WEBVTT 1 00:00:00.080 --> 00:00:03.040 I started doing a series of things I didn' t want to do that 2 00:00:03.080 --> 00:00:08.599 took ninety percent of my time. Person writes to me and tells me Javi, 3 00:00:10.240 --> 00:00:12.679 I want to see result. As an affiliate, I' ve been 4 00:00:12.679 --> 00:00:16.679 trying to invest money in advertising and so on, and I' m losing 5 00:00:16.679 --> 00:00:22.000 a lot of money. When you build, that' s when you can 6 00:00:22.039 --> 00:00:28.879 already have the ability to grow no, and that' s what I' 7 00:00:28.879 --> 00:00:34.799 m always thinking about. They don' t say that last part that I 8 00:00:34.840 --> 00:00:40.679 think is revealing that you commented on what makes you see the results you want. 9 00:00:40.920 --> 00:00:50.000 You are welcome to a new episode of the podcast, one more interview 10 00:00:50.119 --> 00:00:54.880 this time with Javier Hélices. We had a master min a few years ago. 11 00:00:55.039 --> 00:00:58.479 We were in a masterman together. He' s made pitches, he 12 00:00:58.560 --> 00:01:03.640 ' s done great things in the world of filiation, and what better than 13 00:01:03.640 --> 00:01:04.480 him to show up? So, well, welcome back, Javier. It 14 00:01:04.560 --> 00:01:10.040 ' s been a long time since we saw each other, even virtually, 15 00:01:10.120 --> 00:01:14.120 but I think it' s even been since the last masterming, a few 16 00:01:14.200 --> 00:01:19.560 years ago, that we actually went out to party at some event that we 17 00:01:19.599 --> 00:01:22.359 were good at, tell us about it and tell us a little bit, 18 00:01:22.359 --> 00:01:23.000 who you are that one that you do very good at. It' s 19 00:01:23.079 --> 00:01:25.920 Borgha if we' ve been in contact there for a while now, but 20 00:01:25.959 --> 00:01:30.200 we haven' t seen each other in a while and if I remember any 21 00:01:30.200 --> 00:01:33.959 night out there, at any event, I have Segart flases out there. 22 00:01:34.040 --> 00:01:37.560 I think it' s a couple of times that could be an event that 23 00:01:37.560 --> 00:01:38.640 was organized and that we were. I don' t remember exactly. Maybe, 24 00:01:38.840 --> 00:01:40.959 because I have classes out there, but good thing we have to repeat 25 00:01:41.000 --> 00:01:45.480 that again. No doubt and nothing I don' t know what to tell, 26 00:01:45.799 --> 00:01:48.079 what to tell about who I am. I' ve got the 24 27 00:01:48.400 --> 00:01:51.000 - hour version of it, telling you about it, I have the version 28 00:01:51.000 --> 00:01:53.680 today. So let' s go for the quick one and then dig into 29 00:01:53.719 --> 00:01:57.000 where you think it' s interesting for the audience. In the end, 30 00:01:57.359 --> 00:02:01.319 Well, because I' m a person we always focus when we say who 31 00:02:01.400 --> 00:02:06.239 we are, what we' re doing today, where we' ve come 32 00:02:06.280 --> 00:02:07.800 from, and how we got there. And I' m a person who 33 00:02:07.840 --> 00:02:13.159 today I' ve got what I' ve somehow always intuited. And now 34 00:02:13.199 --> 00:02:17.639 that I want to dedicate myself to what I want to do and I really 35 00:02:17.680 --> 00:02:23.039 want to wake up in the morning and feel motivated by what I do and 36 00:02:23.080 --> 00:02:29.400 I want to feel that I am doing important things and I want to somehow 37 00:02:29.479 --> 00:02:30.960 give way to everything that I have inside and that wants to get out. 38 00:02:31.039 --> 00:02:35.240 And, well, that' s been a path that has allowed me today, 39 00:02:35.319 --> 00:02:38.159 to have my own company, to have a team of people, to 40 00:02:38.159 --> 00:02:40.919 be doing big things and big projects, to be training thousands of people and 41 00:02:40.960 --> 00:02:44.840 so on. But in the end it is, as I say, there 42 00:02:44.840 --> 00:02:50.800 is a path that begins by being in a place that does not belong to 43 00:02:50.840 --> 00:02:54.319 me, as many people do today, which is to be in companies studying 44 00:02:54.319 --> 00:02:59.000 computer engineering. That' s right, well, it was fine studying computer 45 00:02:59.000 --> 00:03:01.280 engineering. I started working in different companies, I moved from one or the 46 00:03:01.319 --> 00:03:07.360 other, I was evolving in what you' re supposed to evolve as a 47 00:03:07.439 --> 00:03:12.159 computer engineer. But in all those companies I realized there was something that didn 48 00:03:12.199 --> 00:03:14.479 ' t fit. No, and that led me to change jobs every ten 49 00:03:14.520 --> 00:03:20.080 months and change businesses. So, well, little by little I realized that 50 00:03:20.159 --> 00:03:23.080 what I really wanted to do wasn' t going to be given to me 51 00:03:23.159 --> 00:03:25.919 by a company. What I wanted to do wasn' t going to be 52 00:03:25.919 --> 00:03:30.319 under the companies I was working on. And so, in parallel to all 53 00:03:30.719 --> 00:03:35.800 that, as I started to investigate other options, I started by making a 54 00:03:35.800 --> 00:03:52.280 mistake, so I suddenly discovered people who were starting out. Person one day 55 00:03:52.319 --> 00:03:57.159 I' ll meet her, but she went through to get you that idea. 56 00:03:57.199 --> 00:04:00.960 I' m talking. I had that in two thousand three years ago, 57 00:04:00.280 --> 00:04:02.919 not twenty years ago, and I, at that time, was studying 58 00:04:02.919 --> 00:04:09.280 computer engineering and see that they didn' t even have the Internet at home. 59 00:04:09.759 --> 00:04:11.800 In fact, he lived in a student residence at the time and did 60 00:04:11.879 --> 00:04:14.439 not have the Internet. Then I would leave in the morning if I connected 61 00:04:14.439 --> 00:04:17.360 to the Internet at the University to do my things and suddenly, because I 62 00:04:17.439 --> 00:04:24.279 got some article. I don' t remember where I discovered a blog in 63 00:04:24.279 --> 00:04:28.879 the two thousand three that talked about people coming together to generate revenue through the 64 00:04:28.879 --> 00:04:32.600 Internet, create web pages, position them, advertise them, in that case 65 00:04:32.879 --> 00:04:39.839 Google Ats of what at that time was Google AdWords advertising and I said wow. 66 00:04:40.800 --> 00:04:44.399 I was working on all sorts of things at the time, loading furniture, 67 00:04:44.439 --> 00:04:47.240 bartender, all kinds of temporary jobs I could do to pay for my 68 00:04:47.279 --> 00:04:51.560 studies and so on, and he said hey I like to get together with 69 00:04:51.600 --> 00:04:56.040 friends in a house, create a website and make money, and that' 70 00:04:56.639 --> 00:05:00.000 s what led me to start investigating then. Well, that' s when 71 00:05:00.120 --> 00:05:06.600 I created a website for the university. That website was then handed over to 72 00:05:06.639 --> 00:05:10.839 the professor. He put a note on me and I used it to practice 73 00:05:10.879 --> 00:05:15.160 what those people were counting on I put publicity on it and, well, 74 00:05:15.160 --> 00:05:15.279 I don' t know how long it took me. Put less than a 75 00:05:15.319 --> 00:05:18.680 month into my Google ad account and I found out I had won a euro. 76 00:05:19.800 --> 00:05:24.279 So, to me that meant a beastly change and it' s amazing 77 00:05:24.319 --> 00:05:30.759 because now there are students of mine that their first contact with making money on 78 00:05:30.879 --> 00:05:31.519 the Internet is one hundred and two hundred and three hundred euros. I won 79 00:05:31.639 --> 00:05:34.920 a euro and that euro made me realize that there were ways in which, 80 00:05:35.040 --> 00:05:39.160 on my own, without relying on anyone else, I could make money. 81 00:05:40.079 --> 00:05:43.959 That' s where two thousand and three began. He began a path of 82 00:05:44.000 --> 00:05:47.040 beginning to strengthen such systems more and more, beginning to replace the income he 83 00:05:47.079 --> 00:05:51.759 needed in other companies. What I earned over the Internet. And, well, 84 00:05:51.959 --> 00:05:57.800 I went on to reconcile my work as a computer engineer with what I 85 00:05:57.879 --> 00:05:59.560 was doing in the afternoons. I had a parallel life that I did as 86 00:05:59.560 --> 00:06:00.920 my gene ono and what I did in the afternoons when I came to my 87 00:06:01.240 --> 00:06:04.000 house and started making a website and so on. And well, all that 88 00:06:04.040 --> 00:06:11.439 was evolving to a point where I realize it. Twelve years after I really 89 00:06:11.480 --> 00:06:14.879 have something very big. He was already giving lectures, telling what he was 90 00:06:15.120 --> 00:06:18.879 doing with the subject of affiliation and so on, and because he was the 91 00:06:18.920 --> 00:06:23.399 means I chose to make money. What I liked most, more than the 92 00:06:23.439 --> 00:06:25.839 Google police, I liked the subject of filiation, of archolysing the product of 93 00:06:25.839 --> 00:06:30.360 other people. And in the two thousand fifteen, that' s when I 94 00:06:30.360 --> 00:06:32.759 realize that what I really like is what I have potential, that I' 95 00:06:32.800 --> 00:06:35.800 m earning more than in my job. Then the two thousand and fifteen decided, 96 00:06:36.120 --> 00:06:40.600 then, to leave my work for someone else' s account and from 97 00:06:40.639 --> 00:06:42.160 that moment on, to dedicate myself only to my projects. And that has 98 00:06:42.199 --> 00:06:46.199 led me to go through many stages, many stages within the entrepreneurship that is, 99 00:06:46.240 --> 00:06:50.160 all of a sudden, having all day for you to do what you 100 00:06:50.199 --> 00:06:53.600 are doing. Suddenly you realize it doesn' t give you time to do 101 00:06:53.600 --> 00:06:56.519 anything. All of a sudden you realize that you can' t move forward 102 00:06:56.519 --> 00:07:00.439 on your own and you have to hire equipment to realize that there are people 103 00:07:00.439 --> 00:07:01.360 I ask for training. So, instead of continuing to create web pages, 104 00:07:01.439 --> 00:07:05.279 you create training to help people replicate that path that you have traveled to help 105 00:07:05.279 --> 00:07:13.720 companies sell thanks to affiliation. I mean, there is a journey, like 106 00:07:14.000 --> 00:07:16.120 many stages that have led me to today many people who form as affiliates. 107 00:07:17.800 --> 00:07:23.639 It trains companies that help them sell more with affiliates. We provide services from 108 00:07:23.639 --> 00:07:27.759 our agency to companies to set up the whole program that they can sell more 109 00:07:27.759 --> 00:07:31.759 thanks to affiliates. We execute all that and we also train people who are 110 00:07:31.800 --> 00:07:35.160 responsible for being the connection between the affiliates and the companies, which are the 111 00:07:35.240 --> 00:07:38.879 managers of affiliates, who are the ones who help what we do in the 112 00:07:38.879 --> 00:07:41.279 Agency, because we train people so that they can also do it with other 113 00:07:41.319 --> 00:07:46.839 customers. So it' s been a very long way to get started, 114 00:07:46.040 --> 00:07:49.680 because now we' re hiring a lot of people, we' re climbing 115 00:07:49.680 --> 00:07:51.279 the Agency, we' re climbing all the formations and so on. But, 116 00:07:51.759 --> 00:07:56.199 it has to do with those steps that right now many people may be 117 00:07:56.279 --> 00:07:59.639 living at one stage or another, their entrepreneurship or their desire to undertake. 118 00:08:01.480 --> 00:08:03.920 I, in fact, feel very identified with you. I' m computer 119 00:08:03.920 --> 00:08:07.879 wit. I also started creating web pages. I was in the last year 120 00:08:07.959 --> 00:08:15.079 of the institute and started to generate income with affiliates as well. In fact, 121 00:08:15.160 --> 00:08:18.399 I got really into Amazon, well at the beginning of the principles, 122 00:08:18.000 --> 00:08:22.480 I started recommending casinos that also gave you money by affiliation, that basically membership, 123 00:08:22.879 --> 00:08:28.000 because there' s someone around here is to recommend someone' s products 124 00:08:28.040 --> 00:08:33.200 or services and take you a commission, or you can even through pitches, 125 00:08:33.600 --> 00:08:39.039 that you' re now more focused on carrying campaigns, pitches and looking for 126 00:08:39.120 --> 00:08:43.120 those influences between quotes or people who have a community, people who have reach, 127 00:08:43.159 --> 00:08:48.120 i mel marketing, etc, to give them a commission. And it 128 00:08:48.159 --> 00:08:50.480 ' s really very powerful. But in my case, for example, that 129 00:08:50.759 --> 00:08:56.960 I had a salary with Amazon, Amazon changed its business model, conditions and 130 00:08:58.000 --> 00:09:01.799 my business, that I completely, then I had to reinvent myself a few 131 00:09:01.799 --> 00:09:09.200 years ago and this depend on different companies to take you a commission. It 132 00:09:09.240 --> 00:09:13.720 may be great, but it obviously has that hidden part that if you only 133 00:09:13.759 --> 00:09:16.639 depend on a company, like it happened to me, because your business may 134 00:09:16.679 --> 00:09:20.399 be in danger overnight. There' s some recommendation. Ideally it would be 135 00:09:20.559 --> 00:09:24.759 to have several affiliate companies, several businesses, various sources of revenue. Or 136 00:09:24.759 --> 00:09:30.960 what you' ve learned over the years. So see if we focus only 137 00:09:31.000 --> 00:09:35.120 on what the monetization part is, without having a product of our own as 138 00:09:35.159 --> 00:09:43.080 an affiliate with Google advertising. I lived that situation of being in two thousand 139 00:09:43.080 --> 00:09:46.759 three already by two thousand six, generating a good bonus with Google advertising. 