WEBVTT 1 00:00:00.120 --> 00:00:04.799 Welcome to Maria's MutS and Stuff. It's Maria Malido, So my apologies this 2 00:00:04.879 --> 00:00:10.160 interview you're about to hear. I had some technical difficulties and I cleaned it 3 00:00:10.240 --> 00:00:13.800 up as best as I could, and I hope it still makes sense to 4 00:00:13.839 --> 00:00:17.600 you. And I didn't want to lose it because I wanted to share. 5 00:00:18.960 --> 00:00:23.359 Natalie and John White, they are co founders of the app Birda. It's 6 00:00:23.359 --> 00:00:27.760 a birding app and I think you'll find it interesting and their mission is to 7 00:00:27.920 --> 00:00:34.520 help people experience the natural world, so they'll fight to protect it and you 8 00:00:34.520 --> 00:00:41.679 could learn more at birta dot org. Thanks for your patience listening it's Maria's 9 00:00:41.759 --> 00:00:52.280 MutS and Stuff. What a great idea on iHeartRadio and with me I have 10 00:00:52.399 --> 00:00:57.280 Natalie and John White, founders of Burda is an app. So what made 11 00:00:57.280 --> 00:01:03.359 you come up with the idea? It actually starting in South Africa and that 12 00:01:03.439 --> 00:01:07.400 got us onto the idea that that yeah, when people see they want to 13 00:01:07.400 --> 00:01:12.000 share it. So amazing leopard and our first instinct with our friends and family 14 00:01:12.799 --> 00:01:18.799 game reserved in South Africa, and yeah it become a generalist wildlife app and 15 00:01:18.840 --> 00:01:23.920 then from to bird watching and that I mean decided to go for birds instead 16 00:01:23.920 --> 00:01:29.319 of wildlife. So we realized that etin that we had on our we're going 17 00:01:29.400 --> 00:01:34.640 to wild loidon and game reserves from time three times a year on the platform, 18 00:01:34.680 --> 00:01:38.680 we're active all the time, gardens and you know, even and sort 19 00:01:38.680 --> 00:01:42.040 of urban environs. So we realized that there were a very sort of top 20 00:01:42.200 --> 00:01:47.120 of of a lot more active, but we made the decision a lot simpler 21 00:01:47.120 --> 00:01:52.079 to but of one. It was a much more coll community to to sure, 22 00:01:52.280 --> 00:01:53.400 Yeah, and I think a lot of it was a band of more 23 00:01:53.480 --> 00:01:57.519 people to connect to us. Uh huh, I'm going to do that because 24 00:01:57.840 --> 00:02:04.560 you don't need to be a bird watching you guys. Yeah, exactly. 25 00:02:05.239 --> 00:02:09.080 I'm fascinated by birds, but i'm watcher so to speak many people who've taught 26 00:02:09.080 --> 00:02:14.479 me things about the different birds and try to recognize travel that I like yourselves 27 00:02:14.479 --> 00:02:17.560 and about birds, and you could probably idea internet get those people to stay 28 00:02:17.599 --> 00:02:23.400 see and we found this list and the next time familiar with our lifeless is 29 00:02:23.439 --> 00:02:25.560 obviously and yeah, so once you got lifeless to see that you don't have 30 00:02:25.639 --> 00:02:28.879 on your list, you're you're like, I'm going to add this to my 31 00:02:28.919 --> 00:02:34.800 list, and wow, and it's about kind of you know, fun into 32 00:02:34.840 --> 00:02:39.240 it and kind of motivate people to get outside. You know, badges that 33 00:02:39.280 --> 00:02:44.199 you can wear that you can take part in. And while everything that you 34 00:02:44.240 --> 00:02:50.120 record conservations so at the same tightings, you're also kind of the environment conservation 35 00:02:50.240 --> 00:02:53.400 search. So that's kind of all and then the community kind of whole thing. 36 00:02:53.680 --> 00:02:57.960 Wow, Yeah, it's cool. You have birder dot org because I 37 00:02:58.000 --> 00:03:00.520 thought this was so cool. People experience the natural, we're a fight to 38 00:03:00.599 --> 00:03:06.560 protect it. So we found that bird watching it's almost like a gateway the 39 00:03:06.599 --> 00:03:09.400 outdoors. You can you can anywhere in the world, even in these there 40 00:03:09.439 --> 00:03:14.680 are birds. Get into on appreciating nature. And once you start going to 41 00:03:14.719 --> 00:03:19.479 a little wild to you if something is threatened that place or when the developer 42 00:03:19.639 --> 00:03:22.360 those people that are like, I don't want that to happen about wild space. 