1 00:00:00,200 --> 00:00:04,919 Stop talking about your offer NonStop and constantly giving a call to action to join 2 00:00:05,000 --> 00:00:09,599 the wait list. If somebody can't buy your offer right now, you're wasting 3 00:00:09,640 --> 00:00:13,919 time talking about it when you could be sharing something that's actually moving them closer 4 00:00:13,960 --> 00:00:19,879 to buying when the offer is available. Welcome to imperfect Action. I'm Steph 5 00:00:19,920 --> 00:00:23,879 Taylor. For years, I read all the books, downloaded all the freebees, 6 00:00:23,879 --> 00:00:28,160 and did all the courses, but it wasn't until I started taking imperfect 7 00:00:28,199 --> 00:00:33,799 action that my business had its first million dollars year. Imperfect action is about 8 00:00:33,840 --> 00:00:40,039 doing things before you're ready, prioritizing consistent action over perfect action, and moving 9 00:00:40,079 --> 00:00:44,399 forward even when you're not sure you're doing it right. On this show, 10 00:00:44,479 --> 00:00:49,399 you can expect mindset advice, actionable marketing tips and strategies to build a business 11 00:00:49,520 --> 00:00:55,399 that brings you more profit, more freedom, and even more joy. Are 12 00:00:55,439 --> 00:00:58,759 you on the list to get my daily businesses? Every day, I'll send 13 00:00:58,759 --> 00:01:02,119 you a bite sized prompt signed to help you grow your business in a more 14 00:01:02,240 --> 00:01:06,480 intentional way. Sign up at Steph taylor dot com, forward slash DBB, 15 00:01:07,000 --> 00:01:12,200 or at the link in the short notes. Hey, welcome back to a 16 00:01:12,239 --> 00:01:18,599 perfect Action. This is episode six hundred and sixty one three content swaps that 17 00:01:18,640 --> 00:01:22,400 will make you more sales in a launch. Now, in a launch, 18 00:01:22,719 --> 00:01:26,640 the content that you share both during cart open and in the sixty to ninety 19 00:01:26,719 --> 00:01:32,480 days leading up to cart open has the power to make or break your launch. 20 00:01:33,000 --> 00:01:36,599 Now. That is because of a concept that I call the magician's gap, 21 00:01:36,640 --> 00:01:40,799 the gap between where someone is today and where they need to be to 22 00:01:40,879 --> 00:01:46,400 be ready to buy your offer. It's a pretty complex concept, right My 23 00:01:46,519 --> 00:01:51,840 Launch Magic students spend all of module one and Module two trying to uncover their 24 00:01:51,840 --> 00:01:56,439 own magician's gap for their offer, their course, or their group program, 25 00:01:56,560 --> 00:02:00,239 or their membership that they are launching, and then deep diving into how they 26 00:02:00,239 --> 00:02:05,680 can use their free content, their webinar, their cart open emails, their 27 00:02:05,719 --> 00:02:09,039 sales pages, all of that to bridge this one gap so that when doors 28 00:02:09,080 --> 00:02:13,520 open, their audience is ready and waiting to buy. Now, Doors to 29 00:02:13,599 --> 00:02:16,400 Launch Magic do open up again at the start of August. If you want 30 00:02:16,400 --> 00:02:20,719 to jump on the waitlist so that you get all of the early bird bonuses 31 00:02:21,000 --> 00:02:23,680 when doors open, DM me on Instagram. I'm over there at Steph Taylor 32 00:02:23,719 --> 00:02:27,919 dot co. Send me the word magic. Now. It needs to just 33 00:02:28,039 --> 00:02:31,000 be that one word in a message, otherwise it won't trigger the automation and 34 00:02:31,039 --> 00:02:37,039 you won't get added to the waitlist. Okay, so content swaps in your 35 00:02:37,159 --> 00:02:40,159 next launch. So the next time that you are launching, try these three 36 00:02:40,240 --> 00:02:46,360 content swaps that will make you more sales. So stop telling your audience that 37 00:02:46,479 --> 00:02:51,039 something exciting is coming, because