140 00:09:48.879 --> 00:09:52.879 For every click on the police of my web pages I was paid money and 141 00:09:52.200 --> 00:09:56.120 I was there, because I had completely replaced those jobs I was doing to 142 00:09:56.120 --> 00:09:58.919 reinforce because, as a formatic and I earned very little at that time to 143 00:10:00.399 --> 00:10:01.399 live in Madrid, then I had already replaced that kind of jobs. But 144 00:10:01.480 --> 00:10:07.679 what happens in two thousand six, roughly cancel my Google account. Okay. 145 00:10:07.679 --> 00:10:11.960 So that' s where I realized that I was depending on that extra income 146 00:10:13.039 --> 00:10:16.679 from a company. I' ve moved you from a quarter to a quarter 147 00:10:16.679 --> 00:10:18.440 of a month. Then that' s where I could have said Vale. 148 00:10:18.480 --> 00:10:22.279 It was very nice to make money online, but in the end it' 149 00:10:22.320 --> 00:10:24.279 s not that real, because look what happened to me. No and many 150 00:10:24.320 --> 00:10:28.759 stayed on that path because, suddenly, Google changed policies whatever it was. 151 00:10:30.159 --> 00:10:33.240 But there I, that' s where I discovered affiliation and in fact, 152 00:10:33.360 --> 00:10:35.960 I always say it was by accident, because it was a person who contacted 153 00:10:37.000 --> 00:10:39.080 me so that I would write on my blog to recommend their product. It 154 00:10:39.159 --> 00:10:41.679 had nothing to do with my blog. Everything was aligned perfectly. I found 155 00:10:41.679 --> 00:10:46.399 out. He paid me x money to publish the article. More then he 156 00:10:46.399 --> 00:10:48.639 told me he was going to win commissions. If they then did the activity 157 00:10:48.639 --> 00:10:52.399 they asked for, it was to sell used mobile phones on their website. 158 00:10:52.840 --> 00:10:56.240 So I said it' s good for me what you' re paying me 159 00:10:56.559 --> 00:10:58.840 as a fixed amount and the other thing. Well, if something cool comes 160 00:10:58.919 --> 00:11:01.240 up, what happens? Then I discovered that I placed that article very well 161 00:11:01.240 --> 00:11:05.039 and started getting a lot on that side of commissions. Not then did I 162 00:11:05.080 --> 00:11:07.919 discover filiation from that place, and what I realized is that it was no 163 00:11:07.960 --> 00:11:13.679 longer dependent on a single company, because even if you are only affiliated, 164 00:11:13.720 --> 00:11:20.279 say, although only promotions from other people, you have millions of products that 165 00:11:20.279 --> 00:11:22.159 you can recommend. But if I were to be recommended, as you say, 166 00:11:22.919 --> 00:11:26.840 I would recommend one thing. In the end, your work as an 167 00:11:26.960 --> 00:11:28.679 affiliate, that is, you don' t have a product of your own 168 00:11:28.679 --> 00:11:33.720 to sell, but you sell products of other people no longer depend, but 169 00:11:33.840 --> 00:11:39.279 it depends on the assets that you are able to generate, to which you 170 00:11:39.279 --> 00:11:43.279 can promote their products, that is, if I am working for here company, 171 00:11:43.399 --> 00:11:46.399 I am already promoting their products and I am focusing on a specific niche, 172 00:11:46.759 --> 00:11:50.200 that is, because I am going to promote products that have to do 173 00:11:50.240 --> 00:11:50.519 with marketing or I am going to proorcior products have to do with gardening. 174 00:11:50.600 --> 00:11:54.799 They can also be physical products from Amazon or. Whatever it is, then 175 00:11:54.840 --> 00:11:56.159 I' m going to somehow become an asset that has to do with that 176 00:11:56.200 --> 00:12:01.039 subject. I' m creating a blog that' s going to be visited, 177 00:12:01.519 --> 00:12:03.240 I' m going to create an Instagram channel, a YouTube channel, 178 00:12:03.399 --> 00:12:05.320 whatever, that' s going to have more and more audience. I' 179 00:12:05.639 --> 00:12:07.840 m going to create my own list of subscribers, so your asset is no 180 00:12:07.879 --> 00:12:11.600 longer that you' re promoting those products. Your asset is that audience you 181 00:12:11.639 --> 00:12:15.399 ' re generating, which you can then promote one product or another or another. 182 00:12:15.440 --> 00:12:16.759 Then you' ll never run out of products you can promote. If 183 00:12:16.799 --> 00:12:20.600 you specialize in a theme, the wider, the better, don' t 184 00:12:20.679 --> 00:12:24.559 just go to yoga. Go to development in general, because that includes many 185 00:12:24.639 --> 00:12:28.039 more things. So, if you can create that asset, that audience? 186 00:12:30.159 --> 00:12:35.440 You can even go if you are already going to create even a personal brand 187 00:12:35.440 --> 00:12:37.559 specializing in that topic, because much better, because there you will not go. 188 00:12:37.559 --> 00:12:41.919 Even if products disappear, nothing will happen, because you will already have 189 00:12:41.960 --> 00:12:43.600 those people to whom you will be able to recommend other things that arise. 190 00:12:45.440 --> 00:12:48.320 Obviously, if you already mean, well, I don' t want to 191 00:12:48.399 --> 00:12:50.519 be just affiliate product anymore. I want to take another step, which would 192 00:12:50.559 --> 00:12:54.600 be and create your own products, because we already play with other rules and 193 00:12:54.679 --> 00:12:56.679 we have to do other things. As an affiliate, you simply focus on 194 00:12:56.720 --> 00:13:00.759 selling, like creating your own product. You have to create the whole sales 195 00:13:00.759 --> 00:13:05.480 process. You have to deliver that product, you have to create the product, 196 00:13:05.600 --> 00:13:09.240 you have to give a support, you have to mean, as they 197 00:13:09.240 --> 00:13:13.200 are other different rules, then it is not I have to do everything to 198 00:13:13.279 --> 00:13:16.639 diversify, because being only affiliate can go very well, or being only your 199 00:13:16.639 --> 00:13:22.120 own product can go very well, but it would diversify more to focus on 200 00:13:22.159 --> 00:13:26.600 creating an asset that would be that audience then have room for everything as much 201 00:13:26.639 --> 00:13:30.639 trusted product as my own products. Totally, in my case, I just 202 00:13:30.840 --> 00:13:37.519 recommend email marketing tools, recommend tools to create web pages. I recommend, 203 00:13:37.639 --> 00:13:43.120 for example, Hustinger to also create web pages and histings. And for me 204 00:13:43.200 --> 00:13:46.440 too, that' s an important source of income. But I also have 205 00:13:46.440 --> 00:13:52.320 my courses, obviously, and there is also the part of promoting my courses 206 00:13:52.360 --> 00:13:54.799 through affiliates. It' s not like one more step of giving a commission 207 00:13:54.799 --> 00:13:58.480 to sell my own products. I mean, I use that whole fan too. 208 00:14:00.279 --> 00:14:05.600 You' ve been through those parts too. You did a big pitch 209 00:14:05.080 --> 00:14:11.919 a few years ago. Tell us that part of the launch, because I 210 00:14:11.960 --> 00:14:16.519 think for a release so that you sell a product through direct, through the 211 00:14:16.600 --> 00:14:20.000 method of the launch, as you have done now, if you want to 212 00:14:20.039 --> 00:14:24.320 tell us and it really works and sells well, I think one of the 213 00:14:24.399 --> 00:14:28.799 keys is that other people recommend it, because you can only put advertising campaigns 214 00:14:28.799 --> 00:14:33.240 in. But for it to really work and what we' re seeing lately 215 00:14:33.320 --> 00:14:37.320 and what you' re working on with the Agency is empowering that through giving 216 00:14:37.360 --> 00:14:41.879 commissions and finding suitable people. Tell us your pitch, how it was. 217 00:14:41.919 --> 00:14:48.240 If you used affiliate systems and recommending other people recommended or if you want to 218 00:14:48.279 --> 00:14:50.200 share, there are data, etcetera. So tell us what that part was 219 00:14:50.200 --> 00:14:54.960 like. Yeah, in the end, a lot of people think if we 220 00:14:56.000 --> 00:14:56.840 put ourselves on the side of or that I have my own product, I 221 00:14:56.840 --> 00:15:03.279 want to sell it. Many think that to sell it, there is only 222 00:15:03.320 --> 00:15:09.919 publishing content and others or advertising so that people know my product. And if 223 00:15:11.039 --> 00:15:16.159 they think or know that affiliation also exists, they think that that has to 224 00:15:16.200 --> 00:15:18.480 be done already as later. It' s not a leg they leave for 225 00:15:18.480 --> 00:15:22.039 later. So I, after many years of being an affiliate, stand up 226 00:15:22.440 --> 00:15:26.440 because either, I quit my job at two thousand fifteen and my intention was 227 00:15:26.480 --> 00:15:28.360 if I, when I get out of work at seven o' clock in 228 00:15:28.559 --> 00:15:31.960 the afternoon or at six o' clock in the afternoon, I start doing 229 00:15:31.000 --> 00:15:35.559 my website and I do very well what it will be like if I have 230 00:15:35.639 --> 00:15:37.279 all day to make my website. I mean, my intention was to keep 231 00:15:37.320 --> 00:15:41.039 making website and making money from them and so happy. But it is true 232 00:15:41.120 --> 00:15:43.840 that I was writing at the same time on a blog that has been monetized. 233 00:15:43.200 --> 00:15:46.799 Com I was writing, because everything that was going on and more and 234 00:15:46.799 --> 00:15:48.879 more personal liked what I wrote and asked for me, asked me hey, 235 00:15:48.919 --> 00:15:52.799 Javi, I want, I want, I am applying, it works for 236 00:15:52.840 --> 00:15:56.840 me and so on, I would like you to help me from the beginning 237 00:15:56.840 --> 00:16:00.519 and so on, then, like the audience was asking you to do something 238 00:16:00.519 --> 00:16:02.279 organized and so on. And that' s where I have a friend who 239 00:16:02.399 --> 00:16:03.519 ' s Angel Alegre, who I' m sure you know a lot. 240 00:16:04.000 --> 00:16:07.639 I think you know him and he told me, says Javi Mira. My 241 00:16:07.679 --> 00:16:12.480 audience needs this so, or I pay you to tell me a pretty interesting 242 00:16:12.480 --> 00:16:15.639 amount. Or I pay you this and you believe it and I sell it 243 00:16:15.639 --> 00:16:18.559 in my audience. Or I' m affiliated with your product. So what 244 00:16:18.639 --> 00:16:22.080 does it mean that I, when I launched my product, said okay I 245 00:16:22.080 --> 00:16:23.559 ' m going to create a course. That also caught my attention from the 246 00:16:23.600 --> 00:16:29.399 part of selling my own product, creating sales fans, playing with all that 247 00:16:29.399 --> 00:16:36.480 I liked and had the option of investing in advertising. He had some money 248 00:16:36.480 --> 00:16:38.080 in store and say come on, for what everyone does. I invest in 249 00:16:38.080 --> 00:16:42.799 advertising, fill x squares with that money that makes me profit, because I 250 00:16:42.879 --> 00:16:47.200 reinvest it in a next release and so I grow. That' s not 251 00:16:47.240 --> 00:16:51.440 what most people do. But I said listen if I already have people who 252 00:16:51.480 --> 00:16:55.000 have told me they want their audiences to want this course. I mean, 253 00:16:55.399 --> 00:16:56.480 the audience wants this course, because it' s not to get me out 254 00:16:56.480 --> 00:16:59.399 of it. And I' ve been affiliated for many years with other people 255 00:16:59.480 --> 00:17:02.399 why don' t you have UAs fia sell my products. Then there I 256 00:17:02.519 --> 00:17:04.279 invested little in the first pitch. We' re talking about two thousand sixteen 257 00:17:04.319 --> 00:17:06.680 that I made that first at the hoisting of a product of my own. 258 00:17:06.759 --> 00:17:10.519 I' ve never sold anything like it to anyone before. It was the 259 00:17:11.079 --> 00:17:15.240 first time and it was a product of seven hundred euros. Well, if 260 00:17:15.039 --> 00:17:21.240 I sell ten twenty, it' s crazy, you don' t just 261 00:17:21.240 --> 00:17:22.240 quit my job. He was just like me recently. What do I know, 262 00:17:23.079 --> 00:17:29.000 because the salary of many months and well I leveraged in three people. 