1 00:00:00,120 --> 00:00:04,080 Even though one hundred and thirty pieces of content sounds like quite a lot, 2 00:00:04,759 --> 00:00:09,880 most of them are directly tied to a podcast episode. And I think of 3 00:00:10,400 --> 00:00:15,359 all of the content that goes out, most of it is either promoting a 4 00:00:15,400 --> 00:00:21,000 podcast episode or it's a piece of podcast content that has been repurposed. And 5 00:00:21,039 --> 00:00:25,120 these are my non negotiables each month. These are my content non negotiables. 6 00:00:26,719 --> 00:00:30,800 Welcome to Imperfect Action. I'm Steph Taylor. For years, I read all 7 00:00:30,800 --> 00:00:35,000 the books, downloaded all the freebies, and did all the courses, but 8 00:00:35,079 --> 00:00:39,560 it wasn't until I started taking imperfect action that my business had its first million 9 00:00:39,600 --> 00:00:46,439 dollar year. Imperfect Action is about doing things before you're ready, prioritizing consistent 10 00:00:46,520 --> 00:00:51,320 action over perfect action, and moving forward even when you're not sure you're doing 11 00:00:51,320 --> 00:00:55,960 it right. On this show, you can expect mindset advice, actionable marketing 12 00:00:56,000 --> 00:01:00,640 tips and strategies to build a business that brings you more profit, more freedom, 13 00:01:00,799 --> 00:01:04,560 and even more joy. Are you on the list to get my daily 14 00:01:04,599 --> 00:01:08,400 businesses? Every day, I'll send you a bite sized prompt designed to help 15 00:01:08,439 --> 00:01:12,640 you grow your business in a more intentional way. Sign up at Steph Taylor 16 00:01:12,680 --> 00:01:17,480 dot co. Forward slash DBB or at the link in the show notes. 17 00:01:19,879 --> 00:01:23,400 Hey, welcome back to Imperfect Action. This is episode seven hundred and ninety 18 00:01:23,439 --> 00:01:27,959 one. Today I'm talking about how I use the content I create on this 19 00:01:29,079 --> 00:01:34,000 show to create more than one hundred and thirty pieces of content in the business 20 00:01:34,280 --> 00:01:38,799 every single month. Now, I know for many of you, creating content 21 00:01:38,040 --> 00:01:44,079 quickly and efficiently is such a challenge. You know, we're really tight on 22 00:01:44,159 --> 00:01:48,239 time as business owners. But another big challenge is that we want to make 23 00:01:48,319 --> 00:01:53,359 sure we're creating content that is actually valuable, We're not just creating content for 24 00:01:53,439 --> 00:01:56,519 content's sake. And that's something I'm going to talk about a bit in the 25 00:01:56,560 --> 00:02:00,120 whole process, because I think, especially now in a world where AI can 26 00:02:00,159 --> 00:02:06,239 write blog posts a lot better than many humans can, it's very important to 27 00:02:06,280 --> 00:02:12,039 create content that uses strategy and critical thinking in a way that AI can't, 28 00:02:12,439 --> 00:02:16,080 content that shares different perspectives and opinions. And one way to do this is 29 00:02:16,120 --> 00:02:23,159 by investing time into creating one type of hero content, so for example, 30 00:02:23,400 --> 00:02:29,400 this podcast, and then I've repurposed that into different mediums to create more content, 31 00:02:29,599 --> 00:02:35,159 video content, written content, social media content. I chose podcasting because 32 00:02:35,319 --> 00:02:38,680 that's what I love to do. But you could also follow a similar process 33 00:02:38,719 --> 00:02:44,120 with blog content or video content, or you know, whatever you like to 34 00:02:44,159 --> 00:02:47,240 do. My team is quite small, I will caveat and say that, 35 00:02:47,520 --> 00:02:53,520 And although I'm not the person who's creating every single piece of content, I'm 36 00:02:53,520 --> 00:02:57,240 not creating every single graphic or anything like that. I am the person who 37 00:02:57,280 --> 00:03:00,919 is creating the podcast episodes. I am writing the email go to my list. 38 00:03:00,400 --> 00:03:05,400 So I am creating a bulk of this content. Today I'm sharing how 39 00:03:05,439 --> 00:03:12,840 I've streamlined it and created structure around the whole process because I feel like when 40 00:03:12,840 --> 00:03:16,520 you are putting time and effort into creating hero content, when you're putting time 41 00:03:16,560 --> 00:03:21,800 and effort into creating a long form video or a podcast or blog post, 42 00:03:22,319 --> 00:03:25,439 we want to be able to squeeze as much juice out of that as possible, 43 00:03:25,520 --> 00:03:30,599 and a lot of that you've done the hard work in recording the content. 