nobody else is ever going to be as excited 38 00:02:51,080 --> 00:02:53,840 about your offer as you are. Unfortunately, unless you are one of the 39 00:02:53,879 --> 00:02:59,680 Kardashians and you have a really highly engaged audience of fans who will buy anything 40 00:02:59,719 --> 00:03:02,080 you tell them, you are going to be the most excited person about what 41 00:03:02,120 --> 00:03:07,520 you are selling. And the best offers usually aren't even that exciting. They're 42 00:03:07,560 --> 00:03:13,199 simply just solving a problem your ideal client is experiencing. And if your offer 43 00:03:13,280 --> 00:03:16,719 solves a problem that your ideal client isn't even aware that they have, or 44 00:03:16,759 --> 00:03:21,840 if they don't believe that it's possible for them to solve that problem, then 45 00:03:21,879 --> 00:03:27,120 they won't get excited. They'll just keep scrolling. So instead swap the content 46 00:03:27,199 --> 00:03:30,120 that's trying to get them excited about what you are launching, swap it for 47 00:03:30,520 --> 00:03:35,759 educating them on what they need to know about the problem they are experiencing or 48 00:03:35,800 --> 00:03:40,039 the solution that your offer delivers. So you know, back when I was 49 00:03:40,280 --> 00:03:45,199 a teenager, I got my very first car, which was a little old 50 00:03:45,199 --> 00:03:49,479 fear. It was really cute, and I remember one day driving onto the 51 00:03:49,560 --> 00:03:53,840 motorway on ramp and putting my foot down and the car just wasn't accelerating. 52 00:03:54,400 --> 00:03:58,879 My foot was flat on the floor and it was going so slowly. And 53 00:03:59,240 --> 00:04:01,159 here I was like, I maybe had my license for a year if that, 54 00:04:01,280 --> 00:04:03,919 and I had all these people behind me beeping at me. I'm freaking 55 00:04:03,960 --> 00:04:09,960 out. And turns out that the fit obviously needed to be repaired. So 56 00:04:10,000 --> 00:04:13,560 I drove it down to the mechanic and I said to him, I said, 57 00:04:13,560 --> 00:04:16,920 I think the turbo in the turbo diesel has gone. And I left 58 00:04:16,959 --> 00:04:20,800 it with them. And then what ended up happening was it actually needed to 59 00:04:20,839 --> 00:04:25,959 have the air conditioning regassed. Would you believe it? But here's the thing. 60 00:04:26,079 --> 00:04:28,959 If I had if the mechanic had said to me, hey, let 61 00:04:29,000 --> 00:04:32,160 me regas your air conditioning without actually explaining to me that this was causing the 62 00:04:32,199 --> 00:04:36,160 turbo to not work so my car couldn't accelerate, I wouldn't have known that 63 00:04:36,160 --> 00:04:39,319 this was the solution I needed. So I would have said, no, 64 00:04:39,399 --> 00:04:43,800 thank you, I don't need that. But it was through the education of 65 00:04:44,040 --> 00:04:46,360 hey, this is what's actually gone wrong, and this is how it's going 66 00:04:46,399 --> 00:04:51,160 to fix the problem you are experiencing that I became aware I needed to spend 67 00:04:51,240 --> 00:04:59,000 money on this one particular thing. Okay, so that is a huge piece 68 00:04:59,040 --> 00:05:01,839 for a lot of your audio, depending on what you are selling. They 69 00:05:01,920 --> 00:05:04,680 might not know that they have a problem. They might not know that it's 70 00:05:04,680 --> 00:05:08,560 possible to solve that problem. They might not know that there is a solution 71 00:05:08,600 --> 00:05:11,839 to their problem. And it's up to you to identify where they are at 72 00:05:12,160 --> 00:05:15,399 so that you can share content that meets them where they are at, rather 73 00:05:15,439 --> 00:05:18,000 than trying to make them excited about something that they don't even know they need. 74 00:05:18,439 --> 00:05:21,920 Now, I do have a little free email