WEBVTT

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Hey, what's up. It's the
trilog bun b. This is What's on

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Tap Radio with James Simpson. It's
going down. Okay, welcome back to

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What's on Tap Radio. I'm very
excited because I have some really special special

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guests in studio back. It's been
like what a few months. Yeah,

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Independent Brewing Company, Amy Cartwright,
Stephanie Meyer, welcome back to the show.

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We had so much fun with you
guys when you were back in here

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in November. How to glad to
have you guys back in studio here and

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now, Yeah, I've got a
lot to get to. I know we've

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got some beers in front of us, but I told you when we were

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off the air, and some really
hard hitting questions, some questions that have

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m making me nervous. Sparked a
lot of feedback on our on our social

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media, which we'll get to here
in a second. But uh, I

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got scoop here that I'm very excited
to talk about. But we'll get that

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to that in a second. But
you said, yes, we start with

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I don't want to butcher the name. I brought a special little beer called

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geister Zoo. Geister Zoo, which
is a coach so we took the name

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inspiration from a special event they do
in Cologne, Okay, the birthplace of

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Colch and so on one of the
nights of their big carnival, they do

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the ghost train the geister Zoo.
Is that what it means? Ghost train?

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Yeah? Okay, in a geister
zoo. Okay, geister Zoo,

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geister zoo. Okay, yeah,
because when I what happens is next week

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when I'm talking about the beer,
I'm gonna butcher it. When Amy's not

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in studio, you can just be
like, hop upboard the ghost train.

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Here you go and on the label
it's got a cool little train with a

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skull in the front of it.
And uh, I feel like I mean

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to me every year or every time
the season is Cole season. But now

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that the months are getting a little
warmer, that you know, people start

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switching from stout stouts and so forth. But how you how you been great?

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Great, good good spring so far? Yeah? Driving in you gotta

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love those feld to blue bonnets.
I think about driving from Austin to Houston,

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as all the fields, right,
and they're like weeds or something,

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right, they grow like weeds.
Even though it's the National flower. I

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still love it. My grainy s
to send me Texas Highway Magazine. Really

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a blue bans there's a not to
get off the beating track. But I

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drive to Dallas a lot and a
milad marker two one one was my favorite

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mild marker because you go over this
overpath and before there was this giant land

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and blue bonnets which is grow and
it looked like a blue sea. Yeah

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yeah, but then they like built
like a warehouse there now storage. Yeah,

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it's a storage, you know.
So there's like they took away where

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it was this beautiful like it should
have made like a historical landmarker. I

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don't know, but like, yeah, but when you drove over, it's

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just beautiful blue bonnets, but now
it's a stupid ugly warehouse. Yeah yeah,

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but you know it is blue bonus
season, but it's also cool season.

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And so tell us a little bit
about this geister zook. So with

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the zook, the geister Zoo,
it just really went pretty traditional. Uh

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it is um it's just a very
traditional coal so just designed to be light

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crisp. It's a traditional noble hops. So for my listeners that don't know

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what a coalshes, what's it.
What's a coal? So how can you

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explain that coals to him? Well, so coal should be lighter. I

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mean, if you look at this, it's light straw in color, so

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it's a lighter malt um. You
know you want it to be finished,

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dry and crisp. But um,
it's actually a weird hybrid because its ferments.

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As you know, it starts off
cold fermentation. But it's actually an

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alias. So yeah, it's really
good. What's a ABV on this?

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It's hitting right around five? Right
around five? Okay, I like it?

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And so this is new? Is
this a season or it's a spring

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seasonal season? And this is the
first time you've done it? Yeah?

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Yeah, so uh, our headbrew
Brandon Radiki had worked on he'd been reading

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about. He added some thoughts on
how to do a little bit unique taste

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on his own version on a coal
shian Um, so you can't spill all

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the beans. But you know something
he'd been wanting to work on for a

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while. And it's just nice to
have seasonal releases, so you can just

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do something for fun, all right. But ghost train guys, your shoogoo,

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all right, So I told you
I have a list of questions,

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I want to throw your away.
And so the first question, and this

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has have been a hot topic on
What's on Tap Radio lately, what is

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your opinion or what do you think
is one of the let's let's say top

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three, top three, and Stephanie
you can jump in on this as well.

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Underrated beer styles Top three Underrated beer
style, Underrated beer Styles. I

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mean, I'm not going to do
an order prayer. Yeah you don't have

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to. And I did that too
because chat through that chat through that at

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me, and I was like,
I don't know if I can listen in

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order, but I'll do three.
I think just paleo, like nice pale

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ales that was on my list.
You know, I do love a good

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Chris Paleo that's you know, not
too not too high alcohol, um and

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sort of in that same vein.
I just feel like that, you know,

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um, oh god, let's see, just like you know, some

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of the lower abb styles. So
I'm trying to think of you before you

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jumped the next one. The palel
so I said the same thing. I

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said the same thing, the good
old traditional palout. But I feel like

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when session IPAs came out, they
kind of like, hey, we'll take

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it from here at Palel, and
then Palels were like, okay, well

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we got a good run. And
I think that what's difficult about it,

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even if we enjoy making them and
drinking them, is that I would also

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just say in retail, you know, people really are like, oh,

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it's not sellings like I'd rather carry
IPAs. So there is a little bit

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of like the retailer dynamic that can
also lead to it just not being available.

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Yeah, you know, And so
then people are like, oh,

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it reinforces everything's got to be IPA. Everything's IPA now, Amy Cartwright,

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sevny Meyer here Independence Brewing talking about
underrated beer styles. You said the Palel,

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what else you got? Um,
okay, hold on, I know

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I told you it's a hard hitting
questions. Um well, I would just

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say that I've been asked this quite
a bit from people that, you know,

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you have fans of certain beers,
you made them want you to bring

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them back, And I would say
that even though it's not a you know,

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necessarily a favorite of mine, the
black Ipa people Black Ipa I kind

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of feel like in the last year
they've kind of made a resurgence with the

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Cascadian Dark Ales yeah, I know
Stone came out with they re released their

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black IPA and then a few other
like hound Song has a really good black

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ip I don't know if you've had
that one, but I agree with you

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black IPA. I think the third
has got to be Hellis just likes logger.

