1 00:00:00,120 --> 00:00:04,879 Until they make that shift, until they understand that they will never be ready, 2 00:00:05,080 --> 00:00:08,439 they will never be able to grow their audience. There is a lot 3 00:00:08,480 --> 00:00:17,440 more strategy to the content in a launch than you realize. Welcome to Imperfect 4 00:00:17,440 --> 00:00:20,920 Action. I'm Steph Taylor. For years, I read all the books, 5 00:00:21,000 --> 00:00:25,440 downloaded all the freebies, and did all the courses, but it wasn't until 6 00:00:25,440 --> 00:00:29,719 I started taking imperfect Action that my business had its first million dollar yere. 7 00:00:31,079 --> 00:00:37,359 Imperfect Action is about doing things before you're ready, prioritizing consistent action over perfect 8 00:00:37,399 --> 00:00:41,359 action, and moving forward even when you're not sure you're doing it right. 9 00:00:42,399 --> 00:00:47,000 On this show, you can expect mindset advice, actionable marketing tips and strategies 10 00:00:47,000 --> 00:00:51,000 to build a business that brings you more profit, more freedom, and even 11 00:00:51,039 --> 00:00:56,520 more joy. Are you on the list to get my daily businesses? Every 12 00:00:56,640 --> 00:00:59,640 day, I'll send you a bite sized prompt designed to help you grow your 13 00:00:59,679 --> 00:01:03,200 business in a more intentional way. Sign up at Steph Taylor dot co ford 14 00:01:03,200 --> 00:01:11,400 slash DBB, or at the link in your show notes. Hey, welcome 15 00:01:11,439 --> 00:01:14,959 back to Imperfect Action. This is episode eight hundred and sixteen, What to 16 00:01:15,040 --> 00:01:19,439 do in the ninety days before you open doors on your launch. When I 17 00:01:19,599 --> 00:01:25,840 tell people that launch Magic is ninety days long, because a launch needs to 18 00:01:25,879 --> 00:01:30,319 be ninety days long, they're usually pretty shocked, like they think, Okay, 19 00:01:30,439 --> 00:01:36,760 surely you can't talk about your product for ninety days without really annoying your 20 00:01:36,799 --> 00:01:42,040 subscribers and followers. But no, there's a lot to a launch, and 21 00:01:42,599 --> 00:01:47,280 for most of those ninety days we're not talking about the product at all. 22 00:01:47,959 --> 00:01:52,159 If you're launching the product for the second time, you can cut down on 23 00:01:52,200 --> 00:01:56,599 this a little bit, maybe to about thirty or sixty days, provided that 24 00:01:56,640 --> 00:02:02,079 you're not making any really drastic changes to the launch. So the first thing 25 00:02:02,120 --> 00:02:07,560 that we talk about and that we do in those ninety days is that we 26 00:02:07,680 --> 00:02:13,199 craft and validate your messaging and your offer. You might think that you know 27 00:02:13,560 --> 00:02:17,240 exactly what problem you solve and who you're solving it for, but chances are 28 00:02:17,280 --> 00:02:22,439 that you haven't validated it at a deeper level yet. And this is the 29 00:02:22,439 --> 00:02:25,520 most important step. You don't need to start your launch with complete clarity, 30 00:02:25,599 --> 00:02:31,240 because once you start testing your messaging and validating that only then will you get 31 00:02:31,240 --> 00:02:38,000 that complete clarity. Most people avoid this step because validating it means asking questions, 32 00:02:38,039 --> 00:02:42,680 It means talking to your ideal customer, putting content out there when you're 33 00:02:42,719 --> 00:02:46,039 not sure if it's going to resonate, and then listening to see what kind 34 00:02:46,080 --> 00:02:50,319 of response you get or in some people's cases, no response at all, 35 00:02:50,400 --> 00:02:54,319 which is also a response. And this step is ongoing throughout your launch. 36 00:02:54,680 --> 00:02:58,719 You don't just tick it off and keep moving. It's not like, cool, 37 00:02:58,800 --> 00:03:01,599 we've done the messaging. Tick let's move forward and do the next thing. 