1 00:00:06,799 --> 00:00:12,119 This is Beer in Front, part of the Odd Pods Media Network. Sometimes 2 00:00:12,279 --> 00:00:15,960 the beer in front of you is the best one yet. I'll talk about 3 00:00:15,960 --> 00:00:20,079 some great beer, and I'll also talk to various people in and around the 4 00:00:20,079 --> 00:00:26,000 beer industry to get their stories all about beer. That's Beer in Front and 5 00:00:26,039 --> 00:00:34,359 it's coming up now. Welcome to episode two hundred and six, the April 6 00:00:34,439 --> 00:00:40,280 twenty third edition of Beer in Front. I'm your host, Dave Zalatoris, 7 00:00:40,719 --> 00:00:46,880 and Beer in Front is a proud Odd Pods Media Network member. On today's 8 00:00:46,880 --> 00:00:52,439 show, I'll talk to Jerry from Lone Tree Brewing out of Colorado. They 9 00:00:52,479 --> 00:00:58,200 make some really good beer and launch a hop hemp water that I'll have later 10 00:00:58,240 --> 00:01:03,439 on in the show. I'll also have a collaboration between Alarmist and Sketch Book 11 00:01:04,000 --> 00:01:11,280 is part of my Drink Illinois Beer series. Illinois Craft Beer Week is coming 12 00:01:11,400 --> 00:01:17,280 up fast. If you haven't already grabbed your tickets for Beer Underglass, go 13 00:01:17,319 --> 00:01:22,439 to Illinoisbeer dot org and get you some. I'll be here talking about my 14 00:01:22,560 --> 00:01:26,560 back while you do, so you just go grab the tickets and I'll talk 15 00:01:26,599 --> 00:01:32,319 about my back. So I mentioned on the show last week that this procedure 16 00:01:33,000 --> 00:01:38,879 was canceled big to do with workmen's comm and now they want me to see 17 00:01:38,879 --> 00:01:42,920 this other independent doctor. But in the meantime, they okayed me to see 18 00:01:42,959 --> 00:01:47,879 the doctor that I couldn't have the procedure from. So I go see him. 19 00:01:48,400 --> 00:01:51,120 So he's like, what happened. I'm like, you tell me. 20 00:01:51,760 --> 00:01:55,560 He's like, you have to go see I guess they call it an IMME, 21 00:01:56,120 --> 00:02:00,959 an independent medical exam or whatever. So like, who are you gonna 22 00:02:00,959 --> 00:02:04,120 go see? I tell him and he rolls his eyes. He's like, 23 00:02:04,280 --> 00:02:07,919 oh brother. He's like he's going to be fun. But he's like, 24 00:02:08,000 --> 00:02:12,800 don't worry about it. I'll handle it. He's like, I've seen you 25 00:02:13,280 --> 00:02:16,960 for months, I know all about your back. This person somebody doesn't know 26 00:02:17,039 --> 00:02:21,000 you. It's gonna look at you for two minutes and sends you home and 27 00:02:21,080 --> 00:02:25,240 thinks he knows all the answers. So but so they now, okay, 28 00:02:25,319 --> 00:02:34,240 this procedure and it's coming up along with this im dur An Illinois Craft Beer 29 00:02:34,280 --> 00:02:37,879 Week. Don't you people know. I'm busy. I got things to do 30 00:02:38,520 --> 00:02:42,199 during the week of May third through the tenth, but I'm gonna have to 31 00:02:42,280 --> 00:02:46,479 take time out now to go see doctors. And fast. I'm not gonna 32 00:02:46,520 --> 00:02:53,080 be able to eat or drink while I get this procedure. I'm angry about 33 00:02:53,120 --> 00:02:58,120 this. You couldn't have picked like the following week or whatever, but no. 34 00:02:58,599 --> 00:03:02,080 So i might be a little cranky in the middle of Illinois Craft Beer 35 00:03:02,120 --> 00:03:13,759 Week, but I'm gonna do my best. In beer and beverage news, 36 00:03:14,400 --> 00:03:20,240 I had Becca on from Mortal Kombucha not that long ago. They were just 37 00:03:20,439 --> 00:03:27,080 named the official sports beverage hydration partner for the Iron Man series, so that's 38 00:03:27,080 --> 00:03:32,479 really cool. Jack Daniels is coming out with a hard tea is part of 39 00:03:32,560 --> 00:03:38,639 their Country Cocktails line. They're gonna have four different flavors, original, peach, 40 00:03:39,199 --> 00:03:44,960 raspberry, and BlackBerry, so look for those. Gold Brewing is coming 41 00:03:45,000 --> 00:03:49,759 out with a non alcoholic Sheilada, so look for that at your store. 42 00:03:49,879 --> 00:03:55,800 I'm excited to try that. Iron City in Mancini's Bakery out of Pittsburgh, 43 00:03:57,039 --> 00:04:01,879 they're teaming up for Iron City Buns. These are going to be made with 44 00:04:02,039 --> 00:04:09,039 the spent grain and it looks perfect for like any cheeseburger in the Steel City. 45 00:04:09,400 --> 00:04:12,599 So if you're in Pittsburgh, you got to check those out. The 46 00:04:12,639 --> 00:04:19,240 Brewers Association released their twenty twenty three production numbers for the brewing industry. There's 47 00:04:19,319 --> 00:04:26,480 now nine thousand, seven hundred and sixty one operating craft breweries here in the 48 00:04:26,600 --> 00:04:31,000 US, employing close to two hundred thousand people. Here at Illinois, there 49 00:04:31,040 --> 00:04:38,079 are three hundred and five craft breweries knocking out almost four hundred thousand barrels of 50 00:04:38,160 --> 00:04:44,600 Kraft Beer. Some of the numbers that caught my eye were conglomerates like Tillray 51 00:04:45,079 --> 00:04:48,920 in Monster. With the acquisitions they had, they're now in the top ten 52 00:04:49,839 --> 00:04:56,120 athletic the non alcoholic brewery. They're now the tenth highest craft brewery in the 53 00:04:56,199 --> 00:05:00,839 country. Boston Beer is at number two, and I always assume because they're 54 00:05:00,839 --> 00:05:08,240 always at like number two, but I just assumed that it included like Truly 55 00:05:08,399 --> 00:05:12,240 and Twisted tea. But no, that's just beer. I know Boston does 56 00:05:12,319 --> 00:05:17,160 Sam Adams obviously, and they also do Dogfish Head, but so no big 57 00:05:17,240 --> 00:05:21,240 up to them. I didn't think their beer alone would be that high. 58 00:05:21,839 --> 00:05:28,079 Montucky Cold Snacks they cracked the top forty and they just make the one beer. 59 00:05:28,120 --> 00:05:30,920 I talked to someone from Montucky Cold Snacks a year ago, so check 60 00:05:31,000 --> 00:05:35,079 that out. But no, they're in the top forty of craft breweries. 