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Hello, and welcome to This Anthro
Life. I'm your host, Adam Gamwell.

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You know when you're watching the news
or a YouTube video or a documentary

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and my talking head says, they're
scientific consensus that climate change is man made,

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or there is a preponderance of evidence
in the literature that meditation is linked

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to increased feelings of well being.
Have you ever wondered, well? Cool?

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But I'd like to see that consensus
or maybe be able to follow the

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trail of scientific claims made around mindfulness
to be better informed. Well, I've

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got good news for you. Getting
to the consensus behind the claims is what

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today's episode is all about. One
of the big goals of This Anthro Life

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is to amplify the voices, tools
and technologies that bring our creative potential to

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life. And I'm really excited to
be joined on the podcast today by Eric

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Olsen. Now. Eric is the
CEO of a startup called Consensus. Consensus

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is a search engine that uses AI
or artificial intelligence to instantly extract aggregate in

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distill findings directly from scientific research.
Sounds pretty cool, right. It's built

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around simple searches like our COVID nineteen
vaccinations, safe or the benefits of mindfulness,

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or linking together ideas such as poverty
reduction and direct cash payments. It

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then searches across two hundred million papers, adding more every day, and returns

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results that highlight the scientific claims made
in each of these different articles. This

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is amazing for a few reasons.
One, it doesn't tell you what to

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think. It simply shows you,
at a quick glance, what are the

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majority of scientific claims saying about your
query. And Two, we're seeing the

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emergence of a new wave of natural
language processing startups in tech that's aimed at

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democratizing scientific knowledge and access. What
a time to be alive. Right now,

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we're going to get deeper into the
why and how of consensus in our

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conversation today, So to kick things
off, I just want to lay out

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two big challenges that tech and services
like consensus face for us as listeners to

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think about. Whether we're social scientists
in academia researchers, or designers and industry,

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or good old fashioned public citizen concerned
with literacy and public debate. With

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the rise of research and information technology, it's surprising when you stop to think

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about it, that we haven't also
found ways to build consensus around expertise,

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and there are a few challenges here
at play. One is that Pew reviewed

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scientific literature in journals like Nature or
Sell if you're in the biological sciences or

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American Ethnologist if you're an anthropologist,
are behind memberships and paywalls. So if

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you're a student at a university,
you may never notice this since your department

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or university often pays for that subscription. But depending on where you go to

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school, you may have noticed that
you only have access to some journals but

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not others. So this is problem
one scientific literature is locked behind a paywall

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that most individuals and even some organizations
can't afford. Then the second is an

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issue around accessibility. If you reviewed
literature is often written in heavy jargon,

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that is, specialist language that makes
it difficult to end time consuming for non

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expert audiences or readers to digest.
Now, this is more of a stylistic

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challenge, whereby academic writers follow along
with and reinforce communication styles that work for

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the academic system but not for public
access. Now sidebar Vita's debated, of

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course how well this kind of jargon
works for academic systems too, and This

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is actually one of the reasons that
I started this anthro life back in twenty

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nineteen, well nine years ago at
the time of recording this episode in late

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twenty twenty two. Okay, so
these two issues contribute in a big way

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to why we haven't seemed to be
able to find ways to build consensus around

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expertise despite having mountains upon mountains of
scientific data and researching our collective human database.

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Now consensus is working to change this
conversation in really fascinating and impactful ways,

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and as well discussed in today's episode, we also need to ask ourselves

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and ask of society what we want
in need out of access to scientific knowledge.

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So we'll be right back after a
quick message from this episode sponsor,

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and can't wait to dive in with
Ericles, you know, to kind of

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kick us off. I'd love to
get a bit of a sense we kind

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of think about your superhero origin story, you know, the bit of your

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tale of like how you kind of
came into the arena that you are now

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around the idea of using natural language
processing and aiming to disrupt the search engine

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industry, which I love this idea, But tell me, how how did

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you get into this space in the
first place. Yeah, thanks for having

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me, adam a great question.
So the real origin of it is,

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you know, I come from a
family of aconomics and scientists, but I

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am not one myself, and it's
kind of created this this outsider complex within

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myself that made me really really interested
in science, but made me an incredible

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amateur consuming it. So I found
real value in consuming content that had scientists

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who are breaking down what the research
said about a subject in a way that

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a non academic like myself could understand. So it was from getting that value

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that, like it was actually a
six seven years ago, came up with

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the idea of what if there was
a way to automate this process and what

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if there was a way to get
answers to these types of questions that I

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have on demand from research from peer
viewed sources. And then fast forward five

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or six years and I was actually
my co founder of Christian Salem who I

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pitched the idea to all those years
ago, that came back in the middle

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of COVID and was like, remember
that idea you had, I think the

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world really needs this right now,
And that's kind of how we got started

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on our journey, and then the
real light bulb moment for us was after

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that we started to dig into what
was the state of the technology, could

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technology actually solve this problem? And
then learning that natural language processing and the

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advent of these large language models had
really just occurred, and it was really

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this kind of perfect why now synergy
of societal demand and technological feasibility interesting and

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it seemed like on one level two
some of the best science and scientific discoveries

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are some kind of synchronicity, right
where it's like the tech came together with

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the moment of the time and then
and what people were looking for. It

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seems like it's a good triangulate that
you know, Yeah, it's lucky in

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a lot of ways, right,
Like things are more random than than we

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wish them to be. And both
of those things had me and my co

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found or had nothing to do with
us, right, there were completely things

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out of our control that kind of
coalesced to make this possible, you know.

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I mean that's it's also like this
idea that ethnographers talk about kind of

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from human sciences, anthropology, sociology, that some of the best power and

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innovation work comes from when we can
see those connections of other people might miss,

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and so I'm interested in thinking about
this idea and in terms of these

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pieces that came together, I mean, that's that's actually I think one of

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the powerful elements here too is that
as we have this kind of perfect storm,

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as it were, for this need, I mean, one of the

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pieces that stands out you're talking about, you know, six seven years ago

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up to today. One of the
big topics that comes to mind is things

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like the rise of misinformation online as
a challenge point in terms of you know,

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fake news is the meme or hashtag
of the day, right, but

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just this idea, I mean,
how how did things like this filter into

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that that you're kind of thinking process? And I think that this is I

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think one of the big challenges that
a lot of people face today is I

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don't know what information to trust online? And you know, how can technology,

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how can tools help us do that? Especially when sometimes those seemingly same

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tools are the ones that like make
it so we can't trust it in the

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first place, right, like algorithms
and advertisement. So how do we think

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about this kind of model, How
can we set this stage of what is

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this problem space that we're coming into
that we want to solve for. Yeah,

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no, no, really, well
said across the board. So I

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think it might be helpful to like
first just like level set on exactly what

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it is we're doing, and then
I can kind of use that to segue

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into answering your question a bit.
So, Yeah, we are Consensus,

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and we're a new search engine that
allows you to type in plain English questions

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and be returned relevant findings from pure
viewed literature. So basically the ideas instead

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of going to Google when you have
the question of does magnesium actually help me

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sleep? You can type in that
exact question. You don't have to do

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any special boolean searching or anything.
You can actually just type in that question

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and our NLP will look through research
papers and try to find claims being made

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about that question and deliver them to
you in this nice aggregated, easy to

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consume list. And yeah, to
go back to your question. Yeah,

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this is another part of our kind
of why now story. Obviously, the

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societal demand and the clear currents of
misinformation and that people were frustrated with their

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inability to get good information, but
was really you know, a key part

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of this is kind of like identifying
why that is the case, and you

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said it really well yourself that it's
like, you know, we want technology

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to solve all these problems, but
as it turned out that technology was what

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was creating a lot of these problems. But there's one real key component of

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it too that is driving That is
that you know, most of these applications

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that we use and websites we visit, and specifically, you know, if

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we're talking about Google, the way
that we search for consumer information, all

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this information has passed through this advertising
filter. And that means, you know,

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explicitly sometimes just being shown ads.
If you typed in downs magnesium helped

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me sleep, you'll get a bunch
of ads for magnesium supplements. But the

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undercurrent of it is that because their
incentives are to sell more advertising space,

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what they optimize for is continued engagement. So you know, the Google or

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Facebook or any of these places misinforming
you isn't some giant back channel conspiracy theory

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of people in rooms and suits B
and mic we want to try to make

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Adam believe something that isn't true.
It's really just these organizations following their incentives

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and optimizing for what's going to making
the most money, and that's continued engagement,

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because that means continuing selling ads to
people's eyeballs. So in turn,

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that creates systems that are not designed
to give us good information. They're designed

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to give us engaging information. And
the problem is is that when algorithms try

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to learn what's engaging, a lot
of times what they find out that what's

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engaging is content that is flashy and
fiery and controversial. So in turn,

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you get shown lots and lots of
that that has nothing to do with how

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factual the information is. So our
real pushback on that is that we think

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that the future of search has to
be in this premium verticalized subscription model,

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because that means that, you know, if we're not selling advertisements, all

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of our incentives will just be to
deliver you the best product and deliver you

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the best information possible. And the
hope is is that with NLP taking off

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so much, that products can get
so good at these services that people will

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be willing to pay a small subscription
fee for them. And that's when you

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can actually see this inflection point of
some pushback on these free advertising based tools.

