It's the Lapsed Fan Wrestling podcast with Jack encron Seo and JP Sorrow and we're
back under the tree. It's the twenty twenty three TLF Christmas Show. We're
almost there, boss, We're getting close to the big deal. We are
indeed, we are indeed full sack always and he's ready to unload. Santa
Claus coming for us all this year, and certainly the Solar System came for
us with abundant gifts that we were so thrilled to open one at a time
here in the main feed for our twenty twenty three Christmas Show, the unwrappening
to another smashing success. Thanks Aguess. I want to continue to repeat the
best listeners in all of podcasting, and we're gonna switch up laps GPT on
this episode because we're kind of gonna cheat a little bit. We're kind of
gonna go halfway between. The Solar System gives us a gift and we give
you the Solar System a gift because the ever in Trepid Haystacks, who we
know, has done a lot of work creating a master archive of TLF episodes
in text form, making a lot of this this sort of like you know,
programmatic study of the past of tlf's tenure archive possible, decided to have
some fun and and what he did is he pulled direct quotes from Lapsed Vince,
not using chat GPT per se, but kind of a in the same
spirit. But what you're about to hear is an amalgamation of Lapsed Vince through
the years here at TLF, only things that he has said, of course,
picked and pulled and plucked from many different episodes, a disparate suite of
episodes, but formatted into a flowing conversation with yours. Truly, it's as
if I'm sitting across the table from Lapsed Vince, and so remember as you
do right, LAPS Vince is back. We haven't heard from him in a
long long time. He hasn't had a lot of reason even to weigh in
on our ongoing Elapsed Funk series. So it's a pleasure to have him back
in the fold to repeat some of his greatest hits. Of course, the
holiday season always a season where we look back and think of what the high
points were in a given year and a given time period, and when it
comes to LAPS events, it is a long long list. But thanks to
the initiative of a group of folks we're calling the TLF power Plant. Yes,
the Lapsed Archive Transcription Service is able to resurrect, recontextualize, and reimagine
the many utterances of the famous LAPS events over the years. So we're going
to present to you now the mother of all lapsed Events scripts. It starts
with and what exactly is an entertainment based bodybuilding organization? Well, an entertainment
based bodybuilding organization means that we're going to create a bodybuilding organization with an emphasis
on the entertainment aspect, because what we're looking for is more of a different
dynamic of a bodybuilding organization. We are trying to expand the audience's body for
building kind of not only with print and with television, but also you know,
we're creating a kind of a I don't know what you call it,
an interactive sense of bodybuilding with the body stars as we kind of develop different
avenues of agenda solving, he said, regarding the pros and cons of bodybuilding,
you know, using certain supplements that may help, with some other that
may help what some other things don't help. We're an entertainment based a Raisin
branded company. And we're looking for that guaranteed money situation, and that is
it. We are a publicly branded live entertainment vehicle sponsorship promotion go ahead promotional
tactic that deserves to have a situation, publicly branded live entertainment vehicle sponsorship promotional
tactic that deserve to have a situation where we get guaranteed cash, which means
guaranteed payouts to our roster. And you know, we will continue to promote
live you know, an entertainment based product on a streaming base because of the
way that we need to get things done right. Well, I'm not sure,
but what about wrestling. Well, I'm here to let you know that
we are no longer a wrestling organization. We are now an entertainment production company.
We will create and finance and develop entertainment of a broad nature, one
of which will a cartoon based entering faux fighting institution which will allow people of
your talent, of your talents and your limited abilities to continue doing something that
you think that you know how to do and allow it to come across as
something bigger than it actually is. We want to develop at adjacencies based on
brand based based on brand based externalities. One more time, Please please read
that sentence again. We want to develop adjacencies based on brand based externalities.
Basically, we have branding ideas that we want to kind of execute for the
future. We have a multi dimensional platform based in regards to you know,
we've got vertical plans, we've got horizontal plans. We've got all these kind
of linear and nonlinear ideas, and that will require us to go. You
know, we're going to start off on a very basic standard broadcast television vehicle
and then from there we're going to expand it's a value proposition, really,
is what it is. We have multiple We have multiple values and multiple propositions.
I'll say, yeah, Vin really splits the value in proposition into two
different things, doesn't he His values and his propositions are two very different things.