263 00:17:29.240 --> 00:17:32.079 I counted on three people who already had qualified hearings. So what I did 264 00:17:32.119 --> 00:17:36.599 instead of investing in advertising, I invested a small part, as I went 265 00:17:36.640 --> 00:17:41.039 to audiences through an affiliate who knew that I was already with the person who 266 00:17:41.079 --> 00:17:44.920 was interested in that product. Although I already knew that there was the person 267 00:17:44.960 --> 00:17:48.279 who could help you with this product that I was going to offer, then 268 00:17:48.279 --> 00:17:52.319 what happened that I was expecting about twenty places and it was a launch in 269 00:17:52.319 --> 00:17:52.359 which I was completely alone, I had no equipment at all. I mean, 270 00:17:52.359 --> 00:17:56.000 I did everything that' s done in a pitch, even before people 271 00:17:56.079 --> 00:18:00.000 were ready and how you did the pitch look I did a pitch this guy 272 00:18:00.000 --> 00:18:03.000 and what' s called jet Walker pitch formula. But the only thing I 273 00:18:03.079 --> 00:18:07.319 knew about formula was that it was four videos, because the rest I made 274 00:18:07.319 --> 00:18:11.599 up. I didn' t know what the formula method was up to millions 275 00:18:11.599 --> 00:18:15.440 of billing then this, thank you very much, I tell it, but 276 00:18:15.440 --> 00:18:18.400 it' s true that I had as the main ideas and on that basis 277 00:18:18.400 --> 00:18:21.079 I built my process. Then I made a release in which, then, 278 00:18:21.440 --> 00:18:25.480 I created four videos, the typical ones not like now that I always do 279 00:18:25.519 --> 00:18:27.440 in I will say this and more than one four videos. I began to 280 00:18:27.519 --> 00:18:33.759 capture leads through affiliates who invited that training and consumed the four videos. I 281 00:18:33.759 --> 00:18:37.160 in the room made a sale and had seven days of typical sales release that 282 00:18:37.200 --> 00:18:41.599 we know if this direct also in the last did not make directly. It 283 00:18:41.680 --> 00:18:44.200 was all on video. It' s all on video. And well, 284 00:18:44.240 --> 00:18:48.440 as I say I expected about twenty people and after a week of madness, 285 00:18:49.279 --> 00:18:56.640 that is, of a process of madness, came in about two hundred and 286 00:18:56.720 --> 00:18:59.440 fifty at that time, two thousand and sixteen and it was not so sounded 287 00:18:59.480 --> 00:19:02.039 to make a loop above hundreds and a peak thousand were like one hundred and 288 00:19:02.039 --> 00:19:03.920 forty zero euros. So, I just left a job on account recently. 289 00:19:03.440 --> 00:19:08.319 I did bill well as an affiliate, but I hadn' t entered my 290 00:19:08.319 --> 00:19:11.960 account that way or. Be there, I had to start breaking down several 291 00:19:12.599 --> 00:19:17.319 barriers to the point that a friend of mine called me the next day and 292 00:19:17.359 --> 00:19:19.000 Javi found out what happened, my mother, what you did. Such, 293 00:19:19.000 --> 00:19:22.400 then, Mira recommended you because he was a person who was billing a lot 294 00:19:22.440 --> 00:19:26.240 at the time two thousand sixteen with his own products and says Mira, because 295 00:19:26.240 --> 00:19:27.200 now you could do this. I don' t know what I said Look, 296 00:19:27.559 --> 00:19:30.119 I don' t want to do anymore. I' m exhausted, 297 00:19:30.279 --> 00:19:33.400 I mean, I' m twelve zero, zero, I closed and I 298 00:19:33.400 --> 00:19:34.480 didn' t want anything else. The next day I woke up with eight 299 00:19:34.559 --> 00:19:37.720 hundred people on the waiting list. I mean, they could have gone in 300 00:19:37.720 --> 00:19:38.920 a lot more, but I didn' t want any more. I said 301 00:19:40.000 --> 00:19:41.599 I can' t do it anymore. In fact, it was there. 302 00:19:41.680 --> 00:19:48.519 I had to go through a mental process of many things, because quickly people 303 00:19:48.519 --> 00:19:49.920 came to contact me Javi, so look, I want to help you. 304 00:19:51.000 --> 00:19:52.759 I don' t know what, I don' t know how many, 305 00:19:52.759 --> 00:19:56.240 like it sounded. No. And well, that' s where I started 306 00:19:56.240 --> 00:19:59.599 to work in mentality, because I was all over two hundred and fifty people 307 00:20:00.000 --> 00:20:00.000 asking for support, I don' t know what. Well, because I 308 00:20:00.000 --> 00:20:04.720 started building a team, I started taking the steps that were the first pillars 309 00:20:04.720 --> 00:20:07.160 to have a company. And not to be me, so throwing products, 310 00:20:08.000 --> 00:20:12.519 no and nothing. That led me to six or seven months later making another 311 00:20:12.559 --> 00:20:15.880 pitch in which, instead of two hundred and fifty, about six hundred people 312 00:20:15.880 --> 00:20:21.160 entered. You are not well leveraged, but on this occasion more gemplo, 313 00:20:21.440 --> 00:20:23.119 in this case because already instead of three, I counted with six or seven 314 00:20:23.200 --> 00:20:29.759 affiliates. Indeed, between those two launches let' s say that sixty percent 315 00:20:29.440 --> 00:20:33.640 of the billing came through their affiliates. Okay, so I realized that was 316 00:20:33.759 --> 00:20:37.880 working out there. And that' s when I started teaching other companies how 317 00:20:37.880 --> 00:20:41.200 to do it. And that' s when I started teaching myself to lock 318 00:20:41.279 --> 00:20:45.599 myself in a hotel for four days with some of the biggest references at the 319 00:20:45.200 --> 00:20:48.359 time and I taught them how to apply it. They applied it well. 320 00:20:48.400 --> 00:20:52.119 The result was then an online training so that more people could, apart from 321 00:20:52.359 --> 00:20:56.039 training me as supporters, also create their affiliate programs no. And that led 322 00:20:56.079 --> 00:21:00.519 us to understand a little bit the potential that can have and the impact that 323 00:21:00.519 --> 00:21:04.119 lan can have on selling your own product. On the one hand, we 324 00:21:04.119 --> 00:21:07.079 have seen that you can use it from the start if you do it correctly. 325 00:21:07.079 --> 00:21:08.839 There are friends of yours who will surely have audiences, that you can 326 00:21:08.839 --> 00:21:15.160 do with them. You don' t have to mount big stories and then 327 00:21:15.240 --> 00:21:17.440 you can already create great moves. We, already from the Agency, have 328 00:21:17.480 --> 00:21:21.640 made great movements. We participated in the first release of formula, launch in 329 00:21:21.680 --> 00:21:26.519 the Hispanic market. We manage all that strategy and move many affiliates with great 330 00:21:26.880 --> 00:21:29.839 referents, with large communities. This is public. So, I can tell. 331 00:21:30.119 --> 00:21:34.119 I can talk about figures at the time, as it was a similar 332 00:21:34.160 --> 00:21:38.960 release of four videos and other good, four direct and there it was billed 333 00:21:40.000 --> 00:21:42.799 as three and a half million dollars, of which eighty percent came from affiliate 334 00:21:42.799 --> 00:21:45.799 sales. So there you can see a little bit of the magnitude of what 335 00:21:45.799 --> 00:21:49.200 you can get by doing a great affiliation management. And then, we have 336 00:21:49.240 --> 00:21:53.759 already continued with other customers that we can talk about very large figures, with 337 00:21:53.759 --> 00:22:00.480 a high percentage of sales per affiliation. Not then. That shows that it 338 00:22:00.519 --> 00:22:03.039 is very powerful to have people already positioned and you, instead of just going 339 00:22:03.119 --> 00:22:07.640 through advertising, looking for the ideal audience for your project, go directly to 340 00:22:07.680 --> 00:22:11.920 the community, where you already know that audience is and give for your project. 341 00:22:12.880 --> 00:22:15.039 And today, that' s what we' re working on. There 342 00:22:15.079 --> 00:22:18.559 ' s a lot of companies asking for us. That' s what we 343 00:22:18.880 --> 00:22:22.319 train professionals because we don' t supply. We either supply ourselves or we 344 00:22:22.559 --> 00:22:23.079 don' t want to take on all the companies. In the end, 345 00:22:23.680 --> 00:22:29.799 we want to choose very well the companies in which we work and there is 346 00:22:29.799 --> 00:22:32.960 a potential, there is very great, that few are taking advantage to sell 347 00:22:32.960 --> 00:22:37.400 their products. I have a community of entrepreneurs and I also use affiliation. 348 00:22:37.799 --> 00:22:41.240 In fact, today some points that are then redeemable for different prizes, for 349 00:22:41.319 --> 00:22:45.319 amazone coupons and things like that. But it' s hard for people to 350 00:22:45.359 --> 00:22:49.160 take it seriously and really recommend it to boost it. People who are already 351 00:22:49.279 --> 00:22:53.480 living within the Community, who know what is inside and who recommend to other 352 00:22:53.680 --> 00:22:59.759 known friends what the Community is. Yes, it arises naturally, but I 353 00:23:00.200 --> 00:23:06.119 would like to enhance it more and I think that this point may be many 354 00:23:06.119 --> 00:23:10.799 people here too in this situation. What would best work for people who bought 355 00:23:11.000 --> 00:23:15.599 your course to recommend it, who bought it or who are in a community, 356 00:23:15.720 --> 00:23:22.480 to recommend it and give them a commission. What commission should we give 357 00:23:22.559 --> 00:23:26.920 fifty percent, thirty to seventy, and what actions should we do to make 358 00:23:26.960 --> 00:23:33.359 them recommenders, not full- time, but take it more seriously so that 359 00:23:33.440 --> 00:23:37.960 we can profit more. Okay, there' s a lot of things there. 360 00:23:37.960 --> 00:23:41.119 You haven' t played like a lot of songs. On the one 361 00:23:41.119 --> 00:23:45.160 hand, he likes how to get it. People really involve promoting your product. 362 00:23:45.559 --> 00:23:47.079 One thing is to say yes, yes, I want to be your 363 00:23:47.079 --> 00:23:49.200 affiliate. And another thing is that then you do actions and see results. 364 00:23:49.799 --> 00:23:52.799 Another thing is what kind of fans we can go, not talk about people 365 00:23:52.799 --> 00:23:56.599 who dedicate themselves professionally to it or people who are like something extra within their 366 00:23:56.640 --> 00:24:00.400 own project, that is, I have my own product, I sell my 367 00:24:00.440 --> 00:24:03.319 own projects and more for part, I can do some action as an affiliate. 368 00:24:03.440 --> 00:24:07.960 No, and then the key is next. It changes a lot based 369 00:24:08.039 --> 00:24:14.279 on the type of affiliate you want it' s okay if we form professional 370 00:24:14.279 --> 00:24:18.839 affiliates say, people who are not referents, don' t have a large 371 00:24:18.960 --> 00:24:22.000 community, aren' t known, don' t have a subscriber list, 372 00:24:22.240 --> 00:24:25.039 have virtually nothing at visibility level, but are able to generate great results as 373 00:24:25.039 --> 00:24:26.880 affiliates. Even live from affiliation why, because they are good, in finding 374 00:24:27.000 --> 00:24:30.720 the right people for the right product. That' s it. Membership is 375 00:24:30.759 --> 00:24:34.279 nothing more than a job of connecting. Okay then, if you work with 376 00:24:34.279 --> 00:24:37.799 affluent professionals, who are people who want to dedicate a hundred percent of the 377 00:24:37.799 --> 00:24:41.920 membership, they have a motivation and that is that what I am promoting allows 378 00:24:41.039 --> 00:24:45.599 me to live from affiliation, then there we already enter into, which takes 379 00:24:45.680 --> 00:24:48.079 on more importance. The Commission' s subject. How much I can pay 380 00:24:48.079 --> 00:24:53.119 from the Commission, how much I can earn is not so much the Commission, 381 00:24:53.559 --> 00:24:56.279 but how it converts the sales process. If I' m doing that 382 00:24:56.279 --> 00:24:59.160 through traffic, I' m making traffic profitable, that is, the sales 383 00:24:59.200 --> 00:25:00.880 process is working well so that I, if I put money in there, 384 00:25:02.000 --> 00:25:03.559 I generate a positive return. So there' s that kind of thing that 385 00:25:03.160 --> 00:25:11.160 needs to be analyzed. And if I' m talking about people who are 386 00:25:11.160 --> 00:25:15.680 our specialty, our great differentiation of authority, people who already have their own 387 00:25:15.680 --> 00:25:19.000 projects. How I think they get involved and promote another person' s product 388 00:25:19.000 --> 00:25:22.319 and they' re really into their project and they' re very focused on 389 00:25:22.640 --> 00:25:26.000 their releases, why they' re going to spend time promoting someone else' 390 00:25:26.039 --> 00:25:27.640 s product So, that' s when other rules come in. It is 391 00:25:27.680 --> 00:25:32.319 no longer normally the Commission' s