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good radio. Oh yeah. To me, a craft brewer is much more
of a mindset. We just opened two cans, spread the gospel of good
beer. Tons and tons of stuff going on in the beer world. I
love craft beer. I love different people's beers. It's a first favorite.
Cheers two old US beer geeks and those new to the craft. What's on
Tap High five? This is What's on Tap Radio Beer and the culture that
flows with it. Pier's beer Guru James Simpson and your Logic's Chad Pillbeam's a
good way to start the show. Hi, Hello Chad, by James,
Welcome to the show. Let's make a memory. You want to I do?
I want to do a dang thing it's just my ac real quick.
Oh you here, what dude? You gotta do all that in free game.
You don't get to step out onto the mound and throw the first pitch
and go whoa hold, hold on, I gotta release the shoes. No
no, no, no, no, no no. You gotta be ready
to go, Simpson. Let's go. I'm ready. Let's do a thing.
Welcome to What's on Tap Radio. I have James, that's Chad and
for the next two hours we got a lot of good stuff on tap to
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Tell me another beer radio show that comes on the exact same time we do
that does that, We'll wait or no. No, nobody nobody else doing
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guarantee. Damn right, all right, So another We've got that out of
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found. A couple of minutes of cast branding. That's cast branding, cast
branding chat o's got um whether alerts. Oh it says it's gonna be really
hot heat index of one hundred and the one hundred and thirty. I think
it said nice in the shade. But you know what, we have cold
beers to keep us cool, because that's what this show's all about. The
first segment is brought to the table because rules are rules. We don't crack
booters until the mic is our mics are hot and we're three minutes in.
Let's do a damn thing. Brought to the table sponsored by The Backyard Girl.
You know I got a birthday coming up, Chad andyg I was asking
me where do you want to go? And I was like, I don't
even think any to answer that question. She's like, I know, kids
going to the byg D. Right, we are load up the Simpson Family
truckster and head out to the northwest side of Houston, right there off on
Highway two ninety corner weston Jones Road. Go get our buddy Mark mcshaffery.
Oh there's the first name drop of the show. I got it, and
go give him a high five, not just any high five, but what's
on tap radio high five. Tell him we sent you. And remember they
have over one hundred different beers and one hundred different food items, so they
have something for everybody. And they've been doing it now out for over twenty
two years, celebrating another anniversary out there, yes at BYG, So go
check them out. They are proud supporters of this fine program. And so,
as James said, this is brought to the table where James rings beer.
I bring a beer. And we had a close call last week.
Yeah we do. This might have been another home improvement show in this time
slot, or another you know, reverse mortgage or whatever it is that they
normally play when we're not on the radio. But now it's true we avoided
that collision. Chad quickly Redhound Studio and grabbed another beer. And well,
because the rule the thing is if Chad and I bring the same beer to
the table. That is it for this show and last almost ever. I
mean, you had train coming on this way. You had a train coming
from this way and it was about to collide and all grabbed that switch track
handle real quick. Yeah, Collion, that conductor woke up real quick.
It was like, oh, how A got switch that track? Well?
I decided to do something a little bit different this week, James, because
the show is called What's on Tap Radio, Beer and the Culture that Flows
with It? And in studio with me this week, I have a stunt
beer liver And no it's not it's not stunt liver. Bill. Whatever happened
to Bill? Silver Alert? Silver Alert? He's not dead, he's not
wandering out there, but in studio with me. Home from school for the
summer, and she's working a summer job. My daughter, who's now twenty
one years old, she's on this show. Yes, who go tell out
the world who you are? Hey, guys, I am the daughter of
the amazing Chad Pilvim. My name is Katherine Silvim, not Chad Junior,
that's the other one. Um. So yeah, thanks for having me on
and James Beer in the Culture that Flows with it. I don't want to
say where my daughter got a summer job. But let's just say we have
a lot of cider in the house, okay, And so we're gonna kick
off the show with a cider from Where's this one? From? Catherine?
This is from Virtue Cider in Fenville, Michigan. All right, And what
are we cracking open here? So this is their Guia cider. It's a
seven point eight ABV and it is known as one of their lavender ciders.
All right, So we're having a lavender sider. Now, I'm a big
fan of lavender. I've kind of put that right in the category of blueberries.
Oh, it even looks like blueberries. Ah, we're gonna see what
happens here. Okay, let's see here. So Catherine Pillbeam, who is
employed by somebody who makes cider, but happens to just get her hands on
some But anyway, this particular cider, not saying where she works, but
this particular cider comes from Virtue Cider just down the road. If you're not
familiar with Virtue Cider, first sidery to actually brew a beer and founded by
Greg Hall of the Goose Island fame, who did the Bourbon County style.
So that's what we brought to the table. We will talk more about the
cider, but James, you gotta crack open a beer. I do.
Yeah. Greg Hall is a lum of the show. We had him on
the early years What's on Tap Radio back when he was still with Goose Island
though, But anyways, very nicely done, Catherine. All Right, beard
I'm bringing to the table was suggested by a listener. So you know,
I'm a man of the people. I listened to the folks and I was
like, all right, I'll bring that beard to the table. And I
am bringing from eleven below Brewing in Houston, Texas, the rad Robots,
American India, pale Ale. Hence the secret secrets, secret secrets. Oh
yes, I love it. All right, I'm gonna go ahead and pour
this and one of my favorite vessels that I have in my repertoire, so
mister Robot, although I don't have enough time to get to it, but
definitely a lot of bitterness. I could smell. Seahops, what does that
mean? I'll explain as when we came back from the first break, But
this is the bad Robot. This comes at a six percent alcoholiy volume by
eleven Below brewing out of Houston, Texas is the Bad Robot American pale Ales.
Got a little skateboarder on it like that, and so that is brought
to the table, which is sponsored by the Backyard Girl Check kicked it off
with the cider and from Virtue Cider, the lavender Virtue Cider and you had
the eleven below rad Robot Bad Robots. So that is brought to the table.
Don't worry when we come back from break before we get into the official
What's on Tapredo fun Factor week, we'll get into the specks of this beer.
But we got a lot of good stuff on tap this week, including
bad ideas for brewing, can Ai beat regular brewers and brewing and butt Light
has launched a big campaign. They're trying to get everybody back. We'll explain
this What's on tapreo. Hang with us for the next two hours. We'll
be right back. Did you know that's six beers a day can reduce your
risk of giving a ratsass? Hey, you know, it doesn't matter what
kind of beer you drink. Do you like an ice cold? Do you
like it served? Cellar temperature? Do you like it served in a fancy
glass or just drinking it from a long neck bottel. It doesn't matter because
everybody who drinks beer loves great food and you're gonna find both at the Backyard
Grill, located on the northwest side of Houston, Texas, at the corner
of Weston Jones Road. Proud sponsors. But what's on Tap Radio? Hey,
it's Chad Pilby and the beer alog you got here telling you to get
out there and support those who support us. And when you go in there,
hey, like I said, it doesn't matter what kind of beer you
like. They've got an ice cold beer right here. Or check out their
cellared beer menu. Oh yeah, ask for the special stuff. They got
a secret stash forty eight taps everything you want in a hundred different food items
at the Backyard Grill. Check out their beer bed, sign up for their
newsletter and find out more at the Backyard Grill dot com. That's the Backyard
Grill dot Com. All right, welcome back to this fine radio show.
What's the show you're asking? It's what's on Tapping Radio? Thank you?
Yeah. If you just stumbled in, it's like, hey, what's going
on in this place? Well, we're gonna talk about beer for a couple
of hours. But hang if you're, you know, just cruising the radio
dial and you come across the show and you're like, why don't only drink
beer? Hey, still hang with us. We got a lot of good
stuff we're gonna be talking about. I just cracked open cider man. Yeah,
I was kind of a cider talking about finding beer in the finding beer,
finding love in the beer line, A lot of good stuff on tap
this week, how to be a good regular according to bartenders. I mean,
we just got so much stuff talking about. Oh big topic. Can
chat GBT brew better than humans? AI? Can Alexa and Siri brew better
than your Lumberjack brewmaster? Or that? Oh that's the new one right there.
