1 00:00:00,120 --> 00:00:03,319 Most of the time, your audience are not even ready for the how to 2 00:00:03,439 --> 00:00:06,799 content yet they think they want it, but they're actually not ready for it. 3 00:00:07,280 --> 00:00:10,480 So when you share that how to content, they're going to save it 4 00:00:10,519 --> 00:00:14,119 for later and then not come back to it, or they will have a 5 00:00:14,160 --> 00:00:18,600 million reasons why they're not ready yet or why it won't work for them, 6 00:00:18,960 --> 00:00:23,239 so then they won't pay attention they keep scrolling. So instead, focus your 7 00:00:23,280 --> 00:00:26,920 content on what your audience needs to know before they'll be ready for that hell 8 00:00:27,000 --> 00:00:30,719 to content. What are the things that they need to know to be ready 9 00:00:30,719 --> 00:00:37,359 to take action on the how to content? Welcome to Imperfect Action. I'm 10 00:00:37,399 --> 00:00:41,119 Steph Taylor. For years, I read all the books, downloaded all the 11 00:00:41,159 --> 00:00:45,399 freebies, and did all the courses, but it wasn't until I started taking 12 00:00:45,439 --> 00:00:51,320 imperfect action that my business had its first million dollar year. Imperfect action is 13 00:00:51,359 --> 00:00:57,479 about doing things before you're ready, prioritizing consistent action over perfect action, and 14 00:00:57,560 --> 00:01:02,240 moving forward even when you're not sure you're doing it right. On this show, 15 00:01:02,320 --> 00:01:06,760 you can expect mindset advice, actionable marketing tips and strategies to build a 16 00:01:06,799 --> 00:01:10,920 business that brings you more profit, more freedom, and even more joy. 17 00:01:12,120 --> 00:01:15,599 Are you on the list to get my daily businesses. Every day i'll send 18 00:01:15,599 --> 00:01:19,959 you a bite sized prompt designed to help you grow your business in a more 19 00:01:19,079 --> 00:01:23,920 intentional way. Sign up at Stephtaylor dot co, forward slash DBB, or 20 00:01:23,920 --> 00:01:30,200 at the link in the show notes. Hey, welcome back to on Perfect 21 00:01:30,200 --> 00:01:34,920 Action. This is episode seven hundred and seventy one. Today, I'm answering 22 00:01:36,040 --> 00:01:41,079 a bunch of your questions about launching. I put other sticker on my Instagram 23 00:01:41,159 --> 00:01:45,200 stories a little while ago, and I had so many good questions and I 24 00:01:45,200 --> 00:01:49,760 couldn't get around to answering all of them in written format on my stories, 25 00:01:49,879 --> 00:01:53,319 So I decided I'm going to finish answering them on here, as well as 26 00:01:53,439 --> 00:01:57,959 sharing a couple of the ones that came up multiple times, because I know 27 00:01:57,560 --> 00:02:04,760 these are pretty cold questions that come up whenever you are launching a new course 28 00:02:04,879 --> 00:02:07,240 or program or membership, or whenever you're starting to think about it, or 29 00:02:07,240 --> 00:02:14,639 whenever you're relaunching one that already exists. So the very first question that came 30 00:02:14,680 --> 00:02:19,560 in was do you still encourage launching without creating the offer? Now, I 31 00:02:19,560 --> 00:02:23,080 want to be clear, you do still create the offer, but you only 32 00:02:23,120 --> 00:02:27,840 create the offer if the launch is successful, if enough people buy it for 33 00:02:27,879 --> 00:02:30,639 it to be worth your while to create it and deliver it. Otherwise, 34 00:02:31,039 --> 00:02:35,280 you refund them and you do your research, and you go back to the 35 00:02:35,400 --> 00:02:38,759 drawing board and you pivot, you tweak, you do what needs to be 36 00:02:38,800 --> 00:02:43,400 done, and then you launch again and you create it. The idea is 37 00:02:43,479 --> 00:02:46,960 that you are launching it to test the offer and the messaging and find out 38 00:02:47,000 --> 00:02:51,800 if it's something that your audience will actually pay money for, because we can 39 00:02:52,439 --> 00:02:55,520 guess, we can do all great research, but until somebody actually pays money 40 00:02:55,520 --> 00:03:00,159 for it, we don't know whether they want it or not. And I 41 00:03:00,199 --> 00:03:04,719 love this method because I've seen so many people invest