We're seeing more people struggling to sell their offers because they're still relying on these
tactics that worked a few years ago, when really what they need to be
doing instead of these tactics is focusing on the things that do actually sell your
offers. So what are those things that do actually sell your offers? Welcome
to Imperfect Action. I'm Steph Taylor. For years, I read all the
books, downloaded all the freebies, and did all the courses, but it
wasn't until I started taking imperfect action that my business had its first million dollar
year. Imperfect Action is about doing things before you're ready, prioritizing consistent action
over perfect action, and moving forward even when you're not sure you're doing it
right. On this show, you can expect mindset advice, actionable marketing tips
and strategies to build a business that brings you more profit, more freedom,
and even more joy. Are you on the list to get my daily businesses?
Every day I'll send you a bite sized prompt design to help you grow
your business in a more intentional way. Sign up at Steph Taylor dot Co,
forward slash DBB, or at the link in the show notes. Hey,
welcome back to in Perfect Action. This is episode eight hundred and fourteen.
Today, I'm talking about launching in the current economy because there's a lot
of doom and gloom, and I don't want to say negativity because I think
some of it might be justified because the economy isn't great at the moment,
but a lot of like almost like, oh, there's nothing we can do,
and there's no point launching, there's no point trying to sell, there's
no point trying to do any of the things because the economy. Nobody's spending
money in this economy. So today I'm gonna answer the question do launches still
work in this economy? And I'm going to share a couple of things that
you need to know if you are thinking about launching or relaunching an offer of
yours. So here's a launches do still work in this economy, but you
need to adjust your expectations. Now what do I mean by that? So
if you're launching at the moment or in the next couple of months, you
probably need to you need to know that you're not gonna have it's unlikely that
you're gonna have your biggest ever launch compared with you know, maybe if you'd
launched three years ago that kind of thing. But that's okay because launching is
simply a sales process that you repeat over and over again. That is really
all it is is the limited time campaign where you are selling your offer.
It's like a limited time push selling your offer. That is what a launch
is at its core. And the first launch might feel really hard, and
it might feel like a lot of work because you're creating a sales page,
you're creating emails, you're creating content, you're creating messaging, you're creating all
of these things from scratch. So there is a lot of work going into
that first launch, and of course you want a big result to justify the
work that goes into that first launch. But the first launch is always going
to be the most work, and then it gets a lot easier in your
subsequent launches because all you are doing is rinsing, repeating, and then making
tweaks to the things that didn't work. And regardless of whether you are launching
or not, you still need to sell in this economy. Otherwise you're not
going to make any sales of your offers if you are not showing up and
selling, and you can choose to sell in different ways. Yes, you
launching is one sales process. You could choose to do sales calls. You
could choose to just sell to your email list. You could choose to have
something open all the time and uh yeah, get those bookings for calls,
and or maybe you're talking to people in the DMS, whatever, whatever you're
doing, that's still selling. That's still sales processes, and a launch is
just a limited time push. And if you don't, if you're not running
any kinds of sales processes, then your business is going to struggle to make
sales, regardless of the economy. But the thing is that some of the
things that may have worked in the past when it selling your offers, they're
not as effective. Right, some of the things that worked in launches a
few years ago, they're not working anymore. And that might lead some people
to say things like, oh, launching no longer works. Things like lots
of hype, building loads of hype and excitement around your launch, or fomo
fear of missing out. You know, it's people sending money because they're afraid
that they're going to miss out on your offer because they've seen all of the
hundreds of other people that have signed up and they're like, oh, I
need to be part of that. They're afraid that they're going to miss out
on that shiny objects. So you know, you have the like really shiny
bonus that people are like, Oh, that's really cool, I want that.
That might not sell like it used to in a launch, and in
reality, these things would never effective sales tactics to start with. But we've
just come off the back of a couple of years where people have had extra
cash to burn, so it was a lot easier to sell to them men.
And now we're seeing more people struggling to sell their offers because they're still
relying on these tactics that worked a few years ago when real what they need
to be doing instead of these tactics is focusing on the things that do actually
sell your offers. So what are those things that do actually sell your offers?