44 00:03:30,479 --> 00:03:36,120 Then it just becomes a process of how do we pick that juicy information 45 00:03:36,240 --> 00:03:39,800 out of that content and turn it into other formats that people can consume on 46 00:03:39,919 --> 00:03:45,199 other platforms. Now, I don't have this perfect. It's still very much 47 00:03:45,280 --> 00:03:49,719 a work in progress, and my team are probably getting sick of me constantly 48 00:03:49,759 --> 00:03:52,039 being like, hey, no, here's the new process. So this we're 49 00:03:52,080 --> 00:03:53,800 going to try this this week, or here's the new process, and we're 50 00:03:53,840 --> 00:03:58,120 still figuring it out, and I'm sure at the end of this year it's 51 00:03:58,159 --> 00:04:01,120 going to look very different to how it looks right now. But this is 52 00:04:01,240 --> 00:04:06,240 what we're doing at the moment to create consistently more than one hundred pieces of 53 00:04:06,280 --> 00:04:13,000 content every single month. So step one. I start every month by mapping 54 00:04:13,120 --> 00:04:16,639 out the skeleton of the month's content. I do this roughly a month in 55 00:04:16,680 --> 00:04:21,920 advance. We use clickup as our content calendar and like our database for all 56 00:04:21,920 --> 00:04:27,720 of our content, and we also use clickup for project and task management. 57 00:04:27,800 --> 00:04:32,399 So I start by creating placeholders in the content calendar for each podcast episode. 58 00:04:32,680 --> 00:04:38,639 Because this is my hero content. I know I'm publishing a new podcast episode 59 00:04:38,800 --> 00:04:42,959 every Monday, every Wednesday, every Friday. I don't worry about what the 60 00:04:43,000 --> 00:04:46,000 topics will be at this stage. I simply put them in as placeholders. 61 00:04:46,240 --> 00:04:49,279 Then I create placeholders for every email that I'm going to send to my list. 62 00:04:49,399 --> 00:04:54,000 Now I send an email every time there's a new podcast episode, so 63 00:04:54,079 --> 00:04:57,839 I know I'm sending an email every Monday, every Wednesday, every Friday. 64 00:04:58,560 --> 00:05:01,439 I also have my daily biz boosters, so I know those are going out 65 00:05:01,519 --> 00:05:05,399 daily, so I put placeholders in for those every day. I put in 66 00:05:05,480 --> 00:05:11,160 placeholders for my community posts, which are also every Monday, Wednesday, Friday, 67 00:05:11,480 --> 00:05:15,639 and then other little bits of content in between that I don't share elsewhere. 68 00:05:15,439 --> 00:05:19,600 I put in a placeholder for every Instagram story related to the podcast, 69 00:05:19,759 --> 00:05:25,519 which goes out every Monday, Wednesday, and Friday. So even though one 70 00:05:25,639 --> 00:05:29,759 hundred and thirty pieces of content sounds like quite a lot, most of them 71 00:05:29,879 --> 00:05:34,240 are directly tied to a podcast episode. And I think of all of the 72 00:05:34,240 --> 00:05:41,639 content that goes out, most of it is either promoting a podcast episode or 73 00:05:41,680 --> 00:05:45,959 it's a piece of podcast content that has been repurposed. And these are my 74 00:05:46,160 --> 00:05:49,800 non negotiables each month. These are my content non negotiables. And then if 75 00:05:49,839 --> 00:05:54,319 I'm in a launch, or if I'm promoting something new, or if there 76 00:05:54,319 --> 00:05:56,639 are other things that I want to say, or if there's things that I 77 00:05:56,680 --> 00:06:00,680 feel like creating, there will be other pieces of content I do over and 78 00:06:00,720 --> 00:06:04,959 above this, But this is like the baseline. Okay. Now, for 79 00:06:05,000 --> 00:06:12,040 example, lately, I've really been enjoying creating content for Instagram carousels. I 80 00:06:12,079 --> 00:06:15,439 have a couple of different carousel design templates in Canva. So all I do 81 00:06:15,519 --> 00:06:19,680 then is when I have a little brainwave or a little idea, I write 82 00:06:19,720 --> 00:06:25,240 the content that's going on the carousel graphic. I write the caption and then 83 00:06:25,639 --> 00:06:28,600 hand it over to my team and then they do the rest. They create 84 00:06:28,639 --> 00:06:31,920 the graphic from the template, they schedule it to post, and that's that 85 00:06:32,120 --> 00:06:40,040 taken care of. That's over and above my non negotiable baseline monthly content. 