time, energy, even 42 00:03:04,840 --> 00:03:08,599 money into creating offers that nobody buys. Like I've seen people who have gone 43 00:03:08,599 --> 00:03:14,879 and invested thousands of dollars into hiring a videographer to film their entire course before 44 00:03:14,919 --> 00:03:21,560 they've even solved the first one. And that's such a huge disappointment then because 45 00:03:21,639 --> 00:03:23,400 if somebody, if you put it out there and nobody buys it, well, 46 00:03:23,599 --> 00:03:29,159 now you've actually invested something. It's a lot harder to change. And 47 00:03:29,240 --> 00:03:32,360 the biggest hesitation or biggest fear that I see stopping people from launching for the 48 00:03:32,360 --> 00:03:37,800 first time is what if I spend time creating it and nobody buys it. 49 00:03:38,360 --> 00:03:43,159 So by launching it before you've created it, or even launching while you create 50 00:03:43,199 --> 00:03:49,199 it, or creating an outline and then launching and only actually creating the content 51 00:03:49,240 --> 00:03:53,520 that fills into that outline once people have bought it, that's an effective way 52 00:03:53,800 --> 00:03:57,800 around this fear. It's an effective way to stop this fear of nobody buying 53 00:03:58,039 --> 00:04:02,400 holding you back. Also, if you have been procrastinating launching for a while, 54 00:04:02,560 --> 00:04:06,960 if you've started outlining your course, and I'm you know this isn't court 55 00:04:08,000 --> 00:04:11,800 specific, but I see this happening with course creators the most because it's very 56 00:04:11,840 --> 00:04:14,759 easy for it to take a long time to create a course. If you've 57 00:04:14,800 --> 00:04:19,959 been procrastinating creating it and getting it out there, launching it first creates a 58 00:04:19,959 --> 00:04:24,279 great deadline because once it's launched and you've told your students, hey, it's 59 00:04:24,279 --> 00:04:27,360 going to be available on this date or I'm going to start teaching it on 60 00:04:27,399 --> 00:04:29,720 this date, now you have a deadline. You have to get it done. 61 00:04:29,759 --> 00:04:33,240 It becomes a priority rather than something that just gets pushed down the to 62 00:04:33,279 --> 00:04:38,279 do list onto next week's pile and then next week's pile and never ends up 63 00:04:38,360 --> 00:04:43,560 actually happening. Okay, So if you've been procrastinating it, I would consider 64 00:04:43,720 --> 00:04:46,759 launching first. And I know it's terrifying having that deadline, but you have 65 00:04:46,800 --> 00:04:49,639 to trust that you can stick to it. You can do it in time. 66 00:04:50,439 --> 00:04:55,600 You can also, it doesn't have to be that you create it the 67 00:04:55,759 --> 00:04:58,720 entire thing after people have bought. You can teach it week by week. 68 00:04:58,839 --> 00:05:02,360 I like the approach of of co creating with your students, where you're showing 69 00:05:02,439 --> 00:05:08,959 up and teaching the content live for the first round, and you can figure 70 00:05:09,000 --> 00:05:13,800 out where they're getting stuck. You can figure out maybe what challenges or what 71 00:05:13,920 --> 00:05:17,360 questions they had that you didn't preempt, and then you can revise the content 72 00:05:17,399 --> 00:05:21,079 so that when you do go and pre record it, you already know that 73 00:05:21,160 --> 00:05:27,920 what you are teaching is effective to get them that result. Another time when 74 00:05:28,000 --> 00:05:30,680 you might want to launch it before you create it is if you are somebody 75 00:05:30,720 --> 00:05:35,959 who's running a service based business and you can't afford to take some time away 76 00:05:35,959 --> 00:05:41,120 from working with clients. You can't say no to the done for you client 77 00:05:41,160 --> 00:05:45,040 work or the one on one work because you need that income. But then 78 00:05:45,079 --> 00:05:48,480 because you're working with the clients, you don't have time to create your course 79 00:05:48,519 --> 00:05:53,399 or your program or your membership. So if you're launching it before you create 80 00:05:53,439 --> 00:05:56,439 it, that brings in a bit of a cash injection. So that means 81 00:05:56,480 --> 00:05:59,000 that you then have a bit of cash flow. That means you can say 82 00:05:59,040 --> 00:06:02,920 no to clients for a little while and spend that time building out the offer 83 00:06:03,040 --> 00:06:08,040 that you have sold. Okay, question number two, do I have to 84 00:06:08,079 --> 00:06:11,319 do a launch? Can I just sell my course from my website instead? 