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Hello, and welcome to Western CIV. In this bonus author interview, I

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sit down with historian Tom Wheeler and
we talk about his most recent book,

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Techlash, Who Makes the Rules in
the Digital guilded Age link in the show

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notes if you want to take a
look at picking up a copy of it.

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I think it's a great book,
not just for history buffs in this

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particular case. Of course, history
buffs are going to love it because it

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talks about the guilded Age, but
it's also an interesting book if you're just

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interested in modern public policy, or
if you're just kind of curious about,

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hey, what is AI and what
is the government going to do about it?

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And I think one of the things
that Tom and I come back to

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again is there's a lot of parallels
between the past and the present, especially

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if you look at the rate of
industrialized industrializing. I suppose technological change in

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the Gilded Age, so late nineteenth
early twentieth century, and then the pace

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of change driven by superconductors and computers
today, Like, it's the same in

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a lot of different ways, and
how we react to it can do a

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lot and can say a lot about
us as a society. So it's a

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there's a good interview. I originally
hope you enjoy it. It's a wonderful

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book. Pick up. A copy
link is in the show notes. And

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so therefore, without further ado,
here's the interview. Okay, as I

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mentioned moments ago, I'm sitting down
with his story and Tom Wheeler talking about

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his most recent book, tech Lash, Who makes the Rules in the Digital

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guilded Age. Well, first of
all, thanks for using the word guilded

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Age, because it's one of those
things that when I talk to students,

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their eyes just glaze over. But
it's a really interesting period for me,

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and I love the connections to the
modern day, and I actually think that

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there are a ton of parallels between
the Guilded Age and the period that we

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find ourselves in right now, which
is kind of what we're going to get

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into. But as you write in
the introduction, and I hear this in

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different phrases everywhere, but I think
it's really apt here. History doesn't necessarily

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repeat itself, but it certainly has
consistent themes, and so kind of broadly,

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just kind of starting out, like, how does the Gilded Age relate

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to the age that we find ourselves
in? Because trains and electricity seem the

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thing of the distant past. Well, first of all, Adam, thank

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you very much for inviting me,
and it's a great pleasure to be with

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you and your listeners today. You
know, you were talking about guilded and

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the Gilded Age and then talking about
how today echoes that. You know,

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it was Mark Twain who who created
the term the Gilded Age, and he

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also had that great observation that history
doesn't repeat itself, but it sometimes rhymes.

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And I think that's what we're dealing
with right now. You know,

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let's look at the similarities between today
and the Gilded Age, which was the

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late nineteenth early twentieth century. You've
got new technology driving change. You've got

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new economic models resulting new products,
lower prices for many products. You've got

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the acceleration of life. You know, we never stop and think about back

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in the nineteen hundreds, how everybody
was rebelling against how fast life had all

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of a sudden become. We've got
the destruction of small businesses, the creation

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of monopolies, huge wealth disparities resulting
consumer harm, and even fake news.

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So the key thing I think,
and what I was trying to talk about

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in techlash is to look behind the
whys for both the original Gilded Age and

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the digital Gilded Age and try and
assess why it happened then, why it's

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happening now, what they did about
it, and what that suggests for us.

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And I think that the whys are
first of all, that in both

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instances it's technology driven. What changed
life in the Gilded Age was the railroad,

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which was the first high speed network, then immediately followed by the telegraph,

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which was the first electronic network,
and that then changed or created the

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Industrial Revolution and created opportunities for visionary
entrepreneurs and their investors to create the new

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rules that would govern that new economy, acting kind of as pseudo governments.

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And you know, that's a very
similar situation what we have today, a

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group of entrepreneurs and their investors driving
change and acting like pseudo governments. Just

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to drill down on the change for
a moment, I think it's art for

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us, certainly hard for my students
to understand how novel over the course of

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total human history, this pace of
change is nowadays. If you took a

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let's just say, peasant farmer in
Gaul around the time of Julius Caesar and

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then you jump forward to the Frankish
Empire under Charlemagne roughly a thousand years eight

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hundred years later. Their lives are
probably fairly comparable. They honestly are.