61 00:05:36,079 --> 00:05:43,399 With the success the last couple of years with brands like Montucky and Garage Beer, 62 00:05:43,920 --> 00:05:49,920 more and more craft breweries are embracing the American light logger. Even Boston 63 00:05:49,959 --> 00:05:55,720 Beer is gonna come out with Samuel Adams American Light. I think that comes 64 00:05:55,720 --> 00:05:59,560 out next month in May. Now, this is going to be different than 65 00:05:59,680 --> 00:06:03,959 the sam Light brand that came out what ten to fifteen years ago that's been 66 00:06:04,000 --> 00:06:10,120 discontinued. This is just going to be like a pale golden light logger. 67 00:06:10,240 --> 00:06:15,800 So look for that. The Craft Beer Marketing Awards they announced their winners last 68 00:06:15,879 --> 00:06:21,040 week. I was a judge in the best Can label for sixteen to thirty 69 00:06:21,079 --> 00:06:27,680 two ounce beer cans. The one that I judged the highest and Troby Pale 70 00:06:28,319 --> 00:06:33,279 took home the global award. Check out craft Beer Marketing Awards dot com for 71 00:06:33,360 --> 00:06:43,720 a full list of winners. We turn up this program to bring you a 72 00:06:43,800 --> 00:06:49,680 newsplash Michael Jackson's ghost scene at a Yankees game. Cinnamon does crunch now with 73 00:06:49,800 --> 00:06:55,519 a shrimp in every bite. Lil Uzi Vert's head diamond has been sold on 74 00:06:55,560 --> 00:07:00,920 the dark Web. Stories like this and more can be found the ever trending 75 00:07:00,959 --> 00:07:04,480 Story a podcast where we peruse the news and write a fun fictional story for 76 00:07:04,600 --> 00:07:10,000 you. Find us wherever you download podcasts and follow us on the socials at 77 00:07:10,079 --> 00:07:15,360 ever trending pod and we are proud members of the Odd Pods media network. 78 00:07:19,720 --> 00:07:24,959 Lone Tree Brewing Company is based in Lone Tree, Colorado, and has a 79 00:07:25,000 --> 00:07:30,639 new second location in Parker. They've been around since twenty eleven and have won 80 00:07:30,800 --> 00:07:35,480 five Great American Beer Festival medals over the years. Last year they came out 81 00:07:35,519 --> 00:07:42,560 with you Floric, which is water infused with hops and hemp. Jerry Sciote 82 00:07:42,600 --> 00:07:46,120 is joining me now. Jerry is a co owner of Lone Tree and is 83 00:07:46,160 --> 00:07:49,079 their director of brew house Operations. Jerry, thanks so much, brother for 84 00:07:49,079 --> 00:07:54,399 taking time out today. Thanks dev Happy to be here talking all things beer 85 00:07:54,399 --> 00:07:59,279 and hopwater. How did Loan Tree get started? Well, it's funny story. 86 00:07:59,439 --> 00:08:03,480 So John Winter, he's our president, founder, CEO, all those 87 00:08:03,480 --> 00:08:09,839 big titles. I went to I went to college with his son, Travis, 88 00:08:09,519 --> 00:08:13,680 and that's kind of how we met. So I've known John for over 89 00:08:13,759 --> 00:08:16,279 twenty years now. Travis and I went to school up at the University of 90 00:08:16,319 --> 00:08:22,680 Colorado. After college and through college, we were always beer enthusiasts. We 91 00:08:22,759 --> 00:08:26,720 started umbrewing together when I was living with Travis for a short stint after college. 92 00:08:26,959 --> 00:08:31,960 We were home brewing again and John, you know, would often hang 93 00:08:33,000 --> 00:08:35,519 out with us, have some beers, try to kind of inquire what we 94 00:08:35,519 --> 00:08:39,279 were doing. And he's a beer enthusiast himself, He's been all over the 95 00:08:39,279 --> 00:08:43,399 world as a pilot in a former life, and he said, Wow, 96 00:08:43,440 --> 00:08:48,320 this is really cool. Maybe I'll start getting into this. And all these 97 00:08:48,399 --> 00:08:52,200 years later, lun Tree Brewing Company pops up just south of Denver. He 98 00:08:52,279 --> 00:08:54,799 stole your idea and ran with it. I don't I don't know if it 99 00:08:54,840 --> 00:08:58,639 was my idea. We're all just kind of copying each other at this point, 100 00:08:58,679 --> 00:09:01,039 if you know what I mean. So you mentioned you were a beer 101 00:09:01,159 --> 00:09:07,000 enthusiast. What was if you could remember the first craft beer that you had 102 00:09:07,080 --> 00:09:11,919 that wasn't like your normal you know, Bud Miller cores and you were like, 103 00:09:11,200 --> 00:09:15,240 oh, no, this is what I need to get into. Sure. 104 00:09:15,360 --> 00:09:18,240 Yeah, you know, for me going to school up in Boulder for 105 00:09:18,360 --> 00:09:24,519 my undergrad obviously a lot of exposure to Avery up there, New Belgium up 106 00:09:24,519 --> 00:09:31,440 in Fort Collins, So honestly got the first you know, entry point I 107 00:09:31,440 --> 00:09:35,960 had the craft was maybe like a fat Tire from New Belgium or a Lawful 108 00:09:35,000 --> 00:09:39,720 Elite, which at the time I had never tasted, you know, kind 109 00:09:39,720 --> 00:09:43,360 of a weird, sour Flemish style of beer. So that really sparked my 110 00:09:43,440 --> 00:09:48,600 interest to see what else could be created out there. And yeah, all 111 00:09:48,600 --> 00:09:50,960 throughout college I tried my best to you know, hit as many breweries as 112 00:09:50,960 --> 00:09:54,519 I could that were popping up. This was back in two thousand and five, 113 00:09:54,559 --> 00:09:58,279 two thousand and six, so kind of on the upswing of when a 114 00:09:58,360 --> 00:10:01,320 lot of things were a really starting to get hot in the craft world. 