Well, I do promote values, I promote propositions of said values,
and I also promote independent propositions. And of all these these things that you
know, we have to always remember that as a member of the entertainment based
the worldwide entertainment company that we are right now, we will be here to
put and this is the most important thing. We are going to put smiles
on faces cinematic moments, moments, artistic endeavors, artistic influence, cinematic moments.
I think what you meant to say was integrated artistic influence, integrated artistic
corporate moments. You know. World Wrestling Entertainment is a global entertainment company specializing
in integrated artistic moment not plural plural moment. We are a global, integrated
artistically entertainment based vehicular company that promotes smiles and joy and happiness, equality,
righteousness, complex storytelling, and we we are something for everybody. I need
to control not only the product. I need to control, not only the
product that we are producing, the entertainment based branded product in the WWE,
but also the entertainment branded products that other people do outside of my company.
See. The WWE is an entertainment based branded company, with Raw being the
long longest weekly episodic televised branded entertainment vehicle where the actors perform feats in the
ring. It's a it's a much more entertainment based Matt psychology of all.
First of all, he calls them actors performing feats in the ring. I
mean that's just the okay, I mean that's he basically used the exact words
like a New York reporter word of a nineteen oh one at the garden.
SmackDown is a completely different brand of It's not the same thing. It's so
different, right, Well, I mean, I mean I described it.
I already described it. Raw is an entertainment based platform. That's right.
SmackDown is a Southern wrestling bullshit platform. But what do you do? What
I do? What I did and what I do now is create real entertainment.
There's a big difference the business. This business, this bullshit business,
used to be run out of a cigar This bullshit business used to be run
out of a cigar box. And now. It's brilliant about this is that
if you followed this American work and a lot of the other times we've queued
up lapsed vints to spread the gospel, you know that we have been intentional
about sprinkling into the things we put in lapsed Vince's mouth. Quotes that Vince
McMahon, yes, has actually made in his time on earth, and we've
had a lot of fun, made a lot of hay. Challenging you in
the solar system to detect the difference between things Lapsed Vince said, and things
Vince McMahon has said. And so what we have here is, I guess,
kind of an extension of what a large language model would do. Yes,
it's training on things we've said in the podcast. But among the things
we've said in the podcast are direct Vince McMahon quotes put into the mouth of
lapsed Vince. Yes. And so that line it jumped out to me right
away. This business used to be run out of a cigar box. I'm
almost positive that something Vince McMahon would have said in his dialogue with Nasal Gas
on this American work. And it's in there because Vince McMahon once described the
business in reality is being run out of a cigar box. So we've got
all I mean, there's a lot of moor going on here, and then
I go cigar box. Yeah, you're damn right. See, all I
did was fill a marketing niche for a wholesome show at a reasonable cost.
We're not wrestling, we're entertainment. So a unique factor that the WW employees
is a hybrid between animation and reality. However, unlike unlike animation, we
have the unique ability to do live WB events in which kids could to see
their heroes come to life, heroes like the ould min Warrior, Dusty Rhodes,
Bobby Heenan under the Giant. Did you purposely just name guys who are
in the grave. Yeah, your mic works. You see. What you
don't understand is that we are Hollywood. We're in show business. We write
scripts. We are an ongoing weekly adventure series. We are an entertainment based,
faith based branded network, cable streaming television vehicle product where we create stories.
We tell stories where characters are welcome. He inserted faith based there,
which is incredibly inspired anything else? Yeah, yeah, yeah, be patient,
all right, you fucking be patient up there. This isn't a game
like you said. You want the facts, I'm give them to you right
off the ass. Now this company, this fucking company puts smiles on people
faces all over the world. Smiles. Now we do it in a responsible
manner. Now we're a public company on the New York Stock Exchange. We
have lots of fun. By the way, doing what we do, it's
a wonderful company. It entertains millions of people. The WW we are the
future of television. The WW has evolved to encompass contemporary themes that are as
interesting as anything on television or anything you see at the movies or the fucking
theater. The themes that we touch on are as big as any entertainment.
See the ww Hollywood, Hogan, It's Broadway, huh. A little song
and dance like Pat Patterson, he likes to sing and dance. Maybe a
little dash of Springer in there, some spare parts from the Roadrunner cartoons.
Maybe maybe a plot line or something borrowed from One Life to Live, or
maybe something from Discovery Channel or National Geographic or some reality TV animal sex.