86 00:06:40,519 --> 00:06:44,439 That content, you know, the baseline content starts with those podcast episodes. 87 00:06:45,160 --> 00:06:49,319 And you're even times in my business when I've been you're a little bit burnt 88 00:06:49,319 --> 00:06:55,160 out, I've maybe taken a step back. I've still been mostly consistent with 89 00:06:55,199 --> 00:07:00,160 those podcast episodes for how long now, nearly six years of podcast and I 90 00:07:00,240 --> 00:07:05,480 know that if I can keep creating those podcast episodes, that grows my business. 91 00:07:06,560 --> 00:07:10,120 Okay, So then step two, once I've got that skeleton, I 92 00:07:10,199 --> 00:07:15,560 start filling in that skeleton with podcast topics for the month. So with the 93 00:07:15,600 --> 00:07:20,199 podcast topics, I like to alternate between coaching calls, Ask Steph episodes and 94 00:07:20,279 --> 00:07:25,160 then solo episodes where I'm just riffing on a topic like I am with this 95 00:07:25,240 --> 00:07:30,120 one, and the topics that I talk about really do depend on what we 96 00:07:30,319 --> 00:07:34,560 are working towards at that time. So at the end of last year we 97 00:07:35,000 --> 00:07:41,680 planned out what we would promote and when. So when we are doing launches, 98 00:07:41,920 --> 00:07:44,839 we know, okay, we're rowing towards that we're all in the same 99 00:07:44,839 --> 00:07:47,879 boat, and we're all rowing in the same direction. And as my Launch 100 00:07:47,879 --> 00:07:51,959 Magic students will tell you, the free content that you post in the lead 101 00:07:53,040 --> 00:07:59,000 up to opening doors on any launch is so important. The free content that 102 00:07:59,040 --> 00:08:05,720 you post if you are trying to promote a particular service or particular product at 103 00:08:05,759 --> 00:08:09,319 any point in time is super important. So there is always a strategy behind 104 00:08:09,360 --> 00:08:13,839 the topics that I choose each month. It's the same strategy I teach inside 105 00:08:13,920 --> 00:08:18,480 Launch Magic, which opens up again in July. And if you're not on 106 00:08:18,519 --> 00:08:22,319 the waitlist already, you can jump on that at stephtaylor dot com slash Magic 107 00:08:22,879 --> 00:08:26,360 and you'll get an email before doors open and you'll be able to get the 108 00:08:26,399 --> 00:08:30,600 early bird bonus. If you're on the waitlist, then step three, I 109 00:08:30,759 --> 00:08:33,919 start creating the content. So I've got the skeleton, I've got the topics. 110 00:08:35,559 --> 00:08:39,679 Now I start creating the content. So I start with outlining those podcast 111 00:08:39,720 --> 00:08:45,039 episodes, because once I know what's going in the podcast episodes, then I 112 00:08:45,120 --> 00:08:50,240 kind of know what's going in everything else. Then I outline the emails that 113 00:08:50,320 --> 00:08:54,480 go out to promote those podcast episodes. Every Monday, Wednesday, and Friday. 114 00:08:54,039 --> 00:08:58,639 I will also write the daily biz boosters. Now I know thirty emails 115 00:08:58,720 --> 00:09:01,279 a month, every single day. That's a lot of emails. And I'm 116 00:09:01,320 --> 00:09:05,440 still the person who writes those daily bizboosters. Some months I get very ahead 117 00:09:05,440 --> 00:09:09,600 of them, other months I don't. But I find it actually quite easy 118 00:09:09,600 --> 00:09:16,840 to create those daily biz boosters because they are really a mix of different pieces 119 00:09:16,879 --> 00:09:20,039 of content. So sometimes there'll be little one liners that I've taken from a 120 00:09:20,039 --> 00:09:24,120 podcast