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There's still subsistence farming. Yeah,
there's been a change as to who they

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pay their taxes to, but you
know, they'd never really cared about that

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in the first place, and so
it's there. Just wasn't change. Life

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was very static for a long period
of time, and then really starting with

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the Gilded Age, things explode and
the pace of change becomes almost exponential,

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and that's something that draws VI obviously
the opportunities for growth, but I mean,

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correct me if I'm wrong. It
definitely drives the opportunities for conflict as

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well, certainly societal conflict. When
you take a society that hadn't changed for

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such a long period of time and
then due to technology, you force it

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to go through those changes. I
don't know, what do you think about

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that? No, I think it's
a really good point that the you know,

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there was even a scholarly paper in
one of the medical journals of the

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time that talked about the effect of
the change in the pace of life on

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human behavior and human human psychology.
And they blamed it on the railroad,

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the steam printing press, and the
telegraphs, as well as the increasing rights

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of women. But it was a
it was in a medical journal and accepted

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at the time. You know,
I think your point about, you know,

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looking back into medieval times and how
things really didn't change and comparing it

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to first of the original guilded Age
and then todday. Let me just give

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you an example between today and the
original guilded Age. So in the midst

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of the original guilded Age, Alexander
Graham Bell invented the telephone. It took

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one hundred and twenty five years before
the telephone connected one billion people around the

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world. The Android mobile operating system, which we all see in smartphones,

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the Android mobile operating system, the
equivalent, if you will, communications backbone

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of the twenty first century, took
less than six years to reach that same

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point. That is speed, that
is change coming at you at exponential speed.

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And I think that that's interesting.
It's that exponential thing that that makes

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a big difference. Another thing that
I always like to point out to students

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is that it takes and really I
think in the guilded Age. This get

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starts to get cemented into place that
we as humans, we finally start to

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become forward looking. Forever humans were
backward looking. And I mean that in

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terms of science too. You know, the idea that really tell the scientific

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revolution that to learn about the world
around you, it wasn't to experiment,

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It wasn't to go out and look
at things. It was to read Aristotle,

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it was to read Plato, it
was to go back. Always had

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to go back, go back,
go back. Even the founding fathers in

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the United States when they're trying to
come up with, you know, names

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for what are we going to have
a Senate, Well, they didn't pull

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that out of a hat. You
know, that comes directly from Republican rome

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that they're trying to I mean like, let's go back, let's figure out

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how to do this, and finally, in the Gilded Age and in our

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modern era, we start to look
forward firmly for the first time. And

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I think that's a big change.
I'm really interested in mindsets really, to

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be honest with you. I think
you take a Roman citizen, you pull

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them, you get the you know, the delorea and the flux capacitor,

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and you go back in time and
you grab him and you bring him up.

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I think he gets used to the
technology faster than he gets used to

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the way that we look at the
world now, the way that we view

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the world. I think that takes
a longer time for him. But when

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we're talking about these inventions, like
I like the idea the book of sort

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of like some inventions are just naturally
catalysts for other inventions. You think of

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them as like explosions that sets off
explosions, that sets off explosion over here

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and over there, Like, what
are some examples of that, because I

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really think of that. In the
Gilded Age, we see that really for

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the first time. Well, let
me go back and just expand on that

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point a little bit. Adam,
it is never the primary technology that is

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transformational, but it's secondary effect.
You know, it wasn't you know,

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you want to go back and way
back in history. Gutenberg's press spread information

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and knowledge, but it's real result, there's real transformation. Was what the

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effect of that was a little thing
called the Reformation, you know, the

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Renaissance, the development of the scientific
method. You look at the railroad in

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the in the Gilded Age, the
railroad was the death of distance. You

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know, it had from time immemorial, it had been geography and physical barriers

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that determined the breadth of the of
economic activity, and the railroad changed all

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of that. And then right on
the heels of the railroad comes the telegraph,

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which was, you know, the
end of time as a as a

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determining factor. And so what we're
looking at in in both revolutions is we

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need to make sure that we're looking
we're not focusing on the technology per se,

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but we're focusing on what its effects
are. And if I can just

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jump forward a bit, that's the
issue dealing with artificial intelligence today. You

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know, it's not artificial intelligence qua
artificial intelligence that is the issue. It

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is what is going to be the
effects of artificial intelligence, and our challenge

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as a species and the challenge of
policy making. Since I spent a good

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deal of my life working on federal
policies, the challenge of both the species

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and particular the subset of species that
are involved in policy is the tendency to

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define tomorrow by what we understood yesterday. You know, I was sitting with

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the late Madeline Albright one time and
we were having a discussion of the former

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Secretary of State, and we were
having a discussion about the impact of technology

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on diplomacy, and she said,
you know, the problem is with diplomacy

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is that we take twenty first century
solutions, define them in twentieth century terms,

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and propose nineteenth century solutions. I
said, Madam Secretary, I'm stealing

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that line because that is the reality
that we're dealing with in the technology world

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as well. We we define twenty
first century problems with twentieth century terms and

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proposed nineteenth century solutions. And so
what I was suggesting in Techlash was that

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we need to think about new solutions
that reflect the new realities of the twenty

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first century, of the digital Gilded
Age. Yeah. I think that's a

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really good point, and I want
to come back to the policy in just

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a second. But also for the
listeners, you said something, you know,

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the train was the death of distance, and I want to drill into

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that just a little bit more.
And the reason is because sometimes students will

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ask me, well, why aren't
there Robert Barns prior to this age?

