WEBVTT

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It's Maria's MutS and Stuff. What
a great idea on iHeartRadio. Welcome to

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Maria's Mutts and Stuff and with me. I'm so very very happy. She

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is actually the president of peck co
Love. It is Suzanne Cogut. So,

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Suzanne, thank you for chatting with
me today. I'm excited to talk

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to you. Well, thanks for
having me. I'm excited to be here

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absolutely so. For those who aren't
sure, so pet COO Love is actually

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was originally pet Co Foundation that was
founded back in nineteen ninety nine. And

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for those of us who have shopped
at Petco all these years when they ask

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if you'd like to make a donation
to the pet Co Foundation, you know,

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give a dollar or whatever as you're
making your purchase, that is what

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peck COO Love is right. For
people who aren't yes, you have got

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it on the notes there, just
we are a separate nonprofit and all of

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those those small donations they really go
to make big impact by bringing them all

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together and into pet Go Love and
we use those to help animals. And

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you know you talked about our name
was pet Goo Foundation. We really we

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changed to pet Go Love. I
think it's about three years ago now,

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Okay, and it really because it's
it's because all what we are all about

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is really harnessing that love that people
have for pets, turning that love into

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good for pets. So it really
just spoke to who we are sure,

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and I bet, I bet it
made a difference. I mean, having

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the word foundation, everybody knows what
that is, but I think having it

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love because you're right, I mean, we all love our pets so much,

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so I'm sure that actually and I
mean I would be fascinating to see

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if it increased the donations, but
I bet it did. By changing the

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name, well, it helped in
donation, but it also helps people understand

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school we words. So we are
structured as a nonprofit on a foundation,

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and some of what we do is
actually invest in other local orgs to make

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a difference. Are doing great work, and I think we do it in

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a very unique way, and we
can talk more about that. But the

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other thing is a lot of times
we actually are putting initiatives in play ourselves

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when we find a need that's not
being met and we create something to address

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that need, are lost and found
initiative where we can talk more in detail

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about that right right coming up.
But yeah, so well let's talk about

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for some of some of the things
that you do. It's as simple as

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that tell us what Peco Love does. Yeah, so we are all about

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you know, if I look at
we are focused on three things that we

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want to achieve. We want to
end the youth unnecessary youth in aga of

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shelter puts in our country. There
are a lot of loving homes that we

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just need to get the shelter pets
into those loving homes. Yes, a

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lot of how we do that is
working with local organizations often supporting their work.

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And when I say that our approach
is unique, I think, you

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know, this is what we do. So our team has really developed a

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process where we can really evaluate organizations, what funding do they have, and

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what's the impact that they're making with
that funding. And we're going to focus

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on supporting those organizations that are making
a significant impact in saving lives. And

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sometimes that means we're funding some organizations
that maybe they don't look that pretty,

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but they are just really doing amazing
work. They have a heart that people

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there have a heart for saving lives, right and what they really just need

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is more resources. And sometimes you
just don't know it until you get to

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know those organizations a little bit more. So I said three things, and

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then I went off on a long
time. That's okay. No, no,

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no, it's no. Don't apologize. This is perfect because this is

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what the whole purpose is is to
educate everyone who doesn't know, or maybe

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who has a slight idea. So
no, no, no, it's perfect,

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perfect, perfect because you explained it
perfectly. Thank you. Yeah.

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So, we want to end the
euphanasia of shelter pets in our country.

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We want to make sure any lost
pets is reunited with the families that love

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them. Because I don't know about
you, but if I ever lost my

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dog and I didn't find it,
forget it, I don't know how I

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would go on. Me too,
No, me too, me too.

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Yeah, And honestly, even if
they found a new, loving home,

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that's not the point. The point
is I want them to be in my

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home at them. Correct. You
want to make sure that happens? Correct?

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Yeah, And I mean, yeah, go ahead, I'm sorry.

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No, And then I was going
to say, the third thing that we

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focus on is really making sure that
we increase access to veterinary and care for

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the pets that really needed. Is
the cost of veterninearying care rises. What

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are the things that we can do
to support more pet parents who may not

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be able to afford that cost?
Sure? And I feel like number three

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also is kind of related to number
one, because if people could afford to

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get their pets spayed and newtered,
maybe we wouldn't have so many pets in

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the shelters. I think you're absolutely
right, and people are surrendering, surrendering

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pets because they know they need care
and they can't afford. So you're seeing

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a lot of the nonprofit organizations moving
in that direction about how do we help

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people keep their pets. We don't
want to take pets where people love them

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just because they are facing financial challenges. So we're seeing a lot of animal

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welfare organizations move in that direction as
well. Yeah, which is actually I

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think is a big, big,
big will be a huge help to people

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so they can actually because I mean
times are hard, people lose their job,

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they don't, you know, not
that the pet is the first thing

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to go, but it's a consideration
because they're worried about paying their mortgage or

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their rent or putting food on the
table. But this way, it helps

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them realize and because we know and
most people know that when you have a

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pet, it's part of your family. So you're not going to give up

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one of your children when you lose
your job, so you shouldn't have to

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give up one of your you know, your pets as well. Absolutely right,

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And in the end, helping us
keep our pests benefits us as individuals.