43 00:03:22.520 --> 00:03:25.080 Sure, So that's the that's the goal. Yeah, and connect people 44 00:03:25.159 --> 00:03:29.240 with the outdoors they care about it. Walk me through. Say, as 45 00:03:29.280 --> 00:03:31.520 a beginner, I can go to like the apps of the birder app, 46 00:03:32.120 --> 00:03:36.599 So I go to Central Park a bird, take a video of it, 47 00:03:37.080 --> 00:03:42.960 walk me through. You have to take a video or photos. But in 48 00:03:43.000 --> 00:03:46.919 what we've tried to build three step process. The first is feature which helps 49 00:03:46.960 --> 00:03:50.960 you find places to human guards. Okay, and go to Central Park and 50 00:03:51.000 --> 00:03:54.039 there's there'll be locations in Central Park that so we'll point those out for you. 51 00:03:54.280 --> 00:03:58.159 Got a species list of what occurs, what you like you to see, 52 00:03:58.199 --> 00:04:00.159 and we rank that likely to see to the least line. And then 53 00:04:00.199 --> 00:04:04.599 that same feature has got a cool section to that takes there and then what 54 00:04:04.680 --> 00:04:10.639 birds you've seen before you the birds that occur there, but people find to 55 00:04:11.319 --> 00:04:14.039 that will help them see birds. Okay, so that's the first step. 56 00:04:14.159 --> 00:04:18.480 Step where you left off is be the logging step. So that's a you 57 00:04:18.519 --> 00:04:21.560 see, the thing that you want to do is identify a built in field 58 00:04:21.600 --> 00:04:26.959 guard where you can reference images and compare that to scene. You then log 59 00:04:27.000 --> 00:04:30.000 it. You can either log it like there's the ones that you see something 60 00:04:30.000 --> 00:04:32.240 special, you just do a ones where you go into central part of stuff. 61 00:04:32.240 --> 00:04:35.360 Basically everything that you see so as you walk, so as you're logging, 62 00:04:35.399 --> 00:04:40.879 and it's basically recording those locations, post that as is, or if 63 00:04:40.879 --> 00:04:43.839 you're a photographer and you've got some of you saw, then you can attach 64 00:04:43.920 --> 00:04:46.639 those and then when you post it, you know the community gets to see 65 00:04:46.639 --> 00:04:51.519 what if you've taken photos of standard is then the community you're going that we 66 00:04:51.680 --> 00:04:57.959 call our sort of ar feature and an intelligence. It's actual intelligence intelligence. 67 00:04:58.000 --> 00:05:03.000 I love it, know what the sure that's unidentified which will come in and 68 00:05:03.040 --> 00:05:06.839 weigh in and say this photo I think it's x y Z like almost like 69 00:05:06.839 --> 00:05:10.600 a Reddit up and down based on what people are suggested, and then you 70 00:05:10.639 --> 00:05:15.120 can can accept when it has been suggested. We've had an amazing it was 71 00:05:15.199 --> 00:05:20.120 left behind the naturally, yeah, mostly entire internet. That's that's a very 72 00:05:20.120 --> 00:05:26.639 big compliment that you should use that compliment because usually the Internet were as good 73 00:05:26.639 --> 00:05:30.000 as it is, it's not very good exactly. It's anywhere in the world 74 00:05:30.120 --> 00:05:33.800 correct, anywhere in the world with the exact number. But we were instance 75 00:05:33.839 --> 00:05:42.720 now Wow Andie and Joah we're focusing on launched in the UK and then based 76 00:05:42.720 --> 00:05:46.879 in Southern Africa, so those are put but we've got people with one hundred 77 00:05:46.879 --> 00:05:51.800 and seventy seven countries posting sightings. You can also sort of from the comfort 78 00:05:51.839 --> 00:05:58.040 of yourself, other people are seeing colorful exotic birds. We've got quite a 79 00:05:58.079 --> 00:06:00.759 lot of brown birds, so it's you know, sure, we've got a 80 00:06:00.800 --> 00:06:03.199 feed called the nearby the way in the world and you can see like a 81 00:06:03.199 --> 00:06:08.000 little feeding in that location. Cool, so you can sort of drop it 82 00:06:08.040 --> 00:06:12.600 into and just see they're all the cool things people. I mean, that's 83 00:06:12.600 --> 00:06:15.160 it's true. It's like it's the world to people. Yeah, absolutely, 84 00:06:15.240 --> 00:06:18.240 especially to see something for another continent that they would never be able to. 85 00:06:18.800 --> 00:06:21.839 I'm very intrigued by it. It's a cool app. There's a lot of 86 00:06:21.879 --> 00:06:27.000 We've had a lot of different platforms and we don't see this competition like in 87 00:06:27.040 --> 00:06:30.959 this eBird, which is massive and incredible work for conservation. They've got a 88 00:06:30.040 --> 00:06:36.680 following. We see ourselves as aggregator of all these different ass in community and 89 00:06:36.759 --> 00:06:41.279 fun and stuff like that. Then you can just empy records over from these 90 00:06:41.279 --> 00:06:46.360 other platforms. Here in the UK, we've got bird Bird lesser cuttings over 91 00:06:46.399 --> 00:06:48.560 that will populate your life, will get you started, and then when you 92 00:06:48.680 --> 00:06:55.519 just do another important is about the community sure built like a new generation. 