It was amazing. Like before, I was actually thinking about having ten people
to sign in because it was not the cheapest program and I really had a
small audience, like we are now talking about maybe twenty people in you know
newsletter list when I was starting like three months ago, two months ago,
and I had maybe like two hundred followers on Instagram. So I was like,
if ten people, like, it's a lot. The CONVERSI rate is
super high, but I will try my best. Welcome to Imperfect Action.
I'm Steph Taylor. The years, I read all the books, downloaded all
the freebies, and did all the courses, but it wasn't until I started
taking imperfect action that my business had its first million dollars year. Imperfect Action
is about doing things before you're ready, prioritizing consistent action over perfect action,
and moving forward even when you're not sure you're doing it right. On this
show, you can expect minds advice, actionable marketing tips and strategies to build
a business that brings you more profit, more freedom, and even more joy.
Are you on the list to get my daily businesses? Every day,
I'll send you a bite sized prompt designed to help you grow your business in
a more intentional way. Sign up at Steph taylor dot co, forward slash
DBB, or at the link in the show notes. Hey, welcome back
to Imperfect Action. This is episode eight hundred and eighteen. Today, I've
got one of my fabulous Launch Magic students from the last round. I'm bringing
Eliska on to share her story on how she managed to successfully launch even though
she was starting out a brand new brand with twenty subscribers, through to successfully
launching a three day workshop series. I think Eliska is a fantastic example of
how you don't have to be launching a traditional online course or a memos ship
or group program, and that actually a three day workshop live taught virtually.
That's an awesome product idea. So I am going to leave the intro here
for now and we will jump into today's episode with the fabulous Eliska. Aliska,
I'm so excited to talk about your most recent launch. But before we
start talking about your launch, give him my listeners a little bit of a
background, because you run multiple businesses now and I think it would really help
my listeners to understand, like where you kind of first entered the business world
and where you're at now, like with what you're doing now in your business.
So I run eCOM Store it's Jelery brand from twenty eighteen. And it
was all the time like a side hustle because I was working as a digital
marketer before and then I was freelancing and it was still like a hobby.
And then I had my son and it was a hobby again, and then
I decided, you know, I have to go full time for this.
So we are since then, we are doubling down each month each year.
And actually, like I started, I think the big part of my business
coach journey just started because of your podcast. And I just enjoyed it so
much and I decided, you know what, like I will, I will
just do it whatever, like if no one buys, then like no one
buys, I can try next time, one more time. And I thought,
this is a great opportunity for eCOM store owners to start learning and teaching.
And in I'm living in Chicale Republic, and there is not a lot
of resources, and this especially not like one on one resources. But yeah,
after two or three months, I was fully booked for like four or
five months in advance. So I decided I have to do some group program
because otherwise I cannot help a lot of you know, eCOM store owners,
so they are like waiting for a lot of months. And that's why I
decided to start with you. And I think like I was like so excited
to join the Launch Magic that I didn't even know what I'm going to launch.
I just wanted to have the experience with you that I was like,
it was a one podcast episode that like, I decided to go for it.
It was the one when one of your students were talking about the Magician's
Gap and how much it changed their life and how important for them it was,
and I was like, whatever, I'm signing in, like, I
don't know if I will make it. I don't have time for that,
but I would just somehow make it happen. And it's like how I ended
up writing here. And it's so funny now because this episode with you might
have that same effect on somebody else who's sitting on the fence and isn't sure
about whether they should join and whether it's the right fit for them. And
I love I love your story because it's such a great example of how solving
a really specific problem for a really specific niche like e commerce business store business
owners in the Czech Republic, Like, that's quite a specific niche, and
I think like that's the perfect example of how you can still build that successful
business even with when you get really specific, and how sometimes the more specific
you are, the more in demand you are. So I really love that
and I think it would help my listeners a little bit to get some context
around what actually it was that you ended up launching because you started out with
this idea of a group program, but I know that you pivoted a little
bit with that once you started getting into the Launch Magic content. Yes,
before I was thinking about five six months long group program, but then I
saw the content of Launch Magic and I was like, wow, this is
like a huge complex thing. And I really enjoyed our weekly QNAs because then
I was sure that, you know, I'm right on track each week.
