1 00:00:00,080 --> 00:00:05,120 There's a big difference between being busy and being productive. It's really easy to 2 00:00:05,120 --> 00:00:09,240 spend your time on the things that don't move the needle because the things that 3 00:00:09,439 --> 00:00:14,359 do move the needle might feel challenging. They might require you to use your 4 00:00:14,400 --> 00:00:19,559 brain differently, think differently, or they might require you to step outside of 5 00:00:19,839 --> 00:00:25,320 comfort zone. Welcome to imperfect Action. I'm Steph Taylor. For years, 6 00:00:25,359 --> 00:00:28,719 I read all the books, downloaded all the freebies, and did all the 7 00:00:28,760 --> 00:00:33,679 courses, but it wasn't until I started taking imperfect action that my business had 8 00:00:33,719 --> 00:00:39,880 its first million dollar year. Imperfect action is about doing things before you're ready, 9 00:00:40,119 --> 00:00:45,560 prioritizing consistent action over perfect action, and moving forward even when you're not 10 00:00:45,600 --> 00:00:49,960 sure you're doing it right. On this show, you can expect mindset advice, 11 00:00:50,159 --> 00:00:54,320 actionable marketing tips, and strategies to build a business that brings you more 12 00:00:54,320 --> 00:01:00,000 profit, more freedom, and even more joy. Are you on the list 13 00:01:00,119 --> 00:01:03,479 to get my daily businesses? Every day, I'll send you a bite sized 14 00:01:03,520 --> 00:01:07,799 prompt designed to help you grow your business in a more intentional way. Sign 15 00:01:07,920 --> 00:01:11,760 up at stephtaylor dot co, forward slash DBB, or at the link in 16 00:01:11,879 --> 00:01:17,920 the show notes. Hey, welcome back to I perfect action. This is 17 00:01:17,959 --> 00:01:23,319 episode seven hundred and eighty. Today, I'm talking about areas where you may 18 00:01:23,319 --> 00:01:29,040 be wasting your time and your energy in your business. I like a lot 19 00:01:29,079 --> 00:01:33,959 of you, came from a corporate background before I started my business, and 20 00:01:34,280 --> 00:01:38,959 in my corporate role, it was all about the appearance of being busy. 21 00:01:40,159 --> 00:01:44,959 We had to look busy, and we it was a good thing if we 22 00:01:45,040 --> 00:01:49,719 worked late into the evening, because then it looked like we were being really 23 00:01:49,799 --> 00:01:53,560 productive. So I ended up filling my day with a lot of really pointless 24 00:01:53,599 --> 00:01:59,959 tasks that didn't really benefit the company I was working for a whole lot, 25 00:02:00,400 --> 00:02:04,120 but it made me look busy and it made me feel productive, and it 26 00:02:04,200 --> 00:02:09,800 filled up my day so I could be appearing to work late. And then 27 00:02:09,919 --> 00:02:15,240 when I started my first business and left my corporate role, and even into 28 00:02:15,280 --> 00:02:20,240 my second business, which is through a couple of different iterations, is the 29 00:02:20,240 --> 00:02:24,479 business that I'm in today, I found it really hard to unbundle busy and 30 00:02:24,879 --> 00:02:30,400 productive. I in my mind, I had linked being busy filling my day 31 00:02:30,439 --> 00:02:37,639 with things as also meaning I was being productive, and I worked so hard 32 00:02:37,800 --> 00:02:42,280 doing all of the things. I was constantly busy in my business and yet 33 00:02:42,319 --> 00:02:46,159 my business didn't move forward. I was working harder than ever, but things 34 00:02:46,280 --> 00:02:51,159 just weren't falling into place. And you know, in the last episode, 35 00:02:51,199 --> 00:02:55,319 I actually talked a bit about my first business and why that didn't work out. 36 00:02:57,000 --> 00:03:00,639 But even with my second business, I was working so hard. I 37 00:03:00,719 --> 00:03:05,039 was being so busy, busy, busy all the time and not seeing that 38 00:03:05,199 --> 00:03:10,080 growth. And that's because there's a big difference between being busy and being productive. 