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I mean, there is study after
study that have proven that pets improve

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are physical and our mental health.
So you know, think about it.

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If there's a lot of initiatives right
now that are focused on the fact that

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perhaps we can keep down the cost
of human health care by making sure people

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have pets, well that's a beautiful
will all the way around. No,

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it's one hundred percent, because I
know with pets it helps with senior citizens,

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with people who live by themselves.
I've spoken to so many veteran groups

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where a lot of people who come
home with PTSD, rather than be on

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you know, thirty five medications,
they get a service dog and it completely

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opens their life again and gives them
their life back. So you're absolutely right.

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It's pets do so much physically health
you know, health wise for us

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it's the the benefits of pets on
our lives are it's just endless and so

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you know, it is a mutually
beneficial relationship. But I mean, honestly,

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it's just so much more than that. It really I think pets just

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bring love into our life so much. There's even there's even studies about how

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they also bring us together and sometimes
in this day of division, yes,

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those are that's the one thing that
can bring us together, whether it's you

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know, race, social justice,
equity, politics, everything. The thing

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is everyone loves their pets. That's
right. Now, You're all come together

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around that. And I think they
really really breaks down the barriers that people

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have right and starts conversations where maybe
conversations wouldn't otherwise start. I've always said,

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if you want to get legislation passed, I think, you know,

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we should bring pets up to the
hill and we'll get a lot of You

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know, you're a very smart woman, because I agree with you. I

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think that would definitely solve a lot
of our issues for sure, because it

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would definitely put people at ease because
there would be a pet there, a

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dog or cats. Ay. Yeah, I definitely agree with that. I

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think a lot more would get accomplished. Absolutely. Oh, so we did

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hit on something and I actually saw
a fact that was shocking to me.

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That nearly ten million pets go missing
each year. And I know we talked

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about that, but we touched on
it before. That's a jaggering number,

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and I didn't realize that it was
so many. I mean, that's that's

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really tragic when I when you think
about it, ten million, that's yeah,

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and people at least think it won't
happen to them, but in fact,

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one in three pets will go missing
in their lifetime. It's not going

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to happen every day, but in
their lifetime, and well we need that

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one time for it to really impact
your life. Sure, and yet so

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many pets, and yet when we
look at the way we've been focused on

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reuniting pets. Microchips are absolutely important, and we always tell people they should

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they should microchip their pets. Not
every pet is microchipped. A lot of

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people don't keep it up to date. Well, yes, not to provide

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alternative correct And in the day and
age of technology, we're still telling people

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to put a flyer on a telephone
pole. So you're relying on people that

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drive by where you put the flyer
right right. So that is really that

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is really why peco Love became focused
on fixed really providing a solution, a

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community solution to this, and that's
creating a national lost and found database that

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uses image recognition technology to help us
reunite pets. And so just think about

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it. If everyone who lost a
pet and everyone who found a pet put

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them into one central place, we
would be reuniting more loss pets. It's

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like if everyone used the same telephone, poles drove by it and put up

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the fire, we would be reuniting
more loss pets. And so this is

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I think an important initiative, a
game changing initiative. We're already working with

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shelters around the country that makes to
make sure that if pets have already gotten

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to the shelter, those pets end
up in our system and it's automated.

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But it also enables people in communities
to just contact one of the another directly

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and reunite the pets in their community, so you don't even have to worry

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about your pet ever getting into a
shelter. And because a lot of those

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shelters are already very overwhelmed, we
don't need to put that on them.

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Let's all help each other, let
neighbor to neighbor help each other, and

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let's reunite our pets. Well this
sounds like I mean, this really is

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like the perfect solution. I just
saw. It's funny that you say that,

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because I just it was just a
recent video and I think it was

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from the city shelter and a family
had they were on vacation and maybe it

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was like earlier this year. They
were on vacation, the dog sitter lost

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the dog, and the dog wound
up in the city shelter, and so

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they went to an adoption event now
from wintertime almost summer, and as soon

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as they saw the dog and they
said, you know, that dog looks

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like our dog, whatever the name
was. And there's a video. I

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just saw it the other day.
It was just like a babe cry because

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when the dog saw the people who
were looking at it saying, I think

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that's our dog, the dog lost
its mind because it was its owners.

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I think that may have been at
our New York City adoption events the prior

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year, because this exactly, this
situation exactly happened. Okay, you know

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we also one of the things Peco
Love does is is, you know,

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put on these mega adoption events around
the country, and in New York City

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was in a Union Square just past
year over two hundred and fifty adoptions.

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But the year before that we did
have someone come and they were they were

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looking to adopted pet because it had
been a while, and they saw their

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own pets. It must have been
yeah, oh my gosh, just an

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amazing story. And when you think
about that, you know, this is

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just something that we know there's probably
pets being adopted that already have families.

