1 00:00:00,040 --> 00:00:03,720 We're seeing more people struggling to sell their offers because they're still relying on these 2 00:00:03,720 --> 00:00:08,519 tactics that worked a few years ago, when really what they need to be 3 00:00:08,519 --> 00:00:13,839 doing instead of these tactics is focusing on the things that do actually sell your 4 00:00:13,839 --> 00:00:18,120 offers. So what are those things that do actually sell your offers? Welcome 5 00:00:18,160 --> 00:00:21,879 to Imperfect Action. I'm Steph Taylor. For years, I read all the 6 00:00:21,920 --> 00:00:26,199 books, downloaded all the freebies, and did all the courses, but it 7 00:00:26,239 --> 00:00:30,800 wasn't until I started taking imperfect action that my business had its first million dollar 8 00:00:30,920 --> 00:00:37,759 year. Imperfect Action is about doing things before you're ready, prioritizing consistent action 9 00:00:38,039 --> 00:00:42,439 over perfect action, and moving forward even when you're not sure you're doing it 10 00:00:42,520 --> 00:00:47,320 right. On this show, you can expect mindset advice, actionable marketing tips 11 00:00:47,600 --> 00:00:51,640 and strategies to build a business that brings you more profit, more freedom, 12 00:00:51,799 --> 00:00:57,200 and even more joy. Are you on the list to get my daily businesses? 13 00:00:57,600 --> 00:01:00,920 Every day I'll send you a bite sized prompt design to help you grow 14 00:01:00,960 --> 00:01:04,000 your business in a more intentional way. Sign up at Steph Taylor dot Co, 15 00:01:04,280 --> 00:01:11,000 forward slash DBB, or at the link in the show notes. Hey, 16 00:01:11,200 --> 00:01:15,519 welcome back to in Perfect Action. This is episode eight hundred and fourteen. 17 00:01:15,239 --> 00:01:21,599 Today, I'm talking about launching in the current economy because there's a lot 18 00:01:21,599 --> 00:01:26,319 of doom and gloom, and I don't want to say negativity because I think 19 00:01:26,319 --> 00:01:30,599 some of it might be justified because the economy isn't great at the moment, 20 00:01:30,280 --> 00:01:36,040 but a lot of like almost like, oh, there's nothing we can do, 21 00:01:36,519 --> 00:01:40,040 and there's no point launching, there's no point trying to sell, there's 22 00:01:40,040 --> 00:01:44,319 no point trying to do any of the things because the economy. Nobody's spending 23 00:01:44,319 --> 00:01:49,560 money in this economy. So today I'm gonna answer the question do launches still 24 00:01:49,599 --> 00:01:52,000 work in this economy? And I'm going to share a couple of things that 25 00:01:52,040 --> 00:01:57,439 you need to know if you are thinking about launching or relaunching an offer of 26 00:01:57,599 --> 00:02:02,120 yours. So here's a launches do still work in this economy, but you 27 00:02:02,200 --> 00:02:07,799 need to adjust your expectations. Now what do I mean by that? So 28 00:02:07,000 --> 00:02:12,400 if you're launching at the moment or in the next couple of months, you 29 00:02:12,439 --> 00:02:17,159 probably need to you need to know that you're not gonna have it's unlikely that 30 00:02:17,199 --> 00:02:23,280 you're gonna have your biggest ever launch compared with you know, maybe if you'd 31 00:02:23,360 --> 00:02:28,000 launched three years ago that kind of thing. But that's okay because launching is 32 00:02:28,080 --> 00:02:31,520 simply a sales process that you repeat over and over again. That is really 33 00:02:31,599 --> 00:02:37,000 all it is is the limited time campaign where you are selling your offer. 34 00:02:37,039 --> 00:02:39,120 It's like a limited time push selling your offer. That is what a launch 35 00:02:39,240 --> 00:02:43,879 is at its core. And the first launch might feel really hard, and 36 00:02:43,919 --> 00:02:47,199 it might feel like a lot of work because you're creating a sales page, 37 00:02:47,199 --> 00:02:52,280 you're creating emails, you're creating content, you're creating messaging, you're creating all 38 00:02:52,319 --> 00:02:53,879 of these things from scratch. So there is a lot of work going into 39 00:02:53,919 --> 00:02:58,680 that first launch, and of course you want a big result to justify the 40 00:02:58,719 --> 00:03:01,560 work that goes into that first launch. But the first launch is always going 41 00:03:01,599 --> 00:03:05,439 to be the most work, and