Well, look with us today. Do Luis, good morning, good morning,
how you are. We' re pretty good. Yeah, I figured
it out. Looks like the zero water last night got something wet for you,
I think something provoked you. No, no, no, and it
rained a lot last night, Don Luis, good sack, no, no,
all quiet, before, no, during all that downpour I was giving
a talk at a company in herrera. It didn' t feel absolutely right
when you guys came out. When I go out well, I cross the
first puddle I go into the luperon and see that a stopper that happens and
I keep moving when I am in the lie, I am in a river
in the lupin I stop side by side and see that there is no one
else, there are two or three ahead. Within that is a small chariot
and I blessed be God be my salvation. If this one comes out of
here alive, this way, I' ll put four to four around here
too, I' ll put everything he says about splintering. I turn all
that on my vehicle and go out there blessed praying in the middle of a
river the light peron. That' s lonely. I mean, there was
a big truck in front of me and that cart. So, when I
' m out of all that, like, ten minutes, let it go
that I was alone, I mean, just keep dangling with my wife.
There he throws himself, he knows swimming, because there only one goes out
and says well, I' m already in the middle. But that'
s the big problem I want to have. But I' ve been surprised
that in large showers it hasn' t been filled with water, but sometimes
it happens like last night and that two drops fall year was a strong downpour
and it floods enormously. I remember in the two thousand and twelve that boys
came out in Kayak. Yeah, about Jack in the operon is complicated.
One might ask City Hall. It' s true, but there' s
nothing that alerts you or you' re going normal and there, for example,
it' s November 4th. What happens on November 4th. You think
it' s a rain, yes, and a poet to the city.
But, well, here we are. Let' s continue with the subject
of organizational communication. Today the focus I want to give you is to use
communication as a working tool, to think that communication is not talking, not
correcting, not drawing attention or saying what you think or what you think at
the moment. Communication as a working tool, means that the results that I
have in my company, that what happens here has a lot to do with
what is reported, with what is communicated, with what is told to employees.
So, when it' s used as a work tool, it means
that the owner should say month after month where we' re going, what
' s the course we' re going to have in this month, what
' s the strategy, what' s that we' re going to do.
The world today is very convulsed, very fast, very unstable in terms
of demand, in terms of services, there is too much lack. I
' m surprised the other day I' m on my way home and I
want to buy an avocado because I didn' t buy it at the supermarket
and they ask me for 150 pesos. It can be 150 pesos I make
here a do here I' m going to do it. One kill my
house, how long it lasts. An avocado paw vacate eron sones can be
three six months and are of the wits. Then there' s instability.
So an entrepreneur, a general manager, a leader, has to use communication.
The human being always needs to know what is expected, where we are
going, what they want from me today, but there is the feeling that
the person has already been told what to do and how to forget that.
Not normally. We need to explain the direction, we need to talk about
the goals that everyone here is watching out for. I love the kind of
ball game that when they' re going to make a move, they call
the group that' s going to participate in the play and everyone knows what
' s going to happen to work in a company. Everyone, everyone must
know what to do. But it' s not because they told him once.
It must be repeated, it must always be said how I return,
and I repeat when in baseball and football and in all that, when there
is a particular play that we want to make, because everyone is communicated in
terms of service, to the customer. I think that' s the biggest
deficiency in this country. Definitely, people feel like they' re going to
do the job they understand, they have to do. And that doesn'
t touch me and that' s not the same. I don' t
get paid. That' s what I' m here for. For that
the famous expression of where such a thing is left in a large shop and
the phenomenon of colon. They tell you around, they raise your arm and
no one' s going to move you. And always commented here the owner,
the General Manager, swears to God that all his employees offer good service.
But he himself if you ask him when was the last time you talked
about it, when was the last time he brought that team together to talk
to him about that communication. Therefore, communication has to be used. We
' ve always said there are three key moments in every company, the monthly
meeting where you say what happened. In the month yesterday we were at a
meeting of that kind where the owner each gives accountability and there the owner realizes
what is going on. I mean, you have to explain why he accomplished
what he accomplished, why he didn' t. And that' s where
you take advantage of it and the owner talks and explains. We have always
said in the last century all entrepreneurs formed their base companies of sermons. Our
generation. Then I' ll set you up. Some have their parents,
indeed they are above fifty we were raised with sermons. And the manager,
all managers who are more than forty- fifty, loves to lecture, teach,
monest, correct. That' s not bad, but you have to
tell him it doesn' t work anymore. What worked, that is to
say we want to happen how we are going to do it, that is,
communicate what you have to communicate in communication in the company. Yesterday I
told a client that I was going to have a meeting to make a new
manager known, introduce her to the team, and I said look introduce your
manager. It' s called reporting a communication to report, and no later
than three to five minutes. And that' s why you think you think
you do. No. When you are giving information, you will report something,
a decision that is exclusive, yours, a decision that corresponds to your
position. You go and report it, it' s different. When you
are going to communicate a strategy, something you want to achieve and want to
hear the opinion of your employees, then sometimes companies complicate communication because it gives
an information that the employee simply has to listen to and they put you to
what you think you want. It seems that they become chaos then use communication
to achieve it. That you want to achieve what you want, so that
the employee can be well your job. But, above all, I end
that part in a company. Who is the one who has to talk about
values. Some of you who during your time as an employee participated in a
meeting where you talked about values and all that, that is, in detail
to see if you know or are employed just in case very well, if
we have lost ourselves in the way. It' s not whole of something,
no, but well they told me they were microphone entrepreneurs, microphone entrepreneurs.