business there. It is important, yes, 392 00:25:32.839 --> 00:25:34.480 it is relevant, yes, but it is not what makes the difference 393 00:25:34.519 --> 00:25:38.839 between whether I want to become fond of a product or not and, above 394 00:25:38.880 --> 00:25:42.480 all, after it really motivates me to do actions and has results. So, 395 00:25:42.519 --> 00:25:45.079 if we talk from that place, because there will be so many people 396 00:25:45.119 --> 00:25:48.240 who have a certain audience. It has a canatle, a channel of instalognm 397 00:25:48.319 --> 00:25:52.640 and so on, because it must be understood that what really motivates them is 398 00:25:52.640 --> 00:25:56.160 not the Commission. The Commission is there for them very well. It' 399 00:25:56.200 --> 00:25:59.440 s an extra, but usually those people make a lot more money with their 400 00:25:59.519 --> 00:26:03.599 own project than they can earn as affiliates. It is true that there are 401 00:26:03.880 --> 00:26:08.119 times that it is not despicable and some see it as one more game within 402 00:26:08.319 --> 00:26:12.559 their annual billing, as I have to bill x for affiliation during this year 403 00:26:12.599 --> 00:26:15.839 and put it between their planning. Perfect. But the thing is what moves 404 00:26:15.839 --> 00:26:19.839 those people to want to promote a product from someone other than their own, 405 00:26:19.960 --> 00:26:26.279 even when sometimes it can be considered competition, that is, if they buy 406 00:26:26.319 --> 00:26:29.480 me from the other person, they won' t buy me. It' 407 00:26:29.720 --> 00:26:33.160 s not things that we work with. How do we get five hundred people 408 00:26:33.200 --> 00:26:37.079 in a release like Formula who want to promote product, five hundred people with 409 00:26:37.160 --> 00:26:40.680 audiences, with authority with their own project. How do we ensure that in 410 00:26:40.720 --> 00:26:44.359 projects such as Vilma Núñez, which we also manage the strategy, there are 411 00:26:44.440 --> 00:26:49.079 people with large communities who bill millions and millions a year and join this project. 412 00:26:51.160 --> 00:26:53.799 I like them. In fact, you' re also clear there, 413 00:26:55.160 --> 00:26:56.359 so you can give your version of what motivates you and now we' ll 414 00:26:56.359 --> 00:27:02.000 see. If what I say is fulfilled, no, then. In the 415 00:27:02.000 --> 00:27:06.400 end, it' s one if we talk about this heavy authority that you 416 00:27:06.440 --> 00:27:07.960 can convince to promote your products. They' re the ones that have the 417 00:27:07.960 --> 00:27:11.880 real potential, that is, at the professional end it' s fine, 418 00:27:11.480 --> 00:27:15.359 but we, generally, seventy percent of the sales on our launch comes from 419 00:27:15.359 --> 00:27:21.680 authority affiliates to verrasse millions that we manage. So what motivates them what you 420 00:27:21.880 --> 00:27:25.119 have to make them see isn' t the Commission that you' re going 421 00:27:25.160 --> 00:27:26.440 to pay them. And the main mistake that people who have a project and 422 00:27:26.480 --> 00:27:33.400 seek affiliates make is to write you an email asking me for this kind of 423 00:27:33.480 --> 00:27:37.279 thing by saying hey look. I want to see promotions that this product is 424 00:27:37.359 --> 00:27:37.839 worth so much and I' m going to pay you so much from the 425 00:27:37.839 --> 00:27:42.240 Commission. That' s not what convinces that person. The question is what 426 00:27:42.400 --> 00:27:47.319 it will bring to that person, both professionally and personally, to participate in 427 00:27:47.400 --> 00:27:53.079 that launch and not always, that is, and very rarely, in the 428 00:27:53.119 --> 00:28:00.440 Commission. What is, normally, because it is what effect it will have 429 00:28:00.440 --> 00:28:04.000 on my audience, that is, to associate with this person to whom I 430 00:28:04.079 --> 00:28:07.519 am promoting. My audience is going to do me good, it' s 431 00:28:07.519 --> 00:28:11.680 going to raise my authority, even because they see that I' m with 432 00:28:11.680 --> 00:28:15.759 this person collaborating in some way, it' s going to bring me interesting 433 00:28:15.799 --> 00:28:17.880 content that I' m going to be able to bring to my community, 434 00:28:17.960 --> 00:28:18.599 and my community is going to be grateful for what I' m sharing perfectly. 435 00:28:18.920 --> 00:28:22.599 What other doors can open for me maybe us. What we do is 436 00:28:22.680 --> 00:28:26.400 always create a series of initiatives, that is, you if you participate in 437 00:28:26.440 --> 00:28:30.880 a launch of those we manage. Apart from winning commissions, you can win 438 00:28:30.480 --> 00:28:34.359 prizes and those prizes are usually things you can' t afford with all the 439 00:28:34.400 --> 00:28:37.240 money in the world. Even if you have all the money in the world, 440 00:28:37.559 --> 00:28:40.519 then people often want to be on their pitch if they commit themselves to 441 00:28:40.559 --> 00:28:44.559 accessing their prizes. For example, we, in Vilma Núñez launches, offer 442 00:28:44.960 --> 00:28:48.799 the top twenty affiliates access to a private master maing. With Vilma Núñez in 443 00:28:48.839 --> 00:28:52.839 Miami only 20 people give in and many people there tell me hear Javi, 444 00:28:53.000 --> 00:28:56.079 I want to be there. What to do, when it' s next 445 00:28:56.119 --> 00:28:56.759 and how much to pay. I mean, he can' t. You 446 00:28:56.799 --> 00:29:00.359 can' t pay, you can' t buy. The only way to 447 00:29:00.359 --> 00:29:06.599 do that is by being affiliated with this product. Then many join because they 448 00:29:06.680 --> 00:29:10.400 want to be there, because they know what happens in a private mastermaing in 449 00:29:10.440 --> 00:29:14.319 Vilma Núñez' s house or in Vilma de Niñez' s offices and among 450 00:29:14.400 --> 00:29:18.079 the TOP twenty that go there know what happens, because there have already been 451 00:29:18.119 --> 00:29:21.079 several editions and because you can imagine if they go to the TOP twenty turns 452 00:29:21.079 --> 00:29:22.839 with more results. What can come out of there, because there are associations, 453 00:29:22.400 --> 00:29:26.839 there are collaborations, there are characters that set up companies together, there 454 00:29:26.920 --> 00:29:29.960 are events where you go with speakers a lot of things. Not then that 455 00:29:30.000 --> 00:29:33.160 ' s a real attraction. Obviously, underneath this is that I know that 456 00:29:33.240 --> 00:29:36.200 this product can help my audience, that I know this is going to work 457 00:29:36.200 --> 00:29:40.160 well, because that' s what my audience may need. But my incentive 458 00:29:40.200 --> 00:29:42.920 is not the commissions I am going to receive, but what doors can open 459 00:29:44.039 --> 00:29:47.519 for me to be part of this group of parties. Also in our case 460 00:29:47.599 --> 00:29:49.759 we give them very good training. We accompanied them during the launch process. 461 00:29:49.759 --> 00:29:53.359 So there are a lot of things that come together now just to learn marketing 462 00:29:53.359 --> 00:29:56.680 stuff. We teach them to deliver the product, because then they can also 463 00:29:56.720 --> 00:30:00.160 apply their own projects. Many people go through our process to promote a vile 464 00:30:00.240 --> 00:30:03.480 product or whatever, and then apply many strategies to their projects and elevate them. 465 00:30:04.440 --> 00:30:07.119 So that person who' s motivating you, is motivating all the learning 466 00:30:07.160 --> 00:30:11.240 you' re going to get in a free way. Above you will earn 467 00:30:11.240 --> 00:30:12.680 money, on top you can win prizes and on top you will have a 468 00:30:12.720 --> 00:30:15.720 knowledge that you can then apply to your projects. That' s what you 469 00:30:15.720 --> 00:30:19.319 see. Are there many reasons that we work for each person, because a 470 00:30:19.319 --> 00:30:22.160 person can motivate the master mind? Can someone else be motivated? Learning? 471 00:30:22.759 --> 00:30:26.599 Can someone else be motivated? To stand above other bereaved ones. Another person 472 00:30:26.599 --> 00:30:32.200 can be motivated He is about the producer of vilma whoever it is. Then 473 00:30:32.279 --> 00:30:36.160 there are many things to analyze to know why a person is going to get 474 00:30:36.200 --> 00:30:40.920 involved and then constantly remind him of those benefits and those doors that can be 475 00:30:41.000 --> 00:30:41.880 opened so that he does not leave. When I eat his day- to 476 00:30:41.960 --> 00:30:44.599 - day and say yes, I want to talk to you, but then 477 00:30:44.640 --> 00:30:45.359 he eats my day- to- day, then I can' t promote 478 00:30:45.359 --> 00:30:47.359 him, he doesn' t give me time. And so, there' 479 00:30:47.400 --> 00:30:51.240 s making it as easy as you can, as much as you have, 480 00:30:51.440 --> 00:30:53.599 as they may need when it comes to promoting the product and, on the 481 00:30:53.839 --> 00:30:57.440 other hand, remembering why they' re really doing this, which doors can 482 00:30:57.480 --> 00:31:02.400 be opened to them. In my case, I think they are also several 483 00:31:02.440 --> 00:31:07.079 factors. For example, I know that there are people who want to train 484 00:31:07.079 --> 00:31:11.640 with me, but there are other people who prefer other referents and, in 485 00:31:11.680 --> 00:31:14.599 fact, because that' s why I usually recommend other people and I generate 486 00:31:14.599 --> 00:31:18.039 income. Also affiliated with affiliation and also motivates me, obviously that it works 487 00:31:18.079 --> 00:31:25.200 and that the conversions are there, that I receive periodic income and also to 488 00:31:25.240 --> 00:31:29.759 recommend to someone that I know is doing a good job. You mentioned the 489 00:31:29.839 --> 00:31:33.039 subject of master minds. You and I were in a master mind You' 490 00:31:33.079 --> 00:31:34.480 re still in master ming. Now you' re kind of a master mind. 491 00:31:34.559 --> 00:31:38.640 They' re important to you how they helped you. Yeah, for 492 00:31:38.720 --> 00:31:42.640 me now the way I keep keeping up and the way I' m working 493 00:31:42.720 --> 00:31:48.000 out. The barriers I have based on people who can help me because they 494 00:31:48.039 --> 00:31:51.079 ' ve already gone through those barriers are two. On the one hand, 495 00:31:52.160 --> 00:31:56.039 I form my team, that is, I have already realized that the greatest 496 00:31:56.079 --> 00:31:59.759 training to advance in my company I do not have to receive it. I 497 00:32:00.279 --> 00:32:05.160 have to refer my team. Then I buy formations that my team can make. 498 00:32:05.880 --> 00:32:09.039 Okay. The following is also to hire people to get in and out. 499 00:32:09.720 --> 00:32:13.119 It' s worth the day to day as an entrepreneur, it eats 500 00:32:13.200 --> 00:32:15.240 your day to day and in the end you have many things to do and 501 00:32:15.359 --> 00:32:15.119 in the end it' s worth it. It' s very good what 502 00:32:15.200 --> 00:32:19.680 you' re proposing. I love it, I know it would help me, 503 00:32:20.200 --> 00:32:22.000 but do it you are good then against other people who get in and 504 00:32:22.000 --> 00:32:24.960 implement or maybe at the consulting level, get in, train my team, 505 00:32:25.160 --> 00:32:29.759 manage an area of my team for a specific task, that is to say 506 00:32:29.759 --> 00:32:31.960 I carry trainings for my team, formations and people who implement it. And 507 00:32:32.039 --> 00:32:36.759 then, if it' s me that I want to form, the format 508 00:32:36.759 --> 00:32:39.119 that I like the most is master Mind' s is worth saying I' 509 00:32:39.160 --> 00:32:43.920 m going to be with a group, that' s less and less. 510 00:32:44.000 --> 00:32:46.119 I get into a training that I have to consume and apply. I do 511 00:32:46.200 --> 00:32:49.839 for very concrete things, and I do have a lot of formations, and 512 00:32:49.839 --> 00:32:52.400 I am moving on to some of them for very concrete things. I do 513 00:32:52.440 --> 00:32:54.240 like to keep training in that way. But what I like most is meeting 514 00:32:54.279 --> 00:32:59.880 people from the same point, so they' re in a similar stage, 515 00:33:00.519 --> 00:33:06.279 and feedback. So, that' s why I participate at the level of 516 00:33:06.359 --> 00:33:08.480 form nest They' re usually in master Mins. They are master Minds in 517 00:33:08.480 --> 00:33:13.759 Brazil, they are more of Minds in good people who do it in Latan 518 00:33:13.839 --> 00:33:15.839 Brazil and Spain and so on. So, for me, that format is 519 00:33:15.920 --> 00:33:20.440 fundamental, as long as it is well managed. As long as they' 520 00:33:20.440 --> 00:33:22.039 re okay, select the people inside Master Mind to make sure that you' 521 00:33:22.759 --> 00:33:24.599 re not the smartest in the room, but, on the other hand, 522 00:33:24.880 --> 00:33:30.079 