1 00:00:00,080 --> 00:00:05,160 A great indicator of a product idea is when it's something where other people are 2 00:00:05,160 --> 00:00:09,119 struggling with this problem, but you find solving that problem really easy. You 3 00:00:09,160 --> 00:00:13,080 feel really comfortable showing other people how to overcome this problem. That is a 4 00:00:13,119 --> 00:00:18,839 sign that you might be onto a great offer idea. Welcome to Imperfect Action. 5 00:00:19,079 --> 00:00:22,719 I'm Steph Taylor. For years, I read all the books, downloaded 6 00:00:22,760 --> 00:00:26,679 all the freebies, and did all the courses, but it wasn't until I 7 00:00:26,679 --> 00:00:32,759 started taking imperfect action that my business had its first million dollar year. Imperfect 8 00:00:32,759 --> 00:00:38,799 action is about doing things before you're ready, prioritizing consistent action over perfect action, 9 00:00:39,240 --> 00:00:43,679 and moving forward even when you're not sure you're doing it right. On 10 00:00:43,719 --> 00:00:48,240 this show, you can expect mindset advice, actionable marketing tips and strategies to 11 00:00:48,240 --> 00:00:52,479 build a business that brings you more profit, more freedom, and even more 12 00:00:52,560 --> 00:00:58,000 joy. Are you on the list to get my daily businesses? Every day, 13 00:00:58,079 --> 00:01:00,320 I'll send you a bite sized prompt designed to help you grow your business 14 00:01:00,359 --> 00:01:04,319 in a more intentional way. Sign up at step taylor dot Co, forward 15 00:01:04,359 --> 00:01:11,159 slash DBB, or at the link in your show notes. Hey, welcome 16 00:01:11,200 --> 00:01:15,519 back to in Perfect Action. This is episode seven hundred and eighty eight. 17 00:01:15,280 --> 00:01:21,760 Today, I'm helping you to come up with some new ideas for offers you 18 00:01:21,760 --> 00:01:25,680 can sell in your business through sharing a couple of the places where you can 19 00:01:25,760 --> 00:01:29,959 start to look for these ideas. This is something that comes up quite a 20 00:01:30,000 --> 00:01:34,239 lot with my students, regardless of which program they are in, whether they're 21 00:01:34,239 --> 00:01:38,400 in Freedom, fast Track, Launch Magic or one of my other smaller offers. 22 00:01:38,959 --> 00:01:42,480 A question or a hesitation that comes up is I want to add new 23 00:01:42,480 --> 00:01:45,400 offers to my business, but I don't know what else I could sell. 24 00:01:45,760 --> 00:01:49,599 So I'm going to share a few places that you can look for ideas today. 25 00:01:49,040 --> 00:01:53,120 Now, first of all, it is a great idea to think about 26 00:01:53,159 --> 00:01:57,239 your offer suite strategically. So all of the different offers that you are selling 27 00:01:57,280 --> 00:02:00,640 in your business form your offer suite. And I am a big fan of 28 00:02:00,680 --> 00:02:06,319 looking at it holistically, like what is that overall journey that you are taking 29 00:02:06,359 --> 00:02:10,000 your ideal client on? Now. The reason why I believe in this is 30 00:02:10,039 --> 00:02:15,759 because it's much easier to help the same person that same ideal client multiple times 31 00:02:15,879 --> 00:02:21,680 in multiple offers than it is to try and reach new people all the time. 32 00:02:22,120 --> 00:02:27,000 I don't mean that each of your offers doesn't entirely solve the problem that 33 00:02:27,000 --> 00:02:30,919 that offer sets out to solve. It's not about not completely solving the problem 34 00:02:30,960 --> 00:02:35,919 and leaving them wanting more, but it's about thinking about what kind of problems 35 00:02:36,240 --> 00:02:42,439 does your ideal client have at different stages in time. Because you don't want 36 00:02:42,439 --> 00:02:46,680 to try and solve twenty different problems in one offer, because that's going to 37 00:02:46,719 --> 00:02:52,479 overwhelm somebody, right, So breaking those problems down into individual offers can then 38 00:02:52,520 --> 00:02:55,159 take somebody on a journey where they're solving one problem at a time. Now, 39 00:02:55,199 --> 00:02:59,840 the thing with coming up with ideas for your offers is they don't need 40 00:02:59,879 --> 00:03:04,759 to be this shiny, unique unicorn idea that nobody else has ever done before. 