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I mean, that's super interesting and
it has a bit of that If

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I'm a David and Goliath theme to
it, right where certainly, how does

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that feel? I mean, I
think about an exciting bit of challenge point,

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you know, how do you kind
of a process idea of Like I

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think it's a what you're saying is
super resonant that there is this ongoing challenge

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point that if the way we're presented
data is not based on what's most factually

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correct or that even necessarily answers my
question, But it's based on an advertising

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model that has made a multi billion
dollar global search industry, how do we

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even disrupt them? You know?
And so I think it's a really interesting

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question. I mean, maybe you
have, like to're metaphere, you have

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the small stone, maybe have NLP
to help us. I mean, that's

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exactly what my answer is going to
be. Like, I'm not here to

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say that we're you know, on
the precipice of disrupting Google and making them,

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like, you know, really taking
away all this all the money that

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they're making. But the way to
make a giant change is, you know,

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to kind of follow that David and
Glide example somehow and find your wedge,

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find your stone. What is the
thing that you can do really well

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and start small there. And for
us, we think a perfect place to

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start is with scientific literature because it's, you know, the information that's the

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most valuable source of data in the
world, and there's insights to question all

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sorts of questions that people have,
and they're insights that are really hard to

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get by using the currently available tools. So we think it's a great place

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to start to maybe you know,
disrupt the tiniest bit and then go from

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there. Right, you can't start
somewhere if you just try to show up

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and say, hey, we're going
to knock down Google, you have no

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shot to do it. You start
somewhere, you get really good at that,

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you build an awesome product in that
space, and then we'll see where

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it goes. That makes a good
sense, and I think also also wise

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right, it's like we do what
we can, but like picking that right

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movement. So I think it's it's
really compelling that scientific literature kind of functions

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as that full comment as the piece
we're using to then be able to rethink

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how search works, you know,
and like so it's a very specific example,

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and so to kind of set the
stage here in terms of the problem

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here, I think there's something interesting, right that. So I've gone through

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grad school a lot of my colleagues
have, and you know, one of

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the big pain points, like you
don't notice it when you're in school,

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is that you know all the journals
that you're reading for research are behind paywalls

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because usually your school pays for those. But it's interesting, like, as

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I spent more time talking with other
colleagues across the years in different disciplines or

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that went to different schools I had
less funding, they wouldn't have access to

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some of the same journals I found. And that was interesting to note.

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It's this privilege of information and that
feels worse when you think about it as

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scientific information rights, as peer view
literature that we don't have access to.

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So I want to think about that
with you, like this the impact of

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like inaccessible or making accessible scientific information, and I mean, I you know,

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we'll just straight up say, I
think the current model is broken,

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right, like behind a paywall where
a lot of research sits. I mean,

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this is also interesting in conversation with
the fact that at the time of

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US recording, the Biden administration just
passed this law that at the end of

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twenty twenty five into early twenty twenty
six, any federally funded scientific research has

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to be immediately available upon publication,
which is really interesting, and like saying

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that feels kind of crazy because it's
twenty twenty two and we're still a few

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years away from that even being a
thing, right, So that's it's crazy

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realized. Up until this point,
scientific research is still behind a paywall for

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the most part, especially the most
prestigious things like Nature or sell for you

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know, science or biology journals.
Anyway, So I'm a rambling now,

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But tell me about this process and
like how we can think about it,

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about this idea in terms of why
we need accessible information and like and how

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do we think about this the current
paradigm today. Yeah, you know,

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and when we've talked about like what
our problem statement is the broad and way

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that we get you know, people's
eyeballs to light up and what like the

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broad vision of it is this that
which is broken. It's really hard to

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find good information. Like that's the
way to paint it with this this giant

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brush. But what we call our
sub problem statement has been that the most

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valuable and insight filled source of data
on the planet is sitting behind paywalls.

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But not just sitting down paywalls.
Because of that, it's only consumed by

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the same people who create it.
And there's no way for somebody like myself

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to engage with literature unless I'm a
part of a university and I'm doing research

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myself. And that's a shame on
a million different ways, one of them

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being like the very obvious, just
like economically, the way the system is

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just broken because it's many of these
things are funded by public dollars, yet

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they're not accessible to the public,
and that just is incredibly backwards. And

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but the good news is the trend
is in everyone's favor. Like you said

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that, the Biden administration just passed
this legislature, and even before that,

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the trend has been moving toward making
things more open science or making things more

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open access. And our data partner
they're called Semantic Scholar, and they're run

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out of the Allen Institute for Art
Official Intelligence in Seattle. It's actually Paul

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Allen, Microsoft founders AI Research Arm
and they're basically a Google Scholar competitor.

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They're a research data aggregator and they
try to focus a lot on open access

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papers. So a lot of our
corpus actually is entirely open access, not

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all of it is. We can
still do our analysis over the papers,

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but if you're to try to go
to the full text from some of our

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search results, you will run to
the paywall unfortunately sometimes, but a good

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chunk of our papers are open access, and like you said, that trend

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is going to continue to be working
in our favor. Very cool thinking about

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that. Actually, the idea in
terms of I was curious to think about

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this and then maybe through Semitic scholar, but how do you approach partnerships in

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terms of like working with in terms
of how does that consensus plug into partnerships

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in this regard in terms of aggregators
versus search engine versus kind of do the

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NLP the text act that helps put
these pieces together? And with that,

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I'm curious, you know, so, as an anthropologist, do we get

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anthropology journals as part of this as
well? Are there? I know they're

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not as fancy as oftentimes by your
chemistry, journals don't get as much pressed,

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but I'm just curious in terms of
that, like how do you select

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for the kinds of articles journals that
are included in the kind of the search

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process. Yeah, so to kind
of start with, like the partnership's question,

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we're incredibly fortunate that we're operating in
a space with lots of research organizations

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that are nonprofits and that are can
be fairly open to partnerships like this.

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There is like a big caveat though, that you many times you need to

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basically prove that we have mission alignment
and stay true to those ideals of promoting

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open science and promoting access to scientific
literature. That is basically how we got

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the partnership with Semantic Scholar was.
You know, they're willing to do partnerships

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with other research organizations basically without any
vetting, but we had to go through

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this vetting process as a commercial entity
to say, hey, here's how we're

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going to be using it, here's
how you benefit, and here's how we

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push forward your mission. We really
tried to work hard to abide by a

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lot of those values so we can
be attractive to have partner. I mean

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one, because we also want to
abide by those values, but also it

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has the other benefit of being able
to partner with a lot of amazing organizations

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that have incredible mission statements of promoting
access to scientific literature as far as anthropology

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journals, I don't know that answer
off the top of my head. We

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have pretty dawn good coverage. We'vebout
two hundred million papers in our corpus,

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so I would be shocked if there
are not some anthropology journals is a part

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of it. Fortunately, I don't
have that answer off the top of my

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head. And as far as like
selecting, it's really whatever we can get

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our hands on it. We're not
trying to select by domain. The way

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that we've trained our algorithms is to
try to be domain agnostic of extracting findings

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from papers. And I think one
of the great surprises of our early product

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is how well it does with non
medical healthcare related questions I publish. If

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you sign up for our product and
become a free user, I send out

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a newsletter every week that's like,
interesting thing I learned this week query of

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the week basically, so it's like
it's a question that I asked and what

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the results were, And this week's
was does the death penalty reduce crime?

