,719 Action. I'm Steph Taylor. For years, I read all the books, 10 00:00:31,800 --> 00:00:36,240 downloaded all the freebies, and did all the courses, but it wasn't until 11 00:00:36,240 --> 00:00:40,600 I started taking imperfect action that my business had its first million dollars years. 12 00:00:41,920 --> 00:00:48,200 Imperfect action is about doing things before you're ready, prioritizing consistent action over perfect 13 00:00:48,200 --> 00:00:52,159 action, and moving forward even when you're not sure you're doing it right. 14 00:00:53,200 --> 00:00:57,799 On this show, you can expect mindset advice, actionable marketing tips and strategies 15 00:00:57,799 --> 00:01:00,799 to build a business that brings you more profit, more freedom, and even 16 00:01:00,840 --> 00:01:07,680 more joy. You want the list to get my daily businesses. Every day 17 00:01:07,719 --> 00:01:11,079 i'll send you a bite sized prompt designed to help you grow your business in 18 00:01:11,120 --> 00:01:15,319 a more intentional way. Sign up at Steph Taylor dot co, forward slash 19 00:01:15,400 --> 00:01:22,239 DBB, or at the link in your show notes. Hey, welcome back 20 00:01:22,239 --> 00:01:26,000 to Imperfect Action. This is episode seven hundred and seventy three. Now at 21 00:01:26,000 --> 00:01:27,879 the moment as you're listening to this episode, if you're listening to it when 22 00:01:27,879 --> 00:01:34,000 it goes live, doors are open for the eighth round of Launch Magic. 23 00:01:34,120 --> 00:01:37,239 Whether this is your very first launch or you are ready to scale an existing 24 00:01:37,280 --> 00:01:41,400 offer, join me inside Launch Magic to create a rinse and repeat launch strategy 25 00:01:41,560 --> 00:01:44,840 for more sales, more on demand cash injections, and more freedom and your 26 00:01:44,840 --> 00:01:49,519 business whenever you want it. Today's episode is a rerun from a little while 27 00:01:49,599 --> 00:01:55,439 back where I actually ran a live panel during one of my Launch Magic launches 28 00:01:55,920 --> 00:02:00,599 and I interviewed some alumni or some past students about their experiences in the program, 29 00:02:00,680 --> 00:02:05,519 about their experiences launching, and the advice that they would give to other 30 00:02:05,560 --> 00:02:08,800 people who are going through the launch process. This chat is very casual, 31 00:02:08,919 --> 00:02:14,120 it's very fun, but if you are thinking about joining Launch Magic, it's 32 00:02:14,120 --> 00:02:16,240 a must listen to help you decide whether it's going to be the right fit 33 00:02:16,280 --> 00:02:21,000 for you in your particular situation or not. So let's jump into the live 34 00:02:21,080 --> 00:02:24,719 panel with my alumni. I really wanted to bring in a bunch of my 35 00:02:24,800 --> 00:02:30,759 students where we could chat about their journey and their experience not just in the 36 00:02:30,800 --> 00:02:36,400 course, but in launching and in business a little bit more generally, because 37 00:02:36,800 --> 00:02:43,639 not everybody's experience looks the same. It's not one linear path towards building out 38 00:02:43,680 --> 00:02:49,000 a business that is focused around digital products, whether that be an online course 39 00:02:49,120 --> 00:02:53,400 or a membership or a group program, or any combination of these kinds of 40 00:02:53,400 --> 00:02:58,639 offers. So today I have four of my students. I have Kirsty Allen, 41 00:02:58,680 --> 00:03:01,000 who is a candle business coach. I have Tiana Karamias who is a 42 00:03:01,039 --> 00:03:06,879 Kavoodal coach and breeder. And I have Kate Carmen who is the founder of 43 00:03:06,919 --> 00:03:10,520 Studio Wilding and is a graphic designer. And Claire Wood who is a coach 44 00:03:10,639 --> 00:03:17,159 and money mentor. These four students have such different stories and such different experiences 45 00:03:17,599 --> 00:03:21,879 that I know, even if you can't relate to all of them, which 46 00:03:21,879 --> 00:03:23,919 you likely won't be able to, you'll be able to see yourself in the 47 00:03:23,960 --> 00:03:30,159 shoes of at least one of them and start to see how your journey doesn't 48 00:03:30,240 --> 00:03:34,759 have to follow the same path and the same trajectory as everybody else out there. 49 00:03:35,400 --> 00:03:39,759 So let's jump into the episode. When I was curating the panel for 50 00:03:40,080 --> 00:03:46,400 today, I really wanted to make sure that we had a pretty broad group 51 00:03:46,639 --> 00:03:51,240 of Launch Magic students who had been who joined at different stages of their journey, 52 00:03:51,400 --> 00:03:57,000 and who had different levels of experience when they came into the program. 53 00:03:57,400 --> 00:04:00,680 So, you know, first up today, I'll introduce Kirsty. So Kirsty 54 00:04:01,199 --> 00:04:06,439 is a candle business coach, but when she came into Launch Magic, she 55 00:04:06,639 --> 00:04:12,759 was selling candles right, so essentially she had to start a brand new business 56 00:04:13,319 --> 00:04:17,000 and now she helps candle business owners to transform and grow their candle business via 57 00:04:17,120 --> 00:04:21,000 an online course, one on one coaching, and soon to be released membership 58 00:04:21,040 --> 00:04:27,319 for candle makers. Tiana was kind of similar to Kirsty in that she had 59 00:04:27,360 --> 00:04:32,079 to pivot quite majorly when she came into Launch Magic, going from being a 60 00:04:32,279 --> 00:04:39,319 Kavertal breeder or cavapoo if you're in the UK or US, through to now 61 00:04:39,399 --> 00:04:45,839 becoming a Kaverdal coach and helping families to raise and train their kavertal puppies to 62 00:04:45,959 --> 00:04:51,399 compliment rather than complicate their lifestyles. Then we have Kate, who was at 63 00:04:51,399 --> 00:04:56,879 a slightly different stage where she'd been sitting on an idea for a course for 64 00:04:57,079 --> 00:04:59,600 I think it was about two years. You can correct me if I'm wrong 65 00:04:59,639 --> 00:05:01,800 there, k but you've been sitting on this idea for a course for two 66 00:05:01,839 --> 00:05:08,279 years and just hadn't quite got around to launching it. Now. Kate is 67 00:05:08,319 --> 00:05:12,839 the founder and creative director of Studio Wildling, which is a full service digital 68 00:05:12,879 --> 00:05:18,800 design studio in Melbourne, and her big thing is branding and conscious creativity. 69 00:05:19,519 --> 00:05:25,079 And then lastly we have Claire, who had launched a few times prior to 70 00:05:25,160 --> 00:05:29,199 Launch Magic, but you weren't feeling so good when you came in, and 71 00:05:29,240 --> 00:05:32,240 we'll talk about we'll talk about that in a minute as well. So I 72 00:05:32,240 --> 00:05:35,920 mean, for full disclosure, Claire is one of my best friends and she 73 00:05:36,040 --> 00:05:41,519 paid full price for Launch Magic, which I think is like that is such 74 00:05:41,519 --> 00:05:45,319 a testament to an awesome friend, somebody who doesn't ask for mates rates, 75 00:05:45,319 --> 00:05:48,160 who just pays full price for your courses without even without even telling you that 76 00:05:48,160 --> 00:05:53,079 they're going to sign up. So Claire is that's also a testament to the 77 00:05:53,120 --> 00:05:56,680 fact that I was like, I need this course in my life, and 78 00:05:57,160 --> 00:06:00,160 I really value it and I want to pay for price for it. So 79 00:06:00,639 --> 00:06:02,600 you, thank you. I was going to introduce you properly. So Claire 80 00:06:02,720 --> 00:06:09,680 is a money mentor, author, speaker, and podcaster and her book Intentional 81 00:06:09,680 --> 00:06:13,879 Profit Is It is today the launch date. Today's the launch date. Today's 82 00:06:13,920 --> 00:06:17,920 the