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Today is Friday and if we add
to that the fact that today I am

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not alone on the other side of
the microphone, it may be a perfect

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weekend closure, but let' s
get to it. We welcome you across

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the microphone. On the other side
of the microphone, a project by Jorge

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Marín Nieto in which you will find
your daily ration of metapodcasting, casting with

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news, events, tools or episodes
of opinion, not in just ten minutes,

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ten minutes, 10 minutes hello and
welcome to the other side of the

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microphone, the daily space where in
just ten to fifteen minutes or a little

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more, we will see you offer
news, tools, recommendations, episodes of

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opinion and also sometimes talks with other
creators of this that I like so much

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called podcasting or podcasting. I am
Jorge Marín from v bructora and it is

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a pleasure to welcome you to the
two guests that I have today. On

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the other side of the microphone,
on the occasion of the launch of his

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latest project Historias a pie de micro, I want to introduce you to Chema

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Martínez and Luis Blanco, responsible for
the PODCAST format, a content producer in

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this format that we like so much, the podcast, which offers a multitude

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of services recording, speaking, broadcasting, advertising. We go all the production

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from start to finish with a lot
of years and also a lot of projects

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behind their backs that now we will
know a little bit better. Luis Chema

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be welcome to the other side of
the microphone. Make them comfortable and hear

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a pleasure having you around, a
pleasure for us to be with you.

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Jorge, yes, yes, thank
you very much, Jorge. The truth

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is, it' s really nice
on this side of the microphone. At

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the moment, since it' s
not too cold, it' s not

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too hot, so far we'
re seeing how it went that week,

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well, the week was pretty complicated, because it was also the week of

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the release of the first episode of
micro- foot stories, the last project

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we' ve launched and we'
re going to talk about. But,

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at the same time, we have
also been joined by a lot of dead

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lines, delivery of other customer projects
and, in the end, well,

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almost every week is the same at
this time of years, the truth.

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But yes, this week, for
several issues, has been quite complicated,

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although well, we are already reaching
the end. So you have to enjoy

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the weekend that people think that publishing
a podcast is either this or I'

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m going to publish it and it' s coming for the next one.

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Not when you already work with people
behind you, it takes many hours before

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and after. Yes, yes,
it is a very very laborious job and

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besides, especially if you want to
do it well really and you want to

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take care of all the details,
make a product of high quality And well,

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especially if you are also working for
customers, which is the gua that

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of our daily work, because you
want the customers to be happy with the

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result. And then, then,
you have to give him a lot,

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a lot of time and that,
well, it' s complex, it

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' s very complicated. Yes,
then, I wouldn' t dare say

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whether previous work or subsequent work is
more important. I guess it depends on

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the type of content and/ or
client or how the project develops. But

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there are times when you have to
work a lot on the previous one,

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it saves you a lot of scares
and saves you a lot of work on

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the back and other times you have
to say come on tape and I'

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ll fix it as I can and
then you have to come out with it,

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because everything else does, but you
have to teach the customers themselves as

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well. That' s a lot
of work before, but also if you

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want results, there' s got
to be a lot of work after,

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because this doesn' t. People
don' t discover podcasts alone. He

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' s got a lot of promotional
campaign, he' s got a lot

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of convenience in distribution. It'
s not giving him to publish Come on

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He' s getting to all the
players. No. If you want me

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to get there, you have to
hit it, you have to give it

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more. But, I think it
is also normal for many companies to be

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unaware when we are hired to IT, for example, to make podcasts.

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They' re not very involved in
this world, and then they don'

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t know exactly what kind of jobs
they have to do, the work they

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carry and so on. It would
happen to us if we had to hire

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something not just anyone, but always
to try. I think doing an education

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job towards brands and companies and telling
them today is that I think you need

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a podcast. In some cases you
could use a podcast, or do you

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want a podcast? You can do
it this way. That' s a

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little what we have to tell them, and then he hears that they'

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re doing a lot of work and
that they value that work a little bit.

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I also believe that it is an
exercise that all of us who are

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involved in this, yes, totally, totally, and a strategy and a

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campaign that is not a podcast,
it is not a question of a month

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or six months a year. I
believe that we are already beginning to talk

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about a campaign in good condition for
a year, and that is the beginning

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of the year. We can already
start collecting no fruits, but well,

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at least to see green proteins,
although we didn' t see it out

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of view chema that is the sea
expert who has here of the tandem of

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partners can explain it a little well. What' s our philosophy about this?

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No. Not good. I was
going to say one that happened to

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you too Jorge, that one of
the phrases that scares us the most is

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good. I' m going to
try three months or two months or a

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month and then we see and clear
the measure of the times they were looking

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at us. Like saying. Well, what are you going to prove in

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the audience? It will not answer
you in a month that the contents are

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polished and the format is exactly where
it has to be and that transmits what

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you want to transmit, because we
will try that yes, but there is

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no way of and then not to
talk about metrics and so on. But

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here it' s not worth improvising, I' m going to put the

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duck in to see if it'
s cold in the water. No,

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you don' t have to get
in the water. I don' t

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know if this has ever happened to
you that they tell you I want a

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podcast, and it' s a
podcast drive that you don' t see

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to see can be done, but
it' s like it makes a YouTube

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video. No, then, a
video youtu one will bring you a return

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unless it becomes vira. If it' s true that somewhere that' s

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happened to us, yes, but
it' s brown that the other times

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we' ve done a single episode
of podcast is basically because they needed some

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audio piece or an audio language to
promote something or to complete part of a

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communication strategy or networks. But it
is true that we have ever been asked

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to do one and depending on how
it goes, because we do more and

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we told him it is not worth
it, because it is not impossible for

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you to see everything that he was
saying. Chema. Now, not well,

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there is something that being minor or
in our opinion, is quite minor

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for certain projects. The customer or
the other person behind may consider it important,

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which is to take away fears to
know whether the person who will present

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it will do well or not,
whether it will sound good or not,

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which is something that we take very
for granted, and there are people who

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have insecurities that or maybe, who
have to make a piece for internally selling

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to be easier, need someone above
it to monitor it and say oysters.

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If this looks like what' s
coming, let' s invest in this.

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So without saying no to anything,
it is true that there are times

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when our legs shake a little when
projects come with these conditionings. It would

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be like a pilot in some passion, for example, but of course,

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it' s not the same as
a pilot from a television series that has

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a powerful producer behind it or that' s even paid for by a network

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or a platform. In this case, the pilot has a clear cost,

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and then we' re going to
be in trouble to invest in a pilot

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so much, we' re going
to get there. Sometimes we have and

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other times because in the end they
have turned back or decided to act otherwise.

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But deep down, what the client
says at the end is the boss.

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Then we can direct them to educate
them a little bit in the world

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of podcasting and tell them what we
think would be best. But because many

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times the customer, because you understand
it, sometimes he doesn' t have

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the idea very clear and that throwing
around you have to go with him hand

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in hand. Yeah, as you
tell us, which in the end has

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to be adapted. No. I
think it is a matter of adapting and

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of which we, who are the
ones who know the world, this world

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of podcasting, and how it can
help them. Not the marks, especially

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since tell them today because look,
we have to send, we have to

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do it this way. And some, because accept 100% of what we

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did and others, well, they
adapt it to what to the idea that

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they had and others directly do,
we don' t want to do so,

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for the clear truth, yes,
yes, and sometimes it brings you

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surprises that they are phenomenal not things
that you say. Well, this isn

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' t going to work or it' s not going out and all of

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a sudden, obviously it doesn'
t work, because if we had all

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the answers, you throw me a
box. No. This wouldn' t

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work. Just as well as every
niche is a world, every platform is

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also a world. Each strategy,
then within your community or within your brand,

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as each has to adapt it.
But it is true that the one

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who lets himself be counseled, at
least is appreciated. I' m not

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going to say it works, but
at least the customer, that is,

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the producer, appreciates it. Don' t listen, look, I recommend

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you. Let' s try,
let' s go anyway. Well,

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we' ve already talked about podcast
production here. I have not even introduced

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you that you have behind you a
lot of professions and a lot of branches,

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that the truth is that the tanden
now that it became a little better,

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the tandem that you have made wow
that is I would like a partner

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by my side, as I am, because two others because my mother.

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On the one hand, we have
Luis, journalist, announcer, manager,

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musical, racing speaker and when I' ve met this, I say I

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don' t know if I'
ve ever heard you. I' m

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sure we' ve run together in
some race now. I don' t

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know good with both of you in
this case, but if you' ve

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been running lately I' ve been
giving him five or six years, surely

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we' ve already agreed on some
goal. Surely you also very much ahead

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of you, that is, I
had to interrupt you a little bit,

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Jorge, we have coincided in the
last ah yes, half marathon Movistar of

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Madrid and we were there. You
and I ran it. Sure, we

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were what there were another twenty thousand
people to himself. Yeah, yeah,

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we' d cross it off for
a mile. If you have run any

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movistas to the half- Manetón of
Madrid before two thousand twenty- one twenty

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- two and up to two thousand
twenty- two, I don' t

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know, Jorge, no, because
you premiered in half marathon last year.

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No yes, in rock and roll
running it is worth it then. No.

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No. No, no, because
if I have been a speaker,

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for example, the half Marathon of
Madrid, we have seen many years,

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many years. The thing is,
I haven' t done it in a

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couple of years. I don'
t think last year says so. No.

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Yeah, I don' t remember
anymore. Yes, but it'

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s true that I' m retired
from the world, from career speech,

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from ranning for already personal issues,
from health issues and, above all,

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from family issues, but yes,
for I don' t know how many

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they were. Ten twelve years.
I was present in many races, so

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it is very likely that you heard
me if you live in Madrid and run

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in Madrid. No, because you' ve heard a lot of cursions because

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most of them were in Madrid.
And another thing that I really liked that

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you have put on your website is
a small, small story in podcast format.

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There would be more of your professional
stories and cuts that have been released

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from thirty- so many years ago, 40 years since your first radio intervention.

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It did occur to us when we
set up the web and set up

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the company and created the brand in
podcast format, which was right during the

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pandemic, which, because we had
a lot of time also to think and

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do things. And we said man, for to present ourselves the best way

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to do it is to do it
in podcast format and tell it. And,

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in fact, this is how we
usually work with some clients as well

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when we prepare proposals for them.
But I wanted to tell my story a

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little bit and as my story goes
through the microphones since I started the race

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practically many years ago, in the
early nineties, because I had cassette tapes

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recorded from times when I was doing
radio shows on local radios in Biscay,

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where I am from, and so
I recovered it and said well, why

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we' re not going to do
this. I started here, this was

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one of those that I put before
a microphone and well, so that people

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could see a little bit of evolution
and how far we have come now,

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which is following this side of the
microphone, but instead of doing it in

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a radio studio that is broadcast live, because making it a recording that can

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then be heard on demand, which
can also be done on the radio.

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But well, that' s what
we do on podcast, but it'

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s still the same thing. Not
talking in front of a microphone was making

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him since the year ninety- two, that is, it is a few

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years. Already so and in podcast
it can also be done in streaming,

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which is not on the antenna.
But well, almost live, well it

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mixes. Many times they are rivers
that cross and intermingle in reason. In

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the end. I am a journalist
and announcer, good announcer, basically because

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I am a journalist and I have
worked on radio, almost my whole life,

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therefore, exercised as a radio announcer, although I do not consider myself

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a professional announcer of advertising, nor
of dubbing or of these things that many

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and very good that those who work
also. But in the end, what

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I contributed to this tandem, as
you said, was the most journalistic part,

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more communication and more speaking, of
course, and knowing the whole part

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behind a recording of a radio program
or a live show or whatever. So,

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that' s what I move here, not in addition to many other

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things that I' ve learned on
the fly And in the case of Chema,

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because now he tells you, which
is what he brought, but in

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the end we' ve been learning
from each other and that' s what

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I think has helped us make things
work out well in the end. No,

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in my opinion, I, for
me, have made a perfect tandem,

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because shema for what I have also
been able to get out of your

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wepa that studied public relations advertising,
commercial and marketing director, marketing consultant,

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that is, precisely I believe that
the part that was lacking, that was

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lacking, that has complemented Luis And
precisely you have done, because that a

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cander, a perfect equation. And
vice versa, Jorge, because in the

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end there is a basic thing that
we think we weren' t very conscious

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at first, but we' ve
been realizing, that is, in the

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end, marketing, corporate communication advertising, is very similar in some things,

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to journalism, even to cinema.
I dare say to literature. In the

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end we' re talking about telling
stories. It is true that in journalism

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it has a current basis, it
has an in- depth knowledge base,

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of going to a reliable knowledge base
of I do not know how to compare

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views. Marketing goes more from the
persuasion branch, but it is still a

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brand that personalizes, becomes tangible by
what counts and what counts has to hook

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up to an audience that is waiting
for it. Something looks pretty much like

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it, and I think that'
s magic. It' s not what

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it does. Nice. I have
come much later to this medium. I

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' ve never made a radio.
I liked journalism, but I have studied

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two subjects in which when I did
medium- transverse advertising we talked a little

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bit about journalism. But in the
end, when you sit in front of

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a wire or make a script or
make an approximation for a brand that wants

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to convey a message is that it
all looks a lot like it. And

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then I think that I teach Luis
to be more persuasive, to have messages

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to do with brand values, to
be careful, with certain timings of placing

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products on the market. And he
teaches me how to build stories on a

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good basis, with a solidity,
with a confidence for the listener. And

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we don' t talk about the
technical part that we only learn every day

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anymore, because besides, these tools
that we use are changing and you have

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to stay up to date or you' re not there. But let me

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say by closing down a little bit
you were talking about the sections of the

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web, where we put on a
small player with a short story of seven

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ten minutes. I don' t
remember the duration of each of us and

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the other day we just talked about
it because we' re starting to get

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short cut, because we have to
update, because already with so many projects.

