WEBVTT

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The topics and opinions expressed on the
following show are solely those of the hosts

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and their guests, and not those
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products mentioned on air or on our
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It's employees or affiliates. Any questions or

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comments should be directed to those show
hosts. Thank you for choosing W four

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w N Radio. Hello, and
welcome to Fearless Fabulous You. I am

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your hosts, Melan A Young and
it is midsummer in the South of the

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United States and everybody's sweltering around the
world. But I'm doing just fine because

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I've learned that no matter what the
season, and tell me a year and

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make it work for me, because
this show is about living life on your

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terms and figuring it out when things
go bad, making it right when things

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go right. Share in the good. I love interviewing women entrepreneurs and you

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know that as you follow the show. I also love to travel, and

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you know that. And if you
follow me and my husband David on the

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Connected Table our other show. You
know that we spend a lot of time

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in Italy visiting wine regions in the
wine part of my life. Well,

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today's guest has had an ongoing love
affair with Italy for forty years, actually

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more than forty years. But her
company that she founded is celebrating its fortieth

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anniversary and it started with a trip
as a young girl with her sister and

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her mom to Italy. Yes,
and a dream from that which I found

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fascinating. We're going to be talking
with Susan Gravelly, who's the founder and

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CEO of Vietri. It's a lifestyle
brand offering in a beautiful handcrafted tableware and

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homeware and garden accessories. If you've
ever traveled Italy, particularly to Campania,

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you will see some of this beautiful
artisan pottery and craftware and want to buy

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it. In fact, when I
posted that Susan was going to be on

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Fearless Fabulous You today, one of
my fellow wine writer friends said, oh

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my god, I love that stuff. My only fight I got in with

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my husband was when we went there
and I went to linger In shop and

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he wanted to go to the beach
and near Positano. We're talking beautiful,

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beautiful dinnerware. But we're here for
more than just to talk about housing,

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because if you also know, I'm
not a home person. I'm dealing with

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a home right now that I just
inherited and trying to figure out how to

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declutter it. But we're going to
talk about what I consider an amazing entrepreneur

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story and a love affair with a
country that I adore as well, and

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a new book that Susan has written
called Italy on a Late It is really

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a heavy, beautiful book, gift
book if you have friends who love Italy.

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It's park memoir, park travel and
menus and gorgeous pictures. Susan is

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a fellow Southerner. She is joining
me from the beach in North Carolina,

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where I hope the weather is more
beautiful than where it is here in Shadanooga,

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Tennessee, where it has been pouring. Susan Graveley, Welcome to Fearless,

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Fabulous You and Melanie. Thank you
for having me. I'm really really

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happy to be talking to you today. But a lot of my friends,

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you know, adore you and follow
you and around the country, and I

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reference my friend Lisa, you have
a great success story, and we'll get

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to that. But first, you
know, you're in North Carolina, where

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before the show I was saying,
a lot of my friends are moving because

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it is such a beautiful state.
You grew up in North Carolina, well,

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and you had quite the family life. Your dad worked in the tobacco

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business. Your mother entertained quite beautifully. Tell us about your childhood. I

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like my listeners to get to know
the person on the air from their youth.

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Well, I did have a really
interesting childhood. I grew up in

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Rocky Mount, North Carolina, which
is the eastern part of the state,

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the real farming part of the state, filled with small towns. So going

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to Raleigh at Capitol was like going
to Washington or New York for others.

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We grew up in a town where
every set of parents had their right and

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privilege to parent us like our own
parents. So there were forty sets of

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parents that praised us, that told
us to go home and tell our mothers

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what we had one and encouraged this, and that was a pretty amazing upbringing.

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The second part that was pretty amazing
is that with my father being in

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a third generation to Bacca company,
which bought and sold burly burly is the

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sweet part of cigarettes. And you
can imagine it. From the nineteen hundred

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to their early seventies, everybody smoked, and we would have foreigners in our

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home all the time. That was
not during the tobacco season when they were

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all in Georgia. We had a
stand up globe and Daddy would say,

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d people are coming from Cairo,
or they're coming from Zimbabwe, or they're

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coming from China, or they're coming
from Italy. And look at where Rome

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is, and look where Raleigh.
Drma would look where Rocky Mount is.

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We're only a plane trip or a
phone call away. The world is so

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small, and so I grew up
with this feeling of a smaller world that

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you could get to. As a
child. The only way that I could

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sit and listen to the adults was
to serve drinks that my father would make,

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or serve the cigarette types that they
were smoking, and sit and not

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say a word and left spoken to
and were my nice Sunday dress. So

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that's how I grew up listening to
all these conversations and learning about different cultures

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and then setting the table with my
mother. We had lots of dinnerware we

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had lots of place mats and napkins, and she loved to do flowers,

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and so depending upon the season,
I would set the table with her and

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learned how to set a table,
and then she would prepare usually you know,

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bilet and baked potatoes and spirits,
or a seasonal vegetable and then either

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a pecan pie or homemade from scratch, you know, chocolate cake with hot

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milk cake and chocolate icing. And
we got to sit at the table and

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listen. So that was my early
years, and that was the beginning of

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understanding that the world was small.
I think that's so interesting, you know,

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as you talk, Susan, I
think about my own family, you

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know, from the South, and
my grandmother had all sorts of table where

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for every season and coverings, and
it was very elaborate, and my mother

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inherited that. And as I now, if in December and I'm going through

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all this tableware, going my god, and the and the fabrics and the

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patterns. My goodness, because you
know, I lived in New York most

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of my adult life in a very
small apartment. We didn't have a lot.

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It's wonderful tradition of bringing people in
your home and how lucky you were,

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Susan to have that entree to the
world, all these global guests coming.

