WEBVTT 1 00:00:00.800 --> 00:00:04.559 This show is produced and hosted by Mark Webber. The show is sponsored by 2 00:00:04.599 --> 00:00:08.080 G three Aparo. The views expressed in the following program are those of the 3 00:00:08.080 --> 00:00:15.400 sponsor and not necessarily the opinion of seven ten wor or iHeartMedia. Who is 4 00:00:15.439 --> 00:00:19.879 Mark Weber. He's a self made business executive here to help you find your 5 00:00:19.920 --> 00:00:24.839 success from the New York City projects to the Avenue Montaigne in Paris. His 6 00:00:24.960 --> 00:00:30.239 global success story in the luxury world of fashion is inspirational. He's gone from 7 00:00:30.320 --> 00:00:37.039 clerk to CEO twice. Mark is classic proof that the American dream is alive. 8 00:00:37.159 --> 00:00:41.359 And well, here's your host of always in Fashion, Mark Weber. 9 00:00:41.439 --> 00:00:46.119 Mark Weber. Before driving into the city tonight, I took my Defender to 10 00:00:46.200 --> 00:00:50.159 the car wash. Now, washing cars it's not an easy job for anyone. 11 00:00:50.439 --> 00:00:54.320 I do wash my sports cars myself. It's manageable. I look at 12 00:00:54.359 --> 00:00:57.439 it as a badge of honor for me to take care of those things that 13 00:00:57.479 --> 00:01:00.000 I work hard to buy. But the Defender, there is another story, 14 00:01:00.159 --> 00:01:03.319 just too big, just too tall. At the car wash, I watched 15 00:01:03.359 --> 00:01:10.319 the process. It's fascinated by the juxtaposition between man and machine. The conveyor 16 00:01:10.359 --> 00:01:14.599 belts, the system for solf distribution. In the water rints. The workers 17 00:01:14.599 --> 00:01:17.959 greet they prepped the car, They washed the car, then dry it. 18 00:01:17.959 --> 00:01:22.920 It's a backbreaking work, I would assume for minimum wage. Now where is 19 00:01:22.920 --> 00:01:26.519 the story, let alone a lesson. The first step began with the carpets. 20 00:01:27.120 --> 00:01:30.200 Two guys open each of the front doors. One guy takes out the 21 00:01:30.280 --> 00:01:34.439 vacuum as you would expect, and vacuums the floor. The other one was 22 00:01:34.480 --> 00:01:40.000 special. He opened the door and looked in and saw I had rubber mats. 23 00:01:40.519 --> 00:01:45.200 Something bothered him, I could tell. He removed them at went nearby 24 00:01:45.280 --> 00:01:49.159 and hosed it down, and then I noticed him plugging it in air hose. 25 00:01:49.280 --> 00:01:53.280 Why to disperse the water so that he would then be able to towel 26 00:01:53.359 --> 00:01:59.519 the mat dry. The attention to detail was significant. No one was watching 27 00:02:00.079 --> 00:02:05.480 at me, yet he took the time and effort to do the right job. 28 00:02:06.319 --> 00:02:09.520 One guy in a car wash, A special guy. I found it 29 00:02:09.680 --> 00:02:17.039 amazing doing a little thing and being noticed for it. Fascinating. There's so 30 00:02:17.199 --> 00:02:23.759 many monumental things confronting us every day. There's so many decisions dealing with life, 31 00:02:23.840 --> 00:02:28.199 happiness, freedom, and our futures. There's pride in anything and everything 32 00:02:28.240 --> 00:02:31.520 we do. I like to think of his story. I don't know if 33 00:02:31.520 --> 00:02:36.360 it's true, but if it's not, it's great folklore. It's told of 34 00:02:36.560 --> 00:02:42.039 John Kennedy as president and being a NASA. He notices that jannitt to sweeping 35 00:02:42.039 --> 00:02:46.199 the floor. He walks over to the man, introduces himself and asks the 36 00:02:46.280 --> 00:02:50.560 janner what he's doing, and the man replies, mister President, I'm helping 37 00:02:50.599 --> 00:02:55.199 to put a man on the moon. The little things the President's showing graciousness, 38 00:02:55.439 --> 00:02:59.800 the man showing pride in his work. These little things are not so 39 00:03:00.120 --> 00:03:02.879 little. On another note, we all make mistakes. Sometimes we pay for 40 00:03:02.960 --> 00:03:07.639 them. But like the song the sun comes out tomorrow, I found a 41 00:03:07.719 --> 00:03:13.639 cool head prevails. A former board member offered that a CEO is like an 42 00:03:13.680 --> 00:03:19.159 eagle flying through a snowstorm, flat and level, determined to do what's necessary, 43 00:03:19.199 --> 00:03:23.080 regardless of the struggles of the strong headwinds. I believe in consistency, 44 00:03:23.560 --> 00:03:28.000 no two highs, no two lows. If you ask me for help, 45 00:03:28.680 --> 00:03:32.879 you know what to expect. Calm, common sense, balance, non preferential, 46 00:03:32.960 --> 00:03:38.439 open minded. The greatest lesson a man had shown me in his life 47 00:03:38.599 --> 00:03:42.360 was my father in law. May he rest in peace. Our father in 48 00:03:42.439 --> 00:03:46.960 law was wise and just if you saw us together. He never treated me 49 00:03:46.280 --> 00:03:52.879 like a second citizen to his daughter. Right is right, wrong is wrong. 50 00:03:53.599 --> 00:03:57.919 When his opinions were solicited, you received the fair, common sense rationale, 51 00:03:58.280 --> 00:04:00.080 daughter or not. If I was right, he made it clear he 52 00:04:00.159 --> 00:04:04.080 was totally objective, and that's one of the reasons I loved him. He 53 00:04:04.199 --> 00:04:08.719 was out to do the right thing. My mother in law and his wife 54 00:04:09.199 --> 00:04:13.520 not the same thing. I was always wrong, But once again, the 55 00:04:13.560 --> 00:04:17.560 little things in life are noticed, and they're not so little. All the 56 00:04:17.680 --> 00:04:21.879 largest in the world can make us crazy. I've found that little things can 57 00:04:21.920 --> 00:04:26.600 make a difference. The right touch can make a smile. I thank you 58 00:04:26.639 --> 00:04:30.360 at the right time could create an amazing experience. Greeting me in a restaurant 59 00:04:30.399 --> 00:04:36.720 by my name tells me I'm appreciate the service techniques deployed by your car dealership. 60 00:04:36.800 --> 00:04:41.079 The interest, the patience, the explanation, the key to get me 61 00:04:41.160 --> 00:04:44.480 on my way is priceless. You could say it's their job, and it 62 00:04:44.560 --> 00:04:47.360 is, but the attitude makes it special. A little thing goes so far. 63 00:04:47.439 --> 00:04:53.079 In this sentence, back to a Slice of life, I needed a 64 00:04:53.120 --> 00:04:57.399 plumber. My co host Jesse sink was clogged in his bathroom in my house. 65 00:04:57.759 --> 00:05:02.079 After the plumber finished, he ask me what was priceless? Is there 66 00:05:02.120 --> 00:05:06.399 anything else I can help you with now that I'm here? And I said 67 00:05:06.399 --> 00:05:11.560 to him, thank you as you mention it. The shower head in my 68 00:05:11.600 --> 00:05:15.120 bathroom is spraying in all different directions. He goes and turns on the shower. 69 00:05:15.199 --> 00:05:17.519 I can fix this, he says, you don't need to replace it. 70 00:05:17.959 --> 00:05:21.360 He removes the shower head and cleans it out. Who know you can 71 00:05:21.399 --> 00:05:25.399 clean a shower head? And he says, you're in for a surprise. 72 00:05:25.839 --> 00:05:29.480 The water pressure will be much stronger. And I'll tell you what, it's 73 00:05:29.519 --> 00:05:33.040 a total different and it's amazing. The little things. I will never use 74 00:05:33.079 --> 00:05:39.040 another plumber other than him. I could bring a strong case that little things 75 00:05:39.040 --> 00:05:43.000 are actually the big thing. It's a little thing you don't expect in contrast 76 00:05:43.040 --> 00:05:46.240 to the big things you do expect and frankly either demand or take for granted. 77 00:05:46.920 --> 00:05:50.600 The little things you remember, the little things that create the experience instead 78 00:05:50.639 --> 00:05:56.399 of standard the little things, you might say, are the big things. 79 00:05:57.000 --> 00:06:00.160 Little things give me the most pleasure. By that, I mean podcasts little 80 00:06:00.160 --> 00:06:03.959 by comparison to my corporate life, but they're giving me the most pleasure. 81 00:06:04.279 --> 00:06:10.240 I've run multi billion dollar companies. Never easy. There's so much to learn, 82 00:06:10.360 --> 00:06:14.120 people to lead, results demanded and expected, and that's correctly so, 83 00:06:15.040 --> 00:06:17.439 however, and once you learn, you just need to apply that which you 84 00:06:17.560 --> 00:06:26.319 know measured professional calm the radio, inventing content for every show, ideas that 85 00:06:26.360 --> 00:06:30.800 no one has ever expressed or called out before, even if they did not 86 00:06:30.879 --> 00:06:33.720 in the context that I have to deliver it. It's impossible with the little 87 00:06:33.800 --> 00:06:40.519 nuances and the big ideas I find that differentiate. But this little periscope into 88 00:06:40.600 --> 00:06:45.480 life is far more complex. I'm convinced, convinced that little can be bigger 89 00:06:45.519 --> 00:06:48.199 than large. But that as a backdrop. Joining me tonight on a tour 90 00:06:48.240 --> 00:06:55.079 of subtle, unexpected ideas and stuff, my co host, my lawyer, 91 00:06:55.160 --> 00:07:00.759 and my little son, Jesse Weber. Little little, that's what you call 92 00:07:00.879 --> 00:07:04.319 me. That's what you got little. I meant younger, I meant younger. 