38 00:03:02,240 --> 00:03:07,120 It's this feedback loop that's happening throughout those ninety days, and you come 39 00:03:07,159 --> 00:03:12,599 back to this each time you launch. Every time I launch Launch Magic, 40 00:03:12,599 --> 00:03:15,080 I launch it a couple of times a year, twice a year. I 41 00:03:15,159 --> 00:03:19,000 tweak the messaging a little bit each time because I want to make sure it's 42 00:03:19,080 --> 00:03:23,719 always relevant. Even though the course itself doesn't change, my audience's needs to 43 00:03:24,280 --> 00:03:30,680 the problem that they need solving changes, and if I'm not speaking to those 44 00:03:30,759 --> 00:03:34,960 correct needs or pain points at that point in time, it's not going to 45 00:03:35,000 --> 00:03:40,360 resonate. The second thing to do in the ninety days leading up to Doors 46 00:03:40,400 --> 00:03:47,280 Open is grow your audience, especially your email list, not your Instagram following. 47 00:03:47,400 --> 00:03:52,280 If that grows, great, but your main focus needs to be your 48 00:03:52,319 --> 00:03:55,479 email list, you don't need to start the ninety day launch process with a 49 00:03:55,479 --> 00:04:00,599 big audience, but you need to put some effort into growing it while you 50 00:04:00,680 --> 00:04:04,719 are launching unless you already have a big audience. And this doesn't mean you 51 00:04:04,800 --> 00:04:10,319 have to post to social media every day or run Facebook ads or anything like 52 00:04:10,360 --> 00:04:15,080 that, but it does mean that you start sharing strategic content and you start 53 00:04:15,199 --> 00:04:20,959 leveraging strategic collaborations and partnerships to grow your audience for free. And fortunately, 54 00:04:21,160 --> 00:04:27,040 like once you start sharing content that resonates. Once you start sharing that strategic 55 00:04:27,079 --> 00:04:30,040 content, it starts to the momentum starts to build. It becomes a lot 56 00:04:30,120 --> 00:04:35,680 easier to reach new people your email list. Though your email list is the 57 00:04:35,839 --> 00:04:41,879 most important asset in a launch, there's almost no point growing your Instagram following 58 00:04:41,920 --> 00:04:46,959 now when you're launching, because Instagram is showing your content to fewer and fewer 59 00:04:46,000 --> 00:04:50,560 of your followers. Even the people who want to see your content aren't seeing 60 00:04:50,560 --> 00:04:57,920 it anymore, and instead, in their feeds they are seeing recommended posts from 61 00:04:57,959 --> 00:05:00,439 people that they don't follow. TikTok. It's the same TikTok has the for 62 00:05:00,680 --> 00:05:04,560 you feed, which is recommended posts, but it's not people that you are 63 00:05:04,600 --> 00:05:12,360 following. So it almost feels pointless now to build this audience on Instagram or 64 00:05:12,399 --> 00:05:15,160 TikTok when we're not going to really be able to reach them with our content. 65 00:05:15,920 --> 00:05:19,360 And this is where your launch lead magnet comes into play. It's a 66 00:05:19,439 --> 00:05:24,759 lead magnet that's separate to any other lead magnet you might have in your business. 67 00:05:25,199 --> 00:05:28,480 And if you need to recap on what a lead magnet is, essentially 68 00:05:28,560 --> 00:05:31,720 it's a really valuable piece of free content. It could be an ebook, 69 00:05:32,079 --> 00:05:36,560 it could be a mini course, it could be an audio training series, 70 00:05:36,639 --> 00:05:42,360 it could be a quiz, it could be any of those things that are 71 00:05:42,519 --> 00:05:47,639 designed to attract the right people for this launch. And inside the lead magnet, 72 00:05:47,800 --> 00:05:53,399 the content in it is strategically designed to nurture your audience and move them 73 00:05:53,439 --> 00:05:58,839 closer to buying from you. In your launch, then we also in the 74 00:05:59,040 --> 00:06:03,279 ninety days, we want to educate and nurture your audience. This is like 75 00:06:03,399 --> 00:06:09,040 the bulk of what your launch is, but it's not that sexy, and 76 00:06:09,079 --> 00:06:13,199 it requires consistency and it requires a bit of research, so people skip it 77 00:06:14,199 --> 00:06:16,160 and then they wonder why their launch wasn't what they wanted it to me. 78 00:06:17,000 --> 00:06:21,240 They wonder why people didn't understand their product, didn't understand why they needed the 79 00:06:21,240 --> 00:06:26,680 product, didn't buy. It's not sharing snippets of what's in your course. 