episode. Sometimes it might be a random thought or a random idea that 121 00:09:24,159 --> 00:09:28,679 I've had, or a quote that I've loved from a book and an article, 122 00:09:28,519 --> 00:09:33,000 maybe a question that I came across that encouraged me to reflect. So 123 00:09:33,919 --> 00:09:37,480 often, like while I'm outlining a podcast, I will write down a sentence 124 00:09:37,519 --> 00:09:39,240 and I'll think, oh, Okay, that would be a really good daily 125 00:09:39,240 --> 00:09:43,799 bizbooster, So I'll copy it and I'll pop it over into clickup where we're 126 00:09:43,799 --> 00:09:46,600 planning out the daily biz boosters, or maybe while I'm reading an article or 127 00:09:46,639 --> 00:09:50,799 I'm reading a book, I'll highlight something that I think would be a really 128 00:09:50,799 --> 00:09:54,080 good quote to include in a bizbooster email. Now, if you am not 129 00:09:54,200 --> 00:09:58,600 on the list for those, you are missing out, because I seriously think 130 00:09:58,600 --> 00:10:01,320 they are some of my best content, and they're very quick, they're very 131 00:10:01,320 --> 00:10:05,759 easy to consume. You can sign up for those at steph Taylor dot Co 132 00:10:05,000 --> 00:10:11,240 slash DBB. Then step four once I've started creating the content, and I 133 00:10:11,320 --> 00:10:15,320 do kind of I don't create all the content at once and then record it 134 00:10:15,320 --> 00:10:18,399 all at once. I do sort of do it in smaller batches, so 135 00:10:18,679 --> 00:10:24,720 you know, step three, four and five kind of happen not in just 136 00:10:24,799 --> 00:10:26,480 one large batch. I sort of flip and change between them a bit. 137 00:10:28,039 --> 00:10:31,399 So then I will record my podcast episodes, and sometimes while I'm doing that, 138 00:10:31,679 --> 00:10:39,480 I'm also recording video as well, sometimes right because sometimes if I'm having 139 00:10:39,519 --> 00:10:41,840 a bad headache, I'm not going to record video. And I really do 140 00:10:43,080 --> 00:10:46,440 envy my male podcaster friends because they're just like, yep, we'll cool, 141 00:10:46,440 --> 00:10:50,519 we flipped the camera on. Doesn't matter about our head doesn't matter about our 142 00:10:50,559 --> 00:10:54,080 makeup, we're just wearing a T shirt and they just hit record. But 143 00:10:54,519 --> 00:10:58,600 sometimes I do not feel equipped to be on camera, so I won't record 144 00:10:58,759 --> 00:11:03,399 every single video. Now, when I say I'm recording video, it is 145 00:11:03,480 --> 00:11:07,080 literally just my iPhone on a tripod and I just press the record button. 146 00:11:07,639 --> 00:11:13,440 And then after I've recorded the podcast, I will upload it onto my computer 147 00:11:15,360 --> 00:11:20,480 into descript, which is the tool that we use to edit these podcast episodes, 148 00:11:20,960 --> 00:11:26,720 and I'll highlight the snippets that I want to export. And at this 149 00:11:26,799 --> 00:11:30,240 point in time, we're still figuring out that process, how the video editing 150 00:11:30,240 --> 00:11:35,600 process is going to look. But what essentially within happens is once that's highlighted, 151 00:11:35,600 --> 00:11:39,480 then my team knows what to export and what to edit and turn into 152 00:11:39,600 --> 00:11:43,799 TikTok or reels snippets, you know. Like I don't do the entire podcast 153 00:11:43,840 --> 00:11:48,559 episode as a reel or TikTok video because it's a bit too long, obviously, 154 00:11:50,000 --> 00:11:52,960 But if there are any catchy sound bites that I think on their own, 155 00:11:54,240 --> 00:11:58,960 this little piece of this little snippet makes sense, then I highlight it, 156 00:11:58,080 --> 00:12:03,120 I export it, and that becomes a little short form video piece, 157 00:12:03,879 --> 00:12:09,600 and then finally the podcast episodes become a blog post, so once the episode 158 00:12:09,679 --> 00:12:15,200 is published, they get transcribed, my team edits them into a legible blog 159 00:12:15,200 --> 00:12:20,200 post, and that gets published on website. We also create new pins from 160 00:12:20,240 --> 00:12:24,399 each blog post and publish them on Pinterest. Now, obviously