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And our product did an awesome job
of servicing research findings about that. So

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using that as an example that the
domains can be a bit you know less

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hard science than you typically think of
when you hear a peer of view of

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literature, and our product can still
do do a pretty decent job of finding

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relevant conclusions about those questions. That's
super interesting. I think something that stands

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out to me here too is a
that's really awesome to hear that the algorithm

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that you'll put together is able like
kind of thinking like a thinking domain agnostically,

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I think is really important. It's
making me think of, like,

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you know, my dreams of being
a zocast and journal or that I can

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like connect ideas together with double brackets
and like be whatever subject agnostic and just

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connect ideas as they as a link
together and also mean more like how the

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human brain works too, So I
think that's something else that I think it

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gets me. You're really excited about
the possibilities that you know, kind of

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what the emerging world of natural language
processing can do is that we can train

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it and train ways that will kind
of use the same pathways that our brains

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might write, that we don't get
stuck in silos of like I only want

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to get journals that are from biology
or just from anthropology or whatever it is.

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But actually the death penalty question is
really interesting in terms of probably the

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diversity of results that you got back. I'm also thinking of another example.

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I saw the blog you recently did
on the use of psilocybin medication, like

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based on Michael Pollan's How to Change
Your Mind series, and like that was

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a really cool I think example too
in terms of a showing the lack of

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a better term, the pop culture
application of asking of scientific literature. I

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mean, that's really what Michael Pollan's
work is all about, right and death

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thot. He's a great question too
in that regard because also the other thing

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too is even that space, how
do we even know how much is out

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there? Right? And so thinking
of the power of that, we can

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use big data in ways that the
human brain doesn't quite do so well.

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There are just like literally searching Alexis
nexus right or bioarchive, you're only going

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to see so much in terms of
returned results that you can only read.

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But again, this idea in terms
of how can we kind of cross those

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boundaries, I think it's really exciting. So is that what you've found too?

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That is it surprising how good natural
language processing has become You've you've kind

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have been steeped in it for a
while. But you know, how how

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are we seeing it evolveal So,
you know, even through consensus, right

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as you think about partnerships and what
you're searching for, how have we seen

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that change? Yeah, even we
work in the world of NLP, it

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continues to pleasantly surprise me every day. I would earnestly say, what you

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said is really interesting of like how
it kind of operates in some ways the

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way that the human brain works.
And the real advent of these the new

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technologies. They're called large language models, and the unique feature about them is

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that they come pre trained and they
come with this underlying knowledge of how human

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language works. So the big one
that you've likely seen the news and listeners

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have probably seen on Twitter or something
is GPT three open aies model. It

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is the part of the underlying technology
of DALI, which is that you type

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in a prompt and you get back
like an art image. People have been

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loving that on Twitter, and that
is trained on basically like the entire Internet

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of articles, of text articles,
and the way they teach it to understand

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language is they showed examples of articles
with certain words blanked out, and they

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try to make it predict what word
goes in those spaces, and then you

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show that literally billions of examples,
and over time it can learn how to

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accurately predict what word should go here, so it actually understands like the whole

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context of what's going on around it. And yeah, it's shown the entire

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text before it makes that prediction,
so it's trying to understand text holistically in

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the way language works. And then
what happens is when you try to do

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one of these specific tasks, like
we're doing that consensus, you do a

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process what's called fine tuning, and
you give it more custom training data specifically

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for the task that you're trying to
do, and then you teach it how

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to do that task. But it
comes with that underlying knowledge first. And

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if you think about the way a
human would learn how to do a task,

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it's very similar to that. Right, if you're being taught something,

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you don't come in as this just
blank slate. You have all of these

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patterns that you've learned about about other
tasks you've completed in your life. When

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you come to a task, will
learn how to do it. So it

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really is in some ways I'm mimicking
the way a human would learn how to

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do something, and in the context
of how we do it, Basically,

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yeah, there's a pre train model, and then we give it examples of

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We hire scientists to go through research
papers and mark up our authors making their

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claims. So it basically it's just
a bunch of ones and zeros next to

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sentences where it says zero, this
is background information zero, this is methods

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zero, this is more background information
one when they say these results suggest that,

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so on and so forth, and
then when you give it enough examples

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of that, you can feed that
to a model to learn how to pick

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out those sentences. Very cool.
Even this idea, I think is really

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exciting in importance of context, right, and part of it is like,

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hey, how do we train models? But then also recognizing that I love

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the way you said that too,
where it's that we're never just born as

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blank slates, right, we always
have a set of pattern recognition and context

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that like shape who we are.
And like the fact that we are able

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to build technology that follows that too
is exciting. You know. Obviously it

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means we got we got to watch
it and it makes it super flexible,

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right, Like it makes it so
you can teach you to do a whole

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host of tasks. Yeah, I
think that's right on too, And I

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think that's that's in some of the
most important power. It's like, at

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the same time as we're through neuroscience
through psychology really coming to understand the plasticity

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of the human mind, right and
the fact that we can't even reshape neural

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pathways for training through different kinds of
lifestyle, even that we can see this

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kind of happen also on a technological
software level is really fascinating that they're kind

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of happening simultaneously, which is interesting. And I though that's because we just

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learned to see one and that we
can see the other one now, or

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kind of how that happened. Maybe
a chicken and egg kind of problem there.

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You know, it's kind of funny
to seek some co evolution there,

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I suppose. So I'd love to
kind of think with this idea. So

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as we're training our software and also
working with scientists. It's a very cool

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point too that we've got humans as
part of that. I mean, it's

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one of those things that I've conversation
I had with Byron Reese on the podcast

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a few years ago and more recently
he's the CEU of giggo Oman like did

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a podcast on Voices and AI and
it was really really into the role of

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AI and changing how technology works and
like obviously going into things like NLP and

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you know, is this interesting idea
that a lot of times that there's a

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common kind of you know, pop
cultural notion that AI is something that will

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become generalizable, that it will become
essentially conscious at some point, right,

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And like this you know, filters
into our you know, bigger fear narratives

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of like the terminator and the matrix
and things like that. But realistically,

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you know, most models say a
I can't do that, and it won't

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and even the way that we're talking
about this and that AI often at this

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point needs to work in partnership with
people still, right, Like it's learning

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how to interpret context with humans because
we're the ones that do without even thinking

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about it. Right. I think
this is like an important piece for folks

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to like pause and think on.
Is that AI is super powerful and it

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gives our brains a super power to
connect ideas. But really it's also to

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your point, is based on a
lot of how we do interpretation as people

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and learns from that. So it
is interesting too that it's that as much

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as we're students of the way we
can connectnowledge AI as a student of us.

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Also, we're going to take a
quick break. Just wanted to let

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you know that we're running ads to
support the show down. We'll be right

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back. Yeah. I was on
a podcast the other weeks. We were

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talking about NLP and he was talking
about it as like he was reading an

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article that there are gonna have to
work to like fight plagiarism in schools because

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students could use AI generators to write
papers, which totally can happen, right,

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and I can do that now,
But I was saying my response to

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them was, if you're a student
that's trying to do that, you know

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there is like a prerequisite step in
some ways that you have to get a

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bunch of training data of a papers
show up model to then learn how to

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do an a paper. So the
work that it would be required to you

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know, find tune a model to
do exactly what you needed it to do

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for your class, you know,
is way more of the way more work

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than just writing the paper yourself.
Now, with that said, like a

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generalizable generation model could write you like
a paper that could pass as a human

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paper, but it probably isn't very
good for your class. And in order

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to really get it specifically at the
task in the way that you would need

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it written for your class, you
would probably need examples of that. So

409
00:25:48.880 --> 00:25:52.599
a prerequisite for having a model spit
you out a papers is to write the

410
00:25:52.599 --> 00:25:57.079
a papers yourself. That's a good
point, right, It's like you can

411
00:25:57.200 --> 00:26:03.119
plagiarize, but right, yeah,
you can hire someone else to do exactly

412
00:26:03.200 --> 00:26:04.279
right. But that's I think it's
really interesting, and I think that's right

413
00:26:04.319 --> 00:26:07.599
on where there's can be a fear
of adopting technology, especially one like that

414
00:26:07.680 --> 00:26:11.160
feels like it gets close to home, right, like how am I writing?