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I think in Austin it gets a
lot of love, like everybody's like,

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yeah, I mean we have ABG
and the whole hell Loss project,

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right everything. So, but I
don't feel like it's just widely understood,

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like people will often say, oh, well, you know, I like

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loggers, and you're like, yeah, Hellis is a logger, right U.

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And it's okay to explain it to
them. But you know what I

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mean, It's just I think people
don't generally know my favorite beer's logger.

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Okay, yeah, all right,
so you said black eyepa, um,

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hellas logger and so yeah, three
underrated that was what we're going for.

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Oh yeah, three are you?
I mean you can throw it more if

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you if you want. I mean, Stephanie, do you have any thoughts

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on underrated beer styles? A good
like crisp check Pilsner. Yeah, um,

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you know, nice and dry.
I love a Baltic Porter, and

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I don't think people talk about I
don't enough no refreshing it is for a

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darker bear, how light you know. I think it's maybe misunderstood. And

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it's also you know, when I
get it's a logger, so it's harder

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to make. Yeah, short spears
um, so like a good awesome short

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spirit. Yeah, guys. At
the in the tap room, one of

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our newbrewers, Nick made an alt
that just was so damn good and but

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lighter than what I anticipated. And
it's like, man, I don't know

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the last time I had an alt
on tap. Yeah. That was another

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one that comes up every now on
the alt beers. Yeah, and I

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think my third would have to be
a roush a roush beer, Okay,

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like a good smoke yeah, just
done right. Vector out of Dallas is

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doing a really cool smoked four that's
like oddly addicting when you when you have

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it, but you know they have
it, they have a place. But

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I think that I think that nobody
talks about them and uses them, especially

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in like food pairing. Okay,
right, that they could so he said,

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check Pilsner, this Roush beer and
the Baltic Porter and yeah, Baltic

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porter is another one that pops up
and listen. I don't feel like a

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lot of Texas brewers mess with a
Baltic porter, which I think, uh,

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I mean, put me on the
spot, don't. I can't think

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all top of my head. But
but yeah, they're not very many Baltic

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porters don't see it very often now, you know. And it's funny,

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very popular, and they're hard to
make, they're expensive, and they don't

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the consumer doesn't necessarily understand. I'm
like a black I pa, you know

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right, I talked about amber beers. So I feel like amber beers are

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very underrated. It was like ten
years ago brown ales, Amber ales,

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but they're just not talked about anymore, and so much that like I don't

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know if you saw that fat tire
new Belgian fat tire is now getting an

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identity change, right, and so
that's going away is because consumer shifts.

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Well also they reformulated, though it
isn't just the identity. But I think

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for us, even though if people
don't talk about it a lot, we

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I mean we have Austin Amber.
It's been a beer we've been making for

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a really long time now, I
like five but I would say that.

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I mean, we still it's still
like neck and neck is our number two

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slot, is it? Yeah?
It is very I think the one complaint

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we got was when we just stopped
doing bottles at all, because we did

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we used to have amber in a
long neck and there's definitely some diehards that

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like ambers that are like the bottle, I'm on the long neck, right,

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you know, So that was really
hard just moving away from that.

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But yeah, our Austin Amber has
actually been one of those beers that it

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has also traveled well, which kind
of defies convention because people up in Dallas

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they're like, yoh, I want
to see what's from Austin. Everyone's like,

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even if Houstonians sometimes want to hate
hate on Austin tepit, it's like

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people still like stuff from there.
They're like, oh, give it a

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try. Yeah, is that the
beer that you guys um do for the

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big game up there between Ou and
Texas And so originally it was for a

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long time, but then we actually
for a couple of years did a special

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like a light creamail. Okay,
the guys really wanted just to go even

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lighter than our Native Texans, so
we did that and then so kind of

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tried to make it lighter. I
think, when you know, Ambers just

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a little bit too hefty for tailgating. Yeah. When I first got into

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craft beer, I've hated Browns and
I hated Ambers. But now as I

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got older, I'm not you know, get off my long guy. I

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enjoy a good Amber. Now.
I don't know if my palace just mature,

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but now that it has, I
see less and less Ambers on the

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shelves. So I also think though
Viennis Dialoguer has done Maltier like it's a

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good a good uh, you know, approximate If you like Ambers, I

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would try that too. Yeah,
Ambers are good. I don't know,

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just make does my humble opinion?
All right? H Next question, Okay,

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so you paid your tab, but
you're at a restaurant or a bar.

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You paid your tab, how long
do you sit at the bar or

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at the table before you leave?
Oh? Well, I generally tend just

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to leave pretty soon, like within
five or ten, you know, five

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minutes or so. I don't know. By the time you pay, it's

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like you're leaving. If you're not, then you order something else until you're

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you know, I don't know.
I guess you're at. What you're sort

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of implying asking is like how long
is it okay to occupy a space if

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you're not actively consuming? And so
I would just think that, I mean,

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having worked in um, you know, service industry and understanding just what

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is going on in that person's life, it's like you need to like make

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that space available. So if it
was like a table at a restaurant,

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there's always the option of moving to
the bar or sitting outside for a minute

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if you need to chit chat or
use your phone or whatever. So I

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think pretty like within minutes, okay, minutes like you're saying like ten minutes,

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like five minutes, oh, five
minutes, you're going five minut Stephanie,

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what do you say sitting at chat? You pay your tab? How

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long you uh out the doors?
We're signing the check, Like when we

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get the check, it's it's time
to go. Okay that reason Amy said,

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like, you know, within minutes. Like one thing I think is

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different though, Like let's say you're
at a coffee shop where it's really chill,

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like really open and people are just
milling, you know, there's no

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pressure for the space. I think
that's a little different. So in Michigan,

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like, people are notorious for paying
their tab and just camping camping,

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and so we got in a little
bit of a discussion about you know,

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you pay your tab. You know, even though the waitressing waiters are always

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so nice, hey, you know, take your time, even though they

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say they say to take your time, don't take your time. But people

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just camp out and people feel okay
with it. Oh yeah, okay,

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well you said that, then no, yeah, we'll just go ahead and

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hang out. The cafes are for
but you know, you're hanging out a

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restaurant and they can turn that table
into another. But I've seen it on

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the opposite end. We're eating and
you're trying to bust the table and drop

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off the check when we're still eating. Yeah, I've been there before.