The WWE is a multi media branded, streaming television based entertainment based con and
creating individualists yet cooperative entertainment vehicle of the future. And I mean, and
we do share things with entertainment. We don't share anything with sports. I
agree with you on that. Well you mentioned soccer on the broadcast. Well
that was a popular event at the time. So just you know, we
are an entertainment based, pop culture based program for children. Yeah, yeah,
there, huh. Just to be clear, well, I mean,
we don't do sex or blood or any of those racy things. No,
No, we do home family entertainment. And I'm very focused on my home
life and my family life and promoting good values. Yes, I promote family
values. We're supplying weekly vehicular content with entertainment based themes. Content. We're
supplying weekly vehicular content with entertainment based themes. The entertainment, comedy, drama.
These are the categories to which I belong. Categories are drama, comedy,
entertainment. I do not belong in a sport that do not belong with
athletic achievements. I am an entertainer and an entertainment based, dramatic, comedic
vehicle of programming. I don't do wrestling, no sport involved. It's like
watching a fucking movie. Every time I go to one of the shows that
I'm promoting, I feel like I'm I'm witnessing a live I'm witnessing a live
theater, right, because the movies I go to are often interrupted by twenty
minutes of two men tussling in a ring with no dialogue. That's a fight
that stage can't combat. That's part of it. Okay, that's yeah,
okay. Talk about winning the hearts and minds of the wrestling fans. What
we do is a staged thing. I don't want fans of wrestling to watch
my show, right, I want fans of entertainment to watch my show.
We are an entertainment based television vehicle. I need real I need real stars
because the WW superstars don't draw. And I need a new I need a
new branding strategy with a new economic platform for delivery of device and moving the
needle with the next gen r O I influence. The w W is a
digital transformation fucking amazing, fucking amazing. The w W is a digital transformation
consulting firm headquartered in Stanford, Connecticut. We are a digital media transferring expository.
What we're principally engaged in is I remember this ship. I remember.
What we're principally engaged in is the transfer of digital files. I can't.
I can't system like, you know, the files here and then it gets
uploaded all the it's like all the making of what's in the video that's someone
else, that someone else's third party problem. What we do principally is just
transfer said file one medium to another. It's like we take a tape and
we make it digital and upload it. We transfer it so good. Oh
like at our base, that's what we do. Like if we didn't do
that, we wouldn't have a business. And it's actually kind of true,
but it's the most absurd thing to focus on when you're trying to describe what
you do, the most absurd thing. Our primary product is digital transference,
right, Gota say that again. Our primary product is digital transference, right,
because we can do all the wrestling in the world, but if we
can't transfer it, if we can't digitally transfer it for your entertainment, we
just don't do the job. And so when you think about what we do,
and it's very essence, it is a digital transfer of IP. Right.
We're basically the AB department, Athletic violence Department, Lapsed fan Wrestling podcast
with Jack and Carno and JP Soorro's a lapsed fan wrestling podcast, that's right.
So Athletic coordination defined by violent. I don't well, you know,
when it comes to the general datada activities, I consider a hands on the
individual and you know, do I own things? Well, there there are
things in my life that I do claim ownership of over but when it comes
to the w B, I don't know exactly if I can say that I'm
the sole owner of things. But I can tell you that this that either
way, we strive for an equal opportunity situation for all of our talents,
you know, where where we are consistently constantly looking you know, for intuitive
integration tactics that can engage kind of create and and we are a social,
socially actionable, diverse company while also you know, optimizing the I'm so stupid
that the data driven ducks in a row are the data driven ducks in a
row? Yeah, we got it, Okay, they're data driven. Well,
they're data on my radar. Oh, because what would we be without
data? Right? Besides interesting people just you know, groundbreaking and you know,
ceiling breaking opportunities. And so I mean, does anyone own those things?
Is that what we consider to be ownership. I don't know if I
can own you know, corporate synergy and circle back and go for that low
hanging fruit. And at the end of the day, and if I own
something, if I own this company, I feel like it's a family thing.
