WEBVTT 1 00:00:03.439 --> 00:00:08.199 Deborah, with her thirty years of being an ltrepreneur and creating over seven companies, 2 00:00:08.400 --> 00:00:12.080 knows exactly what it means to accept the mission. When you make that 3 00:00:12.199 --> 00:00:16.359 decision, when you accept the mission to become a solopreneur, to take yourself 4 00:00:16.399 --> 00:00:20.280 and your talents to market, then you embrace a life of not only unlimited 5 00:00:20.320 --> 00:00:25.280 possibilities, but also the unknown. It's an elixir of fear and bravery that 6 00:00:25.440 --> 00:00:30.480 only someone who's taken the leap really understands. On our show, deb digs 7 00:00:30.559 --> 00:00:35.119 deep with her guests to highlight what you the listener wants to know the stories, 8 00:00:35.159 --> 00:00:39.399 the whys, and the hows to navigate the journey to success. Get 9 00:00:39.439 --> 00:00:43.679 ready to hear from some of the most incredible mission takers from Generation Z to 10 00:00:43.799 --> 00:00:47.520 boomers. So sit up, perk up, and get ready to be blown 11 00:00:47.560 --> 00:00:52.200 away. Now here is your host, Deborah Drummond. Welcome back to the 12 00:00:52.240 --> 00:00:57.719 Mission Accepted Podcast. You guys are amazing in your bold You know what I 13 00:00:57.759 --> 00:01:00.399 mean, You know that you're thank so bold. I mean some of the 14 00:01:00.399 --> 00:01:03.000 things that you send in, some of the things that you tell me you're 15 00:01:03.040 --> 00:01:07.239 doing, It's like wow, It's like diving off the high board. It's 16 00:01:07.280 --> 00:01:12.400 amazing and good for you that you are bold, because we have a very 17 00:01:12.439 --> 00:01:18.120 bold guest with us today and I know if you can't see me, then 18 00:01:18.159 --> 00:01:21.640 you won't see me in this beautiful purple shirt that I'm wearing, which is 19 00:01:21.680 --> 00:01:25.040 one of my favorite colors, and this happens to be one of my favorite 20 00:01:25.040 --> 00:01:27.879 shirts because Ocean, as you know, the gen z that joins us on 21 00:01:27.920 --> 00:01:33.959 the show, sometimes he has this incredible designer, fashion designer that he's been 22 00:01:33.959 --> 00:01:37.200 hanging with and she made this shirt and I'm like, I'm taking it, 23 00:01:37.400 --> 00:01:40.439 you know what I mean. So, and it's perfect today because we have 24 00:01:40.640 --> 00:01:45.760 one of the boldest women that I know that has built her brand around authenticity, 25 00:01:46.040 --> 00:01:51.840 creativity, being courageous, who set her goals on being a librarian so 26 00:01:52.040 --> 00:01:56.239 no one would talk to her. Now she speaks and mentors and picks up 27 00:01:56.280 --> 00:02:00.079 awards all over the world and she just happens to be purple. So yes, 28 00:02:00.560 --> 00:02:04.680 I will admit I put my purple shirt on for a reason because this 29 00:02:04.719 --> 00:02:07.759 is my new gal Paltrish from down Under and Trish, welcome to mission accepted. 30 00:02:08.840 --> 00:02:13.479 Hi. I am delighted to be here. And you're so perceptive in 31 00:02:13.599 --> 00:02:16.240 knowing that I love purple. Yeah, just a wild guess, just a 32 00:02:16.199 --> 00:02:22.159 little I'm subtle about it, all right. If you are listening and not 33 00:02:22.280 --> 00:02:27.400 watching, Trisha is here in her gorgeous purple glasses, purple shirt, and 34 00:02:27.680 --> 00:02:30.599 yes, purple hair. All right, So Trish, let's talk a little 35 00:02:30.599 --> 00:02:35.400 bit about branding because a lot of people like to hear come into the show 36 00:02:35.840 --> 00:02:38.199 they or other're looking to be entrepreneurs. They've heard people take the mission. 