41 00:03:05,400 --> 00:03:09,280 And if you stop focusing on finding this unique idea that nobody has ever 42 00:03:09,360 --> 00:03:15,400 created before, and instead you shift your focus to finding a problem that your 43 00:03:15,439 --> 00:03:20,840 ideal client has that you can solve and that they are willing to pay money 44 00:03:20,879 --> 00:03:23,719 to solve, then it becomes a lot easier to come up with ideas for 45 00:03:23,800 --> 00:03:28,680 particular offers. Now, in my short course, I have a short course 46 00:03:28,719 --> 00:03:32,280 called offer Less, Sell More, where you'll redesign your office suite to maximize 47 00:03:32,280 --> 00:03:37,120 your sales, create consistent income in your business, and you can do all 48 00:03:37,159 --> 00:03:40,520 of that in three hours. Right, you'll redesign your office suite in three 49 00:03:40,560 --> 00:03:45,800 hours. Head on over to Steph Taylor dot co slash olsm. I'll pop 50 00:03:45,840 --> 00:03:47,520 the link to that in the show notes. Or if you are on Instagram, 51 00:03:47,560 --> 00:03:51,759 you're connected with me there at Stephtaylor dot co. Send me a DM. 52 00:03:51,800 --> 00:03:54,479 You can send me olsm and I will send you the link and all 53 00:03:54,520 --> 00:03:59,039 of the information for that one over there. It's a really short, easy 54 00:03:59,080 --> 00:04:02,520 cost to help you to think about that journey or to design that journey that 55 00:04:02,560 --> 00:04:06,400 you're taking that ideal client on so that you can maximize your sales and make 56 00:04:06,439 --> 00:04:12,199 your income a little bit more consistent. But now today's episode, where do 57 00:04:12,240 --> 00:04:16,240 you come up with those ideas for new offers? Here are five places to 58 00:04:16,399 --> 00:04:21,319 start. Number one, your inboxes, your email inbox, your DMS, 59 00:04:21,519 --> 00:04:27,879 anywhere where people are messaging you. What are people in your inboxes asking you 60 00:04:27,959 --> 00:04:32,839 for help with? What kinds of requests for help or requests to work with 61 00:04:32,920 --> 00:04:40,279 you are consistently landing in your inbox? What are they inquiring about? Are 62 00:04:40,319 --> 00:04:44,800 you potentially in a situation where you are turning people away because you can't help 63 00:04:44,839 --> 00:04:47,959 them. This could be a great place that or great suggestion for a new 64 00:04:48,000 --> 00:04:51,160 offer. So, for example, many many years ago, like we're going 65 00:04:51,240 --> 00:04:56,920 back to twenty seventeen, now, I had a Facebook Ads course. I 66 00:04:57,000 --> 00:05:01,000 launched a Facebook Ads course. The reason I did this wasn't because there weren't 67 00:05:01,000 --> 00:05:05,680 to any other Facebook Ads courses out there, but I had people who were 68 00:05:05,720 --> 00:05:09,360 reaching out to me. At that stage, I was working one on one 69 00:05:09,360 --> 00:05:12,639 with clients in a marketing capacity, and I had people reaching out to me 70 00:05:12,800 --> 00:05:16,959 with really small budgets wanting Facebook Ads management. They were like, well, 71 00:05:17,000 --> 00:05:20,120 I have one hundred bucks a month to spend on Facebook Ads, and I 72 00:05:20,240 --> 00:05:25,399 knew that they would be better off spending that one hundred bucks on Facebook Ads 73 00:05:25,519 --> 00:05:30,800 themselves rather than paying me five hundred bucks to manage their one hundred bucks of 74 00:05:30,959 --> 00:05:34,240 Facebook Ads spend. So instead I created them a course teaching them how to 