then it gets a lot easier in your 42 00:03:05,439 --> 00:03:08,360 subsequent launches because all you are doing is rinsing, repeating, and then making 43 00:03:08,400 --> 00:03:15,280 tweaks to the things that didn't work. And regardless of whether you are launching 44 00:03:15,360 --> 00:03:19,199 or not, you still need to sell in this economy. Otherwise you're not 45 00:03:19,240 --> 00:03:22,319 going to make any sales of your offers if you are not showing up and 46 00:03:22,400 --> 00:03:27,599 selling, and you can choose to sell in different ways. Yes, you 47 00:03:27,800 --> 00:03:30,639 launching is one sales process. You could choose to do sales calls. You 48 00:03:30,639 --> 00:03:35,159 could choose to just sell to your email list. You could choose to have 49 00:03:35,240 --> 00:03:38,759 something open all the time and uh yeah, get those bookings for calls, 50 00:03:38,919 --> 00:03:43,159 and or maybe you're talking to people in the DMS, whatever, whatever you're 51 00:03:43,199 --> 00:03:46,159 doing, that's still selling. That's still sales processes, and a launch is 52 00:03:46,199 --> 00:03:49,960 just a limited time push. And if you don't, if you're not running 53 00:03:50,000 --> 00:03:52,879 any kinds of sales processes, then your business is going to struggle to make 54 00:03:52,919 --> 00:03:57,240 sales, regardless of the economy. But the thing is that some of the 55 00:03:57,240 --> 00:04:00,840 things that may have worked in the past when it selling your offers, they're 56 00:04:00,840 --> 00:04:04,400 not as effective. Right, some of the things that worked in launches a 57 00:04:04,400 --> 00:04:09,840 few years ago, they're not working anymore. And that might lead some people 58 00:04:09,840 --> 00:04:14,560 to say things like, oh, launching no longer works. Things like lots 59 00:04:14,560 --> 00:04:17,800 of hype, building loads of hype and excitement around your launch, or fomo 60 00:04:17,920 --> 00:04:20,480 fear of missing out. You know, it's people sending money because they're afraid 61 00:04:20,480 --> 00:04:24,600 that they're going to miss out on your offer because they've seen all of the 62 00:04:24,720 --> 00:04:27,319 hundreds of other people that have signed up and they're like, oh, I 63 00:04:27,399 --> 00:04:29,519 need to be part of that. They're afraid that they're going to miss out 64 00:04:29,519 --> 00:04:33,079 on that shiny objects. So you know, you have the like really shiny 65 00:04:33,120 --> 00:04:36,759 bonus that people are like, Oh, that's really cool, I want that. 66 00:04:36,759 --> 00:04:41,480 That might not sell like it used to in a launch, and in 67 00:04:41,519 --> 00:04:45,800 reality, these things would never effective sales tactics to start with. But we've 68 00:04:45,839 --> 00:04:47,720 just come off the back of a couple of years where people have had extra 69 00:04:47,800 --> 00:04:50,839 cash to burn, so it was a lot easier to sell to them men. 70 00:04:51,079 --> 00:04:55,399 And now we're seeing more people struggling to sell their offers because they're still 71 00:04:55,439 --> 00:05:00,759 relying on these tactics that worked a few years ago when real what they need 72 00:05:00,800 --> 00:05:04,839 to be doing instead of these tactics is focusing on the things that do actually 73 00:05:04,879 --> 00:05:09,120 sell your offers. So what are those things that do actually sell your offers? 74 00:05:09,800 --> 00:05:13,480 First of all, bridging the magician's gap so that your audience is ready 75 00:05:13,480 --> 00:05:17,000 to buy your offer when you open doors in your launch. What the heck 76 00:05:17,040 --> 00:05:20,519 is the magician's gap? So the magician's gap is it's this concept that I've 77 00:05:20,560 --> 00:05:25,519 developed over the last couple of years, and it's essentially the gap between where 78 00:05:25,560 --> 00:05:28,959 somebody in your way, your ideal client is today and where they need to 79 00:05:28,959 --> 00:05:31,720 be to be ready to buy your offer. And I teach this in a 80 00:05:31,759 --> 00:05:35,920 bit more detail in THEU in Module one of Launch Magic, but I also 81 00:05:35,959 --> 00:05:40,639 teach Module one of Launch Magic for free to everyone who is on the waitlist 82 00:05:41,600 --> 00:05:45,680 each time I run lodnche Magic. So I'm teaching Module one for free on 83 00:05:45,839 --> 