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And I can see your father in
that globe because my parents traveled around

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the world. When I was a
little girl, they went around the world

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and left me with my grandmother and
they gave me a globe and I would

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follow their trep on my globe right
exactly. And I don't know if I

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think I'm a little older than you
are. But when when Daddy would call

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us, it would be a set
time through an operator, and we would

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wait all day for that call,
and it was always collect And then also

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he would he would sail by ship
many times over and meet these glamorous people.

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And Daddy was very charismatic, very
handsome. My mother tells the funny

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story about the first time she went
to New York to wave him goodbye,

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and they were newlyweds, and you
know, he was waving to her,

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and she never saw him because she
saw sitting standing there in the boat carry

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grant, and that was the carry
Grant time. And Daddy was furious that

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she wasn't looking at him. But
you know, those were glamorous years,

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and the whole essence of work was
very male dominated. There was a woman,

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believe it or not, in Rhodesia
that became the first and only woman

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in the world to work in tobacco, and her son and his family ended

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up moving to Chapel Hill and they're
great friends of mine. So it created,

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like with your parents, a smaller
world with friends all over the world

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as well. So I feel very
lucky to have had that upbringing and have

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tried very hard to encourage travel and
broadening those that array of people you meet,

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especially women's relationships, and make it
more global. Well, that kind

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of set the stage a little kind
of a foundation for what you have was

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just truly a global company. Now, unfortunately you lost your father at a

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at a fairly he was fairly young, and he was very young, yeah,

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very young. And you so your
mother was a widow with two daughters,

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right, three daughters actually, and
for two daughters and two sons,

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that's right, four children, Okay, yes, and that's hard back then,

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I mean, you know, this
is this is a different time.

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So she's got four children, she's
a widow, and when did you take

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that faithful trip to Italy with her? So what happened was Daddy um as

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a little boy had rheumatic fever and
that always impacts your heart valves. And

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so when he got to be about
fifty three, he started having to have

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to replace his mitral valve. And
it was so new in medicine that they

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gave him a children's valve and it
took three different valves to get it,

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so it worked three different surgeries,
which had a huge, you know effect

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on his help for many years,
but he got it back. Believe it

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or not, was down in valve
us to Georgia, introducing the Italian conglomerate

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because tobacco was owned by the government. Two the new owners of Katco,

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the tobacco company because he was selling
it, came back. Felt badly called

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my three siblings didn't know where I
was because I was working somewhere else and

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had a heart attack and died that
night. The difficult part of was what

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you said. My mother was fifty
five years old with four children. What

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ages were you all then? We
were thirty two, twenty nine, twenty

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seven, and eighteen. And Daddy
had kind of said to us, always

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do not expect anything, because I
promise you everything I've saved. I want

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you a mother to spend every penny, and so that was a lovely thing

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to say to us, because all
we wanted was her happiness. And she

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asked my sister and me to take
the trip she and Daddy had planned to

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take before he died, and so
it was a trip that we would never

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have been able to afford. And
for the rest of her life, whenever

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she called the four of us,
two of us, whoever, and said

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I want to take this trip where
you go, we would stop everything and

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go with her. Because their attitude
was if you can't travel, and your

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parents were the same way, you
can't travel better than being at home,

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why leaves? And so we were
able to run into people that Mom and

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Daddy knew, or go to places
that were extraordinarily beautiful. And this was

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the trip that Mama invited us to
in nineteen eighty three, to fly to

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the Room, then to the Mouth
Because, then to Florence, then to

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Venice and home, and that's when
we came upon Edge and Aware and decided

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to start a company. Now it's
obviously you at that time, Susan,

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did you have a were you working
doing something else? Oh? Absolutely,

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I have worked since I was fourteen. I was the kind of child that

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would you know, have lemonade stands, or would help somebody at a camp,

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you know, with handicapped children.
I was always on the go.

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I was always volunteering or doing whatever. And at that point I graduated from

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college. I had gone to Boston
and worked for an architectural firm because I

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love design. But I was a
secretary, the worst secretary in the world

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because I cannot proof reread, but
the best as far as socially organizing those

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guys, and they were mostly fellows
at that time. But I volunteered at

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Boston Children's Hospital and I came upon
and was mentored by a woman named Anita

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Oles, who started the pediatric play
program at Boston Children's Hospital. And I

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was so taken by how play create
a venue for a child to express their

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pain or worry that I started my
master's at Ratcliffe. Daddy got sick,

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I flew home and finished at UNC, and then started the outpatient pediatric play

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program at Duke. How value pediatrics
a totally different world. I did that,

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but it was during a time where
I was aiding a medical student.

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My father was having surgeries, and
my focus was on failure to thrive infants,

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and after about three years I burned
out. Wow I UM then went

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into retail just for fun and worked
with a great gal and um ended up

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with her opening three retail stores.
I was the one hiring training, being

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the you know, the the salesperson, while she bought and was the glamorous

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you know owner. But it was
great fun. I then had a personal

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trauma. I was raped by an
unknown person in my house and in your

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house? Was it? He was
unknown, So it was a break in

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total break in midle of the night
through a window in the bathrooms, And

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that really changed my life. I
went from an independent thinking go out any

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time day or night, felt safe, was always cautious, of course,

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to someone who on the outside still
looked outgoing and great. But boy,

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when the lights went out at night, I couldn't move. I could no

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more walk down a street in Little
Chapel Hills than anything. But what it

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did is it changed the compass of
my life and I ended up going back

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up. I went to New York
and went to the New York School of

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Design to be invisible. I just
needed some time to breathe and be invisible.

