1 00:00:00,040 --> 00:00:03,720 We can get caught up in thinking that they need to be this big twelve 2 00:00:03,799 --> 00:00:08,839 week system, the overall signature system, or like the six month program. 3 00:00:08,880 --> 00:00:11,400 It doesn't have to be something that big. It can be something small. 4 00:00:11,400 --> 00:00:14,800 It can be a three hour workshop. What is one small thing you can 5 00:00:14,800 --> 00:00:20,280 help someone to achieve? Welcome to Imperfect Action. I'm Steph Taylor. For 6 00:00:20,440 --> 00:00:23,679 years, I read all the books, downloaded all the freebees, and did 7 00:00:23,760 --> 00:00:28,519 all the courses, but it wasn't until I started taking imperfect action that my 8 00:00:28,600 --> 00:00:34,520 business had its first million dollar year. Imperfect action is about doing things before 9 00:00:34,719 --> 00:00:40,600 you're ready, prioritizing consistent action over perfect action, and moving forward even when 10 00:00:40,640 --> 00:00:44,600 you're not sure you're doing it right. On this show, you can expect 11 00:00:44,640 --> 00:00:49,520 mindset advice, actionable marketing tips and strategies to build a business that brings you 12 00:00:49,560 --> 00:00:55,240 more profit, more freedom, and even more joy. Are you on the 13 00:00:55,280 --> 00:00:58,679 list to get my daily businesses? Every day, I'll send you a bite 14 00:00:58,679 --> 00:01:02,840 sized prompt designed to help you'd grow your business in a more intentional way. 15 00:01:03,039 --> 00:01:06,760 Sign up at Steph Taylor dot com, forward slash DBB, or at the 16 00:01:06,799 --> 00:01:11,959 link in the show notes. Hey, welcome back to Imperfect Action. This 17 00:01:12,000 --> 00:01:19,200 is episode six hundred and sixty eight. Simple way to decide what to launch 18 00:01:19,640 --> 00:01:26,599 next. Now I really understand this overwhelm of deciding what on earth to launch 19 00:01:26,640 --> 00:01:33,000 to your audience next. And when I first started creating and launching online courses, 20 00:01:33,200 --> 00:01:36,359 I thought that the only way to make money with an online course based 21 00:01:36,400 --> 00:01:41,719 business was to keep launching new things until I had this whole library of courses 22 00:01:41,760 --> 00:01:45,480 that people could pick and choose from. And I thought that you only launched 23 00:01:45,560 --> 00:01:49,159 each offer once, and that if the first launch didn't go very well, 24 00:01:49,239 --> 00:01:52,560 then it meant that nobody wanted the course and that I should give up on 25 00:01:52,599 --> 00:01:56,400 it. So I would launch these courses and I would put them in my 26 00:01:56,680 --> 00:02:00,319 shop on my website, and then I would wonder why nobody was buying them, 27 00:02:00,359 --> 00:02:02,120 and I kept creating new ones. I kept creating new ones, I 28 00:02:02,200 --> 00:02:06,719 kept launching them, and it was exhausting and it was messy, and my 29 00:02:06,760 --> 00:02:12,039 business felt just mucky. It didn't feel streamlined. I had so many different 30 00:02:12,159 --> 00:02:15,840 things that I was selling that nobody really knew what I did because I did 31 00:02:15,879 --> 00:02:19,879 it all. And it was only when I retired all of my courses and 32 00:02:19,960 --> 00:02:23,120 I started again from scratch that I started to move the needle only when I 33 00:02:23,159 --> 00:02:30,120 started focusing in on a few offers really intentionally and launching them over and over 34 00:02:30,159 --> 00:02:35,000 again. That was when everything started to shift. So today I'm going to 35 00:02:35,039 --> 00:02:38,000 share a little bit about how you can decide what to launch next without building 36 00:02:38,039 --> 00:02:43,879 a business that feels messy and overwhelming. The easiest place to start. Let's 37 00:02:43,879 --> 00:02:49,560 start there. The easiest thing to launch next is an existing offer. What 38 