39 00:03:10,639 --> 00:03:14,759 It's really easy to spend your time on the things that don't move the 40 00:03:14,759 --> 00:03:20,719 needle because the things that do move the needle might feel challenging. They might 41 00:03:20,800 --> 00:03:24,599 require you to use your brain differently, think differently, or they might require 42 00:03:24,639 --> 00:03:30,120 you to step outside of your comfort zone. Now, not all of the 43 00:03:30,159 --> 00:03:35,439 things that I'm going to share in today's episode are busy tasks. They might 44 00:03:35,479 --> 00:03:38,000 not even be tasks on your to do list. Some of them are just 45 00:03:38,159 --> 00:03:43,599 areas where you're wasting time and not even realizing it. But they all have 46 00:03:43,719 --> 00:03:46,120 the same end result. All of these different things have the same end result. 47 00:03:46,599 --> 00:03:51,759 They stop you from doing the things that actually move the needle. They 48 00:03:51,840 --> 00:03:54,719 fill your day, they make you feel like you don't have enough time, 49 00:03:55,360 --> 00:04:00,520 and then you prioritize these over the things that move the needle, because it's 50 00:04:00,599 --> 00:04:06,039 easier to do these than it is to do the challenging, uncomfortable things that 51 00:04:06,199 --> 00:04:12,520 actually move the needle. Now you might have heard some variation of the quote. 52 00:04:12,960 --> 00:04:15,800 To get a different result, you have to be willing to do something 53 00:04:15,840 --> 00:04:21,519 differently. I forget I think it was Einstein. Somebody's really smart said the 54 00:04:21,560 --> 00:04:26,399 definition of insanity is doing the same thing over and over again and expecting a 55 00:04:26,399 --> 00:04:30,240 different result. And this is exactly what I'm trying to get at here. 56 00:04:31,800 --> 00:04:38,800 So let's cover off on eight places where you are wasting your time and your 57 00:04:38,920 --> 00:04:45,079 energy in your business. Number one, you're wasting your time and energy trying 58 00:04:45,079 --> 00:04:49,600 to make every single piece of content absolutely perfect before you share it. This 59 00:04:49,720 --> 00:04:54,600 might be social media content, it might be a podcast episode, it might 60 00:04:54,639 --> 00:04:59,279 be your sales pages, it might be even your website, or it might 61 00:04:59,319 --> 00:05:04,680 be the email you're sending to your list. And rather than just getting the 62 00:05:04,759 --> 00:05:10,800 raw materials out of your brain and getting it out there, you're editing it 63 00:05:10,920 --> 00:05:14,759 and editing it again, and editing again, and then questioning whether you need 64 00:05:14,800 --> 00:05:18,399 to add more to it. I used to spend an hour on every single 65 00:05:18,439 --> 00:05:24,279 podcast episode. And this was back when my podcast episodes were like maximum ten 66 00:05:24,319 --> 00:05:30,279 minutes. I would spend at least half an hour outlining it, ten to 67 00:05:30,279 --> 00:05:34,040 fifteen minutes recording it, because I would constantly stop and redo things, and 68 00:05:34,079 --> 00:05:39,480 then at least fifteen minutes editing it, editing out every single arm, every 69 00:05:39,519 --> 00:05:45,319 single hour. But then I realized that my audience didn't really care if I 70 00:05:45,439 --> 00:05:49,079 left in the arms and the rhs because I'm human, and it meant that 71 00:05:49,120 --> 00:05:53,040 I saved a lot of time. And now my team edits my podcast. 72 00:05:53,480 --> 00:05:56,560 But there's no way I would have got to six hundred and forty one episodes 73 00:05:56,600 --> 00:06:00,879 if I was still spending an hour on every single episode. The next place 74 00:06:00,920 --> 00:06:06,879 you are wasting time is planning. Too much planning planning planning. It feels 75 00:06:08,079 --> 00:06:13,959 really comfortable because we think if we can plan enough, we'll remove any uncertainty 76 00:06:13,959 --> 00:06:16,600 from the equation. If we can just plan it right, it'll all go 77 00:06:16,639 --> 00:06:24,560 to plan I'm not usually a huge planner, but I noticed this coming