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Like I'm um, well, okay, so we're eating crawfish and you know

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they drop the check off, Like, well, I was gonna order more,

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but I guess we're gonna gotta go. So all right, I said

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about fifteen minutes, I said,
enough to finish your drink. Because if

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I pay for a beer and then
okay they bring it to me, you

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shouldn't be chugging it. No,
no, but you know i'll pay,

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I'll take a beer and then bring
me my check. So I just say,

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you know I've finished your beer?
Yeah? Is that rude? No?

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00:13:43.840 --> 00:13:45.960
Okay, no, absolutely, especially
with the alcohol. You need to

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you know, you're in charge of
your body. You've got to figure that

217
00:13:48.240 --> 00:13:50.679
out for yourself. Okay. Now, I'm sorry to think I was like

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00:13:50.840 --> 00:13:54.799
she said, five minute. God
damg, I'm rude. All right?

219
00:13:54.039 --> 00:13:58.440
Uh? Can we crack another beer? Yeah? Before I throw another?

220
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I don't know? You tell me. You guys got a we have a

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secret. Are we to talk about
the secret? Yeah? No, I

222
00:14:05.279 --> 00:14:07.200
was just making it. But if
I've had bruise on before him, We're

223
00:14:07.200 --> 00:14:11.159
like, we can talk about this
affair. Yeah. No, this is

224
00:14:11.200 --> 00:14:13.200
a good secret. We want getting
out. I want to taste that one

225
00:14:13.279 --> 00:14:20.440
next to go for og. I
want to taste Okay, So why don't

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you I can't sell it as well
as you can or Stephanie can, so

227
00:14:22.919 --> 00:14:26.919
tell us what this is? You
know, every so often we want to,

228
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you know. So our flagship IPA
stash IPA. It's known for its

229
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lovely dankness and citrusy quality and so
kind of just to celebrate certain reaching a

230
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Milestone with that brand and making the
same beer for the better part of you

231
00:14:41.279 --> 00:14:45.879
know, twelve years now. We
made an extra special version of it,

232
00:14:46.039 --> 00:14:48.120
a secret stash I brought. I
brought a different glass for this one,

233
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very limited edition stash in which,
you know, we really want to showcase

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some innovative hop extract technology that our
friends at HOST let us play around with.

235
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So you know, on the h
in our hop editions we've got and

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a product from them called Incognitoes addeded
just a Centennial extract to the whirlpool.

237
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So you know, our whole thought
process there is adding extra flavor and aroma

238
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hops bring on the dankness of Centennial. And then on the cold side,

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um, they have something new called
Spectrum and it's just a it's a type

240
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of hop extract. So we really
wanted to enhance the citra aspect of Stash.

241
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So that's what we got. All
right. What I'm gonna do is

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I'm gonna open and crackt. Wow. That smells good, y'all, y'all,

243
00:15:35.399 --> 00:15:39.080
let you pour, and then I'm
gonna just do the rest I mean,

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00:15:39.200 --> 00:15:43.519
sorry again. Hanging out in studio
Independence Brewing from Austin, Texas.

245
00:15:43.759 --> 00:15:48.120
Amy cartwright Stephanie Meyer, answering the
hard hitting questions and uh oh this is

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00:15:48.120 --> 00:15:52.600
a little bit of a lighter color
than I was expecting. Well hm,

247
00:15:52.720 --> 00:15:56.679
okay, so uh yeah, I
was thinking it's gonna be more of a

248
00:15:58.039 --> 00:16:00.000
I was thinking it was gonna be
more of a darker Just can this this

249
00:16:00.200 --> 00:16:03.799
morning? Oh that fresh several hours
ago? Oh you can't get more fresh

250
00:16:03.840 --> 00:16:07.639
than that. She waited until it
came off the canning line before she had

251
00:16:07.720 --> 00:16:10.679
a to Houston this morning. Oh
wow, And I appreciate you, thank

252
00:16:10.679 --> 00:16:14.440
you, Amy. Wow that I
wish I had a candle that smell like

253
00:16:14.519 --> 00:16:17.240
this. I'm a big candle I'm
a big candle guy. Yeah, I'm

254
00:16:17.279 --> 00:16:21.879
a huge candle guy. It's just
that combination of resine citrusinus. It's so

255
00:16:22.000 --> 00:16:26.159
good, Amy, that's good.
Yeah. The finish is really nice.

256
00:16:26.960 --> 00:16:30.720
Yeah wow. Okay, So so
this is a limited edition you said,

257
00:16:30.240 --> 00:16:36.559
secret stash IPA and double dry hops. Yeah, just playing with more and

258
00:16:36.720 --> 00:16:40.159
new ways of doing hops. I'm
a fan. I mean not that I

259
00:16:40.279 --> 00:16:42.559
wasn't going to be, because I've
always been a fan of Stash. I

260
00:16:42.639 --> 00:16:45.799
have a rich history of a stash. Yeah. Um, but wow,

261
00:16:45.879 --> 00:16:48.799
that's that's really good. And I
know people are saying, God, James,

262
00:16:48.840 --> 00:16:52.039
you're just saying that because they're in
studio. Shut up, No,

263
00:16:52.159 --> 00:16:55.639
there, it's really good. And
uh, okay, what's ABV on this

264
00:16:55.720 --> 00:16:59.000
one? Six point five? Okay? I like this? And will this

265
00:16:59.120 --> 00:17:03.240
be available? So yeah, it's
going to be shipping out. Our distributors

266
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to be picking up next week and
we'll just be trying to make sure to

267
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get it to different pockets pockets of
Texas. And it's a limited run.

268
00:17:11.799 --> 00:17:15.480
Yeah, it's a sixty barrel batch. So it's just a single batch that

269
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we did. And um, like
I said, it's really about exploration,

270
00:17:18.799 --> 00:17:22.720
like you have to continue just to
see what you know, all these hop

271
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growers and processors are, you know, spending a lot of their energy and

272
00:17:26.319 --> 00:17:29.839
R and D trying to figure out
how to make it to where we get

273
00:17:29.880 --> 00:17:33.720
better flavor and more enhancements out of
all these things. So it's exciting to

274
00:17:33.799 --> 00:17:36.440
work with them and just see what
we can do. Wow. Yeah,

275
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I um, I'm speechless. I
don't really know what to say. I

276
00:17:38.440 --> 00:17:41.319
don't I mean, I don't know
what to say. I'm just glad I

277
00:17:41.359 --> 00:17:44.880
got to bring it to you.
Yeah, I'm I'm happy I don't have

278
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a a I'm happy I don't have
a co host yet took it and put

279
00:17:48.240 --> 00:17:51.279
it in his car and said,
what secret stash? Because that's happened before.