00:02:49,680 --> 00:02:54,800 offers do you already have that you haven't sold in a while, that you 39 00:02:54,919 --> 00:03:00,680 haven't launched to your audience in a while. You don't always have to launch 40 00:03:00,719 --> 00:03:05,240 new things. Launching new things is a really quick way to build a business 41 00:03:05,240 --> 00:03:08,120 that feels messy and that doesn't make the most of the offers that you do 42 00:03:08,199 --> 00:03:12,919 have. And launching an existing offer, again, that's a great way to 43 00:03:12,960 --> 00:03:17,599 help more people because you're reaching new people and make more sales of it without 44 00:03:17,639 --> 00:03:23,479 having to create something new from scratch. Launching isn't just this magical thing that 45 00:03:23,599 --> 00:03:27,520 only happens when you put your offer out into the world that one time, 46 00:03:27,599 --> 00:03:30,759 that first time, and there's champagne and there's confetti, and it's like, 47 00:03:30,800 --> 00:03:34,520 look at what I created. It's out here. No Launching is just one 48 00:03:34,560 --> 00:03:38,439 way of selling your offers, and you can launch each offer over and over 49 00:03:38,520 --> 00:03:43,000 again. I have launched Magic, which is my twelve week program, and 50 00:03:43,280 --> 00:03:47,199 we've launched it, I think six times now. Each time that we launch 51 00:03:47,199 --> 00:03:51,840 it, we get around fifty to one hundred new students, We run it 52 00:03:51,879 --> 00:03:53,639 for twelve weeks, we take a little break, and then we launch it 53 00:03:53,639 --> 00:03:57,400 again. So twice a year we run it, we launch it, and 54 00:03:57,400 --> 00:04:00,960 we run it twice a year. And if I had only launched it that 55 00:04:00,080 --> 00:04:04,400 very first time, I would have stopped at a hundred students, and I 56 00:04:04,400 --> 00:04:08,080 would never have been able to help all of the other students who have come 57 00:04:08,120 --> 00:04:12,919 in since that first launch. So the easiest place to start is go through 58 00:04:12,919 --> 00:04:17,120 what you've already got and ask yourself, is there something here that there's still 59 00:04:17,160 --> 00:04:21,720 some juice in that not everyone in my audience has bought, and that I 60 00:04:21,759 --> 00:04:26,360 know there are people in my audience who don't know about this offer or who 61 00:04:26,360 --> 00:04:29,839 maybe they just need a deadline or a reason to buy this offer right now. 62 00:04:30,639 --> 00:04:33,639 And then launch that again. And if you say no, like I've 63 00:04:33,639 --> 00:04:36,920 already launched everything a few times, and I think it's time for something new, 64 00:04:38,040 --> 00:04:42,879 then we go into the slightly harder part where you are launching a new 65 00:04:42,959 --> 00:04:48,759 offer and oh man, I find with business either we have too many ideas 66 00:04:49,199 --> 00:04:54,519 or we have no ideas at all. And today in this episode, I'm 67 00:04:54,519 --> 00:04:56,920 going to walk you through how to come up with an idea where you have 68 00:04:56,959 --> 00:04:59,720 no ideas at all. But then I'm also going to look at how you 69 00:04:59,720 --> 00:05:02,240 can choose an idea for a new offer when you have too many. So 70 00:05:02,639 --> 00:05:08,279 let's start with if you have no ideas. Here are six questions that you 71 00:05:08,319 --> 00:05:12,439 can ask if you have no ideas, And I would grab a pen and 72 00:05:12,439 --> 00:05:17,000 paper and start brainstorming on these because some of my best offer ideas have come 73 00:05:17,199 --> 00:05:21,360 from answering these questions and brainstorming on these questions. So question number one, 74 00:05:21,959 --> 00:05:28,360 what problems can you solve for someone? Number two? What frustrations can you 75 00:05:28,439 --> 00:05:33,920 ease for someone? Number three? How can you improve someone's life? And 76 00:05:34,040 --> 00:05:39,480 doesn't have to be a big, earth shattering transformation, but how can you 77 00:05:39,519 --> 00:05:43,959 make their day just a little bit easier? Number four? What are your 78 00:05:44,000 --> 00:05:49,920 strengths? Number five? What comes easily to you that doesn't to other people? 