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This What's on Tap Radio on demand
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dot Comcast Branding dot com. Enjoy
the show. This is about to be

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good radio. Oh yeah. To
me, a craft brewer is much more

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of a mindset. We just opened
two cans, spread the gospel of good

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beer. Tons and tons of stuff
going on in the beer world. I

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love craft beer. I love different
people's beers. It's a first favorite.

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Cheers two old US beer geeks and
those new to the craft. What's on

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Tap High five? This is What's
on Tap Radio Beer and the culture that

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flows with it. Pier's beer Guru
James Simpson and your Logic's Chad Pillbeam's a

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good way to start the show.
Hi, Hello Chad, by James,

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Welcome to the show. Let's make
a memory. You want to I do?

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I want to do a dang thing
it's just my ac real quick.

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Oh you here, what dude?
You gotta do all that in free game.

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You don't get to step out onto
the mound and throw the first pitch

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and go whoa hold, hold on, I gotta release the shoes. No

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no, no, no, no, no no. You gotta be ready

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to go, Simpson. Let's go. I'm ready. Let's do a thing.

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Welcome to What's on Tap Radio.
I have James, that's Chad and

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for the next two hours we got
a lot of good stuff on tap to

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talk about it. That's one money
back guaranteed if you're satisfied or anytime during

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this show. That is true because
we've been offering that now this is our

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tenth year and for whatever it costs
you to listen to this free program,

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we will double your money back.
That's a guarantee that we stand behind.

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Tell me another beer radio show that
comes on the exact same time we do

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that does that, We'll wait or
no. No, nobody nobody else doing

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a beer radio show for two hours
during this exact same time offers you that

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guarantee. Damn right, all right, So another We've got that out of

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the way. Um, the sponsors
who make it possible for us to go

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ahead and hold up our end of
the deal. Are that being Tatrick Brewing,

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Superior Pest Control, Beer Logic,
Conference and Events, Rinalda Tenhagen Insurance

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Group, The Backyard Girl, and
of course sponsoring our podcast Anywhere podcasts are

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found. A couple of minutes of
cast branding. That's cast branding, cast

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branding chat o's got um whether alerts. Oh it says it's gonna be really

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hot heat index of one hundred and
the one hundred and thirty. I think

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it said nice in the shade.
But you know what, we have cold

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beers to keep us cool, because
that's what this show's all about. The

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first segment is brought to the table
because rules are rules. We don't crack

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booters until the mic is our mics
are hot and we're three minutes in.

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Let's do a damn thing. Brought
to the table sponsored by The Backyard Girl.

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You know I got a birthday coming
up, Chad andyg I was asking

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me where do you want to go? And I was like, I don't

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even think any to answer that question. She's like, I know, kids

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going to the byg D. Right, we are load up the Simpson Family

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truckster and head out to the northwest
side of Houston, right there off on

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Highway two ninety corner weston Jones Road. Go get our buddy Mark mcshaffery.

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Oh there's the first name drop of
the show. I got it, and

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go give him a high five,
not just any high five, but what's

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on tap radio high five. Tell
him we sent you. And remember they

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have over one hundred different beers and
one hundred different food items, so they

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have something for everybody. And they've
been doing it now out for over twenty

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two years, celebrating another anniversary out
there, yes at BYG, So go

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check them out. They are proud
supporters of this fine program. And so,

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as James said, this is brought
to the table where James rings beer.

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I bring a beer. And we
had a close call last week.

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Yeah we do. This might have
been another home improvement show in this time

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slot, or another you know,
reverse mortgage or whatever it is that they

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normally play when we're not on the
radio. But now it's true we avoided

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that collision. Chad quickly Redhound Studio
and grabbed another beer. And well,

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because the rule the thing is if
Chad and I bring the same beer to

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the table. That is it for
this show and last almost ever. I

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mean, you had train coming on
this way. You had a train coming

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from this way and it was about
to collide and all grabbed that switch track

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handle real quick. Yeah, Collion, that conductor woke up real quick.

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It was like, oh, how
A got switch that track? Well?

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I decided to do something a little
bit different this week, James, because

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the show is called What's on Tap
Radio, Beer and the Culture that Flows

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with It? And in studio with
me this week, I have a stunt

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beer liver And no it's not it's
not stunt liver. Bill. Whatever happened

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to Bill? Silver Alert? Silver
Alert? He's not dead, he's not

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wandering out there, but in studio
with me. Home from school for the

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summer, and she's working a summer
job. My daughter, who's now twenty

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one years old, she's on this
show. Yes, who go tell out

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the world who you are? Hey, guys, I am the daughter of

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the amazing Chad Pilvim. My name
is Katherine Silvim, not Chad Junior,

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that's the other one. Um.
So yeah, thanks for having me on

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and James Beer in the Culture that
Flows with it. I don't want to

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say where my daughter got a summer
job. But let's just say we have

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a lot of cider in the house, okay, And so we're gonna kick

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off the show with a cider from
Where's this one? From? Catherine?

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This is from Virtue Cider in Fenville, Michigan. All right, And what

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are we cracking open here? So
this is their Guia cider. It's a

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seven point eight ABV and it is
known as one of their lavender ciders.

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All right, So we're having a
lavender sider. Now, I'm a big

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fan of lavender. I've kind of
put that right in the category of blueberries.

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Oh, it even looks like blueberries. Ah, we're gonna see what

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happens here. Okay, let's see
here. So Catherine Pillbeam, who is

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employed by somebody who makes cider,
but happens to just get her hands on

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some But anyway, this particular cider, not saying where she works, but

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this particular cider comes from Virtue Cider
just down the road. If you're not

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familiar with Virtue Cider, first sidery
to actually brew a beer and founded by

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Greg Hall of the Goose Island fame, who did the Bourbon County style.

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So that's what we brought to the
table. We will talk more about the

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cider, but James, you gotta
crack open a beer. I do.

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Yeah. Greg Hall is a lum
of the show. We had him on

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the early years What's on Tap Radio
back when he was still with Goose Island

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though, But anyways, very nicely
done, Catherine. All Right, beard

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I'm bringing to the table was suggested
by a listener. So you know,

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I'm a man of the people.
I listened to the folks and I was

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like, all right, I'll bring
that beard to the table. And I

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am bringing from eleven below Brewing in
Houston, Texas, the rad Robots,

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American India, pale Ale. Hence
the secret secrets, secret secrets. Oh

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yes, I love it. All
right, I'm gonna go ahead and pour

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this and one of my favorite vessels
that I have in my repertoire, so

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mister Robot, although I don't have
enough time to get to it, but

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definitely a lot of bitterness. I
could smell. Seahops, what does that

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mean? I'll explain as when we
came back from the first break, But

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this is the bad Robot. This
comes at a six percent alcoholiy volume by

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eleven Below brewing out of Houston,
Texas is the Bad Robot American pale Ales.

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Got a little skateboarder on it like
that, and so that is brought

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to the table, which is sponsored
by the Backyard Girl Check kicked it off

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with the cider and from Virtue Cider, the lavender Virtue Cider and you had

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the eleven below rad Robot Bad Robots. So that is brought to the table.

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Don't worry when we come back from
break before we get into the official

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What's on Tapredo fun Factor week,
we'll get into the specks of this beer.

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But we got a lot of good
stuff on tap this week, including

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bad ideas for brewing, can Ai
beat regular brewers and brewing and butt Light

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has launched a big campaign. They're
trying to get everybody back. We'll explain

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this What's on tapreo. Hang with
us for the next two hours. We'll

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be right back. Did you know
that's six beers a day can reduce your

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risk of giving a ratsass? Hey, you know, it doesn't matter what

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kind of beer you drink. Do
you like an ice cold? Do you

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like it served? Cellar temperature?
Do you like it served in a fancy

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glass or just drinking it from a
long neck bottel. It doesn't matter because

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everybody who drinks beer loves great food
and you're gonna find both at the Backyard

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Grill, located on the northwest side
of Houston, Texas, at the corner

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of Weston Jones Road. Proud sponsors. But what's on Tap Radio? Hey,

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it's Chad Pilby and the beer alog
you got here telling you to get

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out there and support those who support
us. And when you go in there,

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hey, like I said, it
doesn't matter what kind of beer you

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like. They've got an ice cold
beer right here. Or check out their

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cellared beer menu. Oh yeah,
ask for the special stuff. They got

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a secret stash forty eight taps everything
you want in a hundred different food items

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at the Backyard Grill. Check out
their beer bed, sign up for their

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newsletter and find out more at the
Backyard Grill dot com. That's the Backyard

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Grill dot Com. All right,
welcome back to this fine radio show.

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What's the show you're asking? It's
what's on Tapping Radio? Thank you?

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Yeah. If you just stumbled in, it's like, hey, what's going

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on in this place? Well,
we're gonna talk about beer for a couple

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of hours. But hang if you're, you know, just cruising the radio

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dial and you come across the show
and you're like, why don't only drink

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beer? Hey, still hang with
us. We got a lot of good

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stuff we're gonna be talking about.
I just cracked open cider man. Yeah,

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I was kind of a cider talking
about finding beer in the finding beer,

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finding love in the beer line,
A lot of good stuff on tap

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this week, how to be a
good regular according to bartenders. I mean,

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we just got so much stuff talking
about. Oh big topic. Can

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chat GBT brew better than humans?
AI? Can Alexa and Siri brew better

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than your Lumberjack brewmaster? Or that? Oh that's the new one right there.

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I want to see that category at
the Great American Beer Vessel, a

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new category AI generated beer or better? Yet, let's have a contest put

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Alexa up against Siri. Oh man, I'll be dangerous. I don't know

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if you're watching Black Mirror, but
that's a real scary show of what's happening

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in the future. But anyways,
let's focus on the now. Brought to

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the table, Chad kicked it off
with the cider. I don't think we

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don't really do a lot of ciders
on this show. Don't. But they

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dislikes side. I mean, I
do like ciders. I just just that's

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something we'd normally talk about. We're
drinking a lot of cider at the Beerlogic

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World headquarters and drinking emporium these days. As I mentioned before, my daughter

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home from Michigan State University and she
got a summer job at a ciderie.

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They're not a sponsor of the show, so I'm not going to plug them,

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you know, and you know,
but brought to the table, brought

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to you by the backyard Grill there
on the northwest side of Houston, they

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don't have They do have cider,
but they don't have this particular one.

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This one my daughter brought from a
local siderie just down the road from here

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in Allegan, Michigan and Fenville Virtue
Cider, which was founded by Greg Hall,

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who if you're not familiar with Greg
Hall, he is the brewmaster and

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sellerman who created the Bourbon County stout
line Goose Island. So he was part

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of that organization over there, sold
when it sold to Anheuser Busch left moved

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to Fenville, Michigan opened up the
sidery and end up selling Virtue too an

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Isiser Busch as well. I mean
that guy had probably owns an Island and

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that's been official What's on Tap Radio
fund Factor the week, brought to you

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by Yeah, there we go.
No, I want to talk more about

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these these beers or beer, I
should say your beer. I got a

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listener suggestion reached out to us on
our social media that's at What's on Tap

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Radio Facebook, Twitter, and Instagram
TikTok. But I believe they reached out

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to me on Facebook and asked me
if I had had the Bad Robot eleven

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Below Brewing, and I had not, so I decided, you know what,

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good suggestion, let's go. I
have not taken a sip. I've

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been working, you know, I'm
doing the controls and all that, so

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I have not taken a sip.
I wanted to you guys to experience this

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beer with me, so I'm gonna
go ahead and take a sip for the

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first time. I've never had this
beer ever, So this is the first

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time I'm trying this beer live on
the radio with you Red Robot on an

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episode when we're gonna talk about AI, let's go. Okay, it leans

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towards more of an old school I
pay, very clean and simple, some

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some pleasant bitterness. I can tell
there's some sea hoops in their well.

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There could be Centennial Columbus Cascade Chinook, Yeah, I couldn't remember the last.

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Those are the Four Seas also also
Centennial Chinook. I'm giving a hint

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of Amarilla hops on this as well. All right, And this comes to

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you at six point six percent alcohol
by volume. And this is the bad

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robot American Indian palle Ale from eleven
Below Brewing out of Houston, Texas.

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I don't know if you've had eleven
Below Brewing, but if you have not,

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I feel like it's a brewer that's
kind of slept on in Houston.

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Now, I grant it. They
just won a gold at the World Beer

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Cup for their big mistake, their
barreled stouting raw. Yeah, there was

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no mistake about big mistakes. But
I love the and look, Lemblow is

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not a sponsor of the show whatsoever. I'm just giving this guy's love because

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they deserve it. I mean,
they have the hipster Indian Polo, which

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is neighbor Chris's favorite India Paolo l
So Bueno is another great beer they have.

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Their October Fest is one of my
favorites when that comes out. But

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00:14:22.799 --> 00:14:26.600
again, this is bad. Robot
leven Below Brewing American Indian Palo six percent

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00:14:26.759 --> 00:14:30.000
six point six percent. I'll called
by volume and I checked the untapped app

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00:14:30.120 --> 00:14:35.000
Chad. A lot of check ins
from Nobody public House, Nobody, Oh

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00:14:35.080 --> 00:14:39.879
wow, from the sponsor of the
show. But it's a really cool place

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to go on the southeast side of
Houston. Yeah. So again, Um,

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I'm a fan. I like old
school, I pas no gat,

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I like the new stuff, but
big fan of this one. It reminds

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00:14:52.159 --> 00:14:56.240
me of what IPAs used to taste
like. Um, you know, back

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00:14:56.279 --> 00:15:00.120
when you when there was only one, it was called an ipa. There

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00:15:00.159 --> 00:15:03.559
was no Hazy, there was no
East Coast, there was no black ipa.