280
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I don't know if we have new
listeners. But once upon a time,

281
00:17:53.400 --> 00:17:59.359
Stephanie, I mean no Amy,
Amy came in studio and she brought

282
00:17:59.440 --> 00:18:04.039
some ash and we had a former
co host and he secretly took the stash

283
00:18:06.079 --> 00:18:11.079
and uh put it. I guess
she sta stayed away and then he left

284
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us one um like one one stash. And so Stephanie, another hard hitting

285
00:18:18.839 --> 00:18:22.640
question for you. Okay, okay, drunk shopped? Drunk shopped? Have

286
00:18:22.720 --> 00:18:26.519
you ever had a few beers,
had a happy hour and then jumped on

287
00:18:26.599 --> 00:18:30.759
Amazon and purchased Oh I thought you
were gonna be like grocery shop. Well

288
00:18:30.839 --> 00:18:32.640
that too, we'll get into that
too. We'll get into that too.

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00:18:32.720 --> 00:18:34.720
Look at Brian holesen coming in KPRC
Channel two. Is this a fresh glass

290
00:18:34.799 --> 00:18:38.880
right here? Yeah? Here grab
that, Brian Holsen. Oh, we're

291
00:18:40.039 --> 00:18:44.480
sorry, we got a new secret
stash right here. Okay, drunk shop,

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00:18:44.599 --> 00:18:47.640
So you've had you went to happy
hour and then got on the Amazon

293
00:18:47.759 --> 00:18:52.559
and started purchasing things weirdly enough to
not do that. I'm like, nope,

294
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I'm not even gonna go there.
I don't I don't get on that

295
00:18:55.400 --> 00:18:57.240
because I was like, I don't
want to be trying to remember what I

296
00:18:57.319 --> 00:19:02.680
did. So you never you never
gone the happy hour and a little liquid

297
00:19:02.720 --> 00:19:04.480
courage. You're like, you know
what's been in my cart? I'm thinking

298
00:19:04.759 --> 00:19:10.359
pull the trigger? Get that?
No? Really, okay, it's probably

299
00:19:10.559 --> 00:19:11.960
I mean in my earlier career before
beer, you know, I worked on

300
00:19:12.000 --> 00:19:15.799
shopping carts and early web stuff,
and it's like, no, I just

301
00:19:15.960 --> 00:19:18.839
know, it's like all that stuff
can be I already have enough vices.

302
00:19:18.880 --> 00:19:22.519
I don't need to be addicted to
shopping. Yeah, so no too much

303
00:19:22.559 --> 00:19:27.440
online shopping. So one of three
people say that they have drunk shop before.

304
00:19:27.599 --> 00:19:30.440
Yeah, now going to the grocery
store totally different. All right,

305
00:19:30.480 --> 00:19:33.480
let's talk about Okay, let's talk
about the grocery store because a lot of

306
00:19:33.559 --> 00:19:37.680
times you're hungry. Yeah, well, they say, never go to grocery

307
00:19:37.680 --> 00:19:40.720
store hungry. Yeah, well I
think that sort of like the drunk shopping

308
00:19:41.319 --> 00:19:42.599
is sort of like being hungry at
the grocery store too, you know.

309
00:19:42.920 --> 00:19:45.599
Yeah, so uh, you know, getting a ride there, You're like,

310
00:19:45.839 --> 00:19:48.440
also, don't have to be that
responsible, you know what I mean.

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00:19:48.480 --> 00:19:51.599
If you're drunk and you're somebody else
took you to the grocery store,

312
00:19:51.599 --> 00:19:55.119
you're like, you're just milling around
like everything looks good. That's where I

313
00:19:55.359 --> 00:19:56.799
would spend too much money in that
scenario, because it's like, you,

314
00:19:56.920 --> 00:20:00.759
what about the what about what about
the seven These grocery stores have bars at

315
00:20:00.799 --> 00:20:06.960
them and they serve beer, like
Whole Foods Foods did that guilty of having

316
00:20:06.960 --> 00:20:07.920
a beer, having a pint?
And you know, we used to have

317
00:20:08.000 --> 00:20:11.559
to do pint nights bars like that. So I'd say that's the only time

318
00:20:11.559 --> 00:20:15.799
I really felt that way. I
don't know, I don't really buy pin

319
00:20:15.920 --> 00:20:18.839
some beer while I'm shopping and walk
around. I don't really do either.

320
00:20:18.920 --> 00:20:22.559
But I got a lot of emails
from listeners that said that they've been guilty

321
00:20:22.599 --> 00:20:26.319
of that. I mean, I
could see the appeal. It's just something

322
00:20:26.440 --> 00:20:29.160
like I've just never done because it's
like I've been always been on the other

323
00:20:29.279 --> 00:20:33.559
side, like serving the beer.
Stephanie, are you guilty of having a

324
00:20:33.599 --> 00:20:36.119
few beers and going you know what, Okay, I'll take that. Oh

325
00:20:36.200 --> 00:20:40.160
yeah, and I forget yeah,
that's what normally happens. That's a normal

326
00:20:40.240 --> 00:20:42.559
And then all of a sudden you
get a you get a notification that you

327
00:20:42.720 --> 00:20:48.119
have a delivery, and you go, oh, yeah, what's the biggest

328
00:20:48.119 --> 00:20:52.640
purchase that you've You've bought maybe a
few beers, and a very expensive piece

329
00:20:52.680 --> 00:20:55.880
of furniture showed up. I remembered
that I bought it, but I played

330
00:20:56.000 --> 00:21:00.200
dumb until it came and it was
well, that was that was on the

331
00:21:00.279 --> 00:21:04.759
list of purchases that people buy after
consuming. It's furniture. Yeah. So

332
00:21:06.119 --> 00:21:08.400
yeah, and they said the average
is about they spent about three hundred dollars.

