WEBVTT 1 00:00:05.000 --> 00:00:12.759 It's the Lapsed Fan Wrestling podcast with Jack encron Seo and JP Sorrow and we're 2 00:00:12.759 --> 00:00:16.519 back under the tree. It's the twenty twenty three TLF Christmas Show. We're 3 00:00:16.519 --> 00:00:18.760 almost there, boss, We're getting close to the big deal. We are 4 00:00:18.800 --> 00:00:25.120 indeed, we are indeed full sack always and he's ready to unload. Santa 5 00:00:25.120 --> 00:00:29.519 Claus coming for us all this year, and certainly the Solar System came for 6 00:00:29.640 --> 00:00:33.719 us with abundant gifts that we were so thrilled to open one at a time 7 00:00:33.759 --> 00:00:36.560 here in the main feed for our twenty twenty three Christmas Show, the unwrappening 8 00:00:36.600 --> 00:00:41.079 to another smashing success. Thanks Aguess. I want to continue to repeat the 9 00:00:41.119 --> 00:00:45.560 best listeners in all of podcasting, and we're gonna switch up laps GPT on 10 00:00:45.600 --> 00:00:49.719 this episode because we're kind of gonna cheat a little bit. We're kind of 11 00:00:49.719 --> 00:00:52.600 gonna go halfway between. The Solar System gives us a gift and we give 12 00:00:52.679 --> 00:00:57.240 you the Solar System a gift because the ever in Trepid Haystacks, who we 13 00:00:57.320 --> 00:01:00.560 know, has done a lot of work creating a master archive of TLF episodes 14 00:01:00.600 --> 00:01:06.000 in text form, making a lot of this this sort of like you know, 15 00:01:06.079 --> 00:01:11.760 programmatic study of the past of tlf's tenure archive possible, decided to have 16 00:01:11.840 --> 00:01:17.359 some fun and and what he did is he pulled direct quotes from Lapsed Vince, 17 00:01:17.400 --> 00:01:19.120 not using chat GPT per se, but kind of a in the same 18 00:01:19.159 --> 00:01:26.599 spirit. But what you're about to hear is an amalgamation of Lapsed Vince through 19 00:01:26.680 --> 00:01:30.400 the years here at TLF, only things that he has said, of course, 20 00:01:30.120 --> 00:01:37.439 picked and pulled and plucked from many different episodes, a disparate suite of 21 00:01:37.480 --> 00:01:42.280 episodes, but formatted into a flowing conversation with yours. Truly, it's as 22 00:01:42.319 --> 00:01:46.120 if I'm sitting across the table from Lapsed Vince, and so remember as you 23 00:01:46.159 --> 00:01:49.640 do right, LAPS Vince is back. We haven't heard from him in a 24 00:01:49.719 --> 00:01:53.879 long long time. He hasn't had a lot of reason even to weigh in 25 00:01:53.879 --> 00:01:57.000 on our ongoing Elapsed Funk series. So it's a pleasure to have him back 26 00:01:57.000 --> 00:02:00.680 in the fold to repeat some of his greatest hits. Of course, the 27 00:02:00.719 --> 00:02:04.599 holiday season always a season where we look back and think of what the high 28 00:02:04.640 --> 00:02:07.039 points were in a given year and a given time period, and when it 29 00:02:07.039 --> 00:02:09.360 comes to LAPS events, it is a long long list. But thanks to 30 00:02:09.400 --> 00:02:15.400 the initiative of a group of folks we're calling the TLF power Plant. Yes, 31 00:02:16.520 --> 00:02:23.000 the Lapsed Archive Transcription Service is able to resurrect, recontextualize, and reimagine 32 00:02:23.240 --> 00:02:25.719 the many utterances of the famous LAPS events over the years. So we're going 33 00:02:25.759 --> 00:02:32.240 to present to you now the mother of all lapsed Events scripts. It starts 34 00:02:32.240 --> 00:02:42.960 with and what exactly is an entertainment based bodybuilding organization? Well, an entertainment 35 00:02:43.039 --> 00:02:49.800 based bodybuilding organization means that we're going to create a bodybuilding organization with an emphasis 36 00:02:49.840 --> 00:02:53.759 on the entertainment aspect, because what we're looking for is more of a different 37 00:02:53.840 --> 00:02:59.719 dynamic of a bodybuilding organization. We are trying to expand the audience's body for 38 00:02:59.800 --> 00:03:05.599 building kind of not only with print and with television, but also you know, 39 00:03:05.680 --> 00:03:07.759 we're creating a kind of a I don't know what you call it, 40 00:03:07.960 --> 00:03:14.639 an interactive sense of bodybuilding with the body stars as we kind of develop different 41 00:03:14.639 --> 00:03:25.280 avenues of agenda solving, he said, regarding the pros and cons of bodybuilding, 42 00:03:25.400 --> 00:03:31.680 you know, using certain supplements that may help, with some other that 43 00:03:31.800 --> 00:03:38.199 may help what some other things don't help. We're an entertainment based a Raisin 44 00:03:38.479 --> 00:03:45.960 branded company. And we're looking for that guaranteed money situation, and that is 45 00:03:46.000 --> 00:03:55.199 it. We are a publicly branded live entertainment vehicle sponsorship promotion go ahead promotional 46 00:03:55.319 --> 00:04:03.280 tactic that deserves to have a situation, publicly branded live entertainment vehicle sponsorship promotional 47 00:04:03.360 --> 00:04:08.960 tactic that deserve to have a situation where we get guaranteed cash, which means 48 00:04:09.319 --> 00:04:13.199 guaranteed payouts to our roster. And you know, we will continue to promote 49 00:04:13.199 --> 00:04:16.319 live you know, an entertainment based product on a streaming base because of the 50 00:04:16.360 --> 00:04:25.240 way that we need to get things done right. Well, I'm not sure, 51 00:04:25.279 --> 00:04:28.360 but what about wrestling. Well, I'm here to let you know that 52 00:04:28.720 --> 00:04:33.800 we are no longer a wrestling organization. We are now an entertainment production company. 53 00:04:34.800 --> 00:04:41.319 We will create and finance and develop entertainment of a broad nature, one 54 00:04:41.360 --> 00:04:48.279 of which will a cartoon based entering faux fighting institution which will allow people of 55 00:04:48.319 --> 00:04:53.879 your talent, of your talents and your limited abilities to continue doing something that 56 00:04:53.920 --> 00:04:57.800 you think that you know how to do and allow it to come across as 57 00:04:57.800 --> 00:05:03.879 something bigger than it actually is. We want to develop at adjacencies based on 58 00:05:04.160 --> 00:05:14.920 brand based based on brand based externalities. One more time, Please please read 59 00:05:14.920 --> 00:05:21.759 that sentence again. We want to develop adjacencies based on brand based externalities. 