We can get caught up in thinking that they need to be this big twelve
week system, the overall signature system, or like the six month program.
It doesn't have to be something that big. It can be something small.
It can be a three hour workshop. What is one small thing you can
help someone to achieve? Welcome to Imperfect Action. I'm Steph Taylor. For
years, I read all the books, downloaded all the freebees, and did
all the courses, but it wasn't until I started taking imperfect action that my
business had its first million dollar year. Imperfect action is about doing things before
you're ready, prioritizing consistent action over perfect action, and moving forward even when
you're not sure you're doing it right. On this show, you can expect
mindset advice, actionable marketing tips and strategies to build a business that brings you
more profit, more freedom, and even more joy. Are you on the
list to get my daily businesses? Every day, I'll send you a bite
sized prompt designed to help you'd grow your business in a more intentional way.
Sign up at Steph Taylor dot com, forward slash DBB, or at the
link in the show notes. Hey, welcome back to Imperfect Action. This
is episode six hundred and sixty eight. Simple way to decide what to launch
next. Now I really understand this overwhelm of deciding what on earth to launch
to your audience next. And when I first started creating and launching online courses,
I thought that the only way to make money with an online course based
business was to keep launching new things until I had this whole library of courses
that people could pick and choose from. And I thought that you only launched
each offer once, and that if the first launch didn't go very well,
then it meant that nobody wanted the course and that I should give up on
it. So I would launch these courses and I would put them in my
shop on my website, and then I would wonder why nobody was buying them,
and I kept creating new ones. I kept creating new ones, I
kept launching them, and it was exhausting and it was messy, and my
business felt just mucky. It didn't feel streamlined. I had so many different
things that I was selling that nobody really knew what I did because I did
it all. And it was only when I retired all of my courses and
I started again from scratch that I started to move the needle only when I
started focusing in on a few offers really intentionally and launching them over and over
again. That was when everything started to shift. So today I'm going to
share a little bit about how you can decide what to launch next without building
a business that feels messy and overwhelming. The easiest place to start. Let's
start there. The easiest thing to launch next is an existing offer. What
offers do you already have that you haven't sold in a while, that you
haven't launched to your audience in a while. You don't always have to launch
new things. Launching new things is a really quick way to build a business
that feels messy and that doesn't make the most of the offers that you do
have. And launching an existing offer, again, that's a great way to
help more people because you're reaching new people and make more sales of it without
having to create something new from scratch. Launching isn't just this magical thing that
only happens when you put your offer out into the world that one time,
that first time, and there's champagne and there's confetti, and it's like,
look at what I created. It's out here. No Launching is just one
way of selling your offers, and you can launch each offer over and over
again. I have launched Magic, which is my twelve week program, and
we've launched it, I think six times now. Each time that we launch
it, we get around fifty to one hundred new students, We run it
for twelve weeks, we take a little break, and then we launch it
again. So twice a year we run it, we launch it, and
we run it twice a year. And if I had only launched it that
very first time, I would have stopped at a hundred students, and I
would never have been able to help all of the other students who have come
in since that first launch. So the easiest place to start is go through
what you've already got and ask yourself, is there something here that there's still
some juice in that not everyone in my audience has bought, and that I
know there are people in my audience who don't know about this offer or who
maybe they just need a deadline or a reason to buy this offer right now.
And then launch that again. And if you say no, like I've
already launched everything a few times, and I think it's time for something new,
then we go into the slightly harder part where you are launching a new
offer and oh man, I find with business either we have too many ideas
or we have no ideas at all. And today in this episode, I'm
going to walk you through how to come up with an idea where you have
no ideas at all. But then I'm also going to look at how you
can choose an idea for a new offer when you have too many. So
let's start with if you have no ideas. Here are six questions that you
can ask if you have no ideas, And I would grab a pen and
paper and start brainstorming on these because some of my best offer ideas have come
from answering these questions and brainstorming on these questions. So question number one,
what problems can you solve for someone? Number two? What frustrations can you
ease for someone? Number three? How can you improve someone's life? And
doesn't have to be a big, earth shattering transformation, but how can you
make their day just a little bit easier? Number four? What are your
strengths? Number five? What comes easily to you that doesn't to other people?
This is a big one. A lot of the time when you are
an expert or you're really good at what you do. You tend to underestimate
just how much goes into getting that result that you can help somebody to get,
and you think, oh, everyone can do it, it's so easy.
But the fact that it comes easily to you just means that you're really
good at it. It doesn't mean that it comes easily to everyone else.
And then the last question is what is one small thing that you can help
someone to achieve? We might get caught up a little bit in thinking that
our offers, especially if it's like an online course or a group program,
we can get caught up in thinking that they need to be this big twelve
week system, the overall signature system, or like the six month program.
It doesn't have to be something that big. It can be something small.
