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You imagine that thanks to a podcast
it was possible to combat all those challenges

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that confront society today. And if
I tell you that it already exists,

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let me present to you what concerns
us the new project in the form of

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a podcast that comes to us by
the hand of Argal and in which you

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can immerse yourself in the topics that
propose us to collectively deal with those aspects

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that impact the day to day of
our society. Ten chapters, one of

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them every month with guests from different
professions who will help you and encourage you

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to reflect to promote this social change
that we are presented Subscribe now to what

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we are concerned about this month'
s sponsor that makes it possible for all

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episodes on the other side of the
April microphone to reach your ears completely free

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of charge. I' m going
to leave you a link in the episode

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notes so you can subscribe to what
concerns us. We welcome you across the

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microphone. On the other side of
the microphone one. If yesterday I had

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to interrupt Leo to tell you about
this month' s sponsor, the Podcast,

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what concerns us about Arcal today I
have to interrupt myself and that something

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has happened that unfortunately happens to certain
podcast creators who record with quite foresight.

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I recorded the chapter you' re
going to hear today. Last Sunday,

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the 21st day, but on Monday, the 22nd, through Pondius, we

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learned that Spotify has decided to abandon
the download and analytics certification system and to

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do with which many of the opinions
and expressions that I will use throughout this

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episode let' s say that they
will no longer make as much sense for

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the future, because if Spotify and
it will no longer use the same metrics

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as the rest of podcast platforms,
then this changes the rules of the game

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a lot, because it is one
of the most important platforms worldwide of podcast

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accommodation, as famous as Spotify,
well, as I don' t want

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to either mess up and I don' t want to re- record this

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chapter, because it does seem interesting
to me all that I have said in

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it. I promise that next week
I will tell you about the abandonment of

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Spotify, of this statistical measurement certification
system called ia Ver. So I'

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m sorry, but I' ve
spoiled one of the subjects that I'

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ll be dealing with next week in
just ten minutes. Ten minutes, ten

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minutes. Greetings to all and all
who are on the other side of the

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microphone, as every day you are
willing and willing to discover a new layer

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of podcasting that surrounds me I am
Jorge Marín, and how every day I

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want to offer you a new recommendation, tool, curiosity, reflection, recommendation

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at last, all that I offer
you every day in chapters of ten to

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fifteen minutes, twenty, if I
lengthen, much more than I hope it

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will not be so that if not, this daily pridicity costs more and more

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and more and more and more,
but the limit is in the fifteen minutes.

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Today I want to talk to you
about a post that I found in

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the podcast host a few weeks ago
about a reflection due to the fall downloads

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that occurred at the end of last
year, at the end of the two

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thousand twenty- three beginning of this
year, due to the update that it

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made to by podcast back in September
of last year with the seventeen, which

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caused the automatic downloads of the podcasts
achieved in Apple Podcasts to be deactivated.

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As many of you know, Apple
Podcast is primarily responsible for the largest podcast

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repository and directory that serves other companies, and it is also the first or

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first podcast application or directory that uses
millions of people around the world and is

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one of the most important. We' ve got Spotify stepping on her heels

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if she hasn' t gotten over
it. We already have YouTube, also

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with that famous Google Podcast closure that
happened a few weeks ago and that is

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now being used more and more and
more and lots of platforms more than either

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Drink from Apple Podcast. Or not, because they are also on the market.

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But the great importance of AP Podcast
is not to be ruled out,

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because it has been the one that
for years has supplied supplies and continues to

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supply a multitude of podcast platforms and
applications. What happened with this change this

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if you remember, I devoted an
episode because I was pretty worried about this

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drop of downloads until I found out
the reason. And it was because of

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this change, because it' s
been pretty loud news and in this post

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of Podcast jus let' s say
they look back and think a little bit

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about whether it' s good or
whether this download drop is positive, because

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of course, this means that the
statistics we have now regarding downloads, even

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though they are smaller, are more
reliable, because this, for example,

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what happened to Apple Podcast a few
months ago. It' s deactivated.

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Let' s say automatic downloads that
on many occasions were downloads that did count

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us to podcast creators, but that
then, maybe they weren' t heard

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by listeners, so they were ghost
downloads were unreal loads. It was a

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way to swell numbers without people actually
giving the play to our episodes. Of

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course that has made that although there
is a drop of fifteen, nineteen,

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twenty, twenty percent in each of
the podcasts, because it serves to be

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said to be more realistic to have
more reliable data, not for there to

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be a standardization of numbers, not
because someone recommends more that people subscribe through

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Apple Podcas simply because of that fact
that they subscribe, regardless of whether they

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listen to it or not. Automatically
add more and more downloads, because if

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each download forgives, each subscription,
added five extra downloads because it automatically downloaded

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the last five episodes, as it
is a way to swell your statistics.

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And really then clear this, in
my opinion, I agree with the post

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of podcast Hus. It' s
good for the industry. It doesn'

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t hurt to get our numbers down, of course, but really if they

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' re more faithful, if they' re more realistic, because this means

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that it' s getting better,
not and that we' re going to

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trust more because the numbers are going
to be more real. That it'

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s no use having everything I say
many times that it' s no use

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having 100, 000 downloads. If
then that' s not a hundred thousand

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people or ninety zero people, or
fifty thousand people or ten zero people,

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it' s no use that I
have ten downloads for every listener. If

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the listener only listens to an episode
or no episode, no, the logical

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thing is that these data are real, reliable, good. I' m

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going to say a hundred percent exact, because it' s hard to count

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everything, but at least they'
re as close as possible to reality.