85 00:06:11,439 --> 00:06:14,399 And I love this question because I have a very strong opinion on it. 86 00:06:14,800 --> 00:06:17,879 Okay. So to sell an offer, regardless of whether it's a course or 87 00:06:17,920 --> 00:06:21,279 a program, or coaching or a done for you service, whatever it is 88 00:06:21,319 --> 00:06:26,000 that you are selling, you need a sales process of some kind. And 89 00:06:26,319 --> 00:06:30,120 for highest ticket things like done for you services and maybe coaching, this is 90 00:06:30,199 --> 00:06:34,600 probably going to involve some kind of conversation like a discovery call proposal, but 91 00:06:34,680 --> 00:06:39,759 a back and forth via email. But for a digital product, you're probably 92 00:06:39,839 --> 00:06:44,399 not going to jump on a call with everybody who's considering buying from you. 93 00:06:44,639 --> 00:06:48,120 That would just take way too much time. But is a sales page alone 94 00:06:48,319 --> 00:06:55,240 enough to sell your offer, probably not in most cases. Okay, so 95 00:06:55,480 --> 00:06:59,040 in some cases your sales page alone will be enough for someone to buy your 96 00:06:59,040 --> 00:07:02,839 offer, but that usually only happens if the buyer already trusts you, so 97 00:07:02,879 --> 00:07:06,160 they're super warm, they've been on your email list or following you for a 98 00:07:06,240 --> 00:07:12,079 while, and they would buy anything you put out there. It also usually 99 00:07:12,120 --> 00:07:15,240 only happens if they already know that they want and need this particular offer, 100 00:07:16,079 --> 00:07:21,480 and usually if the offer is relatively low commitment. So obviously, when I 101 00:07:21,519 --> 00:07:26,560 talk about commitment, price is a commitment one commitment point, So if it's 102 00:07:26,600 --> 00:07:29,560 a lower price point, then it's going to be lower commitment than a higher 103 00:07:29,600 --> 00:07:34,879 price point offer. But so is time investment. So a short course that's 104 00:07:35,079 --> 00:07:39,480 say two days long or a couple of hours long, is going to be 105 00:07:39,639 --> 00:07:43,399 much lower commitment than an eight week course, even though on the surface we 106 00:07:43,480 --> 00:07:46,360 think, oh, an eight week course is more valuable, it's a much 107 00:07:46,399 --> 00:07:50,079 bigger commitment for the person investing in it. Same with how much content is 108 00:07:50,079 --> 00:07:54,560 in it. So if they can get through the content in five minutes a 109 00:07:54,600 --> 00:07:58,240 day, that's much lower commitment than if it's going to take them five hours 110 00:07:58,279 --> 00:08:01,519 a week, Right, So if it's you know, if the buyer already 111 00:08:01,519 --> 00:08:03,639 trusts you, if they already know that they want to need this offer, 112 00:08:03,639 --> 00:08:07,519 if it's relatively low commitment, then you can put it on your website and 113 00:08:07,600 --> 00:08:11,560 drive traffic to it and it might convert. But more often than not, 114 00:08:11,720 --> 00:08:16,680 your buyers do need a bit more of a sales process. They need something 115 00:08:16,720 --> 00:08:18,879 that's going to educate them about the problem. They need reassurance that what you 116 00:08:18,920 --> 00:08:24,360 are selling is different to what they have already tried and failed with. They 117 00:08:24,399 --> 00:08:28,319 need a way to get their questions answered, and they need a little bit 118 00:08:28,319 --> 00:08:31,680 of help making a decision. And this is what a launch is all about. 