75 00:05:34,519 --> 00:05:42,360 DIY. That is an example of creating a new offer where I could see 76 00:05:42,360 --> 00:05:44,759 that there was a bit of a gap, but I didn't have another way 77 00:05:44,800 --> 00:05:47,800 that I could help them. Another thing to look at in your inboxes is 78 00:05:47,839 --> 00:05:54,480 what kinds of questions are people asking you and what kind of language are they 79 00:05:54,560 --> 00:05:58,360 using, What kind of words are they using, how are they describing the 80 00:05:58,399 --> 00:06:03,360 problem. These are all things that might indicate that there is potentially something you 81 00:06:03,399 --> 00:06:08,720 can create to solve this problem for them. The second place to look is 82 00:06:08,839 --> 00:06:15,519 online communities. Facebook groups are an obvious one. Join some Facebook groups related 83 00:06:15,560 --> 00:06:18,759 to the topic that you or the industry or niche, whatever you want to 84 00:06:18,800 --> 00:06:24,240 call it. Join some Facebook groups related to this and just listen. I'm 85 00:06:24,279 --> 00:06:28,399 not talking about joining the group so that you can tell people about your business 86 00:06:28,439 --> 00:06:32,000 and sell to them. I'm talking about joining a group just for research purposes. 87 00:06:32,680 --> 00:06:35,480 So Facebook groups are a really obvious one. But there's also Reddit. 88 00:06:36,879 --> 00:06:45,000 I have found some really awesome Reddit communities that are very very niche, So 89 00:06:45,079 --> 00:06:47,000 if you are in quite a specific niche, Reddit can be a great place 90 00:06:47,040 --> 00:06:53,160 to look. Discord is another place, like maybe there's a discord server that 91 00:06:53,920 --> 00:06:58,079 is relevant to your particular niche. This might be a little bit harder to 92 00:06:58,160 --> 00:07:01,360 find. It's not like publicly did like Reddit and Facebook groups are, but 93 00:07:01,759 --> 00:07:08,959 it could be worth looking into. Are there any paid memberships or courses that 94 00:07:09,439 --> 00:07:13,000 you could pay to be a part of and listen to what questions people are 95 00:07:13,040 --> 00:07:16,399 asking in those communities. And this doesn't have to be a competitor's membership or 96 00:07:16,439 --> 00:07:21,800 a competitors course. It can be something where maybe somebody else has a similar 97 00:07:21,879 --> 00:07:28,920 audience to your similar similar ideal client to you, but that ideal client is 98 00:07:29,240 --> 00:07:31,879 their membership or their course is solving a different problem to what you would solve. 99 00:07:32,759 --> 00:07:38,519 Maybe there is a paid community that you could listen in on, So 100 00:07:38,720 --> 00:07:42,160 find out where your audience is hanging out. What communities are they hanging out 101 00:07:42,160 --> 00:07:46,240 in online, and what questions are they asking there? What are they struggling 102 00:07:46,279 --> 00:07:49,920 with, what frustrations do they seem to have at A great indicator of a 103 00:07:50,000 --> 00:07:56,560 product idea is when it's something where the problem is other people are struggling with 104 00:07:56,600 --> 00:08:01,199 this problem, but you find solving that problem really easy, feel really comfortable 105 00:08:01,279 --> 00:08:03,519 showing other people how to overcome this problem. That is a sign that you 106 00:08:03,600 --> 00:08:09,680 might be onto a great offer idea. Number Three, your existing clients. 