93 00:07:04.680 --> 00:07:08.680 You're about to discuss what's really important in the world, and you start 94 00:07:08.720 --> 00:07:13.199 off by calling me little. You have a big presence. Okay, Uh, 95 00:07:13.800 --> 00:07:15.360 you better get your mind right in the right zone if you're going to 96 00:07:15.399 --> 00:07:19.319 discuss, you know, the finest nuances in life. I'm should I be 97 00:07:19.399 --> 00:07:25.240 insulted. Excuse me, miss the perfect. I didn't mean you're little. 98 00:07:25.560 --> 00:07:30.160 You know life better than the big things. I'm not true, I'm not 99 00:07:30.639 --> 00:07:32.399 I'm not perfect. Look what am I what am? I'm an attorney. 100 00:07:32.439 --> 00:07:38.079 I cover trials, I analyze the wall. One thing you learn everything matters. 101 00:07:38.240 --> 00:07:41.639 Details matter. I told that, by the way, to lenn and 102 00:07:41.680 --> 00:07:44.480 Michael on the radio this week. I told them what the show is going 103 00:07:44.519 --> 00:07:46.160 to be out this weekend, and I said, it's the little things. 104 00:07:46.160 --> 00:07:48.959 Details matter, Guys. I'm I'm an attorney. I would have to know 105 00:07:49.000 --> 00:07:54.480 the details or I'd get fired. So sometimes it's the littleless detail that delivers 106 00:07:54.519 --> 00:07:58.399 the case. For example, when you look at any of the Supreme Court 107 00:07:58.439 --> 00:08:03.439 decisions this past week, past two weeks, oh my gosh, they're decided 108 00:08:03.560 --> 00:08:07.920 sometimes on the smallest of details, or they're decided on the narrowest issue every 109 00:08:09.000 --> 00:08:11.800 legal case. For example, do you know how many times Donald Trump has 110 00:08:11.839 --> 00:08:18.360 won legal motions on like a very discrete issue. Think about the Georgia trial. 111 00:08:18.040 --> 00:08:24.439 You would think a state case happening before the election. He was able 112 00:08:24.519 --> 00:08:28.560 to get it delayed and why because there was this tiny, discrete issue. 113 00:08:28.600 --> 00:08:33.120 Maybe it's bigger than I'm making it, but that the DA in this case, 114 00:08:33.159 --> 00:08:37.840 the district attorney was having a relationship with the lead prosecutor, and that 115 00:08:37.879 --> 00:08:43.039 was allegedly using state funds to finance their relationship. Now you might have not 116 00:08:43.120 --> 00:08:45.960 even been able to pick that up, but it was such a big issue 117 00:08:46.000 --> 00:08:48.440 and because of that it got delayed because now it's being fought on appeal. 118 00:08:48.759 --> 00:08:52.399 So as a lawyer, you got to look at the most discrete issues that 119 00:08:52.440 --> 00:08:56.120 are happening. How about justin Timberlake. You know the fact that his bartender 120 00:08:56.200 --> 00:09:00.320 came out and said he had only one drink, one martini? Is that 121 00:09:00.399 --> 00:09:03.799 rate? One drink too drinks? You drink and drive, You drink and 122 00:09:03.879 --> 00:09:09.960 drive. It's pretty clear cut. And as we know from the reporting about 123 00:09:09.960 --> 00:09:11.279 on the scene when they pulled him over, he wasn't in the best of 124 00:09:11.320 --> 00:09:15.840 shape. So how many times do people say, oh, I just had 125 00:09:15.879 --> 00:09:18.919 one drink, I'm fine, I'm fine until you get pulled over. So 126 00:09:18.360 --> 00:09:22.919 I think that one drink is You might say it's only little, but it's 127 00:09:22.960 --> 00:09:26.159 bigger than it is. So how's it been this week for you? You've 128 00:09:26.159 --> 00:09:28.559 been busy, right, super busy. I mean, so we have all 129 00:09:28.679 --> 00:09:33.480 the Supreme Court decisions that have come out, which are really massive. By 130 00:09:33.519 --> 00:09:37.000 the way, I'll tell you something, details matter. Right, let me 131 00:09:37.039 --> 00:09:41.120 go off on a little rantier. You know how many people criticize the Supreme 132 00:09:41.159 --> 00:09:46.320 Court because it's conservative, and they automatically say that this is a court that's 133 00:09:46.360 --> 00:09:48.919 doing the bidding of Donald Trump. It's a court that's biased, it's a 134 00:09:48.960 --> 00:09:52.679 court that will do anything to protect conservatives and Republicans. Do you know how 135 00:09:52.679 --> 00:09:58.080 many decisions they have issued in the past two week that have gone against that 136 00:09:58.200 --> 00:10:00.879 narrative. But people don't pay attention, they don't look at that, they 137 00:10:00.879 --> 00:10:03.480 don't read the details of the cases. It really revenges me. And you 138 00:10:03.480 --> 00:10:07.159 know when I press people on this. Whenever I talk to people, they 139 00:10:07.159 --> 00:10:09.679 go, well, they got to issue those decisions to make it look like 140 00:10:09.759 --> 00:10:15.759 they're not biased. Come on, so there's this grand conspiracy that they're, 141 00:10:16.039 --> 00:10:18.639 well, we're gonna vote this way on these cases to make it look good. 142 00:10:18.639 --> 00:10:22.000 But when it comes to the really important cases, we're gonna side and 143 00:10:22.080 --> 00:10:26.399 protect Donald Trump bs. I do not believe it. I do not believe 144 00:10:26.399 --> 00:10:30.720 it. And the details matter. You know how many times I cover criminal 145 00:10:30.720 --> 00:10:33.480 cases. I cover the Karen Reid case, that big case in Massachusetts, 146 00:10:33.519 --> 00:10:37.799 like for Johnny Dept. Bamber heard, Harvey Weinstein, all these things, 147 00:10:37.120 --> 00:10:41.279 and everybody just looks at the big picture. They don't look at the details 148 00:10:41.320 --> 00:10:45.960 of the case. Whether somebody could look like they're easily guilty. But if 149 00:10:46.000 --> 00:10:50.639 the evidence isn't there and the arguments aren't persuasive, or there are problems with 150 00:10:50.679 --> 00:10:54.559 the evidence presented by the prosecution, unless you're following the case, you're looking 151 00:10:54.559 --> 00:10:56.639 at the details, you don't have a right to have an opinion about it. 152 00:10:56.720 --> 00:11:00.360 I'm sorry, That's how I feel a lot of times. Well, 153 00:11:00.360 --> 00:11:03.559 I think once we started questioning the Supreme Court and their honesty and integrity, 154 00:11:03.919 --> 00:11:09.000 countries in a really bad place. You can disagree with their decisions. You 155 00:11:09.039 --> 00:11:11.600 could say they got the law wrong. Sure, you know, there was 156 00:11:11.639 --> 00:11:13.840 a decision this week. I'll give you an example, Okay, interesting decision. 157 00:11:15.399 --> 00:11:20.440 It was about social media companies, and a number of conservatives were saying 158 00:11:20.559 --> 00:11:26.240 that the Biden administration was actively trying to suppress speech on social media. Basically 159 00:11:26.559 --> 00:11:33.159 that the Biden administration was telling social media companies to censor misinformation, particularly about 160 00:11:33.159 --> 00:11:39.360 COVID nineteen. The Supreme Court came back again a conservative court, and they 161 00:11:39.399 --> 00:11:43.840 said, no, there's no concrete evidence that the government was interfering with social 162 00:11:43.919 --> 00:11:50.519 media companies and until you can show that there's no harm that was suffered. 163 00:11:50.600 --> 00:11:52.399 So there's the people who sued, they don't have a right to sue. 164 00:11:52.840 --> 00:11:56.440 Now, Justice Alito, who is a very conservative justice, he had a 165 00:11:56.519 --> 00:12:03.960 very interesting and scathing descent. This is very interesting, he said, because 166 00:12:03.960 --> 00:12:09.279 it's not on its face, because you can't see the government actively trying to 167 00:12:09.279 --> 00:12:13.480 suppress speech. It's more dangerous. They're more subtle about it. I think 168 00:12:13.519 --> 00:12:16.279 that this is more of a reason that you have to stop the government from 169 00:12:16.279 --> 00:12:20.000 getting involved in your in stopping speech. And that's a good point. So 170 00:12:20.120 --> 00:12:24.000 you, in other words, you could disagree with what the court decided, 171 00:12:24.279 --> 00:12:26.639 but you can't say they're biased. But you could disagree with it because I 172 00:12:26.679 --> 00:12:31.080 think he made a very good argument that their decision could be very dangerous for 173 00:12:31.120 --> 00:12:35.159 the future of free speech. I get it. You know the details of 174 00:12:35.200 --> 00:12:39.240 what's in the answers, and nobody's paying attention, and those little things are 175 00:12:39.279 --> 00:12:43.799 what makes right versus wrong. And if we understand them will be in a 176 00:12:43.879 --> 00:12:48.480 much better place. Well, those of you out there listening to me talk 177 00:12:48.519 --> 00:12:52.399 about things that so may mundane as my home might ask me what got me 178 00:12:52.440 --> 00:12:58.000 thinking about this? And to be precise, bugs, Yeah, bugs, 179 00:12:58.039 --> 00:13:03.519 even more precise ants. Last week to the day, I woke up in 180 00:13:03.559 --> 00:13:07.240 the morning, went to open the shades in my living room and there were 181 00:13:07.799 --> 00:13:13.519 a million ants. Closer to a million than a thousand. I mean, 182 00:13:13.399 --> 00:13:18.519 the whole floor by the window was covered with them. And what made matter 183 00:13:18.600 --> 00:13:24.320 is even worse They had wings, half of them. I'm never so scared 184 00:13:24.360 --> 00:13:26.320 in my life. I couldn't believe what I was dealing. What do I 185 00:13:26.360 --> 00:13:30.399 do? I take a step back, because there's a lesson in all of 186 00:13:30.440 --> 00:13:33.440 this. A few years ago I had some answer in my front porch. 