And we are practicing transforming. We are a practicing transforming entity. That's
another way, by the way, I talk about silos. When you hear
that word, you know, get ready for the pink slip. Another one
is low hanging fruit. You know, that doesn't mean layoffs, but what
that means is like, this is all we can do, like what we
call low hanging fruit. In other words, the only fruit we're capable of
picking, the only money we can foresee making. Because if we could picture
something higher than the low hanging fruit that we can capitalize on, we would
point to that, and we would not point to the low hanging fruit if
we were capable of capturing anything besides the low hanging fruit. So this idea
that you know, we're just taking this opportunity because it's easy to us,
and it's found money. Low hanging fruit. No, that is the extent
of what the of what the company is capable of doing, and the rest
is bullshit. So watch and listen closely. And it is a you know,
it's our approach, our holistic approach. That is money, right,
that's true. You know, internal culture, you know, we strive on
the thought leadership and then disrupting the warehouse, the wheelhouse and the warehouse depending
on if the A and E cameras are coming through where we need to when
we need to. And I don't know if that qualifies me as an owner,
if I own things I also believe in emotional market and competitive intelligence when
it comes to matters of employees. You know, the further strategic metric in
regards to the ROI of the matter, Patterson, can you tell me what
you know? What's the ROI on my on my on my stick bac and
cheese and vegetable and rice wrap. Well, I mean, you know we
are I do believe in in corporate and business intelligence. Yes, if we
can. I mean, I'd rather have an ROI than have ro Oh,
I'll tell you that. You know, multimedia as a system conglomerates. Yeah,
what yes, indeed, see I like the way you think palacy.
We we have we I mean, I'm I'm appreciating this very much. How
many systems do we have? I'm talking about you know, you know these
paradigm learnings of a this you know, swim lane game, game changing network
of big data where we use leverage to move the needle. How impressed am
I? I'm impressed. I'm impressed. Oh, Vince is all grown up
now. Disruptive. Yeah you can say that again, disruptor, board members,
you fucking sent packing disruptor? Huh? Yes, indeed, is that
the disrupt disruptors have become the disrupted. What does that mean, Vince,
Stay tuned, Linda. You know we're talking about a hard stop or turn
on investment. Get that ROI going innovation, influencing customer centric win win vehicles
of entertaining possibilities to think. You know, here's the thing when it comes
to Hulk Hogan and what is desired compensation is I simply I'm unable to disclose.
I simply am unable to disclose the details and the circumstances around the myriad
coin considerations surrounding the practice of the deep dives that we continue with our contracts.
Because the WWB is a publicly traded company. The WWE is a publicly
traded company. We are a broadcast media conglomerate commodity, and we're on the
top. We are one of the top rated, most recognizable brands of entertainment
media complexities. We're one of the top rated and most recognizable brands of entertainment
media complexities in the world today, a global media conglomerate where we kind of
lean into breaking the paradigm of a traditional wheelhouse of entertainment. That's interesting because
I'm about to lean into this open floor. I definitely said that at some
point. That's interesting because I'm about to lean into this open flame. And
what of investors, and what do you call them? A multitude of investors?
I mean you were traded on the stock exchange. Well, we are
publicly traded, and we definitely provide a significant ROI to all the multitude of
investors. We also provide a significant r AW to our audience. We definitely
provide a significance here we go. We definitely provide a significant ROI to all
our contributors. On our weekly raw broadcast Monday nights. We have all of
our shareholders and we provide for all of our shareholders. We do provide along
with the different kinds of kind of pivots that we are constantly practicing in order
to gain a collaborative you know, a collaborative stake about the where the business
is and where the culture is and a digital revolutionary culture on a multitude of
platforms where we define our entertainment and media productions with intuitive analytics and we continue
to use integration and actionable efficiency in order to provide the most efficiency in order
to provide the most I like that actionable efficiency, pal, you got that
right actionable efficiency. There goes another thirty people left homeless because we empowered data
driven product to our vance. I asked you if you paid Hogan less because
of the Russo thing, the things that are in the contract. I'm simply
unable to disclose the privacy of these contractual negotiations and the facts that we were
able to obtain from our multitude of sources in the entertainment and media worlds.
Yes. Yeah, because Hogan said in the lawsuit that he got paid less
because of this, which is and I told him that in the lawsuit that
he get paid less because of this, and which is why I have a
lot of and I'm not aware of these of these. I'm aware of entertainment
and the possibilities of said entertainment. I'm aware of entertainment in the myriad possibilities
of that entertainment. But I've I've never seen scarface, and I won't.