115 00:10:01,600 --> 00:10:05,440 So yeah, I would say those are kind of my my immediate introductions into 116 00:10:05,440 --> 00:10:09,000 the into the world there. Yeah, I was just thinking that, you 117 00:10:09,039 --> 00:10:13,320 know, growing up in that area. Yeah, it's like a blessing you 118 00:10:13,320 --> 00:10:16,519 know here, and I'm older, so craft wasn't big when you know, 119 00:10:16,559 --> 00:10:20,159 I started drinking. It was old style year. But yeah, you have 120 00:10:20,200 --> 00:10:24,720 some good beer in your fridge growing up there in Colorado. Yeah, Yeah, 121 00:10:24,720 --> 00:10:26,159 we were really fortunate and uh, you know, over the years, 122 00:10:26,200 --> 00:10:31,279 of course, on a per capital basis, Colorado has always been uh, 123 00:10:31,320 --> 00:10:35,200 you know, a top kind of a top state for you know, accepting 124 00:10:35,240 --> 00:10:39,559 new breweries and and really grow in the industry. And we have the Brewers 125 00:10:39,559 --> 00:10:43,279 Association there. Uh, they're headquartered out of Boulder as well, so obviously 126 00:10:43,320 --> 00:10:46,919 a huge advocate for our organize, you know, all of our organizations. 127 00:10:46,960 --> 00:10:52,120 So yeah, it was just kind of you know, you're just a sponge 128 00:10:52,159 --> 00:10:56,159 in Colorado. You're just around breweries so much it's hard not to you know. 129 00:10:56,200 --> 00:10:58,679 When I was introduced to you, I'm going through the website and I'm 130 00:10:58,720 --> 00:11:03,080 doing he surged, and I'm like, that logo looks familiar. So I 131 00:11:03,320 --> 00:11:11,159 was there actually pre pandemic maybe twenty eighteen, twenty nineteen, and I forget 132 00:11:11,159 --> 00:11:13,480 what I had. I don't know if I had the Mexican lager or not, 133 00:11:13,960 --> 00:11:16,720 but I'm pretty sure if it was around, like looking at the list 134 00:11:16,759 --> 00:11:20,039 of stuff, like my wife would have grabbed that peach piale that you have. 135 00:11:20,480 --> 00:11:24,879 But I'm like, I know this logo, I know it was there 136 00:11:24,919 --> 00:11:28,559 at one point. Yeah, all that kind of comes back. Yeah, 137 00:11:28,600 --> 00:11:31,679 the step of a beer, Yeah exactly. Now, Loan Tree brewis a 138 00:11:31,720 --> 00:11:37,320 big variety of styles. Was that always like part of the plan for Loan 139 00:11:37,399 --> 00:11:43,240 Tree? Yeah, I mean plans plans are one thing. You know, 140 00:11:43,440 --> 00:11:48,080 what happens in real life always is something different. I would say when John 141 00:11:50,200 --> 00:11:54,679 John started this in twenty eleven, I came in shortly thereafter, in about 142 00:11:54,120 --> 00:11:58,480 late twenty thirteen, twenty fourteen. You know, at the time, I 143 00:11:58,480 --> 00:12:03,000 think we all opened OGEZ, you know, six seven styles. Now it 144 00:12:03,360 --> 00:12:09,679 feels weird when all sixteen taps aren't full, like we're you know, we're 145 00:12:09,679 --> 00:12:15,200 being lazy or something, not providing the variety that people demand. So what 146 00:12:15,320 --> 00:12:20,120 I would say is, we've always tried to be somewhat of a generalist. 147 00:12:20,360 --> 00:12:22,879 And you know, back in the day, I thought that was a derogatory 148 00:12:22,960 --> 00:12:30,480 type of moniker for us, where we didn't hyper focus into one specific category 149 00:12:31,080 --> 00:12:37,320 or style or genre. But now that we're older, and now that we've 150 00:12:37,399 --> 00:12:43,360 survived a lot of the swings in the pandemic, I'm really glad that we 151 00:12:43,519 --> 00:12:46,000 are a generalist in the sense where we can touch on a little bit of 152 00:12:46,039 --> 00:12:50,960 everything, but we don't have to put all our eggs into one particular basket. 153 00:12:52,200 --> 00:12:56,240 Yeah, and an experiment across many different styles, because not to knock 154 00:12:56,279 --> 00:13:01,360 anybody that really is super passionate about, you know, one specific style or 155 00:13:01,840 --> 00:13:07,200 sours or Hazy's or barrel age products. I think those are all great, 156 00:13:07,200 --> 00:13:11,440 and if it works for that particular entity, I think that's fantastic. But 157 00:13:11,559 --> 00:13:15,240 for us, what we've seen to work is to kind of touch on and 158 00:13:15,320 --> 00:13:20,600 highlight a little bit of what's popular in the moment, what we still want 159 00:13:20,600 --> 00:13:24,559 to hold on to, and what we value the most. So now that 160 00:13:26,000 --> 00:13:28,080 we are in this for twelve years, I think being a little bit of 161 00:13:28,120 --> 00:13:31,799 a generalist kind of works to our advantage. Yeah, and plus, you 162 00:13:31,840 --> 00:13:35,679 know I mentioned in the intro that you won five medals at the GABF for 163 00:13:35,799 --> 00:13:41,320 what three different beer and so right, the brewers know what they're talking about. 164 00:13:41,320 --> 00:13:46,639 Yeah, and you know it's these competitions are great and it really validates 165 00:13:46,679 --> 00:13:50,639 a lot of hard work for the brew staff and everybody involved in the process. 166 00:13:50,120 --> 00:13:54,960 But you know what it comes down to for me when managing operations is 167 00:13:54,799 --> 00:14:00,639 I need to turn over the same you know, the same styles consistantly over 168 00:14:00,679 --> 00:14:03,240 and over and over again. And I think that's really what gets lost. 169 00:14:03,360 --> 00:14:07,159 You know a lot of people is how hard that really is. You know, 170 00:14:07,200 --> 00:14:09,600 we can come up with new recipes all the time. That's great, 171 00:14:11,039 --> 00:14:15,519 but there's a lot of a lot of really solid beers over the years that 172 00:14:15,519 --> 00:14:18,519 that we like to keep consistent and and the quality needs to be there, 173 00:14:18,600 --> 00:14:24,200 so, you know, mentioning metals. The Mexican lager Gat's taken home three 174 00:14:24,240 --> 00:14:31,879 different gabfs in the highly competitive American style lager three times is not an anoma 175 00:14:31,919 --> 00:14:37,399 wee. So what are the keys to the success of that beer? You 176 00:14:37,399 --> 00:14:39,240 