80 00:06:26,839 --> 00:06:30,639 It's not sharing what you're going to teach inside the group program or your membership, 81 00:06:31,319 --> 00:06:36,720 or giving teasers or anything like that. It's helping them overcome the mindset 82 00:06:38,399 --> 00:06:43,199 shifts, mindset beliefs, limiting beliefs that are stopping them from solving the problem 83 00:06:43,279 --> 00:06:47,319 that they have, which is the problem your product solves. So, for 84 00:06:47,360 --> 00:06:54,000 example, one of my courses is on how to grow your audience. The 85 00:06:54,199 --> 00:06:59,040 problem that that solves is that business owners struggle to grow their audience organically these 86 00:06:59,120 --> 00:07:03,279 days. The mindset shifts that they need to make about audience growth. Well, 87 00:07:03,360 --> 00:07:06,879 firstly, they need to understand that audience growth isn't just about posting more 88 00:07:06,920 --> 00:07:13,079 often, using the right hashtags and hoping that Instagram will show their content to 89 00:07:13,160 --> 00:07:16,279 more people. That's not how they grow their audience. And until they make 90 00:07:16,319 --> 00:07:20,240 that shift, until they understand that, they will never be ready, they 91 00:07:20,240 --> 00:07:25,319 will never be able to grow their audience. There is a lot more strategy 92 00:07:25,720 --> 00:07:30,199 to the content in a launch than you realize, and that's why we spend 93 00:07:30,199 --> 00:07:34,680 a good couple of weeks at the start of launch magic looking at that strategy, 94 00:07:34,680 --> 00:07:39,879 the content strategy, the messaging, how we can get those people to 95 00:07:39,959 --> 00:07:44,000 the point where they now understand everything they need to understand to be ready to 96 00:07:44,000 --> 00:07:48,360 buy. And then the fourth thing to do in those ninety days leading up 97 00:07:48,360 --> 00:07:54,680 to doors open is get everything ready for cart open. Write those emails ahead 98 00:07:54,680 --> 00:07:59,199 of time, schedule them, write any social media posts, schedule them, 99 00:08:00,160 --> 00:08:03,920 sales page. You know, there's a lot of different assets that you need 100 00:08:03,959 --> 00:08:07,000 in a launch, your sales page, those emails, a webinar if you're 101 00:08:07,040 --> 00:08:13,399 doing one, and working towards that card open date ninety days from now gives 102 00:08:13,480 --> 00:08:16,399 you time to get all your ducks in a row, but it also gives 103 00:08:16,399 --> 00:08:18,560 you a deadline so that you can't keep procrastinating it. You have to just 104 00:08:18,639 --> 00:08:22,920 get it done by that deadline. So there you have it. Four things 105 00:08:24,120 --> 00:08:28,519 to do in those ninety days leading up to doors open, and funnily enough, 106 00:08:28,839 --> 00:08:31,879 none of them really involve talking about your product. So if you have 107 00:08:31,879 --> 00:08:37,000 any friends who are launching anytime soon, maybe you want to add some live 108 00:08:37,080 --> 00:08:39,759 launches to your business, or maybe you've live launched a few times and you 109 00:08:39,799 --> 00:08:43,159 want to start to scale those then I would love for you to join me 110 00:08:43,320 --> 00:08:48,279 inside Launch Magic to create a rints and repeat launch strategy that you can use 111 00:08:48,360 --> 00:08:52,440 over and over again to make more sales of your courses, memberships, and 112 00:08:52,519 --> 00:08:56,120 programs and create more freedom in your business. I only run it twice a 113 00:08:56,200 --> 00:09:00,159 year. Doors open again on the thirteenth of June and we start on the 114 00:09:00,159 --> 00:09:01,480 twenty fourth of June. If you want to jump on the waitlist. If 115 00:09:01,480 --> 00:09:05,279 you're listening to this before doors open, send me a DM the word magic 116 00:09:05,360 --> 00:09:09,000 and I'll send you the link to the weightless page. If you are listening 117 00:09:09,039 --> 00:09:11,639 to this afterdoors open still, send me the word magic on Instagram. I'm 118 00:09:11,639 --> 00:09:16,759 there at Steptaylor dot com and I'll send you the link to sign up for 119 00:09:16,080 --> 00:09:20,320 Launch Magic. And if you haven't already, left a rating and a review 120 00:09:20,360 --> 00:09:24,519 for this show in Apple Podcasts, I really would love it if you could. 121 00:09:24,639 --> 00:09:28,279 It means so much to me. I read every single one of them, 122 00:09:28,360 --> 00:09:31,480 and it puts a smile on my face when I see that my podcast 123 00:09:31,559 --> 00:09:35,279 is reaching these new people and making a difference. Thank you so much for 124 00:09:35,320 --> 00:09:37,480 listening to today's episode. Catch you next time.