1 00:00:00,120 --> 00:00:05,519 It was amazing. Like before, I was actually thinking about having ten people 2 00:00:05,559 --> 00:00:10,199 to sign in because it was not the cheapest program and I really had a 3 00:00:10,240 --> 00:00:16,120 small audience, like we are now talking about maybe twenty people in you know 4 00:00:16,239 --> 00:00:20,199 newsletter list when I was starting like three months ago, two months ago, 5 00:00:20,480 --> 00:00:23,879 and I had maybe like two hundred followers on Instagram. So I was like, 6 00:00:24,719 --> 00:00:27,559 if ten people, like, it's a lot. The CONVERSI rate is 7 00:00:27,600 --> 00:00:33,719 super high, but I will try my best. Welcome to Imperfect Action. 8 00:00:33,960 --> 00:00:37,759 I'm Steph Taylor. The years, I read all the books, downloaded all 9 00:00:37,799 --> 00:00:41,880 the freebies, and did all the courses, but it wasn't until I started 10 00:00:41,880 --> 00:00:47,840 taking imperfect action that my business had its first million dollars year. Imperfect Action 11 00:00:48,000 --> 00:00:53,679 is about doing things before you're ready, prioritizing consistent action over perfect action, 12 00:00:54,119 --> 00:00:58,640 and moving forward even when you're not sure you're doing it right. On this 13 00:00:58,759 --> 00:01:03,399 show, you can expect minds advice, actionable marketing tips and strategies to build 14 00:01:03,439 --> 00:01:07,680 a business that brings you more profit, more freedom, and even more joy. 15 00:01:08,879 --> 00:01:11,879 Are you on the list to get my daily businesses? Every day, 16 00:01:11,959 --> 00:01:15,319 I'll send you a bite sized prompt designed to help you grow your business in 17 00:01:15,359 --> 00:01:19,560 a more intentional way. Sign up at Steph taylor dot co, forward slash 18 00:01:19,640 --> 00:01:26,280 DBB, or at the link in the show notes. Hey, welcome back 19 00:01:26,280 --> 00:01:30,920 to Imperfect Action. This is episode eight hundred and eighteen. Today, I've 20 00:01:30,040 --> 00:01:36,000 got one of my fabulous Launch Magic students from the last round. I'm bringing 21 00:01:36,040 --> 00:01:42,159 Eliska on to share her story on how she managed to successfully launch even though 22 00:01:42,200 --> 00:01:48,560 she was starting out a brand new brand with twenty subscribers, through to successfully 23 00:01:48,640 --> 00:01:55,680 launching a three day workshop series. I think Eliska is a fantastic example of 24 00:01:55,719 --> 00:02:00,319 how you don't have to be launching a traditional online course or a memos ship 25 00:02:00,400 --> 00:02:06,200 or group program, and that actually a three day workshop live taught virtually. 26 00:02:06,879 --> 00:02:10,719 That's an awesome product idea. So I am going to leave the intro here 27 00:02:10,919 --> 00:02:17,360 for now and we will jump into today's episode with the fabulous Eliska. Aliska, 28 00:02:17,400 --> 00:02:22,240 I'm so excited to talk about your most recent launch. But before we 29 00:02:22,280 --> 00:02:24,080 start talking about your launch, give him my listeners a little bit of a 30 00:02:24,120 --> 00:02:30,400 background, because you run multiple businesses now and I think it would really help 31 00:02:30,520 --> 00:02:36,400 my listeners to understand, like where you kind of first entered the business world 32 00:02:36,800 --> 00:02:40,280 and where you're at now, like with what you're doing now in your business. 33 00:02:42,639 --> 00:02:47,800 So I run eCOM Store it's Jelery brand from twenty eighteen. And it 34 00:02:49,000 --> 00:02:53,520 was all the time like a side hustle because I was working as a digital 35 00:02:53,560 --> 00:02:58,599 marketer before and then I was freelancing and it was still like a hobby. 36 00:02:58,759 --> 00:03:00,960 And then I had my son and it was a hobby again, and then 37 00:03:01,000 --> 00:03:04,240 I decided, you know, I have to go full time for this. 38 00:03:04,879 --> 00:03:07,560 So we are since then, we are doubling down each month each year. 39 00:03:08,199 --> 00:03:13,599 And actually, like I started, I think the big part of my business 40 00:03:13,639 --> 00:03:17,319 coach journey just started because of your podcast. And I just enjoyed it so 41 00:03:17,479 --> 00:03:21,960 much and I decided, you know what, like I will, I will 42 00:03:22,039 --> 00:03:24,240 just do it whatever, like if no one buys, then like no one 43 00:03:24,280 --> 00:03:29,039 buys, I can try next time, one more time. And I thought, 44 00:03:29,240 --> 00:03:32,919 this is a great opportunity for eCOM store owners to start learning and teaching. 45 00:03:34,120 --> 00:03:37,639 And in I'm living in Chicale Republic, and there is not a lot 46 00:03:37,639 --> 00:03:42,960 of resources, and this especially not like one on one resources. But yeah, 47 00:03:43,000 --> 00:03:46,919 after two or three months, I was fully booked for like four or 48 00:03:46,000 --> 00:03:51,520 five months in advance. So I decided I have to do some group program 49 00:03:51,560 --> 00:03:53,800 because otherwise I cannot help a lot of you know, eCOM store owners, 50 00:03:53,840 --> 00:03:58,360 so they are like waiting for a lot of months. And that's why I 51 00:03:58,400 --> 00:04:02,000 decided to start with you. And I think like I was like so excited 52 00:04:02,039 --> 00:04:05,639 to join the Launch Magic that I didn't even know what I'm going to launch. 53 00:04:05,759 --> 00:04:09,919 I just wanted to have the experience with you that I was like, 54 00:04:10,400 --> 00:04:14,360 it was a one podcast episode that like, I decided to go for it. 55 00:04:14,360 --> 00:04:17,399 It was the one when one of your students were talking about the Magician's 56 00:04:17,439 --> 00:04:21,560 Gap and how much it changed their life and how important for them it was, 57 00:04:21,759 --> 00:04:25,600 and I was like, whatever, I'm signing in, like, I 58 00:04:25,639 --> 00:04:27,920 don't know if I will make it. I don't have time for that, 59 00:04:28,279 --> 00:04:30,519 but I would just somehow make it happen. And it's like how I ended 60 00:04:30,560 --> 00:04:35,920 up writing here. And it's so funny now because this episode with you might 61 00:04:36,000 --> 00:04:41,680 have that same effect on somebody else who's sitting on the fence and isn't sure 62 00:04:41,720 --> 00:04:45,240 about whether they should join and whether it's the right fit for them. And 63 00:04:45,279 --> 00:04:49,319 I love I love your story because it's such a great example of how solving 64 00:04:49,319 --> 00:04:55,360 a really specific problem for a really specific niche like e commerce business store business 65 00:04:55,360 --> 00:04:59,600 owners in the Czech Republic, Like, that's quite a specific niche, and 66 00:05:00,399 --> 00:05:03,560 I think like that's the perfect example of how you can still build that successful 67 00:05:03,600 --> 00:05:10,439 business even with when you get really specific, and how sometimes the more specific 68 00:05:10,480 --> 00:05:14,759 you are, the more in demand you are. So I really love that 69 00:05:14,879 --> 00:05:17,720 and I think it would help my listeners a little bit to get some context 70 00:05:17,720 --> 00:05:21,439 around what actually it was that you ended up launching because you started out with 71 00:05:21,480 --> 00:05:26,879 this idea of a group program, but I know that you pivoted a little 72 00:05:26,879 --> 00:05:30,480 bit with that once you started getting into the Launch Magic content. Yes, 73 00:05:30,920 --> 00:05:36,399 before I was thinking about five six months long