launch date, which is very exciting. She's a qualified accountant, but 83 00:06:18,199 --> 00:06:24,319 she's not a boring accountant. She's big on money, mindset on marketing, 84 00:06:24,600 --> 00:06:29,279 and on profit. So let's get started with a couple of questions. So 85 00:06:29,360 --> 00:06:32,079 I'm going to start with Kirsty and Tianna. Let's start with Kirsty. So, 86 00:06:32,160 --> 00:06:36,839 Kirsty, you weren't just brand new to launching, like you were essentially 87 00:06:36,879 --> 00:06:43,079 starting a new business from scratch, and you hadn't even created this offer to 88 00:06:43,160 --> 00:06:46,680 launch yet. What were some of the challenges that were coming up before you 89 00:06:46,680 --> 00:06:53,079 signed up for launch Magic? Thanks Steph for having me on today. The 90 00:06:53,160 --> 00:06:58,759 challenges were mainly mental. So I was finding that I knew what I wanted 91 00:06:58,759 --> 00:07:02,000 to achieve, but I didn't have fee, didn't have a structure in place, 92 00:07:02,079 --> 00:07:05,600 didn't know where to begin, and was feeling a bit lost with how 93 00:07:05,680 --> 00:07:11,720 to breed altogether. And then when I came across yourself then Launch Magic, 94 00:07:11,839 --> 00:07:15,959 then was reading through the information to the course, it just everything just clipped 95 00:07:16,040 --> 00:07:19,680 and it just felt like a perfect fit for me. Yeah, amazing. 96 00:07:19,759 --> 00:07:24,160 And Tiana, you were in a similar situation where you'd been going from this 97 00:07:24,279 --> 00:07:30,839 like in person business breeding and selling poppies to then an online business, which 98 00:07:30,879 --> 00:07:33,800 is a completely different world. What were some of the challenges that you were 99 00:07:33,800 --> 00:07:40,160 facing before you signed up for Launch Magic. Well, I knew I wanted 100 00:07:40,160 --> 00:07:44,959 to do something digital, just because breeding can tie you down to your house 101 00:07:45,040 --> 00:07:47,040 and I wanted to do some traveling in there. So I knew I wanted 102 00:07:47,040 --> 00:07:49,879 to go digital, but I didn't know how, and I definitely didn't know 103 00:07:49,879 --> 00:07:54,399 how to change my existing audience into an audience you would want to buy digitally 104 00:07:54,519 --> 00:07:57,879 and not just a puppy. So I was really confused and conflicted, and 105 00:07:57,920 --> 00:08:01,040 I just had no idea where to start, no idea where to start. 106 00:08:01,079 --> 00:08:03,720 So Launch Magic. When I came across Launch Magic, I which just it 107 00:08:03,879 --> 00:08:07,240 just gave me so much confidence because I knew i'd be stepped through the whole 108 00:08:07,399 --> 00:08:11,879 entire process, and it was kind of like the situation where you don't know 109 00:08:11,959 --> 00:08:13,519 what you need to know until you know. And the way that I knew 110 00:08:13,560 --> 00:08:16,240 the course was going to be presented, I knew it would be really easy 111 00:08:16,360 --> 00:08:20,160 to you know, learn this information without feeling overwhelmed, and it would be 112 00:08:20,160 --> 00:08:24,639 achievable. So I just automatically wanted to do it as soon as I came 113 00:08:24,680 --> 00:08:28,240 across it. Oh, I love that, Kate. Now you had been 114 00:08:28,600 --> 00:08:35,480 sitting on this outline of a course for a little while. What was stopping 115 00:08:35,519 --> 00:08:39,000 you from getting it out there? What challenges were coming up that were holding 116 00:08:39,039 --> 00:08:41,840 you back from getting it out there? Ah? Yeah, well thanks for 117 00:08:41,840 --> 00:08:46,120 having me on today, Seph. Yeah, I was sitting on this concept 118 00:08:46,200 --> 00:08:50,279 for about two years. As you mentioned earlier, I think one of the 119 00:08:50,279 --> 00:08:56,679 biggest challenges that I was having was trying to kind of balance my client workload, 120 00:08:56,799 --> 00:09:01,919 like so doing one on one client projects while also carving out space for 121 00:09:01,279 --> 00:09:05,559 you know, future proofing my business and kind of embedding some of these other 122 00:09:05,639 --> 00:09:09,399 long term visions and goals that I had for my brand, including my coss 123 00:09:09,519 --> 00:09:13,399 build abundance with White Press. So I, yeah, I am a qualified 124 00:09:13,399 --> 00:09:18,120 digital designer. I had been in the design industry for years. I'd had 125 00:09:18,159 --> 00:09:22,240 my own studio for a couple of years at that point, and I was 126 00:09:22,240 --> 00:09:26,519 sitting on this wealth of knowledge and wanted to you know, like empower other 127 00:09:26,559 --> 00:09:33,480 small businesses or other creative businesses and online entrepreneurs with this knowledge to create websites 128 00:09:33,519 --> 00:09:37,080 and a successful web design studio as well. So I think the biggest thing 129 00:09:37,120 --> 00:09:43,320 for me was trying to find that time between one on one client work, 130 00:09:43,360 --> 00:09:46,919 which was just like back to back projects, no time for myself diving in 131 00:09:48,000 --> 00:09:52,320 and out of like the cycles of being an online entrepreneur, so you know, 132 00:09:52,480 --> 00:09:56,720 going through rounds of burnout and all of the things. And then it 133 00:09:56,759 --> 00:10:01,559 was just some mindset stuff as well, you know, like overcoming limiting beliefs 134 00:10:01,600 --> 00:10:07,399 and all of the things that we all go through on this entrepreneurial journey. 135 00:10:07,080 --> 00:10:13,279 So I knew that I just needed accountability and I needed that structure. I've 136 00:10:13,320 --> 00:10:16,799 got the technical aptitude, I've got like to know how, and I could 137 00:10:16,799 --> 00:10:22,159 have pieced it all together myself, but it wasn't going to happen, clearly, 138 00:10:22,159 --> 00:10:26,960 because it hadn't happened for two years. So I saw Launch Magic pop 139 00:10:26,039 --> 00:10:31,399 up and I had been you know, like following you for a little while 140 00:10:31,440 --> 00:10:33,840 in the background. As you kind of notice what I joined, You're like, 141 00:10:33,840 --> 00:10:39,759 where did you come from? But yeah, it was just about the 142 00:10:39,840 --> 00:10:46,120 accountability. I like, of course, the structure and the outlines looked amazing 143 00:10:46,240 --> 00:10:50,080 and exactly what I was needing to, you know, actuate this idea and 144 00:10:50,200 --> 00:10:52,639 kind of get it out of my head, get it out into the world. 145 00:10:54,240 --> 00:10:58,440 But not only you know, create the course, but you know, 146 00:10:58,679 --> 00:11:03,159 have the know how to launch it, because I say, that's like a 147 00:11:03,240 --> 00:11:09,840 totally different segment that I hadn't really anticipated. Is like that launch structure and 148 00:11:09,279 --> 00:11:15,720 launch Magic totally just clarified everything for me, made it super easy. It 149 00:11:15,759 --> 00:11:18,519 was like, week by week, step by step, I had the accountability 150 00:11:18,559 --> 00:11:24,960 of my creative peers from you as well, and you know, one side 151 00:11:26,039 --> 00:11:28,559 kind of set some you know, like a launch date in mind. It 152 00:11:28,639 --> 00:11:31,519 was like, here we go, got to do this. So yeah, 153 00:11:31,720 --> 00:11:33,600 without it, I'd probably still be sitting on that course idea. To be 154 00:11:33,639 --> 00:11:39,679 honest, I think you answered like three of my questions just but like that 155 00:11:39,919 --> 00:11:43,320 roller coaster that you were on before you came in is so real, and 156 00:11:43,360 --> 00:11:48,799 I think so many people experience that, especially people, especially designers and copywriters. 