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Whenever I record some chapter related to
greater or lesser extent to the present.

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I end up repenting and today is
precisely one of these episodes. While I

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recorded this chapter on Sunday, June
2. Yesterday, June 3, Pod

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News revealed that Megaphone, not Spotify
Eye, but Megaphone, was working to

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re- enact its certification. And
ab this doesn' t mean that everything

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I' m talking about in the
episode you' re going to hear next

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is false or it has to be
corrected, because for the moment it hasn

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' t become official And, above
all and something very important, it'

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s not Spotify who' s working
on coming back, but Megaphong. The

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ad part of Spotify, but well, I don' t get involved anymore.

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We' ll see if I don' t have to re- update

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the streaming audio platform. Your Excellency. Spotify has abandoned the statistical measurement system

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and ab for a few months and
so far it had not been made public

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because the IAB itself had not removed
Spotify as one of its partners. But

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this is already a reality and what
consequences it has, because let me tell

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you, because it is quite dangerous
for the podcast industry. We welcome you

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across the microphone. On the other
side of the microphone, a project by

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Jorge Marín Nieto in which you will
find your daily ration of metapodcasting, casting

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with news, events, tools or
episodes of opinion in just ten minutes.

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Ten minutes, ten minutes. It
is a pleasure to be on the other

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side of the microphone, as every
day, to continue to break down all

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the secrets, all the events,
news, tools, curiosities, recommendations and

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everything that crosses my path around podcasting. I am Jorge Marín, since eb

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producer, and today Tuesday I want
to talk to you about the abandonment of

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Spotify in the system of measurement and
statistics and ab As reported to us pot

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News on April 22, although they
have already advanced it long ago, specifically

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they say that it was not subscribed, it no longer had this certification since

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the beginning of two thousand twenty.
It has not been so far, when

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the IAB platform has removed Spotify from
its membership list on its clear Spotify website.

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Well, some statements made by the
ceo of the good c the press

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manager of Spotify said that well that
in this two thousand twenty- four have

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made a small pause to ensure that
they can continue to participate actively and that

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they go to the next, next
months, next year, they will reassess

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their membership, their association through IAB
And good that they will continue to defend

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the efforts and that they will continue
to connect with the industry and with this

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work to the digital advertising that they
do thanks to this certification of IAB.

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Remember that neither Megaphone, nor chart
tabole, nor four p do not have

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certification and a b today when they
wrote this, but they do meet all

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the standards required by the platform itself
and ab in its version two one remember

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that it is about to leave if
the version two has not already come out

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with new improvements to continue measuring effectively
how they count or how they count the

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downloads and listens of podcast. Let' s say in this standardization of podcast

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platforms to be heard wherever you hear
it, your podcast or your program count

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in the same way, whether you' re staying in eBox, in Spreaker,

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in Spotify, well wherever it is. Let' s say it'

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s a standard way to count each
download or listen to podcast. They say

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that pod Bin has also been removed
from the list of companies that comply with

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the i AB certificate and that they
were last certified also in two thousand twenty,

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so they advance here inpond News to
be certified for the first time go.

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It' s twelve thousand five hundred
dollars a year' s renewal.

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That' s six hundred and fifty
dollars. The non- partners who aren

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' t partners are seventeen- five
hundred dollars? And renewing this certification to

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the non- partners is eight seven
hundred and fifty dollars, which may seem

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like a barbarity for a podcast like
this that you are listening to, in

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fact it is and for many of
you it is, but for a company

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like Spotify or pod b or many
of those that I have named previously,

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because this surely is nothing, especially
if you take into account that in this

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way you certify that all your listeners
are subject to a say global measurement,

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a joint measurement to which the big
podcast platforms undergo to certify that their downloads

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are as realistic as possible or at
least every year, as they are updating

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the IABE. In addition to the
link to last April' s Pod News

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news. I' m going to
leave you a link to a thread that

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Frantzuz published last December perhaps referring to
the types of downloads that Spotify offers.

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And it is that for some time
there have been some Spotify statistics that do,

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that are certified by iab but,
on the other hand, there are

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others that do not. And this
is because it' s because Spotify there

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are two ways, so to speak, to insert ads, on the one

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hand, if you download the episode
or, on the other hand, if

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you listen to it on streaming,
depending on how you do it. Let

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' s say it adds to one
statistic or adds another to another forgiveness,

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because the way to insert advertising,
if you do it via streaming or if

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you do it through downloading, is
different. In this way, Spotify counted.