I want to see that category at the Great American Beer Vessel, a
new category AI generated beer or better? Yet, let's have a contest put
Alexa up against Siri. Oh man, I'll be dangerous. I don't know
if you're watching Black Mirror, but that's a real scary show of what's happening
in the future. But anyways, let's focus on the now. Brought to
the table, Chad kicked it off with the cider. I don't think we
don't really do a lot of ciders on this show. Don't. But they
dislikes side. I mean, I do like ciders. I just just that's
something we'd normally talk about. We're drinking a lot of cider at the Beerlogic
World headquarters and drinking emporium these days. As I mentioned before, my daughter
home from Michigan State University and she got a summer job at a ciderie.
They're not a sponsor of the show, so I'm not going to plug them,
you know, and you know, but brought to the table, brought
to you by the backyard Grill there on the northwest side of Houston, they
don't have They do have cider, but they don't have this particular one.
This one my daughter brought from a local siderie just down the road from here
in Allegan, Michigan and Fenville Virtue Cider, which was founded by Greg Hall,
who if you're not familiar with Greg Hall, he is the brewmaster and
sellerman who created the Bourbon County stout line Goose Island. So he was part
of that organization over there, sold when it sold to Anheuser Busch left moved
to Fenville, Michigan opened up the sidery and end up selling Virtue too an
Isiser Busch as well. I mean that guy had probably owns an Island and
that's been official What's on Tap Radio fund Factor the week, brought to you
by Yeah, there we go. No, I want to talk more about
these these beers or beer, I should say your beer. I got a
listener suggestion reached out to us on our social media that's at What's on Tap
Radio Facebook, Twitter, and Instagram TikTok. But I believe they reached out
to me on Facebook and asked me if I had had the Bad Robot eleven
Below Brewing, and I had not, so I decided, you know what,
good suggestion, let's go. I have not taken a sip. I've
been working, you know, I'm doing the controls and all that, so
I have not taken a sip. I wanted to you guys to experience this
beer with me, so I'm gonna go ahead and take a sip for the
first time. I've never had this beer ever, So this is the first
time I'm trying this beer live on the radio with you Red Robot on an
episode when we're gonna talk about AI, let's go. Okay, it leans
towards more of an old school I pay, very clean and simple, some
some pleasant bitterness. I can tell there's some sea hoops in their well.
There could be Centennial Columbus Cascade Chinook, Yeah, I couldn't remember the last.
Those are the Four Seas also also Centennial Chinook. I'm giving a hint
of Amarilla hops on this as well. All right, And this comes to
you at six point six percent alcohol by volume. And this is the bad
robot American Indian palle Ale from eleven Below Brewing out of Houston, Texas.
I don't know if you've had eleven Below Brewing, but if you have not,
I feel like it's a brewer that's kind of slept on in Houston.
Now, I grant it. They just won a gold at the World Beer
Cup for their big mistake, their barreled stouting raw. Yeah, there was
no mistake about big mistakes. But I love the and look, Lemblow is
not a sponsor of the show whatsoever. I'm just giving this guy's love because
they deserve it. I mean, they have the hipster Indian Polo, which
is neighbor Chris's favorite India Paolo l So Bueno is another great beer they have.
Their October Fest is one of my favorites when that comes out. But
again, this is bad. Robot leven Below Brewing American Indian Palo six percent
six point six percent. I'll called by volume and I checked the untapped app
Chad. A lot of check ins from Nobody public House, Nobody, Oh
wow, from the sponsor of the show. But it's a really cool place
to go on the southeast side of Houston. Yeah. So again, Um,
I'm a fan. I like old school, I pas no gat,
I like the new stuff, but big fan of this one. It reminds
me of what IPAs used to taste like. Um, you know, back
when you when there was only one, it was called an ipa. There
was no Hazy, there was no East Coast, there was no black ipa.
There was no red ipa. By the way, red ipa. You
know who makes a red ipa, or at least they used to eleven Below,
did they? Yes, they did, And I loved it, freak
and loved it. And then they turned it in like a tap room only
because all you beer drinkers out there forgot. There are other types of IPAs
that need love, red IPAs they need it, black, I pas need
it white IPAs throw it in the trash. Okay, that's the that's a
Chad pill, be at Chat pill be all right. So the real reason
why Chad's daughters sitting in there with with Chat is because she's on break,
but she still wants to learn. Now, the official What's on Tap Radio
Fun Factor the Week, brought to you by Who's Ever checked Clear this week
because education is very important on this radio program, and we want people to
learn every single time you listen to What's on Tap Radio. I think we're
legally obligated to provide some educational contents in the contract there it is so there,
all right, Well this, uh, this is a fun fact.
That's gonna just scratch right where James itches, Oh, yeah, this is
a fun one here. Um, as we know right now, it is
a very special time of year. Um, the World Cup not going on.
Let's see how Major League soccer is going on. Yeah, so that's
but let's just be honest, that's not considered America's pastime. The NBA,
that's all done, that's wrapped up. The NFL and college football haven't started
yet. Hockey, the ice has melted, so that leaves us with only
one pastime. And James, Oh, that would be oh, good old
baseball, Oh your favorite sport. Yeah, I gotta I gotta thank neighbor
John for helping me come up with this. We were talking about the Uh,
it's my neighbor. Yeah, and he listens to the show, so
yeah, he's good. People give him a name drop, all right,
So I appreciate that. All right. So we're talking about this, Uh,
we're talking about the life of a baseball. We saw a bunch of
we were watching a game and balls just kept getting hit off, hit off,
hit off. And he's like, you know how long a baseball lasts
in a game? And I said, I'm not really sure, but that
sounds like a fun fact, has nothing to do with beer. So I
looked it up and it's seven or eight pitches about average. Yeah, seven
seven or eight pitches is the life of an average baseball, which means they
go through anywhere from eighty seven to one hundred and twenty baseballs per game.
I think I think it's like twelve dozen. Yeah, baseball, that's yeah,
that's crazy. That's one hundred and forty four. Then that's crazy.
Yeah, I'm doing so we're not a show about math. But I did
that one quick. I remember that. I remember I memorized the flash cards.
But then I went ahead and I wanted to jump on this one here.
I was like, well, we know how long a baseball last.
I doubt we can figure out how long a beer last, but we know
how many base balls they go through. But I'm curious to know how many
beers do they go through in a Major League baseball game? WHOA not many
of those prices? Well you might be prize to learn that somebody went out
and did the math. Now, there are two different studies done, and
the studies they arrive at pretty much the same point. So if you want
to go ahead and fact check me, that's fine. You can fact check
the fact checkers out there who put this together. But I'm gonna go ahead
and use it a simple math for you. But there is estimated that there
are two hundred thousand ounces of beer consumed per baseball game, which basically breaks
down into sixteen thousand, six hundred and sixty six twelve ounce beers. But
another study said that there are fourteen point six million beers sold in the entire
season, and when you break that down evenly distributed between teams and a number
of games, that's six thousand and eight beers per game. Now, you
may be saying that's a big discrepancy between six thousand and eight beers and sixteen
thousand, six hundred and sixty six beers, but that sixteen thousand number is
twelve ounce beers. And we know beer gets served in much bigger quantities than
twelve ounces at a ballpark. So your official Watson Tap Radio fun fact of
the week is that there are eighty seven to one hundred and forty four baseballs
used in a baseball game, and there are approximately fourteen point six million beers
sold in a baseball season, breaking that down to six thousand and eight beers
per game or roughly sixteen thousand and change twelve ounce beers per game. And
that's your official What's on Tap Radio fun fact of the week. That's just
one game at Wrigley Field, and it turns into a beer snake that goes
five levels. All right, good at fun fact chat, All right on
tap this week? Bad ideas for brewing. We'll get into that What's on
Tap Radio. We'll be right back the more you weigh, the harder you
are to kidnap, stay safe, drink more beer. You've got what's on
tap? Radio? Certain of power on. Sorry, it's got confirmation coming
up next hour. We got an interview out of Chicago where the big government
forced this business. Not big government, I was lying, Oh, it
was big Government's definitely big government forcing this business to do something. Fifty years
they had this going on and the government came in. I was like,
you can't do that. It's like, wait a minute, if we just
become a problem, We've done this for fifty years, what's the problem.