into 78 00:06:24,600 --> 00:06:30,839 my life in a totally unrelated, unbusiness related context where for the very first 79 00:06:30,920 --> 00:06:34,120 time I was going on a multi day hike by myself, I was packing 80 00:06:34,120 --> 00:06:39,160 my own tent, carrying my own dehydrated food, cooking my own meals, 81 00:06:39,199 --> 00:06:43,600 all of that, and it was for five days. And before I left, 82 00:06:43,839 --> 00:06:49,279 I had a spreadsheet outlining every single thing. I outlined exactly exactly what 83 00:06:49,360 --> 00:06:53,759 I was going to eat for each meal, exactly how much all of my 84 00:06:53,800 --> 00:06:58,519 equipment weighed down to the gram, because when you're carrying everything on your back, 85 00:06:58,759 --> 00:07:02,160 each gram adds up and it gets very heavy, very quickly, and 86 00:07:02,199 --> 00:07:05,040 then it hurts your knees and your feet and you get blisters. So I 87 00:07:05,079 --> 00:07:09,800 had this massive spreadsheet detailing every single thing, how far I was going to 88 00:07:09,879 --> 00:07:14,600 walk each day, which campsites I was going to stay at, And on 89 00:07:14,720 --> 00:07:18,600 day four, something that I didn't plan for ended up happening. On day 90 00:07:18,639 --> 00:07:24,759 four, I ran out of toilet paper. Not really what you want to 91 00:07:24,800 --> 00:07:30,120 happen on a five day hike, when I also wasn't feeling particularly well. 92 00:07:30,480 --> 00:07:35,839 So suddenly here I was where the scenario that popped up and it didn't fit 93 00:07:35,879 --> 00:07:39,680 in with my plans of how long I was going to walk each day and 94 00:07:39,800 --> 00:07:45,279 where I was going to camp, and I figured it out. My solution 95 00:07:45,639 --> 00:07:48,959 was I ended up walking the last two days in just one day So on 96 00:07:49,040 --> 00:07:55,399 day four, I walked thirty seven kilometers, which is roughly twenty twenty to 97 00:07:55,439 --> 00:08:00,160 twenty five miles roughly, so pretty far to walk in one day, but 98 00:08:00,879 --> 00:08:03,519 I had to, and that was something I could never have planned for. 99 00:08:05,079 --> 00:08:09,040 So rather than planning for everything and hoping that that removes the uncertainty, remember 100 00:08:09,079 --> 00:08:13,120 you can never remove the uncertainty. There's never a guarantee that something's going to 101 00:08:13,160 --> 00:08:18,680 go to plan. But what you can trust in is your own ability to 102 00:08:18,720 --> 00:08:24,040 figure something out when it doesn't go to plan. Okay. The third place 103 00:08:24,079 --> 00:08:30,480 you are wasting too much time is waiting until you have more clarity or more 104 00:08:30,519 --> 00:08:33,919 confidence before you take action. You might be sitting there like, oh, 105 00:08:33,919 --> 00:08:37,240 I want to do this one day, but I'm just not clear on it 106 00:08:37,320 --> 00:08:41,679 yet, so I'll just wait and the clarity will come to me. Or 107 00:08:41,759 --> 00:08:43,320 I want to do this thing, but it feels really scary right now, 108 00:08:43,360 --> 00:08:48,440 so I'm going to learn more. I'm gonna research more, I'm going to 109 00:08:48,519 --> 00:08:50,960 plan more, and then I'm going to feel more confident and then I will 110 00:08:50,000 --> 00:08:56,279 do it. Clarity comes with action. Confidence also comes with action. It's 111 00:08:56,320 --> 00:09:01,120 not until you take those first steps that the path begins to reveal itself. 112 00:09:01,120 --> 00:09:03,720 It's really hard to see what the entire path is going to look like until 113 00:09:03,759 --> 00:09:09,039 you start to take those steps. Same with confidence, you don't wait. 114 00:09:09,080 --> 00:09:13,240 You don't build confidence by waiting to do. You build confidence by doing. 115 00:09:15,559 --> 00:09:18,279 Recently I got back from America where, for the first time ever, I 116 00:09:18,360 --> 00:09:22,679 had to drive on the wrong side of the road. I knew I'd always 117 00:09:22,720 --> 00:09:28,360 put it off whenever I've gone overseas, I've always resisted hiring a car in 118 00:09:28,559 --> 00:09:31,879 places where they drive on the right hand side of the road. But for 119 00:09:31,960 --> 00:09:35,639 this trip I had to. And before the trip I did so much research. 