A great indicator of a product idea is when it's something where other people are
struggling with this problem, but you find solving that problem really easy. You
feel really comfortable showing other people how to overcome this problem. That is a
sign that you might be onto a great offer idea. Welcome to Imperfect Action.
I'm Steph Taylor. For years, I read all the books, downloaded
all the freebies, and did all the courses, but it wasn't until I
started taking imperfect action that my business had its first million dollar year. Imperfect
action is about doing things before you're ready, prioritizing consistent action over perfect action,
and moving forward even when you're not sure you're doing it right. On
this show, you can expect mindset advice, actionable marketing tips and strategies to
build a business that brings you more profit, more freedom, and even more
joy. Are you on the list to get my daily businesses? Every day,
I'll send you a bite sized prompt designed to help you grow your business
in a more intentional way. Sign up at step taylor dot Co, forward
slash DBB, or at the link in your show notes. Hey, welcome
back to in Perfect Action. This is episode seven hundred and eighty eight.
Today, I'm helping you to come up with some new ideas for offers you
can sell in your business through sharing a couple of the places where you can
start to look for these ideas. This is something that comes up quite a
lot with my students, regardless of which program they are in, whether they're
in Freedom, fast Track, Launch Magic or one of my other smaller offers.
A question or a hesitation that comes up is I want to add new
offers to my business, but I don't know what else I could sell.
So I'm going to share a few places that you can look for ideas today.
Now, first of all, it is a great idea to think about
your offer suite strategically. So all of the different offers that you are selling
in your business form your offer suite. And I am a big fan of
looking at it holistically, like what is that overall journey that you are taking
your ideal client on? Now. The reason why I believe in this is
because it's much easier to help the same person that same ideal client multiple times
in multiple offers than it is to try and reach new people all the time.
I don't mean that each of your offers doesn't entirely solve the problem that
that offer sets out to solve. It's not about not completely solving the problem
and leaving them wanting more, but it's about thinking about what kind of problems
does your ideal client have at different stages in time. Because you don't want
to try and solve twenty different problems in one offer, because that's going to
overwhelm somebody, right, So breaking those problems down into individual offers can then
take somebody on a journey where they're solving one problem at a time. Now,
the thing with coming up with ideas for your offers is they don't need
to be this shiny, unique unicorn idea that nobody else has ever done before.
And if you stop focusing on finding this unique idea that nobody has ever
created before, and instead you shift your focus to finding a problem that your
ideal client has that you can solve and that they are willing to pay money
to solve, then it becomes a lot easier to come up with ideas for
particular offers. Now, in my short course, I have a short course
called offer Less, Sell More, where you'll redesign your office suite to maximize
your sales, create consistent income in your business, and you can do all
of that in three hours. Right, you'll redesign your office suite in three
hours. Head on over to Steph Taylor dot co slash olsm. I'll pop
the link to that in the show notes. Or if you are on Instagram,
you're connected with me there at Stephtaylor dot co. Send me a DM.
You can send me olsm and I will send you the link and all
of the information for that one over there. It's a really short, easy
cost to help you to think about that journey or to design that journey that
you're taking that ideal client on so that you can maximize your sales and make
your income a little bit more consistent. But now today's episode, where do
you come up with those ideas for new offers? Here are five places to
start. Number one, your inboxes, your email inbox, your DMS,
anywhere where people are messaging you. What are people in your inboxes asking you
for help with? What kinds of requests for help or requests to work with
you are consistently landing in your inbox? What are they inquiring about? Are
you potentially in a situation where you are turning people away because you can't help
them. This could be a great place that or great suggestion for a new
offer. So, for example, many many years ago, like we're going
back to twenty seventeen, now, I had a Facebook Ads course. I
launched a Facebook Ads course. The reason I did this wasn't because there weren't
to any other Facebook Ads courses out there, but I had people who were
reaching out to me. At that stage, I was working one on one
with clients in a marketing capacity, and I had people reaching out to me
with really small budgets wanting Facebook Ads management. They were like, well,
I have one hundred bucks a month to spend on Facebook Ads, and I
knew that they would be better off spending that one hundred bucks on Facebook Ads
themselves rather than paying me five hundred bucks to manage their one hundred bucks of
Facebook Ads spend. So instead I created them a course teaching them how to
DIY. That is an example of creating a new offer where I could see
that there was a bit of a gap, but I didn't have another way
that I could help them. Another thing to look at in your inboxes is
what kinds of questions are people asking you and what kind of language are they
using, What kind of words are they using, how are they describing the
problem. These are all things that might indicate that there is potentially something you
can create to solve this problem for them. The second place to look is
online communities. Facebook groups are an obvious one. Join some Facebook groups related
to the topic that you or the industry or niche, whatever you want to
call it. Join some Facebook groups related to this and just listen. I'm
not talking about joining the group so that you can tell people about your business
and sell to them. I'm talking about joining a group just for research purposes.
So Facebook groups are a really obvious one. But there's also Reddit.