you can be the dumbest best. Not then. That' s where I 523 00:33:30.160 --> 00:33:35.279 like to move to overcome the barriers I have in my day to day and 524 00:33:35.279 --> 00:33:38.079 you do it periodically. You' re in some particular way getting together with 525 00:33:38.119 --> 00:33:44.839 a particular group, or it' s as you emerge or as you look 526 00:33:44.920 --> 00:33:49.640 at it today This is an appeal to the public. I' m looking 527 00:33:49.759 --> 00:33:52.799 for the next master' s degree, in which I want to be on 528 00:33:52.799 --> 00:33:55.880 the face- to- face level, because I have several candidates in Brazil, 529 00:33:55.880 --> 00:33:57.799 in the United States and so on. So, I want to see 530 00:33:57.839 --> 00:34:01.319 where to put myself, which also requires a big investment in time when it 531 00:34:01.359 --> 00:34:05.039 comes to traveling, organizing, and so on. So, well, I 532 00:34:05.039 --> 00:34:08.760 ' m in that moment of searching. I' m lucky or somehow, 533 00:34:09.079 --> 00:34:14.320 because I' ve got a lot of them invited. Many times I' 534 00:34:14.440 --> 00:34:17.519 m going to give lectures at some master Mind and I' m going to 535 00:34:17.639 --> 00:34:22.159 tell you about things that they' re interested in, about affiliation, about 536 00:34:22.159 --> 00:34:22.960 how to make pitches with afflicted people and so on. So, I am 537 00:34:22.000 --> 00:34:27.280 invited to that Masterman and I have already gone to several countries and then I 538 00:34:27.360 --> 00:34:30.760 am in some online that we have started very little ago with people from Latin 539 00:34:30.800 --> 00:34:35.800 America and others who are people who, well, they are doing things that 540 00:34:35.840 --> 00:34:39.360 I am doing and I know they are at high levels. Then I' 541 00:34:39.440 --> 00:34:46.400 m with them. But it' s not so easy for me to look 542 00:34:46.480 --> 00:34:51.719 for the master mind that I need to focus on, it' s okay 543 00:34:51.719 --> 00:34:52.280 because I' d go to everybody. I mean, I have ten more 544 00:34:52.320 --> 00:34:54.679 topics that I' d like to go to, and I know I' 545 00:34:54.760 --> 00:34:57.519 d get something out of everything, even if it was just for the people 546 00:34:57.519 --> 00:34:59.239 you' re gonna meet. But in the end, when you have a 547 00:34:59.239 --> 00:35:01.679 limited time, I' ve had a son of a stocks, I want 548 00:35:01.760 --> 00:35:06.000 to spend time and so on, and I have a company to run and 549 00:35:06.360 --> 00:35:07.119 so on, so when you say it' s okay, I can' 550 00:35:07.119 --> 00:35:07.760 t, I don' t want to be all day. Out there I 551 00:35:08.119 --> 00:35:14.159 want to devote myself to specific moments. That' s when I have to 552 00:35:14.199 --> 00:35:15.239 pick one two that they' re in, and that' s not that 553 00:35:15.239 --> 00:35:17.199 simple. That' s why I' m still on that quest. We 554 00:35:17.360 --> 00:35:22.719 expect absolute importance as long as you find a group of people who are in 555 00:35:22.719 --> 00:35:25.960 steps similar to yours and who have overcome barriers that you have to overcome. 556 00:35:27.119 --> 00:35:32.159 How has been that change of entrepreneur, to set up your own websites generate 557 00:35:32.719 --> 00:35:39.320 income to that phase that you have started to count on being an entrepreneur managing 558 00:35:39.360 --> 00:35:44.480 teams you would stay with each other. It has its advantages and difficulties each 559 00:35:44.559 --> 00:35:49.719 of them, because now the issue of management of equipment, salaries or payments, 560 00:35:50.000 --> 00:35:54.199 etc, and much larger amounts, but before you had more freedom in 561 00:35:54.199 --> 00:35:58.840 quotation marks. Or that' s not how that change is. Now that 562 00:35:58.840 --> 00:36:02.119 you' ve seen these two points of view, you see, this is 563 00:36:02.199 --> 00:36:07.199 an interesting topic, no, and I' m sort of solving it, 564 00:36:07.519 --> 00:36:09.480 but there are times that come up to me, that one comes back to 565 00:36:09.480 --> 00:36:12.719 me. I mean, it' s like I go every equix time getting 566 00:36:12.719 --> 00:36:15.760 a checkpoint to say around here or not. This way either I recalculate or 567 00:36:15.800 --> 00:36:21.840 what I do. Not to see it all started at that moment when I 568 00:36:21.840 --> 00:36:24.719 do. I do a release two thousand sixteen coming in one hundred and fifty 569 00:36:24.760 --> 00:36:30.440 people and that' s when I already start doing a lot of tasks that 570 00:36:30.679 --> 00:36:37.039 I don' t want, I don' t mean, I don' 571 00:36:37.039 --> 00:36:37.039 t know if out of two hundred and fifty people asked me for evolution eight, 572 00:36:37.039 --> 00:36:38.760 but those eight. I was pained, that is, at the level 573 00:36:38.760 --> 00:36:42.559 of mentality, at the level of management, at the level of i e, 574 00:36:43.239 --> 00:36:47.159 many things not or at that time I had to make bills practically by 575 00:36:47.159 --> 00:36:50.760 hand. So, put yourself on my bill, I started doing a series 576 00:36:50.800 --> 00:36:53.519 of things that I didn' t want to do and that and that took 577 00:36:53.559 --> 00:36:57.199 ninety percent of my time. So, there, when I realized that I 578 00:36:57.239 --> 00:37:01.440 actually have to have people who have in this kind of thing. When I 579 00:37:01.480 --> 00:37:07.639 started that hiring process, I started hiring a virtual assistant. Then I would 580 00:37:07.679 --> 00:37:10.199 keep hiring a person to give support because I didn' t come or spend 581 00:37:10.280 --> 00:37:15.159 all day doing support or improving the course, i e I didn' t 582 00:37:15.159 --> 00:37:15.840 have time for anything else. So I broke a mental barrier that people love 583 00:37:15.840 --> 00:37:22.159 Javier Lices no. People want to solve their things, they want to see 584 00:37:22.159 --> 00:37:22.920 results and if those results. You get it great, you give it to 585 00:37:22.920 --> 00:37:27.719 someone else great. I broke that barrier. I put in a tutor works 586 00:37:27.920 --> 00:37:30.039 very well and from that moment on I always have tutors. Then I was 587 00:37:30.599 --> 00:37:35.079 like looking at those stages based on the needs they had. It' s 588 00:37:35.599 --> 00:37:38.880 not like now that many companies start and there' s a lot of information, 589 00:37:39.199 --> 00:37:43.599 there' s a lot of people who train you in it and you 590 00:37:43.599 --> 00:37:47.559 say I' ve already started and I' ve started from the beginning my 591 00:37:47.559 --> 00:37:50.880 processes, the hierarchy that I want, the people that I need the contracts 592 00:37:52.119 --> 00:37:53.199 and that' s what I need in the run, no no, I 593 00:37:53.199 --> 00:37:54.559 found it, and I went getting people and learning the process. There are 594 00:37:54.599 --> 00:38:00.559 times when you already have to build that equipment and when you are somehow aware 595 00:38:00.960 --> 00:38:05.519 that to grow the company does not depend on you, it depends on the 596 00:38:05.519 --> 00:38:10.639 equipment you build. There are times when you can stay away from what you 597 00:38:10.679 --> 00:38:15.800 really like. If I liked to be an affiliate, if I liked to 598 00:38:15.880 --> 00:38:17.880 sell products by affiliation, if I liked to make fans, I like all 599 00:38:17.920 --> 00:38:22.039 that. There comes a time when you realize that you are very far from 600 00:38:22.079 --> 00:38:24.920 it, that what you are devoting yourself to hiring people, to training them, 601 00:38:25.800 --> 00:38:30.440 to caring for them, to managing finances well to see if it gives 602 00:38:30.880 --> 00:38:32.320 you the company cost, the salaries you have to pay with what is coming 603 00:38:32.320 --> 00:38:36.599 in and so on, that is, you have to put in a series 604 00:38:36.599 --> 00:38:39.360 of dynamics that are carried by a manager of a company that, honestly, 605 00:38:39.639 --> 00:38:45.159 does not motivate me. There are times that I say what I want is 606 00:38:45.159 --> 00:38:47.159 to be an affiliate, I want to do in marketing. I don' 607 00:38:47.199 --> 00:38:50.719 t want to be running a team. I don' t want to be 608 00:38:50.719 --> 00:38:52.400 managing finances and so on, but it' s true that you have to 609 00:38:52.440 --> 00:38:55.360 go through a valley where you have to do it until you have someone who 610 00:38:55.360 --> 00:39:00.559 can do it. Then I always talk about having the chance to go on 611 00:39:00.599 --> 00:39:04.760 alone and be very quiet and make a lot of money and I' d 612 00:39:04.760 --> 00:39:07.199 have a lot more room and more money in my pockets and live a very 613 00:39:07.199 --> 00:39:12.199 comfortable life. It is what my students do, who live very well because 614 00:39:12.280 --> 00:39:15.760 they are affiliated and earn money and organize themselves as they want and have no 615 00:39:15.800 --> 00:39:19.320 one else on the team, that is, some freelance and others, or 616 00:39:19.400 --> 00:39:22.440 continue to grow in that structure and continue to manage the company. What happens 617 00:39:22.519 --> 00:39:24.639 that I have ideas that I want to carry out, I have projects I 618 00:39:24.639 --> 00:39:30.519 want to carry out and so on. And if you' d just stay 619 00:39:30.519 --> 00:39:35.559 in quotation marks, if I were to be just campaigning or just being an 620 00:39:35.559 --> 00:39:37.760 affiliate, I' d just be selling my products, managing my event process 621 00:39:37.800 --> 00:39:44.039 and more than I could, I kind of feel like I' d lack 622 00:39:44.119 --> 00:39:45.079 that part of wanting to create new things. And for that I know I 623 00:39:45.119 --> 00:39:47.960 need a company. And for that I know I need a valley. Pass 624 00:39:47.960 --> 00:39:51.039 through a valley, a valley in which you realize that you spend much more 625 00:39:51.559 --> 00:39:55.159 and earn much less. Why, because you' re focused on forming a 626 00:39:55.159 --> 00:40:00.280 team that' s gonna get you up that curve then. And that' 627 00:40:00.360 --> 00:40:06.480 s where a lot of people stay. That' s where a lot of 628 00:40:06.519 --> 00:40:09.440 everything when we lived a young moment of the pandemic, there were many people 629 00:40:09.559 --> 00:40:15.079 who started selling a lot because the situation seemed, they started hiring because they 630 00:40:15.159 --> 00:40:16.840 had to give way to everything they had sold. And when it wasn' 631 00:40:16.880 --> 00:40:22.000 t selling so much anymore, many fell because they had acquired an oversize of 632 00:40:22.079 --> 00:40:24.840 equipment and others that they couldn' t then assume. Then. That' 633 00:40:24.880 --> 00:40:30.119 s where, then, you' re learning little by little how to manage 634 00:40:30.119 --> 00:40:35.360 it well and keep that balance. I also fell into the mistake of suddenly 635 00:40:35.400 --> 00:40:38.239 hiring almost twenty people on my team, devoting myself only to managing those twenty 636 00:40:38.239 --> 00:40:44.280 people and not continuing to sell and not focusing on making sales processes and not 637 00:40:44.280 --> 00:40:46.760 putting the focus on feeding the machine that I ate more and more when you 638 00:40:46.800 --> 00:40:51.360 plant that every month you have to pay a lot of salaries, but and 639 00:40:51.360 --> 00:40:53.480 you have to put the focus on managing those people and then you are not 640 00:40:53.519 --> 00:40:57.559 entering what has to enter, because that, well, it was a mistake 641 00:40:57.599 --> 00:41:01.079 or a big learning, because then I hired a person who was the one 642 00:41:01.119 --> 00:41:04.199 who took care of everything else so that I could be focused on that. 643 00:41:05.519 --> 00:41:08.519 So, like you' re learning and it' s a price to pay 644 00:41:08.519 --> 00:41:13.920 high. I mean, if you really want to start and you really want 645 00:41:14.079 --> 00:41:19.280 to have freedom of time by doing big numbers or you do it very well 646 00:41:19.280 --> 00:41:22.440 just that you can, or if you want to go through more projects, 647 00:41:22.519 --> 00:41:29.039 you have to set up a team and you have to be aware that you 648 00:41:29.159 --> 00:41:32.960 are going through a complicated time, complicated to manage all that and well, 649 00:41:34.280 --> 00:41:36.280 you have to fight because that team works. People get in shape, then 650 00:41:36.320 --> 00:41:39.880 they leave you' re out of squares. It' s like there' 651 00:41:40.480 --> 00:41:45.119 s a lot to balance today at what point we' re at so that 652 00:41:45.119 --> 00:41:46.840 you can also serve from all this experience, today we' re at a 653 00:41:46.880 --> 00:41:52.519 point where we hire better, we hire faster. We have support in hiring 654 00:41:52.519 --> 00:41:57.880 that team, that is, we have companies specialized in human resources to help 655 00:41:57.920 --> 00:42:02.159 us select their profiles. We defined very well. We define very well what 