And then I actually had a chat with you where we were talking about,
you know what I was skipping this year because I cannot do it, and
you were really supporting me and motivating me, like to go for it and
make it the way it's gonna be easy for you. And then I decided
to do a three days long workshop that is about planning your Christmas season in
eCOM store, because it's typically the biggest season you have during the year.
And when you are talking about niching down, I think that on the journey,
I even niche down even more because now I'm like focusing on planning and
how to you know, reach your goals. And yes, I am talking
about newsletter and Facebook ads, but like my clear focus is on planning and
how to be productive and how to you know, go for it and don't
overthink it. So I think I even knee down one more step, and
yeah, it's gonna be three days and we will be planning the whole Christmas
season in three days. So then you can just you know, go and
do all the work and you know what to do. You don't have to
think you don't have this shining object syndrome. You are just focusing on your
season and you know, trying to enjoy even some maybe more free time and
not just like I can do everything last minute. Yes, I remember when
we brainstormed that idea together and it was like it was almost like I could
see your eyes light up when you were like, oh, I don't have
to do this big long program and spend all this time because you're busy,
like you're running a successful e commerce jewelry brand, you're coaching one on one
with clients, you have a kid like, you don't have a whole lot
of spare time. So for somebody like you, creating that three day workshop
is perfect. You've already got a lot of that material there because it's something
you do in your business. You love planning. Most other people hate planning.
So it's like it's a great solution for those people who are feeling really
overwhelmed coming into Christmas. I love that idea. And how did it all
go? Yeah, it was amazing. Like before, I was actually thinking
about having ten people to sign in because it was not the cheapest program,
and I really had a small audience, like we are now talking about maybe
twenty people in you know, newsletter list when I was starting like three months
ago, two months ago, and I had maybe like two hundred followers on
Instagram. So I was like, if ten people, like, it's a
lot, the converging rate is super high, but I will try my best.
And then I decided, whatever, I'm going to launch a podcast and
it was again one of your episodes and in the Q and as when you
were talking about just do what you like to do and you know, don't
care about like the trends or I just this is the funny thing, Like
I love dancing on reels on our jewelry brand Instagram. I hate it for
my business coaching side, because you know, this is not type of content
I want to be creating, so that I'll have to figure out what I'm
going to do, like how I'm going to attract more people. And I
bought your Launch eight to that launch podcast course, and now it was time
to finally do it. So I launched my podcast and I have like a
huge you know, testimonials from it, like every almost every day, like
someone is texting me like how it's amazing how they enjoyed the episodes. I
think like running podcast was a huge part. And sixteen people finished signing up.
I had still a small list, like around one hundred people only,
but I didn't run any ads. I had only my lead Magnet that we
were working together on. You know, in launchy Magic, you were giving
me a huge sex like for me and really amazing and important feedback on that.
So I created Lead Magnet. I think that helped me a lot as
well. And yeah, so now sixteen people are gonna go on the journey
with me. Wow, that's like I mean, normally we don't look at
the conversion rate as a percentage of your whole email list because a lot of
the time the people on the email list aren't actually relevant for not everyone on
that email list is relevant for that product. But like, that's sixteen percent
conversion rate from your email list, which is insanely good. So whatever you're
doing, it's working, so please keep doing that. So before, let's
look back to like a couple of months ago, before you decided to launch
anything a whey you you had this idea in your mind of oh, I
want to launch some kind of digital product, but I don't know what it
will be. Is that correct? Yes? Yeah? I think, yeah,
I think, Like I knew that digital products are some kind of like
interesting and I should like deep dive in them, but I didn't really want
to start like this huge, you know, course about how to set up
website and how to create the offer, how to create pricing and everything like
like yeah, I don't have time for that, And I just really liked
your approach, like, let's launch it first see if it's like, you
know, even a good idea, and then create it. And then I
was like, that's amazing, because I don't want to spend weeks and months
of creating something like I've never created before. And that's why I maybe I
didn't even go for the like digital pre recorded course because it's the first time.