107 00:08:11,639 --> 00:08:13,800 Once somebody has worked with you and they've had a great experience with you, 108 00:08:15,279 --> 00:08:18,399 they're much more likely to come back and buy from you again. So make 109 00:08:18,439 --> 00:08:20,759 it easy for them. Give them a way that they can come and work 110 00:08:20,759 --> 00:08:24,040 with you again. A great question to ask is what else can I help 111 00:08:24,079 --> 00:08:30,000 you with or what else are you struggling with now? And it might be 112 00:08:30,079 --> 00:08:33,279 worth jumping on a one on one zoom call with them if you can, 113 00:08:33,399 --> 00:08:37,399 and you could structure it where it's ten or fifteen minutes of you asking them 114 00:08:37,519 --> 00:08:41,399 questions about their struggles and then fifteen minutes where they can pick your brain as 115 00:08:41,440 --> 00:08:45,879 a thank you for your time. This is something I do and it's great 116 00:08:45,960 --> 00:08:50,120 for uncovering the problem that they are struggling with in detail. It's going to 117 00:08:50,120 --> 00:08:54,000 give you a lot more than just an email response or if you just sent 118 00:08:54,039 --> 00:08:58,399 out a survey. So once you know what that problem is, create a 119 00:08:58,440 --> 00:09:03,240 solution to that. That's an offer. Number four. Google is a great 120 00:09:03,279 --> 00:09:09,480 tool. Google and keyword research tools. Using something like keywords Everywhere or uber 121 00:09:09,559 --> 00:09:16,000 Suggest, you can actually see what people are searching for in Google, and 122 00:09:16,080 --> 00:09:20,559 if people are searching for a how to, they're searching for how to do 123 00:09:20,600 --> 00:09:24,399 something, there's a big sign there that that's a problem you can solve for 124 00:09:24,440 --> 00:09:28,879 them. Now. There are so many tools that you can use for keyword 125 00:09:28,919 --> 00:09:33,399 research. Don't get to don't get too hung up on using the right tools. 126 00:09:33,480 --> 00:09:35,679 Just try to stick with some of the free ones if you can. 127 00:09:35,039 --> 00:09:39,320 And another thing that you can look at is the people also ask section of 128 00:09:39,360 --> 00:09:43,120 a Google search. So when you do a Google search, like for example, 129 00:09:43,919 --> 00:09:48,600 if I did a Google search on I don't know, launching an online 130 00:09:48,639 --> 00:09:52,960 course, then there might be a in the people also ask section, there 131 00:09:52,039 --> 00:09:58,240 might be how to launch an online course. This is showing me then the 132 00:09:58,320 --> 00:10:01,720 kinds of questions people are asking about the topic that I have searched for, 133 00:10:01,080 --> 00:10:05,919 which is an indicator of oh, somebody's interested in learning about this, and 134 00:10:05,960 --> 00:10:11,639 there's enough people searching this that Google's prioritize it and the people also ask sections, 135 00:10:11,679 --> 00:10:16,360 so maybe this is worth looking into. And then number five, have 136 00:10:16,480 --> 00:10:22,799 conversations with your existing audience. This is my favorite, probably my most reliable 137 00:10:22,919 --> 00:10:26,919 method. I just finding out what does my audience need right now? And 138 00:10:26,960 --> 00:10:31,080 this changes all the time. You know what my and I survey my email 139 00:10:31,120 --> 00:10:35,080 list twice a year. What they needed at the start of twenty twenty compared 140 00:10:35,080 --> 00:10:39,279 with what they need now at the start of twenty twenty four, it's very 141 00:10:39,320 --> 00:10:45,240 different. So I will always look. I constantly go back through the most 142 00:10:45,240 --> 00:10:48,200 recent survey and I'm reading, like, what's going on in their lives, 143 00:10:48,240 --> 00:10:50,919 what questions do they have, what words? What language are they using? 