group program, but then I 74 00:05:36,439 --> 00:05:40,839 saw the content of Launch Magic and I was like, wow, this is 75 00:05:40,920 --> 00:05:45,600 like a huge complex thing. And I really enjoyed our weekly QNAs because then 76 00:05:45,639 --> 00:05:47,720 I was sure that, you know, I'm right on track each week. 77 00:05:48,199 --> 00:05:53,959 And then I actually had a chat with you where we were talking about, 78 00:05:54,000 --> 00:05:57,519 you know what I was skipping this year because I cannot do it, and 79 00:05:57,560 --> 00:06:00,199 you were really supporting me and motivating me, like to go for it and 80 00:06:00,240 --> 00:06:03,800 make it the way it's gonna be easy for you. And then I decided 81 00:06:03,839 --> 00:06:10,160 to do a three days long workshop that is about planning your Christmas season in 82 00:06:10,199 --> 00:06:14,639 eCOM store, because it's typically the biggest season you have during the year. 83 00:06:15,079 --> 00:06:17,639 And when you are talking about niching down, I think that on the journey, 84 00:06:17,680 --> 00:06:25,040 I even niche down even more because now I'm like focusing on planning and 85 00:06:25,079 --> 00:06:28,079 how to you know, reach your goals. And yes, I am talking 86 00:06:28,120 --> 00:06:33,800 about newsletter and Facebook ads, but like my clear focus is on planning and 87 00:06:33,839 --> 00:06:36,680 how to be productive and how to you know, go for it and don't 88 00:06:36,720 --> 00:06:41,920 overthink it. So I think I even knee down one more step, and 89 00:06:42,199 --> 00:06:45,519 yeah, it's gonna be three days and we will be planning the whole Christmas 90 00:06:45,560 --> 00:06:47,160 season in three days. So then you can just you know, go and 91 00:06:47,199 --> 00:06:50,120 do all the work and you know what to do. You don't have to 92 00:06:50,199 --> 00:06:55,639 think you don't have this shining object syndrome. You are just focusing on your 93 00:06:55,639 --> 00:06:59,480 season and you know, trying to enjoy even some maybe more free time and 94 00:06:59,519 --> 00:07:02,959 not just like I can do everything last minute. Yes, I remember when 95 00:07:03,000 --> 00:07:08,240 we brainstormed that idea together and it was like it was almost like I could 96 00:07:08,240 --> 00:07:10,800 see your eyes light up when you were like, oh, I don't have 97 00:07:10,879 --> 00:07:14,959 to do this big long program and spend all this time because you're busy, 98 00:07:15,000 --> 00:07:18,360 like you're running a successful e commerce jewelry brand, you're coaching one on one 99 00:07:18,399 --> 00:07:21,879 with clients, you have a kid like, you don't have a whole lot 100 00:07:21,920 --> 00:07:27,600 of spare time. So for somebody like you, creating that three day workshop 101 00:07:27,839 --> 00:07:31,079 is perfect. You've already got a lot of that material there because it's something 102 00:07:31,160 --> 00:07:34,800 you do in your business. You love planning. Most other people hate planning. 103 00:07:35,920 --> 00:07:41,439 So it's like it's a great solution for those people who are feeling really 104 00:07:41,480 --> 00:07:45,839 overwhelmed coming into Christmas. I love that idea. And how did it all 105 00:07:45,879 --> 00:07:51,600 go? Yeah, it was amazing. Like before, I was actually thinking 106 00:07:51,639 --> 00:07:56,560 about having ten people to sign in because it was not the cheapest program, 107 00:07:57,000 --> 00:08:01,079 and I really had a small audience, like we are now talking about maybe 108 00:08:01,639 --> 00:08:07,639 twenty people in you know, newsletter list when I was starting like three months 109 00:08:07,639 --> 00:08:11,120 ago, two months ago, and I had maybe like two hundred followers on 110 00:08:11,199 --> 00:08:13,639 Instagram. So I was like, if ten people, like, it's a 111 00:08:13,680 --> 00:08:18,439 lot, the converging rate is super high, but I will try my best. 112 00:08:18,759 --> 00:08:22,959 And then I decided, whatever, I'm going to launch a podcast and 113 00:08:22,160 --> 00:08:26,759 it was again one of your episodes and in the Q and as when you 114 00:08:26,839 --> 00:08:30,399 were talking about just do what you like to do and you know, don't 115 00:08:30,839 --> 00:08:35,600 care about like the trends or I just this is the funny thing, Like 116 00:08:35,720 --> 00:08:41,519 I love dancing on reels on our jewelry brand Instagram. I hate it for 117 00:08:41,639 --> 00:08:45,799 my business coaching side, because you know, this is not type of content 118 00:08:45,879 --> 00:08:48,960 I want to be creating, so that I'll have to figure out what I'm 119 00:08:48,000 --> 00:08:52,080 going to do, like how I'm going to attract more people. And I 120 00:08:52,320 --> 00:08:56,519 bought your Launch eight to that launch podcast course, and now it was time 121 00:08:56,600 --> 00:09:01,519 to finally do it. So I launched my podcast and I have like a 122 00:09:01,639 --> 00:09:07,240 huge you know, testimonials from it, like every almost every day, like 123 00:09:07,279 --> 00:09:09,960 someone is texting me like how it's amazing how they enjoyed the episodes. I 124 00:09:11,000 --> 00:09:16,279 think like running podcast was a huge part. And sixteen people finished signing up. 125 00:09:16,360 --> 00:09:18,559 I had still a small list, like around one hundred people only, 126 00:09:20,000 --> 00:09:22,519 but I didn't run any ads. I had only my lead Magnet that we 127 00:09:22,519 --> 00:09:26,080 were working together on. You know, in launchy Magic, you were giving 128 00:09:26,080 --> 00:09:31,639 me a huge sex like for me and really amazing and important feedback on that. 129 00:09:31,840 --> 00:09:35,080 So I created Lead Magnet. I think that helped me a lot as 130 00:09:35,120 --> 00:09:39,120 well. And yeah, so now sixteen people are gonna go on the journey 131 00:09:39,159 --> 00:09:43,200 with me. Wow, that's like I mean, normally we don't look at 132 00:09:43,240 --> 00:09:46,919 the conversion rate as a percentage of your whole email list because a lot of 133 00:09:46,919 --> 00:09:52,279 the time the people on the email list aren't actually relevant for not everyone on 134 00:09:52,279 --> 00:09:56,879 that email list is relevant for that product. But like, that's sixteen percent 135 00:09:56,919 --> 00:10:01,960 conversion rate from your email list, which is insanely good. So whatever you're 136 00:10:01,960 --> 00:10:07,480 doing, it's working, so please keep doing that. So before, let's 137 00:10:07,480 --> 00:10:11,840 look back to like a couple of months ago, before you decided to launch 138 00:10:11,879 --> 00:10:16,960 anything a whey you you had this idea in your mind of oh, I 139 00:10:16,960 --> 00:10:20,559 want to launch some kind of digital product, but I don't know what it 140 00:10:20,600 --> 00:10:24,840 will be. Is that correct? Yes? Yeah? I think, yeah, 141 00:10:24,879 --> 00:10:28,600 I think, Like I knew that digital products are some kind of like 142 00:10:28,840 --> 00:10:33,360 interesting and I should like deep dive in them, but I didn't really want 143 00:10:33,399 --> 00:10:37,720 to start like this huge, you know, course about how to set up 144 00:10:37,759 --> 00:10:43,399 website and how to create the offer, how to create pricing and everything like 145 00:10:43,399 --> 00:10:46,559 like yeah, I don't have time for that, And I just really liked 146 00:10:46,559 --> 00:10:50,720 your approach, like, let's launch it first see if it's like, you 147 00:10:50,759 --> 00:10:52,919 know, even a good idea, and then create it. And then I 148 00:10:52,960 --> 00:10:56,159 was like, that's amazing, because I don't want to spend weeks and months 149 00:10:56,159 --> 00:11:01,720 of creating something like I've never created before. And that's why I maybe I 150 00:11:01,759 --> 00:11:05,000 didn't even go for the like digital pre recorded course because it's the first time. 151 00:11:05,039 --> 00:11:09,480 So that's why I want to do it live. And I just knew 152 00:11:09,519 --> 00:11:13,039 I want to do something I didn't even know what to do. And then 153 00:11:13,240 --> 00:11:16,200 I just signed up for large Magic, and then I started brainstorming what I'm 154 00:11:16,240 --> 00:11:20,679 going to do, like, yeah, it's gonna be a highest season in 155 00:11:20,759 --> 00:11:22,000 the year, you know, Christmas season. What can I do? I 156 00:11:22,000 --> 00:11:26,399 love planning, so you know I can help people to plan their Christmas season. 