So that's why I want to do it live. And I just knew
I want to do something I didn't even know what to do. And then
I just signed up for large Magic, and then I started brainstorming what I'm
going to do, like, yeah, it's gonna be a highest season in
the year, you know, Christmas season. What can I do? I
love planning, so you know I can help people to plan their Christmas season.
And all of it was just after after in the first module when you
were talking about, you know, how to solve problem and which solve which
problem to choose? So yeah, I just had the idea and I loved
your content, so that that's the reason why I decided like I would just
create it on the journey, you know. So yeah, it's such a
good problem. Like when when I say solve a specific problem for a specific
group of people like that is the specific problem that I'm talking about, Like,
that's that level of specificity because there are so many other courses out there
that are like, yeah, this is how you set up your online shop
and I don't know, this is where you find wholesalers and all of that
kind of stuff. And for you to try and compete at that level when
you have such a small list and a small audience when you're starting out,
that's like, that's really challenging to do. Whereas when you have that specific
problem, it's so easy for somebody to look at that and be like,
yeah, of course I'm struggling with planning for Christmas, so it's perfect.
And one thing was pretty hard was that you're on the journey. During we
were like creating our offer in the launch Magic, some people were, you
know, approaching me like I need something for beginners, I need this,
I need that. Do you have something like that? And I just had
to keep focusing you know, I'm sorry, but this offer is not for
you. But maybe next year, you know, when you're you know,
when you will have the eCOM store finally, then you know you can join
me. But it was I think the hardest thing was like, keep focusing
on this one rite offer, because then you know, when you start working
on that, you are questioning yourself. You know, have I choose the
one or like I just messed up? So yeah, this was the right
the hard thing. And what was very funny was when I joined the Launch
Magic I was a little bit scared to admit that to my husband because I
am definitely a course seeker. And after that, like in one or two
weeks, I'm just complaining so much, like there is nothing new, I
know it all. My husband is always like, you are just underestimating yourself.
Stop buying courses, and I was so afraid to tell him that,
you know, I purchased launch Magic. But then I think he was really
happy that I each week I was just excited about this new content and how
I'm learning and how amazing the support is. Like I loved your exo sheets
because I finally was doing the thing. I didn't have to think if I
will write it here or there. It was perfectly ready from you. So
I think that he was relief that after a few years of hating, you
know, digital courses, I am buying. This one was the very first
one I enjoyed and you know, he could just listen to me being excited
about everything inside. Oh, I'm so glad to hear that, because it
is really challenging and like a huge part for me, like a really big
challenge. Is actually really similar to yours, where I get a lot of
people saying, well, I'm launching a service or I'm launching this and it's
not it's not a digital product. And I also have to say no to
those people. But because I say no to those people, it means that
I can keep the content in launch magic really specific for people like you who
are launching that digital product, because if I was then suddenly like going off
on all of these tangents about like this is how you launch a service,
you'd be like, yeah, but I already know that I'm not here to
learn how to launch a service stuff. I'm here to learn how to launch
a course or a workshop or group program. So yeah, that's awesome feedback
for me, Thank you so much. So. Thinking a little bit about
your podcast, actually, like when you first started podcasting, you obviously did
it with the goal of launching in mind. What kind of content did you
start posting and like was it did you have loads of content? Ideas.