187 00:13:33.759 --> 00:13:37.080 I didn't know a exterminator. My daughter and law a new guy. He 188 00:13:37.159 --> 00:13:41.600 came to my house today, a little bit like a mad scientist. He 189 00:13:41.799 --> 00:13:45.320 was a little peculiar, but explains to me what he needs to do. 190 00:13:45.399 --> 00:13:48.759 Get it done. He goes to his unmarked car, gets a spray canp 191 00:13:48.799 --> 00:13:52.200 from the trunk and sprays puff. Next day the antsw are gone. Now 192 00:13:52.200 --> 00:13:56.960 we fast forward a year later, my housekeeper is a lower level of my 193 00:13:56.000 --> 00:14:01.039 house and she sees droppings and I say, what do you mean droppings? 194 00:14:01.279 --> 00:14:05.080 She says, you have some kind of animal here down here. I think 195 00:14:05.159 --> 00:14:07.360 you might have mice. Now I may be calm at most times. Now 196 00:14:07.440 --> 00:14:11.399 after you tell me I have rodents, I have a dilemma. I'm not 197 00:14:11.480 --> 00:14:15.960 so calm. And there is a company called Arrow Exterminas. I see them 198 00:14:16.039 --> 00:14:18.360 a big office building. I've used them somewhere along the way. I know 199 00:14:18.399 --> 00:14:22.600 who they are. So I made the call. They came to the house. 200 00:14:22.879 --> 00:14:26.480 Over a period of ten days to two weeks. They made the problem 201 00:14:26.639 --> 00:14:31.720 go away. Personally, I relaxed until this thing with the ants this week. 202 00:14:31.480 --> 00:14:33.840 Now those of you worried, and I'm going to be talking about my 203 00:14:33.879 --> 00:14:37.759 house all night, and relax because it's about to go into business. In 204 00:14:37.799 --> 00:14:41.799 my professional life, there's always the big issues, in the smallest, the 205 00:14:41.840 --> 00:14:46.279 little things, the big things. And in my professional life I was always 206 00:14:46.320 --> 00:14:50.799 confronted with a decision to go big or to go home, or to pick 207 00:14:50.840 --> 00:14:56.080 the little guy. No more was it more prevalent than an advertising I bet 208 00:14:56.080 --> 00:15:00.399 you didn't know I was going there. Yeah, I was never in charge 209 00:15:00.399 --> 00:15:05.759 of advertising until I was. And one day the head of my advertising comes 210 00:15:05.799 --> 00:15:09.000 to me and says, Mark, I think we're getting a little stale. 211 00:15:09.039 --> 00:15:11.919 It's time to put up our account for review. I asked, what does 212 00:15:11.960 --> 00:15:16.519 that mean. It's time to find someone else to handle our account on the 213 00:15:16.519 --> 00:15:20.200 outside and bring in fresh ideas and fresh perspective. And here's how I'll do 214 00:15:20.279 --> 00:15:24.919 it with you. I'm going to bring in three big ad agencies and three 215 00:15:24.960 --> 00:15:28.000 small agencies. You'll get to hear their ideas and perspectives, and we can 216 00:15:28.080 --> 00:15:33.360 choose big versus small, the little guy or the big guy. First. 217 00:15:33.360 --> 00:15:39.840 In with the big guys bb dn O three billion, OmniComm four billion, 218 00:15:39.000 --> 00:15:43.840 Ogilvie three billion. Now that is their billings. So what do I mean 219 00:15:43.879 --> 00:15:48.720 by billings. They're charging you, let's say, ten percent of what you 220 00:15:48.840 --> 00:15:54.799 spend on advertising. So if they're three billion, they're representing thirty billion dollars 221 00:15:54.799 --> 00:15:58.759 worth of customers spending. If they're four billion, they are forty billion dollars 222 00:16:00.120 --> 00:16:06.320 someone's spending and advertising. Huge companies and because of that they have huge, 223 00:16:07.240 --> 00:16:14.799 huge presence, They control huge advertising and therefore, whether it's TVs or magazines 224 00:16:14.879 --> 00:16:19.960 or digital online, they're representing the big guys General Motors, Pfizer, maybe 225 00:16:21.000 --> 00:16:25.519 Microsoft. They understand big business and they have clout with the media groups. 226 00:16:25.679 --> 00:16:30.200 Very impressive. So we have our first guy come up and he says, 227 00:16:30.279 --> 00:16:33.039 to us, have three teams waiting outside. Each you're going to come in 228 00:16:33.080 --> 00:16:37.120 and pitch you, separately and differently the ideas for your company and the brands 229 00:16:37.200 --> 00:16:42.080 you offer to us. First group comes in. There's sick people, creative 230 00:16:42.120 --> 00:16:47.000 director, account executive, creative people, and they pitch the ideas, all 231 00:16:47.039 --> 00:16:49.120 of which are clever, which I would have never dreamed of. We have 232 00:16:49.200 --> 00:16:52.519 three more if you need them. I said, no, guys, this 233 00:16:52.559 --> 00:16:56.480 is great, it's wonderful. And we did that with three big agencies, 234 00:16:56.519 --> 00:17:00.200 the one I just mentioned, all more impressive than the next. And the 235 00:17:00.320 --> 00:17:04.119 interesting thing, each one came with the managing director, the CEO of the 236 00:17:04.119 --> 00:17:08.119 corporation because I represented a big cooperation, and they came with their number two 237 00:17:08.119 --> 00:17:11.319 guy, who's generally the creative director. So the head of this three billion 238 00:17:11.359 --> 00:17:15.720 dollar company came to see us and watch his teams present. A couple of 239 00:17:15.839 --> 00:17:21.200 days later we saw the small boutique guys. I'll never forget the first guy 240 00:17:21.240 --> 00:17:23.480 I've talked about him before on the radio. His name was David Altman of 241 00:17:23.519 --> 00:17:27.200 Altman, Stoller and Weiss. Three guys put a company. David was the 242 00:17:27.200 --> 00:17:32.920 founder. Showed up. I'll never forget navy blue blazer, turnbill and ass's 243 00:17:32.960 --> 00:17:37.599 striped shirt. Those are those expensive British shirts. Cuffling's the size of hupcaps, 244 00:17:37.000 --> 00:17:41.759 gray flannel slacks and loafers. He looked like a master of the universe, 245 00:17:41.079 --> 00:17:45.559 confident, comfortable in his skin, and built a huge advertising business, 246 00:17:45.640 --> 00:17:49.920 now huge in his case, call it twenty five million dollars worth of billings. 247 00:17:49.960 --> 00:17:56.480 And I remember him presenting his idea the first time we got together. 248 00:17:56.240 --> 00:18:02.759 One idea, one concept, This is what we believe is right for your 249 00:18:02.799 --> 00:18:07.119 company. And what it was is a picture of a guy taking off his 250 00:18:07.279 --> 00:18:10.920 shirt on one side of a page and the other side of the page he 251 00:18:11.039 --> 00:18:17.960 was tying his tie and the caption underneath said what a changing America is changing 252 00:18:18.160 --> 00:18:25.400 into And I remember it was so brilliant, so impactful and amazing. After 253 00:18:25.480 --> 00:18:30.359 that we had to make a decision big or small. I think you can 254 00:18:30.359 --> 00:18:34.960 tell from what I'm saying we were comfortable with the small because the big companies 255 00:18:34.960 --> 00:18:40.200 we would never see that CEO again. We never see the number two again. 256 00:18:40.559 --> 00:18:44.640 We only would see the count group they assigned to us if in fact 257 00:18:44.920 --> 00:18:49.039 it worked, unless we were having problems. But in the small boutique firm, 258 00:18:49.440 --> 00:18:53.880 David Altman would be in every meeting. He's also the one who took 259 00:18:53.920 --> 00:18:56.920 me aside one day and he said, no matter what we present to you 260 00:18:57.000 --> 00:19:00.839 more, we only think about one thing. Yes, of course what we 261 00:19:00.920 --> 00:19:06.799 do has to make money, but we think about breaking through the clutter. 262 00:19:07.920 --> 00:19:12.400 You and we and all of us in America are bombarded with ideas and advertising 263 00:19:12.559 --> 00:19:18.359 all the time. It never ends. You walk through the street, they're 264 00:19:18.440 --> 00:19:22.640 kiosk, they are busshelters, there's billboards, There's so many things looking to 265 00:19:22.680 --> 00:19:27.440 break through and catch your attention. We need to break through the clutter, 266 00:19:27.559 --> 00:19:33.079 and everything we present to you is designed to break through the clutter. So 267 00:19:33.160 --> 00:19:38.640 in this case, the little guy won. Fast forward all these years later, 268 00:19:38.720 --> 00:19:45.400 when I joined LVMH, I found the fascinating detail every one of the 269 00:19:45.440 --> 00:19:52.079 brands at LVMH chose to pick their own advertising company. When I enjoined Donna 270 00:19:52.160 --> 00:19:57.920 Karen, I met a company called Trey Laird and Partners. Trey Laird interesting 271 00:19:57.960 --> 00:20:00.880 guy came from our ow. She came for our side, from the wholesale 272 00:20:00.880 --> 00:20:04.680 siety. He understood what it was to put lines together and now he's marketing 273 00:20:04.720 --> 00:20:08.440 it. Boutique guy had great ideas. You go back and look at the 274 00:20:08.480 --> 00:20:15.640 history of Donna Karen dk Y advertising. It's all about Trey Land and partners 275 00:20:15.799 --> 00:20:19.480 who put together this brilliant advertising bottom line. There's no right answer. You 276 00:20:19.559 --> 00:20:23.000 have to ask yourself who you're most comfortable with and who you think will get 277 00:20:23.039 --> 00:20:26.680 you the results, which means more business. It's the little things, whether 278 00:20:26.720 --> 00:20:32.240 it's bugs or the future of your company at home. I picked a corporation 279 00:20:32.920 --> 00:20:37.559 in media, the boutique guys back in a minute. Always in fashion. 