1 00:00:00,080 --> 00:00:03,919 You're never going to feel like your audience is big enough, and going through 2 00:00:03,919 --> 00:00:08,759 the whole process of launching will actually grow your audience because that is what forces 3 00:00:08,800 --> 00:00:12,119 you to show up intentionally. It forces you to show up consistently. It 4 00:00:12,199 --> 00:00:15,320 forces you to show up with content that is the right fit for the right 5 00:00:15,359 --> 00:00:20,960 people, and that's how your audience grows. Welcome to Imperfect Action. I'm 6 00:00:20,960 --> 00:00:24,679 Steph Taylor. For years, I read all the books, downloaded all the 7 00:00:24,719 --> 00:00:28,960 freebies, and did all the courses, but it wasn't until I started taking 8 00:00:29,000 --> 00:00:34,880 imperfect action that my business had its first million dollar year. Imperfect Action is 9 00:00:34,920 --> 00:00:41,039 about doing things before you're ready, prioritizing consistent action over perfect action, and 10 00:00:41,119 --> 00:00:45,799 moving forward even when you're not sure you're doing it right. On this show, 11 00:00:45,880 --> 00:00:50,200 you can expect mindset advice, actionable marketing tips, and strategies to build 12 00:00:50,240 --> 00:00:54,520 a business that brings you more profit, more freedom, and even more joy. 13 00:00:56,719 --> 00:00:59,679 Are you on the list to get my daily businesses? Every day, 14 00:00:59,759 --> 00:01:03,119 I'll send you a bite sized prompt designed to help you grow your business in 15 00:01:03,159 --> 00:01:07,040 a more intentional way. Sign up at steptaylor dot co, forward slash DBB, 16 00:01:07,400 --> 00:01:14,159 or at the link in the show notes. Hey, welcome back to 17 00:01:14,159 --> 00:01:18,560 Imperfect Action. This is episodes eight hundred and eight. Today we're talking about 18 00:01:19,120 --> 00:01:23,519 launch profits when you have a tiny audience. Now, if you are thinking 19 00:01:23,640 --> 00:01:27,000 of launching an online course, a group program, membership, or literally any 20 00:01:27,040 --> 00:01:32,280 other digital product or online offer, but the thing that's holding you back, 21 00:01:32,519 --> 00:01:37,040 or that is limiting you or challenging you is that you have a small audience. 22 00:01:37,560 --> 00:01:42,040 This episode is for you. Now. I'm going to start by covering 23 00:01:42,040 --> 00:01:44,879 off on some of the biggest mistakes that I see business owners with the small 24 00:01:44,920 --> 00:01:49,200 audience making when it comes to launching, and then I'm going to share a 25 00:01:49,239 --> 00:01:53,760 couple of ways that I think you can maximize your launch profits when you do 26 00:01:53,920 --> 00:01:56,799 have that tiny audience, because we all have to start somewhere, right, 27 00:01:57,359 --> 00:02:00,760 So, biggest mistakes that I see people when they have a small audience when 28 00:02:00,799 --> 00:02:06,439 it comes to launching. The first big mistake is waiting until their audience is 29 00:02:06,480 --> 00:02:10,360 big enough to launch their new offer. And this happens mostly when it's the 30 00:02:10,360 --> 00:02:15,199 first time somebody is launching something new and they're like, Oh, I want 31 00:02:15,199 --> 00:02:16,280 to launch this, and I want to make sure I'm getting lots of sales 32 00:02:16,599 --> 00:02:20,120 at the launch, so I'm just going to wait until I have more people 33 00:02:20,120 --> 00:02:23,000 in my audience. But the problem is you're never going to feel like your 34 00:02:23,000 --> 00:02:28,000 audience is big enough, and going through the whole process of launching will actually 35 00:02:28,039 --> 00:02:30,919 grow your audience because that is what forces you to show up intentionally. It 36 00:02:30,919 --> 00:02:35,599 forces you to show up consistently. It forces you to show up with content 37 00:02:35,639 --> 00:02:38,319 that is the right fit for the right people, and that's how your audience 38 