But those meetings where you talk, communicate. Look here and for us
ethics is important, seriousness, compliance is important. For us it is important,
that is, after admitting that it is communication- based and communication-
based that for me the Head of the Owner' s communication with employees,
such as the father and the children, for example, my children, the
children of one. They must know everything you think, about drugs, about
the crime of politics, and they must have heard you talk about it.
I was raised with those sermons. It' s not you too, it
' s coming this way. Leave the door locked. You found it closed.
Leave it locked. Don' t sit down. There' s his
dad' s seat. You think that' s not a lie. Then
someone in the company has to preach the values. You have to talk about
it, you have to say what you appreciate, what you value. Obviously,
don' t make the mistake of talking about seriousness and spend half an
hour talking about seriousness or spending so much time or being brief, but price
and concise where the biggest complication is. I now turn to another subject.
Now let' s talk about the one who talks about language, even if
you don' t believe it. There are two languages in a general sense,
the language of the brain and the language of the heart. The language
of which you believe companies are used regularly, the brain, the heart,
the expressions of the heart. We' re on it next week. I
talked to him. If we' re already going to make a decision the
time he comes. Sales are low. We have a serious problem here.
People are late here. Sales are low. There' s no effort being
made here. Drivers neglect in vehicles and mistreat the vehicle that language of heart,
or it is of brain, that heart is a language of heart.
So, the language of the heart has the magic that everyone always looks good.
We spoke tomorrow the bad size, but next week, if I told
you that we will review your salary next week, in my time I said
it in the week of the three Thursdays, you came to say that not
in the week of the three Thursdays, then that language of the heart,
that language that offends, that language that annoys and that language that does not
reach anywhere and accomplish absolutely nothing, then the language that has to be used,
that language of the brain. The language of the brain speaks of dates
of hours, of day, of quantity and percent and fulfills them and obviously
they meet the odds of meeting in. When you talk is when you talk
to the brain, because the brain tomorrow at ten I call you not talk
tomorrow strategies. We' re on it, but what does it mean we
' re on it. Look, what I' m saying is that this
situation here working here is complicated, but what' s complicated is that it
' s all working here, it' s all complicated here. It'
s all hard here. They don' t listen to one here. So,
obviously, be a language of his heart, so the language of the
heart will never get anywhere. And, in fact, the language of the
heart when two people argue, fight and have a difference, and because they
use a language of the heart then you have to learn to use the language
of the brain. The language of the brain demands questions. Tomorrow we'
ll talk about what time, what we' ll talk about the plan.
We said we were going to check that out next week exactly what day,
what time who participate. So it' s important to master that. Look
whenever there are conflicts, there are differences, there is discomfort in the middle,
there is a use of a language of the heart, as long as
we manage that paradox more interesting times I have to work entire departments involved in
conflict. When we start moving everything for the brain, it turns out that
not everything is agreed, that everyone says what they say is not incompatible,
but what they are telling you. It' s not incompatible with what you
say then. They know the expressions. It' s not what you say,
it' s how you say it. It' s not what you
' re asking me for, it' s how you ask for it then.
Obviously, that the language of the heart is an emotional language in its
subjective language and is a language that will not always go beyond an excuse.
It' s reasonable that you can understand, but you have to move to
a language of the brain, which is an objective language, it' s
a rational language. Don' t tell me that' s hard. Explain
to me the best then. In conclusion, today' s leaders have to
develop. They have to develop much their communication ability, not only to speak
nice, not only to convince, not only to know how to communicate an
idea, but to learn to listen and say what they have to say.
Sometimes you go to meetings that are going to correct, there' s a
problem and you look at it and you know, as the Americans say,
what' s the point. I love that American expression or it' ll
be someone else turns around and you say, but what' s the point?
What' s the point? My oldest son is and the oldest always,
but he told me where we' re going, where you want to
go, what the point is. Don' t give me that much turn,
which is exactly landy, so let me borrow the vehicle. Not you
anymore, we' re done Look how fast, you saw how fast then
it' s always that part. That' s terrible, terrible. At
meetings, hear meetings wrapped in the language of the heart, they last twice
as long as they really should last. I remember in one that those meetings
were famous, because they were monthly and I was from the capital, whole
of all the vendors, and that meeting you didn' t believe, I
had breakfast and had my mother' s food so long. After we intervened,
I left it to her at breakfast level And it' s true,
not to exaggerate, but look at 80 percent of the meetings that I notice
I have to go and watch, because it' s part of my job
that you guys have here. You guys, I' m taking notes,
I' m taking notes. I' m not telling you, look how
long it took a memory a guy was the time the whole meeting had to
last. It' s all the worst. Sometimes at those meetings, the
leader doesn' t stop him. I mean, in a meeting, there
' s got to be someone to tell you I understand. So there'
s people like you take advantage of it, like we have a campaign and
it starts and turns and turns and turns and then, especially dona margarita who
doesn' t understand anything about what she' s saying. And she'
s got to throw all that crap out of a guy she doesn' t
understand anymore because she' s already accounting. So that kind of marketing or
storage. And then all those situations have to do with communication. Understand language
in heart enterprises. It' s a waste. It' s an extraordinary
waste. And the worst thing that the more annoying the owner is, the
more upset is someone you think will happen, that there will be more,
will speak more, but 80 percent is a language that will cord you heart.
