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Well, look with us today.
Do Luis, good morning, good morning,

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how you are. We' re
pretty good. Yeah, I figured

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it out. Looks like the zero
water last night got something wet for you,

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I think something provoked you. No, no, no, and it

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rained a lot last night, Don
Luis, good sack, no, no,

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all quiet, before, no,
during all that downpour I was giving

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a talk at a company in herrera. It didn' t feel absolutely right

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when you guys came out. When
I go out well, I cross the

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first puddle I go into the luperon
and see that a stopper that happens and

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I keep moving when I am in
the lie, I am in a river

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in the lupin I stop side by
side and see that there is no one

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else, there are two or three
ahead. Within that is a small chariot

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and I blessed be God be my
salvation. If this one comes out of

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here alive, this way, I' ll put four to four around here

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too, I' ll put everything
he says about splintering. I turn all

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that on my vehicle and go out
there blessed praying in the middle of a

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river the light peron. That'
s lonely. I mean, there was

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a big truck in front of me
and that cart. So, when I

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' m out of all that,
like, ten minutes, let it go

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that I was alone, I mean, just keep dangling with my wife.

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There he throws himself, he knows
swimming, because there only one goes out

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and says well, I' m
already in the middle. But that'

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s the big problem I want to
have. But I' ve been surprised

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that in large showers it hasn'
t been filled with water, but sometimes

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it happens like last night and that
two drops fall year was a strong downpour

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and it floods enormously. I remember
in the two thousand and twelve that boys

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came out in Kayak. Yeah,
about Jack in the operon is complicated.

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One might ask City Hall. It' s true, but there' s

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nothing that alerts you or you'
re going normal and there, for example,

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it' s November 4th. What
happens on November 4th. You think

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it' s a rain, yes, and a poet to the city.

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But, well, here we are. Let' s continue with the subject

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of organizational communication. Today the focus
I want to give you is to use

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communication as a working tool, to
think that communication is not talking, not

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correcting, not drawing attention or saying
what you think or what you think at

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the moment. Communication as a working
tool, means that the results that I

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have in my company, that what
happens here has a lot to do with

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what is reported, with what is
communicated, with what is told to employees.

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So, when it' s used
as a work tool, it means

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that the owner should say month after
month where we' re going, what

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' s the course we' re
going to have in this month, what

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' s the strategy, what'
s that we' re going to do.

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The world today is very convulsed,
very fast, very unstable in terms

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of demand, in terms of services, there is too much lack. I

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' m surprised the other day I' m on my way home and I

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want to buy an avocado because I
didn' t buy it at the supermarket

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and they ask me for 150 pesos. It can be 150 pesos I make

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here a do here I' m
going to do it. One kill my

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house, how long it lasts.
An avocado paw vacate eron sones can be

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three six months and are of the
wits. Then there' s instability.

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So an entrepreneur, a general manager, a leader, has to use communication.

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The human being always needs to know
what is expected, where we are

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going, what they want from me
today, but there is the feeling that

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the person has already been told what
to do and how to forget that.

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Not normally. We need to explain
the direction, we need to talk about

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the goals that everyone here is watching
out for. I love the kind of

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ball game that when they' re
going to make a move, they call

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the group that' s going to
participate in the play and everyone knows what

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' s going to happen to work
in a company. Everyone, everyone must

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know what to do. But it' s not because they told him once.

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It must be repeated, it must
always be said how I return,

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and I repeat when in baseball and
football and in all that, when there

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is a particular play that we want
to make, because everyone is communicated in

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terms of service, to the customer. I think that' s the biggest

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deficiency in this country. Definitely,
people feel like they' re going to

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do the job they understand, they
have to do. And that doesn'

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t touch me and that' s
not the same. I don' t

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get paid. That' s what
I' m here for. For that

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the famous expression of where such a
thing is left in a large shop and

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the phenomenon of colon. They tell
you around, they raise your arm and

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no one' s going to move
you. And always commented here the owner,

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the General Manager, swears to God
that all his employees offer good service.