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Why aren't there Rockefellers, you know, why aren't there Carnegies? Why aren't

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there any of these people? And
I often explain like, well, if

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you have a factory, but you
don't have railroads, and I make shirts,

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it's very difficult for me to sell
those shirts hundreds of miles away.

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I can sell them locally, right, but it's very difficult for me to

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do that. And you call these
networks in the book, how these different

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sort of technology networks sort of spur
and other innovations and drive things. I

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wonder if you could drill down on
that for a second, because I thought

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that part of the book was really
interesting. Well, thank you, Adam.

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Yeah, I mean, I'm a
network guy. I've spent my professional

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career in the evolution of new networks
and have come to the conclusion that we

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are as we connect, that it
is our networks that define our commerce as

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well as our culture. And let
me just let me give you an example.

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So Chicago became the second city in
the United States because it was a

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railroad hub during the nineteenth century,
and the first railroad line out of Chicago

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connected it with the Mississippi River at
Alina, Illinois, and it was creatively

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called the Chicago and Galina Railroad.
On its first run, the ceremonial run,

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where the investors were all pumped up
and riding along. This is so

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exciting. A farmer comes up and
says, hey, I got a wagon

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of bags of wheat here, can
you take them into Chicago rather than me

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having to haul them all the way
in there. And so the railroad created

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the Industrial Revolution by enabling the centralization
of production that used to have to be

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close to the output of the raw
materials. So you could move coal and

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steal to Pittsburgh. You could move
raw agricultural products to Chicago, where the

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great slaughterhouses then grow up. And
so networks are at the core of everything.

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And what's been interesting in recent times
is that the networks of the nineteenth

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and twentieth century were centralizing networks.
You know, think about railroads going to

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a switching yard where cars were then
set on to another line going to another

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point. At that centralization point,
businesses developed. You know, you had

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that that was where That was why
Chicago became second city, and all the

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abertuis to to slaughter animals located,
all the refineries for grain products were located.

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And that's the way networks worked for
most of the nine the nineteenth and

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most of the twentieth century. And
then along came this thing called the Internet,

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which, instead of doing its network
activity at central points, distributed it

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and put it out into smaller and
smaller hubs where the act where the switching

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activity occurred. And that Internet protocol, if you will, change the nature

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of economic and individual activity in the
late twentieth and early twenty first century to

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push it outward. And that's what
we're trying to deal with. Now.

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How do we exist in how do
we make the rules for an economy and

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a society that has been operating on
assumptions built around centralized activity in an era

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of distributed economic and individual activity.
And that's the challenge that I try to

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address in tech lash. And you
know, I would be remiss if I

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didn't point this out. As somebody
who's from originally from Milwaukee, you know

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that Milwaukee was a larger city than
Chicago until that's hammered into you as a

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school child up. Also, you
know that the Pestigo River fire was more

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important than the Chicago fire, which
is a dubious claim at best, but

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well we'll cling to it. Well
while we're having fun. While we're having

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fun here for a second, Adam, The really interesting thing is that as

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the railroads were going west from the
east. The Chicago city fathers noticed they

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were going to get bypassed, and
so they illegally went out and built a

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line into Chicago to create the economic
activity in Chicago. But they were at

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that point in time states had to
grant charters for railroads. They said,

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the hell of that, We're going
to go ahead and build this even without

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a state charter. Yeah, that's
super interesting. That's super interesting because you

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know, the other things that railroads
of course allow you to do is maybe

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for the first time in human history, you can have a major city that's

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not by a body of water for
the first time. If you want to,

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if you go look at a map, guys, prior to the let's

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say it's the early eighteenth century,
like, there are no cities that are

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not by major bodies of water.
And whether that's a river, of major

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lake, or the ocean, that's
just how it is. Because you couldn't

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move goods any other way. Suddenly
with the railroad you can move things.

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So you talk about in the book, and you kind of started to discuss

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this a little bit, But I'm
interested in this idea of industrialization versus de

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industrialization because you know, we talk
about that oftentimes in schools as the move

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from a secondary economy to tertiary economy, so, you know, an industrialized

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economy to something that's information based,
service based, which can mean a lot

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of things. People think it's sometimes
it's just restaurants. Service industry is a

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lot more than that, but it's
I wonder if you could talk about some

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of the factors that are at play
in that, especially especially the move to

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a de industrialized economy, because I
think then we can kind of talk a

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little bit about some of the growing
pains Western societies have experienced in recent decades.