120 00:09:35,759 --> 00:09:39,039 I was like googling, how do I drive on the right hand side 121 00:09:39,080 --> 00:09:41,200 of the road? Which way do I go around a round about? Who 122 00:09:41,200 --> 00:09:46,919 do I give way to? Who do I yield to? And in all 123 00:09:46,960 --> 00:09:50,000 of that research, it didn't make me more confident. It made me less 124 00:09:50,000 --> 00:09:54,799 confident. It actually made me more overthinking. It made me more scared. 125 00:09:56,000 --> 00:09:58,600 And then when I sat in the car on the wrong side of the car, 126 00:09:58,679 --> 00:10:01,399 because is normally we sit on the right hand side of the car and 127 00:10:01,480 --> 00:10:05,759 drive on the left hand side of the road, and everything's flipped, so 128 00:10:05,840 --> 00:10:07,039 I'm sitting on the wrong side of the car on the wrong side of the 129 00:10:07,120 --> 00:10:11,480 road, freaking out because I can't stay in the lane because it's I'm trying 130 00:10:11,519 --> 00:10:16,679 to align myself up. But then a few hours after doing that, I 131 00:10:16,720 --> 00:10:20,639 started to get the hang of it. I started to feel confident. And 132 00:10:20,679 --> 00:10:24,320 that's because I actually sat in the car and drove it out of the rental 133 00:10:24,320 --> 00:10:30,200 car lot and started to feel comfortable on the wrong side of the road. 134 00:10:31,559 --> 00:10:35,200 Confidence comes by doing same with podcasting. People are like, oh, you're 135 00:10:35,240 --> 00:10:39,799 so confident at podcasting. I wasn't when I first started. If you go 136 00:10:39,919 --> 00:10:43,679 back to like the first ten episodes, you'll notice such a difference in how 137 00:10:43,720 --> 00:10:48,519 I speak and the content and episodes they were fully scripted. These are now 138 00:10:48,639 --> 00:10:54,879 more of a bullet point outline. Those first probably fifty episodes were fully scripted. 139 00:10:54,799 --> 00:11:00,960 Okay. The fourth place that you are wasting time and energy in your 140 00:11:01,000 --> 00:11:09,759 business is over complicating things and feeling overwhelmed as a result. Now overwhelm is 141 00:11:09,799 --> 00:11:15,600 this beautiful blanket feeling of like I just don't know what I'm going to do, 142 00:11:16,039 --> 00:11:18,960 and I don't really want to think about all of the different pieces. 143 00:11:18,039 --> 00:11:20,679 So I'm just going to tell myself that I feel overwhelmed, and then I 144 00:11:20,720 --> 00:11:26,039 don't have to poke and prod into this uncomfortable thing. And a lot of 145 00:11:26,039 --> 00:11:30,759 the time it comes because we are over complicating things in our mind. We 146 00:11:30,840 --> 00:11:33,080 think that there are all of these different steps involved. We think that it 147 00:11:33,120 --> 00:11:39,120 has to be a certain way, and we build it all up and it's 148 00:11:39,159 --> 00:11:41,279 spinning around in our head and then we're like, oh, too hard, 149 00:11:41,320 --> 00:11:46,279 basket, I'm not going to deal with that. I really loved Tim Ferriss's 150 00:11:46,360 --> 00:11:50,879 book Tribe of Mentors, and in his introduction for the book, he talks 151 00:11:50,879 --> 00:11:58,519 about how he felt a little bit daunted at the prospect of writing this book 152 00:11:58,159 --> 00:12:03,120 about all of the people who are high achievers in their fields, and how 153 00:12:03,120 --> 00:12:07,799 he asked himself this question, what would this look like if it were easy? 154 00:12:09,399 --> 00:12:13,320 And he decided that the answer to that question was to simply interview people 155 00:12:13,480 --> 00:12:18,799 who are absolutely killing it at whatever they do and turn those interviews into the 156 00:12:18,799 --> 00:12:22,559 book. So I still use this question, what would this look