00:02:38,439 --> 00:02:43,240 grows. And one of the key pieces of feedback that I hear over and 39 00:02:43,280 --> 00:02:47,159 over and over again from my launch Magic students is that once they started showing 40 00:02:47,240 --> 00:02:53,240 up and sharing that strategic content for the launch of their course or their program 41 00:02:53,319 --> 00:02:55,319 or whatever it was they were launching, they also, as a side effect, 42 00:02:55,319 --> 00:03:01,360 started getting more inquiries from potential clients for their serf because that content was 43 00:03:01,360 --> 00:03:05,840 growing their audience, it was resonating with the right people, and those people 44 00:03:05,840 --> 00:03:09,960 wanted to work with them. The second big mistake is launching once and then 45 00:03:10,039 --> 00:03:15,680 putting their course or their membership or wherever into a shop on their website or 46 00:03:15,719 --> 00:03:17,240 it just lives there. There's a cull to action from your homepage, Join 47 00:03:17,280 --> 00:03:21,800 my course, join my membership, and that's the extent of the sales process. 48 00:03:22,280 --> 00:03:24,240 Now, launching is a way to sell your offer. It's not just 49 00:03:24,400 --> 00:03:29,039 something that happens the first time you put it out into the world. I 50 00:03:29,159 --> 00:03:32,240 know it sounds it's very counterintuitive. A launch is not just the one thing 51 00:03:32,240 --> 00:03:36,080 that happens the one time when you create that thing and put it out there 52 00:03:36,080 --> 00:03:38,319 for sale the very very first time. And if you don't want to live 53 00:03:38,439 --> 00:03:42,000 launch your offer a few times a year, if you don't want to do 54 00:03:42,039 --> 00:03:45,960 the whole webinar, cart, open cart, close, deadline, all of 55 00:03:46,000 --> 00:03:49,919 that thing, that's fine. But I still recommend live launching it at least 56 00:03:49,919 --> 00:03:53,840 once or twice, because that's going to give you a really good insight into 57 00:03:53,960 --> 00:03:57,960 the messaging and the strategy that's going to work to sell it before you make 58 00:03:58,000 --> 00:04:01,520 it available all the time. Mistake number three putting all of their eggs into 59 00:04:01,560 --> 00:04:05,400 the social media basket. The thing with social media is that you are very 60 00:04:05,439 --> 00:04:10,360 much at the whim of the algorithm, and your content only reaches such a 61 00:04:10,400 --> 00:04:14,719 small percentage of your followers. Yes, even on threads, and I will 62 00:04:14,719 --> 00:04:17,480 do a whole other episode about Threads another day because there's a lot to unpack 63 00:04:17,519 --> 00:04:21,720 there. But with all social media platforms, you're very much at that whim 64 00:04:21,920 --> 00:04:27,800 of their algorithms. So trying to build your social media audience isn't necessarily going 65 00:04:27,839 --> 00:04:30,800 to be the best use of your time, and a better use of your 66 00:04:30,839 --> 00:04:33,959 time would be building your email list, creating some kind of strategic lead magnet 67 00:04:34,000 --> 00:04:40,639 that's designed just for this particular offer that you are launching, nurturing your email 68 00:04:40,639 --> 00:04:44,240 list, right so when somebody's downloaded that lead magnet, the freebie that's going 69 00:04:44,279 --> 00:04:46,800 to get them onto your list, then nurturing those people with the content that's 70 00:04:46,839 --> 00:04:49,519 going to move them closer to buying from you. And I'll talk about that 71 00:04:49,600 --> 00:04:55,480 a little bit more in just a second. Mistake number four using their content 72 00:04:55,600 --> 00:04:59,879 to build hype in a launch, nobody else is going to be as excited 73 00:05:00,000 --> 00:05:02,879 about your offer as you are. Excitement isn't what sells, and trying to 74 00:05:02,879 --> 00:05:06,720 get your audience excited in the hopes that they will buy from you that is 75 