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Now not anymore, but I counted
in two different ways and only one

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of them was certified by iab this
I imagine, I want to think that

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is one of the reasons why we
say that they have decided to separate from

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this certification, added to the fact
that they also control Megaphone, which is

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one of the largest advertising agencies of
digital audio and audio streaming. And this

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is precisely where one of the biggest
problems that comes from this exit is that

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you abandon this certification and see and
mount your own system, mount your own

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statistics system, well, you wouldn' t have a bigger problem if it

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' s a small company. And
well, if at the end of the

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day, let' s say you
want to separate from how you measure the

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rest of the people or the rest
of the companies, the downloads and listening

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statistics from podcasts. But of course, what' s going on here that

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Spotify has become the largest or one
of the biggest histing or podcast hosts in

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the world. I think it'
s over Apple Podcast. Despite carple Podcast,

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it' s not a lodger,
it' s not a husting as

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such. Spotify yes, but well, you know what I mean, that

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Spotify has gained so much weight,
that it has already outranked Apple Podcast.

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And of course, if you'
re the biggest husting, you' re

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the biggest podcast host in the world. And if it' s or,

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you add it up that you'
re avoiding or starting to avoid being audited

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by a company or an external agency, as in the case of IAB,

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and you' re the one who
makes your own statistics, because of course,

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it makes you think, it makes
you think, because in addition,

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now, for example, those we
host in Spreaker or in eBox. I

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think they don' t count Spotify
statistics well, but good at Spaker they

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did. So far, they won' t be able to count your podcast

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statistics along with the rest of the
statistics from other platforms. That is,

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the podcast multi- distribution is going
to be truncated, not because you can

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' t distribute your podcast in Spotify, but because it won' t be

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able to count in the same way. And this is a real problem,

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because, of course, so far
You, with your FITRSS, can distribute

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per podcasts to Spotify. There you
even go to YouTube, and here is

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precisely the great example that You bring. The sums of the downloads or better

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said, YouTube visualizations you have to
count. Besides, those YouTube visits don

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' t count within your statistics,
but from now on, Spotify visits aren

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' t going to count either,
because they won' t be able to

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synchronize with your statistics system that you
do have the certification and now see this

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clear, they' re going to
disentangle and they' re going to start

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riding it on their own. And
this is a little dangerous hooking up with

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what I said before if you'
re the biggest podcast host in the world,

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because if you' re going to
start making or moderate your own statistics

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and you have the biggest market control, wow is a little dangerous. But

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if you add to that, you
add the fact that they have Megaphon behind

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one of the largest advertising agencies or
advertising systems of a digital audio in the

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world, that they will count their
own statistics, that they will control advertising

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and that also controls accommodation. Of
course they' re already doing everything,

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let' s say the podcasting ecosystem. Now maybe it' s very nice

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that they start giving us the accommodation. Then they start giving us a gift

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or paying well for advertising. And
everything is very nice, everything very wonderful.

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But when you already have all the
control of the market and start lowering

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advertising prices, or it sounds.
This is because web site creators with Google

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auts sound and a lot when previously
Google' s Vanness advertising paid off very

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well. But once they took the
whole market and removed Google Reader from the

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equation so that people could not use
blog fixes, little by little they started

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to lower prices until they threw them
down the floor. And that' s

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what it looks like. Here I
allow myself to dust my crystal ball.

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Looks like they' ll end up
doing this with Spotify. First they'

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ve done the podcast accommodation. Now
they are going to be done with the

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statistics system and then with the control
of the ads, because now for what

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we want more. Luckily, podcasting
or at least it' s what we

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do. Podcasts we like a lot. We prefer to multidistribute our content across

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all other podcast platforms. But of
course, if Spotify is the one that

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lets us host it, for free, we can advertise it and then we

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distribute it to the rest of the
platforms. Well, after all, we

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' re going to start giving in, giving in, giving in, giving

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in? We' re going to
a bunch of clients I' m talking

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to. I' ll show you
the different options to host your podcasts and

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many of them go straight to Spotify. Not by Spotify by the great Swedish

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brand with the Green logo, but
by the missing Andcore, now transformed into

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Spotify Ford Podcaster and the advantages it
gives. But of course, you have

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to know a little bit about the
options and see the dangers in the future,

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like this one I was telling you
about. If little by little we

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give you our content, because they
offer us everything for free and they start

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to put everything very nice and very
wonderful, once they are done with the

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market taking small steps like the one
that I have brought you today, which

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will happen in the future. So
think about it and don' t put

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all your eggs in the same basket, because it' s a little dangerous,

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as I said. I' m
going to leave a link to last

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April' s Pod News news,
where they announced Spotify' s departure from

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certification and ab, and in addition, the link to Francis us Quiza'

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s thread, where he explains the
two Spotify ad distribution models and why they

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are not accounted for in the same
way or not accounted for in the same

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way. Because this thread is from
last December and this news from last April.

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We will see if, when the
new season of the microphone begins,

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I bring no more news on this
topic and more abandonments by the podcasting industry,

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global podcasting, free podcasting and multi- distribution podcasting. Too bad,

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but well, listen thanks to you
guys for being on the mike for you

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and now I say goodbye and how
every day I go back to that place

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where you guys are right now on
the other side of the mike or