like if 157 00:12:22,559 --> 00:12:26,360 it were easy? What is the minimum viable version of this scene? You 158 00:12:26,399 --> 00:12:31,120 know someplace where I know that many of you get stuck is if you're thinking 159 00:12:31,120 --> 00:12:35,320 of creating an online course and then you think about all of the different pieces 160 00:12:35,360 --> 00:12:37,960 involved in the course creation, in the course launch, all of that, 161 00:12:39,039 --> 00:12:41,519 and it just builds up in your head as this mucky cloud of different things 162 00:12:41,519 --> 00:12:45,759 you need to do. And I always say, well, what's the minimum 163 00:12:45,879 --> 00:12:50,519 viable version that you could do? Could you teach your online course as a 164 00:12:50,559 --> 00:12:56,279 live workshop first? Would that be easier than pre recording all of these different 165 00:12:56,320 --> 00:13:00,879 modules? Yeah, most of the time it will be. And then once 166 00:13:00,919 --> 00:13:05,799 you create that live workshop and you teach it, you've already done a huge 167 00:13:05,799 --> 00:13:09,000 step and then it becomes easier. So you know, this fits in really 168 00:13:09,120 --> 00:13:13,799 nicely with the waiting until you have clarity. I think with action, overwhelm 169 00:13:13,879 --> 00:13:18,759 also starts to fade. Okay, the next thing where you are wasting your 170 00:13:18,799 --> 00:13:24,200 time is saying yes to things you don't really want to do. You know, 171 00:13:24,480 --> 00:13:26,840 you know, the ones coffee catchups, networking events that you don't want 172 00:13:26,879 --> 00:13:33,080 to go to, collaborations that don't really excite you, all of those things 173 00:13:33,080 --> 00:13:37,440 that fill up your calendar that when you said yes to them a while ago, 174 00:13:37,559 --> 00:13:41,240 they felt like a great idea. And then you sit down and you 175 00:13:41,279 --> 00:13:43,440 want to do some work, and you look at your calendar and you're like, 176 00:13:43,519 --> 00:13:46,320 huh, where is all of the free space? Because I just have 177 00:13:46,440 --> 00:13:52,080 back to back calls all day. I really loved the question would I say 178 00:13:52,159 --> 00:13:54,000 yes to this if it were tomorrow? If it were happening tomorrow, would 179 00:13:54,039 --> 00:13:56,960 I say yes to this? It's very easy for us to say yes to 180 00:13:58,000 --> 00:14:01,559 something when it's in four weeks time or weeks time, and then when it 181 00:14:01,639 --> 00:14:09,120 actually turns up tomorrow or today, we regret it. So would I say 182 00:14:09,200 --> 00:14:13,039 yes to this if it were tomorrow? You don't have to say yes to 183 00:14:13,080 --> 00:14:16,200 everything, and no is a full answer. You don't have to justify it. 184 00:14:16,240 --> 00:14:18,399 If it's something you don't want to do, you can say no. 185 00:14:22,000 --> 00:14:28,600 The next place you are wasting time and energy is researching tech and platforms. 186 00:14:28,519 --> 00:14:33,200 This comes up a lot. Every time I survey my listeners, this comes 187 00:14:33,279 --> 00:14:35,360 up a lot. I'm trying to decide the best email platform, I'm trying 188 00:14:35,360 --> 00:14:39,519 to decide where to host my course. I'm trying to decide which is the 189 00:14:39,519 --> 00:14:43,799 best podcast host. I'm trying to decide blah blah blah blah blah. There's 190 00:14:43,840 --> 00:14:50,720 a lot of different tech out there, absolutely, but for the most part, 191 00:14:50,840 --> 00:14:54,799 they're all pretty similar in terms of pricing and in terms of features, 192 00:14:54,679 --> 00:15:00,799 and when you're just starting out, you don't need the most advanced features. 