157 00:11:26,440 --> 00:11:30,600 And all of it was just after after in the first module when you 158 00:11:30,679 --> 00:11:33,960 were talking about, you know, how to solve problem and which solve which 159 00:11:33,000 --> 00:11:37,120 problem to choose? So yeah, I just had the idea and I loved 160 00:11:37,159 --> 00:11:41,679 your content, so that that's the reason why I decided like I would just 161 00:11:41,720 --> 00:11:46,600 create it on the journey, you know. So yeah, it's such a 162 00:11:46,639 --> 00:11:50,240 good problem. Like when when I say solve a specific problem for a specific 163 00:11:50,279 --> 00:11:54,000 group of people like that is the specific problem that I'm talking about, Like, 164 00:11:54,039 --> 00:11:58,919 that's that level of specificity because there are so many other courses out there 165 00:11:58,919 --> 00:12:01,440 that are like, yeah, this is how you set up your online shop 166 00:12:01,519 --> 00:12:03,480 and I don't know, this is where you find wholesalers and all of that 167 00:12:03,559 --> 00:12:07,679 kind of stuff. And for you to try and compete at that level when 168 00:12:07,679 --> 00:12:11,320 you have such a small list and a small audience when you're starting out, 169 00:12:11,399 --> 00:12:15,559 that's like, that's really challenging to do. Whereas when you have that specific 170 00:12:15,600 --> 00:12:18,519 problem, it's so easy for somebody to look at that and be like, 171 00:12:18,720 --> 00:12:22,360 yeah, of course I'm struggling with planning for Christmas, so it's perfect. 172 00:12:22,960 --> 00:12:28,120 And one thing was pretty hard was that you're on the journey. During we 173 00:12:28,120 --> 00:12:31,840 were like creating our offer in the launch Magic, some people were, you 174 00:12:31,879 --> 00:12:35,639 know, approaching me like I need something for beginners, I need this, 175 00:12:37,080 --> 00:12:39,559 I need that. Do you have something like that? And I just had 176 00:12:39,600 --> 00:12:41,799 to keep focusing you know, I'm sorry, but this offer is not for 177 00:12:41,840 --> 00:12:45,240 you. But maybe next year, you know, when you're you know, 178 00:12:45,279 --> 00:12:48,600 when you will have the eCOM store finally, then you know you can join 179 00:12:48,720 --> 00:12:52,080 me. But it was I think the hardest thing was like, keep focusing 180 00:12:52,200 --> 00:12:56,200 on this one rite offer, because then you know, when you start working 181 00:12:56,200 --> 00:12:58,879 on that, you are questioning yourself. You know, have I choose the 182 00:13:00,279 --> 00:13:03,840 one or like I just messed up? So yeah, this was the right 183 00:13:05,200 --> 00:13:07,639 the hard thing. And what was very funny was when I joined the Launch 184 00:13:07,720 --> 00:13:11,720 Magic I was a little bit scared to admit that to my husband because I 185 00:13:11,799 --> 00:13:18,360 am definitely a course seeker. And after that, like in one or two 186 00:13:18,360 --> 00:13:22,559 weeks, I'm just complaining so much, like there is nothing new, I 187 00:13:22,639 --> 00:13:26,840 know it all. My husband is always like, you are just underestimating yourself. 188 00:13:26,919 --> 00:13:28,480 Stop buying courses, and I was so afraid to tell him that, 189 00:13:28,559 --> 00:13:31,600 you know, I purchased launch Magic. But then I think he was really 190 00:13:31,639 --> 00:13:37,559 happy that I each week I was just excited about this new content and how 191 00:13:37,600 --> 00:13:43,720 I'm learning and how amazing the support is. Like I loved your exo sheets 192 00:13:43,759 --> 00:13:46,039 because I finally was doing the thing. I didn't have to think if I 193 00:13:46,120 --> 00:13:50,799 will write it here or there. It was perfectly ready from you. So 194 00:13:50,919 --> 00:13:54,879 I think that he was relief that after a few years of hating, you 195 00:13:54,919 --> 00:13:58,120 know, digital courses, I am buying. This one was the very first 196 00:13:58,159 --> 00:14:01,720 one I enjoyed and you know, he could just listen to me being excited 197 00:14:01,759 --> 00:14:07,039 about everything inside. Oh, I'm so glad to hear that, because it 198 00:14:07,120 --> 00:14:11,440 is really challenging and like a huge part for me, like a really big 199 00:14:11,519 --> 00:14:13,159 challenge. Is actually really similar to yours, where I get a lot of 200 00:14:13,200 --> 00:14:16,960 people saying, well, I'm launching a service or I'm launching this and it's 201 00:14:18,080 --> 00:14:22,159 not it's not a digital product. And I also have to say no to 202 00:14:22,200 --> 00:14:24,320 those people. But because I say no to those people, it means that 203 00:14:24,360 --> 00:14:28,559 I can keep the content in launch magic really specific for people like you who 204 00:14:28,600 --> 00:14:33,639 are launching that digital product, because if I was then suddenly like going off 205 00:14:33,679 --> 00:14:35,360 on all of these tangents about like this is how you launch a service, 206 00:14:35,879 --> 00:14:39,879 you'd be like, yeah, but I already know that I'm not here to 207 00:14:39,919 --> 00:14:41,039 learn how to launch a service stuff. I'm here to learn how to launch 208 00:14:41,039 --> 00:14:46,360 a course or a workshop or group program. So yeah, that's awesome feedback 209 00:14:46,399 --> 00:14:48,759 for me, Thank you so much. So. Thinking a little bit about 210 00:14:48,799 --> 00:14:54,639 your podcast, actually, like when you first started podcasting, you obviously did 211 00:14:54,639 --> 00:14:58,600 it with the goal of launching in mind. What kind of content did you 212 00:14:58,639 --> 00:15:03,039 start posting and like was it did you have loads of content? Ideas. 