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Sure, so, I have a
chapter in Techlash entitled this is Not

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in Capital Letters the Fourth Industrial Revolution. The World Economic Forum has popularized that

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concept, and my concern is that
it misconstrues what is going on today as

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a continuation of industrial habits rather than
a seismic shift, and in so doing

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it it starts us off on the
wrong foot to how do we deal with

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these issues? But let me just
give you a couple of a couple of

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examples. Start with the assets of
the twenty first century compared to the assets

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of the industrial era. Industrial era
assets were things you could stub your toe

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on right. Digital assets and the
capital asset of the twenty first century is

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digital information. Digital assets are soft, there's there's zeros and ones you can

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ly you can hardly find them,
let alone stub your toe on them.

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But they also behave very differently.
Industrial assets were exhaustible. You use that

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ton of coal and it was gone. Digital assets are inexhaustible. You reuse

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the lines of code again and again
and again. Industrial assets were expensive.

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Digital assets are inexpensive and are and
approach zero cost on a marginal basis.

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Industrial assets were a use once kind
of activity that that you know, if

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I burn that ton of coal,
it's gone forever. A digital file if

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I well, if I if I
subscribe to Facebook, Adam, I'm using

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the same digital files that you use
and they and there's another action here that

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if I had a ton of coal, you didn't have a ton of coal.

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Uh. The economists call that rivalrous
assets and digital assets are non rivalrous

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in that you and I can both
share the same code for Facebook or the

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same word uh, document preparation in
our Microsoft Uh the software And and then

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and then lastly, is that the
really interesting thing about about digital assets.

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This different from industrial assets is that
they're iterative. When you use a digital

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asset, you create digital information,
which then itself can be used either to

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improve the product or to create a
new product. You know, before I

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became chairman of the fc SEE,
I was a partner in a venture capital

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firm and our focus was investing in
Internet protocol based services because of the fact

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that they were iterative. It was
not just what they did, but it

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was the data they threw off that
created value. And those things together mean

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that the economy behaves differently. In
the industrial era, it was scope and

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scale economies that industrialization brought. I
mean, the difference between a couple of

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blacksmiths producing a plow and a plow
being produced in a factory setting was huge

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in the amount of time invested and
therefore the cost to the consumer. It

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brought to scale things that weren't at
scale. Digital moves beyond that kind of

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linear growth to literally exponential growth where
everything adds on everything else, and that

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changes the way businesses operate. That
changes the way we interface with the technology

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and with each other. So one
of the messages in techlash is that is

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that we need to cleave we need
to get away from defining what's happening today

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as though it is an extension of
the Industrial Revolution. I mean, it's

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a great point. I certainly hope
that people read the book, but also

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can look at this scenario and recognize
that what we have here is a break.

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It's not a continuation for all the
reasons that you point out and for

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many others. But I want to
kind of think about, all, right,

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what maybe lessons are there from the
guilded Age if we start to think

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about some of the problems that are
facing society right now, which is I

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mean, let's just think about maybe
two, maybe misinformation, right which is

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a big I mean, it's in
the media all the time, people are

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talking about it. How do we
deal with misinformation? Well, they have

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that in the Guilded Age too,
so maybe there's a lesson there. And

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then how do you just deal with
this level of sort of decisive change.

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And I mean that from the perspective
of it's a totally different skill set that

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we need people to have than we
needed them to have in say, nineteen

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fifty. It's totally different. So
how do we start to reorient society in

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a way to address some of those
problems. I don't know if there's any

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lessons from the past about that.
So I think you have hit the nail

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on the head, Adam, with
the with the challenge that we're looking in

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the Gilded Age. In the original
Guilded Age, they were confronting never before

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seen challenges. I mean, remember
what what what the Gilded Age replaced,

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which was an agrarian, an artisan
kind of economy, And all of a

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sudden you had people being pulled off
the farms and brought to major cities that

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were where not only were they then
working in factories to produce again at scale,

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but they were creating all kinds of
problems that color epidemics would break out

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because there wasn't any good sanitation.
We've I ever had that many people living

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together before. How do we deal
with that? Fires became a real issue,

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how do we deal with that?
How do we deal with education on

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a mass scale? So what happened
in the original Gilded Age was a never

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before set scene of challenges that society
responded to with never before seen solutions.

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And that's what we That's the kind
of thinking that I hope comes out of

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techlash that we are today seeing never
before seen challenges and we need to have

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never before seen thinking. But now
to your point about about fake news for

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instance, and back to our friend
mister Twain, there are echoes because in

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the Gilded Age, the publishers taking
advantage of this new technology called the steam

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printing press, which allowed them to
produce thick newspapers full of advertisements and room

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for plenty of information. Guys like
William Randolph Hurst and Joseph Pulitzer took the

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attitude, hey, as long as
it sells papers, who cares if it's

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true or not. And it was
one of the great periods of fake news.