Why now? What is going on there? Coming up next hour? But
uh, still drinking on this rat robot American India, pale Ale from eleven
Below Brewing Company and Chad as a stunt liver in studio. Is doctor hanging
out? I do? She's here, Yeah, a lot of cider and
I understand that you guys are gonna crush something else now, yes we are.
And by the way, it's a don't if you hear that's a bottle.
Yeah. So none of those none of those new fen dangled cans.
No, no, no, no, we're getting into it. But this
is a seven hundred fifty milli Leader bottle and we're gonna we're gonna tap into
some more cider here because it just it seems to be the thing. You
know. We're about beer in the culture that flows with it, and a
lot of breweries, Bruce Cider and um, you know, again, I
don't want to talk about where my daughter works, um so, but she
does work at a cidery. And so the brought to the table first segment,
we had a cider from Virtue Cider just down the road from Alligin and
Finnville. And UM, I'll let Catherine, our stunt liver, my daughter
tell everybody about this particular cider and where it's from. Yeah, all right,
So this cider is called Golden Hour. Um it is from Virtue Cider
and Fennville, Michigan. And growing up visiting Michigan, West Michigan, I
you know, have always thought that the sunsets are always the most beautiful out
here, and that is exactly what this cider is named after. So this
cider is a seven point one ABV and it has notes of stone fruit and
honeysuckle and golden honey. So I'm very excited to try it. Well,
said, Wow, Yeah, tell you. It's almost like she I gotta
watch out. Yeah, tell you something happens to me, James, you
found your new co host. Wow, that's a great description, I know.
And that was that's not even what it said in the yearbook, Jim.
I mean, that's right off the top of her head. I'm not
sure how she knows so much about Virtue Cider, but anyway, I just
opened this with the brand new I'm gonna have Catherine go ahead and pour this.
I have this. Uh. I don't normally talk about Breweryhanna in different
paraphernalia, but this particular opener is stainless steel. And I picked this up
at Valve World America's, which was in Houston when I was in town recently.
And our good buddy, oh yeah, Fire Marshal Matt saw this sitting
on a table and he said, I know a guy who has to have
that opener. And this stainless steel opener just so happens to be. Oh
yeah, it's a valve. Oh yeah, it's a valve handle right there,
so you can attach it and just open and close valves, or you
can use it to open bottles of beer. And it's pretty awesome, very
expensive, which we used to open this glorious cider which my daughter Catherine hooked
me up with. This one from this one came from Virtue Cider. Virtue
Cider, Okay, came from Virtue and just down the road. And yeah,
very nice, refreshing. I like this because it has great apple flavor
without being overly sweet. Doesn't taste syrupy or sugary, just taste like fermented
apples. And it's very refreshing. Nice for those hot, hot summer days
or those mediocre, what cool fall feeling summer nights in Michigan. So that's
what I'm drinking here. Um, the lavender one which we kicked off with.
I fell in love with it. I learned to it, grew it,
grew, it grew on me a little bit. I am still drinking
on my rat Robot American India pillow, but next to me and studio asks,
I gotta fridge with some other beers and I'm gonna be cracking shortly.
But we got to get into some stories, and I want to start with
what not to brew with segments. Yeah, there's so many crazy things that
some breweries have brewed with. We've mentioned on the show. I mean we've
had beard yeast beer. Yeah yeah, and if you're not familiar with that,
that's something Rogue did where they harvested the yeast from the owner's beard and
then use that yeast to brew the beer. Yeah, our stunt liver Catherine
just about threw up a little bit in her mouth about the deer antler beer.
There was deer antler beer, and then there was also we haven't talked
about this one on the show, but I discover this in Australia. Let's
just say they they used it with a certain fluid from a stag um.
Yeah, yeah, one that that the one particular fluid that would be necessary
for procreation. I'm not making this yeah, I'm not making this up.
Ye know, just all sorts of just odd odd um. I think the
weirdest one, the weirdest one, James though, is the one that came
out of Iceland where they took whale testicles and smoked them over sheep dung.
That was, And of course the one we've spoken about a thousand times.
Of course win Coop with the Rocky Mountain oister stout, which we order every
time we go there. But yeah, win Coop Brewing out of Denver,
Colorado and h but this is a new one for me. This is definitely
a new one. I don't the Jerry's not out yet with me on this
one. I don't know if I would try it. I'm sure somebody out
they're saying, well, it's all about sustainability, you know. Okay,
all right, fine, but I'm gonna chalk this up to bad ideas in
brewing. When two Mexican businessmen created a new beer, basically they said,
we're gonna we're gonna name this thing La Gorilla, and La Gorilla sounds like
a beer that you would drink while grilling, but no, it's La grilla
and that means the cricket. And as you can imagine, this is a
beer made with insects, and not just any insect, but crickets. This
is a dark Mexican ale and they wanted to make this beer with an insect
product. And there's really I don't know really what the logic was. We
dug into looking for some of the details, but they tell us what they
were making and what they were going for, but we don't really understand the
why. So whoever was, you know, had the inside scoop on this
forgot about the why. But this particular company called Santana is a company that
offers a sorted insect based food products, and they they reached out to this
Mexican craft brewer, Seversy a Serversy Era boy one more time. Let's see
if I can say that one Seversy Servesi Era. There it is smoking like
a guy who lives near the Canadian border. U medio hum about brewing insect
beer. Then, so they reached out to the owner of this brewery,
which I'm not gonna say again, yeah video, Yeah, see you nailed
it. Yeah, that's because you've lived in the South your whole life.
True, all right. Yeah, Well, they decided, let's use some
ground up crickets in that beer. That's what that needs. I don't know
a style, but if I'm gonna take a guess, I'm gonna say,
yeah, so they can so they can throw hops in and like cover up
the taste. Now, actually they went with a dark beer. I think
they went with a dark beer because they used ground up crickets and nobody wants
to see bugs floating in their beer. Um. Now, actually that's not
really the case. What they did is they said that the crickets have a
similar taste to barley or so they decided to replace. So how do they
know that Somebody like sitting around Are they doing R and D where they're tasting
different crickets. They're like, yeah, I get notes of barley on this,
believe it or not. After months of testing, Yeah, for months,
people are sitting around like, ya, hey me some more crickets.
Let me taste that again. Let's you what notes I get? Yeah,
I'm getting notes a barley and rye on that. And so they went with
a dark beer style and replaced oh only five percent of the toasted malt with
toasted crickets. So not only did they get crickets pulverized, but they toasted
them as well. And it's going to add that dark color that toasted aspect
like you would get from coffee or cocoa. So um, yeah, that's
the new world that we live in. I mean, people talking about sustainability,
but others are chalking this up to a bad idea and brewing. Let
us know what you think if you knew that some of the greens were removed
from your favorite dark beer and they replaced it with toasted crickets, you're still
buying that beer, or you're gonna go ahead and look for a cricket free,
insect free. I'm digging right now, Chad. I cannot find anywhere
where it tastes, any tasting notes or anything, none to mention it anywhere.