know, Dave, I think it's it's a very simple beer. And you 177 00:14:39,279 --> 00:14:43,480 know, we didn't invent the style by any means. We just, like 178 00:14:43,720 --> 00:14:46,440 most craft brewers, were really trying to put our spin on, you know, 179 00:14:46,480 --> 00:14:52,519 a historical style with some new techniques, some new you know, ingredients 180 00:14:52,519 --> 00:14:56,039 available to us. But you know, with that beer, that's a very 181 00:14:56,039 --> 00:15:01,000 simple beer with you know, four grains and one hot and a very neutral 182 00:15:01,080 --> 00:15:05,879 ye strain, and so there's really not much to hide in that beer. 183 00:15:05,960 --> 00:15:09,000 So really, what I think it comes down to is just caring about every 184 00:15:09,039 --> 00:15:13,360 step of the process and making sure making sure everything is clean, making sure 185 00:15:15,080 --> 00:15:20,279 the right procedures and temperature adjustments and you know, brewing procedures are right where 186 00:15:20,279 --> 00:15:22,480 they need to be every time. It's kind of like a golf swing. 187 00:15:24,519 --> 00:15:26,120 If you can groove a golf swing, you generally know where the ball is 188 00:15:26,120 --> 00:15:30,519 going to go, and that's kind of what we try to do here. 189 00:15:30,559 --> 00:15:35,120 And we're very blessed that we have the quality ingredients that we can always rely 190 00:15:35,240 --> 00:15:41,919 on. I mean very rarely do we ever have issues that are outside of 191 00:15:41,919 --> 00:15:46,399 our control, either from an ingredient standpoint or what we do in the brew 192 00:15:46,440 --> 00:15:50,519 house. So we're very lucky in that respect. But like I said, 193 00:15:50,559 --> 00:15:54,480 it's a very simple recipe. It's a very simple beer, but I think 194 00:15:54,519 --> 00:15:58,679 it's execution and I think it's a lot of care from the brew house staff. 195 00:15:58,000 --> 00:16:03,559 Would you consider they have to be like the flagship beer for Loan Tree, 196 00:16:03,440 --> 00:16:07,559 Well, I'll say that the numbers probably would support that because it's about 197 00:16:07,559 --> 00:16:12,919 forty percent of everything that we produce. Now. Obviously the tasting room it's 198 00:16:12,960 --> 00:16:18,120 a little bit more balanced in terms of style when it comes to IPA's and 199 00:16:18,519 --> 00:16:22,799 multier styles. But from a production standpoint, I mean, it's a very 200 00:16:22,840 --> 00:16:26,879 easy beer to describe to people who are maybe not used to craft beer, 201 00:16:27,080 --> 00:16:33,279 or it's kind of a nice entry level beer because it's what everybody knows what 202 00:16:33,360 --> 00:16:37,279 beer looks like. It's yellow, fizzy and clear. Yeah. Yeah, 203 00:16:37,320 --> 00:16:40,519 So from that point, that's an easy sell. But you know, like 204 00:16:40,559 --> 00:16:44,600 I said, it's just with the right ingredients and the right execution, it's 205 00:16:44,399 --> 00:16:48,600 it's something that really allows us to kind of pay the bills and experiment do 206 00:16:48,639 --> 00:16:52,279 other things too. Yeah, I mentioned earlier you opened up a second location. 207 00:16:52,440 --> 00:16:56,679 How's that been going. It's going really well. I'm actually here right 208 00:16:56,720 --> 00:17:00,919 now doing some odds and ends and we're having a call around a pint day 209 00:17:00,519 --> 00:17:06,000 at both locations. So I saw that that's a nice looking glass. Yeah, 210 00:17:06,119 --> 00:17:08,640 yeah, it's really cool. So we participate in that every year. 211 00:17:08,640 --> 00:17:12,160 And it's pretty loud out there. I could hear right now, and so 212 00:17:12,720 --> 00:17:18,079 it's going very well. The town of Parker has really been receptive to our 213 00:17:18,599 --> 00:17:23,599 to our arrival, and we we took this over on February twenty eighth of 214 00:17:23,640 --> 00:17:29,720 this year, and thirty six hours later we were open pouring beer through the 215 00:17:29,799 --> 00:17:33,839 tap. So it's been kind of a quick process, but we've been very, 216 00:17:33,200 --> 00:17:37,359 very happy with the result, and I think people enjoyed the beer. 217 00:17:37,400 --> 00:17:41,599 And we're getting there slowly but surely, and it's but it's been great to 218 00:17:41,640 --> 00:17:45,119 sum more beer out here too. Excellent. I mean Colorado and the Denver 219 00:17:45,200 --> 00:17:49,799 area, it's such a robust market. What do you think I mean we 220 00:17:49,920 --> 00:17:56,480 talked before, what do you think are like the keys to good tap rooms 221 00:17:56,480 --> 00:18:00,839 and getting people into your place? You know it's stuck because like I said 222 00:18:00,960 --> 00:18:06,319 before, and and not like a defeatist way, but we're all kind of 223 00:18:06,359 --> 00:18:11,319 doing the same thing, and we're all trying to improve upon something a lot 224 00:18:11,359 --> 00:18:14,240 of great brewers and a lot of good taste rooms have done in the past. 225 00:18:15,079 --> 00:18:21,160 I think one is your staff and without just like it in any organization, 226 00:18:21,279 --> 00:18:23,119 if you don't have the right people in the right spots, it doesn't 227 00:18:23,119 --> 00:18:29,440 matter how good the product does. And I think that's that's been made very 228 00:18:29,440 --> 00:18:33,640 apparent to us many times over that if we have the right staff, and 229 00:18:33,720 --> 00:18:37,480 we've been very fortunate to have a lot of people that have been with us 230 00:18:37,519 --> 00:18:42,319 seven eight plus years in the tasing rooms that when customers come in, they 231 00:18:42,400 --> 00:18:45,519 can recognize a face, they know it's going to be a friendly face, 232 00:18:45,920 --> 00:18:48,680 and they know the beer quality is going to be there. So if you 233 00:18:48,720 --> 00:18:53,200 don't nail those you know two or three things right there, business is going 234 00:18:53,240 --> 00:18:57,799 to be