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00:15:03.600 --> 00:15:07.240
There was no red ipa. By
the way, red ipa. You

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00:15:07.279 --> 00:15:09.480
know who makes a red ipa,
or at least they used to eleven Below,

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00:15:11.519 --> 00:15:15.039
did they? Yes, they did, And I loved it, freak

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00:15:15.120 --> 00:15:16.639
and loved it. And then they
turned it in like a tap room only

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because all you beer drinkers out there
forgot. There are other types of IPAs

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00:15:22.240 --> 00:15:26.679
that need love, red IPAs they
need it, black, I pas need

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it white IPAs throw it in the
trash. Okay, that's the that's a

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00:15:31.279 --> 00:15:33.200
Chad pill, be at Chat pill
be all right. So the real reason

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00:15:33.279 --> 00:15:39.720
why Chad's daughters sitting in there with
with Chat is because she's on break,

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00:15:39.159 --> 00:15:43.120
but she still wants to learn.
Now, the official What's on Tap Radio

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00:15:43.279 --> 00:15:46.960
Fun Factor the Week, brought to
you by Who's Ever checked Clear this week

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00:15:48.000 --> 00:15:50.600
because education is very important on this
radio program, and we want people to

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00:15:50.679 --> 00:15:54.799
learn every single time you listen to
What's on Tap Radio. I think we're

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00:15:54.879 --> 00:16:00.279
legally obligated to provide some educational contents
in the contract there it is so there,

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00:16:00.960 --> 00:16:03.240
all right, Well this, uh, this is a fun fact.

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00:16:03.279 --> 00:16:07.440
That's gonna just scratch right where James
itches, Oh, yeah, this is

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a fun one here. Um,
as we know right now, it is

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a very special time of year.
Um, the World Cup not going on.

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Let's see how Major League soccer is
going on. Yeah, so that's

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but let's just be honest, that's
not considered America's pastime. The NBA,

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that's all done, that's wrapped up. The NFL and college football haven't started

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yet. Hockey, the ice has
melted, so that leaves us with only

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one pastime. And James, Oh, that would be oh, good old

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baseball, Oh your favorite sport.
Yeah, I gotta I gotta thank neighbor

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00:16:45.360 --> 00:16:48.879
John for helping me come up with
this. We were talking about the Uh,

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00:16:51.840 --> 00:16:53.240
it's my neighbor. Yeah, and
he listens to the show, so

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00:16:53.720 --> 00:16:56.960
yeah, he's good. People give
him a name drop, all right,

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So I appreciate that. All right. So we're talking about this, Uh,

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we're talking about the life of a
baseball. We saw a bunch of

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we were watching a game and balls
just kept getting hit off, hit off,

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hit off. And he's like,
you know how long a baseball lasts

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00:17:07.680 --> 00:17:11.720
in a game? And I said, I'm not really sure, but that

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00:17:11.799 --> 00:17:14.279
sounds like a fun fact, has
nothing to do with beer. So I

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00:17:14.319 --> 00:17:18.559
looked it up and it's seven or
eight pitches about average. Yeah, seven

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00:17:18.759 --> 00:17:21.400
seven or eight pitches is the life
of an average baseball, which means they

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go through anywhere from eighty seven to
one hundred and twenty baseballs per game.

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00:17:26.599 --> 00:17:30.519
I think I think it's like twelve
dozen. Yeah, baseball, that's yeah,

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00:17:30.559 --> 00:17:33.039
that's crazy. That's one hundred and
forty four. Then that's crazy.

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00:17:33.119 --> 00:17:36.079
Yeah, I'm doing so we're not
a show about math. But I did

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00:17:36.119 --> 00:17:38.680
that one quick. I remember that. I remember I memorized the flash cards.

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00:17:40.000 --> 00:17:41.799
But then I went ahead and I
wanted to jump on this one here.

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00:17:41.799 --> 00:17:44.799
I was like, well, we
know how long a baseball last.

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00:17:45.160 --> 00:17:48.359
I doubt we can figure out how
long a beer last, but we know

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00:17:48.559 --> 00:17:51.920
how many base balls they go through. But I'm curious to know how many

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00:17:51.960 --> 00:17:56.119
beers do they go through in a
Major League baseball game? WHOA not many

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00:17:56.200 --> 00:18:02.119
of those prices? Well you might
be prize to learn that somebody went out

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00:18:02.119 --> 00:18:03.240
and did the math. Now,
there are two different studies done, and

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the studies they arrive at pretty much
the same point. So if you want

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to go ahead and fact check me, that's fine. You can fact check

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the fact checkers out there who put
this together. But I'm gonna go ahead

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and use it a simple math for
you. But there is estimated that there

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are two hundred thousand ounces of beer
consumed per baseball game, which basically breaks

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down into sixteen thousand, six hundred
and sixty six twelve ounce beers. But

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00:18:27.519 --> 00:18:34.400
another study said that there are fourteen
point six million beers sold in the entire

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season, and when you break that
down evenly distributed between teams and a number

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of games, that's six thousand and
eight beers per game. Now, you

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00:18:41.920 --> 00:18:45.880
may be saying that's a big discrepancy
between six thousand and eight beers and sixteen

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00:18:45.920 --> 00:18:49.680
thousand, six hundred and sixty six
beers, but that sixteen thousand number is

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00:18:49.680 --> 00:18:55.079
twelve ounce beers. And we know
beer gets served in much bigger quantities than

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twelve ounces at a ballpark. So
your official Watson Tap Radio fun fact of

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00:18:57.599 --> 00:19:03.799
the week is that there are eighty
seven to one hundred and forty four baseballs

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00:19:04.200 --> 00:19:11.039
used in a baseball game, and
there are approximately fourteen point six million beers

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00:19:11.039 --> 00:19:15.599
sold in a baseball season, breaking
that down to six thousand and eight beers

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00:19:15.599 --> 00:19:18.359
per game or roughly sixteen thousand and
change twelve ounce beers per game. And

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00:19:18.400 --> 00:19:22.400
that's your official What's on Tap Radio
fun fact of the week. That's just

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00:19:22.519 --> 00:19:25.759
one game at Wrigley Field, and
it turns into a beer snake that goes

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00:19:26.319 --> 00:19:29.880
five levels. All right, good
at fun fact chat, All right on

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00:19:29.920 --> 00:19:33.319
tap this week? Bad ideas for
brewing. We'll get into that What's on

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00:19:33.319 --> 00:19:37.440
Tap Radio. We'll be right back
the more you weigh, the harder you

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00:19:37.480 --> 00:19:44.279
are to kidnap, stay safe,
drink more beer. You've got what's on

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00:19:44.279 --> 00:20:07.759
tap? Radio? Certain of power
on. Sorry, it's got confirmation coming

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00:20:07.839 --> 00:20:15.480
up next hour. We got an
interview out of Chicago where the big government

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00:20:18.400 --> 00:20:22.119
forced this business. Not big government, I was lying, Oh, it

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00:20:22.160 --> 00:20:30.720
was big Government's definitely big government forcing
this business to do something. Fifty years

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00:20:30.720 --> 00:20:33.119
they had this going on and the
government came in. I was like,

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00:20:33.160 --> 00:20:37.599
you can't do that. It's like, wait a minute, if we just

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00:20:37.680 --> 00:20:41.240
become a problem, We've done this
for fifty years, what's the problem.

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00:20:41.400 --> 00:20:45.599
Why now? What is going on
there? Coming up next hour? But

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00:20:45.960 --> 00:20:52.839
uh, still drinking on this rat
robot American India, pale Ale from eleven

294
00:20:52.839 --> 00:20:59.319
Below Brewing Company and Chad as a
stunt liver in studio. Is doctor hanging

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00:20:59.359 --> 00:21:02.880
out? I do? She's here, Yeah, a lot of cider and

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00:21:03.240 --> 00:21:06.680
I understand that you guys are gonna
crush something else now, yes we are.

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00:21:06.720 --> 00:21:08.759
And by the way, it's a
don't if you hear that's a bottle.

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00:21:08.960 --> 00:21:12.839
Yeah. So none of those none
of those new fen dangled cans.

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00:21:12.880 --> 00:21:15.440
No, no, no, no, we're getting into it. But this

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00:21:15.519 --> 00:21:18.319
is a seven hundred fifty milli Leader
bottle and we're gonna we're gonna tap into

301
00:21:18.359 --> 00:21:23.200
some more cider here because it just
it seems to be the thing. You

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00:21:23.279 --> 00:21:26.559
know. We're about beer in the
culture that flows with it, and a

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00:21:26.559 --> 00:21:30.400
lot of breweries, Bruce Cider and
um, you know, again, I

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00:21:30.440 --> 00:21:33.720
don't want to talk about where my
daughter works, um so, but she

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00:21:33.839 --> 00:21:37.920
does work at a cidery. And
so the brought to the table first segment,

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00:21:37.960 --> 00:21:42.000
we had a cider from Virtue Cider
just down the road from Alligin and

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00:21:42.039 --> 00:21:48.440
Finnville. And UM, I'll let
Catherine, our stunt liver, my daughter

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00:21:48.920 --> 00:21:53.920
tell everybody about this particular cider and
where it's from. Yeah, all right,

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00:21:55.000 --> 00:21:59.240
So this cider is called Golden Hour. Um it is from Virtue Cider

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00:21:59.240 --> 00:22:04.079
and Fennville, Michigan. And growing
up visiting Michigan, West Michigan, I

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00:22:04.200 --> 00:22:07.839
you know, have always thought that
the sunsets are always the most beautiful out

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00:22:07.880 --> 00:22:11.599
here, and that is exactly what
this cider is named after. So this

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00:22:11.759 --> 00:22:17.160
cider is a seven point one ABV
and it has notes of stone fruit and

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00:22:17.279 --> 00:22:21.079
honeysuckle and golden honey. So I'm
very excited to try it. Well,

315
00:22:21.319 --> 00:22:23.960
said, Wow, Yeah, tell
you. It's almost like she I gotta

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00:22:25.000 --> 00:22:26.960
watch out. Yeah, tell you
something happens to me, James, you

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00:22:26.000 --> 00:22:30.359
found your new co host. Wow, that's a great description, I know.

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00:22:30.480 --> 00:22:33.960
And that was that's not even what
it said in the yearbook, Jim.

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00:22:33.000 --> 00:22:36.359
I mean, that's right off the
top of her head. I'm not

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00:22:36.400 --> 00:22:40.079
sure how she knows so much about
Virtue Cider, but anyway, I just

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00:22:40.160 --> 00:22:44.599
opened this with the brand new I'm
gonna have Catherine go ahead and pour this.

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00:22:45.880 --> 00:22:48.880
I have this. Uh. I
don't normally talk about Breweryhanna in different

323
00:22:48.920 --> 00:22:56.960
paraphernalia, but this particular opener is
stainless steel. And I picked this up

324
00:22:56.240 --> 00:23:02.279
at Valve World America's, which was
in Houston when I was in town recently.

325
00:23:02.640 --> 00:23:06.759
And our good buddy, oh yeah, Fire Marshal Matt saw this sitting

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00:23:06.759 --> 00:23:08.920
on a table and he said,
I know a guy who has to have

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00:23:10.119 --> 00:23:15.000
that opener. And this stainless steel
opener just so happens to be. Oh

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00:23:15.119 --> 00:23:18.519
yeah, it's a valve. Oh
yeah, it's a valve handle right there,

329
00:23:18.519 --> 00:23:22.480
so you can attach it and just
open and close valves, or you

330
00:23:22.519 --> 00:23:27.000
can use it to open bottles of
beer. And it's pretty awesome, very

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00:23:27.000 --> 00:23:33.000
expensive, which we used to open
this glorious cider which my daughter Catherine hooked

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00:23:33.000 --> 00:23:36.559
me up with. This one from
this one came from Virtue Cider. Virtue

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00:23:36.559 --> 00:23:40.799
Cider, Okay, came from Virtue
and just down the road. And yeah,

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00:23:41.000 --> 00:23:45.759
very nice, refreshing. I like
this because it has great apple flavor

335
00:23:45.000 --> 00:23:51.799
without being overly sweet. Doesn't taste
syrupy or sugary, just taste like fermented

336
00:23:51.799 --> 00:23:56.680
apples. And it's very refreshing.
Nice for those hot, hot summer days

337
00:23:56.799 --> 00:24:03.759
or those mediocre, what cool fall
feeling summer nights in Michigan. So that's

338
00:24:03.759 --> 00:24:07.200
what I'm drinking here. Um,
the lavender one which we kicked off with.

339
00:24:07.839 --> 00:24:11.000
I fell in love with it.
I learned to it, grew it,

340
00:24:11.039 --> 00:24:12.400
grew, it grew on me a
little bit. I am still drinking

341
00:24:12.480 --> 00:24:17.480
on my rat Robot American India pillow, but next to me and studio asks,

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00:24:17.519 --> 00:24:19.359
I gotta fridge with some other beers
and I'm gonna be cracking shortly.

343
00:24:19.400 --> 00:24:22.240
But we got to get into some
stories, and I want to start with

344
00:24:22.720 --> 00:24:30.319
what not to brew with segments.
Yeah, there's so many crazy things that

345
00:24:30.440 --> 00:24:33.920
some breweries have brewed with. We've
mentioned on the show. I mean we've

346
00:24:33.920 --> 00:24:38.400
had beard yeast beer. Yeah yeah, and if you're not familiar with that,

347
00:24:38.640 --> 00:24:45.839
that's something Rogue did where they harvested
the yeast from the owner's beard and

348
00:24:45.880 --> 00:24:52.640
then use that yeast to brew the
beer. Yeah, our stunt liver Catherine

349
00:24:52.680 --> 00:24:55.920
just about threw up a little bit
in her mouth about the deer antler beer.