No, here's what I think, and this is just this is my
theory. It's such a small amount of the grain bill that you're not going
to notice any difference in flavor. It's not like, I mean five percent
if you were making a pilsner and you replace five percent pilsner malt with roasted
barley, huge difference. But if you're replacing barley or rye with toasted crickets
in a dark lagger, you know, my guests probably not going to pick
up that much. And so I think it's a little bit of a gimmick.
But somebody, somebody at this cricket factory, the Santenna, Yeah,
the Santenna cricket sort of insect based food product company, they were like,
hey, we're not selling enough crickets, but we know people are still drinking
beer, and Mexican beer is particularly imports that's on the rise. We got
a new market. So let's go ahead and sell some crickets and see we
can get it in beer. I want to know how they collect the crickets.
Where do they find these crickets? Oh, they have cricket farms all
over the place. I mean, yeah, they're cricket farms and they're just
collecting crickets. And then I know they have like chocolate covered crickets. I
know there's a baseball field like Safeco Field. I can't remember what field it
is, but they sell chocolate covered crickets. I don't get it. I
will never try it, but hey, I'll try the beer though. Interesting
bad ideas and brewing. All right, we gotta take a break. Coming
up is Ai taking brewers jobs. We're about to discuss that. It's what's
on tap Radio. We'll be right back spilling a beer. Oh no,
the adult equivalent of letting go of a balloon. So, like that last
little bit of hair remaining on your head, hold on tight to more of
What's on tap radio. All right, What a time to be alive,
What a time to be alive. It's also a scary time to be alive.
Welcome back to What's on tap Radio? What am I talking about about
a year ago, we got into discussion about whether AI we'll take over brewers
jobs. Yeah, one day it'll be Siri and Alexa coming up with recipes
brewined the beer and they're gonna put us out of jobs. Brewer's out of
jobs. Now, I don't know how long that's gonna take, but we
talked about how it could happen. Well, let's talk about chat cheapt.
Now there some of us may go, what is chat cheapt Chad, you
want to inform what chat GPT is for those that high school kids how high
school kids cheat on their history papers? Now, it's it's an online a
service platform, website, app, whatever it is, and basically you can
you can spute anything, you type anything into it you want, Like write
me a history paper about the first two years of the Civil War and write
it in first person narrative and DoubleSpace it and make sure it's eight hundred words,
and it will literally write everything that you just asked it to do,
and it will do it. It just picks up on your instructions and do
it, does it. And then it's been expanded to take say, hypothetically,
somebody goes and grabs my recorded voice from a podcast and wants to have
me recite the Gettysburg address. They can use my voice to do that,
and they do artificial pictures and voices and speeches and paper and all this.
Well, now it's being used to brew beer, that's right, And the
question is can chat GPT brew better beer than humans? Well, a pa
brewery, a Pennsylvania brewery, put this to the tests and made an AI
created beer. So we talked about this artificial intelligence computer technology is drastically changing
problem solving and now brewing beer and Second Sin Brewing out of Pennsylvania used AI
to generate their latest beer release. And the question now is who makes the
better beer? Is it a human or is it in robots? And the
beer is called Jake against Jake. How is the brew master and it was
his recipe and it turns out both beers turned out pretty well. And the
idea right way to go AI. Yeah, the idea to use chat GBT
actually came up from the co owner. His name's Mike Burski, and he
said, he came up, what's that? Does he know us? I
don't know. That's a name drop? But okay, okay, one,
why not? He may listen to the show. But he said, he
came up the idea can it write a recipe? Sure enough, it can
write a recipe? WHOA, Bursky said, And naturally is it smart enough
to brew Jake's recipe? Let's find out. They put him head to head.
So the owners are lifelong friends and they opened a brewery back in twenty
nineteen, and they use AI before for social media purposes, but this is
the first time they have actually used it to make a beer recipe. And
Bursky said that you asked the question, it will respond, And so they
asked him to write the best hazy ipa recipe in the world. And that's
it. And it's simple, that's it. That's it, okay, and
it gives you the instructions, the whole deal. So, while Jake is
not concerned that his job is in jeopardy, he does think that AI could
help in the future. I don't know about that, Jake, I don't
know about that. But he did go on say that in the short time,
during the time of a pinch, they can rely on chat GPT to
get them in the ballpark. But it's kind of like Grandma's favorite cookie recipe,
like it will bake it, but it will not be the same as
Grandma's recipe. Right, But what they did do is they took a beer
that Jake brewed, and then took a beer that the AI brewed, and
they held a little competition, if you will. They invited people to come
out to the tap room and people voted. They held it to a vote
and people voted A or B which ones they liked better, not knowing which
one was Jake's bear or the AI beer. But in the end, Jake
the brewer one with a score of sixty to forty eight. All right,
I know how about that? The Industry Trade Group of the Brewers of Pennsylvania
says this is actually the first time AI has been used to brew a beer
in Pennsylvania. I'm not exactly sure if it's the first time it's ever been
used to brew beer in the world, but uh no, no, no,
it's been used before, but not in PA. And by the way,
this is the first time I've ever heard of anybody saying I'll go up
against that machine. And that's the first time I've heard it since what was
it that Russian chess player went up against was a big blue Yeah, that
I'm now I'm dating myself. Now I'm dating myself. Oh boy, I'm
just saying that if I were Jake, and I'm I'm just picking on Jake,
but I'm picking. I'm saying, anybody, watch out AI. I
mean, he's already seeing in the grocery stores. Seeing the grocery stores.
I went to uh grocery store the other day. They had nine checkout aisles.
Guess how many were manned? One one one yep, one ai AI.
So you drive through the tolls now and it's like all the booths.
It's like, well, if you don't have a toll tag, you can
still drive through and pay by mail with your license plate. So then it's
like, well, why am I getting a toll tag? You know?
Well, I'm just saying if you don't watch Black Mirror, I'm just saying
you might want to watch that show. It gives you a little idea what
the future holds. Let's just say, sometimes AI could be used for good,
and sometimes it can go a little rogue. Yeah, we saw that.
It's called terminator. You know Skynet and everything else. Whose the hell
you know? That's exactly what happens here. We are Sarah Connor's carving that
you know in the table just waiting for as. So it's so funny because
we talk about that on one note, like Okay, the world's gonna go
that direction and it's all gonna end and it's gonna take us out. And
then we find out stories like oh, Arizona iced Tea is gonna make a
boozy version, like what I gotta give the ying and the yang, right,
that's right, we're gonna have balance. Oh, we're in a scary
world where robots will take us over and it will be slave to robots the
first three. Meanwhile, Arizona Iced Tea coming out with an alcoholic number.
I just gonna say, I remember, I remember the first three episodes of
Star Wars, Like the good guys win in the in the in the first
one, then they lose in the middle, and then they win in the
end. Okay, it's like cool, all right, yeah, we're so
all right. Two out of three ain't bad, but all right, let's
add some yang to the yin or whatever. Arizona Iced Tea now coming out
with a new version. And if you've ever had a Arizona iced tea and
been part of that whole fixation. I'm a huge Arizona iced tea fan.
Oh my daughter is I go through so much Arizona icedy I love it.
I don't understand it. Stunt liver Catherine is. Yeah, I'm calling my
daughter stunt liver. How bad is that? But anyways, here she is.
I don't understand the Arizona iced tea thing. I have tried it.
It's cheap and it's good my mostly mostly it's cheap. She's just nodding her
head in agreement. And well, they decided, you know what, let's
let's cash in on this. I mean, if Sunny Delight can do it,
why not, you know, I mean, Sonny's got its own alcoholic
beverage. I mean they might as well jump in on this game. How
is Sunny Delight not alcoholic beverage, not marketing the children? But I digress.