79 00:05:50,079 --> 00:05:55,040 This is a big one. A lot of the time when you are 80 00:05:55,079 --> 00:05:59,279 an expert or you're really good at what you do. You tend to underestimate 81 00:06:00,079 --> 00:06:03,600 just how much goes into getting that result that you can help somebody to get, 82 00:06:03,879 --> 00:06:05,839 and you think, oh, everyone can do it, it's so easy. 83 00:06:06,680 --> 00:06:10,279 But the fact that it comes easily to you just means that you're really 84 00:06:10,279 --> 00:06:12,839 good at it. It doesn't mean that it comes easily to everyone else. 85 00:06:13,959 --> 00:06:16,079 And then the last question is what is one small thing that you can help 86 00:06:16,120 --> 00:06:20,519 someone to achieve? We might get caught up a little bit in thinking that 87 00:06:20,519 --> 00:06:24,720 our offers, especially if it's like an online course or a group program, 88 00:06:25,000 --> 00:06:28,720 we can get caught up in thinking that they need to be this big twelve 89 00:06:28,800 --> 00:06:32,879 week system, the overall signature system, or like the six month program. 90 00:06:32,879 --> 00:06:35,399 It doesn't have to be something that big. It can be something small. 91 00:06:35,439 --> 00:06:39,800 It can be a three hour workshop. What is one small thing you can 92 00:06:39,839 --> 00:06:43,959 help someone to achieve? And a really great bonus question. I know I 93 00:06:44,000 --> 00:06:46,480 said six, but here's the seventh one. A great question to ask regularly 94 00:06:46,639 --> 00:06:49,839 is what does my audience need right now? And what are my strength right 95 00:06:49,839 --> 00:06:55,800 now? And the answer to this will change regularly. You know what my 96 00:06:55,879 --> 00:06:59,000 audience needed a few years ago when we're in the middle of the pandemic is 97 00:06:59,079 --> 00:07:02,360 very different to what my audience needs right now in the middle of a recession, 98 00:07:03,399 --> 00:07:08,480 very different. So what does my audience need right now and what are 99 00:07:08,480 --> 00:07:12,480 my strengths right now? How can I help them going through whatever they are 100 00:07:12,519 --> 00:07:18,279 going through right now with my unique strengths. And if those questions don't give 101 00:07:18,279 --> 00:07:24,319 you enough ideas, then you can also start to look externally. So a 102 00:07:24,360 --> 00:07:28,839 great place to look is in your inbox. What questions are people asking you? 103 00:07:29,439 --> 00:07:31,639 What are people constantly asking you for? What are they inquiring about? 104 00:07:32,160 --> 00:07:36,639 Are you turning people away because you can't help them in one particular area, 105 00:07:36,720 --> 00:07:41,319 Like for example, I used to have a lot of people asking me to 106 00:07:41,399 --> 00:07:44,600 manage their Facebook ads back when This is one of the services that I offered, 107 00:07:45,000 --> 00:07:48,600 but they didn't really have the budget for it to be worthwhile me managing 108 00:07:48,600 --> 00:07:53,079 their ads for them, So that's why I created a course teaching them how 109 00:07:53,120 --> 00:07:58,079 to DIY it. Another place you can look is online communities, Facebook groups, 110 00:07:58,360 --> 00:08:03,399 Reddit communities, paid memberships. Find those communities where your audience hangs out 111 00:08:03,839 --> 00:08:07,639 and pay attention to what questions they are asking, What are they struggling with, 112 00:08:07,720 --> 00:08:11,839 what problems do they seem to have? You know, a really great 113 00:08:13,000 --> 00:08:18,000 indicator for an offer idea is something that other people are struggling with but that 114 00:08:18,040 --> 00:08:22,399 you find really easy, or something that others are struggling with and that you've 115 00:08:22,480 --> 00:08:26,319 overcome yourself, or that you feel comfortable showing other people how to overcome. 