157 00:11:48,840 --> 00:11:52,039 I noticed this the most with those two categories of business owners where they're 158 00:11:52,080 --> 00:11:56,240 like busy, and marketers as well. They're so busy one day and they've 159 00:11:56,240 --> 00:12:00,519 got all this client work and then they don't have any time to do any 160 00:12:00,559 --> 00:12:03,000 marketing or bring any new clients through the door. And then the next month 161 00:12:03,080 --> 00:12:07,399 it's absolute crickets. Yeah, and then they get busy and starting marketing again 162 00:12:07,440 --> 00:12:11,399 and they get clients in and then it's crickets and it's this roller coaster, 163 00:12:11,440 --> 00:12:16,600 this feastal famine roller coaster that I think having an online course or some other 164 00:12:16,720 --> 00:12:22,320 kind of digital offering can really help to smooth out that roller coaster a little 165 00:12:22,320 --> 00:12:26,240 bit. Now, Claire, you came into launch Magic at a very different 166 00:12:26,279 --> 00:12:31,960 point to Kursey, Tiana and Kate, because you had already created your course, 167 00:12:33,000 --> 00:12:35,799 you'd already launched it. I think twice when you came in, and 168 00:12:37,080 --> 00:12:39,720 a lot of people would think like, well, you don't need launch Magic, 169 00:12:39,759 --> 00:12:41,559 Like you've done the hard work, You've launched it that first time, 170 00:12:43,039 --> 00:12:46,960 and that's great, Like it's just there now for people to buy. So 171 00:12:46,279 --> 00:12:50,960 talk me through where you were before you joined launch Magic and what made you 172 00:12:50,000 --> 00:12:54,480 decide to join. So, yeah, I've been launching before, but what 173 00:12:54,559 --> 00:13:00,320 I realized is that I needed a lot of refinement because I've been winging a 174 00:13:00,360 --> 00:13:03,799 lot, truthfully with my launch process, and what I was doing was I 175 00:13:03,840 --> 00:13:09,000 was looking online at what other people were doing and trying to kind of copy, 176 00:13:09,120 --> 00:13:11,360 you know, for example, like webinars, I didn't have an established 177 00:13:11,360 --> 00:13:16,679 framework that I knew converted well. In terms of my messaging as well, 178 00:13:16,759 --> 00:13:22,240 I had a lot of blurriness. I even knew that, like I was 179 00:13:22,279 --> 00:13:26,519 like, what exactly am I selling here? And for me, that's really 180 00:13:26,519 --> 00:13:31,600 why I wanted to join, because I knew that I needed structure and I 181 00:13:31,679 --> 00:13:35,320 knew that I needed a lot more clarity, specifically in the space of messaging. 182 00:13:35,879 --> 00:13:37,440 So those are the big things that really magnetized me. And when you 183 00:13:37,480 --> 00:13:41,240 were talking about it, I was like, this course isn't for people just 184 00:13:41,279 --> 00:13:46,279 for people who have never launched before. This has actually got so much to 185 00:13:46,320 --> 00:13:50,399 add to an experienced launcher. So that's why I wanted to jump in as 186 00:13:50,399 --> 00:13:54,600 well. So as someone who had launched before and who had been in business 187 00:13:54,600 --> 00:13:58,720 for quite a while, were you worried that it would waste a lot of 188 00:13:58,720 --> 00:14:01,519 time covering all of the base things that you already knew. Yeah, I 189 00:14:01,720 --> 00:14:07,879 was a little bit concerned, however, something that I've learned from many, 190 00:14:07,039 --> 00:14:13,000 many years in business, like I've done multiple multiple courses about, for example, 191 00:14:13,039 --> 00:14:16,320 money, because I'm a money person, and I'm like, if I 192 00:14:16,399 --> 00:14:22,679 take like sometimes it's like one thing that changes everything, and even if you 193 00:14:22,759 --> 00:14:24,759 know like eighty percent of it, if you line a couple of new things 194 00:14:24,759 --> 00:14:28,799 and suddenly you go, oh my gosh, like the penny drops or it's 195 00:14:28,840 --> 00:14:33,279 a like an affirmation of something that you already knew, but I knew that 196 00:14:33,399 --> 00:14:37,840 it's for me, it's like the one percent of five percent things that I 197 00:14:37,000 --> 00:14:43,120 still continue to learn that are the absolute game changes. So I was worried 198 00:14:43,120 --> 00:14:46,159 there'd be a lot of repeat But to be honest, coming through the content, 199 00:14:46,720 --> 00:14:48,279 I was like this, it's so much of what was fresh and and 200 00:14:48,360 --> 00:14:52,679 different anyway, So it was a bit of a concern of mine, but 201 00:14:52,879 --> 00:14:56,159 it wasn't early an issue as I went through the course. Yay, Now, 202 00:14:56,240 --> 00:15:01,120 Tiana, you were essentially starting a completely new business, like you had 203 00:15:01,120 --> 00:15:03,720 to do a new website all of that, so it's taken you a lot 204 00:15:03,799 --> 00:15:09,200 longer to navigate the whole launch process. But I'd love to know how or 205 00:15:09,240 --> 00:15:13,720 in what ways Launch Magic has impacted your business. Aside from giving you that 206 00:15:13,840 --> 00:15:18,519 structure that you need to launch when you eventually get there, like when you 207 00:15:18,519 --> 00:15:22,840 get to that point where you're ready to do that, it pretty much just 208 00:15:22,960 --> 00:15:26,679 it just completely changed my entire business. Before Launch Magic, it was just 209 00:15:26,720 --> 00:15:30,120 the breeding. But then through Launch Magic, I got to learn all about 210 00:15:30,559 --> 00:15:33,720 I guess the messaging, like Claire said, that was really important, but 211 00:15:33,840 --> 00:15:39,000 also how to start converting my existing audience into an audience that would be ready 212 00:15:39,000 --> 00:15:41,240 to buy from me. So three Launch Magic, I launched a podcast, 213 00:15:41,320 --> 00:15:45,720 which isn't to do with launching you know, a course or anything, but 214 00:15:45,840 --> 00:15:48,519 that bear has significantly just completely changed my business. All of my one on 215 00:15:48,519 --> 00:15:52,960 one client work comes from a podcast, and I didn't have any one on 216 00:15:52,960 --> 00:15:56,519 one client work before Launch Magic. It sort of inspired me to do that 217 00:15:56,559 --> 00:15:58,879 one on one client work so I could learn, you know, what issue 218 00:16:00,120 --> 00:16:03,840 my audience struggling with, what can I help them with and really get clarity 219 00:16:03,960 --> 00:16:07,960 before I made the course. Then once I made the course, I wanted 220 00:16:07,960 --> 00:16:11,440 it to actually answer that problem. So Mount Magic just inspired me to take 221 00:16:11,480 --> 00:16:15,240 a step back, take my time, and actually learn from my audience before 222 00:16:15,279 --> 00:16:18,000 converting it into a course. I think that's a lesson. A lot of 223 00:16:18,000 --> 00:16:22,720 people don't really embrace, like they'll spend all this time creating something based on 224 00:16:22,759 --> 00:16:26,480 what they think their audience needs, and then they go and deliver it and 225 00:16:26,519 --> 00:16:30,279 their audience and like, you know, one week in or one month in, 226 00:16:30,679 --> 00:16:37,000 they realize that there's this huge misalignment between what their audience actually needs and 227 00:16:37,039 --> 00:16:40,919 what they thought that their audience needs, and then it's like, oh, 228 00:16:40,960 --> 00:16:44,519 you've got to either go back and redo the entire thing, or a lot 229 00:16:44,519 --> 00:16:45,120 of the time they just give up on it. They're like, oh, 230 00:16:45,200 --> 00:16:49,399 this isn't working, and I'm just gonna pretend I never even did that course. 