119 00:08:31,759 --> 00:08:33,759 A launch is simply a journey where you are growing your audience with the 120 00:08:33,840 --> 00:08:37,360 right people. You're showing up for them, You're sharing the content they need 121 00:08:37,399 --> 00:08:41,080 to help them decide whether your offer is a good fit for them or not. 122 00:08:41,559 --> 00:08:45,720 You are giving them an avenue to ask questions, whether that be like 123 00:08:45,799 --> 00:08:48,519 on a live master class, and they can ask you questions about whether this 124 00:08:48,559 --> 00:08:54,759 particular offer is going to work for them in their situation or not. Okay, 125 00:08:54,840 --> 00:08:58,799 Question number three, how long should I warm up my audience before a 126 00:08:58,799 --> 00:09:03,759 long launch and somebody else also asks how long should pre launch be? So 127 00:09:03,799 --> 00:09:07,879 this is basically the same question. Most people consider a launch to start on 128 00:09:07,960 --> 00:09:11,600 the day that your doors open and that your offer is available to buy, 129 00:09:11,679 --> 00:09:13,960 so it's like doors are open, buy now, that's when a lot of 130 00:09:13,960 --> 00:09:20,480 people consider the launch to start. I consider that launch to start weeks if 131 00:09:20,519 --> 00:09:24,480 not months before that, and I consider the pre launch or the warm up, 132 00:09:24,559 --> 00:09:28,320 or whatever you want to call it. I consider that to be all 133 00:09:28,440 --> 00:09:31,399 part of the launch. So how long should it be? How long is 134 00:09:31,399 --> 00:09:35,200 a piece of string? Is my answer, because it depends on so many 135 00:09:35,200 --> 00:09:39,720 different things. It depends on things like how actively have you been showing up 136 00:09:39,799 --> 00:09:45,159 and sharing content and emailing your email list in the lead up to the launch 137 00:09:45,240 --> 00:09:48,000 or the lead up to when you start pre launching right, So, for 138 00:09:48,080 --> 00:09:52,320 example, I can have a much shorter warm up time for my launches because 139 00:09:52,399 --> 00:09:56,320 I am constantly year round, sharing three episodes a week on this podcast, 140 00:09:56,360 --> 00:09:58,559 I'm emailing my list three times a week. I'm showing up consistently on social 141 00:09:58,559 --> 00:10:03,320 media, so it's not like radio silence and then suddenly I'm selling. I 142 00:10:03,360 --> 00:10:09,759 am constantly showing up with free content even in between launchers. Another thing that 143 00:10:09,879 --> 00:10:13,840 can affect this is is the content that you usually share related to what you 144 00:10:13,840 --> 00:10:18,360 are launching or is it completely different. So if you are talking about one 145 00:10:18,360 --> 00:10:22,919 topic and then suddenly you start talking about a completely unrelated topic, you're going 146 00:10:22,000 --> 00:10:26,279 to need a little bit longer purely because you probably are going to have a 147 00:10:26,320 --> 00:10:30,559 different ideal client. Right You're going to be trying to attract a different person 148 00:10:30,639 --> 00:10:33,679 with that new topic or that new content. So you need a little bit 149 00:10:33,720 --> 00:10:39,919 longer to grow your audience with that new that new ideal client. And that's 150 00:10:39,960 --> 00:10:43,679 not to say that you need to grow your audience before you start the launching 151 00:10:43,720 --> 00:10:48,759 process. Remember, the launching process includes the lead up, includes the warm 152 00:10:48,840 --> 00:10:50,799 up. You don't need to wait till you have the audience before you start 153 00:10:50,799 --> 00:10:54,879 that process because when you start sharing that kind of content, you will start 154 00:10:54,919 --> 00:10:58,279 to attract that new ideal client. When you start sharing a launch lead magnet 155 00:10:58,559 --> 00:11:03,039 that is is designed for that ideal client, you will attract more of those 156 00:11:03,080 --> 00:11:07,279 ideal clients. You'll grow your email list with the right people. Another consideration 157 00:11:07,919 --> 00:11:13,480 is how much educating does your ideal client need before they'll be ready to buy, 158 00:11:13,559 --> 00:11:16,879 So, in other words, how big is the magician's gap for this 159 00:11:16,960 --> 00:11:20,879 offer? How big is the gap between where they are right now and where 160 00:11:20,879 --> 00:11:22,039 they need to be? Like? What is that knowledge gap? What do 161 00:11:22,120 --> 00:11:26,200 they currently not know that they don't know that they need to know to be 162 00:11:26,279 --> 00:11:28,080 ready to buy? I know that was a bit of a tongue twister, 163 00:11:28,320 --> 00:11:31,879 but think about that. What do they currently not know that they need to 164 00:11:33,039 --> 00:11:35,399 know to be ready to buy? Okay, and they maybe don't know that 165 00:11:35,440 --> 00:11:39,039 they don't know this thing. How big of a commitment is the offer is 166 00:11:39,039 --> 00:11:43,759 another consideration. So, like I mentioned earlier, you know, a lower 167 00:11:43,759 --> 00:11:46,679 price point is going to be a lower commitment than a high price point. 