213 00:15:03,080 --> 00:15:05,879 Did you struggle for content ideas? Like how did you go with all of 214 00:15:05,919 --> 00:15:13,720 that? What is important to say is that I tried to record my episodes 215 00:15:13,879 --> 00:15:18,759 like six seven months ago. I the first thing was that I bought my 216 00:15:18,879 --> 00:15:22,480 mic, right as all the first thing you do, So I bought my 217 00:15:22,559 --> 00:15:24,639 mic and then I decided, you know, I will give it a go, 218 00:15:24,879 --> 00:15:30,720 and I write some you know scripts and read it and it was horribly, 219 00:15:30,960 --> 00:15:35,360 terribly boring. I was like, I'm never gonna launch a podcast because 220 00:15:35,480 --> 00:15:37,919 I cannot listen to that. And yeah, it was a typical one, 221 00:15:37,960 --> 00:15:41,840 like you hate your voice. And then I started Launch Magic, and because 222 00:15:41,840 --> 00:15:46,720 of the Magician's gap, because I already had the topic for the digital you 223 00:15:46,759 --> 00:15:50,480 know product I'm going to launch, I exactly knew what is going to be, 224 00:15:50,919 --> 00:15:54,399 like the topics they need to go through. And half of my episodes 225 00:15:54,440 --> 00:15:58,200 were focusing around the group program, but not like joining the program, but 226 00:15:58,399 --> 00:16:03,879 more about out what they need to know before joining the program. So it 227 00:16:03,000 --> 00:16:07,159 was amazing. And then I am actually enjoying to listening to my voice in 228 00:16:07,159 --> 00:16:11,639 my episodes and I'm like this good, this content is real gold. Yeah, 229 00:16:11,720 --> 00:16:15,559 I did a good job. And before I just hated it. I 230 00:16:15,600 --> 00:16:18,799 could hear it in my voice then it's super boring, and now I just 231 00:16:19,000 --> 00:16:23,480 really like it. And it's basically only because I know what I'm going to 232 00:16:23,600 --> 00:16:27,840 share and it's not like super you know, general about eCOM stores, but 233 00:16:29,039 --> 00:16:32,840 I already have the group program in my mind and I know you know where 234 00:16:32,879 --> 00:16:36,039 I need to take them, so they are ready to say yes. So 235 00:16:36,519 --> 00:16:40,600 yeah, the lunch Magic also helped me to create my topics and you know, 236 00:16:40,679 --> 00:16:44,960 for weeks and weeks advance in the podcast. So yeah, it was 237 00:16:45,200 --> 00:16:49,159 like I would say, amazing benefit that is not really promoted, but I 238 00:16:49,200 --> 00:16:52,759 want to promote it here that you know, you don't have to think about 239 00:16:52,759 --> 00:16:57,799 your podcast episodes because it's just gonna come up during the launch magic. Yeah, 240 00:16:57,879 --> 00:17:02,639 can you think of any examples of your topics you spoke about, like 241 00:17:02,919 --> 00:17:04,000 off the top of your head, just so my listeners can say, like 242 00:17:04,000 --> 00:17:07,720 from a real practical example of like, oh, this is what somebody would 243 00:17:07,720 --> 00:17:12,039 talk about. Yeah, the group program is about planning your Christmas season. 244 00:17:12,160 --> 00:17:15,839 So some of the topics were like you don't have to be the planning type 245 00:17:17,200 --> 00:17:19,920 to be able to launch it. And then I have some examples from my 246 00:17:21,000 --> 00:17:26,559 clients, Like I have one super super creative, not focused client and I 247 00:17:26,720 --> 00:17:30,559 just you know, had an interview with her and we were to think about 248 00:17:30,599 --> 00:17:34,160 it. And then for example, you don't need to have a huge budget 249 00:17:34,480 --> 00:17:40,000 to be able to have Christmas season like a proper campaign, or you don't 250 00:17:40,000 --> 00:17:41,400 need to have a huge team. You can just do you know, a 251 00:17:41,440 --> 00:17:45,759 lot of things by yourself. Because I'm focusing on helping small business owners. 252 00:17:47,200 --> 00:17:51,240 So yeah, those kinds of topics when I'm trying to show them how they 253 00:17:51,279 --> 00:17:55,000 can do it, even if even if they think, like you know, 254 00:17:55,160 --> 00:17:56,960 this is not for me, So I'm showing them, yes, you can 255 00:17:56,960 --> 00:18:00,720 do it as well. And these are the steps. And if you want 256 00:18:00,799 --> 00:18:03,759 more and if you want to know how, then you know you can go 257 00:18:03,880 --> 00:18:06,839 with me on the journey and I will teach you how and show you and 258 00:18:07,079 --> 00:18:11,079 you know, give you your personalized feedback on that. Oh yes, I 259 00:18:11,119 --> 00:18:14,960 love that. Now your podcast is in check right, it's not in English, 260 00:18:15,519 --> 00:18:18,359 Yes, it's in Teresching. So my question to you is, is 261 00:18:18,440 --> 00:18:25,039 podcasting in a different language. Do you think there were any big differences with 262 00:18:25,279 --> 00:18:30,640 like what you learned in the podcast launch plan versus what you actually encountered podcasting 263 00:18:30,640 --> 00:18:34,079 in a different language. No, not a single thing. I just use 264 00:18:34,160 --> 00:18:38,200 it all for me, like for the next time. It's more also focusing 265 00:18:38,359 --> 00:18:45,720 on the emailing part because now I was able to launch two episodes a week 266 00:18:45,000 --> 00:18:48,039 for the podcast, and then you know, I didn't have a lot of 267 00:18:48,079 --> 00:18:52,039 time for the other other channels. But yeah, I use it everything. 268 00:18:52,200 --> 00:18:57,000 Every single piece from your podcast or from your course about the podcasting I used 269 00:18:57,039 --> 00:19:00,559 and there were no differences for me. You know, if it's in Check 270 00:19:00,680 --> 00:19:03,720 or English, it was the same value. So well, that's cool, 271 00:19:03,920 --> 00:19:08,079 that's awesome. So with the like with the podcast, you're podcasting twice a 272 00:19:08,119 --> 00:19:11,160 week, how many emails were you sending out each week? How many times 273 00:19:11,200 --> 00:19:14,720 were we posting on social media? Like what were all of the things you 274 00:19:14,720 --> 00:19:21,440 were doing in that lead up Two Doors Open? I was posting around three 275 00:19:21,480 --> 00:19:26,720 times a week for my feet. Now I reduce it just to do posts 276 00:19:26,920 --> 00:19:32,720 after your talk in q Anda is how we can focus more on our channels 277 00:19:32,720 --> 00:19:37,000 that we actually like and I am sending three emails weekly. It's about like 278 00:19:37,759 --> 00:19:44,680 business short business advice is just clearly focusing on eCOM store like what you can 279 00:19:44,720 --> 00:19:48,880 do today, and then I'm sending like once two weeks like bi weekly, 280 00:19:49,519 --> 00:19:56,640 some general newsletter and yeah, I think that's it. And my podcast episodes 281 00:19:56,680 --> 00:20:00,480 are two per week and they are really short, like ten minutes the max. 282 00:20:03,039 --> 00:20:06,880 That's amazing. And in the actual launch, did you do a webinar? 283 00:20:07,559 --> 00:20:11,559 No, because if I would have to do the webinnar, I wouldn't 284 00:20:11,559 --> 00:20:17,759 do the program. Yeah, because it was like so much more work that 285 00:20:18,839 --> 00:20:22,359 you actually like approved to me that you know, I don't have to do 286 00:20:22,480 --> 00:20:25,359 the Webinner for the first time. And I think that this is the reason, 287 00:20:25,480 --> 00:20:29,599 like why I actually know everyone in the group program. I know them 288 00:20:29,640 --> 00:20:33,319 by name, I know what they're doing, I know their store because we 289 00:20:33,319 --> 00:20:37,319 were during the lead time. We were already in touch. They were chatting 290 00:20:37,400 --> 00:20:41,039 with me like months two months ago, like I want to do the program, 291 00:20:41,200 --> 00:20:44,160 like the first thing when I just you know, announced it already, 292 00:20:44,200 --> 00:20:47,319 people were sending me messages like I'm going to be there. So that's the 293 00:20:47,319 --> 00:20:48,759 reason. Like maybe if I would do the Webinner and you know, do 294 00:20:48,839 --> 00:20:53,799 some Facebook ads, then I would have like a higher conversion rate, But 295 00:20:53,960 --> 00:20:57,160 I just really wanted to test it out first for the first year, like 296 00:20:57,240 --> 00:21:00,440 to know what I'm selling and to know, and I know that those people 297 00:21:00,440 --> 00:21:03,400 who are following me for a longer time, they will be like really kind 298 00:21:03,440 --> 00:21:07,079 to me, and they will be providing me useful feedback. It's going to 299 00:21:07,160 --> 00:21:11,000 be like some stranger you know in the program. So this is really nice 300 00:21:11,000 --> 00:21:15,680 that I know all of them and we were chatting for weeks in advance. 