Stop talking about your offer NonStop and constantly giving a call to action to join
the wait list. If somebody can't buy your offer right now, you're wasting
time talking about it when you could be sharing something that's actually moving them closer
to buying when the offer is available. Welcome to imperfect Action. I'm Steph
Taylor. For years, I read all the books, downloaded all the freebees,
and did all the courses, but it wasn't until I started taking imperfect
action that my business had its first million dollars year. Imperfect action is about
doing things before you're ready, prioritizing consistent action over perfect action, and moving
forward even when you're not sure you're doing it right. On this show,
you can expect mindset advice, actionable marketing tips and strategies to build a business
that brings you more profit, more freedom, and even more joy. Are
you on the list to get my daily businesses? Every day, I'll send
you a bite sized prompt signed to help you grow your business in a more
intentional way. Sign up at Steph taylor dot com, forward slash DBB,
or at the link in the short notes. Hey, welcome back to a
perfect Action. This is episode six hundred and sixty one three content swaps that
will make you more sales in a launch. Now, in a launch,
the content that you share both during cart open and in the sixty to ninety
days leading up to cart open has the power to make or break your launch.
Now. That is because of a concept that I call the magician's gap,
the gap between where someone is today and where they need to be to
be ready to buy your offer. It's a pretty complex concept, right My
Launch Magic students spend all of module one and Module two trying to uncover their
own magician's gap for their offer, their course, or their group program,
or their membership that they are launching, and then deep diving into how they
can use their free content, their webinar, their cart open emails, their
sales pages, all of that to bridge this one gap so that when doors
open, their audience is ready and waiting to buy. Now, Doors to
Launch Magic do open up again at the start of August. If you want
to jump on the waitlist so that you get all of the early bird bonuses
when doors open, DM me on Instagram. I'm over there at Steph Taylor
dot co. Send me the word magic. Now. It needs to just
be that one word in a message, otherwise it won't trigger the automation and
you won't get added to the waitlist. Okay, so content swaps in your
next launch. So the next time that you are launching, try these three
content swaps that will make you more sales. So stop telling your audience that
something exciting is coming, because nobody else is ever going to be as excited
about your offer as you are. Unfortunately, unless you are one of the
Kardashians and you have a really highly engaged audience of fans who will buy anything
you tell them, you are going to be the most excited person about what
you are selling. And the best offers usually aren't even that exciting. They're
simply just solving a problem your ideal client is experiencing. And if your offer
solves a problem that your ideal client isn't even aware that they have, or
if they don't believe that it's possible for them to solve that problem, then
they won't get excited. They'll just keep scrolling. So instead swap the content
that's trying to get them excited about what you are launching, swap it for
educating them on what they need to know about the problem they are experiencing or
the solution that your offer delivers. So you know, back when I was
a teenager, I got my very first car, which was a little old
fear. It was really cute, and I remember one day driving onto the
motorway on ramp and putting my foot down and the car just wasn't accelerating.
My foot was flat on the floor and it was going so slowly. And
here I was like, I maybe had my license for a year if that,
and I had all these people behind me beeping at me. I'm freaking
out. And turns out that the fit obviously needed to be repaired. So
I drove it down to the mechanic and I said to him, I said,
I think the turbo in the turbo diesel has gone. And I left
it with them. And then what ended up happening was it actually needed to
have the air conditioning regassed. Would you believe it? But here's the thing.
If I had if the mechanic had said to me, hey, let
me regas your air conditioning without actually explaining to me that this was causing the
turbo to not work so my car couldn't accelerate, I wouldn't have known that
this was the solution I needed. So I would have said, no,
thank you, I don't need that. But it was through the education of
hey, this is what's actually gone wrong, and this is how it's going
to fix the problem you are experiencing that I became aware I needed to spend
money on this one particular thing. Okay, so that is a huge piece
for a lot of your audio, depending on what you are selling. They
might not know that they have a problem. They might not know that it's
possible to solve that problem. They might not know that there is a solution
to their problem. And it's up to you to identify where they are at
so that you can share content that meets them where they are at, rather
than trying to make them excited about something that they don't even know they need.