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And in nineteen twenty two a group
of newspaper editors working for these guys

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organize the American Society of Newspaper Editors, and in nineteen twenty three they came

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out with a code of ethics.
The first item in the code was tell

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the truth is a fantastic story where
these individuals literally bit the hand that fed

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them in order to push for truth
and balance. And you know, if

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you go back and you think about
what are the things that are dangerous about

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the Internet today, and it's spread
of wise hate, misinformation, it's exactly

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the same economic model it is,
Hey, here is to attract a lot

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of people to the site so they
can see advertising, and so we will

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curate the content for outrage rather than
veracity. The trouble is that that curation

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is now done by algorithm, and
then, unlike the editors of the nineteen

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twenties, algorithms have no moral compass. And so the challenge becomes, how

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do we as a society collectively step
in and say no, we think there

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needs to be some kind of a
code. And again, one of the

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things that I propose as a structure
whereby that could be accomplished in government.

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And that's what I was going to
ask you, because I mean, yes,

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thinking kind of back to our I
mean not so distant mirror here of

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the guilded age because it's not that
far, but certainly not the scope of

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things. But yeah, I mean
that's great. Newspaper editors came together and

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came up with a code of ethics. I don't see. I don't see

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Elon Musk, you know, owner
of I guess it's called X now I

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still call it Twitter, but whatever. I don't see him leading the charge

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to create a code of ethics for
things that are posted online and it's changed

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in that. Yeah. I mean, you could go out and start your

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own newspaper a long time ago,
no one's going to read it. Nowadays

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you could set up a YouTube channel
or a podcast in five seconds. Who's

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monitoring you? You know? Is
this at the end of the day.

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Is this going to have to come
from government? I guess is my question.

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Like, I just don't know.
I don't see a way out other

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than that as to who's going to
step in. I don't know that we

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can trust the businesses to do it. So the front end in the back

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end, I think, are governmental
where there needs to be an impetus to

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come up with the equivalent of that
nineteen twenty three publishers code, editors code,

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and there needs to be enforcement.
So at the front end and the

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back end, there's a role for
government. Government can say we need to

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bring in the middle. Then is
a multi stakeholder group. One of the

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things that we need to learn in
the new digital Gilded Age is that the

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way in which government behaved in the
original Gilded Age, the industrial era doesn't

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work today because it was so micromanaging
and overcontrolling, and that has an impact

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on the innovation and investment that you
want to encourage today. But the structure,

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so I came out of the wireless
industry, and you know how did

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we get from one G, two
G, A three G, A four

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G, a five G, and
now six G is being worked on.

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It was the companies coming together to
establish technical standards. Let's make sure that

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this will work across all devices,
no matter who makes them, that it'll

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work in all countries, and that
it'll work on all networks. That was

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a multi stakeholder process where the device
manufacturers, the network operators, the equipment

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network equipment manufacturers all got together and
said this is how we will agree to

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operate. It seems to me that
we can take that same kind of establishment

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of a technical code, if you
will, and use it to develop a

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behavioral code. But you need the
front end of government saying we've had enough.

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You guys need to come together and
resolve this. We're going to check

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it to make sure that it's not
just you know, pretty pictures, and

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then there'll be an enforcement mechanism.
But we need But I go back to

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the point that because we're facing never
foreseen challenges, we've got to have never

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foreseen solutions and I couldn't agree with
you more. And I want to be

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optimistic. I do. I'm an
optimistic person in general. But at the

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same token, Tom, as you
and I are sitting here having this conversation,

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there is no speaker of the House
of Representatives, and there has not

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been for some time. And I
wonder, I think to myself, well,

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could a digital regulation survive a filibuster
infested Senate. I'm not sure.

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I just I want to be optimistic
about governmently the way. I just wonder

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if we're to that point yet where
that can happen. Let's go back in

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history again, Adam. Let's go
back in history. It was the late

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nineteenth century. So the first federal
regulatory agency, the Interstate Commerce Commission,

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was created in eighteen eighty seven.
The Sherman Anti Trust Act was passed in

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eighteen ninety. The Pure Food and
Drug Act was passed in nineteen oh six.

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The Federal Trade Commission Act was passed
in nineteen fourteen. The Clayton Anti

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Trust Act was passed in nineteen fourteen. Remember those classic pictures that you saw

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in school and you're probably still using
in class of the big, fat cat

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moneyed barons behind the rows of the
United States Senate, and these rules were

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passed. These laws were passed at
a time when corruption was rampant in the

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Congress of the United States. Literally
cash was exchanged freely. You didn't vote

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against the railroads because the railroads gave
you free tickets. And you know what,

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Adam, despite that kind of dysfunction, we the people. It was

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a combination by the way of both
populists and progressives who said, hey,

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we've had enough and I want to
believe that we the people again can express

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ourselves. And it's not going to
be a overnight thing. It's not going

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to be a smooth thing. It's
not going to be perfect from the start.