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That, on the one hand,
because, obviously we are no longer

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the same ones that recorded that in
two thousand twenty, but also podcast format

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is not the same either. Right
now we are a bigger team, we

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have a network of collaborators that,
although not all are within the structure of

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the company. If we have a
network woven with people that can cover practically

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everything, from the technical plane,
to the creative plane, to the purely

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advertising plane, to put on the
street the productions of the customers so that

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they are more accessible and more reach
a greater audience. But I don'

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t know people from analytics, social
media people, speakers, journalists. Now

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we have the study of the TV
dish with which we are making some podcast

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video, that is, that is
going to grow in such a way that

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we are already small that definition.
And, in fact, another day we

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talked about it. Well, how
we do it, how we count,

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who we are. Our own history
has changed. We don' t have

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to start injecting it. At the
time we were two entrepreneurs, each at

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home, in the middle of the
pandemic, launching a podcast production project for

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brands and companies, fundamentally. But
now we' re a company, an

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agency besides, we like to call
ourselves that. It is an agency specializing

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in podcasting, in podcast production.
It is a communication marketing agency specialized in

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communicating and marketing through podcast, podcast
and video podcast. So let' s

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say that now, as you rightly
say, echema and a lot of people

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around us, people who collaborate with
us practically every day, and it'

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s something else. We don'
t want to think that we' ve

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taken a step further and that'
s what we' re doing and that

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' s also what we' re
doing when we do things for many customers

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and we already do newer things and
then we feel like doing them for ourselves

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as well. What we do is
true that, from the economic point of

279
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view, it is not, it
is not so beneficial, but we want

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to do so as well. Of
course, not only work for the customer,

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but also work for us, which
is very satisfying, of course,

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but look at the word agency.
I was because I prepared the presentation a

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little bit. I say I don' t know whether to call them an

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agency or not, and I haven' t seen it on the web and

285
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that' s why I haven'
t said it in the script, but

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I recommend you put it on the
web because I, in fact, I

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felt it as an agency, also
if it' s that in Casa del

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00:18:27,519 --> 00:18:27,519
Herrero it' s dirty if it' s that we' ve got it

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00:18:27,519 --> 00:18:29,880
very philaristic, that' s that. In fact, in most of the

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00:18:29,920 --> 00:18:34,599
commercial proposals we send to customers we
position ourselves like this and there are some

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that we call ourselves that. It' s true that then it also depends

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on who you' re headed and
this already comes out of him a little

293
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bit. But if you work with
an agency that' s the one that

294
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has the core of the client'
s story and the guardian let' s

295
00:18:48,759 --> 00:18:51,400
say the messages. You stay in
the background there. It' s more

296
00:18:51,400 --> 00:18:55,160
the technician. Then it depends a
little on who you address one other thing

297
00:18:55,519 --> 00:19:00,400
for us our ideal and writing the
letter to the wise men, we see

298
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ourselves as an agency, because we
can give the service three hundred sixty the

299
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clear mark yes, that which many
times are not updated And it happens to

300
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me also to bring to update.
So if I have to make this change

301
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and well I put it in,
there are to do. Now, when

302
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the summer comes, the work comes
down a little, because I take advantage

303
00:19:15,880 --> 00:19:18,440
and update. No and well you
get a little up- to- date

304
00:19:18,519 --> 00:19:22,200
and when you want to finish,
it turns out that you have started another

305
00:19:22,240 --> 00:19:29,799
project and you have to put it
And well it happens to all of us

306
00:19:29,880 --> 00:19:33,440
good talking a little bit about projects
that self- produces that Luis commented before,

307
00:19:33,839 --> 00:19:36,680
Precisely what has brought us up here
is your most recent release stories on

308
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foot micro. A podcast seems to
say you don' t say a podcast,

309
00:19:40,880 --> 00:19:44,240
a small podcast, it' s
not a sound format. I'

310
00:19:44,279 --> 00:19:47,519
ve only heard the first episode and
the intro that already by the intro,

311
00:19:47,839 --> 00:19:49,799
well the promo, sorry, good
intro promo, yes, the trailer.

312
00:19:49,799 --> 00:19:53,440
That' s just about the trailer. I see you' re going to

313
00:19:53,599 --> 00:19:57,279
have quite a tour and quite a
few people and quite a few guests who

314
00:19:57,279 --> 00:20:00,000
are going to pass by. But
the work I have seen in the first

315
00:20:00,119 --> 00:20:04,680
episode as it is five hundred years
ago or five hundred five hundred years ago,

316
00:20:06,400 --> 00:20:08,799
hundreds years ago than Vais, If
I am not physically mistaken to a

317
00:20:08,799 --> 00:20:12,480
castle of Palencia. If I am
not mistaken, you have recorded there,

318
00:20:12,799 --> 00:20:15,839
you have recorded also in Madrid and
the story you tell I am. I

319
00:20:15,960 --> 00:20:18,599
don' t want to spoil much
either, because what I want is for

320
00:20:18,599 --> 00:20:21,799
people to listen to it. But
I also want you to value the work

321
00:20:21,839 --> 00:20:26,200
behind that first episode, that if
all the episodes that you have planned are

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00:20:26,240 --> 00:20:30,799
going to be like this, I
understand now the monthly priority, because it

323
00:20:30,799 --> 00:20:34,759
is working. Come on, it
looks like it' s been a half

324
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an hour for the chapter, but
I want the job behind it. I

325
00:20:37,400 --> 00:20:41,680
don' t know if you can
tell me the hours you' ve done

326
00:20:41,720 --> 00:20:45,319
it, because you did it.
I' m going to say it in

327
00:20:45,359 --> 00:20:48,319
fact, because I' ve calculated
it before, but I didn' t

328
00:20:48,400 --> 00:20:55,519
know you were going to ask me, uh, but out of curiosity our

329
00:20:55,599 --> 00:20:57,319
calculated was precisely that we didn'
t make a podcast in sound documentary format

330
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because we love the sound documentary.
We have done it in the past for

331
00:20:59,839 --> 00:21:03,400
not us, but also for customers, for some customers, not for many,

332
00:21:03,599 --> 00:21:06,599
because it is true that it is
a risky format. When a client

333
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tells him we' re going to
do something like a sound documentary or something

334
00:21:10,720 --> 00:21:15,319
like a reported interview, something different. It' s true that there customers

335
00:21:15,319 --> 00:21:18,039
see it a little bit more of
rerafenso. They' re very used to

336
00:21:18,039 --> 00:21:19,480
conversational. I don' t know
what you' re saying. You get

337
00:21:19,480 --> 00:21:22,279
scared. So, well, that' s what we like the most.

338
00:21:22,440 --> 00:21:26,440
We also do some fiction for some
customers and we' re with some fiction

339
00:21:26,599 --> 00:21:30,200
project that we hope to kick off
this year of our own. But of

340
00:21:30,200 --> 00:21:36,599
course, when we do it,
when we do it for a customer we

341
00:21:36,640 --> 00:21:41,200
put all the affection and professionalism,
but when we do for us I won

342
00:21:41,240 --> 00:21:42,920
' t tell you that more,
because I don' t want to look

343
00:21:42,960 --> 00:21:47,279
bad with customers, but by feeling
it also very own. We don'

344
00:21:47,279 --> 00:21:48,039
t want to do something halfway and
we could do it. Eye eh,

345
00:21:48,480 --> 00:21:52,039
because in another project I have to
admit that if we do it, not

346
00:21:52,079 --> 00:21:56,039
that it is us, in the
end we dedicate the money comes from what

347
00:21:56,079 --> 00:22:00,960
we produce for customers. This is
not generating anything at the moment and we

348
00:22:00,960 --> 00:22:03,240
have put in many hours and other
projects that we have do not generate us

349
00:22:03,240 --> 00:22:04,359
either. But, well, it' s true that they serve us for

350
00:22:04,359 --> 00:22:07,319
a lot of things. They serve
us to test with platforms, with things

351
00:22:07,319 --> 00:22:11,359
working, to test formats. They' re good for us. In this

352
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case, what we wanted was to
be honest, at least that' s

353
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what I think. We wanted to
like doing something that we wanted to do

354
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and feel good and satisfied about doing
it, and we have dedicated many hours

355
00:22:25,680 --> 00:22:26,799
to it, because we wanted it
to be very professional for us as well.

356
00:22:26,839 --> 00:22:30,039
It' s kind of a business
card. We made some documentary sound

357
00:22:30,119 --> 00:22:34,720
properly, made one about Fermin Cacho' s life and his victory in Barcelona

358
00:22:34,759 --> 00:22:38,839
ninety- two. We made others
a music group that started out as a

359
00:22:40,039 --> 00:22:41,880
very small project, a thing for
the fans of the band and in the

360
00:22:41,880 --> 00:22:47,640
end, well, we wanted to
put it there in case anyone else wanted

361
00:22:47,680 --> 00:22:51,839
to hear it too and now we
have done this, but we had like

362
00:22:51,839 --> 00:22:55,880
many ideas and many things we wanted
to tell and for us loose comment Sonoro

363
00:22:55,880 --> 00:22:56,480
was a would be a documentary series, but then we said and because we

364
00:22:56,480 --> 00:22:57,680
don' t make a container.
We thought about this many years ago,

365
00:22:57,839 --> 00:23:02,440
uh, because we don' t
make a fork in which we can tell

366
00:23:02,640 --> 00:23:07,880
the stories in a journalistic or documentary
way, stories that many times had no

367
00:23:07,960 --> 00:23:11,160
more tour than an episode. Not
because we' re not gonna do it

368
00:23:11,160 --> 00:23:14,640
like that. And besides that mounting
a documentary Sonoro in a series plan of

369
00:23:14,640 --> 00:23:18,599
three, four or five episodes takes
a lot of work and in the end

370
00:23:18,599 --> 00:23:22,119
you are bogged down for a year, practically to launch it or for many

371
00:23:22,119 --> 00:23:22,960
months. And in this case,
it was a way to get him out.

372
00:23:23,039 --> 00:23:26,279
No, of course, one month
from what you said, because it

373
00:23:26,279 --> 00:23:29,200
was a lot of work to do
an episode of twenty- six minutes.

374
00:23:29,519 --> 00:23:32,680
And yes, well, just to
move one day to Valencia to record a

375
00:23:32,759 --> 00:23:37,519
couple of interviews there. A nobody
is in the castle to record environments that

376
00:23:37,559 --> 00:23:41,720
most of the sound we hear,
the real sound, which is one of

377
00:23:41,759 --> 00:23:45,480
the things we like to work,
also to record in real scenarios, to

378
00:23:45,839 --> 00:23:49,440
record with the real environments, and
then the sound design of a sound design,

379
00:23:51,079 --> 00:23:53,160
because as faithful as possible of reality, although then there are always things

380
00:23:53,200 --> 00:23:59,519
of bookstore that you use and then
yes in Madrid also another day. Our

381
00:23:59,599 --> 00:24:04,680
intention is to repeat that no and
this particular episode, beyond the conception of

382
00:24:04,680 --> 00:24:07,960
the episode and many other things and
that we are already working and throwing videos

383
00:24:08,039 --> 00:24:15,480
is a long time, which is
pure and hard work counting trips recordings and

384
00:24:15,480 --> 00:24:18,920
everything has been about forty between forty
and forty- five hours or so that

385
00:24:18,000 --> 00:24:25,759
has taken us from real work,
hours worked for him. And as for

386
00:24:25,759 --> 00:24:29,799
design editing, it also sounds quite, quite, but well, we'

387
00:24:29,799 --> 00:24:30,799
re very happy. It makes us
feel a bit like we are. I

388
00:24:30,880 --> 00:24:33,279
don' t know if you want
to tell yourself a little chema what we

389
00:24:33,279 --> 00:24:37,440
want to do and what things.
Well to see is actually all told the

390
00:24:37,599 --> 00:24:44,440
causes and because that stories standing mic
is clear Luis told perfectly. I would

391
00:24:45,240 --> 00:24:52,160
add that, more than a letter
of introduction on the formal level, that

392
00:24:52,160 --> 00:24:57,359
is, to us this is no
secret. We would love to have eight

393
00:24:57,480 --> 00:25:02,640
clients come to us asking us for
things to be clear, to trust in

394
00:25:02,720 --> 00:25:07,359
our way of telling stories, to
want the format that they bet because well,

395
00:25:07,680 --> 00:25:11,319
because in the end it transmits a
series of values in a different way

396
00:25:11,359 --> 00:25:17,680
what we said before, for example, working before to work less after because

397
00:25:17,720 --> 00:25:21,759
this is a little different, because
the recording does not happen in a single

398
00:25:21,839 --> 00:25:25,039
session, but it is plotted a
lot. But you absolutely own the story

399
00:25:25,079 --> 00:25:27,599
you' re telling. And that
seems super powerful to us. In a

400
00:25:27,599 --> 00:25:33,200
conversational for a brand, ideas can
be dragged by others, by the flow

401
00:25:33,240 --> 00:25:37,839
of conversation, by more emotional or
more superfluous factors. But not here.