231 00:16:49,879 --> 00:16:53,240 So then Kirsty, like, when you signed up for Launch Magic, 232 00:16:55,039 --> 00:17:00,639 what were you expecting to learn from it versus what you got in the course. 233 00:17:00,600 --> 00:17:04,720 Yeah. So I put a lot of faith into the course to teach 234 00:17:04,759 --> 00:17:10,160 me everything that I needed to know to launch my course, and one of 235 00:17:10,160 --> 00:17:14,880 the big lessons that taught me was that getting clear on messaging was vital, 236 00:17:15,400 --> 00:17:18,880 but also that I didn't have to create the course until after I had launched, 237 00:17:18,200 --> 00:17:23,160 which made a really big difference in not feeling as much pressure to try 238 00:17:23,200 --> 00:17:26,720 and do everything at once, so knowing that I could land the theory, 239 00:17:27,519 --> 00:17:32,480 implement what was relevant to me then once I'd launched, and then create the 240 00:17:32,519 --> 00:17:37,039 course based on what my audience was needing from me. That that was huge 241 00:17:37,039 --> 00:17:42,119 for me. And you had quite a small audience when you launched on account 242 00:17:42,119 --> 00:17:47,400 of essentially starting a new business. Were you at any point worried that your 243 00:17:47,440 --> 00:17:49,720 audience wasn't going to be big enough for it to be worth the effort that 244 00:17:49,799 --> 00:17:55,039 it takes to launch? Yeah, of course. I mean when I first 245 00:17:55,079 --> 00:17:57,799 started, I had zero email subscribers, and then by the time i'd finished 246 00:17:59,519 --> 00:18:03,680 just as play open Doors to the course, I had one hundred subscribers, 247 00:18:03,160 --> 00:18:07,680 And I thought to myself, well, even if I get one person to 248 00:18:07,759 --> 00:18:11,599 sign up with the course, it would be a success for me, given 249 00:18:11,640 --> 00:18:15,640 that I'd spent two three months learning launch Magic and going through that process. 250 00:18:15,200 --> 00:18:21,240 But it was very much I had faiths in the program and was just doing 251 00:18:21,279 --> 00:18:23,599 all the steps and it just started to grow and grow from there, and 252 00:18:23,640 --> 00:18:27,039 you ended up with what was it, seven people signed up seven out of 253 00:18:27,039 --> 00:18:30,519 one hundred. That's a seven percent conversion rate on a launch, which is 254 00:18:30,559 --> 00:18:36,160 insanely good. What would you say to somebody Kersty who thinks that their audience 255 00:18:36,200 --> 00:18:40,000 is too small and is waiting for their audience to be bigger before they launch. 256 00:18:41,480 --> 00:18:45,720 I'd say that everyone begins somewhere then he needs to just start the process. 257 00:18:45,799 --> 00:18:49,200 No matter what stage of the journey you're at it, if you do 258 00:18:49,279 --> 00:18:53,240 the program, you'll learn that your audience will grow alongside you doing the course. 259 00:18:53,759 --> 00:19:00,319 So as you go through the weeks of the theory and implement the the 260 00:19:00,359 --> 00:19:04,240 different themes to practice, your audience will grow and grow with you, so 261 00:19:04,240 --> 00:19:08,319 that when you come to actually launching or opening doors for your goals, your 262 00:19:08,319 --> 00:19:12,920 digital or free that's when you have more people ready to be a position to 263 00:19:14,000 --> 00:19:18,000 paratus from you. Yeah, I love that. And then you launch again, 264 00:19:18,119 --> 00:19:19,680 and you launch again, and you launch again, and it grows each 265 00:19:19,720 --> 00:19:23,039 time you do it and it gets bigger. Yes, Kate, what was 266 00:19:23,079 --> 00:19:27,119 it about launch magic that helped you to get to the finish line and actually 267 00:19:27,200 --> 00:19:32,160 launch this time? Rather, you know, even though you've been sitting on 268 00:19:32,200 --> 00:19:33,400 it for so long, Like, what was it? I know you mentioned 269 00:19:33,440 --> 00:19:37,160 a little bit about the accountability, But was there anything in particular that you 270 00:19:37,200 --> 00:19:41,920 thought like this is everything I've been or this is what I've been needing to 271 00:19:41,079 --> 00:19:45,960 do this one hundred percent. I think the way that you've structured the course 272 00:19:47,079 --> 00:19:53,119 is wagon for some stuff and it's really like week by week and you really 273 00:19:53,200 --> 00:19:59,759 encourage us to all your students to just focus on that week. It's really 274 00:20:00,319 --> 00:20:03,839 to kind of want to jump ahead into different phases, especially when it gets 275 00:20:03,880 --> 00:20:07,960 to like the fun creative part or creating webinar or doing all the different tasks 276 00:20:08,000 --> 00:20:12,880 and things like that. But you really kind of make a point of being 277 00:20:12,920 --> 00:20:18,200 like you have to do this foundational work. And it is that foundational work 278 00:20:18,240 --> 00:20:22,079 where you have to sit down, focus on your messaging. Like Claire said, 279 00:20:22,559 --> 00:20:26,319 like really dissect Like I had a clear idea in my mind about what 280 00:20:26,400 --> 00:20:30,640 I wanted to create, but it's that process of answering those questions on paper 281 00:20:32,279 --> 00:20:37,799 or actually in your amazing structured portal. But yeah, like going through everything 282 00:20:37,839 --> 00:20:41,839 week by week, setting up a really solid foundation and then kind of not 283 00:20:41,960 --> 00:20:48,440 jumping ahead where you tend to kind of end up in overwhelmed because you're like, 284 00:20:48,480 --> 00:20:52,119 oh my gosh, like I think that's where I was initially getting stuck 285 00:20:52,200 --> 00:20:55,839 with a lot of you know, like commenting my course creation. It was 286 00:20:55,960 --> 00:20:57,480 like, yeah, I've got to do this this, and then as I 287 00:20:57,519 --> 00:21:03,480 started kind of writing down structure, my list was just like huge, and 288 00:21:03,519 --> 00:21:06,920 then I'd get overwhelmed. I'm like, Okay, I don't even know where 289 00:21:06,960 --> 00:21:11,640 to start. So you do a really amazing job at just kind of breaking 290 00:21:11,680 --> 00:21:14,920 that down, and we're like, you start here grocery week one, and 291 00:21:15,000 --> 00:21:18,599 then we kind of build on that. So yeah, it was that process. 292 00:21:18,440 --> 00:21:22,680 Yeah, it's it's so challenging as well as like as the person delivering 293 00:21:22,759 --> 00:21:26,920 Launch Magic when usually in week one and week two people start asking questions like 294 00:21:27,279 --> 00:21:30,680 oh, should I be doing this thing or should I be doing that now? 295 00:21:30,680 --> 00:21:32,480 And I'm like, no, no, no, just follow the process. 