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So if we talk about the paid
advertisement on LinkedIn, it is more expensive

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than the rest because you can very
much PI can choose who you can target.

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You can literally target president and CEOs
of those specific companies. Let's say

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you choose companies that have one hundred, two hundred and two five hundred employees.

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There are CEOs, they've been in
that position for a couple of years.

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Because you get access to super specific
targeting, you do pay higher prids.

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You're listening to Carrie Let'sa's Financial Survival
Network where you get valuable information you

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just can't find anywhere else to thrive
in today's trying times. You need the

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00:00:42,520 --> 00:00:49,079
Financial Survival Network now more than ever. Go to Financial Survivalnetwork dot com and

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get your free newsletter and gift.
Financial Survival Network now more than ever.

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00:00:59,119 --> 00:01:03,000
And welcome you are listening to and
watching the Financial Survival Network. I'm your

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00:01:03,040 --> 00:01:07,799
host, Carrie Let's Hey, So
what does it take to do it?

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Say? Successful digital campaign? How
do you make money off your website?

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No matter what's your traffic, no
matter no matter what it's about. We've

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got an expert now with us,
Alex Thrick. Alex, Hey, how

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do we do it? And first, welcome to the show, of course,

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But is there a shortcut for doing
a successful digital marketing campaign? Well,

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first of all, thanks for having
me on the show. There is

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a shortcut. The fastest way is
to run paid ads, whether it's their

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Facebook the meta, which is Facebook, Instagram, WhatsApp, all those platforms.

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The second art is Google on YouTube. You could also use TikTok.

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Of course, it events on your
audience and it also depends on on your

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offer and where your audience is spending
their time on. So, for example,

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you mostly work with the B to
B audience, but you want to

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get B to B clients, you
should definitely be on LinkedIn because eighty percent

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of B to B sales are common
from LinkedIn. But LinkedIn's expensive, isn't

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it compared to Yeah, so if
we talk about the paid advertisement on LinkedIn,

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it is more expensive than the rest
because you can very much p You

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can choose who you can target.
You can literally target president and CEOs all

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those specific companies. Let's say you
choose that companies that have one hundred to

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two hundred to five hundred employees,
there are CEOs. They've been in that

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position for a couple of years because
you can you get access to super specific

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targeting, you do pay higher prides. So it really depends on where where

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your audience spending their time. Okay, So the question is you're going to

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pay more, is is it worth
it? And if your audience is there,

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the answer is yes, because that's
probably the best place to reach them.

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Right, Oh yeah one, all
right? Uh so what if you're

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just trying to get traffic to your
website, you sell stuff there, where

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would you want to it? Where
would you want to market that? So

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if you sell stuff on the website
most of the times so far, what

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I've seen myself, what we've been
doing, Facebook and Instagram works amazing.

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Well, they never we always had
a good experience with them. TikTok could

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be in a good platform these days, Like specifically these days, TikTok is

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becoming more of a pay to play
platform, just like Facebook, Instagram,

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Google and YouTube. Because I guess
I can I can say back in the

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day, so let's say two years
ago, three years ago, TikTok was

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still pushing content organically and you could
get a lot of traffic organic by creating

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content on the platform, so people
will go to your website. Okay,

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Uh, so we like TikTok,
that's an up and comer. And what

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about with all the government stuff Congress
devoted to ban them, you think it's

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a bunch of noise and honest So
with that, what I've seen in the

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market, a lot of people are
pushing their subscribers that they have on their

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followers that they have on TikTok,
They're pushing them to Instagram now Instagram and

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YouTube, and that's that's one of
the strategies that I've seen people and influncers

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and businesses doing. Or they grow
a big following on TikTok and they redirect

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all those people to YouTube because it's
free traffic. But on YouTube you get

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to build your community, you get
to people, get to have seamer content

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interesting, so it's kind of an
indirect way to build your YouTube channel.