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But he himself if you ask him
when was the last time you talked

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about it, when was the last
time he brought that team together to talk

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to him about that communication. Therefore, communication has to be used. We

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' ve always said there are three
key moments in every company, the monthly

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meeting where you say what happened.
In the month yesterday we were at a

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meeting of that kind where the owner
each gives accountability and there the owner realizes

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what is going on. I mean, you have to explain why he accomplished

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what he accomplished, why he didn' t. And that' s where

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you take advantage of it and the
owner talks and explains. We have always

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said in the last century all entrepreneurs
formed their base companies of sermons. Our

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generation. Then I' ll set
you up. Some have their parents,

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indeed they are above fifty we were
raised with sermons. And the manager,

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all managers who are more than forty- fifty, loves to lecture, teach,

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monest, correct. That' s
not bad, but you have to

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tell him it doesn' t work
anymore. What worked, that is to

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say we want to happen how we
are going to do it, that is,

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communicate what you have to communicate in
communication in the company. Yesterday I

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told a client that I was going
to have a meeting to make a new

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manager known, introduce her to the
team, and I said look introduce your

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manager. It' s called reporting
a communication to report, and no later

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than three to five minutes. And
that' s why you think you think

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you do. No. When you
are giving information, you will report something,

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a decision that is exclusive, yours, a decision that corresponds to your

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position. You go and report it, it' s different. When you

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are going to communicate a strategy,
something you want to achieve and want to

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hear the opinion of your employees,
then sometimes companies complicate communication because it gives

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an information that the employee simply has
to listen to and they put you to

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what you think you want. It
seems that they become chaos then use communication

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to achieve it. That you want
to achieve what you want, so that

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the employee can be well your job. But, above all, I end

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that part in a company. Who
is the one who has to talk about

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values. Some of you who during
your time as an employee participated in a

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meeting where you talked about values and
all that, that is, in detail

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to see if you know or are
employed just in case very well, if

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we have lost ourselves in the way. It' s not whole of something,

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no, but well they told me
they were microphone entrepreneurs, microphone entrepreneurs.

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But those meetings where you talk,
communicate. Look here and for us

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ethics is important, seriousness, compliance
is important. For us it is important,

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that is, after admitting that it
is communication- based and communication-

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based that for me the Head of
the Owner' s communication with employees,

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such as the father and the children, for example, my children, the

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children of one. They must know
everything you think, about drugs, about

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the crime of politics, and they
must have heard you talk about it.

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I was raised with those sermons.
It' s not you too, it

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' s coming this way. Leave
the door locked. You found it closed.

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Leave it locked. Don' t
sit down. There' s his

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dad' s seat. You think
that' s not a lie. Then

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someone in the company has to preach
the values. You have to talk about

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it, you have to say what
you appreciate, what you value. Obviously,

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don' t make the mistake of
talking about seriousness and spend half an

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hour talking about seriousness or spending so
much time or being brief, but price

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and concise where the biggest complication is. I now turn to another subject.

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Now let' s talk about the
one who talks about language, even if

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you don' t believe it.
There are two languages in a general sense,

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the language of the brain and the
language of the heart. The language

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of which you believe companies are used
regularly, the brain, the heart,

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the expressions of the heart. We' re on it next week. I

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talked to him. If we'
re already going to make a decision the

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time he comes. Sales are low. We have a serious problem here.

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People are late here. Sales are
low. There' s no effort being

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made here. Drivers neglect in vehicles
and mistreat the vehicle that language of heart,

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or it is of brain, that
heart is a language of heart.

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So, the language of the heart
has the magic that everyone always looks good.

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We spoke tomorrow the bad size,
but next week, if I told

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you that we will review your salary
next week, in my time I said

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it in the week of the three
Thursdays, you came to say that not

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in the week of the three Thursdays, then that language of the heart,

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that language that offends, that language
that annoys and that language that does not

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reach anywhere and accomplish absolutely nothing,
then the language that has to be used,

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that language of the brain. The
language of the brain speaks of dates

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of hours, of day, of
quantity and percent and fulfills them and obviously

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they meet the odds of meeting in. When you talk is when you talk

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to the brain, because the brain
tomorrow at ten I call you not talk

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tomorrow strategies. We' re on
it, but what does it mean we

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' re on it. Look,
what I' m saying is that this

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situation here working here is complicated,
but what' s complicated is that it

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' s all working here, it' s all complicated here. It'

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s all hard here. They don' t listen to one here. So,

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obviously, be a language of his
heart, so the language of the

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heart will never get anywhere. And, in fact, the language of the

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heart when two people argue, fight
and have a difference, and because they

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use a language of the heart then
you have to learn to use the language

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of the brain. The language of
the brain demands questions. Tomorrow we'

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ll talk about what time, what
we' ll talk about the plan.