Did you struggle for content ideas? Like how did you go with all of
that? What is important to say is that I tried to record my episodes
like six seven months ago. I the first thing was that I bought my
mic, right as all the first thing you do, So I bought my
mic and then I decided, you know, I will give it a go,
and I write some you know scripts and read it and it was horribly,
terribly boring. I was like, I'm never gonna launch a podcast because
I cannot listen to that. And yeah, it was a typical one,
like you hate your voice. And then I started Launch Magic, and because
of the Magician's gap, because I already had the topic for the digital you
know product I'm going to launch, I exactly knew what is going to be,
like the topics they need to go through. And half of my episodes
were focusing around the group program, but not like joining the program, but
more about out what they need to know before joining the program. So it
was amazing. And then I am actually enjoying to listening to my voice in
my episodes and I'm like this good, this content is real gold. Yeah,
I did a good job. And before I just hated it. I
could hear it in my voice then it's super boring, and now I just
really like it. And it's basically only because I know what I'm going to
share and it's not like super you know, general about eCOM stores, but
I already have the group program in my mind and I know you know where
I need to take them, so they are ready to say yes. So
yeah, the lunch Magic also helped me to create my topics and you know,
for weeks and weeks advance in the podcast. So yeah, it was
like I would say, amazing benefit that is not really promoted, but I
want to promote it here that you know, you don't have to think about
your podcast episodes because it's just gonna come up during the launch magic. Yeah,
can you think of any examples of your topics you spoke about, like
off the top of your head, just so my listeners can say, like
from a real practical example of like, oh, this is what somebody would
talk about. Yeah, the group program is about planning your Christmas season.
So some of the topics were like you don't have to be the planning type
to be able to launch it. And then I have some examples from my
clients, Like I have one super super creative, not focused client and I
just you know, had an interview with her and we were to think about
it. And then for example, you don't need to have a huge budget
to be able to have Christmas season like a proper campaign, or you don't
need to have a huge team. You can just do you know, a
lot of things by yourself. Because I'm focusing on helping small business owners.
So yeah, those kinds of topics when I'm trying to show them how they
can do it, even if even if they think, like you know,
this is not for me, So I'm showing them, yes, you can
do it as well. And these are the steps. And if you want
more and if you want to know how, then you know you can go
with me on the journey and I will teach you how and show you and
you know, give you your personalized feedback on that. Oh yes, I
love that. Now your podcast is in check right, it's not in English,
Yes, it's in Teresching. So my question to you is, is
podcasting in a different language. Do you think there were any big differences with
like what you learned in the podcast launch plan versus what you actually encountered podcasting
in a different language. No, not a single thing. I just use
it all for me, like for the next time. It's more also focusing
on the emailing part because now I was able to launch two episodes a week
for the podcast, and then you know, I didn't have a lot of
time for the other other channels. But yeah, I use it everything.
Every single piece from your podcast or from your course about the podcasting I used
and there were no differences for me. You know, if it's in Check
or English, it was the same value. So well, that's cool,
that's awesome. So with the like with the podcast, you're podcasting twice a
week, how many emails were you sending out each week? How many times
were we posting on social media? Like what were all of the things you
were doing in that lead up Two Doors Open? I was posting around three
times a week for my feet. Now I reduce it just to do posts
after your talk in q Anda is how we can focus more on our channels
that we actually like and I am sending three emails weekly. It's about like
business short business advice is just clearly focusing on eCOM store like what you can
do today, and then I'm sending like once two weeks like bi weekly,
some general newsletter and yeah, I think that's it. And my podcast episodes
are two per week and they are really short, like ten minutes the max.
That's amazing. And in the actual launch, did you do a webinar?
No, because if I would have to do the webinnar, I wouldn't
do the program. Yeah, because it was like so much more work that
you actually like approved to me that you know, I don't have to do
the Webinner for the first time. And I think that this is the reason,
like why I actually know everyone in the group program. I know them
by name, I know what they're doing, I know their store because we
were during the lead time. We were already in touch. They were chatting
with me like months two months ago, like I want to do the program,
like the first thing when I just you know, announced it already,
people were sending me messages like I'm going to be there. So that's the
reason. Like maybe if I would do the Webinner and you know, do
some Facebook ads, then I would have like a higher conversion rate, But
I just really wanted to test it out first for the first year, like
to know what I'm selling and to know, and I know that those people
who are following me for a longer time, they will be like really kind
to me, and they will be providing me useful feedback. It's going to
be like some stranger you know in the program. So this is really nice
that I know all of them and we were chatting for weeks in advance.