93 00:06:55.600 --> 00:06:59.639 Yeah, you know, I think this kind of stereotype around bird something for 94 00:06:59.720 --> 00:07:02.199 kind of older you know, plenty of time on their hut. You know. 95 00:07:02.639 --> 00:07:05.839 With Burder, we've really kind of new generation of bird. What a 96 00:07:05.839 --> 00:07:11.920 lot of younger people are really like feel the mental issues that are at stake, 97 00:07:12.000 --> 00:07:15.480 and they really part of the community that kind of wants to share their 98 00:07:15.519 --> 00:07:18.319 experiences. It's about sixty percent of our community of Putty four I think it 99 00:07:18.399 --> 00:07:23.000 was. Oh, that's it's quite a significant proportion that are younger. For 100 00:07:23.079 --> 00:07:27.040 all of thoughts that come from gen Z are very interested in the future edge 101 00:07:27.040 --> 00:07:29.680 that's happening to the earth. We all need them these days, don't we 102 00:07:29.759 --> 00:07:33.040 to kind of get off our scrolling get outdoors. By introducing these kind of 103 00:07:33.120 --> 00:07:36.879 fun challenges, you can set goals, so I'd like to spend so much 104 00:07:36.920 --> 00:07:43.240 time this month. All of these things are ways kind of being motivated and 105 00:07:43.279 --> 00:07:46.199 then other piece so kind of as a knock on effect, which is pretty 106 00:07:46.199 --> 00:07:47.639 cool, right right, And I wont as it goes along, you're going 107 00:07:47.680 --> 00:07:51.759 to have couples or maybe you have already. Maybe it's like a dating inside 108 00:07:51.800 --> 00:07:58.560 as well. Yeah, the name Burder we actually for a name we were 109 00:07:58.600 --> 00:08:01.959 called, and then we started trying to sort of formalize that name, and 110 00:08:03.959 --> 00:08:09.800 we were struggling. We basically looked at evans on the internet and good and 111 00:08:09.920 --> 00:08:13.040 names that we could trade. I mean when its like short and you had 112 00:08:13.040 --> 00:08:18.920 about one hundred different names bird and there sure when you use the platform a 113 00:08:18.000 --> 00:08:22.199 Strava feel to it and genality and what you can do and trying to as 114 00:08:22.240 --> 00:08:30.879 a friendly and I rather yeah, yeah, it's about birds name it's perfect, 115 00:08:31.040 --> 00:08:33.960 it's perfect. Each have a favorite bird, we do you do? 116 00:08:35.240 --> 00:08:39.799 Okay, go first? So which sort of reflects on favorite uk bird, 117 00:08:39.240 --> 00:08:43.879 which a great spotted woodpecker, which are very striking birds. I just think 118 00:08:43.919 --> 00:08:46.559 wod pull birds. And then my sort of which is where I spent a 119 00:08:46.559 --> 00:08:50.240 lot of chart bird, which is this very kind of tall, it's got 120 00:08:50.320 --> 00:08:54.840 very long walking very gracefully through the cool hair. Do you cool bird? 121 00:08:56.559 --> 00:09:01.879 Cool? And John mine is the bones little fifty upper And yeah it's also 122 00:09:01.960 --> 00:09:07.000 South African pact difficult toy in South Africa and Naskan Creaker National Park. I've 123 00:09:07.000 --> 00:09:11.399 also got to have to competitions. The one is a bond swallow because of 124 00:09:11.480 --> 00:09:18.039 their loves in partly loves in Africa. Like you, right, that's perfect. 125 00:09:18.240 --> 00:09:22.240 So before we go for someone who wants to get started with the app, 126 00:09:24.159 --> 00:09:28.360 take lookings around you see what birds you can find, and once you've 127 00:09:28.440 --> 00:09:31.639 logged them, we automate for you and once you go loveless, Ye, 128 00:09:31.759 --> 00:09:37.279 there your first size badge, which is a pretty cool little badgade, and 129 00:09:37.399 --> 00:09:39.960 you can kind of get started. I love it. Natalie and Genres of 130 00:09:41.039 --> 00:09:50.720 Burda, thank you.