168 00:11:46,840 --> 00:11:52,159 One day course, a one day course is going to be a lower commitment 169 00:11:52,240 --> 00:11:56,039 than an eight week course. A five minute a day course is going to 170 00:11:56,080 --> 00:12:01,639 be a lower commitment than a one hour a day course. So how big 171 00:12:01,639 --> 00:12:05,000 of a commitment is the offer? A bigger commitment offer is going to maybe 172 00:12:05,080 --> 00:12:07,919 need a bit of a longer lead time because they need to trust you a 173 00:12:07,960 --> 00:12:11,720 little bit more. Now, in Launch Magic, I encourage my students to 174 00:12:11,000 --> 00:12:16,360 start sharing this strategic free content, the content that's going to warm their audience 175 00:12:16,440 --> 00:12:20,440 up from week one. From week one of the course, so that by 176 00:12:20,480 --> 00:12:24,919 the time that doors open on their launch in week eleven, their audience is 177 00:12:24,960 --> 00:12:28,799 already warm and ready to buy. And that makes the selling part so much 178 00:12:28,799 --> 00:12:33,720 easier because now you can just sell the offer. You can focus on what 179 00:12:33,759 --> 00:12:35,720 else do they need to know to make this decision? How can I make 180 00:12:35,759 --> 00:12:39,679 sure all of their questions are addressed, rather than trying to also educate them 181 00:12:39,679 --> 00:12:43,360 on what they need to know, rather than trying to build trust at the 182 00:12:43,399 --> 00:12:46,039 same time all of that. The idea is that by the time you get 183 00:12:46,039 --> 00:12:50,879 to doors open, they already trust you. They already are aware of the 184 00:12:50,879 --> 00:12:54,440 problem that they have that your offer solves for them. All of the knowledge 185 00:12:54,480 --> 00:12:58,000 gaps have been bridged, and now it's just a matter of helping them to 186 00:12:58,159 --> 00:13:01,720 work out whether this is going to be a good fit for them or not 187 00:13:01,159 --> 00:13:05,919 in their particular situation. Okay, question number four, how do I create 188 00:13:07,080 --> 00:13:11,000 urgency for an Evergreen course? Okay, so Evergreen if you're new here, 189 00:13:11,039 --> 00:13:16,480 Evergreen is a course that is always available. You're not live launching it. 190 00:13:16,679 --> 00:13:22,639 There's no doors open, doors closed, It's just always available. And yeah, 191 00:13:22,679 --> 00:13:26,559 that's kind of it. Now, Evergreen can be a little bit tricky 192 00:13:26,639 --> 00:13:33,159 because it's not just putting it on your website and hoping people buy it and 193 00:13:33,200 --> 00:13:35,720 it sells itself like it's completely passive. You still need to have a sales 194 00:13:35,759 --> 00:13:41,679 process for it, and the most effective sales process is for an Evergreen course, 195 00:13:43,000 --> 00:13:46,000 it's going to be very similar to a live launch sales process, except 196 00:13:46,000 --> 00:13:50,639 it's all automated. So in that case, you're creating urgency in your evergreen 197 00:13:50,840 --> 00:13:54,799 launch or Evergreen funnel the same way you would create urgency for a live launch, 198 00:13:56,200 --> 00:14:01,519 except you can't close doors because it's always available. So the deadline then 199 00:14:01,600 --> 00:14:05,039 has to be something like a bonus being removed. So if you sign up 200 00:14:05,039 --> 00:14:09,879 before then you get this bonus. Otherwise you don't get the bonus, because 201 00:14:09,879 --> 00:14:11,799 we do need a deadline otherwise people will just keep putting it off. And 202 00:14:11,840 --> 00:14:16,679 this is the real challenge with evergreen off is if something is always available, 203 00:14:16,240 --> 00:14:20,679 why would somebody buy