656 00:42:02.239 --> 00:42:06.360 each person has to do so that it doesn' t take so much time. 657 00:42:06.440 --> 00:42:07.599 Then to us, because that person is very clear what he has to 658 00:42:07.599 --> 00:42:12.639 do and we work very well in the processes that that person has to do 659 00:42:12.719 --> 00:42:15.559 within the responsibility that has been assigned, in such a way that to us, 660 00:42:15.880 --> 00:42:17.800 because it does not require us to have to stay all the time on 661 00:42:17.880 --> 00:42:23.480 top of that person by supervising or reviewing it, and we take care that 662 00:42:23.519 --> 00:42:29.400 there is a person who is in charge in some way to track all the 663 00:42:29.519 --> 00:42:32.840 equipment and that everything works when you build, that is, when you can 664 00:42:32.840 --> 00:42:34.800 already have the ability to grow to another point. But you have to like 665 00:42:34.880 --> 00:42:38.320 it and you want to have to really want to go for it, because 666 00:42:38.360 --> 00:42:45.320 there are many complicated moments and I know a lot of entrepreneurs who are at 667 00:42:45.360 --> 00:42:47.639 that point I' m fighting with team and you talk to them three years 668 00:42:47.679 --> 00:42:51.320 later and continue to work with the team and it' s a day- 669 00:42:51.320 --> 00:42:52.480 to- day constant. But it is true that I am aware that at 670 00:42:52.480 --> 00:42:55.599 the point I want to reach it is not up to me, it depends 671 00:42:55.639 --> 00:43:04.440 on the team I build. We put a lot of fire there productivity mill, 672 00:43:04.800 --> 00:43:07.559 how many hours you work in the day, on weekends you rest, 673 00:43:09.000 --> 00:43:14.559 you have vacation or I, for example, I do disconnect in summer much 674 00:43:14.639 --> 00:43:17.119 more, but checking email, checking in the community, etcetera. How you 675 00:43:17.199 --> 00:43:23.360 manage it. You look there, there has done us an incredible favor my 676 00:43:23.440 --> 00:43:30.239 son Oliver Vale. When he was born well, when we found out that 677 00:43:30.320 --> 00:43:35.320 Rock was pregnant as a couple, then we started changing the chip because we 678 00:43:35.320 --> 00:43:42.400 already realized that yes or yes, we wanted to focus instead of growing up 679 00:43:42.400 --> 00:43:45.039 and I was very clear that at least three four months wanted to be disconnected. 680 00:43:47.440 --> 00:43:51.079 Not everyone can afford it except if you' re on maternity leave, 681 00:43:51.280 --> 00:43:52.840 you can be three months old, but I didn' t want to be 682 00:43:52.840 --> 00:43:58.039 disconnected. But for my company to remain in Mars and continue to generate, 683 00:43:58.599 --> 00:44:04.079 then we prepared for all that time and put a lot of effort into creating 684 00:44:04.159 --> 00:44:07.559 a team that could work without us. So, well, we managed to 685 00:44:07.559 --> 00:44:09.119 create the team that works at that time so we could work without us. 686 00:44:09.119 --> 00:44:13.280 We' ve been disconnected for a while. We were able to devote all 687 00:44:13.760 --> 00:44:15.840 the time of the day to Oliver and so on. And when we' 688 00:44:15.920 --> 00:44:19.559 re back to work, it' s been a long time, because Oliver 689 00:44:19.599 --> 00:44:22.679 ' s about a year old and we' ve come back in a very 690 00:44:22.679 --> 00:44:27.800 different way. Why, because we' re aware of the time we have 691 00:44:27.840 --> 00:44:30.039 before we dilated the time before Oliver. It is true that we could be 692 00:44:30.039 --> 00:44:35.719 working twelve, thirteen, fourteen hours without problem why. Because Rodelinda and I 693 00:44:35.800 --> 00:44:39.679 work together with my partner in the same company we like, motivate, we 694 00:44:39.880 --> 00:44:44.440 have many ideas. Then, we could be working all day and never disconnected. 695 00:44:45.880 --> 00:44:50.239 Week you can rest, but you' re always thinking about turning around 696 00:44:50.360 --> 00:44:52.559 and for me they' re bad, because in the end what motivates us 697 00:44:52.559 --> 00:44:52.880 and we like and don' t like to think or ideas without extra entrepreneurship. 698 00:44:52.880 --> 00:44:54.800 Then that part of being all the time thinking about the business. I 699 00:44:54.840 --> 00:44:58.159 don' t see it as a bad thing. There are no people who 700 00:44:58.159 --> 00:45:00.840 do. Then you' d have to see why. But it' s 701 00:45:00.920 --> 00:45:02.159 fine with me. The thing is the number of hours you' ve done, 702 00:45:02.360 --> 00:45:07.440 because you like it so much that the hard thing is to stop doing 703 00:45:07.519 --> 00:45:07.800 it and the hard thing is to say I' m going to disconnect. 704 00:45:08.039 --> 00:45:10.239 Now. Oliver has led us to yes or yes, at such an hour 705 00:45:10.280 --> 00:45:15.079 we want to disconnect except punctual things, like a direct or something to attend, 706 00:45:15.440 --> 00:45:16.880 some whatsapp, whatever, but we do disconnect then that has become much 707 00:45:16.880 --> 00:45:23.880 more productive, because working fewer hours we advance much more. How we' 708 00:45:23.920 --> 00:45:28.000 re more productive. On the one hand, choosing very well what we do. 709 00:45:28.599 --> 00:45:30.800 Before, we did a lot more things than we really did. Now 710 00:45:30.840 --> 00:45:34.920 we focus very well on hating very well what can really work for us. 711 00:45:36.199 --> 00:45:39.239 If we don' t do it, we' re too raced to put 712 00:45:39.280 --> 00:45:42.880 a new piece or not into our day. Every day and in our projects. 713 00:45:43.559 --> 00:45:46.760 And, on the other hand, we' re very, very obsessed 714 00:45:46.760 --> 00:45:52.599 with what. It' s not what to do and how to do it, 715 00:45:52.679 --> 00:45:55.800 but who' s going to do it. So, that allows us 716 00:45:55.920 --> 00:46:00.320 to focus a lot on which person that' s going to execute this. 717 00:46:00.400 --> 00:46:01.320 I' m aware that at first I' m going to execute it, 718 00:46:01.599 --> 00:46:04.239 I' m going to define a process and then I' m going to 719 00:46:04.239 --> 00:46:07.320 execute it to someone else. Why. Because I really want to be able 720 00:46:07.840 --> 00:46:12.599 to focus on tasks that generate a real pact in the company and that can 721 00:46:12.719 --> 00:46:15.840 ' t be done by anyone but me, that' s not true, 722 00:46:15.880 --> 00:46:16.480 because there' s always someone I can do even better than you. But 723 00:46:16.920 --> 00:46:21.960 where really, on the one hand, I have real impact and where I 724 00:46:22.039 --> 00:46:28.280 like to be also what I enjoy, then at time level. I have 725 00:46:28.360 --> 00:46:31.760 realized that when, for whatever reason you shorten the time, yes or yes, 726 00:46:31.960 --> 00:46:37.840 the fall, yes or yes, everything can flow much better because you 727 00:46:37.360 --> 00:46:42.679 become much more suspicious than you do in your day- to- day life. 728 00:46:43.039 --> 00:46:45.039 So there I would invite people if you' re throwing out many hours 729 00:46:45.079 --> 00:46:49.159 and you don' t want because maybe you want perfect they saw, you 730 00:46:50.039 --> 00:46:54.239 don' t want, don' t think about how to be able to 731 00:46:54.679 --> 00:46:58.119 do more things in less time, but think about what is the only thing 732 00:46:58.119 --> 00:47:00.280 that will empower you everything else. That' s one thing I get and 733 00:47:00.320 --> 00:47:02.039 I have a lot left of one of the mentors I had in Brazil who 734 00:47:02.079 --> 00:47:06.599 told me something, as well as when I define what to do in a 735 00:47:06.719 --> 00:47:09.400 project, I think he what I want to do, that is, where 736 00:47:09.559 --> 00:47:13.480 I am at, where I want to get there and how can I get 737 00:47:13.480 --> 00:47:16.559 there? This isn' t worth what I want here. I' m 738 00:47:16.599 --> 00:47:20.880 aware of this. Here I want to get. This is my goal and 739 00:47:20.920 --> 00:47:22.039 this is the way, the strategy that' s going to take me from 740 00:47:22.039 --> 00:47:25.159 here. And the fourth point is what I have to do so I don 741 00:47:25.159 --> 00:47:30.119 ' t have to do any of this. That stayed a long time and 742 00:47:30.159 --> 00:47:32.400 that for me productivity ok and I' ve thought about this strategy. I 743 00:47:32.400 --> 00:47:37.239 have thought about this to execute this project, what we can do so that 744 00:47:37.280 --> 00:47:39.360 with much less it doesn' t take all this to reach my goal, 745 00:47:39.840 --> 00:47:43.840 the same results. And that' s what I' m always thinking. 746 00:47:43.840 --> 00:47:46.199 There are times that in the day to day you don' t apply it 747 00:47:46.239 --> 00:47:47.360 so much because it' s how to execute? How about a bow, 748 00:47:47.760 --> 00:47:52.159 already this date, how should we pull? But I do seek to have 749 00:47:52.159 --> 00:47:57.880 those spaces in which more to execute. I think, in fact, just 750 00:47:58.000 --> 00:48:04.119 this part you' re saying I think it' s revealing, because in 751 00:48:04.119 --> 00:48:07.920 many books, actually think yaga to be Rico, for example, they don 752 00:48:07.239 --> 00:48:10.760 ' t tell you that last part that I think is revealing, that you 753 00:48:10.800 --> 00:48:13.039 ' ve commented and I think there may be a lot of potential for me. 754 00:48:13.840 --> 00:48:15.840 Let' s go with some round of quick questions. What is your 755 00:48:15.840 --> 00:48:31.360 greatest success in devoting myself to what I like. Your biggest failure is that 756 00:48:31.440 --> 00:48:37.719 not that if we see bigger we are going to cost me because it costs 757 00:48:37.760 --> 00:48:42.960 me, that is, it has been a long time that the issue of 758 00:48:42.960 --> 00:48:45.360 failure I do not take, then I find it difficult to go back to 759 00:48:45.360 --> 00:48:46.760 the moment when I considered something a failure. Okay. For example, I 760 00:48:46.800 --> 00:48:52.880 ' ve mentioned it before a learning that has led me to negative things. 761 00:48:52.199 --> 00:48:57.000 That oversized team thing. It gave me a lot of headache and we went 762 00:48:57.039 --> 00:49:00.679 through a complicated time. For example, the best sales strategy. Today, 763 00:49:00.039 --> 00:49:07.880 what do you think can work, give the person in front of you what 764 00:49:07.880 --> 00:49:14.679 he needs. And finally, email marketing is fundamental today or not, but 765 00:49:14.800 --> 00:49:23.840 it has to be done. Come on now. To go, finishing the 766 00:49:23.840 --> 00:49:28.199 episode, I think you' ve brought a lot of value and good. 767 00:49:28.320 --> 00:49:32.039 We' ve talked about affiliation, we' ve talked about releases, master 768 00:49:34.079 --> 00:49:39.159 minds, productivity, some book you can recommend. There are many, not 769 00:49:39.199 --> 00:49:45.920 many. I really like one called the layman in the enemy. I really 770 00:49:46.000 --> 00:49:50.119 like it has a lot to do with the entrepreneur' s career, because 771 00:49:50.159 --> 00:49:52.599 many times we move by ego more than by other things. That I like 772 00:49:53.719 --> 00:50:00.519 and atomic habits also helps a lot on this whole issue of productivity and of 773 00:50:00.599 --> 00:50:06.320 and of finding out what those things are about those things that power you not 774 00:50:06.360 --> 00:50:09.599 and I don' t know that I could talk to you a lot. 775 00:50:10.119 --> 00:50:13.800 I really like the other marketing, the ras bral marketing are, I think 776 00:50:13.800 --> 00:50:17.280 they' re mandatory to read two with secret is, of everyone' s 777 00:50:17.679 --> 00:50:21.559 esper secrets. Those are the ones who have followed most people and with that 778 00:50:21.639 --> 00:50:25.039 already know more about marketing than ninety- nine ninety percent of people. I 779 00:50:25.119 --> 00:50:28.679 don' t know if there would be a lot of atomic habits. I 780 00:50:28.760 --> 00:50:31.880 have it summarized in the podcast Great Learnings and it is one of the best 781 00:50:31.880 --> 00:50:37.280 books. I think I' ve read about habits and productivity and some movie 782 00:50:37.559 --> 00:50:39.000 you' ve seen doesn' t have. Why be entrepreneurship that might have 783 00:50:39.039 --> 00:50:45.360 marked you, you liked it. I come to me Whenever you ask me 784 00:50:45.360 --> 00:50:47.239 that one comes to my head, then you have released it, which is 785 00:50:47.280 --> 00:50:52.000 the one seeking happiness. I think it' s one that has a lot 786 00:50:52.000 --> 00:50:54.360 to do with entrepreneurship. It has a lot to do with what we seek 787 00:50:54.360 --> 00:50:57.800 in our day to day, which would do what we want to do. 788 00:50:57.840 --> 00:51:01.800 No and and and give a big one that, behind all that you want 789 00:51:01.880 --> 00:51:06.480 to do, there' s a very complicated process before we get to it. 790 00:51:07.440 --> 00:51:12.519 If you had to start from scratch now