We're going to be a bit edgier, but still maintain remain in the PG
environment. You know, we just can't come anywhere close actually to going into
another level. So we that that will be something we'll do in terms of,
you know, a direction of content more controversy, better storylines, et
cetera. But at the same time, we're not going to pack go back
to the quote attitude era, and we're not going to do blood and guts
and the things of that nature, uh, such as being done on perhaps
a new potential competitor. Uh it, We're just not going to go back
to that glory you know crap that you that that we graduated from that glory
crap and we graduated, we graduated from a potential new competitor, blood and
guts. You know, we're just not going to do it straight from the
transcript. Yeah, the earning skin where he's first said blood and guts is
from the Art of Orgame. Yeah, before the Hogan thing was from a
bash at the Beach two thousands. Ye. You know, we're not you
know, we're you know, we're we're we're Family Entertainment and you know we
uh we here at the w W again. We believe, we believe at
the end of the day, we believe in the low hanging fruit and creating
a wheelhouse in order to uh uh leverage the best practice for you know,
uh, we don't we we don't, we don't need to do you know,
like like, we don't need to do that that that bullshit anymore.
You know, we we don't need to have guys taking a razor and slicing
their forehead open on TV. You know, we don't. We don't.
We don't need to have tits out, all right, and we don't need
to have women pulling their shirts down squeezing their tits on TV. Certainly not.
We don't. We don't need that. You know, we don't need
we don't need people, you know, having sex on TV, so we
certainly don't. But we're gonna you know, we're gonna read a much edgier
product, but still within the you know, the parameters of family home entertainment,
but much edgier still but still family family. Edge we're going to be.
We're gonna be edge family. We're gonna be completely different, and we're
also not going to change anything at the same time, We're going to be
completely different but remain close to our our moral values right as an entertainment paradigm,
you know, we're we're we're gonna we're gonna stick to the the core
of who we are are and at the same time, we're going to completely
change who we are. I mean, we we have a there there.
You know, we're always you know, this isn't the first time we've had
a potential competitor right out there. And you know, there have been there
have been other organizations that have potentially competed with us. But you know,
when you're looking at the holistic nature of the entertainment business and uh, you
know, kind of the growth of our content through a kind of more of
a thought leadership, game changing type of mentality. Know, we often you
know, lean in to certain disruptive influences and you know, kind of working
on that next gen kind of stuff. You know, this, this is
what they're doing, is they're focusing on a nostalgia act, which I don't
think will last. We're working on next gen entertainment, right all right,
next gen entertainment. So I think there's there's going to be a good ROI
The thing is, you know, I mean, you know, we're looking
at it from a totally from a multitude of different you know, different perspectives,
not only in terms of the television vehicular perspective, but also the live
audience perspective. You know, we're also looking at the perspective of shareholders,
the perspective of ratings. Right, that's one thing, you know, when
you say what you will about Dean Anbrose, he never thought about the shareholders.
I mean, that's just it. You know, he thinks of himself
as an artist, as artist only and you know, as a performer,
but really as a performer, you do answer to a number of individuals,
and you know, when it comes to the bottom line, you know,
you know, we're looking at that in terms of characters and with the the
WB system, we're looking at growth hacking all right now, like take nutrition
style, you know, you know, because because cause really is that what
some of the top guys call the ship they can get their hands on outside
of wellness these days. You know, Brock is certainly a growth hacker.
You know, I definitely think that there are a number of individuals who are
able to get their hands on growth, get their hands on particular growth hacking
supplements. So you change the h from hormone to hacking, got it.
So again, we look at it from a holistic perspective. We're looking at
the ROI and a Dane Ambrose, and we're looking at the and a lunatic
fringe and a lunatic fringe as well. You know, just IP by the
way exactly. You know, we're looking at the IP how is how does
it? Is it a disruptor? Is it you know, is it within
the wheelhouse of the w B perspective? Is the best practice? Does it
move the needle? Are we talking big data? You know? But all
in all, again we're looking at how can and because again we are a
collaborative organization and did Dean Ambrose appreciate that? I you know, you have
to ask Dean Ambrose about that, because that you know, we're looking at
this our collaborative nature in terms of intelligence, whether it be artificial, business,
emotional, market competitive or otherwise. We are simply trying to get some
sort of intelligent strategy for an IP such as the lunatic fringe. And we
take a long look at as we're creating these characters. These are not just
some things that we that we throw around and see what sticks. We we
have intuitive analytics that create each platform and then we unpack the pros and cons
and you know, and you know, to decide if you know, we're
talking about these people have a full plate all the time, you know,
And again we look at it. Does the character integrate within the WWE system,
does it engage with the w w A system, is it efficient,
is it social? Is it diverse? And is it an actionable character?