402
00:25:38,000 --> 00:25:41,640
Here, the story has to have
the rhythm and content that you want and

403
00:25:42,680 --> 00:25:48,759
above with the forgiveness component, which
are stories that touch us personally or people

404
00:25:48,799 --> 00:25:53,519
we know, or stories that we
have followed personally because we are interested in

405
00:25:53,519 --> 00:25:57,480
what we are going to talk about
in epidemical stories. They are among the

406
00:25:57,559 --> 00:26:02,559
issues that interest us with the approach
that interests us. And it' s

407
00:26:02,640 --> 00:26:06,799
a little undressing a little more,
being more of us. And then,

408
00:26:06,839 --> 00:26:10,319
because that can give rise, as
Luis said, something that I am particularly

409
00:26:10,359 --> 00:26:15,720
interested in because the medium I continue
to discover every day to experiment and to

410
00:26:15,759 --> 00:26:18,119
count, to say, because the
other one has already placed itself on the

411
00:26:18,119 --> 00:26:22,359
table. Listen and if we do
a documentary format without narrator, in which

412
00:26:22,559 --> 00:26:30,400
only the testimonies correctly linked and with
reinforcement, sound tells the story. Hey,

413
00:26:30,680 --> 00:26:33,359
we' re gonna try, we' re gonna throw it, and

414
00:26:33,359 --> 00:26:36,440
he' s been very motivated.
We love it. Yes, we like

415
00:26:36,440 --> 00:26:41,759
to experience myself about the latter that
has said chema is an episode that at

416
00:26:41,759 --> 00:26:45,079
first is scheduled to be published in
August September. Well, we' ll

417
00:26:45,079 --> 00:26:49,559
see, of course we thought about
it a long time ago. It was

418
00:26:49,680 --> 00:26:53,000
around September, about when we started
talking about this episode and of course it

419
00:26:53,160 --> 00:26:59,079
' s going to be a series
of episodes in principle, but in the

420
00:26:59,119 --> 00:27:00,960
end I know an episode that I
think is perfect to tell what we'

421
00:27:02,000 --> 00:27:04,599
re going to tell. But of
course, we had heard some podcasts in

422
00:27:04,680 --> 00:27:11,440
which there were no storytellers, leftover
titles, but they also gave way to

423
00:27:11,880 --> 00:27:15,160
people, some sort of an announcer
or something, a voice that said this

424
00:27:15,200 --> 00:27:17,240
person who is going to talk is
I don' t know. We'

425
00:27:17,279 --> 00:27:18,880
re trying to do something a little
bit more, a deadly leap, I

426
00:27:18,920 --> 00:27:22,359
mean, we' ll see if
it doesn' t come out or come

427
00:27:22,359 --> 00:27:23,400
out but it' s the good
thing. It' s what chema says

428
00:27:23,440 --> 00:27:27,720
that in the end we tell our
stories very much. The episode, that

429
00:27:27,720 --> 00:27:30,240
is, the title of the podcast. I think it kind of gives clues

430
00:27:30,319 --> 00:27:33,720
about what we do. No or
what kind of story we tell, stories

431
00:27:33,720 --> 00:27:36,839
on the foot of a wire.
It is not the play of street words

432
00:27:36,920 --> 00:27:38,480
with the foot of a microphone that
we are stuck in the world, in

433
00:27:38,480 --> 00:27:41,880
the radio and podcast, because the
foot of a microphone is the stand where

434
00:27:41,279 --> 00:27:45,079
you put the microphone on the table
or on the floor so that you can

435
00:27:45,079 --> 00:27:48,319
then directly choke the microphone. So
that was micro- story. I mean,

436
00:27:48,359 --> 00:27:51,559
there' s always gonna be a
microphone in front of someone who'

437
00:27:51,599 --> 00:27:53,920
s gonna tell a story. We
want them to be very human stories,

438
00:27:55,480 --> 00:27:57,559
a person or two people who are
protagonists and tell us their story, although

439
00:27:57,559 --> 00:28:02,680
then there is some other testimony,
the testimonies that will complement everything that is

440
00:28:02,880 --> 00:28:07,400
said and that will shape the whole
story. But one of the first names

441
00:28:07,519 --> 00:28:11,720
believe work ing Titers, which is
called some of the first work titles,

442
00:28:11,839 --> 00:28:15,200
was close stories, because, first, they are stories that touch us closely

443
00:28:15,279 --> 00:28:19,599
because we have them around us.
And second, these are stories that we

444
00:28:19,759 --> 00:28:26,240
consider that anyone who listens to the
podcast will feel very close to them,

445
00:28:26,359 --> 00:28:30,960
because in most cases, all people
are going to have a brother, a

446
00:28:30,160 --> 00:28:33,720
father, a neighbor, a friend
who' s been through something like this.

447
00:28:34,680 --> 00:28:40,160
Okay or that he' s lived
a similar story and we wanted to

448
00:28:40,200 --> 00:28:42,759
do that and above all, it' s also close because we want to

449
00:28:42,799 --> 00:28:45,279
bring the story closer to the way
we tell it. We think it'

450
00:28:45,319 --> 00:28:48,480
s kind of immersive, that people
come with us to Palencia and get into

451
00:28:48,519 --> 00:28:52,200
a castle, that people get into
an operating room when a person is being

452
00:28:52,200 --> 00:28:53,839
operated on, there was or died, that is, that kind of thing.

453
00:28:53,839 --> 00:28:56,640
We don' t want people to
live it and feel it with us.

454
00:28:56,640 --> 00:29:02,039
And hence the fact of that concept
of closeness in every way. And

455
00:29:02,039 --> 00:29:04,880
then, especially the most important thing, that most of the stories we'

456
00:29:04,920 --> 00:29:10,279
re going to tell are stories of
anonymous people in quotation marks, people who

457
00:29:10,359 --> 00:29:15,599
aren' t famous characters, who
aren' t historical issues or themes that

458
00:29:15,640 --> 00:29:21,039
everyone knows, they' re not
everyday stories of ordinary people that happen to

459
00:29:21,039 --> 00:29:23,359
many things and many times we don' t realize that the most beautiful and

460
00:29:23,359 --> 00:29:27,079
exciting stories are by our side.
And if someone tells you in a special

461
00:29:27,119 --> 00:29:33,599
way or magnifies them. Then you
have to look around us just to realize

462
00:29:33,599 --> 00:29:37,039
that we are surrounded by wonderful,
exciting, beautiful stories, and that'

463
00:29:37,039 --> 00:29:41,000
s what we' ve been looking
for here and there to put them in

464
00:29:41,000 --> 00:29:44,440
front of us. Look at me
in a few moments and only one episode

465
00:29:44,440 --> 00:29:48,680
came, but it reminded me that
I imagine with what you know it reminded

466
00:29:48,680 --> 00:29:52,680
me a lot of mobile radio,
mobile radio, which also tells in this

467
00:29:52,680 --> 00:29:55,000
case, stories of Latin America.
But that' s what you' re

468
00:29:55,359 --> 00:29:56,279
saying It' s more or less
everyday stories, more or less close.

469
00:29:56,359 --> 00:30:00,200
But that the way to tell it
brings it to you and to me personally,

470
00:30:00,359 --> 00:30:03,720
when I was listening to it the
other day, the castle, I

471
00:30:03,759 --> 00:30:07,079
was listening to him training in the
gym, and to me because palencia doesn

472
00:30:07,079 --> 00:30:08,640
' t catch me very far.
But I said hey, maybe the next

473
00:30:08,640 --> 00:30:15,359
time you do this Medieval tournament.
At the same time I happen because listen

474
00:30:15,440 --> 00:30:19,559
I already feel like knowing this castle
and thanks to that story that you have

475
00:30:19,599 --> 00:30:22,400
told and above all, that its
protagonist has told, that is, hell.

476
00:30:22,440 --> 00:30:25,440
It' s just that this castle
has a lot of history behind it.

477
00:30:25,640 --> 00:30:27,119
And I' m not talking about
his five hundred years old, but

478
00:30:27,119 --> 00:30:32,680
about the reality of the last twenty
years. Yeah, that' s part

479
00:30:32,680 --> 00:30:36,319
of the grace, and that'
s what we said before. This too,

480
00:30:36,359 --> 00:30:38,640
sure, is very influenced by everything
we' ve been learning we say

481
00:30:38,759 --> 00:30:44,759
every day listen I' m a
brand that I make such a thing and

482
00:30:44,799 --> 00:30:48,400
I want to tell this and make
it attractive. I' m sorry and

483
00:30:49,039 --> 00:30:53,480
there are times when you' ll
have to say this, there' s

484
00:30:53,519 --> 00:30:55,720
no this, we don' t
put it in nice. We can'

485
00:30:55,799 --> 00:30:59,400
t make a point of it.
It' s going to cost and you

486
00:31:00,240 --> 00:31:04,119
end up getting it not in a
way satisfactory enough for it to arrive and

487
00:31:04,160 --> 00:31:07,359
the listener to be comfortable with it, which in the end, for us

488
00:31:07,559 --> 00:31:10,400
is always the goal, because the
story arrives as it has to get to

489
00:31:10,400 --> 00:31:14,279
the back. We' ve made
the joke once, saying we have more

490
00:31:14,359 --> 00:31:18,880
or less some episodes already advanced in
their production or pre- production phase,

491
00:31:19,359 --> 00:31:23,599
but more or less we' ve
pulled the next twelve, the twelve episodes

492
00:31:25,160 --> 00:31:27,880
of the Natural Year that are going
to compose this podcast. And sometimes we

493
00:31:27,920 --> 00:31:33,359
' ve told each other and if
we make one of a story that'

494
00:31:33,400 --> 00:31:40,039
s not interesting to see if we
get it to be, it' s

495
00:31:40,119 --> 00:31:44,240
a tiny thing that happened, I
don' t know where and sometimes we

496
00:31:44,440 --> 00:31:45,240
' re able to tell it in
an interesting way, that the forms are

497
00:31:45,240 --> 00:31:48,400
also important. That' s not
the case. I mean, we want

498
00:31:48,480 --> 00:31:53,240
all the stories to play and be
deep enough, but there' ll be

499
00:31:53,319 --> 00:31:57,799
times when you' re not clear
about the walking radio. I think it

500
00:31:57,920 --> 00:32:00,680
has a lot to do with the
sense that it is also a container of

501
00:32:00,920 --> 00:32:09,079
stories and it is a newspaper podcast
that is publishing different stories and that each

502
00:32:09,119 --> 00:32:13,160
episode is different, no, but
they have the same way of telling things,

503
00:32:15,000 --> 00:32:16,640
they have a similar goal. It' s kind of what we want

504
00:32:16,720 --> 00:32:20,960
with all our episodes in that sense. It is so and there are many

505
00:32:21,000 --> 00:32:24,240
others that are being published and that
are like us. Maybe what we want

506
00:32:24,359 --> 00:32:28,559
is that' s doing the same
thing because in the end we all know

507
00:32:28,640 --> 00:32:30,839
that telling stories is what' s
fashionable and everyone already knows about telling this,

508
00:32:30,160 --> 00:32:34,440
but fashionable. But we' ve
been like this for four zero years

509
00:32:34,480 --> 00:32:37,519
and the only thing we' ve
put on a right microphone now is a

510
00:32:37,519 --> 00:32:38,720
little bit. Now, today I' ve become very fashionable. Saying hears

511
00:32:38,799 --> 00:32:45,119
isn' t that telling stories and, besides, doing it using sound and

512
00:32:45,160 --> 00:32:49,400
voice, because it' s something
that has to work in marketing. Yes

513
00:32:49,480 --> 00:32:52,359
or yes, we see that in
many cases podcast is working and very and

514
00:32:52,400 --> 00:32:57,640
very well. So, well,
what we want is to go one step

515
00:32:57,640 --> 00:32:59,960
further. Also well, let'
s see what kind of stories, how

516
00:32:59,960 --> 00:33:02,480
many, because it' s not
worth any story and what chima says the

517
00:33:02,480 --> 00:33:07,400
way the story is told can do
with history that in principle has no interest,

518
00:33:07,680 --> 00:33:09,680
it turns out that it is then
attractive and likes people. Then we

519
00:33:10,480 --> 00:33:17,799
want to challenge ourselves every day when
we try to create that format so that

520
00:33:17,839 --> 00:33:22,480
history comes, reaches people, comes
much more. It' s kind of

521
00:33:22,480 --> 00:33:25,400
our goal, it' s good
to see if we get it, but

522
00:33:25,440 --> 00:33:28,880
it' s really good that one
of the month is, first because it

523
00:33:28,920 --> 00:33:30,920
takes a lot of work and second
because, man, if we dedicated ourselves

524
00:33:30,920 --> 00:33:35,920
exclusively to this, we might as
well get one of the week worth,

525
00:33:36,160 --> 00:33:37,319
but in the end, one a
month, because we have a lot of

526
00:33:37,400 --> 00:33:38,160
other work, which is what feeds
us in a moment. So, well,

527
00:33:38,799 --> 00:33:43,079
we have to look for the gaps
and manage to be able, but

528
00:33:43,119 --> 00:33:47,599
well until we didn' t see
each other with the assurance that we could

529
00:33:47,680 --> 00:33:55,720
keep one episode a month and have, because that preproduce at the same time

530
00:33:55,759 --> 00:34:00,480
three four episodes and then go thinking
about themes that are interesting and stories that

531
00:34:00,480 --> 00:34:05,160
are interesting from here to a year, for example, because we didn'

532
00:34:05,160 --> 00:34:07,359
t decide to throw ourselves definitively.
Well, listen, it' s all

533
00:34:07,440 --> 00:34:09,840
about presenting the project and maybe,
next year or next year, I don

534
00:34:09,920 --> 00:34:15,239
' t know if a sponsorship or
a milk patron and you have financial resources

535
00:34:15,239 --> 00:34:19,000
to make one a week You have
there to hire a lot of people,

536
00:34:20,039 --> 00:34:22,840
a team and come produce stories.
Hey, who knows, I mean,

537
00:34:23,239 --> 00:34:27,639
it' s not on the road
map. But well, as we always

538
00:34:27,639 --> 00:34:30,800
say, we don' t have
to say no to anything and obviously,

539
00:34:30,159 --> 00:34:35,079
we' re not able to know
how far it' s going to go

540
00:34:35,079 --> 00:34:37,199
and that' s not the case. Nothing happens that we are and we

541
00:34:37,800 --> 00:34:40,800
are going to make the most of
it, even if it is at the

542
00:34:42,199 --> 00:34:45,400
learning level, but yes because it
happens to me with this same metapodcast.