333
00:21:08.559 --> 00:21:15.799
Oh, I wish it's only three
Yeah, So I'm guilty of this.

334
00:21:15.039 --> 00:21:18.160
I am. So I'll put things
in my cart and then I'll go.

335
00:21:18.599 --> 00:21:22.240
This happened a few weeks ago.
A buddy of ours had a fortieth

336
00:21:22.319 --> 00:21:25.920
birthday party and we went out for
it and had some beers, and I

337
00:21:26.000 --> 00:21:27.920
came back. Actually Brian gave me
a ride home that night, and I

338
00:21:29.079 --> 00:21:32.680
came home and everybody had already went
to bed, and so I'm I'm on

339
00:21:32.759 --> 00:21:34.000
the couch and I'm just going through
Amazon, and I had some stuff in

340
00:21:34.039 --> 00:21:36.920
my cart and I was like,
you know, what I needed for my

341
00:21:36.960 --> 00:21:38.240
studio, and I ended up buying
it and I forgot about it, and

342
00:21:38.279 --> 00:21:41.279
then they got delivered and so I
just got I was like, Oh,

343
00:21:41.480 --> 00:21:45.279
how's anybody ever drunk shop before?
Or you know, buzz shot whatever it

344
00:21:45.400 --> 00:21:48.720
is. I get a lot of
home organizing stuff too, Like I have

345
00:21:48.839 --> 00:21:52.440
a couple of cocktails or beers and
I'm like, oh, I need to

346
00:21:52.599 --> 00:21:57.720
organize this, and then the Amazon
boxes of organization stuff that, and then

347
00:21:59.079 --> 00:22:02.359
do you realize, like maybe I
don't need this? Oh yeah. I

348
00:22:02.400 --> 00:22:06.039
would be the type so many returns
if I'm looking at stuff on my phone,

349
00:22:06.279 --> 00:22:08.079
you know, I'm in that kind
of zone, like I scroll way

350
00:22:08.119 --> 00:22:11.880
too much though, Like I'll just
look at it forever. I'll like look

351
00:22:11.920 --> 00:22:17.079
at options until I'm like I'm exhaustible
going to bed. I wish I had

352
00:22:17.119 --> 00:22:19.839
the discipline to do that. I
don't though I can't, especially especially when

353
00:22:19.839 --> 00:22:22.440
it stuff is like you know what, I kind of want that, all

354
00:22:22.559 --> 00:22:26.880
right. See. I'll wind up
also, though, like trying to pick

355
00:22:26.920 --> 00:22:30.039
a show out like on Netflix or
any streaming service. I'll just sit there

356
00:22:30.839 --> 00:22:33.279
looking forever, right, and then
finally get tired and be like I'm going

357
00:22:33.319 --> 00:22:38.960
to bed. So you said furniture
organizing. What else? Wine? Because

358
00:22:38.960 --> 00:22:45.920
I can ship wine to to Texas, so sometimes I'll sometimes I'll do the

359
00:22:45.039 --> 00:22:48.920
wine. The wine. Yeah,
she's got to scare look at her face,

360
00:22:49.000 --> 00:22:52.960
like, yeah, I'm expensive,
expensive bottle of wine. The worst

361
00:22:53.079 --> 00:22:56.920
is I got I did some drunk
shopping and then I went on a week

362
00:22:56.039 --> 00:23:00.839
trip oh Texas, and I came
home and the show, like the shipping

363
00:23:00.960 --> 00:23:04.000
was yeah. Yeah, the entire
dating room at table, it's covered.

364
00:23:04.039 --> 00:23:10.039
My husband's like, is this like
really the reality of Like yeah, so

365
00:23:10.279 --> 00:23:15.759
apparently, yeah, seventeen percent of
Americans have m have purchased stuff after having

366
00:23:15.920 --> 00:23:19.880
too many beverages. But yeah,
so apparently the biggest items shoes, clothes,

367
00:23:21.160 --> 00:23:26.599
accessories, food, and then some
people bought things like cigarettes, gambling,

368
00:23:26.839 --> 00:23:30.839
and more alcohol. Yeah I could
see gambling, feel good. But

369
00:23:32.039 --> 00:23:36.680
vehicle artwork, furniture in vehicles.
I guess they did a carbona Carvana.

370
00:23:36.720 --> 00:23:40.799
I don't know, but seventeen Americans, yeah, by a car. But

371
00:23:40.880 --> 00:23:45.160
yeah, seventeen percent of Americans have
drunk shops in the past year. Okay,

372
00:23:45.400 --> 00:23:48.680
all right, speaking of wine being
shipped, next question, there's this

373
00:23:48.799 --> 00:23:52.559
push grind now going right, now
beers to you. Now, this is

374
00:23:52.720 --> 00:23:59.039
a they're lobbying right now for breweries
to be able to ship beer directly to

375
00:23:59.119 --> 00:24:03.160
the consumer. Thoughts on that,
Well, I think it should be because

376
00:24:03.240 --> 00:24:04.759
why I can do it. I
think it should be allowed, and that

377
00:24:04.799 --> 00:24:10.799
would be the rationalization is that we
now have many years of history of wineries

378
00:24:10.839 --> 00:24:14.920
being able to have wine clubs and
ship wine directs, so and it hasn't

379
00:24:15.680 --> 00:24:18.680
you know, there's you could have
your point of view on what it is

380
00:24:18.759 --> 00:24:22.000
in the industry, but I think
for consumers that you know, they want

381
00:24:22.079 --> 00:24:26.160
that ability, they would It's a
lot more convenient to order something to be

382
00:24:26.240 --> 00:24:30.319
delivered to you from a brewery you
might have visited while you were in a

383
00:24:30.359 --> 00:24:32.480
trip and you're like, hey,
I really like that. I'd like to

384
00:24:32.519 --> 00:24:34.559
continue to support them. You know, I really like their beer. You

385
00:24:34.599 --> 00:24:38.039
know, it's not like I'm going
to drive three hours to Houston stop by

386
00:24:38.079 --> 00:24:41.680
that. You know the likelihood of
that versus being able to order somem and