sequence, a free five 75 00:05:21,959 --> 00:05:27,959 part email sequence called five Simple Tweaks to accelerate your launch profits. It's going 76 00:05:28,000 --> 00:05:30,680 to help you to sidestep the five most common tripping hazards that will kill your 77 00:05:30,759 --> 00:05:34,759 launch profits so that you can make your next launch a roaring success. If 78 00:05:34,759 --> 00:05:39,879 you want to grab that one for free, dm me The word Tweaks t 79 00:05:40,240 --> 00:05:43,839 w E a k s just that word on Instagram. I'm over there at 80 00:05:43,839 --> 00:05:46,839 Steph Taylor dot co and I will send you that five part email sequence. 81 00:05:47,399 --> 00:05:54,759 Okay, the next content swap to make stop talking about your offer NonStop and 82 00:05:54,920 --> 00:05:59,240 constantly giving a call to action to join the waitlist. If somebody can't buy 83 00:05:59,279 --> 00:06:02,519 your offer right now, they are, you're wasting time talking about it when 84 00:06:02,560 --> 00:06:06,720 you could be sharing something that's actually moving them closer to buying when the offer 85 00:06:06,839 --> 00:06:12,160 is available. Seriously, by the time doors open, your audience is going 86 00:06:12,199 --> 00:06:16,000 to have already forgotten what is included in your offer, So it's worthwhile spending 87 00:06:16,000 --> 00:06:21,240 this time educating them on the problem and the solution and the transformation rather than 88 00:06:21,439 --> 00:06:25,399 trying to get them onto your wait list. Because wait lists are fine, 89 00:06:25,480 --> 00:06:29,439 but they're not usually a reliable indicator of who's actually going to buy in a 90 00:06:29,519 --> 00:06:34,199 launch. So instead of that, instead of talking about your offer NonStop and 91 00:06:34,319 --> 00:06:39,240 constantly giving a call to action to join a wait list, try creating a 92 00:06:39,279 --> 00:06:44,199 strategically aligned launch lead magnet that's going to get your audience onto your email list 93 00:06:44,240 --> 00:06:47,199 and move them closer to buying. Now, your launch lead magnet is actually 94 00:06:47,240 --> 00:06:53,040 different to your general lead magnet in your business. It's designed with just this 95 00:06:53,120 --> 00:06:56,839 one specific offer in mind, and it's not going to be your most popular 96 00:06:56,920 --> 00:07:00,319 lead magnet. It's not going to get the most opt ins. It will 97 00:07:00,319 --> 00:07:02,680 get the right people opting in, and it will nurture them through the magician's 98 00:07:02,759 --> 00:07:08,199 gap, the gap that is between where they are right now and where they 99 00:07:08,240 --> 00:07:11,680 need to be to be ready to buy when you open doors. It's not 100 00:07:11,720 --> 00:07:15,399 going to be the sexiest, shiniest freebee that everybody is going to want, 101 00:07:15,800 --> 00:07:18,040 but it will be the right freebee for the right people for your launch. 102 00:07:18,759 --> 00:07:24,920 Okay, the next content swap. Stop counting down the days until doors open 103 00:07:25,240 --> 00:07:29,720 and then only talking about the benefits of your course or your group program or 104 00:07:29,720 --> 00:07:33,120 your membership while doors are open. It frustrates me so much when I see 105 00:07:33,160 --> 00:07:38,480 somebody in the lead up to their ladge sharing content that's like five days until 106 00:07:38,480 --> 00:07:41,879 doors open, four days, three days, etc. Like I said, 107 00:07:42,160 --> 00:07:46,000 nobody else will be as excited about your launch as you are, and this 108 00:07:46,079 --> 00:07:50,120 kind of content is a waste of your time because excitement isn't what's going to 109 00:07:50,199 --> 00:07:55,639 sell Your audience probably isn't sitting there marking down the days on their calendar until 110 00:07:55,639 --> 00:07:58,720 