00:05:06,759 --> 00:05:11,279 never going to convert, as well as strategic content that's designed to nurture your 76 00:05:11,319 --> 00:05:15,959 audience so that they're ready to buy when doors open. Mistake number five not 77 00:05:16,199 --> 00:05:21,319 giving a long enough runway before doors open. So this is where when I 78 00:05:21,360 --> 00:05:25,839 say your audience is going to grow as you launch. If you give yourself 79 00:05:25,839 --> 00:05:29,560 that sixty to ninety days of lead up where you are sharing strategic content before 80 00:05:29,600 --> 00:05:32,480 doors open, that's going to start to grow your audience with the right people 81 00:05:32,519 --> 00:05:36,800 as well as nurture them. And a lot of the time, there's this 82 00:05:36,879 --> 00:05:41,240 big misconception that if we create, if we just create the right offer, 83 00:05:41,639 --> 00:05:44,120 then all we need to do is find the right people who want what we're 84 00:05:44,160 --> 00:05:46,279 selling. And most of the time, even the right people who want what 85 00:05:46,319 --> 00:05:49,360 we're selling, they still have a little journey they need to go on before 86 00:05:49,360 --> 00:05:53,720 they'll be ready to buy. And I call this little journey the magician's gap. 87 00:05:53,720 --> 00:05:56,720 There's a little gap between where they are right now and where they need 88 00:05:56,759 --> 00:06:00,680 to be to be ready to buy, and your lead up, the content 89 00:06:00,680 --> 00:06:02,160 that you're sharing in the lead up to doors open, is helping them to 90 00:06:02,199 --> 00:06:05,079 bridge that gap. It has nothing. You're not talking about your offer, 91 00:06:05,199 --> 00:06:10,199 you're not telling them something exciting is coming. You are sharing strategic content that 92 00:06:10,319 --> 00:06:13,160 is shifting them to where they need to be. And that is why I 93 00:06:13,240 --> 00:06:17,399 usually would suggest at least sixty days of that strategic content in the lead up 94 00:06:17,439 --> 00:06:20,600 to doors open. It's going to be longer. It might be ninety days 95 00:06:20,639 --> 00:06:25,040 if you have a smaller audience, or if there is a larger magician's gap, 96 00:06:25,079 --> 00:06:27,800 a larger gap that they need to bridge to be ready to buy. 97 00:06:28,360 --> 00:06:30,959 Okay, So the key idea that I want you to think about as we 98 00:06:31,120 --> 00:06:35,240 are going through today's episode is I want you to think of your launch as 99 00:06:35,279 --> 00:06:40,399 a rinse and repeat process. It's not just something you do once. It's 100 00:06:40,399 --> 00:06:44,319 something you can do multiple times a year with the same offer, each time 101 00:06:44,360 --> 00:06:46,839 bringing in a cash injection. Because launching is a sales process. It is 102 00:06:46,959 --> 00:06:51,160 one way to sell your offers. It is a vehicle for a sales system, 103 00:06:51,279 --> 00:06:56,759 a sales system which is a strategic, repeatable process for selling your offers. 104 00:06:57,279 --> 00:07:00,160 For example, we have launch Magic, my sick course that I created 105 00:07:00,279 --> 00:07:03,879 back in twenty twenty and I've updated it since. But we launch it twice 106 00:07:03,879 --> 00:07:08,759 per year, and each time that we launch it, we have a limited 107 00:07:08,800 --> 00:07:12,000 time kind of lead up where we're sharing free content to nurture the audience and 108 00:07:12,040 --> 00:07:15,680 bridge that magician's gap. We have a limited time promotional period, cart open 109 00:07:15,720 --> 00:07:19,680 period, and a deadline to sign up when doors close. We also have 110 00:07:19,759 --> 00:07:24,079 offer less sell More, which, unlike Launch Magic, is always open. 111 00:07:24,120 --> 00:07:27,360 Somebody can sign up for offer Less sell More at any point in time, 112 00:07:27,639 --> 00:07:30,879 whereas Launch Magic you can only sign up for it twice a year. But 113 00:07:30,920 --> 00:07:32,560 we still do launches for offer Less sell More, so we still have that 114 00:07:32,600 --> 00:07:36,560 free content to nurture the audience. Podcast episode that have a webinar that I've 115 00:07:36,560 --> 00:07:41,240 taught for it. We still have a limited time promotional period where if somebody 116 00:07:41,279 --> 00:07:45,480 signs up in that cart open period, they get bonuses, and we still 117 00:07:45,480 --> 00:07:48,879 have a deadline, even though the deadline isn't doors closing, its bonuses expiring. 