415
00:26:11.200 --> 00:26:14.720
You know? But it's it's based
kind of in the similar concern that

416
00:26:14.759 --> 00:26:17.359
we kind of talked about up top, where there's there's a lot of mistrust

417
00:26:17.440 --> 00:26:18.720
online on one level, like I
don't know if I can trust the information.

418
00:26:19.200 --> 00:26:22.319
And so we've also seen, you
know, in the past ten years,

419
00:26:22.640 --> 00:26:26.039
the rise of plagiarism checkers, like
in word, Microsoft Word has one

420
00:26:26.079 --> 00:26:30.440
you know, Google will look forward
to. And so I've even seen AI

421
00:26:30.559 --> 00:26:34.240
writers that then also plagiarized check itself, which is interesting because it doesn't know

422
00:26:34.279 --> 00:26:37.519
if it's plagiarizing until it looks and
says, okay, I wrote the thing.

423
00:26:37.559 --> 00:26:41.079
Oops, yep, I borrowed that
from Wikipedia, which I think is

424
00:26:41.119 --> 00:26:44.720
interesting as well. So like it
doesn't know it's plagiarizing until then it writes,

425
00:26:44.799 --> 00:26:47.400
then it checks, you know oftentimes
or the ones that I've seen in

426
00:26:47.400 --> 00:26:49.480
anyway, But I think that's that's
a really interesting question too in terms of

427
00:26:49.759 --> 00:26:55.240
there's the the work that we have
to do in terms of providing more access

428
00:26:55.279 --> 00:26:57.519
to scientific literature and making it more
accessible and easier easier for folks to get,

429
00:26:57.599 --> 00:27:02.119
especially if for lay people. Right
when we already looked into this question

430
00:27:02.160 --> 00:27:06.480
of the paywall problem, But then
how do we make this usable for your

431
00:27:06.519 --> 00:27:08.480
average lay your lay person too who's
never going to get a master's at PC,

432
00:27:08.559 --> 00:27:11.480
he doesn't need one, doesn't moment, but they're interested in like yet

433
00:27:11.680 --> 00:27:15.720
is our COVID nineteen vaccines effective?
Right? What are the benefits of mindfulness?

434
00:27:15.720 --> 00:27:18.480
There's some examples on your website.
I thought they were the good thought

435
00:27:18.559 --> 00:27:22.519
starters. So how do we think
about that, Like, how do we

436
00:27:22.559 --> 00:27:26.000
help build this in a way that's
useful for everybody. Yeah, it's a

437
00:27:26.039 --> 00:27:33.039
great question, and I think that
it's it's finding the balance of not oversimplifying

438
00:27:33.119 --> 00:27:38.519
and perverting meaning while trying to use
these tools to make things consumable and digestible

439
00:27:38.519 --> 00:27:41.759
and easy to use. I think
a real big emphasis on that last one

440
00:27:41.920 --> 00:27:47.279
of easy to use, because that
says nothing of the digestibility some too,

441
00:27:47.319 --> 00:27:49.319
always of the text that you're showing. So I'll kind of tie this all

442
00:27:49.319 --> 00:27:53.640
together that what we're doing is we're
not generating any text, because we think

443
00:27:53.680 --> 00:27:59.640
that is a fairly dangerous road to
go down of trying to summarize what a

444
00:27:59.759 --> 00:28:03.440
sign this is saying without any checks
on what does the source text actually say,

445
00:28:03.480 --> 00:28:06.880
without being able to show that to
the user. So we want to

446
00:28:06.920 --> 00:28:10.680
do our best to always just extract
the information and show them a real quote

447
00:28:10.680 --> 00:28:14.599
from the literature. So I'm going
with all this is that that is how

448
00:28:14.640 --> 00:28:17.680
you use the tool to make it
easy. You try to find the sentence

449
00:28:18.039 --> 00:28:21.240
where they're answering the question and then
just extract it. And you might be

450
00:28:21.279 --> 00:28:25.319
sacrificing a little bit of digestibility because
you know, scientists still love to write

451
00:28:25.359 --> 00:28:27.640
in jargon, and that sentence maybe
jargon filled but we kind of think that,

452
00:28:27.759 --> 00:28:30.599
you know, this is by no
means perfect, and we're going to

453
00:28:30.640 --> 00:28:33.359
continue to iterate on it, but
we found that to be this kind of

454
00:28:33.440 --> 00:28:37.480
nice balance of using these tools to
make things easier by finding the answers,

455
00:28:37.799 --> 00:28:42.839
but not going overboard and not oversaturating
and oversimplifying it by doing all this like

456
00:28:42.880 --> 00:28:48.000
super advanced generation, where we could
be totally perverting the underlying meaning of what

457
00:28:48.039 --> 00:28:52.519
the scientist is trying to say.
So I think in total, my answer

458
00:28:52.640 --> 00:28:55.839
is like trying to find that balance
of where can you use these tools to

459
00:28:55.880 --> 00:29:02.680
circumnavigate things and make things easier while
not go overboard and oversaturated and oversimplifying.

460
00:29:03.240 --> 00:29:07.119
Yeah, that's fundamentally important too.
And even the software itself, I actually

461
00:29:07.119 --> 00:29:11.119
really appreciated this. It has a
beta tag on the website and it says,

462
00:29:11.759 --> 00:29:12.640
do your due diligence from this work. You know, it's like,

463
00:29:12.640 --> 00:29:15.240
don't just take this as gospel,
but but you know, still be a

464
00:29:15.279 --> 00:29:18.759
scientist. Still be scientific, and
you're thinking and say, look at this,

465
00:29:18.799 --> 00:29:21.559
and then continue to look around as
part of your process. I think

466
00:29:21.559 --> 00:29:23.680
that's actually really fascinating too, because
I think you're one hundred percent right where

467
00:29:23.680 --> 00:29:26.519
it's like in the in the world
of view X and usability, it's like,

468
00:29:26.519 --> 00:29:27.519
we want to make things easy to
use for our users, want them

469
00:29:27.519 --> 00:29:30.960
to be frictionlessen to be a good
experience. But especially in this case,

470
00:29:32.000 --> 00:29:34.839
like when we're looking at also scientific
data, I think it's really really fascinating

471
00:29:34.839 --> 00:29:37.279
and important that the point that you've
noted that it's we have to make sure

472
00:29:37.279 --> 00:29:41.960
that we're not either oversimplifying the complexity
of an answer, but then also that

473
00:29:42.000 --> 00:29:45.039
means we're doing interpretation of it right, and that then may change what we

474
00:29:45.079 --> 00:29:48.079
are then changing the meaning of if
we change the wording to make it sound

475
00:29:48.119 --> 00:29:52.319
more or less jargoning, we realize
we're adding a second layer there in terms

476
00:29:52.319 --> 00:29:56.160
of interpreting what we're seeing. And
that's that's an interesting and like big conundrum

477
00:29:56.200 --> 00:30:00.079
that you know, whole different like
can of worms as it were, but

478
00:30:00.160 --> 00:30:03.839
interesting to think about. Yeah,
we're actually training some de jargonizing models.

479
00:30:03.920 --> 00:30:07.519
But we were just having this conversation
earlier today. By how we want to

480
00:30:07.559 --> 00:30:10.799
you know, we're still a ways
away from having that in the product,

481
00:30:11.160 --> 00:30:14.279
but our idea for how we'd want
that in the product is a little button

482
00:30:14.319 --> 00:30:17.880
that lets you toggle that on.
So you're you're basically saying, I am

483
00:30:17.920 --> 00:30:22.680
acknowledging that now I want to see
the slightly more simplified version of these claims.