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We said we were going to check
that out next week exactly what day,

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what time who participate. So it' s important to master that. Look

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whenever there are conflicts, there are
differences, there is discomfort in the middle,

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there is a use of a language
of the heart, as long as

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we manage that paradox more interesting times
I have to work entire departments involved in

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conflict. When we start moving everything
for the brain, it turns out that

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not everything is agreed, that everyone
says what they say is not incompatible,

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but what they are telling you.
It' s not incompatible with what you

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say then. They know the expressions. It' s not what you say,

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it' s how you say it. It' s not what you

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' re asking me for, it' s how you ask for it then.

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Obviously, that the language of the
heart is an emotional language in its

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subjective language and is a language that
will not always go beyond an excuse.

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It' s reasonable that you can
understand, but you have to move to

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a language of the brain, which
is an objective language, it' s

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a rational language. Don' t
tell me that' s hard. Explain

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to me the best then. In
conclusion, today' s leaders have to

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develop. They have to develop much
their communication ability, not only to speak

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nice, not only to convince,
not only to know how to communicate an

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idea, but to learn to listen
and say what they have to say.

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Sometimes you go to meetings that are
going to correct, there' s a

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problem and you look at it and
you know, as the Americans say,

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what' s the point. I
love that American expression or it' ll

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be someone else turns around and you
say, but what' s the point?

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What' s the point? My
oldest son is and the oldest always,

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00:15:01,399 --> 00:15:03,600
but he told me where we'
re going, where you want to

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go, what the point is.
Don' t give me that much turn,

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which is exactly landy, so let
me borrow the vehicle. Not you

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anymore, we' re done Look
how fast, you saw how fast then

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00:15:18,320 --> 00:15:22,480
it' s always that part.
That' s terrible, terrible. At

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00:15:22,480 --> 00:15:31,399
meetings, hear meetings wrapped in the
language of the heart, they last twice

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as long as they really should last. I remember in one that those meetings

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were famous, because they were monthly
and I was from the capital, whole

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of all the vendors, and that
meeting you didn' t believe, I

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00:15:48,519 --> 00:15:52,679
had breakfast and had my mother'
s food so long. After we intervened,

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I left it to her at breakfast
level And it' s true,

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not to exaggerate, but look at
80 percent of the meetings that I notice

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00:16:04,200 --> 00:16:07,799
I have to go and watch,
because it' s part of my job

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00:16:07,879 --> 00:16:11,919
that you guys have here. You
guys, I' m taking notes,

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00:16:11,320 --> 00:16:15,159
I' m taking notes. I' m not telling you, look how

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long it took a memory a guy
was the time the whole meeting had to

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00:16:18,639 --> 00:16:23,080
last. It' s all the
worst. Sometimes at those meetings, the

199
00:16:23,120 --> 00:16:26,639
leader doesn' t stop him.
I mean, in a meeting, there

200
00:16:26,639 --> 00:16:30,799
' s got to be someone to
tell you I understand. So there'

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00:16:30,840 --> 00:16:36,639
s people like you take advantage of
it, like we have a campaign and

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00:16:36,720 --> 00:16:41,360
it starts and turns and turns and
turns and then, especially dona margarita who

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00:16:41,440 --> 00:16:42,320
doesn' t understand anything about what
she' s saying. And she'

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00:16:42,320 --> 00:16:48,000
s got to throw all that crap
out of a guy she doesn' t

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00:16:48,039 --> 00:16:51,639
understand anymore because she' s already
accounting. So that kind of marketing or

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storage. And then all those situations
have to do with communication. Understand language

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00:17:00,039 --> 00:17:07,119
in heart enterprises. It' s
a waste. It' s an extraordinary

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00:17:07,119 --> 00:17:11,920
waste. And the worst thing that
the more annoying the owner is, the

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more upset is someone you think will
happen, that there will be more,

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will speak more, but 80 percent
is a language that will cord you heart.

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The language of the heart serves to
fall in love or to hate.

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Truth say, two two lovers are
perfect in heart And that goes in band

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And I love your eyes, your
blue eyes and I' m happy with

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you. Yeah, but that'
s a language that' s subjective and

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lasts as long as it lasts.
The cotton in the exact mouth is going

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to be borito and beautiful while you' re hearing it. That' s

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why there are people who don'
t really like it for a month and

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it' s a lot like this
that look at communication, but as a

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working tool so that you can use
it you can achieve what you want to

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transmit, what you want to transmit
and, above all, learn to talk

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to the brain, example, that
Alberto sometimes says to touch those topics.