118 00:07:50,519 --> 00:07:55,800 And this is how you start to scale an offer by launching it again 119 00:07:55,879 --> 00:07:58,560 and again. So when I first launched the podcast launch Plan, which is 120 00:07:58,600 --> 00:08:01,199 one of my offers, it's a two hundred and fifty dollars offer. The 121 00:08:01,240 --> 00:08:05,360 first time I launched it, I think it made around two to three thousand 122 00:08:05,360 --> 00:08:09,240 dollars in sales at first launch, and twelve months later by launching it over 123 00:08:09,279 --> 00:08:13,639 and over again before I put it on an evergreen sales process, twelve months 124 00:08:13,720 --> 00:08:20,560 later, it made eight hundred thousand dollars in sales from just repeating those launches 125 00:08:20,600 --> 00:08:26,480 and then taking that strategy and putting it into an evergreen automated process. But 126 00:08:26,800 --> 00:08:28,959 it would never have scaled if I hadn't done those live launches multiple times. 127 00:08:30,000 --> 00:08:33,360 I think we did seven or eight live launches in total. Now, how 128 00:08:33,399 --> 00:08:37,440 can you then, if you have a tiny audience right now, how can 129 00:08:37,480 --> 00:08:39,759 you start to maximize those launch profits? I'm going to share four things you 130 00:08:39,799 --> 00:08:45,200 can do. Firstly, focus on building your email list with the right people. 131 00:08:45,919 --> 00:08:48,840 Building your audience on social media, whatever platform it is. It's like 132 00:08:48,879 --> 00:08:52,320 building a house on sand and at any point, the algorithm can change and 133 00:08:52,360 --> 00:08:56,840 your audience can just wash away. Whereas your email list, that's an audience 134 00:08:56,879 --> 00:09:01,159 that you own and even you know, I've got thirty seven, not seventy 135 00:09:01,159 --> 00:09:05,159 three, thirty seven thousand followers on Instagram and every time we do a launch, 136 00:09:05,240 --> 00:09:09,000 most of the sales still come from our emails to our email list. 137 00:09:09,840 --> 00:09:13,000 But that's also because I've spent a lot of time growing this email list with 138 00:09:13,039 --> 00:09:18,080 the right people. We've got offer specific lead magnets, which is a freebee 139 00:09:18,080 --> 00:09:22,200 that somebody can opt in for by giving us their email address. But they're 140 00:09:22,240 --> 00:09:26,360 not a shiny freebie that everybody wants. It's a freebie that is the right 141 00:09:26,399 --> 00:09:30,879 fit for the right person. Now, if you go back to episode six 142 00:09:30,960 --> 00:09:33,480 hundred and seventy four, I talk a little bit there about how to create 143 00:09:33,559 --> 00:09:37,639 a lead magnet for a specific offer, a lead magnet to fill your email 144 00:09:37,639 --> 00:09:41,879 list with the right people for one particular offer. If you want the direct 145 00:09:41,919 --> 00:09:43,799 link to that episode, send me a DM on Instagram. I'm there at 146 00:09:43,799 --> 00:09:48,120 Steph Taylor dot co. If you send me the number six seven four, 147 00:09:48,200 --> 00:09:52,960 six hundred and seventy four, just in number numbers numerals, I will send 148 00:09:52,000 --> 00:09:56,519 you a DM with the link to listen to that episode directly, so you 149 00:09:56,519 --> 00:09:58,960 don't have to go and look for it. The second thing you can do 150 00:10:00,159 --> 00:10:03,519 to maximize your launch profits with the tiny audience