484
00:30:22.000 --> 00:30:26.480
And you know, you're very acutely
aware that you should be doing more

485
00:30:26.799 --> 00:30:30.079
due diligence when you're interpreting one of
those results with a little like toggle bar

486
00:30:30.119 --> 00:30:33.480
at the top right of the screen. And yeah, I appreciate you calling

487
00:30:33.480 --> 00:30:36.319
out the beta dag because yeah,
we think that's that's important. We're still

488
00:30:36.319 --> 00:30:38.240
early, We by no means do
everything perfectly, and even if we did

489
00:30:38.319 --> 00:30:41.759
extract all these answers perfectly, like, it's still is important. If you're

490
00:30:41.759 --> 00:30:45.920
going to be, you know,
making an action item in your life because

491
00:30:45.920 --> 00:30:48.039
of one of these answers, you
should probably pop up in the paper and

492
00:30:48.119 --> 00:30:51.799
read all about it. Like it's
it's great to be able to get a

493
00:30:51.920 --> 00:30:55.559
landscape of evidence really quickly. That's
why we built the product. But context

494
00:30:55.599 --> 00:30:59.000
is always incredibly important. You should
do your due diligence when you're when you're

495
00:30:59.000 --> 00:31:02.599
going through these find And then yeah, to your point about friction less,

496
00:31:02.640 --> 00:31:06.079
Yeah, that is we've tried to
make the product really easy to use,

497
00:31:06.119 --> 00:31:11.480
because that's a way to make it
approachable without having any risk of anything to

498
00:31:11.519 --> 00:31:15.119
do with perverting the signs, right, like justin the log inflow and the

499
00:31:15.119 --> 00:31:18.880
way you can search and the try
searching buttons and all of those things,

500
00:31:18.880 --> 00:31:22.039
like, right, those are things
that are completely outside of the information.

501
00:31:22.079 --> 00:31:26.079
We're showing their usability in a much
more like aesthetic way. So we're trying

502
00:31:26.119 --> 00:31:27.759
to do everything we can to be
really good at those things, because those

503
00:31:27.759 --> 00:31:32.799
are ways we can make this more
approachable for anybody without having to worry if

504
00:31:32.799 --> 00:31:36.359
we're dumbing down the signs too much. That's a great point and I think

505
00:31:36.400 --> 00:31:38.759
super valuable too, because you know, one thing I have to hear too

506
00:31:38.839 --> 00:31:42.240
is that you know, working in
consumer research, whether it's working and doing

507
00:31:42.279 --> 00:31:47.480
kind of design research with different clients, that there can be this I don't

508
00:31:47.559 --> 00:31:48.440
fear is too strong of a word, but just you know, if folks

509
00:31:48.440 --> 00:31:52.759
are not used to scientific literature research, like it's a scary space, right

510
00:31:52.759 --> 00:31:55.559
because it is. It's jargony,
it's behind this weird pay well, it's

511
00:31:55.640 --> 00:31:57.240
complex, you know, how do
I understand it? And so I think

512
00:31:57.240 --> 00:32:00.400
there's this, you know, to
your point, like a real value in

513
00:32:00.440 --> 00:32:04.839
making the experience, the digital experience
of coming even to the search itself welcoming

514
00:32:04.920 --> 00:32:07.400
Pogle scholar hasn't changed in twenty years. It's the same intervas for the best

515
00:32:07.440 --> 00:32:10.400
decade. That's so true. That's
so true. And it's hell to try

516
00:32:10.400 --> 00:32:14.319
to start something on there. Right, you can't get like internal parts of

517
00:32:14.359 --> 00:32:15.559
papers. You can get titles,
but you know, there's nothing in terms

518
00:32:15.599 --> 00:32:19.880
of really finding a way in so
to me, also this really fills a

519
00:32:19.880 --> 00:32:22.200
big gap like that, right,
in terms of running that question of access.

520
00:32:22.559 --> 00:32:28.079
But then also the rise also in
you know, natural language itself.

521
00:32:28.119 --> 00:32:30.920
I mean, this is something that
I as a consumer side, came into

522
00:32:30.079 --> 00:32:32.799
being interested in this, Like with
calendars, right, meet with Eric on

523
00:32:32.839 --> 00:32:35.680
Tuesday at two pm, you know, like I could type that in then

524
00:32:35.680 --> 00:32:37.119
it would at an event to my
calendar. I thought was super cool,

525
00:32:37.160 --> 00:32:42.519
you know, I think then being
able to do this and asking scientific questions

526
00:32:42.680 --> 00:32:45.920
is incredible, right, what a
really interesting way of having to then think,

527
00:32:45.960 --> 00:32:49.960
okay, you know, how do
I formulate my hypothesis in a three

528
00:32:50.000 --> 00:32:52.359
part question you know for a paper, way harder than just saying, yeah,

529
00:32:52.400 --> 00:32:55.319
what are the benefits of mindfulness?
And then kind of returning results in

530
00:32:55.559 --> 00:33:00.319
that space I think is really interesting
and important because that also plays it,

531
00:33:00.359 --> 00:33:01.920
I think, an important role in
accessibility. Now we're folks like they have

532
00:33:01.920 --> 00:33:05.440
a point of access, they may
have not hit otherwise. Yeah, we

533
00:33:05.519 --> 00:33:08.599
think there's three main differentiators between us
and a search engine like Google scholar,

534
00:33:08.640 --> 00:33:12.759
and we think it's like the three
things that are the worst part of that

535
00:33:12.839 --> 00:33:15.119
experience of using Google scholars. So
one is exactly like you said, of

536
00:33:15.119 --> 00:33:20.319
the actual trying to get information and
related to your question, Google Schullar does

537
00:33:20.319 --> 00:33:22.039
not allow you to type in a
plain English question. If you type in

538
00:33:22.079 --> 00:33:25.359
your research question, you're not going
to likely get back very relevant results.

539
00:33:25.759 --> 00:33:31.079
You have to do this like you
know, kind of insider exclusive boolean searching

540
00:33:31.160 --> 00:33:34.640
to get it to come up with
what you want. And then there's that

541
00:33:34.720 --> 00:33:37.240
next part of all they do is
just give you links, which you know,

542
00:33:37.279 --> 00:33:42.400
if you're doing a giant lit review
and you're a PhD and you know

543
00:33:42.480 --> 00:33:45.119
you have to go dedicate you know, forty eight hours of or fifty hours

544
00:33:45.119 --> 00:33:49.759
of your next week to do that, fine, like whatever, But you

545
00:33:49.799 --> 00:33:52.720
know, your everyday consumer who just
wants to ask a question and get it

546
00:33:52.759 --> 00:33:55.839
from good sources. You're not about
to go through all those papers and spend

547
00:33:55.839 --> 00:33:59.599
considerable time. So we wanted to
make a way that makes it easier to

548
00:33:59.599 --> 00:34:02.480
get information from those papers where we're
not just delivering new links, we're actually

549
00:34:02.559 --> 00:34:07.319
surfacing the insights to your question.
Now, if you're then objective is to

550
00:34:07.359 --> 00:34:09.559
go deeper and this is a better
way to surface papers to look into.

551
00:34:09.840 --> 00:34:13.960
Great. But if it's also just
a way to quickly get an understanding of

552
00:34:14.000 --> 00:34:16.800
what the research says about a subject
or a question, also great, Right,

553
00:34:17.159 --> 00:34:20.960
And then the last one is a
little more subjective. But just their

554
00:34:20.960 --> 00:34:23.000
interface sucks, and they're going to
always continue to try to build it to

555
00:34:23.039 --> 00:34:29.320
be a real product experience and not
just some clunky academic search engine. It

556
00:34:29.400 --> 00:34:31.920
matters though, I mean, like
Apple really kicked up a consumer design language

557
00:34:31.920 --> 00:34:35.280
as needing to be important, you
know, with iPhone, and so I

558
00:34:35.360 --> 00:34:37.960
mean through today, it's it's like, it's interesting to see that it's been

559
00:34:37.000 --> 00:34:42.239
such a broad respect now for things
like color palette and typography and as matter,

560
00:34:42.360 --> 00:34:44.960
right, and like, where is
the affordances that I can easily see

561
00:34:44.960 --> 00:34:46.280
I can click on on a website
make a difference, you know, And

562
00:34:46.360 --> 00:34:50.880
like again, having these come together
around scientific research, I think is like

563
00:34:50.920 --> 00:34:53.440
that itself is also somewhat revolutionary.
I guess I'm trying to get at like

564
00:34:53.639 --> 00:34:59.920
that we don't often have accessibility front
and center as a point of value as

565
00:35:00.000 --> 00:35:02.920
a mission orientation for scientific research,
which I think is super important in that

566
00:35:02.960 --> 00:35:06.840
regard. I think that thing stands
out that I'd love to hear about is

567
00:35:07.400 --> 00:35:09.719
you know, we talked a bit
about semantic scholar, but then you've also

568
00:35:09.719 --> 00:35:13.800
talked about I've seen your website like
other partnerships like with sie Score, and

569
00:35:13.960 --> 00:35:16.159
this is important because it's how do
we build trust in what we're finding?

