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notes so you can subscribe to what concerns us. We welcome you across the
microphone. On the other side of the microphone one. If yesterday I had
to interrupt Leo to tell you about this month' s sponsor, the Podcast,
what concerns us about Arcal today I have to interrupt myself and that something
has happened that unfortunately happens to certain podcast creators who record with quite foresight.
I recorded the chapter you' re going to hear today. Last Sunday,
the 21st day, but on Monday, the 22nd, through Pondius, we
learned that Spotify has decided to abandon the download and analytics certification system and to
do with which many of the opinions and expressions that I will use throughout this
episode let' s say that they will no longer make as much sense for
the future, because if Spotify and it will no longer use the same metrics
as the rest of podcast platforms, then this changes the rules of the game
a lot, because it is one of the most important platforms worldwide of podcast
accommodation, as famous as Spotify, well, as I don' t want
to either mess up and I don' t want to re- record this
chapter, because it does seem interesting to me all that I have said in
it. I promise that next week I will tell you about the abandonment of
Spotify, of this statistical measurement certification system called ia Ver. So I'
m sorry, but I' ve spoiled one of the subjects that I'
ll be dealing with next week in just ten minutes. Ten minutes, ten
minutes. Greetings to all and all who are on the other side of the
microphone, as every day you are willing and willing to discover a new layer
of podcasting that surrounds me I am Jorge Marín, and how every day I
want to offer you a new recommendation, tool, curiosity, reflection, recommendation
at last, all that I offer you every day in chapters of ten to
fifteen minutes, twenty, if I lengthen, much more than I hope it
will not be so that if not, this daily pridicity costs more and more
and more and more and more, but the limit is in the fifteen minutes.
Today I want to talk to you about a post that I found in
the podcast host a few weeks ago about a reflection due to the fall downloads
that occurred at the end of last year, at the end of the two
thousand twenty- three beginning of this year, due to the update that it
made to by podcast back in September of last year with the seventeen, which
caused the automatic downloads of the podcasts achieved in Apple Podcasts to be deactivated.
As many of you know, Apple Podcast is primarily responsible for the largest podcast
repository and directory that serves other companies, and it is also the first or
first podcast application or directory that uses millions of people around the world and is
one of the most important. We' ve got Spotify stepping on her heels
if she hasn' t gotten over it. We already have YouTube, also
with that famous Google Podcast closure that happened a few weeks ago and that is
now being used more and more and more and lots of platforms more than either
Drink from Apple Podcast. Or not, because they are also on the market.
But the great importance of AP Podcast is not to be ruled out,
because it has been the one that for years has supplied supplies and continues to
supply a multitude of podcast platforms and applications. What happened with this change this
if you remember, I devoted an episode because I was pretty worried about this
drop of downloads until I found out the reason. And it was because of
this change, because it' s been pretty loud news and in this post
of Podcast jus let' s say they look back and think a little bit
about whether it' s good or whether this download drop is positive, because
of course, this means that the statistics we have now regarding downloads, even
though they are smaller, are more reliable, because this, for example,
what happened to Apple Podcast a few months ago. It' s deactivated.
Let' s say automatic downloads that on many occasions were downloads that did count
us to podcast creators, but that then, maybe they weren' t heard
by listeners, so they were ghost downloads were unreal loads. It was a
way to swell numbers without people actually giving the play to our episodes. Of
course that has made that although there is a drop of fifteen, nineteen,
twenty, twenty percent in each of the podcasts, because it serves to be
said to be more realistic to have more reliable data, not for there to
be a standardization of numbers, not because someone recommends more that people subscribe through
Apple Podcas simply because of that fact that they subscribe, regardless of whether they
listen to it or not. Automatically add more and more downloads, because if
each download forgives, each subscription, added five extra downloads because it automatically downloaded
the last five episodes, as it is a way to swell your statistics.
And really then clear this, in my opinion, I agree with the post
of podcast Hus. It' s good for the industry. It doesn'
t hurt to get our numbers down, of course, but really if they
' re more faithful, if they' re more realistic, because this means
that it' s getting better, not and that we' re going to
trust more because the numbers are going to be more real. That it'
s no use having everything I say many times that it' s no use
having 100, 000 downloads. If then that' s not a hundred thousand
people or ninety zero people, or fifty thousand people or ten zero people,
it' s no use that I have ten downloads for every listener. If
the listener only listens to an episode or no episode, no, the logical
thing is that these data are real, reliable, good. I' m
going to say a hundred percent exact, because it' s hard to count
everything, but at least they' re as close as possible to reality.