350
00:24:56.880 --> 00:24:59.960
There was deer antler beer, and
then there was also we haven't talked

351
00:25:00.039 --> 00:25:04.319
about this one on the show,
but I discover this in Australia. Let's

352
00:25:04.359 --> 00:25:11.839
just say they they used it with
a certain fluid from a stag um.

353
00:25:11.920 --> 00:25:17.480
Yeah, yeah, one that that
the one particular fluid that would be necessary

354
00:25:17.480 --> 00:25:22.359
for procreation. I'm not making this
yeah, I'm not making this up.

355
00:25:22.480 --> 00:25:26.920
Ye know, just all sorts of
just odd odd um. I think the

356
00:25:26.960 --> 00:25:30.200
weirdest one, the weirdest one,
James though, is the one that came

357
00:25:30.240 --> 00:25:34.160
out of Iceland where they took whale
testicles and smoked them over sheep dung.

358
00:25:37.079 --> 00:25:40.519
That was, And of course the
one we've spoken about a thousand times.

359
00:25:41.079 --> 00:25:45.200
Of course win Coop with the Rocky
Mountain oister stout, which we order every

360
00:25:45.200 --> 00:25:47.960
time we go there. But yeah, win Coop Brewing out of Denver,

361
00:25:48.039 --> 00:25:52.079
Colorado and h but this is a
new one for me. This is definitely

362
00:25:52.079 --> 00:25:56.039
a new one. I don't the
Jerry's not out yet with me on this

363
00:25:56.079 --> 00:25:59.960
one. I don't know if I
would try it. I'm sure somebody out

364
00:26:00.000 --> 00:26:03.319
they're saying, well, it's all
about sustainability, you know. Okay,

365
00:26:03.359 --> 00:26:04.759
all right, fine, but I'm
gonna chalk this up to bad ideas in

366
00:26:04.839 --> 00:26:11.079
brewing. When two Mexican businessmen created
a new beer, basically they said,

367
00:26:11.240 --> 00:26:15.359
we're gonna we're gonna name this thing
La Gorilla, and La Gorilla sounds like

368
00:26:15.519 --> 00:26:19.920
a beer that you would drink while
grilling, but no, it's La grilla

369
00:26:19.920 --> 00:26:25.759
and that means the cricket. And
as you can imagine, this is a

370
00:26:25.799 --> 00:26:30.400
beer made with insects, and not
just any insect, but crickets. This

371
00:26:30.480 --> 00:26:36.799
is a dark Mexican ale and they
wanted to make this beer with an insect

372
00:26:36.839 --> 00:26:40.880
product. And there's really I don't
know really what the logic was. We

373
00:26:41.039 --> 00:26:44.880
dug into looking for some of the
details, but they tell us what they

374
00:26:44.880 --> 00:26:48.880
were making and what they were going
for, but we don't really understand the

375
00:26:48.960 --> 00:26:52.440
why. So whoever was, you
know, had the inside scoop on this

376
00:26:52.640 --> 00:26:57.480
forgot about the why. But this
particular company called Santana is a company that

377
00:26:57.519 --> 00:27:03.200
offers a sorted insect based food products, and they they reached out to this

378
00:27:03.279 --> 00:27:07.160
Mexican craft brewer, Seversy a Serversy
Era boy one more time. Let's see

379
00:27:07.160 --> 00:27:12.279
if I can say that one Seversy
Servesi Era. There it is smoking like

380
00:27:12.279 --> 00:27:19.039
a guy who lives near the Canadian
border. U medio hum about brewing insect

381
00:27:19.079 --> 00:27:22.759
beer. Then, so they reached
out to the owner of this brewery,

382
00:27:22.759 --> 00:27:27.880
which I'm not gonna say again,
yeah video, Yeah, see you nailed

383
00:27:27.880 --> 00:27:30.079
it. Yeah, that's because you've
lived in the South your whole life.

384
00:27:30.200 --> 00:27:33.279
True, all right. Yeah,
Well, they decided, let's use some

385
00:27:33.400 --> 00:27:37.839
ground up crickets in that beer.
That's what that needs. I don't know

386
00:27:37.920 --> 00:27:41.440
a style, but if I'm gonna
take a guess, I'm gonna say,

387
00:27:42.039 --> 00:27:45.000
yeah, so they can so they
can throw hops in and like cover up

388
00:27:45.039 --> 00:27:48.039
the taste. Now, actually they
went with a dark beer. I think

389
00:27:48.079 --> 00:27:52.599
they went with a dark beer because
they used ground up crickets and nobody wants

390
00:27:52.599 --> 00:27:55.920
to see bugs floating in their beer. Um. Now, actually that's not

391
00:27:55.920 --> 00:27:57.440
really the case. What they did
is they said that the crickets have a

392
00:27:57.480 --> 00:28:00.960
similar taste to barley or so they
decided to replace. So how do they

393
00:28:02.119 --> 00:28:07.319
know that Somebody like sitting around Are
they doing R and D where they're tasting

394
00:28:07.319 --> 00:28:11.160
different crickets. They're like, yeah, I get notes of barley on this,

395
00:28:11.359 --> 00:28:15.440
believe it or not. After months
of testing, Yeah, for months,

396
00:28:15.480 --> 00:28:17.720
people are sitting around like, ya, hey me some more crickets.

397
00:28:17.759 --> 00:28:21.680
Let me taste that again. Let's
you what notes I get? Yeah,

398
00:28:21.720 --> 00:28:23.920
I'm getting notes a barley and rye
on that. And so they went with

399
00:28:23.960 --> 00:28:30.599
a dark beer style and replaced oh
only five percent of the toasted malt with

400
00:28:30.920 --> 00:28:34.119
toasted crickets. So not only did
they get crickets pulverized, but they toasted

401
00:28:34.160 --> 00:28:38.400
them as well. And it's going
to add that dark color that toasted aspect

402
00:28:38.480 --> 00:28:44.039
like you would get from coffee or
cocoa. So um, yeah, that's

403
00:28:44.119 --> 00:28:48.839
the new world that we live in. I mean, people talking about sustainability,

404
00:28:48.839 --> 00:28:51.759
but others are chalking this up to
a bad idea and brewing. Let

405
00:28:51.880 --> 00:28:56.400
us know what you think if you
knew that some of the greens were removed

406
00:28:56.640 --> 00:29:03.240
from your favorite dark beer and they
replaced it with toasted crickets, you're still

407
00:29:03.240 --> 00:29:08.039
buying that beer, or you're gonna
go ahead and look for a cricket free,

408
00:29:08.079 --> 00:29:12.519
insect free. I'm digging right now, Chad. I cannot find anywhere

409
00:29:12.799 --> 00:29:17.359
where it tastes, any tasting notes
or anything, none to mention it anywhere.

410
00:29:17.720 --> 00:29:19.599
No, here's what I think,
and this is just this is my

411
00:29:19.720 --> 00:29:22.960
theory. It's such a small amount
of the grain bill that you're not going

412
00:29:23.039 --> 00:29:27.359
to notice any difference in flavor.
It's not like, I mean five percent

413
00:29:29.079 --> 00:29:33.599
if you were making a pilsner and
you replace five percent pilsner malt with roasted

414
00:29:33.640 --> 00:29:40.079
barley, huge difference. But if
you're replacing barley or rye with toasted crickets

415
00:29:40.119 --> 00:29:45.880
in a dark lagger, you know, my guests probably not going to pick

416
00:29:45.960 --> 00:29:48.960
up that much. And so I
think it's a little bit of a gimmick.

417
00:29:48.039 --> 00:29:55.759
But somebody, somebody at this cricket
factory, the Santenna, Yeah,

418
00:29:55.799 --> 00:30:00.079
the Santenna cricket sort of insect based
food product company, they were like,

419
00:30:00.119 --> 00:30:03.640
hey, we're not selling enough crickets, but we know people are still drinking

420
00:30:03.640 --> 00:30:08.359
beer, and Mexican beer is particularly
imports that's on the rise. We got

421
00:30:08.359 --> 00:30:11.680
a new market. So let's go
ahead and sell some crickets and see we

422
00:30:11.720 --> 00:30:15.400
can get it in beer. I
want to know how they collect the crickets.

423
00:30:15.559 --> 00:30:18.519
Where do they find these crickets?
Oh, they have cricket farms all

424
00:30:18.519 --> 00:30:21.200
over the place. I mean,
yeah, they're cricket farms and they're just

425
00:30:21.680 --> 00:30:26.319
collecting crickets. And then I know
they have like chocolate covered crickets. I

426
00:30:26.359 --> 00:30:29.359
know there's a baseball field like Safeco
Field. I can't remember what field it

427
00:30:29.440 --> 00:30:32.759
is, but they sell chocolate covered
crickets. I don't get it. I

428
00:30:32.759 --> 00:30:36.319
will never try it, but hey, I'll try the beer though. Interesting

429
00:30:36.440 --> 00:30:38.440
bad ideas and brewing. All right, we gotta take a break. Coming

430
00:30:38.519 --> 00:30:42.920
up is Ai taking brewers jobs.
We're about to discuss that. It's what's

431
00:30:42.920 --> 00:30:48.079
on tap Radio. We'll be right
back spilling a beer. Oh no,

432
00:30:48.480 --> 00:30:53.759
the adult equivalent of letting go of
a balloon. So, like that last

433
00:30:53.839 --> 00:30:57.880
little bit of hair remaining on your
head, hold on tight to more of

434
00:30:59.000 --> 00:31:11.680
What's on tap radio. All right, What a time to be alive,

435
00:31:12.119 --> 00:31:18.519
What a time to be alive.
It's also a scary time to be alive.

436
00:31:19.119 --> 00:31:22.640
Welcome back to What's on tap Radio? What am I talking about about

437
00:31:22.680 --> 00:31:30.200
a year ago, we got into
discussion about whether AI we'll take over brewers

438
00:31:30.279 --> 00:31:37.799
jobs. Yeah, one day it'll
be Siri and Alexa coming up with recipes

439
00:31:37.359 --> 00:31:42.559
brewined the beer and they're gonna put
us out of jobs. Brewer's out of

440
00:31:42.599 --> 00:31:45.960
jobs. Now, I don't know
how long that's gonna take, but we

441
00:31:47.119 --> 00:31:52.359
talked about how it could happen.
Well, let's talk about chat cheapt.

442
00:31:55.400 --> 00:32:00.599
Now there some of us may go, what is chat cheapt Chad, you

443
00:32:00.599 --> 00:32:05.880
want to inform what chat GPT is
for those that high school kids how high

444
00:32:05.920 --> 00:32:12.039
school kids cheat on their history papers? Now, it's it's an online a

445
00:32:12.240 --> 00:32:16.319
service platform, website, app,
whatever it is, and basically you can

446
00:32:16.880 --> 00:32:22.519
you can spute anything, you type
anything into it you want, Like write

447
00:32:22.640 --> 00:32:28.680
me a history paper about the first
two years of the Civil War and write

448
00:32:28.680 --> 00:32:32.200
it in first person narrative and DoubleSpace
it and make sure it's eight hundred words,

449
00:32:32.720 --> 00:32:37.680
and it will literally write everything that
you just asked it to do,

450
00:32:37.839 --> 00:32:40.960
and it will do it. It
just picks up on your instructions and do

451
00:32:42.000 --> 00:32:45.880
it, does it. And then
it's been expanded to take say, hypothetically,

452
00:32:45.920 --> 00:32:50.920
somebody goes and grabs my recorded voice
from a podcast and wants to have

453
00:32:51.160 --> 00:32:55.960
me recite the Gettysburg address. They
can use my voice to do that,

454
00:32:57.000 --> 00:33:01.000
and they do artificial pictures and voices
and speeches and paper and all this.

455
00:33:01.480 --> 00:33:06.559
Well, now it's being used to
brew beer, that's right, And the

456
00:33:06.640 --> 00:33:13.359
question is can chat GPT brew better
beer than humans? Well, a pa

457
00:33:13.440 --> 00:33:17.720
brewery, a Pennsylvania brewery, put
this to the tests and made an AI

458
00:33:17.839 --> 00:33:25.640
created beer. So we talked about
this artificial intelligence computer technology is drastically changing

459
00:33:25.920 --> 00:33:34.759
problem solving and now brewing beer and
Second Sin Brewing out of Pennsylvania used AI

460
00:33:35.000 --> 00:33:38.440
to generate their latest beer release.
And the question now is who makes the

461
00:33:38.599 --> 00:33:44.880
better beer? Is it a human
or is it in robots? And the

462
00:33:45.000 --> 00:33:49.880
beer is called Jake against Jake.
How is the brew master and it was

463
00:33:49.920 --> 00:33:53.200
his recipe and it turns out both
beers turned out pretty well. And the

464
00:33:53.279 --> 00:33:59.000
idea right way to go AI.
Yeah, the idea to use chat GBT

465
00:33:59.200 --> 00:34:02.880
actually came up from the co owner. His name's Mike Burski, and he

466
00:34:02.920 --> 00:34:06.599
said, he came up, what's
that? Does he know us? I

467
00:34:06.599 --> 00:34:08.840
don't know. That's a name drop? But okay, okay, one,

468
00:34:08.960 --> 00:34:13.199
why not? He may listen to
the show. But he said, he

469
00:34:13.239 --> 00:34:16.079
came up the idea can it write
a recipe? Sure enough, it can

470
00:34:16.119 --> 00:34:22.679
write a recipe? WHOA, Bursky
said, And naturally is it smart enough

471
00:34:22.880 --> 00:34:27.679
to brew Jake's recipe? Let's find
out. They put him head to head.