Uh. Arizona Hard is coming up with a five percent version of their
malt spiked beverage, their Arizona iced tea, and it's gonna come in three
of their classic flavors, Lemon yea peach, which is apparently the flavor of
summer. Yeah, we'll talk about that eventually, Yeah we will, and
green tea. Yeah with yeah, Yeah, they're deliver Catherine with the one
with honey, which is I drink. I put gallons of this stuff a
week. That's what she drinks as well. Anyway, soft launch in Florida
and then it's gonna be hitting other markets nationwide this summer. They've already been
selling it in Canada and man, they are hitting it up. But it
will not be ninety nine cents that questions. It's gotta be ninety nine cents.
That's classic. Ninety nine cents. No, no, no, no,
no no, you gotta pay a little bit more. Three dollars and
forty nine cents. That's not too bad. How many ounces? Twenty two
ounces for five percents? Not bad? Hey, that's not too bad.
Noah, I think, I think, I think you're still coming out ahead.
But anyway, that's what's the latest is coming out of Arizona Iced Tea
for all you fans, get the boozy version. Check it out just in
time for summer. I like it all right. Coming up next hour,
that's how number one. Coming up next hour, we're gonna talk about,
Oh we got a big interview coming up and how to be a good regular.
According to bartenders. All this is so much more, including a hole
my beer and watch this's what's on tap where you hang with us much more.
We'll be right back. The more you weigh, the harder you are
to kidnap, stay safe, drink more beer. You've got What's on tap
radio? All right, welcome to our number two What's on tap Radio?
Starting right this seconds. Got a beard to crack. I finished my rad
or robots. Lemblo Brewing Company do not have a stunt liver in studio,
so I am consuming slowly, but you do all your own stunts. I'm
the Tom Cruise of this show, but I'm gonna go to crack a beer.
I give a special shout out. I got some friends in Louisiana.
Told you my wife and my wife, my mother, m and my cousin
went out to New Orleans. And when they were driving back from New Orleans
to Texas, they stopped in a town called Arnoldville. Oh yeah, yeah,
there's a brewery out or Bill buy you Tesh Brewing Company. Love loved
me some buyoutesh. It's a great brewery, great atmosphere all around. Carlos
not long long time friend of the show. Here's that name drop. Yeah,
he is good people. And when my mom went out to buy utesh,
my mom and my cousin they got to talk in and she introduced herself
and said that she was my mother and this very southern hospitality of when Carlos
not, He's like, oh, well, in that case, let me
set you up with some beers. You know, not for James to talk
about on the show, but if he does, that's cool, but you
know, for him to try. And she was like, okay, well,
I'll bring it to him. And one of the beers that he gave
her was the Cinco Day Buyou, which is a Mexican logger. No crickets
in this beer, thank goodness. But I'm aware of you missed that.
In the first album, First Hour, we talked about this brewery in Mexico.
We are a weird a weird sound. How's a bottled opening anymore?
But yeah, there's a brewery in Mexico that brewed with crickets. I don't
think this is a beer brewed with crickets. I can tell you it's not.
But I wonder if Carlos would ever do over there in Louisiana because he's
kind of in the swamp right there by the Bayous. If you'd ever do
anything with like, I don't know, alligator teeth or yeah, I don't
know. I'm just I don't know. I'm just making fish. He's got
a crawfish on the on the label there. Secret of Bayou is a delightfully
crisp, light straw colored brood capped with that lacy white head, well balanced,
very simple finish. Maybe uh, some slight sweetness there cool me down
in these long um that one. This is at four point five percent alcohol
by volume. Yeah, that's gonna be that's a crusher. That's a large
percentage of flake corn contributes to a slight sweetness balance with a clean finish to
help you cool down in the nine months long golf Coast summers that we have
now. Yeah, flake corn. Dare I say somebody's chasing after a pre
prohibition logger? Maybe maybe I'm gonna watch long time since we caught up with
Carlos n good people, though, we need to get them back eventually.
All right, So that is my second beer I'm bringing. Thank you,
Carlos. I appreciate it. Thanks my mom for bringing it my way.
But it is time for me to do this Hold My Beer and Watch This
brought to you by the rain Alta ten Hacken Insurance Crew, where they'll cover
you for just about everything except this. We've been doing this bit for a
long time, and I will tell you this is by far, by far
my favorite mark the tape, my favorite Hold my beer and Watch this.
We oh, okay, we've had some really re, really really excellent hold
my beer and watch I thought that Don Mattingley's son was Don Madeley's son is
still my favorite one of all time? Can I can I recap that one?
Real quick? I mean you can real quick. Don Madeley's kid got
pulled over for a d UI and when he blew the breathalyzer his blood alcohol
level was his dad's batting average. That is amazing. He put like a
two forty one. There was the Hold my Beer and Watched this when the
guy broke into the the police station and the defecated on the floor of the
shower in the in the in the police station. That was an interesting one.
But that's the one where a guy called called nine one one on himself.
We've had some good ones, but this guy, the guy who got
fell asleep at the taco bell and when he that guy officer knocked out the
door, Sir, sir, and he rolls out the window and he says,
I need some I D and he handed him a taco. Taco is
not a forma fight. Okay, this one, this one apparently tops all
of that. My favorite one. This is my favorite one. Let me
start by saying, they say you are what you eat and sometimes what you
drink. Apparently, a thirty nine year old Florida man named Seth Thomas was
arrested one Tuesday night while drinking a Florida Man beer. So there's a brewery
in Tampa called Cigar City and they brew a beer called It's a Palel that's
about eight point five percent alcohol by volume. We've had it on this show
when I've done hold my beer and watch this. So it's all comes full
circle right now. So this Florida man, thirty nine year old Seth Thomas,
drinking a Florida Man beer from from Cigar City, was yelling at cars
while walking through traffic and Simuel, Florida near Tampa, and he was sipping
on an open can of Florida Man when the cops showed up. Now,
the brewery's website says it's brewed with nearly criminal amount of hops and they say
it's a tribute to all those alligator rassling Florida Man with sharp tooth necklaces and
quote a rap sheet longer than that are Mama's mustache. It's basically made for
stories like this. I'm Tony Man. Wow. Just they make beer pairings
all the like. This beer is to be paired with Florida Man beer from
Cigar City was made to be paired for this story. He's the first guy
to do it. Speaking of rap sheets, Seth got one, a long
one. It's like one of those CBS receipts that you get that are like
toilet paper rolls. He just made me spit up. But he's been arrested
before for open container, trespassing, obstructing police, and now he's facing chart
just for disorderly intoxication. You don't say, so your whole my beer and
watched this here that's Rinalda Tenagan Insurance Group. Florida Man arrested while drinking Florida
Man beer. Yes, my favorite in the history of this radio show.
My favorite whole my beer and watched this. That is good brought to you
by Rinald Tenagan Insurance Group Wolf. They don't ensure you for lots of things,
but they definitely insurance Seth Thomas of Tampa, Florida. Wow, maybe
everybuddy John Clunder, if he ever meets Seth, buy him a beer and
just say thanks, thanks for helping the ratings, because that's good material.
I wonder what Cigar City's got to think about. This Story's like, oh,
no, not our not our beer. No, not our beer is
a good pr bad PR. I don't know, but for a man arrested
while drinking Florida man beer, not is your whole my beer? And watched
this? All right, We've got to take a break still to come.
We got a good interview coming up. So what's on top of radio?
Hang with this. We'll be right back. The only thing we throw back
on Thursday is a kind of beer or two or three. This is what's
on tap radio. Back to James and Chad. If you're here in West
Michigan and you have insurance needs, why not support somebody who supports us.
Ring all the ten Haicken insurance reach out to our buddy John Clunder. That's
Ring all the ten Hacken insurance RTI Grand Rapids dot Com. All right,
it's pretty good. The Sinco de Bayou Mexican style lagger byu Tesh Brewing's what
I'm sitting on now. Remember all the beers we're drinking. Post our social
media? Is that? What's on Tap Radio? Facebook? Twitter, Instagram?