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And after I finished, that was
when Mama called and said, would

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like to take this trip? Would
you and Francis go with me? And

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there we went to Italy and happened
upon this dinnerware and met this lovely man

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and started a company. So from
bad comes good, right, it's all

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about. First of all, I'm
sorry that you went through such a traumatic

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experience. I can only imagine how
that would instill fearing me and distrust a

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lot of things, including going out
and being alone. You know, the

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fact that was in your own home. Though, would I don't know how

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I would react if I was attacked
in my own home. I don't know

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if I would no longer why I
probably Susan would want to burn down that

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home. That's coming back, how
yeah, yeah, yeah, well you

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know, I think I come from
again, a very pragmatic and realistic parents,

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who of course came up the next
morning. But the at my father's

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approach was well what are we gonna
do about it? Versus showing anger,

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And it was well, we're going
to try to get him and to go

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to court, which we did and
he pleaded guilty, But but it was

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never now. I didn't go back
to that hyn. I never slept in

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that hymn again because it was too
frightening. I've rented it, of course,

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and it took it took a long
time to even talk about it.

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But I find now how important it
is when we who have been successful in

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whatever you define success, that we
let everyone know that we didn't have a

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perfect life either. Maybe my childhood
was perfect and perfect. My father was

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extremely strict and demanding on us because
he saw it a little bit like um,

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you know, the doa deer female
deer, the family of von Trapp

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family, where we were supposed to
be perfect with people that visited, but

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we were just children right right.
But anyway, and now bring it up

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often because often and speeches, because
I want people to know that we all

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are vulnerable, even when we are
the most protective of their laughs, and

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we can all survive. It's a
very good point. And I've interviewed a

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lot of women who have gone through
incredible trauma. I tend to gravitate to

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them in some kind and the level
of inspiration that they have brought to this

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show in rebuilding their lives and doing
really amazing things. I mean, I'm

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thinking about it a couple of them
right now, and it's and from it.

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I find it's interesting, Susan.
With everyone I've interviewed who've gone through

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some trauma, how they rebuild has
an interesting way of developed also what happened

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so in your case, and I'll
give you an example. You know,

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I interviewed someone who was homeless most
of your years and abused in foster homes

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and she became a leading owner of
an interior design school. So she went

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from having no home. Right,
So you've built a business that helps make

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a home a beautiful place. You
grew up in a beautiful home with beautiful

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things. Clearly you had a privileged
life, but you also experience one of

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the most traumatic experiences of your life
in what was your home? Right?

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And so you've reconciled home. And
one of the last questions I have and

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how do you define as home?
For many is a buildings. In fact,

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I'm going to ask you this now
before we get into place. Find

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given everything that you've gone through and
that you have a leading company theatry that

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makes it home, We're beautiful.
It is it is a built around the

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home your product, rightw do you
define home? I define home in a

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lot of ways, about being around
a table, about a gathering place a

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and I use the table as a
metaphor, and I loved it when you

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were describing your companies. You know, it's gat It's a place where you

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walk into, whether it's your physical
home or your emotional home, where there

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is comfort and there is caring,
and you feel cared for and you feel

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loved. And I see that place
as very diverse, with it not mattering

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one bit if you're pink, green
or orange, what your faith is,

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what your political views are. But
it's a place where you feel safe to

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express yourselves. And I feel that
way about my home and about gathering and

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eating together and being together around a
table. I like to think that people

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leave our home having had a wonderful
time and maybe learning something they didn't know,

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or meeting somebody they had they would
like to see again, or just

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being satisfied with the time spent.
Many of us are tired, we are

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overtired, We work hard to balance, and you just don't want to really

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go out, even if it's going
to be a wonderful night. How wonderful

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when you go out and you leave
and think, thank goodness, I was

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there. What a special place?
However you define special right So that's home

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for me. You know. Home
is home is where I want to be.

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I want to be in Florence in
an apartment we ran, or I

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want to be here at the beach, or I want to be in my

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house much more than going out to
a restaurant, you know. I want

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to bring life together in a place
where everyone is comfortable. So that's that's

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home for me. I think it's
a great example. I lived in New

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York in a small apartment, which
was not home. New York was home,

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but I spent a lot of time
leaving. I spent much of my

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life leaving. And before the show, I was telling this Susan A inherited

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a house my mother and fathers,
and I'm grappling with it being their home

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and not mine and how to turn
it into you know, And so a

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home for me is where I can
gather around a table, wherever I am

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with friends, and also where I
can sleep in peace, because I'm a

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big if I can't sleep in peace
because I have been living on the road

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for two years. I sold my
home in August twenty twenty and have lived

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on the road as a nomad for
two years. I've slept in a lot

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of guest room Susan. I could
write a book the better way to have

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a guest room, but it's been
creating. So I had to come home

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to care for a mother, and
that was it was weird. I'm learning

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to adjust to the concept of home, which is why I wanted to ask

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you that question, because it is
so much more than what many people sometimes

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think. It's just the showpiece,
you know, the structure. It's such

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a state of mind. It's a
state of mind. And you know,

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I would say to you, hey, four rooms that you think you're going

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to spend a lot of time and
just paying them creamy white, not dead

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white, but a white was a
little bit of warmth and start over unless

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what we're trying to do. That's
what we're trying to do. It's a

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little complicated in this took her house, but I have taken all the paintings

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and I love. I basically moved
everything into my childhood bedroom, got a

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better bed, and put all our
paintings. That everything I love is in

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my bedroom. Because my mother died
in one room, my father died another

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room, so it's kind of creepy, you know. So we we're basically

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taking three areas of this fairly large
house and making it ours the dining room,

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the living room, in my bedroom, and then then we travel a

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lot. So let's get back to
I love the fact your sister Francis sounds

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like a really fun person. I
mean, you are too, But she

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was like went to the she's like
me. She had to go to the

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bathroom on a plane and just had
to go first class to go to the

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bathroom, which is something I would
do. And she chats up this man

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Fabio, which is I would do, because the drink cart was in her

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way. So that man was kind
of like a good fortune guy because you're

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still he helped you when you got
to Italy and then you're got robbed.