472
00:34:28.119 --> 00:34:30.000
So the owners are lifelong friends and
they opened a brewery back in twenty

473
00:34:30.079 --> 00:34:35.039
nineteen, and they use AI before
for social media purposes, but this is

474
00:34:35.079 --> 00:34:37.920
the first time they have actually used
it to make a beer recipe. And

475
00:34:38.280 --> 00:34:42.840
Bursky said that you asked the question, it will respond, And so they

476
00:34:42.880 --> 00:34:46.960
asked him to write the best hazy
ipa recipe in the world. And that's

477
00:34:46.960 --> 00:34:51.719
it. And it's simple, that's
it. That's it, okay, and

478
00:34:51.800 --> 00:34:55.920
it gives you the instructions, the
whole deal. So, while Jake is

479
00:34:57.000 --> 00:35:00.159
not concerned that his job is in
jeopardy, he does think that AI could

480
00:35:00.199 --> 00:35:02.960
help in the future. I don't
know about that, Jake, I don't

481
00:35:04.000 --> 00:35:08.840
know about that. But he did
go on say that in the short time,

482
00:35:09.039 --> 00:35:13.480
during the time of a pinch,
they can rely on chat GPT to

483
00:35:13.519 --> 00:35:17.079
get them in the ballpark. But
it's kind of like Grandma's favorite cookie recipe,

484
00:35:17.280 --> 00:35:21.440
like it will bake it, but
it will not be the same as

485
00:35:21.519 --> 00:35:27.239
Grandma's recipe. Right, But what
they did do is they took a beer

486
00:35:27.400 --> 00:35:31.679
that Jake brewed, and then took
a beer that the AI brewed, and

487
00:35:31.760 --> 00:35:37.239
they held a little competition, if
you will. They invited people to come

488
00:35:37.239 --> 00:35:39.239
out to the tap room and people
voted. They held it to a vote

489
00:35:39.360 --> 00:35:44.239
and people voted A or B which
ones they liked better, not knowing which

490
00:35:44.239 --> 00:35:47.760
one was Jake's bear or the AI
beer. But in the end, Jake

491
00:35:47.800 --> 00:35:52.880
the brewer one with a score of
sixty to forty eight. All right,

492
00:35:53.400 --> 00:35:59.320
I know how about that? The
Industry Trade Group of the Brewers of Pennsylvania

493
00:35:59.360 --> 00:36:01.719
says this is actually the first time
AI has been used to brew a beer

494
00:36:01.760 --> 00:36:05.719
in Pennsylvania. I'm not exactly sure
if it's the first time it's ever been

495
00:36:05.840 --> 00:36:08.679
used to brew beer in the world, but uh no, no, no,

496
00:36:08.800 --> 00:36:12.880
it's been used before, but not
in PA. And by the way,

497
00:36:12.960 --> 00:36:15.199
this is the first time I've ever
heard of anybody saying I'll go up

498
00:36:15.199 --> 00:36:19.440
against that machine. And that's the
first time I've heard it since what was

499
00:36:19.440 --> 00:36:23.199
it that Russian chess player went up
against was a big blue Yeah, that

500
00:36:23.280 --> 00:36:28.840
I'm now I'm dating myself. Now
I'm dating myself. Oh boy, I'm

501
00:36:28.840 --> 00:36:34.760
just saying that if I were Jake, and I'm I'm just picking on Jake,

502
00:36:34.800 --> 00:36:38.960
but I'm picking. I'm saying,
anybody, watch out AI. I

503
00:36:39.000 --> 00:36:43.119
mean, he's already seeing in the
grocery stores. Seeing the grocery stores.

504
00:36:43.719 --> 00:36:49.639
I went to uh grocery store the
other day. They had nine checkout aisles.

505
00:36:50.440 --> 00:36:57.519
Guess how many were manned? One
one one yep, one ai AI.

506
00:36:57.880 --> 00:37:00.920
So you drive through the tolls now
and it's like all the booths.

507
00:37:00.960 --> 00:37:04.480
It's like, well, if you
don't have a toll tag, you can

508
00:37:04.519 --> 00:37:07.840
still drive through and pay by mail
with your license plate. So then it's

509
00:37:07.840 --> 00:37:08.440
like, well, why am I
getting a toll tag? You know?

510
00:37:09.159 --> 00:37:15.639
Well, I'm just saying if you
don't watch Black Mirror, I'm just saying

511
00:37:15.719 --> 00:37:19.000
you might want to watch that show. It gives you a little idea what

512
00:37:19.159 --> 00:37:24.000
the future holds. Let's just say, sometimes AI could be used for good,

513
00:37:24.039 --> 00:37:29.159
and sometimes it can go a little
rogue. Yeah, we saw that.

514
00:37:29.239 --> 00:37:31.880
It's called terminator. You know Skynet
and everything else. Whose the hell

515
00:37:32.440 --> 00:37:37.280
you know? That's exactly what happens
here. We are Sarah Connor's carving that

516
00:37:37.719 --> 00:37:42.920
you know in the table just waiting
for as. So it's so funny because

517
00:37:42.920 --> 00:37:45.440
we talk about that on one note, like Okay, the world's gonna go

518
00:37:45.639 --> 00:37:50.360
that direction and it's all gonna end
and it's gonna take us out. And

519
00:37:50.360 --> 00:37:52.840
then we find out stories like oh, Arizona iced Tea is gonna make a

520
00:37:52.880 --> 00:37:57.800
boozy version, like what I gotta
give the ying and the yang, right,

521
00:37:58.840 --> 00:38:02.239
that's right, we're gonna have balance. Oh, we're in a scary

522
00:38:02.280 --> 00:38:07.320
world where robots will take us over
and it will be slave to robots the

523
00:38:07.400 --> 00:38:12.880
first three. Meanwhile, Arizona Iced
Tea coming out with an alcoholic number.

524
00:38:12.880 --> 00:38:15.480
I just gonna say, I remember, I remember the first three episodes of

525
00:38:15.519 --> 00:38:19.679
Star Wars, Like the good guys
win in the in the in the first

526
00:38:19.719 --> 00:38:22.679
one, then they lose in the
middle, and then they win in the

527
00:38:22.800 --> 00:38:24.639
end. Okay, it's like cool, all right, yeah, we're so

528
00:38:24.760 --> 00:38:28.960
all right. Two out of three
ain't bad, but all right, let's

529
00:38:29.079 --> 00:38:32.000
add some yang to the yin or
whatever. Arizona Iced Tea now coming out

530
00:38:32.039 --> 00:38:37.119
with a new version. And if
you've ever had a Arizona iced tea and

531
00:38:37.199 --> 00:38:39.599
been part of that whole fixation.
I'm a huge Arizona iced tea fan.

532
00:38:40.000 --> 00:38:44.559
Oh my daughter is I go through
so much Arizona icedy I love it.

533
00:38:45.159 --> 00:38:49.400
I don't understand it. Stunt liver
Catherine is. Yeah, I'm calling my

534
00:38:49.480 --> 00:38:52.320
daughter stunt liver. How bad is
that? But anyways, here she is.

535
00:38:52.280 --> 00:38:57.719
I don't understand the Arizona iced tea
thing. I have tried it.

536
00:38:57.719 --> 00:39:04.199
It's cheap and it's good my mostly
mostly it's cheap. She's just nodding her

537
00:39:04.199 --> 00:39:07.360
head in agreement. And well,
they decided, you know what, let's

538
00:39:07.440 --> 00:39:09.880
let's cash in on this. I
mean, if Sunny Delight can do it,

539
00:39:10.199 --> 00:39:14.760
why not, you know, I
mean, Sonny's got its own alcoholic

540
00:39:14.800 --> 00:39:16.400
beverage. I mean they might as
well jump in on this game. How

541
00:39:16.519 --> 00:39:21.920
is Sunny Delight not alcoholic beverage,
not marketing the children? But I digress.

542
00:39:22.559 --> 00:39:28.159
Uh. Arizona Hard is coming up
with a five percent version of their

543
00:39:28.840 --> 00:39:32.239
malt spiked beverage, their Arizona iced
tea, and it's gonna come in three

544
00:39:32.280 --> 00:39:40.440
of their classic flavors, Lemon yea
peach, which is apparently the flavor of

545
00:39:40.480 --> 00:39:44.719
summer. Yeah, we'll talk about
that eventually, Yeah we will, and

546
00:39:45.000 --> 00:39:49.599
green tea. Yeah with yeah,
Yeah, they're deliver Catherine with the one

547
00:39:49.199 --> 00:39:52.840
with honey, which is I drink. I put gallons of this stuff a

548
00:39:52.880 --> 00:39:57.119
week. That's what she drinks as
well. Anyway, soft launch in Florida

549
00:39:57.199 --> 00:40:00.639
and then it's gonna be hitting other
markets nationwide this summer. They've already been

550
00:40:00.639 --> 00:40:02.679
selling it in Canada and man,
they are hitting it up. But it

551
00:40:02.719 --> 00:40:07.360
will not be ninety nine cents that
questions. It's gotta be ninety nine cents.

552
00:40:07.360 --> 00:40:10.559
That's classic. Ninety nine cents.
No, no, no, no,

553
00:40:10.559 --> 00:40:14.079
no no, you gotta pay a
little bit more. Three dollars and

554
00:40:14.159 --> 00:40:17.119
forty nine cents. That's not too
bad. How many ounces? Twenty two

555
00:40:17.119 --> 00:40:20.800
ounces for five percents? Not bad? Hey, that's not too bad.

556
00:40:21.039 --> 00:40:22.360
Noah, I think, I think, I think you're still coming out ahead.

557
00:40:22.400 --> 00:40:25.920
But anyway, that's what's the latest
is coming out of Arizona Iced Tea

558
00:40:27.199 --> 00:40:30.960
for all you fans, get the
boozy version. Check it out just in

559
00:40:30.000 --> 00:40:32.960
time for summer. I like it
all right. Coming up next hour,

560
00:40:34.000 --> 00:40:36.719
that's how number one. Coming up
next hour, we're gonna talk about,

561
00:40:36.880 --> 00:40:40.719
Oh we got a big interview coming
up and how to be a good regular.

562
00:40:40.719 --> 00:40:44.119
According to bartenders. All this is
so much more, including a hole

563
00:40:44.159 --> 00:40:46.360
my beer and watch this's what's on
tap where you hang with us much more.

564
00:40:46.599 --> 00:40:51.840
We'll be right back. The more
you weigh, the harder you are

565
00:40:51.960 --> 00:40:58.760
to kidnap, stay safe, drink
more beer. You've got What's on tap

566
00:40:58.880 --> 00:41:15.280
radio? All right, welcome to
our number two What's on tap Radio?

567
00:41:15.320 --> 00:41:22.559
Starting right this seconds. Got a
beard to crack. I finished my rad

568
00:41:22.719 --> 00:41:28.159
or robots. Lemblo Brewing Company do
not have a stunt liver in studio,

569
00:41:28.280 --> 00:41:34.119
so I am consuming slowly, but
you do all your own stunts. I'm

570
00:41:34.159 --> 00:41:39.119
the Tom Cruise of this show,
but I'm gonna go to crack a beer.

571
00:41:39.679 --> 00:41:43.559
I give a special shout out.
I got some friends in Louisiana.

572
00:41:44.480 --> 00:41:47.800
Told you my wife and my wife, my mother, m and my cousin

573
00:41:47.920 --> 00:41:52.639
went out to New Orleans. And
when they were driving back from New Orleans

574
00:41:52.679 --> 00:41:58.880
to Texas, they stopped in a
town called Arnoldville. Oh yeah, yeah,

575
00:41:58.960 --> 00:42:06.199
there's a brewery out or Bill buy
you Tesh Brewing Company. Love loved

576
00:42:06.320 --> 00:42:10.039
me some buyoutesh. It's a great
brewery, great atmosphere all around. Carlos

577
00:42:10.119 --> 00:42:15.760
not long long time friend of the
show. Here's that name drop. Yeah,

578
00:42:15.800 --> 00:42:17.840
he is good people. And when
my mom went out to buy utesh,

579
00:42:17.960 --> 00:42:22.360
my mom and my cousin they got
to talk in and she introduced herself

580
00:42:22.440 --> 00:42:29.400
and said that she was my mother
and this very southern hospitality of when Carlos

581
00:42:29.480 --> 00:42:31.239
not, He's like, oh,
well, in that case, let me

582
00:42:31.280 --> 00:42:35.360
set you up with some beers.
You know, not for James to talk

583
00:42:35.400 --> 00:42:37.599
about on the show, but if
he does, that's cool, but you

584
00:42:37.599 --> 00:42:38.559
know, for him to try.
And she was like, okay, well,

585
00:42:38.599 --> 00:42:44.000
I'll bring it to him. And
one of the beers that he gave

586
00:42:44.039 --> 00:42:51.079
her was the Cinco Day Buyou,
which is a Mexican logger. No crickets

587
00:42:51.079 --> 00:42:53.559
in this beer, thank goodness.
But I'm aware of you missed that.

588
00:42:53.639 --> 00:42:58.920
In the first album, First Hour, we talked about this brewery in Mexico.

589
00:43:00.719 --> 00:43:04.880
We are a weird a weird sound. How's a bottled opening anymore?

590
00:43:05.199 --> 00:43:08.480
But yeah, there's a brewery in
Mexico that brewed with crickets. I don't

591
00:43:08.519 --> 00:43:13.559
think this is a beer brewed with
crickets. I can tell you it's not.