difficult for you. So and it just takes time to develop what 235 00:18:59,400 --> 00:19:02,839 events are going to do well for what beer releases are going to do well. 236 00:19:03,160 --> 00:19:07,119 Given the time of year, obviously it'd be it'd be kind of tough 237 00:19:07,160 --> 00:19:11,200 for us to roll out, you know, a big multi imperial stout kind 238 00:19:11,240 --> 00:19:15,599 of when it's one hundred degrees in Colorado in the middle of summer. So 239 00:19:15,640 --> 00:19:21,480 we really have to coordinate with kind of the seasonality and in both locations to 240 00:19:21,519 --> 00:19:25,119 make sure, you know, we're we're doing kind of a high percentage type 241 00:19:25,119 --> 00:19:30,640 of event or release. Now, both spots look really good. Like some 242 00:19:30,720 --> 00:19:36,119 places they're a brewery for beer geek, some places are a tap room for 243 00:19:36,240 --> 00:19:38,680 like the neighborhood. And from you know, being there years ago, when 244 00:19:38,680 --> 00:19:42,720 from looking at the photos it looks like you have like the best of both 245 00:19:42,799 --> 00:19:47,799 worlds. How did you manage a combine net? Well, I think it 246 00:19:47,839 --> 00:19:49,839 comes down to, you know, I have to give some credit, a 247 00:19:49,839 --> 00:19:53,200 lot of credit to John Winter himself here, because you know, when he 248 00:19:53,279 --> 00:19:59,960 opened Loan Tree twenty eleven, there wasn't much down there south of the meta 249 00:20:00,240 --> 00:20:03,799 Denver area, and you know, I said, you know, why the 250 00:20:03,799 --> 00:20:07,279 hell are you going down all the way there? You know, Denver is 251 00:20:07,359 --> 00:20:11,519 kind of probably the more central hub of where most of the beer drinkers are 252 00:20:11,519 --> 00:20:14,200 going to be. Like, I'll be honest here, there's there's not much 253 00:20:14,240 --> 00:20:18,599 down there. And you know, from an overhead standpoint, acquiring a building 254 00:20:18,640 --> 00:20:23,599 to lease at the time was very reasonable. It's hard to find those reasonable 255 00:20:23,599 --> 00:20:29,680 spots now. But for what you get in Loane Tree at the time and 256 00:20:29,680 --> 00:20:33,319 the amount of space that we have, we're very fortunate to have that much 257 00:20:33,359 --> 00:20:37,759 tasting room space, you know, almost four thousand square feet five thousand square 258 00:20:37,759 --> 00:20:42,920 feet something like that. So by having that, we're able to host a 259 00:20:42,920 --> 00:20:49,240 lot of events. We can draw a lot of different types of you know, 260 00:20:49,319 --> 00:20:53,359 life events, whether it's you know, wedding receptions or we've had you 261 00:20:53,400 --> 00:20:59,799 know, celebrations of life. So we've been able to balance that with a 262 00:20:59,799 --> 00:21:03,000 lot of room in the brewery to grow as well and to add tanks, 263 00:21:03,400 --> 00:21:07,720 to add fermentation capacity, and to be able to experiment from the brewer house 264 00:21:07,759 --> 00:21:12,240 side. So what I will say is there's a lot of formulas out there 265 00:21:12,279 --> 00:21:18,480 to do a brewery or a tation room, but John was very forward looking 266 00:21:19,039 --> 00:21:23,359 when he found enough space to be able to grow into it and to have 267 00:21:23,440 --> 00:21:29,240 that kind of feel that any event could be hosted a Loane Tree for hundreds 268 00:21:29,240 --> 00:21:32,720 of people, which is a good feeling. What I noticed is, I 269 00:21:32,720 --> 00:21:36,039 don't know if you have it at the Parker location, but the original one 270 00:21:36,079 --> 00:21:38,440 a loan Tree, you have a food truck there practically every night. Yeah, 271 00:21:38,480 --> 00:21:42,119 for the last twelve years, we've been fortunate to have a good food 272 00:21:42,160 --> 00:21:47,640 truck following because we've never had our own kitchen and we've never really had that 273 00:21:47,759 --> 00:21:51,440 desire to be in the kind of the restaurant side of the business. We 274 00:21:52,000 --> 00:21:55,319 know, beer and that's kind of what we want to stick to. So 275 00:21:55,559 --> 00:21:59,319 the food truck model, which has been adopted all over the nation of course, 276 00:22:00,400 --> 00:22:03,680 really works out well for us. And it's a very symbiotic relationship where 277 00:22:03,720 --> 00:22:07,200 we want, you know, people to eat and have a good time and 278 00:22:07,759 --> 00:22:11,079 bring their families and you know, have a beer, and the food trucks 279 00:22:11,079 --> 00:22:15,480 are more than happy to oblige that, and we're more than happy to provide 280 00:22:15,480 --> 00:22:18,799 the beer. So same with Parker. The Parker location, we do the 281 00:22:18,839 --> 00:22:22,920 same same model as well. All right, cool, now we talk about 282 00:22:22,000 --> 00:22:26,079 you Floric that came out last year. I'm excited to hear about this. 283 00:22:26,200 --> 00:22:30,119 What can you tell me and tell everyone about you floric. Yeah, well, 284 00:22:30,880 --> 00:22:33,559 it's it's kind of a weird story, and I'll try to keep it 285 00:22:34,000 --> 00:22:38,680 somewhat concisier. But I live in I live in southeast Denver, and I 286 00:22:38,759 --> 00:22:44,079 happened to uh to be speaking with one of my neighbors across the street who 287 00:22:44,200 --> 00:22:48,720 was renting a house at the time, and he's a gentleman with a very 288 00:22:48,880 --> 00:22:52,400 you know, kind of experienced chemistry background, and we got to talk in 289 00:22:52,519 --> 00:22:59,000 and he discovered that I was a brewer, and he was undergoing some some 290 00:22:59,079 --> 00:23:03,799 research in the terpene world, so kind of the essential oil is found in 291 00:23:03,279 --> 00:23:11,799 you know, thc or hops or hemp. The cannabis world too, where 292 00:23:11,240 --> 00:23:17,559 he was doing some cancer research that kind of coincided with what he was able 293 00:23:17,599 --> 00:23:22,880 to apply to hop terpenes and emp terpenes and wondered if there are any applications 294 00:23:22,880 --> 00:23:26,440 for beer, and so I said, well, I'm willing to try anything, 295 00:23:26,519 --> 00:23:33,400 because there's a there's a big non alcoholic movement right now, and there's 296 00:23:33,519 --> 00:23:37,880 a lot of hop hop seltzers out here that are starting to kind of spring 297 00:23:37,960 --> 00:23:40,400 up. And I said, but I'll be honest, at the time, 298 00:23:40,920 --> 00:23:44,920 I hadn't found a hop seltzer that I particularly liked, or a hop water 299 00:23:45,759 --> 00:23:49,319 that was really kind of worth you know, paying the money for or drinking 300 00:23:49,920 --> 00:23:55,920 for a personal standpoint. So we we began to develop you floor through a 301 00:23:56,039 --> 00:24:02,160 very proprietary process that this uh harder that we had working with it. And 302 00:24:02,880 --> 00:24:07,759 it's basically, like I said, it combines components of the hop plant and 303 00:24:07,799 --> 00:24:11,200 the hemp plant, and it's all in the terpenes and the essential oils and 304 00:24:11,240 --> 00:24:17,079 the flavored components that obviously give a lot of like citrus or piny flavor and 305 00:24:17,160 --> 00:24:22,319 aroma to beer. I wanted to apply that same concept to this youth flort 306 00:24:22,440 --> 00:24:26,640 product that we developed, and I wanted to be vastly different than most of 307 00:24:26,680 --> 00:24:29,400 the hop waters out there, because, like I said, I hadn't really 308 00:24:29,480 --> 00:24:33,319 found a hot water that kind of that allowed me at all I make my 309 00:24:33,440 --> 00:24:37,799 own. I've I've watched some from your Colorado neighbor Billy Goat, but yeah, 310 00:24:37,839 --> 00:24:42,480 some of the commercial ones they're okay, but nothing like making me like, 311 00:24:42,799 --> 00:24:45,680 oh, I'm going to spend the same price that I would down a 312 00:24:45,799 --> 00:24:49,480 six pack of beer for this hop water. I mean, it's been good, 313 00:24:49,559 --> 00:24:53,720 but nothing's really wowed me in the commercial market. Yeah, and that's 314 00:24:53,799 --> 00:24:57,440 kind of where I was too, Dave, And like I said, You 315 00:24:57,559 --> 00:25:02,000 Floor it is unique because, like I said, a lot of smart people 316 00:25:02,039 --> 00:25:06,119 have been working on this process and the final product that we use and the 317 00:25:06,160 --> 00:25:10,559 concentrate that we use, and what I like about it is so it's th 318 00:25:10,839 --> 00:25:15,279 HC free. There's no there's no cannabis in it. It's CBD free and 319 00:25:15,319 --> 00:25:21,240 obviously not alcoholics. So that's the best of what everyone's looking for at the 320 00:25:21,240 --> 00:25:26,319 moment. However, the combination of the hemp turpenes and the hop terpenes kind 321 00:25:26,319 --> 00:25:30,240 of provide a little field good effect, all right, and that that varies 322 00:25:30,279 --> 00:25:33,920 from person to person. But again, like I said, it's there's none 323 00:25:33,960 --> 00:25:38,799 of those components that are in there, but just through the kind of extraction 324 00:25:38,920 --> 00:25:44,200 process, I mean, multification process, there's kind of a feel good effect. 325 00:25:44,279 --> 00:25:48,960 And so that's why we felt that you Floor was a different standalone product 326 00:25:48,960 --> 00:25:53,759 than basically just carbonating some water, adding some you know, hop oils or 327 00:25:55,240 --> 00:25:59,039 what have you and calling it done. So that's really what I wanted to 328 00:25:59,079 --> 00:26:03,079 set it apart as that it was something that kind of had had an effect 329 00:26:03,160 --> 00:26:08,480 on people but also carried a lot of the same flavors and beer components over 330 00:26:08,559 --> 00:26:14,160 from our world too. Yeah, it's someone who's subject to random testing. 331 00:26:14,599 --> 00:26:18,559 Thank you for making this THC free right right, you know, and there's 332 00:26:18,640 --> 00:26:22,799 there's plenty of products in Colorado with that already in it. Yeah, we 333 00:26:22,839 --> 00:26:25,640 did not, you know where if we don't have the licenses or the legal 334 00:26:25,680 --> 00:26:30,799 capability to dive into that space, nor do we want to. So this 335 00:26:30,000 --> 00:26:34,759 was kind of a great compromiser, a good bridge into what I think is 336 00:26:34,799 --> 00:26:37,799 a really cool process. And like I said, it's a lot of a 337 00:26:37,799 --> 00:26:42,319 lot of people smarter than me, and they're working on this, uh, 338 00:26:42,359 --> 00:26:48,440 the science behind this for quite some time. You have like a regular naked 339 00:26:48,480 --> 00:26:52,279 one that's just like the hop flavor, and a couple other different flavors of 340 00:26:52,319 --> 00:26:55,319 you fork. Yes. Yeah, So we came out, We rolled out 341 00:26:55,359 --> 00:26:59,920 three different flavor profiles. We did the naked version that was just a straight 342 00:27:00,039 --> 00:27:04,000 hop and hemp turpine concentrate. Then we did a berry version with some some 343 00:27:04,079 --> 00:27:08,440 other natural flavorings, and then a citrus version as well. The citrus version 344 00:27:08,759 --> 00:27:12,000 tended to do, uh, it's tended to be a little bit more popular 345 00:27:14,160 --> 00:27:17,759 just because I had a nice bride effect to it. So we're going to 346 00:27:17,799 --> 00:27:21,200 continue to keep rolling it out and seeing how it does. Looking at the 347 00:27:21,240 --> 00:27:23,960 can, I know you're sending me some that hopefully we get here in a 348 00:27:25,000 --> 00:27:26,839 day or so, But just looking at the artwork and at the front of 349 00:27:26,880 --> 00:27:30,839 the can, I didn't see the Loan Tree name on the front. Is 350 00:27:30,880 --> 00:27:34,480 that going to be like uflor It's going to be a separate entity or still 351 00:27:34,519 --> 