00:05:48,160 the eleventh of June. But you do need to be on the waitlist to 84 00:05:48,160 --> 00:05:50,519 get an invite, and you do need to show up live because I don't 85 00:05:50,600 --> 00:05:54,480 hit record. So if you want to get on the waitlist, send me 86 00:05:54,519 --> 00:05:57,720 a DM on Instagram. I'm there at Stephtaylor dot co. Send me the 87 00:05:57,720 --> 00:06:00,279 word magic, or head on over to Steph Taylor do co slash Magic and 88 00:06:00,319 --> 00:06:04,439 you can get on the wait list there as well. If you have already 89 00:06:04,560 --> 00:06:09,040 launched before, you will still get a lot out of this workshop. So 90 00:06:09,360 --> 00:06:12,399 you know, don't sit there thinking like, oh, I've already launched. 91 00:06:12,439 --> 00:06:15,759 This is going to be completely beginner because trust me, so many people who 92 00:06:15,800 --> 00:06:18,560 have already launched before, even people who've had successful launches, have come through 93 00:06:18,639 --> 00:06:24,839 Launch Magic and been like oh wow. Even module one was completely different to 94 00:06:24,879 --> 00:06:29,439 everything I've ever learned about launching before. So come along to the Module one 95 00:06:29,439 --> 00:06:32,079 workshop for free eleventh of June. I'm getting up at like five am to 96 00:06:32,120 --> 00:06:35,720 teach it at six am so that we can cover, you know, all 97 00:06:35,800 --> 00:06:40,199 of the time zones or as many of the time zones as possible. The 98 00:06:40,240 --> 00:06:45,720 second thing that does actually sell is using your messaging to strategically connect the dots 99 00:06:45,720 --> 00:06:49,439 between what your ideal client is struggling with right now or what they really want, 100 00:06:49,839 --> 00:06:53,680 and your offer. So, how is the thing that you are selling 101 00:06:53,759 --> 00:06:58,480 going to help them to have what they really want and what they prioritize right 102 00:06:58,759 --> 00:07:01,839 now. So they might want something, but it's not enough of a priority 103 00:07:01,879 --> 00:07:05,360 to them right now to spend money on. That's not what we're trying to 104 00:07:05,399 --> 00:07:09,560 sell them on. We want to figure out what is this going to actually 105 00:07:09,560 --> 00:07:13,800 give them that is a priority to them right now, and how can we 106 00:07:13,839 --> 00:07:18,199 connect the dots between this offer that I'm selling and the thing that they really 107 00:07:18,240 --> 00:07:21,839 want that's a priority for them right now now. When you are the expert, 108 00:07:21,879 --> 00:07:25,720 it can be so easy to assume that others know what you know, 109 00:07:26,800 --> 00:07:29,519 and you know. For example, maybe you're like Oh yeah. Maybe you're 110 00:07:29,519 --> 00:07:31,079 a Facebook ads expert and you're like, yeah, of course, running Facebook 111 00:07:31,120 --> 00:07:34,040 ads is going to make the more money in their business, when meanwhile, 112 00:07:34,079 --> 00:07:38,560 your audience is out there thinking, oh, Facebook ads, that sounds really 113 00:07:38,600 --> 00:07:42,480 expensive. I don't have the budget for another expense right now. So that 114 00:07:42,519 --> 00:07:45,639 means you need to step them through how Facebook ads are going to make them 115 00:07:45,680 --> 00:07:50,480 more money and not just add an advertising expense to their business before you can 116 00:07:50,519 --> 00:07:55,480 then sell them on your course teaching them how to do Facebook ads right. 117 00:07:55,600 --> 00:07:58,199 See how there's a bit of a gap there. You haven't fully connected the 118 00:07:58,199 --> 00:08:01,279 dots if you're like, here's my course on how to run Facebook ads and 119 00:08:01,279 --> 00:08:03,319 they're like, oh, I don't have a budget to run ads right now, 120 00:08:03,920 --> 00:08:07,399 because you haven't shown them how running ads is actually going to help them 121 00:08:07,439 --> 00:08:09,920 to increase their budget because they're going to make more money out of it. 122 00:08:09,680 --> 00:08:13,839 And in the past, maybe you could have just sold that with a little 123 00:08:13,839 --> 00:08:16,680 bit of messaging that was like, yeah, Facebook ads will make you money, 124 00:08:16,079 --> 00:08:18,519 But these days people are a bit more skeptical and they're a bit