296 00:21:32,559 --> 00:21:36,319 We will get there in time. Just don't rush it, don't start 297 00:21:36,359 --> 00:21:40,200 thinking about it like it's all there. So I'm glad you actually mentioned that, 298 00:21:40,240 --> 00:21:44,559 because I haven't thought about the processes. Yeah, that structure, now, 299 00:21:44,680 --> 00:21:48,240 Tiana, before you signed up for Launch Magic, you were really good 300 00:21:48,279 --> 00:21:52,680 at giving away very good valuable advice for free. You giving away this amazing 301 00:21:52,720 --> 00:21:56,839 valuable advice that you weren't charging people for and that you could have charged them 302 00:21:56,880 --> 00:22:02,920 for. What shifts have you made in your content? And I guess, 303 00:22:02,960 --> 00:22:04,559 like, yeah, in your business. Then as a result of what you 304 00:22:04,640 --> 00:22:10,240 learned in Launch Magic, well, I learned the value of an email list. 305 00:22:10,319 --> 00:22:11,880 Firstly, so I learned about I mean, Steph, you talk about 306 00:22:11,880 --> 00:22:15,680 it all the time about how anything on social media it's a rented space and 307 00:22:15,759 --> 00:22:18,880 if the algorithm changes, your audience changes. So that was a really just 308 00:22:19,000 --> 00:22:23,079 eye opening moment for me because while I was currently at that time before Launch 309 00:22:23,160 --> 00:22:26,480 Magic, I was sharing all of my content on Instagram Stories, and you 310 00:22:26,599 --> 00:22:30,279 for a fact that firstly it was disappearing up the twenty four hours and secondly, 311 00:22:30,519 --> 00:22:34,039 my audience wasn't growing because the algorithm was changing all of the time it 312 00:22:34,079 --> 00:22:38,359 still is. So learning through Launch Magic about what a lead magnet is and 313 00:22:38,400 --> 00:22:42,039 how to bring people onto an email list so I'd actually get my information in 314 00:22:42,079 --> 00:22:48,119 front of them every morning, and then also learning about podcasts and how valuable 315 00:22:48,119 --> 00:22:51,839 are this very longer form content That was really eye opening for me. Han't 316 00:22:51,920 --> 00:22:56,039 I hadn't even considered a podcast before Launch Magic. By just hearing you, 317 00:22:56,079 --> 00:23:00,640 know how you explained the power of having, you know, I saw like 318 00:23:00,680 --> 00:23:03,759 instead of doing social media where it's rented, to have your own platform that 319 00:23:03,799 --> 00:23:07,359 you control. That was just completely changing my business. And then when I 320 00:23:07,359 --> 00:23:11,160 started delivering that content consistently, that was another thing. Consistently actually putting it 321 00:23:11,160 --> 00:23:15,839 out there. That's when I started to see people actually get interested, invested 322 00:23:15,920 --> 00:23:19,279 in wanting to work with me on my one on one coaching and that was 323 00:23:19,319 --> 00:23:22,480 just incredible. And now when I talk about things on my story, I 324 00:23:22,480 --> 00:23:26,759 can link to a podcast episode, and then my podcast links to my email 325 00:23:26,759 --> 00:23:29,799 list, so it's all a bit of a funnel linking back to me so 326 00:23:29,880 --> 00:23:32,799 that everyone so I can talk to everyone every day and it doesn't disappear. 327 00:23:33,119 --> 00:23:37,279 So that's how my content changed for Launch Magic. It was just incredible, 328 00:23:37,319 --> 00:23:41,920 honestly, And anybody who likes poppies, go and follow Tiana. I will 329 00:23:42,400 --> 00:23:47,880 I'll link to because we'll share this recording in the podcast, and I'll link 330 00:23:47,920 --> 00:23:51,720 to everybody's Instagram in the show notes. But go and follow Tiana. She 331 00:23:51,759 --> 00:23:55,599 has the cutest poppy videos like oh my goodness, they are just adorable. 332 00:23:55,799 --> 00:24:00,720 It was beautiful dogs, Claire, you launched many many times. Now, 333 00:24:02,319 --> 00:24:06,680 are there still any parts of launch Magic that you refer back to, or 334 00:24:06,720 --> 00:24:11,039 any parts of the course that you still use, oh one hundred percent so 335 00:24:11,160 --> 00:24:15,920 much that I'm actually launching a new course next month. And the very first 336 00:24:15,960 --> 00:24:18,799 thing that I thought is, I'm going to go dig up Launch Magic again. 337 00:24:19,119 --> 00:24:25,279 And even though I'm down this process for me, I know that because 338 00:24:25,319 --> 00:24:27,880 what I was doing wrong before was the messaging. And I think that so 339 00:24:27,960 --> 00:24:32,839 many of us are just tempted to jump into either writing the course or writing 340 00:24:32,880 --> 00:24:34,119 the you know, the hours page, and it's like, well, hang 341 00:24:34,160 --> 00:24:37,960 on, You've got to think about like where your audience are and then bring 342 00:24:38,000 --> 00:24:41,480 them on a journey. So the very first thing that I'm going to do 343 00:24:41,640 --> 00:24:45,440 is go back into launch Magic. I still go if I'm trying to write 344 00:24:45,759 --> 00:24:49,440 an email or get feedback from my audience, I'd go back and get the 345 00:24:49,480 --> 00:24:52,960 frameworks from launch Magic. And you know, as a coach, it's got 346 00:24:52,960 --> 00:24:59,599 an extra layer of course of value for me because I can say to people 347 00:25:00,039 --> 00:25:02,599 I'm looking at their launches, I can say, well what about this or 348 00:25:02,640 --> 00:25:04,720 have you thought about this? And you know, I've directed so many of 349 00:25:04,799 --> 00:25:08,680 my clients to the course over the years as well, and I can do 350 00:25:08,759 --> 00:25:14,359 it with confidence because I've actually been through the framework myself, so it's definitely 351 00:25:14,359 --> 00:25:17,880 something that I use again and again and I know that I will for years 352 00:25:17,880 --> 00:25:22,319 to come. I love that so with you know, with every course, 353 00:25:22,440 --> 00:25:26,200 basically people get different things out of it, even though it's the same. 354 00:25:26,319 --> 00:25:30,079 You know, even if it's like one course, you'll get different people getting 355 00:25:30,119 --> 00:25:33,079 different value or finding different parts valuable. Like some people will be like Kirsty, 356 00:25:33,160 --> 00:25:36,880 who came to pretty much every single live call, and then other people 357 00:25:36,920 --> 00:25:38,559 will be like Claire, who I don't think came to any live calls, 358 00:25:40,000 --> 00:25:41,880 and some people, you know, like some people are there to interact in 359 00:25:41,880 --> 00:25:45,400 the community, some don't even join the community. I'm going to put this 360 00:25:45,480 --> 00:25:49,200 question out to all of you, starting with Kirsty, what did you personally 361 00:25:49,200 --> 00:25:55,000 find to be the most valuable part of Launch Magic for you? Definitely the 362 00:25:55,039 --> 00:26:00,720 community. Having a group of people that were alongside the journey with me, 363 00:26:00,359 --> 00:26:04,680 able to ask questions, to get support from, you know, have cheerleaders 364 00:26:04,680 --> 00:26:10,160 along the way. Knowing that you weren't alone in your in the launch of 365 00:26:10,200 --> 00:26:12,599 Magic journey was huge for me. So yeah, I love the community aspect 366 00:26:12,640 --> 00:26:18,599 of it. Piano well, for me before Launch Magic. I didn't even 367 00:26:18,640 --> 00:26:21,640 know what launching was. I had no idea what it consisted of. So 368 00:26:21,920 --> 00:26:25,599 coming into the Launch Magic, I could just see all of the hudds or 369 00:26:25,640 --> 00:26:29,359 pieces fall into place, and how you lead Magic pans into an email list 370 00:26:29,400 --> 00:26:32,519 and then you have to write a sales page for the right messaging. Prior 371 00:26:32,559 --> 00:26:34,480 to Launch Magic, I thought you just had a little cart button and people 372 00:26:34,519 --> 00:26:37,119 pressed by. I didn't realize you had to take them through a journey on 373 00:26:37,160 --> 00:26:41,319 your sales page. So it kind of just stepped out the whole process for 374 00:26:41,400 --> 00:26:44,480 me. So when I am creating my content and when I'm communicating to my 375 00:26:44,519 --> 00:26:47,799 audience, I am, you know, subconsciously for them, I am directing 376 00:26:47,839 --> 00:26:49,559 them towards that position where they're ready to buy. So just being able to 377 00:26:49,559 --> 00:26:53,519 have a clear idea of start to finish, like start to doors open, 378 00:26:53,720 --> 00:26:57,839 what that process is, that was just so helpful for me. Love that. 379 00:26:59,000 --> 00:27:00,559 And Kate, what did you find to be the most valuable part for 380 00:27:00,599 --> 00:27:08,079 you? Accountability for sure from the community and also yeah, my clear dismentioned 381 00:27:08,079 --> 00:27:15,400 before having the option to revisit that content for each and every launch, and 382 00:27:17,000 --> 00:27:21,039 you know, adjusting messaging and things like that as well. I think being 383 00:27:21,839 --> 00:27:25,480 access to you for the life calls, to get a feedback in real time, 384 00:27:26,519 --> 00:27:30,079 to troubleshoot and you know, problem solved, So you're kind of not 385 00:27:30,119 --> 00:27:33,400 getting stuck at one point, you're being able to progress through the course. 