Give us a follow, give us a like. Why you're doing that?
Go to a podcast platform. Our podcast is available on every single podcast
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so we get better stats and so forth of who's listening and how we can
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if you're you know why you're in the going around and liking our social media,
go ahead and subscribe at the social media platform. All right, send
us an email at what's on Tap Radio at gmail dot com. I got
a number of emails to get to you. I don't think we're we're gonna
get to it this episode. But if you go to say email and we
haven't gotten to it, don't think that we're just ignoring it. We've had
a number of emails that were still kind of just going through and I do
have an email that it's on deck. Whether we'll get to it this uh
this week or not, um, that will be determined. But you know
number ways to get ahold of us. That's at Chad in the radio.
I'm at James and the Radio or no Chad Bill Beam, I'm at Chad
the beer logic guy. There you go, nuver ways to get ahold of
the show. Okay, yeah, and also James, Um, speaking of
tapping into new things here, I'm gonna go ahead and crack this open.
I'm not even gonna describe this beer because it's been on the show so many
times and everybody knows it so well. This is the beloved Shiner Bach,
the quote unquote unofficial unofficial backup beer of the National Beer of Texas. Um.
Because everybody knows lone Stars and National Beer Texas. This is a Mexican
dark logger, even though it says back on the on the label. And
uh, since my daughter who seems to like sight or a lot, I'm
gonna go ahead and make sure that she gets to drink some beer. Show
about beer and the culture that flows with it. So it's not the culture
that flows with beer, it is beer in the culture that flows with it.
She took a splash. She dude, she's obviously never met Chris Spradley
because she poured that like an amateur. Okay, so yeah, I think
Shiner Block Shiner bo is a good intro to beer. It's a great intro
beer. This is so easy, It's light bodied, it's dark in color.
It's got this dark kind of caramel mahogany color to it. Um very
very light brown, dark tan. But easy drinking, very approachable beer from
Shiner Texas Shiner Bock. All right, that's what we're We're we're on the
beer now. We we're done with Shiner Bock available across the country, is
not. I actually picked this up when I was in Colorado and it was
at my son's wedding and there he had he threw a bunch of beer in
my cooler, and it just came home with me kind of like the medelo
did it just Oh, well, there's some shiner. Can you get shiner
in Michigan? No, you cannot. Interesting, Okay. I think it
used to be distributed here and then they pulled out. It's one of those
things where remember when breweries were just aggressive expansion and they were going here,
there and everywhere, and then they said, oh well, you know,
maybe we need to pull back out and we need to slow down. I
remember when Bells showed up in Texas. Remember that day, I do.
They made a big, big splash, splash right, and they now everything
they brought. They brought Kalamazoo stout, they brought porter, they brought Bell's
best brown, they brought they had, they had an owned beer four Texas,
Yeah they did. In fact, I'm looking at the bottle right here
at the Beer Logic World headquarters and drinking emporium right here in studio. It's
am I right or am I Rilloh yeah, and signed by Larry Bell right
there on my shelf. But there it is. And uh and then all
of a sudden it's like, well, oh we're gonna have overon and too
hearted I have a hard time finding too hearted, Like when I come across
it, I'll find it the most odd places, like I'll, for example,
as such a crazy My daughter is a competitive cheerleader and she's at this
gym, and I'll stop to get a vitamin water. And in this random
gas station was bells too hearted, just random. They had all that mass
produced beers. And then it was too hard, and I was like,
oh, I'll get it. You know what was Arizona ice Tea's making an
alcoholic version. Maybe maybe when vitamin water starts making alcoholic vitamin water. I
mean I get excited when to put it past them, all right, excited
about that. So it's been a minute since we talked about but Light,
and uh, I think we got through. I think we got through the
last episode without mentioning it at all. Well, yeah, over the past
couple of months, but it's lost billions of dollars in sales and market value.
Revenue is down about twenty six point eight percent the week of June eighth
compared to the your prior. But this past week, bud Light released a
new television commercial titled Easy to Summer, and it's set to the nineteen seventy
nine hit Good Times by Chic, which I just played. The ad is
only a fraction of the broader campaign by bud Light's parent company and Hisha Bush
and the boost engagement in sales, calling it bud Light's biggest summer campaign ever.
Ember and the company is launching a quote bud Light Backyard Tour, which
will headline country music singers like Tyler Braden and Sea Fourth, and bud Light
is also working with some NFL stars like George Kettle and Dak Prescotts, who
will feature in digital content ads coming up this upcoming season. Wait, I
don't understand how I thought that uh NFL players couldn't do beer advertisements. Oh,
I don't want to look into that one. But as a part of
the summer campaign and Hijab, she's also giving away ten thousand dollars a week,
offering rebates over the Fourth of July weekend and holding a contest to win
a hundred dollar off bar tab. And they want to show up in all
relevant occasions in summer back in our barbecue, stadiums and sports venues. The
vice president by Light mentioned, they're all focused on and what they're focusing on
is launching the biggest summer campaign ever amid the backlash in decline in sales.
So will this win back consumers? You know, when you're a big corporation,
and I'm not knocking, I'm not This is not an insult. I'm
just making an observation, not being a jerk, just making an observation.
Producer Dusty taught me that one when you're a big corporation and you have lots
and lots and lots of money, you can afford to throw money around to
try and buy customers back and buy customers and away from your competitors. In
fact, a lot of people say that the history, the origin of the
big breweries in this country, including Annaheuser Busch, were tied to tide houses
where they would own the bar and then they would lower the price. They
basically go in and they'd lower the price so low that other breweries can compete.
And then whenever they went out of business, then they raise the prices
back up. I mean, so if you want to go but do that.
I'm not suggesting they are. I'm just telling you what happened in history.
And I'm also suggesting that Anheuser Busch is a multi billion dollar corporation and
they are going to do whatever they can to preserve their brand. So we'll
see where this all ends. I'm not sure. I'm not sure how this
all will play out. As a marketer. At heart, I'm deeply interested
in this. I'm fascinated by it. In fact, I believe that this
will be one of the most talked about marketing case studies in the history of
the perfect easily. Yeah, this this goes down with, um, what
was it, the green Eminem's. Yeah, the green Eminem's or no,
the red eminems, the red Eminem's which used to cause cancer back in the
fifties. They discovered that the red eminems. Fifties and sixties, they discovered
that red Eminem's caused cancer. Um, remember the new coke whenever they get
rid of the regular coke, and then that's how we got coke col classic.
Um, those types of things. Um, this will be one of
the most talked about marketing case studies ever. And uh, yeah, they're
given away what did you say, ten thousand dollars a week or something,
yeah like that, and they're offering rebates holding up and they're given away one
hundred dollar off bar tap. So will this win back consumers amid the backlash
into clients sale? And I also, if I can, I want to
thank Superior Past Control of West Michigan for sending us that story. Yep,
So we'll keep our eyes on this. Will they rebound? I feel like
eventually they will, but it matters how long it will take for them to
rebound. So we'll see. All right, Coming up next segment, Big
time interview out of Chicago. Government stepped in and told this bar of you
know, for fifty years they had this well I'm not gonna give away,
but they were told they had to make some changes out of fifty years,
and we'll explain what that was all about. This is what's on tap radio.
Hang with this. We'll be right back. And the teacher said,
no, Bobby, there's no such time as bureau clock. Fire that teacher.