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I do agree with you, by
the way, at the end of

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the day, I think that what
the United States has shown us is I

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mean, we went through a civil
war and we survived a civil war.

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So when people say things have never
been this bad in this country, like,

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well, we did fight a civil
war. But I think that there

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is a way out. Just because
I don't see it yet doesn't mean that

391
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it's not going to form. But
what I agree with you completely from this

392
00:40:25.360 --> 00:40:30.519
talk today is that new problems do
require new solutions. The notion that we're

393
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going to look back to the past
and find a way out of this is

394
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silly, especially based off of the
pace of change. One other I want

395
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to ask you this question, and
this is kind of an awful wall question,

396
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but I'm really interested in time.
I'm really interested in the monetization of

397
00:40:46.679 --> 00:40:52.039
time that really happens starting with the
industrial revolution, because if you think about

398
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it prior to that, you know
it's by large negrarian society. You have

399
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a sort of a task based life. Well, I have to know,

400
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I've got to till this field over
long it takes me to till this field?

401
00:41:00.719 --> 00:41:04.800
Is however long it takes me to
till this field. Then, but

402
00:41:04.880 --> 00:41:07.920
when we transition to an industrialized economy, suddenly everything is judged on time,

403
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Like, well, you work this
shift from this time to this time,

404
00:41:12.000 --> 00:41:15.679
and you're not paid necessarily based on
the output, but based on the amount

405
00:41:15.679 --> 00:41:19.000
of time that you spend here.
I wonder do you think in the as

406
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we move to sort of a de
industrialized tertiary economy, do you think there'll

407
00:41:22.159 --> 00:41:25.480
be a move away from that in
the future or do you think, well,

408
00:41:25.480 --> 00:41:29.920
we're kind of we're kind of stuck
still in this idea of, well,

409
00:41:29.920 --> 00:41:31.519
you know, you owe me eight
hours of time, and that's what

410
00:41:31.559 --> 00:41:36.920
I'm going to judge your productivity on. I'm just curious. Haven't we already

411
00:41:36.920 --> 00:41:38.599
started to see that in the work
from home phenomena? I think so,

412
00:41:38.760 --> 00:41:43.079
And that's kind of what That's kind
of what I was wondering, which,

413
00:41:43.079 --> 00:41:45.400
by the way, I'm in favor
of, Like I've always thought, it's

414
00:41:45.760 --> 00:41:49.360
rather silly if you can accomplish a
task in twenty minutes to say that you

415
00:41:49.480 --> 00:41:52.800
need to spend an hour doing it. You know, we should move off

416
00:41:52.840 --> 00:41:54.440
from that. But you know,
just one of those things. Well,

417
00:41:54.480 --> 00:42:00.760
but I think there's another aspect to
it as well, which is you and

418
00:42:00.800 --> 00:42:06.159
I are recording this on a Sunday
morning. Sundays used to be sacricyct.

419
00:42:07.119 --> 00:42:10.079
You know, before we recorded this, I was sitting at my desk here

420
00:42:10.199 --> 00:42:17.000
at home working. I will be
working after we record this. The constant

421
00:42:17.079 --> 00:42:29.519
connectivity has made time fungible and and
uh and and the barriers that used to

422
00:42:29.599 --> 00:42:34.719
exist, the structural barriers that used
to exist about this is how you spend

423
00:42:34.800 --> 00:42:43.320
time no longer exist. And we're
working our way as a society right now

424
00:42:44.159 --> 00:42:45.519
through that question. I mean what
do you do if you when you go

425
00:42:45.599 --> 00:42:49.679
back to work. How many meetings
have ever been into where people say,

426
00:42:49.800 --> 00:42:53.800
all right, you turn your phones
off now, and we got to we

427
00:42:53.800 --> 00:43:00.320
we're trying to come up with those
new cultural behavioral rules. And what I've

428
00:43:00.360 --> 00:43:06.840
been talking about is the need to
come up with with new commercial behavior or

429
00:43:06.920 --> 00:43:13.840
rules. Yeah, I think,
and I think that those behavior rules are

430
00:43:13.840 --> 00:43:17.719
something that we're still we're still working
through in a lot of ways. And

431
00:43:17.760 --> 00:43:22.119
you do kind of think about the
idea of the meeting. Now, Now

432
00:43:22.199 --> 00:43:27.679
you might have a meeting where everyone
in the building is joining via zoom,