Right? See, those are all things he never considered before exactly complaining,
right, I mean, and these are the things, you know, because
we are machine and every gear within the machine affects everybody else. So that's
if that's not something that he's interested in, then we wish him luck in
his future endeavors. He's a lapsed fan wrestling podcast with Jack and Carno and
JP Soro. He's a lapsed fan wrestling podcast. You know, I'm a
smart guy, but I still do not understand why the fuck you keep talking
about the wrestling business when I have nothing to do with the wrestling business.
I'm a TV and film producer and a professional football executive. For God's sake,
wrestling. You know, there are people who think that are wrestling is
a an ignoble sport. Wrestling is not a sport. It is a spectacle.
And it's no more ignoble than to attend a wrestling performance of suffering than
a performance of the sorrows of Cornakova. Of there exists a false wrestling and
which the participants are necessarily go to great lengths to make a show of a
fair fight. See, this is no interest. This is of no interest.
The public is completely uninterested in knowing and knowing whether their contest is read
or not. And rightly so. I mean, wwe isn't a pure sport
by a long shot. We are the combination of the athleticism of sport combined
with all the other aspects of Hollywood. You know, really we are all
cartoon characters that live and breathe, you know, until we don't anymore,
of course, live and breathe if anything, you know, Compare us to
movies like any Even Sunday, or a League of their Own, or a
TV show like Friday Night Lights. That is a more accurate description of our
genre of programming. Okay, so nothing at all to say on the knock
line and that press release. I just write about soapy drama. I mean,
you know, we do write scripts, and we have performers reciting the
written word, pros and whatnot. That notwithstanding not understanding you know, I'm
not going to apologize for it. And we actors, and we have scripts.
Entertainment has actors and scripts. Your buddy taking an improv class is not
does not have scripts. He is an asshole. He's an asshole. You
know when you when you control language, you control thought. And when you
control thought, you get to keep all the fucking money. And as far
as let us go, Hey, you know I'm hip. In fact,
you know what I think you'll beat Tony kN to it, Patterson, get
the fuck down here, where the fuck are you? Fuck it? Yeah,
I'm announcing today the launching of WWE Analytics. I'm going to put sensors
in the turnbuckles and all in the foreheads of the w universe and up my
own ass in order to establish sorry, in order to establish, for example,
for example, an inverse correlation between how hard a superstar hits the corner
with how my sphincter contacts contracts contracts at Gorilla. This will be the key
performance indicatory KPI. If you will for our performers, then we'll do one
better. We'll wait. We'll wait that KPI against how many Twitter followers that
superstar has. Superstar has in order to determine whether or not we let them
eat salmon and catering, because as you know, there is a high correlation
between salmon consumption and the ruths of my anus. You know, analytics pal
emphasis on anal analytics and quite an announcement vance. When we were last together
at star Cast one in the fall, so it is starcast to You said
in Chicago that you would have signed Cody by now yep, that he was
some kind of infiltrating secret agent for you, that you'd have signed the box
by now. I did hope to have Kenny Omega by now? I did?
Oh you didn't? I did? How? How? I can't tell
you that. I can't tell you that. But okay. You also said
you bought all the seats for the Madison Square Garden Ring of Honor sell out.
Remember that the monster truck I was idea was a part of a product
integration strategy aimed launching a licensing platform. The opportunity when we were approached with
it may a tremendous amount of sense. Okay, So he framed it as
they were approached with the idea, not that they came up with themselves.
So when he talks about product integration strategy into launching a licensing platform, I
don't know what the fuck that's supposed to be. Well, you know what
we're doing is a What we're is do a What we're trying to do is
create a you know, what we want to do is create a content cycle.
Right, it's kind of a self sustaining all right. And within that
we want to program different kind of you know, different advertising campaigns. So
what we're can you say flywheel please? So we have this flywheel model.
Okay, what we're and we're going to incorporate different sorts of constructs in regards
to how we sell advertising space. You know, how who our target ad
campaign ad campaigns are going to be, and really think about KPIs in a
different way. Yeah. Really, the idea is that we're going to we
want to look at KPIs in a different way than anybody else, Right,
we want to measure success differently than anybody else because under the contemporary measures of
success we fall short. Basically. Yeah, you know, so when you
look at when you look at how you know, corporate America is structured.