116 00:08:28,600 --> 00:08:31,440 Another place is your existing audience. Reach out to them and ask them, 117 00:08:31,440 --> 00:08:35,240 hey, what are you struggling with? How can I help you? And 118 00:08:35,679 --> 00:08:39,720 pay attention not just to what they tell you, but what's underneath that, 119 00:08:39,919 --> 00:08:43,720 because often what they think they are struggling with isn't the actual problem. It's 120 00:08:43,720 --> 00:08:48,360 the surface level problem. For example, I survey my audience often and one 121 00:08:48,399 --> 00:08:52,559 of the big things that comes up is I struggle to stand out on social 122 00:08:52,559 --> 00:08:56,799 media. I'm not getting enough for Instagram followers. That's a surface level problem. 123 00:08:56,960 --> 00:09:01,039 The real problem they're struggling with is they're struggling to make sales. And 124 00:09:01,080 --> 00:09:05,879 then the other place you can look is Google, YouTube, keyword research tools. 125 00:09:05,480 --> 00:09:09,399 You know, look at what people are searching in Google. So when 126 00:09:09,399 --> 00:09:13,639 you search something in Google, it comes up with people also ask or it 127 00:09:13,679 --> 00:09:16,200 comes up with related searches. What else comes up when you search for your 128 00:09:16,240 --> 00:09:22,080 relevant topic areas. If people are searching for how to do something, then 129 00:09:22,120 --> 00:09:26,039 there's probably a problem there that you can help them to solve. So that's 130 00:09:26,039 --> 00:09:30,039 where I would go if I was having a bit of an idea drought. 131 00:09:30,600 --> 00:09:35,320 But what about when you have way too many ideas and you don't know which 132 00:09:35,360 --> 00:09:41,279 one to choose next? Let's look at four questions that you can work through 133 00:09:41,320 --> 00:09:43,799 to decide which idea to follow. Now, So, first question, which 134 00:09:43,840 --> 00:09:48,399 is the lowest hanging fruit? Which is the offer that you can create the 135 00:09:48,480 --> 00:09:50,639 quickest. Maybe it's going to be a group program, Maybe it's going to 136 00:09:50,679 --> 00:09:56,399 be a workshop rather than setting out to create this massive online course. Or 137 00:09:56,480 --> 00:09:58,600 maybe you already have the content you just need to put it all together and 138 00:09:58,679 --> 00:10:03,080 launch it it. Or maybe you've taught an in person workshop and you already 139 00:10:03,120 --> 00:10:05,759 have slides and notes for this and you could just record it and sell it 140 00:10:05,879 --> 00:10:11,039 or teach it virtually. So what low hanging fruit do you have that you 141 00:10:11,080 --> 00:10:15,639 can sell to your audience? The next question what does your audience need? 142 00:10:15,879 --> 00:10:20,200 First? So making sure that you are considering the entire journey you are taking 143 00:10:20,240 --> 00:10:24,000 your audience on. When I created offer less sell More, that was born 144 00:10:24,120 --> 00:10:28,960 out of me realizing that for my students coming into Launch Magic, a lot 145 00:10:28,000 --> 00:10:31,960 of them weren't yet clear on what they were actually going to be selling, 146 00:10:31,399 --> 00:10:35,279 so they needed clarity on their offer ideas. And that's where I thought, 147 00:10:35,360 --> 00:10:39,960 great, there's there's a potential here for another offer that they need first. 