592
00:43:13.960 --> 00:43:17.000
But I wonder if Carlos would ever
do over there in Louisiana because he's

593
00:43:17.079 --> 00:43:21.000
kind of in the swamp right there
by the Bayous. If you'd ever do

594
00:43:21.039 --> 00:43:24.239
anything with like, I don't know, alligator teeth or yeah, I don't

595
00:43:24.239 --> 00:43:27.440
know. I'm just I don't know. I'm just making fish. He's got

596
00:43:27.480 --> 00:43:31.639
a crawfish on the on the label
there. Secret of Bayou is a delightfully

597
00:43:31.800 --> 00:43:37.360
crisp, light straw colored brood capped
with that lacy white head, well balanced,

598
00:43:39.400 --> 00:43:45.360
very simple finish. Maybe uh,
some slight sweetness there cool me down

599
00:43:45.559 --> 00:43:52.679
in these long um that one.
This is at four point five percent alcohol

600
00:43:52.679 --> 00:43:57.679
by volume. Yeah, that's gonna
be that's a crusher. That's a large

601
00:43:57.679 --> 00:44:00.639
percentage of flake corn contributes to a
slight sweetness balance with a clean finish to

602
00:44:00.639 --> 00:44:06.519
help you cool down in the nine
months long golf Coast summers that we have

603
00:44:06.599 --> 00:44:12.800
now. Yeah, flake corn.
Dare I say somebody's chasing after a pre

604
00:44:12.920 --> 00:44:17.440
prohibition logger? Maybe maybe I'm gonna
watch long time since we caught up with

605
00:44:17.880 --> 00:44:21.639
Carlos n good people, though,
we need to get them back eventually.

606
00:44:22.519 --> 00:44:24.679
All right, So that is my
second beer I'm bringing. Thank you,

607
00:44:24.719 --> 00:44:29.400
Carlos. I appreciate it. Thanks
my mom for bringing it my way.

608
00:44:29.760 --> 00:44:34.599
But it is time for me to
do this Hold My Beer and Watch This

609
00:44:34.920 --> 00:44:38.000
brought to you by the rain Alta
ten Hacken Insurance Crew, where they'll cover

610
00:44:38.079 --> 00:44:43.800
you for just about everything except this. We've been doing this bit for a

611
00:44:44.039 --> 00:44:49.679
long time, and I will tell
you this is by far, by far

612
00:44:50.840 --> 00:44:54.760
my favorite mark the tape, my
favorite Hold my beer and Watch this.

613
00:44:55.320 --> 00:45:02.039
We oh, okay, we've had
some really re, really really excellent hold

614
00:45:02.039 --> 00:45:07.280
my beer and watch I thought that
Don Mattingley's son was Don Madeley's son is

615
00:45:07.639 --> 00:45:09.519
still my favorite one of all time? Can I can I recap that one?

616
00:45:09.559 --> 00:45:15.159
Real quick? I mean you can
real quick. Don Madeley's kid got

617
00:45:15.199 --> 00:45:21.159
pulled over for a d UI and
when he blew the breathalyzer his blood alcohol

618
00:45:21.280 --> 00:45:28.480
level was his dad's batting average.
That is amazing. He put like a

619
00:45:28.559 --> 00:45:31.719
two forty one. There was the
Hold my Beer and Watched this when the

620
00:45:31.760 --> 00:45:37.639
guy broke into the the police station
and the defecated on the floor of the

621
00:45:37.920 --> 00:45:42.599
shower in the in the in the
police station. That was an interesting one.

622
00:45:42.800 --> 00:45:45.519
But that's the one where a guy
called called nine one one on himself.

623
00:45:46.920 --> 00:45:50.400
We've had some good ones, but
this guy, the guy who got

624
00:45:50.480 --> 00:45:53.000
fell asleep at the taco bell and
when he that guy officer knocked out the

625
00:45:53.000 --> 00:45:57.559
door, Sir, sir, and
he rolls out the window and he says,

626
00:45:57.559 --> 00:46:00.440
I need some I D and he
handed him a taco. Taco is

627
00:46:00.480 --> 00:46:06.679
not a forma fight. Okay,
this one, this one apparently tops all

628
00:46:06.679 --> 00:46:08.360
of that. My favorite one.
This is my favorite one. Let me

629
00:46:08.360 --> 00:46:13.400
start by saying, they say you
are what you eat and sometimes what you

630
00:46:13.519 --> 00:46:17.880
drink. Apparently, a thirty nine
year old Florida man named Seth Thomas was

631
00:46:19.039 --> 00:46:30.679
arrested one Tuesday night while drinking a
Florida Man beer. So there's a brewery

632
00:46:30.719 --> 00:46:37.320
in Tampa called Cigar City and they
brew a beer called It's a Palel that's

633
00:46:37.320 --> 00:46:40.679
about eight point five percent alcohol by
volume. We've had it on this show

634
00:46:42.039 --> 00:46:45.199
when I've done hold my beer and
watch this. So it's all comes full

635
00:46:45.199 --> 00:46:52.960
circle right now. So this Florida
man, thirty nine year old Seth Thomas,

636
00:46:52.360 --> 00:46:57.320
drinking a Florida Man beer from from
Cigar City, was yelling at cars

637
00:46:57.360 --> 00:47:02.000
while walking through traffic and Simuel,
Florida near Tampa, and he was sipping

638
00:47:02.119 --> 00:47:06.280
on an open can of Florida Man
when the cops showed up. Now,

639
00:47:06.320 --> 00:47:12.039
the brewery's website says it's brewed with
nearly criminal amount of hops and they say

640
00:47:12.079 --> 00:47:16.719
it's a tribute to all those alligator
rassling Florida Man with sharp tooth necklaces and

641
00:47:16.840 --> 00:47:22.719
quote a rap sheet longer than that
are Mama's mustache. It's basically made for

642
00:47:22.840 --> 00:47:30.199
stories like this. I'm Tony Man. Wow. Just they make beer pairings

643
00:47:30.239 --> 00:47:34.760
all the like. This beer is
to be paired with Florida Man beer from

644
00:47:34.960 --> 00:47:40.400
Cigar City was made to be paired
for this story. He's the first guy

645
00:47:40.440 --> 00:47:45.719
to do it. Speaking of rap
sheets, Seth got one, a long

646
00:47:45.760 --> 00:47:47.760
one. It's like one of those
CBS receipts that you get that are like

647
00:47:49.199 --> 00:47:53.760
toilet paper rolls. He just made
me spit up. But he's been arrested

648
00:47:53.760 --> 00:47:59.960
before for open container, trespassing,
obstructing police, and now he's facing chart

649
00:48:00.159 --> 00:48:05.000
just for disorderly intoxication. You don't
say, so your whole my beer and

650
00:48:05.079 --> 00:48:12.079
watched this here that's Rinalda Tenagan Insurance
Group. Florida Man arrested while drinking Florida

651
00:48:12.119 --> 00:48:15.199
Man beer. Yes, my favorite
in the history of this radio show.

652
00:48:15.519 --> 00:48:21.119
My favorite whole my beer and watched
this. That is good brought to you

653
00:48:21.159 --> 00:48:24.440
by Rinald Tenagan Insurance Group Wolf.
They don't ensure you for lots of things,

654
00:48:24.440 --> 00:48:31.719
but they definitely insurance Seth Thomas of
Tampa, Florida. Wow, maybe

655
00:48:31.760 --> 00:48:35.920
everybuddy John Clunder, if he ever
meets Seth, buy him a beer and

656
00:48:36.000 --> 00:48:38.880
just say thanks, thanks for helping
the ratings, because that's good material.

657
00:48:39.800 --> 00:48:44.280
I wonder what Cigar City's got to
think about. This Story's like, oh,

658
00:48:44.320 --> 00:48:46.159
no, not our not our beer. No, not our beer is

659
00:48:46.199 --> 00:48:50.440
a good pr bad PR. I
don't know, but for a man arrested

660
00:48:50.480 --> 00:48:52.000
while drinking Florida man beer, not
is your whole my beer? And watched

661
00:48:52.000 --> 00:48:54.320
this? All right, We've got
to take a break still to come.

662
00:48:54.559 --> 00:48:57.719
We got a good interview coming up. So what's on top of radio?

663
00:48:57.760 --> 00:49:00.559
Hang with this. We'll be right
back. The only thing we throw back

664
00:49:00.599 --> 00:49:07.920
on Thursday is a kind of beer
or two or three. This is what's

665
00:49:07.920 --> 00:49:15.639
on tap radio. Back to James
and Chad. If you're here in West

666
00:49:15.639 --> 00:49:19.960
Michigan and you have insurance needs,
why not support somebody who supports us.

667
00:49:20.039 --> 00:49:22.519
Ring all the ten Haicken insurance reach
out to our buddy John Clunder. That's

668
00:49:22.599 --> 00:49:40.679
Ring all the ten Hacken insurance RTI
Grand Rapids dot Com. All right,

669
00:49:42.480 --> 00:49:45.480
it's pretty good. The Sinco de
Bayou Mexican style lagger byu Tesh Brewing's what

670
00:49:45.559 --> 00:49:52.599
I'm sitting on now. Remember all
the beers we're drinking. Post our social

671
00:49:52.599 --> 00:49:55.840
media? Is that? What's on
Tap Radio? Facebook? Twitter, Instagram?

672
00:49:57.000 --> 00:50:00.480
Give us a follow, give us
a like. Why you're doing that?

673
00:50:00.920 --> 00:50:07.000
Go to a podcast platform. Our
podcast is available on every single podcast

674
00:50:07.039 --> 00:50:14.039
platform, and you can go to
and subscribe at any of these number of

675
00:50:14.280 --> 00:50:16.480
platforms. And you don't have to
wait for us to upload the show to

676
00:50:16.880 --> 00:50:21.480
social media. It will go straight
to your device. It'll a lurt you

677
00:50:21.519 --> 00:50:23.480
boop What's on tap Radio as a
new episode and you can start listening to

678
00:50:23.519 --> 00:50:29.039
it right away. And what we
encourage you guys to do is drop of

679
00:50:29.119 --> 00:50:31.840
comments, maybe give us a rating. You know, it helps our algorithm

680
00:50:32.719 --> 00:50:37.880
so we get better stats and so
forth of who's listening and how we can

681
00:50:37.920 --> 00:50:40.880
approve the show, or what you're
liking with disliking and so forth. So

682
00:50:42.079 --> 00:50:46.719
if you're you know why you're in
the going around and liking our social media,

683
00:50:46.840 --> 00:50:52.400
go ahead and subscribe at the social
media platform. All right, send

684
00:50:52.480 --> 00:50:53.960
us an email at what's on Tap
Radio at gmail dot com. I got

685
00:50:53.960 --> 00:50:57.920
a number of emails to get to
you. I don't think we're we're gonna

686
00:50:57.920 --> 00:51:00.400
get to it this episode. But
if you go to say email and we

687
00:51:00.400 --> 00:51:04.119
haven't gotten to it, don't think
that we're just ignoring it. We've had

688
00:51:04.159 --> 00:51:07.239
a number of emails that were still
kind of just going through and I do

689
00:51:07.320 --> 00:51:12.039
have an email that it's on deck. Whether we'll get to it this uh

690
00:51:12.079 --> 00:51:15.360
this week or not, um,
that will be determined. But you know

691
00:51:15.440 --> 00:51:16.960
number ways to get ahold of us. That's at Chad in the radio.

692
00:51:17.079 --> 00:51:22.480
I'm at James and the Radio or
no Chad Bill Beam, I'm at Chad

693
00:51:22.559 --> 00:51:23.960
the beer logic guy. There you
go, nuver ways to get ahold of

694
00:51:24.000 --> 00:51:28.719
the show. Okay, yeah,
and also James, Um, speaking of

695
00:51:28.719 --> 00:51:30.599
tapping into new things here, I'm
gonna go ahead and crack this open.

696
00:51:30.679 --> 00:51:34.559
I'm not even gonna describe this beer
because it's been on the show so many

697
00:51:34.599 --> 00:51:38.880
times and everybody knows it so well. This is the beloved Shiner Bach,

698
00:51:39.400 --> 00:51:46.760
the quote unquote unofficial unofficial backup beer
of the National Beer of Texas. Um.

699
00:51:46.800 --> 00:51:52.800
Because everybody knows lone Stars and National
Beer Texas. This is a Mexican

700
00:51:52.880 --> 00:51:55.400
dark logger, even though it says
back on the on the label. And

701
00:51:55.599 --> 00:51:59.760
uh, since my daughter who seems
to like sight or a lot, I'm

702
00:51:59.760 --> 00:52:04.840
gonna go ahead and make sure that
she gets to drink some beer. Show

703
00:52:04.880 --> 00:52:07.599
about beer and the culture that flows
with it. So it's not the culture

704
00:52:07.639 --> 00:52:10.960
that flows with beer, it is
beer in the culture that flows with it.

705
00:52:10.960 --> 00:52:15.880
She took a splash. She dude, she's obviously never met Chris Spradley

706
00:52:15.960 --> 00:52:21.639
because she poured that like an amateur. Okay, so yeah, I think

707
00:52:22.119 --> 00:52:24.880
Shiner Block Shiner bo is a good
intro to beer. It's a great intro

708
00:52:25.000 --> 00:52:30.199
beer. This is so easy,
It's light bodied, it's dark in color.

709
00:52:30.239 --> 00:52:35.800
It's got this dark kind of caramel
mahogany color to it. Um very

710
00:52:35.880 --> 00:52:40.800
very light brown, dark tan.
But easy drinking, very approachable beer from

711
00:52:40.840 --> 00:52:45.119
Shiner Texas Shiner Bock. All right, that's what we're We're we're on the

712
00:52:45.159 --> 00:52:49.960
beer now. We we're done with
Shiner Bock available across the country, is

713
00:52:50.000 --> 00:52:54.360
not. I actually picked this up
when I was in Colorado and it was

714
00:52:54.400 --> 00:53:00.119
at my son's wedding and there he
had he threw a bunch of beer in

715
00:53:00.199 --> 00:53:02.239
my cooler, and it just came
home with me kind of like the medelo

716
00:53:02.400 --> 00:53:06.400
did it just Oh, well,
there's some shiner. Can you get shiner

717
00:53:06.400 --> 00:53:09.000
in Michigan? No, you cannot. Interesting, Okay. I think it

718
00:53:09.119 --> 00:53:12.719
used to be distributed here and then
they pulled out. It's one of those

719
00:53:12.760 --> 00:53:15.920
things where remember when breweries were just
aggressive expansion and they were going here,

720
00:53:15.960 --> 00:53:19.840
there and everywhere, and then they
said, oh well, you know,

721
00:53:19.960 --> 00:53:22.559
maybe we need to pull back out
and we need to slow down. I

722
00:53:22.599 --> 00:53:27.440
remember when Bells showed up in Texas. Remember that day, I do.