570
00:35:16.239 --> 00:35:20.199
And so this partnership tell me a
bit about this too, or if there's

571
00:35:20.199 --> 00:35:22.599
other ones that like this that are
kind of helped put together the bigger web

572
00:35:22.639 --> 00:35:25.480
of how do we build the tools
and the trust. No, it's a

573
00:35:25.480 --> 00:35:30.599
great question. Yeah, we're extremely
honored and privileged to be able to partner

574
00:35:30.639 --> 00:35:34.880
with size Score. So they are
they're actually another private company, but similar

575
00:35:34.920 --> 00:35:37.599
We have a similar mission statement and
are after the same things. And what

576
00:35:37.679 --> 00:35:45.719
they've actually done is it's the largest
analysis of scientific methods ever conducted. And

577
00:35:45.760 --> 00:35:49.800
they did an analysis I believe it
was one point five million papers and looked

578
00:35:49.840 --> 00:35:53.320
at the actual methods that these studies
undertook, what percentage of them were randomized,

579
00:35:53.480 --> 00:35:59.679
blinded, had ample statistical power,
had diverse population sets, and they

580
00:36:00.159 --> 00:36:05.280
graded the papers and then use that
to grade the journals that they came from.

581
00:36:05.599 --> 00:36:09.760
So the whole thing is just a
giant pushback on traditional bibliographic ranking systems.

582
00:36:09.960 --> 00:36:13.559
The one everyone knows about its impact
factor, right, which just is

583
00:36:13.760 --> 00:36:16.880
a measure of influence and incitation counts
of journals, And this is basically a

584
00:36:16.960 --> 00:36:21.559
pushback on that. And they actually
published their own paper that showed that it

585
00:36:21.639 --> 00:36:27.599
was completely uncorrelated with impact factor,
which is a pretty big red flag for

586
00:36:27.639 --> 00:36:30.639
those who are using an impact factor. And it makes sense, right because

587
00:36:30.639 --> 00:36:34.280
it's actually looking at what the researchers
within these journals we're doing. It still

588
00:36:34.400 --> 00:36:37.719
is a proxymetric, like just because
something comes from a journal that typically has

589
00:36:37.760 --> 00:36:42.400
really high standards doesn't mean that a
given paper doesn't. And that is a

590
00:36:42.440 --> 00:36:45.079
slight limitation of those tags that we
have in the product that it getting a

591
00:36:45.079 --> 00:36:49.920
good score just means it's from a
good journal. It doesn't inherently mean that

592
00:36:49.920 --> 00:36:52.400
that paper is better. It makes
it much more likely than it is,

593
00:36:52.480 --> 00:36:55.039
but doesn't inherently mean it, but
it is a real step forward in terms

594
00:36:55.079 --> 00:37:00.760
of these proxy metrics, and then
the future is being able to take some

595
00:37:00.840 --> 00:37:05.639
proxy metrics also looking at the study
itself and looking like, what were the

596
00:37:05.679 --> 00:37:08.199
actual methods of this paper, kind
of rolling that up into one and saying,

597
00:37:08.239 --> 00:37:10.920
you know, what is the rigor
criteria of this score? What is

598
00:37:10.960 --> 00:37:15.159
the reproducibility of those findings? As
something we are actively working on and really

599
00:37:15.159 --> 00:37:20.320
hope we can get into the product. That sounds amazing and super interesting and

600
00:37:20.400 --> 00:37:23.840
important, especially because I'm trying to
think that my partner is a microbiologist and

601
00:37:23.880 --> 00:37:28.079
so that's how I learned about bioarchive, you know. But this is an

602
00:37:28.079 --> 00:37:31.280
important point in terms of like the
reproduceability and that as like a product roadmap

603
00:37:31.320 --> 00:37:34.920
feature. I think it's super interesting
too in terms of how could we like

604
00:37:35.440 --> 00:37:37.920
ask these broader questions of methodology,
which is something else again not really done.

605
00:37:37.920 --> 00:37:43.760
So I appreciate how up top we're
talking about this idea that we're working

606
00:37:43.800 --> 00:37:45.920
with scientists with some zeros and some
ones to kind of mark where we're talking

607
00:37:45.960 --> 00:37:50.800
about claims. And then this is
like kind of another out of the second

608
00:37:50.840 --> 00:37:53.079
But there's another step in terms of
bringing in the questions of methodology, how

609
00:37:53.119 --> 00:37:54.880
those are discussed, what do they
look like, and how do we rank

610
00:37:54.920 --> 00:37:59.039
that, and then also what might
that mean for things like reproduceability of an

611
00:37:59.039 --> 00:38:01.880
experiment for interesting and can we automate
it? Yeah, can we automate that,

612
00:38:02.000 --> 00:38:05.599
like sign me up? That sounds
that sounds really cool, and maybe

613
00:38:05.599 --> 00:38:07.920
we can use that to then do
a little debunking of some of the behavioral

614
00:38:07.920 --> 00:38:12.760
science that like exactly. We've actually
met with the group, the Center for

615
00:38:12.800 --> 00:38:16.079
Open Science, and they've done some
awesome work in this world. And the

616
00:38:16.079 --> 00:38:20.199
head of the Center for Open Science
is Brian Nosek, and he is actually

617
00:38:20.239 --> 00:38:23.880
most famous for one of the things. He's an amazing, amazing figure in

618
00:38:23.880 --> 00:38:28.320
this space, but one of the
things he's most famous for is debunking the

619
00:38:28.519 --> 00:38:32.840
psychology study about power poses and how
if you stand with your arms and legs

620
00:38:32.880 --> 00:38:37.719
really wide, you're more likely to
succeed in an interview. If you stand

621
00:38:37.760 --> 00:38:39.800
like that beforehand and then go in, you're more likely to speak well or

622
00:38:39.800 --> 00:38:44.880
speak confidently, do well in interview
with public speaking. And he showed that

623
00:38:44.880 --> 00:38:49.639
that was not reproducible, and then
that was a kind of bogus finding he's

624
00:38:49.679 --> 00:38:54.039
been a huge pioneer and in debunking
some of these behavioral psychology studies, and

625
00:38:54.079 --> 00:38:59.679
we've talked with him about these reproducibility
metrics and how we could actually incorporate it.

626
00:38:59.719 --> 00:39:02.599
And another example. We're not as
formal of a partnership where we're using

627
00:39:02.599 --> 00:39:06.760
the data like we are with side
score in the product, but it's a

628
00:39:06.800 --> 00:39:10.000
team that we meet with nearly monthly
and continue to talk about these things and

629
00:39:10.239 --> 00:39:14.960
our privilege to be associated with them. Very cool. This is just like

630
00:39:15.000 --> 00:39:17.320
a giant nerd fest of awesome that
I know. All the listeners right now

631
00:39:17.320 --> 00:39:20.199
we're being like, man, how
do I don't get into this? This

632
00:39:20.239 --> 00:39:23.119
is great to be able to plug
into these questions. We are totally free

633
00:39:23.159 --> 00:39:27.719
for now, and it is totally
free to sign up and create an account.