37 00:02:38.599 --> 00:02:44.719 If you've been following Trisha's journey within mission accepted. She's been doing a trilogy 38 00:02:44.800 --> 00:02:49.080 with us, and she's talked about how she breaked up and decided to take 39 00:02:49.120 --> 00:02:53.360 on the mission of being an entrepreneur, being an author of Speaking Up. 40 00:02:53.360 --> 00:03:00.319 And so I know that we've talked about, you know, free show Vote 41 00:03:00.520 --> 00:03:05.360 your purple being actually part of your brand. And so because so many people 42 00:03:05.400 --> 00:03:09.280 listen to our show that actually are branding themselves, how branded themselves, want 43 00:03:09.319 --> 00:03:12.919 to know what to do and what it means. Can you just kind of 44 00:03:12.919 --> 00:03:15.759 share with us how that all came about. Like no one sits down, 45 00:03:15.800 --> 00:03:17.879 probably in their first day of business and goes, hmmm, I'm going to 46 00:03:17.960 --> 00:03:23.280 rand myself as purple. Maybe you did do share? No I didn't. 47 00:03:23.439 --> 00:03:29.400 Actually, no, I did not, because when I first started my business, 48 00:03:29.439 --> 00:03:32.120 I had a business partner who didn't like purple, and she used to 49 00:03:32.120 --> 00:03:38.680 put purple into what as much purple as I wanted. So were boys and 50 00:03:38.719 --> 00:03:45.719 gold and a little bit of purple. So my purpleness, if you would 51 00:03:45.840 --> 00:03:51.120 like, has been there from the time I was young. If there was 52 00:03:51.159 --> 00:03:53.439 something, if I had a favorite color, it was purple. I wore 53 00:03:53.520 --> 00:03:59.960 other colors because hey, have you been watching any ofthing or listening to any 54 00:04:00.080 --> 00:04:02.400 the other You'll know that I was an introvert and very much a shy person, 55 00:04:02.960 --> 00:04:09.520 so I was not going to be making myself bold. I well other 56 00:04:09.639 --> 00:04:14.360 colors. I conformed, so to speak. I do know that one of 57 00:04:14.360 --> 00:04:17.480 the first jobs, one of the first jobs I went to, and it 58 00:04:17.519 --> 00:04:20.720 was very funny, and I was real quick share because it's part of how 59 00:04:20.959 --> 00:04:28.120 AMRVI. I had no polish and it was actually bright green nail polish. 60 00:04:28.199 --> 00:04:32.399 I was exploring being me and I got the job. But after I got 61 00:04:32.439 --> 00:04:35.759 the job, they actually said to me, we nearly didn't give it to 62 00:04:35.800 --> 00:04:42.600 you because you had purple nell polish and you were just a bit too out 63 00:04:42.639 --> 00:04:46.639 there. So I thought, oh, that started the process. In the 64 00:04:46.639 --> 00:04:49.480 back of my mind is how far do you go to be who you are 65 00:04:50.439 --> 00:04:57.360 and how far do you conform to what society thinks you should be. Now 66 00:04:57.439 --> 00:05:00.160 this is back a bit. I'm going back in a little bit, you 67 00:05:00.199 --> 00:05:02.519 know, just after the Jurassic period, so not quite so far back to 68 00:05:02.560 --> 00:05:10.199 that, and we've evolved. So what happened my business was as I grew 69 00:05:10.399 --> 00:05:14.079 into what I was doing, I wear more and more purple. I was 70 00:05:14.079 --> 00:05:17.199 still working in a lot of male dominated industries, so I was being a 71 00:05:17.240 --> 00:05:25.279 little bit more conformist into what I wore corporate world conformist. Fast forward, 72 00:05:25.399 --> 00:05:31.759 my business and my business partner and I parted amicably. In that business, 73 00:05:31.839 --> 00:05:34.600 I started to be a little bit more who I was, and around about 74 00:05:35.199 --> 00:05:40.480 it was my son. Actually, my son introduced me to my hairdresser. 75 00:05:41.600 --> 00:05:44.560 I don't know about you, but I need a hairdresser who knows what he's 76 00:05:44.600 --> 00:05:46.240 doing, because if anybody asked me how do I want my hair, I 77 00:05:46.279 --> 00:05:50.000 have no freaking idea. You're the hairdresser, you're the expert. You tell 78 00:05:50.079 --> 00:05:54.319 me how I want my hair. So I've got to trust my hairdresser. 79 00:05:54.800 --> 00:05:59.279 Right around about that time, I'm in my business. I'm starting to become 80 00:05:59.399 --> 00:06:01.439 very much more confident in what I'm doing. And I said to him one 81 00:06:01.480 --> 00:06:04.560 day, I said, okay, I've had it. I've always had this 82 00:06:04.639 --> 00:06:06.920 inkling in the back of my head. I wanted to have my hair purple. 83 00:06:08.120 --> 00:06:11.680 I love purple. I wanted to be brave enough to put purple in 84 00:06:11.720 --> 00:06:15.560 my hair and just own who I was. And they started to coincide with 85 00:06:15.839 --> 00:06:18.800 believing in my message, you need to go and listen to all the previous 86 00:06:19.000 --> 00:06:24.000 things I've been on where I talk about that. So he did it purple. 