148 00:10:41,039 --> 00:10:45,480 The next one is what will generate the most revenue. A nineteen dollar ebook 149 00:10:45,600 --> 00:10:48,440 is not going to generate as much cash as a one hundred and ninety seven 150 00:10:48,480 --> 00:10:50,759 dollar course, but it will probably take you just as long to create it. 151 00:10:50,840 --> 00:10:54,200 So what is going to give you the best return on your time? 152 00:10:54,879 --> 00:10:58,399 And then lastly, what do you feel most inspired to do? What is 153 00:10:58,440 --> 00:11:01,600 your gut telling you? This is often the best one. But when we're 154 00:11:01,600 --> 00:11:05,159 overachievers, we tend to be really in our heads and we tend to we 155 00:11:05,240 --> 00:11:11,120 tend to overthink every decision. So what feels right for you, rather than 156 00:11:11,399 --> 00:11:13,879 getting so concerned about what is the right decision? What feels right to you? 157 00:11:15,600 --> 00:11:18,279 Okay, So go with your gut on this, and there will be 158 00:11:18,320 --> 00:11:22,600 a point when you are creating the offer where you start to feel uninspired, 159 00:11:22,639 --> 00:11:24,919 You start to feel worried that nobody's going to buy it, and these feelings 160 00:11:24,960 --> 00:11:28,799 are going to feel really real. It's going to feel like this big alert 161 00:11:28,879 --> 00:11:31,080 from your brain being like nobody's going to buy this? Why am I wasting 162 00:11:31,120 --> 00:11:35,080 my time? And you're going to want to give up. That is totally 163 00:11:35,080 --> 00:11:39,600 normal. This isn't your gut, this is your brain trying to keep you 164 00:11:39,639 --> 00:11:43,879 safe, and it's also you wanting to give up because it's no longer exciting 165 00:11:43,879 --> 00:11:48,159 and shiny, and it's now feeling real and it's feeling really hard. Okay, 166 00:11:48,519 --> 00:11:52,639 so you do at some point need to notice when it is your brain 167 00:11:52,679 --> 00:11:56,480 stepping in and trying to talk you out of something that's actually a really good 168 00:11:56,480 --> 00:12:01,080 decision. So inside offer Less, sell More, I walk you through my 169 00:12:01,120 --> 00:12:05,200 four step process where you'll uncover new ideas for offers that your audience needs right 170 00:12:05,279 --> 00:12:09,320 now and that you will be able to use to stand out even in a 171 00:12:09,399 --> 00:12:15,399 really crowded industry. You'll intentionally design your offer suite to maximize your income, 172 00:12:15,440 --> 00:12:18,080 your impact, and your freedom without adding hundreds of tasks to your to do 173 00:12:18,159 --> 00:12:24,399 list or selling offers that just don't spark joy in your business. You'll get 174 00:12:24,399 --> 00:12:28,799 complete clarity on what each new offer and your business will be how you will 175 00:12:28,799 --> 00:12:31,159 communicate it and how you will price it. And you'll also plan out a 176 00:12:31,200 --> 00:12:35,679 timeline for these offers so you know exactly where to focus your time for maximum 177 00:12:35,720 --> 00:12:39,679 results. And then lastly, you will identify the best way to sell each 178 00:12:39,679 --> 00:12:46,039 of your new offers. Because while I love live launching, I don't believe 179 00:12:46,039 --> 00:12:50,519 that every single offer needs a full ninety day live launch complete with a webinar 180 00:12:50,639 --> 00:12:54,279 and all of that. But you still need some kind of sales process and 181 00:12:54,440 --> 00:13:00,120 strategy to sell your offers otherwise they won't sell. So we walk through all 182 00:13:00,120 --> 00:13:03,600 of those inside off the less sell more. If you want to learn more 183 00:13:03,639 --> 00:13:07,879 about that, dm me on Instagram O L s M. Dm me those 184 00:13:07,919 --> 00:13:11,720 four letters O LSM at Steff Taylor dot co on Instagram, or you can 185 00:13:11,759 --> 00:13:13,960 grab it at Steff Taylor dot co slash O L s M will pop the 186 00:13:15,000 --> 00:13:18,679 link to that in the show notes as well. That is it for today's 187 00:13:18,679 --> 00:13:20,440 episode. Thank you so much for listening. Catch you next time.