60 00:05:23.920 --> 00:05:28.040 Basically, we have branding ideas that we want to kind of execute for the 61 00:05:28.040 --> 00:05:32.000 future. We have a multi dimensional platform based in regards to you know, 62 00:05:32.000 --> 00:05:36.680 we've got vertical plans, we've got horizontal plans. We've got all these kind 63 00:05:36.720 --> 00:05:41.639 of linear and nonlinear ideas, and that will require us to go. You 64 00:05:41.680 --> 00:05:46.160 know, we're going to start off on a very basic standard broadcast television vehicle 65 00:05:46.600 --> 00:05:51.000 and then from there we're going to expand it's a value proposition, really, 66 00:05:51.079 --> 00:05:57.839 is what it is. We have multiple We have multiple values and multiple propositions. 67 00:05:58.600 --> 00:06:01.399 I'll say, yeah, Vin really splits the value in proposition into two 68 00:06:01.439 --> 00:06:04.959 different things, doesn't he His values and his propositions are two very different things. 69 00:06:05.000 --> 00:06:09.920 Well, I do promote values, I promote propositions of said values, 70 00:06:10.199 --> 00:06:17.920 and I also promote independent propositions. And of all these these things that you 71 00:06:17.959 --> 00:06:23.000 know, we have to always remember that as a member of the entertainment based 72 00:06:23.519 --> 00:06:27.079 the worldwide entertainment company that we are right now, we will be here to 73 00:06:27.120 --> 00:06:30.560 put and this is the most important thing. We are going to put smiles 74 00:06:30.680 --> 00:06:43.199 on faces cinematic moments, moments, artistic endeavors, artistic influence, cinematic moments. 75 00:06:43.360 --> 00:06:46.759 I think what you meant to say was integrated artistic influence, integrated artistic 76 00:06:46.879 --> 00:06:51.639 corporate moments. You know. World Wrestling Entertainment is a global entertainment company specializing 77 00:06:51.720 --> 00:07:02.639 in integrated artistic moment not plural plural moment. We are a global, integrated 78 00:07:02.720 --> 00:07:11.079 artistically entertainment based vehicular company that promotes smiles and joy and happiness, equality, 79 00:07:11.199 --> 00:07:19.800 righteousness, complex storytelling, and we we are something for everybody. I need 80 00:07:19.800 --> 00:07:23.480 to control not only the product. I need to control, not only the 81 00:07:23.480 --> 00:07:26.720 product that we are producing, the entertainment based branded product in the WWE, 82 00:07:27.079 --> 00:07:30.680 but also the entertainment branded products that other people do outside of my company. 83 00:07:31.000 --> 00:07:35.519 See. The WWE is an entertainment based branded company, with Raw being the 84 00:07:35.560 --> 00:07:42.199 long longest weekly episodic televised branded entertainment vehicle where the actors perform feats in the 85 00:07:42.240 --> 00:07:51.920 ring. It's a it's a much more entertainment based Matt psychology of all. 86 00:07:53.680 --> 00:07:57.680 First of all, he calls them actors performing feats in the ring. I 87 00:07:57.680 --> 00:08:03.480 mean that's just the okay, I mean that's he basically used the exact words 88 00:08:03.519 --> 00:08:07.800 like a New York reporter word of a nineteen oh one at the garden. 89 00:08:11.000 --> 00:08:15.839 SmackDown is a completely different brand of It's not the same thing. It's so 90 00:08:15.959 --> 00:08:18.199 different, right, Well, I mean, I mean I described it. 91 00:08:18.319 --> 00:08:22.040 I already described it. Raw is an entertainment based platform. That's right. 92 00:08:22.199 --> 00:08:26.879 SmackDown is a Southern wrestling bullshit platform. But what do you do? What 93 00:08:26.959 --> 00:08:31.560 I do? What I did and what I do now is create real entertainment. 94 00:08:31.920 --> 00:08:35.440 There's a big difference the business. This business, this bullshit business, 95 00:08:35.559 --> 00:08:43.799 used to be run out of a cigar This bullshit business used to be run 96 00:08:43.840 --> 00:08:48.159 out of a cigar box. And now. It's brilliant about this is that 97 00:08:48.200 --> 00:08:50.480 if you followed this American work and a lot of the other times we've queued 98 00:08:50.519 --> 00:08:56.240 up lapsed vints to spread the gospel, you know that we have been intentional 99 00:08:56.639 --> 00:09:00.879 about sprinkling into the things we put in lapsed Vince's mouth. Quotes that Vince 100 00:09:00.919 --> 00:09:05.440 McMahon, yes, has actually made in his time on earth, and we've 101 00:09:05.480 --> 00:09:09.039 had a lot of fun, made a lot of hay. Challenging you in 102 00:09:09.080 --> 00:09:13.279 the solar system to detect the difference between things Lapsed Vince said, and things 103 00:09:13.399 --> 00:09:16.399 Vince McMahon has said. And so what we have here is, I guess, 104 00:09:16.519 --> 00:09:20.080 kind of an extension of what a large language model would do. Yes, 105 00:09:20.159 --> 00:09:24.039 it's training on things we've said in the podcast. But among the things 106 00:09:24.120 --> 00:09:28.679 we've said in the podcast are direct Vince McMahon quotes put into the mouth of 107 00:09:28.720 --> 00:09:31.759 lapsed Vince. Yes. And so that line it jumped out to me right 108 00:09:31.759 --> 00:09:35.080 away. This business used to be run out of a cigar box. I'm 109 00:09:35.120 --> 00:09:39.720 almost positive that something Vince McMahon would have said in his dialogue with Nasal Gas 110 00:09:39.759 --> 00:09:43.919 on this American work. And it's in there because Vince McMahon once described the 111 00:09:43.919 --> 00:09:46.279 business in reality is being run out of a cigar box. So we've got 112 00:09:46.320 --> 00:09:52.440 all I mean, there's a lot of moor going on here, and then 113 00:09:52.440 --> 00:09:56.159 I go cigar box. Yeah, you're damn right. See, all I 114 00:09:56.200 --> 00:10:00.360 did was fill a marketing niche for a wholesome show at a reasonable cost. 115 00:10:00.679 --> 00:10:03.840 We're not wrestling, we're entertainment. So a unique factor that the WW employees 116 00:10:03.919 --> 00:10:09.279 is a hybrid between animation and reality. However, unlike unlike animation, we 117 00:10:09.320 --> 00:10:13.799 have the unique ability to do live WB events in which kids could to see 118 00:10:13.840 --> 00:10:16.320 their heroes come to life, heroes like the ould min Warrior, Dusty Rhodes, 119 00:10:16.320 --> 00:10:20.200 Bobby Heenan under the Giant. Did you purposely just name guys who are 120 00:10:20.200 --> 00:10:24.080 in the grave. Yeah, your mic works. You see. What you 121 00:10:24.080 --> 00:10:28.240 don't understand is that we are Hollywood. We're in show business. We write 122 00:10:28.279 --> 00:10:31.679 scripts. We are an ongoing weekly adventure series. We are an entertainment based, 123 00:10:31.720 --> 00:10:37.960 faith based branded network, cable streaming television vehicle product where we create stories. 