87 00:06:25.079 --> 00:06:32.160 Well, my family were not already impressed. My husband just said, 88 00:06:32.199 --> 00:06:36.199 oh, okay, that's lovely darling. Okay. I thought that was a 89 00:06:36.199 --> 00:06:41.519 pretty positive step. My then business partner looked at me and said, oh, 90 00:06:41.560 --> 00:06:46.319 no to issue anyway. I just started to grow into that and I 91 00:06:46.399 --> 00:06:55.759 accepted it now as evolved because I wore purple. The byproduct of that was 92 00:06:55.800 --> 00:07:01.519 people remembered who I was and may not I may not remember my name, 93 00:07:01.879 --> 00:07:05.360 but they remember there's that purple lady. Oh I met you at a network 94 00:07:05.439 --> 00:07:12.160 meeting. They remember you were purple. And so slowly what involved was it 95 00:07:12.199 --> 00:07:16.879 became my brand because I took what I was, and that I grew into 96 00:07:16.920 --> 00:07:20.959 being authentic. As I grew into being owning who I am, I grew 97 00:07:21.000 --> 00:07:24.839 into having the confidence to say, well, this is who I am. 98 00:07:25.319 --> 00:07:30.759 I am unique, I am a bit quirky. I love purple and I'm 99 00:07:30.759 --> 00:07:33.199 not going to hide it. So it became my brand. It's what I 100 00:07:33.279 --> 00:07:38.399 work on. Now I'm going to let you into a little secret for all 101 00:07:38.399 --> 00:07:44.120 of those introverts out there, there is a very good byproduct of having purple 102 00:07:44.160 --> 00:07:49.399 hair and wearing purple. I was traveling with my mum overseas and she said 103 00:07:49.399 --> 00:07:51.439 to me one day, she said, how come every time we get into 104 00:07:51.480 --> 00:07:55.879 a lift or we walk down the street, people smile at you and they 105 00:07:55.879 --> 00:08:00.079 say hello, and you start a conversation. That's not like you. I 106 00:08:00.120 --> 00:08:03.959 said, Mum, When I walk around of purple hair, people stop in 107 00:08:05.000 --> 00:08:09.279 the street they say love your hair, Oh I love Wow. You're all 108 00:08:09.319 --> 00:08:13.319 put together. By walking to a network meeting, I meet someone, do 109 00:08:13.399 --> 00:08:18.600 you know what? They've started the conversation, not me, And so for 110 00:08:18.680 --> 00:08:24.639 an introvert that is an absolute goal mine because once they start the conversation, 111 00:08:24.000 --> 00:08:28.279 I've got something to talk about and I make a joke about it, and 112 00:08:28.319 --> 00:08:31.399 it also helps me when I start speaking. When i'm quite often, I 113 00:08:31.440 --> 00:08:35.120 will say, let's get the elephant out of the room. For all those 114 00:08:35.120 --> 00:08:39.279 who know I like purple, I absolutely congratulate you on your perception because I'm 115 00:08:39.320 --> 00:08:43.480 extremely subtle about it, and it breaks the ice. So there is a 116 00:08:43.519 --> 00:08:48.080 little secret to why I put myself out. But you've got to have the 117 00:08:48.159 --> 00:08:54.200 courage to do that. I've been told by it's by speakers for yours. 118 00:08:54.919 --> 00:08:58.879 We can't get you speaking gigs. And I said, why, Oh, 119 00:08:58.960 --> 00:09:03.279 because you're too colorful, and corporations won't want to have someone so colorful in 120 00:09:03.240 --> 00:09:07.320 and we want you to change the color of your hair. Who want you 121 00:09:07.399 --> 00:09:13.440 to start wearing dresses and grow a few inches taller. But you can't do 122 00:09:13.519 --> 00:09:18.039 that. And I said to them, excuse me, but I talk about 123 00:09:18.200 --> 00:09:22.720 authenticity. I talk about being genuine, and you want me to change who 124 00:09:22.759 --> 00:09:28.320 I am so I can get more jobs. I said no, and I 125 00:09:28.399 --> 00:09:31.919 walked away because I said, those companies are the ones that need me to 126 00:09:31.960 --> 00:09:35.480 speak with them, because they're not looking at who I am. They're not 127 00:09:35.519 --> 00:09:39.000 looking at what I have to say. They're just looking at the first image 128 00:09:39.720 --> 00:09:45.080 and I refuse to do so because I am