Until they make that shift, until they understand that they will never be ready,
they will never be able to grow their audience. There is a lot
more strategy to the content in a launch than you realize. Welcome to Imperfect
Action. I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but it wasn't until
I started taking imperfect Action that my business had its first million dollar yere.
Imperfect Action is about doing things before you're ready, prioritizing consistent action over perfect
action, and moving forward even when you're not sure you're doing it right.
On this show, you can expect mindset advice, actionable marketing tips and strategies
to build a business that brings you more profit, more freedom, and even
more joy. Are you on the list to get my daily businesses? Every
day, I'll send you a bite sized prompt designed to help you grow your
business in a more intentional way. Sign up at Steph Taylor dot co ford
slash DBB, or at the link in your show notes. Hey, welcome
back to Imperfect Action. This is episode eight hundred and sixteen, What to
do in the ninety days before you open doors on your launch. When I
tell people that launch Magic is ninety days long, because a launch needs to
be ninety days long, they're usually pretty shocked, like they think, Okay,
surely you can't talk about your product for ninety days without really annoying your
subscribers and followers. But no, there's a lot to a launch, and
for most of those ninety days we're not talking about the product at all.
If you're launching the product for the second time, you can cut down on
this a little bit, maybe to about thirty or sixty days, provided that
you're not making any really drastic changes to the launch. So the first thing
that we talk about and that we do in those ninety days is that we
craft and validate your messaging and your offer. You might think that you know
exactly what problem you solve and who you're solving it for, but chances are
that you haven't validated it at a deeper level yet. And this is the
most important step. You don't need to start your launch with complete clarity,
because once you start testing your messaging and validating that only then will you get
that complete clarity. Most people avoid this step because validating it means asking questions,
It means talking to your ideal customer, putting content out there when you're
not sure if it's going to resonate, and then listening to see what kind
of response you get or in some people's cases, no response at all,
which is also a response. And this step is ongoing throughout your launch.
You don't just tick it off and keep moving. It's not like, cool,
we've done the messaging. Tick let's move forward and do the next thing.
It's this feedback loop that's happening throughout those ninety days, and you come
back to this each time you launch. Every time I launch Launch Magic,
I launch it a couple of times a year, twice a year. I
tweak the messaging a little bit each time because I want to make sure it's
always relevant. Even though the course itself doesn't change, my audience's needs to
the problem that they need solving changes, and if I'm not speaking to those
correct needs or pain points at that point in time, it's not going to
resonate. The second thing to do in the ninety days leading up to Doors
Open is grow your audience, especially your email list, not your Instagram following.
If that grows, great, but your main focus needs to be your
email list, you don't need to start the ninety day launch process with a
big audience, but you need to put some effort into growing it while you
are launching unless you already have a big audience. And this doesn't mean you
have to post to social media every day or run Facebook ads or anything like
that, but it does mean that you start sharing strategic content and you start
leveraging strategic collaborations and partnerships to grow your audience for free. And fortunately,
like once you start sharing content that resonates. Once you start sharing that strategic
content, it starts to the momentum starts to build. It becomes a lot
easier to reach new people your email list. Though your email list is the
most important asset in a launch, there's almost no point growing your Instagram following
now when you're launching, because Instagram is showing your content to fewer and fewer
of your followers. Even the people who want to see your content aren't seeing
it anymore, and instead, in their feeds they are seeing recommended posts from
people that they don't follow. TikTok. It's the same TikTok has the for
you feed, which is recommended posts, but it's not people that you are
following. So it almost feels pointless now to build this audience on Instagram or
TikTok when we're not going to really be able to reach them with our content.
And this is where your launch lead magnet comes into play. It's a
lead magnet that's separate to any other lead magnet you might have in your business.
And if you need to recap on what a lead magnet is, essentially
it's a really valuable piece of free content. It could be an ebook,
it could be a mini course, it could be an audio training series,
it could be a quiz, it could be any of those things that are
designed to attract the right people for this launch. And inside the lead magnet,
the content in it is strategically designed to nurture your audience and move them
closer to buying from you. In your launch, then we also in the
ninety days, we want to educate and nurture your audience. This is like
the bulk of what your launch is, but it's not that sexy, and
it requires consistency and it requires a bit of research, so people skip it
and then they wonder why their launch wasn't what they wanted it to me.
They wonder why people didn't understand their product, didn't understand why they needed the
product, didn't buy. It's not sharing snippets of what's in your course.
It's not sharing what you're going to teach inside the group program or your membership,
or giving teasers or anything like that. It's helping them overcome the mindset
shifts, mindset beliefs, limiting beliefs that are stopping them from solving the problem
that they have, which is the problem your product solves. So, for
example, one of my courses is on how to grow your audience. The
problem that that solves is that business owners struggle to grow their audience organically these
days. The mindset shifts that they need to make about audience growth. Well,
firstly, they need to understand that audience growth isn't just about posting more
often, using the right hashtags and hoping that Instagram will show their content to
more people. That's not how they grow their audience. And until they make
that shift, until they understand that, they will never be ready, they
will never be able to grow their audience. There is a lot more strategy
to the content in a launch than you realize, and that's why we spend
a good couple of weeks at the start of launch magic looking at that strategy,
the content strategy, the messaging, how we can get those people to
the point where they now understand everything they need to understand to be ready to
buy. And then the fourth thing to do in those ninety days leading up
to doors open is get everything ready for cart open. Write those emails ahead
of time, schedule them, write any social media posts, schedule them,
sales page. You know, there's a lot of different assets that you need
in a launch, your sales page, those emails, a webinar if you're
doing one, and working towards that card open date ninety days from now gives
you time to get all your ducks in a row, but it also gives
you a deadline so that you can't keep procrastinating it. You have to just
get it done by that deadline. So there you have it. Four things
to do in those ninety days leading up to doors open, and funnily enough,
none of them really involve talking about your product. So if you have
any friends who are launching anytime soon, maybe you want to add some live
launches to your business, or maybe you've live launched a few times and you
want to start to scale those then I would love for you to join me
inside Launch Magic to create a rints and repeat launch strategy that you can use
over and over again to make more sales of your courses, memberships, and
programs and create more freedom in your business. I only run it twice a
year. Doors open again on the thirteenth of June and we start on the
twenty fourth of June. If you want to jump on the waitlist. If
you're listening to this before doors open, send me a DM the word magic
and I'll send you the link to the weightless page. If you are listening
to this afterdoors open still, send me the word magic on Instagram. I'm
there at Steptaylor dot com and I'll send you the link to sign up for
Launch Magic. And if you haven't already, left a rating and a review
for this show in Apple Podcasts, I really would love it if you could.
It means so much to me. I read every single one of them,
and it puts a smile on my face when I see that my podcast
is reaching these new people and making a difference. Thank you so much for
listening to today's episode. Catch you next time.