280 00:20:38.319 --> 00:20:42.920 As one of the world's most celebrated fashion designers, Carl Lagafeld was renowned for 281 00:20:44.000 --> 00:20:48.759 his aspirational and cutting edge approach to style. His unique vision of Parisian shit 282 00:20:48.839 --> 00:20:53.440 comes to America through Carlagefeld Paris. He has women's collections, men's collections, 283 00:20:53.480 --> 00:20:57.119 ready to wear, accessory, shoes and bags. The fashion house car Lagafeld 284 00:20:57.160 --> 00:21:02.160 also offers a range of Watchers Eyes I Wear in premium fragrances. You can 285 00:21:02.240 --> 00:21:07.640 explore the Carlagophil collection at carlagofilpowers dot com. But it's more than that. 286 00:21:07.920 --> 00:21:11.039 I, for one, love to shop. I love going around and seeing 287 00:21:11.039 --> 00:21:15.160 what's happening and what catches my attention, what would make me feel good to 288 00:21:15.200 --> 00:21:18.799 wear now. I don't wear the women's wear obviously, but I can appreciate 289 00:21:18.839 --> 00:21:21.880 it, and they look amazing. If you want to look right, you 290 00:21:21.920 --> 00:21:25.200 want to have clothes that fits you well. You want to look like you're 291 00:21:25.200 --> 00:21:30.839 wearing something that's very expensive, that's exclusive for you and yours. You can 292 00:21:30.920 --> 00:21:36.000 find it at very affordable prices at Macy's Orcarlagofel dot com. Paris, the 293 00:21:36.079 --> 00:21:38.759 women's ready to wear fashion is extraordinary, as well as the handbigs and the 294 00:21:38.799 --> 00:21:45.240 shoes. I for one, wear men's clothes, unlike my appreciation of women's 295 00:21:45.279 --> 00:21:48.799 clothes. I'm a modern guy. I want to look current. I want 296 00:21:48.839 --> 00:21:51.240 to look the way I want to feel. I go out at night, 297 00:21:51.319 --> 00:21:55.680 I'm in black and Carlagofel is my buddy. Cars are great. They fit 298 00:21:55.759 --> 00:21:57.599 great, and they have little tweaks and touches, whether it's a stripe on 299 00:21:57.599 --> 00:22:02.039 the sleeve or button at the neck or on the shoulder. There's a lot 300 00:22:02.079 --> 00:22:06.480 of details that go into Carl Lagafel because he's always been, he always had 301 00:22:06.519 --> 00:22:10.480 been one of the world's great designers, and this legacy and goes on and 302 00:22:10.519 --> 00:22:12.559 on. I can't speak enough about it except to say to you, you 303 00:22:12.599 --> 00:22:15.960 want to feel good about yourself. You want to know that you're dressing properly. 304 00:22:15.960 --> 00:22:21.480 You want to clothes that fits you well. Carl Lagafeld, Paris at 305 00:22:21.480 --> 00:22:27.279 Macy's Orcarl Lagafel dot com. A favorite brand has always been Isaod. My 306 00:22:27.359 --> 00:22:30.799 company at one time bought that brand. The CEO of the company handed it 307 00:22:30.839 --> 00:22:34.160 to me and said, you better make it work. And I put everything 308 00:22:34.240 --> 00:22:37.960 in my career to make Isaod work, and I fell in love with that 309 00:22:38.039 --> 00:22:44.200 brand, and to this day it is one of the most exciting endeavors I've 310 00:22:44.240 --> 00:22:49.359 ever gotten involved with. Isod is an incredibly strong golf brand. If you 311 00:22:49.559 --> 00:22:55.240 play golf, if you play tennis for that matter. They make a great 312 00:22:55.559 --> 00:23:02.039 polo shirts. I mean great, They're fit perfect. The material is unique 313 00:23:02.160 --> 00:23:06.839 because it's a PK fabric that waffle weave you see, and it's made of 314 00:23:06.880 --> 00:23:11.759 a blend of cotton and microfiber that allows you to stretch and very often they 315 00:23:11.759 --> 00:23:18.599 are treated with solar protection as well, so they stretch, they're comfortable, 316 00:23:18.640 --> 00:23:22.400 and they breathe well. And one thing about ISAC they always fit. They'll 317 00:23:22.400 --> 00:23:26.279 never tug on you. You put it in your waist, they'll fit you 318 00:23:26.400 --> 00:23:30.559 great. The colors patterns are sensational. Now I will also tell you ISOD 319 00:23:30.640 --> 00:23:34.440 makes great shorts and great golf pants. You're a golfer and you want to 320 00:23:34.440 --> 00:23:37.359 look good. You don't have to think about how do I look. You 321 00:23:37.400 --> 00:23:41.119 want to think about how you play, not how you feel. ISOD is 322 00:23:41.240 --> 00:23:45.160 the brand for you. I know I was there when it was created. 323 00:23:45.240 --> 00:23:48.200 The strategy behind that brand is brilliant. It's one of my favorite brands. 324 00:23:48.559 --> 00:23:51.960 While I talk about it, I should tell you about the men's sportswear. 325 00:23:52.519 --> 00:23:56.880 ISOD wasn't enough being a golf brand. It wasn't enough being just great polo 326 00:23:56.920 --> 00:24:03.079 shirts with logos, without logos, incredible branded story and history. ISOD makes 327 00:24:03.160 --> 00:24:11.440 salt weather programs. They have great printed woven shirts, short sleeves that look 328 00:24:11.799 --> 00:24:15.559 excellent with colors, excellent with shorts, excellent with cotton pants, of which 329 00:24:15.559 --> 00:24:21.480 they also make this whole salt order relaxed line from Ison, whether it be 330 00:24:21.880 --> 00:24:27.599 fleece, cotton sweaters, knit polos, woven shirts and pants of a range 331 00:24:27.640 --> 00:24:32.480 of colors and fabrics that are perfect for a guy wants to go casually in 332 00:24:32.519 --> 00:24:37.079 the spring and summer of this year. And here's the thing. Isod is 333 00:24:37.200 --> 00:24:45.680 affordable. Everyone listening to me talk about this brand can afford to buy it 334 00:24:45.799 --> 00:24:49.039 and know that there are a lot of other brands that also have a look 335 00:24:49.319 --> 00:24:53.480 like ISOT. Although I don't believe it's fun as ISAD is, the brand 336 00:24:53.519 --> 00:24:57.119 has a lot of energy in it, but at the price points no one 337 00:24:57.160 --> 00:25:03.680 can compete. Find Isaaca at You're leading retails and online at isid dot com. 338 00:25:04.079 --> 00:25:08.440 Talk to you later, guys. I wish you I'm very happy springing 339 00:25:08.519 --> 00:25:12.640 summer, and I help you by telling you if you were isaid, you're 340 00:25:12.640 --> 00:25:18.319 gonna look great. Welcome back to Always in Fashion. Here's your host, 341 00:25:18.599 --> 00:25:22.880 Mark Webber. I've realized that there's so many big issues that we have to 342 00:25:22.960 --> 00:25:25.960 navigate, but at the same time, there are a lot of little things 343 00:25:26.119 --> 00:25:30.160 that matter much. A smile at the right time could change my attitude on 344 00:25:30.200 --> 00:25:33.799 the day, could make me go from say it to happy. Making little 345 00:25:33.839 --> 00:25:38.160 decisions to do the right thing could change your perspective on lifeloor business. That's 346 00:25:38.160 --> 00:25:42.440 what we're talking about tonight. Sometimes it's the little things that are the big 347 00:25:42.480 --> 00:25:48.240 things. And I wanted to talk to you now about the world of licensing. 348 00:25:48.359 --> 00:25:52.599 Jesse Lawyer. What's licensing? Let me see how you define it. 349 00:25:52.160 --> 00:25:56.359 So, licensing is when a company rents out their name. And why would 350 00:25:56.359 --> 00:26:00.759 they want to rent out their name Because while they may have a speciality in, 351 00:26:00.880 --> 00:26:04.839 let's say, for example, making tears, but now they want to 352 00:26:04.839 --> 00:26:08.759 get into the eyewear business. They will rent out their name to an eyewear 353 00:26:08.799 --> 00:26:15.079 manufacturer who will make products using their name, but they have a speciality in 354 00:26:15.119 --> 00:26:18.440 making those products. So it's when you rent your name out for the purposes 355 00:26:18.480 --> 00:26:22.519 of producing material or content that you don't have a specialty in. Is that 356 00:26:22.559 --> 00:26:25.920 a good way of saying it? Yeah. I would add to say that 357 00:26:26.400 --> 00:26:32.559 brands need to grow, and very often there are additives to the brands that 358 00:26:32.640 --> 00:26:36.559 will extend their presence to all of us in America. You said it right. 359 00:26:37.000 --> 00:26:40.920 You can have a footwear company that's great at choose but realizes that if 360 00:26:40.960 --> 00:26:45.160 there are an athletic footwear company, athletic sunglasses might be great. Take Oakley. 361 00:26:45.200 --> 00:26:48.359 I'll do it the other way. Great sunglass company. We could sell 362 00:26:48.359 --> 00:26:52.359 a lot of backpacks. So you license your name, you rent your name, 363 00:26:52.440 --> 00:26:57.319 you sign a contract with a company's experienced who could extend your brand and 364 00:26:57.400 --> 00:27:02.480 give you a bigger brand presence the world. And you're gonna make a lot 365 00:27:02.519 --> 00:27:06.559 of money by licensing brand because it's like being an owner of a building. 366 00:27:07.039 --> 00:27:10.240 Each floor has a value. You rent them to different people, and that's 367 00:27:10.279 --> 00:27:11.960 what you do. Now, Jess, who do you think is the biggest 368 00:27:12.000 --> 00:27:17.559 licensing company in the world? And why? I would bet money that Disney 369 00:27:17.640 --> 00:27:21.960 is the biggest license sore in the in the entire world. Would I be 370 00:27:22.039 --> 00:27:23.279 right about it? You'd be right. Yeah. First of all, the 371 00:27:23.319 --> 00:27:27.359 reason you have to think about that is there's Disney, which is itself an 372 00:27:27.359 --> 00:27:33.000 incredible brand and has a number of different different shows and movies and characters. 