124 00:10:37.000 --> 00:10:41.080 We tell stories where characters are welcome. He inserted faith based there, 125 00:10:41.120 --> 00:10:48.960 which is incredibly inspired anything else? Yeah, yeah, yeah, be patient, 126 00:10:48.000 --> 00:10:52.279 all right, you fucking be patient up there. This isn't a game 127 00:10:52.360 --> 00:10:56.039 like you said. You want the facts, I'm give them to you right 128 00:10:56.080 --> 00:11:00.000 off the ass. Now this company, this fucking company puts smiles on people 129 00:11:00.120 --> 00:11:03.480 faces all over the world. Smiles. Now we do it in a responsible 130 00:11:03.480 --> 00:11:07.600 manner. Now we're a public company on the New York Stock Exchange. We 131 00:11:07.039 --> 00:11:11.399 have lots of fun. By the way, doing what we do, it's 132 00:11:11.440 --> 00:11:16.399 a wonderful company. It entertains millions of people. The WW we are the 133 00:11:16.440 --> 00:11:22.039 future of television. The WW has evolved to encompass contemporary themes that are as 134 00:11:22.120 --> 00:11:24.679 interesting as anything on television or anything you see at the movies or the fucking 135 00:11:24.720 --> 00:11:28.960 theater. The themes that we touch on are as big as any entertainment. 136 00:11:30.799 --> 00:11:35.039 See the ww Hollywood, Hogan, It's Broadway, huh. A little song 137 00:11:35.080 --> 00:11:37.480 and dance like Pat Patterson, he likes to sing and dance. Maybe a 138 00:11:37.519 --> 00:11:41.960 little dash of Springer in there, some spare parts from the Roadrunner cartoons. 139 00:11:43.000 --> 00:11:46.039 Maybe maybe a plot line or something borrowed from One Life to Live, or 140 00:11:46.039 --> 00:11:52.039 maybe something from Discovery Channel or National Geographic or some reality TV animal sex. 141 00:11:54.519 --> 00:12:00.159 The WWE is a multi media branded, streaming television based entertainment based con and 142 00:12:00.279 --> 00:12:05.600 creating individualists yet cooperative entertainment vehicle of the future. And I mean, and 143 00:12:05.320 --> 00:12:11.279 we do share things with entertainment. We don't share anything with sports. I 144 00:12:11.320 --> 00:12:15.159 agree with you on that. Well you mentioned soccer on the broadcast. Well 145 00:12:15.200 --> 00:12:18.960 that was a popular event at the time. So just you know, we 146 00:12:18.039 --> 00:12:22.720 are an entertainment based, pop culture based program for children. Yeah, yeah, 147 00:12:24.279 --> 00:12:26.799 there, huh. Just to be clear, well, I mean, 148 00:12:26.240 --> 00:12:30.200 we don't do sex or blood or any of those racy things. No, 149 00:12:30.360 --> 00:12:33.679 No, we do home family entertainment. And I'm very focused on my home 150 00:12:33.720 --> 00:12:39.480 life and my family life and promoting good values. Yes, I promote family 151 00:12:39.559 --> 00:12:48.360 values. We're supplying weekly vehicular content with entertainment based themes. Content. We're 152 00:12:48.399 --> 00:12:56.080 supplying weekly vehicular content with entertainment based themes. The entertainment, comedy, drama. 153 00:12:56.120 --> 00:13:03.320 These are the categories to which I belong. Categories are drama, comedy, 154 00:13:03.440 --> 00:13:07.759 entertainment. I do not belong in a sport that do not belong with 155 00:13:07.000 --> 00:13:15.919 athletic achievements. I am an entertainer and an entertainment based, dramatic, comedic 156 00:13:16.000 --> 00:13:20.720 vehicle of programming. I don't do wrestling, no sport involved. It's like 157 00:13:20.000 --> 00:13:24.080 watching a fucking movie. Every time I go to one of the shows that 158 00:13:24.120 --> 00:13:28.240 I'm promoting, I feel like I'm I'm witnessing a live I'm witnessing a live 159 00:13:28.320 --> 00:13:31.720 theater, right, because the movies I go to are often interrupted by twenty 160 00:13:31.759 --> 00:13:35.720 minutes of two men tussling in a ring with no dialogue. That's a fight 161 00:13:35.799 --> 00:13:39.639 that stage can't combat. That's part of it. Okay, that's yeah, 162 00:13:39.679 --> 00:13:43.240 okay. Talk about winning the hearts and minds of the wrestling fans. What 163 00:13:43.279 --> 00:13:46.120 we do is a staged thing. I don't want fans of wrestling to watch 164 00:13:46.120 --> 00:13:50.039 my show, right, I want fans of entertainment to watch my show. 165 00:13:50.679 --> 00:13:56.559 We are an entertainment based television vehicle. I need real I need real stars 166 00:13:56.600 --> 00:14:01.639 because the WW superstars don't draw. And I need a new I need a 167 00:14:01.679 --> 00:14:09.000 new branding strategy with a new economic platform for delivery of device and moving the 168 00:14:09.039 --> 00:14:13.080 needle with the next gen r O I influence. The w W is a 169 00:14:13.120 --> 00:14:28.600 digital transformation fucking amazing, fucking amazing. The w W is a digital transformation 170 00:14:28.720 --> 00:14:37.919 consulting firm headquartered in Stanford, Connecticut. We are a digital media transferring expository. 171 00:14:43.519 --> 00:14:54.320 What we're principally engaged in is I remember this ship. I remember. 172 00:14:56.639 --> 00:15:07.559 What we're principally engaged in is the transfer of digital files. I can't. 173 00:15:09.679 --> 00:15:18.159 I can't system like, you know, the files here and then it gets 174 00:15:18.200 --> 00:15:26.360 uploaded all the it's like all the making of what's in the video that's someone 175 00:15:26.360 --> 00:15:31.000 else, that someone else's third party problem. What we do principally is just 176 00:15:31.200 --> 00:15:43.320 transfer said file one medium to another. It's like we take a tape and 177 00:15:43.440 --> 00:15:46.679 we make it digital and upload it. We transfer it so good. Oh 178 00:15:48.399 --> 00:15:50.480 like at our base, that's what we do. Like if we didn't do 179 00:15:50.519 --> 00:15:52.600 that, we wouldn't have a business. And it's actually kind of true, 180 00:15:52.000 --> 00:15:56.759 but it's the most absurd thing to focus on when you're trying to describe what 181 00:15:56.799 --> 00:16:03.559 you do, the most absurd thing. Our primary product is digital transference, 182 00:16:03.679 --> 00:16:11.039 right, Gota say that again. Our primary product is digital transference, right, 183 00:16:11.399 --> 00:16:15.200 because we can do all the wrestling in the world, but if we 184 00:16:15.279 --> 00:16:18.879 can't transfer it, if we can't digitally transfer it for your entertainment, we 185 00:16:19.000 --> 00:16:22.480 just don't do the job. And so when you think about what we do, 186 00:16:23.039 --> 00:16:27.480 and it's very essence, it is a digital transfer of IP. Right. 187 00:16:27.759 --> 00:16:38.639 We're basically the AB department, Athletic violence Department, Lapsed fan Wrestling podcast 188 00:16:40.039 --> 00:16:52.960 with Jack and Carno and JP Soorro's a lapsed fan wrestling podcast, that's right. 