Now, I do have a little free email sequence, a free five
part email sequence called five Simple Tweaks to accelerate your launch profits. It's going
to help you to sidestep the five most common tripping hazards that will kill your
launch profits so that you can make your next launch a roaring success. If
you want to grab that one for free, dm me The word Tweaks t
w E a k s just that word on Instagram. I'm over there at
Steph Taylor dot co and I will send you that five part email sequence.
Okay, the next content swap to make stop talking about your offer NonStop and
constantly giving a call to action to join the waitlist. If somebody can't buy
your offer right now, they are, you're wasting time talking about it when
you could be sharing something that's actually moving them closer to buying when the offer
is available. Seriously, by the time doors open, your audience is going
to have already forgotten what is included in your offer, So it's worthwhile spending
this time educating them on the problem and the solution and the transformation rather than
trying to get them onto your wait list. Because wait lists are fine,
but they're not usually a reliable indicator of who's actually going to buy in a
launch. So instead of that, instead of talking about your offer NonStop and
constantly giving a call to action to join a wait list, try creating a
strategically aligned launch lead magnet that's going to get your audience onto your email list
and move them closer to buying. Now, your launch lead magnet is actually
different to your general lead magnet in your business. It's designed with just this
one specific offer in mind, and it's not going to be your most popular
lead magnet. It's not going to get the most opt ins. It will
get the right people opting in, and it will nurture them through the magician's
gap, the gap that is between where they are right now and where they
need to be to be ready to buy when you open doors. It's not
going to be the sexiest, shiniest freebee that everybody is going to want,
but it will be the right freebee for the right people for your launch.
Okay, the next content swap. Stop counting down the days until doors open
and then only talking about the benefits of your course or your group program or
your membership while doors are open. It frustrates me so much when I see
somebody in the lead up to their ladge sharing content that's like five days until
doors open, four days, three days, etc. Like I said,
nobody else will be as excited about your launch as you are, and this
kind of content is a waste of your time because excitement isn't what's going to
sell Your audience probably isn't sitting there marking down the days on their calendar until
they can buy and then when doors open. If you are just talking about
your offer non stop and how much value is in it and what the benefits
are to them, you're actually doing your audience at disservice. During cart open,
they are asking what is in this for me? How will this impact
my life? Will this outcome be possible in my specific situation? Why should
I care? And cart open is really this limited time period where you are
helping them to make the right decision for them, not trying to make them
so excited that they buy. So instead of sharing a countdown and try to
build excitement in your launch, try using your cart open content as a time
to help your audience make the right decision for them. You know, what
are all of the things that your ideal client needs to know about your offer,
About themselves, about the problem they're experiencing, About the solution that your
offer delivers, about the transformation that they will achieve. What do they need
to know about all of these things to be ready to buy? And cover
that in your cart open emails, your sales page, your social posts,
your webinar, all of those places, what hesitation, the questions might they
have? Make sure that these are all addressed, right. I love webinars
in a launch because they give me this opportunity to answer all of my audience
questions while we are live. Same with anything like a sales call, or
a discovery call or a fitting call, you can see what the questions and
hesitations are that are coming up in real time and answer them rather than relying
on your audience feeling comfortable enough to actually come to you and reach out via
email or messenger or DM or wherever. Okay, so there are your three
major content swaps. So stop telling your audience something exciting is coming and instead
educate them on what they need to know about the problem they are experiencing or
the solution that your offer delivers. Stop talking about your offer NonStop and constantly
giving the call to action to join your wait list, and instead create a
strategically aligned launch lead magnet that gets them onto your email list and moves them
closer to buying. And stop counting down the days until doors open and then
only talking about the bene fits of your course for a few days, and
instead use that card open content as a time to help your audience make the
right decision for them. All Right, if you are not already subscribed to
the show, make sure you hit the plus button in Apple Podcasts or follow
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much for listening. Catch you next time.