So I'm really excited. I love that because I think often we look at
our audience and we think it's like this number of people. We're like,
oh, I've only got a hundred followers, and then we forget there's actually
like one hundred people there. And so there's so much value to be had
in having those conversations, dming those people, emailing them wherever you're having those
conversations, and yeah, like I as much as I love webinars and they've
converted so well in my launches and loads of student launches, I think if
you if you do have that really specific problem and you've got that warm audience,
like obviously whatever you've done has warmed your audience up so quickly, it's
amazing if you have that warm audience, Like the webinar is probably the the
only bit of your launch that I can say, like in that first one,
if you want to skip it, skip that because I would rather And
I said, I think this is exactly what I said to you a list.
I was like, I'd rather you launch and don't do the webinar this
time, and then next time, once you've already got the sales page,
you've already got the workshop created, like you've got all of the content created,
then you've got time to go and create that webinar. Because yeah,
like it's all well and good me saying like, yeah, create a webinar
as well, but you only have so many hours in the day. And
yeah, I'd much rather you actually get to the finish line and launch than
do it perfectly. And I think you've done like such a great job of
getting to the finish line and you know you've skipped a huge part of it,
but you still had such an incredible conversion. I don't think like I
can't fold your launch at all. And one thing that I would say is
was really beneficial was m Like, I guess in my case, the podcast
was about worming my my followers, and I didn't do any interviews in anyone's
else podcast, so that's something. But I want to work on in the
future. And the other one was I was creating a genuine connection on Instagram
with some other business coaches or programmers who are doing eCOM stores or website designers.
And you know, when I started a conversation and when I shared some
of their really good topic, then they shared mine. And this is how,
you know, my audience start growing and now I have like still very
small, I have over a thousand followers. That's not like huge, but
you know I started with like one hundred two hundred and I was running at
for my profile for like a week and then just I stopped, like whatever,
I'm going to do this organically, and then you know, I will.
I will decide what's in the future because we are still doubling down in
the eCOM store and it's like really hard. This is a huge challenge for
me just to do what's the easy thing and like put to focus on.
So if I wouldn't join the Launch Magic, I would probably never stand because
I needed to do do it easily and I needed to do it with the
support because I don't have time for googling it. You know, I don't
have time for listening to all free podcasts about creating courses out there. I
just wanted to see, like, you know, let's do this and that
and that's going to work. And I did this and that what you showed
us, and it's working. So you know you are doing it right obviously,
power right of And I know you say like you're you're a course seeker
and you buy lots of courses, but so am I, and I think
it's I think a lot of the courses that I've invested in have been like
shortcuts for me. It's like you can, yeah, you can spend all
the time figuring it out, you can google it, you can do trial
and error, and when it doesn't work, then you use that as feedback
and you tweak it like that stuffs all valid. But sometimes, yeah,
you just want to save that time and you just want somebody to be like,
yeah, this is just one framework you can follow to get it done,
rather than all of the different free framework said somebody's giving you on all
of the different podcasts. So one one other question that I have about like
the actual launch itself, like the logistics of it. Did you include any
bonuses in your launch? Yeah? I had for my first day, I
had a thirty minutes call with me where we can really deep dive in the
you know, your Christmas campaign and we can like see you know the spots,
the blind spots you are still having and you know what kind of products
you wanna know you want to sell. And then on Wednesday, it was
the third day, I launched the bonus. It's gonna be training about Facebook
ads with one of my friends. He's a Facebook expert, so it's gonna
be AT's training. And then the last day was a checklist of ideas how
you can raise your revenue and profits, like what kind of activities you can
do. It's just simply BDF file with the checklist, and yeah, I
think that everyone was basically like just you know, jumping in because of the
one on one sessions. And my husband was like, what what what if
you are going to sell like fifty sixty seventy of them, Like are you
gonna have those one on ones? So I was like no way, That's
what I was like, even like Glad, it's like fifteen I still have
to deliver fifteen thirty minutes called, you know, so now I have to
find some time I don't have because I really want to provide that and I
know how how much it helped me with you have this call, So I
hope that they will see the extra the extra level of support. And I'm
really glad that you know, it's not going to be only about the group
program, but you can chat about specific thing and it's after teaching the program,
so we can like be specific and you know, it's not going to
be like general questions like how can I find some people who will buy some
stuff from me? But we can focus on the planning planning part. So
we had these three bonuses, and yeah, I think the first one worked
very well. And the training about the Facebook at like people are talking about
like they were asking if they are going to get it as well, because
I was promoting this bonus a little bit earlier and like this is one of
the top people you can find in the chore Republic. So this is the
reason like why I think it works so well, because you know, he
has a really good pr and a huge rate. So I was glad that
you know, he approved to join us for our Q and a session.