301 00:21:15,680 --> 00:21:21,200 So I'm really excited. I love that because I think often we look at 302 00:21:21,240 --> 00:21:23,480 our audience and we think it's like this number of people. We're like, 303 00:21:23,559 --> 00:21:26,599 oh, I've only got a hundred followers, and then we forget there's actually 304 00:21:26,640 --> 00:21:30,599 like one hundred people there. And so there's so much value to be had 305 00:21:30,720 --> 00:21:36,720 in having those conversations, dming those people, emailing them wherever you're having those 306 00:21:36,759 --> 00:21:41,079 conversations, and yeah, like I as much as I love webinars and they've 307 00:21:41,119 --> 00:21:45,279 converted so well in my launches and loads of student launches, I think if 308 00:21:45,359 --> 00:21:49,640 you if you do have that really specific problem and you've got that warm audience, 309 00:21:51,039 --> 00:21:53,400 like obviously whatever you've done has warmed your audience up so quickly, it's 310 00:21:53,440 --> 00:22:00,200 amazing if you have that warm audience, Like the webinar is probably the the 311 00:22:00,240 --> 00:22:02,960 only bit of your launch that I can say, like in that first one, 312 00:22:03,240 --> 00:22:07,400 if you want to skip it, skip that because I would rather And 313 00:22:07,440 --> 00:22:08,480 I said, I think this is exactly what I said to you a list. 314 00:22:08,559 --> 00:22:11,480 I was like, I'd rather you launch and don't do the webinar this 315 00:22:11,599 --> 00:22:15,279 time, and then next time, once you've already got the sales page, 316 00:22:15,279 --> 00:22:18,480 you've already got the workshop created, like you've got all of the content created, 317 00:22:19,240 --> 00:22:22,599 then you've got time to go and create that webinar. Because yeah, 318 00:22:22,599 --> 00:22:26,079 like it's all well and good me saying like, yeah, create a webinar 319 00:22:26,119 --> 00:22:29,039 as well, but you only have so many hours in the day. And 320 00:22:29,440 --> 00:22:32,440 yeah, I'd much rather you actually get to the finish line and launch than 321 00:22:32,599 --> 00:22:36,720 do it perfectly. And I think you've done like such a great job of 322 00:22:37,079 --> 00:22:40,839 getting to the finish line and you know you've skipped a huge part of it, 323 00:22:41,039 --> 00:22:45,279 but you still had such an incredible conversion. I don't think like I 324 00:22:45,319 --> 00:22:49,920 can't fold your launch at all. And one thing that I would say is 325 00:22:51,119 --> 00:22:56,279 was really beneficial was m Like, I guess in my case, the podcast 326 00:22:56,440 --> 00:23:03,559 was about worming my my followers, and I didn't do any interviews in anyone's 327 00:23:03,559 --> 00:23:07,720 else podcast, so that's something. But I want to work on in the 328 00:23:07,799 --> 00:23:12,200 future. And the other one was I was creating a genuine connection on Instagram 329 00:23:12,240 --> 00:23:21,640 with some other business coaches or programmers who are doing eCOM stores or website designers. 330 00:23:22,079 --> 00:23:25,640 And you know, when I started a conversation and when I shared some 331 00:23:25,720 --> 00:23:29,519 of their really good topic, then they shared mine. And this is how, 332 00:23:29,559 --> 00:23:33,559 you know, my audience start growing and now I have like still very 333 00:23:33,559 --> 00:23:36,519 small, I have over a thousand followers. That's not like huge, but 334 00:23:36,599 --> 00:23:41,039 you know I started with like one hundred two hundred and I was running at 335 00:23:41,079 --> 00:23:45,000 for my profile for like a week and then just I stopped, like whatever, 336 00:23:45,240 --> 00:23:48,000 I'm going to do this organically, and then you know, I will. 337 00:23:48,319 --> 00:23:52,799 I will decide what's in the future because we are still doubling down in 338 00:23:52,839 --> 00:23:56,200 the eCOM store and it's like really hard. This is a huge challenge for 339 00:23:56,240 --> 00:24:00,279 me just to do what's the easy thing and like put to focus on. 340 00:24:00,599 --> 00:24:03,720 So if I wouldn't join the Launch Magic, I would probably never stand because 341 00:24:03,759 --> 00:24:07,079 I needed to do do it easily and I needed to do it with the 342 00:24:07,119 --> 00:24:10,519 support because I don't have time for googling it. You know, I don't 343 00:24:10,519 --> 00:24:15,759 have time for listening to all free podcasts about creating courses out there. I 344 00:24:15,839 --> 00:24:18,559 just wanted to see, like, you know, let's do this and that 345 00:24:18,720 --> 00:24:22,599 and that's going to work. And I did this and that what you showed 346 00:24:22,640 --> 00:24:26,279 us, and it's working. So you know you are doing it right obviously, 347 00:24:29,079 --> 00:24:32,480 power right of And I know you say like you're you're a course seeker 348 00:24:32,519 --> 00:24:34,680 and you buy lots of courses, but so am I, and I think 349 00:24:34,680 --> 00:24:38,400 it's I think a lot of the courses that I've invested in have been like 350 00:24:38,599 --> 00:24:41,000 shortcuts for me. It's like you can, yeah, you can spend all 351 00:24:41,000 --> 00:24:45,400 the time figuring it out, you can google it, you can do trial 352 00:24:45,440 --> 00:24:48,279 and error, and when it doesn't work, then you use that as feedback 353 00:24:48,319 --> 00:24:51,400 and you tweak it like that stuffs all valid. But sometimes, yeah, 354 00:24:51,440 --> 00:24:53,240 you just want to save that time and you just want somebody to be like, 355 00:24:53,319 --> 00:24:56,160 yeah, this is just one framework you can follow to get it done, 356 00:24:56,319 --> 00:25:02,200 rather than all of the different free framework said somebody's giving you on all 357 00:25:02,200 --> 00:25:06,599 of the different podcasts. So one one other question that I have about like 358 00:25:06,640 --> 00:25:10,720 the actual launch itself, like the logistics of it. Did you include any 359 00:25:10,720 --> 00:25:14,799 bonuses in your launch? Yeah? I had for my first day, I 360 00:25:14,839 --> 00:25:18,279 had a thirty minutes call with me where we can really deep dive in the 361 00:25:18,359 --> 00:25:23,079 you know, your Christmas campaign and we can like see you know the spots, 362 00:25:23,359 --> 00:25:26,680 the blind spots you are still having and you know what kind of products 363 00:25:26,759 --> 00:25:32,839 you wanna know you want to sell. And then on Wednesday, it was 364 00:25:32,880 --> 00:25:37,359 the third day, I launched the bonus. It's gonna be training about Facebook 365 00:25:37,400 --> 00:25:41,960 ads with one of my friends. He's a Facebook expert, so it's gonna 366 00:25:42,000 --> 00:25:47,720 be AT's training. And then the last day was a checklist of ideas how 367 00:25:47,759 --> 00:25:52,240 you can raise your revenue and profits, like what kind of activities you can 368 00:25:52,279 --> 00:25:56,799 do. It's just simply BDF file with the checklist, and yeah, I 369 00:25:56,839 --> 00:26:00,920 think that everyone was basically like just you know, jumping in because of the 370 00:26:00,119 --> 00:26:04,200 one on one sessions. And my husband was like, what what