it today rather than next week. Unless it's a really 204 00:14:20,720 --> 00:14:26,519 really painful pain point that they want to solve right now, it's still they're 205 00:14:26,519 --> 00:14:28,159 going to want to put it off because it's a commitment of money, it's 206 00:14:28,159 --> 00:14:31,000 a commitment of time, and nobody thinks they have enough time or enough money 207 00:14:31,080 --> 00:14:33,679 right now, so and everyone thinks they're going to have more time and more 208 00:14:33,720 --> 00:14:39,320 money next week. So that's where having a deadline can actually be like, 209 00:14:39,360 --> 00:14:41,120 oh, well, you need to make a decision now. You can't just 210 00:14:41,159 --> 00:14:45,840 keep procrastinating this. So with Evergreen, though, it needs to be an 211 00:14:45,840 --> 00:14:48,919 authentic deadline, and that can be really hard. Like with a live launch, 212 00:14:48,919 --> 00:14:52,399 it's easy because the deadline can be well, Thursday at ten am, 213 00:14:54,039 --> 00:14:56,919 But when it's Evergreen, you don't have everybody coming into the funnel at the 214 00:14:56,960 --> 00:15:00,960 same time. They're not all coming through that journey at the same time like 215 00:15:01,000 --> 00:15:03,799 they are in a live launch. So how do you create an authentic deadline 216 00:15:03,840 --> 00:15:09,480 in an Evergreen I use deadline funnels. It's a great tool, and it 217 00:15:09,519 --> 00:15:13,440 creates an authentic deadline based on when somebody entered the funnel, not based on 218 00:15:13,480 --> 00:15:18,399 a fixed date and time like in a live launch. So it's not like, 219 00:15:18,960 --> 00:15:20,799 oh, bonus is expiring today and then you go back tomorrow and it's 220 00:15:20,799 --> 00:15:26,960 still there. It's an authentic deadline where it will expire for that particular person. 221 00:15:28,679 --> 00:15:31,039 And setting all of this up can be quite techy, and honestly, 222 00:15:31,120 --> 00:15:33,879 I find it way harder than doing a live launch. A lot of people 223 00:15:33,879 --> 00:15:37,120 think, oh, if I just go straight to Evergreen, that's gonna be 224 00:15:37,159 --> 00:15:41,879 so much easier than live launching. Uh No, it's all of the same 225 00:15:41,919 --> 00:15:43,960 elements of a live launch, Like you still have to create the sales page, 226 00:15:45,000 --> 00:15:48,720 the emails, the masterclass, all of those things. The only difference 227 00:15:48,759 --> 00:15:50,600 is you're not doing it live and you have to now set up all of 228 00:15:50,600 --> 00:15:54,559 the tech bits and pieces. So I recommend live launching it a few times 229 00:15:54,600 --> 00:15:58,559 before you put it on Evergreen. That way you can test different bonuses, 230 00:15:58,600 --> 00:16:02,840 you can test your messaging, you can refine everything before you set it all 231 00:16:02,919 --> 00:16:06,159 up, because changing it later is a bit of a nightmare. You don't 232 00:16:06,200 --> 00:16:08,200 want to go back and do it. And like that's from me, and 233 00:16:08,240 --> 00:16:11,759 I'm pretty techy, Like I'm really comfortable. I've set up multiple Evergreen funnels, 234 00:16:12,000 --> 00:16:15,799 I've done many live launchers. I find live launching so much easier than 235 00:16:15,840 --> 00:16:21,240 the tech set up in an Evergreen funnel. Okay, number five, do 236 00:16:21,360 --> 00:16:25,159 you have a favorite platform for launching a course? Are there any cheaper than 237 00:16:25,240 --> 00:16:27,840 Kujabi? So, Kijabi is hands down my favorite. I've been using it 238 00:16:27,879 --> 00:16:32,919 since twenty seventeen. It has come a long way. And if you use 239 00:16:33,080 --> 00:16:36,679 all of the features in Kijabi, it's a lot cheaper than paying for all 240 00:16:36,720 --> 00:16:41,080 of those different tools separately. So if you use it for your website, 241 00:16:41,120 --> 00:16:44,679 hosting, your email, marketing, your check out, your course, hosting 242 00:16:44,759 --> 00:16:48,519 all of those separate things, it's cheaper than paying for all of those separately. 