Oh that's amazing. Yeah, And like the one on one calls. I
so the first time I launched launch Magic I was like, Okay, let
me do the one on one strategy calls. And I was a little bit
worried same as you. I was like, oh, what if I have
a lot of people sign up? And I think that first launch we had
one hundred people in total, but only the people who bought live on the
webinars got the one on one calls. And I actually found and like I've
used it again, that used that bonus pretty much every launch, because what
happens is I find that people I typically say, like, you have to
complete it at least module three before you can book in, And what happens
is like around module four is where it gets a little bit challenging because like
you're doing all of the work. It's like you're creating the lead meg like
you've been through it all, you know what it's like. And I think
having that one on one call when things start to get a little bit challenging,
helps to kind of keep you motivated, keep you engaged. I think
with you like you were, you were stuck on like how much work this
was going to be, and then quickly working through like a solution. I
think we worked that out in like fifteen minutes. Probably the reshaping of how
it was going to look. That can help people to like move through the
bits where they're stuck in working through your course or your program or anything like
that. So it's such such a valuable bonus. So like, now that
you've wrapped it all up, you've wrapped up cut, you've closed the doors,
how how are you feeling? Like, are you exhausted? Are you
like can't wait to launch again? Somewhere in between? Yeah, I'm go
achiever. So now I'm already thinking what the dog And because like the first
part of the launch magic is like this huge strategy. Like I was on
my holiday in Gerba and I was just really enjoying that. Like I started
at ten pm and then my husband was at three am after our QNAs because
of the time zones, like you are on holiday, are you going to
go to bed or like not? Like what is this? And I was
like, I'm so sorry, I'm just enjoying this so much. I will
just finish this last piece. And then you know, I stopped it for
like five days because I was like, you know, this is the family
holiday. And then I was so excited because the magicians gap was so amazing.
And then after that there was the second phase. It was about lead
magnet and website and all those tech stuff, and I was like, oh
my god, like all the week, I'm just figuring it outing like the
lead magnet and every you know setup about a website, and it was really
like definitely a lot of work. I definitely felt exhausted. And then we
are going to go for another holiday during my open car, so that's when
I have to bad all my content. So actually, like I was so
much enjoying the open card period because I had everything done before and I was
just showing up like twice a week in the in the Instagram post. I
know I could do live and you know I can do Q ANDAs and everything,
and maybe you know, some of them more people would sign up because
yeah, I didn't give them like a huge support during the open Card and
everything was pre recorded, but I was like whatever, you know, it's
the first round. I want to enjoy some time with my family. So
I just wanted to say like how it was going through stages, you know,
exciting, then exhausting, and then it was like everything is done.