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He did. He Fabia Puccinelli was
his name, and we've gotten to know

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very very well now. But he
came back after he met Francis to meet

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this mother and two daughters. Very
fascinated with that, and in conversation gave

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us names of three restaurants in Rome
and his phone number and said, oh,

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please call when you're in Florence.
Well, we thanked him very much.

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We tried the restaurants. They were
fabulous, and never ever would we

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have called him accept we had Mama's
pocketbook stolen. So we went from Rome

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down to the amount he coast,
which I'm sure we'll talk about where we

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had this idea of a company.
But when we got to Florence in a

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southern way, my mother said,
okay, to remember the trip. I

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want to value all a piece of
jewelry. That's what you kind of do.

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And those are the years of only
cash and traveler's checks. So Mama

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had all of it, plus the
passports. We roamed ponte Vecchio and up

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that via Guiciardini, didn't see anything
yet, but had dinner at this lovely

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restaurant, drank a couple of miles
of wine, toasting Daddy, toasting Mama

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talking about how lucky we were,
came out, had a one and only

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argument. It was a moonlight evening. Francis and I wanted to walk back

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to the hotel. Mama wanted a
taxi. She lost, and then walking

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down a cobbled stone way, too
small street and not lit well, two

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00:28:57.000 --> 00:29:06.079
motorcyclists came by and Mama grabbed her
pocketwork and we lost everything. So we

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00:29:06.240 --> 00:29:08.920
then went to the police station,
and as you I hope don't know.

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00:29:11.000 --> 00:29:17.000
Spending time in an Italian police station
is not your best use of time.

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And after two or three hours it
was sure, it's one button to debt

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and they were flirting with Francis and
me, who were young at the time.

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And at the end of that the
next morning, Mama said, let's

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call that nice gentleman on the plane
in Fabio, which we did, and

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00:29:33.279 --> 00:29:38.119
he happened to be there, which
he now will tell us always that he

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00:29:38.200 --> 00:29:41.680
was there because he knew we were
going to be in Florence, because he's

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a big fisherman. He picked us
up, he helped us get passport,

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he lent us money, and at
the end of lunch he said, and

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Mamma, where do you want to
go? And she goes, I'm dying

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00:29:55.680 --> 00:30:00.920
to see the leaning Tower of Pizza. So all we go to see the

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00:30:00.039 --> 00:30:06.799
leaning Tower of Tiza. We spend
all afternoon, have dinner, and then

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since we've told him about our twelve
plates, in this dream, we end

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00:30:11.799 --> 00:30:19.640
up in the hills over Florence,
going down this long driveway to a beautiful

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00:30:19.759 --> 00:30:25.759
villa and knocking on the door of
this beautiful home that was one of his

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00:30:25.920 --> 00:30:30.880
best friends, Tita Uzilli. The
first chapter of the book, and she

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00:30:30.200 --> 00:30:37.240
has worked for Macy's and she goes
fabulous designs, but the factory their crooks.

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I wouldn't do it. And that
was the beginning, and we thought

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00:30:41.440 --> 00:30:45.559
at the end, you know,
well why not give it a try.

335
00:30:45.960 --> 00:30:49.000
You know, Southern women, we
can do a lot of things. Of

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00:30:49.079 --> 00:30:53.559
course, we gave it a try, and here we are forty years later,

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and Tita continues to be a wonderful
friend and early the mentor, well,

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00:31:00.880 --> 00:31:07.200
I love Tita. Just to underscore
every chapter, you start with a

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00:31:07.279 --> 00:31:11.079
family or a dear friend, and
many of are have been involved in Vatri

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00:31:11.200 --> 00:31:15.200
for a while, or personal friends. I loved you know. I've been

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00:31:15.279 --> 00:31:25.000
to Campania several times on wine trips, and where it all started. You

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00:31:25.119 --> 00:31:29.839
named that. You named Vatri after
the village where the first pottery. I

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00:31:29.920 --> 00:31:33.839
call it pottery, but it's plate
ware YE made. And you, like

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00:31:34.039 --> 00:31:37.680
you guys, had no experience an
import export, which I's unfascinating because I'd

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00:31:37.680 --> 00:31:44.440
love to start an import poses myself. But something did the research you right

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00:31:44.880 --> 00:31:52.160
since break you got like a postage
stamp area, and I could I usually

347
00:31:52.200 --> 00:31:55.000
as you wrote this, I could
see this because I got the fancy food

348
00:31:55.440 --> 00:31:57.839
and I know those small booths.
You got this tiny, little but well

349
00:31:57.920 --> 00:32:02.359
situated at the trans display area,
and you did everything right. You got

350
00:32:02.359 --> 00:32:06.720
to tell you waiters, sister Prosecco. You did everything and you ended up

351
00:32:06.720 --> 00:32:09.279
catching the eye of Name and Marcus. Let's talk about can you believe it?

352
00:32:09.440 --> 00:32:14.880
Well episode, yeah, somebody like
remote, but you got Name and

353
00:32:14.960 --> 00:32:17.400
Marcus and they loved it. There
you go. Life was good. You

354
00:32:17.480 --> 00:32:22.440
know, you can look at your
career path and say, oh, yes,

355
00:32:22.480 --> 00:32:24.400
it was a lot of luck.
There's there is luck involved. There's

356
00:32:24.440 --> 00:32:29.720
a lot of hard work, as
you know involved. But but this was

357
00:32:29.920 --> 00:32:35.880
one of those lucky moments. We
had were told we could the show was

358
00:32:36.039 --> 00:32:38.839
completely sold out. I had spoken
to mister Wolf. I said, please

359
00:32:38.960 --> 00:32:43.279
just let me show you my plates. They're coming in in six months,

360
00:32:43.319 --> 00:32:46.759
I have you know, this is
their chance to start selling, and can

361
00:32:46.880 --> 00:32:51.839
I just come and bring them to
you tomorrow. I was in North Carolina,

362
00:32:51.880 --> 00:32:54.559
but I told him I could need
him in New York that next day.