And so, from iab one are a standard of podcast listening download statistics that
has been done since the year. I think it' s two two thousand
sixteen, two thousand seventeen when it started to standardize this in the vast majority,
not in all, but the vast majority of podcast hosting platforms, because
they' re putting the batteries on. A new version has been released,
which was released, but not closed. Let' s say last March the
two version that is not yet implanted. They finished collecting comments and feedback in
that last March of two thousand twenty- four so now they do get this
new update, which all podcast platforms must update year after year. Right now
they are all or almost all on the two one and with these two two
points, because they want to reflect these new changes that, for example,
Apple Podcast did so that downloads that are unreal are not reported, among many
other things to you. I am going to leave a link to this both
to this post of podcast HST and to the summary all the points of this
new update of ia be two so that you see its novelties, so that
the standardization of downloads and control of podcast and podcast statistics, as it is
a little more reliable to the reality. And from this post of PODCASTST we
recommend that we give the right importance to this of downloads that now, logically,
even though our numbers have dropped, this does not mean that the potential
of podcasting has also dropped. Why. Because the number of downloads may have
gone down. However, the completion rate, should not have affected listening time,
should not have affected feedback. It should not have affected all those comments,
all those surveys, like the ones I do every week I keep the
number of subscribers. That should not have been reflected by this fall. Yes
and of course this enhances these features even more. I explain if you lower
the number of downloads, but continue the same completion rate, at the same
time listening we continue to receive the same feedback. Our subscribers are still the
same. It means that all of these data support our project, which is
what I reflected when I was so depressed or so down at the beginning of
this year, when I analyzed this fall downloads. I didn' t understand.
No, like Joe, I' ve lost 20 percent of my listeners,
but I get more feedback than ever. I have more subscribers than ever.
More and more you talk, more and more you share the episodes and
I say no. I don' t. No. I end up believing
it how it might be that I have less listeners but more and more feedback,
because precisely that served me to look for a little motive and realize that
I had not really lost listeners, but that the platforms have put the batteries
and now they were counting better, even if that meant they were smaller in
numbers, And so it has been. In fact, I always say that
the percentages stuck match. Come on. Looks like I' m on one
of the big affected platforms. When I tell you that it is not so,
then do not be discouraged If you see that your numbers have come down,
what they do, that you have to take into account, and this
is something that I recommend to all or almost all of you. Take your
podcast a little more seriously to make some kind of report. I do it
week, sorry, weekly, monthly, but you can do it quarterly,
because you can write down the download data of the last three months, the
numbers of subscribers, the number of comments, the number of subscribers of yours,
TV channels or Whatsapp channels, post followers of social networks or the completion
rate. Now, plus this is another melon that I want to open now,
with the addition of YouTube, to the equation. I' m sorry
about the downloads. YouTube statistics go the other way, it has nothing to
do with classic podcast statistics of audio content that is distributed through RSS. No.
These downloads are the ones that need to be added apart here we have
to do them by another sum in another account. And this works very well,
because YouTube gives us a lot more data on the consumption of our podcasts.
In this case we will call video podcasts, even if they are not,
but you know that on YouTube it is a video platform and offers us
a lot more data. In addition, I invite you to take advantage of
YouTube seo, because YouTube, you know, is used a lot as a
search engine and I am very surprised that when you visited the YouTube study page
to see the statistics. There how he finds my podcast people, what he
' s looking for. There are many people who encounter one of the episodes
for the title of the chapter and then maybe stay or not. But there
' s a chapter that has a peak of downloads, good download. Pewers
you know what I mean, but that helps me set up a better seo,
better headline my podcasts, to look for new audiences inside YouTube. That
' s what we only had on Google Podcast and that the vast majority of
people didn' t know that was there through the Google Podcast Manager. Now
we have it on YouTube, which is much more accessible, much more friendly
and, in addition, much more visible to our listeners. So we don
' t have all the focus on the number of downloads that we now know
have gone down and now we know they' re more reliable, and we
' re going to analyze all the other data that podcast platforms offer us,
I' m saying the completion rate, the listening time, the feedback,
the number of subscribers, the viewing time on YouTube, the seo that YouTube
offers us. Anyway, this change that Apple Podcast has made, although it
seems that it has hurt us all, is really good for the industry,
because it will not make you see the other great advantages that podcasting has,
which is not only the number of downloads, this they analyze very well the
seos through the own web pages or the seos that analyze the YouTube channels,
because now, little by little we will have to analyze it for our podcasts,
if we believe that they continue to grow and once we work all this
data, because it will be time to continue increasing the number of downloads or
name of visualizations. But in our case, since podcasting is so linked to
the niches themselves, perhaps not so important is the large number of downloads,
but what is the potential of each of those downloads. Well, as I
was saying, I' m going to leave a link ah podcast Host,
where they offer us this reflection on the number of downloads and the drop we
had earlier this year. Also a link to the report of version two of
iab so that you know a little about the changes that are coming in the
coming months. As they are going to make the platforms of podcast accommodation and
also an alpulding link of what we are concerned about the sponsor of this episode,
man that we have to thank thanks that thanks to them, this episode
gets completely free to your ears. Thanks for staying the other way. And
now I say goodbye and as every day I go back to that place where
you are right now, across the microphone