who I am, and if 129 00:09:45.159 --> 00:09:48.559 I try and change who I am, that is not being genuine, it's 130 00:09:48.600 --> 00:09:52.279 not being authentic. And people, you need to own your uniqueness, you 131 00:09:52.480 --> 00:09:56.159 really do. You need to have the courage. It's a lot easier a 132 00:09:56.200 --> 00:09:58.919 little bit today than it was when I first did it, but we still 133 00:10:00.120 --> 00:10:03.000 shy away from it. And as I said, the byproduct to my being 134 00:10:03.000 --> 00:10:07.960 purple is you start the conversation, not me. Let's talk about that a 135 00:10:09.000 --> 00:10:13.240 little bit, because whether we're starting a business, whether we're just learning how 136 00:10:13.320 --> 00:10:18.080 to ask, whether we're starting to love ourselves and like ourselves, whether we're 137 00:10:18.080 --> 00:10:20.120 starting to deal with you know, what does bravery look like for us? 138 00:10:20.200 --> 00:10:24.799 What does courage just look like for us? You know, we also very 139 00:10:24.679 --> 00:10:28.159 you know, we're also very cultural beings. We're also very genetic beings. 140 00:10:28.679 --> 00:10:31.120 You know, I can hear the voice of my mom and my grandmother, 141 00:10:31.279 --> 00:10:33.720 and she can hear the voice of her mom and her grandmother, which is 142 00:10:33.720 --> 00:10:37.440 why we all, you know, make turkey the same way, because that's 143 00:10:37.480 --> 00:10:39.519 how we were taught. And you know that whole story, right, and 144 00:10:39.879 --> 00:10:43.600 it's very very true. And I remember thinking about how I wanted to get 145 00:10:43.600 --> 00:10:48.919 a tattoo with my kids, and I wanted to have a bracelet right of 146 00:10:48.080 --> 00:10:52.159 script of just my kids named. And one of the things that stopped me 147 00:10:52.639 --> 00:10:54.720 was, at that time, I was teaching a lot of brain health and 148 00:10:54.759 --> 00:10:58.639 I thought, I'm not sure how well it's going to be received me standing 149 00:10:58.639 --> 00:11:05.600 on stage age talking about you know, the mitochondria or live fact whatever, 150 00:11:05.639 --> 00:11:09.799 I'm talking about brain health and I'm tattooed. It's interesting, right, It's 151 00:11:09.919 --> 00:11:13.440 very interesting because we do have perceptions, and it's about being able to rise 152 00:11:13.480 --> 00:11:20.039 about the perceptions or creating the situations that can support you being able to be 153 00:11:20.159 --> 00:11:24.080 authentic as well, you know, you being able to have other speaking options 154 00:11:24.200 --> 00:11:28.440 or whatever. It is creating the pathways for you to be able to stand 155 00:11:28.480 --> 00:11:33.279 in your authenticity. And you're absolutely right. It has gotten better and gotten 156 00:11:33.279 --> 00:11:37.639 better and gotten better. And there's you know, all sorts of things that 157 00:11:37.679 --> 00:11:41.879 people can do that are not going to affect their income or how people think 158 00:11:41.879 --> 00:11:46.279 about them. But I absolutely love how it's turned around to be your asset, 159 00:11:46.919 --> 00:11:50.799 how you've turned it around to be your asset because everyone, you know, 160 00:11:50.840 --> 00:11:54.679 here's the thing. Not everyone's going to like us or hire us anyways. 161 00:11:54.960 --> 00:11:56.960 And as many people that didn't want to hire you because you don't fit 162 00:11:58.200 --> 00:12:03.240 that structure, that corporate structure, there will be companies that you do fit 163 00:12:03.320 --> 00:12:05.440 that corporate structure, right. And I know, I used to be called 164 00:12:05.440 --> 00:12:09.600 a professional hippie and I used to go teach in banks and I'm talking over 165 00:12:09.679 --> 00:12:16.480 twenty years ago about holistic health and I wore suit and it just made me 166 00:12:16.559 --> 00:12:20.000 more compatible to their And then I would go teach infant massage and I'd be, 167 00:12:20.440 --> 00:12:24.960 you know, dressed very holistically and it just made people comfortable. But 168 00:12:24.120 --> 00:12:28.279 it was about being authentic and no matter what you did. But now you 169 00:12:28.360 --> 00:12:33.639 get to be so much more