First of all, bridging the magician's gap so that your audience is ready
to buy your offer when you open doors in your launch. What the heck
is the magician's gap? So the magician's gap is it's this concept that I've
developed over the last couple of years, and it's essentially the gap between where
somebody in your way, your ideal client is today and where they need to
be to be ready to buy your offer. And I teach this in a
bit more detail in THEU in Module one of Launch Magic, but I also
teach Module one of Launch Magic for free to everyone who is on the waitlist
each time I run lodnche Magic. So I'm teaching Module one for free on
the eleventh of June. But you do need to be on the waitlist to
get an invite, and you do need to show up live because I don't
hit record. So if you want to get on the waitlist, send me
a DM on Instagram. I'm there at Stephtaylor dot co. Send me the
word magic, or head on over to Steph Taylor do co slash Magic and
you can get on the wait list there as well. If you have already
launched before, you will still get a lot out of this workshop. So
you know, don't sit there thinking like, oh, I've already launched.
This is going to be completely beginner because trust me, so many people who
have already launched before, even people who've had successful launches, have come through
Launch Magic and been like oh wow. Even module one was completely different to
everything I've ever learned about launching before. So come along to the Module one
workshop for free eleventh of June. I'm getting up at like five am to
teach it at six am so that we can cover, you know, all
of the time zones or as many of the time zones as possible. The
second thing that does actually sell is using your messaging to strategically connect the dots
between what your ideal client is struggling with right now or what they really want,
and your offer. So, how is the thing that you are selling
going to help them to have what they really want and what they prioritize right
now. So they might want something, but it's not enough of a priority
to them right now to spend money on. That's not what we're trying to
sell them on. We want to figure out what is this going to actually
give them that is a priority to them right now, and how can we
connect the dots between this offer that I'm selling and the thing that they really
want that's a priority for them right now now. When you are the expert,
it can be so easy to assume that others know what you know,
and you know. For example, maybe you're like Oh yeah. Maybe you're
a Facebook ads expert and you're like, yeah, of course, running Facebook
ads is going to make the more money in their business, when meanwhile,
your audience is out there thinking, oh, Facebook ads, that sounds really
expensive. I don't have the budget for another expense right now. So that
means you need to step them through how Facebook ads are going to make them
more money and not just add an advertising expense to their business before you can
then sell them on your course teaching them how to do Facebook ads right.
See how there's a bit of a gap there. You haven't fully connected the
dots if you're like, here's my course on how to run Facebook ads and
they're like, oh, I don't have a budget to run ads right now,
because you haven't shown them how running ads is actually going to help them
to increase their budget because they're going to make more money out of it.
And in the past, maybe you could have just sold that with a little
bit of messaging that was like, yeah, Facebook ads will make you money,
But these days people are a bit more skeptical and they're a bit more
discerning with where they're going to spend their money, so you have to actually
prove it to them rather than just promise it. You can't just tell them.
You have to show them how it's going to do that. And that's
where your launch strategy comes in. That's where you're messaging, where your content,
where all of that comes into play. I have been teaching this for
years in launch Magic, like I literally started teaching it in twenty twenty,
and I know that it works. I know that this strategy works. Yes,
it works really well in a great economy, but it also works to
sell regardless of what the economy is like. So if you're struggling to sell
in the current economy, or you've been wanting to launch this new offer but
you're worried that now isn't the time, the strategy that I teach doesn't just
rely on tactics that only worked when people had cash to burn. Doors will
open up again in mid June, but I would recommend for now jump on
the weightlist so you can join me for module one when I teach it live
to the weight list for free. So again that link is Steph Taylor dot
co slash Magic, and you can jump on the waitlist there now. Final
thought, this is a bit of a shorter episode and I just want to
leave you with one final thought. Remember, the launching is about the process.
It's not about the end goal. Yes, it's nice to have a
great launch and make money in your business and help lots of clients and have
like just have a great community that comes in your first launch. Great,
but it's not about that. It's about the process of the launch. And
if you can pay attention to the process, the things that you are doing
in the process of trying to achieve that goal, then you can improve that
process and eventually the goal will happen. So instead of just looking at the
revenue or the number of people who signed up, thinking about what are the
actions that will lead me to this goal, what is the process and how
can I improve this process? And that's why launching needs to be a repeatable
thing, because if you're just doing it once, then there's no improvements to
be made. You can't actually improve it if you're not doing it again,
and you can't actually get it perfect the first time unless you know what didn't
work, And the only way you can find out what didn't work is by
doing it the first time. So focusing on that process rather than the goal
is going to be what allows you to improve it each time. All right,
that is it for today's episode. I hope this has been helpful for
you. If you've been feeling a little bit down about the current economy,
and if you've learned anything from this show at all, please take thirty seconds
to leave a quick rating and a review in Apple Podcasts. I do read
every single one of them, and I really appreciate it when you take the
time to leave one, because it takes a lot of time to create these
episodes. So that's it for me today. Thank you so much for listening.
Catch you next time.