144 00:10:52,679 --> 00:10:54,919 Now you can survey them in bulk like I do, or you can have 145 00:10:54,919 --> 00:10:58,840 one on one conversations on Zoom. I personally do both because you get a 146 00:11:00,159 --> 00:11:03,080 level of detail out of those one on one conversations that you don't quite get 147 00:11:03,120 --> 00:11:07,799 out of a survey. You can always ask follow up questions on Zoom, 148 00:11:07,799 --> 00:11:11,279 whereas you can't in a survey, and somebody might tell you like, oh, 149 00:11:11,320 --> 00:11:16,639 I'm struggling to get Instagram followers. That's very surface level. On Zoom, 150 00:11:16,639 --> 00:11:18,360 then we'd be able to ask them, all, why is that a 151 00:11:18,360 --> 00:11:22,080 problem for you, and they can say, well, because then I'm struggling 152 00:11:22,120 --> 00:11:24,120 to grow my business, so I can't make enough sales and I'm really now 153 00:11:24,159 --> 00:11:28,080 worried that I'm going to have to go back to a job because my business 154 00:11:28,080 --> 00:11:31,559 isn't growing fast enough. Now we have something we can really work with here, 155 00:11:31,600 --> 00:11:35,240 we'll realize, oh, the problem is that their business isn't growing. 156 00:11:35,360 --> 00:11:39,720 So rather than creating a course showing them how to get Instagram followers, maybe 157 00:11:39,720 --> 00:11:43,039 I could create a course showing them how to grow their business faster. So 158 00:11:43,919 --> 00:11:45,960 the key, I guess is always asking them, Hey, what are you 159 00:11:46,000 --> 00:11:50,559 struggling with? How can I help you? What questions do you have about 160 00:11:50,960 --> 00:11:54,639 whatever topic? What are your goals for your business? What are your goals 161 00:11:54,679 --> 00:11:58,200 for your life? What are your goals for your fitness this year or this 162 00:11:58,360 --> 00:12:01,879 month, or however you want a frame that ask them these questions. And 163 00:12:01,919 --> 00:12:05,399 if you're doing this on zoom, you can ask follow up questions. If 164 00:12:05,440 --> 00:12:07,000 you're doing it in a survey, you'll probably get more responses, but there 165 00:12:07,000 --> 00:12:11,679 will be more surface level and you probably need to use a little bit of 166 00:12:11,159 --> 00:12:16,039 your own power of deduction to figure out what the real problem is. Right, 167 00:12:16,159 --> 00:12:20,840 So, you know, when somebody tells you in a survey what their 168 00:12:20,000 --> 00:12:22,240 struggle is, you've got to take that with a bit of a grain of 169 00:12:22,279 --> 00:12:26,759 salt, because often what they think they're struggling with isn't actually the real problem. 170 00:12:26,080 --> 00:12:30,639 You know, like they're struggling to get more Instagram followers problem, that's 171 00:12:30,679 --> 00:12:33,159 not really the real problem. That's the symptom of the problem, or I 172 00:12:33,159 --> 00:12:37,200 guess that's a part of the one of the contributing factors to the problem. 173 00:12:37,679 --> 00:12:41,559 But the actual problem is they just want to make more sales and they don't 174 00:12:41,600 --> 00:12:43,799 know how to make more sales, and they've equated more Instagram followers with more 175 00:12:43,840 --> 00:12:48,320 sales. Okay, so you want to you do want to look a little 176 00:12:48,320 --> 00:12:52,519 bit deeper than what people just tell you in those surveys. So there you 177 00:12:52,559 --> 00:12:56,159 have at five places that you can get ideas for new offers, your inboxes, 178 00:12:56,240 --> 00:13:01,720 online communities, your existing clients, keyword research tool, and conversations with 179 00:13:01,799 --> 00:13:03,639 your existing audience. Now, if you're not already subscribed to the show, 180 00:13:03,960 --> 00:13:07,360 hit the little plus or the follow button and it just means you'll get each 181 00:13:07,440 --> 00:13:11,840 new episode straight to your podcast app every Monday, Wednesday, Friday. You 182 00:13:11,879 --> 00:13:13,480 don't have to go and manually search for it each time I put out a 183 00:13:13,480 --> 00:13:16,679 new episode. It'll just come into your feed and then you can download it 184 00:13:16,720 --> 00:13:20,960 or not download it, So make sure you do that. That is it 185 00:13:20,000 --> 00:13:24,080 for today's episode. Thank you so much for listening. Catch you next time.