I can just enjoy. You know, orders are coming in. I don't
have to plan everything last minute. So that was amazing as well that you
know we had the time before to really like prepare it and not do everything
last minute. And now I'm thinking, like what can I do because lunch
maging starts again, so I have to come up with something new. So
what kind of program I can start right because you know Steph is going to
be back. I want to be on the Q and as so I'm thinking
about the membership or yeah, or digital course, but now I'm more leaning
to membership. That's going to be focusing on planning and actually like doing like
stop the information you have enough, like let's start doing planning and you know,
planning your quarters, your year goals, and like be more like a
support for people and not like create this huge library of videos. I don't
have time for that. No, and nobody has time to watch all of
those videos, Like there's so much content out there. It's more about it's
not so much about like giving people more content. It's about giving them that
clear path through the content to the result that they want to get. And
you know, like the one that you're doing now, the result is a
plan they're planning for Christmas so they can make more sales. In the Christmas
season. I want to backtrack a little a little bit there. So you
mentioned you were on holiday during cart Open, which is not not like the
best timing, right most people think KRT open is your and doors, and
then suddenly you are. You're frantically trying to get people to buy, and
then you close doors and it's like, oh, I can rest now.
You could have did it the opposite way, like you went on holiday and
now you're back. How was it, though, Like, how did you
feel in the lead up to cut Open where you were planning and batching all
of that content and scheduling everything, and then how did you feel while you
were away knowing that all of this was going out, like you're you were
kind of hands off and able to relax. Actually, I felt really great.
And I think I were going to start doing this every month, to
plan all my social media, to plan all my newsletters, to plan all
my podcasts, because since September, since spring, when I started this my
second business, I still was thinking, like, you know, it's just
side has, it's just my hobby. I will do it during weekends,
I will do it during nights, like it's just for fun. And now
I just want to really do some structure, and I really enjoyed it.
Actually, like I had one two days like full of content. I was
recording all those episodes. I had a clear plan of what everything I have
to mention, and then the feeling when you were done, like you were
done like three four weeks advance, and it was amazing and I didn't even
regret it, Like I was not even thinking like I could do this better,
I could do that differently. I just do I just did my best
and thanks to it, I could be on my holiday and maybe you know,
I could do it better. But anyway, I did it the best
way I was able to do it, and I think in the next month
I would do it anyway, like pretty stimilar way. So I enjoyed it
and I will probably do it like from this day. I will do it
each month, like I will just batch everything and then like enjoy you know,
working with people and not like focusing on you know, email creation or
podcasting. And I would just rather than like doing a bit by bit,
I will just do one two days of content creation because I can. I
have to really think about my productivity since like you know, raising kid,
having two businesses, I cannot just do it because I feel like I would
like to do it. So yeah, it told me like how to batch
content in my business, you know, business, coaching, business, and
I will just keep doing it, I think forever. Yeah, it's feeling
amazing. It is. Otherwise, I think when you're constant, like especially
as a podcaster, and like I do three times a week, you do
twice a week, like you constantly feel like you're just on this hamster wheel
of always creating content. And some weeks you have more energy, other weeks
you don't have as much energy. So getting it all done and scheduled and
just it goes out without you having to think about it, that feels so
good. So yes, it's a great place to be. And it's like
I actually think it's quicker as well, because once you sit down to outline
one episode, or like once you sit down to set up and record one
episode, you might as well record another one, Like you save all that
extra time in between all the different asks. All right, ELISKA one last
question for you, if you think back to, like you know, when
you sign up for launch Magic and think about like maybe somebody else who's in
your shoes or like the shoes that you were in back then, and it's
thinking about signing up but doesn't really know if it's the right decision or not.
Is there anything that you would say to somebody who's on the fence,
I would say, just go for it, Like if you already think about
it, just go for it. And if you will do everything like at
least the basic minimum level. You know, you know you don't have to
do the webinar. But you know, I got my money back, I
got even more money. I am still not doing what I'm going to do
with them. I will probably buy something from you for that money, so
you know I can continue working with you. But it's totally worth it.