433
00:43:27.800 --> 00:43:34.000
even though they're all in the building
together, and like how that alters whether

434
00:43:34.119 --> 00:43:37.960
what we see the purpose of this
is a little bit different, especially with

435
00:43:37.000 --> 00:43:40.000
the knowledge that all of us have, which is when I'm talking on a

436
00:43:40.079 --> 00:43:44.599
zoom meeting, I know people are
probably kind of listening, most of them,

437
00:43:44.599 --> 00:43:46.960
They're not one hundred percent locked in. Now, as a teacher,

438
00:43:47.000 --> 00:43:51.599
I'm used to most people not listening
to what I'm saying. But that's that's

439
00:43:51.679 --> 00:43:55.519
just me. But let's just ask
I am just kind of curious you talk

440
00:43:55.599 --> 00:44:01.679
about the idea of sort of virtual
reality and AI as we sort of get

441
00:44:01.719 --> 00:44:07.280
to the end of the book and
sort of like what guard rails does the

442
00:44:07.280 --> 00:44:12.119
guilded Ay suggest to us that we
need to get in place as these new

443
00:44:12.159 --> 00:44:17.239
technologies come out that could just blow
the doors off. I mean, you

444
00:44:17.400 --> 00:44:24.880
talk about exponential growth in technology,
but once real functioning AI and we're starting

445
00:44:24.960 --> 00:44:30.119
to see the edges of it right
now, but once it's firmly up and

446
00:44:30.199 --> 00:44:34.719
running, I don't think we can
even conceive of the number of things that

447
00:44:34.760 --> 00:44:37.559
we're going to change. And so
I'm wondering, like, can we Monday

448
00:44:37.599 --> 00:44:42.599
morning quarterback this or before this genie
is out of the bottle, do we

449
00:44:42.639 --> 00:44:45.599
need to sit down and say,
gosh, we really should come up with

450
00:44:45.679 --> 00:44:50.400
some rules right now, because trying
to do this after the fact could get

451
00:44:50.719 --> 00:44:54.960
real ugly. Well, as you
know from the book, I'm of the

452
00:44:55.039 --> 00:45:02.679
latter school. But you know,
it's interesting that the Internet, which has

453
00:45:04.920 --> 00:45:08.599
had such a profound impact on how
we all live our lives and how commerce

454
00:45:08.719 --> 00:45:16.159
operates, was in essence a call
and a response kind of structure in which

455
00:45:17.719 --> 00:45:24.960
we would go to the internet,
go to a place on the Internet,

456
00:45:27.079 --> 00:45:36.199
and then react to our screen.
It was a two dimensional activity, both

457
00:45:36.239 --> 00:45:38.440
the metaverse and AI, and I
think the thing that we need to make

458
00:45:38.480 --> 00:45:45.400
sure that we don't forget is that
it is AI that runs the metaverse.

459
00:45:46.119 --> 00:45:55.119
But both the metaverse and AI take
the user into that screen. If you

460
00:45:55.199 --> 00:46:01.599
will chat GPT, I'm talking to
chat Jeep, I'm chatting with them,

461
00:46:02.000 --> 00:46:07.920
but even more powerfully, in the
metaverse, I'm inside, I am interacting

462
00:46:08.039 --> 00:46:15.000
with somebody else. We have moved
the metaverse moves us from social media where

463
00:46:15.039 --> 00:46:24.039
we sit there and look at what
others type or show as video, to

464
00:46:24.280 --> 00:46:34.840
social virtual reality where I'm inside interacting
with somebody. It's exciting. I mean,

465
00:46:34.880 --> 00:46:39.840
we all see the ads that meta
is running on TV and elsewhere talking

466
00:46:39.880 --> 00:46:45.599
about how surgeons will be able to
practice in the metaverse before they ever lay

467
00:46:45.599 --> 00:46:50.880
a scalpel on your body or mind. I like that idea. As a

468
00:46:50.920 --> 00:46:55.559
history teacher, you've got to love
the idea that the students can transport back

469
00:46:55.639 --> 00:47:00.199
to the Roman era and be there
with Mark Anthony on the steps of the

470
00:47:00.320 --> 00:47:12.760
Roman Forum. But the issues that
arise out of that just start with the

471
00:47:12.880 --> 00:47:22.920
question of privacy. They what information
is displayed, How there will be competitive

472
00:47:22.960 --> 00:47:30.239
alternatives that you and I as consumers
can can consider. Those are issues.