543
00:34:45,480 --> 00:34:47,719
I' m my worst client,
I mean, the number of hours I

544
00:34:47,800 --> 00:34:52,440
' ve ever done this comes to
some sponsor or patron and so on,

545
00:34:52,559 --> 00:34:54,519
but it doesn' t make up
for the number of hours. However,

546
00:34:54,880 --> 00:34:58,639
for pleasure, because listen to me
has served me as a cover letter,

547
00:34:59,239 --> 00:35:01,480
like a big, like a lot
of things and for the taste or to

548
00:35:01,519 --> 00:35:04,760
do it to myself that hears,
for it is a thing that I like.

549
00:35:05,039 --> 00:35:09,159
I imagine you too. Well and
let me tell you and clicking that

550
00:35:09,199 --> 00:35:15,360
in our case, the sector has
served us your podcast to learn many things

551
00:35:15,480 --> 00:35:19,599
and to catch up not only on
the current, but on the functioning.

552
00:35:19,679 --> 00:35:23,239
So, in this case it'
s very appreciated. It' s a

553
00:35:23,320 --> 00:35:25,760
contribution to the truist. In your
case, because Look today I take advantage

554
00:35:25,760 --> 00:35:30,559
of you to learn me, because
the truth that your trajectory both in this

555
00:35:30,639 --> 00:35:36,239
podcast and in podcast format for me
personally already I would like to reach the

556
00:35:36,320 --> 00:35:39,559
status that you have today with Eobe
producer, because you are an example to

557
00:35:39,559 --> 00:35:43,719
follow so look I return it to
you in that way. But we'

558
00:35:43,880 --> 00:35:46,159
re going back to apidemicro stories.
With the stories you' ve revealed it

559
00:35:46,199 --> 00:35:51,639
to me a little bit, but
I' d like to investigate the stories

560
00:35:51,639 --> 00:35:53,599
a little bit more. You already
know them or you have them in your

561
00:35:53,679 --> 00:35:59,199
head, but you like to document
them much earlier. During the recording itself

562
00:35:59,199 --> 00:36:02,199
or later, i e how it
completes, what is the greatest emphasis you

563
00:36:02,280 --> 00:36:06,199
put on it before the story to
prepare the interview. When you arrive,

564
00:36:06,880 --> 00:36:09,039
when you arrive to be surprised with
all the data, once you have already

565
00:36:09,079 --> 00:36:14,400
conducted the interview, you begin to
search. And scavenging is a little bit

566
00:36:14,400 --> 00:36:19,360
of everything. But because it also
depends a lot on the story and the

567
00:36:19,360 --> 00:36:22,719
episode, because I tell you in
this case we have published one right now,

568
00:36:22,800 --> 00:36:25,159
we have finished one, 100%
and we are working on another three

569
00:36:25,159 --> 00:36:29,599
not. But in fact, the
next one is already good, it'

570
00:36:29,639 --> 00:36:36,480
s in script phase not right now. But of course, with us we

571
00:36:36,480 --> 00:36:39,519
have done very similar things with other
customers. No episodes, sound documentaries or

572
00:36:39,559 --> 00:36:45,159
sound reports and then, of course
we know how? How? How it

573
00:36:45,199 --> 00:36:49,480
' s going to work And,
indeed, depending, many times it depends

574
00:36:49,480 --> 00:36:52,440
a lot. We don' t
like to document ourselves much before we know

575
00:36:52,440 --> 00:36:57,599
who we' re going to talk
to, what kind of stories we can

576
00:36:57,760 --> 00:37:00,440
get from there not where what approach
is not going to like more or less,

577
00:37:00,760 --> 00:37:02,360
but there have been times when we
haven' t gone to a place

578
00:37:02,360 --> 00:37:04,719
to record and until we' ve
gotten there. The main story hasn'

579
00:37:04,760 --> 00:37:07,239
t even come up. Of course, we have arrived there and we have

580
00:37:07,320 --> 00:37:10,800
interviewed three people that we plan to
interview and suddenly, one that we don

581
00:37:10,840 --> 00:37:13,840
' t even have a very good
interview. He shows up out there and

582
00:37:13,840 --> 00:37:15,960
tells you something and you say it' s not that this is what we

583
00:37:16,000 --> 00:37:21,119
have to stand out in this place
today. And then, because you already

584
00:37:21,199 --> 00:37:24,079
document even more about that that they
have told you to see if, indeed

585
00:37:24,119 --> 00:37:28,679
it is worth highlighting or highlighting that
approach. And in the end, then,

586
00:37:28,719 --> 00:37:30,840
you work, so let' s
say it' s a job that

587
00:37:30,880 --> 00:37:36,519
goes from when you conceive the idea
of the episode to when you publish it,

588
00:37:37,119 --> 00:37:37,719
that is, it' s continually
transforming. Yes, it' s

589
00:37:37,719 --> 00:37:43,840
true that I believe that in this
case, without the previous work, those

590
00:37:44,000 --> 00:37:50,119
unexpected moments would not arise, probably
because you' re going with that open

591
00:37:50,119 --> 00:37:54,760
- mindedness. But we like that
the script materializes as soon as possible,

592
00:37:55,280 --> 00:38:00,920
that is, that the line argument
the story tells this plasmas and we like

593
00:38:00,000 --> 00:38:04,440
it as soon as possible. As
Luis said, there are times when until

594
00:38:04,480 --> 00:38:07,079
you' re on the assembly table, it doesn' t happen, that

595
00:38:07,159 --> 00:38:10,840
is, you get to write the
definitive script. But if in the previous

596
00:38:10,960 --> 00:38:15,920
job you could not, there is
no magic. You can' t get

597
00:38:16,000 --> 00:38:20,320
close to a story or tell it
without knowing it deeply. In this case,

598
00:38:20,360 --> 00:38:22,960
it is true that, for example, the episode that we published this

599
00:38:22,119 --> 00:38:27,199
week of five hundred years ago,
we had it very much in our head,

600
00:38:27,519 --> 00:38:31,320
because we had done something similar to
a pilot before and we knew very

601
00:38:31,360 --> 00:38:32,960
well how we wanted it to be
the main axis of the story. But

602
00:38:34,000 --> 00:38:37,079
it is true that we added more
people, more testimonies and other stories,

603
00:38:37,239 --> 00:38:39,599
and it was a little complicated to
see how they could fit in. And

604
00:38:39,719 --> 00:38:44,760
it' s true that there was
a first script treatment, really shema,

605
00:38:44,920 --> 00:38:47,960
which was like very ambitious on my
part, I wrote it, and it

606
00:38:49,000 --> 00:38:52,519
was from the technical and sonor design
point of view it was going to be

607
00:38:52,519 --> 00:38:53,840
very complex to do it, but
above all from the point of view of

608
00:38:53,920 --> 00:38:58,119
script structure it wasn' t going
to understand very well and in the end,

609
00:38:58,119 --> 00:38:59,880
well, it simplified quite a bit. And well, as I started,

610
00:39:00,320 --> 00:39:01,320
it starts now in a way very
different from how it was going to

611
00:39:01,320 --> 00:39:05,800
start. And well, we focused
on what we considered to be the most

612
00:39:05,880 --> 00:39:07,800
important and main story, which is
that of the person who saved the castle

613
00:39:08,000 --> 00:39:12,000
in the eighties. You' ve
already polished them, already spoiled the chapter.

614
00:39:12,920 --> 00:39:15,880
That can be told, that,
moreover, main protagonist of the whole

615
00:39:15,920 --> 00:39:20,559
history in a castle that is five
hundred years old. See if you can

616
00:39:20,599 --> 00:39:22,239
make history. From there, then, all the ones you want yes,

617
00:39:22,400 --> 00:39:30,480
but notice that following a little with
us, with our intention to tell close

618
00:39:30,480 --> 00:39:35,119
stories, we also wanted it to
be close in the clear time, we

619
00:39:35,159 --> 00:39:38,239
could have told the story of Don
Gonzalo Muñoz de Castañeda, who built the

620
00:39:38,280 --> 00:39:42,320
castle of which there are some out
there, some writings that does not leave

621
00:39:42,320 --> 00:39:45,840
him very well. We could have
told many stories of other families, even

622
00:39:45,880 --> 00:39:51,400
of the ladies who took care of
him for many years before he reached this

623
00:39:51,440 --> 00:39:53,760
protagonist of ours. But of course, in the end, the near story

624
00:39:53,840 --> 00:39:57,920
in time was the story of the
main character, of a person who,

625
00:39:58,679 --> 00:40:01,239
because that, that has been our
many years and that and that well,

626
00:40:01,280 --> 00:40:05,960
since another person who also tells us
things is at the end is to put

627
00:40:06,079 --> 00:40:07,920
together current stories closer in time,
because if we tell a history of the

628
00:40:07,920 --> 00:40:10,920
Middle Ages, because it can dwell, it may be cool, but first

629
00:40:10,960 --> 00:40:16,000
it is very likely that we do
not have direct testimonies of a person who

630
00:40:16,000 --> 00:40:20,440
lived at that time would be difficult. And then, because maybe it makes

631
00:40:20,480 --> 00:40:27,280
it more complicated for the listener to
connect emotionally with the story. Closer you

632
00:40:27,320 --> 00:40:30,320
become a history podcast and that'
s not the case. Yeah, that

633
00:40:30,440 --> 00:40:35,199
' s good music to watch one
more time, maybe there' s some

634
00:40:35,239 --> 00:40:38,519
that we do with such content,
because coming to a time when the source

635
00:40:38,519 --> 00:40:43,880
of what we have in mind today
runs out or migrates on the site or

636
00:40:44,079 --> 00:40:47,559
we find another motivation to do another
kind of episodes not discarded. We have

637
00:40:47,599 --> 00:40:52,800
in fact and this I suppose we
can say not for this season, but

638
00:40:52,840 --> 00:40:58,719
we have talked about making mocumentaries,
that is, making some supposedly real documentary,

639
00:40:58,800 --> 00:41:00,000
but about a story that doesn'
t exist. Sometimes it' s

640
00:41:00,079 --> 00:41:05,480
public, but we play in that
format. In this case we have also

641
00:41:05,480 --> 00:41:08,199
played with something that I' m
sure the people who have heard it will

642
00:41:08,199 --> 00:41:12,519
listen or notice, and it is
that somehow we have also fictionalized things.

643
00:41:12,599 --> 00:41:15,119
No, because there are things that
happen in the 15th century that we don

644
00:41:15,119 --> 00:41:17,239
' t know if they have exactly
happened to yes or no. And then,

645
00:41:17,280 --> 00:41:21,039
well, you fiction it a little
so that the story, so that

646
00:41:21,079 --> 00:41:24,000
the story comes together and so that
people can understand it a lot better,

647
00:41:24,119 --> 00:41:27,559
no, that is to say,
that you play a little bit also with

648
00:41:27,559 --> 00:41:31,119
all that yes, and the people, the protagonists of this first episode have

649
00:41:31,119 --> 00:41:35,159
already heard it, they have already
given you feedback of this good, I

650
00:41:35,239 --> 00:41:39,119
mean it has already published and how
it has been nothing very good, that

651
00:41:39,119 --> 00:41:42,280
is to say they have loved it. I mean, it' s true

652
00:41:42,360 --> 00:41:44,800
that here I would spoil, so
I' d better not say it.

653
00:41:44,880 --> 00:41:52,000
But it is true that the person
who speaks the most in the episode and

654
00:41:52,000 --> 00:41:53,320
the people around him, because he
has lived it in a very special way.

655
00:41:53,880 --> 00:41:58,440
I can say that and it is
true that it is very well,

656
00:41:58,639 --> 00:42:01,360
yes, they liked it very much, precisely because of the approach we have

657
00:42:01,679 --> 00:42:06,719
made to the figure of the sensational
of the castle and I think I am

658
00:42:06,800 --> 00:42:09,800
very respectful and trying to give it
the importance it had then, I think

659
00:42:09,800 --> 00:42:12,400
we are satisfied with that. Then, already from the technical point of view

660
00:42:12,559 --> 00:42:14,880
and so on, because he has
not spoken much to us, we have

661
00:42:14,880 --> 00:42:16,960
been told more by other colleagues,
by other friends who know more about this

662
00:42:17,000 --> 00:42:22,679
topic and from the technical point of
view, not only of sound design,

663
00:42:22,840 --> 00:42:23,840
but also of questions of script and
history and so on. But yes,

664
00:42:23,880 --> 00:42:28,639
yes. The feedback has been very
positive on the part of those people who

665
00:42:28,639 --> 00:42:35,000
have participated, heard it and above
that it has served to further deepen the

666
00:42:35,119 --> 00:42:37,079
idea that had the person who saved
in that castle, which was, therefore,

667
00:42:37,320 --> 00:42:42,599
to recognize the history of that castle, to occupy its locality, to

668
00:42:42,599 --> 00:42:45,960
give importance to it. Joded now
is already on platforms that who was going

669
00:42:45,960 --> 00:42:47,760
to imagine I will no longer say
five hundred years ago, but twenty years

670
00:42:49,239 --> 00:42:52,960
ago that the story of that gentleman
would end in Spotify and Apple Podcast.