they can buy and then when doors open. If you are just talking about 111 00:07:58,720 --> 00:08:01,240 your offer non stop and how much value is in it and what the benefits 112 00:08:01,240 --> 00:08:05,879 are to them, you're actually doing your audience at disservice. During cart open, 113 00:08:05,959 --> 00:08:09,800 they are asking what is in this for me? How will this impact 114 00:08:09,839 --> 00:08:13,680 my life? Will this outcome be possible in my specific situation? Why should 115 00:08:13,759 --> 00:08:18,399 I care? And cart open is really this limited time period where you are 116 00:08:18,399 --> 00:08:22,720 helping them to make the right decision for them, not trying to make them 117 00:08:22,800 --> 00:08:28,120 so excited that they buy. So instead of sharing a countdown and try to 118 00:08:28,120 --> 00:08:33,960 build excitement in your launch, try using your cart open content as a time 119 00:08:33,080 --> 00:08:37,080 to help your audience make the right decision for them. You know, what 120 00:08:37,159 --> 00:08:41,559 are all of the things that your ideal client needs to know about your offer, 121 00:08:41,879 --> 00:08:46,279 About themselves, about the problem they're experiencing, About the solution that your 122 00:08:46,279 --> 00:08:50,159 offer delivers, about the transformation that they will achieve. What do they need 123 00:08:50,200 --> 00:08:52,960 to know about all of these things to be ready to buy? And cover 124 00:08:54,080 --> 00:08:56,159 that in your cart open emails, your sales page, your social posts, 125 00:08:56,200 --> 00:09:01,320 your webinar, all of those places, what hesitation, the questions might they 126 00:09:01,360 --> 00:09:05,879 have? Make sure that these are all addressed, right. I love webinars 127 00:09:05,919 --> 00:09:09,159 in a launch because they give me this opportunity to answer all of my audience 128 00:09:09,240 --> 00:09:15,039 questions while we are live. Same with anything like a sales call, or 129 00:09:15,080 --> 00:09:18,879 a discovery call or a fitting call, you can see what the questions and 130 00:09:18,960 --> 00:09:22,960 hesitations are that are coming up in real time and answer them rather than relying 131 00:09:24,000 --> 00:09:28,399 on your audience feeling comfortable enough to actually come to you and reach out via 132 00:09:28,440 --> 00:09:33,039 email or messenger or DM or wherever. Okay, so there are your three 133 00:09:33,320 --> 00:09:37,879 major content swaps. So stop telling your audience something exciting is coming and instead 134 00:09:37,039 --> 00:09:41,559 educate them on what they need to know about the problem they are experiencing or 135 00:09:41,600 --> 00:09:46,360 the solution that your offer delivers. Stop talking about your offer NonStop and constantly 136 00:09:46,399 --> 00:09:48,960 giving the call to action to join your wait list, and instead create a 137 00:09:50,000 --> 00:09:54,840 strategically aligned launch lead magnet that gets them onto your email list and moves them 138 00:09:54,840 --> 00:09:58,720 closer to buying. And stop counting down the days until doors open and then 139 00:09:58,759 --> 00:10:01,200 only talking about the bene fits of your course for a few days, and 140 00:10:01,360 --> 00:10:07,200 instead use that card open content as a time to help your audience make the 141 00:10:07,320 --> 00:10:11,480 right decision for them. All Right, if you are not already subscribed to 142 00:10:11,480 --> 00:10:15,200 the show, make sure you hit the plus button in Apple Podcasts or follow 143 00:10:15,320 --> 00:10:18,720 in Spotify, and it'll just mean that you get each new episode delivered straight 144 00:10:18,759 --> 00:10:22,200 to your podcast app every Monday, Wednesday, and Friday. Thank you so 145 00:10:22,279 --> 00:10:22,759 much for listening. Catch you next time.