363
00:32:54.599 --> 00:32:58.880
When he said yes, I quickly
got a plane ticket and went up.

364
00:32:59.759 --> 00:33:05.160
We were right beside the registration desk
and friends had brought a table in

365
00:33:05.240 --> 00:33:08.200
a hutch and it looked great.
And Mom and I were standing there and

366
00:33:08.279 --> 00:33:16.759
here come these very well dressed threesome
who walked barra booth and looking those were

367
00:33:16.799 --> 00:33:22.039
the days where they did not wear
any kind of signage to know who they

368
00:33:22.079 --> 00:33:27.240
were. And ask a few questions, and then this woman said, we'd

369
00:33:27.240 --> 00:33:30.880
like to place an order. This
is what we'd like to do. And

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00:33:30.920 --> 00:33:37.960
the order totaled up to twelve thousand
dollars and twelve million dollars and that was

371
00:33:38.559 --> 00:33:45.200
Neiman Marcus and they have been an
account of hours, four four to years.

372
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That's just an incredible story. I
mean, I believe it. I

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00:33:49.640 --> 00:33:53.880
believe hard work, luck and serendipity, those are there. You go,

374
00:33:54.720 --> 00:33:59.000
and you know I'm Southern two.
You don't give up. I mean,

375
00:33:59.039 --> 00:34:04.240
you know you're fairly. That's wasn't
fabulous because I just would not give up.

376
00:34:04.279 --> 00:34:07.079
And I've been knocked down enough times
where I just keep bopping up.

377
00:34:07.119 --> 00:34:10.440
Sometimes I'm a maze, but I'm
curious. You know, I'm a shark

378
00:34:10.519 --> 00:34:14.840
tank addict. So I have to
ask how you managed to scale the business

379
00:34:14.840 --> 00:34:16.719
because I know one of your challenges
and the and the woman you met with

380
00:34:16.800 --> 00:34:21.400
in Florence said be careful first of
all their crooks. You got to get

381
00:34:21.480 --> 00:34:25.639
in partnership and collaborate with people that
you know have a way of doing things

382
00:34:25.800 --> 00:34:30.719
their way. We know the Italians, they're setting their way, and you've

383
00:34:30.719 --> 00:34:34.920
got American businesses that are like,
I need it by this date and need

384
00:34:34.960 --> 00:34:40.039
this quantity. How did you manage
to scale and bridge that tradition with contemporary

385
00:34:40.039 --> 00:34:44.639
business needs where it's like meet this
deadline or you're going to use the account

386
00:34:45.519 --> 00:34:50.199
right. Well, the first thing
we did, Melanie, is we set

387
00:34:50.239 --> 00:34:58.280
our mission and vision to always be
on the luxury high indside good of tabletop

388
00:34:58.480 --> 00:35:04.880
and decorative accessories. And what that
meant for us also was to start with

389
00:35:05.039 --> 00:35:10.239
specialty stores. In nineteen eighty three, when we started, every small town

390
00:35:10.280 --> 00:35:16.639
everywhere had a beautiful gift store.
You know, Bridle was really big at

391
00:35:16.639 --> 00:35:22.239
the time, and there were a
scattering of large department stores. That's how

392
00:35:22.239 --> 00:35:30.239
we started, so we built with
The first sales trip I went on was

393
00:35:30.440 --> 00:35:32.800
going down to a wedding in see
Allen, Georgia. My mother and I

394
00:35:32.920 --> 00:35:39.719
drove down. We stopped in every
nice town or city on the way down.

395
00:35:40.480 --> 00:35:46.239
Found went to the nicest clothing store
and asked them what was the nicest

396
00:35:46.239 --> 00:35:51.000
gift store in town, and then
we would go there and I would go

397
00:35:51.079 --> 00:35:58.960
in with my basket of plates and
my prices. We limited the number of

398
00:35:59.119 --> 00:36:04.480
counts we had in the beginning to
build our inventory, and we did not

399
00:36:04.639 --> 00:36:08.519
go with sales reps until we could
build their inventory. And then we started

400
00:36:08.519 --> 00:36:15.039
with reps from Seattle, Washington.
I went the longest place I knew I

401
00:36:15.039 --> 00:36:20.119
could not get to to test what
it was like to work with reps.

402
00:36:20.599 --> 00:36:25.239
So I scaled in the beginning according
to what I could get in inventory.

403
00:36:27.000 --> 00:36:37.559
With time I found out about gift
shows. Fabio became our sales agent in

404
00:36:37.760 --> 00:36:40.199
Italy. He had never worked today
and of his life. We found out

405
00:36:40.239 --> 00:36:46.400
he was from royal background, and
he did it out of love for what

406
00:36:46.440 --> 00:36:51.960
we were doing and for nothing else. So for eight years I was either

407
00:36:52.079 --> 00:36:58.079
working full time, you know,
twenty hours a day at home or over

408
00:36:58.159 --> 00:37:04.440
there, traveling with him, going
from town from factory to factory, looking

409
00:37:04.480 --> 00:37:09.119
at product and kind of building this
look, building a dhry look. So

410
00:37:09.920 --> 00:37:16.639
we grew the company according to the
amount of product and the look we had,