expressive. So I think it's great that you 170 00:12:33.759 --> 00:12:39.240 also just talked about how it is an absolute icebreaker. It is an absolute 171 00:12:39.320 --> 00:12:45.559 ice breaker. And interestingly, even people that you know, people wouldn't call 172 00:12:45.559 --> 00:12:48.919 you shy, and they wouldn't call me shy. But people don't know what 173 00:12:48.000 --> 00:12:52.039 it takes to not be shy, do you know what I mean? People 174 00:12:52.080 --> 00:12:54.399 don't know like I want to throw up before I go on stage, or 175 00:12:54.720 --> 00:12:58.159 you know, I have to hold a pencil when I'm talking to a certain 176 00:12:58.200 --> 00:13:00.519 amount of people, or do you know what I mean, like all the 177 00:13:00.559 --> 00:13:03.960 things that we do to make ourselves comfortable, but yet even people that seem 178 00:13:05.080 --> 00:13:11.720 brave can be afraid to be able to speak the words we want to speak. 179 00:13:11.120 --> 00:13:13.799 Where the kind of jewelry we want to wear, wear the kind of 180 00:13:13.840 --> 00:13:18.279 clothes, dyere hair. I'm not going through. I was like, I'm 181 00:13:18.279 --> 00:13:20.440 going to catch out to you when I'm a little older. I'm not going 182 00:13:20.519 --> 00:13:24.759 to I've said it. I'm not going to change the color of my nails 183 00:13:24.080 --> 00:13:26.720 when I'm doing a certain event. I'm not going to go black on my 184 00:13:26.799 --> 00:13:30.200 nails, even though I wanted to go block because I'm going to be at 185 00:13:30.200 --> 00:13:33.120 an event. I mean, I think we do so. I you know, 186 00:13:33.159 --> 00:13:39.759 I commend you. I think that's fantastic. Look. It's not easy 187 00:13:39.840 --> 00:13:43.559 sometimes, although it is because I love purple, and I can guarantee you. 188 00:13:43.639 --> 00:13:48.360 I can walk into a shop and I can put my hand out and 189 00:13:48.799 --> 00:13:52.840 the first thing I touch will be purple. It just comes to me, 190 00:13:52.399 --> 00:13:54.559 and it makes a hell of a lot easier when I'm trying to side what 191 00:13:54.759 --> 00:14:01.320 to wear, because a side bonus the look. There are a lot of 192 00:14:01.360 --> 00:14:03.440 bonuses. I mean, I do wear I wear black, and I will 193 00:14:03.440 --> 00:14:09.519 wear turquoise because I love turquoise, and they all go with purple. And 194 00:14:09.639 --> 00:14:13.679 occasionally I've been seen and red because there's a special day for red, and 195 00:14:13.720 --> 00:14:16.000 there's an occasionally I've been seen in white because there's a special white. But 196 00:14:16.080 --> 00:14:18.799 I can tell oh, and Christmas. I can tell you right now the 197 00:14:18.840 --> 00:14:24.639 beginning of December. I wear Christmas T shirt every day. And I had 198 00:14:24.639 --> 00:14:26.960 a challenge once and people couldn't believe I had that many Christmas T shirts. 199 00:14:28.320 --> 00:14:31.200 And you know what, I do have purple Christmas T shirts. Good to 200 00:14:31.240 --> 00:14:37.679 know I'm doing fun, But it's it makes it easy to be able to 201 00:14:37.799 --> 00:14:43.919 stand. One of the things that happens people is that we get lost in 202 00:14:43.960 --> 00:14:48.559 the herd. We have this thing that we don't want to stand out. 203 00:14:48.159 --> 00:14:52.759 It's a cultural thing, it's it's a genetic thing. It goes back to 204 00:14:52.840 --> 00:14:56.519 groupthink, goes right back to hunters and gathers days. You become part of 205 00:14:56.519 --> 00:15:01.000 the herd. Do not stand out because the people who stand out usually got 206 00:15:01.039 --> 00:15:05.559 locked off and eaten by the macedonal or cold out of the thing. So 207 00:15:05.720 --> 00:15:11.360 we had this thing don't stand out problem is people. And I found this 208 00:15:11.399 --> 00:15:16.000 when I started my business, when I started wanting to be There are so 209 00:15:16.000 --> 00:15:20.559 many other people doing exactly what you do. There are so many speaker coaches 210 00:15:20.600 --> 00:15:24.279 out there, there's so many authors out there, there's so many life coaches, 211 00:15:24.320 --> 00:15:30.840 there's so many artists. There's so many accountants, scientists, inventors. 