00:27:40,039 part of the Loan Tree umbrella? Yeah, good question. So we kind 352 00:27:40,039 --> 00:27:44,319 of we did this and like I said, I I'm a I'm a finance 353 00:27:44,480 --> 00:27:48,359 major now a beer operations geek. So I slept a lot through my marketing 354 00:27:48,359 --> 00:27:55,480 classes in college and a lot of a lot of smarter marketing minds have kind 355 00:27:55,480 --> 00:27:57,559 of weighed in on this, and we decided to roll it out kind of 356 00:27:57,559 --> 00:28:02,599 as a separate brand. We do have on there that it is you know, 357 00:28:02,759 --> 00:28:07,000 it is produced and packaged at Lunchry Brewing Company, but we didn't want 358 00:28:07,039 --> 00:28:11,079 it to be kind of the central you know, logo or the central ownership 359 00:28:11,200 --> 00:28:15,960 of the product itself, even though it is produced by us. We wanted 360 00:28:15,960 --> 00:28:21,240 to kind of see how it would do as a standalone our brand and not 361 00:28:21,359 --> 00:28:25,640 that we wanted to hide who made it or who did it. But like 362 00:28:25,680 --> 00:28:30,640 I said, I think maybe if people see it as a standalone product there, 363 00:28:30,759 --> 00:28:34,279 you know, they might be especially in the NA world. You know, 364 00:28:34,359 --> 00:28:38,079 we wanted to have there be no confusion that this was a true NA 365 00:28:38,160 --> 00:28:44,160 product. Are there any other like plans in the future for any different type 366 00:28:44,160 --> 00:28:48,839 of euploric products to come out? You know, we we wanted to dip 367 00:28:48,839 --> 00:28:52,640 a toe in the world with this right now and just kind of evaluate how 368 00:28:52,920 --> 00:28:56,720 how it goes. We we don't want to We don't want to dive into 369 00:28:56,720 --> 00:28:59,880 it too much. We want to keep our powder drive for you know, 370 00:29:00,119 --> 00:29:03,960 doing what we do best, which is I think making beer, and we 371 00:29:03,079 --> 00:29:07,200 want to do this as a side project. See how it see how it 372 00:29:07,279 --> 00:29:10,680 matured, how it grew, and if we can get into the right markets 373 00:29:10,680 --> 00:29:14,400 and in the right you know hands of the people that will continue to pull 374 00:29:14,440 --> 00:29:18,160 it through for us, We'll see where it goes from there. But no, 375 00:29:18,279 --> 00:29:21,960 We're kind of in a in R and D phase and I'll continue to 376 00:29:21,960 --> 00:29:26,880 improve the product as we get feedback from people and see where it takes us. 377 00:29:26,720 --> 00:29:33,279 Is because it's a non alcoholic can this be distributed more broadly than like 378 00:29:33,319 --> 00:29:37,519 a beer can you is you floor? Can you ship that? Can? 379 00:29:37,599 --> 00:29:40,960 I did someone buy that online? Like they wouldn't be able to do the 380 00:29:41,000 --> 00:29:45,160 beer technically? Yes, I mean we have a we have a distributor in 381 00:29:45,240 --> 00:29:49,640 Colorado, and we have a distributor in Kansas as well, and they have 382 00:29:49,759 --> 00:29:56,839 exclusive rights to to our beer brands in those territories. But because this is 383 00:29:56,880 --> 00:30:02,440 a non beer product and it's a different kind of its own entity, Uh, 384 00:30:02,519 --> 00:30:04,960 yes, we have the capability to to distribute on a wider scale, 385 00:30:06,480 --> 00:30:11,119 and we do have the packaging capability to do this in volume. Obviously we 386 00:30:11,160 --> 00:30:14,839 haven't seen that type of demand you know, spring up just yet. But 387 00:30:15,480 --> 00:30:18,400 uh, this is kind of a you know, we're willing to kind of 388 00:30:18,519 --> 00:30:22,400 play this as a marathon and not you know, try to get too out 389 00:30:22,440 --> 00:30:25,599 in front of it at the at the beginning. But I think it just 390 00:30:25,640 --> 00:30:29,440 comes down to how receptive the market is for it. And you know, 391 00:30:29,599 --> 00:30:32,759 if like I said, I it's a great product, I drink them every 392 00:30:32,799 --> 00:30:37,279 day just because we uh we don't. We don't typically drink you know, 393 00:30:37,640 --> 00:30:41,079 our product during the day. It's just for for you know, OSHA regulations 394 00:30:41,119 --> 00:30:45,799 and concerned. So this being an NA product, it kind of is nice 395 00:30:45,799 --> 00:30:49,240 to have around and still have a little beer component. So uh yeah, 396 00:30:49,279 --> 00:30:52,720 we're just gonna see where it takes us. And we're excited about it. 397 00:30:52,720 --> 00:30:56,240 And I love talking about the chemistry behind it as much as I know, 398 00:30:56,960 --> 00:31:00,720 and the the the kind of the genesis of how it was created by the 399 00:31:02,119 --> 00:31:08,759 founder of it to have some wider widespread applications for certain types of cancer research 400 00:31:08,839 --> 00:31:12,799 and things of that nature. Well, I know you're busy. I hear 401 00:31:14,000 --> 00:31:17,200 all the ruckus in the background, So I'm gonna let you enjoy, you 402 00:31:17,240 --> 00:31:19,799 know, Beer Week and drink out of that very nice looking glass. I 403 00:31:19,920 --> 00:31:22,920 forget who I saw it from on Instagram. I'm like, oh, that's 404 00:31:22,960 --> 00:31:27,640 a cool glass, but I just heard weird. I think we already sold 405 00:31:27,640 --> 00:31:30,400 out of the ones at our main facility. Maybe we didn't order enough. 406 00:31:30,559 --> 00:31:33,720 All right, Well, Jerry, I thank you again for coming on and 407 00:31:33,799 --> 00:31:38,119 talk about Loan Tree and Neu Floric. Check out Loan Tree Brewing Company and 408 00:31:38,240 --> 00:31:41,519 New Floric. I'll list the links in the show notes, and later on 409 00:31:41,720 --> 00:31:45,799 I'm going to have a new floor to talk about. But Jerry, thank 410 00:31:45,799 --> 00:31:48,920 you so much again, Sir. I really appreciate you taking time out today. 