723
00:53:27.599 --> 00:53:32.599
They made a big, big splash, splash right, and they now everything

724
00:53:32.840 --> 00:53:37.400
they brought. They brought Kalamazoo stout, they brought porter, they brought Bell's

725
00:53:37.440 --> 00:53:42.840
best brown, they brought they had, they had an owned beer four Texas,

726
00:53:43.480 --> 00:53:45.239
Yeah they did. In fact,
I'm looking at the bottle right here

727
00:53:45.239 --> 00:53:50.199
at the Beer Logic World headquarters and
drinking emporium right here in studio. It's

728
00:53:50.480 --> 00:53:53.400
am I right or am I Rilloh
yeah, and signed by Larry Bell right

729
00:53:53.400 --> 00:53:58.519
there on my shelf. But there
it is. And uh and then all

730
00:53:58.559 --> 00:54:00.519
of a sudden it's like, well, oh we're gonna have overon and too

731
00:54:00.519 --> 00:54:05.679
hearted I have a hard time finding
too hearted, Like when I come across

732
00:54:05.719 --> 00:54:08.199
it, I'll find it the most
odd places, like I'll, for example,

733
00:54:08.239 --> 00:54:13.559
as such a crazy My daughter is
a competitive cheerleader and she's at this

734
00:54:13.639 --> 00:54:17.719
gym, and I'll stop to get
a vitamin water. And in this random

735
00:54:17.760 --> 00:54:22.480
gas station was bells too hearted,
just random. They had all that mass

736
00:54:22.480 --> 00:54:24.119
produced beers. And then it was
too hard, and I was like,

737
00:54:24.119 --> 00:54:29.280
oh, I'll get it. You
know what was Arizona ice Tea's making an

738
00:54:29.320 --> 00:54:34.840
alcoholic version. Maybe maybe when vitamin
water starts making alcoholic vitamin water. I

739
00:54:34.920 --> 00:54:37.960
mean I get excited when to put
it past them, all right, excited

740
00:54:37.960 --> 00:54:39.639
about that. So it's been a
minute since we talked about but Light,

741
00:54:40.400 --> 00:54:45.039
and uh, I think we got
through. I think we got through the

742
00:54:45.119 --> 00:54:49.480
last episode without mentioning it at all. Well, yeah, over the past

743
00:54:49.519 --> 00:54:52.639
couple of months, but it's lost
billions of dollars in sales and market value.

744
00:54:53.280 --> 00:54:59.239
Revenue is down about twenty six point
eight percent the week of June eighth

745
00:54:59.239 --> 00:55:02.119
compared to the your prior. But
this past week, bud Light released a

746
00:55:02.199 --> 00:55:07.719
new television commercial titled Easy to Summer, and it's set to the nineteen seventy

747
00:55:07.800 --> 00:55:13.840
nine hit Good Times by Chic,
which I just played. The ad is

748
00:55:13.920 --> 00:55:17.440
only a fraction of the broader campaign
by bud Light's parent company and Hisha Bush

749
00:55:17.440 --> 00:55:24.679
and the boost engagement in sales,
calling it bud Light's biggest summer campaign ever.

750
00:55:27.719 --> 00:55:32.199
Ember and the company is launching a
quote bud Light Backyard Tour, which

751
00:55:32.239 --> 00:55:38.079
will headline country music singers like Tyler
Braden and Sea Fourth, and bud Light

752
00:55:38.199 --> 00:55:43.920
is also working with some NFL stars
like George Kettle and Dak Prescotts, who

753
00:55:43.920 --> 00:55:46.880
will feature in digital content ads coming
up this upcoming season. Wait, I

754
00:55:46.920 --> 00:55:54.559
don't understand how I thought that uh
NFL players couldn't do beer advertisements. Oh,

755
00:55:54.599 --> 00:55:58.519
I don't want to look into that
one. But as a part of

756
00:55:58.519 --> 00:56:02.440
the summer campaign and Hijab, she's
also giving away ten thousand dollars a week,

757
00:56:02.880 --> 00:56:07.719
offering rebates over the Fourth of July
weekend and holding a contest to win

758
00:56:07.960 --> 00:56:14.119
a hundred dollar off bar tab.
And they want to show up in all

759
00:56:14.199 --> 00:56:17.960
relevant occasions in summer back in our
barbecue, stadiums and sports venues. The

760
00:56:19.079 --> 00:56:22.440
vice president by Light mentioned, they're
all focused on and what they're focusing on

761
00:56:22.519 --> 00:56:29.039
is launching the biggest summer campaign ever
amid the backlash in decline in sales.

762
00:56:30.880 --> 00:56:37.119
So will this win back consumers?
You know, when you're a big corporation,

763
00:56:37.239 --> 00:56:39.480
and I'm not knocking, I'm not
This is not an insult. I'm

764
00:56:39.519 --> 00:56:45.119
just making an observation, not being
a jerk, just making an observation.

765
00:56:45.320 --> 00:56:50.440
Producer Dusty taught me that one when
you're a big corporation and you have lots

766
00:56:50.440 --> 00:56:53.320
and lots and lots of money,
you can afford to throw money around to

767
00:56:53.360 --> 00:56:59.119
try and buy customers back and buy
customers and away from your competitors. In

768
00:56:59.159 --> 00:57:02.760
fact, a lot of people say
that the history, the origin of the

769
00:57:05.360 --> 00:57:10.800
big breweries in this country, including
Annaheuser Busch, were tied to tide houses

770
00:57:12.480 --> 00:57:15.360
where they would own the bar and
then they would lower the price. They

771
00:57:15.719 --> 00:57:20.000
basically go in and they'd lower the
price so low that other breweries can compete.

772
00:57:20.039 --> 00:57:22.760
And then whenever they went out of
business, then they raise the prices

773
00:57:22.800 --> 00:57:24.000
back up. I mean, so
if you want to go but do that.

774
00:57:24.400 --> 00:57:28.480
I'm not suggesting they are. I'm
just telling you what happened in history.

775
00:57:28.519 --> 00:57:34.679
And I'm also suggesting that Anheuser Busch
is a multi billion dollar corporation and

776
00:57:34.760 --> 00:57:38.119
they are going to do whatever they
can to preserve their brand. So we'll

777
00:57:38.159 --> 00:57:43.199
see where this all ends. I'm
not sure. I'm not sure how this

778
00:57:43.320 --> 00:57:49.760
all will play out. As a
marketer. At heart, I'm deeply interested

779
00:57:49.760 --> 00:57:52.679
in this. I'm fascinated by it. In fact, I believe that this

780
00:57:52.719 --> 00:57:59.400
will be one of the most talked
about marketing case studies in the history of

781
00:57:59.480 --> 00:58:05.760
the perfect easily. Yeah, this
this goes down with, um, what

782
00:58:05.840 --> 00:58:07.280
was it, the green Eminem's.
Yeah, the green Eminem's or no,

783
00:58:07.360 --> 00:58:12.440
the red eminems, the red Eminem's
which used to cause cancer back in the

784
00:58:12.440 --> 00:58:15.119
fifties. They discovered that the red
eminems. Fifties and sixties, they discovered

785
00:58:15.559 --> 00:58:20.960
that red Eminem's caused cancer. Um, remember the new coke whenever they get

786
00:58:21.000 --> 00:58:23.159
rid of the regular coke, and
then that's how we got coke col classic.

787
00:58:23.800 --> 00:58:28.400
Um, those types of things.
Um, this will be one of

788
00:58:28.440 --> 00:58:34.159
the most talked about marketing case studies
ever. And uh, yeah, they're

789
00:58:34.199 --> 00:58:36.599
given away what did you say,
ten thousand dollars a week or something,

790
00:58:36.679 --> 00:58:40.639
yeah like that, and they're offering
rebates holding up and they're given away one

791
00:58:40.679 --> 00:58:46.679
hundred dollar off bar tap. So
will this win back consumers amid the backlash

792
00:58:46.760 --> 00:58:51.800
into clients sale? And I also, if I can, I want to

793
00:58:51.840 --> 00:58:54.880
thank Superior Past Control of West Michigan
for sending us that story. Yep,

794
00:58:55.199 --> 00:58:59.880
So we'll keep our eyes on this. Will they rebound? I feel like

795
00:59:00.039 --> 00:59:02.639
eventually they will, but it matters
how long it will take for them to

796
00:59:02.679 --> 00:59:07.559
rebound. So we'll see. All
right, Coming up next segment, Big

797
00:59:07.559 --> 00:59:14.159
time interview out of Chicago. Government
stepped in and told this bar of you

798
00:59:14.199 --> 00:59:17.440
know, for fifty years they had
this well I'm not gonna give away,

799
00:59:17.679 --> 00:59:21.760
but they were told they had to
make some changes out of fifty years,

800
00:59:22.119 --> 00:59:23.519
and we'll explain what that was all
about. This is what's on tap radio.

801
00:59:23.559 --> 00:59:27.199
Hang with this. We'll be right
back. And the teacher said,

802
00:59:27.719 --> 00:59:32.159
no, Bobby, there's no such
time as bureau clock. Fire that teacher.

803
00:59:32.679 --> 00:59:50.000
This is what's on tap radio.
All right, welcome back What's on

804
00:59:50.039 --> 00:59:54.079
tap Radio where we have a very
special guest and we are going to be

805
00:59:54.119 --> 00:59:59.320
talking about the land of sky Blue
Waters. And I know what you guys

806
00:59:59.360 --> 01:00:04.119
are thinking, Chicago. No,
the slogan comes from somewhere else. Yeah,

807
01:00:04.559 --> 01:00:07.599
we're gonna talk a little bit about
that. But We have a guest

808
01:00:07.760 --> 01:00:14.119
on with us right now from the
Ukrainian village. Oh yeah, you're like,

809
01:00:14.159 --> 01:00:16.719
where's that Chicago? Okay, listen, I wasn't joking around. We

810
01:00:16.800 --> 01:00:22.360
have a very special guest, Katrina
Arthur of Archie's Tavern. Welcome to Wat's

811
01:00:22.400 --> 01:00:27.960
on Tap Radio. Hey guys,
how it's going pretty good. I want

812
01:00:27.960 --> 01:00:30.920
to thank you for coming on.
First of all, I want to congratulate

813
01:00:30.960 --> 01:00:37.159
you guys. Eighty years in business. Archie's been around. That's that's amazing

814
01:00:37.679 --> 01:00:42.519
that it is. It is truly
amazing. My great grandparents opened it in

815
01:00:42.639 --> 01:00:47.320
twenty three on the towards the end
of World War Two. It was a

816
01:00:47.360 --> 01:00:52.840
big boom with all of the industry
in Chicago, and they had the right

817
01:00:53.000 --> 01:00:58.679
timing and the right resources, and
they opened up. And then we managed

818
01:00:58.840 --> 01:01:05.679
to stick it to COVID beat Covid
and coues be closed for a full year

819
01:01:05.760 --> 01:01:10.920
and one day and reopened and life
has never been better. So family owned

820
01:01:10.960 --> 01:01:16.440
and operated for eighty years, eighty
years. It was all handed down on

821
01:01:16.760 --> 01:01:21.280
my maternal side in my family.
And the best part is because it's a

822
01:01:21.280 --> 01:01:23.599
family business, you guys all got
along and never had to fight. Never,

823
01:01:24.000 --> 01:01:30.519
never It was perfect, speaking of
fighting, Speaking of fighting. The

824
01:01:30.559 --> 01:01:35.079
reason why this story came across our
desks. Our producer sent this to us

825
01:01:35.079 --> 01:01:36.599
and I looked at this story.
I was like, oh my god,

826
01:01:36.599 --> 01:01:39.639
this is a crazy story. The
story days back to the nineteen fifties.

827
01:01:39.880 --> 01:01:45.519
It does, it does. In
nineteen fifty six, salesman came up to

828
01:01:45.559 --> 01:01:50.239
my grandfather while he was sending bar
and he goes, hey, our cheat,

829
01:01:50.400 --> 01:01:52.159
do you want to ham finn out
front? And my grandfather looked at

830
01:01:52.239 --> 01:01:58.280
him in a Hams sign, a
Hams beer sign. Yeah, in Chicago,

831
01:01:57.920 --> 01:02:04.840
who everybody has old style and PBR
signs. It is a sea of

832
01:02:05.039 --> 01:02:09.079
PBR and old style in Chicago.
So the fil j looked at my grandfather

833
01:02:09.119 --> 01:02:12.880
and says, hey, Archie,
it's free. And my grandpa was like,

834
01:02:13.079 --> 01:02:15.840
I'll take it. So I like
that rogue of marketing. Then the

835
01:02:15.960 --> 01:02:20.760
Hams people back in nineteen fifty thiys, and this is not just like any

836
01:02:20.880 --> 01:02:23.039
ordinary sign that you got to like
a tin tacker you hang on the wall.

837
01:02:23.119 --> 01:02:27.840
This is like a bright sign that
hung right above the door the entrance

838
01:02:27.880 --> 01:02:30.880
of the bar. Yes it is, I believe it's type by four.