671
00:42:52,480 --> 00:42:54,880
It' s true. And now, on the other side, the microphone

672
00:42:54,840 --> 00:43:01,480
also doesn' t screw up if
if it' s right it' s

673
00:43:01,559 --> 00:43:07,480
one of the clear consequences of publishing
to do it, making a good story

674
00:43:07,519 --> 00:43:09,280
and going a little bit further to
other projects, because of course, since

675
00:43:09,320 --> 00:43:12,880
you' ve only had one episode, I don' t want to throw

676
00:43:12,880 --> 00:43:12,880
a lot of good bun either you' ve told me that it' s

677
00:43:12,880 --> 00:43:15,360
going to be twelve. I mean, we already have for a year some

678
00:43:15,360 --> 00:43:19,199
history, so you can tell a
12th cheese, yes, and some that

679
00:43:19,199 --> 00:43:25,920
you can advance a little bit.
The best not ufff is that it'

680
00:43:25,920 --> 00:43:31,199
s true, that it' s
complicated, because I think the good thing

681
00:43:31,280 --> 00:43:36,719
about these stories that most of all
have a spinning point of guilloton. Yes,

682
00:43:37,840 --> 00:43:39,679
in the case of the castle there
is also not that it is a

683
00:43:39,719 --> 00:43:44,559
twist of script, but it does
reveal something that you are likely to be

684
00:43:44,639 --> 00:43:46,480
able to intuit throughout the narrative,
but in the end it reveals something that

685
00:43:46,559 --> 00:43:52,000
makes you think of a person who
speaks differently and in the rest I think

686
00:43:52,000 --> 00:43:54,719
that at least the two of the
next three of them, I think also

687
00:43:54,719 --> 00:43:59,400
have that touch no yes, yes, it is complicated. Not to see

688
00:43:59,679 --> 00:44:01,840
we will give you the great headline, no, because what is the topic

689
00:44:01,920 --> 00:44:06,039
we are going to discuss or which
is the person who wants to participate.

690
00:44:06,360 --> 00:44:12,920
But I think we' d like
to leave it with the pod- bit

691
00:44:13,000 --> 00:44:15,800
surprises already of some clue. It' s true that the trailer already gives

692
00:44:15,880 --> 00:44:20,400
clues because you hear some and there' s a person out there who talks

693
00:44:20,440 --> 00:44:22,719
about me feeling like a woman.
I feel it' s how important it

694
00:44:22,760 --> 00:44:24,199
is to feel like a woman or
feel like a man. There' s

695
00:44:24,280 --> 00:44:29,920
another one that looks like some people
who are waiting in a hospital for someone

696
00:44:30,000 --> 00:44:34,599
to get out of an O R
and then there' s another person who

697
00:44:34,599 --> 00:44:40,960
says that I have a movie life
and a boxing ring bell rings around and

698
00:44:40,960 --> 00:44:43,559
so on and so on. They' re going that way. It is

699
00:44:43,639 --> 00:44:47,440
also true that in this case I
am telling you or I am. I

700
00:44:47,440 --> 00:44:51,320
' m leaving you clues about the
topics they' re going to deal with,

701
00:44:51,480 --> 00:44:54,079
but we don' t like it
to be themes that the theme dominates

702
00:44:54,079 --> 00:44:58,159
history. Before always one will always
have some background themes and there will always

703
00:44:58,280 --> 00:45:01,639
be something to reflect on some background
topics, but we want what the story

704
00:45:01,679 --> 00:45:07,639
sends is the first episode. What
is clear is that there is a human

705
00:45:08,039 --> 00:45:10,920
story, in a story of a
person who is the main protagonist, there

706
00:45:10,920 --> 00:45:15,360
is another secondary story that connects at
the end with the main one of a

707
00:45:15,400 --> 00:45:21,440
musician and so on. But in
the background is this, because there are

708
00:45:21,480 --> 00:45:25,519
many people who try to fight because
the peoples of Spain empty, because they

709
00:45:25,559 --> 00:45:30,000
do not die and follow life and
that we are and that they live and

710
00:45:30,039 --> 00:45:35,519
that people do not flee to the
cities and that the historical heritage of the

711
00:45:35,719 --> 00:45:40,199
territories so wonderful that we have or
the fact that we do not value the

712
00:45:40,280 --> 00:45:44,039
rural areas that we have as they
deserve. No, I mean, actually,

713
00:45:44,079 --> 00:45:47,280
there' s always some background and
he' s going to see it

714
00:45:47,280 --> 00:45:51,840
in the next few episodes, but
well, whenever he sends the story,

715
00:45:51,960 --> 00:45:52,920
there' s a headline that I
think we can make the same difference.

716
00:45:52,960 --> 00:45:55,239
I won' t say anything,
because I won' t get too wet

717
00:45:55,239 --> 00:46:00,760
either. But in November the episode
we have scheduled to publish that this has

718
00:46:00,760 --> 00:46:05,199
not begun the production phase, of
pre- production yet. But we do

719
00:46:05,280 --> 00:46:08,440
have that very clear, because it
is that in November of this year fifty

720
00:46:08,480 --> 00:46:15,119
years of a milestone of a sector
that in Spain is being very important and

721
00:46:15,159 --> 00:46:22,079
that started just fifty years ago with
a very concrete fact that is not very

722
00:46:22,079 --> 00:46:25,519
difficult to guess what it is.
But we' ve had access to that

723
00:46:25,719 --> 00:46:29,199
story, and in this case,
it' s a story that I'

724
00:46:29,199 --> 00:46:30,199
m personally very interested in. It
is a sector with which I manage quite

725
00:46:30,320 --> 00:46:35,199
a lot and informed me a lot
and we will take advantage of it a

726
00:46:35,199 --> 00:46:38,559
little. That too is the feméri
that is fulfilled so that it will also

727
00:46:38,639 --> 00:46:42,840
give rise to the repercussions after the
content. And then I can also give

728
00:46:43,159 --> 00:46:45,719
you something forward, and it is
that of the next three episodes, at

729
00:46:45,719 --> 00:46:49,559
least two, well, I would
say that even the three, but two

730
00:46:49,639 --> 00:46:53,320
of them touch us very closely I
are somehow protagonists of those podcasts both in

731
00:46:53,360 --> 00:46:57,400
chema and me. I mean,
the story couldn' t be closer.

732
00:46:58,360 --> 00:47:01,199
Already if the people who are listening
to this have not signed up already.

733
00:47:01,519 --> 00:47:05,440
I invite you to listen to the
promo of the Castle, because you have

734
00:47:05,480 --> 00:47:08,360
to dedicate half an hour to it
and that hears you leave half a horita

735
00:47:08,480 --> 00:47:13,400
of your time, but listen to
it promo And if you listen to the

736
00:47:13,440 --> 00:47:14,599
promo, you have the button to
subscribe there next to it. So already

737
00:47:14,679 --> 00:47:20,760
take advantage because the truth that having
already heard that first episode of the five

738
00:47:20,800 --> 00:47:23,199
hundred years of the Castle, looks
very good. Now with all this stuff

739
00:47:23,199 --> 00:47:27,880
you' re telling me, I' m gonna put it on now as

740
00:47:27,880 --> 00:47:29,920
soon as we' re done recording. I put the automatic download to have

741
00:47:29,920 --> 00:47:31,599
them there, because maybe from one
month to another I forget ay and then

742
00:47:31,679 --> 00:47:35,159
I find that I have two or
three at a time. Nothing I have

743
00:47:35,199 --> 00:47:37,119
already in this you is the problem
of publishing one a month effectively, but

744
00:47:37,199 --> 00:47:40,679
good, but good and true.
Me too, that is to say,

745
00:47:42,440 --> 00:47:44,559
it was also happening to me with
a podcast that I had before. And,

746
00:47:44,639 --> 00:47:49,360
on the other hand, I think
it' s the exact time for

747
00:47:49,360 --> 00:47:52,679
people, on the one hand,
I' m not going to say they

748
00:47:52,760 --> 00:47:54,840
' re bored, but they'
re not going to saturate you, but

749
00:47:54,880 --> 00:47:55,760
on the other hand, they'
re not going to miss you. I

750
00:47:55,760 --> 00:47:59,639
mean, it' s a month. It' s just when it'

751
00:47:59,679 --> 00:48:01,599
s all right that I can have
them here again. If it' s

752
00:48:01,679 --> 00:48:05,360
two or three months now, I
know where they' ll be. They

753
00:48:05,400 --> 00:48:07,679
have already stopped recording and every week, like or I have three earrings to

754
00:48:07,679 --> 00:48:09,519
see if I catch up, but
one a month, what happens is that

755
00:48:09,599 --> 00:48:15,360
then you have to live up to
expectations, because such general expectation and people

756
00:48:15,840 --> 00:48:19,880
to see when something seems appear,
if you do something that is not in

757
00:48:19,920 --> 00:48:22,960
height and you to seem not episodic, that is, do not stay with

758
00:48:23,079 --> 00:48:27,239
an open intrigue at the end of
an episode waiting for how it is resolved.

759
00:48:28,480 --> 00:48:31,280
They' re all self- conclusive, making it an independent story.

760
00:48:31,360 --> 00:48:35,400
Each one clear. You can always
listen to logo all at once and then

761
00:48:35,400 --> 00:48:37,639
good, but better to listen when
they come out than yes, we are

762
00:48:37,719 --> 00:48:40,719
also much more motivated to those behind
to say look. This one has been

763
00:48:40,760 --> 00:48:44,719
heard more and this one seems to
have liked come. Let' s go

764
00:48:44,800 --> 00:48:47,239
with another next come. Well,
this, this is your own self-

765
00:48:47,639 --> 00:48:51,960
production, but it' s that
I' m watching on your website and

766
00:48:52,119 --> 00:48:54,760
you have a lot of projects that
you' re in and I was going

767
00:48:54,840 --> 00:48:59,639
to say behind the microphones, but
in your case, also behind the cameras,

768
00:48:59,800 --> 00:49:05,920
because you' re not only doing
audio podcasts but also video podcasts And

769
00:49:05,960 --> 00:49:08,920
besides, what I really liked in
the case of audio podcasts because I see

770
00:49:08,960 --> 00:49:13,960
it easier than video podcasts, although
there is also that they' re all

771
00:49:13,960 --> 00:49:16,480
active projects and they' re all
projects. I don' t know if

772
00:49:16,480 --> 00:49:20,039
weekly or fortnightly. Like a lot
of people, I mean, you'

773
00:49:20,079 --> 00:49:22,639
ve got a lot of work going
on, you' ve got a lot

774
00:49:22,639 --> 00:49:24,719
of very active customers there. I
don' t know the truth that he

775
00:49:24,760 --> 00:49:28,239
' s very jealous of me.
We' re very lucky today. Yes,

776
00:49:28,440 --> 00:49:32,039
not to say it. Here we
could not sell a thousand bikes and

777
00:49:32,320 --> 00:49:36,760
say that we have done such a
thing or such a better or worse,

778
00:49:37,039 --> 00:49:44,840
but I think we have had the
luck to chain several interesting projects with a

779
00:49:44,960 --> 00:49:45,679
series of small projects that supported it, because you know how this is.

780
00:49:45,760 --> 00:49:51,440
In the end, you have a
base of small projects and little by little

781
00:49:51,559 --> 00:49:55,199
or small ones rise or allow for
larger ones to have a customer base.

782
00:49:55,800 --> 00:50:00,840
We' ve been operating from two
to twenty against a solid customer base.

783
00:50:01,320 --> 00:50:06,559
It has allowed that experience to give
us access to customers a little bit bigger

784
00:50:06,639 --> 00:50:12,400
and increasingly make services a little bigger. Last year we inaugurated the TV dish,

785
00:50:13,039 --> 00:50:17,159
which is mounted in the offices in
collaboration with a company with which we

786
00:50:17,159 --> 00:50:22,800
collaborate and have assembled between them and
us. His experience was of corporate video.

787
00:50:22,880 --> 00:50:27,639
We have put the whole part of
sound and have managed to give a

788
00:50:28,039 --> 00:50:31,559
closed product of video podcast to which
we add everything else, since the creation

789
00:50:31,559 --> 00:50:37,840
of channels, the discharge, trying
to transform an advertising message into an attractive

790
00:50:37,880 --> 00:50:45,960
content for a podcast and then the
whole distribution part. Then I wouldn'

791
00:50:46,559 --> 00:50:50,719
t know why these things are happening
to us, but it probably goes a

792
00:50:50,760 --> 00:50:52,519
little bit along the lines of what
we' ve talked about before because of

793
00:50:52,519 --> 00:50:53,039
the work. Well, actually,
you won' t tell yourself, but

794
00:50:53,119 --> 00:50:58,760
I' ll tell you. It' s just that we dare with a

795
00:50:58,760 --> 00:51:01,239
lot of things and we pick up
the phone everybody and we solve things that

796
00:51:01,280 --> 00:51:06,239
in the end is what a customer
wants you for. You' re a

797
00:51:06,559 --> 00:51:08,639
supplier and you have to get him
out of his head. Yeah, that

798
00:51:08,639 --> 00:51:13,960
' s a little what we do, and that' s why we do

799
00:51:13,960 --> 00:51:16,519
a lot of projects where we'
re very happy, man, the ones

800
00:51:16,559 --> 00:51:21,360
we like to do, and I
think that' s none of them,

801
00:51:21,559 --> 00:51:22,960
because that won' t be any
mystery to anyone. They are the products

802
00:51:23,000 --> 00:51:25,679
in which we can get involved in
absolutely everything and from the beginning, i

803
00:51:25,719 --> 00:51:30,320
e even give it into the creative
part. There are not many times that

804
00:51:30,360 --> 00:51:32,480
we get a customer says look,
the company wants to start a podcast,

805
00:51:32,840 --> 00:51:36,800
but we don' t know very
well what we want to do, what

806
00:51:36,840 --> 00:51:39,239
you propose and from there, already, ideas arise and we stay from scratch

807
00:51:39,239 --> 00:51:44,440
and we get involved in the scripts, in the presentation, in everything,

808
00:51:44,519 --> 00:51:47,800
in preparing the sound design, in
giving reform to the sound identity of the

809
00:51:47,800 --> 00:51:52,559
podcast. The visual identity, then
record it and edit it, publish it

810
00:51:52,639 --> 00:51:57,000
even since they help the part as
well or we do it promotion. So

811
00:51:57,039 --> 00:51:59,400
that' s what we like the
most. No, but it is true

812
00:51:59,440 --> 00:52:02,840
that there are some that are simply
yes, because they are podcasts in which

813
00:52:02,880 --> 00:52:06,480
we entertain in the pure and hard
technical part. You don' t know

814
00:52:06,559 --> 00:52:09,280
it will consciously pass many of them
is hey you come a client and tells

815
00:52:09,360 --> 00:52:12,960
you I want to record this podcast
with i e this script these guests.