373 00:27:33.039 --> 00:27:38.279 But they own Star Wars, they own Marvel. Remember they used to Marvel 374 00:27:38.359 --> 00:27:41.359 used to, I think be the biggest licensing ife. Forgot that they own 375 00:27:41.480 --> 00:27:47.599 Marvel. So it's a giant, giant behemoth and they license out that name 376 00:27:47.880 --> 00:27:52.799 for all their different brands constantly to make toys and amusement parks and clothing and 377 00:27:52.400 --> 00:27:56.119 movies and video games that goes on and on a gun. Yeah, it's 378 00:27:56.160 --> 00:28:00.160 truly amazing. I'm an expert at licensing, as you know, and in 379 00:28:00.160 --> 00:28:07.640 my book I had a chapter that licensing is a two edged sword. On 380 00:28:07.680 --> 00:28:11.920 the blood side of the sword, it's easy. You can't cut yourself. 381 00:28:11.960 --> 00:28:15.119 There's no risk because you're renting your name to someone else who has to do 382 00:28:15.160 --> 00:28:18.160 the hard work. They have to design the product, they have to buy 383 00:28:18.200 --> 00:28:21.920 the inventory, they have to sell it, they have to make sure it 384 00:28:21.960 --> 00:28:25.039 performs well, they have to get the quality control right, and they have 385 00:28:25.079 --> 00:28:27.519 to pay you money and still survive. That's the easy side for you. 386 00:28:29.000 --> 00:28:33.720 But on the sharp end, you're lending your name to strangers. You're trusting 387 00:28:33.759 --> 00:28:37.400 that they'll treat your brand with integrity. You go back to Disney. Can 388 00:28:37.440 --> 00:28:41.079 you imagine selling stuffed animals with Mickey to people who they don't know or they 389 00:28:41.119 --> 00:28:44.680 know, but they have to trust they're going to make them in the right 390 00:28:44.680 --> 00:28:47.880 countries, that they won't have lead in them, that they'll be not using 391 00:28:48.000 --> 00:28:52.200 slave labor. It's a tremendous responsibility. You know what happens, and you 392 00:28:52.240 --> 00:28:56.279 know why you have to police it. You want an example of that, 393 00:28:56.359 --> 00:29:00.599 Mickey Mouse, the guys walking like Mickey Mouse in time, I'm square. 394 00:29:00.839 --> 00:29:03.440 You think Disney licensed out that. Now you got people that don't even look 395 00:29:03.480 --> 00:29:06.759 like Mickey Mouse, you know what I'm talking about. The mascots that are 396 00:29:06.759 --> 00:29:10.720 walking, yeah, with the dirty uniforms and taking off the heads. Say 397 00:29:10.960 --> 00:29:14.480 they're taking the mystery away. Now you're the lawyer. How come they getting 398 00:29:14.480 --> 00:29:18.880 away with it? They might have actually been able to purchase the costumes and 399 00:29:18.920 --> 00:29:21.279 they could do what they want with the costumes. But I remember I was 400 00:29:21.319 --> 00:29:25.839 in Greece for my honeymoon and outside the Parthenon, you know, the big 401 00:29:25.880 --> 00:29:30.839 Parthenon, there was two mascots that were dressed up to take pictures outside the 402 00:29:30.839 --> 00:29:36.200 Parthenon. They were, I'm not kidding you, knock off versions of Mickey 403 00:29:36.240 --> 00:29:38.319 and Minni. They look like Nicki Mini, but they weren't. They weren't. 404 00:29:38.319 --> 00:29:41.720 They were like Greek versions of Mickey and Minni. They wanted people to 405 00:29:41.920 --> 00:29:45.480 think they were them, but they weren't. So yeah, stuff like that 406 00:29:45.559 --> 00:29:48.400 happens all the time. It's hard to police it. Well, my former 407 00:29:48.440 --> 00:29:53.079 company LVMH had a team of FBI agents and litigators and investigators to always, 408 00:29:53.440 --> 00:29:57.240 you know, try and keep counterfeit product out of the United States around the 409 00:29:57.279 --> 00:30:02.319 world, and they really serious about. Speaking of which, Jesse, one 410 00:30:02.359 --> 00:30:04.640 day I wake up when we find out on the internet someone's using the name 411 00:30:04.680 --> 00:30:08.359 Always in fashion. What'd you do? It wasn't the first time. Sometimes 412 00:30:08.400 --> 00:30:12.319 if people use that name on social media companies, I will contact the social 413 00:30:12.359 --> 00:30:17.599 media companies and they will take it down, and I submit evidence that we've 414 00:30:17.599 --> 00:30:21.839 been using this name since twenty six well even before that with your book twenty 415 00:30:21.880 --> 00:30:25.680 fifteen, but since twenty sixteen has been the radio show. I submitted to 416 00:30:25.720 --> 00:30:29.640 them, and they're very good. They're very efficient. They take down the 417 00:30:30.400 --> 00:30:33.920 accounts. It happened on Apple and Spotify, right, yeah, it happens. 418 00:30:34.039 --> 00:30:37.359 It happens. I'm not encouraging anybody to do it. Don't give me 419 00:30:37.440 --> 00:30:40.160 more work. Yeah, well, we own the name and we practice and 420 00:30:40.200 --> 00:30:42.039 we preach it. It's not licensed. And by the way, just to 421 00:30:42.039 --> 00:30:47.599 go back to something, you know, why it's so important to protect against 422 00:30:47.680 --> 00:30:51.960 counterfeit goods? Why you need law enforcement involved? Somebody might say, what's 423 00:30:52.000 --> 00:30:55.160 the big deal? Why do you have to get law enforcement involved when somebody 424 00:30:55.920 --> 00:30:59.640 has a Prada bag that's not Prada, because they are stealing from you. 425 00:31:00.039 --> 00:31:03.559 They're not only stealing from you, but what happens if they're making bags with 426 00:31:03.640 --> 00:31:07.960 a toxic material? Right, somebody buys the bag and it's made with some 427 00:31:08.000 --> 00:31:11.400 sort of material on it in it that gets somebody sick. You know, 428 00:31:11.440 --> 00:31:15.519 you don't want to be on the hook for that. It's important to protect 429 00:31:15.519 --> 00:31:18.920 your brand. But when you when big companies are putting out products, they 430 00:31:18.960 --> 00:31:25.359 make sure that it's safe. Well, even though it's somebody manufacturing them and 431 00:31:25.440 --> 00:31:29.319 selling them no one ever heard of. Your name is on the product, 432 00:31:29.839 --> 00:31:33.559 right, you're responsible. So if something goes wrong, they don't go to 433 00:31:33.640 --> 00:31:36.680 Joe Schmoe and say Joe Schmo. They don't even know there's a Joe Shmoe. 434 00:31:36.920 --> 00:31:38.400 And if they find Joe Schmoe, they don't care about them. They 435 00:31:38.400 --> 00:31:41.880 care about you, the brand owner. Why are you giving it to Joe 436 00:31:41.920 --> 00:31:45.359 Schmoe? Did you know they were using slave labor? Do you know they 437 00:31:45.440 --> 00:31:49.240 were putting lead in the product that's toxic to children? So that's the backdrop 438 00:31:49.240 --> 00:31:52.359 of licensing. And I want to talk to you a little bit about some 439 00:31:52.519 --> 00:31:59.599 little things, some lessons here. I had a license in Korea for one 440 00:31:59.640 --> 00:32:04.359 of my brands, one of my famous designer brands. They were one of 441 00:32:04.440 --> 00:32:09.799 the largest media companies, industrial companies in Korea. They were huge. I 442 00:32:09.880 --> 00:32:14.319 met with their president, I met with their executive VPE. We spent time 443 00:32:14.359 --> 00:32:17.319 with them. They were great guys, great gals. Press of company. 444 00:32:17.799 --> 00:32:23.480 They had our brand for a license to distribute product in their market in Korea. 445 00:32:24.559 --> 00:32:30.079 One day, one of our guys is traveling in Korea and notices that 446 00:32:30.119 --> 00:32:37.079 there's a lot of product that we've never authorized, that they didn't have the 447 00:32:37.160 --> 00:32:39.720 rights to, and in certain products that they did have the rights to, 448 00:32:39.960 --> 00:32:45.359 we never approved it. And he said to himself, what's going on here? 449 00:32:45.599 --> 00:32:50.720 Doesn't make sense. One day, he's the president of licensing. He 450 00:32:50.799 --> 00:32:52.480 comes in to see me. He says, Mark, we have a problem 451 00:32:52.519 --> 00:32:58.720 in Korea. What's the problem. I don't know how to tell you this, 452 00:32:58.920 --> 00:33:04.559 but you know, our Korean partners have decided to counterfeit merchandise. By 453 00:33:04.640 --> 00:33:07.160 counterfeit, they don't have the rights to outwear, they don't have the rights 454 00:33:07.160 --> 00:33:10.720 to other products, and they started making it on their own, selling it 455 00:33:10.759 --> 00:33:15.440 on their own, profiting it on their own, not paying us so royalty. 456 00:33:15.599 --> 00:33:17.319 The reason they wouldn't pay as so royalty is. They don't even have 457 00:33:17.319 --> 00:33:20.759 the rights to it. And they went out. We caught them, and 458 00:33:20.799 --> 00:33:23.880 they've admitted, and they want to come in and talk to you. Back 459 00:33:23.920 --> 00:33:28.400 to the sword in this case, the two edged sword worked against us. 460 00:33:28.440 --> 00:33:30.960 But now they want to throw themselves on the sword in front of me and 461 00:33:31.039 --> 00:33:37.319 admit they did wrong and ask for forgiveness. There's a whole strategy out there 462 00:33:37.359 --> 00:33:38.319 in the world. I don't know if anyone's heard it. Do what you 463 00:33:38.359 --> 00:33:42.480 want and then ask for forgiveness. I kind of think this is what it 464 00:33:42.519 --> 00:33:45.440 was like. Now I had a choice and how to deal with this. 465 00:33:45.160 --> 00:33:51.599 What would you have done, Jess, I'm not sure good answer. I 466 00:33:51.759 --> 00:33:53.880 wasn't either. I had a couple of weeks to think about it, because 467 00:33:53.920 --> 00:33:58.319 they were going to come for career the week later or the week after. 