I have found some really awesome Reddit communities that are very very niche, So
if you are in quite a specific niche, Reddit can be a great place
to look. Discord is another place, like maybe there's a discord server that
is relevant to your particular niche. This might be a little bit harder to
find. It's not like publicly did like Reddit and Facebook groups are, but
it could be worth looking into. Are there any paid memberships or courses that
you could pay to be a part of and listen to what questions people are
asking in those communities. And this doesn't have to be a competitor's membership or
a competitors course. It can be something where maybe somebody else has a similar
audience to your similar similar ideal client to you, but that ideal client is
their membership or their course is solving a different problem to what you would solve.
Maybe there is a paid community that you could listen in on, So
find out where your audience is hanging out. What communities are they hanging out
in online, and what questions are they asking there? What are they struggling
with, what frustrations do they seem to have at A great indicator of a
product idea is when it's something where the problem is other people are struggling with
this problem, but you find solving that problem really easy, feel really comfortable
showing other people how to overcome this problem. That is a sign that you
might be onto a great offer idea. Number Three, your existing clients.
Once somebody has worked with you and they've had a great experience with you,
they're much more likely to come back and buy from you again. So make
it easy for them. Give them a way that they can come and work
with you again. A great question to ask is what else can I help
you with or what else are you struggling with now? And it might be
worth jumping on a one on one zoom call with them if you can,
and you could structure it where it's ten or fifteen minutes of you asking them
questions about their struggles and then fifteen minutes where they can pick your brain as
a thank you for your time. This is something I do and it's great
for uncovering the problem that they are struggling with in detail. It's going to
give you a lot more than just an email response or if you just sent
out a survey. So once you know what that problem is, create a
solution to that. That's an offer. Number four. Google is a great
tool. Google and keyword research tools. Using something like keywords Everywhere or uber
Suggest, you can actually see what people are searching for in Google, and
if people are searching for a how to, they're searching for how to do
something, there's a big sign there that that's a problem you can solve for
them. Now. There are so many tools that you can use for keyword
research. Don't get to don't get too hung up on using the right tools.
Just try to stick with some of the free ones if you can.
And another thing that you can look at is the people also ask section of
a Google search. So when you do a Google search, like for example,
if I did a Google search on I don't know, launching an online
course, then there might be a in the people also ask section, there
might be how to launch an online course. This is showing me then the
kinds of questions people are asking about the topic that I have searched for,
which is an indicator of oh, somebody's interested in learning about this, and
there's enough people searching this that Google's prioritize it and the people also ask sections,
so maybe this is worth looking into. And then number five, have
conversations with your existing audience. This is my favorite, probably my most reliable
method. I just finding out what does my audience need right now? And
this changes all the time. You know what my and I survey my email
list twice a year. What they needed at the start of twenty twenty compared
with what they need now at the start of twenty twenty four, it's very
different. So I will always look. I constantly go back through the most
recent survey and I'm reading, like, what's going on in their lives,
what questions do they have, what words? What language are they using?
Now you can survey them in bulk like I do, or you can have
one on one conversations on Zoom. I personally do both because you get a
level of detail out of those one on one conversations that you don't quite get
out of a survey. You can always ask follow up questions on Zoom,
whereas you can't in a survey, and somebody might tell you like, oh,
I'm struggling to get Instagram followers. That's very surface level. On Zoom,
then we'd be able to ask them, all, why is that a
problem for you, and they can say, well, because then I'm struggling
to grow my business, so I can't make enough sales and I'm really now
worried that I'm going to have to go back to a job because my business
isn't growing fast enough. Now we have something we can really work with here,
we'll realize, oh, the problem is that their business isn't growing.
So rather than creating a course showing them how to get Instagram followers, maybe
I could create a course showing them how to grow their business faster. So
the key, I guess is always asking them, Hey, what are you
struggling with? How can I help you? What questions do you have about
whatever topic? What are your goals for your business? What are your goals
for your life? What are your goals for your fitness this year or this
month, or however you want a frame that ask them these questions. And
if you're doing this on zoom, you can ask follow up questions. If
you're doing it in a survey, you'll probably get more responses, but there
will be more surface level and you probably need to use a little bit of
your own power of deduction to figure out what the real problem is. Right,
So, you know, when somebody tells you in a survey what their
struggle is, you've got to take that with a bit of a grain of
salt, because often what they think they're struggling with isn't actually the real problem.
You know, like they're struggling to get more Instagram followers problem, that's
not really the real problem. That's the symptom of the problem, or I
guess that's a part of the one of the contributing factors to the problem.
But the actual problem is they just want to make more sales and they don't
know how to make more sales, and they've equated more Instagram followers with more
sales. Okay, so you want to you do want to look a little
bit deeper than what people just tell you in those surveys. So there you
have at five places that you can get ideas for new offers, your inboxes,
online communities, your existing clients, keyword research tool, and conversations with
your existing audience. Now, if you're not already subscribed to the show,
hit the little plus or the follow button and it just means you'll get each
new episode straight to your podcast app every Monday, Wednesday, Friday. You
don't have to go and manually search for it each time I put out a
new episode. It'll just come into your feed and then you can download it
or not download it, So make sure you do that. That is it
for today's episode. Thank you so much for listening. Catch you next time.