634
00:39:27.719 --> 00:39:30.280
So hide over a Consensus Dot app
and create an account and ask some

635
00:39:30.320 --> 00:39:34.679
research questions and yeah, giant nerd
fest and awesome. We might have to

636
00:39:34.800 --> 00:39:37.440
put that as like a tagline in
the products some one. You're there here,

637
00:39:37.440 --> 00:39:40.719
folks, Giant nerd fest of awesome. Same, No, totally,

638
00:39:40.760 --> 00:39:43.719
I think, And that's great.
Actually I just signed up myself too,

639
00:39:43.760 --> 00:39:45.920
so I'm excited to be digging around
and see what we can we can find

640
00:39:45.960 --> 00:39:50.400
here. So I think kind of
as a what's next question, I mean,

641
00:39:50.440 --> 00:39:52.639
you're kind of pointing a little bit
or hinting a bit about what might

642
00:39:52.639 --> 00:39:55.039
be down the product roadmap, but
you know this bigger question too of like

643
00:39:55.159 --> 00:40:01.280
we're around the precipice of this wave
of NLP based technologies and startups, and

644
00:40:01.320 --> 00:40:05.000
so where are we going? Like
this is a really interesting space, right,

645
00:40:05.159 --> 00:40:07.199
I think we're in the next frontier
in terms of what tech can help

646
00:40:07.280 --> 00:40:09.400
us do around NLP. And so
what are you most excited for in this

647
00:40:09.440 --> 00:40:13.519
space, Like whether with consensus or
just what else you're seeing that's kind of

648
00:40:13.519 --> 00:40:15.400
shaping the industry or what we could
do in the next five ten years.

649
00:40:16.199 --> 00:40:21.559
You know, I'll give you an
answer that applies a bit to consensus as

650
00:40:21.559 --> 00:40:23.920
well as like as a more broad
answer of like what is to common apologies

651
00:40:23.920 --> 00:40:28.599
that this isn't totally revolutionary and is
actually what we've somewhat talked about before.

652
00:40:28.679 --> 00:40:34.039
But what I'm probably most excited for
is how these will be used to build

653
00:40:34.559 --> 00:40:38.880
really really amazing specialized search tools because
of the ability that you know, I

654
00:40:38.920 --> 00:40:42.280
think they're going to start to pop
up in certain verticals. You know,

655
00:40:42.800 --> 00:40:45.639
I'm biased because we're popping up in
the science vertical, but there'll be other

656
00:40:45.639 --> 00:40:50.159
ones and other verticals that will build
use these tools to build amazing information retrieval

657
00:40:50.400 --> 00:40:54.239
information synthesis engines where you can type
in questions or do all these different types

658
00:40:54.280 --> 00:40:59.559
of searches and instantly be returned interesting
results. And I am just so excited

659
00:40:59.559 --> 00:41:01.840
to see the innovation with products like
that, because I think that is our

660
00:41:01.840 --> 00:41:07.239
opportunity to really change the landscape of
how we take in information. If these

661
00:41:07.239 --> 00:41:10.599
products can actually become good enough that
they can operate on subscription models, they

662
00:41:10.599 --> 00:41:14.800
have a chance to change the way
that the world consumes information. And as

663
00:41:14.840 --> 00:41:16.760
far as yeah, like what's to
come with consensus, You know, I've

664
00:41:16.760 --> 00:41:21.800
talked about some of this that reproduce
a vability score is something we're actively working

665
00:41:21.840 --> 00:41:24.960
on. And another thing we're really
excited about is trying to do like I

666
00:41:25.079 --> 00:41:30.760
kind of mentioned that like toggle button
of potentially de jargonizing, is trying to

667
00:41:30.800 --> 00:41:35.239
figure out the right ways to introduce
some synthesis into art results. So right

668
00:41:35.280 --> 00:41:38.159
now we're pulling out the quotations,
and we want that feature to always be

669
00:41:38.199 --> 00:41:42.360
available to people because it's really valuable, it's nice and raw. We're not

670
00:41:42.400 --> 00:41:45.400
perverting any meanings, but we do
want to experiment with ways to synthesize some

671
00:41:45.440 --> 00:41:50.559
of these results and give people a
need maybe even quicker snapshot of the landscape

672
00:41:50.559 --> 00:41:53.559
of evidence just on one summary screen. A lot of questions to answer there,

673
00:41:53.599 --> 00:41:57.159
and there's gonna be a whole other
things to consider when we do that,

674
00:41:57.199 --> 00:42:00.400
of making sure we're not perverting meanings
and representing things that shouldn't be represented.

675
00:42:00.599 --> 00:42:04.880
But there's definitely going to be a
place for that in these NLP products

676
00:42:04.880 --> 00:42:09.440
are only getting better at large scale
synthesis across a bunch of different sets of

677
00:42:09.559 --> 00:42:13.880
results. Yeah, that makes me
super excited too. It makes me think

678
00:42:13.880 --> 00:42:16.119
too, because there's been a you
know, like explosion of read this book

679
00:42:16.119 --> 00:42:20.920
in five minutes summary book services,
you know, and oftentimes those are then

680
00:42:20.920 --> 00:42:23.800
written by people right there, they're
like human made synthesis synthesizes, And that's

681
00:42:23.800 --> 00:42:27.800
where it all started, right is
like we saw, like whatever products you've

682
00:42:27.840 --> 00:42:30.719
seen that are like manually curated products
around like tech summarization, those are going

683
00:42:30.760 --> 00:42:35.840
to become NLP companies in the future. So like Blankest is a perfect example,

684
00:42:35.920 --> 00:42:37.880
right, it's the book summaries.
Those are manually curated right now,

685
00:42:38.280 --> 00:42:43.039
no world where in some order of
time that isn't going to be just done

686
00:42:43.079 --> 00:42:45.199
by machines, And like, those
are the types of products that we're going

687
00:42:45.239 --> 00:42:47.800
to see pop up. A really
interesting thing that I've thought it all before

688
00:42:47.920 --> 00:42:52.760
is like the place that we're seeing
a lot of these models take off early

689
00:42:52.920 --> 00:42:58.440
right now, and these applications are
in generating like subjective content in some ways.

690
00:42:58.800 --> 00:43:02.559
So like one of the most prominent
applications we're seeing is using these these

691
00:43:02.639 --> 00:43:07.159
language models to generate marketing copy.
And then the other really famous one,

692
00:43:07.159 --> 00:43:12.159
obviously is this art generation. And
I was saying, it's kind of funny

693
00:43:12.199 --> 00:43:15.760
that, like, if you think
back to a decade ago when we were

694
00:43:15.800 --> 00:43:20.000
all hypothesizing about what AI was going
to do, we said, everyone always

695
00:43:20.000 --> 00:43:23.719
thought the place that they'll come last
are for roles that are truly subjective and

696
00:43:23.840 --> 00:43:27.400
like art based, right, Like
everyone's like, oh, you know,

697
00:43:27.599 --> 00:43:29.920
if you're a painter, like there's
no AI is going to come for your

698
00:43:30.000 --> 00:43:34.119
job. And it turned out that
that head prediction is like completely wrong.