This is what's on tap radio. All right, welcome back What's on
tap Radio where we have a very special guest and we are going to be
talking about the land of sky Blue Waters. And I know what you guys
are thinking, Chicago. No, the slogan comes from somewhere else. Yeah,
we're gonna talk a little bit about that. But We have a guest
on with us right now from the Ukrainian village. Oh yeah, you're like,
where's that Chicago? Okay, listen, I wasn't joking around. We
have a very special guest, Katrina Arthur of Archie's Tavern. Welcome to Wat's
on Tap Radio. Hey guys, how it's going pretty good. I want
to thank you for coming on. First of all, I want to congratulate
you guys. Eighty years in business. Archie's been around. That's that's amazing
that it is. It is truly amazing. My great grandparents opened it in
twenty three on the towards the end of World War Two. It was a
big boom with all of the industry in Chicago, and they had the right
timing and the right resources, and they opened up. And then we managed
to stick it to COVID beat Covid and coues be closed for a full year
and one day and reopened and life has never been better. So family owned
and operated for eighty years, eighty years. It was all handed down on
my maternal side in my family. And the best part is because it's a
family business, you guys all got along and never had to fight. Never,
never It was perfect, speaking of fighting, Speaking of fighting. The
reason why this story came across our desks. Our producer sent this to us
and I looked at this story. I was like, oh my god,
this is a crazy story. The story days back to the nineteen fifties.
It does, it does. In nineteen fifty six, salesman came up to
my grandfather while he was sending bar and he goes, hey, our cheat,
do you want to ham finn out front? And my grandfather looked at
him in a Hams sign, a Hams beer sign. Yeah, in Chicago,
who everybody has old style and PBR signs. It is a sea of
PBR and old style in Chicago. So the fil j looked at my grandfather
and says, hey, Archie, it's free. And my grandpa was like,
I'll take it. So I like that rogue of marketing. Then the
Hams people back in nineteen fifty thiys, and this is not just like any
ordinary sign that you got to like a tin tacker you hang on the wall.
This is like a bright sign that hung right above the door the entrance
of the bar. Yes it is, I believe it's type by four.
It's eliminated and it's been hanging over the door since fifty six and it is
right. It is the beacon of the neighborhood. Craziest story. The city
of Chicago want us, wanted us to take it down, and unfortunately we
had to because they were threatening the withholder liquor license and you can't serve the
beer refreshing without a liquor license in the city of Chicago. So my neighbors
just rallied around, rallied support around my business. I had no clue how
much that sign really meant from everyone said it was a beacon, that there
was so much outcours support and rage towards, you know, the machine of
Chicago politics. I have so many questions here, but I have to start.
You were absolutely right. If you've never been to Chicago and even just
just go out and see all the taverns, the pubs, the bars,
I mean, it is a sea of old style and PBR and then here's
this hamsign. Now, did all the bars who owned or had PBR signs
have to take their sign down to get their liquor license renewed? You know,
the reason our sign was taken down is because we're in a residential neighborhood.
And after sixty plus years, the city Chicago realized that we didn't have
a permit for that sign, and we're like, we understand, we don't
have a permit. It was put up in nineteen fifty six. We really
can't go back for our records to that long. And so we're like,
tell us how to get this permit and they're like, in a communication between
the city. It was like a five year or deal that we're contacting back
and forth. And during COVID there was very little communication between us and the
city. And we thought we were making some progress when they asked us for
photographs over the decades of the sign and we submitted them a handful of photographs
of the city. Was like, this is not evident. This could have
been photos shop and I was like, we saw three dollars a year.
We don't photos shops over here. Wo. We're on the phone right now
with Katrina Arthur, one of the owners of artis along with her, is
your mother who you own this with? Correct? Yes, my mother Zebra
Tuff and my older brother Ken and evidently very good at photoshop because you can
touch up photos from the nineteen fifties and sixties, showing evidence that the Hams
sign that was never really there was put in magically by your photoshop skills.
So they're in Chicago, as we were saying earlier, a sea of pbo
exactly. And then one has sign. Yeah. Our neighbor who graduated a
high school in the nineteen seventies took a picture in front of his house Chase,
and the bar was in the background and there was a ham sign.
And I gotta tell you, I don't have a lot of free time,
but photoshopping a high school graduation photo from the nineteen seventies is definitely not on
my to do list. Now. I have to ask when when the bar
opened in the on the fifties, was it a residential area then or was
it the residential already built around the bar. It was a residential areas then
in the plea three. But it's actually kind of funny zoning and permitting not
a scene from nineteen forty three to twe thousands or twenty twenty two. It's
amazing how these changed, these things seemed. And we've always been diligate with
our license, seeing we've always been in good standing with the city at Chicago,
and perhaps One of the reasons maybe they couldn't find the licensing from fifty
six was because in nineteen ninety two there was a great Chicago flood that not
many people know about it that destroyed all the business records from early Chicago.
I've heard of a great Chicago fire, but there's a great Chicago flood.
There's a great Chicago flood of ninety two. Very interesting stories. How many
talking again Katrina Arthur Archie's tavern, how many times did they have to tell
you to take this sign down before you guys finally just gave in. Well,
when they said you can't have your liquor license, we took it down.
Okay, we thought, so the very end is what they did.
They held you your business, your liquor license hostage, and it was like,
okay, we will trade you one liquor license for one sign exactly.
And it was really unfortunate at this point that this city was working against us,
not working with us. And it's a real struggle out there for small
business owners. And we say this all the time, but it effective is
the reality. It is so hard to be a small business owner in the
America today. Is just all rules regulations which are great and fine, and
we need those, but I feel we should be able to operate a business,
you know, off of a high school education. So here's the question.
I guess I gotta know. Because you said it was a great marketing
decision to put this on the building, let me ask, did you sell
a lot of Hams? I mean, are you a bar or are you
just known for the Hams sign? Or do you sell a lot of Hams?
Well? Coincidentally, we also saw a lot of Hams last year twenty
twenty two, we sold forty two thousand, four hundred and fifty twelve out
ice cold hands of Hams. Wow. I gotta do the math on that.
Break that down over three hundred and sixty five days. But that's a
lot of Hams. That is a lot of it, and it is a
shared marketing decision on my side. Everyone asked me how I did it?
Well, do you have Hams? I don't give anybody options, no PBR,
no old style in this bar. Hams is it. And if you
want something else, well you're gonna have to get a millar product or Last
years so luckily for you guys, you had a lot of support from the
community to able to put the sign back up. What did that surprise you
or do you did you think that you're just gonna have to sell the sign
on eBay or something? Oh, well, that sign is my retirement funds.
There is a really large interest in Ham's collective the holes. Right now.
I knew we were able to I knew I had hope that we were
able to get it back, but I was completely floored by the support from
our neighbor our neighborhood. It was really interesting, and the biggest support came
in one of the most unlikely places. We got a new alderman. And
I don't know if your listeners no, but in Chicago there's the mayor.
We also have a city council alderman, which are some of the most powerful
people most in Chicago. And our new alderman, jale the Ahuse was he
heard about this. He came to me. He walked into the bar one
day and said, your neighbors are complaining that the city took your sign away.
What can I do? And I can tell you in eighty years that
my family has running this business. I don't think at any time. And
Alderman came in and said, what can I do? All right, well,
listen to this story has a happy ending because the sign is back and
it was back in time for your eightieth anniversary again, Katrina Arthur Archie's tavern
there in Chicago. Next time I'm there, I'm gonna stop by and say
hello, and I'm gonna look up. I'm gonna get my picture taken by
that sign. Congratulations, I'm getting your sign back and on eighty years.
And thanks for being on the show with us. Thank you so much for
having me. All right, one more segment of What's on Tap Radio?
Hang with us. We'll be right back. Yeah, we drink quarter,
but it has to be filtered through a brewery first. You've got What's on
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go What's on Tap were a last segment of the week. That's right,
when we say last segment, I always worry that somebody thinks that that's it.