468 00:33:58.720 --> 00:34:01.640 They came in to see me and on down with their hat in their hand, 469 00:34:01.880 --> 00:34:08.039 looking solemn and apologizing for what happened. And what I did was as 470 00:34:08.079 --> 00:34:14.639 follow. I did a little thing. I told them I'm disappointed. I 471 00:34:14.679 --> 00:34:17.800 told them this shouldn't happen. And I also told him I have the highest 472 00:34:17.840 --> 00:34:22.920 regard for the company. I know it'll never happen again. You're going to 473 00:34:23.000 --> 00:34:28.119 have to pay us what would have been the equivalent royalties if we had granted 474 00:34:28.159 --> 00:34:31.360 you these items. And in the future, you should trust us, because 475 00:34:31.400 --> 00:34:35.679 if you needed to do out of wear, or you needed to do products 476 00:34:35.719 --> 00:34:38.400 at a lower price than you were doing them currently, you would have come 477 00:34:38.480 --> 00:34:40.840 to us. We would have worked it out for you. We hold no 478 00:34:40.960 --> 00:34:45.440 grudges. We'll continue working together, and we'll move forward. If you would 479 00:34:45.480 --> 00:34:50.559 have seen the reaction in their faces, if you would have seen the relief 480 00:34:50.639 --> 00:34:54.400 they had that they weren't going to be penalized for any of this, it 481 00:34:54.480 --> 00:34:59.920 was precious. Why'd you do that? Because I wanted to continue with them. 482 00:35:00.119 --> 00:35:05.599 What they did was wrong, and I felt that by being a gentleman, 483 00:35:05.800 --> 00:35:08.119 even though I was slighted, would work in our favor long term. 484 00:35:08.159 --> 00:35:12.840 And it did, and fifteen years later they're still with this partner, So 485 00:35:13.519 --> 00:35:17.599 it was the right decision. Now, on another note, here's another example. 486 00:35:19.840 --> 00:35:22.679 I was doing business with one of my brands, building a company, 487 00:35:22.800 --> 00:35:25.840 huge brand. We bought it. It was bankrupt, we built it. 488 00:35:27.400 --> 00:35:32.760 Major dollars were at every prestigious retailer in America, and business was going Great. 489 00:35:34.000 --> 00:35:40.519 One of our licensees, Children's License wanted to sell the brand in off 490 00:35:40.559 --> 00:35:46.199 price channels of distribution, including the clubs. Now, I have nothing but 491 00:35:46.280 --> 00:35:52.480 the highest regard for the off price I mean today TJ Max, Ross Stores, 492 00:35:52.639 --> 00:35:59.480 Burlington Costco, Sam's Club. These are some of the biggest retailers surviving 493 00:35:59.519 --> 00:36:05.400 in America, selling products at fair prices, giving the consumers something they're looking 494 00:36:05.440 --> 00:36:09.360 for. People are shopping those channels, But you have to ask sometimes what 495 00:36:09.559 --> 00:36:14.840 is best for your brand. I would give you an example. Vtneu Ton. 496 00:36:15.079 --> 00:36:16.760 You know how many sales they have a year, Jesse, I don't 497 00:36:16.760 --> 00:36:21.920 know. Five billion, I don't know a billion. That's not what I'm 498 00:36:21.920 --> 00:36:27.079 asking. I'm saying, if they have a living inventory leftover, did they 499 00:36:27.079 --> 00:36:30.280 put it on sale? Oh no, no, they never put it on 500 00:36:30.360 --> 00:36:36.400 sale. They v Tone would rather burn their product, destroy their handbags, 501 00:36:36.760 --> 00:36:40.000 then give it for sale in the off price channel because they feel it will 502 00:36:40.039 --> 00:36:45.320 devalue the product. If you bought a vtone handbag for four thousand dollars and 503 00:36:45.360 --> 00:36:50.239 then you see it at TJ Max for twelve hundred, they won't do it 504 00:36:50.239 --> 00:36:52.679 because they don't want to devalue the brand, no matter how much they respected 505 00:36:52.800 --> 00:36:57.800 some brands, they'll sell into that channel. So anyway, I had this 506 00:36:57.880 --> 00:37:01.280 licensee who decided they wanted to all the off price channel while I was building 507 00:37:01.320 --> 00:37:05.280 this brand where the brand was going to the roof, and I told him 508 00:37:05.320 --> 00:37:08.800 no. A week later, I get a call from my CEO. Come 509 00:37:08.840 --> 00:37:13.880 down to the hallway, Come down to the hall and he said, listen, 510 00:37:14.559 --> 00:37:16.639 I have a problem. Someone has complained about you. I said, 511 00:37:16.639 --> 00:37:21.239 really who? And he told me it was the company that came to me 512 00:37:21.400 --> 00:37:24.400 to sell our brands off price to the off price channel. He said, 513 00:37:24.400 --> 00:37:28.440 what's this about, Mark, I said, well, you know how well 514 00:37:28.480 --> 00:37:31.519 we're doing with this brand. Our strategy was to build it in the premiere 515 00:37:31.639 --> 00:37:38.039 channel of distribution, namely Nordstrom, Macy's, all those great department stores. 516 00:37:38.079 --> 00:37:43.239 And we fear that if we sold it off price in those channels. Number 517 00:37:43.239 --> 00:37:45.119 one, we would devalue the brand at this time, and number two, 518 00:37:45.159 --> 00:37:50.280 our existing customers would run away because they made it clear they want us to 519 00:37:50.320 --> 00:37:53.880 be consistent with the brand throughout. He says, well, I agree with 520 00:37:53.920 --> 00:37:57.760 you. He said, what do you want to do about the people that 521 00:37:57.840 --> 00:38:00.079 complained? He told me the name. I said, leave it to me. 522 00:38:00.320 --> 00:38:02.599 He said, Oh, I'd love to be in that room with you. 523 00:38:02.760 --> 00:38:05.559 I said, yeah, you would love it, but thank you for 524 00:38:05.639 --> 00:38:08.360 not so. The following day I called them up. I asked to come 525 00:38:08.400 --> 00:38:14.360 see me, and they were expecting having the CEO talk to me to hear 526 00:38:14.400 --> 00:38:17.719 great news that I was going to agree with them and give them that channel 527 00:38:17.719 --> 00:38:22.800 of distribution. So they come up and I'm smiling and I'm happy, and 528 00:38:22.840 --> 00:38:25.079 I said, look, you know, I said, the name of the 529 00:38:25.119 --> 00:38:29.440 guy. The CEO came to me, told me you were unhappy, told 530 00:38:29.440 --> 00:38:32.400 me you wanted a distribution different than what we were giving, and he sat 531 00:38:32.480 --> 00:38:35.960 me down and asked me, and I explained it to him, and I 532 00:38:36.000 --> 00:38:38.440 got great news for you. He's agreed with me, and we're not going 533 00:38:38.480 --> 00:38:43.559 to expand the channel of distribution. And frankly speaking, if you had six 534 00:38:43.639 --> 00:38:45.800 hundred million dollars and you wanted to buy the company, I'm sure I or 535 00:38:45.840 --> 00:38:49.280 Hey would talk to you about it. I don't think we'd sell it, 536 00:38:49.320 --> 00:38:53.400 but we'd listen. But the idea that you went behind my back to the 537 00:38:53.480 --> 00:38:58.639 CEO of the company complaining without telling me you were going to do it, 538 00:38:58.719 --> 00:39:01.519 without sitting me and trying to reason with me. I can only tell you 539 00:39:01.599 --> 00:39:07.679 this that I will never have a working relationship with you again. So anything 540 00:39:07.679 --> 00:39:09.679 that you want to do I have SUBORDINATESTI will continue to work with you, 541 00:39:09.800 --> 00:39:14.440 but you want to never welcome in my office again. And if you need 542 00:39:14.480 --> 00:39:16.039 a big decision and you can't get it for me, I suggest you go 543 00:39:16.119 --> 00:39:20.840 to the CEO. But I would assure you the same thing is going to 544 00:39:20.880 --> 00:39:23.000 happen. He's gonna come to me, so I said, gentlemen, you 545 00:39:23.039 --> 00:39:28.639 know sometimes a little courtesy goes a long way. You seem to have either 546 00:39:28.719 --> 00:39:32.079 forgotten it or didn't know that. Now you talked about the faces in the 547 00:39:32.119 --> 00:39:36.280 other story. What were their faces when they when you said the shot? 548 00:39:36.480 --> 00:39:38.000 No, no, no, you misunderstood. Did they do one of those 549 00:39:38.079 --> 00:39:43.079 things? Oh? Yeah, I said to them. Do you ever consider 550 00:39:43.119 --> 00:39:46.280 that maybe ratting me out to the CEO of the company put it my job 551 00:39:46.320 --> 00:39:51.920 in question? Do you ever consider that you may create a situation where he 552 00:39:52.280 --> 00:39:55.199 looks at me differently? You didn't even think about it. The problem with 553 00:39:55.360 --> 00:39:59.440 you didn't know is he and I are words and music, and every decision 554 00:39:59.440 --> 00:40:02.559 we make to get and the idea of selling the off price channel with any 555 00:40:02.599 --> 00:40:07.280 other of our other brands, we'd gladly be eagle with these retailers are big 556 00:40:07.320 --> 00:40:10.880 customers. But you asked it at the wrong time. You went behind my 557 00:40:10.960 --> 00:40:14.320 back, and as I said, I have no use for you. So 558 00:40:14.360 --> 00:40:16.400 if it's okay with you, I'm leaving. Oh wait a minute, it's 559 00:40:16.400 --> 00:40:22.480 my office. Would you please leave? And with that as a backdrop, 560 00:40:22.519 --> 00:40:24.480 tonight we're talking with little things, Matt, A little courtesy matter is back 561 00:40:24.519 --> 00:40:30.719 in a minute. Always in Fashions, spent a lifetime of my career building 562 00:40:30.800 --> 00:40:35.679 the van Usen brand, and I am so pleased that they're back with us 563 00:40:35.760 --> 00:40:42.079 now talking about suits. Men were dressing up again and it's become cool to 564 00:40:42.119 --> 00:40:45.239 wear a suit. Suits can be won on multiple ocasions in multiple ways. 565 00:40:45.719 --> 00:40:49.920 You could wear a suit formally to go out at night or to an event, 566 00:40:50.239 --> 00:40:52.360 to wear a suit to the office with or without a tie. If 567 00:40:52.360 --> 00:40:57.480 you look closely, now fashion trends, suits are being worn with turtlenecks or 568 00:40:57.519 --> 00:41:02.800 mark next. The choices are endless and every one of them looks right. 