So if we talk about the paid advertisement on LinkedIn, it is more expensive
than the rest because you can very much PI can choose who you can target.
You can literally target president and CEOs of those specific companies. Let's say
you choose companies that have one hundred, two hundred and two five hundred employees.
There are CEOs, they've been in that position for a couple of years.
Because you get access to super specific targeting, you do pay higher prids.
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And welcome you are listening to and watching the Financial Survival Network. I'm your
host, Carrie Let's Hey, So what does it take to do it?
Say? Successful digital campaign? How do you make money off your website?
No matter what's your traffic, no matter no matter what it's about. We've
got an expert now with us, Alex Thrick. Alex, Hey, how
do we do it? And first, welcome to the show, of course,
But is there a shortcut for doing a successful digital marketing campaign? Well,
first of all, thanks for having me on the show. There is
a shortcut. The fastest way is to run paid ads, whether it's their
Facebook the meta, which is Facebook, Instagram, WhatsApp, all those platforms.
The second art is Google on YouTube. You could also use TikTok.
Of course, it events on your audience and it also depends on on your
offer and where your audience is spending their time on. So, for example,
you mostly work with the B to B audience, but you want to
get B to B clients, you should definitely be on LinkedIn because eighty percent
of B to B sales are common from LinkedIn. But LinkedIn's expensive, isn't
it compared to Yeah, so if we talk about the paid advertisement on LinkedIn,
it is more expensive than the rest because you can very much p You
can choose who you can target. You can literally target president and CEOs all
those specific companies. Let's say you choose that companies that have one hundred to
two hundred to five hundred employees, there are CEOs. They've been in that
position for a couple of years because you can you get access to super specific
targeting, you do pay higher prides. So it really depends on where where
your audience spending their time. Okay, So the question is you're going to
pay more, is is it worth it? And if your audience is there,
the answer is yes, because that's probably the best place to reach them.
Right, Oh yeah one, all right? Uh so what if you're
just trying to get traffic to your website, you sell stuff there, where
would you want to it? Where would you want to market that? So
if you sell stuff on the website most of the times so far, what
I've seen myself, what we've been doing, Facebook and Instagram works amazing.
Well, they never we always had a good experience with them. TikTok could
be in a good platform these days, Like specifically these days, TikTok is
becoming more of a pay to play platform, just like Facebook, Instagram,
Google and YouTube. Because I guess I can I can say back in the
day, so let's say two years ago, three years ago, TikTok was
still pushing content organically and you could get a lot of traffic organic by creating
content on the platform, so people will go to your website. Okay,
Uh, so we like TikTok, that's an up and comer. And what
about with all the government stuff Congress devoted to ban them, you think it's
a bunch of noise and honest So with that, what I've seen in the
market, a lot of people are pushing their subscribers that they have on their
followers that they have on TikTok, They're pushing them to Instagram now Instagram and
YouTube, and that's that's one of the strategies that I've seen people and influncers
and businesses doing. Or they grow a big following on TikTok and they redirect
all those people to YouTube because it's free traffic. But on YouTube you get
to build your community, you get to people, get to have seamer content
interesting, so it's kind of an indirect way to build your YouTube channel.
It is, yeah, pretty much because honestly, like in case with TikTok,
people's attention to spend is like less than goldfish. It used to be
six seven seconds, then went down to five. Now it's at about three
seconds, and especial it's like a cetc fly pretty much. Yeah, but
that so you can actually use the use TikTok to drive your traffic on your
other channels and works for Instagram Facebook as well. Yeah, Facebook reels work
really well, so some of them could literally go virald because Facebook is pushing
reels because they want people to use as a platform. In case with Instagram,
it is more you do have more competition because it's an older platform compared
to the rest. Facebook is the oldest one if you compare them all,
but in terms of the engagement, the Instagram is one of the Uh it's
like, uh, let's say, TikTok is like I'm like one o one,
Instagram is I don't go sure, I put it at four one or
a five to one, and it's it's it's at the last level. So
it's interesting like Facebook now is for like old people, right, That's what
people have been saying for years now. I don't know, honestly, we've
been targeting people from like twenty years old as the youngest twenty actually a team,
yeah, eighteen to twenty all the way up to sixty five plus and
it's been working well. But most of the times, yes, if you
do have an older and when I say it older, honestly, it's like
thirty plus if your audience are thirty plus. Facebook works on into the world
and for the for the rest, Instagram will take your Instagram. Instagram is
definitely younger, but you know, like you're hitting an older audience, but
the older people have the money, right, Yeah, that's it. So
so I've heard, you know, I know people have had enormously successful seven
figure campaigns on Facebook. So I guess, like, when you get a
new client, what do you do? How do you evaluate and figure out
what platforms to approach? So in the beginning of the first step is we
figure out whose is their deal client? Well, do you want to target?
It is a male female, both the age, gender, location,
and then based on the interests depending on what we can target as well,
because Facebook did remove quite a lot of different interests and targeting options. But
at the same time, their AI is super smart too, because you can
pretty much run a campaign. I don't know if you've run a campaign before,
but you can run a campaign targeting a broad audience. Maybe choose let's
say the age on the age allocation, but for the rest the interest,
the gender, you can leave it as it is and Facebook will do its
job and we'll target the audience that are most likely to do whatever you want
them to do. It could be downloading something, optening into one of your
maybe web or that you have, or buying something on your website. Interesting.
Interesting, when just out of curiosity, what's the best most successful campaign
you ever conducted? The most successful one is a campaign that we run for
a gym. So we've launched that actually during like in twenty twenty twenty one.
It was during COVID times, so that Jim they didn't want to stop
advertising or marketing. It was one of I guess, I guess I can
say the only gym that didn't stop doing it. And when things get we
got back to normal with that campaign, we kept on going and they were
able to open their second location. Okay, interesting, all right, So
question is how do we connect with you? How do we find you on
the internet, and how do we hire you. You can find me on
any every and any platform at alex THORIG T H O, R I C.
You can also check out our website, Building income, OnDemand dot com
where we basically help you build out client acquisition systems and systems to bring you
customers, whether it's traffic bringing to your website or maybe the services that you
provide. All right, very good. Well, hey, we appreciate you
coming on Alex. If you've got a question for Alex or myself, shoot
me an email kl at Carrie Leuts dot com. You'll find a link to
Alex's site in the show. That's this interview on Financial Survival Network dot com.
While you're there, please sign up for our free newsletter Alex. Very
interesting, Thanks for coming up, Thanks a lot, Thanks for listening to
Carrie Letz's Financial Survival Network, your solution to today's trying times. For the
latest, go to Financial Survivalnetwork dot com. Financial Survival Network now more than ever,