We're done, game over, wrapping it up. The show does have
to end, eventually, it does. We don't just keep going. This
isn't twenty four hours, seven days a week live stream, but what we
do is we do make it available twenty four hours a day, seven days
a week on our podcast wherever podcasts can be found. That's right. If
you're out there and you're on one of those platforms that have all the good
podcasts, we're there. And those platforms that have the not so good podcast
Yeah, we're there too. Why because we're everywhere everywhere. Yeah, you
cover us. I never want anybody come up to me and go, I
can't find it. What's on tap? Video podcast? Yeah, not gonna
happen anyway. This is the last segment, though of the week, and
this segment brought to you by our friends at Tantrick Brewing Company, Alligan,
Michigan. My hometown right here, home of the Beer Logic World headquarters and
drinking emporium and the fine fine barrel age program of Patrick over there, there's
a name drop right there, drop that bottle cap, of course, and
we're gonna use this bottle opener again that fire Marshall Matt gave us to open
up this bottle. My stunt liver didn't care for the shiner back of course.
Really yeah, she's like, yeah, you know, that's all right.
I could drink it if I had to. But so I decided,
you know what we're gonna We're gonna lighten things up in color. We're gonna
add some sweetness and a little more flavor and complexity to this. This is
from the Kinky series, their barrel Age program. Who do they think they
are? This is a whiskey barrel age Belgian Strong Golden. It's a great
name for a beer. Oh who they think they are? Yeah, this
will get you where you're going. You gotta be careful with this one here,
because this one comes in at thirteen point eight percent. Oh yeah.
She just raised her eyebrows and she's just yeah, her head just kind of
popped back there, and she's smelling and she's smelling. See what we've done
here. If you're just now tuning in, by the way, if you're
just not tuning in, you missed a lot. But I have a stunt
liver, my daughter in studio Catherine, she is twenty one finally, and
so she's able to be on the show legally and enjoy these beers and as
well as sighters which she brought to the table. And she's kind of making
some faces. Do I get a thumbs up or thumbs down on that one?
She's like a thumb She's like a three quarter thumbs up. All right,
So that's we want to thank our friends at Tantrick Brewing Company for us
bringing you this last segment for the week. For the week, and we
tease this earlier. Going out and you know, hanging out at a bar
or maybe it's a brew pub. You want to make a good impression.
You want to you want to be a good customer. What ways to act
right when you go out and hang out at a bar with friends and on
behold, there's been a list put out by bartenders of ways you should act,
oh, behave Yeah, I know, I'm kind of reminded of lying
from the movie Caddyshack And whenever the judge is talking to Danny. The most
important decision you can make right now is what do you stand for, Danny?
Goodness? Well, badness? Like I want to be good sir,
well, I hope the rest of you do too. I hope you want
to be good because if you do, pay attention, because if you're a
regular at a bar or a brewery tap room, this is some good information
that makes sure that the old judge would approve. And also your favorite server
in the hospitality industry who's providing you with those wonderful beers. And so here
are a few tips. If you are a regular at a bar or brewery
tap room and you want to be a good regular and you want to stand
for goodness, here are some tips. First of all, if you go
in and somebody is sitting in your normal seat, Oh boy, I've seen
this happen too. Um, excuse me, that's my seat. Um,
that's I'm here every day, that's my seat. Oh, don't be that.
Yeah that happens. Oh no, no, no, no, no,
no, listen. That might be that person's first time there, but
it will not be your last time there. You will get to sit in
your favorite seat again probably most of the time you go in there. Don't
be a jerk and make it awkward for the server and your bartender, because
you're gonna cost them a good tip by being a jerk to another guest.
Don't be that person. It's okay for you to sit somewhere else today.
It's a little uncomfortable. You will survive, I promise. There's a table
at this brewery that's down the street from me, and there's a table right
outside the tap room that if you're a you know, going to that brewery
for the first time, that is not the table you sit. Oh,
I know what's your table you're talking about. That's the regular table sitting there.
But I don't know that I've ever seen anybody get kicked out now,
but there's always people at that table always. Yeah, that's the regular table,
all right. In anyway, speaking of costing somebody a tip, and
speaking of tipping, tipping is very important, but it does not buy you
the bar. Okay, just because you tip well, do not expect to
be overserved, overpoured, get free beers, get free drinks, or monopolize
your server's time. See this is how you become talking about how to be
a good regular at a bar or brewery tap room. Don't be that person,
okay. Also, a good regular is not bothered when another guest needs
to be attended to. So you're in the middle of this conversation, you're
updating them about some project that you're working on at the house, and you're
having a nice conversation because you are a regular and we're always having these conversations,
and all of a sudden, new guests steps up and they need to
be served, and you're right in the middle. Tell us to oh,
yep, it's okay to break off from that conversation, because a good server
will also come back and hear the rest of the story. That's always a
good thing to remember. Don't be offended if they have to actually do their
job, because their job is to provide hospitality to their guest. Also,
as I've said with tipping, this is one do not justify your tipping with
an aggregate. Now I've seen people do this. Let's just say, hypothetically,
a beer cost five dollars and seventy five cents. So you go up
and you leave six dollars, and you say, keep the change. You
left twenty five cents on a five dollars and seventy five bill. Now I've
seen people do this. They say, well, I'm here five days a
week, and I ordered two beers every time I'm here, and you know
what, I've tipped over one hundred and thirty dollars this year. No,
you tipped four point three percent. Stop being cheap. Leave a buck of
beer. Yes, a buck of beer is still less than twenty twenty percent.
That's you know, we get that. But what I'm saying here is
is the extra seven dollars and fifty cents that you're gonna tip per week is
a little more than the cost of one beer. But you know what,
it says a lot more to your server about what you think of them,
So look out for them. You don't want to be that cheap skate And
James, are you? Do you tip twenty percent if you go up more
to one beer? Let's just say it's a beer. Let's say it's a
three dollar beer, five dollars beer, ten dollars beer? Do you tip
the same pretty much? If I'm buying a four dollar beer, I usually
throw four dollars down. Wait, you throw four dollars down on a four
dollar beer? Yeah, But if it's like a ten dollar beer, I'm
not gonna pay throw ten dollars down. I'll maybe throw five down. But
yeah for tip, Yeah, for a tip? Yeah? Absolutely? Wow?
Wow, Yeah, by Stunt Liver Catherine. Here, she's like,
I want to serve you. You know, I throw, I throw,
I'm sorry, I throw a buck a beer I typically throw, just as
if it's a three dollar beer, I'll throw three bucks in I mean six
bucks, caress, I mean yeah, that's how much i'll pay for a
beer at you know a place. A couple more here to wrap up here
for how to be a good regular here it is drink quality over quantity.
No one likes to eighty six a regular. Don't come in there to get
hammered and get drunk to where they have to say I'm sorry, I'm not
gonna pour you anymore. And if you do get eighty six, take it
in stride and rather come in drink better. And also remember this that your
server is not there just to serve you. They are there to provide an
experience, and therefore they are in the hospitality industry. So remember that and
you will treat them better. And that's how you become a good regular at
your favorite bar or brewery, tap or just be respectful, that's all I
mean. Don't be a churl, don't be a sure all right, don't
take your problems to the bar. Even you're having a bad day, don't
take it out on the bartenders. Don't take it out on the weights service.
Just be respectful. All right, that's our PSA for this episode.
All right, we have got to get out of here. I do want
to think Katrina Arthur of Archie's Tavern celebrating eighty years in business. They got
their hams signed back. That's great news. If you miss announced that interview,
check our podcast. Also, I'm giving out thanks. Let us take
our wonderful sponsors, that being Tantrent Brewing superior past control of Beer Logic conference
and events. We knowledge to make insurance Group v Backyard Girl, and of
course sponsoring our podcast cast Braining, which would be available shortly. So for
mister beer Logic Chap Bill be my EMBERG. Jamesonson, thank you for checking
out what's on tap? Are you? We hope you enjoyed it. We
will hope you enjoy us for another actually Tack radio show next week. We'll
see you then, Folks cheer