387
00:24:41.720 --> 00:24:45.000
getting it shipped your house. I
think you'd have a dual benefit. Like

388
00:24:45.119 --> 00:24:47.839
the consumer, if they want something
or they've heard about something, they want

389
00:24:47.880 --> 00:24:49.319
to try it, you know,
they should have that ability to do that

390
00:24:49.440 --> 00:24:55.079
easily. And then number two just
it's I think it just like wineries seem

391
00:24:55.160 --> 00:24:57.200
to have this relationship with their customers, you know, because they had their

392
00:24:57.359 --> 00:25:00.400
members of the club and you just
get to know them. I think that

393
00:25:00.960 --> 00:25:03.920
as a brewery, it would be
awesome to be able to have that experience

394
00:25:04.400 --> 00:25:07.599
with people that just really enjoy your
beer. I think, you know,

395
00:25:07.680 --> 00:25:11.279
one of the things that was really
like a joy of self distributing, which

396
00:25:11.359 --> 00:25:14.480
is kind of hard saying that.
I guess it's a lot of work.

397
00:25:15.079 --> 00:25:18.640
It was you just spend so much
time with your customers and you get to

398
00:25:18.720 --> 00:25:22.839
know them so well, and you
know, you just had that direct relationship.

399
00:25:22.279 --> 00:25:26.279
And I think that ms aside from
all the financial stuff, that would

400
00:25:26.319 --> 00:25:30.680
you know, benefit breweries. I
think that, you know, I look

401
00:25:30.720 --> 00:25:33.720
to that it's like, you know, being able to get feedback directly from

402
00:25:33.839 --> 00:25:37.039
people buying your beer, what they
like, if they had an issue.

403
00:25:37.200 --> 00:25:41.119
You know. Just I think that
goes it helps make us better. Independ

404
00:25:41.240 --> 00:25:44.480
is brewing in the house, Amy
cart Rice steffy Meyer talking about beers,

405
00:25:44.519 --> 00:25:47.680
do you have gotten a lot of
calls from people like, hey, can

406
00:25:47.759 --> 00:25:52.160
I order beer? So our number
one requested beer is high Boy. Oh

407
00:25:52.240 --> 00:25:56.240
yeah, I can see that people
see it and they've heard about it,

408
00:25:56.319 --> 00:26:00.519
and especially like in groups where they're
really trying to it's you know, those

409
00:26:00.519 --> 00:26:04.759
are all limited releases, the rotational
nineteen twos, so people are trying to

410
00:26:04.799 --> 00:26:08.599
track it down and so you know, so you have one audience that's just

411
00:26:08.720 --> 00:26:15.119
like obsessed with double IPAs by and
far, and then you have actually like

412
00:26:15.279 --> 00:26:22.400
people that are in truck enthusiasts that
you know, own a highbaway truck or

413
00:26:22.599 --> 00:26:26.559
go to those kind of meetups.
And so there's actually a secondary fan base

414
00:26:26.279 --> 00:26:30.240
for us, which is like they
own high Boys, like they love highway

415
00:26:30.319 --> 00:26:34.799
culture. And that's what's on the
label. If you look at the Highways

416
00:26:34.880 --> 00:26:38.000
truck, it's a truck. Yeah, so there's one in there, yeah

417
00:26:38.599 --> 00:26:42.599
brought Yeah, oh look let's do
that. So uh yeah. So this

418
00:26:42.720 --> 00:26:48.279
is all new to me because I
wasn't aware that breweries couldn't ship, or

419
00:26:48.720 --> 00:26:51.720
because I don't know, I just
always assume that it could. I never

420
00:26:51.720 --> 00:26:53.240
really thought about it before. So
I mean, I think a lot of

421
00:26:53.279 --> 00:26:57.759
it. What always helps me remember
is like, okay, is the government

422
00:26:57.799 --> 00:27:00.640
getting their taxes? Like that's a
pipe, you know, yes, or

423
00:27:00.720 --> 00:27:03.960
no, So it's like the problem
with the current setup would be like I

424
00:27:04.039 --> 00:27:07.359
mean, first and foremost, there
would just be that part of the transaction

425
00:27:07.400 --> 00:27:11.359
it's legal at retail, like retailers
can do it. So that's why you

426
00:27:11.440 --> 00:27:15.519
have the third parties that it cropped
up like drizzly because everybody's getting right the

427
00:27:15.559 --> 00:27:18.559
government entities are getting their taxes in
that scenario, Why do you think it

428
00:27:18.720 --> 00:27:23.119
wouldn't pass if they decided no,
that's not a good idea. Why?

429
00:27:23.119 --> 00:27:26.440
I mean because in two thousand and
seven I read that wine was you can

430
00:27:26.720 --> 00:27:30.599
ship wine. Stephanie was talking about
how she's guilty of doing that after you

431
00:27:30.640 --> 00:27:33.039
know, have a few drinks.
But why why is do you think beer

432
00:27:33.519 --> 00:27:40.200
hasn't been at um what you know, behind the scenes, and you look

433
00:27:40.240 --> 00:27:44.200
at how the industry works in a
state like Texas, you know, it

434
00:27:44.359 --> 00:27:48.400
really comes down to the three tier
system. And you know, there's a

435
00:27:48.440 --> 00:27:52.559
lot of legacy and history of how
the laws were written, especially you know,

436
00:27:52.720 --> 00:27:56.680
post prohibition. So there's I think
number one, there's just people who

437
00:27:56.759 --> 00:28:03.240
are opposed to beer to go.
Are you know, concerned about their business

438
00:28:03.359 --> 00:28:06.799
that they've built up in their rights
and you know, I think they also

439
00:28:07.000 --> 00:28:10.519
sometimes worry that it's going to trigger
other changes that wouldn't beneficial for them.