411 00:31:48,720 --> 00:31:52,200 Thanks Sev, had a good time doing it, and have a good 412 00:31:52,240 --> 00:32:00,720 week and cheers. All right, thanks, take care. All right, 413 00:32:00,720 --> 00:32:05,400 there was a good interview with Jerry. So I'm gonna have right now the 414 00:32:05,599 --> 00:32:12,480 naked Sparkling Euphoric. This is hop and hemp infused water. I add the 415 00:32:12,519 --> 00:32:15,839 Citrus one. I did a video of that, so check that out over 416 00:32:16,000 --> 00:32:21,039 on YouTube and TikTok. You could find the review of the Citrus, which 417 00:32:21,119 --> 00:32:25,799 I liked. So I'm looking forward to just the plane naked one here. 418 00:32:37,640 --> 00:32:40,359 Well that's a hop water, so you're not looking for color or anything like 419 00:32:40,400 --> 00:32:47,319 that, but it's nicely carbonated. Yeah, you definitely get that hemp aroma. 420 00:32:47,400 --> 00:32:52,519 That hits me more than the hops here. But I mean it smells 421 00:32:52,519 --> 00:33:00,160 good if you're into that. Yeah, the hemp is definitely the predominant flavor 422 00:33:00,160 --> 00:33:04,880 here. I don't think it's bad. I think it's pretty good. It's 423 00:33:04,920 --> 00:33:10,039 refreshing. I'm trying to like put my finger on like the type of hops, 424 00:33:10,200 --> 00:33:15,400 and I don't. I don't really get anything. The hemp is so 425 00:33:15,599 --> 00:33:22,160 strong with this that I'm not picking up any of the hop notes. But 426 00:33:22,240 --> 00:33:25,799 no, I like it. I think it's really good and I would definitely 427 00:33:25,839 --> 00:33:31,039 pick this up again if I were to see this in my area and everyone 428 00:33:31,119 --> 00:33:37,160 listening should go out and buy this so they'll distribute more and come to Illinois 429 00:33:37,559 --> 00:33:39,680 where I could drink this. But no, I think it's really good. 430 00:33:39,920 --> 00:33:45,039 I know the brewery. I was there years and years ago. I thought 431 00:33:45,039 --> 00:33:47,720 it was really good when I had their stuff. This is good as well. 432 00:33:47,839 --> 00:33:52,440 So once again, thank you to Jerry for coming on and talking and 433 00:33:52,519 --> 00:33:54,920 sending me a couple of you Floris. I like this. I think this 434 00:33:55,160 --> 00:34:00,559 is good. So if you like hop waters, you want some thing that's 435 00:34:00,000 --> 00:34:05,480 non alcoholic that has a little, you know, taste, you get the 436 00:34:05,599 --> 00:34:09,519 hemp here. There's no THC, so you don't have to worry about failing 437 00:34:09,559 --> 00:34:15,079 a test if you know you were subject to random testing here. I think 438 00:34:15,119 --> 00:34:17,719 this was good, So if you see you luric, definitely put it in 439 00:34:17,800 --> 00:34:29,480 the carts, all right. Next up in my Drink Illinois Beer series is 440 00:34:29,679 --> 00:34:37,360 Pacific Plus. This is a collaboration between Sketchbook and Alarmist. That the can 441 00:34:37,760 --> 00:34:42,199 looks like a can of PACIFICO. I mean, if you weren't paying attention, 442 00:34:42,719 --> 00:34:47,719 you might think it was Pacifico. But this is a tropical Chicago lagger 443 00:34:49,360 --> 00:34:55,559 five point three percent alcohol. They're calling this a West Coast hillsner, and 444 00:34:57,079 --> 00:35:05,239 it's hopped with all sorts of so I'm intrigued to color me intrigued soul. 445 00:35:05,679 --> 00:35:15,400 Let's crack open this Pacific. Plus it has a nice, beautiful color. 446 00:35:15,440 --> 00:35:22,320 It looks like you're just old school macro laggers. Yeah, you do get 447 00:35:22,360 --> 00:35:28,559 those tropical notes from like a New England ipa in this, So it is 448 00:35:28,599 --> 00:35:31,760 weird. It kind of plays with your senses. But it smells really good. 449 00:35:32,159 --> 00:35:39,079 There's good carbonation on here. That's pretty good. I will say it's 450 00:35:39,119 --> 00:35:43,440 interesting. There's so much going on here, Like, you know, it's 451 00:35:43,480 --> 00:35:45,679 a lagger, so you're you know, my mind is playing tricks on me. 452 00:35:46,360 --> 00:35:52,760 It's expecting a lagger, But then you get all these hop flavors that 453 00:35:52,199 --> 00:35:57,760 is just throwing me all off. It tastes really good, it has that 454 00:35:57,840 --> 00:36:04,599 nice, clean lagger, but then you get like all these hops are lingering 455 00:36:05,239 --> 00:36:08,840 in your mouth. I think this is good if you're a fan of loggers, 456 00:36:09,159 --> 00:36:14,239 you're a fan of New England IPA's. I think this is something you 457 00:36:14,320 --> 00:36:17,039 need to put in the cart and give a try. I picked this up 458 00:36:17,119 --> 00:36:22,039 at Bottles and Cans in a mixed pack, but I would definitely grab this 459 00:36:23,039 --> 00:36:27,719 in a four pack. Whether I was at Sketchbook or Alarmist, I would 460 00:36:27,760 --> 00:36:30,039 buy a four pack of this. I think it's really good. Let me 461 00:36:30,119 --> 00:36:35,239 have some more. Yeah, that's just good. And at five point three 462 00:36:35,239 --> 00:36:37,920 percent of alcohol, it's not going to get you buzzed. I like it. 463 00:36:38,000 --> 00:36:42,000 I think it's kind of like the best of both worlds. So if 464 00:36:42,039 --> 00:36:46,840 you see Pacific Plus from Sketch Book and Alarmist, by all means, put 465 00:36:46,880 --> 00:36:59,719 in the cart and drink Illinois beer. All right, that's gonna wrap things 466 00:36:59,800 --> 00:37:04,039 up for this edition of Beer in Front. I thank you very much for 467 00:37:04,119 --> 00:37:07,320 listening, and once again I want to thank Jerry from Lone Tree Brewing. 468 00:37:07,840 --> 00:37:12,079 Also, you need to go find you some of you Floric. I think 469 00:37:12,159 --> 00:37:15,199 that stuff is really good. Have a great week everyone, I'll talk to 470 00:37:15,239 --> 00:37:20,800 you next week on the show. And remember sometimes the beer in front of 471 00:37:20,840 --> 00:37:25,119 you is the best one yet.