386 00:27:33,359 --> 00:27:38,519 And yeah, as well as what Siata just said, the resources, So 387 00:27:40,680 --> 00:27:45,200 having that complete structure of every single step along the way, it's seriously just 388 00:27:45,319 --> 00:27:49,680 it's streamlining the entire process. It's kind of in a way like, yeah, 389 00:27:49,720 --> 00:27:53,599 you're adding your own messaging, but a lot of it is kind of 390 00:27:53,599 --> 00:27:57,559 like a plug and play, which you know, for me, my initial 391 00:28:00,799 --> 00:28:03,920 you know, the thing that was stopping me was tying like I had no 392 00:28:03,000 --> 00:28:06,759 time, and this just kind of like gave me that structure. Getting the 393 00:28:06,839 --> 00:28:10,839 resource showed me how to door a step by step, and it's something that 394 00:28:10,839 --> 00:28:14,079 I can go back to every single home. So yeah, there's there's a 395 00:28:14,119 --> 00:28:17,480 whole lot of value. I couldn't just pink point it to one thing step 396 00:28:18,359 --> 00:28:21,240 And Claire, I don't think you're in the community and you never came to 397 00:28:21,279 --> 00:28:22,640 a live call. What did you find to be the most valuable part? 398 00:28:22,720 --> 00:28:26,039 Well, it's funny because I actually did come to all of the live calls 399 00:28:26,079 --> 00:28:30,279 the first round, did you I joined them there? I joined to get 400 00:28:30,359 --> 00:28:33,240 the second round and the second round, I was like, not coming to 401 00:28:33,240 --> 00:28:37,680 the calls, what did I find. There's a couple of things that I 402 00:28:37,720 --> 00:28:41,680 took on. Firstly, the structure I loved. I love having structure because 403 00:28:41,680 --> 00:28:49,079 I meant really disorgers, So I really really love all the templates and the 404 00:28:49,079 --> 00:28:52,759 framework and structure that are there. And I mean the biggest thing for me 405 00:28:52,880 --> 00:28:59,039 is the messaging. And also you know, the analysis, the launch analysis, 406 00:28:59,079 --> 00:29:03,319 and sometimes you know, I launch all the time, and sometimes I 407 00:29:03,319 --> 00:29:06,799 can go a little bit into victim mode if a launch doesn't go according to 408 00:29:06,839 --> 00:29:10,799 plant, and sometimes I can come back and analyze it and say, well, 409 00:29:10,839 --> 00:29:17,440 actually you had an insane conversion rate off that webinar. You just didn't 410 00:29:17,440 --> 00:29:21,160 have enough people in there. Or conversely, I can say something went wrong 411 00:29:21,240 --> 00:29:26,720 here because you know, the turnout rate's not right or the messaging's not right. 412 00:29:26,759 --> 00:29:30,680 And so rather than throwing my toys out of the cotton, you know, 413 00:29:30,000 --> 00:29:33,720 going and finding a job on seek, I can come back and analyzer 414 00:29:33,960 --> 00:29:37,559 with a bit of context and then just go, Okay, let's do it 415 00:29:37,559 --> 00:29:41,119 again. Let's learn the lessons let's go out and understand what wasn't resonating with 416 00:29:41,200 --> 00:29:45,359 our audience. And I think this is the thing that we can forget in 417 00:29:45,480 --> 00:29:49,880 launching, is that it really is just a process of tweaking and tweaking. 418 00:29:51,240 --> 00:29:53,160 And because there's those tools that you can come back to them again and again 419 00:29:53,200 --> 00:29:56,960 and say, Okay, what do I need to twe it with the messaging 420 00:29:56,000 --> 00:30:00,640 what wasn't resonating and get some feedback and white people went by, and I'm 421 00:30:00,640 --> 00:30:03,880 going to put this question out to all of you as well. What would 422 00:30:03,880 --> 00:30:07,599 you say to someone who's sitting on the fence thinking about joining launch Magic Claire, 423 00:30:07,680 --> 00:30:12,440 Let's go with you first. I mean, I know, honestly as 424 00:30:12,440 --> 00:30:15,960 someone who's been through it, it's crazy to me if you are sitting on 425 00:30:15,960 --> 00:30:19,319 the fence and not jumping in, Because for me, this is paid for 426 00:30:19,400 --> 00:30:22,200 itself. I can't even tell you how many multiples are over you know, 427 00:30:22,240 --> 00:30:26,240 I've had multiple six figure launches and to sit down and look at the cost 428 00:30:26,240 --> 00:30:30,400 of the investment. You know, even if your first launch doesn't make the 429 00:30:30,440 --> 00:30:33,279 money back, the skills you learn in here are things that you can use 430 00:30:33,440 --> 00:30:37,200 again and again and again and again. I you know, like I said, 431 00:30:37,279 --> 00:30:41,799 I am certainly using them myself, so I would jump in it, 432 00:30:41,960 --> 00:30:45,799 go bore it, and you know, if you do have any questions, 433 00:30:45,799 --> 00:30:48,240 we're happy to answer them here. But for me, it's been one of 434 00:30:48,279 --> 00:30:53,079 the best investments I've made in my business and I'm a raving there awesome. 435 00:30:53,079 --> 00:30:56,480 If we do have any audience questions, feel free to pop them in the 436 00:30:56,559 --> 00:30:59,839 chat and we'll get to them after this question. Kate, what would you 437 00:30:59,839 --> 00:31:03,880 say to somebody who's sitting on the fence thinking about it much as say as 438 00:31:04,000 --> 00:31:08,559 leaders and I for me, like I mentioned before, you know, I'd 439 00:31:08,559 --> 00:31:14,200 been following along with your journey for a while just in the background, and 440 00:31:14,680 --> 00:31:17,880 it was a real no brain. I saw your own launch, I jumped 441 00:31:17,920 --> 00:31:22,200 on a webinar and I was like, this is exactly what I need. 442 00:31:22,279 --> 00:31:27,799 And it was like I knew that it would be probably another two years that 443 00:31:27,880 --> 00:31:33,960 I sat on a concept if I didn't just take that action and jump in 444 00:31:33,960 --> 00:31:37,359 to launch magic and get that accountability, get that structure. I yeah, 445 00:31:37,480 --> 00:31:42,359 I know, I fully understand. You know, investing in yourself is like 446 00:31:42,599 --> 00:31:45,680 there's a lot that can come up, not just like you know the financial 447 00:31:45,720 --> 00:31:48,720 investment, there are those limiting beliefs like oh, you know, should I 448 00:31:48,920 --> 00:31:52,319 be pursuing this idea and things like that. But if you've got that dream, 449 00:31:52,400 --> 00:31:56,079 you've got that spark, like it's not going to go away. So 450 00:31:59,319 --> 00:32:02,440 yeah, like being into a program like launch Magic will actually, you know, 451 00:32:02,480 --> 00:32:07,839 it will actualize your idea and you don't know where it could kind of 452 00:32:07,880 --> 00:32:13,039 take you. So I would say jump on in for sure, Tiana, 453 00:32:13,079 --> 00:32:17,119 What would you say? I would say if you're at the beginning stages of 454 00:32:17,160 --> 00:32:20,759 your business like I was, and you're wondering, note, is it the 455 00:32:20,799 --> 00:32:23,079 right time? This isn't a really big, you know, financial investment, 456 00:32:23,119 --> 00:32:27,839 is this the right decision? I think the most important thing to remember is 457 00:32:28,119 --> 00:32:30,960 you are an expert in your field, but you're most likely not an expert 458 00:32:31,079 --> 00:32:34,920 in launching. And if you really want to see success and you want to 459 00:32:34,920 --> 00:32:37,519 do it correctly in it and you don't want to waste time and money, 460 00:32:37,720 --> 00:32:39,720 you know, trialing things and not being any success, launch Magic is the 461 00:32:39,720 --> 00:32:44,960 way to go because you're learning off an expert who has proven, you know, 462 00:32:45,000 --> 00:32:47,359 the process and the framework work over and over again, and students have 463 00:32:47,400 --> 00:32:51,720 had success over and over again, so it'll be the best investment you're making 464 00:32:51,720 --> 00:32:54,279 your business. If you can accept that you don't have to know everything, 465 00:32:54,359 --> 00:32:59,240 and it's good to learn from others, and Kirsty, anything you want to 466 00:32:59,240 --> 00:33:02,240 add that the others haven't already said, so much more I can say, 467 00:33:05,000 --> 00:33:08,359 just trust your intuition. If this is something that has brought you to this 468 00:33:08,480 --> 00:33:13,599 call, or you're listening to that recording, then it feels aligned to you, 469 00:33:13,720 --> 00:33:16,759 then go with that. Don't let me see hold you back. You 470 00:33:16,799 --> 00:33:21,039 know what's the best that can happen. Yeah, if you have any questions, 471 00:33:21,079 --> 00:33:22,200 those of you who are here, feel free to submit those. I 472 00:33:22,240 --> 00:33:25,440 do have one that was submitted ahead of time, which was how did you 473 00:33:25,519 --> 00:33:30,240 fit the launchmatic schedule in with the rest of your business and life commitments. 474 00:33:30,240 --> 00:33:32,400 I'm going to put that out and whoever wants to answer that, you're welcome 475 00:33:32,440 --> 00:33:36,839 to jump in and answer that, because I know that is something that a 476 00:33:36,839 --> 00:33:39,079 lot of people are concerned about as well, is like how many hours is 477 00:33:39,119 --> 00:33:42,720 it going to take? Obviously for some of you who took a bit longer 478 00:33:42,759 --> 00:33:45,480 than others because you were creating a course at the same time or you were 479 00:33:45,480 --> 00:33:49,400 doing other things. But yeah, so how did that schedule fit in with 480 00:33:49,440 --> 00:33:53,559 your business and life commitments. Look, I'm a mama too, and especially 481 00:33:53,599 --> 00:33:57,079 when I did the course, my boys were really young at the time, 482 00:33:57,200 --> 00:34:01,880 my business was really full, and I literally, I don't know, steptopsn't 483 00:34:01,920 --> 00:34:06,680 about me being there, but I I just put the time in my diary. 484 00:34:06,759 --> 00:34:09,360 I move things around, and I was like, this has to be 485 00:34:09,400 --> 00:34:13,760 a priority for me, because I know how important launching is for where I 486 00:34:13,760 --> 00:34:16,599 wanted to take my business. And I think that you know, you can 487 00:34:16,639 --> 00:34:22,320 always make excuses, everyone's always going to be time pore. But if I 488 00:34:22,320 --> 00:34:25,920 did it with a really full client calendar and with two young kids, and 489 00:34:27,000 --> 00:34:30,039 I just said, I have to calm out the time to do this because 490 00:34:30,119 --> 00:34:35,719 otherwise I'm basically wasting time by having, you know, launch after launch. 491 00:34:35,760 --> 00:34:37,480 That isn't getting me the results that I want, and I'm not growing at 492 00:34:37,480 --> 00:34:40,239 the rate that I want. So I just made it a priority for me. 493 00:34:42,119 --> 00:34:46,559 Kate, Yeah, likewise, so I was very time poor for client 494 00:34:46,599 --> 00:34:53,679 calendar rolling through that fi Femine roller coaster. As you mentioned that designers are 495 00:34:53,760 --> 00:34:58,880 very susceptible to but I knew, like, yeah, I could have figured 496 00:34:58,880 --> 00:35:02,159 it out on my own, but diying it would have taken me so much 497 00:35:02,199 --> 00:35:07,079 more time. And I knew in my heart to just get the idea out 498 00:35:07,119 --> 00:35:13,679 there, I needed that structure and I needed that accountability, and it totally 499 00:35:13,719 --> 00:35:17,840 streamlined the process. It saved me, Like I can't even imagine how many 500 00:35:17,880 --> 00:35:22,039 hours I'd still be figuring out piercing it out. I wouldn't have these references 501 00:35:22,039 --> 00:35:25,920 to go back to all that structure about launching. Sure, I could have 502 00:35:25,960 --> 00:35:30,880 created my actual course on my own, but yeah, having the whole launch 503 00:35:30,960 --> 00:35:37,599 process, it saved me so much time from DIY and also money, like 504 00:35:37,639 --> 00:35:40,239 time has money, Like you know, No, that makes so much sense, 505 00:35:40,480 --> 00:35:44,679 Kirsty, Tiana, do you have anything you want to add to that? 506 00:35:44,760 --> 00:35:46,360 How you've managed to fit it in with your schedule? Yeah, So 507 00:35:46,480 --> 00:35:50,719 when I when I started the launch process, I had a five month old 508 00:35:50,760 --> 00:35:54,559 baby, and it was a juggle. As you know, we all have 509 00:35:54,599 --> 00:36:00,000 different commitments, but I knew this was a priority and it matched my life 510 00:36:00,159 --> 00:36:02,639 to envision to make it a priority. So you know, you fit it 511 00:36:02,679 --> 00:36:07,440 in if it's a priority to you, and you just make it work. 512 00:36:07,840 --> 00:36:10,199 And once you sort of get into the rhythm of attending the calls, doing 513 00:36:10,280 --> 00:36:16,000 the doing the theory implementing what you're learning. It just becomes part of your 514 00:36:16,159 --> 00:36:21,800 day to day with WI, so it doesn't take away from what you're doing, 515 00:36:21,800 --> 00:36:24,639 it adds to it. I love that, Gianna. Anything to add 516 00:36:27,400 --> 00:36:30,440 I've been compared to everyone else on the panel here, I probably had the 517 00:36:30,480 --> 00:36:34,000 most of the time a dog breeder. When I have a little puppies, 518 00:36:34,039 --> 00:36:36,480 I'm very, very busy every day. But when I don't, I have 519 00:36:36,559 --> 00:36:38,320 a lot of free time on my head. But what I found was when 520 00:36:38,360 --> 00:36:42,599 I had that free time, I was doing things for the small wins. 521 00:36:42,679 --> 00:36:45,199 So you know, I'd post on Instagram story, I'd talk to people in 522 00:36:45,280 --> 00:36:47,559 VMS, but I wasn't moving my business forward. So for me, with 523 00:36:47,639 --> 00:36:52,199 Launch Magic, it made me spend my time on something that was going to 524 00:36:52,239 --> 00:36:55,760 get me actual results where I'd get money coming into the business. And so 525 00:36:55,840 --> 00:37:00,559 with launch Magic, the accountability of unringing attend live call after each well, 526 00:37:00,599 --> 00:37:04,000 I'm going to do the homework, I'm going to implement it. I'm not 527 00:37:04,039 --> 00:37:07,280 going to waste time doing something that's not going to give me any retires. 528 00:37:07,360 --> 00:37:08,639 So for me, even though I had all this time, I was wasting 529 00:37:08,679 --> 00:37:13,559 it day by day because I had no direction moving forward. I had no 530 00:37:13,639 --> 00:37:15,519 idea what to do and when to do it. So that's yeah, that's 531 00:37:15,519 --> 00:37:20,039 what launtraumatic did for me. I noticed we've got a little fluffy puppy in 532 00:37:20,039 --> 00:37:25,760 the corner there. Who's joy many it's Chelsey. Oh, she's so cute. 533 00:37:27,159 --> 00:37:30,920 All right, Well, we have no other questions from the audience. 