The language of the heart serves to fall in love or to hate.
Truth say, two two lovers are perfect in heart And that goes in band
And I love your eyes, your blue eyes and I' m happy with
you. Yeah, but that' s a language that' s subjective and
lasts as long as it lasts. The cotton in the exact mouth is going
to be borito and beautiful while you' re hearing it. That' s
why there are people who don' t really like it for a month and
it' s a lot like this that look at communication, but as a
working tool so that you can use it you can achieve what you want to
transmit, what you want to transmit and, above all, learn to talk
to the brain, example, that Alberto sometimes says to touch those topics.
One of the serious problems that a woman has with her husband is that the
annoying and uncomfortable woman speaks with her heart and then I don' t know
if they knew Peter that he has many gender tips. The man, the
married adult man, has the ability to process seven words. You know then,
when a woman starts to talk, talk, talk, talk, when
she goes for twenty- five words, the man starts then how the search
engines stay, the Internet. The man stays buffring to the books looking at
ten minutes and this man starts to see for the sides, to see where
he' s going to escape, to see why he looks at the phone,
to see if it rings, to see if anything releases it. And
it' s that man' s ability is brain capacity, that is to
say that you don' t pull me out, that I' m bored,
that you already after she finishes all that stuff, he stands up and
she says and you' re not going to do anything. I just didn
' t understand anything. Then I always tell the woman if you want to
get your man to do what you want. Seven words. Friday I want
to go out to the movies right now and not tell her that you never
get all that litany out of me. Then the language of the brain has
that wonder. If you want to induce someone to do something, obviously use
the brain, but you have to make that person' s heart happy.
It' s a paradox that means you' re going to be heard and,
for example, that' s the magic of psychology. It works.
If the patient likes me, that is, if the patient feels comfortable with
me, feels good, feels comfortable, feels safe with me. That means
your heart is happy, your heart is open. And that' s why
whatever I tell you is important, people assimilate it, assimilate it. But
that' s why. But I have to talk to the brain, I
mean, you have to do this kind of thing, because that game is
the paradox of the world. I mean, if you want to get to
a people' s heart, you have to get that heart open. And
then, if the heart is open, then you already have to use your
brain straight, because the human brain to act well, has to understand and
whatever you tell it has to be logical. That' s why, when
for man, the male that' s those female explosions doesn' t make
any sense. He has no ability to hate him well to analyze and interpret.
It' s the only thing you do understand is upset now why and
what I have to do to take that away from you I say my heart
will, because he told me I' m going to do da victor'
s analysis. He told me all your pressure. There are also people who
are so worse how cute and it' s telling me, if it doesn
' t change your habit, your issues. So, bottom line, learn
how to use, learn how to use communication one as a working tool.
Work tools means to get others to do whatever you want, but you have
to keep everyone in the company informed, everyone in a company should know what
the owner thinks and what you think here and what we want here. And
that must be said as the priest of the Mass that always says, we
convince ourselves to repent of our sins, that is, there is a part
that must be repeated. I just come back and I repeat you don'
t have to repeat that for an hour and a half short, precise and
concise hour. And finally, obviously, the employee has to see you doing
exactly what you said, because you have to see that dad might throw away
that butrate that you have to talk truth and that you can' t talk
lies and the phone rings. If I' m not here with German pussy,
then, like that, you have to have consistency in that part and
learn to speak with your heart and learn to talk with your brain and you
have to know what it takes right now. There will be with the heart
or the brain. So that' s the one to use as a tool.
I know when I have to appeal to tears when coughs want to accomplish
something imploring and then you use a language is particular, because that' s
your intention, but you have to learn to use that if you want to
succeed, use your brain. Okay. I thank Don Luis Minaya. We
wish you happiness at this of the week and I think it is opportune.
Yeah, Don Luis, you think about buying yourself a jesky or a yes
definitely good rain season on the street. You put here what you live in
the center of the cities makes you complicated. Instead of a cat, what
you have to have a tube and how it' s a jiner, a
truck tube, you, you inflate it and it' s exactly where it
' s going to be. Don Luis, ah beloved father, no.
No. Last night' s experience impressed me because I came to realize I
was already in the mess, I was in there, I couldn' t
back out. So, luckily, everything went well, yes, but nothing.
Next time, don Luis, I' ll definitely get it back.
You turn around.