839
01:02:31.599 --> 01:02:37.119
It's eliminated and it's been hanging over
the door since fifty six and it is

840
01:02:37.239 --> 01:02:42.440
right. It is the beacon of
the neighborhood. Craziest story. The city

841
01:02:42.440 --> 01:02:46.000
of Chicago want us, wanted us
to take it down, and unfortunately we

842
01:02:46.119 --> 01:02:53.960
had to because they were threatening the
withholder liquor license and you can't serve the

843
01:02:54.039 --> 01:03:00.400
beer refreshing without a liquor license in
the city of Chicago. So my neighbors

844
01:03:00.679 --> 01:03:07.320
just rallied around, rallied support around
my business. I had no clue how

845
01:03:07.400 --> 01:03:12.920
much that sign really meant from everyone
said it was a beacon, that there

846
01:03:13.000 --> 01:03:19.320
was so much outcours support and rage
towards, you know, the machine of

847
01:03:19.440 --> 01:03:22.639
Chicago politics. I have so many
questions here, but I have to start.

848
01:03:22.639 --> 01:03:27.599
You were absolutely right. If you've
never been to Chicago and even just

849
01:03:27.599 --> 01:03:30.440
just go out and see all the
taverns, the pubs, the bars,

850
01:03:30.800 --> 01:03:34.800
I mean, it is a sea
of old style and PBR and then here's

851
01:03:34.840 --> 01:03:38.840
this hamsign. Now, did all
the bars who owned or had PBR signs

852
01:03:39.400 --> 01:03:44.159
have to take their sign down to
get their liquor license renewed? You know,

853
01:03:44.480 --> 01:03:49.559
the reason our sign was taken down
is because we're in a residential neighborhood.

854
01:03:50.119 --> 01:03:55.119
And after sixty plus years, the
city Chicago realized that we didn't have

855
01:03:55.159 --> 01:04:00.199
a permit for that sign, and
we're like, we understand, we don't

856
01:04:00.199 --> 01:04:04.719
have a permit. It was put
up in nineteen fifty six. We really

857
01:04:04.760 --> 01:04:10.719
can't go back for our records to
that long. And so we're like,

858
01:04:10.760 --> 01:04:15.239
tell us how to get this permit
and they're like, in a communication between

859
01:04:15.239 --> 01:04:20.199
the city. It was like a
five year or deal that we're contacting back

860
01:04:20.199 --> 01:04:26.519
and forth. And during COVID there
was very little communication between us and the

861
01:04:26.559 --> 01:04:30.320
city. And we thought we were
making some progress when they asked us for

862
01:04:30.639 --> 01:04:36.400
photographs over the decades of the sign
and we submitted them a handful of photographs

863
01:04:36.400 --> 01:04:40.400
of the city. Was like,
this is not evident. This could have

864
01:04:40.440 --> 01:04:44.920
been photos shop and I was like, we saw three dollars a year.

865
01:04:45.119 --> 01:04:49.079
We don't photos shops over here.
Wo. We're on the phone right now

866
01:04:49.119 --> 01:04:55.559
with Katrina Arthur, one of the
owners of artis along with her, is

867
01:04:55.599 --> 01:05:00.519
your mother who you own this with? Correct? Yes, my mother Zebra

868
01:05:00.679 --> 01:05:05.119
Tuff and my older brother Ken and
evidently very good at photoshop because you can

869
01:05:05.440 --> 01:05:10.480
touch up photos from the nineteen fifties
and sixties, showing evidence that the Hams

870
01:05:10.480 --> 01:05:16.199
sign that was never really there was
put in magically by your photoshop skills.

871
01:05:16.239 --> 01:05:20.079
So they're in Chicago, as we
were saying earlier, a sea of pbo

872
01:05:20.199 --> 01:05:27.159
exactly. And then one has sign. Yeah. Our neighbor who graduated a

873
01:05:27.239 --> 01:05:30.760
high school in the nineteen seventies took
a picture in front of his house Chase,

874
01:05:30.920 --> 01:05:33.519
and the bar was in the background
and there was a ham sign.

875
01:05:33.920 --> 01:05:38.039
And I gotta tell you, I
don't have a lot of free time,

876
01:05:38.119 --> 01:05:44.400
but photoshopping a high school graduation photo
from the nineteen seventies is definitely not on

877
01:05:44.480 --> 01:05:46.880
my to do list. Now.
I have to ask when when the bar

878
01:05:47.000 --> 01:05:54.000
opened in the on the fifties,
was it a residential area then or was

879
01:05:54.039 --> 01:05:59.159
it the residential already built around the
bar. It was a residential areas then

880
01:05:59.480 --> 01:06:05.679
in the plea three. But it's
actually kind of funny zoning and permitting not

881
01:06:05.880 --> 01:06:12.960
a scene from nineteen forty three to
twe thousands or twenty twenty two. It's

882
01:06:12.960 --> 01:06:16.760
amazing how these changed, these things
seemed. And we've always been diligate with

883
01:06:16.800 --> 01:06:20.840
our license, seeing we've always been
in good standing with the city at Chicago,

884
01:06:21.400 --> 01:06:27.559
and perhaps One of the reasons maybe
they couldn't find the licensing from fifty

885
01:06:27.599 --> 01:06:31.920
six was because in nineteen ninety two
there was a great Chicago flood that not

886
01:06:32.039 --> 01:06:39.239
many people know about it that destroyed
all the business records from early Chicago.

887
01:06:39.719 --> 01:06:42.519
I've heard of a great Chicago fire, but there's a great Chicago flood.

888
01:06:42.760 --> 01:06:47.599
There's a great Chicago flood of ninety
two. Very interesting stories. How many

889
01:06:47.840 --> 01:06:53.639
talking again Katrina Arthur Archie's tavern,
how many times did they have to tell

890
01:06:53.639 --> 01:06:58.559
you to take this sign down before
you guys finally just gave in. Well,

891
01:06:58.599 --> 01:07:01.079
when they said you can't have your
liquor license, we took it down.

892
01:07:01.239 --> 01:07:06.559
Okay, we thought, so the
very end is what they did.

893
01:07:06.599 --> 01:07:11.760
They held you your business, your
liquor license hostage, and it was like,

894
01:07:11.760 --> 01:07:15.760
okay, we will trade you one
liquor license for one sign exactly.

895
01:07:15.320 --> 01:07:19.559
And it was really unfortunate at this
point that this city was working against us,

896
01:07:19.880 --> 01:07:24.440
not working with us. And it's
a real struggle out there for small

897
01:07:24.480 --> 01:07:27.679
business owners. And we say this
all the time, but it effective is

898
01:07:27.760 --> 01:07:31.639
the reality. It is so hard
to be a small business owner in the

899
01:07:31.800 --> 01:07:38.239
America today. Is just all rules
regulations which are great and fine, and

900
01:07:38.360 --> 01:07:42.320
we need those, but I feel
we should be able to operate a business,

901
01:07:42.480 --> 01:07:45.280
you know, off of a high
school education. So here's the question.

902
01:07:45.320 --> 01:07:48.039
I guess I gotta know. Because
you said it was a great marketing

903
01:07:48.039 --> 01:07:54.360
decision to put this on the building, let me ask, did you sell

904
01:07:54.400 --> 01:07:57.199
a lot of Hams? I mean, are you a bar or are you

905
01:07:57.199 --> 01:07:59.519
just known for the Hams sign?
Or do you sell a lot of Hams?

906
01:08:00.079 --> 01:08:05.000
Well? Coincidentally, we also saw
a lot of Hams last year twenty

907
01:08:05.079 --> 01:08:13.079
twenty two, we sold forty two
thousand, four hundred and fifty twelve out

908
01:08:13.840 --> 01:08:17.920
ice cold hands of Hams. Wow. I gotta do the math on that.

909
01:08:18.039 --> 01:08:20.439
Break that down over three hundred and
sixty five days. But that's a

910
01:08:20.479 --> 01:08:25.960
lot of Hams. That is a
lot of it, and it is a

911
01:08:26.039 --> 01:08:31.359
shared marketing decision on my side.
Everyone asked me how I did it?

912
01:08:31.479 --> 01:08:34.880
Well, do you have Hams?
I don't give anybody options, no PBR,

913
01:08:35.079 --> 01:08:40.600
no old style in this bar.
Hams is it. And if you

914
01:08:40.640 --> 01:08:44.199
want something else, well you're gonna
have to get a millar product or Last

915
01:08:44.279 --> 01:08:46.279
years so luckily for you guys,
you had a lot of support from the

916
01:08:46.319 --> 01:08:50.199
community to able to put the sign
back up. What did that surprise you

917
01:08:50.279 --> 01:08:53.880
or do you did you think that
you're just gonna have to sell the sign

918
01:08:53.880 --> 01:08:58.439
on eBay or something? Oh,
well, that sign is my retirement funds.

919
01:08:59.159 --> 01:09:02.600
There is a really large interest in
Ham's collective the holes. Right now.

920
01:09:04.920 --> 01:09:09.760
I knew we were able to I
knew I had hope that we were

921
01:09:09.800 --> 01:09:14.960
able to get it back, but
I was completely floored by the support from

922
01:09:14.960 --> 01:09:20.319
our neighbor our neighborhood. It was
really interesting, and the biggest support came

923
01:09:20.359 --> 01:09:25.920
in one of the most unlikely places. We got a new alderman. And

924
01:09:26.079 --> 01:09:29.560
I don't know if your listeners no, but in Chicago there's the mayor.

925
01:09:29.640 --> 01:09:32.359
We also have a city council alderman, which are some of the most powerful

926
01:09:32.600 --> 01:09:41.239
people most in Chicago. And our
new alderman, jale the Ahuse was he

927
01:09:41.359 --> 01:09:45.359
heard about this. He came to
me. He walked into the bar one

928
01:09:45.399 --> 01:09:48.439
day and said, your neighbors are
complaining that the city took your sign away.

929
01:09:48.680 --> 01:09:54.199
What can I do? And I
can tell you in eighty years that

930
01:09:54.399 --> 01:09:57.960
my family has running this business.
I don't think at any time. And

931
01:09:58.079 --> 01:10:01.159
Alderman came in and said, what
can I do? All right, well,

932
01:10:01.279 --> 01:10:05.600
listen to this story has a happy
ending because the sign is back and

933
01:10:05.640 --> 01:10:12.159
it was back in time for your
eightieth anniversary again, Katrina Arthur Archie's tavern

934
01:10:12.279 --> 01:10:15.359
there in Chicago. Next time I'm
there, I'm gonna stop by and say

935
01:10:15.439 --> 01:10:16.880
hello, and I'm gonna look up. I'm gonna get my picture taken by

936
01:10:16.960 --> 01:10:20.600
that sign. Congratulations, I'm getting
your sign back and on eighty years.

937
01:10:20.640 --> 01:10:24.600
And thanks for being on the show
with us. Thank you so much for

938
01:10:24.640 --> 01:10:27.159
having me. All right, one
more segment of What's on Tap Radio?

939
01:10:27.199 --> 01:10:30.960
Hang with us. We'll be right
back. Yeah, we drink quarter,

940
01:10:31.560 --> 01:10:36.239
but it has to be filtered through
a brewery first. You've got What's on

941
01:10:36.279 --> 01:10:42.239
Tap Radio. Tantric Brewing Company,
located in Alegan, Michigan, proud sponsors

942
01:10:42.359 --> 01:10:45.279
What's on Tap Radio. And look, hit him right here in my backyard,

943
01:10:45.319 --> 01:10:47.880
Chad Pilbeam, the beer logic guy. Go in there and ask for

944
01:10:47.960 --> 01:10:51.840
free What's on Tap high five and
check out the amazing beers. Tantric Brewing

945
01:10:51.840 --> 01:11:11.760
Tantric Brewing dot com Tantric Brewing dot
Com. All right, welcome back,

946
01:11:11.800 --> 01:11:15.840
go What's on Tap were a last
segment of the week. That's right,

947
01:11:15.960 --> 01:11:20.479
when we say last segment, I
always worry that somebody thinks that that's it.

948
01:11:20.840 --> 01:11:25.079
We're done, game over, wrapping
it up. The show does have

949
01:11:25.119 --> 01:11:29.000
to end, eventually, it does. We don't just keep going. This

950
01:11:29.039 --> 01:11:31.840
isn't twenty four hours, seven days
a week live stream, but what we

951
01:11:31.960 --> 01:11:36.399
do is we do make it available
twenty four hours a day, seven days

952
01:11:36.399 --> 01:11:41.840
a week on our podcast wherever podcasts
can be found. That's right. If

953
01:11:41.840 --> 01:11:45.520
you're out there and you're on one
of those platforms that have all the good

954
01:11:45.520 --> 01:11:50.119
podcasts, we're there. And those
platforms that have the not so good podcast

955
01:11:50.239 --> 01:11:54.560
Yeah, we're there too. Why
because we're everywhere everywhere. Yeah, you

956
01:11:55.039 --> 01:11:58.880
cover us. I never want anybody
come up to me and go, I

957
01:11:58.920 --> 01:12:01.800
can't find it. What's on tap? Video podcast? Yeah, not gonna

958
01:12:01.840 --> 01:12:04.800
happen anyway. This is the last
segment, though of the week, and

959
01:12:04.920 --> 01:12:09.560
this segment brought to you by our
friends at Tantrick Brewing Company, Alligan,

960
01:12:09.680 --> 01:12:14.159
Michigan. My hometown right here,
home of the Beer Logic World headquarters and

961
01:12:14.239 --> 01:12:20.640
drinking emporium and the fine fine barrel
age program of Patrick over there, there's

962
01:12:20.680 --> 01:12:25.600
a name drop right there, drop
that bottle cap, of course, and

963
01:12:26.399 --> 01:12:30.279
we're gonna use this bottle opener again
that fire Marshall Matt gave us to open

964
01:12:30.399 --> 01:12:34.560
up this bottle. My stunt liver
didn't care for the shiner back of course.