243 00:16:48,200 --> 00:16:52,519 But I'm always always getting asked, what are some cheaper options than Kajabi, 244 00:16:52,559 --> 00:16:56,159 And so this is going to be a little bit of tough love here. 245 00:16:56,240 --> 00:16:59,600 But if you're not willing to pay the one hundred dollars a month for 246 00:16:59,600 --> 00:17:03,559 a platform that is going to host and sell your courses and obviously all of 247 00:17:03,559 --> 00:17:07,599 the other features as well, and it's going to deliver a great experience for 248 00:17:07,640 --> 00:17:11,599 your students because it is a really beautiful platform, both on the user end 249 00:17:12,240 --> 00:17:17,799 and on the student's end, like the library, the way that everything's structured, 250 00:17:17,839 --> 00:17:21,359 it's nice, it's easy to follow, it's neat. But if you 251 00:17:21,400 --> 00:17:23,680 can't, if you're not willing to invest that in delivering a great experience for 252 00:17:23,720 --> 00:17:27,160 your students, how can you expect them to invest in what you are selling? 253 00:17:27,799 --> 00:17:30,359 If you don't believe in your own offers enough to invest in them, 254 00:17:30,440 --> 00:17:34,920 how can you expect someone else to? And also, I believe client experience 255 00:17:34,960 --> 00:17:38,720 should be the biggest consideration here. Which platform is going to deliver the best 256 00:17:38,720 --> 00:17:42,519 experience for your students, Which platform is going to work best in the way 257 00:17:42,519 --> 00:17:47,759 that it's going to deliver your content best, not necessarily which one is the 258 00:17:47,839 --> 00:17:52,440 cheapest. I also a little bit of a that wio Wu. But I 259 00:17:52,519 --> 00:17:55,359 believe that you attract what you put out there, right, So if you 260 00:17:55,519 --> 00:18:00,400 are going out there looking for the cheapest option in everything, don't be surprised. 261 00:18:00,400 --> 00:18:03,079 Then if you start to attract buyers who are also shopping around for the 262 00:18:03,160 --> 00:18:07,599 cheapest option, you get what you put out there. Okay, question number 263 00:18:07,599 --> 00:18:11,960 six, I've left the best one till last. This is such a common 264 00:18:11,039 --> 00:18:15,160 question as well. If I don't share how to content, will my audience 265 00:18:15,160 --> 00:18:18,680 feel like I'm holding out on them? Now, most of the time, 266 00:18:18,920 --> 00:18:22,640 your audience are not even ready for the how to content yet they think they 267 00:18:22,680 --> 00:18:26,920 want it, but they're actually not ready for it. So when you share 268 00:18:26,960 --> 00:18:30,519 that how to content, they're going to save it for later and then not 269 00:18:30,559 --> 00:18:33,920 come back to it, or they will have a million reasons why they're not 270 00:18:34,000 --> 00:18:37,519 ready yet, or why it won't work for them, so then they won't 271 00:18:37,519 --> 00:18:42,039 pay attention they keep scrolling. So instead, focus your content on what your 272 00:18:42,079 --> 00:18:47,359 audience needs to know before they'll be ready for that how to content? What 273 00:18:47,440 --> 00:18:49,720 are the things that they need to know to be ready to take action on 274 00:18:49,799 --> 00:18:53,480 the how to content? And also, as a side note, you can 275 00:18:53,559 --> 00:18:57,759 share content that feels like how to content, but that isn't actually giving away 276 00:18:57,799 --> 00:19:00,519 what's in your paid offers. So let me give you a bit of an 277 00:19:00,519 --> 00:19:06,480 example. One of the things I teach in my paid programs is launching, 278 00:19:06,720 --> 00:19:10,599 obviously, so if I gave away free content would step by step how to 279 00:19:10,640 --> 00:19:14,319 launch your online course, this is what would happen. Firstly, there's no 280 00:19:14,400 --> 00:19:18,200 way that I could fit everything someone needs to know about launching, even into 281 00:19:18,240 --> 00:19:22,920 a long form format like this podcast, let alone into a short form social 282 00:19:22,000 --> 00:19:26,319 media format. Okay, it takes me twelve weeks in launch Magic just to 283 00:19:26,359 --> 00:19:32,319 teach everything that somebody needs to launch. There's no way I could cover off 284 00:19:32,359 --> 00:19:36,599 all of those bases in a free format. Secondly, some people would see 285 00:19:36,640 --> 00:19:38,799 the how to and they'd be