189 00:16:53.000 --> 00:16:56.720 So Athletic coordination defined by violent. I don't well, you know, 190 00:16:56.159 --> 00:17:00.440 when it comes to the general datada activities, I consider a hands on the 191 00:17:00.720 --> 00:17:06.000 individual and you know, do I own things? Well, there there are 192 00:17:06.079 --> 00:17:08.640 things in my life that I do claim ownership of over but when it comes 193 00:17:08.640 --> 00:17:12.000 to the w B, I don't know exactly if I can say that I'm 194 00:17:12.039 --> 00:17:15.920 the sole owner of things. But I can tell you that this that either 195 00:17:15.960 --> 00:17:19.920 way, we strive for an equal opportunity situation for all of our talents, 196 00:17:21.359 --> 00:17:26.400 you know, where where we are consistently constantly looking you know, for intuitive 197 00:17:26.400 --> 00:17:30.680 integration tactics that can engage kind of create and and we are a social, 198 00:17:32.079 --> 00:17:40.240 socially actionable, diverse company while also you know, optimizing the I'm so stupid 199 00:17:41.559 --> 00:17:48.400 that the data driven ducks in a row are the data driven ducks in a 200 00:17:48.480 --> 00:17:52.599 row? Yeah, we got it, Okay, they're data driven. Well, 201 00:17:52.640 --> 00:17:56.160 they're data on my radar. Oh, because what would we be without 202 00:17:56.240 --> 00:18:00.519 data? Right? Besides interesting people just you know, groundbreaking and you know, 203 00:18:00.599 --> 00:18:03.720 ceiling breaking opportunities. And so I mean, does anyone own those things? 204 00:18:03.799 --> 00:18:07.039 Is that what we consider to be ownership. I don't know if I 205 00:18:07.079 --> 00:18:12.359 can own you know, corporate synergy and circle back and go for that low 206 00:18:12.400 --> 00:18:15.240 hanging fruit. And at the end of the day, and if I own 207 00:18:15.319 --> 00:18:19.480 something, if I own this company, I feel like it's a family thing. 208 00:18:19.519 --> 00:18:26.880 And we are practicing transforming. We are a practicing transforming entity. That's 209 00:18:26.880 --> 00:18:32.359 another way, by the way, I talk about silos. When you hear 210 00:18:32.400 --> 00:18:34.759 that word, you know, get ready for the pink slip. Another one 211 00:18:34.799 --> 00:18:37.640 is low hanging fruit. You know, that doesn't mean layoffs, but what 212 00:18:37.680 --> 00:18:41.359 that means is like, this is all we can do, like what we 213 00:18:41.440 --> 00:18:45.920 call low hanging fruit. In other words, the only fruit we're capable of 214 00:18:45.960 --> 00:18:49.519 picking, the only money we can foresee making. Because if we could picture 215 00:18:49.559 --> 00:18:53.759 something higher than the low hanging fruit that we can capitalize on, we would 216 00:18:53.920 --> 00:18:59.319 point to that, and we would not point to the low hanging fruit if 217 00:18:59.319 --> 00:19:03.079 we were capable of capturing anything besides the low hanging fruit. So this idea 218 00:19:03.119 --> 00:19:07.279 that you know, we're just taking this opportunity because it's easy to us, 219 00:19:07.319 --> 00:19:11.279 and it's found money. Low hanging fruit. No, that is the extent 220 00:19:11.359 --> 00:19:15.160 of what the of what the company is capable of doing, and the rest 221 00:19:15.200 --> 00:19:18.079 is bullshit. So watch and listen closely. And it is a you know, 222 00:19:18.359 --> 00:19:22.079 it's our approach, our holistic approach. That is money, right, 223 00:19:22.240 --> 00:19:26.319 that's true. You know, internal culture, you know, we strive on 224 00:19:26.759 --> 00:19:33.960 the thought leadership and then disrupting the warehouse, the wheelhouse and the warehouse depending 225 00:19:33.960 --> 00:19:37.839 on if the A and E cameras are coming through where we need to when 226 00:19:37.839 --> 00:19:40.759 we need to. And I don't know if that qualifies me as an owner, 227 00:19:40.839 --> 00:19:45.920 if I own things I also believe in emotional market and competitive intelligence when 228 00:19:45.960 --> 00:19:49.839 it comes to matters of employees. You know, the further strategic metric in 229 00:19:49.880 --> 00:19:56.400 regards to the ROI of the matter, Patterson, can you tell me what 230 00:19:56.799 --> 00:20:00.240 you know? What's the ROI on my on my on my stick bac and 231 00:20:00.319 --> 00:20:03.160 cheese and vegetable and rice wrap. Well, I mean, you know we 232 00:20:03.200 --> 00:20:07.160 are I do believe in in corporate and business intelligence. Yes, if we 233 00:20:07.200 --> 00:20:11.759 can. I mean, I'd rather have an ROI than have ro Oh, 234 00:20:11.759 --> 00:20:15.480 I'll tell you that. You know, multimedia as a system conglomerates. Yeah, 235 00:20:15.599 --> 00:20:19.200 what yes, indeed, see I like the way you think palacy. 236 00:20:19.279 --> 00:20:25.599 We we have we I mean, I'm I'm appreciating this very much. How 237 00:20:25.599 --> 00:20:29.200 many systems do we have? I'm talking about you know, you know these 238 00:20:29.519 --> 00:20:34.519 paradigm learnings of a this you know, swim lane game, game changing network 239 00:20:34.559 --> 00:20:40.519 of big data where we use leverage to move the needle. How impressed am 240 00:20:40.599 --> 00:20:45.400 I? I'm impressed. I'm impressed. Oh, Vince is all grown up 241 00:20:45.440 --> 00:20:49.519 now. Disruptive. Yeah you can say that again, disruptor, board members, 242 00:20:49.559 --> 00:20:53.039 you fucking sent packing disruptor? Huh? Yes, indeed, is that 243 00:20:53.079 --> 00:20:56.400 the disrupt disruptors have become the disrupted. What does that mean, Vince, 244 00:20:56.680 --> 00:21:00.640 Stay tuned, Linda. You know we're talking about a hard stop or turn 245 00:21:00.680 --> 00:21:07.039 on investment. Get that ROI going innovation, influencing customer centric win win vehicles 246 00:21:07.039 --> 00:21:11.279 of entertaining possibilities to think. You know, here's the thing when it comes 247 00:21:11.319 --> 00:21:21.599 to Hulk Hogan and what is desired compensation is I simply I'm unable to disclose. 248 00:21:21.640 --> 00:21:26.799 I simply am unable to disclose the details and the circumstances around the myriad 249 00:21:26.880 --> 00:21:33.039 coin considerations surrounding the practice of the deep dives that we continue with our contracts. 250 00:21:33.039 --> 00:21:37.000 Because the WWB is a publicly traded company. The WWE is a publicly 251 00:21:37.039 --> 00:21:41.160 traded company. We are a broadcast media conglomerate commodity, and we're on the 252 00:21:41.200 --> 00:21:45.960 top. We are one of the top rated, most recognizable brands of entertainment 253 00:21:47.079 --> 00:21:55.880 media complexities. We're one of the top rated and most recognizable brands of entertainment 254 00:21:55.960 --> 00:22:02.119 media complexities in the world today, a global media conglomerate where we kind of 255 00:22:02.160 --> 00:22:06.359 lean into breaking the paradigm of a traditional wheelhouse of entertainment. That's interesting because 256 00:22:06.400 --> 00:22:11.480 I'm about to lean into this open floor. I definitely said that at some 257 00:22:11.519 --> 00:22:15.599 point. That's interesting because I'm about to lean into this open flame. And 258 00:22:15.680 --> 00:22:18.559 what of investors, and what do you call them? A multitude of investors? 