965
01:12:34.880 --> 01:12:39.079
Really yeah, she's like, yeah, you know, that's all right.

966
01:12:39.079 --> 01:12:42.600
I could drink it if I had
to. But so I decided,

967
01:12:42.760 --> 01:12:45.119
you know what we're gonna We're gonna
lighten things up in color. We're gonna

968
01:12:45.159 --> 01:12:50.239
add some sweetness and a little more
flavor and complexity to this. This is

969
01:12:50.359 --> 01:12:56.039
from the Kinky series, their barrel
Age program. Who do they think they

970
01:12:56.199 --> 01:13:00.159
are? This is a whiskey barrel
age Belgian Strong Golden. It's a great

971
01:13:00.239 --> 01:13:04.239
name for a beer. Oh who
they think they are? Yeah, this

972
01:13:04.319 --> 01:13:06.720
will get you where you're going.
You gotta be careful with this one here,

973
01:13:06.760 --> 01:13:11.319
because this one comes in at thirteen
point eight percent. Oh yeah.

974
01:13:11.800 --> 01:13:15.920
She just raised her eyebrows and she's
just yeah, her head just kind of

975
01:13:15.960 --> 01:13:19.239
popped back there, and she's smelling
and she's smelling. See what we've done

976
01:13:19.279 --> 01:13:21.640
here. If you're just now tuning
in, by the way, if you're

977
01:13:21.680 --> 01:13:26.399
just not tuning in, you missed
a lot. But I have a stunt

978
01:13:26.479 --> 01:13:32.199
liver, my daughter in studio Catherine, she is twenty one finally, and

979
01:13:32.800 --> 01:13:38.920
so she's able to be on the
show legally and enjoy these beers and as

980
01:13:39.000 --> 01:13:42.359
well as sighters which she brought to
the table. And she's kind of making

981
01:13:42.439 --> 01:13:44.920
some faces. Do I get a
thumbs up or thumbs down on that one?

982
01:13:45.479 --> 01:13:47.359
She's like a thumb She's like a
three quarter thumbs up. All right,

983
01:13:47.560 --> 01:13:51.960
So that's we want to thank our
friends at Tantrick Brewing Company for us

984
01:13:53.119 --> 01:13:57.079
bringing you this last segment for the
week. For the week, and we

985
01:13:57.199 --> 01:14:01.600
tease this earlier. Going out and
you know, hanging out at a bar

986
01:14:02.000 --> 01:14:04.560
or maybe it's a brew pub.
You want to make a good impression.

987
01:14:04.840 --> 01:14:08.760
You want to you want to be
a good customer. What ways to act

988
01:14:08.920 --> 01:14:14.039
right when you go out and hang
out at a bar with friends and on

989
01:14:14.119 --> 01:14:17.600
behold, there's been a list put
out by bartenders of ways you should act,

990
01:14:18.199 --> 01:14:24.520
oh, behave Yeah, I know, I'm kind of reminded of lying

991
01:14:24.560 --> 01:14:30.399
from the movie Caddyshack And whenever the
judge is talking to Danny. The most

992
01:14:30.479 --> 01:14:32.960
important decision you can make right now
is what do you stand for, Danny?

993
01:14:35.760 --> 01:14:43.279
Goodness? Well, badness? Like
I want to be good sir,

994
01:14:43.600 --> 01:14:45.359
well, I hope the rest of
you do too. I hope you want

995
01:14:45.399 --> 01:14:48.680
to be good because if you do, pay attention, because if you're a

996
01:14:48.800 --> 01:14:55.520
regular at a bar or a brewery
tap room, this is some good information

997
01:14:56.000 --> 01:15:00.960
that makes sure that the old judge
would approve. And also your favorite server

998
01:15:01.439 --> 01:15:08.399
in the hospitality industry who's providing you
with those wonderful beers. And so here

999
01:15:08.399 --> 01:15:13.279
are a few tips. If you
are a regular at a bar or brewery

1000
01:15:13.319 --> 01:15:15.039
tap room and you want to be
a good regular and you want to stand

1001
01:15:15.079 --> 01:15:18.119
for goodness, here are some tips. First of all, if you go

1002
01:15:18.279 --> 01:15:24.359
in and somebody is sitting in your
normal seat, Oh boy, I've seen

1003
01:15:24.479 --> 01:15:28.399
this happen too. Um, excuse
me, that's my seat. Um,

1004
01:15:28.720 --> 01:15:31.880
that's I'm here every day, that's
my seat. Oh, don't be that.

1005
01:15:32.439 --> 01:15:38.800
Yeah that happens. Oh no,
no, no, no, no,

1006
01:15:38.960 --> 01:15:42.680
no, listen. That might be
that person's first time there, but

1007
01:15:42.920 --> 01:15:45.359
it will not be your last time
there. You will get to sit in

1008
01:15:45.479 --> 01:15:49.399
your favorite seat again probably most of
the time you go in there. Don't

1009
01:15:49.439 --> 01:15:55.319
be a jerk and make it awkward
for the server and your bartender, because

1010
01:15:55.560 --> 01:15:59.319
you're gonna cost them a good tip
by being a jerk to another guest.

1011
01:15:59.520 --> 01:16:02.039
Don't be that person. It's okay
for you to sit somewhere else today.

1012
01:16:02.079 --> 01:16:06.199
It's a little uncomfortable. You will
survive, I promise. There's a table

1013
01:16:06.359 --> 01:16:11.199
at this brewery that's down the street
from me, and there's a table right

1014
01:16:11.279 --> 01:16:15.199
outside the tap room that if you're
a you know, going to that brewery

1015
01:16:15.239 --> 01:16:18.239
for the first time, that is
not the table you sit. Oh,

1016
01:16:18.319 --> 01:16:25.600
I know what's your table you're talking
about. That's the regular table sitting there.

1017
01:16:26.439 --> 01:16:29.000
But I don't know that I've ever
seen anybody get kicked out now,

1018
01:16:29.560 --> 01:16:32.560
but there's always people at that table
always. Yeah, that's the regular table,

1019
01:16:32.760 --> 01:16:34.880
all right. In anyway, speaking
of costing somebody a tip, and

1020
01:16:34.960 --> 01:16:40.119
speaking of tipping, tipping is very
important, but it does not buy you

1021
01:16:40.319 --> 01:16:44.760
the bar. Okay, just because
you tip well, do not expect to

1022
01:16:44.840 --> 01:16:49.439
be overserved, overpoured, get free
beers, get free drinks, or monopolize

1023
01:16:49.640 --> 01:16:54.840
your server's time. See this is
how you become talking about how to be

1024
01:16:55.039 --> 01:16:59.399
a good regular at a bar or
brewery tap room. Don't be that person,

1025
01:16:59.560 --> 01:17:03.399
okay. Also, a good regular
is not bothered when another guest needs

1026
01:17:03.479 --> 01:17:06.399
to be attended to. So you're
in the middle of this conversation, you're

1027
01:17:06.479 --> 01:17:11.960
updating them about some project that you're
working on at the house, and you're

1028
01:17:12.000 --> 01:17:15.600
having a nice conversation because you are
a regular and we're always having these conversations,

1029
01:17:15.640 --> 01:17:17.239
and all of a sudden, new
guests steps up and they need to

1030
01:17:17.279 --> 01:17:19.079
be served, and you're right in
the middle. Tell us to oh,

1031
01:17:19.680 --> 01:17:24.560
yep, it's okay to break off
from that conversation, because a good server

1032
01:17:24.720 --> 01:17:27.960
will also come back and hear the
rest of the story. That's always a

1033
01:17:28.119 --> 01:17:31.079
good thing to remember. Don't be
offended if they have to actually do their

1034
01:17:31.359 --> 01:17:36.960
job, because their job is to
provide hospitality to their guest. Also,

1035
01:17:39.279 --> 01:17:44.920
as I've said with tipping, this
is one do not justify your tipping with

1036
01:17:45.039 --> 01:17:49.640
an aggregate. Now I've seen people
do this. Let's just say, hypothetically,

1037
01:17:49.760 --> 01:17:53.920
a beer cost five dollars and seventy
five cents. So you go up

1038
01:17:53.960 --> 01:17:57.319
and you leave six dollars, and
you say, keep the change. You

1039
01:17:57.479 --> 01:18:00.239
left twenty five cents on a five
dollars and seventy five bill. Now I've

1040
01:18:00.279 --> 01:18:02.840
seen people do this. They say, well, I'm here five days a

1041
01:18:02.920 --> 01:18:06.159
week, and I ordered two beers
every time I'm here, and you know

1042
01:18:06.319 --> 01:18:10.319
what, I've tipped over one hundred
and thirty dollars this year. No,

1043
01:18:10.600 --> 01:18:15.840
you tipped four point three percent.
Stop being cheap. Leave a buck of

1044
01:18:15.960 --> 01:18:19.199
beer. Yes, a buck of
beer is still less than twenty twenty percent.

1045
01:18:19.439 --> 01:18:24.119
That's you know, we get that. But what I'm saying here is

1046
01:18:24.279 --> 01:18:29.439
is the extra seven dollars and fifty
cents that you're gonna tip per week is

1047
01:18:29.479 --> 01:18:31.800
a little more than the cost of
one beer. But you know what,

1048
01:18:32.039 --> 01:18:35.399
it says a lot more to your
server about what you think of them,

1049
01:18:35.640 --> 01:18:39.520
So look out for them. You
don't want to be that cheap skate And

1050
01:18:40.279 --> 01:18:43.399
James, are you? Do you
tip twenty percent if you go up more

1051
01:18:43.439 --> 01:18:45.920
to one beer? Let's just say
it's a beer. Let's say it's a

1052
01:18:45.960 --> 01:18:47.680
three dollar beer, five dollars beer, ten dollars beer? Do you tip

1053
01:18:47.760 --> 01:18:50.359
the same pretty much? If I'm
buying a four dollar beer, I usually

1054
01:18:50.359 --> 01:18:55.479
throw four dollars down. Wait,
you throw four dollars down on a four

1055
01:18:55.520 --> 01:18:57.760
dollar beer? Yeah, But if
it's like a ten dollar beer, I'm

1056
01:18:57.760 --> 01:19:00.760
not gonna pay throw ten dollars down. I'll maybe throw five down. But

1057
01:19:00.079 --> 01:19:03.479
yeah for tip, Yeah, for
a tip? Yeah? Absolutely? Wow?

1058
01:19:04.119 --> 01:19:08.720
Wow, Yeah, by Stunt Liver
Catherine. Here, she's like,

1059
01:19:08.760 --> 01:19:10.680
I want to serve you. You
know, I throw, I throw,

1060
01:19:11.680 --> 01:19:15.239
I'm sorry, I throw a buck
a beer I typically throw, just as

1061
01:19:15.439 --> 01:19:18.319
if it's a three dollar beer,
I'll throw three bucks in I mean six

1062
01:19:18.359 --> 01:19:21.000
bucks, caress, I mean yeah, that's how much i'll pay for a

1063
01:19:21.039 --> 01:19:25.680
beer at you know a place.
A couple more here to wrap up here

1064
01:19:26.119 --> 01:19:29.840
for how to be a good regular
here it is drink quality over quantity.

1065
01:19:29.960 --> 01:19:32.119
No one likes to eighty six a
regular. Don't come in there to get

1066
01:19:32.239 --> 01:19:35.159
hammered and get drunk to where they
have to say I'm sorry, I'm not

1067
01:19:35.159 --> 01:19:39.199
gonna pour you anymore. And if
you do get eighty six, take it

1068
01:19:39.319 --> 01:19:45.199
in stride and rather come in drink
better. And also remember this that your

1069
01:19:45.319 --> 01:19:51.159
server is not there just to serve
you. They are there to provide an

1070
01:19:51.239 --> 01:19:58.319
experience, and therefore they are in
the hospitality industry. So remember that and

1071
01:19:58.520 --> 01:20:03.199
you will treat them better. And
that's how you become a good regular at

1072
01:20:03.239 --> 01:20:08.319
your favorite bar or brewery, tap
or just be respectful, that's all I

1073
01:20:08.399 --> 01:20:11.079
mean. Don't be a churl,
don't be a sure all right, don't

1074
01:20:11.119 --> 01:20:13.840
take your problems to the bar.
Even you're having a bad day, don't

1075
01:20:13.880 --> 01:20:15.359
take it out on the bartenders.
Don't take it out on the weights service.

1076
01:20:15.720 --> 01:20:18.760
Just be respectful. All right,
that's our PSA for this episode.

1077
01:20:18.800 --> 01:20:20.960
All right, we have got to
get out of here. I do want

1078
01:20:21.000 --> 01:20:26.680
to think Katrina Arthur of Archie's Tavern
celebrating eighty years in business. They got

1079
01:20:26.720 --> 01:20:30.880
their hams signed back. That's great
news. If you miss announced that interview,

1080
01:20:30.000 --> 01:20:32.920
check our podcast. Also, I'm
giving out thanks. Let us take

1081
01:20:32.960 --> 01:20:36.920
our wonderful sponsors, that being Tantrent
Brewing superior past control of Beer Logic conference

1082
01:20:36.960 --> 01:20:40.880
and events. We knowledge to make
insurance Group v Backyard Girl, and of

1083
01:20:40.920 --> 01:20:44.640
course sponsoring our podcast cast Braining,
which would be available shortly. So for

1084
01:20:44.760 --> 01:20:46.600
mister beer Logic Chap Bill be my
EMBERG. Jamesonson, thank you for checking

1085
01:20:46.640 --> 01:20:48.520
out what's on tap? Are you? We hope you enjoyed it. We

1086
01:20:48.560 --> 01:20:51.680
will hope you enjoy us for another
actually Tack radio show next week. We'll

1087
01:20:51.680 --> 01:20:53.600
see you then, Folks cheer