816
00:52:13,000 --> 00:52:15,320
I' ll do it to you. All you have to do is record

817
00:52:15,360 --> 00:52:16,440
remotely or in studio. He edits
it for me. If you give it

818
00:52:16,440 --> 00:52:19,960
to me, not even many times, because as they also do to you,

819
00:52:20,519 --> 00:52:21,920
I don' t record it on
my own. I' ll give

820
00:52:21,920 --> 00:52:23,039
you the clues and you edit it. No. So, well, we

821
00:52:23,079 --> 00:52:25,400
do everything, but it' s
true that we really like those other projects.

822
00:52:25,400 --> 00:52:30,320
There are very nice projects, almost
from the beginning they are with us

823
00:52:30,440 --> 00:52:32,440
DKV, the podcast Voices Activists.
We very much like to give it as

824
00:52:34,039 --> 00:52:39,880
an example, because it is also
a company that has always welcomed very well

825
00:52:39,880 --> 00:52:44,079
and very open- minded. Not
everything we' ve proposed and we'

826
00:52:44,079 --> 00:52:46,400
re doing very nice things with them, but not just them, many other

827
00:52:46,760 --> 00:52:51,760
things we do the Carrefourt travel videopodcast. Also in a while we have started

828
00:52:51,760 --> 00:52:53,559
to make another podcast video called The
End of Beauty, which is also very

829
00:52:53,639 --> 00:52:57,119
well and then in audio. Well, we' ve worked on very nice

830
00:52:57,199 --> 00:53:00,800
things. We don' t work
with the technology center, research center explains

831
00:53:01,239 --> 00:53:05,800
the technology that we do also very
nice things with them, not trying to

832
00:53:05,800 --> 00:53:08,719
tell what is something different. Well, we do a lot of things and

833
00:53:08,719 --> 00:53:12,800
I don' t want to quote
much more, because then everyone is impossible

834
00:53:12,800 --> 00:53:15,159
to quote and I don' t
want anyone to be offended, but it

835
00:53:15,159 --> 00:53:15,840
' s true that there are very
nice projects. I very much like the

836
00:53:15,840 --> 00:53:20,519
sea salamento, that we also make
a podcast for them and that they are

837
00:53:20,719 --> 00:53:23,800
also always open, to say,
open because they are above all the two

838
00:53:23,800 --> 00:53:28,519
people of communication with which I contact, because it is a client with which

839
00:53:28,559 --> 00:53:32,199
I work directly, because they are
women and they always wanting to do things

840
00:53:32,320 --> 00:53:36,840
and that we help them to improve
at all times, and open to do

841
00:53:37,000 --> 00:53:39,440
something crazy to see if they like
how it is, no, then we

842
00:53:39,480 --> 00:53:43,360
are happy to do all this.
The truth is that yes, because I

843
00:53:43,559 --> 00:53:46,440
' m the truth that you saw
a lot of me is that I didn

844
00:53:46,519 --> 00:53:51,719
' t want to start giving specific
customer data, because I always say with

845
00:53:51,800 --> 00:53:52,519
big customers that it happens that the
others are small. No. No,

846
00:53:52,679 --> 00:53:55,400
actually, you have big clients because
they' re powerful brands. Then there

847
00:53:55,440 --> 00:54:00,400
are others, a little more modest. But I really like the proposals that

848
00:54:00,440 --> 00:54:02,440
they make, because what you said
Carrefour trips, that you refurbish in a

849
00:54:02,480 --> 00:54:07,480
supermarket, already good, but it
also has its part of trips and now

850
00:54:07,519 --> 00:54:12,119
it also makes great content in this
case with you who have known to shape

851
00:54:12,239 --> 00:54:15,400
and sell to Harrfur that well,
that you can put his brand thanks to

852
00:54:15,480 --> 00:54:21,199
a podcast, well this case,
a podcast video, no, but DKV

853
00:54:21,239 --> 00:54:24,079
Control Energy, that we had the
sponsorship here to the other one of the

854
00:54:24,079 --> 00:54:29,199
microphones last year, Capital Energies,
Sorry, sorry that I read Control is

855
00:54:29,199 --> 00:54:30,599
gone. It' s just that
it doesn' t seem to be in

856
00:54:30,639 --> 00:54:32,480
sight, but I' m 40
already. I have to go and regulate

857
00:54:32,559 --> 00:54:37,440
my glasses because that' s where
it happens to me with the tail rode

858
00:54:37,440 --> 00:54:39,280
caste that to see the hours that
I have left of the card, I

859
00:54:39,280 --> 00:54:42,199
already have to not. It'
s just that I' ve been careful,

860
00:54:42,719 --> 00:54:45,519
it' s that editing takes away
many years of vision, because being

861
00:54:45,519 --> 00:54:49,400
with the timeline, with the short
ondita paste expands. He' s taken

862
00:54:49,480 --> 00:54:52,639
me away, because I' m
going to tell him something with this,

863
00:54:52,760 --> 00:54:54,519
because a couple of years ago I
went and said I think I already prespiced

864
00:54:54,519 --> 00:54:55,760
her and said no. You'
re not too young. I mean,

865
00:54:57,079 --> 00:55:00,920
it' ll be that other than
I' m in front of the computer

866
00:55:00,920 --> 00:55:02,440
all day, then, but good. Yes, but see if, as

867
00:55:02,519 --> 00:55:07,000
you say, without the intention of
putting some ahead of others, for example,

868
00:55:07,320 --> 00:55:12,280
small projects. To me one thing
that I love and it is good

869
00:55:12,400 --> 00:55:15,440
there for the casting of the podcast
of a nutritionist, a psycho nutritionist,

870
00:55:15,599 --> 00:55:21,039
and it is a simple podcast in
aspirations, because it is a talk.

871
00:55:21,280 --> 00:55:24,719
At first she was alone giving nutrition
advice. She is now doing more personal

872
00:55:24,719 --> 00:55:30,599
interviews with people of the stature of
Merzu Bizarreta, one of Zubi Moda'

873
00:55:30,679 --> 00:55:36,519
s creators and one of the biggest
nuns who, if I am not mistaken,

874
00:55:36,639 --> 00:55:38,400
also has her own podcast. Yeah, that' s right. He

875
00:55:38,440 --> 00:55:42,239
' s got, like, five
or six seasons or more. It is

876
00:55:42,280 --> 00:55:47,239
one of the dean podcasts of brands
and they do it very well and one

877
00:55:47,239 --> 00:55:52,679
of the greatest satisfactions. It'
s not just what you learn with each

878
00:55:52,679 --> 00:55:55,119
project anymore, because in the end
you also peck at yourself from a lot

879
00:55:55,159 --> 00:56:00,360
of different sectors, but tell you
listen is that people have contacted me to

880
00:56:00,360 --> 00:56:05,400
see me go to my office because
they have listened to the podcast and say

881
00:56:05,519 --> 00:56:12,920
oysters is that of course, not
only am I giving you an interesting space

882
00:56:12,960 --> 00:56:15,039
to expose yourself and that you have
x listen every time you publish it,

883
00:56:15,360 --> 00:56:16,800
but it' s serving them something
is totally taking a game. Yes,

884
00:56:17,559 --> 00:56:23,320
it is true there are small projects, very nice, some of them for

885
00:56:23,440 --> 00:56:27,679
reasons of time and economics. Sometimes
they follow us and it is true that

886
00:56:28,039 --> 00:56:30,280
we have stayed in the way some
of them, but others we do keep

887
00:56:30,320 --> 00:56:32,480
doing them and they are very well. No, and it' s true

888
00:56:32,519 --> 00:56:37,760
they' re very grateful people.
And we also love that they also show

889
00:56:37,039 --> 00:56:39,599
you that I like the work you' re doing, so it' s

890
00:56:39,679 --> 00:56:43,920
also a nice thing. And then
it' s true that we work very

891
00:56:43,960 --> 00:56:45,960
directly with clients in some cases and
then, other cases are through Agency.

892
00:56:45,039 --> 00:56:49,440
No, so it' s true
that many times there are projects that you

893
00:56:49,440 --> 00:56:52,199
see them and god is cool and
so, but it' s true that

894
00:56:52,280 --> 00:56:54,079
we' re not going to take
away the credit that deserves the Agency either.

895
00:56:54,239 --> 00:56:59,719
Many times the concept of podcast or
many other things already come with people.

896
00:57:00,079 --> 00:57:02,639
We are. What we do is
or help them in that, in

897
00:57:04,079 --> 00:57:08,280
looking for guests or in shaping a
little bit of the podcast concept at first

898
00:57:08,320 --> 00:57:12,119
or directly we just bury the technical
part. That is why I also do

899
00:57:12,119 --> 00:57:14,960
not want to say that many occasions, because we are not just us who

900
00:57:14,960 --> 00:57:15,960
are also there behind an agency.
But, well, as I say to

901
00:57:15,960 --> 00:57:21,800
us, as an agency, we
like that a direct client hires us to

902
00:57:21,800 --> 00:57:23,960
do everything. Yes, yes,
but well, we don' t say

903
00:57:23,960 --> 00:57:28,639
anything, nothing and we always value
everything and through people we are also getting

904
00:57:28,719 --> 00:57:32,239
a lot of work and it is
very nice to shape the whole set at

905
00:57:32,280 --> 00:57:36,760
the hand of a customer. Logically, let it be advised that the customer

906
00:57:36,840 --> 00:57:43,519
is also an active part of that
process and among all to shape it and

907
00:57:43,559 --> 00:57:47,039
that even then, because it evolves, as the podcast is from the nutritionist,

908
00:57:47,519 --> 00:57:51,280
that you commented, that it starts
in a way, but little by

909
00:57:51,320 --> 00:57:53,639
little, because maybe one day try
to bring a guest or make a podcast

910
00:57:53,719 --> 00:57:57,960
at an event that I also know
you have done some. I don'

911
00:57:58,000 --> 00:58:00,960
t know how to prove it.
We are fortunate that this is a format

912
00:58:00,000 --> 00:58:07,159
that accepts a multitude of changes.
Can one chapter last ten minutes, Another

913
00:58:07,280 --> 00:58:09,960
chapter can last four hours. We
can do it in audio video, streaming,

914
00:58:10,519 --> 00:58:14,559
live or have a recording a year
ago that we published now or a

915
00:58:15,639 --> 00:58:22,440
story within a chapter of a conversational. We can put a little space in

916
00:58:22,519 --> 00:58:24,079
with History Telli. We can'
t try it out. We can go

917
00:58:24,119 --> 00:58:29,559
testing and formatting accepts everything. I
always say there and you will understand the

918
00:58:29,800 --> 00:58:32,880
analogy very well, Jorge, because
you are a runner. We have a

919
00:58:32,920 --> 00:58:36,800
podcast that we carry that is at
your pace, that is a podcast that

920
00:58:36,840 --> 00:58:40,880
has been for thirteen years as a
radio show first and now as a pure

921
00:58:40,880 --> 00:58:43,639
podcast and we know each other from
that. In fact, we know each

922
00:58:43,639 --> 00:58:49,440
other from running together and I'
ve trained myself as coach of The Running

923
00:58:49,519 --> 00:58:52,800
And one of the things I always
say is when someone wants to start running

924
00:58:52,840 --> 00:58:55,880
or has stopped running because of circumstances, injuries or because they haven' t

925
00:58:55,960 --> 00:59:02,880
been able to for life and run
again, you have to fulfill at least

926
00:59:02,880 --> 00:59:06,719
three things in your workouts, in
your routine. It is an acquiring a

927
00:59:06,719 --> 00:59:10,880
frequency, acquiring a habit, two, trying to run each time a little

928
00:59:12,039 --> 00:59:14,880
more distance and three, trying to
do it more and more quickly. But

929
00:59:14,960 --> 00:59:19,360
you have to do it in that
order. First you acquire the constancy,

930
00:59:20,599 --> 00:59:24,119
then you start to put in more
volume, more race time and then you

931
00:59:24,119 --> 00:59:27,800
already worry about being more or less
fast. Something like that happens with the

932
00:59:27,840 --> 00:59:31,280
podcast. First, you have to
make room for it in your marketing strategy,

933
00:59:31,599 --> 00:59:36,079
in your day- to- day, in your planning, in your

934
00:59:36,079 --> 00:59:37,840
mind. No, well, you
have to have that little hole to think

935
00:59:37,920 --> 00:59:42,920
like a brand, I say,
to have that little hole to think about

936
00:59:42,920 --> 00:59:46,800
the podcast. Once you' ve
got it, try to get it to

937
00:59:47,000 --> 00:59:51,880
more people and once you' re
getting it from other values, try to

938
00:59:51,960 --> 00:59:54,119
get new things with it and in
the end, you don' t have

939
00:59:54,119 --> 00:59:59,920
to imagine what it' s going
to be like at the end of the

940
01:00:00,079 --> 01:00:00,840
way, because you can evolve it, but you have to start from the

941
01:00:00,840 --> 01:00:04,159
most basic part. Without that,
without a constancy training, you' re

942
01:00:04,159 --> 01:00:07,599
not going to run anyhow notice that
just and this seems like we did it

943
01:00:07,599 --> 01:00:12,480
on purpose. A little while ago
I was commenting on my podcast and minneu

944
01:00:13,039 --> 01:00:16,880
Letter precisely about myself I thought it
had been running that had taught me to

945
01:00:17,000 --> 01:00:20,960
have a constancy in the podcast and
it had been the opposite. It was

946
01:00:21,000 --> 01:00:23,519
me that podcasting taught me things about
running and the one that made me do

947
01:00:23,599 --> 01:00:30,000
that made me complete a half marathon. Thanks, because that is a constant

948
01:00:30,000 --> 01:00:34,480
commitment, because in the end come
the consequences and, in fact, in

949
01:00:34,599 --> 01:00:38,320
a brand, if the brand understands
it or the entrepreneur understands it and lets

950
01:00:38,440 --> 01:00:42,599
himself advise, in the end the
results or the consequences will arrive. But

951
01:00:42,800 --> 01:00:45,519
what you say has to have a
habit, has to have a constancy,

952
01:00:45,079 --> 01:00:49,840
a cadence of chapters or career in
this then see then there are circumstances.