212 00:15:31.399 --> 00:15:37.879 But we are all unique. We all are unique. I'm not the same 213 00:15:37.919 --> 00:15:41.320 as that speaker. I'm not the same as that author, and they're not 214 00:15:41.360 --> 00:15:46.039 the same as me. So how do I say to people, come and 215 00:15:46.080 --> 00:15:50.080 work with me, come and talk to me, come and build a relationship 216 00:15:50.080 --> 00:15:54.440 with me. I have to stand out, and that takes courage to own 217 00:15:54.480 --> 00:15:58.600 your uniqueness, to be able to say I am unique, I am quirky 218 00:16:00.279 --> 00:16:03.759 unicorns. I think unicorns are the best freaking thing on the earth, and 219 00:16:03.840 --> 00:16:11.200 you know why because they're unique, really hard to find, but when you 220 00:16:11.240 --> 00:16:18.399 see them, you know exactly what they are. I am a purple unicorn 221 00:16:18.559 --> 00:16:22.720 person and that's what I just evolved in the last year to my academy, 222 00:16:22.720 --> 00:16:26.200 which is called Purple Unicorn Marketing Academy. I am unique. I stand up 223 00:16:26.240 --> 00:16:30.759 and speak about it. And that's why I want everybody else to have that 224 00:16:30.960 --> 00:16:37.039 courage to own how unique they are. In any way, our DNA says 225 00:16:37.039 --> 00:16:41.200 it. And if you want to stand out, and if you want to 226 00:16:41.320 --> 00:16:44.720 reach people for any particular reason, whatever you're doing, whether it's just in 227 00:16:44.799 --> 00:16:48.399 life partnerships or just in Korea, or even if you want to be an 228 00:16:48.480 --> 00:16:52.919 entrepreneur, you've got to be able to tell people I am different to that 229 00:16:52.960 --> 00:16:57.720 person because of my experiences and my life experiences, my expertise, I'm different 230 00:16:57.759 --> 00:17:02.480 to that person. Means I have to say, hey, here, I 231 00:17:02.519 --> 00:17:07.279 am so people, you don't have to dye your hair purple and you don't 232 00:17:07.440 --> 00:17:11.359 have to wear purple because you know, I do know there are other colors 233 00:17:11.359 --> 00:17:17.720 in the spectrum. And you know, I respect people who like other colors. 234 00:17:17.960 --> 00:17:22.200 Do not understand them, but I respect it. That's awesome, and 235 00:17:22.240 --> 00:17:26.480 I think that's really the point, right. The point is wherever you're authenticity, 236 00:17:27.039 --> 00:17:32.920 authenticity sits. And I remember when I first started, I mean, 237 00:17:32.960 --> 00:17:34.680 I built my business. I've had it for a time as well, and 238 00:17:34.720 --> 00:17:40.599 I built my business a lot in belly to belly, I hit the ranks 239 00:17:40.640 --> 00:17:44.160 of you know, I hit a lot of accolades and a lot of awards 240 00:17:44.559 --> 00:17:48.079 doing my business through trade shows, meeting people in person instead of doing social 241 00:17:48.119 --> 00:17:51.359 media. And I remember when I went to a woman who was really rocking 242 00:17:51.400 --> 00:17:55.200 it on social media and we're having those conversations. She's like, you should 243 00:17:55.240 --> 00:17:56.920 do social you'd hit, you know, you hit. I'm like, I 244 00:17:56.000 --> 00:17:59.079 hit number one in my company. I'm not sure what else you want me 245 00:17:59.079 --> 00:18:00.640 to do. I'm pretty groovy with how I do my business. And for 246 00:18:00.720 --> 00:18:03.440 her, she was all about social media, and I'm like, that's cool. 247 00:18:03.440 --> 00:18:06.960 We're having this conversation and she said, let me take a look at 248 00:18:06.960 --> 00:18:10.880 your social media and I'm like okay. And she's like, you post too 249 00:18:10.960 --> 00:18:15.519 much about music. And I'm like, okay, why would you say that? 250 00:18:15.559 --> 00:18:18.440 And she's like, your business has nothing to do with music. Now 251 00:18:18.519 --> 00:18:22.039 we're talking maybe six years ago, seven years ago something like that. She 252 00:18:22.119 --> 00:18:25.240 was your music, your business has nothing to do with music. And I'm 253 00:18:25.279 --> 00:18:29.839 like, you're right, and she's like, so who cares. She goes, 254 00:18:29.880 --> 00:18:32.119 look at on the likes, look at on your likes, Like when 255 