440
00:28:10.640 --> 00:28:14.920
So you know a lot of times
the tho those are the counter arguments that

441
00:28:15.000 --> 00:28:18.039
will be presented, and I think
that. I mean, I know a

442
00:28:18.119 --> 00:28:22.000
lot of wineries where they don't have
the type of their distributor network that they

443
00:28:22.039 --> 00:28:26.039
work with is not as strong as
the beer distributor network. So I mean

444
00:28:26.480 --> 00:28:30.960
it's a complex. It's more complex
than it would seem. But I think

445
00:28:32.000 --> 00:28:34.359
the point is is that consumers don't
really care and they want to get what

446
00:28:34.440 --> 00:28:37.240
they want to get. You know. It's like, so we want to

447
00:28:37.319 --> 00:28:41.960
serve us our customer base, and
in an era where beer sales are down,

448
00:28:41.160 --> 00:28:45.160
I think that overall, it's like
we have to look at meeting people

449
00:28:45.200 --> 00:28:48.839
where they are, you know,
and it's like even if so we have

450
00:28:48.960 --> 00:28:52.440
to figure out a way to work
with both interests like that brewers and distributors

451
00:28:52.480 --> 00:28:57.640
and retailers all have to come to
a scenario that they win. Do you

452
00:28:57.720 --> 00:29:03.279
think it will be passed eventually?
I think it has a very strong possibility,

453
00:29:03.400 --> 00:29:07.519
just because of I do think consumer
sentiment. I mean, our representatives

454
00:29:07.559 --> 00:29:11.960
represent their districts, not just interests. So I mean, I think that

455
00:29:12.279 --> 00:29:15.240
it doesn't. It's just like when
Growler stuff all got sorted out, like

456
00:29:17.160 --> 00:29:21.279
honestly, like in beer to go, like customers didn't understand. And especially

457
00:29:21.319 --> 00:29:22.880
because a lot of them, you
know, a lot of people have moved

458
00:29:22.920 --> 00:29:26.599
to Texas in the last ten years, and so they might be from an

459
00:29:26.640 --> 00:29:29.480
area where the laws are very different, and so they're like, well,

460
00:29:29.519 --> 00:29:32.759
this is dumb. Why can't we
do this? Yeah, but I mean

461
00:29:32.839 --> 00:29:37.039
I do think that I would say, it's hard to say this year,

462
00:29:37.039 --> 00:29:41.599
I haven't. I honestly like there's
a lot of Unfortunately, with the political

463
00:29:41.640 --> 00:29:45.480
system, a lot of things just
don't get on the table. They don't

464
00:29:45.480 --> 00:29:48.440
get scheduled for votes, and they
don't make it out of anything. So

465
00:29:48.759 --> 00:29:52.400
I think that's the one downside is
that we have messed up property taxes and

466
00:29:52.559 --> 00:29:56.440
school districts stuff to sort out,
you know what I mean. And this

467
00:29:56.559 --> 00:29:59.880
think that there's bigger priorities, So
it's hard to say. I feel like,

468
00:30:00.279 --> 00:30:02.480
I feel like this is a high
priority. You know, I would

469
00:30:02.720 --> 00:30:06.039
somebody comes and visits Independence Brewery and
they like the High Boy and they you

470
00:30:06.079 --> 00:30:07.279
know, they live in Michigan.
They should be able to get it.

471
00:30:07.640 --> 00:30:12.000
Yeah. I think that also because
there are seemingly third party networks that are

472
00:30:12.079 --> 00:30:15.960
doing direct shipping. You know what
I mean. It's like think you were

473
00:30:15.000 --> 00:30:18.160
in an scenariose where it's not fair
that you know, it's some but not

474
00:30:18.319 --> 00:30:22.240
all, you know what I mean. It's like somehow some people are winning

475
00:30:22.240 --> 00:30:25.079
in that. All right, last
question, I know you guys are busy.

476
00:30:25.440 --> 00:30:29.640
Last question thoughts on mixed twelve packs. Well, we have a mixed

477
00:30:29.640 --> 00:30:33.359
twelve pack. Yeah, it's done
the same way. I think that what

478
00:30:33.480 --> 00:30:38.480
people don't necessarily understand about that is
just that even at large scale breweries it's

479
00:30:38.480 --> 00:30:45.000
hand packed. Yeah, because they're
the technology of sorting to assemble a mixed

480
00:30:45.000 --> 00:30:49.200
twelve packs actually really complicated, and
you know, a casebox erectors are notoriously

481
00:30:49.359 --> 00:30:55.480
for failing. So I am a
huge fan of mixed twelve packs, huge

482
00:30:55.599 --> 00:31:00.559
fan, and I like mixed twelve
packs for especially a family gathering parties.

483
00:31:00.640 --> 00:31:04.599
It's there's something in there, there's
it's nice having variety. And so my

484
00:31:04.799 --> 00:31:08.119
question you is, how do you
decide what beers will go into a mixed

485
00:31:08.279 --> 00:31:11.160
twelve pack? Well, I'm gonna
start if I was just going to put

486
00:31:11.200 --> 00:31:14.799
on my like Hey, I'm just
a drinker hat for a minute. And

487
00:31:14.920 --> 00:31:18.359
it's like, I've always thought that
it was pretty clever, like Shiner having

488
00:31:18.519 --> 00:31:22.799
like the Christmas pack, you know, but it wasn't all dark multi beers,

489
00:31:22.960 --> 00:31:25.640
you know what I mean. It
seemed really well designed for like a

490
00:31:25.720 --> 00:31:30.200
family gathering. So I think seasonality
is nice when if you're big enough to

491
00:31:30.240 --> 00:31:33.839
pull that off, Like I do
think that's a nice way like or hey,

492
00:31:34.000 --> 00:31:37.880
we're going to the beach, here's
my beach pack or something, you

493
00:31:37.960 --> 00:31:41.000
know, not that we have.
You guys are a lot closer to beach

494
00:31:41.039 --> 00:31:44.480
than Yeah, I am an Austin, but I you have the lakes out

495
00:31:44.480 --> 00:31:48.000
there though in Austin. Yeah,
So I do think that as a consumer,

496
00:31:48.039 --> 00:31:52.079
I really like when they can be
tailored to the season. Um.