953
01:00:51,159 --> 01:00:54,039
Of course, there' s something
you think is well built and doesn'

954
01:00:54,039 --> 01:00:58,960
t fit you, it doesn'
t work or you stop believing in the

955
01:00:59,039 --> 01:01:04,559
exact project. Or there are circumstances, but logic says that if you do,

956
01:01:04,559 --> 01:01:07,079
then you' re going to have
good results. If it' s

957
01:01:07,320 --> 01:01:10,480
as typical as it is said,
no postcasts have to last thirty minutes.

958
01:01:12,119 --> 01:01:14,639
Well, let' s see if
one does, some more, some less.

959
01:01:14,960 --> 01:01:17,800
As a rule, one of thirty
minutes is going to work better than

960
01:01:17,800 --> 01:01:22,519
others. Yes, but there are
also a multitude of examples you don'

961
01:01:22,519 --> 01:01:24,880
t have. Why run one better
than one of thirty minutes than five minutes

962
01:01:24,960 --> 01:01:31,119
or one hour or four hours.
Well, circumstances. As you say and

963
01:01:31,199 --> 01:01:35,039
today one of these I have more
than anything in my personal capacity. This

964
01:01:35,119 --> 01:01:37,239
if you want to cut it out
of the postcast, but I think you

965
01:01:37,239 --> 01:01:39,920
' re going to want to leave
what are the biggest challenges you face when

966
01:01:40,000 --> 01:01:45,519
a client arrives who doesn' t
let himself advise you at all who puts

967
01:01:45,599 --> 01:01:47,119
you, who already says no.
It doesn' t have to be like

968
01:01:47,159 --> 01:01:50,480
this And so, you see that
my mother, this one is going to

969
01:01:50,639 --> 01:01:52,119
hit a poor, poor little shit, but hey, what' s it

970
01:01:52,119 --> 01:01:54,760
like to pay. Let' s
leave him. But I would advise you

971
01:01:54,800 --> 01:02:00,599
not to have some challenge or some
example you can set from uff to see.

972
01:02:00,280 --> 01:02:05,599
I' m going to start with
the most theoretical part, with our

973
01:02:05,639 --> 01:02:07,519
way of looking at it, to
see if while we come up with any

974
01:02:07,599 --> 01:02:12,119
examples that I' m sure you' ve made us swear. In those

975
01:02:12,119 --> 01:02:17,719
cases we tend to there is one
thing that inevitably happens and this remains in

976
01:02:17,800 --> 01:02:22,079
the internal forum, which is to
leave, if one of us has spoken

977
01:02:22,159 --> 01:02:24,920
to that client or tencer the client
and the other not the next without the

978
01:02:24,920 --> 01:02:30,320
whatsapp to say does not look what
I just asked for. Watch out for

979
01:02:30,360 --> 01:02:30,800
the hoot you' re going to
get this one you want to do.

980
01:02:30,840 --> 01:02:34,960
I don' t know what we
have to depressurize out there. And the

981
01:02:35,079 --> 01:02:37,880
first thing is that we catch up
and then one of us makes these papers

982
01:02:38,400 --> 01:02:43,679
that vary. One of them plays
cricket and the other plays more of a

983
01:02:43,719 --> 01:02:46,800
captain garcius. No. And there' s someone who says good. He

984
01:02:47,079 --> 01:02:50,519
' s hoping that maybe they'
re right. I mean, we don

985
01:02:50,639 --> 01:02:54,719
' t know all the ways to
succeed, so let' s try to

986
01:02:54,719 --> 01:02:59,639
do it their way. If we
see that you let yourself be advised on

987
01:02:59,639 --> 01:03:04,679
very basic things, I go to
a barbarity, because someone comes to you

988
01:03:04,800 --> 01:03:07,800
who has a limited budget and wants
to make you the great podcast video,

989
01:03:08,280 --> 01:03:13,360
because that is a mistake of the
most basic thinking. I mean, I

990
01:03:13,400 --> 01:03:15,079
don' t dare say it'
s a mistake to think that a podcast

991
01:03:15,079 --> 01:03:21,519
is cheap to produce because you'
re in your right or ignorance, or

992
01:03:21,599 --> 01:03:23,039
good ignorance, because you try.
The truth is that they ask you at

993
01:03:23,079 --> 01:03:29,000
the price of a podcast recorded in
remote audio, they ask you for a

994
01:03:29,079 --> 01:03:36,280
superproduction, in study and with exteriors
also clear for that is and that you

995
01:03:36,280 --> 01:03:42,000
throw it away for social networks,
that you put effects of I don'

996
01:03:42,000 --> 01:03:45,119
t know what and that well we
have always clicked on the ignorance, because,

997
01:03:45,119 --> 01:03:45,840
obviously, there can be no wrong. People do these things or try,

998
01:03:46,119 --> 01:03:51,039
I don' t know, but
of course, you have to put

999
01:03:51,039 --> 01:03:53,559
yourself in a very positive position and
if you see that you can' t

1000
01:03:53,599 --> 01:04:00,719
change his mind, at least that
he has the best product that that person

1001
01:04:00,760 --> 01:04:04,119
thinks he needs and that, if
it doesn' t work, obviously,

1002
01:04:04,239 --> 01:04:09,119
the owner of the idea is that
person and the owner of the results and

1003
01:04:09,159 --> 01:04:12,320
the one who will suffer or not
the one who works that podcast is that

1004
01:04:12,320 --> 01:04:17,000
person. Evidently, you know if
it doesn' t work, it'

1005
01:04:17,000 --> 01:04:19,239
s gonna stop working with you.
But in our obligation is what Echema says.

1006
01:04:20,679 --> 01:04:26,599
We try not to lie and be
honest and tell the client. It

1007
01:04:26,639 --> 01:04:29,639
comes to us from the experience we
have, we believe that this thing you

1008
01:04:29,760 --> 01:04:31,480
propose is not going to work.
We recommend this, this other, this

1009
01:04:31,599 --> 01:04:35,079
other, and many customers say well
and many others say no, that no,

1010
01:04:35,159 --> 01:04:38,440
that I have this idea And actually, what Chema says and says well

1011
01:04:38,440 --> 01:04:40,400
it just as happens it works in
the end. In fact, it has

1012
01:04:40,400 --> 01:04:42,960
not happened in a good oprasion with
that which in the end works what you

1013
01:04:42,960 --> 01:04:45,480
are saying or it turns out that
we have not understood well, because you

1014
01:04:45,480 --> 01:04:47,000
have not explained it to us well. Or we, when you haven'

1015
01:04:47,000 --> 01:04:49,519
t explained it, haven' t
understood. That he had another goal.

1016
01:04:49,639 --> 01:04:54,519
The target was not the same.
I just wanted to get thousands and thousands

1017
01:04:54,840 --> 01:04:57,559
of listeners and I didn' t
want to do one. I know how

1018
01:04:57,559 --> 01:04:59,800
to improve your brand image or the
other way around, not then. In

1019
01:04:59,840 --> 01:05:04,519
the end, it is true that
many times what the customer wants to convey

1020
01:05:04,599 --> 01:05:08,079
you do not understand well, or
do not transmit them well. I think

1021
01:05:08,079 --> 01:05:10,519
what chema says. In the end, what we have to do is if

1022
01:05:10,599 --> 01:05:14,360
the client wants to do it so
we' re going to shut him down

1023
01:05:14,360 --> 01:05:15,920
like this from the beginning. We
don' t think it' s the

1024
01:05:15,920 --> 01:05:17,519
right thing to do. Let'
s see how it works, telling him

1025
01:05:17,519 --> 01:05:20,239
what can happen and from there,
then, working that works well. The

1026
01:05:20,280 --> 01:05:24,000
cool game that doesn' t work. We' re not one to say

1027
01:05:24,000 --> 01:05:27,400
either. We told you, well, he doesn' t realize we have

1028
01:05:27,440 --> 01:05:30,599
to try to make that functions.
That' s our job and others.

1029
01:05:30,719 --> 01:05:33,599
That' s even with his idea, that we' re still not very

1030
01:05:33,599 --> 01:05:36,760
convinced of it, because it turns
out that we have to say or we

1031
01:05:36,760 --> 01:05:39,079
' re going to support it and
let' s say why we' re

1032
01:05:39,079 --> 01:05:40,440
not going to go forward. That' s true. If you want me

1033
01:05:40,440 --> 01:05:44,480
to tell you an anecdote, one
of the things that really catches my attention

1034
01:05:44,559 --> 01:05:47,840
with a client that, besides,
was a pretty powerful agency that had that

1035
01:05:47,840 --> 01:05:56,639
has a very very powerful client too
and above all they wanted that it is

1036
01:05:57,280 --> 01:06:00,679
a I think neither to call it
a mistake, but I think it is

1037
01:06:00,679 --> 01:06:03,880
always a pretty wrong idea that they
usually have many people and many brands that

1038
01:06:03,880 --> 01:06:06,079
I want problem made, podcast is
that I wanted to have thousands and thousands

1039
01:06:06,079 --> 01:06:10,559
and thousands of listens. Then he
aspired to also have the podcast only what

1040
01:06:10,559 --> 01:06:15,360
they wanted to publish only in Spotify, because he said that Spotify was the

1041
01:06:15,360 --> 01:06:17,480
most used platform in Spain to listen
to podcast. You' re already doing

1042
01:06:17,559 --> 01:06:20,039
it in due course. It wasn' t good to take off on one

1043
01:06:20,039 --> 01:06:26,400
side of YouTube okay, but it
was that in a studio I had seen

1044
01:06:26,599 --> 01:06:29,719
that it was true that Spotify was
still there, not with a movie with

1045
01:06:30,360 --> 01:06:33,800
eboox and such, but I was
starting to do it and as it started

1046
01:06:33,840 --> 01:06:38,760
to count, eight and a half
million people listen to podcasts in Spotify,

1047
01:06:38,880 --> 01:06:39,960
because I want there to be eight
and a half million listeners on my podcast.

1048
01:06:40,000 --> 01:06:44,480
I meant it to me. No. So I tried and as much

1049
01:06:44,480 --> 01:06:46,719
as you explained it to her it
didn' t end and I said well,

1050
01:06:46,800 --> 01:06:47,719
because I' m not going to
try to convince you anymore. I

1051
01:06:47,760 --> 01:06:51,000
am aware of all that you can
and such, evidently, the podcast did

1052
01:06:51,119 --> 01:06:56,480
not have eight million excuses by far. Evidently, it' s no episode,

1053
01:06:57,079 --> 01:06:59,559
no podcast. In Spain it has
so many listenings per episode is impossible.

1054
01:07:00,119 --> 01:07:03,400
So, well, it' s
true that you tell him you try

1055
01:07:03,400 --> 01:07:11,400
to convince him, you try to
explain, you try, you give him

1056
01:07:11,480 --> 01:07:14,599
figures, you tell him own experiences, you give him data, you give

1057
01:07:14,599 --> 01:07:16,440
him reports, everything and if,
in the end, even from there,

1058
01:07:16,800 --> 01:07:16,800
he' s not convinced, and
what you want to do a product.

1059
01:07:16,800 --> 01:07:20,559
So, well, in the end, the important thing is that that project

1060
01:07:20,679 --> 01:07:26,360
as such, the content and the
way to tell it, in the end

1061
01:07:26,440 --> 01:07:29,559
it was what they wanted and that
was achieved. It' s worth what

1062
01:07:29,559 --> 01:07:30,199
they followed us or you don'
t listen to them. I say if

1063
01:07:30,239 --> 01:07:33,480
you want this kind of podcasts with
this content you' re not gonna get

1064
01:07:33,480 --> 01:07:39,079
these listeners. If you want to
create prestige over your brand, that your

1065
01:07:39,199 --> 01:07:43,920
brand talks about interesting things, it
has very good guests and that way it

1066
01:07:43,960 --> 01:07:47,119
is reinforcing the prestige that your brand
has when it comes to telling these things.