what if 371 00:26:04,200 --> 00:26:07,440 you are going to sell like fifty sixty seventy of them, Like are you 372 00:26:07,519 --> 00:26:11,880 gonna have those one on ones? So I was like no way, That's 373 00:26:11,880 --> 00:26:15,599 what I was like, even like Glad, it's like fifteen I still have 374 00:26:15,640 --> 00:26:18,839 to deliver fifteen thirty minutes called, you know, so now I have to 375 00:26:18,880 --> 00:26:22,200 find some time I don't have because I really want to provide that and I 376 00:26:22,240 --> 00:26:26,599 know how how much it helped me with you have this call, So I 377 00:26:26,640 --> 00:26:30,920 hope that they will see the extra the extra level of support. And I'm 378 00:26:30,960 --> 00:26:33,720 really glad that you know, it's not going to be only about the group 379 00:26:33,759 --> 00:26:38,039 program, but you can chat about specific thing and it's after teaching the program, 380 00:26:38,119 --> 00:26:41,640 so we can like be specific and you know, it's not going to 381 00:26:41,680 --> 00:26:45,160 be like general questions like how can I find some people who will buy some 382 00:26:45,519 --> 00:26:48,160 stuff from me? But we can focus on the planning planning part. So 383 00:26:48,200 --> 00:26:52,599 we had these three bonuses, and yeah, I think the first one worked 384 00:26:52,720 --> 00:26:56,920 very well. And the training about the Facebook at like people are talking about 385 00:26:57,039 --> 00:27:00,680 like they were asking if they are going to get it as well, because 386 00:27:00,720 --> 00:27:04,480 I was promoting this bonus a little bit earlier and like this is one of 387 00:27:04,480 --> 00:27:07,480 the top people you can find in the chore Republic. So this is the 388 00:27:07,480 --> 00:27:11,119 reason like why I think it works so well, because you know, he 389 00:27:11,200 --> 00:27:15,720 has a really good pr and a huge rate. So I was glad that 390 00:27:15,759 --> 00:27:19,000 you know, he approved to join us for our Q and a session. 391 00:27:19,720 --> 00:27:23,759 Oh that's amazing. Yeah, And like the one on one calls. I 392 00:27:25,359 --> 00:27:27,640 so the first time I launched launch Magic I was like, Okay, let 393 00:27:27,680 --> 00:27:30,759 me do the one on one strategy calls. And I was a little bit 394 00:27:30,759 --> 00:27:33,519 worried same as you. I was like, oh, what if I have 395 00:27:33,559 --> 00:27:36,200 a lot of people sign up? And I think that first launch we had 396 00:27:36,200 --> 00:27:40,440 one hundred people in total, but only the people who bought live on the 397 00:27:40,440 --> 00:27:45,640 webinars got the one on one calls. And I actually found and like I've 398 00:27:45,720 --> 00:27:48,440 used it again, that used that bonus pretty much every launch, because what 399 00:27:48,680 --> 00:27:56,359 happens is I find that people I typically say, like, you have to 400 00:27:56,400 --> 00:28:00,960 complete it at least module three before you can book in, And what happens 401 00:28:00,039 --> 00:28:03,440 is like around module four is where it gets a little bit challenging because like 402 00:28:03,480 --> 00:28:06,839 you're doing all of the work. It's like you're creating the lead meg like 403 00:28:06,880 --> 00:28:08,799 you've been through it all, you know what it's like. And I think 404 00:28:08,880 --> 00:28:12,000 having that one on one call when things start to get a little bit challenging, 405 00:28:12,559 --> 00:28:18,119 helps to kind of keep you motivated, keep you engaged. I think 406 00:28:18,160 --> 00:28:21,119 with you like you were, you were stuck on like how much work this 407 00:28:21,240 --> 00:28:25,119 was going to be, and then quickly working through like a solution. I 408 00:28:25,160 --> 00:28:29,920 think we worked that out in like fifteen minutes. Probably the reshaping of how 409 00:28:29,920 --> 00:28:33,960 it was going to look. That can help people to like move through the 410 00:28:33,960 --> 00:28:37,519 bits where they're stuck in working through your course or your program or anything like 411 00:28:37,519 --> 00:28:42,440 that. So it's such such a valuable bonus. So like, now that 412 00:28:42,559 --> 00:28:47,200 you've wrapped it all up, you've wrapped up cut, you've closed the doors, 413 00:28:48,200 --> 00:28:51,680 how how are you feeling? Like, are you exhausted? Are you 414 00:28:51,799 --> 00:28:56,480 like can't wait to launch again? Somewhere in between? Yeah, I'm go 415 00:28:56,720 --> 00:29:03,920 achiever. So now I'm already thinking what the dog And because like the first 416 00:29:03,960 --> 00:29:07,200 part of the launch magic is like this huge strategy. Like I was on 417 00:29:07,240 --> 00:29:12,279 my holiday in Gerba and I was just really enjoying that. Like I started 418 00:29:12,279 --> 00:29:17,480 at ten pm and then my husband was at three am after our QNAs because 419 00:29:17,480 --> 00:29:19,519 of the time zones, like you are on holiday, are you going to 420 00:29:19,599 --> 00:29:22,119 go to bed or like not? Like what is this? And I was 421 00:29:22,160 --> 00:29:26,359 like, I'm so sorry, I'm just enjoying this so much. I will 422 00:29:26,400 --> 00:29:29,319 just finish this last piece. And then you know, I stopped it for 423 00:29:29,400 --> 00:29:32,200 like five days because I was like, you know, this is the family 424 00:29:32,200 --> 00:29:34,960 holiday. And then I was so excited because the magicians gap was so amazing. 425 00:29:36,039 --> 00:29:37,960 And then after that there was the second phase. It was about lead 426 00:29:38,000 --> 00:29:41,960 magnet and website and all those tech stuff, and I was like, oh 427 00:29:41,960 --> 00:29:45,599 my god, like all the week, I'm just figuring it outing like the 428 00:29:45,680 --> 00:29:49,160 lead magnet and every you know setup about a website, and it was really 429 00:29:49,599 --> 00:29:53,920 like definitely a lot of work. I definitely felt exhausted. And then we 430 00:29:55,160 --> 00:29:59,559 are going to go for another holiday during my open car, so that's when 431 00:29:59,599 --> 00:30:03,279 I have to bad all my content. So actually, like I was so 432 00:30:03,440 --> 00:30:07,680 much enjoying the open card period because I had everything done before and I was 433 00:30:07,720 --> 00:30:11,920 just showing up like twice a week in the in the Instagram post. I 434 00:30:11,000 --> 00:30:15,039 know I could do live and you know I can do Q ANDAs and everything, 435 00:30:15,079 --> 00:30:17,720 and maybe you know, some of them more people would sign up because 436 00:30:18,279 --> 00:30:21,720 yeah, I didn't give them like a huge support during the open Card and 437 00:30:21,799 --> 00:30:23,640 everything was pre recorded, but I was like whatever, you know, it's 438 00:30:23,640 --> 00:30:27,079 the first round. I want to enjoy some time with my family. So 439 00:30:27,160 --> 00:30:30,079 I just wanted to say like how it was going through stages, you know, 440 00:30:30,480 --> 00:30:34,319 exciting, then exhausting, and then it was like everything is done. 441 00:30:34,400 --> 00:30:37,359 I can just enjoy. You know, orders are coming in. I don't 442 00:30:37,359 --> 00:30:41,799 have to plan everything last minute. So that was amazing as well that you 443 00:30:41,839 --> 00:30:45,200 know we had the time before to really like prepare it and not do everything 444 00:30:45,279 --> 00:30:51,000 last minute. And now I'm thinking, like what can I do because lunch 445 00:30:51,079 --> 00:30:53,039 maging starts again, so I have to come up with something