497
00:31:52.319 --> 00:31:56.119
But I also think just having um, you know, at least one offering

498
00:31:56.160 --> 00:32:00.079
on the lighter side. I like
copy beers, so I would want more

499
00:32:00.160 --> 00:32:04.039
hoppy slot. I think years and
years ago, we took this trip to

500
00:32:04.119 --> 00:32:07.680
Colorado before we started the brewery,
and uh um, I want to say

501
00:32:08.039 --> 00:32:10.440
one of the brewers in Colorado had
a mixed twelve but it was a mystery

502
00:32:10.480 --> 00:32:15.160
pack. Oh and I was also
we went in we're camping through Colorado,

503
00:32:15.599 --> 00:32:21.720
opened the damn twelve pack and it's
all blonde except for like two IPAs,

504
00:32:21.759 --> 00:32:25.200
and I was like, rip off
right one. Yeah, that was a

505
00:32:25.319 --> 00:32:29.920
negative experience with the mixed twelve.
The mystery pack Mix twelve is no go

506
00:32:30.359 --> 00:32:35.000
Okay, it sucks. Good advice
from Amy Cartwright of Independence Brewing Company.

507
00:32:35.480 --> 00:32:37.279
I can go on and on with
you guys. What about you? What's

508
00:32:37.319 --> 00:32:43.680
your like perfect mixed twelve? My
perfect mix twelve is a light to dark.

509
00:32:44.359 --> 00:32:49.319
So if I can get maybe a
couple um colchas maybe and then have

510
00:32:49.440 --> 00:32:52.359
it like added an amber an ipa
and then I have like a stout and

511
00:32:52.440 --> 00:32:55.599
there. Yeah, just a couple
across the board. Yeah, those are

512
00:32:55.720 --> 00:33:00.200
nice. Yeah, I don't know, but I found my h on a

513
00:33:00.240 --> 00:33:05.200
hoppy fixed where you know, I'll
go grab a hobby mixed well pack and

514
00:33:06.000 --> 00:33:07.880
but I don't know. Usually I
like the ones that have the variety styles,

515
00:33:08.279 --> 00:33:13.400
the variety styles. But uh we
we read on a trend that this

516
00:33:13.839 --> 00:33:16.279
is continuing to be a it's gonna
want more popular where it just be like

517
00:33:16.400 --> 00:33:20.960
loggers and IPAs. Yeah, and
I don't want to just loggers, but

518
00:33:21.000 --> 00:33:22.960
I want to mix in there.
I would like, I know, you

519
00:33:22.000 --> 00:33:25.519
know, I want an amber in
there or something. Even though yeah,

520
00:33:25.559 --> 00:33:30.960
I know, all right, I
appreciate you guys want to do Yeah,

521
00:33:30.000 --> 00:33:32.599
okay, we do one more,
but I know that, uh, I

522
00:33:32.680 --> 00:33:36.920
gotta go assume. But all right, this is the high boy Mosaic.

523
00:33:37.160 --> 00:33:38.400
We can just drink it without talking
about No, no, I want to

524
00:33:38.440 --> 00:33:40.359
talk about. I want to talk
about. I have you guys here,

525
00:33:40.759 --> 00:33:45.799
and so I'm gonna I'm gonna do
a Chris Brawley poor. I'm just kiddy

526
00:33:47.039 --> 00:33:50.039
a little behind the scenes. So
I used to have a co host who

527
00:33:50.039 --> 00:33:53.240
would pour the whole his whole glassful
and then hand the rest and then it'd

528
00:33:53.240 --> 00:33:57.480
be like no beer left. But
I mean, this is a we got

529
00:33:57.680 --> 00:34:01.680
enough enough enough go Brian holes and
hanging out with us as well. But

530
00:34:01.839 --> 00:34:06.680
yeah, mosaic, this is more
classic. It's definitely like the malt backbone

531
00:34:06.720 --> 00:34:09.360
that you expect when you're tasting a
double ipa. So it's you know,

532
00:34:09.519 --> 00:34:14.360
definitely a little bit more on the
golden dark range of color, and uh,

533
00:34:14.920 --> 00:34:19.000
mosaic just as a it's it's not
super new anymore, but I think

534
00:34:19.000 --> 00:34:22.119
it's just a super popular hop it
is so with this series. We just

535
00:34:22.400 --> 00:34:23.880
you know, a lot of times
you want to design a beer just to

536
00:34:24.000 --> 00:34:29.159
highlight, you know, the particular
hop we're working with, so tropical.

537
00:34:29.440 --> 00:34:30.840
Yeah, it's interesting. I have
to admit this one's kind of hard to

538
00:34:30.840 --> 00:34:34.400
taste now after I know, after
the secret stash, I know, we

539
00:34:34.559 --> 00:34:38.480
kind of waiting. I know I
would have fail here at studios. Oh

540
00:34:38.559 --> 00:34:44.159
there you go. All right,
Um, Stephanie Amy, Independence Body,

541
00:34:44.159 --> 00:34:45.760
thank you guys for so much for
stopping by studios. Always a pleasure of

542
00:34:45.800 --> 00:34:50.079
having you guys in. We can
go on forever with you, guys.

543
00:34:50.199 --> 00:34:52.679
I have so many I have more
questions, but we got we gotta go.

544
00:34:52.880 --> 00:34:54.320
But uh, let's do it again. All right, let's do it

545
00:34:54.320 --> 00:34:58.559
again. If you're ever in the
Austin area, stop by Independence Brewing.

546
00:34:58.639 --> 00:35:02.000
The hospitality, it's fun, an
atmosphere, it's welcoming, it's welcoming.

547
00:35:02.079 --> 00:35:05.920
It's a weird welcoming place. It's
a welcoming place. It is a welcoming

548
00:35:05.960 --> 00:35:07.480
place. And they've been around for
how many years? Since two thousand and

549
00:35:07.480 --> 00:35:10.159
four. It's easier just to say
that now. Instead they're trying to do

550
00:35:10.199 --> 00:35:13.360
the mass since two thousand and four, so they know a thing or two.

551
00:35:13.679 --> 00:35:15.840
But again, thank you guys for
stopping by the studio. I'm gonna

552
00:35:15.840 --> 00:35:17.960
take pictures of this and I'll post
it to my social media and I you

553
00:35:17.960 --> 00:35:21.559
can get your hands on the secret
Stash. Get your hands on the secret

554
00:35:21.599 --> 00:35:25.320
Stash. Hear it? What's on
tap radio? We know two types of

555
00:35:25.400 --> 00:35:30.880
people, those you drink with and
those that make you drink. Oh,

556
00:35:30.199 --> 00:35:35.800
your parents are coming for the weekend. Either way, we're drinking.