259 00:22:18.599 --> 00:22:21.680 I mean you were traded on the stock exchange. Well, we are 260 00:22:21.680 --> 00:22:26.160 publicly traded, and we definitely provide a significant ROI to all the multitude of 261 00:22:26.160 --> 00:22:33.119 investors. We also provide a significant r AW to our audience. We definitely 262 00:22:33.160 --> 00:22:38.799 provide a significance here we go. We definitely provide a significant ROI to all 263 00:22:38.799 --> 00:22:44.079 our contributors. On our weekly raw broadcast Monday nights. We have all of 264 00:22:44.079 --> 00:22:48.759 our shareholders and we provide for all of our shareholders. We do provide along 265 00:22:48.799 --> 00:22:52.559 with the different kinds of kind of pivots that we are constantly practicing in order 266 00:22:52.559 --> 00:22:56.880 to gain a collaborative you know, a collaborative stake about the where the business 267 00:22:56.960 --> 00:23:02.559 is and where the culture is and a digital revolutionary culture on a multitude of 268 00:23:02.599 --> 00:23:07.200 platforms where we define our entertainment and media productions with intuitive analytics and we continue 269 00:23:07.240 --> 00:23:12.440 to use integration and actionable efficiency in order to provide the most efficiency in order 270 00:23:12.480 --> 00:23:18.119 to provide the most I like that actionable efficiency, pal, you got that 271 00:23:18.200 --> 00:23:22.880 right actionable efficiency. There goes another thirty people left homeless because we empowered data 272 00:23:22.960 --> 00:23:26.279 driven product to our vance. I asked you if you paid Hogan less because 273 00:23:26.279 --> 00:23:29.799 of the Russo thing, the things that are in the contract. I'm simply 274 00:23:29.839 --> 00:23:33.960 unable to disclose the privacy of these contractual negotiations and the facts that we were 275 00:23:33.000 --> 00:23:38.440 able to obtain from our multitude of sources in the entertainment and media worlds. 276 00:23:38.880 --> 00:23:42.519 Yes. Yeah, because Hogan said in the lawsuit that he got paid less 277 00:23:42.559 --> 00:23:45.759 because of this, which is and I told him that in the lawsuit that 278 00:23:45.839 --> 00:23:49.839 he get paid less because of this, and which is why I have a 279 00:23:49.880 --> 00:23:56.599 lot of and I'm not aware of these of these. I'm aware of entertainment 280 00:23:56.720 --> 00:24:00.400 and the possibilities of said entertainment. I'm aware of entertainment in the myriad possibilities 281 00:24:00.440 --> 00:24:04.920 of that entertainment. But I've I've never seen scarface, and I won't. 282 00:24:07.680 --> 00:24:11.480 We're going to be a bit edgier, but still maintain remain in the PG 283 00:24:11.680 --> 00:24:15.359 environment. You know, we just can't come anywhere close actually to going into 284 00:24:15.440 --> 00:24:22.400 another level. So we that that will be something we'll do in terms of, 285 00:24:22.759 --> 00:24:26.279 you know, a direction of content more controversy, better storylines, et 286 00:24:26.279 --> 00:24:30.400 cetera. But at the same time, we're not going to pack go back 287 00:24:30.440 --> 00:24:34.519 to the quote attitude era, and we're not going to do blood and guts 288 00:24:34.559 --> 00:24:38.240 and the things of that nature, uh, such as being done on perhaps 289 00:24:38.279 --> 00:24:42.119 a new potential competitor. Uh it, We're just not going to go back 290 00:24:42.160 --> 00:24:48.359 to that glory you know crap that you that that we graduated from that glory 291 00:24:48.440 --> 00:24:52.359 crap and we graduated, we graduated from a potential new competitor, blood and 292 00:24:52.440 --> 00:24:55.359 guts. You know, we're just not going to do it straight from the 293 00:24:55.559 --> 00:24:59.119 transcript. Yeah, the earning skin where he's first said blood and guts is 294 00:24:59.160 --> 00:25:02.200 from the Art of Orgame. Yeah, before the Hogan thing was from a 295 00:25:02.240 --> 00:25:04.160 bash at the Beach two thousands. Ye. You know, we're not you 296 00:25:04.160 --> 00:25:08.720 know, we're you know, we're we're we're Family Entertainment and you know we 297 00:25:08.079 --> 00:25:11.079 uh we here at the w W again. We believe, we believe at 298 00:25:11.119 --> 00:25:15.000 the end of the day, we believe in the low hanging fruit and creating 299 00:25:15.039 --> 00:25:22.279 a wheelhouse in order to uh uh leverage the best practice for you know, 300 00:25:22.519 --> 00:25:26.759 uh, we don't we we don't, we don't need to do you know, 301 00:25:26.079 --> 00:25:30.279 like like, we don't need to do that that that bullshit anymore. 302 00:25:32.000 --> 00:25:33.839 You know, we we don't need to have guys taking a razor and slicing 303 00:25:33.839 --> 00:25:36.920 their forehead open on TV. You know, we don't. We don't. 304 00:25:37.400 --> 00:25:41.119 We don't need to have tits out, all right, and we don't need 305 00:25:41.160 --> 00:25:47.880 to have women pulling their shirts down squeezing their tits on TV. Certainly not. 306 00:25:48.599 --> 00:25:53.079 We don't. We don't need that. You know, we don't need 307 00:25:53.119 --> 00:25:56.279 we don't need people, you know, having sex on TV, so we 308 00:25:56.519 --> 00:26:00.920 certainly don't. But we're gonna you know, we're gonna read a much edgier 309 00:26:00.359 --> 00:26:06.480 product, but still within the you know, the parameters of family home entertainment, 310 00:26:06.519 --> 00:26:11.920 but much edgier still but still family family. Edge we're going to be. 311 00:26:11.200 --> 00:26:15.559 We're gonna be edge family. We're gonna be completely different, and we're 312 00:26:15.559 --> 00:26:18.160 also not going to change anything at the same time, We're going to be 313 00:26:18.200 --> 00:26:23.279 completely different but remain close to our our moral values right as an entertainment paradigm, 314 00:26:23.759 --> 00:26:26.960 you know, we're we're we're gonna we're gonna stick to the the core 315 00:26:27.039 --> 00:26:30.319 of who we are are and at the same time, we're going to completely 316 00:26:30.359 --> 00:26:34.359 change who we are. I mean, we we have a there there. 