is being intentional with the content 151 00:10:03,600 --> 00:10:07,519 you share in the lead up to the doors open. So I talked about 152 00:10:07,559 --> 00:10:11,159 the magician's gap a little bit earlier in this episode. Basically, there is 153 00:10:11,200 --> 00:10:15,679 a big gap between where your audience is right now and where they need to 154 00:10:15,720 --> 00:10:20,080 be to be ready to buy your offer, and until you bridge that gap 155 00:10:20,120 --> 00:10:22,679 for them, it's going to be a whole lot harder to actually sell to 156 00:10:22,720 --> 00:10:26,200 them. For example, with my podcast launch plan offer, it's a course 157 00:10:26,320 --> 00:10:30,840 on launching a podcast, somebody who is the right person for the podcast launch 158 00:10:30,840 --> 00:10:33,159 plan. They're probably believing that, or they're probably thinking, yes, I 159 00:10:33,159 --> 00:10:37,000 want to launch a podcast, but they believe that the equipment is too expensive 160 00:10:37,080 --> 00:10:41,519 or that they're not tech savvy enough to start a podcast. And until they 161 00:10:41,600 --> 00:10:45,480 can see that actually, the equipment can be really cheap and you can do 162 00:10:45,639 --> 00:10:50,320 you can start a podcast without being tech savvy, they're never gonna buy the 163 00:10:50,320 --> 00:10:52,279 podcast launch plan. I can get them really excited about launching a podcast, 164 00:10:52,639 --> 00:10:56,240 but if they're still thinking, oh, I'm not tech savvy enough to do 165 00:10:56,320 --> 00:10:58,440 it, then they're not gonna take action. They're not gonna buy, they're 166 00:10:58,440 --> 00:11:01,759 not gonna start their podcast. And this gap exists with literally any offer. 167 00:11:03,080 --> 00:11:07,039 It's not just with courses and memberships and programs. It's with literally any other 168 00:11:07,080 --> 00:11:09,519 offer that you are selling. The only difference is that when you are live 169 00:11:09,600 --> 00:11:13,679 launching, you can help your audience to bridge that gap in real time. 170 00:11:13,720 --> 00:11:18,639 You can take them on a journey in real time with you. And basically 171 00:11:18,639 --> 00:11:22,000 the entire purpose of your launch is to bridge this gap. It's to help 172 00:11:22,039 --> 00:11:24,480 your audience to make a decision about whether your offer is right for them. 173 00:11:24,679 --> 00:11:28,759 Or not. So having a longer runway, allowing that sixty to ninety days 174 00:11:30,159 --> 00:11:33,879 and sharing content that bridges this gap, that's going to help you to convert 175 00:11:33,919 --> 00:11:37,639 your audience a whole lot better. And I'm running a free event with where 176 00:11:37,679 --> 00:11:41,799 we're kind of deep diving into this. I'm running this free event. It's 177 00:11:41,799 --> 00:11:45,440 only for people who are on the launch Magic waitlist, and I'll be teaching 178 00:11:45,440 --> 00:11:48,360 you Module one of launch Magic for free live on Zoom, where we can 179 00:11:48,360 --> 00:11:52,159 start to uncover the magician's gap for your offer. I am capping it at 180 00:11:52,159 --> 00:11:54,720 one hundred people. It's first in, first served, and they won't be 181 00:11:54,799 --> 00:11:58,440 a replay. So if you want to get access to this event, you 182 00:11:58,480 --> 00:12:01,320 need to jump onto the wait list. It's happening early June, So if 183 00:12:01,360 --> 00:12:03,159 you're not on the launch Magic waitlist, send me a DM on Instagram, 184 00:12:03,360 --> 00:12:07,240 send me the word magic. I'm there at Stephtaylor dot co. Or if 185 00:12:07,279 --> 00:12:09,840 you prefer to just opt in the old school way, you can go to 186 00:12:09,840 --> 00:12:16,120 Steff Taylor dot co slash Magic for the waitless page. Okay, number three, 187 00:12:16,200 --> 00:12:18,279 The third thing you can do to maximize your launch profits with a tiny 188 00:12:18,320 --> 00:12:24,200 audience is being strategic