this process is 161 00:12:24,440 --> 00:12:28,320 not perfect yet, and I'm so aware that we need to improve it even 162 00:12:28,360 --> 00:12:33,919 more because there is just so much content. I'm creating so much podcast content, 163 00:12:33,679 --> 00:12:37,519 and I know that we can make it go further. So what we're 164 00:12:37,519 --> 00:12:43,120 really working towards this year is streamlining that whole process even more, especially when 165 00:12:43,120 --> 00:12:46,519 it comes to video content. Like I know I need to be more consistent 166 00:12:46,519 --> 00:12:52,039 with recording video content. I need to be better at having set recording days 167 00:12:52,080 --> 00:12:54,879 and making sure that my hair and makeup looks good on those days. Like 168 00:12:54,759 --> 00:13:00,120 my friend and mentor Amy Porterfield, I remember her saying a while ago that 169 00:13:00,440 --> 00:13:03,879 every week she goes and gets a blowout because then her hair looks nice and 170 00:13:03,919 --> 00:13:07,279 she feels like she looks good on video. So maybe that's something I need 171 00:13:07,320 --> 00:13:13,519 to do. Another thing is repurposing more. I've written so much content, 172 00:13:13,600 --> 00:13:22,080 I've recorded so many episodes, but because I never started out documenting this content 173 00:13:22,279 --> 00:13:26,759 anywhere I constantly feel like I'm reinventing the wheel. So something that I started 174 00:13:26,759 --> 00:13:31,600 working on at the end of last year was a content playbook where I'm really 175 00:13:31,639 --> 00:13:37,159 documenting all of the key concepts that I teach and breaking them down, giving 176 00:13:37,200 --> 00:13:41,919 examples, analogies, et cetera. So that the end goal is that my 177 00:13:41,039 --> 00:13:46,679 team can take something that's in that content playbook and turn it into a piece 178 00:13:46,720 --> 00:13:50,799 of content, whether that's on social media, whether that's on a blog post, 179 00:13:50,840 --> 00:13:54,759 any kind of piece of content that I've documented, and use it in 180 00:13:54,799 --> 00:13:58,080 another way because I've done the hard part. I've got it out of my 181 00:13:58,240 --> 00:14:03,879 head and now it just needs to be turned into that content. And then 182 00:14:03,960 --> 00:14:09,000 another thing is another thing I'm working towards is getting ahead on recording podcast episodes 183 00:14:09,039 --> 00:14:13,639 because they hold everything else up and my team can't do parts of their jobs 184 00:14:13,720 --> 00:14:18,320 until I record the podcast episodes. So that's something I need to get ahead 185 00:14:18,320 --> 00:14:22,000 of as well. So that's what I'm That's kind of how the whole process 186 00:14:22,240 --> 00:14:26,840 looks. You know, we skimp out the skeleton of the content, then 187 00:14:26,840 --> 00:14:30,000 I fill it in with podcast topics. Then I create the content, I 188 00:14:30,120 --> 00:14:33,559 record the episode, sometimes I record video. Then after the episodes are published, 189 00:14:33,600 --> 00:14:37,000 they become a blog post, they go out. You know, each 190 00:14:37,039 --> 00:14:41,200 episode goes out as an email in Instagram stories post, and a community post. 191 00:14:43,759 --> 00:14:46,440 Those all count towards pieces of content as well. By the way, 192 00:14:46,360 --> 00:14:52,279 if it's like, you know, five steps to make more money this year 193 00:14:52,600 --> 00:14:58,000 kind of post, then that will get repurposed into a carouself Instagram as well 194 00:14:58,279 --> 00:15:03,320 on the Imperfect Action Podcast Instagram account, not on my Instagram account. So 195 00:15:03,360 --> 00:15:07,000 there you have it. That's how I leveraged this show to create one hundred 196 00:15:07,039 --> 00:15:11,559 and thirty pieces of content every single month. If you're not already subscribed to 197 00:15:11,559 --> 00:15:16,320 the show, hit the follow button the plus in Apple Podcasts, and it'll 198 00:15:16,360 --> 00:15:18,679 just mean that you get each episode straight to your podcast app every Monday, 199 00:15:18,720 --> 00:15:22,840 Wednesday, and Friday. Thank you so much for listening. Catch you next time.