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It is, yeah, pretty much
because honestly, like in case with TikTok,

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people's attention to spend is like less
than goldfish. It used to be

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six seven seconds, then went down
to five. Now it's at about three

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seconds, and especial it's like a
cetc fly pretty much. Yeah, but

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that so you can actually use the
use TikTok to drive your traffic on your

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other channels and works for Instagram Facebook
as well. Yeah, Facebook reels work

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really well, so some of them
could literally go virald because Facebook is pushing

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reels because they want people to use
as a platform. In case with Instagram,

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it is more you do have more
competition because it's an older platform compared

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to the rest. Facebook is the
oldest one if you compare them all,

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but in terms of the engagement,
the Instagram is one of the Uh it's

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like, uh, let's say,
TikTok is like I'm like one o one,

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Instagram is I don't go sure,
I put it at four one or

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a five to one, and it's
it's it's at the last level. So

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it's interesting like Facebook now is for
like old people, right, That's what

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people have been saying for years now. I don't know, honestly, we've

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been targeting people from like twenty years
old as the youngest twenty actually a team,

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yeah, eighteen to twenty all the
way up to sixty five plus and

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it's been working well. But most
of the times, yes, if you

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do have an older and when I
say it older, honestly, it's like

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thirty plus if your audience are thirty
plus. Facebook works on into the world

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and for the for the rest,
Instagram will take your Instagram. Instagram is

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definitely younger, but you know,
like you're hitting an older audience, but

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the older people have the money,
right, Yeah, that's it. So

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so I've heard, you know,
I know people have had enormously successful seven

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figure campaigns on Facebook. So I
guess, like, when you get a

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new client, what do you do? How do you evaluate and figure out

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what platforms to approach? So in
the beginning of the first step is we

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figure out whose is their deal client? Well, do you want to target?

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It is a male female, both
the age, gender, location,

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and then based on the interests depending
on what we can target as well,

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because Facebook did remove quite a lot
of different interests and targeting options. But

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at the same time, their AI
is super smart too, because you can

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pretty much run a campaign. I
don't know if you've run a campaign before,

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but you can run a campaign targeting
a broad audience. Maybe choose let's

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say the age on the age allocation, but for the rest the interest,

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the gender, you can leave it
as it is and Facebook will do its

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job and we'll target the audience that
are most likely to do whatever you want

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them to do. It could be
downloading something, optening into one of your

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maybe web or that you have,
or buying something on your website. Interesting.

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Interesting, when just out of curiosity, what's the best most successful campaign

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you ever conducted? The most successful
one is a campaign that we run for

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a gym. So we've launched that
actually during like in twenty twenty twenty one.

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It was during COVID times, so
that Jim they didn't want to stop

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advertising or marketing. It was one
of I guess, I guess I can

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say the only gym that didn't stop
doing it. And when things get we

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got back to normal with that campaign, we kept on going and they were

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able to open their second location.
Okay, interesting, all right, So

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question is how do we connect with
you? How do we find you on

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the internet, and how do we
hire you. You can find me on

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00:09:16,360 --> 00:09:20,480
any every and any platform at alex
THORIG T H O, R I C.

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You can also check out our website, Building income, OnDemand dot com

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where we basically help you build out
client acquisition systems and systems to bring you

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customers, whether it's traffic bringing to
your website or maybe the services that you

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provide. All right, very good. Well, hey, we appreciate you

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coming on Alex. If you've got
a question for Alex or myself, shoot

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me an email kl at Carrie Leuts
dot com. You'll find a link to

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Alex's site in the show. That's
this interview on Financial Survival Network dot com.

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While you're there, please sign up
for our free newsletter Alex. Very

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interesting, Thanks for coming up,
Thanks a lot, Thanks for listening to

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Carrie Letz's Financial Survival Network, your
solution to today's trying times. For the

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00:10:09,480 --> 00:10:16,559
latest, go to Financial Survivalnetwork dot
com. Financial Survival Network now more than ever,