569 00:41:04.079 --> 00:41:07.840 You can really really look the part. I believe that packaging yourself is as 570 00:41:07.880 --> 00:41:12.519 important does the products you package, and wearing a suit is one of those 571 00:41:12.559 --> 00:41:16.719 things that make men look their best. Venues In invented a new idea. 572 00:41:16.800 --> 00:41:22.199 It's called the cool Flex suit. It's been engineered with stretch technology, giving 573 00:41:22.199 --> 00:41:27.760 you the most comfortable fit and mobility. Its wrinkle resistant fabric, it's cool 574 00:41:27.800 --> 00:41:31.199 moisture wiki. It makes it perfect for all occasions. As we discussed just 575 00:41:31.320 --> 00:41:37.079 now, this new style of looking sharp while feeling cool and comfortable is amazing 576 00:41:37.440 --> 00:41:43.599 and I'm so excited that the ven using company is involved in this new technology 577 00:41:43.679 --> 00:41:47.440 and is embracing the whole idea of dressing up. Let's not forget Venues and 578 00:41:47.480 --> 00:41:52.039 made it's name with dress shirts. It's only proper that the suit business follows 579 00:41:52.199 --> 00:41:57.920 strongly in its way. You can find Vanues in cool Flex Men's Stretch suits 580 00:41:57.920 --> 00:42:02.400 at JC penny are online jcpenny dot com. Guys, they're great. You 581 00:42:02.400 --> 00:42:06.679 should go look at them. K and Why Donna Karen, New York. 582 00:42:07.119 --> 00:42:13.280 Donna Karen began her career as one of the finest, most successful, powerful 583 00:42:13.400 --> 00:42:17.960 women in the fashion industry. She developed a collection aimed at the luxury market 584 00:42:19.199 --> 00:42:22.920 for women on the go, women who were powerful in their workplace, women 585 00:42:22.960 --> 00:42:27.519 who had lives that extended beyond the workplace, and her clothes went from day 586 00:42:27.519 --> 00:42:31.679 and tonight. An extraordinary collection. But the interesting thing Donna Karen had a 587 00:42:31.719 --> 00:42:35.960 young daughter, and she had friends and they couldn't afford to buy the Donna 588 00:42:36.039 --> 00:42:40.079 Karen collection, and Donna invented DK and Y Donna Karen New York. It's 589 00:42:40.079 --> 00:42:45.639 an offshoot of the Donna Karen collection. The same concept a lifestyle brand. 590 00:42:45.719 --> 00:42:49.360 Now we talk about lifestyle brands, what does that really mean? Simply what 591 00:42:49.400 --> 00:42:52.320 they say, there are brands that follow you throughout your lifestyle. You get 592 00:42:52.400 --> 00:42:55.519 up in the morning, you start to get dressed Donna Karen dcan why as 593 00:42:55.559 --> 00:43:00.039 intimate apparel, as hosiery, as all those products. You're getting dressed for 594 00:43:00.119 --> 00:43:04.960 work. You get accessorized shoes, handbags, and it takes you through the 595 00:43:05.039 --> 00:43:07.920 day. The remarkable thing about DK and Y clothes for work, they work 596 00:43:07.960 --> 00:43:13.519 into the evening. The dresses, the suits, the pants, the sweaters, 597 00:43:13.679 --> 00:43:19.800 the blouses, extraordinary clothes at affordable prices that go from day in tonight. 598 00:43:20.119 --> 00:43:22.599 Part of your lifestyle is active. You have weekends, you have events, 599 00:43:23.000 --> 00:43:29.159 you participate in sports. Donna Karen's casual clothes did that under the DK 600 00:43:29.280 --> 00:43:35.320 and Y label a vast array of casual sportswear that make women look great as 601 00:43:35.360 --> 00:43:39.119 they navigate their busy lives. Whether you're going to soccer games for your children, 602 00:43:39.239 --> 00:43:43.519 or whether you're going out to the movies, whatever you want to do, 603 00:43:44.159 --> 00:43:49.079 dkn Y Jeans, dc Y Sportswear is there for you. That's what 604 00:43:49.199 --> 00:43:53.239 a lifestyle brand is. And I need to mention DKY active Wear, which 605 00:43:53.280 --> 00:43:59.639 is extraordinary. The leggings, the sports bras, the sweats. You can 606 00:43:59.679 --> 00:44:05.079 wear DKY Activewear, certainly in the gym, certainly when you're working out at 607 00:44:05.079 --> 00:44:08.599 home, and certainly if you want on the street because it's that well done. 608 00:44:08.719 --> 00:44:13.280 The quality of DKY is nothing short of exceptional. And why shouldn't it 609 00:44:13.360 --> 00:44:19.199 be Because it was born from the idea of luxury made affordable for women of 610 00:44:19.239 --> 00:44:23.760 America. DKY and Why a true lifestyle brand that takes you from day and 611 00:44:23.840 --> 00:44:30.480 tonight, from the week into the weekend, DCN Why you can find DCNY 612 00:44:30.800 --> 00:44:37.239 and Macy's DKY dot com. Welcome back to Always in Fashion. Here's your 613 00:44:37.239 --> 00:44:40.760 host, Mark Webber. I'm talking about the little things in life right now 614 00:44:40.760 --> 00:44:45.920 in business, because sometimes the little things are the big things. If you 615 00:44:45.960 --> 00:44:49.320 were here for our last conversation before we went to commercial. I was talking 616 00:44:49.320 --> 00:44:53.559 about distribution and how I'm reluctant on certain brands to sell in the off price 617 00:44:53.679 --> 00:44:55.760 market. Now, let me make it clear, just in case I need 618 00:44:55.760 --> 00:45:00.960 a qualifier. In this world of being careful, you have qualify. There 619 00:45:00.079 --> 00:45:05.719 is no store that gives a better dress shirt assortment at a fair price than 620 00:45:05.719 --> 00:45:09.159 Tjmax. That'll he just about every brand in the world at prices that you 621 00:45:09.199 --> 00:45:13.800 wouldn't believe. Now, they may not have your size, they may not 622 00:45:13.920 --> 00:45:16.159 have the color, but if you're open and you're flexible, they'll have one 623 00:45:16.159 --> 00:45:22.320 of the great assortments you'll ever see. Go into Costco. Costco's only interest 624 00:45:22.880 --> 00:45:28.119 is giving value to consumers. You sell Costco, You're selling them the best 625 00:45:28.159 --> 00:45:32.039 products you have at prices that can't be found anywhere else. In my life 626 00:45:32.079 --> 00:45:37.960 with Donna Karen Decan, why we sold certain products to Costco, huge quantities, 627 00:45:37.000 --> 00:45:42.079 some of the greatest success. Calvin Klein sells underwear to Costco. So 628 00:45:42.199 --> 00:45:44.800 please, I want to say to you that if you heard me last, 629 00:45:44.840 --> 00:45:47.239 then you didn't hear me, right. I love that channel. I admire 630 00:45:47.280 --> 00:45:52.280 that channel. I shop in that channel. But not every band belongs there 631 00:45:52.440 --> 00:45:57.599 because those channels have different functions. And what you do in life is you 632 00:45:57.679 --> 00:46:01.000 make sure that your brand and your distribution and mirrors each other. But I 633 00:46:01.000 --> 00:46:04.400 wanted to change one more. I'm talking about little things, and the little 634 00:46:04.440 --> 00:46:07.440 things I want to talk about right now are children. I've been fortunate enough 635 00:46:07.480 --> 00:46:13.119 to go to a number of graduations this past week and the couple of weeks 636 00:46:13.159 --> 00:46:19.719 prior. I've seen the innocence of children, and I realized that children are 637 00:46:19.840 --> 00:46:24.159 just that they're innocent. They reflections of their parents. The schools I've been 638 00:46:24.199 --> 00:46:32.639 in, I've seen these children learning, making presentations, doing art crafts, 639 00:46:34.519 --> 00:46:38.519 singing. It's the sweetest thing I've ever seen. I've seen young children who 640 00:46:38.519 --> 00:46:44.320 couldn't read and write a year ago reading and writing. I've seen children who 641 00:46:44.360 --> 00:46:47.239 three years ago, my friend's children, they didn't know how to talk, 642 00:46:47.280 --> 00:46:52.679 and now they're talking. We have obligations as parents. It's just been Mother's 643 00:46:52.760 --> 00:46:57.719 Day, it's been Father's Day. We have to teach children what's right and 644 00:46:57.760 --> 00:47:01.400 wrong. And I'm worried where we are right now. I'm worried that with 645 00:47:01.599 --> 00:47:07.239 children and parents not being able to comment on the curriculum, that we're getting 646 00:47:07.239 --> 00:47:10.519 in a very dangerous place. I wanted to say that out loud, because 647 00:47:10.559 --> 00:47:15.199 those little things called truthn deserve the right space. Another little concept that I 648 00:47:15.199 --> 00:47:20.159 think is bigger than life is whether you should go to college or not. 649 00:47:20.719 --> 00:47:22.840 The early part of the show, I was talking about plumbers, I was 650 00:47:22.880 --> 00:47:29.960 talking about exterminators. I've now found the importance of tradespeople. I always knew 651 00:47:29.960 --> 00:47:31.719 it. I always consider myself a man of the people. I always love 652 00:47:31.800 --> 00:47:36.199 being in factories, love seeing how things have made, how things work. 653 00:47:36.880 --> 00:47:40.599 Not everyone belongs in college. I have an electrician. I've worked with electricians. 