like, yeay, great, I have everything 286 00:19:38,799 --> 00:19:41,799 I need to know to launch now, and then they would go and they 287 00:19:41,799 --> 00:19:47,720 would implement it, and because they don't have everything, it would probably fail. 288 00:19:47,799 --> 00:19:49,680 They don't know what they don't know, and they don't have the support 289 00:19:49,759 --> 00:19:56,240 and the accountability that they would get inside my paid program. And then thirdly, 290 00:19:56,960 --> 00:20:00,519 you might also have some people there who are thinking, well, I'm 291 00:20:00,519 --> 00:20:03,240 not ready. I can't launch yet because my audience is too small, my 292 00:20:03,279 --> 00:20:07,000 email list is too small. So then I could create how to content that 293 00:20:07,119 --> 00:20:11,279 feels like how to content, but that isn't giving away what's in my paid 294 00:20:11,319 --> 00:20:15,359 offers, So something like how to grow your email list for a launch that 295 00:20:15,640 --> 00:20:19,480 could be quite a nice little high level podcast episode where I'm sharing and actually 296 00:20:19,519 --> 00:20:22,039 I did do this a few weeks ago, where I was sharing a few 297 00:20:22,079 --> 00:20:26,000 ways that you can grow your email list in the lead up for a launch, 298 00:20:26,240 --> 00:20:30,359 which gets somebody more ready to invest in launch Magic because now they feel 299 00:20:30,359 --> 00:20:33,160 a little bit more comfortable with growing their email list. They can see, 300 00:20:33,160 --> 00:20:37,319 oh, it's actually achievable for me to do that, and then when I 301 00:20:37,400 --> 00:20:41,440 talk to them about my paid offer on actually launching, they're like, Okay, 302 00:20:41,480 --> 00:20:44,799 great, I have a bit of a formula that I can use to 303 00:20:44,799 --> 00:20:47,839 grow my email list, and now I'm ready to learn how to launch. 304 00:20:48,519 --> 00:20:52,720 So your audience it might feel like what you're giving away isn't valuable if it's 305 00:20:52,759 --> 00:20:56,880 not how to content. But your audience doesn't know what you know. They're 306 00:20:56,880 --> 00:21:02,119 not the expert in what you do. So the things that you feel that 307 00:21:02,160 --> 00:21:06,559 feel not valuable to you, they're super valuable to your audience because they don't 308 00:21:06,799 --> 00:21:08,599 have all of the same expertise that you have. It's just that you know 309 00:21:08,720 --> 00:21:12,519 your stuff so well that to you it feels really obvious, but to them 310 00:21:12,599 --> 00:21:15,759 it probably doesn't. All right, So there we have it, a bunch 311 00:21:15,799 --> 00:21:21,759 of your launching questions answered. Doors Open to Launch Magic. If you're listening 312 00:21:21,759 --> 00:21:25,359 to this episode when it goes live, Doors open tomorrow, so Thursday, 313 00:21:25,839 --> 00:21:30,440 the twenty second of feb and I'm pretty excited for this round. We've got 314 00:21:30,440 --> 00:21:34,599 a few new things happening, so I out for that. Head on over 315 00:21:34,599 --> 00:21:38,279 to Steph Taylor dot com slash Magic for all of the details. You can 316 00:21:38,359 --> 00:21:41,599 jump on the wait list, or if doors are already open when you're listening 317 00:21:41,599 --> 00:21:45,480 to this, you can go and check it all out and sign up for 318 00:21:45,519 --> 00:21:49,279 the next round. I only run it twice a year, and the next 319 00:21:49,279 --> 00:21:52,960 time that I'm running it's going to be August, so if you want to 320 00:21:52,039 --> 00:21:56,599 launch in the first half of this year, then jump into Launch Magic. 321 00:21:56,640 --> 00:22:02,519 We go through it all together over twelve weeks and I love teaching it. 322 00:22:02,640 --> 00:22:06,880 So gone over to Steph Taylor dot co slash Magic for all of those details. 323 00:22:07,240 --> 00:22:10,000 And if you're not already subscribed to this show, make sure you hit 324 00:22:10,039 --> 00:22:14,240 the little plus button in Apple Podcasts or follow in Spotify and it just means 325 00:22:14,279 --> 00:22:17,920 you'll get each new episode straight to your podcast app every Monday, Wednesday and 326 00:22:18,039 --> 00:22:19,799 Friday. Thank you so much for listening. Catch you next time.