this question, I think it 791 00:51:12.519 --> 00:51:16.920 ' s typical, but what would you do if you didn' t want 792 00:51:17.239 --> 00:51:22.960 to bill for what you' re billing for now but live quietly with all 793 00:51:22.000 --> 00:51:24.920 the knowledge you have and start creating a business to say bill a hundred zero 794 00:51:24.920 --> 00:51:27.679 euros a year. What would you do to get it in a year, 795 00:51:29.519 --> 00:51:32.519 I' d start, I' d be affiliated. In fact, when 796 00:51:32.639 --> 00:51:36.079 I have a ceo to run my company, I would be distressed. Only 797 00:51:37.599 --> 00:51:40.000 really would I start the path of sonship. I think the fastest way to 798 00:51:40.079 --> 00:51:44.079 start generating income, not just to generate income, because there are many ways 799 00:51:44.079 --> 00:51:47.119 to generate income, but because I really like what I do. With all 800 00:51:47.159 --> 00:51:53.000 that, then what would I do, then, with the knowledge I have 801 00:51:53.000 --> 00:51:58.920 now I understand, no yes, I have knowledge, for I have no 802 00:51:58.920 --> 00:52:00.079 money. I don' t have any money. You have zero euros, 803 00:52:00.400 --> 00:52:06.039 well, I have brewers let' s put a hundred euros, but that 804 00:52:06.400 --> 00:52:10.599 ' s what you would do to generate income with affiliation today, because I 805 00:52:10.599 --> 00:52:13.960 would choose this can be very typical, but that' s that. You 806 00:52:14.239 --> 00:52:16.800 ' d see what niche I want to focus on, I' d create 807 00:52:16.800 --> 00:52:19.840 what it would be. They said if you had to choose. In my 808 00:52:19.920 --> 00:52:22.800 case, it would be marketing. I just really like marketing. It would 809 00:52:22.800 --> 00:52:27.119 be marketing, if not surely if they told me, it can' t 810 00:52:27.159 --> 00:52:29.960 be marketing, because it would go on the issue of personal development. Okay 811 00:52:30.159 --> 00:52:32.760 and there you would look for a group of people and you would recommend their 812 00:52:34.039 --> 00:52:37.800 products through looking for what products are that I like, that I know there 813 00:52:37.800 --> 00:52:40.519 are serious people behind. In the end, when it comes to choosing products, 814 00:52:43.000 --> 00:52:46.239 it' s which company would be with good processes that are doing things 815 00:52:46.280 --> 00:52:52.320 well that gives you the chance to promote their products and start creating content about 816 00:52:52.320 --> 00:52:57.400 it and, obviously, try to make a sale as fast as possible. 817 00:52:57.480 --> 00:53:01.239 Saying if I get people to the publications I' m doing, because contacting 818 00:53:01.280 --> 00:53:07.440 those people, talking to them hey establishes a conversation and through there, there 819 00:53:07.440 --> 00:53:10.079 could be what needs they have and with those needs I could get to offer 820 00:53:10.159 --> 00:53:13.960 is some of the products that cover them and with that I could generate certain 821 00:53:14.000 --> 00:53:16.079 commissions. And it' s true that when I had commissions, I' 822 00:53:16.159 --> 00:53:20.079 d be reinvesting part of it in traffic so I could speed that up. 823 00:53:20.519 --> 00:53:22.960 But I would do that, I would create the content. Maybe I' 824 00:53:23.000 --> 00:53:27.920 d dedicate a little bit to driving it to generate some likes and so on. 825 00:53:28.000 --> 00:53:32.800 You have those first people you can talk to and start how you would 826 00:53:32.880 --> 00:53:37.239 create the content in audio video format because I see you have a very cool 827 00:53:37.320 --> 00:53:42.199 recording set. It' s simple, but with the little blue lights. 828 00:53:42.599 --> 00:53:45.639 If you' re watching it, this is audio formatting normally, but it 829 00:53:45.639 --> 00:53:50.880 ' s also on YouTube, then you' ve created that to make content, 830 00:53:51.000 --> 00:53:52.920 to create something that you have there your microphone, the set. We 831 00:53:52.960 --> 00:54:00.000 do direct here, I record, courses for my formations, for my formations. 832 00:54:01.039 --> 00:54:06.159 Sometimes I meet up also doing podcasts and stuff, but well, in 833 00:54:06.159 --> 00:54:08.840 the end, beyond the aesthetics of plus, it' s a comfortable place 834 00:54:09.039 --> 00:54:13.199 where I get to do the camera, doing the spotlights and I' m 835 00:54:13.199 --> 00:54:17.880 here and I can start recording. I wouldn' t have to appear on 836 00:54:17.920 --> 00:54:21.519 that content. If you start from scratch. Yes, if I started doing 837 00:54:21.519 --> 00:54:23.159 it, I would. I would start talking about my reflections and so on, 838 00:54:23.280 --> 00:54:27.519 but because it has already broken the barrier of recording my own videos and 839 00:54:27.519 --> 00:54:30.920 so on. But if I didn' t have that capacity either or didn 840 00:54:30.800 --> 00:54:34.559 ' t enjoy it, I' d start by sharing videos that have to 841 00:54:34.559 --> 00:54:35.880 do with other people' s issues. Today there are a thousand tools to 842 00:54:35.960 --> 00:54:38.679 take a YouTube video, cut into pieces and share and share, and today 843 00:54:38.760 --> 00:54:44.239 by network algorithms such as Instagram, tiktok and so on. It no longer 844 00:54:44.320 --> 00:54:45.760 depends only on the followers you have. You can also reach people who are 845 00:54:45.840 --> 00:54:52.079 not your followers And if you make a video that really brings a concrete value 846 00:54:52.079 --> 00:54:55.480 and can go viral, you can reach large audiences and you can grow up 847 00:54:55.519 --> 00:54:59.559 somehow and you can attract people you could talk to later. Then, if 848 00:54:59.599 --> 00:55:01.519 I didn' t want to, I' d start recording videos. I 849 00:55:01.519 --> 00:55:05.760 would talk about that topic, it would generate conversation, but if I didn 850 00:55:05.880 --> 00:55:08.840 ' t want to do that, I would take videos that are already there 851 00:55:08.880 --> 00:55:09.360 and share fragments if they could be from the producer I' m promoting. 852 00:55:09.440 --> 00:55:14.760 Perfect, because so I make known to the audience that person with whom then, 853 00:55:15.039 --> 00:55:17.719 then, they will be familiar to promote the product. But I wouldn 854 00:55:17.760 --> 00:55:21.800 ' t have to ride all this. Many of the videos, even some 855 00:55:21.840 --> 00:55:27.320 of the chapters of my courses, I record it in the office that I 856 00:55:28.079 --> 00:55:30.639 have that doesn' t have all this. That' s what you wouldn 857 00:55:30.679 --> 00:55:34.320 ' t need at home. Yes, I have all this in my house. 858 00:55:34.440 --> 00:55:37.920 Yes, for a while your office, but I didn' t like 859 00:55:38.400 --> 00:55:42.199 it and I manage well at home and we have the recording studio here, 860 00:55:43.079 --> 00:55:45.719 we have an office where we can work if it' s very comfortable. 861 00:55:46.039 --> 00:55:50.400 We have the beach up ahead with sea views. We' ve designed it 862 00:55:50.400 --> 00:55:52.960 in the end. We are in the place that favors us to be at 863 00:55:53.039 --> 00:55:59.119 ease working and when it comes to promoting those products directly, you would put 864 00:55:59.159 --> 00:56:02.199 an affiliate link in the description the video, for example, or you would 865 00:56:02.239 --> 00:56:07.639 send to an email list to give you their email and so to be able 866 00:56:07.719 --> 00:56:15.920 to impact several times depends on the product, if it is not uniquely, 867 00:56:15.159 --> 00:56:20.360 in parallel and create my own content, that is, creating my own list, 868 00:56:21.519 --> 00:56:22.880 sending them to a Whatsapp group. Maybe. It doesn' t have 869 00:56:22.960 --> 00:56:25.320 to be a list. You don' t have to ride all the fuss 870 00:56:25.400 --> 00:56:30.199 about having this one of subscribers. It can be a group of whatp where 871 00:56:30.239 --> 00:56:31.440 you' re putting it in and you' re also sharing that content. 872 00:56:31.480 --> 00:56:35.000 That' s where you' re generating conversation and stuff. At first you 873 00:56:35.000 --> 00:56:37.199 ' re going to start small if you don' t have money. If 874 00:56:37.239 --> 00:56:38.400 I didn' t, I' d start big. But you' re 875 00:56:38.440 --> 00:56:42.440 gonna start small. So they' re people you' re going to be 876 00:56:42.480 --> 00:56:45.639 talking to like that having conversations about that subject. Then you would take them 877 00:56:45.679 --> 00:56:49.599 the places where I can then give them that product or another, because in 878 00:56:49.599 --> 00:56:52.039 the end it no longer depends on promoting a product. If you take him 879 00:56:52.119 --> 00:56:54.480 to your field, he has the ability to promote several things. If you 880 00:56:54.519 --> 00:57:00.000 send them directly to the producer no longer, then if you wanted to build 881 00:57:00.000 --> 00:57:02.480 my own list, there is my own Whatsapp group, but it is a 882 00:57:02.480 --> 00:57:07.920 rule that specific moments also test to send the link directly to the producer if 883 00:57:07.920 --> 00:57:12.239 they are on a launch, because in the catchment phase I would send directly 884 00:57:12.239 --> 00:57:15.679 to the producer unless I have made a previous pick- up, which I 885 00:57:15.039 --> 00:57:17.880 would recommend you make a previous pick- up and then you already send them 886 00:57:17.880 --> 00:57:21.840 directly to the sale process. Then it depends. But if you don' 887 00:57:21.840 --> 00:57:25.400 t have much knowledge, you can prove how to send the producer directly and 888 00:57:25.440 --> 00:57:28.519 then you' re building everything else. And if you start doing that with 889 00:57:28.719 --> 00:57:32.960 some knowledge, within what time frame you can bill. Let' s say 890 00:57:35.159 --> 00:57:39.199 fifty zero euros you see it feasible in a year of zero without having any 891 00:57:39.280 --> 00:57:44.280 investment without having money to get that. Or it really takes at least ten 892 00:57:44.280 --> 00:57:49.159 thousand twenty zero euros in advertising in a trafficker. If you want to reach 893 00:57:49.239 --> 00:57:52.800 fifty zero euros, you see it feasible, you can do it. You 894 00:57:52.840 --> 00:57:59.400 can do it if you' re very good at positioning in Google, but 895 00:57:59.440 --> 00:58:00.920 that already requires a long process. That' s not the point. Suddenly 896 00:58:00.960 --> 00:58:06.239 start billing fast if you do it without investing in advertising through social networks. 897 00:58:07.480 --> 00:58:15.119 You need to either do something that goes viral, get something that goes viral 898 00:58:15.119 --> 00:58:19.920 so it gets a lot to the audience. Or you need a slower process. 899 00:58:20.480 --> 00:58:23.559 Unless promotions products that generate a lot of Commission or you, you could 900 00:58:23.599 --> 00:58:30.000 generate fifty zero euros if you sell fifty products that generate a thousand euros of 901 00:58:30.039 --> 00:58:32.159 commission and there may be then that would already depend. Maybe you can have 902 00:58:32.239 --> 00:58:37.719 an audience of two hundred people that fifty I bought you a product that gives 903 00:58:37.760 --> 00:58:39.719 you a thousand euros of commission. It could be if you work with them 904 00:58:39.719 --> 00:58:43.639 hand hu hand, if you go accompanying them, if you do a little 905 00:58:43.679 --> 00:58:46.679 bit, be that work of Clowser. It could be I would already recommend 906 00:58:46.760 --> 00:58:51.880 products that have a larger commission to allow you to grow faster. But it 907 00:58:51.880 --> 00:58:55.559 is true that it would not be feasible to reach fifty zero without investing part 908 00:58:55.639 --> 00:59:00.679 in advertising. If you' re already investing in advertising, you can come 909 00:59:00.159 --> 00:59:04.280 in, no doubt. If you have the right knowledge, you can certainly 910 00:59:04.280 --> 00:59:07.719 arrive. I have trusted students who have billed fifty thousand hundred zero not with 911 00:59:07.880 --> 00:59:12.079 trusted investing in traffic. Put that one hundred zero. You keep seventy because 912 00:59:12.360 --> 00:59:15.679 you' ve invested thirty percent or thirty- five advertising is worth once you 913 00:59:15.679 --> 00:59:16.639 know how to do it well, that is, it' s very possible. 