00:18:32.160 --> 00:18:34.559 you post music, you get three likes, four likes. When you post 256 00:18:34.599 --> 00:18:38.400 about your business, when you post about other things like pictures of kitty cats 257 00:18:38.480 --> 00:18:41.880 or whatever, you get forty likes. And I remember saying to her, 258 00:18:42.319 --> 00:18:47.880 I don't care, and I'm like, so if people don't like that I 259 00:18:47.960 --> 00:18:51.079 like music, but I like music and you know it's interesting, right, 260 00:18:51.119 --> 00:18:55.200 I mean, now I'm planning one of the largest you know, probably fundraisers 261 00:18:55.279 --> 00:18:56.720 you know, in terms of you know, in Ireland for music and what 262 00:18:56.799 --> 00:19:00.920 have you. And so here we are seven years and you know, things 263 00:19:00.960 --> 00:19:04.839 are different. But I think even if something's not your business, like I'm 264 00:19:04.839 --> 00:19:08.640 not in the music business. I coach and help people in the music business 265 00:19:10.279 --> 00:19:14.200 do the infrastructure of their business. But I'm not a singing coach. I 266 00:19:14.240 --> 00:19:15.680 don't, you know. I mean, I don't have a recording studio, 267 00:19:15.960 --> 00:19:19.039 I don't I love music and people know me to love music. But it's 268 00:19:19.039 --> 00:19:25.720 a differentiator. And I think that my point is, no matter what it 269 00:19:25.960 --> 00:19:30.559 is that makes you different, it may not have to benefit anybody or anything. 270 00:19:30.640 --> 00:19:34.400 Like if you like cream, or you like to knit and you are 271 00:19:34.799 --> 00:19:38.640 you know, on your social or you're a business person and you have pictures 272 00:19:38.640 --> 00:19:45.400 of you knitting, I think it's as branding as if you are doing something 273 00:19:45.559 --> 00:19:49.079 that's really directly for your business, because it lets people know that there's other 274 00:19:49.200 --> 00:19:53.400 aspects of you as well, right, Like they might come to me by 275 00:19:53.400 --> 00:19:56.279 my book, but they're like, oh, yeah, that's the check that 276 00:19:56.359 --> 00:20:02.079 kind of likes music a bit too much, absolutely, because you know you 277 00:20:02.200 --> 00:20:03.599 hear it all the time. Whatever you do, you've got to get to 278 00:20:03.720 --> 00:20:07.880 like know and trust people and the like knowing and trusting, it's about finding 279 00:20:07.920 --> 00:20:12.039 out who the person is behind the branding, who the person is behind the 280 00:20:12.079 --> 00:20:15.559 business, who the person is behind the person that gets up every morning from 281 00:20:15.599 --> 00:20:21.559 nine to five and goes into a corporation. It's like, if you're building 282 00:20:21.559 --> 00:20:23.000 a relationship with someone that you want to spend the love with, who is 283 00:20:23.039 --> 00:20:27.359 that person? Yeah, And that means finding out what they are now For 284 00:20:27.440 --> 00:20:32.319 me, as I say to people, if you meet me on a podcast, 285 00:20:32.599 --> 00:20:34.200 if you see me on a video, if you read my books, 286 00:20:34.400 --> 00:20:37.400 if you go and see me speaking, if I'm on online summit, if 287 00:20:37.440 --> 00:20:41.680 I walk in the door on a network meeting, you get me. Yeah, 288 00:20:41.920 --> 00:20:45.160 I'm quirky, I'm purple, I love you in the corns. I 289 00:20:45.240 --> 00:20:49.680 have no problems about talking about any of that because I am now very solidly 290 00:20:49.720 --> 00:20:56.599 on a foundation that I believe in who I am, and that's that's Yeah. 291 00:20:56.640 --> 00:21:00.279 I think that's also important to making sure you feel comfortable, making sure 292 00:21:00.319 --> 00:21:06.759 you feel confident, making sure they maybe before you go, and that you've 293 00:21:06.799 --> 00:21:11.039 had that conversation with yourself, like I'm prepared for, you know, someone 294 00:21:11.039 --> 00:21:14.599 in my life to go what are you doing? Or that you just have 295 00:21:14.720 --> 00:21:18.759 your own self independent competence around that, right, I'd say it's competence even 296 00:21:18.839 --> 00:21:22.400 may be more than confidence, but just that you are prepared when you put 297 