193 00:15:01,519 --> 00:15:07,080 Like I talked about this in an episode a while ago, where this is 194 00:15:07,120 --> 00:15:09,879 putting the cart before the horse. This is a classic example of putting the 195 00:15:09,879 --> 00:15:15,120 cart before the horse. If you're creating a course or a membership, for 196 00:15:15,159 --> 00:15:20,200 example, if you are letting the fact that you haven't chosen where you're going 197 00:15:20,240 --> 00:15:24,200 to host your course hold you back from actually deciding what the course is going 198 00:15:24,240 --> 00:15:28,279 to be about and who it's for and what you're gonna how you're gonna position 199 00:15:28,360 --> 00:15:35,000 it, then that is putting the cart before the horse. Okay, because 200 00:15:35,039 --> 00:15:37,600 once you know who the course is for and how you're going to position it 201 00:15:37,720 --> 00:15:43,840 and the messaging and all of that, great, now we can start to 202 00:15:43,000 --> 00:15:46,600 Now you're going to feel more excited about getting your course out there, and 203 00:15:46,879 --> 00:15:50,240 it's not going to matter so much which platform you choose, as long as 204 00:15:50,240 --> 00:15:54,639 you choose one that works for you. And if somebody asks me, where's 205 00:15:54,639 --> 00:15:58,519 the best place to host the course, where's the best place to build my 206 00:15:58,559 --> 00:16:02,360 email, all of that, I just say, just go with Kajabi, 207 00:16:03,320 --> 00:16:07,080 right, I love Kujabi. We're in the process of moving some of our 208 00:16:07,120 --> 00:16:11,840 sales pages onto Kujabi because our websites previously or website is on a different platform. 209 00:16:11,559 --> 00:16:17,240 And I really think that if you are new, or even if you 210 00:16:17,279 --> 00:16:19,679 already have been running your business for a while, being able to have it 211 00:16:19,720 --> 00:16:23,919 all in one place is such a massive advantage because then you don't have to 212 00:16:25,039 --> 00:16:29,960 duct tape all of these different platforms together, and it removes the risk that 213 00:16:30,039 --> 00:16:33,559 something's going to break. So I love Kajabi. You can grab a thirty 214 00:16:33,600 --> 00:16:37,320 day free trial. Have a link for a thirty day free trial at Steph 215 00:16:37,399 --> 00:16:41,200 Taylor dot co slash kajabi. You can sign up, you can test it, 216 00:16:41,240 --> 00:16:44,240 take it for a test drive, all of that before you have to 217 00:16:44,279 --> 00:16:49,360 actually pay for it. Okay. The seventh place where you might be wasting 218 00:16:49,399 --> 00:16:55,960 your time and energy is by not knowing what to focus on. When you 219 00:16:56,000 --> 00:17:00,840 don't have that particular focus for what you are working on on this year, 220 00:17:00,000 --> 00:17:04,519 this quarter, this month, this week, it can lead you to chasing 221 00:17:04,559 --> 00:17:10,240 shiny different ideas. You can feel a little bit scattered, You feel like 222 00:17:10,240 --> 00:17:12,720 you're not really moving forward. You don't really know where you need to be 223 00:17:12,720 --> 00:17:17,960 spending your time, so you just do what feels most exciting or most urgent 224 00:17:18,599 --> 00:17:22,680 right now. Having focus gets you to where you want to go a lot 225 00:17:22,799 --> 00:17:29,440 faster, but you first need to have clarity on your vision and on your 226 00:17:29,480 --> 00:17:33,759 business model, because when you know what you're working towards, then it becomes 227 00:17:33,839 --> 00:17:38,119 a matter of every decision you're making is either getting you there faster or it's 228 00:17:38,119 --> 00:17:42,200 slowing you down. And you can ask yourself, is this getting me to 229 00:17:42,279 --> 00:17:47,920 my vision faster? Or is this building out the business that is my future 230 00:17:47,920 --> 00:17:51,240 business model I want? Is it getting me there or is it slowing me 231 00:17:51,319 --> 00:17:56,319 down? I create a free workbook for you called Escape the Messy Middle, 232 00:17:56,920 --> 00:18:00,920 and you can grab that where it'll help you to get complete clarity on where 233 00:18:00,960 --> 00:18:04,079 your business is heading, so that you can grow your business with intention, 234 00:18:04,279 --> 00:18:08,720 with focus, rather than trying to do all of the things and chasing the 235 00:18:08,720 --> 00:18:12,799 shiny objects