It can be a three hour workshop. What is one small thing you can
help someone to achieve? And a really great bonus question. I know I
said six, but here's the seventh one. A great question to ask regularly
is what does my audience need right now? And what are my strength right
now? And the answer to this will change regularly. You know what my
audience needed a few years ago when we're in the middle of the pandemic is
very different to what my audience needs right now in the middle of a recession,
very different. So what does my audience need right now and what are
my strengths right now? How can I help them going through whatever they are
going through right now with my unique strengths. And if those questions don't give
you enough ideas, then you can also start to look externally. So a
great place to look is in your inbox. What questions are people asking you?
What are people constantly asking you for? What are they inquiring about?
Are you turning people away because you can't help them in one particular area,
Like for example, I used to have a lot of people asking me to
manage their Facebook ads back when This is one of the services that I offered,
but they didn't really have the budget for it to be worthwhile me managing
their ads for them, So that's why I created a course teaching them how
to DIY it. Another place you can look is online communities, Facebook groups,
Reddit communities, paid memberships. Find those communities where your audience hangs out
and pay attention to what questions they are asking, What are they struggling with,
what problems do they seem to have? You know, a really great
indicator for an offer idea is something that other people are struggling with but that
you find really easy, or something that others are struggling with and that you've
overcome yourself, or that you feel comfortable showing other people how to overcome.
Another place is your existing audience. Reach out to them and ask them,
hey, what are you struggling with? How can I help you? And
pay attention not just to what they tell you, but what's underneath that,
because often what they think they are struggling with isn't the actual problem. It's
the surface level problem. For example, I survey my audience often and one
of the big things that comes up is I struggle to stand out on social
media. I'm not getting enough for Instagram followers. That's a surface level problem.
The real problem they're struggling with is they're struggling to make sales. And
then the other place you can look is Google, YouTube, keyword research tools.
You know, look at what people are searching in Google. So when
you search something in Google, it comes up with people also ask or it
comes up with related searches. What else comes up when you search for your
relevant topic areas. If people are searching for how to do something, then
there's probably a problem there that you can help them to solve. So that's
where I would go if I was having a bit of an idea drought.
But what about when you have way too many ideas and you don't know which
one to choose next? Let's look at four questions that you can work through
to decide which idea to follow. Now, So, first question, which
is the lowest hanging fruit? Which is the offer that you can create the
quickest. Maybe it's going to be a group program, Maybe it's going to
be a workshop rather than setting out to create this massive online course. Or
maybe you already have the content you just need to put it all together and
launch it it. Or maybe you've taught an in person workshop and you already
have slides and notes for this and you could just record it and sell it
or teach it virtually. So what low hanging fruit do you have that you
can sell to your audience? The next question what does your audience need?
First? So making sure that you are considering the entire journey you are taking
your audience on. When I created offer less sell More, that was born
out of me realizing that for my students coming into Launch Magic, a lot
of them weren't yet clear on what they were actually going to be selling,
so they needed clarity on their offer ideas. And that's where I thought,
great, there's there's a potential here for another offer that they need first.
The next one is what will generate the most revenue. A nineteen dollar ebook
is not going to generate as much cash as a one hundred and ninety seven
dollar course, but it will probably take you just as long to create it.
So what is going to give you the best return on your time?
And then lastly, what do you feel most inspired to do? What is
your gut telling you? This is often the best one. But when we're
overachievers, we tend to be really in our heads and we tend to we
tend to overthink every decision. So what feels right for you, rather than
getting so concerned about what is the right decision? What feels right to you?
Okay, So go with your gut on this, and there will be
a point when you are creating the offer where you start to feel uninspired,
You start to feel worried that nobody's going to buy it, and these feelings
are going to feel really real. It's going to feel like this big alert
from your brain being like nobody's going to buy this? Why am I wasting
my time? And you're going to want to give up. That is totally
normal. This isn't your gut, this is your brain trying to keep you
safe, and it's also you wanting to give up because it's no longer exciting
and shiny, and it's now feeling real and it's feeling really hard. Okay,
so you do at some point need to notice when it is your brain
stepping in and trying to talk you out of something that's actually a really good
decision. So inside offer Less, sell More, I walk you through my
four step process where you'll uncover new ideas for offers that your audience needs right
now and that you will be able to use to stand out even in a
really crowded industry. You'll intentionally design your offer suite to maximize your income,
your impact, and your freedom without adding hundreds of tasks to your to do
list or selling offers that just don't spark joy in your business. You'll get
complete clarity on what each new offer and your business will be how you will
communicate it and how you will price it. And you'll also plan out a
timeline for these offers so you know exactly where to focus your time for maximum
results. And then lastly, you will identify the best way to sell each
of your new offers. Because while I love live launching, I don't believe
that every single offer needs a full ninety day live launch complete with a webinar
and all of that. But you still need some kind of sales process and
strategy to sell your offers otherwise they won't sell. So we walk through all
of those inside off the less sell more. If you want to learn more
about that, dm me on Instagram O L s M. Dm me those
four letters O LSM at Steff Taylor dot co on Instagram, or you can
grab it at Steff Taylor dot co slash O L s M will pop the
link to that in the show notes as well. That is it for today's
episode. Thank you so much for listening. Catch you next time.