317 00:26:34.440 --> 00:26:37.279 You know, we're always you know, this isn't the first time we've had 318 00:26:37.279 --> 00:26:41.880 a potential competitor right out there. And you know, there have been there 319 00:26:41.880 --> 00:26:47.759 have been other organizations that have potentially competed with us. But you know, 320 00:26:47.880 --> 00:26:51.759 when you're looking at the holistic nature of the entertainment business and uh, you 321 00:26:51.799 --> 00:26:56.400 know, kind of the growth of our content through a kind of more of 322 00:26:56.440 --> 00:27:00.559 a thought leadership, game changing type of mentality. Know, we often you 323 00:27:00.599 --> 00:27:07.519 know, lean in to certain disruptive influences and you know, kind of working 324 00:27:07.559 --> 00:27:11.200 on that next gen kind of stuff. You know, this, this is 325 00:27:11.759 --> 00:27:15.200 what they're doing, is they're focusing on a nostalgia act, which I don't 326 00:27:15.240 --> 00:27:18.119 think will last. We're working on next gen entertainment, right all right, 327 00:27:19.119 --> 00:27:22.359 next gen entertainment. So I think there's there's going to be a good ROI 328 00:27:22.880 --> 00:27:26.759 The thing is, you know, I mean, you know, we're looking 329 00:27:26.799 --> 00:27:30.839 at it from a totally from a multitude of different you know, different perspectives, 330 00:27:30.880 --> 00:27:33.519 not only in terms of the television vehicular perspective, but also the live 331 00:27:33.599 --> 00:27:37.240 audience perspective. You know, we're also looking at the perspective of shareholders, 332 00:27:37.440 --> 00:27:41.839 the perspective of ratings. Right, that's one thing, you know, when 333 00:27:41.359 --> 00:27:45.599 you say what you will about Dean Anbrose, he never thought about the shareholders. 334 00:27:45.640 --> 00:27:47.599 I mean, that's just it. You know, he thinks of himself 335 00:27:47.640 --> 00:27:51.480 as an artist, as artist only and you know, as a performer, 336 00:27:51.920 --> 00:27:55.000 but really as a performer, you do answer to a number of individuals, 337 00:27:55.039 --> 00:27:56.799 and you know, when it comes to the bottom line, you know, 338 00:27:56.279 --> 00:28:00.160 you know, we're looking at that in terms of characters and with the the 339 00:28:00.279 --> 00:28:04.559 WB system, we're looking at growth hacking all right now, like take nutrition 340 00:28:04.680 --> 00:28:10.440 style, you know, you know, because because cause really is that what 341 00:28:10.519 --> 00:28:12.599 some of the top guys call the ship they can get their hands on outside 342 00:28:12.599 --> 00:28:15.960 of wellness these days. You know, Brock is certainly a growth hacker. 343 00:28:17.519 --> 00:28:19.200 You know, I definitely think that there are a number of individuals who are 344 00:28:19.240 --> 00:28:26.160 able to get their hands on growth, get their hands on particular growth hacking 345 00:28:26.200 --> 00:28:30.359 supplements. So you change the h from hormone to hacking, got it. 346 00:28:30.599 --> 00:28:33.799 So again, we look at it from a holistic perspective. We're looking at 347 00:28:33.839 --> 00:28:37.359 the ROI and a Dane Ambrose, and we're looking at the and a lunatic 348 00:28:37.400 --> 00:28:41.319 fringe and a lunatic fringe as well. You know, just IP by the 349 00:28:41.359 --> 00:28:45.240 way exactly. You know, we're looking at the IP how is how does 350 00:28:45.279 --> 00:28:47.920 it? Is it a disruptor? Is it you know, is it within 351 00:28:48.240 --> 00:28:51.599 the wheelhouse of the w B perspective? Is the best practice? Does it 352 00:28:51.680 --> 00:28:55.680 move the needle? Are we talking big data? You know? But all 353 00:28:55.720 --> 00:28:59.200 in all, again we're looking at how can and because again we are a 354 00:28:59.200 --> 00:29:03.039 collaborative organization and did Dean Ambrose appreciate that? I you know, you have 355 00:29:03.119 --> 00:29:07.319 to ask Dean Ambrose about that, because that you know, we're looking at 356 00:29:07.319 --> 00:29:11.240 this our collaborative nature in terms of intelligence, whether it be artificial, business, 357 00:29:11.240 --> 00:29:15.079 emotional, market competitive or otherwise. We are simply trying to get some 358 00:29:15.119 --> 00:29:21.279 sort of intelligent strategy for an IP such as the lunatic fringe. And we 359 00:29:21.359 --> 00:29:25.720 take a long look at as we're creating these characters. These are not just 360 00:29:26.079 --> 00:29:29.160 some things that we that we throw around and see what sticks. We we 361 00:29:29.240 --> 00:29:33.319 have intuitive analytics that create each platform and then we unpack the pros and cons 362 00:29:33.319 --> 00:29:37.119 and you know, and you know, to decide if you know, we're 363 00:29:37.119 --> 00:29:41.200 talking about these people have a full plate all the time, you know, 364 00:29:41.319 --> 00:29:45.119 And again we look at it. Does the character integrate within the WWE system, 365 00:29:45.240 --> 00:29:48.920 does it engage with the w w A system, is it efficient, 366 00:29:48.039 --> 00:29:52.559 is it social? Is it diverse? And is it an actionable character? 367 00:29:52.039 --> 00:29:56.119 Right? See, those are all things he never considered before exactly complaining, 368 00:29:56.240 --> 00:29:59.359 right, I mean, and these are the things, you know, because 369 00:29:59.640 --> 00:30:03.160 we are machine and every gear within the machine affects everybody else. So that's 370 00:30:03.680 --> 00:30:07.039 if that's not something that he's interested in, then we wish him luck in 371 00:30:07.039 --> 00:30:15.680 his future endeavors. He's a lapsed fan wrestling podcast with Jack and Carno and 372 00:30:15.799 --> 00:30:27.000 JP Soro. He's a lapsed fan wrestling podcast. You know, I'm a 373 00:30:27.039 --> 00:30:30.880 smart guy, but I still do not understand why the fuck you keep talking 374 00:30:30.880 --> 00:30:33.400 about the wrestling business when I have nothing to do with the wrestling business. 375 00:30:33.559 --> 00:30:37.720 I'm a TV and film producer and a professional football executive. For God's sake, 376 00:30:37.839 --> 00:30:41.039 wrestling. You know, there are people who think that are wrestling is 377 00:30:41.079 --> 00:30:45.839 a an ignoble sport. Wrestling is not a sport. It is a spectacle. 378 00:30:45.200 --> 00:30:49.480 And it's no more ignoble than to attend a wrestling performance of suffering than 379 00:30:49.480 --> 00:31:00.880 a performance of the sorrows of Cornakova. Of there exists a false wrestling and 380 00:31:02.200 --> 00:31:04.480 which the participants are necessarily go to great lengths to make a show of a 381 00:31:04.480 --> 00:31:08.400 fair fight. See, this is no interest. This is of no interest. 