with how you price and structure your offers. Now, 189 00:12:24,559 --> 00:12:26,039 if you want to make ten thousand dollars in sales, you can sell a 190 00:12:26,120 --> 00:12:30,759 one hundred dollar offer to one hundred people or a one thousand dollar offer to 191 00:12:31,080 --> 00:12:33,120 ten people. And when you have a small audience, it's going to be 192 00:12:33,200 --> 00:12:37,759 way easier to sell to ten people than it is going to be to one 193 00:12:37,840 --> 00:12:41,000 hundred people because you just don't have that kind of reach yet. And it's 194 00:12:41,039 --> 00:12:45,919 actually not much harder to sell a one thousand dollar offer than a one hundred 195 00:12:45,960 --> 00:12:48,759 dollar offer. You know, in my experience, I've found it sometimes actually 196 00:12:48,799 --> 00:12:54,759 easier provided that I've nurtured that audience really well. If you really do want 197 00:12:54,799 --> 00:12:56,240 to sell a one hundred dollar offer, then you do also need to think 198 00:12:56,240 --> 00:13:01,120 about what kind of upsells you can pretend add to it to maximize that launch 199 00:13:01,120 --> 00:13:05,399 profit. For example, can you give somebody the option to add on one 200 00:13:05,440 --> 00:13:09,159 on one coaching to the offer a checkout that can I tick a box to 201 00:13:09,200 --> 00:13:13,320 add three coaching sessions for one thousand dollars and that's increasing the order value, 202 00:13:15,440 --> 00:13:18,960 and then also starting to think about what is the next step after this offer? 203 00:13:18,519 --> 00:13:22,120 If someone buys my one hundred dollar offer and then there's no way for 204 00:13:22,200 --> 00:13:28,000 them to work with you. After they finished that offer. Then your lifetime 205 00:13:28,039 --> 00:13:31,360 sales from this one person in your audience is one hundred dollars. And since 206 00:13:31,360 --> 00:13:33,039 you don't have a lot of people in your audience, you're not really maximizing 207 00:13:33,039 --> 00:13:37,679 the amount of sales you can make. But if they finish your offer and 208 00:13:37,720 --> 00:13:41,679 then something there's something else there that they now need help with and you can 209 00:13:41,720 --> 00:13:43,960 help them with, and they sign up for another offer, whether it's one 210 00:13:45,000 --> 00:13:48,240 hundred dollars five hundred dollars, you've now increased your sales from that person in 211 00:13:48,279 --> 00:13:54,600 your audience. Okay, the fourth thing you can do to make more sales, 212 00:13:54,840 --> 00:13:58,639 maximize your profits and your next launch with a small audience is intentionally and 213 00:13:58,720 --> 00:14:03,360 consistently showing up to grow your audience. Social media isn't really an audience growth 214 00:14:03,440 --> 00:14:07,120 tool anymore, but most people still treat it like it is, and I 215 00:14:07,240 --> 00:14:11,559 like to think of it as more of a place to nurture your existing audience. 216 00:14:11,879 --> 00:14:15,200 So instead, how are you intentionally getting in front of your audience? 217 00:14:15,480 --> 00:14:18,679 When I say intentionally getting in front of your audience, that does not mean 218 00:14:18,279 --> 00:14:22,440 showing up on social media right, Intentionally getting in front of new audiences. 219 00:14:22,440 --> 00:14:24,519 I should say does not mean showing up on social media, because the algorithm's 220 00:14:24,559 --> 00:14:28,120 not really showing your content to new people. And if you are struggling to 221 00:14:28,159 --> 00:14:31,879 reach new people right now, guess what. You can't keep doing more of 222 00:14:31,919 --> 00:14:35,039 the same thing and hoping that by just doing the same thing something's going to 223 00:14:35,120 --> 00:14:37,720 change. One day. You have to try something new, and it's probably 224 00:14:37,759 --> 00:14:41,720 going to feel really scary and hard, because doing something new is always going 225 