We believe in the anti structure. This is the guy running the fucking monster
trucks, by the way, And so by doing these, you know,
by kind of creating we want to embrace the counterculture, but at the same
time make counterculture mainstream, you know, brand through branding campaigns, through brand
awareness. Yeah, we want to we want to create kind of this counterculture
brand and and and really involve different avenues of different different avenues of you know,
just kind of content regulation. And therefore we believe that we can just
keep pushing by infrastructure. Do you mean by infrastructure you mean basically software that
you pay a platform fee for. You don't even know why you're paying that
much, you just pay it because everybody else is paying it. Well,
no, I mean that what we're doing is we're modifying. We're taking the
model, we adapt the model, the customize a platform for you. We
kind of tailor fit our goals, the tailor made software. Yeah, your
software is totally different than the next companies. Wellston, it's it's very similar
in design, but it's really the details that make it different than what the
competitors are using because we have this kind of forward moving think tank. Absolutely,
the flywheel is there. Look, it's so great that you guys have
a CMO who's also a software We have a CMO or, we have a
CBO. We we have we have a COO COO, we have a cd
O. We have a d G. Oh, we have an ago and
it's an assage O cheesemaker. You guys, really you're one of those offices.
Huh you've got a fucking fromage on site. We do, we do
like we we do, we do. We are big, we are big
supporters of on site fromage. Well it's better than on site brick alage the
local gallery. So good. Well, I'm glad that you are like minded.
We ask you as we look out on a content distribution, distribution and
advertising ecosystem that's seeing significant disruption. I'm talking about ot T, I'm talking
about c TV, I'm talking about AVOD, I'm talking about VOD, I'm
talking about uh HIV HIV l O D demolition, all of them, d
O D the deep, the d d P d O A yeah, do
A yes, yes d DP. I totally I get it. I get
it. I get a Diamond Dallas platform. So that all that says,
you know, when anture sets and gifick in shifts in terms of distribution channels
and KPIs and other things, what do brands need now? What do brands
need to be thinking about as we enter this new parag I mean that's the
that's the eternal question right there. What do brands need? Now, that's
the question we ask ourselves every day. That's the ten dollars question right there.
You viewers want to consume content where they want, when they how they
want. As as the marketing video shows, somebody's like index finger on their
phone looking up in the sky and in the city. You know, these
people they have a right to consume their entertainment when they want, however they
want, and why they want to do it with ads served. And here
I am, you know, so so who am I to say no?
Who am I to say? Hey? You know you're got to follow our
schedule? You don't follow You don't follow your own schedule. You know,
we live in a free society. You can fight it or you can embrace
it. Follow your own schedule. We live in a free society. You
can fight it or you can embrace it. I'm here and I enjoy the
freedom of the American people. I enjoy it. I celebrate it, and
I will continue my best as a as a television programmer to to to extort
with that that sex store where you told me yourself that that they're there,
that that will you know you continue by any chance pushing linear dollars into CD.
I mean, listen, you know, when it comes to uh,
when it comes to to to look here, here's at the upfront he's got.
You know, this is the fireside chat. So it doesn't matter how
they want to right the upfront, So right, this is gonna be a
we're gonna we're gonna do all right, we're gonna go, We're gonna dash
to the finish line. You're ready. So it doesn't matter how they watch,
right, it matters how they watch mutual content distribution with this guy we're
talking about, we're talking about, you know, instead of having people you
know, let's talk about totality of numbers, you know, not when we're
talking about you know, oh look everyone you know watched on Friday or Thursday.
We're talking about that. Yeah, of course, so why would you
why would we ever look at that? You know why we're taking we're talking
about how you know, what's more important is that we look at the totality,
is that we look at the totality of the numbers, and that and
that just can't be calculated on a proper way on this linear table that we
have here. In terms of television, well, let's think in terms of
IP. You know, I'm thinking in terms of IP. I think in
terms of a global of an outreach. It's a distribution platform where a technology
company more than anything, you know, we are a digital full stack digital
distribution organization and service and we are in the service industry. Here we are
servicing people with entertainment. You drive a Toyota. You drive a Toyota,
I drive KPIs pitch. You know, you drive any kind of automobile that
you want. I drive any kind of k KPIs that I want, R
O I R O U S f U c K It's all mine. Hashtag
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