411
00:37:17.239 --> 00:37:22.800
and so we were doubling in size
every year. Of course, you

412
00:37:22.840 --> 00:37:27.480
know we you know, we did
three hundred thousand dollars the first year,

413
00:37:27.719 --> 00:37:30.599
unheard of. We went to a
million dollars, We went to a two

414
00:37:30.679 --> 00:37:35.159
million dollars, and up and up
and up, and then when it became

415
00:37:35.400 --> 00:37:43.599
the size where we had to scale
really largely, we we really scaled always

416
00:37:43.639 --> 00:37:52.159
according to what we could get without
undermining the luxury market. So we chose

417
00:37:52.440 --> 00:37:59.000
not to go into mass markets.
And that's what we've done, and it's

418
00:37:59.480 --> 00:38:04.039
it's fair very well for us.
It's a really good strategy. You know,

419
00:38:04.039 --> 00:38:07.800
a lot of luxury companies, brands, particularly in the fashion world right

420
00:38:08.360 --> 00:38:13.679
they have had to go into the
they called the bridgeline or mass market because

421
00:38:13.719 --> 00:38:17.000
they can't sell their luxury market goods
fast enough. And we all know those

422
00:38:17.119 --> 00:38:23.760
names. There are many. You're
lucky you're able to do it in this

423
00:38:23.880 --> 00:38:30.159
area and at a time when I
am told many young people are not buying

424
00:38:30.400 --> 00:38:36.159
china and nice things now for the
table, I mean at the local Fisher

425
00:38:36.239 --> 00:38:42.039
Evans and Chattanooga shutting down their china
department. Yeah, uh, do you

426
00:38:42.079 --> 00:38:46.159
find for And you've been a business
forty years running, Va Tree, have

427
00:38:46.480 --> 00:38:52.840
tastes changed? Has the client changed? You know? Really, before the

428
00:38:52.840 --> 00:38:57.599
pandemic, I would have been saying
yes to all of what you're saying.

429
00:38:58.440 --> 00:39:02.039
And now I would say this than
a real resurgence of being at home and

430
00:39:02.199 --> 00:39:07.960
dining at home. And before the
pandemic, you know, there was just

431
00:39:07.239 --> 00:39:12.360
young people making so much money.
It was just unbelievable, and all they

432
00:39:12.360 --> 00:39:15.920
were doing was eating out. Their
houses were painted white, they probably had

433
00:39:15.960 --> 00:39:22.159
two plates, two mugs that were
given to them, and they were very

434
00:39:22.239 --> 00:39:28.519
mentalmalistic. They spent their money on
fashion and a look. You know,

435
00:39:28.519 --> 00:39:31.400
it was what do I look like? In what restaurants am I going to?

436
00:39:31.719 --> 00:39:37.960
Well, then we all had to
be home, so people reassessed their

437
00:39:37.000 --> 00:39:43.039
homes and suddenly they got back too. We need to cook at home,

438
00:39:43.119 --> 00:39:47.239
so let's cook something delicious. Let's
be at home. Let's set a table.

439
00:39:47.480 --> 00:39:52.679
How do you set a table?
Amazingly many young people did not know

440
00:39:52.760 --> 00:40:01.559
how to set a table. Well, this is continued to transcend into warning

441
00:40:01.760 --> 00:40:09.519
a pretty table or combining things that
their parents have given them with new minimalist

442
00:40:09.599 --> 00:40:15.880
things. I really believe that a
table does not have to be formal or

443
00:40:15.000 --> 00:40:21.119
casual. It does not need to
be everything looking alike. A mix and

444
00:40:21.280 --> 00:40:27.039
match is always more interesting and you
don't have to stress over it. You

445
00:40:27.119 --> 00:40:30.360
do not have to stress over cooking. You can make a few things and

446
00:40:30.480 --> 00:40:35.559
bring in a few things, right. You can light some candles and have

447
00:40:35.960 --> 00:40:39.800
an apperall sprits and some good wine
and you are a happy camper. But

448
00:40:40.360 --> 00:40:45.679
there is this, especially in the
South. The bride has come back and

449
00:40:45.760 --> 00:40:52.119
abandoned and abundance, and they are
buying again. Now they know what we

450
00:40:52.199 --> 00:41:00.440
sell is not porcelain. So the
fine fine China's struggle those some of them

451
00:41:00.440 --> 00:41:04.920
are coming back the whole time.
China look is coming back. But we

452
00:41:05.039 --> 00:41:14.000
sold better stonewares and ceramics that you
could mix and match and create your own

453
00:41:14.440 --> 00:41:17.400
look. Well, they're very fun. The designs are incredible, I mean

454
00:41:17.760 --> 00:41:22.079
their eye catching. Um, they're
fun. I happen to love pottery.

455
00:41:22.559 --> 00:41:25.760
Thank god, my mother did too. I've inherited a lot of purple pottery.

456
00:41:25.840 --> 00:41:28.840
She loved purple. So I have
a lot of purple pottery, but

457
00:41:28.880 --> 00:41:34.960
beautiful, beautiful pieces of handmade pottery, which I always find because I happen

458
00:41:35.039 --> 00:41:39.320
to love supporting artisans. Yes,
yes, good, thank you, thank

459
00:41:39.320 --> 00:41:44.119
you. And what you do at
Ventris you support I mean, and it's

460
00:41:44.159 --> 00:41:49.679
clear because as going through you,
your ventry supports families. We do we

461
00:41:49.880 --> 00:41:55.280
you know, from day one,
we wanted to support artisans, We wanted

462
00:41:55.280 --> 00:42:00.480
to support families. We wanted to
support women in business. We do work

463
00:42:00.800 --> 00:42:10.280
some in India and a few other
small countries, always women run and always

464
00:42:10.840 --> 00:42:16.119
with no child labor. We will
never work in China. We will never

465
00:42:16.239 --> 00:42:28.440
work anywhere where it's not safe practices
and um and properly run businesses. We

466
00:42:28.880 --> 00:42:37.280
do work a little bit in Portugal
to supplement what we do in very simple

467
00:42:37.400 --> 00:42:44.480
product lines that as we were talking
about, can be scaled to bigger mass

468
00:42:44.599 --> 00:42:50.800
market bigger markets. But we always
we do not work in decalt We do

469
00:42:50.800 --> 00:42:55.039
not. We always work in hand
paint because that is what we are about.