1067
01:07:47,599 --> 01:07:50,719
We did it and we did it
and we did it, but the

1068
01:07:50,719 --> 01:07:55,760
fact that millions of people listen to
that kind of content is already very difficult

1069
01:07:55,760 --> 01:07:58,920
to achieve. It' s very
difficult. I want a figure of tiktok,

1070
01:07:59,280 --> 01:08:00,199
but doing a podcast of one.
Now of course, but there isn

1071
01:08:00,239 --> 01:08:03,920
' t. It' s not
the same. A video. It didn

1072
01:08:04,079 --> 01:08:11,400
' t work in this sense,
let' s say, and how much

1073
01:08:11,519 --> 01:08:14,719
audience also worked well, but it
obviously didn' t work on the cyphers

1074
01:08:14,719 --> 01:08:16,680
I had in my person' s
head. Yes, but if we have

1075
01:08:16,720 --> 01:08:20,640
got some client, for example,
who has the head of social media figures,

1076
01:08:20,680 --> 01:08:26,880
social media engagement. Besides, this
was very, very good. I

1077
01:08:26,920 --> 01:08:29,960
like it a lot as an example
and we try to replicate it more.

1078
01:08:30,520 --> 01:08:33,760
They asked us for a level of
reporting within which the podcast can' t

1079
01:08:33,800 --> 01:08:36,600
do a lot of reporting and the
platforms don' t give as much data.

1080
01:08:38,159 --> 01:08:41,000
If you ask us for a more
or less advanced level of reporting to

1081
01:08:41,039 --> 01:08:45,399
put you on marketing soutdashboard every month
and of course, the first things aren

1082
01:08:45,399 --> 01:08:48,000
' t which direction. They'
re asking me that clear why the podcast

1083
01:08:49,119 --> 01:08:50,680
has I' m going to say
figures, if I' m going to

1084
01:08:50,720 --> 01:08:57,319
be wrong, no, if I
stay short or long, fifteen zero listens

1085
01:08:57,399 --> 01:09:02,720
per episode, when we have three
hundred zero followers on social networks and they

1086
01:09:02,760 --> 01:09:06,640
' re giving us half a million
likes a month we told him already keep

1087
01:09:06,680 --> 01:09:13,479
in mind that they' re paying
attention to you for half an hour that

1088
01:09:13,479 --> 01:09:15,000
lasts every episode and we transform that
into a KP that I leave there for

1089
01:09:15,039 --> 01:09:15,960
being the one who wants to use
it, because we have earned that it

1090
01:09:15,960 --> 01:09:23,439
' s the minutes of listening.
Then we said well, calculate in real

1091
01:09:23,600 --> 01:09:27,359
how many minutes of listening you can
accumulate to get to what the podcast does

1092
01:09:27,439 --> 01:09:31,000
to you and gives them some figures
that immediately convinced them and from that very

1093
01:09:31,039 --> 01:09:34,760
moment, Direction stopped asking or stopped
doubting that this was a good investment.

1094
01:09:35,479 --> 01:09:38,760
Then it is a project that has
fallen for other reasons. Okay, but

1095
01:09:38,760 --> 01:09:45,680
I haven' t just renovated.
But the metric in that case was working

1096
01:09:45,760 --> 01:09:48,600
very well, really very well.
And as for listening and it is also

1097
01:09:48,600 --> 01:09:54,199
working very well with other objectives that
they had marked themselves internally and that was

1098
01:09:54,239 --> 01:09:58,039
to be a reference within their sector, when it comes to telling certain things

1099
01:09:58,119 --> 01:10:01,800
and how to tell them about theirs
And the truth is that they always finish

1100
01:10:01,800 --> 01:10:06,960
a lot of chest of the project
And that is that that we also have

1101
01:10:06,960 --> 01:10:10,800
to convince those who come, to
the producers you guess that you do it

1102
01:10:11,119 --> 01:10:13,399
the same is listen not only look
at the figures. It' s just

1103
01:10:13,479 --> 01:10:15,319
look at other impacts you' re
going to have and other goals you can

1104
01:10:15,319 --> 01:10:17,720
achieve. I' m sorry I
cut you. It' s not basically

1105
01:10:17,720 --> 01:10:24,279
that learning was the re- converting
of expectations. We basically had to come

1106
01:10:24,319 --> 01:10:27,760
up with something good. Not that
it was the invention here of the formula

1107
01:10:28,039 --> 01:10:33,000
to invent putting it in front of
it looks on Tiktok or Instagram or on

1108
01:10:33,000 --> 01:10:40,000
Twitter. You have to spend ten
seconds reading a tweet on podcast. If

1109
01:10:40,079 --> 01:10:42,359
your podcast lasts half an hour,
I' m not gonna tell you they

1110
01:10:42,399 --> 01:10:44,600
' re paying attention to you for
half an hour. But even if it

1111
01:10:44,680 --> 01:10:48,680
is fifteen minutes half a chapter,
it is that it is fifteen times more

1112
01:10:48,720 --> 01:10:53,920
or thirty times more or sixty times
more than an East of Tiktok, and

1113
01:10:54,000 --> 01:10:56,960
not only in duration time, but
the mark will really stay in your head

1114
01:10:57,079 --> 01:11:00,359
because you are accompanying them in their
day to day. That' s why

1115
01:11:00,680 --> 01:11:03,079
you don' t compete with anyone
else at the time. That' s

1116
01:11:03,359 --> 01:11:08,479
because on social media you get an
impact. If you' re half an

1117
01:11:08,520 --> 01:11:13,159
hour using social media, you probably
received 120 hits from 120 different emitters.

1118
01:11:13,880 --> 01:11:16,199
You' re not going to memorize
it It' s not going to hurt

1119
01:11:16,239 --> 01:11:20,039
you It' s not going to
stay with who the sender of that message

1120
01:11:20,039 --> 01:11:21,680
on a podcast, you' re
totally tris. But, well, look

1121
01:11:21,720 --> 01:11:27,319
what I remember, and I always
put this as a good memory, and

1122
01:11:27,359 --> 01:11:30,720
also because I' m a podcast
patient. But I remember the first promotion

1123
01:11:30,800 --> 01:11:33,239
campaign that I heard on a podcast
and that I used on a podcast and

1124
01:11:33,319 --> 01:11:39,039
I' m telling you about twelve
years ago that the brand doesn' t

1125
01:11:39,039 --> 01:11:42,039
exist anymore, nor does the podcast, but for me, it stayed or

1126
01:11:42,039 --> 01:11:44,279
recorded because they really did very well. It is a brand that was associated

1127
01:11:44,319 --> 01:11:46,720
with a podcast that I liked very
much and really the brand brought some values

1128
01:11:46,760 --> 01:11:49,640
that the podcast strengthened Y jo,
for me it was a campaign that,

1129
01:11:49,760 --> 01:11:54,720
in fact, many times I talk
to colleagues who also took advantage of it

1130
01:11:54,760 --> 01:11:57,560
and Joe remembers that campaign. Yeah,' cause she was one of the

1131
01:11:57,560 --> 01:12:00,239
first on the podcast. I imagine
that to you, with naturritmo, I

1132
01:12:00,239 --> 01:12:04,760
would pass on brands of raning or
sport that associated you with your values or

1133
01:12:04,760 --> 01:12:09,640
with what you want to transmit in
this case as sponsorship. But well,

1134
01:12:09,680 --> 01:12:14,720
if we talk about browndes content even
more in the case of DKV or Capital

1135
01:12:14,760 --> 01:12:18,079
Energy, because those brands want to
make a product that strengthens their brand,

1136
01:12:18,199 --> 01:12:23,560
that strengthens their values. It'
s just that that' s yes and

1137
01:12:23,600 --> 01:12:25,279
that at the end of the day
they' re proud that you narrated there.

1138
01:12:25,399 --> 01:12:30,079
Not that that seems to escape us
many times, but a podcast present

1139
01:12:30,359 --> 01:12:36,720
because it lasts longer in its service
life, is wider. You have to

1140
01:12:36,800 --> 01:12:40,439
worry more about that, because screwing
up a tweet or that it' s

1141
01:12:40,479 --> 01:12:44,359
an unproductive tweet that doesn' t
go anywhere, well, it' s

1142
01:12:44,359 --> 01:12:47,720
okay, it doesn' t have
an impact. But making a podcast that

1143
01:12:47,800 --> 01:12:54,000
doesn' t represent you can be
more annoying, it can be much worse.

1144
01:12:54,119 --> 01:12:59,000
Luis Cheva, because listen I invite
you to return another day, whether

1145
01:12:59,079 --> 01:13:00,840
we record it or not, because
these talks for me are a pleasure,

1146
01:13:00,880 --> 01:13:04,760
because finally and here we are speaking
colleagues of profession who face many very similar

1147
01:13:04,800 --> 01:13:10,239
challenges in our day to day,
and I do look at you within a

1148
01:13:10,239 --> 01:13:15,800
year. If you want, come
back and keep talking about stories on the

1149
01:13:15,239 --> 01:13:19,720
foot of a microphone to see if
you are already going to the fortnightly format

1150
01:13:19,720 --> 01:13:23,039
to see if the production has liked
you so much and that, in fact,

1151
01:13:23,039 --> 01:13:26,640
it returns you. You have a
return there because it is worth it,

1152
01:13:27,159 --> 01:13:30,479
whether you charge it or not,
but it is worth it for you

1153
01:13:30,680 --> 01:13:33,680
to format podcasts to continue teaching what
it is capable of, because to me

1154
01:13:33,760 --> 01:13:36,079
personally with a chapter you have already
hooked me. I imagine that there are

1155
01:13:36,079 --> 01:13:41,239
many of my listeners too and it
has really been a pleasure to have you

1156
01:13:41,279 --> 01:13:45,880
on this side of the microphone and
we have to meet now, I don

1157
01:13:45,920 --> 01:13:51,239
' t know if with microphones in
front or not to take something to talk

1158
01:13:51,279 --> 01:13:53,760
about this great profession that is already
heard for us. It has been a

1159
01:13:53,760 --> 01:13:57,399
pleasure, especially because we have been
following for many years also and you are

1160
01:13:57,439 --> 01:14:01,479
one of the people who makes the
most low in the world of podcasting in

1161
01:14:01,520 --> 01:14:10,159
Spain in recent times, and because
we usually listen to you as well and

1162
01:14:10,239 --> 01:14:12,600
it is always a pleasure, especially
to talk to people who are in tune.

1163
01:14:12,640 --> 01:14:15,520
Not because I think we think just
as much about what this is about

1164
01:14:15,560 --> 01:14:18,159
the production of podcasting, of the
industry of the few We like to bring

1165
01:14:18,920 --> 01:14:24,880
us the industry and that' s
why, that' s why we participate

1166
01:14:25,039 --> 01:14:29,359
in talks as it is, whether
with microphones in front of the recorder or

1167
01:14:29,439 --> 01:14:30,479
not, because it' s always
great, good enchanted and you already have

1168
01:14:30,479 --> 01:14:30,920
to vergi has seen what it is. Another thing we have is roll,

1169
01:14:31,159 --> 01:14:35,039
uh, one, no, because
I have to go get my daughters and

1170
01:14:35,079 --> 01:14:39,640
I don' t tell you that
I stayed here because only because of the

1171
01:14:39,640 --> 01:14:42,159
melon I just opened. Luis from
the podcasting industry, which looks like a

1172
01:14:42,199 --> 01:14:45,039
lie that cost us. But already
in Spain we have an industry of podcasting

1173
01:14:45,159 --> 01:14:49,119
and works like those of format podcast
or b producer prove it this way and

1174
01:14:49,159 --> 01:14:53,720
the large number of customers that already
have to bet on the format And the

1175
01:14:53,720 --> 01:14:56,600
good thing is that look at this
is a producer and you are interviewing us

1176
01:14:56,600 --> 01:15:00,239
not the two that we are a
producer and yet we are not competition,

1177
01:15:00,039 --> 01:15:03,000
because we believe that there is space
for everyone and everyone has their way of

1178
01:15:03,039 --> 01:15:05,439
doing things, has their contacts.
And the truth is that we are happy

1179
01:15:05,880 --> 01:15:13,439
because it is proving that there is
an ecosystem of podcast production that is also

1180
01:15:13,479 --> 01:15:16,079
reaching the brands and the mascas,
more coming to it, that it is

1181
01:15:15,800 --> 01:15:19,800
stable and that for the moment is
sustainable. I mean, we' re

1182
01:15:19,840 --> 01:15:21,920
delighted and, besides that happened to
me, you' re getting another bigger,

1183
01:15:23,560 --> 01:15:26,399
smaller producer. And either he hires
you, or you hires you because

1184
01:15:26,479 --> 01:15:29,359
a service here, a servant.
Now, in the end, that'

1185
01:15:29,439 --> 01:15:31,479
s what an industry is. This
is what we are doing, too,

1186
01:15:31,520 --> 01:15:34,119
indeed, we are creating industry.
Yeah, that' s totally because listen

1187
01:15:34,159 --> 01:15:39,279
to Luis throw me a real pleasure
having you on this side of the microphone

1188
01:15:39,319 --> 01:15:44,119
have a great weekend and the rest
remind you that next Monday on the occasion

1189
01:15:44,159 --> 01:15:48,239
of the pedcaster Monday you enjoy this
weekend a lot. Full of podcast like

1190
01:15:48,439 --> 01:15:53,239
micro api stories that I hope you
will have by Monday. Everyone heard Chema,

1191
01:15:53,439 --> 01:15:57,039
Luis, we keep listening to each
other on the other side of the

1192
01:15:57,039 --> 01:16:04,520
microphone a taste. Thank you very
much, and now I say goodbye and

1193
01:16:04,560 --> 01:16:09,000
return, like every day, to
that place where you are right now,

1194
01:16:09,279 --> 01:16:13,640
across the microphone,