more 125 00:08:18,519 --> 00:08:22,199 discerning with where they're going to spend their money, so you have to actually 126 00:08:22,240 --> 00:08:26,160 prove it to them rather than just promise it. You can't just tell them. 127 00:08:26,160 --> 00:08:28,079 You have to show them how it's going to do that. And that's 128 00:08:28,120 --> 00:08:31,240 where your launch strategy comes in. That's where you're messaging, where your content, 129 00:08:31,600 --> 00:08:35,080 where all of that comes into play. I have been teaching this for 130 00:08:35,200 --> 00:08:39,120 years in launch Magic, like I literally started teaching it in twenty twenty, 131 00:08:39,039 --> 00:08:43,600 and I know that it works. I know that this strategy works. Yes, 132 00:08:43,639 --> 00:08:46,559 it works really well in a great economy, but it also works to 133 00:08:46,679 --> 00:08:50,759 sell regardless of what the economy is like. So if you're struggling to sell 134 00:08:50,799 --> 00:08:56,039 in the current economy, or you've been wanting to launch this new offer but 135 00:08:56,120 --> 00:08:58,519 you're worried that now isn't the time, the strategy that I teach doesn't just 136 00:08:58,559 --> 00:09:03,879 rely on tactics that only worked when people had cash to burn. Doors will 137 00:09:03,879 --> 00:09:07,720 open up again in mid June, but I would recommend for now jump on 138 00:09:07,759 --> 00:09:09,840 the weightlist so you can join me for module one when I teach it live 139 00:09:09,879 --> 00:09:13,120 to the weight list for free. So again that link is Steph Taylor dot 140 00:09:13,120 --> 00:09:16,960 co slash Magic, and you can jump on the waitlist there now. Final 141 00:09:18,000 --> 00:09:20,480 thought, this is a bit of a shorter episode and I just want to 142 00:09:20,519 --> 00:09:24,759 leave you with one final thought. Remember, the launching is about the process. 143 00:09:24,799 --> 00:09:28,679 It's not about the end goal. Yes, it's nice to have a 144 00:09:28,679 --> 00:09:31,440 great launch and make money in your business and help lots of clients and have 145 00:09:31,799 --> 00:09:35,960 like just have a great community that comes in your first launch. Great, 146 00:09:37,240 --> 00:09:41,039 but it's not about that. It's about the process of the launch. And 147 00:09:41,080 --> 00:09:45,399 if you can pay attention to the process, the things that you are doing 148 00:09:45,799 --> 00:09:48,399 in the process of trying to achieve that goal, then you can improve that 149 00:09:48,480 --> 00:09:52,840 process and eventually the goal will happen. So instead of just looking at the 150 00:09:52,960 --> 00:09:58,240 revenue or the number of people who signed up, thinking about what are the 151 00:09:58,279 --> 00:10:01,320 actions that will lead me to this goal, what is the process and how 152 00:10:01,360 --> 00:10:05,159 can I improve this process? And that's why launching needs to be a repeatable 153 00:10:05,200 --> 00:10:09,440 thing, because if you're just doing it once, then there's no improvements to 154 00:10:09,440 --> 00:10:11,120 be made. You can't actually improve it if you're not doing it again, 155 00:10:11,720 --> 00:10:16,200 and you can't actually get it perfect the first time unless you know what didn't 156 00:10:16,200 --> 00:10:18,559 work, And the only way you can find out what didn't work is by 157 00:10:18,559 --> 00:10:22,320 doing it the first time. So focusing on that process rather than the goal 158 00:10:22,440 --> 00:10:26,279 is going to be what allows you to improve it each time. All right, 159 00:10:26,759 --> 00:10:31,440 that is it for today's episode. I hope this has been helpful for 160 00:10:31,519 --> 00:10:33,399 you. If you've been feeling a little bit down about the current economy, 161 00:10:35,240 --> 00:10:39,320 and if you've learned anything from this show at all, please take thirty seconds 162 00:10:39,399 --> 00:10:43,000 to leave a quick rating and a review in Apple Podcasts. I do read 163 00:10:43,039 --> 00:10:46,159 every single one of them, and I really appreciate it when you take the 164 00:10:46,200 --> 00:10:48,240 time to leave one, because it takes a lot of time to create these 165 00:10:48,279 --> 00:10:52,639 episodes. So that's it for me today. Thank you so much for listening. 166 00:10:52,759 --> 00:10:52,559 Catch you next time.