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And so, from iab one are
a standard of podcast listening download statistics that

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has been done since the year.
I think it' s two two thousand

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sixteen, two thousand seventeen when it
started to standardize this in the vast majority,

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not in all, but the vast
majority of podcast hosting platforms, because

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they' re putting the batteries on. A new version has been released,

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which was released, but not closed. Let' s say last March the

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two version that is not yet implanted. They finished collecting comments and feedback in

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that last March of two thousand twenty- four so now they do get this

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new update, which all podcast platforms
must update year after year. Right now

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they are all or almost all on
the two one and with these two two

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points, because they want to reflect
these new changes that, for example,

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Apple Podcast did so that downloads that
are unreal are not reported, among many

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other things to you. I am
going to leave a link to this both

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to this post of podcast HST and
to the summary all the points of this

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new update of ia be two so
that you see its novelties, so that

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the standardization of downloads and control of
podcast and podcast statistics, as it is

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a little more reliable to the reality. And from this post of PODCASTST we

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recommend that we give the right importance
to this of downloads that now, logically,

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even though our numbers have dropped,
this does not mean that the potential

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of podcasting has also dropped. Why. Because the number of downloads may have

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gone down. However, the completion
rate, should not have affected listening time,

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should not have affected feedback. It
should not have affected all those comments,

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all those surveys, like the ones
I do every week I keep the

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number of subscribers. That should not
have been reflected by this fall. Yes

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and of course this enhances these features
even more. I explain if you lower

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the number of downloads, but continue
the same completion rate, at the same

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time listening we continue to receive the
same feedback. Our subscribers are still the

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same. It means that all of
these data support our project, which is

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what I reflected when I was so
depressed or so down at the beginning of

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this year, when I analyzed this
fall downloads. I didn' t understand.

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No, like Joe, I'
ve lost 20 percent of my listeners,

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but I get more feedback than ever. I have more subscribers than ever.

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More and more you talk, more
and more you share the episodes and

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I say no. I don'
t. No. I end up believing

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it how it might be that I
have less listeners but more and more feedback,

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because precisely that served me to look
for a little motive and realize that

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I had not really lost listeners,
but that the platforms have put the batteries

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and now they were counting better,
even if that meant they were smaller in

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numbers, And so it has been. In fact, I always say that

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the percentages stuck match. Come on. Looks like I' m on one

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of the big affected platforms. When
I tell you that it is not so,

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then do not be discouraged If you
see that your numbers have come down,

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what they do, that you have
to take into account, and this

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is something that I recommend to all
or almost all of you. Take your

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podcast a little more seriously to make
some kind of report. I do it

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week, sorry, weekly, monthly, but you can do it quarterly,

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because you can write down the download
data of the last three months, the

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numbers of subscribers, the number of
comments, the number of subscribers of yours,

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TV channels or Whatsapp channels, post
followers of social networks or the completion

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rate. Now, plus this is
another melon that I want to open now,

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with the addition of YouTube, to
the equation. I' m sorry

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about the downloads. YouTube statistics go
the other way, it has nothing to

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do with classic podcast statistics of audio
content that is distributed through RSS. No.

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These downloads are the ones that need
to be added apart here we have

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to do them by another sum in
another account. And this works very well,

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because YouTube gives us a lot more
data on the consumption of our podcasts.

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In this case we will call video
podcasts, even if they are not,

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but you know that on YouTube it
is a video platform and offers us

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a lot more data. In addition, I invite you to take advantage of

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YouTube seo, because YouTube, you
know, is used a lot as a

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search engine and I am very surprised
that when you visited the YouTube study page

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to see the statistics. There how
he finds my podcast people, what he

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' s looking for. There are
many people who encounter one of the episodes

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for the title of the chapter and
then maybe stay or not. But there

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' s a chapter that has a
peak of downloads, good download. Pewers

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you know what I mean, but
that helps me set up a better seo,

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better headline my podcasts, to look
for new audiences inside YouTube. That

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' s what we only had on
Google Podcast and that the vast majority of

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people didn' t know that was
there through the Google Podcast Manager. Now

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we have it on YouTube, which
is much more accessible, much more friendly

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and, in addition, much more
visible to our listeners. So we don

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' t have all the focus on
the number of downloads that we now know

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have gone down and now we know
they' re more reliable, and we

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' re going to analyze all the
other data that podcast platforms offer us,

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I' m saying the completion rate, the listening time, the feedback,

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the number of subscribers, the viewing
time on YouTube, the seo that YouTube

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offers us. Anyway, this change
that Apple Podcast has made, although it

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seems that it has hurt us all, is really good for the industry,

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because it will not make you see
the other great advantages that podcasting has,

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which is not only the number of
downloads, this they analyze very well the

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seos through the own web pages or
the seos that analyze the YouTube channels,

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because now, little by little we
will have to analyze it for our podcasts,

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if we believe that they continue to
grow and once we work all this

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data, because it will be time
to continue increasing the number of downloads or

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name of visualizations. But in our
case, since podcasting is so linked to

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the niches themselves, perhaps not so
important is the large number of downloads,

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but what is the potential of each
of those downloads. Well, as I

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was saying, I' m going
to leave a link ah podcast Host,

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where they offer us this reflection on
the number of downloads and the drop we

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had earlier this year. Also a
link to the report of version two of

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iab so that you know a little
about the changes that are coming in the

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coming months. As they are going
to make the platforms of podcast accommodation and

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also an alpulding link of what we
are concerned about the sponsor of this episode,

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00:14:07,080 --> 00:14:09,559
man that we have to thank thanks
that thanks to them, this episode

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gets completely free to your ears.
Thanks for staying the other way. And

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now I say goodbye and as every
day I go back to that place where

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you are right now, across the
microphone