534 00:37:30,320 --> 00:37:32,840 Oh we do have a question from Jesse. I'm in California. So is 535 00:37:32,840 --> 00:37:37,199 there more than one option for the calls? So the calls alternate between this 536 00:37:37,360 --> 00:37:42,599 time or roughly this time in the morning me in Australia, and then evening 537 00:37:42,679 --> 00:37:45,760 calls as well, because we have a lot of people in the US, 538 00:37:45,760 --> 00:37:47,159 we have a lot of people in Europe, so we want to make sure 539 00:37:47,280 --> 00:37:51,599 that they can make it to at least half of the calls. The goal 540 00:37:51,719 --> 00:37:53,639 isn't to come to every single call. If you wish to come to every 541 00:37:53,639 --> 00:37:57,760 single call, like Kirsty, because it's a great bit of accountability, absolutely 542 00:37:57,800 --> 00:38:01,239 you can. But a lot of people find that simply having that call there, 543 00:38:01,360 --> 00:38:05,519 they can submit their questions ahead of time. I answer the questions that 544 00:38:05,559 --> 00:38:07,519 have been submitted first in the call, so you don't have to listen to 545 00:38:07,559 --> 00:38:12,719 the entire recording. To get your question answered, and then they can listen 546 00:38:12,760 --> 00:38:15,400 to the recording. Like we always even upload the audios of it, so 547 00:38:15,400 --> 00:38:17,280 you can just listen to the Q and A recordings while you're walking your dog 548 00:38:17,480 --> 00:38:21,559 or any you know, when you have time doing chores that kind of thing. 549 00:38:22,239 --> 00:38:24,199 So even if you can make it live just to one or two, 550 00:38:24,280 --> 00:38:30,000 then that's perfect, all right. What would be one or two key elements 551 00:38:30,039 --> 00:38:32,360 that make this different to Digital Course Academy. So I've done Digital Course Academy. 552 00:38:32,400 --> 00:38:36,519 I've been an affiliate for it. I think it's a fantastic program. 553 00:38:37,000 --> 00:38:42,159 It's more focused around the actual course creation, whereas this is more course around 554 00:38:42,239 --> 00:38:46,239 marketing and sales. So even if you've already created your course, then this 555 00:38:46,280 --> 00:38:51,159 is going to teach you how to actually sell the course. Digital Course Academy 556 00:38:51,159 --> 00:38:53,920 doesn't really go very deep into the launch side of it. This is purely 557 00:38:54,079 --> 00:38:58,880 on the messaging on how you are going to nurture people through to that point 558 00:38:58,880 --> 00:39:01,480 where they are ready to buy from you, so that once you have created 559 00:39:01,760 --> 00:39:06,119 your course or your group program or your membership and you get it out there, 560 00:39:06,159 --> 00:39:09,079 you actually have buyers and not just crickets. All right, Well, 561 00:39:09,119 --> 00:39:15,559 if we have no other questions from the audience. Uh, oh, we 562 00:39:15,599 --> 00:39:17,840 do, we do have a new question. I love this. I love 563 00:39:17,880 --> 00:39:22,719 how everybody's questions always come in at the last minute. Okay, Corey, 564 00:39:22,880 --> 00:39:24,960 I am like a newborn infant baby to this. From creating a business to 565 00:39:25,039 --> 00:39:28,920 marketing email list, you name it, I have not done it till now, 566 00:39:29,000 --> 00:39:30,559 like one hundred and eighty degree difference from what I've been doing for the 567 00:39:30,599 --> 00:39:35,280 past forty seven years. Kind of need my handheld. I think similar boat 568 00:39:35,320 --> 00:39:38,119 to Tiana, right like you were you even though you were on social media, 569 00:39:38,239 --> 00:39:44,159 you your business was an in person business. You were literally raising puppies. 570 00:39:45,400 --> 00:39:47,159 Yeah. Did you find that there was enough handholding in Launch Magic? 571 00:39:47,960 --> 00:39:52,039 Definitely? And even though I'm still in the prayer excess of getting my course 572 00:39:52,119 --> 00:39:55,760 ready, I found so much clarity. And I've done it now twice Launch 573 00:39:55,840 --> 00:40:00,559 Magic. I haven't launched anything, but what I've liked has just it's gone 574 00:40:00,559 --> 00:40:06,079 into all aspects of my business and it's helped me create a business that's actually 575 00:40:07,480 --> 00:40:09,360 reliable in a way where I know that I can have money coming in. 576 00:40:09,440 --> 00:40:14,239 And now when I go forward and I do launch my course, I know 577 00:40:14,320 --> 00:40:16,960 that the audience is ready the audience knows that I'm not just a breeder anymore. 578 00:40:16,960 --> 00:40:21,280 I'm now a coach and now I have so much knowledge on things like 579 00:40:21,480 --> 00:40:24,519 you know, Elite magnet, email lists, sales pages, messaging, marketing, 580 00:40:24,559 --> 00:40:30,000 how to link people and bring them into other aspects of your program rather 581 00:40:30,039 --> 00:40:32,559 than just social media. It's just stepped me through the whole process. And 582 00:40:32,880 --> 00:40:37,280 the knowledge I have now compared to six months ago is just it's this incredible. 583 00:40:37,840 --> 00:40:40,840 I love that. All right, Well, so I would love if 584 00:40:40,880 --> 00:40:45,519 all of you could share where everybody can connect with you afterwards. Kirsty, 585 00:40:45,599 --> 00:40:49,400 let's go with you first. Where can people find you after this this call 586 00:40:49,559 --> 00:40:52,559 and later on when this becomes the podcast episode, where can they go and 587 00:40:52,599 --> 00:40:55,239 find you? Yeah? Sure, so the best place is Instagram? Then 588 00:40:55,280 --> 00:41:00,280 my handle is at Candle Business Coach. And where can people come and find 589 00:41:00,280 --> 00:41:05,599 your puppy videos? Yeah, from puppy video definitely Instagram or TikTok. If 590 00:41:05,599 --> 00:41:07,639 you did set up at Cavoodle Coach, I'll be on there. Otherwise you 591 00:41:07,679 --> 00:41:12,159 can go to my podcast if you won't educate not information, and that's the 592 00:41:12,199 --> 00:41:15,599 Cavital Coach podcast. They're similar names for both and Kate. Where can people 593 00:41:15,639 --> 00:41:22,360 find you. Probably Instagram's the best as well at Studio Wildline. Basically that's 594 00:41:22,400 --> 00:41:28,760 my handle for everything. And Claire Instagram is Claire Underscore, would Underscore Coach 595 00:41:29,039 --> 00:41:32,840 or my podcast is the Claire would Podcast. Love it and Claire also has 596 00:41:32,840 --> 00:41:37,000 a book that has launched today called Intentional Profit. I have read it. 597 00:41:37,199 --> 00:41:39,559 I have a copy of it that looks really bad because I spilled coffee on 598 00:41:39,599 --> 00:41:46,400 it, but it's pretty. So thank you so much those of you who 599 00:41:46,519 --> 00:41:51,119 were here live. Thank you so much to our amazing panelists. If you 600 00:41:51,159 --> 00:41:54,000 have any questions about Launch Magic, reach out to me on Instagram steph Taylor 601 00:41:54,039 --> 00:41:58,840 dot co over there, or email hello at Stephtaylor dot co and I will 602 00:41:58,840 --> 00:42:01,280 get back to you as as I can now. If you are listening to 603 00:42:01,280 --> 00:42:06,840 this episode when it went live, doors are currently open for Launch Magic, 604 00:42:07,519 --> 00:42:10,559 head on over to Stefftaylor dot co Slash Magic, where you'll find everything you 605 00:42:10,599 --> 00:42:15,639 need to know about the program and how you can enroll. If you're listening 606 00:42:15,679 --> 00:42:19,039 to this episode after it goes live after doors close, you can join the 607 00:42:19,039 --> 00:42:22,079 waitlist for that at Steff Taylor dot co slash Magic as well. Thank you 608 00:42:22,159 --> 00:42:23,880 so much for listening. Catch you next time,