new. So 446 00:30:53,119 --> 00:30:56,279 what kind of program I can start right because you know Steph is going to 447 00:30:56,359 --> 00:31:00,920 be back. I want to be on the Q and as so I'm thinking 448 00:31:00,960 --> 00:31:04,799 about the membership or yeah, or digital course, but now I'm more leaning 449 00:31:04,880 --> 00:31:10,200 to membership. That's going to be focusing on planning and actually like doing like 450 00:31:10,440 --> 00:31:15,039 stop the information you have enough, like let's start doing planning and you know, 451 00:31:15,920 --> 00:31:19,440 planning your quarters, your year goals, and like be more like a 452 00:31:19,480 --> 00:31:25,119 support for people and not like create this huge library of videos. I don't 453 00:31:25,119 --> 00:31:27,240 have time for that. No, and nobody has time to watch all of 454 00:31:27,279 --> 00:31:33,759 those videos, Like there's so much content out there. It's more about it's 455 00:31:33,759 --> 00:31:36,559 not so much about like giving people more content. It's about giving them that 456 00:31:36,599 --> 00:31:41,279 clear path through the content to the result that they want to get. And 457 00:31:41,720 --> 00:31:45,200 you know, like the one that you're doing now, the result is a 458 00:31:45,240 --> 00:31:48,400 plan they're planning for Christmas so they can make more sales. In the Christmas 459 00:31:48,440 --> 00:31:52,000 season. I want to backtrack a little a little bit there. So you 460 00:31:52,079 --> 00:31:56,720 mentioned you were on holiday during cart Open, which is not not like the 461 00:31:56,759 --> 00:32:00,839 best timing, right most people think KRT open is your and doors, and 462 00:32:00,880 --> 00:32:05,200 then suddenly you are. You're frantically trying to get people to buy, and 463 00:32:05,240 --> 00:32:07,440 then you close doors and it's like, oh, I can rest now. 464 00:32:07,720 --> 00:32:10,279 You could have did it the opposite way, like you went on holiday and 465 00:32:10,319 --> 00:32:15,079 now you're back. How was it, though, Like, how did you 466 00:32:15,160 --> 00:32:19,119 feel in the lead up to cut Open where you were planning and batching all 467 00:32:19,119 --> 00:32:22,079 of that content and scheduling everything, and then how did you feel while you 468 00:32:22,079 --> 00:32:25,759 were away knowing that all of this was going out, like you're you were 469 00:32:25,799 --> 00:32:31,960 kind of hands off and able to relax. Actually, I felt really great. 470 00:32:32,000 --> 00:32:37,440 And I think I were going to start doing this every month, to 471 00:32:37,480 --> 00:32:40,559 plan all my social media, to plan all my newsletters, to plan all 472 00:32:40,599 --> 00:32:45,440 my podcasts, because since September, since spring, when I started this my 473 00:32:45,519 --> 00:32:50,279 second business, I still was thinking, like, you know, it's just 474 00:32:50,319 --> 00:32:52,960 side has, it's just my hobby. I will do it during weekends, 475 00:32:53,000 --> 00:32:55,960 I will do it during nights, like it's just for fun. And now 476 00:32:57,000 --> 00:33:00,480 I just want to really do some structure, and I really enjoyed it. 477 00:33:00,519 --> 00:33:05,000 Actually, like I had one two days like full of content. I was 478 00:33:05,079 --> 00:33:07,759 recording all those episodes. I had a clear plan of what everything I have 479 00:33:07,880 --> 00:33:13,359 to mention, and then the feeling when you were done, like you were 480 00:33:13,400 --> 00:33:19,240 done like three four weeks advance, and it was amazing and I didn't even 481 00:33:19,279 --> 00:33:22,440 regret it, Like I was not even thinking like I could do this better, 482 00:33:22,559 --> 00:33:24,640 I could do that differently. I just do I just did my best 483 00:33:25,079 --> 00:33:28,720 and thanks to it, I could be on my holiday and maybe you know, 484 00:33:28,799 --> 00:33:30,440 I could do it better. But anyway, I did it the best 485 00:33:30,480 --> 00:33:35,039 way I was able to do it, and I think in the next month 486 00:33:35,079 --> 00:33:38,039 I would do it anyway, like pretty stimilar way. So I enjoyed it 487 00:33:38,079 --> 00:33:40,640 and I will probably do it like from this day. I will do it 488 00:33:40,720 --> 00:33:45,079 each month, like I will just batch everything and then like enjoy you know, 489 00:33:45,400 --> 00:33:49,720 working with people and not like focusing on you know, email creation or 490 00:33:49,759 --> 00:33:53,000 podcasting. And I would just rather than like doing a bit by bit, 491 00:33:53,079 --> 00:33:58,400 I will just do one two days of content creation because I can. I 492 00:33:58,480 --> 00:34:02,160 have to really think about my productivity since like you know, raising kid, 493 00:34:02,279 --> 00:34:06,759 having two businesses, I cannot just do it because I feel like I would 494 00:34:06,799 --> 00:34:09,119 like to do it. So yeah, it told me like how to batch 495 00:34:09,199 --> 00:34:15,039 content in my business, you know, business, coaching, business, and 496 00:34:15,079 --> 00:34:20,519 I will just keep doing it, I think forever. Yeah, it's feeling 497 00:34:20,840 --> 00:34:23,679 amazing. It is. Otherwise, I think when you're constant, like especially 498 00:34:23,719 --> 00:34:27,159 as a podcaster, and like I do three times a week, you do 499 00:34:27,199 --> 00:34:30,400 twice a week, like you constantly feel like you're just on this hamster wheel 500 00:34:30,400 --> 00:34:35,440 of always creating content. And some weeks you have more energy, other weeks 501 00:34:35,480 --> 00:34:39,239 you don't have as much energy. So getting it all done and scheduled and 502 00:34:39,320 --> 00:34:43,159 just it goes out without you having to think about it, that feels so 503 00:34:43,360 --> 00:34:45,519 good. So yes, it's a great place to be. And it's like 504 00:34:46,159 --> 00:34:51,400 I actually think it's quicker as well, because once you sit down to outline 505 00:34:51,400 --> 00:34:53,840 one episode, or like once you sit down to set up and record one 506 00:34:53,880 --> 00:34:57,760 episode, you might as well record another one, Like you save all that 507 00:34:57,840 --> 00:35:02,440 extra time in between all the different asks. All right, ELISKA one last 508 00:35:02,519 --> 00:35:07,159 question for you, if you think back to, like you know, when 509 00:35:07,159 --> 00:35:12,559 you sign up for launch Magic and think about like maybe somebody else who's in 510 00:35:12,840 --> 00:35:15,000 your shoes or like the shoes that you were in back then, and it's 511 00:35:15,000 --> 00:35:19,440 thinking about signing up but doesn't really know if it's the right decision or not. 512 00:35:20,039 --> 00:35:22,079 Is there anything that you would say to somebody who's on the fence, 513 00:35:24,239 --> 00:35:29,039 I would say, just go for it, Like if you already think about 514 00:35:29,039 --> 00:35:32,320 it, just go for it. And if you will do everything like at 515 00:35:32,440 --> 00:35:36,119 least the basic minimum level. You know, you know you don't have to 516 00:35:36,159 --> 00:35:38,880 do the webinar. But you know, I got my money back, I 517 00:35:38,960 --> 00:35:42,679 got even more money. I am still not doing what I'm going to do 518 00:35:42,719 --> 00:35:45,920 with them. I will probably buy something from you for that money, so 519 00:35:45,000 --> 00:35:50,159 you know I can continue working with you. But it's totally worth it. 520 00:35:50,320 --> 00:35:52,360 You will make your money back probably if you will do