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Let's get them to their family.
Sure that loved them, you know,

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Yeah, And it's so funny because
that probably I mean, I just saw

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it. So it's great that it's
making the rounds again because it's actually perfect

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timing for what we're talking about for
Pet Love Lost. You know, if

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all the dogs get onto and it's
for cats too, correct or is it

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just it's yeah, yeah, dogs
and cats, Dogs and cats, and

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it's funny. Yeah, people don't
focus as much on cats. They think

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they're going to come home and stuff. And sometimes cats do come home,

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right, but not always? Yeah, not always. And we actually have

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just as many people using Petco Love
Loss for cats. Is you for dogs?

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We've already reunited forty six thousand pets
on the system, but we are

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just getting started and a lot of
the shelters are on board now. And

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I think the more people utilize the
system, the more lives we're going to

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say, we're going to keep populations
down in shelters. That'll give them room

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to focus on the dogs that really
do need homes and the cats that really

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do need home. Right, it's
just a win all the way around.

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Yeah, it definitely is. So
for someone who's listening right now has a

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dog or a cat, they can
just go to petcoloveloss dot org and upload

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a photo and information. Is it
that easy? It's that easy? And

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then if they go missing, it's
just a click of a button. You

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would just hit it I've been lost. It'll go into our system and then

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if someone finds it, it'll match
them up. And if you don't.

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You know a lot of people are
worried about sharing contact information. You can

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chat within our system. You can
talk to another and you can come and

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then you know, really verify everything
and then meet up with the person.

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So it's that easy. Wow.
Wow, And this is and I mean

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approaching the fourth of July. As
much as people should know better to keep

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their animals safe inside, but sometimes
with you know, fireworks and firecrackers,

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pets get out because they're frightened.
So this is this is perfect. Like

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right now, as you're listening to
this and you have a pet, a

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dogg or a cat, you should
definitely go to petcoloveloss dot org and just

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register your pet just because better safe
than sorry. As they say, absolutely,

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I one percent agree with you.
Wow wow wow, So this is

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actually you said it's pretty new,
this whole technology. Yeah, it's a

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few years into it and we continually
make changes to improve it. So the

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more most recently the team that we
are integrating pets that are in the neighbors

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app. People are posting lost pets
in the neighbors app that's affiliated with your

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Ring Cameras, and then we recently
also began an integration with next door.

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And so the goal is wherever your
pet is, we want to make sure

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it gets into our database and there's
one central place, so people will post

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a lot of places. We just
want to make sure that they all find

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their way into Pecko Love Loss because
that's when we're going to reunite more lost

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pets. Wow, difficult if everyone's
posting twenty different places, but the people

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who lost the pet and the people
who found it aren't posting in the same

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place. Correct. We want to
make sure everyone gets into one place,

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right, like a big it's like
one big universal phone book of all the

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pets. See, I mean,
you know, just to make an old

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school a little bit. It's like
a big giant phone book with every single

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pet his photo is and information.
So this way we hope that it never

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happens that someone loses their pet.
But things do happen. Unfortunately, accidents

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happened. I love to say it
has never happened to me, but right,

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no, me neither. But still
it doesn't matter. Yeah, we're

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just two people. Oh no that
Actually it has happened to me, Marie.

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I you know, one of my
dogs got out of the fence and

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didn't even know he got out of
it, and thankfully I was able to

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find him. But I think I'm
a pretty darn responsible pet owner and it

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has happened to me. So things
can happen. No things can happen,

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It's true, and it's really it's
no strike against what type of pet who

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you are, because like you said, of course you're an excellent one.

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We know you are. So it
just it happens. They're they're animals.

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Things happen all the time. So
better safe than sorry, especially with you

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know, the fourth of July coming
and summer vacations. If you take your

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pets with you, you know many
people I've done it, take you know

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it, take my dog all the
time on vacations with me, and you

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just never know, even like being
in a strange place, if you lose

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your dog, well, if your
dog is registered at petcoloveloss dot org,

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better chances that you'll be going back
home with your pet. So that's right,

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it's great, so great, okay, And you know, of course

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I always look to like kind of
the call to action for my listeners who

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are listening and well, how can
I help? How can I help?

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So if they have pets, they
should definitely register their pet. But also

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you survive by donations, yes we
do, and anyone can donate to petco

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I'm going on petcolove dot org and
we also just I also just always recommend

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people donate to their local shelter,
volunteer foster help your local organizations too,

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we're all in this together, and
we're all in it for one reason,

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and that's to help the pets most
in needs. So wherever you want to,

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you know, focus your efforts on. We just encourage everyone to do

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something right. Exactly well, Suzanne
Cochd. I appreciate you and all that

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you do and all of your knowledge
and information and sharing it with us today,

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and I definitely will talk to you. I want to talk to you

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again because I really do love pet
co love so much. So please let's

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talk again in the near future and
you can tell me more things that are

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going on with you. Absolutely I
would love to do that. Thank you

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Maria for having us