470
00:42:58.400 --> 00:43:00.239
I think it's important, you know, I don't even like to try.

471
00:43:00.960 --> 00:43:05.239
I am becoming a conscious traveler when
it's you know, my dying my

472
00:43:05.320 --> 00:43:08.679
time, as I say, versus
hosted trips, which obviously accept with glee,

473
00:43:08.840 --> 00:43:13.519
right, you know, because those
are learning experiences. But I think

474
00:43:13.559 --> 00:43:16.800
about when I travel now, if
I'm if I'm investing my personal money into

475
00:43:16.880 --> 00:43:22.719
traveling or anything products, restaurants,
I check and make sure that there's no

476
00:43:22.840 --> 00:43:27.760
violations that are offensive to me.
With starting with human rights, I've had

477
00:43:28.039 --> 00:43:30.599
I've had a tough time with the
whole restaurant outing of how people are treated.

478
00:43:30.679 --> 00:43:35.639
I've dined out lesson Listen. I
come from a career promoting restaurants.

479
00:43:36.159 --> 00:43:38.760
So the home is important. I
think, you know, going back to

480
00:43:38.800 --> 00:43:42.920
the definition at home. Home needs
to be where you're comfortable and safe,

481
00:43:42.920 --> 00:43:45.239
and you also can have your identity. It's where you can have fun with

482
00:43:45.239 --> 00:43:52.840
your personality with no judgments and underscore
no judgment, no judgment. And you

483
00:43:52.880 --> 00:44:00.760
know, I speak a lot to
women who aren't confident in creating their home

484
00:44:00.079 --> 00:44:07.440
that they and I say women,
but also men. And the real key

485
00:44:07.519 --> 00:44:13.639
to it is if you want a
clean palette, that is fun, but

486
00:44:13.800 --> 00:44:19.880
you've got to figure out who you
are and how you want to make that

487
00:44:20.079 --> 00:44:24.000
your identity. Not look at a
picture and say I want exactly that,

488
00:44:24.199 --> 00:44:30.920
because that's not who you are.
And when I go into someone's house and

489
00:44:31.119 --> 00:44:40.400
it is so sparse and so so
accepted, I think that's the word.

490
00:44:40.920 --> 00:44:46.599
I wonder what they think about,
and I do find that I'm asking questions

491
00:44:46.639 --> 00:44:51.280
about what are their loves, what
do they do with their spare time.

492
00:44:51.360 --> 00:44:57.519
What are they reading? Just to
help understand who they are. I happen

493
00:44:57.760 --> 00:45:04.320
like you to love Italy and love
textures and love a feeling of mixing fabrics

494
00:45:04.400 --> 00:45:09.039
together and UM thing in a place
where you can take off your shoes or

495
00:45:09.159 --> 00:45:13.679
keep your shoes on and put your
feet in the on the sofa and who

496
00:45:13.760 --> 00:45:21.880
cares, and and that is um
that's that's a home. It's a restaurant

497
00:45:22.000 --> 00:45:27.679
that you're comfortable in when someone greets
you and they say bunjourn or they welcome

498
00:45:27.719 --> 00:45:30.880
you, and you're going, this
is going to be a wonderful night.

499
00:45:30.840 --> 00:45:35.679
Great and again no judgment. You
know, you know I dread. I

500
00:45:35.719 --> 00:45:37.920
won't go to a restaurant where I
feel like it's like, all right,

501
00:45:37.920 --> 00:45:40.119
do you have a reservation? We're
only doing five and eleven. You know,

502
00:45:40.159 --> 00:45:45.199
I could write a book on snootie
and hoodie. And I'm particularly since

503
00:45:45.199 --> 00:45:49.320
I moved out of New York.
I'm so keenly aware of the rest of

504
00:45:49.320 --> 00:45:52.760
the country and attitudes. UM.
I have to say. You're friends with

505
00:45:52.840 --> 00:45:58.760
someone who is one of my um
I have a book. She inspired my

506
00:45:58.840 --> 00:46:02.039
selling My House. Francis Mays,
who's featured in the book she wrote a

507
00:46:02.079 --> 00:46:06.559
book, not mat her I want. She wrote a book called I think

508
00:46:06.559 --> 00:46:10.039
it's called A Year in the World. Yeah, and I sold my house

509
00:46:10.119 --> 00:46:15.840
to live a year in the world, like Francis. Unfortunate that COVID had

510
00:46:15.119 --> 00:46:19.559
so we didn't go in the world, but we went all around the United

511
00:46:19.559 --> 00:46:23.519
States for two years, trying on
different places to live, finding I knew

512
00:46:23.559 --> 00:46:27.639
home, as we say, and
then I ended up had to come back

513
00:46:27.639 --> 00:46:30.719
to my original home to care for
my mother. So home has been a

514
00:46:30.800 --> 00:46:35.159
recurring theme because people say, where
do you live, where's your home?