00:21:22.440 --> 00:21:25.559 yourself out there or say which you say, that you own it. And 298 00:21:25.880 --> 00:21:27.839 when you said that you loved unicorns, now I know, I mean we 299 00:21:29.319 --> 00:21:36.079 met. I mean sure, and I started collecting unicorns way before anyone thought 300 00:21:36.079 --> 00:21:38.400 it was cool. I got a tattoo of a unicorn with a pegasus on 301 00:21:38.400 --> 00:21:42.039 my back and I lied my girlfriend and I honestly you had to be nineteen 302 00:21:42.079 --> 00:21:45.319 and we weren't anywhere close. And so she's like, come to this tattoo 303 00:21:45.359 --> 00:21:48.519 shop because she was one of those kids that your parents like, I don't 304 00:21:48.519 --> 00:21:49.680 want you to hang out with her because she's a bad influence. And they 305 00:21:49.720 --> 00:21:52.079 were exactly right, and she's like, let's go get a tattoo. And 306 00:21:52.119 --> 00:21:56.039 I'm like, well, what are we doing? And they're like, what 307 00:21:56.079 --> 00:21:57.000 do you want? I'm like, oh, on you know, I had 308 00:21:57.039 --> 00:22:03.240 seventy two unicorns in my collection before I let my niece take over my cornhouse. 309 00:22:03.240 --> 00:22:06.640 You have a book house ide a, you know forinhouse. You are 310 00:22:06.680 --> 00:22:12.400 such a brilliant how can I say it? Expands a woman And I love 311 00:22:12.599 --> 00:22:19.200 how you own many aspects of yourself and you're brave and you've really clearly done 312 00:22:19.519 --> 00:22:23.680 a lot of personal development. You've clearly done a lot of personal development and 313 00:22:23.720 --> 00:22:29.480 a lot of personal growth. And so look for people if you want to 314 00:22:29.519 --> 00:22:32.680 come and meet Trish even more. She's going to be on stage with us 315 00:22:33.160 --> 00:22:37.519 May eleventh, No March March eighth, you're on the March eighth and May 316 00:22:37.519 --> 00:22:41.279 eleven, she's hanging with me because she's coming to Vancouver. So she doubled 317 00:22:41.319 --> 00:22:45.559 it smart woman, and so March eighth, International Women's Day, twenty twenty 318 00:22:45.559 --> 00:22:48.599 four, you are going to come see this woman. She's going to speak. 319 00:22:48.799 --> 00:22:52.960 She's going to talk. She's part of the book. Tell people where 320 00:22:52.960 --> 00:22:55.640 they can reach you, because not everybody can visually see us, and we 321 00:22:55.720 --> 00:22:59.160 know in the show notes it's all going to be there. But tell me, 322 00:22:59.240 --> 00:23:02.440 my my corn friend, where can people reach you? And if you 323 00:23:02.440 --> 00:23:04.880 have a final message, please share it now. Okay, Look, you 324 00:23:04.920 --> 00:23:11.160 can reach me at Trishspringsteen dot com. Just think about Bruce Springsteen, the 325 00:23:11.200 --> 00:23:15.240 singer, and it's Trish Springsteen spelt the same. And yes, before you 326 00:23:15.359 --> 00:23:18.880 ask me, he's a distant relation of my husband's. He's the black sheep 327 00:23:18.920 --> 00:23:23.119 of the family. That's all I can say. Look, all I can 328 00:23:23.160 --> 00:23:32.720 say to you is it's so freaking empowering when you own who you are and 329 00:23:32.759 --> 00:23:37.240 you believe in who you are, and that allows you to stand up and 330 00:23:37.319 --> 00:23:41.279 be unique and let people see you are the person they want to be with. 331 00:23:42.240 --> 00:23:45.960 And you can't do it unless you say, here I am, I'm 332 00:23:47.079 --> 00:23:53.720 unique, and I absolutely enjoy every single moment of my life. All Right, 333 00:23:55.200 --> 00:23:59.559 those are incredible powerful words. Thank you so much. You are the 334 00:23:59.559 --> 00:24:03.680 best audience. We love you, we appreciate you. We hope to see 335 00:24:03.680 --> 00:24:04.799 you on the stand up, speak up, and show up. And now 336 00:24:04.799 --> 00:24:10.720 you know why Trish jump on board at that party, and if you'd like 337 00:24:10.720 --> 00:24:12.920 to be sitting where she is, honestly, we'd love for you to reach 338 00:24:12.960 --> 00:24:18.000 out and come on to the show. And until we see you again, 339 00:24:18.519 --> 00:24:21.960 you stay well and be groovy. Bye for now, Kay,