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One of the serious problems that a
woman has with her husband is that the

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annoying and uncomfortable woman speaks with her
heart and then I don' t know

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if they knew Peter that he has
many gender tips. The man, the

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married adult man, has the ability
to process seven words. You know then,

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when a woman starts to talk,
talk, talk, talk, when

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she goes for twenty- five words, the man starts then how the search

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engines stay, the Internet. The
man stays buffring to the books looking at

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ten minutes and this man starts to
see for the sides, to see where

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he' s going to escape,
to see why he looks at the phone,

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to see if it rings, to
see if anything releases it. And

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it' s that man' s
ability is brain capacity, that is to

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say that you don' t pull
me out, that I' m bored,

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that you already after she finishes all
that stuff, he stands up and

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she says and you' re not
going to do anything. I just didn

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' t understand anything. Then I
always tell the woman if you want to

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get your man to do what you
want. Seven words. Friday I want

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to go out to the movies right
now and not tell her that you never

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get all that litany out of me. Then the language of the brain has

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that wonder. If you want to
induce someone to do something, obviously use

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the brain, but you have to
make that person' s heart happy.

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It' s a paradox that means
you' re going to be heard and,

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for example, that' s the
magic of psychology. It works.

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If the patient likes me, that
is, if the patient feels comfortable with

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me, feels good, feels comfortable, feels safe with me. That means

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your heart is happy, your heart
is open. And that' s why

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whatever I tell you is important,
people assimilate it, assimilate it. But

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that' s why. But I
have to talk to the brain, I

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mean, you have to do this
kind of thing, because that game is

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the paradox of the world. I
mean, if you want to get to

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a people' s heart, you
have to get that heart open. And

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then, if the heart is open, then you already have to use your

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brain straight, because the human brain
to act well, has to understand and

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whatever you tell it has to be
logical. That' s why, when

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for man, the male that'
s those female explosions doesn' t make

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any sense. He has no ability
to hate him well to analyze and interpret.

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It' s the only thing you
do understand is upset now why and

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what I have to do to take
that away from you I say my heart

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will, because he told me I' m going to do da victor'

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s analysis. He told me all
your pressure. There are also people who

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are so worse how cute and it' s telling me, if it doesn

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' t change your habit, your
issues. So, bottom line, learn

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how to use, learn how to
use communication one as a working tool.

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Work tools means to get others to
do whatever you want, but you have

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to keep everyone in the company informed, everyone in a company should know what

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the owner thinks and what you think
here and what we want here. And

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that must be said as the priest
of the Mass that always says, we

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convince ourselves to repent of our sins, that is, there is a part

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that must be repeated. I just
come back and I repeat you don'

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t have to repeat that for an
hour and a half short, precise and

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concise hour. And finally, obviously, the employee has to see you doing

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exactly what you said, because you
have to see that dad might throw away

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that butrate that you have to talk
truth and that you can' t talk

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lies and the phone rings. If
I' m not here with German pussy,

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then, like that, you have
to have consistency in that part and

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learn to speak with your heart and
learn to talk with your brain and you

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have to know what it takes right
now. There will be with the heart

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or the brain. So that'
s the one to use as a tool.

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I know when I have to appeal
to tears when coughs want to accomplish

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something imploring and then you use a
language is particular, because that' s

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your intention, but you have to
learn to use that if you want to

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succeed, use your brain. Okay. I thank Don Luis Minaya. We

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wish you happiness at this of the
week and I think it is opportune.

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Yeah, Don Luis, you think
about buying yourself a jesky or a yes

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definitely good rain season on the street. You put here what you live in

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the center of the cities makes you
complicated. Instead of a cat, what

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00:23:47,839 --> 00:23:49,880
you have to have a tube and
how it' s a jiner, a

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00:23:51,319 --> 00:23:53,759
truck tube, you, you inflate
it and it' s exactly where it

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' s going to be. Don
Luis, ah beloved father, no.

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00:23:57,839 --> 00:24:03,440
No. Last night' s experience
impressed me because I came to realize I

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was already in the mess, I
was in there, I couldn' t

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back out. So, luckily,
everything went well, yes, but nothing.

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Next time, don Luis, I' ll definitely get it back.

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You turn around.