515
00:46:35.239 --> 00:46:38.599
And I'm like, well, home
is where we roam right now, and

516
00:46:38.639 --> 00:46:42.920
it's where we're happy together, my
husband and I. Right. But she's

517
00:46:42.960 --> 00:46:46.239
an amazing writer. You have to
do have a beautiful section about visiting her

518
00:46:46.280 --> 00:46:50.320
home, she's a friend and entertaining
at Bramo Saul. I mean, I

519
00:46:50.360 --> 00:46:53.679
have to say it's Italyana plays a
beautiful book because you bring the people into

520
00:46:53.760 --> 00:46:58.840
it, and so it's not really
a book. Let's say it's a book

521
00:46:58.880 --> 00:47:01.719
of friendship and people you have met. It's very much a memoir as well,

522
00:47:01.760 --> 00:47:05.920
because I learned a lot about your
story. But I'm a big fan

523
00:47:06.000 --> 00:47:13.480
of hers and we will do that
year in the world in Europe soon.

524
00:47:14.000 --> 00:47:16.239
We're just waiting for the right moment
to do it, probably next year.

525
00:47:16.360 --> 00:47:21.920
But it was an inspiration to me
and her writing. So how lucky you

526
00:47:21.960 --> 00:47:24.800
are to have wonderful friends like her, and how lucky she is to have

527
00:47:24.840 --> 00:47:30.039
a good friend like you. Well, thank you, and she is somebody

528
00:47:30.159 --> 00:47:34.280
you should meet and you should get
on your program, and I can certainly

529
00:47:34.320 --> 00:47:45.480
help you with that with a gentle
gosh, there's something about her and Ed

530
00:47:45.719 --> 00:48:00.960
that when you are around them you
feel a gentle spirit of enthusiasm, like

531
00:48:01.119 --> 00:48:09.079
you said, acceptance of anything and
everything, a love for nature, a

532
00:48:09.239 --> 00:48:14.679
love for food, a love for
people, a love for the arts.

533
00:48:15.320 --> 00:48:20.719
And no one is a stranger,
no one. One of the times I

534
00:48:20.840 --> 00:48:24.880
was so taken was I was visiting
and were I was there. We were

535
00:48:24.920 --> 00:48:30.920
talking about the book and we were
going to walk into Coartana and we saw

536
00:48:31.000 --> 00:48:37.159
this car with these two young people
looking up to at her house and she

537
00:48:37.280 --> 00:48:40.719
was commenting on how many people,
especially during the summer, come to see

538
00:48:40.719 --> 00:48:45.440
Brahma Soli and she said, let's
go speak with him. So we go

539
00:48:45.639 --> 00:48:51.679
down the driveway. She opened the
gate and this gal did not start crying,

540
00:48:51.719 --> 00:48:57.280
but could have. And they were
from Switzerland. They were driving around

541
00:48:57.400 --> 00:49:01.199
Italy and one of her things she
wanted to do was see Brahma Sole.

542
00:49:01.920 --> 00:49:06.320
Well, so you know, Francis
stood there and talked to her. And

543
00:49:06.360 --> 00:49:10.559
the question they get all the time
is is there really an Ed? And

544
00:49:12.400 --> 00:49:15.480
yes there isn't Ed. And she
called Ed and Ed came down to meet

545
00:49:15.519 --> 00:49:20.360
them, right, you know.
And that's the kind of person she is.

546
00:49:20.599 --> 00:49:28.840
She's she's quite giving, loving and
so interesting. Well, I love

547
00:49:28.880 --> 00:49:32.559
how you The chapter of six is
kindred spirits and I can tell you are

548
00:49:32.679 --> 00:49:36.199
and I think we are too.
I have to we have to meet in

549
00:49:36.280 --> 00:49:39.119
persons sometime. I've really enjoyed speaking
with you. This was so fast as

550
00:49:39.159 --> 00:49:43.760
the end of the show. I
have loved speaking with you. Susan,

551
00:49:43.760 --> 00:49:46.840
we've talked with Susan Gravilly. She
is the founder of Vietrie, which is

552
00:49:46.880 --> 00:49:52.840
a wonderful dinnerware, beautiful painted dinnerware, just gorgeous. But her book Italyana

553
00:49:52.840 --> 00:49:59.039
Plate is new just releases year commemorating
the fourtieth anniversary of the founding of Vietrie

554
00:49:59.039 --> 00:50:06.320
and really part travel memoir, will
travel memoir and profile some of the wonderful

555
00:50:06.639 --> 00:50:13.719
people she has connected with in Italy
like I have, and wonderful menus that

556
00:50:13.800 --> 00:50:16.119
they have created. Many we're going
to try as well. We can't wait

557
00:50:16.159 --> 00:50:20.119
to get back to Italy. We'll
probably get to North Carolina sooner, but

558
00:50:20.199 --> 00:50:23.559
you never know. But I've enjoyed
speaking with you very much, Susan,

559
00:50:23.599 --> 00:50:28.159
So thank you so much for your
time. I really appreciate it. Well,

560
00:50:28.199 --> 00:50:31.440
Melanie, Mahouse is waiting for you
and your husband, so right down

561
00:50:31.559 --> 00:50:36.320
Chapel Hill as part of your trips
North Carolina. Okay, oh, I'm

562
00:50:36.360 --> 00:50:38.360
sure. Well, we have a
very good friend that just opened a distillery

563
00:50:38.400 --> 00:50:43.679
and Durham, so we will be
She's a walking and she's amazing, so

564
00:50:43.880 --> 00:50:47.280
we will be there. So for
all my listeners, I hope you're inspired.

565
00:50:47.800 --> 00:50:53.360
I hope you find your definition of
home your way because always my show

566
00:50:53.519 --> 00:50:59.840
Fearless Fabulous Shoe is about learning to
live life on your terms, your choice

567
00:51:00.159 --> 00:51:10.400
always. So thank you for joining
me and stay for your loss and fabulous than you