382 00:31:08.839 --> 00:31:12.720 The public is completely uninterested in knowing and knowing whether their contest is read 383 00:31:12.839 --> 00:31:15.599 or not. And rightly so. I mean, wwe isn't a pure sport 384 00:31:15.640 --> 00:31:19.920 by a long shot. We are the combination of the athleticism of sport combined 385 00:31:19.960 --> 00:31:23.279 with all the other aspects of Hollywood. You know, really we are all 386 00:31:23.319 --> 00:31:26.599 cartoon characters that live and breathe, you know, until we don't anymore, 387 00:31:26.720 --> 00:31:30.839 of course, live and breathe if anything, you know, Compare us to 388 00:31:32.039 --> 00:31:33.720 movies like any Even Sunday, or a League of their Own, or a 389 00:31:33.759 --> 00:31:38.240 TV show like Friday Night Lights. That is a more accurate description of our 390 00:31:38.319 --> 00:31:42.079 genre of programming. Okay, so nothing at all to say on the knock 391 00:31:42.119 --> 00:31:47.079 line and that press release. I just write about soapy drama. I mean, 392 00:31:47.200 --> 00:31:48.799 you know, we do write scripts, and we have performers reciting the 393 00:31:48.839 --> 00:31:57.519 written word, pros and whatnot. That notwithstanding not understanding you know, I'm 394 00:31:57.559 --> 00:32:00.279 not going to apologize for it. And we actors, and we have scripts. 395 00:32:00.440 --> 00:32:05.559 Entertainment has actors and scripts. Your buddy taking an improv class is not 396 00:32:05.680 --> 00:32:09.599 does not have scripts. He is an asshole. He's an asshole. You 397 00:32:09.599 --> 00:32:13.519 know when you when you control language, you control thought. And when you 398 00:32:13.559 --> 00:32:15.759 control thought, you get to keep all the fucking money. And as far 399 00:32:15.759 --> 00:32:19.119 as let us go, Hey, you know I'm hip. In fact, 400 00:32:19.160 --> 00:32:23.559 you know what I think you'll beat Tony kN to it, Patterson, get 401 00:32:23.559 --> 00:32:28.279 the fuck down here, where the fuck are you? Fuck it? Yeah, 402 00:32:28.279 --> 00:32:32.960 I'm announcing today the launching of WWE Analytics. I'm going to put sensors 403 00:32:32.960 --> 00:32:38.279 in the turnbuckles and all in the foreheads of the w universe and up my 404 00:32:38.319 --> 00:32:43.079 own ass in order to establish sorry, in order to establish, for example, 405 00:32:43.160 --> 00:32:47.599 for example, an inverse correlation between how hard a superstar hits the corner 406 00:32:49.039 --> 00:32:54.480 with how my sphincter contacts contracts contracts at Gorilla. This will be the key 407 00:32:54.519 --> 00:33:00.359 performance indicatory KPI. If you will for our performers, then we'll do one 408 00:33:00.400 --> 00:33:04.519 better. We'll wait. We'll wait that KPI against how many Twitter followers that 409 00:33:04.559 --> 00:33:08.759 superstar has. Superstar has in order to determine whether or not we let them 410 00:33:08.799 --> 00:33:13.240 eat salmon and catering, because as you know, there is a high correlation 411 00:33:13.319 --> 00:33:19.160 between salmon consumption and the ruths of my anus. You know, analytics pal 412 00:33:19.480 --> 00:33:23.559 emphasis on anal analytics and quite an announcement vance. When we were last together 413 00:33:23.559 --> 00:33:27.880 at star Cast one in the fall, so it is starcast to You said 414 00:33:27.920 --> 00:33:30.440 in Chicago that you would have signed Cody by now yep, that he was 415 00:33:30.480 --> 00:33:35.039 some kind of infiltrating secret agent for you, that you'd have signed the box 416 00:33:35.079 --> 00:33:37.720 by now. I did hope to have Kenny Omega by now? I did? 417 00:33:37.079 --> 00:33:40.559 Oh you didn't? I did? How? How? I can't tell 418 00:33:40.599 --> 00:33:45.240 you that. I can't tell you that. But okay. You also said 419 00:33:45.240 --> 00:33:47.839 you bought all the seats for the Madison Square Garden Ring of Honor sell out. 420 00:33:47.880 --> 00:33:52.200 Remember that the monster truck I was idea was a part of a product 421 00:33:52.279 --> 00:33:59.559 integration strategy aimed launching a licensing platform. The opportunity when we were approached with 422 00:33:59.599 --> 00:34:01.519 it may a tremendous amount of sense. Okay, So he framed it as 423 00:34:01.559 --> 00:34:05.119 they were approached with the idea, not that they came up with themselves. 424 00:34:05.200 --> 00:34:08.559 So when he talks about product integration strategy into launching a licensing platform, I 425 00:34:08.559 --> 00:34:14.559 don't know what the fuck that's supposed to be. Well, you know what 426 00:34:14.599 --> 00:34:21.039 we're doing is a What we're is do a What we're trying to do is 427 00:34:21.360 --> 00:34:24.360 create a you know, what we want to do is create a content cycle. 428 00:34:24.800 --> 00:34:30.360 Right, it's kind of a self sustaining all right. And within that 429 00:34:30.400 --> 00:34:34.559 we want to program different kind of you know, different advertising campaigns. So 430 00:34:34.599 --> 00:34:37.800 what we're can you say flywheel please? So we have this flywheel model. 431 00:34:37.840 --> 00:34:43.480 Okay, what we're and we're going to incorporate different sorts of constructs in regards 432 00:34:43.480 --> 00:34:46.400 to how we sell advertising space. You know, how who our target ad 433 00:34:46.440 --> 00:34:51.800 campaign ad campaigns are going to be, and really think about KPIs in a 434 00:34:51.840 --> 00:34:55.000 different way. Yeah. Really, the idea is that we're going to we 435 00:34:55.039 --> 00:34:59.119 want to look at KPIs in a different way than anybody else, Right, 436 00:34:59.320 --> 00:35:04.079 we want to measure success differently than anybody else because under the contemporary measures of 437 00:35:04.119 --> 00:35:07.039 success we fall short. Basically. Yeah, you know, so when you 438 00:35:07.079 --> 00:35:09.679 look at when you look at how you know, corporate America is structured. 439 00:35:09.719 --> 00:35:14.639 We believe in the anti structure. This is the guy running the fucking monster 440 00:35:14.679 --> 00:35:16.320 trucks, by the way, And so by doing these, you know, 441 00:35:16.599 --> 00:35:21.679 by kind of creating we want to embrace the counterculture, but at the same 442 00:35:21.760 --> 00:35:28.039 time make counterculture mainstream, you know, brand through branding campaigns, through brand 443 00:35:28.079 --> 00:35:32.119 awareness. Yeah, we want to we want to create kind of this counterculture 444 00:35:32.199 --> 00:35:37.960 brand and and and really involve different avenues of different different avenues of you know, 445 00:35:38.119 --> 00:35:43.239 just kind of content regulation. And therefore we believe that we can just 446 00:35:43.320 --> 00:35:46.880 keep pushing by infrastructure. Do you mean by infrastructure you mean basically software that 447 00:35:46.960 --> 00:35:51.239 you pay a platform fee for. You don't even know why you're paying that 448 00:35:51.360 --> 00:35:52.679 much, you just pay it because everybody else is paying it. Well, 449 00:35:52.920 --> 