914 00:59:16.679 --> 00:59:22.159 There are people who pay a lot better, but if you don' 915 00:59:22.199 --> 00:59:28.320 t invest in advertising, unless you invest a high- cost product and create 916 00:59:28.360 --> 00:59:31.000 that audience that there already would be important to create your own personal brand, 917 00:59:31.400 --> 00:59:34.679 that is, that people were following you for who you are, for how 918 00:59:34.760 --> 00:59:40.719 you communicate and so on. Yes you could arrive, although it would be 919 00:59:40.800 --> 00:59:45.960 losing potential the new boost a bit with advertising and the and already for the 920 00:59:45.960 --> 00:59:47.360 last question, topic of advertising. Sure, you and you say come on, 921 00:59:47.719 --> 00:59:50.039 I got 30 zero euros. I' m gonna invest them. But 922 00:59:50.119 --> 00:59:53.440 one thing is to invest them and another thing that is profitable, to choose 923 00:59:53.519 --> 00:59:59.679 the public some advice so that you don' t throw the money away with 924 00:59:59.719 --> 01:00:00.960 advertising, that I think that happens and more and more and more and is 925 01:00:00.960 --> 01:00:07.440 more expensive. Just one and that' s where most of I have a 926 01:00:07.440 --> 01:00:09.960 video that' s called the three mistakes the fans make, they' ll 927 01:00:09.960 --> 01:00:15.039 never see the results they want. And it' s super simple. I 928 01:00:15.039 --> 01:00:17.480 mean, I' m not going to find out one thing, but I 929 01:00:17.599 --> 01:00:22.559 make it very obvious, but that hardly anyone knows how to do it is 930 01:00:23.960 --> 01:00:24.679 a lot of people write to me and Javi tells me I want to see 931 01:00:24.679 --> 01:00:29.400 results. As an affiliate, I' ve been trying to invest money in 932 01:00:29.440 --> 01:00:30.519 advertising and so on and I' m losing a lot of money. And 933 01:00:30.519 --> 01:00:31.920 I tell them what you' ve done is worth it. I have not 934 01:00:31.960 --> 01:00:35.599 done this, I have done this promotion, I have done so I know 935 01:00:35.679 --> 01:00:37.920 that it is worth how it has formed you, because Look, I have 936 01:00:37.960 --> 01:00:38.800 done nothing, or I have done this formation. Whatever' s worth perfect 937 01:00:38.920 --> 01:00:42.760 ok. You' ve invested this, you' ve lost this money. 938 01:00:42.840 --> 01:00:47.320 Why didn' t it work out for you, that is, what didn 939 01:00:47.320 --> 01:00:52.280 ' t work. So that wasn' t a positive return. I don 940 01:00:52.320 --> 01:00:57.440 ' t know, because if you don' t know, that' s 941 01:00:57.440 --> 01:00:59.960 the main mistake. Which makes you able to see the results you want. 942 01:01:00.679 --> 01:01:05.079 It' s when you do a campaign, if it doesn' t give 943 01:01:05.159 --> 01:01:07.480 you the results you want to know, why isn' t it giving you 944 01:01:07.480 --> 01:01:09.440 those results and what action do you have to run for to turn it around? 945 01:01:10.480 --> 01:01:14.000 And if he' s giving you the results, what do you want 946 01:01:14.079 --> 01:01:15.599 to know, why is he giving you those results? In order to replicate 947 01:01:16.639 --> 01:01:22.079 it, people launch campaigns, do things, but don' t really know 948 01:01:22.079 --> 01:01:23.519 why something works and why something doesn' t work. That' s why 949 01:01:23.599 --> 01:01:27.360 we don' t get too deep into it. Let' s analyze, 950 01:01:28.000 --> 01:01:30.920 throw anything. And now that the numbers speak, the numbers speak to us 951 01:01:30.920 --> 01:01:36.119 and tell us exactly what to change. And so it' s impossible that 952 01:01:36.159 --> 01:01:40.960 I don' t see results, because you have to improve at every moment, 953 01:01:40.960 --> 01:01:45.119 that you have to change. Then the advice you would give really learns 954 01:01:45.480 --> 01:01:49.199 to read the results of your advertising campaigns so that if I ask you why 955 01:01:49.280 --> 01:01:52.280 something isn' t working out for you, be super clear and know how 956 01:01:52.360 --> 01:01:55.519 to respond and what is usually that biggest mistake. It' s usually an 957 01:01:55.559 --> 01:02:00.400 audience problem that you' re not reaching the right audience. Or there' 958 01:02:00.400 --> 01:02:01.280 s a lot of them. That' s what we call the roy phase 959 01:02:01.400 --> 01:02:06.079 and that' s how it' s worth it. You' re already 960 01:02:06.159 --> 01:02:08.079 generating sales, but you' re not having the return I' d be 961 01:02:08.079 --> 01:02:10.800 looking for. So, now let' s look for that return. Then. 962 01:02:10.800 --> 01:02:15.719 That' s where we, very quickly, seek the enemies, that 963 01:02:15.719 --> 01:02:17.440 is, what is the enemy that is preventing you from seeing that positive return, 964 01:02:17.599 --> 01:02:21.440 that you seek, that you multiply by two by three, or what 965 01:02:21.519 --> 01:02:24.559 is then an enemy It may be that few people put in my announcement. 966 01:02:25.280 --> 01:02:29.079 I have little what they would call ctr few people use in my ad. 967 01:02:29.159 --> 01:02:34.159 Okay, why are we gonna get more people put in my ad? Another 968 01:02:34.199 --> 01:02:36.719 enemy It may be that many things put in my ad, but then few 969 01:02:36.719 --> 01:02:43.320 sign up inside the process is worth why it is getting us written in there 970 01:02:43.320 --> 01:02:46.159 later, for various reasons. Another thing might be that you press a lot 971 01:02:46.159 --> 01:02:49.039 of semi- ad. Many write, but then they don' t buy? 972 01:02:49.800 --> 01:02:52.840 Why? Why don' t you buy? What kind of audience are 973 01:02:52.880 --> 01:02:54.599 you attracting so they don' t buy? What kind of promises are you 974 01:02:54.599 --> 01:03:00.679 bringing in so they won' t buy? Only with those little things you 975 01:03:00.719 --> 01:03:05.440 can radically change the results by working brutal brutally this you' ve revealed, 976 01:03:05.639 --> 01:03:12.119 I think it can help a lot of people improve their results and something you 977 01:03:12.119 --> 01:03:14.679 ' re going to do lately, something you' re going to change, 978 01:03:15.400 --> 01:03:16.320 a pitch, something you can tell us about. Buff then, now look 979 01:03:16.719 --> 01:03:20.440 I' ll tell you that this week five new people have entered the team. 980 01:03:22.039 --> 01:03:24.000 We' re expecting another three for next week. I mean, we 981 01:03:24.039 --> 01:03:28.599 ' re in the whole process of climbing the agency. We' re helping 982 01:03:28.639 --> 01:03:34.079 big customers know how to give it great results. The only one limited is 983 01:03:34.159 --> 01:03:37.599 ourselves, because there are many companies that are looking for us. We have 984 01:03:37.599 --> 01:03:40.559 a chance to have many customers, but we ourselves are the ones that limit 985 01:03:40.559 --> 01:03:45.239 that growth. So we' re working a lot on scaling up the Agency 986 01:03:45.360 --> 01:03:50.239 and for that we' re working a lot on getting a lot better what 987 01:03:50.280 --> 01:03:55.280 we do within the Agency so that the method that we implement and that works 988 01:03:55.320 --> 01:03:58.000 takes a lot less time and running it, so we can bring more customers 989 01:03:58.000 --> 01:04:00.239 in parallel. So that' s what we' re putting a lot of 990 01:04:00.280 --> 01:04:04.559 focus on, and at the same time I' m pushing a lot to 991 01:04:04.559 --> 01:04:06.039 build professional affiliates to then strengthen. It is a whole circle, not ultimately 992 01:04:06.079 --> 01:04:10.000 professionals who have great products, who are managing many the Agency so that they 993 01:04:10.000 --> 01:04:15.559 can promote them. So we' re doing a lot of cane on those 994 01:04:15.800 --> 01:04:18.960 two lines and part of being optimized to be able to scale the Agency has 995 01:04:19.000 --> 01:04:23.679 to do with new projects, which we' re going to get, with 996 01:04:24.000 --> 01:04:29.920 tools, into the world of software and so on to do things to measure, 997 01:04:30.440 --> 01:04:33.039 so that people have tools that you don' t see anywhere in the 998 01:04:33.039 --> 01:04:35.480 face, like promoting a affiliated product. There' s some artificial intelligence I 999 01:04:35.599 --> 01:04:42.480 use or day to day, always in the Agency' s excess ochets it 1000 01:04:42.480 --> 01:04:45.599 to make artificial intelligence and you' re already using some tools for it. 1001 01:04:45.719 --> 01:04:50.199 I understand that throwing out GPT, but some automations or something so you' 1002 01:04:50.199 --> 01:04:56.159 re doing. Yeah, we' re with CHATGIPT for a thousand things to 1003 01:04:56.159 --> 01:04:59.440 create content. We create a lot of content for affiliates. We use it 1004 01:04:59.480 --> 01:05:04.360 the way we believe it. With that we are now creating tailor- made 1005 01:05:04.440 --> 01:05:09.760 content for each of the affiliates, that is, you, as an affiliate 1006 01:05:09.800 --> 01:05:14.360 of one of our products, can have custom content for your audience and the 1007 01:05:14.440 --> 01:05:17.400 four hundred affiliates can have it. We' re working on that and we 1008 01:05:17.400 --> 01:05:24.159 ' re going to make it available for this launch. And then there are 1009 01:05:24.239 --> 01:05:28.920 many internal processes that also happen alone with artificial intelligence, defining strategies for affiliates, 1010 01:05:29.480 --> 01:05:32.079 for what they can implement, for them to see results. We can 1011 01:05:32.119 --> 01:05:36.079 automate all that, too. And then there' s always a human contact. 1012 01:05:36.280 --> 01:05:41.840 Membership is not without a relationship between people but there are many. I 1013 01:05:41.840 --> 01:05:45.159 mean, if a person on my team needs an hour of meeting with an 1014 01:05:45.199 --> 01:05:48.079 affiliate to define the perfect strategy for their audience. Now you don' t 1015 01:05:49.719 --> 01:05:54.800 need any more now and some tools to recommend artificial intelligence. I always like 1016 01:05:54.880 --> 01:05:57.800 going to the basics. I don' t go crazy with great tools. 1017 01:05:58.039 --> 01:06:02.760 I think they use with a correct use of CHAGPT you can do everything and 1018 01:06:02.840 --> 01:06:08.039 then tools like Make, for example, the old integromat or a Zappier that 1019 01:06:08.079 --> 01:06:15.679 I can automate in the connection between. Also as excel or wu sites irtabol 1020 01:06:15.760 --> 01:06:18.679 we use all that for CRM themes, so in the end I used the 1021 01:06:19.639 --> 01:06:28.480 automated GPT chat theme with systems like Make, which allows you to execute actions 1022 01:06:28.679 --> 01:06:32.880 alone. I have made in the entrepreneurial club triumphs that is a telegram group 1023 01:06:32.920 --> 01:06:39.519 every Monday and Thursday with make and with integrated chajept. A summary of all 1024 01:06:39.920 --> 01:06:42.920 the comments, with links, is generated with the mention to the people. 1025 01:06:43.760 --> 01:06:46.840 And it' s brutal, because that' s what I did before manually 1026 01:06:46.880 --> 01:06:48.760 and now automatically and much better than I do, they check. Everything puts 1027 01:06:48.800 --> 01:06:53.400 the summary with the points of each and it' s brutal the time that 1028 01:06:53.760 --> 01:06:57.320 is saved and the service and what helps people, because now they don' 1029 01:06:57.400 --> 01:07:00.760 t have to check every day, but with them coming in on Monday on 1030 01:07:00.840 --> 01:07:03.079 Thursday they check and if there' s something that interests them and this is 1031 01:07:03.119 --> 01:07:08.239 just an example, then artificial intelligence. I think it' s going to 1032 01:07:08.400 --> 01:07:13.480 change everything and whoever stailo takes advantage of is going to have results a lot 1033 01:07:13.480 --> 01:07:16.679 faster than any other business. Okay. And now, to finish, Javier, 1034 01:07:16.719 --> 01:07:21.199 where people can find more information about all this, where they can find 1035 01:07:21.199 --> 01:07:26.159 you, you, contact you, hire you whatever it is, because my 1036 01:07:26.199 --> 01:07:30.239 operations center, where I am most of some way localizable, is instagram en. 1037 01:07:30.320 --> 01:07:33.719 Javier, lices can find me, they can go on. I share 1038 01:07:33.760 --> 01:07:36.880 a lot of reasoning content, with maqueti of affliction, entrepreneurship and so on, 1039 01:07:38.280 --> 01:07:39.960 and they can write me for private. If you want, I' 1040 01:07:40.159 --> 01:07:43.239 ll see it for sure and also in the do in Labio. I have 1041 01:07:43.239 --> 01:07:45.360 there, because all the free classes, courses that can be done, services 1042 01:07:46.559 --> 01:07:49.280 that you can offer from the agency and so on. They' re gonna 1043 01:07:49.280 --> 01:07:51.079 find everything there, but, well, they' re writing for private. 1044 01:07:51.119 --> 01:07:55.639 Tell me what you thought. I want to know what you took? Even 1045 01:07:55.800 --> 01:07:59.760 putting up a stories or whatever, mentioning us and seeing if you' ve 1046 01:07:59.760 --> 01:08:03.480 taken all this away. Shared Gospel Javi. Thank you so much. I 1047 01:08:03.519 --> 01:08:06.079 was just commenting that just stopped the recording. I hope it' s recorded 1048 01:08:06.079 --> 01:08:10.599 and there' s no problem here with Skype. A strong hug and nothing 1049 01:08:10.599 --> 01:08:13.800 we' re in touch with and congratulations on everything you' re creating and 1050 01:08:13.800 --> 01:08:16.800 everything you' ve contributed in this amazing interview. A big hug. Thank 1051 01:08:16.880 --> 01:08:18.560 you very much. A hug.