654 00:47:40.599 --> 00:47:44.679 They're brilliant people in their own right. If they're not brilliant, they 655 00:47:44.719 --> 00:47:47.000 certainly know how to fix things and get them done. I bought a hybrid 656 00:47:47.039 --> 00:47:51.239 car. My house wasn't wired for what it needed to get done, and 657 00:47:51.320 --> 00:47:54.320 sure enough they had to come in and rewire my whole house, drop lines 658 00:47:54.360 --> 00:47:58.159 through the ceilings from one end of the house to the other, and they 659 00:47:58.199 --> 00:48:01.079 did it. When you need them, you need them, There's no question 660 00:48:02.039 --> 00:48:07.800 about it. So when you're thinking about college, and if you're going to 661 00:48:07.880 --> 00:48:12.039 a local school, which will be one third the price or even less than 662 00:48:12.079 --> 00:48:14.519 what you'll do in an out of town school. Take a minute to think 663 00:48:14.559 --> 00:48:17.119 about it. Are you going to college for the right reasons? Now? 664 00:48:17.159 --> 00:48:22.320 I am a big proponent of college. If you ask me what college did 665 00:48:22.360 --> 00:48:25.599 for me, I probably could say I can't point to anything where my college 666 00:48:25.719 --> 00:48:30.800 education helped me at work, but as a human being, to this day, 667 00:48:30.000 --> 00:48:34.719 the lessons I've learned, the things I've taught, the issues that I 668 00:48:34.840 --> 00:48:37.800 know, the questions my children have come to me over the years asking that 669 00:48:37.880 --> 00:48:43.119 I learned in my liberal arts education, was value behind anything. It's those 670 00:48:43.159 --> 00:48:45.480 little things that really matter. Yes, it did not help me in my 671 00:48:45.599 --> 00:48:49.639 work, or maybe it didn't, I just don't realize it. So again, 672 00:48:50.440 --> 00:48:53.719 not everyone belongs in college. And there are great careers and great professions 673 00:48:53.760 --> 00:49:00.119 and startup businesses and independent operated businesses that I am so respectful of it and 674 00:49:00.280 --> 00:49:04.039 frankly so in need of. When you have a problem in your house, 675 00:49:04.119 --> 00:49:07.280 with your car, with any of those things in life, and these people 676 00:49:07.760 --> 00:49:10.159 think about where would we be without the phone company? Where would we be 677 00:49:10.280 --> 00:49:15.480 without the water company. Now, I'm sure some of the management of those 678 00:49:15.519 --> 00:49:20.119 company are college grads, but at the same time, the people doing work 679 00:49:20.159 --> 00:49:22.079 who we need who make a living, who keep this country running, are 680 00:49:22.119 --> 00:49:28.159 extraordinary people, and sometimes the little things have to be remembered back in a 681 00:49:28.199 --> 00:49:32.920 minute. Always in fashion, then using for over one hundred and fifty years 682 00:49:32.960 --> 00:49:37.559 now has been a mainstay in American fashion. This brand that was invented for 683 00:49:37.719 --> 00:49:43.920 dress shirts was given to coal miners when they exited the mills dirty and dusty. 684 00:49:44.159 --> 00:49:47.760 The Phillips Venues and Company Phillips families there to give them fresh new shirts 685 00:49:47.960 --> 00:49:51.920 that they could wear at home and feel their best. Over the course of 686 00:49:52.000 --> 00:49:55.719 time, venues and dress shirts grew and grew and grew to suit shirts and 687 00:49:55.800 --> 00:50:00.159 ties for the dress up, and now sportswear has become an dominant part of 688 00:50:00.199 --> 00:50:06.679 the venues and collection. You can find these products including sweaters, polos, 689 00:50:06.880 --> 00:50:12.599 quarter zips, trousers, and even the best of fashion has to be preserved. 690 00:50:12.920 --> 00:50:15.079 I don't know if I ever mentioned to you the advent of the men's 691 00:50:15.119 --> 00:50:22.360 necktie. There's nothing better in a men's necktie business than the business lunch because 692 00:50:22.400 --> 00:50:24.440 guys we go out, they'd have their lunch that have their salads or their 693 00:50:25.119 --> 00:50:30.800 beef and potatoes and snow stout about it. They would always stain their die 694 00:50:30.079 --> 00:50:35.079 and therefore the business grew and grew venues and today doesn't want to make money 695 00:50:35.079 --> 00:50:37.039 on your hardships. They want to do it and prevent you from having to 696 00:50:37.079 --> 00:50:42.400 go through that. And they invented stain Shield. It's the technology that was 697 00:50:42.440 --> 00:50:47.760 invented to protect your favorite items. The stain Shield collection provides extreme defense against 698 00:50:47.760 --> 00:50:52.199 water based stains by causing spills to beat up before they can be absorbed into 699 00:50:52.199 --> 00:50:55.920 the fabric. This collection, by the way, in addition to regular fits, 700 00:50:57.000 --> 00:51:00.639 is also often in all body sizes, including big and too. You 701 00:51:00.719 --> 00:51:06.480 can find vanues and Stainshield and the great venues in style sports were at vanues 702 00:51:06.519 --> 00:51:10.079 In dot com. That's Vanuesen dot com. As one of the world's most 703 00:51:10.079 --> 00:51:15.760 celebrated fashion designers, Carl Lagafeld was renowned for his aspirational and cutting edge approach 704 00:51:15.840 --> 00:51:22.280 to style. His unique vision of Parisianshit comes to America through car Lagofeld Paris. 705 00:51:22.639 --> 00:51:25.280 He has women's collections, men's collections, ready to wear, accessory, 706 00:51:25.320 --> 00:51:30.480 shoes and bags. The fashion house Carlagofeld also offers a range of watches, 707 00:51:30.559 --> 00:51:35.280 I wear and premium fragrances. You can explore the car Lagofl collection at car 708 00:51:35.360 --> 00:51:38.039 Lagofelparis dot com. But it's more than that. I have, for one, 709 00:51:38.239 --> 00:51:42.639 love to shop. I love going around and seeing what's happening and what 710 00:51:42.920 --> 00:51:45.719 catches my attention, what would make me feel good to wear now. I 711 00:51:45.760 --> 00:51:49.920 don't wear the women's wear obviously, but I can appreciate it, and they 712 00:51:49.960 --> 00:51:52.440 look amazing. If you want to look right, you want to have clothes 713 00:51:52.480 --> 00:51:57.320 that fits you well. You want to look like you're wearing something that's very 714 00:51:57.400 --> 00:52:01.800 expensive, that's exclusive for you and yours. You can find it at very 715 00:52:01.800 --> 00:52:07.000 affordable prices at Macy's Orcarlagofel dot com, Paris. The women's ready to wear 716 00:52:07.039 --> 00:52:10.679 fashion is extraordinary, as well as the handbigs and the shoes. I, 717 00:52:10.760 --> 00:52:16.039 for one, wear men's clothes, unlike my appreciation of women's clothes. I'm 718 00:52:16.079 --> 00:52:20.000 a modern guy. I want to look current. I want to look the 719 00:52:20.000 --> 00:52:22.840 way I want to feel. I go out at night, I'm in black 720 00:52:22.880 --> 00:52:27.000 and Carlagafel is my buddy. Carls are great. They fit great, and 721 00:52:27.039 --> 00:52:30.000 they have little tweaks and touches, whether it's a stripe on the sleeve or 722 00:52:30.039 --> 00:52:32.679 button at the neck or on the shoulder. There's a lot of details that 723 00:52:32.719 --> 00:52:37.079 go into Carlagafel because he's always been, he always had been one of the 724 00:52:37.119 --> 00:52:42.360 world's great designers, and this legacy and goes on and on. I can't 725 00:52:42.360 --> 00:52:45.079 speak enough about it except to say to you, you want to feel good 726 00:52:45.079 --> 00:52:47.079 about yourself. You want to know that you're dressing properly. You want to 727 00:52:47.119 --> 00:52:54.280 clothes that fits you well. Carl Lagafeld Paris at Macy's Orcarlagafel dot com. 728 00:52:54.400 --> 00:52:59.639 Welcome back to it Always in Fashion. Here's your host, Mark Webber. 729 00:53:00.159 --> 00:53:05.920 I've made a case tonight that the little things aren't so little. They may 730 00:53:05.960 --> 00:53:07.960 not be bigger than the big things, but little things matter, Those little 731 00:53:08.000 --> 00:53:10.880 touches, the little things that we all do, the things we see, 732 00:53:10.960 --> 00:53:16.559 the things we appreciate count I also would remind you that David slew Goliath, 733 00:53:17.159 --> 00:53:21.719 we shall never forget that the little guy has a chance in this world. 734 00:53:22.039 --> 00:53:25.599 Little guy who has the termination, who wants to accomplish something, can do 735 00:53:25.679 --> 00:53:30.719 it. Little things in life matter. That's tonight's show, and that's what 736 00:53:30.800 --> 00:53:36.119 I want to leave with it, something to think about and something to improve 737 00:53:36.639 --> 00:53:37.320 on. What you're doing. Good Night,