and exhausting yourself in the process and not getting to where you really 236 00:18:12,799 --> 00:18:15,799 want to be. So you can grab that at Steph taylor dot com slash 237 00:18:15,839 --> 00:18:19,279 EMM. There will be a link for that in the show notes as well. 238 00:18:21,079 --> 00:18:23,240 And then number eight. I want to say the final, but it's 239 00:18:23,279 --> 00:18:27,079 definitely not the final because there's plenty of other places you might be wasting your 240 00:18:27,079 --> 00:18:30,920 time and energy. But the eighth place you might be wasting your time and 241 00:18:32,039 --> 00:18:37,440 energy is consuming too much content. Now, this might be social media content, 242 00:18:37,599 --> 00:18:42,200 it might be other people's podcast episodes, it might be reading things online. 243 00:18:44,319 --> 00:18:48,319 Consuming too much content is really using up a lot of your brain energy, 244 00:18:48,359 --> 00:18:52,599 and it can be really distracting. At its best, it might be 245 00:18:52,680 --> 00:18:57,240 wasting your time, and at its worst, it might be creating comparisonitis. 246 00:18:57,319 --> 00:19:03,480 It might be creating feelings of not enoughness. You know, I'm not posting 247 00:19:03,599 --> 00:19:07,519 enough reels because my competitors are posting more, or I should be doing this 248 00:19:07,599 --> 00:19:11,880 because my competitor is doing this, and then we feel like we're just not 249 00:19:11,359 --> 00:19:15,160 doing enough, and that's not a great place to run your business from. 250 00:19:15,720 --> 00:19:19,359 You are doing. You're doing the best that you can, and you don't 251 00:19:19,359 --> 00:19:22,200 need to be looking at what other people are doing. You don't need to 252 00:19:22,200 --> 00:19:26,720 be researching based on what other people in your industry are doing rather than consuming, 253 00:19:27,039 --> 00:19:34,480 switching to creating, creating from where you feel inspired and aligned rather than 254 00:19:34,640 --> 00:19:38,960 consuming based on what everybody else is doing. So there you have it. 255 00:19:40,039 --> 00:19:45,480 Eight places you are wasting time and energy making your content perfect planning too much, 256 00:19:45,960 --> 00:19:49,559 waiting until you have clarity and confidence before you take action, over complicating 257 00:19:49,599 --> 00:19:55,599 things and feeling overwhelmed as a result saying things, saying yes to things that 258 00:19:55,640 --> 00:20:00,880 you don't want to do, researching tech and platforms, not knowing what to 259 00:20:00,920 --> 00:20:06,240 focus on, and consuming too much content. Now, one of the things 260 00:20:06,240 --> 00:20:10,680 with podcasting is a lot of the time it's just me talking into my microphone, 261 00:20:11,039 --> 00:20:15,160 and I don't get to see or hear from the people who are listening 262 00:20:15,160 --> 00:20:18,359 to this show. So if this show has been helpful for you at all, 263 00:20:18,799 --> 00:20:22,680 I'd really love it if you could take thirty seconds to leave a quick 264 00:20:22,759 --> 00:20:26,240 rating and a review, say hello, tell me something that you love about 265 00:20:26,240 --> 00:20:29,720 this show, because I do read every single one of them, and you 266 00:20:29,720 --> 00:20:34,039 know, when you're creating more than seven hundred episodes of talking into a microphone, 267 00:20:34,519 --> 00:20:38,240 it's really kind of nice to know that there are real humans listening to 268 00:20:38,319 --> 00:20:44,400 this and that this is making a difference in some way. So please do 269 00:20:44,599 --> 00:20:47,279 let me know if you're listening to the show, say hello in the reviews, 270 00:20:47,599 --> 00:20:49,920 And if you have any friends who think might like this podcast, please 271 00:20:51,000 --> 00:20:52,680 hit the share button, copy the link and send it over to them, 272 00:20:52,720 --> 00:20:56,039 because it's how I get to help more people. Thank you so much for 273 00:20:56,119 --> 00:20:57,440 listening. Catch you next time.