473
00:47:30.280 --> 00:47:34.400
Those are very real issues that we
have to solve as the metaverse and AI

474
00:47:35.239 --> 00:47:37.800
expands. But the answer we're getting, at least from the metaverse is all,

475
00:47:37.880 --> 00:47:42.159
don't worry. You know, we
got plenty of time to work that

476
00:47:42.280 --> 00:47:49.239
out. No, we don't.
You know, so Mark Sockerberg, who

477
00:47:49.559 --> 00:47:55.840
who I admire a great deal.
Mark Zuckerberg's mantra, which became the mantra

478
00:47:55.840 --> 00:48:01.920
of Silicon Valley move fast and break
things. You know, he wasn't breaking

479
00:48:02.840 --> 00:48:10.840
computers, he wasn't breaking the China. He was breaking the behavioral patterns that

480
00:48:10.960 --> 00:48:17.679
for over a century had provided stability
and why do you move fast? You

481
00:48:17.760 --> 00:48:23.519
move fast so that those changes are
adopted before anybody really understands the depth of

482
00:48:23.559 --> 00:48:35.920
their impact. We've learned that lesson. Now with metaverse and AI, are

483
00:48:36.000 --> 00:48:40.719
we going to practice what we've learned? Are we going to put in place

484
00:48:42.440 --> 00:48:46.920
the learnings from that experience and not
say, oh, let's just wait.

485
00:48:47.280 --> 00:48:51.800
You know, we've got plenty of
time to work this out. Meanwhile,

486
00:48:52.480 --> 00:49:01.400
the effects of the new technology are
becoming buried in our daily lives and economic

487
00:49:01.519 --> 00:49:08.719
activity to a point where they're almost
untouchable. That's our challenge, and I

488
00:49:08.760 --> 00:49:13.719
think it's a big challenge, and
I think, but I think it's a

489
00:49:13.800 --> 00:49:17.280
necessary challenge. I tend to agree
with you that the longer we wait,

490
00:49:19.320 --> 00:49:22.880
the more difficult this is going to
become for society in general. Another thing

491
00:49:22.920 --> 00:49:27.920
I think about when you sort of
talk about the yes as a history teacher,

492
00:49:27.960 --> 00:49:30.960
I'm really excited about virtual reality and
being able to pull people into the

493
00:49:31.079 --> 00:49:37.679
history. But one of the things
I wonder about is whose history? Who's

494
00:49:37.760 --> 00:49:40.480
deciding? Because you know, I've
lived in a variety of different states,

495
00:49:40.480 --> 00:49:44.679
and if you I'm in Texas right
now, and if you open a textbook

496
00:49:44.679 --> 00:49:47.599
in the public school here in American
history, you won't see the word slave.

497
00:49:49.639 --> 00:49:52.199
You'll see the word worker. And
so if I say go back to

498
00:49:52.599 --> 00:49:58.320
I'm gonna do virtual reality, I'm
gonna go back to Louisiana in eighteen twenty.

499
00:49:58.360 --> 00:50:02.159
What am I going to see?
What's it going to show me like?

500
00:50:02.199 --> 00:50:07.320
Because who's feeding that information in there? I could get two really different

501
00:50:07.400 --> 00:50:14.400
pictures. And how does that then
start to shape our collective views of our

502
00:50:14.519 --> 00:50:21.480
past in ways that we may be
very happy with and ways that we may

503
00:50:21.519 --> 00:50:23.599
be very unhappy with. And there
may be groups who are very happy and

504
00:50:23.639 --> 00:50:27.880
groups that are very unhappy at the
same time, and how are we going

505
00:50:27.920 --> 00:50:32.519
to navigate that? But we need
to have that debate. Now. I

506
00:50:32.519 --> 00:50:36.199
couldn't agree with you more. I
couldn't agree with you more. And putting

507
00:50:36.199 --> 00:50:37.400
it in a box and putting in
the back and saying we're not going to

508
00:50:37.480 --> 00:50:42.719
talk about this is not going to
solve any problems. But well, this

509
00:50:42.760 --> 00:50:45.679
has been a great conversation. It's
a much longer book, obviously, But

510
00:50:45.000 --> 00:50:51.079
was there anything else that you really
wanted to add that you feel like maybe

511
00:50:51.119 --> 00:50:53.440
we missed now, Adam, you
know, it's great to be able to

512
00:50:53.519 --> 00:51:01.880
talk to a historian about how you
make history relevant today. And I thoroughly

513
00:51:01.960 --> 00:51:07.039
enjoyed this and appreciate the opportunity.
Thank you very much. Well, it's

514
00:51:07.079 --> 00:51:13.800
a great book. I really I
always appreciate books that try to connect the

515
00:51:13.920 --> 00:51:17.719
past to the present because it makes
it much more relevant. This book does

516
00:51:17.800 --> 00:51:22.920
that in spades. So thank you
so much for coming on. It's been

517
00:51:22.159 --> 00:51:47.440
really a wonderful conversation. Thanks Adam.