699
00:43:34.440 --> 00:43:38.199
And I think it's wrong for two
reasons. One because when you're generating something

700
00:43:38.280 --> 00:43:43.599
like an art image or even like
a marketing slogan, you have a lot

701
00:43:43.599 --> 00:43:46.320
of leeway to kind of like do
it in this like party trick way,

702
00:43:46.480 --> 00:43:51.719
and there aren't real consequences for what
you're delivering back, right, Like when

703
00:43:51.800 --> 00:43:55.079
you type of prompt into Dala and
you say, what generate me this random

704
00:43:55.119 --> 00:43:59.280
image, It doesn't really matter what
it spits back to you. The fact

705
00:43:59.320 --> 00:44:01.960
that it's spitting back as something relevant
to your prompt, like that creates the

706
00:44:02.000 --> 00:44:06.199
moment that they're seeking to creative.
Oh very cool, right, But it

707
00:44:06.280 --> 00:44:09.599
isn't like there aren't these stakes of
did they answer this question perfectly and find

708
00:44:09.599 --> 00:44:14.119
the relevant information inside a scientific document? And the same is kind of true

709
00:44:14.159 --> 00:44:16.000
for marketing copy, right, Like, there isn't like a perfect way to

710
00:44:16.079 --> 00:44:20.440
generate a marketing slogan. You just
kind of throw things out the wall and

711
00:44:20.519 --> 00:44:22.639
see what sticks. So guess what
a machine is really good at doing throwing

712
00:44:22.679 --> 00:44:27.079
things in a wall and seeing what
sticks. Right. And then I was

713
00:44:27.079 --> 00:44:30.800
talking about this in my co founder
and he brought up another really interesting reason

714
00:44:30.880 --> 00:44:36.719
why this is happening is because the
Internet is filled with just subjective content and

715
00:44:36.760 --> 00:44:40.000
it creates these giant training corpuses to
build these models. So like the Internet

716
00:44:40.159 --> 00:44:45.719
is literally just filled with marketing copy
right, like where you have titles to

717
00:44:45.880 --> 00:44:47.800
articles, so you could say,
all right, here you have all this

718
00:44:47.920 --> 00:44:51.960
training data already built for you,
where it's here's the text of the article,

719
00:44:52.239 --> 00:44:54.199
here's the header. Okay, build
me a model that generates headers for

720
00:44:54.320 --> 00:44:58.679
articles, right, Like, anybody
with NLP skills could build you that model

721
00:44:58.719 --> 00:45:00.519
and not that long of a time
with the giant trainings that data to do

722
00:45:00.559 --> 00:45:05.000
it on. And the same goes
for these images, right Google image.

723
00:45:05.000 --> 00:45:08.599
All the images across the Internet have
these captions and titles of what they are,

724
00:45:08.840 --> 00:45:13.199
Like if you'd Google search something it
has whatever, your images will have

725
00:45:13.239 --> 00:45:15.280
a little like description of it.
Well, there's your training data. You

726
00:45:15.320 --> 00:45:19.400
have all these pictures and all of
the prompts. Now you can train a

727
00:45:19.400 --> 00:45:22.639
model that can take in a prompt
and spit out an image. So anyway,

728
00:45:22.880 --> 00:45:27.519
I think it's really funny that everyone
thought that the more subjective thing,

729
00:45:27.559 --> 00:45:31.000
like it's going to be the hardened
like one or zero tasks that AI does

730
00:45:31.079 --> 00:45:35.840
first, because like those all things
were automated and all the subjective things that

731
00:45:35.920 --> 00:45:37.920
make us so uniquely human they'll never
come for that, and then that was

732
00:45:37.960 --> 00:45:43.280
completely wrong. Watch them, watch
them come, you know, it was

733
00:45:43.440 --> 00:45:45.880
funny. It was actually only recently
I feel I feel like I got duped

734
00:45:45.880 --> 00:45:49.119
that I realized or found out that, you know, when you're doing those

735
00:45:49.159 --> 00:45:52.360
like captift phrases, like you know, either like the pictures of a boat,

736
00:45:52.400 --> 00:45:55.840
we're just training an AI that's always
are all street pictures because it's training

737
00:45:55.840 --> 00:45:59.119
in self driving cars. That's why
they try to make you pick out what

738
00:45:59.159 --> 00:46:01.960
the stop sign is, or what
the motorcycles are, or what the stoplight

739
00:46:02.119 --> 00:46:07.199
is. It's training data for self
driving cars. Does that count as publicly

740
00:46:07.280 --> 00:46:12.519
funded research? You know, it's
probably an argument for that. How do

741
00:46:12.559 --> 00:46:14.679
I gotta cut of that? You
know? Eric, thanks so much for

742
00:46:14.760 --> 00:46:15.800
joining me on the POT today.
That's been It's been really great. I'm

743
00:46:15.800 --> 00:46:22.039
super excited to have listeners check out
consensusal but link and guessing folks to kind

744
00:46:22.039 --> 00:46:23.480
of test it out and see and
get their thoughts of what it's like,

745
00:46:23.480 --> 00:46:28.320
because I'm really curious to see the
human science community dive in and see what

746
00:46:28.320 --> 00:46:30.760
we can find in there. Again, taking some thoughts with the benefits of

747
00:46:30.760 --> 00:46:34.639
mindfulness that the question around death penalty
thing is really interesting as well, so

748
00:46:35.079 --> 00:46:37.199
an inspiration for for folks to kind
of dive on in. But thanks much

749
00:46:37.239 --> 00:46:40.719
taking the time of talking with us
today, and yeah, we wish you

750
00:46:40.760 --> 00:46:44.159
the best luck and hope we can
keep in contact and you know, dive

751
00:46:44.239 --> 00:46:45.719
on in. His consensus keeps on
building. Absolutely, this has been a

752
00:46:45.719 --> 00:46:52.119
blast. Thank you so much,
Adam awesome. Thanks thanks again to Eric

753
00:46:52.119 --> 00:46:54.679
Olsen from Consensus for joining me on
the podcast today. I am really excited

754
00:46:54.679 --> 00:46:59.159
at the possibilities of making it easier, faster, and more digestible to see

755
00:46:59.320 --> 00:47:02.000
what the latest sientific consensus is around
all sorts of ideas. And in case

756
00:47:02.000 --> 00:47:06.920
you forgot, Consensus is currently freewill
in beta, so definitely check it out,

757
00:47:07.199 --> 00:47:08.440
give it a spin and let me
know what you fine. Really curious

758
00:47:08.440 --> 00:47:12.360
that the new kinds of connections and
possibilities that we could find, so I'd

759
00:47:12.360 --> 00:47:15.400
love to see what you're looking up
and the different ideas that you're bringing together.

760
00:47:15.679 --> 00:47:17.519
Now. In fact that this Anthro
Life and Consensus did a little collaboration

761
00:47:17.519 --> 00:47:20.320
that I'd love to share with you. You can check it out on the

762
00:47:20.360 --> 00:47:23.000
latest post from the TL newsletter on
sub stack. The link to Subscribe is

763
00:47:23.039 --> 00:47:25.679
in the show notes below, and
as I've been mentioning for a little while

764
00:47:25.760 --> 00:47:29.079
now, it's been a goal of
mine to do more writing and expand the

765
00:47:29.079 --> 00:47:31.719
TL mind share across mediums. So
I hope you'll check it out and subscribe,

766
00:47:31.920 --> 00:47:35.039
and if you get something out of
this Anthro Life, please take a

767
00:47:35.079 --> 00:47:37.800
moment to give the show a review
on your podcast listening of choices, but

768
00:47:37.880 --> 00:47:39.599
that's an option, and share it
with a friend who you know we'll love

769
00:47:39.639 --> 00:47:43.760
it too. It's funny, despite
podcasting being a thing for years now,

770
00:47:43.800 --> 00:47:46.119
if the culmus around twenty years,
the best way to discover new shows is

771
00:47:46.159 --> 00:47:50.760
still through human connections and sharing with
your friends. So I'd be honored if

772
00:47:50.760 --> 00:47:52.519
you find the show worthwhile to have
you share it with a friend, and

773
00:47:52.599 --> 00:47:55.239
hey, let me know about it. Should me a message at this anthor

774
00:47:55.280 --> 00:47:59.800
life at Gmail or getting contact through
the TL website, and maybe we'll have

775
00:47:59.800 --> 00:48:01.840
some new podcast love stories to share. An air never a bad thing,

776
00:48:01.920 --> 00:48:06.039
right and is always to thank you
so much for joining and being a part

777
00:48:06.039 --> 00:48:09.519
of this conversation. The invitation remains
open to pitch and submit ideas for episodes

778
00:48:09.599 --> 00:48:13.719
or blog posts, and that includes
things I can make that you can make

779
00:48:13.920 --> 00:48:15.280
or that we can make together.
So if you have an idea, let's

780
00:48:15.280 --> 00:48:19.000
get in touch. Much love my
friends. Check out consensus dot app,

781
00:48:19.039 --> 00:48:20.880
give it a spin, and I
can't wait to see you next time.

782
00:48:20.920 --> 00:48:23.280
On the next episode of This Anthrow
Life, I'm Adam Gamwell, we'll see

783
00:48:23.320 --> 00:48:23.599
you soon.