00:35:58.400 no, I mean that what we're doing is we're modifying. We're taking the 450 00:35:58.440 --> 00:36:00.639 model, we adapt the model, the customize a platform for you. We 451 00:36:00.760 --> 00:36:05.559 kind of tailor fit our goals, the tailor made software. Yeah, your 452 00:36:05.599 --> 00:36:08.920 software is totally different than the next companies. Wellston, it's it's very similar 453 00:36:08.920 --> 00:36:13.440 in design, but it's really the details that make it different than what the 454 00:36:13.480 --> 00:36:16.679 competitors are using because we have this kind of forward moving think tank. Absolutely, 455 00:36:16.760 --> 00:36:20.440 the flywheel is there. Look, it's so great that you guys have 456 00:36:20.480 --> 00:36:23.440 a CMO who's also a software We have a CMO or, we have a 457 00:36:23.480 --> 00:36:28.360 CBO. We we have we have a COO COO, we have a cd 458 00:36:28.519 --> 00:36:36.559 O. We have a d G. Oh, we have an ago and 459 00:36:36.639 --> 00:36:44.440 it's an assage O cheesemaker. You guys, really you're one of those offices. 460 00:36:44.519 --> 00:36:46.599 Huh you've got a fucking fromage on site. We do, we do 461 00:36:46.760 --> 00:36:52.079 like we we do, we do. We are big, we are big 462 00:36:52.119 --> 00:36:55.960 supporters of on site fromage. Well it's better than on site brick alage the 463 00:36:57.000 --> 00:37:00.679 local gallery. So good. Well, I'm glad that you are like minded. 464 00:37:00.159 --> 00:37:04.440 We ask you as we look out on a content distribution, distribution and 465 00:37:04.519 --> 00:37:08.000 advertising ecosystem that's seeing significant disruption. I'm talking about ot T, I'm talking 466 00:37:08.000 --> 00:37:12.519 about c TV, I'm talking about AVOD, I'm talking about VOD, I'm 467 00:37:12.519 --> 00:37:16.079 talking about uh HIV HIV l O D demolition, all of them, d 468 00:37:16.199 --> 00:37:19.840 O D the deep, the d d P d O A yeah, do 469 00:37:20.039 --> 00:37:22.920 A yes, yes d DP. I totally I get it. I get 470 00:37:22.920 --> 00:37:24.480 it. I get a Diamond Dallas platform. So that all that says, 471 00:37:24.480 --> 00:37:28.360 you know, when anture sets and gifick in shifts in terms of distribution channels 472 00:37:28.360 --> 00:37:30.480 and KPIs and other things, what do brands need now? What do brands 473 00:37:30.480 --> 00:37:35.079 need to be thinking about as we enter this new parag I mean that's the 474 00:37:35.519 --> 00:37:37.880 that's the eternal question right there. What do brands need? Now, that's 475 00:37:37.920 --> 00:37:42.679 the question we ask ourselves every day. That's the ten dollars question right there. 476 00:37:43.159 --> 00:37:46.280 You viewers want to consume content where they want, when they how they 477 00:37:46.280 --> 00:37:52.480 want. As as the marketing video shows, somebody's like index finger on their 478 00:37:52.960 --> 00:37:57.199 phone looking up in the sky and in the city. You know, these 479 00:37:57.239 --> 00:38:00.519 people they have a right to consume their entertainment when they want, however they 480 00:38:00.599 --> 00:38:08.119 want, and why they want to do it with ads served. And here 481 00:38:08.159 --> 00:38:10.360 I am, you know, so so who am I to say no? 482 00:38:12.480 --> 00:38:14.719 Who am I to say? Hey? You know you're got to follow our 483 00:38:14.760 --> 00:38:17.679 schedule? You don't follow You don't follow your own schedule. You know, 484 00:38:17.679 --> 00:38:21.760 we live in a free society. You can fight it or you can embrace 485 00:38:21.800 --> 00:38:24.639 it. Follow your own schedule. We live in a free society. You 486 00:38:24.679 --> 00:38:28.159 can fight it or you can embrace it. I'm here and I enjoy the 487 00:38:28.199 --> 00:38:30.840 freedom of the American people. I enjoy it. I celebrate it, and 488 00:38:30.880 --> 00:38:37.760 I will continue my best as a as a television programmer to to to extort 489 00:38:37.840 --> 00:38:44.079 with that that sex store where you told me yourself that that they're there, 490 00:38:44.159 --> 00:38:50.920 that that will you know you continue by any chance pushing linear dollars into CD. 491 00:38:51.079 --> 00:38:53.559 I mean, listen, you know, when it comes to uh, 492 00:38:53.599 --> 00:39:01.440 when it comes to to to look here, here's at the upfront he's got. 493 00:39:01.480 --> 00:39:06.440 You know, this is the fireside chat. So it doesn't matter how 494 00:39:06.440 --> 00:39:12.960 they want to right the upfront, So right, this is gonna be a 495 00:39:13.000 --> 00:39:23.559 we're gonna we're gonna do all right, we're gonna go, We're gonna dash 496 00:39:23.559 --> 00:39:28.159 to the finish line. You're ready. So it doesn't matter how they watch, 497 00:39:28.239 --> 00:39:31.079 right, it matters how they watch mutual content distribution with this guy we're 498 00:39:31.079 --> 00:39:34.880 talking about, we're talking about, you know, instead of having people you 499 00:39:34.880 --> 00:39:37.719 know, let's talk about totality of numbers, you know, not when we're 500 00:39:37.760 --> 00:39:42.480 talking about you know, oh look everyone you know watched on Friday or Thursday. 501 00:39:42.480 --> 00:39:45.000 We're talking about that. Yeah, of course, so why would you 502 00:39:45.079 --> 00:39:46.920 why would we ever look at that? You know why we're taking we're talking 503 00:39:46.920 --> 00:39:52.159 about how you know, what's more important is that we look at the totality, 504 00:39:52.280 --> 00:39:54.599 is that we look at the totality of the numbers, and that and 505 00:39:54.639 --> 00:40:00.440 that just can't be calculated on a proper way on this linear table that we 506 00:40:00.559 --> 00:40:02.960 have here. In terms of television, well, let's think in terms of 507 00:40:04.039 --> 00:40:06.519 IP. You know, I'm thinking in terms of IP. I think in 508 00:40:06.599 --> 00:40:10.920 terms of a global of an outreach. It's a distribution platform where a technology 509 00:40:10.960 --> 00:40:15.960 company more than anything, you know, we are a digital full stack digital 510 00:40:15.800 --> 00:40:20.880 distribution organization and service and we are in the service industry. Here we are 511 00:40:20.920 --> 00:40:25.280 servicing people with entertainment. You drive a Toyota. You drive a Toyota, 512 00:40:25.559 --> 00:40:30.719 I drive KPIs pitch. You know, you drive any kind of automobile that 513 00:40:30.760 --> 00:40:36.039 you want. I drive any kind of k KPIs that I want, R 514 00:40:36.079 --> 00:40:40.119 O I R O U S f U c K It's all mine. Hashtag 515 00:40:40.239 --> 00:40:46.840 Labs hashtag Deal of Christmas Show Merry Christmas is a city precedingil Plays, a 516 00:40:46.880 --> 00:40:53.360 production of the Labs Entertainment Group. Its content is intended for private use only.