00:14:41,759 --> 00:14:46,159 to be uncomfortable, and that's something new. Might look like doing podcast interviews 226 00:14:46,200 --> 00:14:50,399 on somebody else's show to get in front of your ideal clients. It might 227 00:14:50,480 --> 00:14:54,240 look like doing collaborations and partnerships. It might look like working with affiliates, 228 00:14:54,759 --> 00:15:00,679 networking, going to events, speaking at events wherever you can get phis or 229 00:15:00,799 --> 00:15:05,159 virtually in front of new audiences, and then you can send them back and 230 00:15:05,159 --> 00:15:07,600 say, hey, follow me on Instagram or follow me at wherever, join 231 00:15:07,639 --> 00:15:09,879 my email list, whatever. That's fine, but we need to actually get 232 00:15:09,879 --> 00:15:13,960 in front of those new people first. We can't rely on the algorithm to 233 00:15:13,960 --> 00:15:16,240 show us to those new people. Okay, I'm going to wrap this up 234 00:15:16,279 --> 00:15:20,120 with a question that I get asked quite a lot which is should you invest 235 00:15:20,200 --> 00:15:24,279 in paid ads for the first launch of a new offer? And my answer 236 00:15:24,360 --> 00:15:28,960 to this is it depends can you invest that money into paid ads with an 237 00:15:30,000 --> 00:15:33,279 expectation of zero return and be okay with that because in reality, you don't 238 00:15:33,279 --> 00:15:37,039 know how your launch is going to convert the first time. You don't know 239 00:15:37,480 --> 00:15:39,960 until you get your offer out there and you ask people to pay money for 240 00:15:41,039 --> 00:15:43,759 it. And the same offer that has been launched with two completely different strategies, 241 00:15:43,799 --> 00:15:48,320 two completely different versions of messaging, can have two completely different results. 242 00:15:48,559 --> 00:15:52,759 You don't know what's going to land just yet, which is why launching is 243 00:15:52,840 --> 00:15:56,039 really an experiment. A lot of the time it is testing, tweaking. 244 00:15:56,519 --> 00:16:00,440 Let's see if this messaging works, Let's see if this messaging works. We 245 00:16:00,480 --> 00:16:03,559 still even though we've launched launch Magic like nine times, and if every time 246 00:16:03,559 --> 00:16:04,840 we launch it, we tweak the messaging a little bit to see if we 247 00:16:04,840 --> 00:16:08,399 can optimize it and make it better. And yes, you can do a 248 00:16:08,399 --> 00:16:11,480 lot of audience research. You really do need to do some audience research, 249 00:16:11,960 --> 00:16:18,240 but even all audience research in the world won't guarantee that your launch will succeed 250 00:16:18,639 --> 00:16:22,159 until you get it out there and you test it Now in a little under 251 00:16:22,200 --> 00:16:26,120 a month, I'm opening updoors to launch Magic again for the second time this 252 00:16:26,200 --> 00:16:29,639 year, the second and final time this year. Join me inside Launch Magic. 253 00:16:29,679 --> 00:16:33,480 You can create a rinse and repeat launch strategy to make more sales of 254 00:16:33,639 --> 00:16:37,159 your digital products and offers more on demand cash injections and more freedom in your 255 00:16:37,200 --> 00:16:41,240 business. Anytime that you want it, you can get on the waitlist, 256 00:16:41,279 --> 00:16:44,039 and if you're on the waitlist, you will also score that invite to my 257 00:16:44,120 --> 00:16:48,120 free virtual event where I'm teaching Module one of launch Magic for free. Shoot 258 00:16:48,159 --> 00:16:51,799 me a DM at stephtaylor dot co, send me the word magic and I'll 259 00:16:51,799 --> 00:16:55,159 add you to the waitlist. Or if you prefer the website version, go 260 00:16:55,200 --> 00:16:57,960 to stephtaylor dot co slash magic and you can join the weightlist over there. 261 00:16:59,440 --> 00:17:02,559 That is it today's episode. Thank you so much for listening. Catch you 262 00:17:02,600 --> 00:17:03,000 next time.