it the way that 521 00:35:52,480 --> 00:35:58,400 stuff is teaching and just do it. Like I was super terrified I didn't 522 00:35:58,400 --> 00:36:01,159 have my digital product. I was just starting out my coaching business. But 523 00:36:01,280 --> 00:36:06,079 I just wanted to be the part of Lounge Magic so much, Like there 524 00:36:06,159 --> 00:36:09,280 was a really part of me like still thinking, and it was thinking before 525 00:36:09,400 --> 00:36:13,360 and around before, and then I was like, whatever, you know, 526 00:36:13,480 --> 00:36:15,519 it will just I will just create it somehow. And I didn't have time 527 00:36:15,559 --> 00:36:17,599 for that, you know, I had a lot of other things, and 528 00:36:17,920 --> 00:36:22,840 I just prioritize it and now I don't regret any single thing, and I 529 00:36:22,840 --> 00:36:27,400 would never do it anything. I wouldn't do it without Lunch Magic. So 530 00:36:27,679 --> 00:36:30,360 if you are even a little bit thinking, then just like go for it, 531 00:36:30,760 --> 00:36:32,719 like it's a sign. It's a sign that you should. You should 532 00:36:32,760 --> 00:36:37,119 do it because you know it's gonna everything. You will just earn so much 533 00:36:37,159 --> 00:36:39,039 from it. You will get you know, support, you will get another 534 00:36:39,119 --> 00:36:43,119 people that are in the same shoes, so you know, and the good 535 00:36:43,159 --> 00:36:46,519 part is you have some you know, people who already went through the Launch 536 00:36:46,599 --> 00:36:50,639 Magic, so you know, you will probably meet me there in the Facebook 537 00:36:50,679 --> 00:36:54,119 group. You will get some new people coming in. So I think if 538 00:36:54,119 --> 00:36:57,760 you want a gift, if you want to give a gift to yourself, 539 00:36:57,840 --> 00:37:00,400 and if you just you know, do something for yourself, then just go 540 00:37:00,440 --> 00:37:05,679 and buy a Lunch Magic because it's really going to change your business life as 541 00:37:05,719 --> 00:37:09,320 you know it for now, because now mine is definitely changed since I finished. 542 00:37:10,039 --> 00:37:15,079 Oh, thank you, thank you for the very kind words. I 543 00:37:15,119 --> 00:37:17,960 think that you are not giving yourself enough credit. So we are going all 544 00:37:19,039 --> 00:37:22,039 of your students, we are going to work on that. It's hard though, 545 00:37:22,119 --> 00:37:24,480 right, Like you know, as somebody when you're like promoting your own 546 00:37:24,480 --> 00:37:28,639 stuff, it's really hard to be like, yeah, it's amazing. But 547 00:37:28,679 --> 00:37:30,639 it's like when you hear that from somebody else, it's like, oh yeah, 548 00:37:30,800 --> 00:37:35,599 that's like it's actually changed somebody's life. That's cool. Alyiska, I 549 00:37:35,599 --> 00:37:39,679 have a feeling you're gonna need to start creating like programs in English because I 550 00:37:39,679 --> 00:37:43,880 have a feeling there are there are quite a few people who have e commerce 551 00:37:43,920 --> 00:37:46,760 businesses who listen to this podcast, and I suspect that they might want to 552 00:37:47,079 --> 00:37:52,000 learn a little bit more from you. But in the meantime, like if 553 00:37:52,000 --> 00:37:53,960 we have any people who speak check in our audience, where can they find 554 00:37:54,000 --> 00:37:58,280 you? Where can they connect with you? What's your Instagram? All of 555 00:37:58,320 --> 00:38:01,760 those things? Yeah, but the best way to reach out to me it's 556 00:38:01,840 --> 00:38:07,599 on my Instagram. It's called trafit profit, which is a rhyme and it's 557 00:38:07,679 --> 00:38:12,280 like hit the profit in English, so it's a traffic profit or my website 558 00:38:12,320 --> 00:38:15,599 whenever I will say it in check right whatever that the chicat dreffit profit that 559 00:38:15,679 --> 00:38:21,199 you cut says it yes, or on my podcast where I chat all about 560 00:38:21,280 --> 00:38:24,559 you know, struggles that we are going through as eCOM business owners, and 561 00:38:24,760 --> 00:38:29,880 especially I'm focusing on women, so I'm even more niching down because I work 562 00:38:29,960 --> 00:38:32,559 only with women, which is something that we were chatting about in the Launch 563 00:38:32,599 --> 00:38:37,840 music as well, so I cannot niche down even more. This is its 564 00:38:38,239 --> 00:38:42,719 amazing. Thank you so much, Alyska. Thank you for being so open 565 00:38:42,960 --> 00:38:45,760 and honest about everything that's like gone on in your launch and like the whole 566 00:38:45,800 --> 00:38:50,559 journey you've been on. It has been such a pleasure working with you. 567 00:38:50,880 --> 00:38:53,719 And yeah, I look forward to working with you again in Launch Magic in 568 00:38:53,719 --> 00:38:59,360 the future and however else we work together and what I think it's not promoted 569 00:38:59,400 --> 00:39:01,360 as well, but you will find it in the Launch Magic are some special 570 00:39:01,400 --> 00:39:07,159 PEP talks about how to overcome fear, how to stop you know, overthinking 571 00:39:07,239 --> 00:39:10,000 everything, and it's part of the Launch Magic as well. So if you 572 00:39:10,119 --> 00:39:15,719 feel that you cannot join because of the fear or the overwhelmed or the perfectionism, 573 00:39:15,840 --> 00:39:20,000 everything you will find is in the Launch Magic. It's gonna truly help 574 00:39:20,039 --> 00:39:22,519 you. I enjoy that five. I listened twice or three times already to 575 00:39:22,559 --> 00:39:27,480 all of those PEP talks just when I'm working and it's like I'm working and 576 00:39:27,519 --> 00:39:30,800 it's motivating me. You know. Meanwhile, I'm working, so I'm just 577 00:39:30,840 --> 00:39:32,320 saying that you will find it there as well. So you know, if 578 00:39:32,320 --> 00:39:36,960 you have some fears, we are gonna work on that. In life magic, 579 00:39:37,480 --> 00:39:39,360 I forgot about those. Yeah, oh, thank you. I love 580 00:39:39,480 --> 00:39:44,360 mine. I love them. They are amazing and I'm not gonna take any 581 00:39:44,360 --> 00:39:47,079 more of your time and your listeners. So thank you so much for inviting 582 00:39:47,119 --> 00:39:51,840 me. I always enjoying to chat with you, So thank you so much 583 00:39:51,960 --> 00:39:53,920 and thank you. All Right, that's it for today's episode. If you 584 00:39:53,960 --> 00:39:58,800 are listening to this episode when it goes live, I'm running a free masterclass, 585 00:39:59,000 --> 00:40:01,320 make sure you are register for that one. In it, I'm teaching 586 00:40:01,519 --> 00:40:06,800 how to tweak your launch strategy to make more sales in the current economy because 587 00:40:06,840 --> 00:40:09,239 the things that worked a couple of years ago, they've all shifted and you 588 00:40:09,320 --> 00:40:14,119 need to make some big changes to your launch strategy if you want to still 589 00:40:14,119 --> 00:40:17,119 have profitable launches like what we've seen in the last couple of years. So 590 00:40:17,239 --> 00:40:22,360 head on over to Steph Taylor dot co slash Masterclass or send me a DM 591 00:40:22,400 --> 00:40:25,199 on Instagram. Send me the word masterclass and I will pop you the link 592 00:40:25,440 --> 00:40:29,800 for that one. I'm there at steph Taylor dot co on Instagram as well. 593 00:40:30,119 --> 00:40:32,599 Hope to see you live in the Masterclass later this week. All right, 594 00:40:32,679 --> 00:40:35,679 that's it for today's episode, and catch you next time.