You will make your money back probably if you will do it the way that
stuff is teaching and just do it. Like I was super terrified I didn't
have my digital product. I was just starting out my coaching business. But
I just wanted to be the part of Lounge Magic so much, Like there
was a really part of me like still thinking, and it was thinking before
and around before, and then I was like, whatever, you know,
it will just I will just create it somehow. And I didn't have time
for that, you know, I had a lot of other things, and
I just prioritize it and now I don't regret any single thing, and I
would never do it anything. I wouldn't do it without Lunch Magic. So
if you are even a little bit thinking, then just like go for it,
like it's a sign. It's a sign that you should. You should
do it because you know it's gonna everything. You will just earn so much
from it. You will get you know, support, you will get another
people that are in the same shoes, so you know, and the good
part is you have some you know, people who already went through the Launch
Magic, so you know, you will probably meet me there in the Facebook
group. You will get some new people coming in. So I think if
you want a gift, if you want to give a gift to yourself,
and if you just you know, do something for yourself, then just go
and buy a Lunch Magic because it's really going to change your business life as
you know it for now, because now mine is definitely changed since I finished.
Oh, thank you, thank you for the very kind words. I
think that you are not giving yourself enough credit. So we are going all
of your students, we are going to work on that. It's hard though,
right, Like you know, as somebody when you're like promoting your own
stuff, it's really hard to be like, yeah, it's amazing. But
it's like when you hear that from somebody else, it's like, oh yeah,
that's like it's actually changed somebody's life. That's cool. Alyiska, I
have a feeling you're gonna need to start creating like programs in English because I
have a feeling there are there are quite a few people who have e commerce
businesses who listen to this podcast, and I suspect that they might want to
learn a little bit more from you. But in the meantime, like if
we have any people who speak check in our audience, where can they find
you? Where can they connect with you? What's your Instagram? All of
those things? Yeah, but the best way to reach out to me it's
on my Instagram. It's called trafit profit, which is a rhyme and it's
like hit the profit in English, so it's a traffic profit or my website
whenever I will say it in check right whatever that the chicat dreffit profit that
you cut says it yes, or on my podcast where I chat all about
you know, struggles that we are going through as eCOM business owners, and
especially I'm focusing on women, so I'm even more niching down because I work
only with women, which is something that we were chatting about in the Launch
music as well, so I cannot niche down even more. This is its
amazing. Thank you so much, Alyska. Thank you for being so open
and honest about everything that's like gone on in your launch and like the whole
journey you've been on. It has been such a pleasure working with you.
And yeah, I look forward to working with you again in Launch Magic in
the future and however else we work together and what I think it's not promoted
as well, but you will find it in the Launch Magic are some special
PEP talks about how to overcome fear, how to stop you know, overthinking
everything, and it's part of the Launch Magic as well. So if you
feel that you cannot join because of the fear or the overwhelmed or the perfectionism,
everything you will find is in the Launch Magic. It's gonna truly help
you. I enjoy that five. I listened twice or three times already to
all of those PEP talks just when I'm working and it's like I'm working and
it's motivating me. You know. Meanwhile, I'm working, so I'm just
saying that you will find it there as well. So you know, if
you have some fears, we are gonna work on that. In life magic,
I forgot about those. Yeah, oh, thank you. I love
mine. I love them. They are amazing and I'm not gonna take any
more of your time and your listeners. So thank you so much for inviting
me. I always enjoying to chat with you, So thank you so much
and thank you. All Right, that's it for today's episode. If you
are listening to this episode when it goes live, I'm running a free masterclass,
make sure you are register for that one. In it, I'm teaching
how to tweak your launch strategy to make more sales in the current economy because
the things that worked a couple of years ago, they've all shifted and you
need to make some big changes to your launch strategy if you want to still
have profitable launches like what we've seen in the last couple of years. So
head on over to Steph Taylor dot co slash Masterclass or send me a DM
on Instagram. Send me the word masterclass and I will pop you the link
for that one. I'm there at steph Taylor dot co on Instagram as well.
Hope to see you live in the Masterclass later this week. All right,
that's it for today's episode, and catch you next time.